$77,5( ɑȨȇǸȵ - Attire Bridal magazine

Transcription

$77,5(
MAY/JUNE 2013 ISSUE 35
WHITE
GALLERY
ɑȨȇǸȵ
Independent show preview
10
Bridesmaid
FOCUS
insurance tips
for new retailers
Leading suppliers
talk trends
RETAILER
Roundup
Boutique owners reveal
their sample sizes
DATA
INPUT
CURVY
RE
U
T
U
O
C
gowns
Find out why
knowledge is power
Stunning size
for plusbrides
Plus
Business
advice
News and events
Collection focus
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ɄȽɜȐȽɜɕ
Regulars
14
Industry news
We reveal the movers and shakers in the
bridal trade
56
Retailer round-up
We speak to six bridal retailers from
across the country to find out how they
cater for plus size brides
60
Early days
Emma Draper shares the highs and
lows of running her new Cheshirebased bridal boutique
62
Hine insurance
Rachael Carrington explains how
new bridal businesses can benefit from
a robust insurance policy
65
90
PR & marketing
Nicola Russill-Roy, PR Director of
Propose PR, offers some advice on
maximising publicity when hosting or
attending an event
Shop window
Annie Cannock unveils a selection of
products to create a seaside-inspired
window display
102
ACID
Dids Macdonald, CEO of Anti
Copying In Design (ACID),
extols the virtues of a proactive
intellectual property strategy
107
Twitter update
We bring you all the hottest news, stats
and facts from our followers
90
Shop window
70
Centre of attention
The Fashion Files
70
Centre of attention
A sparkling waist band of crystals or
beads is the design detail of choice for
brides seeking subtle elegance
77
The collections
The perfect accessories to match our
two key bridal themes
79
Bold and beautiful
Statement gowns are on trend this
season – take a look at our pick of the
most flamboyant skirts about
Columns
58
Xedo
X
Software Ltd
Ra
Raymond
O’Hare discusses how
to manage your data effectively
86
Eve
Ev Broadhurst
Award-winning
bridal retailer, Eve
Aw
Br
Broadhurst
of The White Closet,
reviews
the recent British
re
Br
Bridal
Exhibition in Harrogate
79
Bold and beautiful
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25
67
88
Always
Motherthe
of
bridesmaid
the Bride
Retailer
interview
54
Sarah Janks
Profiles
Features
77
25
Always the bridesmaid
We speak to some of the country’s
leading suppliers to find out about new
developments in the market
33
Bridesmaid fashion
Visual showcase of the latest dress styles
and colours
84
Up and coming
Stefania Vismara, General Manager
for Archetipo, explains how the
Italian brand is poised to shake up
the formalwear sector
The collections
88
93
36
Collection focus
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Retailer interview
Faye Gee, Owner of Sposa Bridalwear
in Rugby, has recently celebrated the
10th anniversary of her boutique. We
chat to her to find out how the shop
has evolved since its launch in 2003
Plus points
We take a look at the growing market
for plus size bridalwear
98
Retail technology
David Mackley continues to discuss
EPoS systems in part two of
his new series
100
Collection focus
Abbi Osborne, Marketing Manager at
Nathalie French, discusses the
firm’s recent foray into bridalwear
114
Successful sales
Helena Cotter reveals her top tips for
increasing in-store sales
54
Sarah Janks
Sarah Janks is a woman on a mission –
to establish a recognisable designer
bridal brand that has the flexibility to
service today’s fashion savvy
women around the world
66
Lizzie Agnew
Belfast-based designer, Lizzie Agnew,
has 20 years of experience in
creating glamorous bridal gowns, and
offers the perfect solution for brides in
a hurry
Shows
22
The Essential Collection 2013
An early preview of this exciting event,
including brand new signings
39
White Gallery
We reveal which designers will be
showcasing their collections
at Battersea Evolution this May
39
White Gallery
T: 01829 752192
W: www.harbridgeandbowen.com
E: [email protected]
See the exclusive new collection this
May at the White Gallery Stand No: 408
Editor’s letter
ȇȨɜɄɑѼɕɉȨȃȰ
MAY/JUNE 2013
Image courtesy of
Victoria Jane
www.victoriajaneuk.com
MANAGING EDITOR
Georgina Cassels
EDITOR
Demelza Rayner
+44 (0)1376 535 609
[email protected]
EDITORIAL ASSISTANT
Annie Cannock
+44 (0)1376 535 613
[email protected]
SALES MANAGER
Mark White
+44 (0)1376 514 000
[email protected]
SALES EXECUTIVE
Jan Griffin
+44 (0)1376 535 612
[email protected]
PRODUCTION MANAGER
Scott Brothwell
[email protected]
+44 (0)1376 535 616
DEPUTY PRODUCTION
MANAGER
Sarah Barnes
SENIOR DESIGNER
Vicky O’Connor
GRAPHIC DESIGNERS
Rebecca Clarke, Samantha Lock,
Charlotte Brown
WEB DEVELOPMENT MANAGER
Stuart Weatherley
SUBSCRIPTIONS
Matilda Bourne, Tammy Watt
+44 (0)1376 514 000
KD Media Publishing Limited
Pantile House Newlands Drive
Witham, Essex CM8 2AP
www.attirebridal.com
ISSN 1758-0072
Attire Bridal is solely owned, published
and designed by KD Media Publishing
Limited. Whilst every effort was
made to ensure the information in
this magazine was correct at the
time of going to press, the publishers
cannot accept legal responsibility for
any errors or omissions, nor can they
accept responsibility of the standing
of advertisers nor by the editorial
contributions. The views expressed
do not necessarily reflect those of the
publisher. Attire Bridal is published
six times a year. Subscription rates for
overseas readers are £75 per annum
(incl. p+p), Cheques should be made
out to KD Media Publishing Limited
and sent to Attire Bridal @ Pantile
House, Newlands Drive, Witham,
Essex CM8 2AP.
$77,5(
ɑȨȇǸȵ
@ɑȐǸȃȣȨȽȝɜɄɜȣȐȃɄȽɨȐɑɜȐȇ
Contrary to the popular saying, copying is not the
sincerest form of flattery. In the bridal trade it is
damaging to everyone involved, whether bride,
retailer, designer or manufacturer. Unfortunately,
counterfeit bridal gowns are rife online, a medium
which is largely unregulated. While positive steps
have been taken by an American trade association,
which recently prosecuted some of the worstoffending bridal counterfeiting websites through the
US courts, similar action is yet to be taken in the UK.
As a result, many in the UK bridal trade are working hard to develop a
website that will list any online site seen to be offering counterfeit bridal
gowns. Clearly this is unlikely to deter brides intent on seeking a bargain
at all costs. However, through close partnership with the consumer press
(we also publish 15 consumer wedding magazines) we are doing our
utmost to educate brides that, whatever their budget, it is possible to
find their dream dress in a bridal boutique.
In this issue we take a look at the growing market for plus size bridal,
and quiz six bridal retailers to find out how they are servicing the sector.
We also focus on bridesmaid fashion, revealing the top trends for the
season ahead.
Finally, as the trade show calendar continues to evolve, we preview
the third edition of The Essential Collection, taking place in Warwickshire
from 7th-9th July, 2013.
Glamorous and chic, this
headpiece from Helena
Talbot would suit any
1920’s bridal gown.
Fashion file 1
on page 70
Enjoy reading
ȐȹȐȵɺǸ
Demelza Rayner
Fashion file 2
on page 77
Editor
Average Net
Circulation: 3,038
Collection focus
on page 100
01/07/2011 - 30/06/2012
$77,5(
Industry news
Read on for our roundup of
the latest stories from the
bridal industry.
Three top bridal designers set to present their new collections to
retailers at Blackburn Bridal Couture next month.
Sarah Janks
Bridal industry veteran, Russell Blackburn, will be
showcasing new designs from Claire Pettibone, Sarah
Janks and Anne Bowen at his studio in London from
Sunday 19th May-Tuesday 21st May, during the period
of White Gallery. As agent for all three designers,
he says: “Claire Pettibone offers a wonderful boho
vintage style, Sarah Janks offers romance and
femininity, while Anne Bowen offers red carpet
sophistication and glamour.” All three collections are
geared at retailers seeking high-end designers, with
retail prices ranging from £2,000 to £5,000.
To make an appointment to view the collections,
telephone Russell on +44 (0)7733 884 501 or email
him at [email protected].
Claire Pettibone
Anne Bowen
The British Bridal
Retailers Association
announces the winners
of its first Bridal Retailer
of The Year competition.
The Bridal Gallery in Coventry has
just been named Bridal Retailer of the
Year by the British Bridal Retailers
Association (BBRA). Speaking about
the award, Chairman of the association,
Gordon Symonds, said: “The Bridal
Gallery in Coventry beat off strong
competition and is our worthy winner.
Congratulation to Sarah Smith and her
team for a well deserved win.”
After 19 years in the industry, Sarah’s
passion for bridal is stronger than ever.
“Our team were thrilled to be awarded
British Bridal Retailer of the Year and
this drives us to continue providing
a service that exceeds every bride’s
expectations,” she says.
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News & events
New consumer bridal show launches
BRIDES magazine, in partnership with SME London Ltd, will be unveiling a brand new consumer wedding show this October, filling the gap left
behind by the cancellation of the Designer Wedding Show. Jade Beer, Editor of BRIDES magazine says: “BRIDES: The Show is going to bring to
life everything that the magazine does best – bridal fashion, beauty and receptions styling. Anyone visiting the show will have direct access to our
editorial team of experts ready to advise on everything for the entire wedding party.”
For further details, visit www.designerweddingshow.co.uk.
IJL Editor’s Choice
opens for 2013
IJL’s popular Editor’s Choice
initiative has opened for 2013
entries, and is set to recognise
some of the most creative,
outstanding new jewellery
launches. It draws attention to
designers and brands creating
innovative, eye-catching and
commercial collections. The
winning pieces will all be on
show at the event from 1st-4th
September, 2013.
Judged by jewellery and
luxury writer and consultant,
Claire Adler, IJL exhibitors
can enter via the IJL website
at www.jewellerylondon.com/
editor. There are four categories,
designed to highlight pieces
which excel in terms of
Commercial Vision, Visual
Impact, Originality and
Technical Excellence.
“Editor’s Choice is a real show
favourite,” commented Event
Director Sam Willoughby.
“Buyers and visitors benefit
from seeing exciting pieces
tipped as some of the best new
launches on the market, and the
winning companies are always
thrilled with the resulting media
coverage and industry acclaim.”
For further information please
visit www.jewellerylondon.com.
New trade association forms
Following the dissolution of the British Bridalwear Association (BBA) and the Bridal Industry Suppliers Association (BIS), The British Bridal
Suppliers Association (BBSA) was incorporated at Companies House on 14th March, 2013.
The first meeting of BBSA members took place on Friday 19th April, 2013, in London. For further information about joining the BBSA, telephone
+44 (0)7771 777 976 or email [email protected].
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Creative. Confident. Fashion forward.
Eloquently marrying traditional couture techniques and innovation, the Sarah Janks Bridal Collection brings a fresh perspective
to bridal wear, one that’s rooted in Europe’s esteemed fashion houses and a progressive design sensibility.
Sarah Janks’s newest collection, Keepsakes, is an evolution of her sleek silhouettes, gorgeous fabrics, and lush details. Inspired by
tracing the thread of generations, from grandmother to mother to daughter, Keepsakes embraces past and present. Modern
fabrics are combined with Italian lace, a touch of vintage aesthetic elegantly balanced by Janks’s signature style. Designed with a
nod toward today’s custom-minded, her gowns have options for both ceremony and reception.
For more Information on how to become a Sarah Janks stockist please contact UK Agent Russell Blackburn on
0208 318 2333 or email [email protected]
News & events
Spanish bridal show moves
to September
To tackle the current lack of cohesion within the bridal
fashion, first communion and ceremonial attire sector,
IFEMA has decided to incorporate Etiqueta Negra, bridal,
events and ceremonial attire, into the new grand fashion
event that is due to take place in September under the
umbrella brand known as MOMAD.
The Madrid trade fair body has taken this decision
regarding Etiqueta Negra, which was initially meant to take
place from 10th to 12th May, 2013, in view of the current
situation within the bridal, first communion and ceremonial
attire industry, which is currently fragmented. “In short,
we are faced with a situation that is completely contrary to
what the market is demanding today”, declares Francesco
Malatesta, the Director of Fashion Fairs at IFEMA.
He adds: “This is not the moment to divide, but to join
forces and resources in order to offer professionals a solid,
comprehensive and attractive fashion event.”
Kate Fearnley releases debut
fascinator collection
Designer, Kate Fearnley, has just launched her first ever fascinator
collection, to complement her Spring/Summer 2013 Riviera
Cocktail collection.
Inspired by retro vacations, and focusing heavily on the styles
and shapes of the Hollywood icons of the 1950s, the Riviera
Cocktail collection is proving highly popular with wedding guests
of all ages.
Fearnley’s fascinators are designed to match key pieces in the
collection, which features Kate’s trademark bold use of colour and
flattering shapes. Shades of red, aqua, strawberry, pink and purple
are interspersed with black and white and vibrant splashes of
yellow. The collection also includes cherry printed stretch cottons,
florals, spots and paintsplash prints.
“I am constantly being asked by wedding goers for
recommendations of headwear to complement my collections,
so the fascinators are a long time coming,” says Kate. “I’ve been
blown away by the response from my customers so far, and am
looking forward to seeing these grace weddings and racecourses
throughout the summer months.”
For further details, visit www.katefearnleyboutique.co.uk.
New 2013 collection from Little Eglantine
Stephanie Staub has just unveiled her new 2013 collection of flower girl
dresses and page boy outfits, for the luxury brand, Little Eglantine.
“This year, I wanted to create dresses that mix the sophistication of taffeta and
the softness and charm of silk organza,” she says.
Created with an off-white silk organza overlay, one of her new designs, the
Diane flower girl dress is an elegant empire-line shape with a layer of white
taffeta lining underneath, and puff sleeves. “This shape is perfect for brides
who plan to have very young flower girls and also junior bridesmaids, as it fits
them all in an elegant manner.” Stephanie explains.
For brides who plan to have page boys as part of the wedding party, the
designer has created a soft pale green romper with a sailor top, in the very same
green as the ribbon of the dress. Find out more by visiting www.littleeglantine.com.
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Nymphi Design unveils 2014 collection
On location in the stunning Mani region of southern Greece, top photographers rChive captured the essence of Nymphi’s 2014 collection to be debuted at
White Gallery London this May.
Nymphi’s high-end accessories adorned dresses from Greek designer, Orsalia Parthenis. With their high quality minimal lines, the silk jersey gowns set
the tone for the day and created a perfect backdrop to showcase Nymphi’s accessory collection.
“The accessories by Nymphi Design are a great complement to my bridal collection. I love the result,” declared Orsalia Pathenis. Photos from this and
other shoots can be seen at www.nymphidesign.com.
New premises for
Textile Forum
Textile Forum, the fashion fabric show, will be
entering a new stage in its development with a
move to a much larger venue for the forthcoming
October exhibition.
The autumn show will be held from 16th-17th
October, 2013 at One Marylebone, close to
Regent’s Park.
“In 2012 we celebrated 10 years of delivering
high quality fabrics to the designer market;
this year it is about capitalising on this success
and offering a greater selection of fabrics from
both UK and Continental mills,” says Linda
Laderman, co founder and organiser.
“We will expand gradually, initially taking
the first floor of One Marylebone for October,
which will allow us to increase the number of
stands by around 40 per cent. However, we have
the option to use other areas in this historical
venue in the future. The move also enables us to
upgrade the level of presentation for visitors –
and exhibitors.”
One Marylebone is easily accessible by many
tube lines (Great Portland Street tube is opposite
and Regent’s Park and Warren Street a few
minutes’ walk). Closest mainline stations are
Euston, Kings Cross and Paddington.
For further information about exhibiting or
visiting, please contact Linda Laderman on +44
(0)20 7843 9496 or [email protected].
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News & events
Watters releases autumn 2013 collection
NEWS IN BRIEF
• Miranda Templeton has a fabulous new website. After almost three months in
development the website has been completely redesigned from the ground up and
is now faster, easier to navigate and shows the collections off to the full. For further
details, visit www.mirandatempleton.co.uk.
• Girls Love Pearls has recently unveiled its new branding, in line with the timeless
look of its core pearl and diamante collection. All jewellery is now supplied in
branded boxes.
• The Jewellery Show London is set to take over Somerset House from 11th12th June, 2013, with the West Wing housing The Watch Salon London; a
newly dedicated space for the watch brands. Over the two days, the show will
welcome collections from a host of exhibitors, as well as seminars from industry
experts and numerous trend-led catwalks. For further details, visit www.
thejewelleryshowlondon.com.
Madeline Isaac-James to unveil Wedding Wishing Well
Foundation gown at White Gallery London 2013
British designer label, Madeline Isaac-James, recently announced that one
of the gowns from the new 2014 Collection, which will be launched at
White Gallery, will be helping to raise funds for the Wedding Wishing
Well Foundation. A percentage of sales of the new ‘Naomi’ gown, an elegant silk shantung
gown with lace accents, will go towards the organisation. The gown is aptly
named after the charity’s founder and will be available to brides through
Madeline Isaac-James’ stockists from September 2013. The Wedding Wishing Well Foundation was founded in January 2012 with
the sole aim to plan and fund weddings for people who are terminally ill. The
founder, Naomi Thomas, who has a terminal illness herself, decided to start
the charity when she was unable to afford to get married to her long term
partner Graham, who she describes as her rock. A local wedding planner came
forward to help Naomi & Graham with their wedding and they married in
June 2012. The charity had a very successful first year, and is proud to have been
honoured with two awards from national magazines in January 2013 (Bride of
The Year Award and Most Caring Person Award) in January 2013. Through the increase in exposure of the good work that the Foundation
offers, it continues to receive offers of help and consequently, it has had many
more enquiries from brides and grooms looking for support.
Designer of the Madeline Isaac-James label, Natalie Gladman says “We are
delighted to be involved with helping raise funds for the Wedding Wishing
Well Foundation. In addition to the launch of the beautiful ‘Naomi’ gown
at White Gallery London in May, we have pledged to donate our ex-sample/
discontinued line dresses. This is also an important element of the Wedding
Wishing Well Foundation and we would encourage other designers to support
the foundation in the same way.”
This season, Watters
bridal and bridesmaids
dresses were inspired by
a trip to Miami, Florida.
The iconic architecture
of Vizcaya and the warm
aqua waters, soft breeze
and the lively people of
Miami are all reflected on
the collection.
The Wtoo design
team was inspired by
shades of blue and
green reminiscent of the
ocean; mother of pearl,
shells, and sea glass are
reflected on the tonal
opulent beadwork . The
collection is composed
of traditional silhouettes
with an infusion of light
and soft laces, textured organza and shimmering sequin tulle.
Alongside its established bridal collections, Watters is
introducing two brand new luxury accessories collections –
Watters Veils by Toni Federici and Watters Accessories by
Thomas Knoell.
For further information visit www.watters.com.
Simply Devine marks Wear a Hat Day
To support the charity Brain Tumour Research, Liz Devine-Wright
and Jean Maskell, spent Thursday 28th March working in hats for
its annual ‘Wear a Hat Day’. For further details on the charity, or
how to get involved next year, visit www.braintumourresearch.org.
$77,5(
With only three months until The Essential Collection 2013
welcomes the bridal trade to Stoneleigh Park Exhibition and
Conference Centre once again, we reveal what to expect from
this key event.
Now in its third year, The Essential Collection is the once-a-year bridal
trade show that gives retailers the first opportunity to see and order from
many of the spring/summer 2014 bridal and accessory collections.
The timing of the show is key – it follows the major European bridal
exhibitions and orders placed at The Essential Collection can be fulfilled
well before Christmas, 2013.
Located within easy reach of most of the major UK cities, it’s perfectly
possible to visit The Essential Collection, and place orders, within a day.
For exhibitors, the direct access to the exhibition hall makes unloading
and loading a breeze, while for visitors the unlimited free parking (30,000
spaces in all) immediately outside the exhibition hall is a welcome treat.
Richard Designs
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Phoenix Gowns
Show: The Essential Collection 2013
Dates: 7th-9th July, 2013
Location: Stoneleigh Park Exhibition and
Conference Centre
Address: Stoneleigh, Warwickshire. CV8 2LG.
Visitors: Bridal trade only
Website: www.tec2013.com
Product Mix
The primary focus of The Essential Collection is bridalwear, and we
are delighted to be welcoming back so many leading names including
Romantica, Alfred Angelo, Special Day Bridal, True Bride, Mia Solano,
Phoenix Brides and Crystal Breeze.
Speaking about his decision to return to The Essential Collection in
2013, Victor Joneja, Managing Director at Crystal Breeze said: “We are
delighted to be returning to The Essential Collection. We picked up a
number of new accounts in 2012 and our customers enjoy the stress-free
buying experience at Stoneleigh Park Exhibition and Conference Centre.”
Sam Everard, UK distributor for Mia Solano, agrees: “We were delighted
with The Essential Collection 2012, gaining lots of new accounts as well
as taking orders from existing stockists. Our customers all said it was a
relaxed show with plenty of chance for them to browse the stands and make
informed decisions. There was no hesitation with our decision to return for
the 2013 show.”
We’re also proud of our extensive accessories offering, and are thrilled
to welcome leading footwear brand, Rainbow Club, to the show this year
alongside Elizabeth Dickens, Lily Bella Bridal, Yarwood-White, Starlet
Jewellery, En Vogue Accessories and June Ellen.
Managing Director for Rainbow Club Ltd, Richard Marsh, said: “The
Essential Collection has become an incredibly important show for any
companies in the bridal manufacturing industry. It is a showcase of some
amazing and influential brands and we are very proud to be joining in to
showcase our new 2014 collections and to have a beautiful and inspirational
platform to showcase our new collections.”
Another first-time exhibitor, Steve Pople, founder of Heading Up! adds:
“With the continued growth of Heading Up! we feel that showing at The
Elizabeth Dickens
TEC 2013
True Bride Heading Up!
Essential Collection is the next step in ensuring all shops have access to
British-made accessories. We’re proud to make everything in England, and
we’re proud to be working with the Essential Collection”.
Also returning to the show is Amy Hunter of June Ellen, she says: “The
laid back ambience of The Essential Collection allows us to spend quality
time showing our products to potential stockists. This personal touch has
enabled us to secure many new customers, year on year at this show.”
Aside from bridalwear and accessories, retailers will also be able to
browse flowergirl dresses, promwear, retail software and even fabrics at The
Essential Collection this year.
Fashion Shows
Bridal retailers will have plenty of opportunity to view the popular fashion
show, which takes place eight times over the three days. This 30-minute
spectacle enables retailers to view the spring/summer 2014 collections in a
relaxed and unpressured manner, and the accompanying free catwalk guide
Alfred Angelo
comes with plenty of room for
jotting down favoured designs.
Rainbow Club
Seminars
Retailers keen to brush up on
their business basics should head
straight for the Seminar Theatre,
located in the main hall. A full
timetable will be available on arrival, and will cover such topics as social
media, pr and marketing, and retail technology. Best of all, the seminars are
all free to attend.
In the Area
Stoneleigh Park Conference and Exhibition Centre is located in the
beautiful Warwickshire countryside, close to a number of tourist hotspots
including Stratford upon Avon, Warwick and Leamington Spa.
Accommodation
There are literally thousands of hotel rooms within a few miles of the
exhibition centre, ranging from homely B&Bs to luxury five-star hotels.
On site, Stoneleigh Lodge offers 58 bedrooms at a very reasonable nightly
rates, while slightly further afield, the upmarket Chesford Grange Hotel
is offering an exclusive 10 per cent discount on its best available rates to
exhibitors and visitors attending The Essential Collection.
Our Media Partner
This year we are delighted to be working alongside County Wedding
Magazines, a portfolio of 15 regional consumer publications that service the
majority of UK brides.
Established in 2003, County Wedding magazines are distributed through
major supermarkets, high street newsagents and independents. Each title
boasts an accompanying website and is promoted through key social media
platforms. For further details, visit www.countyweddingmagazines.com. $
$77,5(
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Bridesmaids
Always the bridesmaid
We speak to some of the country’s leading suppliers
to find out about new developments in the market.
Michelle Hailey, twoBirds Bridesmaid
the bridesmaids tend to look simpler to ensure the bride stands out.
What were your best-selling bridesmaid gowns over the past 12 months?
Our long classic ballgown is by far our best seller of the past 12 months,
accounting for around 75 per cent of our sales. I think this is because
bridesmaids are generally older now (25 plus) and prefer a more elegant
look. It also sets the maids apart from the guests at the wedding.
How do you predict the market for bridesmaid gowns will evolve over the
next couple of years?
We’ve seen a lot of one-bridesmaid weddings this year. Whether that’s
a result of cost or ease of organisation, I don’t know, but I think it’s
something we will continue to see and need to be aware of from a
business perspective. It does seem that girls are leaving it later and later
to order their bridesmaid dresses so having a shorter lead time will make
bridesmaid companies more competitive. I think we will continue to
compete with the increased offering from the high street and will really
need to maintain our strong brand image and service to make sure girls
feel it’s worth coming to a specialist for bridesmaid dresses. We are starting
to see more bridesmaids paying for their dresses in the UK, as is the norm
in the US, but I don’t think this will ever catch on in a big way – we’re too
reserved as a nation to ask our friends to pay! More bridal shops seem to
be offering bridesmaids dresses again after a hiatus so it will be interesting
to see whether this is an ongoing trend.
What key trends do you expect to emerge over the coming year with regards to
style, fabric, colour and embellishment?
Colours and muted tones just keep on rolling! Braver brides do tend
towards a dual tone and there’s always a strong call for navy. Charcoal
seems to be having a real moment and I think will continue to do so as
long as we all paint our whole world grey! Soft fabrics with a romantic
flare are very popular and I think bold prints will continue to feature in
the bolder bride’s wedding. Embellishment is minimal – because it’s so
distinctive it can prevent a girl from being able to wear the dress again.
Also, with beautifully embellished bridal dresses such as Jenny Packham,
$77,5( ·
7180
Patricia Saunders, Allure Bridals
Richard Lill, Alfred Angelo
The top five styles were 7027, 7180, 7016, 7017 and 7041. Style 7027
comes with or without beading in short or long (the most popular option is
long with beading).
Fabric and style are the most important elements of a bridesmaid gown embellishment is rarely as important.
Finding a dress style to suit the entire bridal party is difficult, which is
why there are two definite trends in the market that are defined by a single
colour theme.
The first trend is that brides dress their maids in the same style of
gown. This may follow the traditional theme of all bridesmaids wearing
the same colour or, using the same style, they may select a contrasting or
complementing colour palette such as different shades of purple and lilac.
The second trend is that brides may choose a different style of gown to
flatter each bridesmaid’s shape and personality, following a single colour
theme to tie it all together.
Alfred Angelo bridesmaids perform strongly against the high street, as we
are able to offer 50 colour shades.
With regards to fabrics, chiffon is very popular, as is the soft net from our
Modern Vintage collection. The strongest fabric still seems to be satin –
with its soft sheen it adds glamour to any occasion. The one definite trend
in the UK and especially Ireland is long dresses for bridesmaids – this is
quite the reverse in the USA and Europe.
How do you predict the market for bridesmaid gowns will evolve over the next
couple of years?
Bridal takes its influence from the catwalks but ultimately we are a nation
of traditionalists with only a few brides daring to be dramatically different.
Brides want their day to be special, and to leave a lasting impression on their
guests. However, fear of getting it wrong makes them cling to safety and
comfort when choosing the outfits, selecting other, less risky ways, to be
different on their wedding day. $77,5(
Allure 1228L is our most popular bridesmaid dress. It’s a one-shoulder,
A-line gown fitted at the waist and made from chiffon. We receive
orders for this dress on a daily basis. What key trends do you expect to emerge over the coming year with regards
to style, fabric, colour and embellishment?
There’s been a real trend for brides to buy their bridesmaid dresses from
the high street; however, we’ve recently noticed that brides are reverting
back to buying their bridesmaid dresses in bona fide bridal stores.
Short dresses have become less popular as the long dresses are more
flattering, especially for older bridesmaids. We’re also finding that brides
are becoming more mindful of the style, choosing a look that flatters
all sizes. Plainer styles without beading or with minimal beading are
preferred. Many brides will add a brooch on a plain dress if they want to
add detail. Chiffon is the most popular fabric, either fitted from the waist or
under the bust and flowing down.
Colours for forthcoming weddings are either neutrals such as beiges
and pale pinks, or the other extreme – fuchsia and turquoise.
I predict that styles will become simpler, with slim A-lines, straight
or fish tail skirts the shapes of choice to reflect the bride’s style.
Several different shapes will be chosen within one bridal party to flatter
individual figures. Matt satin in stronger colours will become more
popular, for example cobalt blue and emerald, as well as jewel colours. 1228
Bridesmaids
Lucas Chrysanthou, Impression Bridal
Our best-selling styles over the past year were 1742 and 1634. Both are
full-length chiffon gowns. We’ve seen a growing demand for full-length
chiffon styles with bridesmaids wanting a softer, more flowing silhouette
rather than the stiffer satins and taffetas. Chiffon gowns can also be
worn to other occasions, not just weddings.
What key trends do you expect to emerge over the coming year with regards
to style, fabric, colour and embellishment?
In terms of fabric for bridesmaids, Jersey will make a breakthrough in
the next year or so. Bright reds, orange and cobalt blue tones will feature
heavily, as will pastel pink, coral and aqua.
The bridesmaid market has faced huge competition from the high
street and the internet. Trying to compete on price is impossible so
fresh styling and fabrics along with an extensive size and colour range
is needed to face the competition head on. The consumer will start to
demand better choice and higher service levels so manufacturers and
retailers need to be prepared.
8125
Michele O’Neill, Dessy
Over the past 12 months our best-selling gowns have mostly been long
length variations of lux-chiffon. We believe this has been a popular fabric as
it is lightweight, graceful and easy to wear.
Some of the key trends we expect to emerge over this coming year in
regards to fabric would be lace. We have seen this trending and anticipate
that it will grow in popularity among bridal parties. As far as colours
are concerned, we see rich jewel tones and neutrals emerging in
complementary styles.
1742 and 1744
couple of years?
The bridal market is unquestionably growing and parties are becoming
larger. We predict the market for bridesmaid gowns to evolve towards more
contemporary designs. We foresee bridesmaids being styled in more ‘readyto-wear’ looking dresses, as opposed to traditional frocks.
$77,5( ·
D’Zage
Nicki Flynn, True Bride
What were your best-selling bridesmaid gowns over the last 12 months?
Our best-selling bridesmaid styles this past year have been simple and
flattering; fluid lines in slim silhouettes, with statement necklines
and back detail such as softly-draped cowls and lace panels that
complement a bride’s look. The popularity of these styles is almost
certainly down to their stunning simplicity and fashion-forward
elements of design to offer that little something extra from your ‘runof-the-mill’ bridesmaid dress. A number of our top bridesmaid styles
are also available to order in a choice of fabrics, which allows brides
extensive options for colour, and invaluable flexibility for achieving
the desired look on their big day.
What are the key trends you expect to emerge over the coming year with
regards to style, fabric, colour and embellishment?
I expect the classic and demure look of the 1930’s and 40’s will
be popular. Feminine necklines, shoulder and strap detail mark a
progression from strapless styles and bare skin, set to be replaced
with delicate, sheer, laces and subtle hints of embellishments such
as brooches, capturing perfectly the modest look of this elegant era.
Less is definitely more!
How do you predict the market for bridesmaid gowns will evolve over
the next couple of years?
There seems to have been a real shift in the kind of gowns chosen
for bridesmaids. No more are the traditional ‘bride-chosen’ styles
that friends and family wear only to please the bride. Bridesmaids
themselves have increasingly been given more of a say in which styles
they wear on the day, whereas brides appear to be more focused
on the colour of the dresses and how this ties in with the rest of
the scheme. This allows for more ‘statement’ pieces to emerge into
bridesmaid fashion, with an increase in contemporary and stylish
designs that girls are more than happy to wear and can choose to
wear again for other occasions.
Vivien Felstein, Veromia
We’ve been selling a lot of chiffon, and taupe has been a fashionable colour.
The floaty, simple look is very popular, with soft pleats to flatter all figure
types. It’s about styles that suit all sizes.
For Veromia bridesmaids we are going to re-launch the brand with a much
younger, sassier look. For D’Zage bridesmaids it’s going to be about the
price as many brides are price conscious when it comes to their bridesmaids.
Simplicity is the look we are aiming for but with a modern slant. Chiffon
has been very fashionable and I think it will continue to do well, as will
lace accents.
couple of years?
I think beaded satin numbers are a thing of the past. Bridesmaids are
much more discerning now, especially if they are paying, so they want to
wear the dresses again. Many high street stores are offering bridesmaid
gowns at prices it is hard for bridal shops to offer, so our dresses have to be
significantly better. On D’Zage we try to help the shops match these prices
and on Veromia we just try to do better.
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Bridesmaids
James Waddington, Romantica
5314
Simple sweetheart necklines in chiffon are leading the way for
bridesmaids. It’s been our best-selling fabric for a few years and
there are no signs of that changing. Flattering for all shapes and
sizes, they are also ideal for servicing the increasing number of
destination weddings. Ours are available in long and short – ideal for
bridesmaids who like to mix and match. What key trends do you expect to emerge over the coming year with
regards to style, fabric, colour and embellishment?
Simple styles with understated necklines and minimal
embellishments are what most girls request. Apart from chiffon, lace
will be the future trend in bridesmaid attire, whether in lace overlays
or in specific locations, such as across the bust or the skirt. In regards
to colours, pastel shades will still be strong for our chiffons, however
brighter colours will come to the fore in satin and lace overlay pieces.
How do you predict the market for bridesmaid gowns will evolve over
the next couple of years?
It is difficult to say. The market is being squeezed and brides have
numerous choices, the internet and buying direct from China being
one of them. Having said this, 90 per cent of these sites produce
dresses that are worthless and unwearable.
The other option for budget-conscious brides is the high street.
However, the narrow size range means that if there is just one
bridesmaid in the party who is larger or taller than average, then
everyone will have to go to the specialist bridal stores. Combine this
with the huge range of colours that bridal stores can offer, as well as
the bespoke fitting service and extras like neckties, there will always
be a strong market for bridal stores to keep selling bridesmaid dresses.
The key is to keep the price at an acceptable level.
From l to r: Dora, Cilla, and Ginny
Lyndsey Granger, JLM Europe Ltd
What were your bestselling gowns over the past 12 months. Why do you think
this is?
The last 12 months have been all about simplicity and elegance in
bridesmaids with a focus on high quality fabrics and clean lines. Subtle
gowns beautifully cut and finished with delicate lace detail, perfectly placed
draping or a satin ribbon trim at the waist. Lace and chiffon are the desired
fabrics and these strong trends are set to continue into 2014.
What key trends do you expect to emerge over the coming year?
In fabrics, lace, chiffon, taffeta are key, while colours include neutrals,
pastels, blush, mint and silver.
The bridal party is about to see personality and a strong sense of style
coming through, seeing more individual dressing brought together as
a party through tonal colour palettes. We’ll see a mixing of different
silhouettes and fabrics from the same colour family for a truly original look.
How do you predict the market for bridesmaids will evolve over the next couple
of years?
The last 12 months has seen a growing trend for larger bridesmaid parties,
and this will continue to come through over the next 12 months.
Bridesmaid gowns will become more prominent in the prom wear market as
girls move away from the more elaborate gowns seeking a more subtle, wear
again evening gown. $
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+44 (0)1423 561 870
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Bridesmaids
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2. twoBirds Bridesmaid
+44 (0)20 7243 8647
www.twobirdsbridesmaid.co.uk
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3. True Bridesmaid
+44 (0)1273 728 637
www.truebride.co.uk
4. Veromia
+44 (0)20 8502 2257
www.veromia.co.uk
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1. Alvina Valenta
+44 (0)1423 561 870
www.jlmeurope.co.uk
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+44 (0)20 7243 8647
www.twobirdsbridesmaid.co.uk
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+44 (0)20 8502 2257
www.veromia.co.uk
4. Occasions
+44 (0)1423 561 870
www.jlmeurope.co.uk
by Wishes
New catalogue
and price list
now available.
01484 888 888 www.bywishes.co.uk
[email protected]
131 Lockwood Road, Lockwood,
Huddersfield, West Yorkshire HD1 3QW
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Tara Lee UK Manufacturers of Flower Girl
& Holy Communion Dresses.
Lead time of only 2-4 weeks. No minimum order.
To become a stockist Tel: 0151 653 9963
E-Mail [email protected]
www.tara-lee.net
Bridesmaids
Hot colours 2013
1
2
3
4
1. Occasions
+44 (0)1423 561 870
www.jlmeurope.co.uk
2. Alfred Angelo
+44 (0)7767 351 270
www.alfredangelounitedkingdom.com
3. Alvina Valenta
+44 (0)1423 561 870
www.jlmeurope.co.uk
4. Romantica
+44 (0)1823 674 412
www.romanticaofdevon.co.uk
$77,5(
Phoenix Gowns
CELEBRATE THE FUTURE WITH PHOENIX GOWNS
See for yourself the Quality and Attention to detail of our designs
We at Phoenix Gowns have a “Never Say No to the Bride” Policy.
Whenever possible we always accommodate brides special requests.
No discontinuation of styles & no minimum order • Flexibility can be arranged with regard to delivery time frames • Styles can
be tailored in line with customer special requests • Six week rush delivery available free of charge on orders taken at BBEH •
We provide a high level of customer service whatever the quantity of order.
Please visit us at The Essential Collection 7th - 9th July 2013, Stoneleigh Park,
Warwickshire where we will be showcasing our 2014 collection
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to seeing you there or contact us on 01689 831841 for a private viewing.
Email: [email protected] | www.phoenixgowns.co.uk Follow us on Twitter @PhoenixGowns
White Gallery
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LONDON
Some of the UK’s leading bridal
designers will be presenting
their latest collections at
Battersea Evolution this May.
Read on for our exclusive
preview of White Gallery.
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What
are you showing at
White Gallery?
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We will be showing our beautiful new
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collection of wedding wear and our
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sselection of bridesmaid dresses.
Where did you find the inspiration for these designs?
At the core of our next collection (autumn/winter 2013/2014)
is the unification of the west and the east.
Which materials and embellishments have you used?
We have used materials suitable for layering that offer
an aesthetic sexuality and comfort. Feminine lace gently
repeats the curves of the body and the under dress,
crafted from a contemporary micro-fibre, allows freedom in
movement. Detachable silk collars embellished with crystals
add to the transformation. We offer versatility by playing
with colours, textures and accessories. We offer the bride
an ability to change her look depending on her mood or
the occasion.
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What sort of bride will these designs appeal to?
These designs will appeal to a bride who is charming,
mysterious and graceful, but also vulnerable and sensitive.
What are you showing at White Gallery?
W
Our 2013 collection will be available to order and we will be
O
sshowing our exciting 2014 collection which features some
sstunning statement pieces. We will also be launching a ready
tto wear collection for the mother of the bride.
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2014
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For my 2014
inspiration came from a book I was reading about the
‘30’s era combined with some popular elements from our vintage collection.
Which materials and embellishments have
you used?
I’ve used modern fabrics and bold
handmade trims made from pearls,
diamantés and Swarovski crystals.
What sort of bride will these designs
appeal to?
These designs will appeal to confident,
sassy brides that know their own mind.
$77,5( ·
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W
What
are you showing at White Gallery?
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My 2014 Sassi Holford ‘Signature’ Collection and the
ssecond collection of my esprit label, ‘So Sassi’.
W
I am focusing on drama and statement for Sassi Holford,
a
and the So Sassi design team’s brief is ‘fun and flirty’.
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A
An eclectic mix of laces, 3D embellishment and incredible
laser cut chiffon to give the collections a new dimension.
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What
are you showing at
White Gallery?
W
With veils, floral headpieces,
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ssashes, cuffs, collars, and
sshoulder pieces, our 2014
collection has much to offer.
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We’re presenting a range of look-defining, statement pieces
with a variety of styles including vintage, bohemian, art deco,
and classic romantic. The collection cleverly combines styles
and materials to create pieces that intertwine with one another,
thus allowing retailers to suggest a mix of accessories that will
accentuate, complement and define any bridal look.
My influences are varied, enabling me to create a fresh and
eclectic range of pieces. My Nymphi 2014 collection was
inspired by strong women in revolutionary eras, such as the
‘20’s and the ‘60’s, and the way they represented their strength
through elaborate styling.
Which materials and
embellishments have
you used?
Our pieces are created
with a wide variety of
fabrics and materials, used
in unexpected ways. We
have used a range of tulles,
organza, silks and satin,
French lace, horsehair, ostrich
and marabou feathers, Swarovski
and Preciosa crystals, antique beading, rhinestones and fresh
water pearls. As well as the classic white and ivory, the 2014
collection also features popular blush and nude tones.
Our collection will appeal to a vibrant, confident bride who is
fashion aware and looking to make a statement on her big day,
be it boho-chic, classic elegance or funky floral.
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Every successful collection has to appeal to more than one bride but I hope
English made quality will be an important factor.
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White Gallery
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We will be showing both Alan Hannah and Mia Mia on the catwalk Marguerite
has created two very different looks for the collections.
Alan Hannah has some very clean and fashion forward silhouettes in silk
duchesse and taffeta with beautiful hand beaded neckline and shoulder
detailing. Another highlight of the collection will be sheer backs with
spectacular beadwork which will dazzle and create a magical shimmering
presence on the catwalk. Guipure laces will be prominent but used in a very
different way to the ubiquitous lace sheath gowns.
For Mia Mia we will build on the bohemian look of the previous collection
but adding new fabrics and embellishments to our unstructured chiffon
and organza. The classic with a twist theme is developed and expanded
with unusual beadwork and organically inspired floral detailing. MiaMia has
grown up and gained a really loyal stockist base and we have decided that
this season it will now share the fashion show with Alan Hannah giving both
labels a real prominence and equal footing at White Gallery.
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This year I will be showing my 2014
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collection as well as my newly released
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evening wear collection. I plan to continue
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with the colours I introduced at last year’s
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White Gallery but am adding embellishment,
interesting shapes and softer corsetry.
I always find inspiration from old movies and interpret them in
my own way. I have also done a lot of travelling this year and
meeting brides from all over the world has given me a focus.
I will be showcasing high quality silks, chiffons and tulle as well
as beautiful hand beaded laces, fine chantilly lace and statement
motif pieces.
I like my designs to appeal to all brides. I don’t design for a
specific shape and design and make dresses to ensure every
bride looks and feels her best on her big day.
$77,5( ·
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be able to offer their brides up to 12 different styles from only
four dresses.
Where did
you find the
inspiration for
these designs?
This season
we have been
inspired by the
subtle blush
tones of a classic
English rose so
we have used
warm shades
of blush and
delicate fabrics
to create soft,
elegant gowns.
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The 2014 collection features refined lines, constructed
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Rich materials have been chosen to create voluminous
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dresses with movement and body.
The new collection focuses on incorporating different
materials within the same design to create pattern and
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texture. There
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trim and waist embellishment than previously seen.
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Where did you find the inspiration for the designs?
I seek inspiration from the world of fashion, art, cinema and the natural
environment. I intended to create a collection for the modern yet traditional
woman, which combines a precise cut with the highest quality fabrics resulting in dresses that showcase the perfect feminine silhouette.
Which
materials and
embellishments
have you used?
Our new collection combines blush tones, lace detailing and
overlays of flowing fabrics to create soft, elegant silhouettes.
The 2014 collection has seen a move away from use of softer fabrics such as
tulle, chiffon and crepe, replaced instead with rich fabrics such as brocade
and damasks embellished both with and without beaded embroidery. The
trims are more discreet in this collection, giving prominence to the material.
The waist is emphasised with ribbons and subtle linear embellishments. The
collection also incorporates large flowers creating a pretty and whimsical
finishing touch.
Our bridal gowns are designed for modern brides who want to
walk down the aisle looking classically beautiful, and then into
their wedding reception looking equally beautiful, but ready for
the celebration!
The 2014 collection is ideal for brides looking for quality and refined style.
We have created a collection that combines current fashion trends with high
quality materials and classic cuts – creating a stunning, simple and elegant
range of dresses for today’s contemporary bride.
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White Gallery
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W
What
T
The White Gallery is the perfect platform to showcase my
approach to creating beautiful modern couture.
a
This year’s collection sees the signature Lyn Ashworth
flflowers, gardens and fields evolving into a modern
botanical dream.
b
W
The vision for this collection is romantic elegance. Styles
T
h
have been refined showcasing a timelessly modern yet
romantic and feminine structure. The ultimate in luxury, bodices are matched
with sweeping skirts and delicate pleats in the most exquisite of silks, laces,
crepe satin and organza. Each gown has the ability to evolve from day
through to evening.
A dreamy colour palette of buttery tones, pale pinks and fluttering sky blues
are adorned with velvet and satin ties. The prettiest of belts and jackets with a
lustre of fine silk flowers and a hint of the most delicate sparkle.
Each gown has been designed to be cherished and loved and to
encapsulate the imagination of all of our brides.
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What
W
We are showing a number of fashionable
w
wedding gowns with our signature whimsical
sstyle alongside heavily embroidered dresses
- both striking styles.
Where did you find the inspiration for
W
these designs?
The 2014 collection is inspired by African costumes and fictional
space travels. These themes have led to a thrilling collection with
a wide variety of styles. Drapings, pleatings and applications
are combined with our exceptional Kisui cuts and are the
cornerstones of the collection.
Soft flowing silks contrast with embroidered laces, leather
applications and romantic fabric treatments.
Kisui gowns will appeal to the modern and fashionable bride,
looking for natural grace and elegance.
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8ǸɄȹȨ8ȐɄȣѮ8ǸɄȹȨ8ȐɄȣ
W
What
We will be launching our 2014 Secret Garden collection.
W
T
The new collection will continue our signature style of
chiffon married with lace, but offering a variety of shapes
c
ffrom slim elegant skirts to full, romantic ball gowns.
W
The inspiration behind the new collection has come from my new love, the TV
series, Mr Selfridge. The period drama has given me thoughts of a heritage
style of period costume which I’ve reworked for today’s modern bride.
Marrying this with my love of dresses that have flow and movement allows
a bride to float down the aisle and dance in a swirl of chiffon reminiscent of
Ginger Rogers dancing with Fred Astaire.
I’m obsessed with lace and have had a wonderful time sourcing new lighter
Chantilly laces for the Secret Garden collection. There will always be our
signature Chiffon dress but we’ve updated this with a peachy, antique colour
palette with beading and handmade silk flowers.
I design my gowns with a real woman in mind. Most of the collection contains
the wonderfully light corsetry which gives a bride a slim silhouette to make
them feel fabulous whilst keeping the dress light and wearable. The collection
will continue our signature style of being romantic and elegant, a timeless
image for a bride to treasure.
ȵȐȽ
4
4ǸȵȨɕ
ȐȽȇȐɑɕɄȽѮ
ȐȽȇȐɑɕɄȽ
W
We will be presenting our latest collection of
W
bridal veils, headpieces and jewellery.
b
Where did you find the inspiration for
W
tthese designs?
I’ve been inspired by the women of the TV drama series
Downton Abbey. Their femininity and natural beauty encouraged
me to create such stunning designs.
Many of my jewellery pieces are made from Swarovski pearls
and Swarovski crystals. I use only the finest laces from France
and embellish the veils with Swarovski diamantés.
I believe that my collections appeal to all brides. That is
the beauty of accessories, one item can have a multitude of
looks depending on the bride’s hair, make-up and how the
piece is worn.
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30 Years of Excellence
Make an appointment to come and view our stunning 2014
collection by contacting our Head office.
All new stockist welcome.
we look forward to showing our stunning 2014 celebration
collection at The white gallery stand 106 .
tel: 0203-357-9791
Email: [email protected]
www.hollywooddreams.co.uk
Make an appointment to come and view our fabulous new
2014 collection at our head office .
All new stockist welcome.
we look forward to showing our new fabulous 2014
collection The white gallery stand 106
Tel: 0203-357-9791
www.chicbyhollywooddreams.co.uk
MALIS-HENDERSON
MON T R E A L • N E W Y O R K • L O N D O N
Resplendent Veils, Headpieces & Jewellery
[email protected] • www.mhtiara.com • 0161-272-0532
White Gallery
4
4ǸɑȨȽǸȇǸȹɄɤѮ
ɄȵȵɴɬɄɄȇɑȐǸȹɕ
W
What
We will be showing our new 2014 collection for Hollywood
W
D
Dreams and Chic by Hollywood Dreams. As it’s our 30th
anniversary
this year, both of our collections will be a little
a
bit
b special.
Where
did you find the inspiration for these designs?
W
Hollywood Dreams is known for its red carpet inspiration combined with
the romance and elegance of the Hollywood movie scene. When it comes
to Chic, my inspiration comes with the same red carpet appeal mixed with
contemporary romance and elegance.
We have used antique ornate lace taffeta and tulle mixed with elegant silks
and organzas to highlight the flurry of fabrics. As we are renowned for our
exquisite beading work and embroidery, we will create some more eyecatching designs this year.
As we have two collections, the Hollywood Dreams label will appeal to the
bride who wants the glamour of the red carpet combined with elegance and
luxury. I feel that Chic by Hollywood Dreams would appeal to the bride who
wants the elegance of Hollywood combined with a contemporary edge.
ȵȨɺǸǾȐɜȣLɜɤǸɑɜѮ
ȵȨɺǸǾȐɜȣLɜɤǸɑɜ
W
I launched a capsule collection of six
d
dresses at White Gallery 2012 and, this
yyear, will be launching a further nine dresses
u
under my White Label collection.
The inspiration for this collection comes from the beauty of
the female form; with sexy sheer panels, definitive clear lines
and touches of lace to create a modern twist on the classic slim
line gown.
The collection is created using a combination of sensuously soft
silks and delicate French laces.
The Elizabeth Stuart White Label appeals to fashion forward,
youthful brides who appreciate luxury and the very
finest craftsmanship.
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ȹȹǸPȨȽȇȵȐɴѮȹȹǸPȨȽȇȵȐɴɄɤɜɤɑȐ
W
I will be showing my 2014 collection of gowns; the
sstyles range from fabulous full skirted ball gowns in
ssilk duchess satin and silk tulle with traditional a-lines
iin mill silk and lace with shoulder detailing. The 2014
c
collection also includes some dramatic fishtails
ffeaturing delicate French lace and beaded belts. I
have also designed a capsule collection of bias cut vintage-inspired
gowns using beautiful Italian silk crepe. My style is all about the corsetry
and I love creating beautiful curves, so the 2014 collection really does
emphasise a bride’s waistline.
The inspiration for part of the collection came from the red carpet and
especially the style of the young Elizabeth Taylor, who was timeless,
glamorous and sexy. Most of my inspiration comes from talking to
clients, which is why I continue to be hands on in the boutique; this is so
important as it gives an insight into what girls are looking for and ensures
my collections remain on trend. The initial collection was created entirely
by me because I want to know, feel and create every element from the
initial sketch to the finished gown. I only wish that I could create all the
dresses I design, but being so hands on initially ensures that every gown
is faithful to my brand and exclusivity.
I have always loved working with Italian silks, as well as silk crepe, silk
organza, silk tulle and silk duchess satin. My collections feature French
and Belgium lace and this collection sees the introduction of exquisite
French lace beaded belts. I am all about the finishing touches, but to
enhance and not overpower. I’ve really enjoyed using beaded roses and
tiny 3D flowers to give the gown that certain ‘je ne sais quoi’.
\ȐȽȇɴ@ȐȇȇȵȐɕȇȐȽѮDȨǸȽǸɑȨȇǸȵ
W
What
We will be showing our Classic Rose Collection,
W
which comprises 16 bridal gowns with four
w
new additions to be launched at the show. All
n
dresses are designed to make the bride feel
d
beautiful, glamorous and romantic on her
b
big day.
b
The glamorous and romantic dresses of the 1950’s.
I have used the finest silk, organza and embellished laces in
the designs.
These gowns will appeal to brides who love traditional English style.
Emma Tindley brides are career savvy, fun, and uber stylish. She will be
looking for a fashion led, British made, luxury and exclusive label.
$
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Feminine Chic
Sarah Janks is a woman on a mission – to establish a recognisable designer
bridal brand that has the flexibility to service today’s fashion savvy women around
the world. Read on to find out more…
What is your background in bridal design,
and when did you know that you wanted
to specialise in this particular sector of the
fashion industry?
I trained in Fashion Design and patternmaking,
and specialised in both at the high end of the
UK market. I think it’s the perfect background
for designing bridal because I don’t have any
preconceived notions of what a bridal dress
should be; I’m more focused on the fashion
element of my work – the cut, the synergy
between fabric and form. That’s a personal
ongoing evolution, driven by curiosity and it
transcends market segments.
How would you describe your signature style?
My designs are all modern classics, effortlessly
chic while combining a variety of delicate,
feminine touches.
What inspired your 2013 bridal collection and
which of the gowns do you predict will be
best sellers?
My latest collection ‘Keepsakes’ is inspired
by tracing the thread down the generations,
from grandmother to mother, to daughter,
often symbolised by the ‘something borrowed’
element of the wedding tradition. I love the fact
that a bride’s dress will reflect her personality,
yet there’s still a nod to the family heritage
which she’ll choose to include in the occasion
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in some way.
There are quite a few distinctive looks
emerging as favourites, including delicate
embellished tulle styles such as Briana, Bethan
and Brigitte. Cassandra and Belinda are also
proving popular with brides, but we have had
a good response overall to most pieces in
the collection.
Where are the gowns designed, and how
integral is this to the identity of the brand?
I often design when travelling, but a lot of the
refinement happens on the stand in the studio.
I think something beautiful is truly timeless, and
that’s what we’re trying to accomplish, with
every design, in every collection.
Profile
What do you expect will be the key bridal
trends with regards to style, fabric and
embellishment for next season?
There are a few standout trends such as
Gatsby-inspired silhouettes and reinvented art
deco accents. Fabrics are either super light, or
fluid with a beautiful drape. Straps and sleeves
are back in favour – strapless has by no means
disappeared but I think we’ll see more variation
within this style
In which countries are your designs currently
stocked and how would you like to grow this
stockist base?
We’re currently stocked in the USA, Australia,
England, Ireland and France. We’re only in our
first full season so we’re still deciding on our
options – ideally we’d like to see more strategic
growth in the UK and European markets, and
consolidation in the US.
CONTACT
Sarah Janks
Russell Blackburn, UK Agent
+44 (0)7733 884 501
[email protected]
www.sarahjanks.com
What support are you able to offer your
retail stockists?
We have three regional managers, UK/Europe,
USA, and Australia so although the business
is in its infancy, we are well placed for future
growth. Russell Blackburn from Blackburn
Bridal is handling our sales appointments
and PR in the UK and Europe and is doing an
excellent job.
Over the next six-12 months, we plan to
increase our already robust social media
presence, working in conjunction with a
social media and brand strategist to position
ourselves through media content, alliances,
placements and celebrity outreach to be a
recognisable designer brand.
Do you have any plans to diversify into
other sectors of the bridal market such as
bridesmaids or mother of the bride?
I don’t think its something that we’d align
our brand with, our consumer is down on 5th
Avenue or Harvey Nichols buying their outfit. If
anything, a ready to wear collection might be
the next significant step for Sarah Janks.
How do you plan to grow your bridal brand
over the coming year?
We’re always refining the collection’s signature,
improving our production processes and
ensuring we have the necessary people in
place to support the growth we’ve seen in the
last year. We’re conscious of filling the gaps in
our styles so that there’s more choice for the
bride walking into a bridal shop for a Sarah
Janks gown.
We’re in talks with a PR company for
representation in LA, to add to the sizeable
contribution Russell has made in the UK. I think
this is the next logical step for us as we align
our brand with our mission statement to be a
progressive ready to wear fashion house, rather
than a bridal designer. This gives us greater
flexibility moving forward and allows us to
communicate with our target customer who is a
well informed, fashion savvy woman. $
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Celebrate curves
We speak to six bridal retailers from across the country to find out how
they cater for plus size brides.
Dudu Sibanda, Couture & Tiaras Bridal
www.coutureandtiaras.com
What is the size range of your dress samples?
We stock dresses from a size four up to a size 28. We
have specific silhouettes that we order in certain sizes according to the
market demand.
Do you stock a specific plus size range
We have two dedicated plus size ranges – Sonsie by Veromia and Sincerity
Plus. The Sonsie collection by Jason Jennings has internal corsetry to give
the ultimate fit, while The Sincerity Plus collection also has additional
structure and support to give the bride the confidence she needs to look
her best on her big day. We found that ordering dresses in a bigger size was
not adequate for our plus size brides. We are getting more and more plus
size brides through our doors, so it’s necessary to cater for them with dresses
specially designed to flatter their figures. When we opened we only stocked
dresses up to size 14 and found ourselves turning away so many brides as
they couldn’t try on any of our dresses. Not only was this embarrassing but
we were losing out on a huge part of the market.
Some plus size brides feel self conscious at their first appointment. How
do you help them to relax and enjoy the experience?
We offer a private viewing and fitting appointment system on Sundays.
We find most Sunday appointments are booked by our plus size brides as
they have sole use of the boutique. Before any fitting we like to sit with our
brides to find out more about them and their weddings. Then, once we have
built up a rapport, we find that brides are more relaxed and ready to try on a
dress. Most plus size brides are initially apprehensive about trying on bridal
gowns until they realise that we have a huge selection of suitable styles in
stock. We also have a plus size mannequin in our window to give brides an
extra reassurance that she can look beautiful on her wedding day, regardless
of size. We tend not to discuss sizes, rather speaking about the silhouette
and how it flatters particular body shapes.
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Beth Downing, Crystal & Lace Bridal
www.crystalandlaceuk.co.uk
Our dresses range from a UK size 10 up to a UK size
28. We try our hardest to be able to accommodate every
bride who walks into our shop, especially as so many
boutiques only cater for the ‘average’ size.
Do you stock a specific plus size range?
Yes, we stock the Callista range by Alfred Sung, and some of the Julietta
range by Mori Lee. We feel it’s important that brides of all shapes and sizes
are able to try on as many dresses as they would like. We’ve even had brides
complimenting our plus size ranges, wishing that the dresses were available
in smaller sizes!
Our staff are all shapes, sizes and ages, therefore we thoroughly understand
the need to be able to provide larger samples. When a plus size bride comes
into the store, we don’t treat them any differently, if anything we love to
celebrate curves! We work closely with her to find the perfect dress to
emphasise her figure. If we don’t have the correct size in store for the bride,
we will work closely with our suppliers to be able to offer the bride a loan
service, where she will be able to try the dress in her size.
Jodie Pemberton, Karen Lesley Bridal Boutique
www.karenlesley.co.uk
Our samples range from size 12-26 in bridal, and
eight-26 in bridesmaids. In all of our best selling styles
we have a minimum of two sizes (one smaller, one plus)
so that we can lace, nip, pad and pin to almost any size a bride requires.
Yes, we stock Julietta by Mori Lee, designed specifically for curvy brides.
The cut and fit on the designs is fantastic, they flatter the figure and look
amazing. The only problem we have is that the gowns are so lovely, we
sometimes have the size eight brides wanting to order them too!
We are often complimented on our warm and welcoming atmosphere and
pride ourselves on making every bride feel happy when they arrive. Lots
of brides are nervous on their first appointment as they don’t know what
to expect. We always book one bride in at a time so the changing area and
seating is reserved exclusively for her family and friends. This helps them to
relax when they emerge from the changing room in all their finery!
Retailer round-up
Melanie James, Melanie James Bridal
www.melaniejamesbridal.com
Katie Webster and Lesley Davies, Lace Bridal
www.lacebridal.co.uk
I am both a wedding dress designer and proprietor of my
own wedding dress boutique in Chorlton, Manchester,
which offers unique handmade designs combined with
a personal bridal experience. I too have experienced difficulties, some years
ago, when escorting my lovely ‘non standard’ sized friend who was wishing
to purchase her wedding dress. The experience was so traumatic for her, and
is so very fresh in my memory, that I’m determined to welcome brides of all
sizes into my boutique and provide them with a happy memory of the day.
Our dresses range from a size six up to and above a size 26.
In recent years the majority of our dress samples held
in store have been size 12. We carefully monitor what
sizes we have ordered for our brides over the previous
year and work out from this what we believe will be a good stock size to
carry going forwards.
For our particular shop, we seem to have bride orders for quite small sizes
– commonly from size six to 12.
We also do a lot of made to measure dresses, the main reason for this
being full busts, sizes ranging from a DD to a J cup.
All of our dresses can be provided in all sizes. We even stock a collection
of truly beautiful bridesmaid, prom and evening dresses for the more
curvaceous lady. Each affordable dress is not only available in all sizes,
but also in a variety of colours and lengths. Melanie James dresses all have
signature corsetry and support which will enhance every figure. As we are
specialists in luxurious fabrics and dress construction, we’re able to provide
a speedy ordering to delivery time. Our affordable dress alterations service
allows clients to adjust each dress, if necessary, to obtain the perfect fit. This
service is not only for dresses purchased in store, but also includes dresses
and other garments purchased elsewhere.
We don’t have a range specifically for plus size girls, nor do we have sizes
specifically for petite girls. We have extensive knowledge of how a dress
should fit, whether it be on a girl who is six stone with a boyish figure or a
fuller figure (almost every bride we see, regardless of size, has an issue about
one part of her body). It’s important in both cases to be aware of a bride’s
size as well as her body type/shape. We always have a chat with brides when
they ring to make an appointment and gain a lot of useful information.
We know which silhouettes/shapes will flatter her figure and make her feel
most beautiful and confident.
We have sizes in stock that may not necessarily fit but we can work
through the different styles to find her perfect dress. Of course, once ‘the
dress’ is chosen, each bride is measured and the size can be determined.
We strive to provide the best possible service to each client regardless of
size, and to make each client feel welcome and very special. There is no need
for any lady to feel self conscious, all brides are beautiful!
Making a consultation appointment at our boutique is easy and we offer
very flexible opening hours. Our fabulous collections and our friendly staff
are looking forward to making every bride’s visit to our boutique relaxing,
enjoyable and exciting. We love our collections, and we know that brides
of all sizes will love them too! We believe that a bride’s experience should
be one of the happiest times of their life, and it is our passion to enhance it
with a Melanie James experience.
Claire Miller, White Dresses & Tiaras
www.whitedressesandtiaras.com
If a girl is particularly self conscious, we will make sure her first
appointment is private and booked at a time when she will only be with
us in the fitting room.
All brides who come to the boutique receive fantastic service and advice.
We pride ourselves on the relaxed and friendly atmosphere within our shop
and believe that honesty matched with an assured knowledge is the perfect
formula to assist our brides in finding the perfect dress.
It’s well known within our industry that girls will try on dresses that are
not their exact size as it’s not viable to buy one dress in a range of sizes.
We do find that our business is based on trust and once our brides trust
us and believe that we understand their bodies and how a dress should fit
them, then everything is possible. $
At the moment our dress samples range from a size eight
to a size 24 across a wide range of styles and shapes.
This is something that I’m working on at the moment and I’m hoping to
have our first plus size range in store within the next couple of months. We
already have a good selection of sizes between 18-24 but feel that a specific
range that complements curves is now essential.
We have a good selection of styles to offer even before the introduction of
our new curvy range so we have lots to show them and we don’t need to
frighten them with lots of small unrealistic size 10s! We’re also lucky to have
individual private dressing/viewing areas for our brides and their party so that
they’re not faced with a shop full of other customers when trying on gowns.
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Knowledge is power
Raymond O’Hare, Director at Xedo Software Ltd, offers his advice on growing a successful
bridal business in a difficult economic environment.
You don’t
have to
be an
economist
to realise
that business
is tough
at the
moment. The news is littered with stories of high
street retail closures and business failures. Yet, we
still hear from many business owners and leaders
across the UK that their companies are growing,
sales are up and profits are strong. There are
many explanations I’m sure but one reason more
than any other is making the difference for these
successful businesses, and ensuring that they
thrive while others struggle to survive. That reason is knowledge – the vital
information about what’s happening in their
business and their marketplace. For many years I
worked in several of the world’s largest and most
successful corporations, and I would often hear
people talking about KPIs (Key Performance
Indicators), business intelligence, business
scorecards and more. Don’t be confused by any
of these fancy expressions – they are simply ways
of monitoring what’s happening at the most
basic level in a business. What is selling and
what is not. What is profitable and what is not.
What customers are doing and saying and what’s
happening in the market place. If I translate this to the world of bridal
retailers, I am constantly impressed by many of
the talented and innovative people I meet; but
equally shocked by the lack of basic information
that they have access to, which would allow
them to make better decisions. As we all know,
“To make a profit you need
the right information and knowledge
about what is happening in
your business.”
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“For many the thought of using
technology is a frightening one.
Unfortunately this is not the case for
your customers today or
those of tomorrow. Technology
will be a key part of how they
search, learn about and find their
wedding dress.”
no one can stay in business if the company does
not make a profit. To make a profit you need the
right information and knowledge about what is
happening in your business. What dress styles
are selling best, and which products make you
the most money? Why would you sell a sample
dress if you knew that it had already generated
10 orders from brides? Knowing this kind of
information allows you to make the correct
decisions about what you sell and how you
market to your prospective customers.
The ability to identify prospective customers,
those who have made an enquiry or had an
appointment but haven’t yet ordered, is another
powerful piece of information. Following
up on these customers could result in more
appointments and, ultimately, more sales.
In the past I accept that it was a very time
consuming and tedious job to pull together this
vital information; but this is no longer the case,
as easy to use online software such as Xedo Bridal
is striving to provide retailers with the tools to
access the facts they need, and much more, with
minimal effort. How many bridal store owners
turn up at events in Harrogate, Warwickshire
or London, armed with the facts and figures of
how well each designer’s products has performed
for them over the previous six months? I have
spoken to many bridal shop owners over the
last three years, and I’m sad to say that it is a
very small percentage who have access to, and
make use of this kind of critical information.
And, surprise surprise, the stores who have this
information are doing extremely well despite the
economic climate. It’s time to connect that talent
with the right information and knowledge about
what is going on within your business. When this
happens, it’s a powerful combination and one
which will do wonders for your company, the
industry and its customers.
I appreciate that for many the thought of using
technology is a frightening one. Unfortunately
this is not the case for your customers today or
those of tomorrow. Technology will be a key part
of how they search, learn about and find their
wedding dress. Every authorised bridal retailer
in the UK is currently entitled to a free listing on
Love the Dress, a new wedding dress and bridal
stockist search website and mobile app which
will soon be launched by Xedo Software. Just
being a part of this is a great way of extending
your online presence but, more importantly, it
will also ensure that you get access to information
about what the customer and buying trends and
patterns are across the market. Now that’s the
kind of information and knowledge which could
seriously benefit your business. It’s not about
replacing the instinct and experience you have,
but about ensuring you can match this to some
hard facts. By using both, you can ensure that
you have a sustainable and profitable business for
many years to come. $
“The ability to identify prospective
customers, those who have made
an enquiry or had an appointment
but haven’t yet ordered, is another
powerful piece of information.”
CONTACT
Xedo Software
+44 (0)141 781 6545
www.xedosoftware.com
Early days
Emma Draper shares the highs and lows of running her new Cheshire-based bridal boutique.
Congratulations on the launch of LOVE Bridal Boutique – what inspired
you to set up a bridal boutique and how long did it take from the initial
idea, to opening?
We were delighted to fling open the doors to LOVE Bridal Boutique on
9th August last year. My husband Jonny and I weren’t new to the bridal
industry – Jonny is an established wedding photographer (voted best
north west wedding photographer at The Wedding Industry Awards) and
I definitely got the bug from him! I started working alongside him in an
admin capacity and realised what a wonderful industry it was to work
in. I was training to be a make-up artist at the time, specialising in bridal
make-up, and had also taken on a part time job in a bridal boutique, so I was
experiencing weddings from all angles. I quickly became employed full time
at the bridal boutique and was heavily involved in its day-to-day running,
eventually becoming the Manager.
When it came to deciding what direction our family business was going
in, it quickly dawned on us that a dream come true would be to create a
bridal brand of our own encompassing the boutique and Jonny Draper
Photography, under the umbrella of Draper Weddings Limited. I’ve never
been one to take a long time to do things, so from the initial lightbulb
moment to opening the boutique, it was no more than six months. My
background is marketing and branding so we had some very good contacts
at our fingertips, and we commissioned our very good friend and graphic
designer, Louise Poole, to develop our branding and corporate identity. Her
designs just blew us away and the LOVE branding was born! We could not
have wished for anything better and there were definitely some emotional
moments when it hit home that we had created our very own brand.
Where are you based and how did you go about finding the perfect premises
for your boutique?
We are based in Altrincham, Cheshire. The search for premises was the first
job on our list as we felt that this would heavily influence our branding,
as demographic is so integral to this. We knew we wanted to be in the
Cheshire area, so it was just a case of finding the right location and the
right premises. We knew as soon as we saw it that it was the one for us. It
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stood head and shoulders above the rest in terms of location and size, not
to mention it being a beautiful building with fabulous period features.
After visiting it a few times to check that the heart wasn’t ruling the head,
not to mention fighting off competition from a few other interested bridal
boutiques, we finally secured our lease and set to work getting it ready for
our big opening. From signing our lease to opening our doors it took no
more than a very intense 12 weeks!
How have you found the first six months of trading? What have been the
highs and lows?
We have been completely overwhelmed by the reaction that we have
had since opening. Our brides adore everything about the boutique –
the dresses, the décor, the ambience, the attention to detail, and we are
already receiving referrals. The important sales figures say it all too; we had
cautiously anticipated taking our first sale in month three but in just over
a week we had had our first dress sale and many more quickly followed.
We have far exceeded our month-on-month targets so far and to have our
accountant grinning from ear to ear has been high praise indeed! Our
designers are also telling us that we are doing exceptionally well and are
delighted with our success, particularly at a time when they are hearing
some negativity from other retailers. Locals are popping in to say how
beautiful the boutique is and what an asset it is to the area and, after all,
word of mouth is the biggest sales driver in the bridal industry.
The first few months in the boutique have definitely been a learning
curve. Careful budgeting has been crucial, but as we already owned one
other successful business and I had worked in another bridal boutique in
the past, this hasn’t been an issue. I’ve spent a great deal of time learning
how each of our individual designers works and have built this into how the
boutique operates.
Since opening we have also been learning more and more about who our
LOVE bride is and what she is really looking for. Obviously every bride
is different but through analysis, we have refined our consumer profiling
and this will be used when choosing our next selection of dresses at The
White Gallery in May. We have already added a couple of new designers
Retailer profile
Contact
LOVE Bridal Boutique
+44 (0)161 941 6446
www.lovebridalboutique.co.uk
to our collection, as we had identified small gaps in our offering and this
investment has quickly paid off.
Which bridal designers are currently stocked at LOVE Bridal Boutique
and will you be welcoming any more names over the coming months?
We launched LOVE with four designers – Terry Fox, Heritage Bridal by
Balbier/Wyatt, Intuzuri and Mia Mia Bridal from Alan Hannah. We have
also recently added Raimon Bundo and its IR de Bundo collection and are
delighted to announce that we are now the new Stewart Parvin stockist in
Cheshire! We’re thrilled to have added the wonderful Hermione Harbutt
to our collection of accessory designers which includes Harriet Wilde,
Vivien Sheriff and Halo&Co. So, as you can see, we currently have quite a
few labels on our books and aren’t looking to stock any more at this time.
We will of course be analysing the success of each collection and refining
our offering as we develop.
Have you held any in-store events yet?
Yes, we have indeed! I’m a big believer that creating newsworthy stories will
only add to our success in the long run, not only to give our brides added
value, to increase word of mouth and to get talked about by industry, but
also to provide us with content for our social media platforms – blogging,
facebook and twitter have been key to getting brides through the doors of
the boutique.
We have so far held designer events for our dress designers Terry Fox, Mia
Mia Bridal and Intuzuri and also a Harriet Wilde accessory event, all of
which were very well received and successful in terms of turnout and sales.
As a result, we are looking to add even more to our events calendar this
coming year.
Are there any men or women behind the scenes who have been invaluable
in helping you set up the business?
Yes indeed! Our families have been immensely supportive both emotionally
and commercially, and they help within the boutique and at events
whenever they can. As you may have guessed, I can’t thank my husband
Jonny enough, he has been heavily involved in the conceptualisation, launch
and behind the scenes running of the boutique, and has been my rock from
the start. When we set out on our journey with LOVE we knew it was with
the aim of doing something a little bit different and entwining our two
businesses as much as we could.
What do you enjoy most about running your bridal shop?
I have never felt as liberated (if a little petrified!) as I did on our opening
day and have felt it every time I have walked through the door since. There
are so many fabulous things about running your own boutique but the
ultimate joy is when you receive high praise from your brides, their mums,
bridesmaids and friends about the dresses, their experience, how much they
love every little pretty trinket in the boutique and how special I have made
them all feel. That in itself is rewarding enough for me.
I have to mention the annual trip to White Gallery too. I’ll never forget
that feeling of sitting in the very first catwalk show last year, which was
Stewart Parvin, and having a very emotional moment when I realised that I
was there for our very own boutique for the very first time.
What are the most challenging aspects of running your bridal shop?
As with everything there are always challenges along the way and running a
bridal boutique is no different. Obviously I didn’t come into this cold so I
was under no illusion that every day is fluffy and pink and issue-free. Once
you accept that, you can run it your way and try and head off any issues
before they become serious. If I was to give advice to anybody setting up
their own bridal shop I would say make sure you have a handle on cash flow
and budgeting – paying for new samples, knowing and budgeting for when
bride’s dresses are due, having restraint when buying samples and sticking to
budget. It’s so important to get to know your designers and how they work
(especially from a financial perspective).
A bugbear for all bridal shop owners has to be a stockroom full of old
samples, so as a new boutique owner I felt it was vital to be sample savvy
from the start! I’ve heard so many horror stories about boutiques with
hundreds of old samples on their hands which they can’t shift.
It’s been important for us not to be too hasty as we are still learning
about our bride, but with White Gallery coming up and new collections
to choose it’s no wonder that we have planned our sample sales for the year
ahead already!
What are your future plans for LOVE Bridal Boutique?
We are fast approaching our first birthday so we will definitely be organising
a bash in celebration of an absolutely exhilarating, successful first year in
business. We have a lot planned for the future, some of which is top secret
for now, but rest assured we are here for the long term and we will continue
to make our brides the happiest they can ever be. $
$77,5(
Starting out
“Businesses in the UK
that employ staff are legally
obliged to have employers’
liability insurance.”
Commercial Account Executive, Rachael Carrington (Cert CII)
from specialist broker Hine Insurance, explains how new bridal
businesses can benefit from a robust insurance policy.
There are numerous benefits to
being your own boss, especially
in the bridal sector. You’re able
to determine which designers
to stock, your working hours
and the overall direction of
your business.
Insurance is an integral part of good
management, whether it’s for a start-up business
or a more established venture. It’s the safest way
to ensure financial stability, which is essential in
today’s economic climate.
As soon as you have agreed a lease you should
enquire about shop insurance. A policy should
be ready to incept from the day you start putting
stock or contents in the shop. Your lease may
even require you to affect insurance immediately,
even before you move in.
3) Business interruption
If your shop suffered a major loss because of
flood, fire or theft, could you continue to trade?
Business interruption cover protects your income
until you are able to get your business back on
its feet.
Key considerations:
A good, competitive insurance package will
protect against a whole host of business
risks. Some risks may be difficult to spot and
understand so you may need to consult an
insurance broker for help. They will be able to
tell you what kind of cover you need and will
offer advice and guidance on risk assessments.
You should be aware that risk assessment is a
legal requirement, and if you employ five or more
people you must record the significant findings
of the assessment. $
1) Liability cover
As with all businesses, liability insurance is
crucial to start-ups. Despite your best intentions,
accidents do happen. Public liability insurance
provides cover against claims made by members
of the public who have suffered loss, injury or
damage to their property. Employers’ liability
insurance provides cover against a claim from
an employee. Your employees may be injured at
work or may become ill as a result of their work
while in your employment. Businesses in the
UK that employ staff are legally obliged to have
employers’ liability insurance.
2) Contents cover
Even if you are a start-up business, you will be
holding a significant amount of stock, which
needs protecting. You will need to calculate
a cost value to insure. Remember, you will be
responsible for any customers’ dresses held on
the premises so make sure you include these in
the calculation. A replacement value of all your
business equipment, fixtures and fittings will
need to be calculated separately.
$77,5(
4) Legal expenses
In an increasingly litigious and legislated
commercial environment, it can be hard to
keep up-to-date with all the changes affecting
a business. Few companies can afford the
luxury of an in-house lawyer and many do
not have dedicated HR personnel specialising
in employment law. With legal expenses
insurance, you get comprehensive cover for your
business, with the benefits of legal advice and
representation, without the financial burden.
“In an increasingly litigious
and legislated commercial
environment, it can be hard to
keep up-to-date with all the
changes affecting a business.
Few companies can afford the
luxury of an in-house lawyer and
many do not have dedicated
HR personnel specialising in
employment law.”
Hine offers:
• Specialist knowledge in the bridal sector
• Expert advice on the type and level of
insurance you need
• Competitive quotations from a range of
leading insurers
• Help with your claim in the unfortunate
event of a loss
• Comprehensive after-sales support
Contact
Hine Insurance
+44 (0)161 438 0000
www.hine.co.uk
@hineinsurance
facebook.com/hineinsurance
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PR & marketing
Make your
marketing count
Nicola Russill-Roy, PR Director of Propose PR, offers 10 top tips on maximising your marketing
efforts when attending wedding fairs or hosting events.
1
Think ahead and build a communication strategy with a budget
and timeline. You could start with a series of teaser campaigns,
revealing more and more information as the event gets closer, or
by giving away tickets as a prize to select media channels. The key to a
good communications timeline is consistency, so make sure if you have an
initial burst of activity that you keep it up and don’t forget to carry on the
promotion.
2
3
4
5
Don’t just use social media to shout about yourself. Engage with
couples that are attending the event. Most events will have a
Facebook page or hashtag, so be part of the conversation that brides
are already having, so that attendees know who you are well in advance.
Write a list of the communication channels available to you, such
as social media, magazines, blogs and newspapers, your customer
database and leaflets / direct mail and decide which channels target
the right audience for your event.
Tell your target market what they want to hear. Aside from the
obvious details, such as where, when, who, how much and so on,
what makes your event truly unmissable? What are its unique selling
points and how can you get them across in an original and exciting way?
If you’re attending an event that’s external to your business, like a
wedding fair, don’t miss the chance to promote your presence on
your website, blog, email signature, database, e-newsletter, flyers and
by word of mouth. Make sure brides can find you by mentioning your stand
number and clearly state who will be there, representing you.
6
Don’t just be ordinary. Think about how you can you make your
stand or event extra special. You could run a competition, give away
discounts for on-the-spot purchases, goodie bags for stand visitors or
even arrange something interactive like on-stand entertainment, tastings,
the facilities for brides to try on dresses or makeovers. Make sure that
you shout about it too – the more you can engage potential customers in
advance, the better.
7
8
Stand-out styling can make all the difference to post-show publicity.
Major press in attendance will be looking for the most striking and
original images to feature in their write ups, so be eye catching and let
your styling say something about you and your business.
Make the most of your money by using the fair or event’s own
publicity channels. Most wedding fair organisers will have a
marketing plan that all exhibitors can benefit from, for example
including a write up of your business on their website, blog, show guide
and social media channels. It also helps if other big-name businesses
are exhibiting, and you are listed alongside them as it shows potential
customers that you are in the same calibre as well-known suppliers.
9
Make a lasting connection by swapping details. Don’t just let brides
have a quick look at what’s on offer and pass you by, implement a way
to give out your information, such as attaching your business card
to free gifts. In turn, get brides to enter their details in a way that benefits
them, via a prize draw, for example. This information is gold and should be
stored onto your database and used for email marketing.
10
Ask the event organiser if they would like you to do a
workshop or take to the stage to do a talk or Q&A session with
the brides. This is a great way of not only promoting yourself
and your company but it’s also a chance for you to be known as an expert in
your field. This gives you the unique opportunity to interact with brides on
a whole new level, build trust and show them what you can do. $
Contact
For further details about Propose PR and its
range of PR and Marketing services dedicated
to help companies within the wedding industry
please visit www.proposepr.com.
[email protected] @ProposePR (Twitter)
www.facebook.com/ProposePR.
$77,5(
Classic
Couture
Lolita
Designer, Lizzie Agnew, chats to Attire
Bridal about her creative influences and
predicts the key bridal trends for the
coming season.
When did you first launch your bridal label and what is your
background in bridal design?
I launched my bridal label in 2007, following many years of bespoke
design work creating wedding gowns that were understated but
beautifully cut and constructed.
How has your business evolved since this time and what have been
the key milestones in its development?
I started off very small, with a collection comprising a couple of short,
signature dresses. Over the last couple of years the collection has
expanded to include a number of iconic shapes and styles. Highlights
include dressing Rosanna Davison, former Miss World and daughter of
Dolly
singer Chris De Burgh, and one of my gowns appearing in a ‘Top 10’ list
in OK! Magazine. In addition, I was delighted when Paradox shoes used
one of my gowns for its 2012 catalogue.
How would you describe your signature style?
My signature style is very simple, focusing on iconic shapes and
beautiful fabrics with very little, if any, embellishment.
When did you introduce your pure silk, vintage style wrap dresses,
and why do you think these have been so popular with brides?
My short, vintage style dresses are great for a variety of brides, whether
young, old, tall or short. They work well on a practical level, giving brides
freedom of movement, and always look good.
What prompted you to design your first wholesale collection?
A bridal shop in Ireland saw my range at a show in Dublin, and
approached me to create a collection for the shop. My designs are now
stocked in a select number of other bridal boutiques.
What inspired your latest bridal collection and which of the gowns do
you predict will be best sellers?
My way of designing is fairly organic and much of my recent inspiration
has come from experimenting with fabrics and textures rather than
$77,5(
Profile
Marta
on paper, I think ‘Claudia’ will be a best seller – it’s very sculpted, has
a sleeve and is completely covered in corded lace. The other gown I
predict will do well is ‘Rosamund’, made in a champagne beaded tulle
and embellished with tiny sequinned flowers. ‘Hera’ is a simple silk
crepe dress with a cowl neck that is already selling fast, as is ‘Dolly’,
a signature short strapless dress that can be teamed with a sash or
jewelled belt to give different looks. The dress with the petticoat retails
for less than £1,000. ‘Kate’ is also doing well – it has a mermaid skirt
like Claudia but it’s made from the same lace used to create Kate
Middleton’s bridal gown – it’s beautiful and light!
Where are the gowns designed and how integral is this to the identity
of the brand?
The bridal gowns are all designed in my studio which is located right
next to our showroom. It’s in the city centre on a first floor with a large
balcony – we look out through huge windows so there’s plenty of space
for creative thoughts!
What do you expect will be the key bridal trends with regards to style,
fabric and embellishment for next season?
This is such a hard question to answer. As a designer, I try not to look
Hera
too hard at trends – my clients are looking for something that stands
out rather than something that follows the crowd. Having said this, I
think we’ll see a lot of 1920’s style gowns inspired by the film release of
The Great Gatsby. As a result, I think we’ll see a lot of chiffon and fine
beading on bridal gowns for the coming seasons.
How many stockists do you have, and how would you like to grow
this stockist base? Are there any territories you are particularly looking
to target?
I have six stockists at the moment, five in Ireland and one now in England
– Harrington and Cleur in Epsom in Surrey, I’d like to increase my
stockists in England and Scotland.
What support are you able to offer to your stockists?
We offer a standard made to measure service to our stockists and can
make small design changes to help them
give the best service to their brides –
something that’s so important in today’s
Contact
market.
Lizzie Agnew
+44 (0)7824 708 993
How do you plan to grow your bridal
www.lizzieagnew.co.uk
brand over the coming year?
I plan to grow my brand by continuing to
make stunning bridal gowns. $
$77,5(
Fashion files
ATTIRE BRIDAL
Fashion Files
FILE
1
ȐȽɜɑȐɄȘ
ɜɜȐȽɜȨɄȽ
A sparkling waist band
of crystals or beads
is the design detail
of choice for brides
seeking subtle elegance.
FILE
PȣȐ
2
ɄȵȵȐȃɜȨɄȽɕ
Gorgeous accessories
to match our two key
bridal trends.
PLUS
Stefania Vismara, General
FILE
for Archetipo,
TɉǸȽȇ Manager
explains how the Italian
brand is poised to shake up
ȃɄȹȨȽȝ
the formalwear sector.
4
FILE
ɄȵȇǸȽȇ
3
ȐǸɤɜȨȘɤȵ
Statement gowns are
on trend this season –
take a look at our pick
of the most flamboyant
skirts about…
$77,5( ·
ȐȽɜɑȐɄȘ
ATTENTION
A sparkling waist band of crystals or beads
is the design detail of choice for brides
seeking subtle elegance.
Mori Lee
+44 (0)845 561 5522
www.morilee.co.uk
$77,5(
File 1
1
2
3
4
1. Alan Hannah
+44 (0)20 8804 1567
www.alanhannah.co.uk
2. Blue by Enzoani
+44 (0)1792 586 615
www.enzoani.com
3. JLM Europe Ltd
+44 (0)1423 561 870
www.jlmeurope.co.uk
4. Monica Hadi
+44 (0)7830 962 978
www.monicahadi.com
$77,5( ·
•ZZZMHDQ\YHVFRXN•VEDUWOHWW#KZLZHEFRP
ZZZMHDQ\YHVFRXN••VEDUWOHWW#KZLZHEFRP
Ronald Joyce
www.ronaldjoyce.com
File
File11
$77,5( ·
1
2
3
1. Art Couture
+44 (0)8707 707 670
www.eternitybridal.com
$77,5(
4
2. Phoenix Gowns
+44 (0)1689 831 841
www.phoenixgowns.co.uk
3. Victoria Jane
www.victoriajaneuk.com
4. Special Day
+353 1 866 5882
www.specialday-ireland.com
Randall Ribbons
Since 1918
Trudy Lee
A comprehensive selection of hat
trimmings and materials
Flowers & Decorations
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PUJS\KPUNWVS`LZ[LY]LS]L[HUKTHU`TVYL
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Combs & Bases
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visit our website for all our
products and prices
www.randallribbons.co.uk
Tel: +44 (0)1582 721301
Fax: +44 (0)1582 611054
12 Frederick Street, Luton, LU2 7QS, England
www.trudylee.co.uk
[email protected] 01707 643633
File 2
The Collections
To accompany our bridal fashion features this issue, we’ve
compiled a selection of accessories to complete the look.
Tiararama
+44 (0)845 370 3110
www.tiararama.co.uk
HT Headwear
LQIR#KWKHDGZHDUFRP
www.htheadwear.com
Make a statement
Harriet Wilde
+44 (0)20 7263 4147
www.harrietwilde.com
Big, bold dresses require accessories
that make an impact. Here’s our pick of
the best…
Olga Berg
+44 (0)20 7258 2670
www.olgaberg.com
Malis Henderson
[email protected]
www.mhtiara.com
Earn your stripes
These elegant accessories would enhance any sparkling
bridal gown…
Rainbow Club
+44 (0)1392 207 040
www.rainbowclub.co.uk
En Vogue
+44 (0)8082 341 407
www.envogueaccessories.com
Tiararama
+44 (0)845 370 3110
www.tiararama.co.uk
Benjamin Adams
+44 (0)20 8885 8000
www.paradoxlondon.com
$77,5(
File
File33
ɄȵȇǸȽȇ
BEAUTIFUL
Statement gowns are on trend this season
– take a look at our pick of the most
flamboyant skirts about…
Impression Bridal
+44 (0)1727 851 452
www.impressionbridal.co.uk
$77,5(
$77,5(
·
Diane Harbridge
+44 (0)1829 752 192
www.dianeharbridge.com
$77,5(
File
File33
2
1
3
1. Garamaj
+46 8 22 91 22
www.garamaj.se
2. Heritage
+44 (0)161 493 2700
www.heritage-bridaluk.com
4
3. Hollywood Dreams
+44 (0)20 3357 9791
www.hollywoddreams.co.uk
4. Jesus Peiro
+44 (0)1273 491 077
www.jesuspeiro.com
$77,5(
$77,5(
··
1
2
3
1. Mia Solano
+44 (0)1202 849 990
www.miasolano.co.uk
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2. Nicki Flynn
+44 (0)1273 728 637
www.truebride.co.uk
4
3. Phil Collins
+44 (0)1823 672 641
www.philcollinsbridal.co.uk
4. Romantica
+44 (0)1823 674 412
www.romanticaofdevon.co.uk
Up and coming
Stefania Vismara, General
Manager for Archetipo, explains
how the Italian brand is poised to
shake up the formalwear sector.
TɉǸȽȇ
COMING
$77,5(
Can you tell us a little
about the history of
Archetipo? When was
the brand launched,
by who and with what
business aim?
Archetipo was born in
Udine, Italy in 1991 from
the minds of four young
people who wanted to create a brand synonymous
with style and quality in the formalwear sector, the
values that still inspire our work today.
How has the business developed since this time?
In 1995, Archetipo presented its collection for the
first time at the international fashion fair in Milan,
and entered new markets such as Switzerland,
Germany, Austria, Belgium and Japan.
In 1997, the Archetipo brand grew even bigger,
especially in the german speaking markets. In the
following two years, further collaborations were
developed in Russia, Denmark, Norway, Finland
and Holland.
From 2000 to 2009, Archetipo consolidated its
position in the market, growing the volumes and
eventually building strong strategies for markets
that started opening up with great results from 2010
such as Italy, France and the US.
In 2011, Archetipo presented two new brands
– Cleofe Finati by Archetipo and Unconventional
by Archetipo.
Over the past decade, the men’s fashion market
has demanded more substantial quality, as well
as innovation of styles and materials, along with
personalisation. We were working on this evolution
before it even began and have become leaders in
tough markets such as Belgium, Holland and Japan.
The brand is growing quickly in Italy and France,
and finally, in 2013, our American dream has been
realised. We think that there is a huge potential in
the UK for us, as well as our potential customers.
Up and coming
How would you describe Archetipo’s signature style
for formalwear?
Cleofe Finati by Archetipo suggests an ideal
rather than a product. In the same way as it
creates its bridalwear range, Archetipo designs
its 100 per cent made in Italy collections for
every kind of man! Why should a groom buy a
suit for the most beautiful day of his life when
he can wear a tuxedo that speaks volumes about
him, makes him feel good, and makes him shine?
We’re constantly researching future trends, and
pay close attention to detail with lines that flatter
the male silhouette.
What fabrics and embellishments have been used
in the designs, and why?
At Archetipo we love natural fabrics, so the
blends we use are the traditional ones: wools-
silk and cotton-wools but there is space for
innovative textures such as high-tech fabrics and
new generation elastane. Archetipo’s collections
are always innovative and surprising, starting
from the styles of the jackets to the accessories.
The accessories lend charisma and originality
to the tuxedo so more grooms than ever are
choosing a coordinated look.
What type of customer would these designs
appeal to?
Every groom! Who wouldn’t like to feel
handsome and self-confident as a result of an
impeccable fit? Styles vary from the morning suit
to the tailcoat line, to the short jackets. We don’t
focus on a specific kind of groom, we want to
dress all grooms with different styles.
What is the price range of the collection?
For the couture line (Cleofe Finati by Archetipo)
we are a medium-high price range. For
Unconventional by Archetipo, a line dedicated
to exclusivity for our Cleofe Finati customers, the
price range is medium. Archetipo controls all the
productive processes and both lines are 100 per
cent made in Italy.
What do you anticipate the key formalwear trends
will be for the coming season?
For 2013-2014, colour trends vary from indigo
blue to pale blue for suits and shirts. Greys and
black will never fade in formalwear but these will
be combined with unusual textures: tradition and
innovation at the same touch. There will also be
a return of brown in its warmest tones for 2014.
Embroideries remain popular on the catwalks so
we will see surprising 3D effects on jackets and
shirts, often made by golden or bronze threads.
How many retail stockists do you currently
have worldwide?
Currently we have around 250 customers around
the world.
What attracts you to the UK market and what
type of retailers would you like to work with?
The UK market is extremely attractive because
there is huge potential to exploit our brand.
The bride is already well serviced in the market
but grooms still have limited choice. In Europe
almost all bridal shops have a well established
formalwear department, however, it is still a
marginal sector in the UK and Ireland. Our retail
partners in the UK and Ireland should share our
philosophy of excellence and wish to succeed.
How would you like to grow the Archetipo brand
over the next couple of years?
With our customers! We think that if our
customers grow, we grow. The designingproduction-selling processes are all conceived so
that there can be an immediate increase in sales.
When we choose to work with a shop, we don’t
think about the sale per se but about present and
future sales. It’s a project that demands a little bit
more energy but that reaps success. $
Contact
Archetipo
www.archetipo.com
$77,5(
The Winds of Change
Eve Broadhurst, Co-owner and Creative Director of The White Closet, reviews the
recent British Bridal Exhibition in Harrogate.
As much as the wind
blew and the snow fell,
we were determined to
make it to our beloved
Harrogate for another
year of bridal
window shopping.
The collections were
as strong as ever, with
established designers
such as Lusan Mandongus, Amanda Wyatt and,
relatively new to the scene, Intuzuri, catching our
eye with their impressive installations.
While we meandered through the wonderland
of lace, tulle and silky joy we noticed that there’s
a trend for multifunctional or interchangeable
dresses that many of the designers are adopting.
Indeed, several designers have discovered
the benefits of taking simpler dress designs
and creating ranges of accessories that totally
transform a dress, which can then be edited
and updated throughout the wedding day. This
surprises the wedding guests and tests how much
attention the groom is really paying!
A long lace sleeved and buttoned shrug is a
popular look for the classic strapless/sweetheart
gown, while detachable butterfly sleeves and a
lacy sash make the simplest silky gown a true
vintage delight.
This notion of interchangeable dresses and
getting ‘more bang for your buck’ is the bridal
industry’s fitting interpretation of our current
economic climate. Designers are staying true
to their luxury brands but adding a touch of
make-do-and-mend so that brides can put their
own individual stamp on their outfits, making
the connection between bride and gown stronger
than ever.
One brand that stood out from the oh-sosparkly crowd was Ivory and Co. The company
has always been known for its elegant bridal
accessories, however, it’s now moved into the
world of dress design with ease. Rich raw silks
stood out against the flawless surfaces of tulle,
and gave the bridal trade show a touch of oldfashioned romance.
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I was reminded of much-loved labels, Kula
Tsurdiu and Charlie Brear, in their devotion
to exquisite materials. It was lovely to see that
Ivory and Co, a relatively new designer, has
the confidence to leave all the embellishment
to the side and demonstrate that simple, clean
forms made from this level of fabric still works especially with us fabric junkies!
Another change I noticed this year was the
focus on occasion wear. This trend is continuing
to increase and has broadened so that the
line between bridesmaid and evening-wear is
becoming more and more difficult to define.
Many brides desire dresses that their best gal-pals
will wear again and this is translating into relaxed
gowns featuring drapery.
The student bridal designs were wonderfully
bizarre, as always, and reminded me of the
freedom that art students enjoy (a freedom that
I loved many moons ago), and that if we can
hold on to this mind-set for as long as possible,
the British bridal industry will carry on pushing
boundaries for many more moons to come.
After touring the exhibition, we swiftly
changed into our glad rags and trotted off
(through a wintry blizzard) to the evening event
to celebrate the best of bridal and groomswear
in style. The White Closet was a finalist for Best
Bridal Retailer North and we were oh-so-chuffed
to win this year’s award for Best Retailer Website.
All in all, the British Bridal Exhibition in
Harrogate was a wonderful chance to see new
collections from both established and new
designers and it filled us with confidence for the
future of bridal design in the UK. Change is in
the air. $
Contact
The White Closet
www.thewhitecloset.co.uk
A decade of Ȑɕ
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Faye Gee, Owner of Sposa Bridalwear in Rugby, has recently celebrated
the 10th anniversary of her boutique. We chat to her to find out how the
shop has evolved since its launch in 2003.
When did you first open Sposa Bridalwear, and
with what business aim?
Sposa Bridalwear first welcomed brides through
its doors in January 2003. I had great support
from my family in carrying out all of the
renovation work and, shortly after opening, my
mum joined me in running the business. We were
the second wedding dress shop to open in Rugby
so there was a definite gap in the market.
How has the business evolved since this time?
My initial vision for the boutique was to give
brides the ‘city’ bridal boutique experience in a
village location, as well as stocking gowns that
were a little different. We soon realised that this
was not what the girls in our area desired (even if
that was what they came in asking for!). We have
since evolved into a stylish boutique that knows
its target market. One of our major milestones
has been to become established enough to
exhibit on a regular basis at The National
Wedding Show. It’s not for the faint hearted but
it works for us!
Congratulations on reaching your 10th anniversary
– how did you celebrate?
We celebrated our 10th anniversary with our most
successful accessories night ever! We invited all
of our current brides to an evening of all things
sparkly and it was the best attended event we
have ever held, even though it was the first
evening that the snow blanketed the country!
For the rest of the weekend we had a full
appointment schedule (we did offer a 10 per cent
discount as an incentive.) The fizz was flowing
and even though the snow caused problems with
the roads, we only had one cancellation.
How would you describe your current in-store
bridal collection?
Our current bridal collection is very classic.
The vintage theme is still huge and I cannot
remember ever having so much lace in my
boutique! We showcase the occasional unusual
gown, but often we buy these as window pieces or
to show on catwalks.
What designers do you stock and why?
Our current bridal designers are Agnes,
Anoushka G, Essense Of Australia, Kenneth
Winston, Stella York, White One and White
Rose. Our current bridesmaid collections are
Colours, Jim Hjelm Occasions, Sorella Vita and
Mark Lesley. All of these designers’ collections sit
really well together as they each offer something
different from the other, either in styles or in
price points.
What do you enjoy most about your role and the
bridal business in general?
My husband said to me recently that my job must
give me real satisfaction as we are creating great
memories for so many brides. I had never really
thought about my role like that before, but one
of my favourite parts of the job is receiving thank
you cards and photos from our happy customers.
I also enjoy the many challenges I face from day
to day! I have numerous roles, including that of
accountant, sales lady, marketing executive, I.T.
consultant and cleaner, and enjoy them all.
What do you feel makes your shop unique and how
do you self-promote?
The shop is located in the old village co-op store,
so have we have plenty of space! However, we still
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Retailer interview
Contact
Sposa Bridalwear
+44 (0)1788 833 888
www.sposabridalwear.co.uk
struggle to organise our storage areas so I dread
to think how smaller boutiques manage!
Over the years we have tried many different
ways of promoting our boutique. At the moment
we feel that social media works well for us so I
am slowly getting to grips with Facebook and
Twitter! In addition, we are hoping that our new
website will raise awareness of the boutique. We
exhibit at a handful of the best local wedding
fairs, and have recently advertised in a national
wedding magazine. We save most of our budget
for The National Wedding Show in Birmingham
twice a year. For us it’s perfect as it’s only 30
minutes up the road from the boutique.
What prompted you to undertake a complete
refurbishment of the boutique recently? Are you
pleased with the shop’s new look?
So many of our customers came into our
boutique saying how lovely it was, but we felt
that it was in need of a makeover. A few new
boutiques have opened in our area, and we felt
that in order to stay on top we needed a new
look! We are really pleased with the results of
our hard work, and it’s a great feeling to walk in
to the boutique in the morning and see it in all
its glory!
Do you hold any in-store events? If so, what events
do you have planned later this year?
We hold a few in-store events during the year.
Our ‘Sparkles’ night is always in January,
and then we hold a couple of designer days
throughout the year. We also have a quarterly
Sunday Sale, which is when we take all of our
full price gowns off display and just have our sale
gowns out. The sale days are always frantic but it
means we are only in ‘sale mode’ for one day at a
time!
How do you ensure that the service your boutique
provides is second to none?
I have always felt it was important to treat my
customers as I would wish to be treated if I
were shopping for a bridal gown. I have great
memories of shopping for my own wedding
dress, and I hope that nearly all of my past brides
feel the same about the experience they have had
from us.
We are relaxed and friendly but still
professional. Even brides who have purchased
from us during the chaos of The National
Wedding Show have still commented on our
great service!
What do you believe is the key to running a
successful bridal retail business?
Enjoying what you do! I have days when I
really don’t want to go to work, but they are
far outweighed by the days that I can’t wait to
get in. I also feel it’s really important to run my
boutique as a real business – it’s great making
brides look and feel amazing but we have to make
money too.
What would you say are the main challenges you
face as a bridal shop owner?
My main challenge is one of juggling my business
and home life! I have two beautiful daughters so
one minute I am at the school and nursery gates,
the next I have to flick the switch into business
owner. It can be really tough when things don’t
go according to plan.
What changes have you witnessed within the bridal
industry during your time as the manager of a
boutique?
Over the last 10 years I have noticed a rise in the
number of brides making use of the internet and
high street. Gone are the days when the majority
of brides purchased their top to toe outfits from
the boutique! We have had problems over the
years with some suppliers, either getting a little
greedy regarding minimums or not supporting
our loyalty with decent exclusivity areas. In all
cases I have acted with my cheque book and
ended the relationship. On a more positive note,
over the years I have noticed that many bridal
boutique owners now help and support one
another. I have a great network of friends that I
can call on when times are tough, just to have a
gossip with or to ask a favour. It’s good to know
that you’re not the only one having a tough time.
What are your plans for Sposa Bridalwear over the
next few years?
I would love to say world domination, however I
know my limits! My plan for the next few years is
to survive and carry on building on the fantastic
reputation that we have already secured. We will
probably ook for new premises at some point in
the future as we are fit to bursting point, however
the thought of painting anywhere else soon after
the recent refurbishment fills me with dread! $
$77,5(
Heritage Bridal
[email protected]
www.heritage-bridaluk.com
Pigeon & jelly deckchair,
£125, Rume
+44 (0)1273 777 210
www.rume.co.uk
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heart wreath, £16,
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The Nautical Company
+44 (0)1256 351 283
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www.thenatuticalcompany.com
Wooden painted starfish, £9.99,
The Contemporary Home
+44 (0)845 130 8229
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£5 99
Cloth-ears
+44 (0)845 519 7701
www.clot
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+44 (0)845 313 3352
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Darlings of Chelsea
+44 (0)20 7371 5745
www.darlingsofchealsea.co.uk
Moby Dick anchor cufflinks, £11, Literary Emporium
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+44 (0)7917 704 733
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The Contemporary Home
+44 (0)845 130 8229
www.tch.net
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Plus size bridal
Plus
POINTS
We speak to two of the leading UK
suppliers of plus size bridal to find
out about their popular ranges,
and predictions for future growth
of the market.
$77,5( ·
Joanne McFadden, Special Day Bridal
What is the size range of the Beautiful Brides
Plus collection?
The Beautiful Bride Plus collection ranges from
a UK size 18-36. A custom-made service is
available after size 36 for an extra charge. We
offer longer or shorter lengths at no extra cost.
What are the key styles and fabrics used within
the collection?
Key styles include classic A-lines and figureflattering draped chiffons. Embroidered laces
with embellishments and rich taffetas and
satins also feature heavily. Matching boleros and
detachable cap sleeves are available.
What advice would you give to a mainstream
bridal retailer looking to invest in a plus size range?
It’s important to have a selection of styles and
silhouettes to appeal to all tastes. An initial
collection of approximately 10 pieces should be
enough to start with. Designs that offer flexibility
such as detachable sleeves and different colour
options also help the bride create an individual
look. It’s best to have a variety of sample sizes
from 18 up to 36 to cater for all sizes.
What makes the Beautiful Brides Plus range stand
apart from other plus size collections on the market?
The Beautiful Bride Plus collection has gone
from strength to strength since its launch in
2008. Over 20 new styles are added to the
collection each year. The dresses all have an
original boned construction which is designed to
enhance and flatter the fuller figure. We have an
excellent customer service team and supporting
our stockists is very important to us. Samples are
loaned to our customers free of charge and we
produce a comprehensive brochure each year for
all of our stockists.
How do you predict the market for plus size bridal
will change over the next couple of years and why?
The market for plus size dresses will continue
to expand and will become more competitive.
We look forward to the challenges ahead. It’s
important to offer excellent designs, quality and
customer service to maintain growth.
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+ 44 ( 0) 1424 854387
w w w.vic t or iakay gowns. co. uk
Plus size bridal
Vivien Felstein, CEO Veromia Ltd
What is the size range of the Sonsie collection?
The Sonsie collection ranges from size 18 to 32,
with a special made to measure service available
in these sizes and over size 32.
What are the key styles and fabrics used within the
collection?
Our designer, Jason Jennings, tries to style the
collection to make it suitable for a size 18 plus
silhouette. Various fabrics are used, for example,
tulle, organza, lace, satin and taffeta.
What advice would you give to a mainstream
bridal retailer looking to invest in a plus size
bridal range?
We would advise retailers to take a minimum of
six dresses in sizes 20 to 26. Sizes 22 and 24 are
our most popular.
What makes the Sonsie range stand apart from
other plus size collections on the market?
The fit and the design are impeccable. This
collection is about beautiful dresses rather than
the simple philosophy that big is beautiful.
Our quadruple award-winning collection is
not only voted by the industry, but also by the
brides themselves.
How do you predict the market for plus size bridal
will change over the next couple of years and why?
The market for plus size bridal will get bigger and
more competitive. There used to be a stigma if
you were a plus size bride. But now, with a size 16
being the average, there is no stigma attached to
being size 18 plus. Girls expect to be able to go
into a shop specialising in bridal and find a dress
to fit them. $
$77,5(
Implementing EPoS
David Mackley continues to discuss EPoS systems in part two of his new series.
HOW TO BUY A RETAIL SYSTEM IN 2013: PART TWO
Retail systems are now lower in cost, easier to use
and have more functionally than ever before. As a
tool, they can really improve profitability, but the
rich and varied functions make finding the right
one so difficult. Sadly, there is no Which? guide
to EPoS, and trade organisations are reluctant to
recommend any as they don’t really understand
them. So, bridal retailers are left alone to make
the decision.
These days, even simple EPoS systems become
your till, a stock management tool, and help with
many processes in your shop. They are packed
with ways to improve your productivity, enhance
your customers’ experience and increase your
profitability. The multichannel ones will also run
your website. A good multichannel EPoS system
should pay for itself within a year or two, a bad
one can have a negative impact, not least on your
enjoyment of the business.
Here in part two, we look at three tips for
helping you choose the right system first time, as
well as some potential pitfalls to watch out for
along the way.
TIP ONE: HARDWARE SELECTION
The computer hardware consists of till computers
with touch screens, barcode scanners, receipt
printers and cash drawers. In addition, a
handheld stock take unit that you can take
around the store can be useful.
The choice of hardware is much less important
than software because it’s the software that needs
to fit in with your day-to-day business practises.
When you do get to the point of looking at
hardware, your decision really boils down to a
consideration of cost versus durability. A retail
environment is a harsher place for a PC than an
office. It’s likely to have bags, wrap and products
stuffed in and around it. There’s also a lot more
movement and it’s likely to get knocked about.
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Standard office PCs are lower in price and
more powerful than specialist retail computers
which tend to be more robust. They are built
to be more durable and may have lockable cases
designed to stop staff or customers touching
switches and ports, which improves reliability.
Retail systems have more ports on the back to
connect the till paraphernalia like the chip and
pin device, receipt printer and the customer
display screen.
So, whilst a standard PC will be lower cost up
front, the retail systems can offer value for money
over their lifetime.
Importantly, when it comes to the receipt
printer and barcode scanner, don’t buy cheap.
The cost saving will be insignificant. In my
experience, a few extra pounds spent on big
brands like Epson is worth it for till reliability.
TIP TWO: WHICH TYPE OF EPOS
PLATFORM SHOULD I SELECT?
Another factor in choosing a system is deciding
which platform is right for your business. The
main choices are:
• PC based systems: These systems hold all of the
data on the local PC. It means the data is always
CONTACT
David Mackley MBA BSc is Managing
Director of Intelligent Retail, providers
of multichannel EPoS and eCommerce
websites for independent retailers. If you
have any questions you can contact David
on +44 (0)845 680 0126 or
[email protected]
there when needed, however, these systems do not update in
‘real time’ and so if you have stock in other locations or have a website
linked up, it will probably be inaccurate. These tend to be one of the lower
cost systems.
• Cloud based systems: These do everything via the internet. They are
lightweight to install and can work pretty well on any old PC system. The
software runs in a browser so it can be used from anywhere. However, the
tills are reliant on the internet, so if the internet runs slowly at busy times,
the tills will run slowly as well.
• Combined systems: This is a combination of the above; the data sits
on each PC so it’s not reliant on the internet, yet it uses the internet for
sharing information on stock levels, products, sales, etc. This keeps the tills
reliable and provides real time data sharing.
TIP THREE: CASH OR LEASE
Payment options usually boil down to lease or cash up front. Many
businesses lease computer equipment nowadays, which is an efficient
way of paying and means that payments can be spread over the life of
the agreement. Most leases allow you to purchase the equipment for a
nominal sum at the end of the lease period. Simply put, you will be using
the system for years, so why not pay for it over the period rather than all
up front? If the interest payments put you off, it may be worth talking to
your accountant as the tax advantages of leasing can sometimes offset the
overall interest.
THREE COMMON MISTAKES WHEN BUYING
EPOS SYSTEMS
1. Buying hardware first
The problem with this approach is that some software requires specific
hardware. Even though it may work, it’s generally better to stick with one
set of equipment from one supplier, which has all been properly tested
and used on other sites.
Business Advice for
The Bridal Industry
Retail Start Ups
Wholesale Distribution
Sourcing Supplies
Making the Most of Finances
Planning for Growth
Marketing Ideas
2. Developing a website first
If possible it’s best not to develop a website before buying EPoS. Modern
EPoS systems will integrate your store and website. There are huge benefits
to doing this, and it’s usually cheaper to buy all in one. I have seen many
retailers spend thousands on websites that can’t then be integrated with
their other in-store systems.
3. Buying the cheapest hardware and software available
Quality technology costs money, and you’ll get what you pay for. Buying
cheap can mean unreliable hardware and software. Buy with the next
two or three years in mind and purchase the best technology that fits the
business. Expect to spend one-two per cent of your annual revenue on
technology. Buying the right system should more than pay this back. $
20 Years Experience
as Chairman
of Trade Association.
Contact Joe Sweeney on:[email protected]
Collection focus
Abbi Osborne, Marketing Manager at Nathalie French,
discusses the firm’s recent foray into bridalwear.
Nathalie French is a successful bridal
accessory company – what prompted you to
diversify into bridalwear?
Prior to the launch of the collection, we tested
the market through our own bridal shop, and
one other boutique. In this recession, we found
that women were looking for an excellent quality
bridal range at affordable prices.
Who has designed the collection and how do
you hope this venture will complement your
current product offering?
Our designer, Lily, worked with us to compile
a bridal collection that sat well with all of the
other styles available through our shop, and we
are currently designing tiaras and jewellery to
complement our gowns. Customers still request
certain designer names and we promote them
just as much, but the Brides by Harvee range
is ideal for girls that require an on trend design
within their budget. All gowns are available with
either zip or corset back at no extra cost.
You launched Brides by Harvee to retailers at
BBEH in March. How did retailers respond to
the debut collection?
We were delighted with the launch and had
a wonderful response from retailers. From a
collection of around 70 gowns, our best sellers
at the exhibition were Anna, Isabella, Destiny
and Madison.
How would you describe the bridal
collection, and what are its key inspirations?
Contemporary designs are the main inspiration
and we wanted to create a collection that would
flatter most silhouettes. Lace sleeves feature
heavily as this design element is very much
on trend, and is a popular look for Church
weddings. It’s also ideal for those ladies who
would rather cover up their arms.
What fabrics and embellishments have been
used in the designs, and why?
Soft tulles, lace, lace appliqués and key hole
backs all feature in the collection. We listen
carefully to our customers and try to reflect their
requests within our designs.
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Collection focus
Contact
Brides by Harvee
+44 (0)1469 589 646
www.bridesbyharvee.co.uk
What is your favourite gown from the
collection and why?
Madison is my personal favourite and was the
best seller at the British Bridal Exhibition in
Harrogate. The style of the lace, shape and the
modest detail work perfectly together.
What type of customer would these designs
appeal to?
We have a variety of silhouettes, so our
collection has something for every bride,
whatever her age or shape.
What is the price range of the collection?
The collection offers excellent value, retailing
between £600 and £900.
What support do you offer your stockists? Is
there a minimum order, and are you offering
specific areas of exclusivity?
We have no minimum order and we do offer
exclusivity to our retail partners.
In the current climate, it’s simply foolish
to impose high quantities on shops – we
would like our retailers to try the dresses, be
impressed with the quality of our service and
what we can offer and build up their range
from there. We want to work with them and not
against them.
We shall also be offering designer weekends
to bridal retailers, as well as the loan of
sample gowns.
How would you like to develop your
bridalwear offering over the next couple
of years?
We will continue to offer an excellent quality
product at the right price, listen to our
customers and implement all designs and
requests in our future collections. $
$77,5(
IP claims
CONTACT
Visit the ACID website
www.acid.uk.com
Dids MacDonald, CEO of Anti-Copying in Design
(ACID), discusses cutting red tape for small and
medium enterprises (SMEs) with intellectual
property disputes.
Do you have an IP claim, but have always
thought it too expensive to pursue legally? Well,
help is now at hand with two new initiatives.
After years of ACID lobbying, the government
has listened and in March 2013 saw the launch
of a telephone mediation service to help small
businesses resolve IP disputes. This exciting
new initiative will underpin another recently
announced service to micro and SMEs of a small
claims track within the newly named Intellectual
Property Enterprise Court (formerly known as
the Patent County Court).
MEDIATION
The idea behind a modernised Mediation Service
is to make it cheaper and quicker for small
businesses to resolve their intellectual property
disputes. The new Mediation Service will provide
alternative solutions to what can often lead to
LOW COST MEDIATION
For help and advice, contact the Intellectual
Property Office (IPO) Mediation Service who
will advise you if telephone mediation may help
to resolve your dispute.
costly and lengthy court cases. It will be available
to businesses involved in an IP dispute that are
seeking to resolve matters without resorting to
costly litigation through the courts. It will offer
access to a greater variety of mediation options,
including short telephone sessions; a wider range
of specialist accredited mediators and much
reduced mediation fees.
Minister for Intellectual Property, Lord
Younger, said: “For intellectual property disputes,
going through the courts should be the last
resort, not the first port of call. Mediation can
help parties to reach agreements where a court
can’t. This can be crucial where the dispute
involves small businesses which don’t have the
experience of going to court on IP matters, or
who don’t have the time and resources to devote
to litigation. Mediation can help everybody
maintain existing relationships, and potentially
create new business partnerships by avoiding
drawn-out and sometimes messy litigation.”
$77,5(
Telephone +44 (0)300 300 2000, or for
outside the UK, call +44 (0)1633 814 000.
Email [email protected]
Or write to:
Mediation
Intellectual property Office
Concept House
Cardiff Road
Newport
NP10 8QQ
In ACID’s experience of more than 2,500
grass roots mediations, outcomes can be
achieved which often lead to positive business
relationships being forged. In any dispute it’s
good to talk, and the new IPO initiative to
provide telephone mediation services will be
a benefit to micro and SMEs. In litigation, a
court is limited in the remedies it can award.
However, with a skilled mediator, the parties
have complete freedom and control over the
outcome and the settlement terms.
“For intellectual property disputes, going
through the courts should be the last resort,
not the first port of call. “
SMALL CLAIMS TRACK
The newly named Intellectual Property Enterprise Court has been set up
to deal with low cost IP claims. As of 1st April, 2013, claims up to £10,000
can be dealt with through this new small claims track. So often, the time,
cost and scale of many opponents has made it impossible for micro and
small businesses to take legal action, but that has all changed. In order
to understand how to access this process, ACID has created an easy to
understand step-by-step guide to the process which can be accessed through
the ACID website, www.acid.uk.com.
The aim of the small claims track is to speed up the court process and
make it cheaper and easier to protect intellectual property (IP) rights.
The small claims track will provide copyright, trademark and unregistered
design holders the option of pursuing basic IP disputes through an informal
hearing, without legal representation.
Michael Fallon, Business Minister, said: “Small firms, whose IP has been
infringed, will now have a simpler and easier way to take their cases forward,
by writing directly to the judge and setting out the issues. Lower legal costs
will make it easier for entrepreneurs to protect their creative ideas where
they had previously struggled to access justice in what could often be an
expensive process. A smarter and cheaper process is good for business, and
helping businesses make the most of their intellectual property is good for
the economy.” For further information, visit www.justice.gov.uk. $
$77,5( Online
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Featuring excellent usability, easy navigation and bags of content,
www.attirebridal.com is updated daily to ensure you’re in touch
with the latest industry news and trends.
Download our latest issue, free of charge online. Those working
within the bridal retail trade can register to receive free regular
copies of the magazine.
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Improved supplier directory, enabling instant access
to 100s of bridal suppliers.
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Every issue of Attire Bridal is now available to
download from our Back Issues Archive.
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Live Twitter feed, giving you
real-time industry updates from
www.twitter.com/attirebridal.
If you would like to find out more, log onto
www.attirebridal.com
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$77,5(
NEW BLUE MOHAIR FOR 2013
Already with several awards, our Stock Service garments
feature not just the traditional English look, but an exciting and
hugely successful lightweight Mohair Family: Silver Grey, Navy,
Sandford, Black, Charcoal, beige and now BLUE.
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Twitter 7ZLWWHU
WEB WATCH
Attire Bridal is at the very heart of the online
bridal community. Here’s a quick update on
what’s been going on…
Total num
ber of
followers
:
4,750
This month on Twitter we have mainly been:
i Revealing which suppliers will be exhibiting at
The Essential Collection 2013
i Celebrating our followers’ achievements
i Retweeting the latest industry news
i Checking which topics are top of the trends
SHORT AND TWEET
One of Attire Bridal’s many followers, bridal accessory designer Rebecca
Scott from Eclectic-Mix Accessories, talks to us about how Twitter has
helped her business.
Name: Rebecca Scott
Company Name: Eclectic-Mix Accessories
Follow me at: @Eclectic_Mix_
When did you set up a Twitter account and what
prompted you to do so?
In March 2011 I began working with a branding/art direction studio
that actively encouraged me to set up social media sites. This was
something I was a little hesitant about at first but it soon became obvious
it was the best way forward. It helped raise awareness of the brand name
and enabled me to connect with fellow industry professionals.
Has your business benefited as a result? If so, how?
Twitter has been instrumental in building my business and nearly
all of my collaborative projects and sales have materialised through
the contacts I’ve made as a result of setting up my account. As an
independent designer working alone it’s been an excellent source of
support and encouragement. I’ve built numerous business networks, and
have made some great friendships.
How often do you tweet and what do you tweet about?
I generally tweet daily about the latest news, and projects I’m working
on. I like to share other people’s work and topics that inspire me. I think
it’s important for people to get a sense of who I am so I tweet a little
about my personal life too.
What advice would you give to first-time tweeters?
Don’t be nervous or hesitant; twitter is a fantastic tool to grow your
business. Always try to be positive and don’t be scared to connect with
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larger companies or people you aspire to. You will be surprised how supportive
and encouraging people are in the wedding industry.
Which bridal companies do you enjoy following on Twitter?
I always love to follow Emma Meek @MissBushBridal along with Annabel
Beeforth @LoveMyDressBlog as they’re never afraid to voice their opinions,
are very knowledgeable and have different perspectives and experience in
the industry. I also enjoy following @belleandbunty, @ClairePettibone and
@PhoebeWedding. $
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@BradgateBrides
@BellaDonnabyWM
@Lisavmillinery
Leicester-based
bridal boutique
Bridal gowns by
Wendy Makin
Occasion hats
and fascinators
@twilightdes
@Bride_by_Design
@ejbridal
Bridal accessories by
Twilight Designs
Exclusive new
bridal shop
Vintage bridal
gown styling
Bridal designer
Bridal charity
Bridal retailer
@MoriLeeUK
Mori Lee
@Wedwishingwell
Wedding Wishing Well
@Agape_Bridal
Agapé Bridal Boutique
$77,5(
NOW
IN ITS
3RD
YEAR
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The Essential Collection will give bridal
retailers the chance to see the 2014
collections for the first time in the UK.
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The event will not only showcase
collections from names well known
within the industry but also designers
not seen at other bridal exhibitions.
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Rainbow Club
The Essential Collection takes place at the centre of the country within
100 miles of most major cities.
The event includes 8 catwalk shows and a full seminar programme.
For more details see www.tec2013.com
Entry is free for trade buyers and there are up to 30,000 free car
parking spaces on-site.
True Bride
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Magazines
Alfred Angelo
It’s all about choice
It’s all about location
It’s all about timing
It’s all about The Essential Collection
New Collection
Spring 2013
Tel: 0208 887 6588
www.kissthefrogbridal.co.uk
Subscribe
Attire Bridal magazine, the leading trade title for the
bridal industry, is available free of charge, six times a
year, to qualified registered readers.
Subscribers based outside the UK may receive six
issues per year for a £75 fee.
Next Issue
July/August 2013
White Gallery
Eve Broadhurst offers her verdict
Men’s Accessories
We take a look at the top trends
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$77,5(
Mia Solano
@ȵɤɕ
Business advice
News and events
Retail technology
ATTIRE
Bridal
ISSUE 36
Available from: 24th June, 2013
Advertising deadline: 7th June, 2013
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We offer a fast, reliable and friendly service on our continually increasing range
(currently over 3,500 choices) of bridal fabrics, embroidered and beaded edgings,
motifs and accessories.
Range includes: plain and shot taffeta, velvet, duchess satins, organzas, chiffons, crepes,
laces, brocades, various embroidered and
beaded fabrics, inc tulles and chiffons.
Our range of dress accessories now
exceeds 650 articles including many
brooches and buckles with crystals.
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$77,5(
Successful sales
Top retail consultant, Helena Cotter reveals her top
tips for maximising in-store sales.
1
INVEST IN STAFF
Investing in your staff is crucial if
you want to succeed in any retail
organisation. Untrained staff cost you
more to employ. Trained staff demonstrate
increased levels of motivation, self belief,
a ‘can do’ attitude, and out perform nontrained staff.
2
PROVIDE JOB TITLES
All staff should have a job
description. Let your team know
what is expected of them and what they
can expect from you.
3
PROMOTE PRODUCT
KNOWLEDGE
Product knowledge training is
essential; it will enable your team to give a
superior service. Customers will appreciate
being seen by someone who really knows
their stuff !
4
OFFER EXEMPLARY
CUSTOMER SERVICE
Think about any recent positive
shopping trips and use your experiences
to benefit your business. Treat your
customers as you would like to be treated.
$77,5(
5
FINE TUNE YOUR
APPOINTMENT TIME
Conduct appointments at the
customer’s speed. Avoid overly long
appointments, allowing you to maximise
customer throughput and flow.
6
EXPRESS YOURSELF
Practice influential not
manipulative language during all
your appointments.
7
SECURE THE SALE
If in doubt, ask for the sale. The key
is knowing what to say, how to say it
and when to say it.
8
MOTIVATE YOUR STAFF
Set realistic sales targets for your
staff and think about offering an
incentive scheme if they are met.
9
BE CONSISTENT
Ensure your customer buying
experience delivers what your
website says it will. $
CONTACT
For further information about how
Helena’s sales training courses and
consultancy services can help you
consistently win more business, take a look
at her website: www.helenacotter.co.uk.
White Gallery 19th-21st May / Stand 102
Contact Anton Weiss
[email protected] / 0044 (0)207 241 4107
www.raimonbundo.com
(OL]DEHWK'LFNHQV
HPDLOQLQDDQGDODQ#IUHHXNFRPZHEHOL]DEHWKGLFNHQVYHLOVFRXN

$77,5( ɑȨȇǸȵ - Attire Bridal magazine

Transcription

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