Prepared for Sioux City Museum Gift Shop

Prepared for Sioux City Museum Gift Shop
Spring 2010
Iowa State University
College of Design
Institute for Design Research and Outreach
Jihyun Song, Assistant Professor
ArtID 467 Interior Design Studio 6
Becky Wexler
Project Objectives:
- To design an engaging Museum Store retail space for the visitors of the Sioux
City Public Museum
- To embrace the Sioux City culture through design elements.
- To make the space an educational outlet for adults and children alike
Design Goals :
- To Address issues of user accessibility, display flexibility, and theme suitability
- To provide adequate space and appropriate merchandise display options,
relatable to a variety of products such as books, T-shirts, toys, and posters
- To create space that is intriguing yet simple enough to showcase merchandise
that reflects all of the different exhibits in the museum at any given time
- To work with the surrounding space to allow the natural light to illuminate the
space to its fullest
Design Proposal:
The merging of the Sioux City culture and history into a modern, industrial
structure creates a convergence between agriculture and architecture. With such
a unique atmosphere as this, the Museum Store, Siouxvenirs, ties aspects of
the Sioux City natural environment to the contemporary space. Using the local
Council Oak Tree as inspiration, the space encompasses a solid theme of Sioux
City’s history that echoes through the layout, the materials chosen, and the
overall aesthetics.
Diagonal wall acting as separate overhangs to the museum store
Becky Wexler
The sleek color palette of blue, orange, and white eases from the blues and
reds of the lobby space. The orange complements the radiant blue of the information desk and steers the design toward a bright attitude also closely tied to
the color of wood. White interrupts the bright shocks of orange to neutralize the
display shelves and make the merchandise the main exciting focus of the background design. Blue adorns other walls to balance the white and orange.
The inspiration from the Council Oak Tree can be seen throughout the space
in the form of a repeating tree branch design. These reaching limbs make up the
panels behind the shelving and form an organic mural on the blue wall. Plenty
of natural light will be able to penetrate the space from the expansive curtain
window wall, keeping the theme consistent to the Sioux City outdoors.
View from the retail space toward the desk
Southeast Section
The excitement of Siouxvenirs begins upon entering the museum. Beyond
the welcome wall and visible from the entry, comes the intrigue of taller
architectural features acting as separate overhangs to the museum store. These
overhangs provide an implied ceiling and recessed light for the open store, but
do not completely hinder the view of the airplane featured above. In the retail
space, one overhang comes down to the floor, breaking up the floor plan by
giving it some dimension. This panel provides the options to display featured
or new items relative to new exhibits. Panels such as this will be the structures
upon which the shelves are maintained.
Becky Wexler
The shelving and displays have the flexibility to house a variety of different
merchandise. Through the use of shelves, cubbies, slat-wall, clothes racks, and
pedestals, different types of products from T-shirts to books and posters can
be housed comfortably and appropriately. Not only do these different displays
have the accommodations for an assortment of merchandise, but they are also
flexible based on the types of exhibits coming to the Sioux City Public Museum. Opportunities for alterable signage and a featured display can change to
relate the merchandise with each new exhibit. Siouxvenirs has the potential to
bring the history of the museum to terms with the fun atmosphere of an educational gift shop through all of these aspects.
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Presentation Boards
Becky Wexler
Amanda Price
Design Objectives:
- Create an exciting, unique atmosphere that enhances the retail experience
- Provide a variety of displays to showcase products with the opportunity of
some flexibility
- Maximize utility of the space without compromising walking and shopping space
Problem Identification:
- Small, awkward spaces
- Keeping the space ADA accessible
- Providing employees flexibility in displays
- Working with colors and materials selected for the space
- Dual-function of the information desk/cash counter
- Creating an identity for the stop to attract customers and compete in the market
Major display wall of the museum store
Design Proposal:
For the museum store, I wanted to create a space that was different from
the exhibits located inside the museum, but still pertained to the building
as a whole. The inspiration for the store interior came from the museum’s
exterior. The red detail around the main entrance alternates between thick
and thin creating movement and a sense of depth.
This playful motif is carried through the design of the custom shelving
and modular displays. Understanding the issue of lighting in the space, the
thicker areas of the shelving units are designed specifically for recessed
downlights to accentuate merchandise on that shelf. These may also remain
lit at night for people who may be downtown walking by to catch their attention and make them want to come back when the store is open. Some areas
have shelving designed specifically for certain merchandise, whereas other
areas provide for more flexibility. The employees are going to be constantly
replenishing merchandise on the shelves and it is not always convenient to
go to the backroom to do so. Therefore, I designed base cabinetry under the
shelving across from the windows just for that purpose.
Amanda Price
Modular displays are designed to work anywhere within the
store for greater displaying flexibility. These displays are designed
specifically to work either alone or with each other. The units
may also be rotated to create different height levels of displays.
The color scheme is derived from the color scheme in the
neighboring lobby space. The specified pantone red is used in the
wall across from the windows as well as back in the children’s
merchandise area. The pantone blue specified is located on the
walls behind the main desk. Understanding the need for more
expensive and easily pocketed merchandise to be watched carefully by employees, I chose to use the space behind the desk for
such items. The children’s merchandise area is located in a more
enclosed space to keep the children in one area while the parents
shop the other areas of the store.
Display area in the kids’ corner
For the logo of the proposed name “Sioux Shop”,
I carried the use of thick and thin lines to create
that same depth and movement that was created in
the shelving units. I feel all the elements provide
for a cohesive design that is not only different,
but is exciting, easily shopped by customers of all
ages, and a workplace that is comfortable for the
employees of the shop.
Presentation Boards
Amanda Price
Sarah Goesling & Liz Boeman
Project Goal:
To produce a new gift shop for the Sioux City Public Museum reflecting its
newly renovated, dynamic, and engaging facility.
Design Concept:
Taking inspiration from the prairies of the Iowan landscape, we developed a
contemporary theme that would cater to children and adults alike. By using a
primary color scheme, we kept the style and materials simple to showcase the
products being sold. Overall it reflects the new image of the renovated museum
by displaying Sioux City and its history in today’s modern times.
Design Proposal:
As team members, we produced a cohesive concept to integrate into a new
gift shop design. Taking inspiration from the prairies of the Iowan landscape, we
developed a contemporary theme that would cater to children and adults alike.
By using a primary color scheme, we kept the style and materials simple to
showcase the products being sold. Overall it reflects the new image of the renovated museum by displaying Sioux City and its history in today’s modern times.
Major display area looking toward the counter
Sarah Goesling & Liz Boeman
We propose that our space will help reel in customers interested in the
merchandise from the Sioux City Public Museum. We incorporated flexible
shelving with more permanent display fixtures to showcase specialty merchandise in any way possible. The quasi-primary color scheme, incorporating
blues, reds, and golden yellows, not only showcases the shop’s products, but
also caters to multiple generations.
To highlight the clean exterior façade of the new building, we chose to
develop a more contemporary styled shop. It helps to tie the exterior image
to that of the interior while also providing a unique space to shop in.
We have bridged the gap between
past and present by combining
Sioux City’s history with the architect’s vision of their new contemporary exterior. We believe our
museum shop design will not only
showcase the products, but will
provide a new sophisticated shop
to draw in customers.
Presentation Boards
Sarah Goesling & Liz Boeman
SIO UX LAND
MUSEUM SHOP
Design Proposal:
The small space coupled with a need for a variety of display options and
corresponding materials and finishes with existing conditions, brought on challenges in the design of the Sioux City Museum Shop.
The design sought to maximize on flexible display solutions, while maintaining
an open plan. The integration of the proposed color scheme and design elements
became an important objective for the proposal.
Project Objectives:
- Maximize on flexible display
solutions
- Maintain an open plan
- Incorporate the proposed color
scheme and design elements
A&D
B
C
Display Units:
A 22’ - Designers Choice Perimeter System
B 38” - Square Tri-Level Table
C Trim Gondola with adjustable shelves
D 11’-6” - Designers Choice Perimeter System
E Custom dump bin
Lori Spick
Through the incorporation of natural finished materials and an accent of
blue, the design of the Museum Shop will be seamless with the proposed
museum aesthetic. Adjustable and nomadic display solutions provide the
functionality and versatility the client is looking for, while keeping a clean
and clutter-free looking space.
All travel paths are three feet wide or more, making circulation throughout the space easy and uninterrupted. The Perimeter System provides the
look of a built-in without the permanence and has changeable accessories.
In harmony with the design of the Museum, historic wall murals are featured
on three walls.
Presentation Boards
Lori Spick
Jami Bruns & Hayley Niemackl
Design Objectives:
- To create a museum gift shop that reflects the mission and history of Sioux City
- To preserve Sioux City heritage
- To create an interesting and interactive gift shop that sparks the imagination
- To create a museum gift shop that enhances the museum experience
Area for poster display
Sioux City Museum Mission Statement:
“To collect, preserve and interpret cultural and social history with an emphasis
on Sioux City and the region.”
In direct response to the Sioux City Museum Mission Statement we have
come up with the concept of the Hay Loft. This gift shop located inside the
museum has all the character and charm of farm life in Sioux City. The shop
incorporates aspects that could be found on the homestead such as clothes
hanging on the line, sliding barn doors, and ladders up to the hay mow.
Area for t-shirts display
Problem Identification :
- Displays need to be versatile and able to adapt for the ever-changing
merchandise.
- Work with the angled existing walls to create spaces that are not awkward.
- Need to work with the existing wall colors, flooring and counter top already
specified.
- Make the museum gift shop feel connected to the museum, yet feel like its own
space.
- Gift Shop is located near the museum entrance so it needs to make a statement.
Jami Bruns & Hayley Niemackl
We want to use as much salvaged wood as possible
from barns around the area. This helps preserve our
heritage by using material in a unique and different
way. Although rustic, the Hay Loft still appears clean
and sophisticated.
We want the museum visitors, after walking through
all the exhibits, to have yet another experience in the
gift shop. Seeing that the gift shop is an extension of
the museum, the Hay Loft will provide an inviting and
entertaining shopping experience for the visitors.
Jami Bruns & Hayley Niemackl
Presentation Boards
Jami Bruns & Hayley Niemackl
Lindsay Landgraf
Project Objectives:
- Provide the client with a gift shop that enhances the visitor experience while
complementing the exhibits and providing additional learning
- Showcase unique products not found anywhere else
- Adequately support ongoing museum operations and assist in the growth of
revenue
Problem Identification:
- Must be child friendly and accessible
- Sleek contemporary design that is not too cluttered, nor easily dated or artsy
- Flexibility for changing merchandise
Design Proposal:
The purpose of this design is to provide the client with a solution that meets
their display, storage, and spatial needs, while cohesively fitting in with the rest
of the museum aesthetic. This concept encompasses adaptability to provide a
space that will change with the museum and its merchandise. The name “Sioux
Station” reflects the city’s roots to the railway, and how it connected Iowa to the
rest of the Midwest; as well as transporting goods. The intention of the store is
to provide goods to the visitor’s of the museum that will help them connect with
Sioux City’s history, even after they have left the museum. It also serves as an
information “station” when visitors enter the building.
Major Sales Area of the Museum Store
The layout of the gift shop is very open, utilizing the exterior walls and
windows to showcase merchandise. This allows for future expansion through
the use of floor display systems if the museum finds them necessary. Marlite
Slatwalls provide needed flexibility for the client’s by allowing them to set the
space to their requirements whether that require shelving or vertical storage.
The ceiling soffit, in addition to the large exterior windows, provides additional spotlighting on the merchandise, and focuses the customers’ eyes away
from the height of the space and to the displays and gifts. It also provides an
interesting dynamic to the space with its’ unique shape, that nicely complements
the odd angles of the walls.
Lindsay Landgraf
The color scheme is cool with warm accents utilizing the Pantone blue,
as well as a green to compliment the red color of the entrance way. They are
subtle yet modern, and will not date themselves over time; and the use of
laminate surfaces provides durability from everyday wear and tear from the
customers.
Floating casework along the window wall effectively utilizes the space,
without distracting from outdoor views, while providing employees ample
storage for additional merchandise on the floor.
Overall, this design provides a contemporary solution to the client’s needs
while seamlessly fitting in with the museum displays, creating a combination
of past, present, and future.
View from the retail space toward the desk
Presentation Boards
Lindsay Landgraf
Paige Abbas
Design Proposal:
Creating an inviting and energetic interior that not only satisfies retail
operations; but becomes an exhibition of itself. Following the Sioux City
Public Museum’s mission statement “to collect, preserve and interpret
cultural and social history with an emphasis on Sioux City and the region.”
The design stepped away from traditional shelving units and display cases to
incorporate a touch of Sioux City’s historic railways. Designing an abstract
interpretation of an historic train/trolley that makes a lasting impression on
the museum’s visitors. At the same time providing a contemporary look that
accommodates a variety of souvenirs and educational materials to be sold
within the space.
Flexible shelving units and slat walls provide a variety of display options depending on the scale of the merchandise. The Central Station Gift
Shop will be an inviting atmosphere that represents creativity through
architectural elements that makes a lasting impression for visitors of the
Sioux City Museum.
Design Objectives:
- Attractive retail environment
- Dynamic, engaging experience
- Inviting atmosphere
- Eye-catching displays
Problem Identification:
- Accessibility issues
- Predetermined limited space
- Maximum activity performance
- Flexibility and functionality
Presentation Boards
Paige Abbas
Meredith Chambers
Design Proposal:
The primary aim of this proposed design is to create a shopper friendly, easily
transformable, space which encourages customer purchasing. This is achieved
through a variety of design elements and approaches…
Design Objectives:
- To create a customer friendly space which invites customer exploration and
purchasing
- To provide an easily modifiable spatial layout facilitate easy rearranging of
the merchandise
- To preserve and utilize the abundant natural light entering the space
Problem Identification :
- A limited budget and continually changing merchandise requires a budget
friendly, flexible and easily transformable space.
- The unique shape of the space creates interesting spatial layout challenges.
- The high ceiling and open display area located above the primary retail space
limits the amount of traditional lighting which can be added to this space.
This layout creates numerous smaller areas not immediately visible from the
main entrance to encourage customer browsing and exploration. Lower height
storage and display in front of the raised window display area allows for larger
pieces to be displayed elevated off the floor (away from accidental scuffs and
kicks), while still preserving the view of the window displays.
The slatwall located across
from the windows will provide for maximum display
flexibility since slatwall
will support any number of
display options including;
shelving, picture or clothing
hooks and baskets.
Meredith Chambers
Presentation Boards
Lighting
Above the recessed slatwall is a decorative, semi-translucent,
panel which incorporates the main colors found in the exhibit
area and also features an integrated lighting system which
utilizes indoor solar cells to produce electricity.
Color Usage
The slat walls and main fixtures are neutral greys and blacks
which both reflect the modern feel of the museum and lend
themselves to a wide range of styles, should the look of the
museum change in the future.
Darker colors also have the advantage of hiding more of the wear and
tear which can occur in high traffic spaces, and consequently, may
result in longer usable fixture life then white or light colored styles.
In contrast, the smaller fixtures such as the nesting tables and shelving in the window display area are more brightly colored - painted to
reflect the main exhibit colors, add a sense of liveliness to the space
and, of course, to attract attention to the products found there. Should
the aesthetics of the museum change, they can be easily repainted to
coordinate.
Hannah Kline
Design Proposal:
Design Objectives:
The Sioux City Museum has very - Flexible Shelving
distinct and themed display areas
- Draw customers in
throughout. I wanted to create a gift - Tie together the space
shop that would be neutral in theme
- Create gift shop identity
to provide for a minimally distracting backdrop for the products and let
Gift shop window perspective
the rest of the museum spaces remain
unique. I took my inspiration from
the museum’s modern exterior with
its long vertical planes, geometric
forms, and light airy feeling from the
windows. This design reminded me
of Frank Lloyd Wright’s designs with
their long horizontal planar qualities,
and floating look.
My design concept represents the visitor’s experience and ties together all
aspects of the museum together. Visitors begin by walking through the exhibits
where they remember and learn about Sioux City’s PAST. When they are done
they visit the gift shop, which acts as a recap of the history by displaying souvenirs of the exhibit. They’ve come out of the museum experience and will now
remember their current day again, coming back to the PRESENT. The can hold
onto their experience by purchasing souvenirs. They can also help themselves
or their children to further learn about what they have seen by purchasing toys,
books, videos, and other things to explore the museum more in depth. My design
has a space especially devoted to children’s learning and exploration because the
goal ultimate of the museum is to teach our FUTURE.
Problem Identification:
- Long, narrow space
- Maintenance door
- Angled walls
Movable units and
panel wall perspective
To incorporate this into my design I used white, matte panels that will be
installed on the walls with adjustable shelving in glass and a few in wood to add
contrast and interest. All of the shelving is adjustable or movable. Two-sided
units and H-shaped units are on locking casters. The panels have long, rectangular patterns reminiscent of Wright’s limestone designs. There is display space for
the windows that is separated using movable panels that can be attached to the
ceiling and the floor by cables. Most of the panels are transparent with grasses
running through them and there are a few crimson panels to add as a backdrop
and add interest. Larger merchandise is showcased on light-up platforms in
varying heights and can be seen both from the inside and outside because of the
transparent panels. Acrylic boxes in clear, matte white, and transparent red can
be stacked to create larger displays, even more variation in height, or be used
alone to showcase smaller items.
Presentation Boards
Hannah Kline
Kristin Lewis
Presentation Boards
Nicole Chapleau
Tiffany Wernimont
Design Proposal:
The design for the Sioux City
Public Museum Gift Shop will
enhance the customer’s experience
of their visit to the museum. Using
display fixtures that do not distract
a customer from the merchandise is
important to obtain the most important function of the gift shop, to be
a source of revenue for the museum.
Using neutral display materials is
important to give the merchandise a
pop instead of the displays.
The gift shop will be the first impression the visitor will have
of the museum so it will have to be functional and aesthetically
pleasing. Being sure that is it also wheelchair and stroller accessible so every customer can have a positive experience while
shopping. Having the main source of light be from the windows
the use of light colored materials with a pop of color will enhance
the lightness of the space. Having merchandise displayed visually
in the windows will draw people in since the windows are facing a
sidewalk. Using nomadic display fixtures allow for flexibility for
displaying the merchandise in the store.
Tiffany Wernimont
The use of graphics in the gift shop is necessary to not only help sell the merchandise
but also to carry on the theme that is already
being portrayed through the museum. Creating a unity between the rest of the museum
and the gift shop is important so that the
gift shop doesn’t feel like a separate entity.
Continuing the modernized aesthetic into the
gift shop will make it cohesive. Overall the
design of the gift shop should give the employees an enjoyable and functional place to
work, as well as give the customer a positive
experience through functionality, aesthetic
value and merchandise choices that make
them want to return again.
All displays floor displays are on wheels so that the displays can be moved
around the store. The attached wall display is flexible with being able to change
the shelving spacing or change a shelf into a basket. Switching around the displays in a store can give returning customers a new experience and allow them
to see merchandise that they didn’t notice before. Nomadic displays are key in
having a successful and profitable store because it allows you to get merchandise
that may not be selling well out in the open eye of a customer.
Emily Bohach
Design Objectives:
- Shopping friendly environment
- Sufficient shelving
- Flexible and accommodating shelving
- Cost efficient
Problem Identification:
- Limited Space
- Adequate and versatile display area
- Storage
- Large Windows – glare
- Theft
Design Proposal:
Sioux City is a rich historical area and having a museum dedicated to
sharing the history of such a special place to the world is great. The museum will be filled with different exhibits that highlight Sioux City; therefore
the Sioux City Public Museum Gift Shop won’t take on any specific theme.
With a Corn Palace Theater, Native American Gallery, Sports, Stockyards,
Disaster and Recovery, and Agriculture/Industry Exhibits, to name a few, on
display in the museum will leave the guest with great memories and interesting facts of Sioux City. Therefore, the gift shop will be a neutral setting
allowing the souvenirs to draw the customers in and let them purchase an
artifact to remember their visit from one of the many different exhibits they
will be touring and viewing.
By providing sufficient shelving and
displaying areas in the Sioux City Museum
Gift Shop, it will allow customers to enjoy
their time shopping for their souvenir to
keep from their visit. To help the employers the shelving will be flexible to accommodate the different merchandise that will
be sold in the Sioux City Museum Gift
Shop. Large shelves along the walls with
mirror backs will allow the space to appear
larger and provide great space for books,
pottery, pictures, posters, and any other
products. A lower shelving unit in front
of the West windows will allow for more
displaying areas, but still allow passersby
look into the gift shop from the sidewalks
outside. The shelf will not block any
view from the outside or inside while
still providing more room for merchandise. Custom built units in the center of
the space will maximum the area to allow
good traffic movement while still provide
sufficient displaying of merchandise.
Presentation Boards
Renie Brown & Kelsey Dicken
Presentation Boards
Jayma Sims