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Puldles
Acha khao acho raho instantly
India’s first pulse based noodle
REFERENCE
1- INTERNET
2- BOOKS
3- COLLAGE LECTURE
4- FRIENDS
5- FAMILY MEMBER
Appendix
1-PRODUCT INTRODUCTION
2-PRODUCT PLANNING
3-PRODUCT COUSTMER
4-PRODUCT MARKET
5-PRODUCT INGREDIENT
6-PRODUCT NUTRIENT VALUE
7-PRODUCT ION COST
8-PRODUCT COST
9-PRODDUCT PACKING
10- MARKET PLAINING
Sir we are going to introduces a high nutrias convenience food which is very delicious and
belongs to healthy customer environment
Honorable judges we are going To produce a pulse based ready to use food which bring a
revolutionary changes in the market sir before we describe our product we first discuss about
What is pulse?
What is its nutorious value?
How it is better than the existing product?
Whit is the current market status of pulse?
What is the future market status of pulse?
In which way we capture the market by using the pulses?
The main reason of produce pulse based product?
What is pulse?
Sir we are going to tell about the pulse. The pulse are belongs to the legumes family . pulses
are term for the editable seeds of legumes. It is also called plants with pod. Pulses are found
various varieties, which found in various place, with different climatic condition with different
name and different use. Basically the pulses are classified in four type these are show the below
table
PULSE
DRY PEAS
DRY BEANS
LENTILS
CHICKPEAS
YELLOW PEAS
NAVY BEANS
LARGE GREEN LENTILE
SPILT YELLOW PEAS
BLACK BEANS
GREEN PEAS
LARGE WHITE BEANS
SPILT LARGE GREEN
LENTILE
GARBANZO(KABULI
CHANA)
SPILT GREEN PEAS
LIGHT RED KIDNEY
BEANS
DARK RED KIDNEY
BEANS
FRENCH GREEN LENTILE
RED LENTILE
SPILT RED LENTILE
DEHULLD RED LENTILE
BLACK CHICKPEAS
SPILTDESI CHIKPEAS
Pulses do not include fresh green beans or pea although they are related to pulses because
they are also editable seed of podde pulses, which include chickpeas/garbanzo beans, dry peas
and lentils, are increasingly being recognized for their role in promoting good health.
Researchers have reported that regular consumption of pulses may reduce the risk of heart
disease, diabetes and certain types of cancer. Pulses are a versatile, easy-to-prepare. The pulses
can be used to prepare healthy food dishes like- salad, snacks etc.
Nutrition value of various pulses:Pulses are nutrias power house. The pulses are containing protein, fiber, and
complex carbohydrate. It contains low fat, sodium. it is the rich source of vitamin , minerals.
The most important factor of pulse is its gluten free. Below diagram tell the nutrition contain of
various pulses
nutrients
unit
Black
beans
Navy
beans
Whole
lentils
Yellow
peas
Protein
G
15.2
15.0
17.9
16.4
Fiber
G
15.0
19.1
16.3
16.3
Carbohydrate G
41
47
40
41
Iron
Mg
3.6
4.3
6.6
2.5
Calcium
Mg
46
126
38
27
zinc
Mg
1.9
1.9
2.5
2.0
Vitamin-b1
Mg
0.42
0.43
0.34
0.37
B2
Mg
0.10
0.12
0.15
0.11
B3
Mg
0.9
1.2
2.1
1.7
B6
Mg
0.12
0.25
0.35
0.10
folate
mcg
256
255
358
127
How it is better than the existing product?
There are many verity of convention food available in the market. Most of these foods
made with refine flour which is containing various undigested food material. These are mouth
friendly but not a healthy diet for survive to our day to day life. Sir we are trying to focus how
overcome thus problem by searching various way to make the human day to day life become
healthy. The following point tells about how the pulse is healthy diet option in the substitute of
refine flour based ready to use food.
PULSE BASED CONVENIENCE FOOD

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

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Pulse give complete food option
Pulses are gluten free
Pulses are rich sources of vitamin
mineral.
It is a healthy diet option.
Contain high fiber
REFINE FLOUR BASED CONVENIENCE FOOD


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It is not give complete food option
IT IS NOTGULETIN FREE
Vitamin , mineral contain are very low
in refine flour
It is not a healthy diet option
It is not contain fiber.
Current market status of pulses based product:Now the human are very health conscious, they are trying to find some healthy diet
option for their day to day diet because there are a lot of convenience food are available in the
market, generally lot of then made out of refine flour which are very chip in nature. The food
are contain low fiber which are not suitable for the human digest system, but the pulse are
contain high fiber and also contain high amount of vitamin , mineral, and complex
carbohydrate. That’s why it is the best time produce pulse based convenience food to provide a
better healthy diet option to the customer with reasonable price
Sir now we are going to introduce brand new products which bring revolutionary changes
in convenience food world. Sir our product comes from the ground level but which have
capacity to touch the sky.
Now we are going to introduce our new product is
This is a noodle based product which made from pulses. Sir we are very much sure about that
this product have its own commitment is that it will be going to rock in noodle market, before
we going to discuss about its workability we should know about the product concept.
The product concept is divided into the following point
1-originality of product
2-potential use of pulse
3-health and nutrition potential
4-the list one is about the market plan
Sir we are very much sure about that this product A this is brand new product which is
not come in the Indian market. We are spent lot of time to introduce in the market. This is our
dream project which we are continuously worked for its workability. It is a pulse based noodle.
It is the first time which market going to taste, a very delicious, and truly nutrias noodle which
the customer never ever has. Sir the bellow point tells the originality of the product, these
points are mention below.
1-it is the first pulse based noodle
2- the name UUUUPPPP….. Is so unique that tell about its taste
3-sir this is going to be first gluten free noodle.
4- This is also going to first cholesterol free noodle.
5- We trying to put lot of effort to make the product 100% original.
This is purely pulse based product. There is addition of any other any pulse substitute
ingredient. The product contains the following thing which tells about its potential use of pulse.
These are mention below
INGREDIENT;For noodle
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Bengal gram flour
Egg / egg solid
Salt
Vegetable oil
mineral
xanthan gum
for masala mix
1- coriander powder
2- onion powder
3- garlic powder
4- turmeric powder
5- cumin
6- ginger
7- red chilly
8- clove
9- carrot
10- fenugreek leave
11- black paper
12- azwani
13- dried spring onion
14- peas
15- beans
16- salt
17- flavor enhancer (E627, E631)
18- vegetable protein
19- soya sauce powder
20- sugar
21- thickener(E415)
22- acidifying agent(E330)
This is a healthy and nutrias product in its own segment. It is very healthy product which is safer for children.
This very much tastes as well as it is highly nutrias. It contain high amount of fiber, and lot of healthy and
nutria’s features,. Below we going to show how the product is healthy
1- The pulses are good source of protein that’s why the noodle contains high of protein
which provides protein.
2- The noodle is very high in fiber. The availability of fiber in two stages like first one is
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soluble fiber and nest one is insoluble fiber.
Soluble fiber help lower cholesterol and other blood lipid levels, in other which insoluble
fiber helps with digestion and maintain regular bowl movement
The noodle also provide a complete meal after its consumption because it is contain
both soluble and insoluble fiber
The noodle contain vitamin B which is very much essential for healthy cells and help our
body create energy from food
It is low in fat and sodium making them a heart healthy.
The noodle is a excellent source of folate, which has been lower homocysteine level.
It high in potassium, a mineral which helps regulates fluid balance and maintain normal
blood pressure
Many gluten free products are made with refined flour and starch such as white rice
flour, potato starch. There is low in fiber, protein, iron, and vitamin B. also these product
are not usually enriched with vitamin and mineral, like gluten-containing baked item
i.e.-cereals, pastas, etc. gluten free product are also often higher in sugar, fat, and
calories
Basic packaging requirement- the noodle is packed with eco-friendly pepper rapper, which in
green calour. The green caour shows that the product is nature friendly.
The packet contain
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80gm noodle
20gm masala
The rapper contain name of product, weight, date of manufacture, expire date.
It contains all the government food safety register number.
It contains the making process.
The packets contain nutritional information.
The packet contains ingredient information.
0fficial address of the manufacture place.
The rapper also contains the storing process.
Cost of product and profit
Estimate per packet (100gm)
Sl.no
Head of cost
amount
1
Raw material
Rs.8
2
Salary & wages
Rs.4
3
Direct expenses
Rs.4
4
Indirect expenses
Rs.3
5
Marketing expenses
Rs.3
6
Return on capital
Rs.5
7
20% profit on cost (RITEAL 10% & WHOLE SALE PRISE
10%)
Rs.5.60
8
10% product development cost after profit
Rs.3.20
9
Total cost of product
Rs.35.60
Idle marketing area- from the first phase we are going to target the metro-politic place where
the per-capita income is more than the normal urban places. This product quit costly then the
product available in the market. The main focus is selling the product to the costumer on the
basis of, the product is healthier then the exit product in the market. our main target is the
health conscious costumer, whose number more in the metro-politic place then the urban
place. So it helps promote our product in the market. After certain duration we lunch our
product in urban place, and then rural place.
Target market- the main target of the product is the health conscious costumer. And then the
costumer who are belongs to the middle class background how are stayed in urban place and
then the people rural lived customer.
?The concept of the product completely a new in the market. We going to place pulse
based noodle in the market, which is completely a new Trent that we are going to introduce in
the market. In Indian market is totally new concept in noodle product market. In the Indian
market the refine flour and whole wheat (Atta) based noodle is available. But this is the first
time we are going to introduce a pulse based convention food in the Indian market for the
health conscious costumer .
Sl.no
Head of cost
amount
1
Raw material
Rs.8000.00
2
Salary & wages
Rs.4000.00
3
Direct expenses
Rs.4000.00
4
Indirect expenses
Rs.3000.00
5
Marketing expenses
Rs.3000.00
6
Return on capital
Rs.5000.00
7
20% profit on cost(15%wholesale plus 5% retail price)
Rs.5400.00
8
10% product development cost after profit
Rs.3200.00
9
Total cost of product
Rs.35,600.00
Mass manufacture feasibility- for the continuous supply of product to the market we produce
30ton product daily. So we have set up 30ton capacity production factory. For the continuous
and safe production the factory have the following future
1- The factory is full automated.
2- Skill staff is required
3- Strictly follow the safety rule at time of product produce.
4- 24*7*365 power and water supply.
5- For continuous production the raw material stock maintain regularly.
6- Proper transport system is required.
7- Well road communication is required from production house to market.
8- Continuous raw material supply to the production house.
9- Sufficient packaging material is required for continuous production.
10- Proper management of waste disposal
11- The best quality raw material required.
12Recommended retail priceThe recommended retail price of the product is Rs.35. Which is a affordable amount of the
product. Which the customer can be paid for the product. Thus product price is a customer
friendly.
Thank you………………..