AgWeb Menu of Products

Transcription

AgWeb Menu of Products
A complete guide to the products AgWeb can offer to clients
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AgWeb.com
AgWeb believes in providing the agriculture audience with the news, tools and
strategies that brings greater success. We recognize that there are many ways to reach
the audience, but we want to be the best from a digital standpoint … and by almost
every measure possible, we are.
AgWeb Site Metrics
Unique Visits
Visits
Page Views
August 2014
566,660
1,741,280
5,426,686
Past 13 months
493,863
1,590,983
4,312,515
Mobile Site
News, 115,671
The AgWeb Audience
(based on annual research):
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88% are the owner/operator or
manager
73% grow corn
(787 average acres)
81% grow soybeans
(601 average acres)
35% grow wheat
50% are growing hay/forage
35% cattle
(133 average herd size)
9% dairy
(341 average herd size)
94% are from the United States
2.5% are from Canada
50% are from 12 NC states
Cash Grain
Bids, 141,964
AgWeb home
page, 835,244
Articles,
780,811
Dairy Today,
84,173
Farm Journal,
100,501
Discussions,
279,670
Blogs, 198,162
Markets,
1,079,253
Top traffic
areas on AgWeb
2013
Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered
at an increased cost. Contact your Farm Journal Media sales representative for a custom program.
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Banner ads

Standard banners
AgWeb typically delivers 4 million impressions per ad unit in a given month and sells a
percentage of those to a varied client base. The site’s new design bolsters standard ad units,
allowing ad creatives to pop on the page (see on left). AgWeb offers a number of options:
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Leaderboard (728x90 pixels)
Half Page (300x600)
Big Box (300x250 pixels)
Tower (160x600 pixels)
Text units (Varied sizes)
Most pages contain two 300x250 units and they are typically sold as a bundle.
Ad Units
Net CPM
728x90
$35
300x250
$35
160x600
$35
Text unit
$10
300x600
$70
300x50
$18
While individual ad performance is impossible to predict, AgWeb tracks and reports average clickthrough percentages for clients to make comparisons.
Ad Units
2014 Avg. CTR
3 Keys to Earning a Click
728x90
0.17%
300x250
0.17%
1.
160x600
0.28%
2.
Text unit
0.02%
300x50
0.21%
3.
Keep your creative from blending into the
background.
Ask for the click with a strong call to
action.
Entice with a promise of value after the
click. Then deliver.
Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm
Journal Media sales representative for a custom program.
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Banner ads

Standard banners: Leaderboard
728x90 pixel Leaderboard
Located at the top of most AgWeb pages, the 728x90 Leaderboard
can be a powerful position for clients.
Uses: Standard, animated, Flash animation, audio/video, expanding
(up to 728x300).
File size maximum: 40k
File types accepted: .gif, .jpg, .swf (Flash), tags
Average response rate in 2014:
0.17% (17 clicks per 10,000 impressions)
Range of response in 2013:
0.00%-2.82%
Ad Unit
Net CPM
ROS Impressions/
month
728x90
$35
3,400,000
Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your
Farm Journal Media sales representative for a custom program.
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Banner ads

Standard banners: Leaderboard
728x90 pixel Leaderboard (bottom)
Located at the bottom of most AgWeb pages, the 728x90 Leaderboard
serves as a cost efficient way for large reach.
Uses: Standard, animated, Flash animation, audio/video, expanding (up to
728x300).
Ad Unit
Net CPM
ROS Impressions/
month
728x90
$18
3,400,000
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Banner ads

Standard banners: Big Box
300x250 pixel Big Box
Located on the right part of most AgWeb pages, the 300x250 Big Box has
been the most productive position for clients on AgWeb.
600x250).
0.00%-3.08%
Ad Unit
Net CPM
ROS Impressions/
month
300x250
$35
5,200,000
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Banner ads
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Standard banners: Towers
160x600 pixel Tower
Located on the left part of many AgWeb pages, the 160x600 Tower offers
the most real estate for client messages.
300x600).
0.00%-0.87%
Ad Unit
Net CPM
ROS Impressions/
month
160x600
$35
2,000,000
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Banner ads
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Standard banners: 300x600
300x600 units
Available from the top 300x250 position, the 300x600 has the most real
estate of any ad unit AgWeb offers.
600x600).
0.14%-0.32%
Ad Unit
Net CPM
ROS Impressions/
month
300x600
$70
3,400,000
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Banner ads
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Standard banners: 300x50
300x50 units
The 300x50 unit is a unique unit placed on home pages throughout AgWeb,
including AgWeb.com, Farm Journal, Top Producer, Dairy Today, Beef
Today, MyMachinery, Markets and others.
Uses: Standard, animated, Flash animation.
0.00%-0.87%
Ad Unit
Net CPM
ROS Impressions/
month
300x50
$18
400,000
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Banner ads
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Standard banners: Text units
Text units
Located at the bottom of every article throughout AgWeb, text units are a
way to tell more of a story than some graphical ads allow.
Uses: Text only.
Specifications: 50 character headline, 200 character body copy,
70x70 pixel logo/image (if desired). Total space is 290x100 pixels.
0.0%-0.78%
Ad Unit
Net CPM
ROS Impressions/
month
Text unit
$10
640,000
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Banner ads
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Special banner: Market Center text unit
Special Text unit
Located at the top of the Market Center pages, it is a powerful above-thefold option on one of our most popular pages.
Uses: Text or image.
Specifications: 50 character headline, 200 character body copy,
70x70 pixel logo/image (if desired). Total space is 400x40 pixels.
Ad Unit
Markets Text unit
Net CPM
ROS Impressions/
month
$20
640,000
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Banner ads
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Special banners: Road Block
Three-Unit Road Block
A Road Block is a day-long domination of the major ad units on the AgWeb home
page. The Three-Unit Road Block consists of the top 728x90 and the two 300x250
ad units. No more than 2 allowed per week or 5 per month.
Uses: Standard, animated, Flash animation, audio/video.
File size maximum (per unit): 40k
Ad Unit
Road Block
Net CPM
Average Homepage impressions/day
$100
105,000
AgWeb offers an additional enhancement of a wallpaper, offered only along with a
road block. This wallpaper surrounds the site with brand images chosen by the
client.
Ad Unit
With Wallpaper
Net CPM
$150
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Banner ads
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Special banners: Right-Hand Peel Back
640x480 pixel Right-Hand Peel Back
The Peel Back Unit starts as a 170x130 teaser that entices users to mouse over and peel back the unit to display the full
message. In 2012, CTRs averaged 1.0%.
Uses: Standard, animated, flash animation.
File size maximum: 100KB
File types accepted: .gif, .jpg, .swf (Flash)
Ad Unit
RH Peel Back
Net CPM
Homepage
Impressions
$100
50,000
Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program.
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Banner ads
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Special banners: Takeover units
AgWeb offers an array of special “takeover” ad units that are
impactful and intrusive while we protect our users from
annoyance.
Each user will see only one of these per day and we only
deliver two campaigns in a given week on the popular AgWeb
homepage.
Meanwhile, the multifaceted ads have reached as high as a 7
percent click rate and average well over 1 percent.
Types of ads:
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Interstitials/Prestitials
Page takeovers
Clickable wallpaper
Footers
Pushdowns
Others
Some other options can be seen at: checkm8.com/products/advantagerichmedia/gallery
Ad Unit
Takeovers
Net CPM
Homepage unique Impressions
$275
50,000
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Banner ads
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Special banners: Prestitial/Welcome
Prestitial/welcome ad unit
The prestitial or welcome ad unit displays in full upon entry into the site, allowing a short ad to display before users are
automatically taken to the AgWeb home page. It has proven effective for clients, earning as much as five times normal
click-through rates. Unique visitors see this ad unit only once per insertion. The current CTR average is 6%.
Specs: 640x480, 15 seconds. 1 per unique/per day. Only 1 may run at a given time/location.
File size maximum: 80K
File types accepted: gif/jpg, swf, tags
Ad Unit
Net CPM
Prestitial
$275
50,000
http://www.checkm8.com/demo/agweb_prestitial.html
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Banner ads
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Special banners: Full page takeover
Page takeover ad unit
The page takeover ad unit displays through one of
the home page ad units and then launches in full
after a second or two. A short ad (5-10 seconds)
displays before the message shrinks back to the
originating ad unit. It has proven effective for
clients, earning as much as five times normal
click-through rates. Unique visitors see this ad unit
only once per insertion.
Specs: 640x480, 5-10 seconds, 1 per unique/per
day. Only 1 may run at a given time/location.
Ad Unit
Take Over
Net CPM
Homepage unique
Impressions
$275
50,000
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Banner ads
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Special banners: Slider/Pushdown
Slider Pushdown ad unit
The page push ad unit displays as a small horizontal unit upon entry into the site. It can auto-expand up to 600 pixels
deep on the page for up to 7 seconds (1 time per unique visitor per campaign) before returning to the initial state, or it
can be expanded to that size on a user action (roll-over, click, etc.).
Specs: 982x90 expanding up to 982x600, 1 per unique/per day. Only 1 may run at a given time/location.
File size maximum: 100K (suggested), 5 MB
Ad Unit
Pushdown
Net CPM
$275
50,000
http://www.checkm8.com/demo/agweb_prestitial.html
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Banner ads
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Special banners: Advertorial Rotator placement
The advertorial rotator placement is a native content offering that allows clients to have their headline mixed in with the
top headlines on AgWeb.com. Generally sold on a daily basis, earning a minimum of 35,000 impressions each insertion.
Specs: 625x250 image, rotates with at least 4 news content items. Content must be housed on AgWeb.com. Content
may be tracked via a tracking pixel.
File size maximum: 100K (suggested)
File types accepted: gif/jpg, text
Ad Unit
Advertorial
Rotator
Net CPM
Homepage Impressions – 1 day
$100
35,000
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Banner ads

Special ads: Mobile
AgWeb has two unique delivery options for mobile ad units – the
AgWeb Mobile App and the AgWeb Mobile Site. Each averages more
than 200K page views per month.
Unit: 320x50 Mobile App
Unit: 300x50 Mobile Site
File types accepted: gif, jpg, tag
Ad Unit
Net CPM
Impressions/
Month
320x50 ROS APP
$35
700K app
320x50 ROS site
$35
267K site
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Pre-roll
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Special ads: 10-15 Seconds
Advertisers have the opportunity to showcase their products through
a :10 or :15 video message before AgWeb programs. Messaging
opportunities are available before popular shows like the US Farm
Report, AgDay, Outdoors on the Farm, Corn College TV, and more.
Uses: H.264, MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV,
MJPEG
File size maximum: 500MB
File types accepted: H.264, MPEG-1, MPEG-2, MPEG-4, VP6, VP5,
H.263, WMV, MJPEG
Ad Unit
Net CPM
Impressions/
Month
Pre-roll (ROS)
$100
100,000
Pre-roll
(Targeted)
$125
TBD
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Targeting
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AgWeb pinpoints the message
1. Geo-targeting – AgWeb can deploy messages to all 50 states and the world or
show them only to certain zip codes in a particular state.
2. Content targeting – There are so many sections and areas of content on
AgWeb, align messages to the best environment.
3. Technology targeting – Target only mobile users or exclude mobile, or maybe
just those with iOS. Does the snazzy creative only work in IE 10? Exclude other
browsers, if you wish.
4. Time targeting – Does the message work best after dark? Target 8 p.m. or later
in the user’s own time zone for the message to show.
5. Behavioral targeting – Users tell us about themselves by their actions on our
site. This creates pools of types of actions or behaviors. AgWeb can target fans
of particular content or whether they saw a banner and didn’t click, etc.
6. Demo targeting – Backed by the Farm Journal database, AgWeb can target
specific demo data for users of the site. This includes acres and herd size,
tractor and corn seed brand affinity and other data sets.
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Targeting: Behavior
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Specific user behavior is tracked.
Users are tagged based on clicking to areas of AgWeb, e.g.
precision ag, corn, dairy, etc.
Those users are then grouped into the fan groups.
Targeted ads then follow the fans throughout the site,
wherever the users are.
Sponsors ads would “stalk” all particular category fans
throughout AgWeb.
Examples:
Ad Unit
300x250, 728x90,
160x600
Net CPM
ROS
Impressions/
month
$43.75
5 X fan base
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Targeting: Demos
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214,148 unique users has a demo cookie.
Specific user type.
Users are tagged based on clicking on e-mails and their data
is pulled from the e-mail database into a cookie.
Those users can then be targeted in tandem with other
targeting or just based on their demos.
Data (through April 2014):
Commodities
Corn
Count Soybeans
1+
38,607
1+
50+
35,412
50+
100+
32,599
100+
250+
23,956
250+
500+
15,259
500+
750+
9,685
750+
1000+
6,882
1000+
Unknown
13,614 Unknown
Tractor
John Deere
Case IH
New Holland
Challenger
Agco
Other
Massey Ferguson
Other
Other
Unknown
Count
33,489
30,385
27,281
19,443
11,616
6,963
4,778
18,724
Cotton
1+
50+
100+
250+
500+
750+
1000+
Unknown
Count
13,979
578
697
6,978
987
471
1,565
4,301
625
21,841
Count Wheat
3,018
1+
2,351
50+
2,070
100+
1,520
250+
998
500+
698
750+
554
1000+
49,161 Unknown
Seed
Pioneer
DeKalb
Mycogen
Golden Harvest
Garst
NK
ProAccess
Count
11,203
9,464
1,649
1,125
943
1,269
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Count
26,586
15,806
12,549
7,905
5,121
3,517
2,771
25,607
Livestock
Dairy
1+
50+
100+
250+
500+
750+
1000+
2000+
5000+
Unknown
Count
4,901
4,380
3,776
2,320
1,477
1,054
842
1
47,283
Cattle
1+
50+
100+
250+
500+
750+
1000+
2000+
5000+
Unknown
Count
15,169
10,969
8,159
4,178
2,272
1,457
1,133
3
2
37,023
Ad Unit
Net
CPM
ROS
Impressions/
month
300x250,
728x90,
160x600
$52.50
5 X Data point
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Banner ads
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Special banners: AgWeb Remnants
An alternative plan for customers hoping to have
their ad messages in front of AgWeb traffic.
• 728x90, 300x250, 160x600 only
• Set a flight-based budget cap
• Impressions will be delivered up to that cap
number
• Total impressions delivered may not reach cap
number, based on available inventory
• The higher the paid cpm, the more likely cap
will be reached in a given month
Price range: $12-$17.50 cpm
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Banner ads
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Special banners: AgWeb Ad Network
Partner Sites
This vertical online advertising network
aggregates impressions across some of
the industry’s most popular web sites.
Provides a “one stop shop” to reach
farmers across the Internet. Discounted
pricing.
Additional details:
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Participating sites are ag-focused
Impressions are run-of-network based on availability
of partner sites and not guaranteed to run on
specific sites within the network
Units include 728x90, 160x600 and 300x250
Ad trafficking through AgWeb
Monthly performance reports with impressions
served, CTR, etc.
Net CPM = $7-$12.50 *
* Volume discounts available, contact your FJM sales representative for details .
Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media
sales representative for a custom program.
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Banner ads
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Special banners: Retargeted Units
Retargeted or Audience Extension Units
AgWeb works in conjunction with major retargeting agents to allow client ads to show
up on other popular news sites in front of relevant guests … relevant because they are
also AgWeb guests.
Here are some samples of the sites where client ads may appear in addition to AgWeb:
CareerBuilder, Golf Channel, Expedia, Kiplinger, Cosmopolitan, Facebook, Wunderground, Fox
News, MSN, AOL, TV Guide, etc.
Target
Unit
Monthly Inventory
CPM
AgWeb users
728x90, 300x250,
160x600
21 million
$20
Corn growers
728x90, 300x250,
160x600
414K
$20
Soybean growers
728x90, 300x250,
160x600
222K
$20
Dairy
728x90, 300x250,
160x600
450K
$20
Cattle
728x90, 300x250,
160x600
258K
$20
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Banner ads
Special banners: Facebook Units

Target your Facebook ads with us! Find your target audience based on
AgWeb data matching to Facebook users. We have 91,000 1+ corn
growers and 78,000 1+ soybean growers available on Facebook, but you
can segment the list that meets your needs.
In the News Feed:
Drive them to your Web site, promote your posts, seek out page likes,
get app installs, event responses or offer claims. Desktop AND mobile!
Plus, receive metrics like you’ve never had before – engagement, post
shares, likes, reach, etc.
On the Right Rail:
Unit
Posts, ads (1200 x 628
pixels), text
Inventory
Net Cost
Determined by target
Variable, minimum
$1000
Test this new offering in social media today!
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Beef Today
BeefToday.com provides the latest livestock production and
marketing news about the cattle industry. The site averages
40,000 page views per month.
728x90 pixel Leaderboard -- Located at the top of the Beef Today page, the 728x90 Leaderboard can
be a powerful position for clients.
• Average response rate in 2011: 0.22% (22 clicks per 10,000 impressions)
• Base CPM: $50
300x250 pixel Big Box -- Located on the right of the Beef Today page, the 300x250 Big Box has been
the most productive position for clients on AgWeb.
• Base CPM: $50
160x600 pixel Tower -- Located on the left part of the Beef Today page. In 2011, the 160x600 Tower
ad has averaged the highest CTR of all the major ad unit on agweb.com.
• Base CPM: $50
Text units -- Located at the bottom of every article throughout Beef Today, text units are a way to tell
more of a story than some graphical ads allow.
• Base CPM: $15
35% of all AgWeb.com traffic is from cattle producers, so targeting AgWeb.com is
another viable option for reaching this audience.
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Beef Today’s Cattle-Exchange.com
Cattle-Exchange.com allows cattle buyers and sellers to
connect through an easy-to-navigate site that includes
custom search options like breed choice and precise
geography. Sellers can also input free listings, or pay and
post enhanced listings.
10,000 unique visitors and 71,000
page views per month in 2012.
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Dairy Today
DairyToday.com provides the latest livestock production and
marketing news about dairy. The site averages 70,000 page
views per month.
728x90 pixel Leaderboard -- Located at the top of the Dairy Today page, the 728x90 Leaderboard
• Base CPM: $50
300x250 pixel Big Box -- Located on the right of the Dairy Today page, the 300x250 Big Box has been
the most productive position for clients on AgWeb.
• Base CPM: $50
160x600 pixel Tower -- Located on the left part of the Dairy Today page. In 2011, the 160x600 Tower
ad has averaged the highest CTR of all the major ad unit on agweb.com.
• Base CPM: $50
Text units -- Located at the bottom of every article throughout Dairy Today, text units are a way to tell
• Base CPM: $15
9% of all AgWeb.com traffic is from dairy producers, so targeting AgWeb.com is
another viable option for reaching this audience.
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Top Producer
TopProducer.com targets the high-end growers with the types of
business-related content that it takes to thrive.
728x90 pixel Leaderboard -- Located at the top of the Top Producer page, the 728x90 Leaderboard
• Base CPM: $65
300x250 pixel Big Box -- Located on the right of the Top Producer page, the 300x250 Big Box has
been the most productive position for clients on AgWeb.
• Base CPM: $65
160x600 pixel Tower -- Located on article and blog pages on Top Producer. In 2011, the 160x600
Tower ad has averaged the highest CTR of all the major ad unit on agweb.com.
• Base CPM: $65
Text units -- Located at the bottom of every article throughout Top Producer, text units are a way to tell
• Base CPM: $20
According to an on-site study, the average acres for a TopProducer.com user is 1,298
with 90% of them coming in from the 12 north central states.
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E-mail newsletters
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AgWeb Daily
AgWeb Daily is the hub of AgWeb’s eNewsletter program, delivered daily and
covering a multitude of topics.
Audience size = 197,000
Target = All AgWeb subscribers
Frequency = Weekdays on days when the markets are open.
Ad types = 300x250, advertorial text unit (logo no larger than 70x70)
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Cost:
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Ad box (lead): $1500/issue
Ad box (second): $900/issue
Advertorial text unit: $1200/issue
In addition to AgWeb Daily, some subscribers will receive special modules on
topics ranging from cotton to irrigation. These modules will be detailed in
subsequent pages of the AgWeb Menu.
Ad Position
2013 CTR
Lead
0.20%
Second
0.09%
Text
0.46%
Open Rate
CTOR
Ad click Avg
19.7%
24.76%
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AgWeb Daily
Audience details:
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40% 1000 generated acres+
90% owner/operators
67% north-central states
76% corn growers
65% soybeans
FJ Database Profile Report 02.2012
Enhancements like geo-targeting are offered at an increased rate. Contact your Farm Journal Media sales representative for your customized program.
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E-mail newsletters
AgWeb Daily: Modules

AgWeb Daily hosts many modules throughout each month, some of which are targeted to only be received by the most relevant of readers.
The typical modules include:
Module
Description
Recipients
Agronomy
Tips from Farm Journal agronomists, and other
important agronomic information.
140,000
Corn
Corn management tips and market-specific
information.
77,000
Cotton
Cotton-management information.
6,900
Hay and Forage
News and information about Hay and Forage.
80,000
Irrigation
News and information on irrigation technology and
water management.
197,000
Features the latest in machinery news and
information.
197,000
Precision Ag
Latest innovations and technology on precision
agriculture.
197,000
Shops
Tips on building and organizing your shop.
160,000
Soybeans
Soybean-management information.
64,000
Weather
A look back and a look ahead at the weather that
affects the bottom line.
197,000
Wheat
Wheat management information.
50,000
Custom
Name your target
TBD
Machinery
Modules
300x250
Advertorial
Agronomy (max 6 per month)
$ 1,800.00
$1,200.00
Corn (max 6 per month)
$ 1,400.00
$1,100.00
Cotton (max 3 per month)
$
150.00
$ 100.00
Hay and Forage (max 1 per month)
$
910.00
$ 715.00
Irrigation (max 1 per month)
$ 1,800.00
$1,200.00
Machinery (max 6 per month)
$ 1,700.00
$1,100.00
Precision Ag (max 4 per month)
$ 1,700.00
$1,100.00
Shops (max 3 per month)
$ 1,600.00
$1,000.00
Soybeans (max 2 per month)
$ 1,200.00
$ 900.00
Marketing (max 2 per month)
$ 1,500.00
$ 900.00
Weather (max 1 per month)
$ 1,500.00
$ 900.00
Wheat (max 5 per month)
$
$ 700.00
900.00
Enhancements like geo-targeting are offered at an increased rate. Contact your Farm Journal Media sales representative for your
customized program.
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E-mail newsletters
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AgWeb Market Weekly
AgWeb Market Weekly is a weekly e-newsletter wrapping up the markets and news
from the past week and a look towards the coming week.
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Target = All AgWeb subscribers
Frequency = Every Saturday.
Ad types = 300x250, advertorial text unit
Ad Position
2013 CTR
Lead
0.26%
Second
0.16%
Cost:
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Ad box (lead): $1,600/issue
Ad box (second): $1,000/issue
Advertorial text unit: $1,200/issue
Dairy Module:
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Target = All dairy subscribers
Cost:
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Open Rate
CTOR
Ad click Avg
19.5%
29.2%
61
Cattle Module:



Target = All cattle subscribers
Cost:
Advertorial: $600/issue


Advertorial: $800/issue
customized program.
34
E-mail newsletters

Beef Today Grazing the Net
Beef Today Grazing the Net is a daily eNewsletter a daily news hit with a
focus on what matters in the cattle industry today.




Target = Cattle producers and allied industry
Frequency = Every weekday
Cost:


Ad box (1st Position): $900/issue
Advertorial text (in News): $750/issue
Open Rate
CTOR
Ad click Avg
18.0%
29.2%
24
customized program.
35
E-mail newsletters

Dairy Today’s eUpdate
Dairy Today E-Update is a weekly publication that delivers dairy
news, animal health and nutrition information and market
information to producers, veterinarians and nutritionists.




Target = Dairy producers and allied industry
Frequency = Weekly on Tuesday and Friday
Cost:



Ad box (1st Position): $1,700/issue
Ad box (2nd Position): $1,050/issue
Advertorial text: $1,025/issue
Ad Position
2013 CTR
Lead
0.27%
Second
0.16%
Open Rate
CTOR
Ad click Avg
22.6%
19.3%
13.75
36
E-mail newsletters
Top Producer Today

Top Producer Today is a weekly eNewsletter devoted to the business
of farming delivered to AgWeb’s top producers.
Target = Top AgWeb subscribers
Frequency = Twice per Month




Cost:



Ad box (lead): $1,200/issue
Ad box (second): $750/issue
Advertorial text unit: $950/issue
Ad Position
2013 CTR
Lead
0.33%
Second
0.15%
Audience details:
Open Rate
CTR
Ad click Avg
22.6%
19.3%
37
•
•
•
•
55% 1000 generated acres+
35% early adopters
83% corn growers
69% soybeans growers
FJ Database Profile Report 02.2012
customized program.
37

Custom mailings
Targeted e-mails can pinpoint the exact type of grower the client wishes to reach
(based on the Farm Journal data points).
How third party sending works:





Subscribers who have opted in to receive messages from our partners are
available to clients.
We do not share the e-mail addresses with our partners, rather we host their
send.
Clients provide us with:

The parameters of their send (i.e., target growers of 500+ corn acres)

Their email body text, images, links & creative in an HTML file format
We then produce and manage the send.
We provide reporting after 72 hours and 30 days.
Additional elements:



Suppression lists – clients may supply AgWeb with a list of e-mail addresses
who they would like to not receive the mailing. This list is destroyed after use.
This type of action allows AgWeb to target only prospects rather than current
customers.
Personalization – clients can include personalization in their mailings, using the
Farm Journal data points or a single unique custom data point. There is an
additional cost of 20% for this type of action.
HTML conversion – clients can submit their materials to AgWeb and have their
e-mails built to specification for a 10% charge.
Cost: Costs are calculated by the number of
delivered e-mails and the relative value of the
recipient. Typically, the more targeted toward
the larger growers, the higher the price.
Count as of June 2014
Corn
Soy
Corn and Soy
Wheat
Cotton
Alfalfa
Dairy
Cattle
Peanuts
Sugar Beets Tobacco
Veggies
Sunflowers
1+
87817
73555
86569
53665
6537
28819
12825
46661
1437
1375
1262
3426
3937
100+
71406
58425
75699
30775
4819
11002
9729
25677
950
1081
278
1531
1852
250+
50067
40442
61561
19661
3682
4004
5651
13096
556
710
92
872
1066
500+
30426
23709
45252
12510
2473
1665
3497
7175
259
376
36
515
593
1000+
13466
9724
26211
6792
1364
557
2073
3519
88
144
16
249
273
38

Custom mailings:
Research
AgWeb offers a turn-key research solution to clients needing business
intelligence from the farming community.

How research works

Subscribers who have opted in to receive messages from our
partners are available to clients.

We do not share the e-mail addresses with our partners, rather
we host their send.

Clients provide us with:

The parameters of their send (i.e., target growers of 500+
corn acres in NE)

The survey questions – up to 10 total (including any
personally identifiable data points). We then produce and
manage the send.

Client’s company logo.

We provide reporting after 72 hours and at month end

Typical response rates to research invitations is between 1.5% and
2.5%.

Cost: Costs are calculated by the number of delivered e-mails and the
relative value of the recipient. Typically, the more targeted toward the
larger growers, the higher the price. There are additional charges for
advanced survey work.
Recent successful surveys had:
1. Highly targeted list.
The top six studies by open rate all had fewer than
10,000 recipients.
2. Compensation.
The top three each had either a drawing or a
giveaway.
3. Simple subject line.
Nothing fancy. Subject lines like: (Topic) Survey or
(Company) Requests Your Feedback.
4. Topic of interest.
Poorest performers were about agricultural advertising
and manure. Top performers were about equipment,
mobile devices and information needs.
39

AgWeb Research
AgWeb researches its audience six scheduled times per year on a
variety of topics. The studies will contain no more than 20 questions,
so client-centered questioning is limited.
February


Planting intentions
Live event attendance
April/June






Internet usage
Social media usage
Mobile usage
Crop Protection (brand awareness/quality, current pain points, use
fungicides, herbicides)
Crop Insurance
Actual acreage … June
August

Intended acreage for next year
To include a question in the research, the
charge is $500/question. The results of
client-centered questions would be
proprietary and could not mimic another
question in the study.
October/December




Equipment buying intentions (timing, brands, expectations)
Seed buying decisions (timing, brands, expectations)
Financing/Banks
Marketing plans/progress
40

Custom mailings: Rates
Base rate (Production/proofing/reporting): $215 CPM (Minimum $500 per send)
Targeting (add to base rate):
Operation size: $25 CPM (1+ herd/acre)
$50 CPM (100+ herd/acre)
Niche Titles:
$75 CPM (Vets, Nutritionists, Consultants, Distributors, etc.)
Income
$0 CPM ($1-$499K)
$100 CPM ($500K-$999K)
$200 CPM ($1M+)
Other items:
􀂉 Addition of internal personalization within body copy: $50
􀂉 Addition of client-provided personalization within body copy: $150
􀂉 Template design: $150/hour
􀂉 Fee for missing delivery schedule: 20 percent of cost.
􀂉 Dynamically changing content based on FJM data points: Talk to Operations.
􀂉 Dynamically changing content based on client data points: Talk to Operations.
Pricing example: All 250+ corn growers in Iowa
List size: 2,815
Base: $215
250+ filter: $75
Final CPM: $290
Net cost: $816.35
Survey build:
1-20 questions = $250
*21-40 questions = $500
**41-60 questions = $750
***61+ questions = $1,000
Branching:
1-3 branches = $0
4-10 branches = $125
*-Minimum of 10,000 list size.
**-Minimum of 20,000 list size.
***-Minimum of 30,000 list size.
41
Sponsorships
Section sponsorships:
AgWeb has numerous sections available for sponsorship. The power of sponsorship is adjacency to relevant content and
roadblocking the competition. Typical sponsorships include 100% share of voice in the three major ad units and a sponsor
badge noting the sponsorship.
Sections include: Ask an Agronomist, Cash Grain Bids, Cattle, Corn College, Corn Navigator, Crop Comments, Crops, Corn, Cotton, Dairy,
Field Guide, Harvest, Hay and Forage, Markets, Precision Agriculture, Seeds, Soybeans, Weather, Wheat.
Special sponsorships:
AgWeb offers special tools or seasonal activities, which are available for sponsorship. These sponsorships offer unique
engagement and adjacency to relevant content. Typical sponsorships include 100% share of voice in the three major ad units
and a sponsor badge noting the sponsorship.
Special sponsorships include: AgDay ad units, AgWeb Poll, AgWeb Radio, AgWeb TV, Farm Journal ad units, March Mayhem, Margins
Calculators, Top Producer ad units, U.S. Farm Report ad units, Virtual Wheat Tour
Social Media sponsorships:
AgWeb’s Partner programs extends clients’ social media offerings to thousands more farmers.
Social Media sponsorships include: Partner Tweets, Partner Fans, Partner Tweets (livestock), Partner Fans (livestock).
Mobile sponsorships:
AgWeb’s growing offerings in mobile takes client messaging on the road and into the field.
Mobile sponsorships include: AgWeb mobile site, AgWeb mobile app, Cash Grain Bids mobile app, Corn Field Guide mobile app, Soybean
Field Guide mobile app.
Sponsorships must be purchased for a minimum of three months.
42
Sponsorship Promotion
•
•
Section highlighted strongly
Sponsor recognized boldly
Sponsorship Sections
•
•
100% share of voice on established
section – home page and other
content
Sponsorship badge in prominent
location
Custom Sites/Pages
•
•
Utilize multiple forms of media
• Text
• Audio
• Video
• Blogs
Link deeply to client Web site(s) or
tools
Sponsorships
Many of AgWeb sections and tools are available for sponsorship. The core sponsorship includes:

100% share of voice in the top 728x90 unit and the two 300x250 units

Sponsorship recognition via a “Sponsor Badge” on the home page.

Other relevant recognition.
Page
Views
Base Net Rate
(monthly)
6,964
$1,044
Special Sponsorships
AgDay ad units
Cash Grain Bids
118,036
$17,705
Corn College
13,450
$2,017
699
$104
100
$5,000 per year
Crop Comments
56,454
$8,468
Farm Journal ad units
61,194
$3,977 per month
Crops
11,699
$1,754
March Mayhem
25,000
$25,000 per year
Corn
45,639
$6,845
Top Producer ad units
35,801
$3,580 per month
Cotton
4,231
$634
U.S. Farm Report ad units
29,304
$1,904 per month
950
$142
Virtual Wheat Tour
2,714
$4,000 per year
100,000
$15,000
Page Views
Base Net Rate
4,696
$704
200,000
$15,000 per year
466,032
$69,904
Partner Fans
200,000
$15,000 per year
1,567
$235
Partner Tweets (livestock)
40,000
$3,000 per year
Partner Fans (livestock).
40,000
$3,000 per year
Page views
Base Net Rate
81,372
$100,000 per year
Section Sponsorships
Ask an Agronomist
Corn Navigator
Field Guide
Harvest
Hay and Forage
Markets
Precision Agriculture
Seeds
1,900
$285
Soybeans
21,856
$3,278
Weather
94,519
$14,177
Wheat
7,370
$1,105
Page Views
Base Net Rate
46,837
$3,044 per month
AgWeb Poll
3,673
$64,800 per year
AgWeb Radio
36,906
$10,000 per month
AgWeb TV
Social Media Sponsorships
Partner Tweets
Mobile Sponsorships
AgWeb mobile site
Sponsorships must be purchased for a minimum of three months.
46

AppFinder App
Don’t launch an app without telling the right people about it!
AgWeb is going to make it possible to find the best apps related to the business of farming
through its newest mobile offering – the AgWeb AppFinder.
The app will show all of the best apps from Android and iOS with new apps loaded each
week, including an editorial review from AgWeb.com
The information will be available both on AgWeb.com and in the app.
•
•
•
•
HTML5 “app”
Finds ag-centric apps and sorts, highlights and reviews
Mobile apps and sites can be promoted
Heavily promoted in AgWeb mobile locations
Mobile promotion plan:
$5,000
•
1,000 ad views within the AgWeb AppFinder
•
Featured App Status, including bolder listings and interstitial/high impact ads
•
3,000 impressions on the AgWeb App Store section, where these apps are
also promoted with featured listings.
•
50,000 AgWeb.com ROS ads
•
150,000 AgWeb Ad Network RON ads
•
One insertion in AgWeb Daily eNewsletter
47
Ask an Agronomist

Ask an Agronomist provides users with an interactive spot to
go on AgWeb to have their questions answered by Farm
Journal’s renowned agronomy team.
The site averages close to 2,500 page views per month.
The sponsorship includes:
 Ad units (728x90, two 300x250 units and a 160x600
unit) 100% SOV on Ask an Agronomist page and
postings.
 Monthly agronomy module insertion in AgWeb Daily
 150,000 monthly promotional units running in
AgWeb Ad Network

Monthly Net: $1,975
48

Cash Grain Bids
The highly popular Cash Grain Bids section will do more than supply
Web visitors with their five closest cash bids, a tool that has earned an
average of almost 80,000 page views per month. In 2011, the tool will
expand with the “My Grain Trades” addition, that allows users to manage
production for specific profit goals, and then track against those goals.
• Bring corn, soybean and wheat growers a useful tool localized to their
needs.
• Align with one of AgWeb’s most popular sections.
Exclusive Sponsorship:
• Exclusive sponsorship runs $29,200 per month.
• Sponsorship includes:
• All impressions in the top ad units in section.
• 12 million of branded promotional impressions.
• Monthly promotional billboard on AgDay TV.
Shared Sponsorship:
• Sponsorship runs $9,733 per month.
• Sponsorship includes:
• 1/3 of impressions in the top ad units in section.
• 12 million of branded promotional impressions.
• Monthly promotional billboard on AgDay TV.
49

Cash Grain Bids Mobile App
The highly popular Cash Grain Bids section comes to the mobile
space in 2012. Check local grain prices on the Android or iOS
devices.
The results will automatically display the closest location first and
showing four others. Based on the distance of the other prices,
the closest may not be the best overall value. This app will show
users that value proposition.
Additionally, this app will track increases and decreases in the
bids to show local price movement.
Sponsorship plan:
$81,700, which includes…
•
320x50 ad unit located in the bottom portion of the screen at all
times.
•
12-month exclusive sponsorship of the app.
•
200,000 co-branded promotional banner ads on AgWeb per
month.
•
Three full-list promotional eblasts throughout the year.
•
A minimum of five fractional promotional ads in Farm Journal or
Top Producer
•
A minimum of 12 promotional billboards on our TV properties
•
A small setup cost
50

Corn College Microsite
Farm Journal’s Corn College microsite houses news and
information about the popular Farm Journal event. The
information includes timely agricultural updates, news and a
rebroadcasts of the new Corn College TV program.
Sponsorship includes:
 Sponsorship Badge
 Top 728x90, 160x600 and (2) 300x250 ad units
 Branded promotional ad units; 250,000 impressions per
month
 Branded promotional Homepage peelback unit; Three
times per year totaling 200,000 impressions
 Annually Investment: $50,000 or Half Sponsorship:
$25,000

Crop Comments
AgWeb wants to know what’s happening on farms across
the country! Crop Comments provides users with the
opportunity to check out the latest activities with local
growers. The blog page allows farmers the ability to write
about crops and upload pictures & videos of growers’ dayto-day activities.
 Ad units (728x90, 300x250, and 160x600) 100% SOV
on Crop Comments page
 Category exclusivity with any other units in the section
 Branded promotional units; 150,000 impressions per
month
 Average pageviews are 45,000 per month
 Annual Investment: $126,000






Eye in the Sky
Flies the Pro Farmer Make or Break Crop Districts weekly for the next 4 weeks
Overlay the aerial video with:

GeoSys thermal maps

Color commentary from Chip Flory

Agronomic commentary from Ken and Missy
Coverage online, TV, Pro Farmer and the October issue of Farm Journal
Microsite includes:

Eye in the Sky video

GeoSys thermal maps

Pro Farmer Crop Reporters weekly data

User Generated Content (video, photos and discussion) via Crop Comments on
steriods
The full package

Full-page branded promotion within October Farm Journal

4 branded promotional billboards in both AgDay (4) and US Farm Report (4)

More than 700,000 branded promotional impressions using all of Farm Journal
Media’s digital properties

Cost: $54,600

Timing: Now

Farm Journal Markets Radio
AgWeb Radio consists of three on-demand 3-minute market and news
reports each weekday (and opening report, and mid-day report and a
closing report). AgWeb Radio editors interview the people following the
markets closely to bring the latest information to light.
Additionally, AgWeb Radio includes timely news updates
and features from AgWeb Radio personality Pam Fretwell.
Audience profile:
Average total acres: 1,390
12 north-central states: 75%
From Feb. 2012 web survey
Sponsorship opportunities:
15 weekly shows: 10 to 30-second spots before and after the show (can be video):
•
8,000 plays per week (average) -- $800 net (weekly).
•
Buy three weeks, get the fourth free -- $3,000 net (monthly).
Banner sponsorship (728x90, 160x600 and two 300x250s)
•
27,500 weekly impressions -- $1,787 net (weekly)
•
110,000 monthly impressions -- $7,150 net (monthly).
Combination packages
Weekly: $2,400 Monthly: $8,500
54

Field Guide
 A searchable database





•
Weeds by grass and broadleaf
•
Corn, soybean & wheat diseases
•
Insects/bugs
Describe symptoms or characteristics
Selection criteria will eliminate pests to photos
Offer management tips
Targeted ads
Results page with product control options
Sponsorship plan:






Exclusive ad units on page (728x90, 300x250, 160x600)
Sponsor-branded e-mail blast to 25,000 most-relevant users
launching the section.
Monthly advertorial insertions in AgWeb’s daily eNewsletter with
sponsor recognition – twice per month April-August.
50,000 sponsor-branded promotional ad impressions driving traffic
to section.
Sponsor-branded navigational unit in Crops drop-down.
Two inclusions in the five-part rotator unit per month.
Cost: $30,000/Year
55

Harvest Section
The conclusion of the growing season is a eventful time at AgWeb and the Harvest
section continues to be one of the hottest sections on the site. The section will offer
year-round information with September through January being the most in-demand
for daily harvest information.
Growers across the country will be scouring for yield data and results, which will
impact the ever-fluctuating commodity prices.
Coverage includes:
• Yield reports from across the country.
• A Heat Map that will show yields across the country to visually prove how good
(or bad) harvest is going.
• Typical AgWeb articles wrapping up the 2013 growing season.
Sponsorship details:
• 100% SOV in the sponsored section – 728x90, 300x250, 160x600 and two text
units.
• Branded sponsor badge in the section noting the information is “brought to you
by” the sponsor.
• 110,000 promotional impressions monthly running throughout AgWeb pointing
users to the section.
• Two promotional insertions monthly in AgWeb’s daily eNewsletter
Cost: $68,000/year (August-December)
SECTION PVs 2012 July 2012 Aug 2012 Sep 2012
Oct 2012
16,804
20,904
Harvest
64,920
76,035
Nov 2012 Dec 2012 Jan 2012
11,571
2,441
2,021
Probable Topics
•
•
•
•
•
Market volatility.
Supplies of corn.
Fertilizer prices.
Yields.
Livestock margins.
Feb 2012
1,771
56

March Mayhem Contest
AgWeb can have a little fun during a time in the sports
season when things get a little crazy. During the college
basketball playoffs, the AgWeb community comes
together for a little fun and prizes.
The sponsorship includes a pair of games: the traditional
bracket game and a more involved round-by-round
contest.
•
•
•
•
•
•
6 Billboards on AgDay and USFR
All banners within the March Mayhem site
Client logo featured on welcome pages
Client logo on printable brackets
1 stand-alone email,
6 Today on AgWeb sponsorships and 50,000 ROS banners
on AgWeb
Cost: $25,000
57

Mobile App
AgWeb Mobile App
The AgWeb mobile app is a native app for iOS and Android devices
and has averaged more than 500,000 page views per month with
close to 20,000 active users.
Sponsorship package:
•
•
Splash screen recognition: Sponsor logo along with short
copy acknowledging sponsorship.
Top of page clickable logo recognition on all pages of app.
3-month sponsorship: $14,550
320x50 banner impressions additional and subject to inventory availability.
58

Native Advertising Plan
Native advertising mixes client messaging within AgWeb’s native content
architecture. The plan includes multiple high-impact placements on
AgWeb.com.
Rotator Unit
Front and center on the AgWeb homepage, this units includes
a 625x250 image, a headline and 150 characters of text.
• 2 days per month, $7,000
Native Units
Located throughout AgWeb, these units may include a brand
logo along with a headline and 200 characters of text.
• 200,000 impressions, $2,000
AgWeb Daily Native Units
Delivered right in the news well, these units may include a
brand logo along with a headline and 150 characters of text.
• 2 insertions per month, $2,125
Market Center Native Unit
Positioned at the top of all Market Center pages, these units
contain 150 characters of text.
• 200,000 impressions, $2,000
Native Package: 520,000 impressions, $13,125
59

Poll
The AgWeb Poll takes the pulse of AgWeb users’ opinions
on a weekly basis. The poll answers are tabulated by state,
so the data can be gaged across the country. The AgWeb
editorial department develops relevant questions that drive
users’ engagement and interest.







Consistent Homepage branding for sponsor
Opportunity to engage with the AgWeb audience
Provide sponsor the ability to suggest poll questions
Ad units (728x90 and 160x600) 100% SOV on the AgWeb Poll page
Promotional branding throughout AgWeb.com, in eNewsletters and on
AgDay television
4,000-4,500 average pageviews per month
Monthly Investment: $5,990

Planting Section
The launch of the growing season is a hot time at AgWeb, and AgWeb is
coordinating its unmatched coverage in a single Planting section this year.
The section will live year-round but will be hottest from March through June as
all of the planting data flows in during that time.
Coverage will include:
• Projected acres planted for various commodities.
• Percentage planted map across the country to visually prove how good (or
bad) the planting season is going.
• Typical AgWeb articles highlighting the growing season.
• 25,000 page views per month in 2012.
• 100% SOV in the sponsored section – 728x90, 300x250, 160x600 and two text units.
• Branded sponsor badge in the section noting the information is “brought to you by” the
sponsor.
• 100,000 promotional impressions monthly running throughout AgWeb and the AgWeb Ad
Network pointing users to the section.
• Two promotional insertions monthly in AgWeb’s daily eNewsletter.
Cost: $23,760/year (March-June)
61

Power Hour
• Every afternoon starting at 2:30, Top Producers can tune into the Power Hour
for a blast of new marketing and farm business information. The hour will
include breaking news items, blogs and -multimedia. A countdown ticker
announces what will be coming in the afternoon.
• The “Top Producer Power Hour” page will have an intro welcome video at the
top that features Jeanne, and other TP columnist/personalities.
• During the hour, the following items are posted:
•
•
•
•
AgDay Agribusiness Update
News items (provided by Jeanne, Sara, Ed, etc.)
Market Analysis blog/news item (provided by a rotating group of market experts)
Weather Update (from AgDay meteorologist, weather expert, AgWeb blogger,
USDA commentary, etc.)
• On a rotating basis, the following items will be included:
• U.S. Farm Report roundtables
• Farmland update from Mike Walsten
• Gulke Group will provide special USDA report coverage/analysis, videos,
chart of the month, large spec activity
• Paul Neiffer tax tips
• Advisor Index Tool (weekly)
• Coverage from Top Producer Magazine
•
•
•
100% share of voice on Power Hour page and Power Hour specific content.
100K (minimum) monthly promotional impressions (500K at launch month).
40K page views in August during soft launch.
Net cost: $38,250 for 6-month launch package.
62

Technology Sponsorship
AgWeb’s Technology Section resides under the Farm Journal brand and
encompasses New Technology, Precision Ag headlines and Ultimate Farm
Quest. Average traffic per month is 5,500 page views.
Pricing:
Core Sponsorship
728x90
300x250
300x250
160x600
Promotion
Major units
Minor units
eNews
5,500
5,500
5,500
5,500
$
$
$
$
65.00
65.00
65.00
65.00
$
$
$
$
357.50
357.50
357.50
357.50
25,000 $ 30.00 $ 750.00
25,000 $ 10.00 $ 250.00
40,000 $ 50.00 $ 2,000.00
$4,430/month ratecard
63
Weather Sponsorship

The AgWeb Weather section is one of AgWeb’s most-visited areas and,
next to markets, may offer information with the most impact on the day to
day life of a grower.
In 2011, the weather section averaged more than 80,000 page views per
month.
•
•
•
100% share of voice in the top 728x90 unit, 160x600 unit, and the two 300x250
units
Category exclusivity in any other units in section.
Sponsorship recognition via a “Sponsor Badge” on the home page.
Budget: $14,700/month
Special addition:
The Pinpoint Weather and Radar tool launched in August 2011 and the users responded with high praise.
This additional opportunity includes:
•
•
A brand/product logo within the tool on all pages
• 48-hour forecast
• Extended forecast
• Interactive maps
• Weather alerts
Additionally, sponsor branding is included in the following promotion.
• 100,000 monthly 300x250 promo units
• One advertorial insertion in the monthly weather module in the AgWeb Daily eNewsletter
Budget: $2,500/month.
64

Virtual Events
Our new Virtual Conference platform is the perfect
opportunity for advertisers and sponsors to educate
and engage the Farm Journal audience about
technical innovation, new product releases and
industry best practices.
First virtual event is Precision Ag and can be
launched 2 months after sponsorships sold.
8 total sponsorships available
Two Tiers of sponsorships -- $12,500 and $7,500.
65

Virtual Wheat Tour
AgWeb’s Virtual Wheat Tour is a unique sponsorship on AgWeb,
including wheat information from across the nation through
numerous sources – news, blogs, association updates and user
comments.
The sponsorship is shared with six total sponsorships available,
but each sponsor receives a virtual sole sponsorship on each
page load – all ads are roadblocked for the sponsor clients. The
ads include:
•
•
•
•
728x90
300x250
160x600
290x100 text unit
Additionally, sponsors receive a small tab at the top of the page,
denoting their sponsorship and linking to a client designated Web
link.
•
•
•
A percentage of all impressions in the Virtual Wheat Tour pages.
Branding on all site promotion throughout AgWeb – 150,000 promotional
impressions/month.
Branding on Virtual Wheat Tour sponsorship badge in monthly Wheat
eNewsletter.
Cost: $4,000/year.
66
Syndication of Content

Select AgWeb content can be made available to clients
There are four options but we also will customize the options to fit individual needs.

RSS feeds:
These are available to all clients and quite simple to implement. The feeds provide content-rich
headlines to the end users but a click on these headlines will land users within AgWeb.com.
Cost: Free

Contained feeds (client managed):
AgWeb supplies the headline and body copy in a negotiated format (database table, etc.) and the
client’s own Web group or IT department will feed the materials into the proper format. 1-4 headlines
per day are available for many topics.
Option 1: $0 setup, $1,000/month for Latest News, Crop News, Markets News, Livestock News (any or all).
Option 2: $2,000 setup fee, $1,000/month for custom content options.

Contained feeds (AgWeb managed):
AgWeb supplies the headline and body copy in a style sheet or page design in keeping with the client
Web site. The pages may be housed on the client server or AgWeb server. 1-4 headlines per day are
available for many topics.
Cost: $2,000-$10,000 setup*, $1,500/month

Video Channel
AgWeb would set up a specific video channel and player for display on a client’s Web site. Video
options include both Farm Journal Media videos and client videos.
Option 1: 1 audio/video piece added per week, $500/month
Option 2: 1 audio/video piece added per weekday, $1,000/month
Option 1: 3 audio/video pieces added per weekday, $500/month
*-Custom options may require more or less setup, which will be charged on an hourly basis.
67
Lead Generation: White Papers
AgWeb offers a fully managed program designed to match targeted groups of buyers and sellers through high
interest content:
The program is 100 sales leads for $5,000

It’s not about the media. It’s about the leads. AgWeb will utilize its media in the best manner possible to achieve the 100 leads.
Not just any leads, Farm Journal Media leads

Farm Journal Media and AgWeb have strong ties to business-minded farmers throughout the United States, your customers
and potential customers.
The leads are right on target to your product

Use AgWeb content to find the audience that cares about your product and faces the problems that your products address
Start getting leads right away

Leads can be set up to be delivered instantly, nightly, weekly or at the end of the program, delivered directly to you or your
sales department.
Guidelines are in place to ensure success

Press releases won’t result in leads, so each white paper is reviewed for its value to AgWeb’s typical farming audience.
Engage the audience with your material

Helpful content allows producers to interact with you and your promotional messages without it being a direct sales pitch.
Typical turn-around time is 11 business days

Our process takes white papers through editorial review, creation of the promotional elements and producing the appropriate
forms.
The base program is national in scope
Regionalized or heavily targeted campaigns will require case-by-case pricing.

The Fine Print



The $5,000 price for 100 leads is based on a national campaign with no or very general qualification criteria.
Promotion timing and elements are controlled and managed by AgWeb.
AgWeb/Farm Journal Media reserves the right to deny any asset that does not meet the established criteria for the
program.
68
Lead Generation: Webinars
AgWeb offers two options for clients for hosted Webinars:
Client-Directed Material
Working with the client, AgWeb constructs a Webinar based on
the topic selected by the client. In addition to project
management, hosting the registration process and managing
the event, clients receive a multimedia promotion package
designed to maximize registrations that includes:




An eblast to 25,000 recipients
An advertorial inclusion in AgWeb Daily eNewsletter
60,000 front page text unit ad messages
130,000 ROS promotional ad units throughout AgWeb.
Cost is $13,000.
(This package is designed to draw between 50-200 registrations, but no
guarantees are made due to the heavy correlation between registrations and
the client’s chosen topic.)
2014 Webinar Topics
• 6 Tactics That Push Margins In Your Favor (June 17,
12 p.m. CST)
• Smooth Sailing: The Safe, Legal Drone Experience
(July 15, 12 p.m. CST)
• Pocket-Sized Profitability (August 12, 12 p.m. CST)
• Secrets of a Cash Rent Negotiation Pro (September
16, 12 p.m. CST)
• Marketing 101: Lock In Profits (October 14, 12 p.m.
CST)
• Tax-Slashing Strategies (November 11, 12 p.m. CST)
• Weather Rx: Beat the Forecast (December 16, 12 p.m.
CST)
AgWeb Editorial Material






AgWeb: 150,000 co-branded promos
Ad Network: 150,000 co-branded promos
Retargeting: 150,000 co-branded promos
E-mail: Co-branded invitations to 50,000 or the most-relevant
growers
Other elements: Branding and acknowledgment live during the
webinar, registration page branding, signup acknowledgement
branding, registration e-mail list, opportunity to include pertinent
collateral as thank you for attendance.
Cost: $8,000/webinar, $7,000/webinar for 3, $6,000/webinar for all 7.
69
Microsites

Knowledge Centers are micro-sites that contain a
mixture of client-supplied content and content from a
third party.

Knowledge Centers can take many shapes but
all packages must contain the following:

Setup and hosting charges

Promotional packages to drive traffic

On-site and via e-mail newsletters or
custom e-mail

Third-party editorial support

Estimated cost for Knowledge Centers:
$15,000 (three-month total).
Knowledge Centers were designed to give a client a chance to be an expert on a given topic through a
functional Web presence and place the information in front of AgWeb’s large audience.
70
Events
Events throughout the year that are planned for editorial coverage can have sponsorship attached. The sponsorship
includes:

Sponsorship recognition throughout AgWeb and in the specific event section.

Strong share of voice within the section.

Package of promotional ads including sponsor’s branding.

Inclusions in relevant eNewsletters.

Advertorial options within the section (marked as advertising).

Events available for sponsorship:
World Dairy Expo
$6,000
Cattle Industry Annual Convention & Trade Show
$6,000
AgConnect Expo
$10,000
National Farm Machinery Show
$10,000
Commodity Classic
$10,000
Farm Bureau Convention
$10,000
AgWeb Radio – LIVE!
Add an AgWeb Radio remote
appearance sponsorship for
just $5000 more and take your
message to the digital airwaves.
Special events like Corn College and Crop Tour come with special sponsorship packages as well. Talk to AgWeb operations for
more details.
71
Events
Top Producer Seminar extentions:

“Prepare for the Event”

An eBlast prior to the show to registered attendees

Preparing all attendees with the latest information

Sponsor can highlight booth information or promote Lunch and Learn attendance

Content no less than 2/3 edit, 1/3 advertorial.

$1,000

Top Producer Seminar Update eNewsletter

Two-time update on the news coming out of the event. Pointing to articles, blog updates, video and audio

Delivered to 50,000+ Top Producers during the week of TPS.

300x250 ad units within the eNewsletter

Open for a featured sponsor ($1,500) and a secondary sponsorship ($1000).

$1,500 or $1,000

Lunch and Learns digital version

We would record participating L&Ls and post them in a library on AgWeb

Leads would be sent to participating clients on a weekly basis (50 leads/$2,500)

Editorial review would be necessary for lead promise

$4,000 ($1,500 setup/filming)
more details.
72
Events
Executive Women in Ag

“Three EWA webinars

Top Producer will be putting on three EWA-focused/editorial webinars

Sponsor would have branding on all promotions and 100% SOV during the webinar

Sponsor acknowledged during Webinar and in pre and post communication with attendees

$6,000 or $2,500 per webinar
Sept. 13: Coping with Labor Pains (could be focused on
essential labor, incentive plans, creating a culture, how to create
an evaluation, necessary documentation)
Oct. 11: Health care Options for Small Businesses/What you
need to know about the Patient Protection and Affordable Care
Act (PPACA)
Nov. 8: Planning Your Tax Strategy
more details.
73
Sweepstakes

AgWeb offers a turn-key approach to Sweepstakes, which includes:

A microsite hosted on AgWeb for two months, containing sign-up page, rules and
other pertinent information

1.3 million ad impressions pointing AgWeb guests to the microsite

References to microsite within AgWeb Daily

Full reporting of information (registration data plus click-throughs on banners and
page views within microsite)

6.2 million billboard impressions on AgDay Television with flexible availability.

Turn-key cost: $25,900
74

AgWeb Menu of Products

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