AUDIENCE: 130000+ HISPANICS

PO Box 3975, Bridgeport, CT 06605
Tel: (203) 335 1450
www.radiocumbre.am
Southwestern Connecticut’s only 24-hour All Spanish Station
E-Mail us at [email protected]
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STATION PROFILE
FREQUENCY…………..1450 AM
POWER…………………1000 (1K)
OWNER: Radio Cumbre
Broadcasting, Inc.
TRANSMISSION BASE…….
Bridgeport, CT
HOURS…………………24 Hours a day
AUDIENCE: 130,000+ HISPANICS
25 to 54 years old; baby boomers and above (the largest segment of the nation’s
population); heads of household; new families; this is the most hotly sought after
demographic in the country because of it’s buying power and buying needs. When
your advertising message is heard on WCUM-Radio Cumbre Broadcasting, Inc.;
listeners are those people making buying decisions for families of four or more.
PO Box 3975, Bridgeport, CT 06605
Tel: (203) 335 1450
www.radiocumbre.am
WCUM's Mission Statement
WCUM-1450 AM is owned by Radio Cumbre Broadcasting, Inc. a Connecticut
corporation founded in April 16,1989. WCUM-AM is a broadcasting facility located in
Bridgeport. Bridgeport is Connecticutʼs largest city. It also has the largest Hispanic
population in the state as well as Fairfield County.
WCUM-AM is the first and only full-service (24-hours a day, seven days a week)
Spanish-language radio station in Fairfield County which covers a geographical area
from Milford to Norwalk, north to Danbury.
The stationʼs main objective is to inform, entertain, educate and bring to the
forefront all events that effect or are of interest to the Spanish population of
Fairfield County. Since the station went on the air in Spanish two decades ago, it
has become the heart and soul of the Hispanic Community.
The stationʼs mission is to educate by challenging the Community to become
active through dialogue and debate. Radio Cumbreʼs entrepreneurial spirit is
embraced by the Community, Businesses, and the private sector. Our air- waves are
widely used by Community leaders, politicians and people involved in all aspects of
community affairs. For its many public services, Radio Cumbre has earned a solid and
trusted reputation. The Connecticut General Assembly is just one of many statewide
organizations recognizing WCUMʼs owner Pablo de Jesus Colon with plaques and
awards.
Throughout its 20 years of continuous uninterrupted programming, this one-of-akind Radio Station has attracted a huge audience which grows bigger every year. The
station keeps its vast listenership because of its unique blend of programming. WCUMAM is not just entertainment; it contributes to a particular way of life.
1862 Commerce Drive, Bridgeport, CT 06605
Tel: (203) 335 1450
www.radiocumbre.am
24 HOURS IN SPANISH -- THE VOICE OF BRIDGEPORT
Radio Cumbre is the only 24 - hour All-Spanish Radio
Station in Fairfield County and Western New Haven
County. WCUM offers listeners the hottest, most
Popular Tropical Latin music around, But WCUM is
More than just music, Radio Cumbre is a commercial
Radio Station with its heart set on community service.
Utilizing our airwaves is the fastest and most effective
way to reach over 130,000+ Hispanics in
Fairfield County!
If you are looking
to attract a new
market for your
business let us
introduce you to
the Hispanic
market.
 Largest Hispanic population in the State of Connecticut
 Connecticut’s largest city is BRIDGEPORT, with a whopping 1/3 of the
population being Hispanic.
 Hispanics are the fastest growing major segment of Connecticut’s population!
You can’t afford to miss this huge market. You can reach them by advertising
in the Spanish language through WCUM, the only 24-Hour Hispanic radio
station in Fairfield County.
OTHER PROGRAM HIGHLIGHTS
CNN Radio News, El Traqueteo de la Mañana, Tapon Tapon con Milito Pion,
La Hora de la Bachata, El Super Bachatazo, La Ley Con Sabor (Mexican)
and Reggaeton!
HISPANICS ARE NOW
CONNECTICUT’S LARGEST
MINORITY GROUP
“The estimates suggest that Hispanics now
outnumber non-Hispanic blacks in five counties:
Hartford,…Fairfield.”
Connecticut
NY Times 11-27-00
Hartford; Growth in Hispanic population an influx of Latin American
immigrants is contributing to a rapid growth in the state’s Hispanic population,
and they may soon become Connecticut’s largest minority group, population
estimates from the census bureau suggest. Hispanics had been projected to
eclipse non-Hispanic blacks as Connecticut’s largest minority before 2015. But
that demographic milestone appears to be approaching much more rapidly than
had been projected. The estimates suggest that Hispanics now outnumber nonHispanic blacks in five Counties: Hartford, Tolland, Windham, Litchfield and
Fairfield. (AP)
So, you want to reach the Hispanic Market...
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
… any questions? Call us, (203) 335-1 450
Trumbull
Shelton
Stamford
Stratford
Orange
New Haven
Milford
BRIDGEPORT
Derby
Norwalk
Fairfield
Danbury
Greenwich
Ansonia
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