presentation

Driving Customer Behavioral Insights and the
Retail Experience with Usher
The Usher Security app replaces passwords,
physical tokens and keys
Physical badges
Passwords
Hardware tokens
Keys
Delivers enterprise security without the sacrifice
What does Usher do?
Three major types of use cases
Logical Access:
•  Authentication into digital assets: web portals, VPNs, workstations
Physical Access:
•  Unlocking access to physical spaces: buildings, gyms, garages, events
Identity Intelligence (Usher Professional)
•  Understanding users in order to better secure and manage your
enterprise: emergency response, customer engagement (loyalty and
marketing), employee productivity, resource optimization, security
reporting and analysis
Usher Badges
Security badges deliver functionality, security, and telemetry
Security
Functionality
• 
Access facilities
• 
Unlock computer
• 
Log into a VPN
• 
Check into location
• 
Start equipment
Access requirements
•  Multi-factor authentication
Employee Badge
•  Biometric
•  Location-based
•  Time-based
Jonathan
Telemetry
Workforce analysis
•  GPS log and tracking
•  Bluetooth log and tracking
•  Logging and Reporting
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Geo-fencing & Time-fencing
Limit access based on location or time
Simplify Provisioning & De-provisioning
Deploy badges with ease, including temporary badges
Harness the power of robust analytics
Identity intelligence use cases
Build Custom
Reports
Operational
Visibility
Optimization
Reduce Waste
Improve
Processes
Detect
Anomalies
Have full control
See the activity of both
Use the data insight
Keep your enterprise
Ensure that on-going
Secure your
on what data to
your employees and
gathered from the
profitable by reducing
performance of all your
enterprise by
incorporate into
enterprise resources in
enterprise environment
wastes in both areas
enterprise assets by
pinpointing logical
fully tailored and
a holistic and
to make better
of little or none user
reducing bottlenecks,
and physical
exportable reports
expansive view or drill
business decisions on
activity
tracking maintenance,
security data
down for more
how to address user
and reducing
anomalies in real-
granular details
constituencies
downtime
time
Usher for a retailer’s internal use
Digital Keys
Employees can tap on digital key in the Usher app to unlock a physical access point.
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Usher Security
Secure mobile access to physical gateways
Digital key
Bluetooth reader
Beacon
QR scan
NFC tag
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Use Usher to Analyze the Enterprise
Intelligence helps drive both security and workforce efficiency
Usher
Databases
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Secure Access
Detect and Log
Endpoint Data
Drive Analysis
Usher Professional for Workforce Productivity
Use case Examples
Select and Contact
Instantly see and locate
Usher users around you
Communicate with them with
a touch of a button
View the user or resource’s
activity history
Internal Use Case: Step-up Authorization
Use QR Code, Usher Code (OTP), and Touch ID for High Value Transactions
Usher Professional
Identity intelligence use cases
Time &
Attendance
Communication
Reporting
Clienteling
Productivity
Emergency
Response
Replace
Communicate with
Create a clear
Track customer
Ensure employee
Respond faster and
timesheets by
an individual or a
audit trail of the
usage and
and resource
smarter to
allowing
group on the fly
daily, weekly, and
dynamically deliver
productivity by
emergencies by
employees to
via text message,
monthly reports of
customized
viewing user real
communicating,
check in and out
voice call, email
employees or
marketing materials,
time location, all
tracking and
of their shifts
and push
resources
coupons, loyalty
interactions and
managing users in
rewards, etc.
trends
real time
notifications
Usher for consumer engagement
Identity Intelligence is Key to the 21st Century
Identity intelligence is “the process of
gathering data about identity and access,
and converting it to information and
knowledge for action-oriented insight and
intelligent decision making in IT and
business”
“Managing Identities and Access Will Be
Critical to the Success of the Internet of
Things.”
Aggregate
logical
access
information
Aggregate
physical
access
information
Normalize
data
Link to user
identity
Visualize
and report
Usher SDK
Embed Usher functionality into your native mobile apps and websites
•  Get the features of Usher while maintain your brand,
look & feel
The SDK extends
Usher functionality
to your mobile apps.
Biometrics
•  Authentication & Login
•  Step-Up Authorization
Geo-fencing
•  Workflow Authorization
•  Data Services
•  Telemetry via Beacons
Telemetry via
Beacons
Peer-to-peer and
app
authentication
A live loyalty card
Live Link to your brand
!
!
Omni-Channel Identity for all interactions
!
Redeem coupons and vouchers
for products
!
Present
tickets at
events
Send coupons
!
!
!
Present loyalty card
at the store
Send vouchers
!
Send tickets
Your store or
organization
!
197 Points
Status: Gold
!
!
Authorize
transactions with a tap
!
Validate
identity over
the phone
!
Send messages
!
Send loyalty points
!
Proximity sensing
to offer a VIP experience
Log in to
websites without
passwords
!
*Some functionality described requires custom Services engagement or SDK integration
Geo-fencing and micro-location
Notify consumers within a defined area around retail venues of special offers
Draw cardholders into stores
or store sections
Usher Use Cases: Customer Experience Enhancement
Bluetooth Beacon Features:
•  Micro-Location that is more precise than GPS
•  Beacons can be configured in three ways: proximity
logging, physical access, and integration with logical
workflows
Use Cases for Retail:
•  VIP alerts to staff for white glove treatment
•  Request service while broadcasting location
•  Proximity detection (for personalization)
An Omni-channel Identity.
A single easy way to identify yourself in any channel
In-Person
Indicate your presence and
identity to people and systems
around you
Get VIP service just by showing up
Gain quick entry to events
Over the Phone
Prove your identity over the phone
by speaking your Usher code
No more security questions…
mother’s maiden name or first pet
Online
Log into shopping accounts by
scanning the QR code on the
screen
No more passwords to remember
Usher Use Cases: Two-Way Phone Verification
Allow You to Validate Customer
“I’m Raymond Hsu, Usher Code
0-4-2-8.”
“Verified. Pulling up your account now.”
Allow Customer to Validate You
“Customer service calling about a
recent order, Usher Code 0-3-8-9.”
“Hey Jake, what’s going on?”
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A million cards sent in minutes
Customers can download their card to their phones with a few taps
Design
Step 1: Design the card
using a simple wizard
Send
Step 2: Send to millions
via email or text message
Load
Step 3: Get the app and
load the card
email
iOS and Android
Millions
SMS
Analytics to provide complete visibility
Oversee the distribution and usage of Usher loyalty cards
Customer Success Story: SenHeng
Use Case:
Issue employee badges and customer loyalty cards that take advantage of
beacons with Usher. Employee badges give SenHeng the ability to track time
and attendance. Customer cards give SenHeng the technology to create a
customized user experience with a streamlined loyalty program.
Why SenHeng selected Usher:
•  Integrate into own app via SDK
•  Customer loyalty program and marketing
•  Wanted deep identity intelligence data
•  Simple and accurate reporting of employee time and attendance
•  Innovative use of beacons
Usher by the numbers
•  200K customers
•  2K employees
Customer Profile:
SenHeng is Malaysia’s largest
electronic retail chain.
Customer Success Story: SenHeng
Current Use Case
•  Identity Intelligence
Number of Users
•  200,000 premium retail members
Value Proposition
•  Senheng needed a cutting edge, user-friendly identity system to build into their loyalty
•  Usher identities can be easily created and distributed as the loyalty program grows
•  Usher’s dematerialized badge differentiates Senheng’s loyalty app and builds its
brand as revolutionary and forward-thinking
Industry: Retail
HQ: Kuala Lumpur, Malaysia
Customer Profile:
SenHeng is Malaysia’s
largest electronic retail chain.
Why Senheng Selected Usher
•  The pilot with 1,500 employee users allowed them to improve monitoring employee
attendance and time
•  Usher provides a secure means of verifying their customers’ identities
•  Usher’s instant badges make it a seamless and scalable solution
Future Plans for Expanding Usher at Senheng
•  Expand Customer loyalty application to all customers
•  Extend application to Senheng’s new MVNO business
Potential Opportunities
•  2 million customers
Senheng EZ Credit
Money spent on cellular plan turns into points redeemable for discounts on electronics
Thank you!