[email protected] [email protected]

[email protected]
[email protected]
1
-Whitelock
1
-Koch
-Kumar
3
-Kramer
4
-Root
2
1
-Johansson
-Root
3
-Johansson
2
GDP
GDP
CBU
p
RMSEA
GFI
AGFI
PGFI
PGFI AGFI GFI RMSEA
PGFI AGFI GFI
Chi-Square
GFI
NFI
GFI
AGFI
RMSEA
RMSEA
"
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Providing a model to analyzing and choosing foreign markets in
car industry
Mahmoud Firouzian
Associate Professor of Management, University of Tehran
[email protected]
Samad Najafi Majd
M.S, University of Tehran
[email protected]
Mohammadreza Lali
M.S, University of Tehran
Hosein Rezapour
M.S, University of Allame Tabatabaei
Key words: International Marketing, Evaluating International Market, Foreign Market Selection
Model, Structural Equations Modeling
Abstract
Researchers in their reviewing of international market literature which practical experiences
in Iran indicate it demonstrate that to choose a foreign market there are two approaches:
Expansion and Systematic approach. Firms that use expansion approach, through the
culturally and geographically similar markets starts working in international markets.
However, in systematic approach, firms use a set of measures to choose a suitable foreign
market.
Most off the models have been introduced ever to choose target markets systematically, do
not adapt with exporters decision making process. So in this study we have tried to present a
conceptual model of affecting factors on exporters' decision making process: economic,
general, legal, competition, cloture, and geography environment and firms' competency. To
create model, a questionnaire was used to collect Tehran car exporters and experts' opinions,
and then it was analyzed through structural equations modeling technique. Finally the
presented model provides a good decision making tools for exporters.