2015 Sponsorship Deck - Cider Week Finger Lakes

OCTOBER 2ND OCTOBER 11TH
2015
@CIDERWEEKFLX
#CIDERWEEKFLX
Crafting the Cider Comeback!
Reviving America's Orchard Heritage
Photo: FirstPress PR
Be part of a thriving new
industry creating distinctive
products and reviving orchards
across New York State!
• Fastest-Growing Alcoholic
Beverage Category? It’s Not
Craft Beer. American hard cider
production more than tripled from
2011 to 2013, from 9.4 million
gallons to 32 million gallons.
—Time, April 2014
• Now cider is making a hard-core
comeback bringing a versatile
drink to more taps and promising
big economic gains for orchards in
New York. — USA Today, October 2013
Over the past few years, hard cider
has slowly made its triumphant
return to frosted mugs and sticky
bar counters. According to a report
in 2012, the top ten ciders gracing
American bars, booze stores, and
home refrigerators surged by 62.6
percent, a number that reflects the
$90 million dollars of fermented
apple juice consumption.
— Vice News, November 2013
• New York is blessed with bountiful
fruit, and the list of orchard-based
regional cider producers keeps
growing.” — Village Voice, October 2013
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Finger Lakes Cider Week celebrates the region’s
farmhouse cider by featuring it prominently in the
area’s top restaurants, bars and retail shops,
helping to build appreciation and demand for this
distinctive beverage.
Restaurants,Wine Bars & Pubs
Hazelnut Kitchen, The Rongovian Embassy
Maxie’s Supper Club, Just A Taste, Coltivare, Argos Inn
Felica’s Atomic Lounge, Madeline’s,The Stonecat Cafe
Dano’s Heuriger, Lake Drum Brewing, Microclimate Wine Bar
Goodluck Restaurant, Cure Restaurant and many more
Retail Stores
The Cellar D’or, Red Feet Wine Market and Spirit Provisions
Finger Lakes Cider House, Sparrows Fine Wines, Northside Wine
and Spirits, Finger Lakes Beverage Center and many more
Outdoor Markets
Ithaca Farmers Market, Downtown Ithaca Alliance
Trumansburg Farmers Market, Seneca Falls Farmers Market
and many more
Cider Week FLX Sponsorship Opportunities
Finger Lakes Cider Week
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Cider Week FLX Sponsorship Opportunities
“Interest in cider has piggy-backed
on both the craft beer and foodie
trends, in which a sizeable swath of
consumers devotes a considerable
amount of time, effort, and dollars
to regularly seeking out new,
interesting, typically local flavors.“
—Time, April 2014
“Ciders attract a younger, more
affluent consumer.” —Nielsen report,
November 2012 “Small Cider Category Poised
for Big Growth”
Cider Week provides access to
affluent, educated and diverse
(ages 25-50) beverage and food
enthusiasts all over New York State
by hosting events, tastings and
dinners at more than 65 of the
Finger Lakes region’s top
restaurants, bars and merchants
particpating in Cider Week
Highlights from past Cider Week FLX
• 10 days of events, classes, tastings, pairings, special dinners all
over the Finger Lakes region including:
Ithaca’s Apple Harvest Festival - 3 day celebrations on fun,
food and apples
Redbyrd Cider Maker Dinner - with Hazelnut Kitchen
Apples! Apples! Apples! - at the Trumansburg Farmers’ Market
Gifts of the Apple - Hands on skill sharing with FLX cider makers
Science Caberet - With Malus & Forethought: Gavin Sacks’
perspective on hard cider.
• 5k postcards and 150 posters distributed to all participating locations
• Participation in Cider Week FLX doubled in 2014 from 2013
• Amount of cider produced by participating cideries more than
doubled in 2014 from 2013
Cider Week FLX 2015: What to look forward to
• Premier Finger Lakes cideries join together to celebate the craft cider revival at Cider Week FLX 2015
including:
Bellwether Hard Cider and Wine Cellars, Black Diamond Farm, Blue Toad Hard Cider, Cider Creek Hard
Cider, Eve’s Cidery, Good Life Cider, Harvest Moon Cidery, Hazlitt’s Orchard & Cider, Lake Drum Brewing,
Redbyrd Orchard Cider, South Hill Cider, Three Brothers Winery & Estates and more to come!
• Cider Week FLX is the proud recepient of a NYS grant allowing us to update and create new avenues to
promote cider week content and our sponsors through advanced marketing platforms including a new
website due in August
• 5 of the cideries participating in Cider Week 2015 were recognized in an Eater.com article “20 of America’s
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Cider Week FLX Sponsorship Opportunities
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Cider Week FLX Sponsorship Opportunities
Cider Week FLX Sponsorship Packages
$1,000 and up
Main Sponsor
• Preferred logo placement on all Cider Week FLX promotional materials
• Preferred logo placement included in promotional e-blasts
• Preferred logo and hyperlink on Cider Week FLX website
• Finger Lakes Cider gift basket valued at $500 including a variety of Finger Lakes
produced cider
• 4 tickets to any cider dinner taking put on by Finger Lakes Cider Week, October 2nd
through October 11th, 2015. All 4 tickets do not have to be used at one dinner.
$500
Premiere Sponsor
• Preferred logo placement on all Cider Week FLX promotional materials
• Preferred logo placement included in promotional e-blasts
• Preferred logo and hyperlink on Cider Week FLX website
• Finger Lakes Cider gift basket valued at $250 including a variety of Finger Lakes
produced cider
• 2 tickets to a cider dinner at Coltivare in Ithaca, NY.
$250
Supporting Sponsor
• Logo on Cider Week postcard and poster
• Logo on Cider Week FLX website
• Logo on Cider Week FLX email blasts
Seize your chance to be a leader in the real
cider revolution!
To become a sponsor, please contact:
Katie Roisen
Campaign Manager, Cider Week FLX
585-472-4991 (cell)
[email protected]
Deva Maas
Co-Coordinator, Cider Week FLX
[email protected]
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Cider Week FLX Sponsorship Opportunities
MAKE CHECKS PAYABLE TO:
Finger Lakes Cider Alliance
MAIL PAYMENTS TO:
4491 Reynolds Rd
Trumansburg, NY 14886