Media Kit - Pacific Coast Sportfishing Magazine

BAD WEATHER BLUEFIN
DEL REY DAYS
SEE YOU AT THE PCS FESTIVAL
CHECK OUT OUR 2016 EL NIÑO BUYER’S GUIDE!
SHARKS AND YAKS
YO FIND
DUNUGR OWN
EN
CRABESS
FISH
ERY
A BLUE
THANKSGIVING
NO
KELP
CALICOS
NEW TACTICS
BLUES ON
TURKEY DAY
WEEKEND?
IT’S LOOKING
THAT WAY!
FROM MEXICO
TO PANAMA
HEY AMIGO! WE’VE GOT YOU
COVERED IN OUR 2016
INSIDER’S GUIDE
OIL
RIGS
OF
LIFE
GET READY
TO RUMBLE!
PCS FESTIVAL KICKS
TO KEEP YOU
IN THE GAME
Off the Grid
FEB 19-21!
INSID
E!
2 FORYOUR
1
TO TICKET
FESTTHE
IVAL
FISHING
ARTIFICIAL
REEFS
CAN BE A WASTE OF
TIME, UNLESS YOU
KNOW HOW TO
UNLOCK THEIR
SECRETS
OFF THE SEASON
FEB 19, 20, 21
FLOAT PLANE OPTIONS CAN TAKE YOU
TO ALASKA’S HIDDEN HOLES
GOING
LONG!
STRIKE!
OUR 34TH ANNUAL
ADVENTURE,
FUN AND
AMAZING
GAMEFISH
AWAIT LONG
RANGERS
BILLFISH
TOURNAMENT
PREVIEW
FALL
YELLOWS
FISH THE UPWELLINGS
LIVE BAIT
CHRONICLES
MANAGING YOUR
BAIT TANK CAN BE THE
KEY TO SUCCESS
TO KEEP THE
ACTION GOING
INSHORE
APPROACH
TO OFFSHORE
FISHING
HOOP
IT UP!
$3.99
•
OCT 2015
OOOOPAH!
HOW TO ZIG WHEN THE
MESSAGE BOARDS SAY ZAG
PCSPORTFISHING.COM
SEPT 2015 • $3.99
BEATING THE
COMMERCIAL
GUYS TO THE
BIG BUGS
PCSPORTFISHING.COM
VARIETY ISLAND
HAPPY TRAILS TO YOU, PACKY
THE
AMAZING
SAGA OF
RANCHO
BUENA VISTA
HEAVYWEIGHT
BOUT
Includes
the Likes of
John Wayne,
a German
Countess
and General
Eisenhower
DO YOU HAVE THE
RIGHT STUFF TO GO
16 ROUNDS WITH THESE
MASSIVE BFT?
MARK
WISCH
Make your
photo
frameable
for the
cover of
PCS!
LOVE THOSE LONG-RANGE MARLIN
TRY THESE
TIPS FOR
DORADO,
YELLOWS
AND TUNA
UNDER
PADDIES
BLUEFIN ON
THE CORTEZ
THE
NEW
NORMAL
JUST ABOUT ANYTHING CAN
HAPPEN THIS YEAR, BUT
MEANTIME THE HALIBUT
ARE BITING!
LONG BEACH
HARBOR RIPRAP
FORGET THE
BREAKWALL,
IT’S ALL ABOUT
GET TING RIPPED
AS IN RAP
TODOS SANTOS
CALICOS
BUT DON’T BRING
YOUR SISSY TACKLE,
THESE BASS ARE
STREET TOUGH
FOUR BASS...
ONE BAIT?
GOING NATIVE
HANDLINE FISHING
IN KONA
IMPROVE
YOUR DEEP
GAME
TRY THESE TIPS
FOR TARGETING
DEEP-HOLDING
YELLOWTAIL
BASS,
BARRACUDA,
BONITA
RUN ’N’ GUN FOR TUNA
PCSPORTFISHING.COM
E BEST
SEE TH
MEET S
BOATS &
P CAPTTAIN
YOU
THE TO
CAN GETIO
N
WHO TH
E AC
INTO
INSIDE!
YOUR
THE DON OF DANA WHARF PUT THIS JUNGLE ISLAND ON YOUR BUCKET LIST
FIRST
CABO
RUN!
The Saltwater Magazine for America’s West Coast and Beyond
PCS’S DREW LAWLER
MAKES THE PASSAGE ON
A 48-YEAR-OLD WOODY.
FUN FISHING ASIDE,
THEIR ‘CLOSE ENCOUNTER’
MAY SURPRISE YOU!
TICKET
YE ARS!
The Saltwater Magazine for America’s West
PRINCE
OF A
TUNA
Also!
CAN IT GET
ANY BETTER?
MARK WISCH SAYS
‘OH, HECK YEAH!’
H
EVOLUTION OF
LONG-RANGE
TACKLE
TARGET BIGGER FISH
ON SLOPES AND WALLS
GO WHERE FEW DARE TO FISH
OCT 2014 • $3.99
PCSportfishing.com
Coast and Beyond
ATIN G
PCS’s BILL DePRIEST
ON HIS QUEST FOR
A TONNER
(HA! WE THOUGHT SO!)
MARCH 2015 • $3.99
APRIL 2015 • $3.99
FESTIVAL
PCSPORTFISHING.COM
CE L E B R
YEARS!
2-for-1
SMALL BOAT BIG ROCKFISH // WARM-WATER OPTIONS
+
HOW WELL
DO YOU KNOW YOUR
BOAT TRAILER?
PCSPORTFISHING.COM
A GUIDE’S GUIDE
TO SAN CLEMENTE
ISLAND
AND THEY’RE HUMONGOUS
JANUARY-FEBRUARY 2014 • $5.99
PCSPORTFISHING.COM
FAST BOATS AND
LIGHT TACKLE
INNOVATIONS MAKE
CHASING TUNA FUN
BIG COASTAL
YELLOWTAIL
THEY’RE HERE, THEY’RE LOCAL
AL MEEEETT ISSUE!
ANNUH
T E FL
BUYERS
GUIDE 2014!
ITS ISOLATION
AND RARE
FEATURES
MAKE IT A
MUST-STOP
LOCATION
FOR PRIVATE
BOATERS
THE THREE B’S ON
SPINNING GEAR
HEADLINES
FESTIVAL SEMINARS
MAY 30&31
IN MANY
WAYS, WE’RE
WELL INTO
THE SEASON
You just may
amaze yourself
with your
catches
PCSPORTFISHING.COM
DO YOU KNOW ABOUT THE CCA?
COASTAL ALBIE FARMS WINTER OF NO DISCONTENT MPA BASELINES
SPRING
INTO
SUMMER
ACTION
NOW!
REDISCOVERING
CRANKBAITS
DON’T LET THEM OUTSMART YOU WITH THESE 5 TIPS
JULY 2015 • $3.99
PCSPORTFISHING.COM
FISHING
AGAINST
THE
CONDITIONS
THERE’S
GOLD IN
THEM
KELPS
IT’S A
KODAK
MOMENT
DUST OFF YOUR
TUNA PLAYBOOK
3 SIMPLE SECRETS
FOR SUCCESS
SEE YOU AT THE PCS FESTIVAL MAY 30 & 31ST!
BLUEFIN REG CHANGES? TALE OF TWO TAILS GET READY TO CRANK
JOE ANGLER VS JOE COMMERCIAL THE REAL SCOOP ON A SEA LION ATTACK
NEXT TIME YOU COME ACROSS
A BOIL, “POP” ’EM!
ARE YOU RUNNING OVER FISH TWO OR
THREE MILES OUT FROM THE HARBOR?
WHAT’S IN
YOUR WAKE?
UNDERSTANDING YOUR HULL AND ENGINE’S
ROLE IN TEASING UP GAMEFISH
MAKING
TUNA POP!
AUGUST 2015 • $3.99
MEDIA
KIT
2016
SPORTBOAT ROUNDUP GO FLY A KITE LONG RANGE PIONEER
TEST YOUR OLD-TIME LINGO
WILD JUSTICE
APPRECIATION FOR THE
THIN GREEN LINE OF
WILDLIFE ENFORCEMENT
MAY 2015 • $3.99
POPPING IN PANAMA
WOMEN OF THE WEST
THESE GALS CAN
OUT-FISH YOU
PCSPORTFISHING.COM
JUNE 2015 • $3.99
NOV/DEC ’15 • $3.99
SANTA BARBARA ISLAND SECRETS
MOTHERSHIP
KAYAK TRIPS
PCSPORTFISHING.COM
JAN/FEB ’16 • $3.99
NOT! BUT YOUR SENSE
OF ADVENTURE WILL
BE STIRRED BY OUR
ANNUAL GUIDE TO
ALASKA AND BC!
MARCH ’16 • $3.99
BIGFOOT SIGHTINGS?
PCSPORTFISHING.COM
PCSPORTFISHING.COM
THE FEATHER
MERCHANTS
OF
YESTERYEAR
H
CALICO BASS
TAGGING
PROGRAM
WAHOO
TACTICS
BOB HOOSE
DUSTS OFF HIS
PLAYBOOK FOR
‘NOW LOCAL’
WAHOO!
2
I PCSportfishing.com I Like Us On Facebook
FALL
YELLOWS
FISH THE UPWELLINGS
TO KEEP THE
ACTION GOING
HOOP
IT UP!
BEATING THE
COMMERCIAL
GUYS TO THE
BIG BUGS
$3.99
PCSPORTFISHING.COM
•
Sportfishing got its start on the
West Coast when the founder
of the Tuna Club, Charles
Holder, hooked the first tuna on
rod and reel in 1898. And we
still lead the U.S. recreational
fishery today with the greatest
variety of fishing. Our enormous
fishery stretches from the wilds
of Alaska, through the scenic
inlets of British Columbia, down
through thousands of miles of
coastline including Washington,
Oregon, California, Mexico and
all the way to the Hannibal
Banks off Panama, covering over
7,000 miles in all.
We have the largest fleet of
sportboats, we stage the most
prestigious marlin tournaments
and we have more fishing lodges
and resorts than any other place
in the world. We also boast tens
of thousands of privately owned
boats and yachts.
Come grow your market share
with us. Brand your products in
Pacific Coast Sportfishing ... the
West Coast’s leading saltwater
magazine.
ADVENTURE,
FUN AND
AMAZING
GAMEFISH
AWAIT LONG
RANGERS
OCT 2015
Pacific Coast Sportfishing
is a media brand focused
on delivering the very best
in reading entertainment
for saltwater fishing from
Alaska to Panama, with
a special emphasis on
Southern California and
Mexico. We cover “how
to” techniques for the
world’s most diverse and
exciting fisheries, along
with the tackle, equipment
and boats you will need
to enjoy the sport to the
fullest. We also produce
the Sportfishing FESTIVAL,
Southern California’s
highly acclaimed fishing,
tackle and boat show for
consumer enthusiasts.
TEST YOUR OLD-TIME LINGO
GOING
LONG!
BAD WEATHER BLUEFIN
DEL REY DAYS
SHARKS AND YAKS
A BLUE
THANKSGIVING
BLUES ON
TURKEY DAY
WEEKEND?
IT’S LOOKING
THAT WAY!
FROM MEXICO
TO PANAMA
HEY AMIGO! WE’VE GOT YOU
COVERED IN OUR 2016
INSIDER’S GUIDE
Off the Grid
FLOAT PLANE OPTIONS CAN TAKE YOU
TO ALASKA’S HIDDEN HOLES
BIGFOOT SIGHTINGS?
NOV/DEC ’15 • $3.99
PACIFIC COAST
SPORTFISHING
MEDIA
SANTA BARBARA ISLAND SECRETS
NOT! BUT YOUR SENSE
OF ADVENTURE WILL
BE STIRRED BY OUR
ANNUAL GUIDE TO
ALASKA AND BC!
PCSPORTFISHING.COM
VARIETY ISLAND
OOOOPAH!
HAPPY TRAILS TO YOU, PACKY
MAKING
TUNA POP!
NEXT TIME YOU COME ACROSS
A BOIL, “POP” ’EM!
HEAVYWEIGHT
BOUT
DO YOU HAVE THE
RIGHT STUFF TO GO
16 ROUNDS WITH THESE
MASSIVE BFT?
MARK
WISCH
We are sportfishing.
AUGUST 2015 • $3.99
3 SIMPLE SECRETS
FOR SUCCESS
PCSPORTFISHING.COM
FISHING
AGAINST
ARE YOU RUNNING OVER FISH TWO OR
THREE MILES OUT FROM THE HARBOR? THE
CONDITIONS
Download Our New iPad App @ the iTunes Newsstand I PCSportfishing.com I
3
EDITORIAL
MISSION
S
ince our inception in 1981, Pacific Coast Sportfishing has been the definitive read for saltwater fishing.
Our mission is to inspire our readers to spend more time on the water doing what they love to do –
not that they need that much encouragement. We do this by giving them creative articles filled with
information that will change the way they fish. Our dedicated team of
saltwater journalists are comprised from among the most knowledgeable
“We had to
private boat and sportboat anglers and captains found along the Pacific
subscribe to two
Coast. And when you match this quality journalism with our superb
copies because my
photography, you get a magazine that they look forward to reading cover
son got home from
to cover many times over.
school before I got
“My wife asked me
why I needed so
many fishing rods?
And since she’s an
artist, I said for
the same reason
you need so many
paint brushes.”
4
I PCSportfishing.com I Like Us On Facebook
It’s more than a passion. It’s quite
home from work
frankly an addiction. But a good
and I’d never see
addiction because it gets fathers and
that copy again.”
sons-and daughters-out spending
quality time together, and that’s a
good thing. It gets friends out of the office hanging with each other
in good natured camaraderie. And that’s a good thing too. All of this
means tremendous reader engagement. One wife stopped by our booth
at a trade show and said matter of fact, “My husband keeps your
magazine on his nightstand and reads it every night.” That’s what it’s all
about ... dreaming of that next big catch.
READER
ENGAGEMENT
ASK YOURSELF ...
When you strip away all the buzz and facts
and figures, you’re left with really just two
important questions:
1.Are these the types of readers I need to
grow my market share?
2.Do the readers spend enough time with
the magazine to see my ad?
Pacific Coast Sportfishing is literally off the charts in
both these areas. We define the term “enthusiast.”
Each of our articles has what we call “stopping
power,” the ability to hold a reader on any given
page for minutes at a time while they read and–
reread the article to be certain they gleaned all
they can from it. And of course the longer they stay
on a page, the more meaningful ad impressions it
delivers to you.
HERE’S A SAMPLING OF ARTICLES
DEVELOPED BY OUR EDITORS
• What’s in Your Wake? • First Cabo Run! • Target Bigger
Fish on Slopes and Walls • Go Where Few Dare to
Fish • Fishing Christmas Island • Yellows Off La
Jolla Kelps • Legendary Angler Ted Naftzger • Bodacious
Trophy Bluefin • High Liner Secrets for Private Boaters
• Alaska Your Way • Lovin’ Spoonful Jigs for Tuna! • A
Rod for All Seasons • Oh to Fish Like a Bird … You Can!
• Calico Bass Tagging • Wahoo Tactics • King for a Day
PLUS EVERY ISSUE OFFERS THESE
DEPARTMENTS AND COLUMNS:
FROM THE BRIDGE: Our
publisher’s page in which he offers
insights gleaned from his extensive
experience which includes
releasing an estimated 1,300
pound black marlin, landing a 165
pound bluefin tuna off Southern
California, and fishing the Pacific
Coast’s amazing lodges from
Alaska to Panama.
PACIFIC ALMANAC: Our chief
content editor’s page on the more
whimsical and sometimes political
side of fishing and quite frankly,
whatever pops into his head when
he sits down to write it.
SHORT CASTS: Interesting
catches and other short news
items of interest to our readers.
PACIFIC PALETE: Great recipes
to cook your catch
LOOKING ASTERN: Probably
our most loved and turned to
page recounting our storied
history of fishing along the
South Coast.
LOCAL KNOWLEDGE: Tips and
tricks to help you become one of
the 10% of the anglers who catch
90% of the fish.
BOAT REVIEWS: Each issue we
send our team out on the high
seas to put various boats through
the paces.
CHUMLINE: Our readers’ turns
to sound off!
TOURNAMENT LINES: We
cover the winners circle from all
the big game tournaments up
and down the Pacific Coast.
ELECTRONICS: One of our
favorite sections because
technology is always offering us
advantages in our pursuit of fish.
NEW ON DECK: Everything on,
in or under your sportfisher
KIDS CATCH: Investing time and
copy in the next generation of
tackle specifiers.
TIDES AND TIMES: Before
you ask for days off, consult
the tides for the best dates
to go fishing.
EVENTS CALENDER: With
7,000 miles of coastline plus
Hawaii to work with, there is
always something going on
somewhere.
Download Our New iPad App @ the iTunes Newsstand I PCSportfishing.com I
5
READER
SURVEY
What types of articles
do you enjoy most in PCS?
How to / Technique features
Fishing Destinations
Personality features on people
Boat reviews
Long range trips
Engine / Electronic articles
30%
21%
9%
13%
16%
11%
How many days a year
do you fish?
More than 30
45%
15 to 30
5 to 14
Up to 5
35%
16%
4%
Methodology: Stark Services, an independent data fulfillment
company, emailed this survey to the Pacific Coast Sportfishing
subscriber email list in December 2015. Within three days
Stark Services received 417 completed surveys. Stark Services
compiled the data and forwarded the results to us. Any
questions on how this data was compiled may be directed to
Stark Services at 818-985-2003 attention Maricel Zabel.
Which of the following do
you plan on buying in
2016?
Reel up to 2
Where are you considering
taking a fishing trip in the
next 12 months? 53%
Mexico74%
Central America
8%
British Columbia
8%
Alaska29%
Hawaii12%
Reel 3 or more
13%
Rod up to 2
42%
Rod 3 or more
12%
Lures79%
Other gear like bait nets, gaffs, etc. 53%
If you are planning to buy
a new boat in the next 12
months, what kind?
Center console up to 22 feet
8%
Center console larger than 22 feet
Sportfisher up to 40 feet
Sportfisher larger than 40 feet
7%
6%
2%
If you are planning to buy
an engine in the next 12
months, what kind?
Outboards up to 150HP
Outboards more than 150HP
Diesel Engines
6
I PCSportfishing.com I Like Us On Facebook
If you are planning to
upgrade your electronics
in the next 12 months,
what kind? Integrated GPS/Sounder/Radar
21%
GPS and sounder only
15%
Sounder only
3%
Radio10%
Satellite4%
Do You Wear Clothing
Made for Fishing?
9%
10% Yes82%
4%
What type of Sportboat Trips
have you done? Half day or day trips
Overnight trips
Short range trips
Long range trips
76%
71%
66%
44%
Do you own or would you
consider owning a Condo
or Second Home in the
following areas? Greater Cabo/East Cape area
Mainland Mexico
Central America
21%
7%
8%
SMALL BOAT BIG ROCKFISH // WARM-WATER OPTIONS
YE ARS!
The Saltwater Magazine for America’s West
PRINCE
OF A
TUNA
PCS’s BILL DePRIEST
ON HIS QUEST FOR
A TONNER
Also!
THE FEATHER
MERCHANTS
OF
YESTERYEAR
H
CALICO BASS
TAGGING
PROGRAM
PCSPORTFISHING.COM
WAHOO
TACTICS
BOB HOOSE
DUSTS OFF HIS
PLAYBOOK FOR
‘NOW LOCAL’
WAHOO!
CIRCULATION
SUMMARY
…Cost per thousand is a myth
I
n reality, advertising is all about cost per order, not cost per thousand. It’s about
the customer who spends $2,000 a year on new tackle versus the guy who
spends $200. If you think of the big, national fishing magazines’ circulation as a
pyramid, it’s the top you’re after. You can spend a lot of money real fast reaching the
base of the pyramid, but does it ever justify the huge expense?
With Pacific Coast Sportfishing, you’re getting (and only paying for) the top of
the pyramid. Our readers aren’t “armchair anglers”–They spend on average 29
days per year fishing! They spend $2,073 per year on tackle and on average, own
one boat per household!
DIGITAL CIRCULATION: With an all new platform of iPad/iPhone/Windows 8 app versions, the magazine
can be read worldwide by hardcore anglers. And best of all, with our Interactive Digital App, readers can be
taken directly to your site via the live link we embed into your ad.
With facts like these, you can see how one of our readers is worth 10 readers from another magazine. Plus, our
readers absolutely love us.
“My favorite mag! All the other saltwater magazines are East Coast.”
“I read PCS cover to cover every month. It keeps me up to speed on everything I need to know about our local
waters. The extensive section you have on boats for sale was very helpful to me. I am not sure that I would have
found my dreamboat without it.”
“There may never be a better fishing magazine. It’s tailored exactly to what we fish for and how to do it,
with the best pictures. Makes me glad to be a Californian.”
“I have been a subscriber for a couple of years and love this magazine.
I can't wait for it to come every month. I'm like a kid at Christmas.”
JOE ANGLER VS JOE COMMERCIAL THE REAL SCOOP ON A SEA LION ATTACK
“I love the magazine and have subscribed for years. The East Coast
magazines miss way too much in our style of fishing.”
“I really dig this magazine. From the tips to the boat advertisements to the
special seasonal articles, it definitely is more directly informative.”
THE
AMAZING
SAGA OF
RANCHO
BUENA VISTA
Includes
the Likes of
John Wayne,
a German
Countess
and General
Eisenhower
IT’S A
KODAK
MOMENT
Make your
photo
frameable
for the
cover of
PCS!
REDISCOVERING
CRANKBAITS
You just may
amaze yourself
with your
catches
DUST OFF YOUR
TUNA PLAYBOOK
DON’T LET THEM OUTSMART YOU WITH THESE 5 TIPS
JULY 2015 • $3.99
OCT 2014 • $3.99
CAN IT GET
ANY BETTER?
MARK WISCH SAYS
‘OH, HECK YEAH!’
H
EVOLUTION OF
LONG-RANGE
TACKLE
Coast and Beyond
PCSPORTFISHING.COM
Circulation Highlights
Total ... 24,045
Print Subscribers*......... 11,220
Digital Subscribers........... 6,425
(iPad/iPhone/Windows 8 apps/pc reader/mobile web)
Qualified Industry Requested........... 2,200
Newstand & Tackle Store........... 4,200
*Includes qualified trial subscriptions.
Download Our New iPad App @ the iTunes Newsstand I PCSportfishing.com I
7
The Sportfishing FESTIVAL
E
ach February Pacific Coast Sportfishing kicks off
the fishing season with Southern California’s
premier salt water trade show, the Sportfishing
FESTIVAL. What began in 2009, the FESTIVAL has
grown to become a highly acclaimed trade show that
attracts the best brands in the industry for exhibitors,
and arguably the most active,
dedicated anglers in the Southern
California market.
The hallmark of the FESTIVAL is
the seminar series that is held inside
the main hall. Here you will find
the west coast’s legendary captains
sharing their knowledge onstage,
with other legendary captains
sprinkled in the audience absorbing what is being
said. It’s a “who’s who” comprised of the giants in the
sportfishing industry along with the private anglers
whose names dominate the leader boards at the
angling clubs and thousands of other saltwater anglers
8
I PCSportfishing.com I Like Us On Facebook
who come for the learning and camaraderie of seeing
old friends and making new ones.
The FESTIVAL is held at the Orange County Fair and
Events Center adjacent to Newport Beach and offers
easy access to Southern California’s most affluent
coastal demographics within a 40 mile radius–over 8
million consumers in all. For exhibitors,
the Fair and Event Center is a non-union
facility and offers easy ingress and egress.
There are also adjacent hook-ups for
motor homes and trailers in a park-like
setting for overnight stays as well as
numerous hotels nearby.
The Sportfishing FESTIVAL and Pacific
Coast Sportfishing magazine in tandem
offers advertisers the unique and powerful marketing
opportunity for our readers to meet with your
representatives face-to-face and build lifelong loyalties
to your brand. It’s always a good idea to secure your
location now for next year’s show.
Abu Garcia
Adamant Angler
Adventure Travel Alliance
AFTCO
Alcom Marine Electronics
Angler Wear
Anglers Center
Anglers Marine
Arribe
Avet Reels
Aztec Manufacturing
Baja Fish Gear
Baja Pirates
Baja Shores Sportfishing
Ballast Point Brewery
Ballyhood
Berkley
Bilge Pad
Charkbait
Chum Buddy
Clark’s Outdoor Adventures
Cousins Tackle
Daiwa
Dana Angling Club
Dana Pt Jet Ski
Dana Wharf
Design a Deck
Dove Island Lodge
Fish Alert
Fish and Fame
Fish Trap Lures
Fisherman’s Access
Fisherman’s Depot
Fishing for Freedom
FishTrack
Ford Trucks
Kelp Clothing
Kep Marine
Kozwel Volvo Penta
M & M Rods
Make a
Wish Tuna Challenge
Malibu Kayak
Reeb’s Lures
Reliable Kill bags
Rip Charts
Rod Gaff
San Diego Boats
Sato Custom Rods
Scent Blazer
Sportfishing FESTIVAL exhibitors include these market leaders:
Exchange Program
Black Fly’s Sunglasses
Bloody Decks/ Fishdope
Blue Pacific Products
Blue Water Bait
Blue Water Jewelry
Booyaa
Boyce Photography
Buoyweather
Casta Designs
Cedros Outdoor Adventures
Freedive n Spear
G. Loomis Rods
Get the Gaff
Grande Alaska
Greg Trompas Charters
Hardcore Products
Hardcore Tackle
Hobie Kayak
IGFA
Inside Sportfishing/SWBA
Jimmy’s Outdoors
Marina Pez Vella
Maritime Expression
Marlin Nation
Maximum Angler
MC Swimbaits
Melton Tackle
New Fishall Bait Co.
NOAA
OC Used Oil recycling
Outbound Yacht
Pacific Edge
Pacific Pilothouse
Parker Boats
Pelagic
Penn Reels
Phenix Rods
Picante
PowerPro
Precision Marine Hardware
ProSoft Lures
PSO/United Anglers
Pure Fishing
Radon Boats
Raymarine
Scheyden Eyewear
Seasons Sportfishing
Seeker Rods
Shimano
SoCal Offshore
SOS Marine
Sound Waves
Terrafin
The Outdoor Generation
Two Harbors Catalina
Ultra Sportfishing
United Anglers
United Composites
Vessel Assist
Wade Rods
West Coast Marine
West Coast Trailers
Western Outdoor News
Wholesale Fishing Shirts
Whopper Stopper
Woxoff Lodge
Yamaha
Your Guide Service
Download Our New iPad App @ the iTunes Newsstand I PCSportfishing.com I
9
EDITORIAL CALENDAR
TACKLE &
TECHNIQUES
JAN/FEB 2016
Boat, Fishing Tackle &
Accessory Buyer’s Guide
Space: Nov 25
Materials: Dec 1
MARCH 2016
PCS Sportfishing
Festival and Fred Hall
Tackle & Boat Show Issue
Space: Jan 12
Materials: Jan 16
APRIL 2016
Inshore Fishing
Edition
Space: Feb 9
Materials: Feb 13
MAY 2016
Guide to
Engines
Space: Mar 9
Materials: Mar 13
JUNE 2016
Guide to the
Sportboat Fleet
Space: April 12
Materials: April 19
JULY 2016
Offshore Fishing &
Live Bait Edition
Space: May 11
Materials: May 15
AUGUST 2016
ICAST Issue
Space: June 15
Materials: June 19
SEPTEMBER
2016
Pacific Billfish
Tourney Preview
Space: July 13
Materials: July 17
OCTOBER 2016
Long-Range
Fishing Edition
Space: Aug 10
Materials: Aug 14
10
ELECTRONICS
SPORTFISHER
REVIEW
Just in time for the beginning of the season, PCS compiles a comprehensive list of the top fishing boats and their
features to help with that pressing decision of which boat is best for you.
Engine & Boat: The New 300, 350
and 400 Outboards
Electronics:
A Look at Top Sportboat
Electronics
Sportfisher Review:
Detailed findings from our
latest fishing boat test/review
OUR ANNUAL SPORTFISHING FESTIVAL SHOW ISSUE!
Anticipation of the upcoming season, excitement within the fishing community reach a feverish pitch in March.
This issue will be the official guide to PCS’s Sportfishing Festival and will have extra distribution at the show.
This issue also gets lots of extra distribution at the Fred Hall Boat & Tackle Show. Engine & Boat: Diesel Options
for Boats Under 40’
Electronics:
Newest Trends in
Fish Finders
Sportfisher Review:
Detailed findings from our
latest fishing boat test/review
Inshore, there are tons of fishing opportunities, from bottom structure to kelp beds and other spots.
We focus on where to go and how to fish them when you get there.
Engine & Boat: Twin vs Triple
Outboards
Electronics:
Small Boat Radar
Sportfisher Review:
Detailed findings from our
latest fishing boat test/review
As water warms up along the Southland coast and local islands, migratory species are trickling in and Baja fishing is
heating up. If this season is anything like last we were already catching giant bluefin right off the coast.
Engine & Boat: Advancement in
Diesel Engines
Electronics:
Integrated Systems
Sportfisher Review:
Detailed findings from our latest
fishing boat test/review
Just in time for the beginning of the season, PCS talks with South Coast landings to compile a comprehensive list of
the sportboats and charter services operating out of them.
Engine & Boat: Stearing Systems
for Outboards
Electronics:
Sat TV for Your Sportfisher
Sportfisher Review:
Detailed findings from our latest
fishing boat test/review
Heading offshore and to the islands in search of big game fishing requires special equipment and knowledge;
making bait, keeping it lively, and using it wisely.
Engine & Boat: Diesel options
for boats under 40’
Electronics:
Side Scanning
Fish Finders
Sportfisher Review:
Detailed findings from our latest
fishing boat test/review
Mid-year brings the ICAST show and a look at all the new tackle for the coming year. New concepts and improvements in boats, motors, electronics, tackle, and more.
Engine & Boat: The New Inline
Four Outboards
Electronics:
Tranducers Made for Fishing
Sportfisher Review:
Detailed findings from our
latest fishing boat test/review
As the peak season for fishermen rolls around, so do all kinds of billfish tournaments. Here’s a preview that
spans them all, from the big-money events to the for-fun charity tourneys. This issue gets lots of extra
distribution to tourney anglers.
Engine & Boat: Fuel Effecient Diesels
Electronics:
Radio and Antenna Options
Sportfisher Review:
Detailed findings from our
latest fishing boat test/review
OUR ANNUAL MARLIN TOURNAMENT ISSUE!
Our annual long-range preview highlights exciting multi-day trips aboard San Diego’s renowned fleet.
Trip types, techniques, and comprehensive sportboat and charter schedules are covered.
Engine & Boat: 5 Things You Should be Doing
Now to Your Outboard
I PCSportfishing.com I Like Us On Facebook
Electronics:
Cartography Advancements
Sportfisher Review:
Detailed findings from our latest
fishing boat test/review
TACKLE &
TECHNIQUES
NOVEMBER
2016
Annual
Pacific Northwest
Travel Issue
Space: Sept 12
Materials: Sept 16
DECEMBER
2016
Annual
Below the Border
Travel Issue
Space: Oct 12
Materials: Oct 16
SPORTFISHER
REVIEW
ELECTRONICS
OUR ANNUAL ALASKA & BC ISSUE!
Everyone loves to take a fishing vacation. This issue focuses on travel destinations from Alaska and BC to Central
America and beyond. From finding the right lodge to fish with or to book a charter boat for the day, we have it all.
Engine & Boat: Diesel Repower
Do’s and Don’ts
Electronics:
Big Boat Radar
Sportfisher Review:
Detailed findings from our latest
fishing boat test/review
OUR ANNUAL SOUTH OF THE BORDER ISSUE!
Anglers get that rush by chasing species to far off destinations. This issue focuses on travel destinations from Baja
California to Central America and beyond. From finding the right lodge to fish with or to just book a charter boat
for the day, we have it all. Engine & Boat: Matching Outboards
to Hull Speed
Electronics:
Underwater Lights
Sportfisher Review:
Detailed findings from our latest
fishing boat test/review
Advertising Rates &
Mechanical Specifications
Display Advertising Rates
12x
6x
3x
1x
Spread............$3990....... $4510....$5115.... $5800
Full Page.........2595......... 2940......3335...... 3790
2/3 Page..........1920......... 2180......2470...... 2815
1/2 Page..........1475......... 1685......1780...... 1936
1/3 Page..........995........... 1140......1300...... 1475
1/6 Page..........570........... 650........735........ 840
Premium Positions
Back Cover......$4515....... $5120....$5810.... $6600
Inside Back.....3750......... 4260......4850...... 5530
Inside Front....3995......... 4650......5310...... 6050
Page 3.............3970......... 4520......5155...... 5885
Inside Spread..6190......... 7015......7985...... 9080
Four-color: add $295 per insertion
Spot color: add $195 per insertion
Marketplace
12x
6x
1/6 Page........................... $450.................... $495
1/12 Page......................... 350...................... 395
Marketplace ads must:
1. Run in consecutive issues.
2. Be paid in advance six issues at a time.
Mechanical Specifications
Full page (with bleed)
Full page (no bleed)
2/3 page vertical 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal 1/6 page vertical 1/6 page horizontal
1/12 page
8.5w
8w
4.625w
4.625w
7w
2.25w
4.625w
2.25w
4.625w
2.125w
x
x
x
x
x
x
x
x
x
x
11h
10.5h
9.5h
7h
4.625h
10h
4.625h
4.625h
2.25h
2.25h
Commission and Cash Discounts
Agency commission is 15%.
Terms are 2% discount if paid in 10 days; net 30 days on approved accounts. Cash
with advertising copy will receive a 5% discount. Past due accounts are subject to
1-1/2% service charge per month.
General Rate Policy
Advertisers will be rate-protected for the duration of contracts in effect at the time
rate changes are announced. Short rate will be charged when contract is not fulfilled.
All advertisements must conform with the publication’s format and meet the necessary mechanical requirements. All advertisements are subject to publisher’s approval
prior to insertion.
Issue and Closing Dates
Published monthly. Space reservations
by the 10th two months preceding issue date (July issue, space by May 10th). Camera Ready by the 15th of month two months preceding issue date (July issue by May
15th). Ads requiring design or production must have all copy and images submitted by
space deadline.
Design and Production
Advertising rates are based on camera-ready artwork. Expert design, production and
scanning can be arranged and will be charged as follows: Design/Scanning: $75 per
hour/$25 per image.
Digital Requirements
We can accept your files on CD or via Email or FTP
([email protected], or call for our FTP info or to provide your own FTP info)
provided they are in the following formats: PDF, Quark, PhotoShop or Illustrator (all text to paths whenever possible). Be certain to include all art, fonts and a hard
copy (or lo-rez jpeg) of ad for comparative purposes. Any PC, PageMaker or InDesign
files MUST be saved as PDF, EPS, or TIFF files. Emailed files should be “Stuffed” and
converted from 300dpi/CMYK files and resampled to 72dpi/RGB files. Please call or
Email and alert us you are sending a file and be sure to include contact info. All ads
should be hi-rez PDFs whenever possible.
Printing Requirements
Trim size: 8.25 x 10.75 (Keep important type/art within .5” of edges)
Binding: Perfect Bound
Colors: Four-Color Process
Images: 300 dpi
Download Our New iPad App @ the iTunes Newsstand I PCSportfishing.com I
11
12
240 Newport Center Drive / Suite 205
Newport Beach, CA 92663
(949) 650-3474
pcsportfishing.com
I PCSportfishing.com I Like Us On Facebook