2012 Winners List

2012 Winners List
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In conjunction with:
Design of the Times
Winners Announced!
Congratulations to everyone who participated
in the 2012 Design of the Times Awards
Competition. The entries in each of the eight
retail channels – consumer electronic stores,
convenience stores, drug stores, home/hardware
stores, mass merchandisers, specialty stores,
sporting goods stores and supermarket/grocery
stores – have been judged and the winners have
been chosen.
Here is a list of the gold, silver and bronze winners,
plus the prestigious platinum awards and the
coveted “Best of the Times” honor. All of these
in-store activations were on display in the Design
of the Times Gallery on the show floor of the
Shopper Marketing Expo.
JUDGING PROCESS
The first round of judging took place on Aug. 10, 2012 at the
Target Corp. headquarters in Minneapolis, MN. Hundreds
of entries were evaluated on how well they met the 4C’s of
Effective In-Store Activation: Command attention; Connect
with the shopper; Convey information; and Close the sale.
Each entry was scored on a scale of 1-5 and finalists were
chosen based on average points totals.
The second round of judging was held Oct. 16, 2012 in the
Gallery at the Shopper Marketing Expo. The finalist with the
top average score in each retail channel received platinum
status, and the highest overall score was awarded “Best of the
Times” for 2012.
For more information, please visit
www.dot-awards.com
2012 JUDGES
Thank you to these industry professionals for their contributions to the success of the Design of the Times program.
ACCO Brands
Chris Cunningham
Gary Lazicki
Carol Lucarelli
American Licorice Co.
Paul Barron
Anheuser-Busch
Adam Murphy
Avery Dennison
Steve Gary
BFS Retail &
Commercial Operations
Kimberly Hughes
Bose Corp.
Erick Bergstrand
Ian Paradise
Brown-Forman Corp.
Julie Lynn York
The Coca-Cola Co.
Summer Butler
Karyn Froseth
Vince Voron
ConAgra Foods
Joan Hernandez
Kellogg Co.
Kurt Deck
Daymon Worldwide
David Deal
Giovanni DeMeo
Jeff Engel
Lisa Moore
Kimberly-Clark
Anna Burdick
Michael Haley
Meg Way-Edgin
Del Monte Foods Co.
Steve Aleksich
GlaxoSmithKline
Amardeep Kahlon
Cristina Marinucci
Godiva Chocolatier
Jose Padron
H.D. Hudson Mfg. Co.
Dan Lucianek
Kraft Foods Global Inc.
Sue Carey Coyle
Mollie DeBrie
Steve Kram
Laura McCorvie
LG Electronics
Jeff Gaydos
Rachel Olson
MASCO Corp.
Daniel Cassidy
Mead Johnson Nutrition
Harley-Davidson
Motor Co. Beverly Hughes
Michelin North America
Michael Spaeth
George Aufmuth
The Hershey Co.
Drew Iddings
Nestlé Global
Linsey Walker
Northwest Natural
Products
Debbie DeFreece
OfficeMax Inc.
Durriya Gunja
Christopher Scroggins
PepsiCo
Daniel Warhaftig
Procter & Gamble
Lynn Neal
Benjamin Tuttle
Supervalu
Vicki Morain
T-Mobile USA
Timi Mafua
Target
Cheryl Campbell
Erika Rinkleff
Bill Stafford
Krista Tesky
Jen Theisen
Natalie Zimny
Reckitt Benckiser
Andrea Bouwman
Lee Coomber
Time/Warner Retail
Sales & Marketing
Troy Stratton
Sara Lee Food &
Beverage
Kim Burr
Paula Steenstra
USA Today
Amy Roessner
SC Johnson
Nicole Abramson
Linda Crowder
Amy Dragland Johnson
Brigitte Shreiner
Traditional Medicinals
Doreen DiSalvo
Wilton Industries
Allyson Martin
2012 Winners
Best of the Times
Award Winner
Retail Channel
Entrant Co.
Client Co.
Title of Entry
Supermarket/Grocery
Pratt Industries
Wakefern Food Corp.
LOCALLY GROWN IN-STORE BARN
INLINE GONDOLA
Platinum
Award Winners
Retail Channel
Entrant Co.
Client Co.
Title of Entry
Consumer Electronics
Design Phase Inc.
LG Electronics
LG Innovation Endcap
Convenience
BareSkull Innovation
DAS
Electronics Engagement Center
Drug
Rand Diversified
Reckitt Benckiser
Mucinex Arch Family Displays
Home/Hardware
Sonoco Display &
Packaging
The Scotts
Miracle-Gro Co.
Scotts Snap Spreader
Launch Bridge
Mass merchandisers
Mechtronics Corp.
MSD Consumer
Care Inc.
Dr. Scholl's Illuminated Header
Specialty
The Coca-Cola Co.
The Coca-Cola Co.
The Coca-Cola Freestyle
Sporting Goods
Rapid Displays
Columbia
Sportswear Co.
Omni Heat Glove
Supermarket/Grocery
Pratt Industries
Wakefern Food Corp.
Locally Grown In-Store Barn
Inline Gondola
2012 Winners
Consumer Electronics
AwardENTRANT CO.
GOLD
Client CO.Title of Entry
Design Phase Inc.LG ElectronicsLG Innovation Endcap
GOLDIMG LIVESymantecNorton Operation Shield America
GOLD
RockTenn MerchandisingElectronic ArtsElectronic Arts NCAA Football 2012
Displays
BRONZE
Rand DiversifiedSharp ElectronicsSharp Air Purifier Display
Convenience
AwardENTRANT CO.
Client CO.Title of Entry
GoldArc WorldwideMillerCoors, Keystone Light
GOLD
BareSkull Innovation
Can Hunt
DASElectronics Engagement Center
GOLD
Rand DiversifiedKraft Foods
Dentyne Ice Trident White
Counter Unit
SilverArc WorldwideMillerCoors, Keystone IceGame In Thumbwrestling Pack
SILVER
Benchmarc DisplaySwedish MatchModular Cigar Merchandiser
SILVERTattoo ProjectsSheetz Inc.Triple Dog Dare Ya Pole Sign
BRONZEArc WorldwideMillerCoors, Keystone Light
Canhole
Drug
AwardENTRANT CO.
Client CO.Title of Entry
GOLDMenasha Packaging
Coty Inc.Sally Hansen Magnetic Nails
Counter Unit
GOLD
Rand Diversified
RECKITT BENCKISERMucinex ARCH Family Displays
GOLD
RockTenn MerchandisingJohnson & Johnson
Displays
Band-Aid/Neo Quilted Floorstand
GOLD
RockTenn Merchandising Procter & Gamble
Displays
CoverGirl ‘12 What’s New Campaign
2012 Winners
Drug (cont.)
AwardENTRANT CO.
Client CO.Title of Entry
GOLD
RockTenn Merchandising Procter & Gamble
CoverGirl Walgreens What’s New
DisplaysEndCap
SILVERMARS Advertising
ChattemSpring Allegra CVS Four-Way Display
SILVER
RockTenn MerchandisingJohnson & Johnson
Displays
BENGAY Zero Degrees Floorstand
SILVER
RockTenn Merchandising Procter & Gamble
Displays
CoverGirl Blast Flipstick Lipcolor Unit
SILVERSonoco CorrFlex
Chattem Inc.Allegra Rx-to-OTC Launch Display
BRONZEMenasha Packaging
Coty Inc.
Rimmel London CVS EndCap
BRONZE
RockTenn Merchandising Colgate-Palmolive
Displays
Optic White/Sensitive Pro-Relief Tower
BRONZE
CoverGirl & Olay Tone Rehab
Counter Unit
RockTenn Merchandising Procter & Gamble
Displays
Home/Hardware
AwardENTRANT CO.
Client CO.Title of Entry
GOLD
DB StudiosOsram SYLVANIASYLVANIA MusicLites Product Demo
GOLD
Rand DiversifiedThe Scotts Miracle-Gro Co.Scotts Interactive iPad Kiosk Display
GOLDSonoco DISPLAY & The Scotts Miracle-Gro Co.Scotts Snap Spreader Launch Bridge
PACKAGING
SILVER
DB StudiosOsram SYLVANIASYLVANIA Energy Saving Center Display
SILVER
Pratt Industries
Bayer Advanced
Bayer Advanced DuraZone Weed & Grass Kill
Mass Merchandisers
AwardENTRANT CO.
Client CO.Title of Entry
GOLDKendal King Group
Philips
GOLDMechtronics Corp.MSD Consumer Care Inc.
GOLDMechtronics Corp. co-entrants: Procter &
Gamble and Saatchi &
Saatchi X
Philips Oral Care Touch and Learn
Dr. Scholl’s Illuminated Header
Procter & GambleWalmart Tide PODS Frame
2012 Winners
Mass Merchandisers (cont.)
AwardENTRANT CO.
Client CO.Title of Entry
GOLD
Reckitt BenckiserMucinex Walmart EndCap
Rand Diversified
GOLD
RockTenn Merchandising Procter & GambleFebreze Car Pallet
Displays
co-entrant: Saatchi &
Saatchi X
GOLD
RockTenn Merchandising Procter & GambleFreebie Machine
Displays
co-entrant: Saatchi &
Saatchi X
GOLD
Sonoco DISPLAY & PACKAGING Procter & Gamble
co-entrants: Procter &
Gamble and Saatchi &
Saatchi X
P&G Pringles Gravity-Feed Endcap SILVER
Cars 2 Talking Racecar Action Diorama
DB StudiosSpinMaster Ltd.
SILVERGreat Northern Corp.WrigleyWrigley #5/Orbit Macro/Mini Co-Entrant: New CreatureGum Pallet
SILVERMechtronics Corp.
co-entrants: Procter &
Gamble and Saatchi &
Saatchi X
Procter & GambleGillette Styler Video Shelf Blade
SILVERMidnight Oil Creative/ 20th Century Fox Home
LAgraphicoEntertainment
Alvin: Chipwrecked Walmart Campaign
SILVEROne Source IndustriesVIZIO Inc.VIZIO Interactive Dual Sound Bar Display
SILVER
Rand Diversified
Boehringer Ingelheim
Zantac Walmart PDQ Display
SILVER
RockTenn Merchandising Procter & Gamble
Displays
BRONZE
Bay CitiesNintendo of America Inc.MarioKart 9 Launch Pad Header
CoverGirl Walmart Feb ‘12
3-sided Endcap
BRONZEMenasha Packaging
3M
BRONZE
Novartis Consumer Health Inc. Prevacid PDQ
Rand Diversified
3M Scotch High Heel Tape Dispenser Wing
BRONZE
RockTenn MerchandisingWalt Disney Studios Home
DisplaysEntertainment
Lady and the Tramp Alley Pallet
BRONZE
RockTenn MerchandisingWalt Disney Studios Home
Displays Entertainment
co-entrant: Design Phase
Queen Anne’s Revenge Pirate Ship
BRONZE
TimBar Packaging & Display, Reckitt BenckiserWalmart Resolve Easy Clean
P-O-P DivisionHalf Pallet
BRONZETracyLocke
PepsiCoMountain Dew and Target Freestyle
2012 Winners
Specialty
AwardENTRANT CO.
Client CO.Title of Entry
GOLDArc WorldwideMillerCoors, MolsonHockey’s Newest Dynasty Campaign
GOLDArc WorldwideMillerCoors, MolsonHockey’s Newest Dynasty Goalie
Mask Sign
GOLD
Bay CitiesOriginal AdditionsKaty Perry ULTA EndCap
GOLDThe Coca-Cola Co.The Coca-Cola Co.The Coca-Cola Freestyle
GOLDKendal King GroupGarmin International Inc.Garmin BMW Motorrad Navigator IV
GOLDLG Electronics U.S.A. Inc.LG Electronics U.S.A. Inc.LG Esteem Standee
GOLDSaatchi & Saatchi X
co-entrant: RockTenn
Merchandising Displays
Procter & GambleOlay Sampling Tray
SILVER
Benchmarc Display
Crocs Inc.
SILVER
Darko Inc.Mattel
SILVERHenschel-Steinau Inc.
SILVER
Crocs - ShopnShop
Mattel - Matchbox Smokey the Fire Truck
Church & Dwight Co.Trojan Vibrations Specialty Launch
RockTenn Merchandising Pfizer Consumer Healthcare Consumer Healthcare Pain
DisplaysManagement Unit
SILVERTPNMike’s Hard Lemonade Co.Mike’s On the Rocks
BRONZE
TimBar Packaging & Display, Crayola P-O-P Division
Crayola OfficeMax Pallet
Sporting Goods
AwardENTRANT CO.
Client CO.Title of Entry
GOLD
Columbia Sportswear Co.Omni Heat Glove
Rapid Displays
GOLDTricorBraun
BushnellHoppe’s Gun Oil Wipes
SILVERThe Carlson Group Inc.
Columbia Sportswear Co.
Columbia Sportswear Co.
BaseLayer Fixture
SILVERGreat Northern Corp.Goal ZeroGoal Zero Counter Unit
BRONZEGreat Northern Corp.
Pure Fishing
Berkley Havoc display
2012 Winners
Supermarket/Grocery
AwardENTRANT CO.
Client CO.Title of Entry
GOLDArc WorldwideMillerCoors, MolsonOnly One is Worthy of the Cup Packaging
GOLD
Pratt IndustriesWakefern Food Corp.LOCALLY GROWN IN-STORE BARN INLINE GONDOLA
GOLD
Rand DiversifiedJohnson & Johnson
Band-Aid/Neosporin Bonus Pack PDQ
GOLD
RockTenn MerchandisingUnileverLipton Tea & Honey Freestanding
Displays
co-entrant: Barrows
GOLDSolutions Group SANestlé
Connecting Dots
SILVERHenschel-Steinau Inc.Henschel-Steinau Inc.
Baby Food Category Management System
SILVERInternational PaperSchick
Schick Hydro Silk Tower Floor Display
SILVERMechtronics Corp.
Procter & GambleKroger/Duracell Battery Center
SILVERMechtronics Corp.
P&G Global CBD Fabric CareTide PODS LED Shelf Unit
SILVERMenasha PackagingKraft Foods
Crystal Light Energy Floorstand
SILVER
Pratt IndustriesWakefern Food Corp.LOCALLY GROWN IN-STORE BARN ENDCAP
SILVER
Rand Diversified
Novartis Consumer Health Inc.Excedrin PDQ
BRONZEArc WorldwideMillerCoors, MolsonOnly One is Worthy of the Cup EndCap
BRONZE
Cornerstone Display Group 20th Century Fox
Home Entertainment
BRONZEMechtronics Corp.
Narnia-Dawn Treader Ship Display
P&G Global CBD Fabric CareTide LED/QR Shelf Unit for Kroger
BRONZEMenasha PackagingKraft FoodsJell-O Madagascar Mold Floorstand
BRONZE
Pratt IndustriesWakefern Food Corp.LOCALLY GROWN IN-STORE BARN
RETAILER SPECIFIC CAMPAIGN
BRONZEWetzel BrothersWilliams Lea-WalmartGameday Lamá + Crowns