product description: MEDIAKIT

Transcription

M E D I A
K I T
product description:
The next evolution in the wave
of moscato mania sweeping the
country, Myx Fusions leverages
the explosive popularity of moscato
wine and improves on the experience
of drinking it. All natural and
refreshingly carbonated, the three
LMTQKQW][ ÆI^WZ[ KWKWV]\ XMIKP
IVLWZQOQVITUW[KI\WIZMXIKSIOML
QV I [TMMS XMZNMK\Ta [QbML Wb
signature cobalt blue bottle. The
easy to open, twist off cap provides
the casual occasion of beer, while
the beautifully designed package
and premium quality beverage
deliver the elegance of
wine.
Get the best of both worlds...
Get in the Myx!
#GetIntheMyx
#MyxFusions
/myxfusions
w w w. M y x F u s i o n s . c o m
1
the power of Nicki:
6QKSQ5QVIR8IZ\VMZ<ZQVQLILQIVJWZV)UMZQKIVZIXXMZ[QVOMZ
songwriter and actress, Nicki Minaj, is currently the most charted
female rapper in the history of music. Minaj has sold over 60 million
singles as a featured artist alone, 20 million singles as a lead artist and
ITUW[\UQTTQWVITJ]U[_WZTL_QLM;PMQ[\PMÅZ[\NMUITMZIXXMZ\W
KPIZ\QVÅ^MKW]V\ZQM[IVLPI^M[M^MV[QVOTM[WV\PM*QTTJWIZL0W\
100 at the same time. She led nominations for rap musicians at the
*QTTJWIZL5][QK)_IZL[_Q\P[M^MVVWUQVI\QWV[IVL\PZMM_QV[
including “Top Rap Artist,” “Top Streaming Artist” and “Top Rap
)TJ]Uº5QVIRZMKMV\TaZMZMTMI[MLPMZ[MKWVL[\]LQWITJ]U¹8QVS
.ZQLIa" :WUIV :MTWILML <PM :M=Xº QV 6W^MUJMZ [M^MV
months after releasing her second studio album, “Pink Friday: Ro
UIV:MTWILMLº_PQKPLMJ]\MLV]UJMZQVÅ^MKW]V\ZQM[QVKT]LQVO
\PM=;;QVKM\PMV\PMITJ]UPI[JMKWUMWVMWN \PMJM[\[MTTQVO
ITJ]U[WN IKKWZLQVO\W6QMT[MV;W]VL;KIV0MZLMJ]\[\]LQW
ITJ]U ¹8QVS .ZQLIaº IT[W IKPQM^ML ZMKWZLJZMISQVO V]UJMZ[ QV
JaJMKWUQVOKMZ\QÅML8TI\QV]UWVTaIUWV\PIN\MZQ\[ZMTMI[M1V
ILLQ\QWV\WPMZ6W=;LMJ]\\PMÅZ[\\QUM/ZIUUa)_IZLVWUQ
nee for best new artist is thriving internationally, snagging the #1 spots
QV\PM=32IXIVIVL+IVILIIVLLMJ]\QVOQV\PM<WXQV)][\ZITQI
New Zealand, Singapore and Ireland. With her #1 debut in the
=35QVIRPI[JMMVVIUML\PMPQOPM[\KPIZ\QVO[WTWNMUITMZIXXMZ
QV PQ[\WZa _Q\P \PM =3¼[ 7NÅKQIT )TJ]U[ +PIZ\[ 5QVIR¼[ ZIXXQVO
\MKPVQY]M PI[ JMMV PIQTML Ja KZQ\QK[ -Y]ITTa _MTTSVW_V NWZ PMZ
unique sense of style, her use of colorful wigs and outlandish
KW[\]UM[ZIVS[PMZI[WVMWN \PM_WZTL¼[TMILQVONI[PQWVQKWV[
+]ZZMV\TaNWK][QVOWVIK\QVO5QVIRQ[QV6AÅTUQVO\PM\P
+MV\]Za.W`KWUMLa<PM7\PMZ?WUIVWXXW[Q\M+IUMZWV
Diaz and Leslie Mann.
appeal:
media darling:
OVER 2 BILLION
PRESS & ONLINE
IMPRESSIONS
partnerships:
2
for immediate release:
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infused, single serve moscato wine beverage, announces
a partnership with Nicki Minaj today. The pop super
star is not only a part owner of the brand but will also be
the face of the new distinctively bottled, ready to drink
UW[KI\WI[Q\M`XIVL[QV\PM=;UIZSM\IVLIJZWIL
about Myx Fusion:
Myx Fusions will launch a fully integrated marketing
campaign that will include print, radio and television The next evolution in the wave of moscato mania
as well as exclusive events and social media messaging. sweeping the country, Myx Fusions leverages the explo
“I am so excited to team with the Myx brand,” says sive popularity of moscato wine and improves on the
5QVIR¹1PI^MVWLW]J\\PI\Q\_QTTJMV]UJMZWVM1\¼[ experience of drinking it. All natural and refreshingly
IOZMI\\I[\QVOIUIbQVOXZWL]K\\PI\XMWXTM_QTTTW^M KIZJWVI\ML\PM\PZMMLMTQKQW][ÆI^WZ[KWKWV]\XMIKP
1\¼[VW\M^MVIPIZL[MTT5a`.][QWV[OQ^M[][IVWX IVLWZQOQVITUW[KI\WIZMXIKSIOMLQVI[TMMSXMZNMK\Ta
[QbML Wb [QOVI\]ZM KWJIT\ JT]M JW\\TM <PM MI[a \W
portunity to revolutionize the wine industry.”
open, twist off cap provides the casual occasion of beer,
“The collaboration between Nicki Minaj and Myx while the beautifully designed package and premium
.][QWV[ Q[ I OIUM KPIVOMZº [IQL 5WVI ;KW\\AW]VO quality beverage deliver the elegance of wine. Get the
XIZ\W_VMZIVL+PQMN 5IZSM\QVO7NÅKMZNWZ\PMJZIVL best of both worlds...Get in the Myx!
“Nicki is an innovative trendsetter and has the ability to
energize the masses. She embodies everything that Myx
about Nicki Minaj:
.][QWV[ZMXZM[MV\[[\aTM[XWV\IVMQ\aIVL\PMLM[QZM\W
X][P\PMMV^MTWXMIVLQV[XQZMKPIVOM*W\PJZIVL[IZM
perfectly aligned.”
<ZQVQLILQIVJWZV )UMZQKIV ZIXXMZ [QVOMZ [WVO_ZQ\MZ
and actress, Nicki Minaj, is currently the most charted
“Myx is a great new innovation in a category that is
female rapper in the history of music. Minaj has sold
M`XTWLQVOº [Ia[ 8M\MZ :MI[SM 5a` .][QWV[ +-7
over 60 million singles as a featured artist alone, 20 mil
“Moscato has done wonders for wine consumption and
lion singles as a lead artist and almost 5 million albums
Myx Fusions will do the same for moscato. Myx appeals
\WIJZWILJI[MWN _QVMLZQVSQVOIVLVWV_QVMLZQVS _WZTL_QLM;PMQ[\PMÅZ[\NMUITMZIXXMZ\WKPIZ\QVÅ^M
QVOKWV[]UMZ[?MJMTQM^M\PI\6QKSQ5QVIR¼[XIZ\VMZ KW]V\ZQM[IVLPI^M[M^MV[QVOTM[WV\PM*QTTJWIZL0W\
ship combined with the appeal of the Myx product will 100 at the same time. She led nominations for rap mu
PI^MIOZW]VLJZMISQVOQUXIK\WV\PM_QVMQVL][\Zaº [QKQIV[I\\PM*QTTJWIZL5][QK)_IZL[_Q\P[M^MV
nominations and three wins including “Top Rap Artist,”
5a`.][QWV[IXZWL]K\WN 5a`*M^MZIOM44+Q[K]Z “Top Streaming Artist” and “Top Rap Album.” Minaj
ZMV\TaI^IQTIJTMQV6M_AWZS6M_2MZ[Ma4W[)VOMTM[ ZMKMV\TaZMZMTMI[MLPMZ[MKWVL[\]LQWITJ]U¹8QVS.ZQ
IVL 4I[ >MOI[ IVL Q[ KWUQVO [WWV \W I ZM\IQTMZ VMIZ LIa":WUIV:MTWILML<PM:M=XºQV6W^MUJMZ
you. For locations, please visit us online at www.myxfu seven months after releasing her second studio album,
sions.com.
“Pink Friday: Roman Reloaded,” which debuted num
JMZQVÅ^MKW]V\ZQM[QVKT]LQVO\PM=;;QVKM\PMV\PM
ITJ]U PI[ JMKWUM WVM WN \PM JM[\[MTTQVO ITJ]U[ WN Follow Myx on Twitter at @MyxFusions &
like us on Facebook at Facebook.com/MyxFusions. IKKWZLQVO\W6QMT[MV;W]VL;KIV0MZLMJ]\[\]
3
LQWITJ]U¹8QVS.ZQLIaºIT[WIKPQM^MLZMKWZLJZMIS
QVOV]UJMZ[QVJaJMKWUQVOKMZ\QÅML8TI\QV]U
only a month after its release. In addition to her No.
=; LMJ]\ \PM ÅZ[\\QUM /ZIUUa )_IZL VWUQVMM
for best new artist is thriving internationally, snagging
\PM[XW\[QV\PM=32IXIVIVL+IVILIIVLLMJ]\
ing in the Top 5 in Australia, New Zealand, Singapore
IVL1ZMTIVL?Q\PPMZLMJ]\QV\PM=35QVIRPI[
been named the highest charting solo female rapper in
PQ[\WZa_Q\P\PM=3¼[7NÅKQIT)TJ]U[+PIZ\[5QVIR¼[
rapping technique has been hailed by critics. Equally
_MTTSVW_VNWZPMZ]VQY]M[MV[MWN [\aTMPMZ][MWN KWT
orful wigs and outlandish costumes ranks her as one of
\PM_WZTL¼[TMILQVONI[PQWVQKWV[+]ZZMV\TaNWK][QVOWV
IK\QVO 5QVIR Q[ QV 6A ÅTUQVO \PM \P +MV\]Za .W`
KWUMLa <PM 7\PMZ ?WUIV WXXW[Q\M +IUMZWV ,QIb
and Leslie Mann.
IJW]\5a`*M^MZIOM44+"
.WZUMLQV5a`*M^MZIOM44+Q[\PMXIZMV\
company for Myx Fusions beverages. The company
is comprised of strategic partners committed to tak
ing the growing moscato wine industry by storm.
#GetInTheMyx
5WVI;KW\\AW]VO+57PI[W^MZaMIZ[WN M`XM
rience in marketing and branding. She is also founder
WN 5WVIUQ -V\MZ\IQVUMV\ I U]T\QUMLQI KWUXIVa
\PI\ [XMKQITQbM[ QV ÅTU IVL \MTM^Q[QWV XZWL]K\QWV \IT
ent management as well as brand and product develop
UMV\5WVI¼[J][QVM[[IVLXPQTIV\PZWXQKIKPQM^MUMV\[
have garnered recognition from a variety of prestigious
organizations and her many accolades include Market
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media contacts:
For Myx Fusions:
;PIV\M*IKWV
135th Street Agency
!
[email protected]
For Nicki Minaj:
Amanda Silverman
8M\MZ:MI[SM+-7PI[W^MZaMIZ[WN M`XMZQMVKM
42 West
in the marketing and distribution of beer and alcoholic
JM^MZIOM[0M_I[\PMNWZUMZ>QKM8ZM[QLMV\NWZ.W[\MZ¼[
[email protected]
)UMZQKI[IVL/TWJIT+WUUMZKQIT,QZMK\WZWN \PM.W[
\MZ¼[*MMZ/ZW]X8ZQWZ\W.W[\MZ[8M\MZ_I[_Q\P5WT
[WV*ZM_MZQM[=;)_PMZMPM[MZ^MLI[>QKM8ZM[QLMV\
WN )TTQML*ZIVL[IVL5IZSM\QVOIVL_I[ZM[XWV[QJTMNWZ
increasing sales volume by almost 150% over 3 years,
the successful launch of new brands and the strategic
positioning of the company for its sale to Phillip Morris.
4
myx in the media:

046
Forbes.com
Wine Spectator
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+?
*W[[QX
HLN
http://www.hlntv.com/video/2013/03/25/reality-tv-mogul-sits-raising-america
Forbes.com
ABC News Radio
www.tbd.com
http://www.abcnewsradioonline.com/music-news/2013/6/5/nicki-minaj-couldrevolutionize-the-wine-industry-with-new-p.html
Wine Spectator
CW11
http://www.winespectator.com/webfeature/show/id/48531
http://www.pix11.com/2013/06/10/mona-scott-young-talks-about-partneringwith-nicki-minaj-to-get-us-all-in-the-myx/#axzz2Vw8wnwIl
Pop Crush
Bossip
http://www.popcrush.com/nicki-minaj-partners-with-wine-beverage-brand-myxfusions/
http://bossip.com/784825/making-it-rain-on-them-hoes-nicki-minaj-inks-newdeal-to-be-the-face-of-myx-fusions-moscato/
5
myx in the media:
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Power 105
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PopSugar
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http://www.tbd
Power 105
0W\!
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^MIT[[PM[\IZ\MLNZWU\PMJW\\WUUWVIIVLMJZWIZO]MIJW]\ZI\KPM\ZMITQ\a
\^^QLMW
0W\!
PopSugar
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PWXKZMI\WZUWVI[KW\\aW]VOILLZM[[M[ZMITQ\a[PW_PI\MZ[^QLMW
P\\X"[WKQITXWX[]OIZKWU5WVI;KW\\AW]VO[0MTTW*MI]\QN]T;PM<ITS[
;MZQM[*+*/5)@)B:1)/]a8ZQV\ML<]`MLW2IKSM\!
0MTTW*MI]\QN]T
+6*+
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event/
http://www.cnbc.com/id/100811602
6
executive bios:
Peter Reaske +-7 has over 30 years of
experience in the marketing and distribution of beer
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8ZM[QLMV\ NWZ .W[\MZ¼[ )UMZQKI[ IVL /TWJIT +WU
UMZKQIT,QZMK\WZWN \PM.W[\MZ¼[*MMZ/ZW]X8ZQWZ\W
.W[\MZ[8M\MZ_I[_Q\P5WT[WV*ZM_MZQM[=;)_PMZM
PM [MZ^ML I[ >QKM 8ZM[QLMV\ WN )TTQML *ZIVL[ IVL
Marketing and was responsible for increasing sales
volume by almost 150% over 3 years, the successful
launch of new brands and the strategic positioning of
the company for its sale to Phillip Morris.
5WVI ;KW\\ AW]VO +57 has over 20 years
of experience in marketing and branding. She is also
NW]VLMZWN 5WVIUQ-V\MZ\IQVUMV\IU]T\QUMLQI
KWUXIVa\PI\[XMKQITQbM[QVÅTUIVL\MTM^Q[QWVXZW
duction, talent management as well as brand and product
LM^MTWXUMV\ 5WVI¼[ J][QVM[[ IVL XPQTIV\PZWXQK
achievements have garnered recognition from a variety
of prestigious organizations and her many accolades
QVKT]LM5IZSM\MZWN \PMAMIZJa)L)OM5IOIbQVM
Myx is available in the following markets:

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;W]\PMZV+ITQNWZVQI
Nevada
Florida
Georgia
Minnesota

Illinois
Texas
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Delaware
Maryland
,+
press contact:
135th Street Agency
[email protected]
7

product description: MEDIAKIT

Transcription

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