Annual Report 2015

DEAR FRIENDS AND SUPPORTERS,
2015 was a great year for the Seneca Park Zoo Society. It was a year marked by continued growth
and financial sustainability, new collaborations with like-minded partners, and an intensive
strategic and master planning process with Monroe County.
We embraced new mission and vision statements that accurately reflect our daily work and
aspirations:
MISSION:
Seneca Park Zoo inspires our community
to connect, care for, and conserve wildlife
and wild places.
VISION:
Seneca Park Zoo will be a national leader
in education and conservation action for
species survival.
IN SHORT-HAND, OUR MISSION IS THIS: CONNECT. CARE. CONSERVE.
Recognizing that much of the public is unaware of the conservation science that occurs at zoos, and
the conservation research zoos support, the Zoo Society focused much of its efforts in 2015 toward
better telling our story to our guests and to our community. On site, we installed new banners
asking people to choose to save lemurs, Bornean orangutans, snow leopards, African elephants,
North American river otters, and more. We also changed our interpretive programming to ensure
that our guests regularly hear about the Zoo’s role in ensuring species survival, as well as what
they, as individuals, can do to make a difference for the environment.
We also worked to create awareness of the importance of regional conservation efforts, through
projects such as One Cubic Foot, a biodiversity assessment of the Genesee River which combines
the art of photographer David Liittschwager with the science of DNA barcoding. One Cubic
Foot brought together nearly 30 like-minded partners, including corporations, foundations,
nonprofits, government agencies, and the Smithsonian Institution, all committed to the health
of the Genesee River.
In 2015 we also successfully expanded our base of supporters; we launched a new elite level
membership, Partners in Conservation, significantly grew our endowment, and increased our
attendance, membership, and corporate support. Enrollment in our educational programs grew,
as did the number of community members served by our outreach programs, and the number of
people in the public who heard our stories through media coverage.
As the nonprofit partners to Monroe County’s Seneca Park Zoo, we are proud to support the
County’s new master plan, which envisions ten years of improvements to your Zoo, including new
world-class animal habitats based on ecosystems, and new guest amenities to enhance your visit
and grow attendance and investment in your Zoo.
As we look to execute our mission in 2016, we are excited about continuing to expand our impact
locally and globally. We thank you for your continued support.
Pamela Reed Sanchez
Executive Director
Seneca Park Zoo Society
2.
Stephen Brown
President, Board of Trustees
Seneca Park Zoo Society
Jeff Gerew 3.
Ceci Menchetti
CARE
Your support helped us with our goal of supporting
the health and welfare of the animals in our care
and their relatives in nature. Our community of
supporters in 2015 reached new milestones.
VOLUNTEER SUPPORT:
• Zoo volunteers, including docents, general volunteers, interns, ZooTeens and
Board members delivered more than 22,500 hours of support for the Zoo and our
programs! We would not be able to achieve our mission without our dedicated
and enthusiastic volunteers.
Ceci Menchetti
CONNECT
We are committed to providing our community with
experiences that will connect them to wildlife and
wild places. In 2015 we created opportunities to
engage more people in a wide array of experiences.
• We surpassed our attendance numbers by 1.2% in 2014 for a total of 335,663.
• More than 40,000 school children attended the Zoo as part of our education program.
• ZooCamps had the highest enrollment numbers ever.
• Nearly 3,000 children were served through birthday parties, a 20% increase from the
previous year.
4.
• Our ZooTeen program expanded to more than 120 teens and leaders, delivering
more than 8,000 volunteer hours sharing our message and helping to educate
guests.
FINANCIAL SUPPORT:
• We launched our new Partners in Conservation membership program, offering
premium membership levels to our biggest supporters. Through this effort we
increased support by 49%.
• We introduced the Head of the Herd membership loyalty program, thanking the
more than 1,000 households who have been members for 10 years or more.
• ZooMobile served 21,000 people through 358 programs during the course of the year.
• Our Forever Wild Society has grown to include 56 members who include the
Seneca Park Zoo Society in their estate plans. In addition, more than $400,000
was added to the endowment in 2015.
• Our website was viewed more than 1.2 million times in 2015. Our social channels
(Facebook, Twitter and Instagram) saw a 29% increase in followers from last year.
• Corporate sponsorships grew by 5% in 2015 and Foundation support was the
highest the Society has ever achieved.
• We launched Member Mornings, exclusive daily member-only animal encounters.
• Events continue to drive financial support and engagement. Zoobilation and
ZooBrew in particular had their best years ever in 2015!
• Guests experienced animal encounters throughout the day at our new Nature
Connection stage.
5.
CONSERVE
We are a conservation organization
at heart and had a great year driving
conservation efforts both here at the
Zoo and in the field.
• We brought to Rochester One Cubic Foot, an initiative that brought together nationally
renowned scientists and photographers with nearly 30 community partners to assess
the biodiversity of the Genesee River, using art to connect people with science and the
environment.
• Butterfly Beltway continued to expand; we built our first mega garden in partnership
with the Nature Conservancy. More than 100 gardens were planted or maintained in
2015.
• We asked our guests to support African penguin conservation when they purchased
admission, resulting in nearly $13,000 raised to grant to the South African Foundation
for the Conservation of Coastal Birds, SANCCOB.
• Our patrons in the ZooShop contributed more than $9,600 for elephant conservation,
which the Society granted to the International Elephant Foundation (IEF). These funds
help support specific initiatives aimed at putting a stop to poaching.
• Member gifts and a portion of ZooBoo ticket purchases were directed to support Health
In Harmony, which manages a human health clinic in Borneo, adjacent to the 223,000acre Gunung Palung National Park which is home to 2,500 of the world’s last remaining
Bornean orangutans in nature.
• Fundraising from our annual Jungle Jog 5K and from Party Madagascar (organized by our
amazing docents) resulted in more than $15,700 granted to organizations supporting
conservation science and research in Madagascar, including Centre ValBio and the Duke
Lemur Center.
• Through these partnerships and more, we have made a greater impact in 2015. Our
conservation fundraising increased by 15% in 2015 from the prior year and has grown
306% since 2013.
6.
Pamela Reed Sanchez
Courtesy of Rochester School for the Deaf
7.
OUR CURRENT YEAR-ROUND STAFF
Pamela Reed Sanchez
Executive Director
Taylor Chamberlain
Educator
Aimee Hofmann
Executive Assistant
Ruth Northrop
Data Manager
Sharon Peterson
Associate Director
Tricia Chapman
Educator
Caitlin Irwin
Visitor Services Rep
Laura Pennington
Events and Experiences Sales Coordinator
Sarah Hanson
Director of Marketing
Sue Clements
Business Manager
Maria Kasper
Visitor Services Rep
Michelle Picardo
Manager of Institutional Giving
Chuck Levengood
Director of Development
Emily Cloonan
Educator
Jimmy Khederian
Building Service Worker
Bart Roselli
Director of Education and
Visitor Studies
LaDonna Court
Membership Coordinator
Michele Schepisi-Ritchie
Office & Marketing Assistant
Chip Kneesy
Food Service Manager
Maeve Cullinane
Family Programs Coordinator
Kristin Leathersich
ZooShop Staff
Sara Shaw
Manager of Formal Programs
Sue DeCaro
ZooShop Manager
Bonnie Lippa
ZooShop Staff
Joe Arena
Interpreter
Nicole DeRose
ZooShop Staff
Kwamame Martinez
Food Service Staff
Jean Aurio
Education Department Assistant
Erin Donnelly
Data Coordinator
Chad Mattison
Food Service Assistant Manager
Britt Benjamin
Interpretive Specialist for
Outreach Programs
Heather Duffin
Special Events Manager
Rhonda McDonald
Interpretive Specialist
for On-Site Programs
Tom Snyder
Director of Programming
and Conservation Action
Julie Babulski
ZooTeen Coordinator
Lisa Buda
Membership Manager
Ashley Burek
Membership Clerk
Lauren Caulkins
ZooShop Staff
Kellie Friga
Visitor Services Rep
Dennis Gonzalez
Food Service Staff
Natalie Harris
Visitor Services Manager
Jasmina Heganovic
ZooShop Staff
Nicole McEvily
Interpreter
Ceci Menchetti
Communications Coordinator
Jeff Gerew
Tina Trimer
Manager of Volunteer Programs
OUR DEDICATED PARTNERS: MONROE COUNTY ZOO STAFF
We thank Monroe County Executive Cheryl Dinolfo for her dedication and continued leadership.
Sarah Pearlman Ventura
Graphic Designer
Lawrence A. Staub Jr.
Director of Parks
Larry Sorel
County Zoo Director
Gail Tabone
Assistant Zoo Director
David Hamilton
General Curator
Kristen Miles-Pavia
Supervisor of Aquatic Life
Support and Facilities
Denise Wells
Food Service Coordinator
Ann Wheeler
Educator
Dave Will
Interpreter
Amanda Workman
Business Office Assistant
Taylor Michels
Visitor Services Rep
Dave Rinaldo
Deputy Director of Parks
John Adamski
Assistant Curator
Christian Arasme
Recreation Guard
Heidi Beifus
Zoo Keeper
Kevin Bils
Seasonal Worker
Kevin Blakely
Zoo Keeper
Philip Mora
Food Service
TRUSTEES
EMERITUS
2015 TRUSTEES
Stephen Brown
President
Gavin Brownlie
Vice President
Randall Shepard
Treasurer
Peter Lutz
Secretary
Alyssa Stote
Food Service Staff
Dwight Battles
J. Kevin Best
Karla Boyce*
Mary Ellen Brothers Guon
Linda W. Buttrill
Spencer J. Cook
Timothy DeGrave
Suresh Goel
Barbara Kelley
Eileen Kreutter*
Robert Mann
James P. McElheny, Esq.
Michael R. Morse
Charles Pulire
David Riedman
Larry Sorel*
Gary Squires
Lawrence A. Staub, Jr. *
Keith Wilson
Ralph Code, III, Esq.
Donald McNelly
John Nuccitelli
Robert Stiles
William Strassburg
Isiah Eades
Recreational Guard
Robin English
Zoologist
Tina Fess
Zoologist
Robert Fitzpatrick
Bus Driver
Dan Frick
Elephant Handler
Andrew Hurst
Assistant Aquatic Life
Support Systems Operator
Katrianna Kleinschmidt
Elephant Handler
Kara Masaschi
Assistant Curator
Elizabeth McKinney
Zoo Keeper PT
Denise Mitelli
Zoological Park Foreman
Michael Moore
Bus Driver
Nick O’Connor
Grounds Equipment
Operator
Mary Ellen Ostrander
Zoologist
Andrew Paulson
Grounds Equipment
Operator
James Paxon
Maintenance Mechanic II
Sue Rea
Elephant Handler
Leah Rudy
Elephant Handler PT
Melvin Sanchez
Heavy Laborer
Brian Sheets
Zoo Keeper
Mary Ellen Sheets
Elephant Handler
Mark Singleton
Heavy Laborer
Ryan Statt
Zoologist
Sarah Staub
Bus Driver
Steve Sutton
Grounds Equipment
Operator
Lori Warner
Zoo Keeper
James Weinpress
Zoo Keeper
Mike Wemett
Zoo Keeper
Kellee Wolowitz
Zoologist
Catina Wright
Zoo Keeper
Dr. Jeffrey Wyatt
Director of Animal Health
and Conservation
Melissa Zepkowski
Building Service Worker
Jodi Zurowski
Bus Driver
OUR MOTIVATED EDUCATORS: DOCENTS
*Ex Officio
Eileen Kreutter
President
Jim Quick
Vice President
Pam Mortensen
Treasurer
Joanne Pernice
Secretary
Tom Sobczak
Education Chair
Andrea Minchella
Scheduling Chair
8.
Jenna Bovee
Zoologist
Alexis Bozza
Seasonal Worker
John Brankacz
Heavy Laborer PT
Lindsay Brinda
Elephant Manager
Bill Caruso
Recreational Guard
Garrett Caulkins
Health Center Supervisor
Susan Chilson
Office Clerk V
Peter Christensen
Aquatic Life
Support Systems Operator
Hannah Comstock
Zoo Keeper
Randi Conway
Zoo Keeper
Amanda Davis
Zoo Keeper
Ceci Menchetti
Lynn Harris
Conservation Chair
Robyn BlanchardTacci
Biofacts Chairs
Marianne Dambra
Social Chair
Kim Foster
Planning Chair
Colleen Spiwak
Trunklines Editor
Colleene Abair
Linda Bagdon
Janice Barney
darlene Benzon
Mary Bruno
Judith Bullene
Claudia Burcke
Sheila Busacco
William Camp
Lea Cappella
Deborah Casolari
Susan Chapman
Kelsey Chatelle
Carol Conant
Barbara Densmore
Karen Downs
Marge Dunbar
Phil Edin
Karen Eisele
Heidi Forster
Kathy Guillard
Amy Harned
Roseann Harris
Barbara Hendry
Susan Herzberg
Vandy Humphrey
Richard Iman
David Johnson
Kristen Kehoe
Anne Kirkpatrick
Jan Kohlmeier
Bonnie Kozlowski
Michael Krawczyk
Monica Kress
Theresa Kretovic
Donna Lampen-Smith
Gretchen LaRosa
Jerald LeBlanc
Susan Lindsay
Carol McCoy
Carol Merkel
Ann Morgan
Lance Mortensen
Marian Nelson
Shelley O’Brien
John Page
Pat Rose
Trudy Rowe
Jeanne Salisbury
Marge Sawnor
Lynn Schneeberger
Ray Shaheen
Marion Sharpe
Roger Siekierski
Richard Simpson
Wayne Smith
Tim Snyder
Jeanne Tankersley
Ann Marie Tobey
Christine Traino
Trudy Turberg
Kathleen Wax
Jerry Welcher
Maureen Whalen
Lynn Willard
Cheryl Yehl
9.
Mr. and Ms. Thomas Wickerham
Mr. Robert Wiederhold
Ms. Linda Williams
Mr. and Mrs. Keith Wilson
Kelley Parker
AMBASSADORS
PARTNERS IN CONSERVATION
Partners in Conservation are philanthropic individuals committed to animal conservation,
education and the future of Seneca Park Zoo.
Thank you to our Partners in Conservation members.
ADVOCATES
Dr. and Mrs. Mark Balsamo
Mrs. Ruth C. Baltzer
Mr. and Mrs. Michael S. Bargmann
Ms. Karen S. Baumgartner
Mr. Wayne Beckwith
Mr. and Mrs. Patrick Bernunzio
Mr. and Mrs. J. Kevin Best
Mr. and Mrs. Jack K. Best
Ms. Karen S. Brown
Mr. and Mrs. Gavin Brownlie, Jr.
Ms. Barbara P. Carlson and Mr. Donald E. Mass
Mr. and Mrs. John P. Carver
Mr. and Mrs. Gary L. Chadwick
Mrs. Pam Cowan and Mr. Phil Morgan
Drs. Jack and Tracey Davidoff
Mr. Timothy DeGrave and Ms. Laura Fornarola
Mr. and Mrs. Ken P. Dingman
Mr. and Mrs. Richard Dray
Mr. and Mrs. David Ebberts
Mrs. Jean B. Eygnor
Ms. Janine L. Fogarty and Mr. Jim Hoestermann
Mr. and Mrs. Robert Franklin
Mr. and Mrs. John Henderson
Mrs. Mary Louise Huff
Dr. and Mrs. Karl Illig
Mr. and Mrs. Thomas F. Judson, Jr.
Mr. and Mrs. David Todd Keehley
Ms. Tracie Keehley
Mr. and Mrs. Al Keltz
Mr. and Mrs. Michael Knolla
Mr. Charles R. Levengood and Ms. Gina Halasinski
10.
Dr. and Mrs. Michael Loeb
Ms. Nancy Lowthian
Mr. and Mrs. Robert Mann
Dr. and Mrs. Steven Marscocci
Mr. and Mrs. Richard Massie
Mr. and Mrs. Bruce L. McLear
Mr. and Mrs. Donald P. McNelly
Ms. Hilda Jo Anne Milham
Mr. and Mrs. Michael R. Morse
Mr. and Mrs. Thomas Neilson
Mr. and Mrs. John F. Nuccitelli
Ms. Sharon Peterson
Mr. and Mrs. Josh Pokracki
Ms. Nancy Quattrociocchi and Ms. Gina Quattrociocchi
Mr. and Mrs. David Riedman
Ms. Julie Riccio and Mr. Dustin Riccio
Ms. Pamela Reed Sanchez
Mr. Ron Sassone
Ms. Shirley Shumway
Mr. and Mrs. Larry J. Sorel, Jr.
Mr. Dan Spoor
Ms. Carol T. Srokose
Mr. and Mrs. Charlie Symington
Dr. and Mrs. James A. Tacci
Mr. and Mrs. Robert C. Tait
Mr. and Mrs. John W. Thoman
Mr. and Mrs. Leon F. Tucker, Jr.
Mr. and Mrs. Gregg C. Vandivert
Ms. Helen A. Vogel
Mr. and Mrs. Ramond R. Vogt
Ms. Gretchen Voss
Ms. Colleene J. Abair
Mr. and Mrs. Bohdan Baran
Mr. and Mrs. A. John Bartholomew
Mr. David Berg and Dr. Dawn Riedy
Mr. and Mrs. David Braverman
Mr. Joseph Briggs
Dr. and Mrs. Walter S. Brooks
Ms. Mary Ellen Brothers Guon
Mr. and Mrs. M. John Buzawa
Mr. and Mrs. Spencer J. Cook
Ms. Jennifer Dell and Mr. Matt Sides
Mr. and Mrs. Scott R. DeMoulin
Mr. and Mrs. Richard J. DiMarco
Mr. and Mrs. Robert Dobies
Mrs. Joan L. Feinbloom
Mr. and Mrs. Bruce Ferguson
Mr. Jody Fleischer
Ms. Barbara M. Hendry
Mr. Richard Hogestyn
Mrs. Marjorie S. Humphrey and Mr. Herbert Humphrey
Mr. and Mrs. Bruce Krobusek
Mr. Louis A. Langie, Jr.
Mr. and Mrs. Dan Mahar
Mr. and Mrs. James P. McElheny
Mr. and Mrs. Andrew Mitchell
Mr. James Nickles and Ms. Susan Wendel
Ms. Patricia Obstarczyk
Mr. and Mrs. Jake Pierson
Mr. Charles E. Plant
Mr. and Mrs. Ronald T. Pritchard
Mr. and Mrs. Jay J. Rachfal
Mrs. Janet Reed and Mr. John Parke
Mrs. Barbara K. Reifler and Mr. H. Charles Unison
Mrs. Jo Ann H. Richards
Mr. and Mrs. Randall Shepard
Ms. Paula V. Smith
Mr. and Mrs. Gary Squires
Ms. Sherry S. Stephens and Ms. Tasha M. Bell
Mr. and Mrs. Robert B. Stiles
Mr. and Mrs. Donald Titus, Jr.
Mr. and Mrs. Robert E. Touhsaent
Mr. and Mrs. David K. Weber
Dr. and Mrs. Tae B. Whang
Mr. and Mrs. Mark Wilson
Mr. and Mrs. Gary E. Wood
Mr. and Ms. Todd Zyra
DEFENDERS
Mr. and Mrs. Leonard R. Bayer
Mr. and Mrs. John C. Buttrill
Mrs. Barbara Kelley and Mr. Tom Riley
Ms. Christine Klos and Mr. Don White
Mr. and Mrs. James M. Lamb
Mr. and Mrs. Peter Lutz
Mr. and Mrs. Gordon N. Meyer, Jr.
CHAMPIONS
Ms. Susanna M. Ferris and Ms. Nancy Postilli
Mr. Ronald H. Fielding and Ms. Susan Lobell
Mr. and Mrs. Charles Pulire
Ms. Deborah Wilson
GUARDIANS
Mr. and Mrs. Michael C. Hurley
Tony Solpietro11.
RESTRICTED GIVING
CAPITAL
Ms. Rachel Baker August and Mr. Len Parker
Mr. and Mrs. Dwight Battles
Mr. and Mrs. Leonard R. Bayer
Daisy Marquis Jones Foundation
Davenport-Hatch Foundation, Inc.
Mr. John E. Davison and Ms. Jeanne A. Davison
Mr. Ronald Fielding and Ms. Susan Lobell
Glover-Crask Charitable Trust
David Klos Family Memorial Fund
Ms. Christine Klos and Mr. Don White
New York State Economic Development Assistance Program
State of New York Office of Parks
Recreation and Historic Preservation
CONSERVATION
INITIATIVES
BUTTERFLY BELTWAY
Daisy Marquis Jones Foundation
The Nature Conservancy
ONE CUBIC FOOT
Eastman Kodak Company
Max and Marian Farash Charitable Foundation
McDougall Communications
Guido and Ellen Palma Foundation
Mrs. Janet Reed and Mr. John Parke
Rochester Gas and Electric / Iberdrola USA Foundation
Dr. Andrew Stern and Ms. Melissa A. McGrain
Mr. and Mrs. Charlie Symington
IN SITU SUPPORT
Anonymous
Mr. and Mrs. Leonard R. Bayer
Ms. Darlene Benzon
Every Day Hero
Lake Immunogenics Inc.
Mr. and Mrs. Gordon Meyer
Dr. Jeff D. Wyatt
ENDOWMENT
Aab Endowment Fund
Estate of Christine H. Bush
Estate of Clara Gilman
Mr. James R. Grapenstetter
Estate of Hilda Neary
Estate of Pam Will
SPZS Endowment Fund
EDUCATION PROGRAMS
Canandaigua National Bank
The Hallowell Fund
M&T Bank
McDonald’s of Greater Rochester
Monroe Veterinary Associates
12.
Paychex Inc.
Wegmans Food Market
EXHIBITS AND
ENRICHMENT
Cast Industries
Coca-Cola Refreshments
Mr. and Mrs. Richard Dray
Exodus Exterminating Inc.
First Niagara Bank
IC Wood LLC
Lowe’s, Store #0645 of Henrietta
Lowe’s, Store #1581 of Webster
Lowe’s, Store #1655 of Greece, NY
Lowe’s, Store #2434 of Brockport
Ms. Karen R. Monast
Monroe Wheelchair
Salena’s Mexican Restaurant
Stifel, Nicolaus & Company Inc.
Thomson Reuters
Urtz’s Farm, Inc.
GENERAL OPERATING
SUPPORT
Anonymous
Brochures Unlimited Advertising, LLC.
Canfield & Tack Commercial Printing and Fulfillment
Entercom Marketing Results Group
hibu, Inc.
The Donald F. & Maxine B. Davison Foundation
Dell Direct Giving Campaign
ExxonMobil Foundation
Fidelity Charitable
The Hallowell Fund
Harris R.F. Communications
Lake Immunogenics Inc.
Mr. Arthur E. Lowenthal
Mary S. Mulligan Charitable Trust
Jane F. and William J. Napier Charitable Trust
Rochester Americans Hockey Club
Rochester Community Baseball, Inc.
Leland T. Shafer Charitable Trust
Helen and Ritter Shumway Foundation
Irene and Alan Weinberg Advised Fund
Xerox Corporation
Xperience
Zweigle’s Inc.
SPECIAL EVENTS
Abilene Bar & Lounge
AccelCare
Admar Supply Company Inc.
Alliance Advisory Group
Alstom Signaling Foundation
Associates in Catering
Audio Images Sound & Lighting
Bank of America
Best Times Financial Planning
Bonadio Group
Bond, Schoeneck & King, PLLC.
Boylan Code, LLP
Brinkman International Group, Inc.
Brown & Brown Insurance
BSG Building Services Group
Buckingham Properties
Canfield & Tack Commercial Printing and Fulfillment
Celebrate Events
Clark Patterson Lee
Constellation Brands, Inc.
Construction Industry Association of Rochester
C.P. Ward, Inc.
Crosby-Brownlie, Inc.
The Dolomite Group
Eagle Productivity Solutions
Excellus BlueCross BlueShield
Flaum Management Company, Inc.
Grant Taylor Photography
I.B.E.W. Local Union #86
Image 360
Lake Beverage Corporation
Landsman Development Corp.
Leo’s Bakery
Lightower Fiber Networks
LLD Enterprises
M&T Bank
Manning Squires Hennig Co. Inc.
Mann’s Jewelers
McDonald’s of Greater Rochester
Medved Running & Walking Outfitters
William G. McGowan Charitable Fund
Mohawk Paper
Moonlight Creamery
Morgan Stanley
New York Life Insurance Company
Norry Management Corp.
Oppenheimer Funds
PASCO Building Automation Systems
Passero Associates
Perry’s Ice Cream Company, Inc.
The Pike Company
Quality Homes of Rochester
The Rabbit Room
Rath Electric, Inc.
The Red Barn Apparel
Riedman Companies
Rita’s Italian Ice
Roberts Communication
Ry-Gan Printing, Inc.
Sheet Metal Workers’ Local 46
Spatola’s Party Rental
SWBR Architects
Sweetwater Energy
Turkey Bird Studio
Type High Letterpress
UA Local 13 Plumbers, Pipefitters & Service Techs
USA Payroll, Inc.
Vasiliy Images
Walmart
Webster Interiors
Woods Oviatt Gilman LLP
Dr. Seth Zeidman and Dr. Eva Pressman
We take great care in accuracy of these lists. If
you see anything missing, please let us know at
(585) 336-7217.
THANK YOU
We thank our generous donors and sponsors for their support in 2015.
Marie Kraus 13.
INCOME STATEMENT FOR THE
YEAR ENDED DECEMBER 31, 2015
SENECA PARK ZOO SOCIETY
BALANCE SHEET
DECEMBER 31, 2015
(With Comparative Totals for the Year Ended December 31, 2014)
2014
2015
General
Operating
Fund
Board
Designated
Fund
Restricted
Gifts & Grants
Fund
Capital
Campaign
Fund
TOTAL
$423,390
$237,723
$0
$0
$45,225
$11,807
$2,856
$119,571
$11,666
$84,963
$0
$302,328
$646,549
$0
$5,015
$0
$363,750
$0
$0
$0
$0
$717,088
$119,058
$182,216
$125,994
$152,000
$0
$0
$0
$2,365
$0
$15,732
$0
$0
$0
$0
$0
$0
$0
$0
$423,390
$1,272,870
$765,607
$182,216
$176,233
$163,807
$366,606
$119,571
$11,666
$87,328
$937,200
$1,317,642
$1,298,721
$15,732
$3,569,294
$122,581
$29,387
$45,557
$113,136
$140,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$624,122
$29,387
$45,557
$113,136
$366,606
$450,661
$0
$501,540
$0
$0
$0
$226,606
$728,146
$0
$1,178,807
Beginning Net Assets
Net Surplus/(Deficit)
$482,970
$3,569
$827,021
$490,621
$875,781
($305,207)
$17,577
($1,845)
$2,203,350
$187,138
Total Net Assets
$486,539
$1,317,642
$570,574
$15,732
$2,390,488
ASSETS
Cash and Cash Equivalents
Investments
Endowment - General
Endowment - Intern Program
Accounts Receivable
Promises to Give-Net
Due from other funds
Inventory
Prepaid Expenses
Property & Equipment Net
Total Assets
SUPPORT AND REVENUE
Membership & Admissions
Retail Operations
Fundraising & Events
In-Kind Contributions
Education & Conservation Action Programs
Net Assets Released from Restriction
Interest Income
Other
2,499,092
1,336,029
832,656
346,706
296,240
94,673
1,650
264
46.2%
24.7%
15.4%
6.4%
5.5%
1.8%
0.0%
0.0%
$5,407,310
100.0%
2015
LIABILITIES & NET ASSETS
Accounts Payable
Accrued Payroll
Accrued Vacation
Deferred Income
Due to other funds
Total Liabilities
TOTAL LIABILITIES
& NET ASSETS
EXPENSES
Retail Services
Fundraising & Events
Communications
Administration
Membership & Admission Services
Education & Conservation Action Programs
Depreciation
% of Total
Revenue
Amount
% of Total
Raised
Amount
$1,004,756
583,143
573,346
520,708
517,714
505,235
47,114
$3,752,017
$937,200
$1,317,642
$1,298,721
$15,732
$3,569,294
Increase in Net Assets
Net Assets at Beginning of Year
Support to Seneca Park Zoo Fund
Revenue Share with Monroe Co Parks Dept
Board Designated Restrictions
Net Assets at End of Year
% of Total
Revenue
Amount
$2,275,094
1,296,478
920,792
414,872
284,011
104,871
934
153
42.9%
24.5%
17.4%
7.8%
5.4%
2.0%
0.0%
0.0%
$5,297,204
100.0%
2014
% of Total
Raised
Amount
18.6%
10.8%
10.6%
9.6%
9.6%
9.3%
0.9%
$1,019,680
539,825
661,302
481,112
548,585
511,622
50,662
69.4%
$3,812,787
19.2%
10.2%
12.5%
9.1%
10.4%
9.7%
1.0%
$1,655,293 $482,970 (68,596) $1,484,418
(67,784)
(1,443,128) (1,316,113)
(140,000) $486,539 $479,950
(97,500)
$482,970
72.0%
A complete financial statement including Board Designated, Restricted Programs and the Capital Campaign is available upon request.
14.
Marie Kraus
15.
FOREVER WILD SOCIETY MEMBERS
The mission of the Seneca Park Zoo Society’s Planned Giving Program is to ensure the continuation of education and conservation
programs for future generations. Thank you to the following people for making a deferred gift in support of the Zoo Society:
Anonymous
Colleene Abair
Rachel Baker August
Robbie Baltzer
Bohdan and Maureen Baran
Leonard and Lorri Bayer
Nina Beach
darlene Benzon
Kevin and Tami Best
James Tacci and Robyn Blanchard-Tacci
Mike and Mary Lou Bopp
Stephen Brown
Rita and Lawrence Callahan
Ralph and Barbara Code
Spencer and Elizabeth Cook
Karen and Bill Crow
John and Mary Lou* Davison
Cassey Dickey
Bob and Maureen Dobies
David and Sandra Ebberts
Ronald Fielding
Bob and Linda Franklin
Philip and Beverly Gelsomino
James Grapenstetter
Amy Harned
Aimee Hofmann
Richard Hogestyn
Mary Louise Huff
Harold Johnson
Barbara Kelley and Thomas
Riley
Donna Lampen-Smith
Patty and Larry Langdon
Lou and Sally* Langie
Chuck Levengood
Peter and Margot Lutz
Carolyn and Edward Maruggi
James and Linda McElheny
Donald and Phyllis McNelly
Carol Merkel
Patricia Obstarczyk
Karen Panosian
Sharon Peterson
Michelle Picardo
Karin Quillinan
Jim Quick
Pamela Reed Sanchez
Dennis and Patricia Ringer
Tom and Ellen Rusling
Thomas Snyder
Ric Thomann
Denise Wells
Dr. and Mrs. Tae Whang
Pam Will*
Keith and Betsy Wilson
Dr. Jeff Wyatt
Mark and Nancy Zawacki
*Denotes Deceased
Copyright 2016. Cover photo by Michaela L. Pulver
2222 St. Paul Street, Rochester, NY 14621 | (585) 336-7200 | senecaparkzoo.org