Untitled - COMITE MISTRAL

Press Kit – Comité Mistral
COMITE MISTRAL
ABOUT
Comité Mistral is a not-for-profit organization dedicated to promote the brands of Provence and Côte d’Azur. Created in 2010, it
includes about 30 brands or members. To become a member of Comité Mistral, one must be an organization created and deeply
rooted in Provence or Côte d’Azur, with a profound history and tradition of savoir-faire, no matter its line of business.
Members of Comité Mistral are amongst the most prestigious brands in their respective field – they are highly regarded and the
demand for their products is high domestically and internationally via select distribution channels. The brands of Comité Mistral
are lifestyle brands that best embody South of France’s «art of living ».
THE COMITE’S MISSION AND VALUES
Comité Mistral strives to support the collective and individual development of its brands, fostering opportunities for growth
domestically and internationally as well as creative partnerships that highlight the brands’ expertise and the quality of their
products.
By promoting their traditions, savoir-faire and impressive products and services, the Comité Mistral members serve as proud
Ambassadors to Provence and Côte d’Azur. They gather on a regular basis to brainstorm on new ways to highlight the second
most prestigious regions in France, known the world over for its exquisite lifestyle and rich offering –but most importantly a
region they have called home for more than a century. Via the diversity of their backgrounds and business experiences, the Comité
Mistral members work together with passion, camaraderie and pride to ensure their heritage is maintained, but also, move
forward.
Tradition and modernity, expertise and innovation; these are the values upheld by Comité Mistral at home and abroad.
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Press Kit – Comité Mistral
THE COMITE’S MEMBERS
Comité Mistral represents about 30 brands from various lines of business. They are the best in their own field: luxury hotels and
restaurants, Châteaux and wine estates, home furnishings and tableware, perfumes, soaps and cosmetics, fabrics and clothing, food
and delicacies, landscaping and artisanry.
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EVENTS
Comité Mistral organizes events annually at home and abroad to present and promote its members, setting up
joint actions to promote the latter’s products, while acting as Ambassadors for Provence and Côte d’Azur.
Comité Mistral’s event strategy includes one international location annually: Canada (Montreal) in 2010, Russia
(Moscow) in 2011, and China (Shanghai) in 2012. Executed with the support of partners from both public and
private sectors, each trip consisted of putting in place public relations events (press conferences, TV and
radio broadcasts) and commercial campaigns (mini shows) focusing on the theme of
‘Provence Lifestyle and the art of living on the French Riviera’.
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Press Kit – Comité Mistral
MOSCOW RUSSIA - IN THE PRESS:
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CHINA SHANGAI - IN THE PRESS:
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Press Kit – Comité Mistral
THE BOSTON’S EXHIBITORS:
BISCUITERIE DE PROVENCE
Much to the delight of gourmands, the BEDOUIN family has been passionate about
the almond and its transformation for two centuries. The Biscuiterie de Provence’s
creations, made from natural ingredients and all having the almond as a common
denominator, now accompany aperitifs, starters, desserts and coffee and are to be
found in specialty grocery stores in France and abroad.
BISCUITERIE DE PROVENCE - ZA les Grands Prés - 26110 ST MAURICE sur EYGUES - France
Tel: 33 (0)4 75 26 02 98 - www.biscuiteriedeprovence.com
CHATEAU LA CALISSE
Situated in the hinterland of the Var region, the Château la Calisse, with its 12 hectares
of vines belonging to the Côteaux Varois appellation, produces wines full of finesse
and elegance. These are exported to five continents and can be found on the menu of
many gourmet restaurants in the region. The secret of Patricia Ortelli’s wines rests
principally in the quality of the grapes, harvested in perfect condition at maturity,
enabling the quality of the ‘terroir’ to be fully appreciated.
CHÂTEAU LA CALISSE - Route D560 F-83670 PONTEVÈS - France
T. + 3 3 (0) 4 93 99 11 01 - www.chateau-la-calisse.fr - [email protected]
CONFISERIE DU ROY RENE
A family company for three generations, the Confiserie du Roy René is continually
innovating whilst maintaining its established expertise and sense of tradition. Labelled
a ‘Living Heritage Company’, the Confiserie du Roy René will open the doors of its
workshop in Aix en Provence in October to reveal the secrets of the Calisson.
CONFISERIES ROY RENÉ - La Pioline - BP 60.060 - 330, rue Guillaume du Vair
13545 AIX EN PROVENCE CEDEX 4 – France - TEL: +33 (0)4 42 39 29 89 - www.calisson.com
DOMAINES BUNAN
Since 1961 the Bunan family has been cultivating different pieces of land situated in
the Bandol area, at La Cadière d’Azur and at Le Castellet. The vines are grown on
terraces which favour the Mourvèdre, Bandol’s noble grape variety which has made
the region’s reputation. A deep respect and attachment to their vineyards has naturally
let the Bunan family in the direction of organic and biodynamic farming methods.
DOMAINES BUNAN VIGNERONS - Moulin des Costes – BP 17 - 83740 LACADIÈRE D’AZUR –
France - T. + 33 (0)4 94 98 58 98 - www.bunan.com - [email protected]
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Press Kit – Comité Mistral
FRAGONARD PARFUMEUR
Founded in 1926, the House of Fragonard has created perfumes, cosmetics and soaps
from the very best natural raw materials and components. From the timeless classics
to the most original scents and toilet waters, all products are exclusive creations made
in Fragonard’s factories in Grasse and Eze.
FRAGONARD - 20 boulevard Fragonard - 06130 GRASSE – France
T. + 3 3 (0)4 93 36 44 65 - www.fragonard.com - [email protected]
LA BASTIDE BLANCHE
Situated at Sainte Anne du Castellet, this family property extends over 30 hectares of
vines classified AOC Bandol. Laid out on terraces, most of the planted grape varieties
are Mourvèdre. La Bastide Blanche produces wines which are certified organic. Critics
regularly extol the virtues of its typical wines which are powerful and particularly suited
to ageing.
EARL BRONZO - 367 Route Des Oratoires - Ste Anne du Castellet - 83330 LE CASTELLET
France - T. + 3 3 (0)4 94 32 63 20 - www.bastide-blanche.fr - [email protected]
LA VERRERIE DE BIOT
In 1956 the Verrerie de Biot created bubble glass by succeeding in capturing the
bubble, imprisoning it between two layers of glass and thus transforming a defect into
a virtue. Labelled a ‘Living Heritage Company’, la Verrerie de Biot has now become a
tourist site, welcoming more than 700,000 visitors each year, all of whom want to
discover its unique know-how.
LA VERRERIE DE BIOT - Chemin Des Combes - 06410 BIOT - France
T. + 3 3 (0)4 93 65 03 00 - www.verreriebiot.com - [email protected]
MALONGO
A dynamic and engaged small to medium sized family company in the Nice hinterland,
Malongo has been roasting coffee since 1934 and is the French specialist in high
quality, fair trade, organic coffees. Malongo is equally available in hotels, restaurants
and supermarkets, for export and on the internet. The company also has tasting
outlets.
MALONGO - BP 121 - ZI - 1ère avenue - 9 ème rue - 06513 CARROS CEDEX - France
T. + 3 3 (0)4 93 29 08 98 - www.malongo.com - [email protected]
OUSTAU DE BAUMANIERE
Situated at the foot of the village Les Baux, the five-star L’Oustau de Banmanière is a
eulogy to French life style and art of living. With its three charming Provençal buildings,
its rooms and suites, its Michelin two star restaurant and its spa, l’Oustau de
Baumanière represents the happy marriage of sunny aromas from the Provençal
tradition with the refinement of the French table.
OUSTAU DE BAUMANIÈRE - 13520 LES BAUX-DE-PROVENCE - France
T. + 33 (0)4 90 54 33 [email protected]
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VILLA BAULIEU
Nestled in the only volcanic crater in Provence, the Beaulieu vineyard is one of the biggest in
the Côteaux d’Aix en Provence appellation. The Villa Beaulieu, a 17C house which is now a
bed and breakfast, comprises an area of 8 hectares of vines producing elegant and refined
wines which reflect the image of a place which is worthy of its reputation.
VILLA BAULIEU - Route de Beaulieu - 13840 ROGNES - EN- PROVENCE - France
T. + 3 3 (0)4 42 50 20 19 - www.villabaulieuvignoble.com - www.villabaulieu.com
CHATEAU MINUTY
With its 75 hectares of vines overlooking the Gulf of Saint-Tropez, Château Minuty has an
excellent reputation, particularly for its fresh and elegant high-quality rosés. Now they are in
charge of a modern and efficient outfit, the two brothers, Jean Etienne and François Matton,
have rejuvenated the Château Minuty brand, keeping it at the head of the top ranked
growths of the Côtes de Provence appellation to which they have belonged since 1955.
CHÂTEAU MINUTY - Route de ramatuelle - 83580 GASSIN – France
T. + 33(0)4 94 56 12 09 - www.chateauminuty.fr
CHATEAU DE PAMPELONNE
The De Gasquet Pascaud family has been developing the Pampelonne domain for
over 150 years. Established alongside the beaches of Ramatuelle, the Château de
Pampelonne vines produce one of the great names in rosé from Provence, now
exported to five continents. Owing as much to the beauty of its landscape as to the
specificity of its seaside ‘terroir’, Pamplonne is indeed a unique environment.
LES MAÎTRES VIGNERONS DE LA PRESQU’ÎLE DE SAINT-TROPEZ - L A FOU X
8 3 5 8 0 G A S S IN - F R ANC E - T. + 33 (0) 4 94 56 32 04
BASTIDE SAINT ANTOINE
Situated near Cannes, la Bastide Saint Antoine, a charming 18C house blessed with an
exceptional sea view and set in a park of more than 600 thousand-year-old olive trees, is a 5
star Relais et Châteaux hotel where peace and calm reign. In partnership with its chef Jacques
Chibois, la Bastide Saint Antoine has developed a light, creative, personalised and sundrenched cuisine filled with the aromas and tastes for which Provence is renowned.
LA BASTIDE SAINT-ANTOINE - 48 avenue Henri -Dunant
06130 GRASSE – France - T. + 3 3 (0) 4 93 70 94 94 - www.jacques-chibois.com
MARIUS FABRE
Savonnerie Marius Fabre has been in existence for over a century. It is a family run
business for 4 generations, which has enabled the company to preserve its know-how
and expertise in the production of the reknowned "savon de Marseille" (Marseille
soap). Savonnerie Marius Fabre uses organic raw materials of the highest quality,
with no dye or synthetic additives, which guarantees the purity of the Marseille soap.
Tradition and modernity are the core values of the company.
SAVONNERIE MARIUS FABRE - 148, AVENUE PAUL BOURRET - BP12 -13651
SALON-DE-PROVENCE CEDEX – France - T. + 33 (0)4 90 53 24 77 - www.marius-fabre.fr
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CONTACT THE COMITE:
COMITE MISTRAL
CHATEAU DE PAMPELONNE
83350 RAMATUELLE
FRANCE
[email protected]
www.comite-mistral.com
Yann Staraci
Tel. : +33 (0) 6 85 05 44 59
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