Media Kit - Hometown Values

Transcription

TM
TM
EARLY SPRING
MARCH 2015
ROMANCING THE HEART
FEBRUARY 2015
TM
ROMANCING THE HEART
FEBRUARY 2015
best. ne.
valenti
ever.
designer blankets
see our ad inside
801-785-74 99
Mexican Restaurant
HEALTHY LIFESTYLES
JANUARY 2013
Hometown Values has been Utah’s
premier go-to source for great savings,
entertainment and activities for 20
years. It is also Utah’s largest monthly
direct-mail magazine, distributed to
more than half-a-million homes.
L.A. Dance Co.
Mexican Restaurant
AXIOM Garage Door
Rod Works
Unique Iron and Home Decor
Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6802 • www.HometownValues.net
HELPING BUSINESSES GROW
Exponentially
Hometown Values has a proven record of helping businesses grow and succeed through
targeted, market-driven advertising. Our monthly, direct mail community magazines help
consumers save money and help local businesses grow their bottom line.
HELPING YOUR BUSINESS SUCCEED
• 15 markets, from Cache
County to Southern Utah
County
• Target specific audiences and
readers
• Full circulation insert
• Superior quality
• Full color
• Direct-mail advertising
• Exceptional customer service
• Digital components available
• Social media strategy
• Direct mail labeling cards
• Blow-ins
• Premium Placements
”
We have been working with….Hometown Values for many, many years and have
watched our business grow exponentially as a result. In the last six months, 90 percent
of our surgical patients discovered our practice out of the ad in the Hometown Values.
There is no question in my mind that being a part of this publication…. has been the most
beneficial marketing resource we have ever used.
Mekenna Foster, Regional Manager, Surface Medical Spa
”
WHO WE
Reach
Our monthly, direct mail magazines help consumers save money on all things in life, from
dining out to home improvement.
Hometown Values consistently delivers results for our advertisers by focusing on what works
and having the expertise to implement it effectively.
Circulation: Approx. 545,000*
Target Market: Women, homeowners
Distribution: Direct mail, 15 market editions Cache County to Utah County
73%
1,309,000+
READERS MONTHLY
$4.7 BILLION
Have at least
some college
IN SPENDING POWER
4
home owners
”
83% are
Avg. HH Size
I placed my ad in a zone
outside of our typical area
of reach to see if we could
attract “New Customers”
that wouldn’t normally
Avg. Age
Avg. HHI
45
$87k
Market Value
of Home
Women
84%
$282k
3022+32+
22%
30%
auto service center... By the
third month we were getting
40+ NEW clients every
month. Some of these new
clients were driving several
miles and passing multiple
auto service centers to get
3+310+
32%
choose Doug Smith as their
to us. Hometown Values
18-34
3%
35-49
3%
50+
Magazine definitely works,
and it will now be a big part
of our ongoing advertising
10%
mix.
”
Kem Thomas, Service Manager, Doug
Smith Autoplex
NORTH DAVIS COUNTY
TM
TM
BACK TO SCHOOL
AUGUST 2014
FATHER’S DAY
JUNE 2013
ROMANCING THE HEA
RT ISSUE
FEBRUARY 2013
®
FIREWORKS
Over 180 locations
across the State.
ce..
Celebrate your Independen fit
ort your local non-pro
& supp
organizations...
all at one time!!
Retractable Patio Awnings
& Shades
Beautiful Solutions
MEDICAL SPA & WEIGHT
LOSS
By
ForrestBrook
Lighting and landscape
for all outdoors
PUBLICATION
Schedule
2015
Publication Issue
In-Home by end of week
Space Reservation
Art Due
Healthy Lifestyles
January 3, 2015
December 1, 2014
December 8, 2014
Romancing the Heart
February 7, 2015
January 5, 2015
January 12, 2015
Early Spring
March 7, 2015
February 2, 2015
February 9, 2015
Spring Home & Garden
April 4, 2015
March 2, 2015
March 9, 2015
Mother’s Day
May 2, 2015
March 30, 2015
April 6, 2015
Father’s Day
June 6, 2015
May 4, 2015
May 11, 2015
Summer Fun
July 4, 2015
June 1, 2015
June 8, 2015
Back to School
August 1, 2015
June 29, 2015
July 6, 2015
Fall Fun & Recreation
September 5, 2015
August 3, 2015
August 10, 2015
Fall Home & Garden
October 3, 2015
August 31, 2015
September 7, 2015
Early Holiday
November 7, 2015
October 5, 2015
October 12, 2015
The Holidays
December 5, 2015
November 2, 2015
November 9, 2015
AD SIZES AND
Submission
Cover set-up size details
Tab set-up size details
,"*&)
SANDY/DRAPER
%
"+)
,"'+)
SUMMER EDITION
+"*&)
JULY 2011
Bleed area: 8.625 x 11.125
%$",+)
%%"%&)
%$"%&)
%%"%&)
Live area: 8.1677 x 10.6717
%$",+)
Live area w/
logo box: 8.5
Black dotted line: document size
(trim-line)
Red line: bleed
Blue: live area
Ad size
Bleed
Trim
Live/non-bleed
Cover
8.625 x 11.125
8.375 x 10.875
7.625 x 10.125
Back cover
8.625 x 8.125
8.375 x 7.875
8.125 x 7.625
Full page
8.625 x 11.125
8.375 x 10.875
7.625 x 10.125
Full page tab
8.625 x 11.125
8.375 x 10.875
7.625 x 10.125
Tab
1.00 x 11.125
.75 x 10.875
–
2/3 Page
–
–
7.625” x 6.65”
1/2 horizontal
–
–
7.625” x 5.00”
1/3 page
–
–
7.625” x 3.325”
1/4 Page
–
–
3.735” x 5.00”
1/6 page
–
–
3.735” x 3.325”
Acceptable images
Online ad submission
All images must be in CMYK mode 300 dpi (high
provided to Hometown Values.
Go to www.hometownvalues.net. Click on
resolution).
Due to copyright issues, we will not scan pre-
“advertiser login” at the top of the page. You will
Web images are not usable for Hometown Values
printed advertising photos or other material for use
need to enter your username & password (you
Magazine. The only acceptable method of getting
in any ad.
can get this from your sales rep).
images from a website is if the website has a
All placed images must be embedded and must
Once logged in, click on “Creative Upload” in the
separate area for downloading high resolution
not be compressed, ie, LZW or JPG.
top menu bar and follow the instructions on the
images. A signed release of copyright must
All colors in document must be in CMYK mode
screen.
accompany use for such photos.
(no spot or RGB colors).
Advertiser is responsible for all copyright
All fonts (both screen and printer fonts) must be
Acceptable formats
usage and releases Hometown Values of any
embedded or converted to paths (outlined).
Press-ready PDF: Acrobat 4 (PDF 1.3)
responsibility for copyright for items/photos
compatibility or PDF X-1a. Transparencies
flattened; graphics, photos and fonts embedded.
Lewiston
84320
TARGET APPROXIMATELY
84335
Hyde Park
Tremonton
84337
84318
N. Logan
84341
CACHE COUNTY
2
84302
Providence Millville
Hyrum
Wellsville
84319
ZONE 2
Paradise
Brigham City
Perry
Willard
Mantua
84324
TOTAL CIRC. 32,296
MARKET 2 ZONE 1 CACHE VALLEY CIRC. 13,365
3
North Logan, Smithfield, Richmond, Hyde Park, and
Lewiston
ZONE 2
84318 • 84320 • 84333 • 84335 • 84341
84414
Wellsville, Hyrum, Paradise, Providence, Logan, and
Millville
West Weber
84310
Eden
North Ogden ZONE 1
84404
Plain City
Marriott-Slaterville
MARKET 2 ZONE 2 CACHE VALLEY CIRC. 18,931
3
Pleasant View
Farr West
Liberty
84317
84404
Ogden
Pineview
Huntsville
84401
84401
Ogden
84403
TOTAL CIRC. 43,106
MARKET 3 ZONE 1 NORTH WEBER CIRC. 22,258
84403
84315
84302 • 84310 • 84337 • 84340 • 84414 • 84324
ZONE 2
4WEBER
COUNTY
84
5
84401 • 84404 • 84317
South Weber
84056
84056
Hill AFB
84015
Hill Field Road
ZONE 1
Syracuse
MARKET 4 ZONE 1 SOUTH WEBER CIRC. 14,922
Layton
5
South Ogden, Ogden, South Weber, Riverdale,
Morgan and
84050
Morgan
84405
Clinton
84075
TOTAL CIRC. 40,561
Roy
84067
West Point
North Ogden, Huntsville, Eden, Liberty
MARKET 4 ZONE 2 SOUTH WEBER CIRC. 25,639
ZONE 1
DAVIS COUNTY
MARKET 3 ZONE 2 NORTH WEBER CIRC. 20,848
84050 • 84401 • 84403
4
Riverdal
e
Hooper
5
ZONE 2
Layton
84040
84041
Fruit Heights
Kaysville
ZONE 3
84037
Great Salt Lake
Farmington
84025
GREAT SALT LAKE
South Ogden, Hooper and Roy
15
6
8,850
Syracuse, Clearfield, Clinton and West Point
84015 • 84075
84070 • 84093 • 84094
MARKET 10 ZONE 2 SANDY CIRC. 20,960
Sandy and Draper
84020 • 84092
MARKET 11 ZONE 1 NORTH UTAH CIRC. 20,711
Lehi, Saratoga Springs and Eagle Mountain
84005 • 84043 • 84045
MARKET 11 ZONE 2 NORTH UTAH CIRC. 15,189
Alpine, American Fork, and Lehi
84003 • 84004 • 84043
MARKET 12 ZONE 1 CENTRAL UTAH CIRC. 20,163
Orem, Lindon and Pleasant Grove
84042 • 84057 • 84062
MARKET 12 ZONE 2 CENTRAL UTAH CIRC. 15,500
Provo and Orem
84058 • 84097 • 84604
MARKET 13 ZONE 1 SOUTHERN UTAH CIRC. 15,619
South Provo, Springville and Mapleton
84601 • 84606 • 84663 • 84664
MARKET 13 ZONE 2 SOUTHERN UTAH CIRC. 19,936
Spanish Fork, Santaquin, Salem and Payson
84651 • 84653 • 84655 • 84660
Centerville 84014
84405 • 84067 • 84315
MARKET 5 ZONE 1 NORTH DAVIS CIRC. 13,956
MARKET 10 ZONE 1 SANDY CIRC. 23,687
Sandy
Harrisville
West Haven
84319 • 84321 • 84326 • 84328 • 84332 • 84339
TOTAL CIRC. 44,377
84328
TOTAL CIRC. 35,900
Full distribution. All markets with or without tab option
84326
84332
84339
MARKET 1 INSERT CIRCULATION 547,000
North Ogden, Pleasant View, Farr West, Plain City,
Harrisville, West Haven, Willard, Perry, Mantua. Brigham
City and Tremonton
Areas
84333
ZONE 1
TOTAL CIRC. 35,663
15 INDIVIDUAL GEO-ZONES OR TAKE
ADVANTAGE OF FULL DISTRIBUTION
TARGETED
Richmond
TOTAL CIRC. 35,555
547,000 HOMES
2
6
ZONE 2
84087
Woods Cross
ZONE 1
Bountiful
84010
MARKET 14 SALT LAKE CITY CIRC. 24,580
Downtown Salt Lake, Sugarhouse and Foothill
84102 • 84105 • 84106 • 84108 • 84109 • 84111 • 84115
80
SALT LAKE COUNTY
84128
8
84119 84116
84120
8
Magna ZONE 1 West Valley City
84118
Kearns
84029
84069
16 84071
84022
84080
9
TOTAL CIRC. 36,233
West Bountiful, Woods Cross, Centerville, Farmington
84010 • 84014 • 84025
7
ZONE 2
84095
84094
84093
TOTAL CIRC. 45,485
Holladay, Olympus and Salt Lake City
84106 • 84109 • 84117 • 84124
84068
84060
15
10 ZONE 1
Sandy
ZONE 2
0
1
Y
Draper COUNT
84070
South Jordan
Heber City
84092
84032
84020
84065
9
LAKE
SALT
Riverton
H
UTA
C
UTAH
11
15
Bluffdale
11
ZONE 1
215
Saratoga
Springs
84045
Midway
84049
TY Highland
OUN
ZONE 3
84005
84004
MARKET 15 WASATCH BACK CIRC. 15,931
Alpine
Park City, Heber and Midway
84003 ZONE 2
84017 • 84032 • 84049 • 84060 • 84098
84062
American
Fork
84043
84062
Pleasant
Grove
Utah Lake
12
Lindon
84042
84057ZONE 1
84097
84058
MARKET 7 ZONE 2 EASTSIDE CIRC. 20,138
Orem
12
Cottonwood, Murray and Midvale
84047 • 84107 • 84121
84604
Provo
ZONE 2
84602
BYU
TOTAL CIRC. 40,267
Utah Lake
13
MARKET 8 ZONE 1 OQUIRRH MOUNTAINS CIRC. 19,761
West Valley City
84601
84120 • 84128
ZONE 1
84606
MARKET 8 ZONE 2 OQUIRRH MOUNTAINS CIRC. 20,506
Taylorsville, West Valley City, and Kearns
13
84118 • 84119 • 84123 • 84129
Springville
84663
ZONE 2
Spanish Fork
84664
Mapleton
MARKET 9 ZONE 1 SOUTHWEST VALLEY CIRC. 16,780
West Jordan
TOTAL CIRC. 51,388
Jordanelle
84121
Lehi
MARKET 7 ZONE 1 EASTSIDE CIRC. 25,347
Park City
ZONE 1
Cottonwood Heights
Midvale 84047
84088
84098
SUMMIT &
WASATCH COUNTY
215
84047
15
MARKET 6 ZONE 2 SOUTH DAVIS CIRC. 12,014
Boutiful, North Salt Lake and Woods Cross
84054 • 84087 • 84116
84117
Holladay
84107
Snyderville Jeremy Ranch
7
84124
ZONE 2
84084
Herriman
MARKET 6 ZONE 1 SOUTH DAVIS CIRC. 24,219
80
South
Salt 84106
Olympus
84109
Lake Sugarhouse
84123
West Jordan
84109
84105
Murray
9
ZONE 1
14
84115
215
ZONE 2
Taylorsville
84074
TOOELE COUNTY
84103
84102
84101
84111
TOTAL CIRC.
84054
DAVIS COUNTY
Layton, Kaysville and Fruit Heights
84037 • 84040
Layton
84041
North Salt Lake
84116
84660
84081 • 84084 • 84088
Payson
South Jordan
84095
84651
Salem
84653
MARKET 16 TOOELE COUNTY CIRC. 17,737
Herriman, Bluffdale and Riverton
Santaquin
84651
Tooele, Stansbury Park, Grantsville
84029 • 84074
Digital/Online
• You can also advertise on our website with a
Monster Ad and/or Leaderboard Ad
• Advertise on our mobile APP
• Promote your business in our business directory
• Promote your event on our calendar
Feature Coupons (five rotating spots)
$250 per month each
Monster ad online (with five rotating sponsors)
300 pixels x 600 pixels (max file size = 45K)
$250 per month each
Leaderboard ad online
(with five rotating sponsors)
728 pixels x 90 pixels (max file size = 35K)
$150 per month each
Footer Ad (APP)
544 pixels X 148 pixels
$500 per month
Social Media
Like us on Facebook
for contests, giveaways,
Hometown Values
updates and more.
Look for our digital
newsletter in your inbox
soon!
Monster Ad
Leaderboard Ad
Products
SPECIALTY
DML CARD
(Detached Marketing Label)
BLOW-IN CARD
Blow-in cards are unattached advertisements
inserted into Hometown Values magazine.
Blow-in cards draw a lot of attention, stand
out and are easy for consumers to hold
on to. They allow you to affordably reach
the masses and achieve a strong presence.
Maximum of 4 per issue per zone.
DML cards are postcards that are mailed with
Hometown Values magazine — not attached or inserted.
This allows you to have a solo mail presence in the
mailbox without the solo mail cost. Plus, you get the
same exposure and returns. DML card distribution
is limited to 1 card per area per month, due to postal
regulations.
AD SIZE DETAILS
AD SIZE DETAILS
Color: Full color, front and back.
Paper: 7pt card stock
Card Size.............6 1/4” x 8 3/8”
Image Size (Front & Back)
6 1/4” x 8 3/8” (with .25” bleed)
25,000
QTY
300,000
CPM
$126.17
CPM
$45.79
CPP
$0.126
CPP
$0.046
QTY
50,000
CPM
QTY
$81.61
CPP
75,000
400,000
CPM
$0.082
QTY
CPP
QTY
$0.044
450,000
$67.26
CPM
$43.42
CPP
$0.067
CPP
$0.043
100,000
QTY
$60.10
CPM
$42.81
CPP
$0.060
CPP
$0.043
150,000
QTY
550,000
CPM
$53.04
CPM
$42.41
CPP
$0.053
CPP
$0.042
QTY
200,000
CPM
$49.31
CPP
$0.049
BACK
Hometown Values
Magazine™
4770 South 5600 West
West Valley City, Utah 84118
www.hometownvalues.net
500,000
CPM
QTY
FRONT
$43.99
CPM
QTY
(4.5” x 5” space on the right must be left open for the
Hometown Values address, logo and Permit#)
POSTMASTER REQUESTED IN-HOME DELIVERY DATE: SEPT 4-7
Postal Service Regulations require that this address label be delivered with its
accompanying postage paid mail advertisements. If you should receive this
label without its accompanying mail, please notify your local postmaster.
OPEN RATE:
$.19 per piece
3 MONTHS – 3 AREAS:
$.17 per piece
6 MONTHS – 6 AREAS:
$.15 per piece
12 MONTHS – 12+ AREAS:
$.13 per piece
Short Cover
Short Covers are attached to the front and back of the magazine. This
premium placement allows for maximum exposure and impact. The
ads are perforated for easy removal and use. This format allows you
to deliver your message in the mail with maximum efficiency while
greatly reducing the postage and printing costs normally associated
with mail marketing. There are three options when purchasing this
placement; front, back, or front and back.
Card Size : Front: 8” x 5” Back: 8 ¼” x 5”
OUTSIDE BACK
1/8
COMBO
1x
$.18 per piece
$.16 per piece
$.28 per piece
3x
$.16 per piece
$.15 per piece
$.26 per piece
6x
$.14 per piece
$.13 per piece
$.24 per piece
9x
$.13 per piece
$.12 per piece
$.22 per piece
12x
$.12 per piece
$.10 per piece
$.19 per piece
8
4
1
1/8
INSIDE FRONT
1/8
8
1/41/4
PERF
INSIDE BACK
8 1/4
1/8
1/8
BACK
5
FRONT
OUTSIDE FRONT
8 1/4
1/4
5
RATES
AD SIZE DETAILS
1/8
QTY
Card Size..............................9” x 5”
Image Size Front .................9” x 5” with
.25” bleed .............................
Image Size Back Left Side ...4.5” x 5” with
.25” bleed
2
3
1/4
*All rates include printing, distribution & postage.
Products
SPECIALTY
Inserts
UTAH HOME
RESOURCE GUIDE
“HEY SALT LAKE,
IT’S TIME FOR THE
HOME SHOW!”
UTAH’S GUIDE TO HOME IMPROVEMENT
You can place specialty inserts directly into the Hometown Values
Magazine: multi-page brochures or company literature to name a few. This
option can be fulfilled on a zone level or full-run level.
- TY PENNINGTON
FALL IN LOVE WITH YOUR HOME AGAIN!
HOME SHOW
OCTOBER 7-9 • SOUTH TOWNE EXPO CENTER
OVER 300 COMPANIES WITH EVERYTHING FOR
YOUR HOME—OUR BIGGEST FALL SHOW YET.
JOHN GIDDING
IT MAY BE FALL, BUT JOHN GIDDING,
ONE OF HGTV’S HOTTEST HOST’S WILL
HEAT UP THE SOUTH TOWNE CENTER
SATURDAY & SUNDAY
CREATIVE CRAFTING
HOW TO MAKE YOUR OWN ONE-OF-KIND
HOME DÉCOR
LET THEM EAT CAKE
SA
V
E
BRYAN BAEUMLER VISITS UTAH
O
N
TIC HO
K M
IN ET E S
SID S. H
S O
E. EE W
“DIY” KING
$4
LEARN THE LATEST TRENDS IN COOKINGFROM DESSERTS TO FALL FAVORITES
H OM E R ESOU RC E G U I D E
i
24-page insert, Fall Home Show
Mini Mags
Go big with something small! Mini Mags are inserted into the
Hometown Values Magazines. They are stitched into the magazine, yet
easy to pull out and use as a pocket companion wherever you go. This
product is versatile and can be used for multiple applications, such as
specialty guides, event directories and promotion, community business
listings, etc. It can be tailored to your specific needs and allows you to
affordably reach the masses with a strong and portable presence.
Backyard Injury?
Good thing you’ve got an
Emergency Room right in
your backyard.
#Ouch
#BackyardInjury
#FeelingBetterAlready
Events
Hometown Values sponsors and produces events that create unique
adversting opportunities for your company. Gain more exposure by
directly engaging with your customers at one of our events.
NORTH DAVIS COUNTY
TM
TM
FATHER’S DAY
JUNE 2013
BACK TO SCHOOL
AUGUST 2014
ROMANCING THE HEA
RT ISSUE
FEBRUARY 2013
®
FIREWORKS
Over 180 locations
at•e.4770
StValues
Hometown
• 4770
5600
West
Valley
City,
84118
• Phone:
800.504.0250
• Fax:
801.204.6802
• www.HometownValues.net
ss theValues
ro
S. S.
5600
W.,W.,
West
Valley
City,
UTUT
84118
• Phone:
800.504.0250
• Fax:
801.204.6802
• www.HometownValues.net
acHometown
BUILDING AN
Effective ad
Maximize your ad campaign by consistently delivering a strong offer within an effective
design.
To get the most out of your Hometown Values magazine ad, your
campaign should include the following:
A strong offer:
• Free - buy something, get one free (example: purchase a combo meal, get a FREE hamburger)
• Half price - buy something, get 1/2 price or 50% off 2nd item (example: purchase one item at
regular price, get 2nd item 1/2 price or 50% off)
• Dollars off - convert % off to dollars (example: Instead of 20% Off, use $10.00 Off a $50.00
purchase)
• Package deals
• Percentage off (best when used on large ticket items.)
Effective ad design:
The ad should build value for its use and create a reason to buy TODAY! Keep the ad simple by
using short and direct, easy-to-understand language. One word sentences are powerful and use
bullets to break up copy. Make important points easy to read and lend a definitive tone.
Repetition and consistency
Having a strong offer and a great ad design will help bring new customers, however a one-time
approach will only provide minimum results. The success of a marketing campaign relies on repetition
and consistency. The more your ad is in front of your audience, the greater your chances of getting a
response.
Strong Headline
Other things to consider
• How long the business has been around
• The offer
• Time of year
• Competition
• Advertising of the competition
• Frequency of the message
• Reach of the ad
• Broadness of the appeal of the business
Clean Layout
Clear Branding
Minimal Clutter
Address/Phone
Strong Offers

Media Kit - Hometown Values

Transcription

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