combat - KangaROOS
Transcription
combat - KangaROOS
SPRING SUMMER 2013 KangaROOS Corporate Story KangaROOS Corporate Story. Vom Laufschuh zur Lifestylemarke. KangaROOS revolutioniert den Markt seit über 30 Jahren. 1979 erfunden von Bob Gamm, passionierter Jogger und Architekt. Gamm konzipiert Laufschuhe mit einer kleinen Tasche, ein praktischer und unverkennbarer Mehrwert. Das Känguru als Markenzeichen wird Sympathieträger. Technischen Innovationen wie Dynacoil folgt die Ausweitung der Produkte: KangaROOS sponsert als erste Sportmarke Marathonstars, Basketballikonen, Footballlegenden, Hockeymannschaften. Vom US-Spitzensport-Ausstatter entwickelt sich KangaROOS zur internationalen Lifestylemarke: mit innovativen Produkten, neuaufgelegten Klassikern und Collaborationen mit hippen Designern und Boutiquen. Cleverness plus Coolness plus Sympathie versus Know-how und Design. Kurze Entscheidungswege intern und ein globales Gespür für Trends lassen die Marke schnell agieren: kreativ und flexibel! Sportlicher Ehrgeiz ist nach wie vor Markenansporn: KangaROOS läuft voraus, will erster sein, agieren statt reagieren. KangaROOS kombiniert lange Tradition mit kurzer Reaktion: open-minded und authentisch - eben fresh. Willkommen im urbanen Lifestyle. The KangaROOS corporate story. From running shoes to a lifestyle brand. KangaROOS has revolutionized the market for over 30 years. Bob Gamm, an architect and avid jogger, founded KangaROOS in 1979. Gamm designed running shoes with a practical, distinctive enhancement: a small pocket, with the kangaroo as an appealing logo. With technical innovations such as Dynacoil, the product line continues to expand. KangaROOS was the first sports brand to sponsor marathon stars, basketball icons, football legends, and hockey teams. KangaROOS developed from an American sports outfitter into an international lifestyle brand, with innovative products, reissued classics and collaborations with hip designers and boutiques. KangaROOS is cleverness plus coolness plus likeability, versus know-how and design. With fast internal decision-making and a feel for international trends, the brand can react quickly: it‘s creative and flexible! Sporting ambition is still the brand incentive. KangaROOS runs ahead of the pack, and is the first to act instead of merely react. KangaROOS combines tradition with quick reaction: open-minded and authentic – just fresh. Welcome to the urban lifestyle. LIKE US ON FACEBOOK and tell us WHAT‘S IN YOURS! www.facebook.com/kangaroosredandblack 3 KangaROOS enters Europe Bernd Hummel starts as licencee for KangaROOS. NASA AND PATENTED “DYNACOIL” Opening of the KangaROOS laboratory in USA – 10,000 sqm devoted to athletic shoe testing. After consultation with NASA engineers, Dynacoil – a 3 dimensional woven-coil fabric is born. PAYTON FOUNDATION KangaROOS support the Payton Foundation in memory of one of the greatest NFL players of all time, Walter “Sweetness” Payton. WWF KANGAROOS Rick “The Dog Faced Gremlin” Steiner of the World Wrestling Federation wears KangaROOS. KANGAROOS SPONSORS NFL LEGEND WALTER “SWEETNESS” PAYTON 1979 1981 1983 1984 1985 1986 1988 USA OLYMPIC RUNNERS US Olympic runners John Walker and Ray Flynn wear KangaROOS, as do various athletes from motor racing, tennis and aerobics. EXPANSION KangaROOS developed new collections: apparel, bags, watches. Sales reach 21 countries in Europe as well as throughout the Americas. 1990 1991 2001 2008 2009 2011 TODAY KANGAROOS IN THE NBA AND MLB MLB superstars Ozzie Smith, Vince Coleman and Ron Darling, and basketball’s Clyde “The Glide” Drexler wear the brand. FROM HUMBLE BEGINNINGS KangaROOS became a top 5 sports shoe brand in the USA. BORN IN THE USA USA was in the midst of a fitness craze. American architect Robert Gamm had a revelation – frustrated with where to keep his coins and keys whilst running, he developed a pair of shoes with a small pocket. European Domination KANGAROOS TODAY KangaROOS launches in Asia and now sells product in over 60 countries worldwide. HAPPY BIRTHDAY KangaROOS celebrates their 30th anniversary. Patta x KangaROOS ROOS jumps back in the game Combat 7 71490-830 COMBAT 71490-770 COMBAT 71490-680 COMBAT Fabric: Nylon & Suede & Synthetic Colourway: Olive Sizes: 36 – 47 Fabric: Nylon & Suede & Synthetic Colourway: Neonyellow Sizes: 36 – 42 Fabric: Nylon & Suede & Synthetic Colourway: Magenta Sizes: 36 – 42 71490-000 COMBAT 71490-200 COMBAT 71490-400 COMBAT Fabric: Nylon & Suede & Synthetic Colourway: White Sizes: 36 – 47 Fabric: Nylon & Suede & Synthetic Colourway: Grey Sizes: 36 – 47 Fabric: Nylon & Suede & Synthetic Colourway: Navy Sizes: 36 – 47 71490-490 COMBAT 71490-870 COMBAT 71490-620 COMBAT Fabric: Nylon & Suede & Synthetic Colourway: Almostroyal Sizes: 36 – 47 Fabric: Nylon & Suede & Synthetic Colourway: Poolgreen Sizes: 36 – 47 Fabric: Nylon & Suede & Synthetic Colourway: Prawn Sizes: 36 – 47 COMBAT Combat Suede 8 47072-502 Combat Suede 47072-441 Combat Suede 47072-847 Combat Suede Fabric: Leather-Textil-Synthetic Colourway: Black / Charcoal Sizes: 36 – 47 Fabric: Leather-Textil-Synthetic Colourway: Navy / Royal Sizes: 36 – 47 Fabric: Leather-Textil-Synthetic Colourway: Galapagos / Flyhigh / Peanut Sizes: 36 – 47 COMBAT SUEDE 47072-880 Combat Suede 47072-274 Combat Suede 47072-488 Combat Suede Fabric: Leather-Textil-Synthetic Colourway: Olive / Green Sizes: 36 – 47 Fabric: Leather-Textil-Synthetic Colourway: Charcoal / Attention / Royalblue Sizes: 36 – 47 Fabric: Leather-Textil-Synthetic Colourway: K.Blue / Poolgreen / Fluorite Sizes: 36 – 47 47072-666 Combat Suede Fabric: Leather-Textil-Synthetic Colourway: Dark Purble / Lila Sizes: 36 – 42 Combat Hybrid / Pound 11 47069-010 COMBAT HYBRID 47069-840 COMBAT HYBRID 47069-720 COMBAT HYBRID Fabric: Leather & Nylon Colourway: Offwhite Sizes: 40 – 46 Fabric: Leather & Nylon Colourway: Khaki Sizes: 40 – 46 Fabric: Leather & Nylon Colourway: Orange Sizes: 40 – 46 47069-400 COMBAT HYBRID 47007-470 POUND 47007-880 POUND Fabric: Leather & Nylon Colourway: Navy Sizes: 40 – 46 Fabric: Leather Colourway: Royalblue Sizes: 40 – 46 Fabric: Leather Colourway: Saladgreen Sizes: 40 – 46 47007-600 POUND 47007-200 POUND 47007-010 POUND Fabric: Leather Colourway: Red Sizes: 40 – 46 Fabric: Leather Colourway: Grey Sizes: 40 – 46 Fabric: Leather Colourway: Offwhite Sizes: 40 – 46 COMBAT HYBRID POUND Invader Basic / Invader INVADER 13 47105-500 INVADER BASIC 47105-600 INVADER BASIC 47105-470 INVADER BASIC Fabric: Nylon & Leather Colourway: Black Sizes: 36 – 47 Fabric: Nylon & Leather Colourway: Red Sizes: 36 – 47 Fabric: Nylon & Leather Colourway: Royalblue Sizes: 36 – 47 47104-245 INVADER 47104-742 INVADER 47104-864 INVADER Fabric: Nylon & Leather Colourway: Blei / Almostroyal Sizes: 36 – 47 Fabric: Nylon & Leather Colourway: Neonyellow / Royalblue Sizes: 36 – 47 Fabric: Nylon & Leather Colourway: Fluorite / Purple Sizes: 36 – 47 47104-072 INVADER 47104-060 INVADER 47104-579 INVADER Fabric: Nylon & Leather Colourway: White / Attention Sizes: 36 – 47 Fabric: Nylon & Leather Colourway: White / Kangaroosred Sizes: 36 – 47 Fabric: Nylon & Leather Colourway: Black / Neonyellow Sizes: 36 – 47 Blaze Nubuck 14 47068-230 BLAZE NUBUCK 47068-300 BLAZE NUBUCK Fabric: Nubuck Colourway: Dk.Grey Sizes: 41 – 47 Fabric: Nubuck Colourway: Brown Sizes: 41 – 47 47068-830 BLAZE NUBUCK 47068-500 BLAZE NUBUCK Fabric: Nubuck Colourway: Olive Sizes: 41 – 47 Fabric: Nubuck Colourway: Black Sizes: 41 – 47 BLAZE Lord Low / Majesty Denim / Majesty 16 47092-000 LORD LOW Nappa 47092-850 LORD LOW Nappa 47093-730 LORD LOW Suede Fabric: Leather Colourway: White Sizes: 41 – 47 Fabric: Leather Colourway: Alga Sizes: 41 – 47 Fabric: Leather Colourway: Orange Sizes: 41 – 47 LORD 47092-600 LORD LOW SUEDE 47092-600 LORD LOW suede Fabric: Leather Colourway: Black Sizes: 41 – 47 Fabric: Leather Colourway: Red Sizes: 41 – 47 47065-400 MAJESTY DENIM 47021-000 MAJESTY 47021-500 MAJESTY Fabric: Textile & Leather Colourway: Navy Sizes: 40 – 47 Fabric: Leather Colourway: White Sizes: 40 – 47 Fabric: Leather Colourway: Black Sizes: 40 – 47 Breeze High / Breeze Low BREEZE 19 47090-400 Breeze-High * 47090-640 Breeze-HIGH * 47090-830 Breeze-HIGH * Fabric: Suede Colourway: Navy Sizes: 36 – 46 Fabric: Suede Colourway: Red Sizes: 36 – 46 Fabric: Suede Colourway: Olive Sizes: 36 – 46 47088-390 Breeze-Low * 47088-500 Breeze-Low * 47088-645 Breeze-Low * Fabric: Suede Colourway: Cinnamon Sizes: 36 – 46 Fabric: Suede Colourway: Black Sizes: 36 – 46 Fabric: Suede Colourway: Violette Sizes: 36 – 46 Hawk / Hawk Mid Suede 21 47071-340 HAWK 47071-500 HAWK 47071-630 HAWK Fabric: Nappa Colourway: Dark Brown Sizes: 40 – 46 Fabric: Nappa Colourway: Black Sizes: 40 – 46 Fabric: Nappa Colourway: Wine Sizes: 40 – 46 43015-480 HAWK MID SUEDE 43015-720 HAWK MID SUEDE 43015-660 HAWK MID SUEDE Fabric: Suede Colourway: Petrol Sizes: 36 – 47 Fabric: Suede Colourway: Orange Sizes: 36 – 47 Fabric: Suede Colourway: Fuchsia Sizes: 36 – 47 43015-100 HAWK MID SUEDE 43015-470 HAWK MID SUEDE Fabric: Suede Colourway: Beige Sizes: 36 – 47 Fabric: Suede Colourway: Royalblue Sizes: 36 – 47 HAWK Secret High / Secret Low 22 47077-502 SECRET HIGH 47077-335 SECRET HIGH 47077-406 SECRET HIGH Fabric: Suede Colourway: Black / Charcoal Sizes: 40 – 47 Fabric: Suede Colourway: Cognac / Chocolate Sizes: 40 – 47 Fabric: Suede Colourway: Navy / Red Sizes: 40 – 47 47078-382 SECRET LOW 47078-141 SECRET LOW Fabric: Suede Colourway: Chocolate / Green Sizes: 40 – 47 Fabric: Suede Colourway: Sand / Royal Sizes: 40 – 47 SECRET 47078-506 SECRET LOW 47078-871 SECRET LOW 47078-335 SECRET LOW Fabric: Suede Colourway: Black / Red Sizes: 40 – 47 Fabric: Suede Colourway: Olive / Orange Sizes: 40 – 47 Fabric: Suede Colourway: Cognac / Chocolate Sizes: 40 – 47 Hoodies PERFECT MATCH 25 MEN T2378-210 Roos American Hoodie T2378-490 Roos American Hoodie Fabric: Cotton Sweat Colourway: Light Grey Melange Sizes: S – XL Fabric: Cotton Sweat Colourway: Eclipse Sizes: S – XL T2378-500 Roos American Hoodie T2378-659 Roos American Hoodie Fabric: Cotton Sweat Colourway: Black Sizes: S – XL Fabric: Cotton Sweat Colourway: Cherry Sizes: S – XL T0659-750 Roos American Hoodie T0659-474 Roos American Hoodie Fabric: Cotton Sweat Colourway: Orange Sizes: XS – L Fabric: Cotton Sweat Colourway: Angel Blue Sizes: XS – L T2378-808 Roos American Hoodie Fabric: Cotton Sweat Colourway: Alga Sizes: S – XL WOMEN T0659-660 Roos American Hoodie Fabric: Cotton Sweat Colourway: Piggy Sizes: XS – L T0659-820 Roos American Hoodie Fabric: Cotton Sweat Colourway: Sulphur Sizes: XS – L ALL COLOURS ALSO AVAILABLE AS T-SHIRT! What’s in yours? Campaign, Marketing Focus WHAT’S IN YOURS? The KangaROOS Campaign 27 KEY PRODUCTS 2013 F ocus: COMBAT & INVADER upport: Integrated and distinctive KangaROOS S campaign „What’s in yours?“ in 2013, Instore campaign for KangaROOS retailers. 29 KangaROOS in Media KangaROOS IN MEDIA TRED BUNTE 03/2011 INSTYLE MEN 04/2011 SHOES-UP 04/2012 SNEAKER FREAKER PETRA 08/2011 GALA 08//2011 BUSINESS PUNK 01/2012 JOLIE 03/2012 SPORTSWEAR INTERNATIONAL 03/2012 MEN‘S HEALTH 03/2012 SNEAKERS MAGAZINE MYSELF 05/2012 MYSELF 05/2012 MAXIME 07/2012 COUCH 06/2012 … AND MORE ADS IN SHOES-UP LODOWN STREETWEAR TODAY ETC … Famous KangaROOS Fans 31 FA MOU S KangaROOS FANS GEDEON BURKHARD Actor and well-known as „Kommissar Rex“ BRUNO EYRON Better known as „Balko“, the main character of the RTL crime series, and for his role in Quentin Tarantino’s movie „Inglourious Basterds” EVA PADBERG Internationally known top model (Calvin Klein, Ralph Lauren) MOSES PELHAM OLIVER KORRITKE Known as actor (Bang Boom Bang), TV show host on MTV, and passionate sneaker collector with an impressive archive of sneakers (in this picture with our Line- and Brandbuilding manager Marco Lachner) Musician, ECHO awardee, author and producer of e.g. Sabrina Setlur, Xavier Naidoo, Glashaus. Sold over 8.6 million cds. In Fall 2012 he’ll be jury member of the awarded musician casting TV show X-FACTOR and launch his new album „Geteiltes Leid 3“. © 2012 Bernd Hummel GmbH. „KangaROOS®, ROOS® and the kangaroo device are registered trade marks owned by and used under licence from Asco Group Limited“ LIKE US ON FACEBOOK! www.facebook.com/kangaroosredandblack KangaROOS Bernd Hummel GmbH · Tel: +49 63 31 7 10 70 · [email protected] · www.kangaroos.de
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