you`ve never seen a fundraiser likethis before. are you up to the

YOU’VE NEVER SEEN A FUNDRAISER LIKE THIS BEFORE.
A FREE HANGING RAPPEL. 230 FEET ABOVE
THE SAN FRANCISCO SKYLINE.
ARE YOU UP TO THE CHALLENGE?
Philadelphia Mayor Michael Nutter
rappelling with Outward Bound
Philadelphia.
The view from the roof of the Hyatt
Regency, 230 feet above Market Street
and Justin Herman Plaza.
THROUGH THE CITY SKYLINE CHALLENGE, OUTWARD BOUND CALIFORNIA WILL
RAISE $250,000 TO DRAMATICALLY INCREASE THE NUMBER OF LOW-INCOME
STUDENTS WE SERVE THROUGHOUT CALIFORNIA.
BECAUSE EVERY YOUNG PERSON DESERVES THE CHANCE TO CHALLENGE
THEMSELVES AND CHANGE THEIR LIFE.
WHY PARTNER WITH OUTWARD BOUND?
A trusted brand and significant audience
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More than 50 years of operation in the US with a proven experiential learning model
The public positively associates our brand with outdoor adventure, learning and leadership
The second most recognized brand name in the $500 million outdoor education market1
Outward Bound schools serve 30,000 students a year nationally
There are more than 1 million adult Outward Bound alumni in the United States
These alumni tend to be upper-middle class and to have fond, if not passionate, memories of their
experience with Outward Bound
Breaking out of business as usual
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$200,000+ estimated value of event media exposure2
Ability to impact 1,000+ youth in California
Alignment with a nationally recognized and respected educational brand
Access to 70-100 VIP event attendees, including major corporate executives and philanthropists
Downtown rappel site in the high traffic corporate hub of San Francisco
THE OUTWARD BOUND EXPERIENCE
CHANGING LIVES THROUGH CHALLENGE AND DISCOVERY
We believe that physically and mentally challenging experiences, when facilitated by trained
professionals in a safe and supportive environment, can help students discover and develop their
strength of character, ability to lead and desire to serve.
Through Outward Bound California’s bases in the High Sierras, Joshua Tree and San Francisco Bay
Area, students can embark on a multi-week wilderness backpacking trip, gain deeper cultural
understanding on an Urban Expedition, build community through a one-day rock climbing course and
much more! We target low-income, traditionally excluded populations and effective community
partnerships, giving two in three of our students a full or partial scholarship. Since 2008, we have
served more than 4,000 students. We need your help to serve even more in 2014.
“Even 35 years after participating, I can still say that Outward Bound is one of the most important
and moving experiences of my life. (It) helped teach me self-reliance, self-confidence, teamwork, and
perseverance, all skills that I still use in my entrepreneurial efforts opening cutting-edge charter
schools nationally.” – Mark Kushner, Outward Bound Alum ’82
1
2
Source: A third party market research study commissioned by Outward Bound USA in 2013
Source: Average value of event media coverage from “Fast Facts” Over the Edge USA. http://overtheedgeusa.com
SPONSORSHIP OPPORTUNITIES
Presenting
Sponsor
($35,000)
Summit
Peak
Sponsor
Sponsor
($25,000 ($10,000)
2 available)
Expedition
Sponsor
($5,000)
PRE EVENT OPPORTUNITIES
Exclusive Outward Bound Professional
teambuilding experience (15 participants Rock Climbing, Urban Plunge or Hiking) $5,000 value!
1
1
Web Presence: event website, OBCA website
(7,000+ page views/month)
Logo (linked)
Logo(linked)
Logo
Logo
Event Advertisements/Press Releases
Logo
Logo
Logo
Listing
Pre-event collateral (Rappeller Handbook,
Sponsor Handbook, info emails)
Logo
Logo
Logo
Listing
Social Media (reach: 1500+ locally, 20,000+
nationally)
Listing
Listing
Mail/Email Correspondence (6,000+ reach)
Targeted
Campaign
Listing
Cause Marketing
Yes
Listing
RAPPEL EVENT OPPORTUNITIES
Rappel on VIP day with celebrity attendees
6
Yes
4
3
2
23 Stories of Change Newspaper
Full Page Ad
Full Page Ad
1/4 Page Ad
Tent or Banner at Registration or Landing
Area
Participant t-shirts and helmet stickers
Yes -Prominent Yes
Half Page
Ad
Yes
Logo
Included - Logo
Included
Included
# Included Rapellers
Promotional materials in gift bags (one per
participant - 200 total)
Included
VIP EVENT OPPORTUNITIES
VIP Event Verbal Recognition from Podium
1-2 Min Message from VIP Event Podium
# VIP Reception Invitations
VIP Reception Cocktail Table
Yes
Yes
12
Premiere Table
Yes
Yes
8
Premium
Table
Yes
6
Preferred
Table
4
Logo
Logo
Logo
Listing
Listing
Logo
Listing
Listing
POST EVENT OPPORTUNITIES
Logo
Logo
Printed thank you ad (contingent on securing Logo
Post event thank you letters and email
OBCA Annual Report
Presenting and/or Media Sponsor)
Host a preview / wrap party
Yes
SOMETIMES THE ROAD TO SUCCESS IS NOT A ROAD.
STORY #1 OF OUR 23 STORIES OF CHANGE
LUIS FRAUSTO
From Watts to Mt. Wilson
Luis on a hike in Palos Verdes Natural Preserve with
Catalina Island in the background. Luis recently summited
Mt. Wilson with the Sierra Club!
Luis grew up in Watts, a rough neighborhood of Los Angeles. When a guidance counselor at his
school told him about the opportunity to go on an Outward Bound course through the Pinnacle
Scholarship Program, he jumped at the chance.
His Outward Bound expedition—a 22-day mountaineering expedition in the High Sierra—gave
him the chance to see the world outside the city, a world that up until that point had only existed in
his imagination or on television.
“It was amazing: sleeping under the stars, seeing numerous meteors, forests, waterfalls, meadows,
snow, wild trout, meeting people from different parts of the country and not to mention the view
from over 13,000 feet, which felt like the top of the world!”
Luis loved having the opportunity to interact with a diverse group of young people from all over
the country. Luis remembers that despite their differences “we found a way to work together and
get things done.” He also remembers having to face his fear of heights on a very steep traverse
across a patch of snow, which literally brought him to his knees. (He crawled across!)
He says he embraces the process of facing his fears, because “when we have fear, it encloses us.
It’s very limiting. The only way to know what we are capable of is through experience.” Today,
Luis works as a lab technician at Siemens Healthcare and hikes the foothills of Los Angeles in
his spare time. To this day, he remains grateful to the donors who made his expedition possible
in 1996.
JOIN US TODAY!
To Join Our Rappel Crew just give or raise $1,500 and you’ll have the once-in-a-lifetime
opportunity to rappel in the heart of downtown San Francisco.
To Join Our Host Committee just give or raise $5,000 through donations or sponsorship to help
us raise the profile of this unique event and secure your spot at the VIP reception. You can also
choose to rappel or give a friend a chance to rappel for raising $5,000 or more!
To find out more or to sign up online visit www.cityskylinechallenge.org
VOLUNTEER LEADERSHIP
Event Chairs
Honorary Committee
Winn Ellis
Topher Solmssen
Assembly Member Tom Ammiano
Art and Carlyse Ciocca
John and Laura Fisher
Bob and Randi Fisher
District Attorney George Gascon
Phil Ginsburg
State Senator Mark Leno
George and Karen McCown
John and Michele McNellis
Representative Jackie Speier
Host Committee
Veronica* and Greer Arthur
Eric Boales*
Misha Bykhovsky* and Charo Gonzalez Bykhovsky
Kevin Causey* and Cydney Payton
Rajen Dalal* and Linda Burch
Winn Ellis* and David Mahoney
Carolyn Feinstein
Robert and Jessica Gottlieb
Steve Hagler*
Helen Hwang*
Duncan and Katherine Kennedy
Doug* and Virginia Levick
Jonathan Liebtag* and Lesley Ross*
Chris Olin and Regan Pritzker
Davina Pujari*
Art* and Kadi Ringness
Topher* and Courtney Solmssen
Reno Taini*
Greg Yap* and Mauria Finley
*Indicates Outward Bound California Board Members
Outward Bound California Staff
Josh Brankman
Executive Director
To rappel or join our host committee contact:
Vanessa Baker
Development Director
[email protected] - (828) 239-2382
For sponsorship contact:
Emma Rapp
Outreach and Marketing Manager
[email protected] - (828) 239-2388