Agent Brochure #2 PDF - CENTURY 21 Hart Realty

WHAT IS THE CENTURY 21
SYSTEM MADE OF?
TRAILBLAZING, TURBOCHARGED, NEVER-STOP-INNOVATING,
STRIVE-TO-BE-THE-BEST-AND-THEN-BE-BETTER AGENTS.
CENTURY 21® AGENTS
SMARTER. BOLDER. FASTER.
®
OVER 6,900 FRANCHISED BROKER OFFICES.
OVER 102,000 AGENTS. A PRESENCE IN 75 COUNTRIES.
1 POWERFUL BRAND.
Among consumers presented with a list of other real estate organizations, we were identified as the real
estate brand with the highest level of brand awareness in the 2013 Millward Brown consumer survey, for the
15th year in a row.*
“Please tell me which of these real estate agencies you have
ever seen or heard of?” (Base: 1,200 respondents: Sold
or purchased a home in the past 2 years, or plan to sell or
purchase a home in the next 2 years.)
CENTURY 21®
RE/MAX
Coldwell Banker
Prudential
Keller Williams
46%
ERA
41%
GMAC/Real Living
20%
Weichert, Realtors 18%
Realty Executives 13%
67%
CENTURY 21
RE/MAX
Coldwell Banker
Prudential
Keller Williams
Weichert, Realtors
ERA
GMAC/Real Living
Realty Executives
35%
25%
15%
11%
8%
6%
6%
5%
5%
Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold
a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question is based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of
error of +/-2.4%. Recognition question is based on those who had awareness of the brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted in two waves by Millward Brown,
a leading global market research organization during the following time periods: Wave 1: February 4th – February 18th 2013. Wave 2: September 30th- October 14th 2013.
*
01
94%
91%
86%
“Which of these agencies, if any, is the most recognized
name in real estate?” (multiple choice question)
(Base: Consumers Aware of Brand.)
WE WEREN’T JUST RECOGNIZED
WE SWEPT THE STUDY
The CENTURY 21® System ranked “Highest Overall Satisfaction for First-Time and Repeat Home Buyers
and Sellers,” according to the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM.
FIRST-TIME HOME BUYERS
REPEAT HOME BUYERS
FIRST-TIME HOME SELLERS
The CENTURY 21® brand received the highest numerical score among full service real estate firms for first-time and repeat home buyers and sellers in the proprietary J.D.
Power 2014 Home Buyer/Seller StudySM. Study based on 4,800 total evaluations measuring 5 firms and measures opinions of individuals who sold a home in the past 12
months. Proprietary study results are based on experiences and perceptions of consumers surveyed March 2014 – May 2014. Your experiences may vary. Visit jdpower.com
REPEAT HOME SELLERS
COMSCORE ANNOUNCED
CENTURY21.COM AS
THE MOST VISITED REAL ESTATE
FRANCHISE WEBSITE.
25,301,000
CENTURY21.COM
15,331,000
Coldwell Banker
12,697,000
RE/MAX
9,179,000
Weichert Realtors
Keller Williams
7,208,000
ERA
Prudential Real Estate
2,006,000
1,212,000
January-December 2013 YTD Unique Visitors
Data per comScore, January 2013 - December 2013
A BOLDER WEBSITE
Almost 5 million visitors monthly
to century21.com!*
*
Google Analytics internal reporting January 2013 - December 2013
SMARTER ONLINE MARKETING
A My C21® Site is generated for every agent,
team, and office. These websites provide online
presence that dramatically increases search
engine optimization. Sites can be created and
customized with custom content, featured listings,
neighborhood information, and much more.
FASTER MOBILE MARKETING
Exclusive mobile technologies like our Android, iPhone,
and Blackberry apps help users gather and share
information. Mobile Ads also promote the CENTURY 21®
brand to consumers on the go.
05
PROMOTE YOURSELF WITH OUR WORLD-CLASS MARKETING
Broadcast marketing helps to keep the CENTURY 21® System the brand most recognized by consumers
from a list of real estate companies.*
BOLD TELEVISION COMMERCIALS
placing CENTURY 21 Agents front and center.
A featured spot on television’s
most watched event of the year–
THE 2015 SUPERBOWL!
ICONIC, HIGH-PROFILE APPOINTMENT
TELEVISION PROGRAMMING.
CENTURY 21 Real Estate advertised in the television
broadcasts of the 2014 Winter Olympics, 2014 Scripp’s
National Spelling Bee and 2014 Little League World Series.
06
* Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold
a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question is based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of
error of +/-2.4%. Recognition question is based on those who had awareness of the brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted in two waves by Millward Brown,
a leading global market research organization during the following time periods: Wave 1: February 4th – February 18th 2013. Wave 2: September 30th- October 14th 2013.
CENTURY 21® REAL ESTATE NOW
HAS A BRANDED RADIO STATION
on one of the hottest Internet radio providers, adding
a dynamic new showcase for advertising.
C ENTURY 21 REAL ESTATE IS THE
OFFICIAL REAL ESTATE COMPANY
OF U.S. SOCCER
©2014-2015 United States Soccer Federation, Inc.
All rights reserved.
IMAGINE YOU’RE IN A BEAUTIFUL FIELD OF
DELICATE WILDFLOWERS WITH BUTTERFLIES OF EVERY COLOR
AND THERE’S A RAINBOW OVERHEAD.
IMAGINE YOU’RE ON A PRIVATE BEACH OF VELVETY SAND
AND CALM WATER. A PAIR OF DOLPHINS LEAP OUT OF THE WAVES.
YOU SIP ON A DRINK MADE FROM THE RAREST OF FRUIT,
AND RELAX IN A CHAIR MADE JUST FOR YOU.
BEING #1 IN BRAND RECOGNITION*
opens doors and provides connections with
prospective customers.
Agent Name
Agent Phone #
C21.com
THAT’S WHAT IT feels LIKE WHEN THERE’S
A CENTURY 21 AGENT IN THE HOUSE.
®
© 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and SMARTER. BOLDER. FASTER.® are registered service marks owned by Century 21 Real Estate LLC.
Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.
Agent Name
Agent Phone #
C21.com
THAT’S WHAT IT feels LIKE WHEN THERE’S
A CENTURY 21 AGENT IN THE HOUSE.
®
© 2014 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and SMARTER. BOLDER. FASTER.® are registered service marks owned by Century 21 Real Estate LLC.
Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.
*
Study Source: 2013 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold
a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness question is based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of
error of +/-2.4%. Recognition question is based on those who had awareness of the brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted in two waves by Millward Brown,
a leading global market research organization during the following time periods: Wave 1: February 4th – February 18th 2013. Wave 2: September 30th- October 14th 2013.
07
GOAL: PROMOTE YOUR LISTINGS TO AS MANY BUYERS
AS POSSIBLE. RESULT: LOTS OF LEADS
92%
of homebuyers use the
web in their search!*
OUR AGGRESSIVE LISTING STRATEGY
DISPLAYS YOUR LISTINGS ON OVER 800
REAL ESTATE SEARCH WEBSITES
*
Source: National Association of Realtors® Profile of Home Buyers and Sellers 2013
NEVER LAG BEHIND IN FOLLOW-UP.
LeadRouterSM for CENTURY 21® technology converts
Internet leads into voice messages for agents
so you can get back to new clients ASAP.
THE GOLDEN RULER ®, our exclusive tool provides reports on
the number of consumer views and leads on your listings.
This feature enables agents to follow up with sellers on a
more consistent basis.
09
MORE INNOVATIVE TOOLS
The CENTURY 21 AdMakerSM tool offers a variety of
advertising materials including print, online, radio, and
television all customized with your contact information,
saving you time and money on the production process.
10
The CENTURY 21 Business Builder®
platform allows agents to upload contacts
and set them up to receive a variety of
marketing materials. A sample of what
is offered includes: email marketing
campaigns, stay-in-touch programs, new
home listings and more.
CENTURY 21 Preferred Client ClubSM
Our exclusive direct mail program
potentially delivers repeat and
referral business to you with
CENTURY 21® branded magazines
and greeting cards.
GET PEOPLE TALKING ABOUT YOU
SOCIAL MEDIA
The CENTURY 21® System has some of the most aggressive
social media tools in the real estate industry. Facebook,
YouTube, Twitter, and our blog, @C21HomeMatters, allow
you to connect with the world.
We have more Facebook fans and Twitter followers
than any other real estate brand.
PR STUDIO
We provide powerful — customizable —
public relations tools to promote your
business to exactly the right media.
C21 SOCIAL XCHANGE
C21® Social XchangeSM harnesses the power of three digital
powerhouses — Wildfire by Google, Videolicious, and Google
AdWords Express — to help you build online relationships and
drive more business with exceptional efficiency.
11
ANNOUNCING OUR BRAND-NEW C21 MARKETING ASSISTANT
SM
Now, online marketing pros will be there to answer all of
your questions in real time, via phone, chat, or email. Each
is dedicated to helping you put industry best practices to
work for your business.
Tap into highly effective marketing tools and social
media strategies that help ensure you stand out from the
competition and potentially generate more business.
• Live assistance 9 a.m. - 10 p.m. weekdays
• Guidance with 21Online.com® tools
• 24/7 email support
AGENT RECOGNITION AND CELEBRATION
We understand the CENTURY 21® System is a leader in real
estate due to the success of affiliated agents. We celebrate
this success with a variety of exhilarating events.
Awards and recognition programs
Top-notch events let you be showered with the
recognition you deserve.
• Top Agent Retreat
• CENTURY 21 Global Conference
EVENT LOCATIONS
HAVE INCLUDED:
• HAWAII
• THE BAHAMAS
• SAN DIEGO
• LAS VEGAS
JOIN A POWERFUL SALES TEAM WITH
HIGHLY STREAMLINED OPERATIONS.
CENTURY 21 UNIVERSITYSM
is one of the most comprehensive performancebased learning platforms in the industry.
• Nine-time Training magazine Top 125
Award winner
• Multiple learning platforms to meet your needs
on your time (live instructor-led, virtual instructorled, self-paced, video and social media)
• Partnerships with CDPE, CIAS, e-Pro®, ACT
SELL coaching, Top Dogs (commercial), CRS,
CRB and more
• Member of the American Society for Training
and Development (ASTD) Forum
IMAGINE THE EDGE THAT THE CENTURY 21
BRAND COULD GIVE YOUR BUSINESS
Imagine what you can gain by combining your local presence with our powerful brand, cutting-edge
technology, and reputation as one of the world’s leading real estate organizations.
• A GLOBAL BRAND that can help drive buyers and sellers to your doorstep
• PRODUCTIVITY TOOLS that can help fuel your marketing efforts
• A world-class SUPPORT team
Affiliating with the CENTURY 21® System also provides networking access to independent agents
from more than 6,900 CENTURY 21 Franchise Offices, plus valuable learning opportunities to keep
you highly productive.
We believe no other real estate network has existed with greater capability or dedication than the
CENTURY 21 System, and invite you to consider affiliating with our powerful system.
MAKE YOUR MOVE TODAY
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CENTURY 21 REAL ESTATE LLC
International Headquarters | 175 Park Avenue | Madison, New Jersey 07940
This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State
of New York. Such filing does not constitute approval by the Department of Law. This is not intended, and shall not be deemed to
constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document.
THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.
SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF
CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE
AND NOT MISLEADING.
The franchise registration number for Minnesota is F-186.
©2014 Century 21 Real Estate LLC. All Rights Reserved. Century 21 Real Estate LLC fully supports the principles of the Fair Housing
Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. CENTURY 21®, the CENTURY 21 Logo and
SMARTER. BOLDER. FASTER.® are registered service marks owned by Century 21 Real Estate LLC.