media kit - Selling Halloween

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w w w. s e l l i n g h a l l o w e e n . c o m
About Us
ANNUAL ISSUE 2015
w w w. S E L L I N g h A L L o w E E N . c o m
AN
P U b L I c At I o N
Selling Halloween
SELLING HALLOWEEN – THE PREMIERE SOURCE OF
NEWS, INSIGHTS & PREDICTIONS FOR THE NEARLY
$ 7 .5 BIL L IO N HALLOWEEN & HAUNT INDUSTRIES!
INSIDE ON PAGE 53
25tH anniverSary edition
2015
www.SellingHalloween.com
Often touted as the “best industry source,” Selling Halloween has been a one-stopshop for all the information and inspiration that retail buyers and haunt operators need
for more than 25 years. The annual publication and its haunt-focused sister publication,
THE NIGHTMARE ZONE, provide insights into top trends and business drivers that are
impacting this seasonal market and the haunted attraction industry. With comprehensive editorial, Selling Halloween offers a diverse mix of marketing opportunities that
are timed to be in sync with the buying patterns of Halloween merchants.
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C IR CU L AT I O N
Party Stores Card/Gift Stores
Grocery Stores
Garden Centers
Year-Round Costume Shops/
Halloween Stores
12/11/14 12:13 PM
D I S T R I B UT I O N
2,500
2,200
1,400
1,000
800
Drugstores1,000
Haunted Houses
2,000
Hardware Stores
500
Department Stores
200
Home Décor Stores
200
Internet Retailers
600
Lingerie/Adult Novelty Stores
300
Toy Stores
150
Mail Order Catalogs
200
Year-Round Christmas Stores
150
Top 200 Buyers
200
Total13,400
Halloween Industry Association Show (SH Preview Issue Only)
500
New York City – Dec. 8-10, 2015 | www.hiaonline.org
Halloween & Party Expo
800
New Orleans – January 22-25, 2016
www.halloweenpartyexpo.com
Toy Fair
500
New York – Feb. 13-16, 2016 | www.toyassociation.org
Int’l Halloween, Costume & Party Show/Halloween & Attractions Show 1,900
March 17-20, 2016 | www.haashow.com
Las Vegas Int’l Lingerie Show/Las Vegas Halloween Show
300
April 4-6, 2016 | www.lvhalloweenshow.com
Hauntcon200
January 28-February 1, 2016 | www.hauntcon.com
Midwest Haunters Convention
200
www.midwesthauntersconvention.com
Halloween Extreme
500
www.halloweenextreme.com
Scare LA
300
www.scarela.com
Total5,200
OVERALL TOTAL:
18,600
1
In Print
Annual I ssu e
The annual issue covers the broadest spectrum of the Halloween industry and includes a
comprehensive section devoted to the haunted attractions sector in The Nightmare Zone.
• Costumes (Adult, Tween,
Children)
• Licenses
• Pets’ Costumes
• Accessories
• Makeup
• Party Goods
• Gifts/Novelties
• Home Décor
• Nightmare Zone
Regular Departments: • Store Profiles • Calendar • Business News • Global Marketplace - Insights from Overseas Correspondents
• Updates on Importing/Testing Laws • Marketing & Social Media Strategies • Product Showcase • Getting Spooky With...
S elling Hallo w een P r e vi e w
The Selling Halloween Preview offers an exclusive look at upcoming trends for
the 2016 season and is delivered directly to buyers’ at the Halloween Industry
Association Show in December 2015. This teaser publication will give attendees
a sneak peak what is in store in the major Annual Issue.
T H E NIGHT M A R E ZO N E
The Nightmare Zone focuses on the thriving haunted attractions sector. In addition to a stand-out section in the annual issue, a stand-alone supplement is
released in time for the Halloween & Attractions Show in March 2016. (More
information on page 4.)
2
NIGHTMARE ZONE
The Nightmare Zone appears first in the Annual 2015 issue
and then as a stand-alone print supplement in March 2016.
Both issues can be seen at the following:
D istribution
• Mailed to the haunt readership of Selling Halloween
• TransWorld Halloween & Attractions Show
• Halloween & Party Expo
• HAUNTCON
• Midwest Haunters Convention
• National Haunters Convention
• Halloween Extreme
• Scare LA
AN
W W W.
MARCH
Editorial Cale ndar
• Haunt Profiles
• Technology & Product Trends
• Marketing Advice
• Website Design Tips
• Employee Training and Retention
• Mission: Operations – Balancing Customer Engagement with Insurance Regulations
• Staying Goal Oriented and Profitable as a Seasonal Operation
• Makeup Artist Showcase
• Tips on Safety & Compliance
• Money Making Attraction Add-ons: Paintball, “hunts”,
escape rooms, and more
To Advertise:
Kat h e r in e E . Wille ke s
973/ 6 0 7 / 1 3 8 3 • ke dge ll@ e dge ll ma il.c o m
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of haunters find props/
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trade publications
3
NIGHTMARE ZONE
Selling Halloween Online is a robust forum that shares up-to-the-minute trends and breaking news. The website,
www.sellinghalloween.com is updated regularly as well as its social media presences on Twitter and Facebook.
SELLING HALLOWEEN INSIGHT
I NDU STRY R E S E A RCH RE PO RT
Selling Halloween INSIGHT is a monthly e-newsletter that provides
current news from the industry, show developments, recent events,
product trends and business news.
Leaderboard Ad: 728 x 90 (top of newsletter)...............................$500
Leaderboard Ad: 728 x 90 (bottom of newsletter)..........................$350
IMU Ad: 336 x 280 (right column)..................................................$600
Video option (Youtube clip)............................................................$300
Product Showcase Ad:.................................................................$350
The fourth annual Selling Halloween State of the Industry Research
Report is an invaluable source for hard-hitting statistics and feedback
from nationwide retailer, haunt operators and industry insiders.
The 2016 industry report will also offer year-over-year statistics to
illustrate the direction and business drivers of the Halloween and haunt
industries. Sponsorship opportunities for 2016
have been expanded to gold, silver and bronze
levels. (See details below) Compiled as an electronic
accessible PDF, this industry research report can be
found at www.sellinghalloween.com.
(Product image 3” X 3” , 30 words of copy and url)
S EL L INGHALLOWEEN . C OM
MONTHLY MARKETING AVAILABLE
Leaderboard Ad: 728 x 90 (top of website)����������������������������� $300
(three rotations available)
IMU Ad: 336 x 280 (right column)������������������������������������������������� $400
(two rotations available)
E -B L A S TS AVAI LABLE
Selling Halloween will deliver your promotional message via e-mail
communication to our opt-in Halloween buyers. Great option for
pre-show promotions, line launches and/or other special programs.
Participating qualifies you to access prescreen
Haunt and Retail leads.
Sponsorships
GOLD
SILVER
BRONZE
• Full Page ad
• Live logo online
Investment: $1,500
• 1/2 Page ad
• Live logo online
Investment: $1,000
• Live logo online
Investment: $500
Sent to Qualified Opt-in Halloween Buyers........................ $350
S U P P L IER & PRODUCT DI R E C TORY
The Selling Halloween Directory is an online only reference guide to industry
suppliers, services and products. Packages available:
SPONSORSHIPS:
Deluxe����������������������������������������������������������������������������������������� $600
PremierQuantity
���������������������������������������������������������������������������������������
$350
• Limited
• Investment $3,000 (each)
Basic��������������������������������������������������������������������������������������������
$275
• Lead Generation
• Branding Exposure
4
Mechanical specs
R AT ES
Net
Spread......................................$7,140
1 page......................................$4,630
2/3 page...................................$3,500
1/2 page...................................$2,970
1/3 page...................................$1,970
AN N UAL ISSUE
print
AD CLOSING: November 16, 2015
Mechanical Requirements:
Publication Trim Size: 8 1/8" x 10 7/8"
Publication Bleed Size: 8 1/4" x 11 1/8" –
Bleed Spread: 16 1/2" x 11 1/8"
1/4 page...................................$1,680
(See the terms and conditions found at http://
www.edgellcommunications.com/terms.html)
cov e rS
Second Cover or Page 3 .........$6,715
Third Cover...............................$6,460
Fourth Cover............................$7,225
Rates include four color and bleed.
SPECIALTY AD UNITS AVAILABLE:
Call publisher for details.
SPECIAL POSITIONS: 5% of space.
Size Unit
Width-Depth
Spread 16 1/4” x 10 7/8”
1 page
8 1/8” x 10 7/8”
1/2 page (Vertical)
3 3/8” x 10”
1/2 page (Horizontal)
1/2 page (Island) 7” x 4 5/8”
4 5/8” x 7 3/8”
1/3 page (Vertical)
2 1/4” x 10”
1/3 page (Square)
4 5/8” x 4 3/4”
1/4 page
3 1/2” x 4 5/8”
Ask about special combo advertising rates
for SCD, selling halloween’s sister
publication.
5
PAGE SE TUP
• Set full-page ad document size to the
publication’s trim size.
• Set partial ad’s document size to actual partial ad size.
• No color bars, agency instructions, etc. should be in the
digital file.
COL OR
All ads must be CMYK.
No RGB, Pantone or spot colors.
D E L IVERY OF F IL E S
AD UNIT
LOCATION
MAX FILE SIZE
FILES TYPES SUPPORTED
GIF, Animated GIF,
JPEG, Flash
728 x 90
Leaderboard
Top or Bottom
of Website
25K for images
30K for flash files
Website
336 x 280
IMU
Right Side
of Website
25K for images
30K for flash files
NewsLetter
728 x 90
Leaderboard
Top or Bottom
of Newsletter
25K for images
GIF, JPEG
NO ANIMATION
IMU
Right Side
of Newsletter
25K for images
GIF, JPEG
NO ANIMATION
336 x 280
• PDF, Illustrator eps, Photoshop eps, tif
or jpg. Application files – Indesign only.
• All files must be 300 dpi or higher.
1200-2400 dpi line art.
All files must be 300 dpi or higher.
Website
NewsLetter
ACCE P TE D D IG ITAL F OR M ATS
R E SOL UTION
online
SIZE
MATERIALS DUE: December 1, 2015
GIF, Animated GIF,
JPEG, Flash
Email
You can E-mail your file to Pat Wisser
at [email protected].
File must be under 10 MB.
Contact: 973-607-1322
To Advertise:
Katherine E. Willekes
973/607/1383 • [email protected]
S ellin g Halloween
4 M iddle bury Blvd. , Randolph , NJ 07869
Phone : 9 7 3 -60 7 - 1 3 0 0 « Fax : 9 73-607-1395
www . se l l ing h a l l o ween . c o m
C O M M U N I C A T I O N S