www.ubmobile.com

ENGAGING AUDIENCES OF TODAY
IN THE CONTEXT OF THEIR DAILY LIVES
6/10/16
www.ubmobile.com
Market researchers should adopt approaches from
marketers to engage audiences of today
in the context of their lives
ADOPT FROM MARKETERS
MARKETER - EMIRATES
MARKETER - FIDELITY
SPECIALTY CONTENT CHANNELS
Follow
Watch
Read
Share
Review
300+ CHANNELS
AUDIENCES OF TODAY
We reach your
audience by natively
targeting users incontext
Fashionistas
10+ channels - 77Looks, Anastasia Beverly Hills, MAC Cosmetics, Hairstyles
101, Celebrity Makeup, Klossy, Christabell Nails, Cabello Liso, Peinados con
Trenzas, Pestañas Postizas, Uñas Pintadas
Pet Lovers
10 channels – Dog Love, Pug Life, Birds, Below Water, Cole &
Marmalade, Dog Training, Bunny World, Bunny Care, Cuyes Adorables,
Conejos de Mascota
Hispanic Heritage
30 channels - Humor, Bailando Ballet, Querido Violin, Pesca Deportiva, Yoga
en tu Casa, Comezando a Surfear
Moms with Babies
5 channels - Expecting, Mommy and Me, Tips for Moms, Lactancia Materna,
Crianza Amorosa
We reach audiences by targeting
users based on their stated and
behavioral profiles.
Spinning gold coins are
strategically placed to target
respondents. Tap the gold coin to
complete a survey or watch a
video for points.
REACH
ENGAGEMENT MEASURES
• Updated profiles
• Followed channels
• Watched videos
• Read articles
• Completed surveys
• Invited friends
USER METRICS
Completion rates increase significantly when survey is
designed mobile-first
Desktop
Respondents
89%
Mobile
Respondents
84%
77%
72%
Desktop
Design
Mobile-First
Design
Desktop
Design
Mobile-First
Design
COMPLETION RATES
Mobile-first is people-first
Researchers should use content to
engage audience of today in the
context of their daily lives
Early results indicate this approach
works to increase completions rates
and audience engagement
ENGAGING AUDIENCES OF TODAY
THANK YOU
6/10/16
[email protected]
[email protected]