Working with Vision Monday

WORKING WITH
VISION MONDAY
2016
WORKING WITH VISION MONDAY 2016
T
he Vision Monday Group is a
multi-media platform designed
to reach thousands in our
industry every day. This platform
goes beyond conventional print by
offering various digital communications,
newsletters, mobile opportunities and
e-blasts. Each vehicle covers news, trends, topics, reports, store openings, product
launches and so much more. This useful guide provides you with a brief outline of
our editorial products, along with editors’ contacts, due dates and deadlines. n
Vision Monday’s editorial team encompasses the most experienced and
knowledgeable editors covering the news of the optical industry,
dedicated to monitoring and analyzing key sectors of the optical
business. Although members of the editorial team have set beats and
specific areas of expertise, each VM editor contributes to all editorial
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A U G U S T
V I S I O N M O N D AY. C O M
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Don’t Miss a Special VM Live Event | September 16th – Las VVegas,
Do
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Register at www.VisionMonday.com/tech
Private Equity Part 2—Optical ‘Opti-Mism’: what
should leading ECPs and optical retailers consider? —67
29
WHOLESALE
The Eye-Q Factor
HEAVYWEIGHTS
VOL.
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VOL.
V I S I O N M O N D AY. C O M
A P R I L
presents
Don’t Miss a Special VM Live Event | September 16th – Las VVegas,
Do
ega
egass, N
NVV
Register at www.VisionMonday.com/tech
V I S I O N M O N D AY. C O M
products including print, web, weekly newsletters and digital products.
Kidz Biz 2015—The latest eyewear trends for kids
are all about comfort, durability and style.
—54
Special Report—Private exchanges to radically
—62
transform health insurance landscape.
Raising Your Patients’ Knowledge Through Automated Education
The Internet of Things
The Next Megatrend
VM Report Weighs
In on Top Labs
Jobson Medical Information LLC (“JMI”), the publisher of Vision Monday®, reserves the right to publish any submitted material in whichever
JMI publications, newsletters, or other products JMI considers appropriate, including, without limitation, the print and/or electronic editions
of Vision Monday®, VMail® Extra, VMail® Headlines, and the print and electronic editions of 20/20®.
2
WHO’S WHO AT VISION MONDAY
MARGE AXELRAD,
SR VP/Editorial Director
212-274-7029
[email protected]
MARY KANE,
Executive Editor
212-274-7010
[email protected]
ANDREW KARP,
Group Editor, Lenses & Technology
212-274-7080
[email protected]
JAMIE WILSON,
Assistant Editor
212-274-7176
[email protected]
Contact Executive Editor Mary Kane
at [email protected].
• Overall editorial direction of Vision Monday and its print publication,
VMail, e-newsletters, VisionMonday.com and special events including
VM Global Leadership Summit and dba LIVE Event
• General corporate and company news, industry developments and
business trends, financial news
• Frame and sunwear companies, practice management programs,
spectacle lens and contact lens companies, managed care, wholesale
laboratories, research
• Editor of CLICK, an e-blast and web resource section on digital trends
• General company news, industry developments and business trends
• Professional associations news and features
• Editor, International Vision Expo Dailies
• Oversees editorial content and online postings for VisionMonday.com
• Deadline queries and operational questions for Vision Monday print
and VMail
•
•
•
Spectacle lenses and lens treatments, processing and technology
developments and corporate news
Wholesale laboratory developments and trends, lab management
systems, financial news
Editor of weekly VMail Technology and EYE2, VM’s coverage of wearables and leading edge tech eyewear trends
• Independent retailers and ECPs, including optical boutique/eyecare practice news and trends including local events, community outreach and store openings
• VM print feature departments, including Local Diary, Trending,
In/Store, HearSay and Endpage
• Social media coordinator for Vision Monday’s Twitter and Facebook properties, @VisionMonday and Facebook.com/VisionMonday
• Frames, sunwear, fashion accessories—products, marketing initiatives,
companies and brand licenses
• Retail buying and merchandising trends
• Editor of weekly VMail ProductWatch
• Editor, Style.Pages; Editor, High Visibility on VisionMonday.com
• Oversees social media efforts @VisionMonday, Facebook.com/
VisionMonday and LinkedIn
3
VISION MONDAY MAGAZINE
SEPTEM
BER 1
4, 201
5
VOL. 29
/ NO. 11
/ $15
V I S I O
N M O N
D AY. C
O M
Vision Monday’s 14-x/year print editions feature innovative and “signature”
reports such as the Annual Top 50 U.S. Retailers, The Most Influential Women
in Optical, Top Optical Labs and more.
Vision Monday print delivers in-depth stories on the hot topic issues facing
the optical industry today reaching those with the most purchasing influence
presents
Don’t Miss a
Do
Special VM
Live Event |
September 16th
Register at
– Las VVegas
www.VisionMond
ega
egass,, N
NVV
ay.com/tech
Private Equ
ity Part 2—O
ptical ‘Opti-M
should lead
ing ECPs and
ism’: what
optical reta
ilers conside
r?
WHOLESALE
HEAVYWEIGHT
S
—67
VM Report W
In on Top La eighs
bs
$15
NO.
29
V I S I O N M O N D AY. C O M
DEPARTMENTS INCLUDE:
VOL.
A P R I L
/
2 0 ,
5
COVER TOPIC
/
2 0 1 5
in the optical industry.
Special Report—Private exchanges to radically
—62
transform health insurance landscape.
The Internet of Things
Points of View
The Next Megatrend
Dening a GeneraƟon
That Dees DescripƟon
Front Lines
Cover Topic
Style.Pages
Launches
NEW YORK–In order to address any group, especially to sell or market to it, you have to understand it. Figuring out how its members think,
behave and react is integral to engaging with it
and motivating it to act or buy.
But what do you do when the group you would
like to understand and want to appeal to is ginor-
Lab
End.Page
mous in size, has a highly diverse ethnic makeup,
spans several life stages, depends on technology
like air and almost universally prides itself on its
individuality?
Meet the Millennials; the generation that defies
description…
–Deirdre Carroll
“THE MILLENNIAL CONSUMER IS HERE TO FORCE THE
VISION CARE INDUSTRY TO MAKE BIG CHANGES.”
— Jim McGrann
President, VSP Vision Care
dba – Doing Business in Optical’s Local Markets
EYE2 Vision Technologies to the Next Power
SUBMISSION OF IMAGES/PHOTOS:
Try to include a photograph with every news release.
We prefer to receive DIGITAL art, which should be a minimum of 300 dpi,
with the image measuring at least 5 inches wide.
Send as a JPEG, TIFF or EPS file; do not send art as a Text file.
Each image should be clearly identified.
Deadline: one month prior to the issue date (see editorial calendar)
Jobson Medical Information LLC (“JMI”), the publisher of Vision Monday®, reserves the right to publish any submitted material in whichever
JMI publications, newsletters, or other products JMI considers appropriate, including, without limitation, the print and/or electronic editions
of Vision Monday®, VMail® Extra, VMail® Headlines, and the print and electronic editions of 20/20®.
4
VMAIL
VMail Extra
VMail ProductWatch
VMail Technology
An essential read, VMail Extra is
Lively briefings on frame, sun,
Essential updates on lens
issued 3 days a week, including
spectacle lens and contact lens
processing equipment, software,
VMail Extra, VMail Headlines and
line additions. This weekly
diagnostic and web tech
Breaking News as it happens.
newsletter is a morning staple
developments. Fans of
Every Monday, Wednesday and
for successful retailers looking
technology will enjoy this
Friday morning, VMail delivers the
for the latest in brand
insightful and important weekly
latest industry news and need-to-
merchandise—every Tuesday.
update—every Thursday.
know information to your inbox.
To be featured in VMail Extra,
please contact Marge Axelrad
at [email protected] and
Mary Kane at [email protected]
To be featured in
VMail ProductWatch,
please contact Mary Kane
at [email protected]
To be featured in
VMail Technology,
please contact Andy Karp
at [email protected]
Deadline:
10 a.m. ET on Tuesdays,
Thursdays and Fridays
Deadline:
Online deadlines are rolling
Deadline:
Online deadlines are rolling
SUBMISSION FORMAT:
Please email as a Microsoft Word RTF file, transmitted in the body of an email or as an attachment.
Please send images at 300 dpi JPEGS or TIFFS. Deadline: 3 weeks prior to issue date.
Jobson Medical Information LLC (“JMI”), the publisher of Vision Monday®, reserves the right to publish any submitted material in whichever
JMI publications, newsletters, or other products JMI considers appropriate, including, without limitation, the print and/or electronic editions
of Vision Monday®, VMail® Extra, VMail® Headlines, and the print and electronic editions of 20/20®.
5
VM SPECIAL RESOURCE SECTIONS
dba - Doing Business in Optical’s Local Markets
Vision Monday’s e-newsletter, dba, profiles business challenges for regional/local
leading retailers/optometric practices with Q&As, insights on staffing and recruitment,
marketing and buying, operations and managed care. dba e-blasts twice a month and
also has a companion department in print VM and a special resource section on
VisionMonday.com
EYE2 - Vision Technologies to the Next Power
EYE2 special reports which go beyond current VMail Technology intros to keeps
tabs on what’s just on the horizon to transform eyewear and vision care tech.
Editorial Contact: Andy Karp, Group Editor, Lenses & Technology, [email protected].
CLICK Here!
Vision Monday’s CLICK, is a special resource section of VisionMonday.com, which covers
Digital and Systems Intelligence for Savvy Eyecare Practices. Content highlights are
delivered via twice-a-month e-blasts.
Editorial Contact: Marge Axelrad, Editorial Director, [email protected].
Jobson Medical Information LLC (“JMI”), the publisher of Vision Monday®, reserves the right to publish any submitted material in whichever JMI
publications, newsletters, or other products JMI considers appropriate, including, without limitation, the print and/or electronic editions of
Vision Monday®, VMail® Extra, VMail® Headlines, and the print and electronic editions of 20/20®.
6
WEB
VisionMonday.com Hits the Refresh Button
Vision Monday’s revamped and re-energized website, VisionMonday.com reflecting a more
visual, contemporary feel. Stronger graphics and a sleek clean look have freshened up
the viewing experience as we continue to keep our mission clear as the leading news
provider to the optical industry.
This new look now encompasses more graphics and new homes for our news and
feature stories. We’ve streamlined the content and added some features including our
Editor’s Picks section, Featured Videos and a Multimedia box spotlighting data,
infographics and slideshows. The new VisionMonday.com continues to highlight the
extensive and diverse range of content delivered via the Vision Monday Group’s digital,
live event and print vehicles.
VM’s new Digital Edition archives section features issues dating back to over 40 issues.
Readers can search the archives by cover story, names, topics, or dates to find Vision
Monday signature features, department reports and news.
VM LIKES VIDEO:
To submit your video for editorial consideration,
send a zipped file to Mary Kane at [email protected] OR online at
http://visionmonday.com/VMVideo/tabid/480/Default.aspx and select “submit video”
FORMATS:
SIZE LIMIT: 1 GB (1000 MB)
Recommended: wmv (Windows Media),
Encoding Recommendations:
mp4 (h.264), or mov (Quicktime)
http://faq.fliqz.com/mediawiki/index.
Accepted: asf, avi, flv, mov, mpg, mp4,
php?title=Encoding_Recommendations
mp3, m4v, m4a, wmv, wma, wav, 3gp
In addition, please provide us with:
Not Accepted: .swf, .ppt, .webex, .zip
The Video’s Title
(non-video formats)
A sentence or two describing the video.
Jobson Medical Information LLC (“JMI”), the publisher of Vision Monday®, reserves the right to publish any submitted material in whichever
JMI publications, newsletters, or other products JMI considers appropriate, including, without limitation, the print and/or electronic editions
of Vision Monday®, VMail® Extra, VMail® Headlines, and the print and electronic editions of 20/20®.
7
VM FRAME AND SUNWEAR COVERAGE REQUIREMENTS
The following is designed to help our contacts
in the Frame, Sunwear and Accessories areas
understand the type of information we need
for coverage.
LAUNCHES
spotlights a brand new collection.
(appears in print and VMail ProductWatch e-blasts)
INFORMATION REQUIRED:
Product highlights and characteristics:
• Number of styles and design highlights
• Materials
• Technology
Philosophy:
• Timing
• Target demographic
• Channels of distribution
• Marketing angle (including P.O.P. and/or advertising)
• Price range to the dispenser
Artwork:
• High resolution headshot of exec/designer with quote
• One or two hi res images of frames, P.O.P. material
or advertising campaign SECOND LOOKS
focuses on significant innovations in established/existing collections
(appears in VMail ProductWatch e-blasts only)
INFORMATION REQUIRED:
Product highlights—what makes this collection
stand out in terms of:
• Overall design influence/aesthetic
• Material highlights of one or two key pieces
• Technology
• Price range to the dispenser
FOR ANY QUESTIONS, PLEASE CONTACT:
• Mary Kane, Executive Editor, Vision Monday
([email protected])
• Marge Axelrad, Sr VP/Editorial Director
([email protected])
P.O.P & READERS/ACCESSORIES
provides information on a brand/supplier’s updates to P.O.P./
merchandising materials and reader and accessories collections.
(appears in VMail ProductWatch e-blasts only)
INFORMATION REQUIRED:
• What’s new about the collection’s P.O.P,
advertising or marketing
• How the accounts can obtain the new materials
• Info on reader or accessory offerings –
design details, distribution, etc.
Artwork:
• POP material, advertising still, frame image
ONLINE ONLY FEATURES:
High Visibility and Style.FILES features companies, products
and collections that are raising brand awareness through
strategic partnerships, sponsorships, consumer advertising
campaigns and tie-ins to prominent events.
INFORMATION REQUIRED:
• Who, what, when, where, why on events including names of key execs/celebs attending
• Event sponsorship or sports sponsorships
• Charity involvement
• Honors, awards
• Photo of ad stills, key execs or celebs in eyewear/at
event, product “in the field”
Artwork: (at least one of the following)
• Frame imagery, P.O.P. and/or advertising
Jobson Medical Information LLC (“JMI”), the publisher of Vision Monday®, reserves the right to publish any submitted material in whichever
JMI publications, newsletters, or other products JMI considers appropriate, including, without limitation, the print and/or electronic editions
of Vision Monday®, VMail® Extra, VMail® Headlines, and the print and electronic editions of 20/20®.
8
VM LENSES, TECHNOLOGY AND LABORATORY COVERAGE REQUIREMENTS
The following is designed to help our contacts in
the Spectacle Lens Products, Lens Processing
Technology and Laboratory areas understand the
type of information we need for coverage.
FOR ANY QUESTIONS, PLEASE CONTACT:
• Andrew Karp, Group Editor, lenses and technology
Vision Monday and 20/20 ([email protected])
• Marge Axelrad, Sr VP/Editorial Director
([email protected])
Launches
(appears in Vision Monday print, VMail Technology e-blasts)
INFORMATION REQUIRED:
• Description of new product, process or program
• Explanation of key features and benefits
• Quote from senior company executive discussing how the
product/process/program satisfies customers’ needs, and how it
expands or complements the company’s other product offerings
• Practical details such as performance stats, test results,
prescription range, material availability, colors, size
(equipment height, weight, depth)
• Company website URL and toll-free phone number
Artwork:
• High resolution image, either a lifestyle or product shot
Jobson Medical Information LLC (“JMI”), the publisher of Vision Monday®, reserves the right to publish any submitted material in whichever
JMI publications, newsletters, or other products JMI considers appropriate, including, without limitation, the print and/or electronic editions
of Vision Monday®, VMail® Extra, VMail® Headlines, and the print and electronic editions of 20/20®.
9
VISION EXPO EAST AND WEST DAILIES
W
AY
exclusively offered at both International
SHOW DAILY
SHOW DAILY
Vision Expo East and International
Vision Expo West as the only official
PUBLISHED BY
show publication. Each day, the Dailies
IN COOPERATION WITH INTERNATIONAL VISION EXPO
MARCH 20, 2015
Show Organizers Expect Layout Changes to Pay Off
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If you have info for the Expo Dailies on giveaways,
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4
46
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Wednesday, March 18, Inc. Magazine’s James Ledbetstand the business and clinical at Vision Monday’s Eye2 Zone , a speagain delivered on its ter (l) interviewed Warby Parkbenefits of wearable technology cial exhibit at Expo.
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and other new vision innovations
Continued on page 18
2
Deadline: 4 weeks prior to the show dates
Experience Wearables at VM’s Eye Zone
(see Vision Expo’s websites: visionexpoeast.com or visionexpowest.com)
75
4
SHOW NEWS
SHOW SHOTS
EX PO
TO DA Y
1. Celebrating at the OWA Star Awards event held
at the Calvin Klein flagship store, were (l to r)
Pleiades honoree Maureen Cavanaugh, the Vision
Impact Institute; OWA president Christie Walker;
and Pyxis award winner Amy Spiezio, Eyecare
Business.
2. Honoree ABB Optical Group’s Angel Alvarez (r)
with Allan Barker, OD, (l) who was the chair of
the event and presented the award, and Barbara
Saltzman, board president of the SUNY Optometric
Foundation at the Eyes on New York Gala at the
Plaza Hotel.
3. (L to R) Prevent Blindness’ Hugh Parry; honoree
and Person of Vision Ed Greene; and PFO Global’s
Rudolph Suter, who presented the award.
4. (L to R) Safilo’s Glenn Rusk and Henri Blomvquist along with Smith’s Eric Carlson, Luca
Zuliani and Tom Carberry celebrate Smith’s 50th
anniversary.
5. (L to R) Jerry Wolowicz, Amanda Shapiro, Scott
Shapiro, Cynthia Shapiro and Chris Loeffler of
Europa International at their customer appreciation
dinner at the W Hotel.
6. Italia Independent co-founder, Andrea Tessitore
(l) and artist Bradley Theodore (third from left)
celebrate with guests at the Hotel Americano.
7. (L to R) Anita Mothersbaugh, Devo’s Mark Mothersbaugh and Leisure Society’s Shane Baum introduce the Mothersbaugh x Baum capsule collection
and the stories behind each of their three frames.
excitement
are all part of the Expo
celebrities that sizzle
Gifts, giveaways, and
Safilo Introduces Kid-Powered
Project
project devoted to 0 to
Safilo is presenting an eyewear
the
by Safilo.” Learn about
8-year-olds called “Kids
for children’s needs, designed
project that was created
with a medical
approach and engi-
neered with advanced
technolog ies and
Technology Theater – Level
materials by visiting the
and
#LP7867 in the Lenses
1 Exhibit Hall – Booth
pm.
Pavilion from 1:30 to 2:30
Processing Technology
of
can get a close-up look at some
the latest, most advanced products
2
at Vision Monday’s Eye Zone , a spe-
cial exhibit at Expo.
Continued on page 18
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benefits of wearable technology
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Zone
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develop is intent on
the Vision Expo programs
revealing where the industry
for 2016.
is headed
and what trends are emerging.
■
5
P U B L I7S H E D B Y
6
All eyes
deserve
clariti
Enjoy whiter, brighter eyes and a
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Conference... 46
®
Alcon-Sponsored COR
Meeting Reaches a Quar
ter Century
NEW YORK—Celebrating
®
®
its 25th anniversary, the
In keeping with tradition,
Alcon-sponsored Corporate
the half-day event got
Optometry Reports
increase in all retail optical
underway with Marge
(COR) meeting hosted
sales for the 12-month periAxelrad, senior vice president/
a crowd of industry executives
od ending December
editorial director of Jobson
and professionals representing
2014, she also shared informaOptical Group’s Vision Monleading optical groups
tion about other factors
day presenting an “Overview
in the Manhattan Skyline
impacting the vision care
of the U.S. Optical MarBallroom of the Park Central
and
eyewear market.
ket.” In addition to statistics
Hotel. The Wednesday
illustrating a 4 percent
afternoon event began
Continued on page 73
with
a networking luncheon
followed by an agenda filled
NEW YORK—In the State
with presentations of statisof the eyecare market
to
adapt
to
the
rap- and president,
Optical Industry Address
tics and information related
North America at
yester- idly changing
landscape and help
day at Vision Expo, three
Allergan, Howard Purcell,
to business building
industry strengthen optical’s
for
senior
position for the vice president
executives spoke of the
eyecare professionals.
of customer develchanges future. Panelists
Alcon’s Eric Bruno.
included Julian opment
needed within the eyewear
at Essilor of America, and
and Gangolli, corporate
vice president
Continued on page 73
State of the Optical Indust
ry Address Urges Chang
e
YO
Internet of Things and other trends
ed event attracted
cal industry. The much-anticipat
, retail, insurance, prod400+ executives from the ECP
Center in Manhattan.
uct and lab arenas to The Times
Continued on page 73
MARCH 21, 2015
Empowers Vision Expo
W
Parker’s Neil Blumenthal), the Vision Monday Global Leadership Summit held
James LedbetWednesday, March 18, Inc. Magazine’s
interviewed Warby Parkagain delivered on its ter (l)
Blumenthal.
renowned tradition of er’s Neil
information that will
presenting a full day packed with
and for years to come.
drive the business of vision now
The Future of
With the theme of Connectivity:
the 9th Annual Vision
EveryThing and EveryOne,
Summit addressed the
Monday Global Leadership
SU
speakers representing
NEW YORK—Beginning with
and the Consumers
technological leaders such as Intel
with a surprise
Electronic Association and concluding
optical community as
guest well-known both in the
large (See Page 3 for an
well as the business world at
interview with Warby
NE
and Into the Future
tion that Drives Business Now
affecting the optiVM’s Summit Delivers the Informa
| MARCH 21, 2015
SH OW DA ILY
INTERNATIONAL VISIO
N EXPO
Robust Education Prog
ram
VISION EXPO DAILY
4
AY
RD
Show News... 3
Today @ Expo... 4
Conference... 46
3
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the needs and behavyears of extensive research into
with careful planning
iors of buyers and ODs, combined
and enhanced show
have resulted in the new layout
all expectations.” ■
experience that is surpassing
Power Up Local Eye Site
2
YO
Inside Today’s Daily
Group
Business Group at Room
Grab lunch with Block
pm.
Pavilion from 12 to 2
#1E16, Level 1 Partner
Learn about an introductory Zeiss program
1
W
its first day, show
NEW YORK—As Expo East entered
the efforts over the
organizers were confident that
off. With the Galleria and
past year were about to pay
and relocated to Level
The Underground redesigned
“ultimate boutique buyer
3, hopes were high that the
show organizers said.
begin,
to
about
was
experience”
the seamless connecOther layout changes include
1A) and meeting rooms
tion between education (Hall
& Processing Techthat lead directly into the Lenses
pavilions. Lounges have
nology and Medical Science
Hall and the Partner
been relocated to Special Events
optimal event space.
Pavilion, now in Hall 1A, affords
with activity and excite“Expo East is brimming over
Deborah Castor, The
ment from every corner,” said
and Meetings. Two
Vision Council’s VP of Trade Shows
Lunch With Block Business
a
prevoucher toward a pair of
scription sunglasses. Other
every
prizes will be available
from
day at Expo on the hour
11 am to 4 pm.
NE
t Changes to Pay Off
Show Organizers Expect Layou
ve innovations can help
latest lens and anti-reflecti
Spin their contest wheel
your patients and business.
to win prizes.
Mia Hamm
SH OW DA ILY
MARCH 20,
#4735, for a chance to win
Stop by Serengeti, Booth
sport
free pair of Serengeti
gift
sunglasses and a $100
Stop by the Zeiss Booth
#LP7502 during show
hours to learn how their
TU
SA
Kick It With Soccer Star
NATIONAL VISION EXPO
IN COOPERATION WITH INTER
See With Serengeti Giveaway
Spin to Win With Zeiss
Power Network are working
Local Eye Site and the
For
recruit top talent online.
together to help practices
a limited time, new cusfor Block Members
tomers can receive 30
brand ambassador and
can increase your dispensary
Coppertone Polarized Lenses
and find out how you
off one 30-day
sign
percent
and
fans
meet
will
during Vision Expo East.
U.S. soccer star Mia Hamm
revenues with CareCredit.
job posting when purchased
autographs at the Vision-Ease
code.
coupon
get the
to 3 pm.
Stop by Booth #3785 to
Booth #LP7419 from 2
Luck at A&A Optical
second Framed for
Hamm is entering her
win
Frames Data
and Roll the dice to
Try It, Earn It, Win It With
year representing the brand
at
Expo East attendees to
of instant cash prizes
Frames Data invites Vision
Try It
understands the importance
at Booth #3167. The
the A&A Optical
Try It, Earn It, Win It
sun protection after undergoing
interface at www.
ParticiP Ucard
B
L
I
to a completely revamped
S
H
E
an eye Booth #3834.
D
refers
B
Y
at
pterygium,
for
gift
surgeries
I NtryCout
win a $250 Visa
O Othe
P E new
R A T site
can
I O NtoW I T H
2015
pants are also eligible to
framesdata.com. Visitors
e to the sun.
overexposur
to
necessary.
linked
can help them become
purchase
condition
the booth, no
see how Frames Data Online
and how it can
productive,
more
Hunt With Hoya
With Calvin Klein
Go on a Selfie Scavenger
frames they don’t
in the Perfect the Selfie
any help them sell
#LP7103 to participate
tary selfie remote with
Stop by the Hoya Booth
Receive a complimen
have in stock.
NEW
purchase.
YORK—Educ
Each day of Expo, Hoya
ation has always beenIt—a $5
Klein platinum sunglass
company’s Scavenger Hunt.
Calvin
Earn
a
major
can
qualifying
for
Then you
driver of Vision Expo’s
sticks and a promotion card
Powered by Bluetooth
success and this playing
will give away 200 selfie
Starbucks gift card—byyear’s event is
no exception,
remote according
with and post online with
technology, the
to show Use the Based
bar- on
participants to take a selfie
Match Game.organizers.
their
a 30-foot
post-showthe
e. Participants can keep
research, ECPs who take Data
allows up to2014
the hashtag #HOYASelfi
advantage
code scanner with Frames
education score
compatible
awarded with Starbucks
respective
range and isof
slightly higher for
selfie sticks and are randomly
overallUPCs
showto their
to pair the correct
and iTunes gift
i O S a n dthanOnline
exhibits-only attendees. to Win It, this year featurw i t h a l l satisfaction
style names. Lastly, enter
Find
cards. Visit the
“There
is a buzz
Android devices.
in the air and most ofprize) and two barcode scanan iPad Air 2 (grand the courses
the to ing
Hoya Booth to
I’ve been
about
have had great attendance,”
out morethat
fun back home
continue
to
use
said the
can
that you
will OD,ners
Mark Dunbar,
learn more details
FAAO, co-chair, International
platinum collection, which
Vision
practice. ■
com- new Calvin Klein
your
at
overcome
Expo
you
Conference.
help
can
“We’ve expanded the
Booth #4653.
and to see how the brand
Business
launch April 1, at Marchon
Solutions and Practice
your brand.
Management tracks,
moditization and differentiate
F R NEW Y
I D ORK
AY
PUBLISHED BY
®
.
SH OW DA ILY
IN COOPERATION WITH
INTERNATIONAL VISIO
N EXPO
MARCH 22, 2015
Combination of Education
and Exhibits — A Winn
ing Formula
NEW YORK—As Vision
Expo heads into its final
day,
some vendors were reporting
“stellar sales activity,”
according to reports from
show organizers, especially
in the medical and diagnostic
pavilions. In general,
show floor traffic was
brisk throughout the fi
rst two
days as the combination
of education and exhibits
proved to be a winning
formula for all concerned.
Developments in the contact
lens sector continue
to bridge the gap between
the worlds of fashion and
medical. “Educational content
like the Global Contact
Lens Forum and Ocular
Wellness program are driving
ECPs to the exhibit floor
to learn how to incorpobringing in experts like
rate new technology into
Paco Underhill and The
their practices,” said Tom
RitzCarlton, to challenge ECPs
Loughran, group vice president,
to understand how their
Reed Exhibitions.
environments and customer
“Vision Expo continuously
engagement skills influence
differentiates itself by
their businesses at every
level,” he concluded. ■
Inside Today’s Daily
Report on Low Vision...
12
“The Story of Vision”.
.. 16
Think About Your Eyes...
32
Education, Fashion and
Technology Draw Visio
n Expo
Crowds
NEW YORK—As Internationa
l Expo East 2015 wraps
up today, the Vision Expo
Daily staff has been working
hard on the convention
floor over the last two
speaking to exhibitors
days
and show goers alike to
learn what brings them
Kelly Primeau, OD
after year and what it is
back year
they were hoping to accomplish
Ophthalmic Consultan
at the show.
This year’s show was all
ts
about location, location,
location. The Galleria and
Albany, N.Y.
Underground found a
The
new home on Level 3,
bringing together all eyewear,
wear and accessories on
sunthe same floor and creating
a one-stop shopping experi“This is the third year
ence. Location also created
in a row that
synergy on Level 1, where
attendees leaving CE coursI’ve come to Vision Expo
es could easily stop by the
East to take
Lenses and Processing
Technology Pavilion, seamlessly
the ‘Greatest Anterior
linking education and
hands-on exhibits. Education
and Posterior
continues to rank high
Segment Course Ever’
attendees’ list of priorities,
on
while scoping out the latest
series. Some
of the best speakers
fashion trends and newest
around the country lecture
technologies are also a
big draw. Here, straight
here. I like to
hear the speakers’ opinions
from their mouths, are
reasons some of your fellow
a few of the
on
how
to
treat and manage ocular
Vision Expo-ers made the
disease, including glaucoma.
trip to Javits:
”
Continued on page 73
Jobson Medical Information LLC (“JMI”), the publisher of Vision Monday®, reserves the right to publish any submitted material in whichever
JMI publications, newsletters, or other products JMI considers appropriate, including, without limitation, the print and/or electronic editions
of Vision Monday®, VMail® Extra, VMail® Headlines, and the print and electronic editions of 20/20®.
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The Vision Monday Show Dailies are