who works at fascinations?

Fascinations believes love is a journey and everyone travels
their own unique route as they move through the different
stages of their lives. At Fascinations, we’re equipped to
accommodate guests with diverse perceptions, interests,
priorities, and relationships.
selection, and convenience for our guests. This commitment
has afforded Fascinations a loyal customer base whose
patronage through word of mouth contributes to its success.
Fascinations is also the only boutique retailer to offer its
guests a relationship expert.
We value the sophisticated and stylish character of our
stores and go to extreme lengths to ensure each of our
guests has a pleasant and fulfilling experience. Each
Fascinations store offers a fun and courteous atmosphere
to shop and ask questions. Our stores are vibrant, clean,
and open. So, whether our guests are sampling some of
our various bath and body products, trying on apparel,
purchasing a hand bag, or inquiring about a product, we
can assure comfort and privacy.
New Fascinations stores contain no explicit imagery.
Merchandise is selected to meet our internal “PG13” rating. Product packaging is tasteful, elegant and
free of nudity and graphic depictions of any kind. The
personal massagers are non-anatomical in design and
versions of them may be found, in limited selections, in
Brookstone stores or Walgreens and similar drug stores.
The new Fascinations do not offer media such as DVDs or
magazines.
The creation of Fascinations began with the purchase of
a small Tucson, Arizona novelty store in the mid-1980s.
An unmatched attention to detail and an earnest spirit
characterized the imaginative group of people that
initiated the remodeling and reorganization of what would
become one of Fascinations’ premier retail locations. Soon
thereafter, with the success of the first store, and growing
consumer demand, we set out to establish new locations.
Our associates are thrilled to greet over a million guests
each year. Such an achievement has been made possible
through the dedication of energetic store managers and
knowledgeable sales associates.
Now, with operations based in Tempe, Arizona,
Fascinations operates 17 stores in Arizona and Colorado,
as well as our website, YourFascinations.com. Continuing
to grow, Fascinations is committed to improving service,
Along with success and growth comes the welcome
responsibility of giving back to the communities. Charitable
contributions from Fascinations and its employees have
increased threefold over the past five years. Our work
has also afforded us the opportunity to provide funding
for Packages from Home and Cystic Fibrosis. These
opportunities greatly increase with each new guest that
logs onto YourFascinations.com, or walks through our doors.
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FREQUENTLY ASKED QUESTIONS
WHAT IS FASCINATIONS?
Fascinations is a leading boutique retailer, offering an
assortment of dresses, corsets, shoes, handbags, bath
and body products, jewelry, lingerie, as well as intimacy
enhancing products. Fascinations stores vary in size from
smaller, more intimate retail spaces where the primary
focus is on apparel and novelty items, to larger, principal
retail spaces that carry the complete array of Fascinations
merchandise.
WHAT DOES A TYPICAL FASCINATIONS LOOK LIKE?
When a guest walks into one of our stores, we want to
provoke a feeling of excitement and comfort. Fascinations’
staff is welcoming and engaging and each store is vibrant,
tasteful, and comfortable.
Stores are designed in the hallmark Fascinations’ colors:
pink and black. And, the shopping experience is
heightened by soft music pumping in the background.
Bath and body products invite the customer to sample,
while an array of apparel waits to be taken to the fitting
rooms, in the back of the store.
For those just along for the ride or wanting to be
enlightened, we offer a library where our guest can pluck
a book from the shelf and sit back in one of the comfy
sofas. In select stores, we offer a museum of some of the
more interesting intimacy enhancing products. Either way,
we have something for everyone.
Window displays are regularly utilized at many of our
stores to highlight featured items and special promotions.
We are very conscious of safety and therefore our parking
lot and lighting upkeep is scheduled on a daily basis by
store staff. We ensure a clean, crisp appearance.
WHERE ARE THE FASCINATIONS’ STORES LOCATED?
The company operates several stores in the Phoenix,
Tucson, and Denver metropolitan areas. The majority
of Fascinations stores occupy upscale shopping centers
within established neighborhoods. Currently, neighboring
businesses include McDonalds, Pier 1 Imports, RA Sushi,
Starbucks, Weight Watchers, Urban Outfitters, Checker
Auto Parts, and Target.
WHAT ARE FASCINATIONS’ HOURS OF OPERATION?
Fascinations’ business hours are from 10:00 a.m. to
11:00 p.m., Monday through Sunday. A select few,
however, limit hours from noon to midnight on Sundays.
All stores suspend operations to observe Easter, Christmas,
and Thanksgiving.
WHO SHOPS AT FASCINATIONS?
The majority of Fascinations guests are monogamous
couples in the age range of 25-45. The most significant
market increase has been in the number of single women,
ages 25 to 49. Independently conducted segmentation
research attributes the increased number of single female
patrons to the pleasantness of store staff, marketing efforts,
product selection, and the cleanliness of the retail areas.
All of these factors have contributed to the growth of
Fascinations as a leading specialty retailer.
WHO WORKS AT FASCINATIONS?
Fascinations takes pride in hiring a diverse range of
people to work in and manage its stores. Typically, our
smaller stores maintain a staff of six sales associates
and a management team of two to three people. Our
larger stores are generally staffed by 15 associates and
are managed by a team of three. Eighty-five percent of
associates are female, with a median age of 24. Among
store managers, women outnumber men by a ratio of two
to one, with a median age of 26.
All Fascinations employees must complete a ten-day
training program under the supervision of a designated
trainer and must pass a manager administered test in order
to become a commissioned sales associate. Subsequently,
all sales associates and managers attend ongoing training
seminars conducted by Fascinations’ Human Resource
Department.
WHAT KIND OF VEHICULAR TRAFFIC DOES THE TYPICAL
FASCINATIONS LOCATION GENERATE?
The flow of traffic in and out of the largest Fascinations’
locations is equivalent to that of other specialty retailers,
which varies by store location. Customer traffic increases
during peak hours, typically noon to 3:00 p.m. and 5:00
p.m. to 9:00 p.m.
FOR MORE INFO CONTACT US AT:
[email protected] 480.921.8006
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COMMUNITY, CO-TENANCY & CHARITY
As the leading specialty boutique retailer in the Western
U.S., Fascinations is committed to corporate responsibility.
A key aspect of our corporate responsibility approach is
the relationship building strategy we implement within
each of our communities. We define those communities
as the cities and towns in which we work - from where
our regional offices are located, to the neighborhoods
surrounding our retail locations, and on to the plazas and
shopping centers we occupy.
Ultimately, the objective of all our community activities,
whether it’s charitable giving, chamber of commerce
involvement, or tenant improvements, is to assist us in
meeting our strategic goals and to benefit the development
of our business. We recognize the value of relationship
building and understand that when we succeed, the
opportunities for individuals and businesses around us to
prosper expand as well.
Fascinations is committed to maintaining excellent
relationships with its co-tenants. Fascinations’ co-tenant list
is diverse and includes national brands such as Sprouts
and Ace Hardware as well as local merchants and
restaurants. Additionally, we strive to continually improve
our own properties adjacent to those of our business
neighbors: Target Stores, Sprouts, Burger King, and
Staybridge Suites, etc.
co-tenants
Ace Hardware
Applied Sciences
Big Five Sporting Goods
Budget Framer
California Closets
Canyon Falls Spa and Salon
Chic Skincare Center
Citizens Bank
Corleone’s Sandwiches
Dairy Queen
Danny’s Family Car Wash
Dickey’s BBQ
Discount Tire
We firmly believe in giving back to the communities we
serve and strive to make them a better place to live and
work.
Domino’s Pizza
Duncan’s RC Toys
Elvis Cinemas
Fantastic Sam’s
Fate Brewery
Game Force
Gold’s Gym
Jun Japanese
Krav Maga Fitness
Max Sports Nutrition
Michele Hunter Aesthetics
Papa Murphy’s
Performance Bicycle Shop
Performance Scooter
Popeye’s Chicken
Prima B Dance Wear
RA Sushi
Rula Bula Irish Pub
Sherwin Williams
Sprouts
Subway
Tan Factory
The Breakfast Joynt
The Craft Retreat
Tiki Tan
UPS Store
Willowstone Antique Market
business neighbors
Holiday Inn®, Target® and Target symbol, Pier 1 Imports®, Burger King®,
and Baja Fresh® are registered trademarks in the U.S. and other countries.
Staybridge Suites by Holiday Inn® is a registered service mark in the U.S. and
other countries.
Over the past several years, we’ve donated our time and
money to support important causes, such as Cystic Fibrosis
Research, HIV education and prevention, the Muscular
Dystrophy Association, and Packages From Home. Our
employees are engaged throughout the year in raising
funds and awareness for these important causes.
We also dedicate ourselves to the health and well-being
of our guests and employees. Fascinations offers health
related educational workshops, seminars, and coaching
to both guests and associates, encouraging them to make
healthy choices by providing current information and
advice.
Fascinations is making strides in reducing its environmental
footprint. We recognize the importance of enhancing
sustainable practices throughout our operations and
are supportive of suppliers who do the same. We have
made a concerted effort to add more organic and natural
products to our merchandise selection and expand existing
lines of products made with recyclable materials. We are
committed to making sustainable choices.
Cystic Fibrosis Foundation® and Muscular Dystrophy Association® are
registered trademarks in the U.S. and other countries.
6
ABOUT OUR GUESTS
RELATIONSHIP STATUS
11% Single
12% Dating
77% Committed
GENDER DISTRIBUTION*
28% Male
72% Female
AGE DISTRIBUTION
23% 18-24yrs
32% 25-34yrs
23% 35-44yrs
15% 45-54yrs
5% 55-64yrs
1% 65-74yrs
GUEST PURCHASES
3% Accessories/Misc.
4% Massagers
8% Health & Wellness
12% Gift & Party Items
16% Romance Toys
22% Bath & Body
35% Apparel & Lingerie
EDUCATION LEVEL
14% High School Degree
38% Some College
37% College Graduate
12% Post-Graduate
SHOPPING FREQUENCY
22% 1-2 times/mth
40% 1-2 times/3mths
38% 1-2 times/yr
Source: Indepeandent Research Segmentation Study conducted for Marsoner, Inc.
d.b.a Fascinations 2007; DT Marketing & Vision Quest Solutions, Irvine, CA
*Based on 2011 Rewards Program Membership
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THE HEART OF SPECIALTY RETAIL
Variety
Our purchasing department works year round to assemble
a distinct combination of seasonal trends, exclusive
partnerships, and Fascinations’ branded products, ensuring
a selection that appeals to the broad range of our guests’
tastes. Enticing those guests with a steady flow of fresh new
product at a variety of price points remains the central focus of
the women and men in Fascinations’ purchasing department.
They’re commitment to providing quality and value for guests
is backed by a generous return policy, the result of trusted
supplier relationships and strategic planning.
Love is a Journey. Explore your Fascinations.
Fascinations’ product mix and marketing promise to offer
the right balance of merchandise, pricing, and messaging.
Whether it’s in store or online, we seek to create a harmony
of value, quality, and education, providing our guests
with a myriad of options to enrich their relationships. Our
unique approach to specialty retail continues to set us apart,
conveying our belief that the journey is better, when explored.
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FASCINATIONS’ LANDLORD CONTACT INFORMATION
Fascinations is committed to long-term, productive business relationships.
LOCATION
DURATION
COMPANY
REPRESENTATIVE
PHONE
EMAIL
Phoenix, Arizona
22 yrs
Paradise Place Venture, LLC
Eleonore Bernhardt
602-908-4488
[email protected]
Tempe, Arizona
13 yrs
Mill Alley Partners
Linda Haberman
480-968-9888
[email protected]
Arvada, Colorado
10 yrs
Arlington Square
Dean Titterington
303-721-1002
[email protected]
Aurora, Colorado
9 yrs
KEW Realty Corp.
Kim Shelton
303-329-8100
[email protected]
Glendale, Arizona
6 yrs
Zell Commercial Real Estate
Vicki Parra
602-386-5706
[email protected]
Scottsdale, Arizona
4 yrs
Optim
Karlene Politi
480-427-4277
[email protected]
Scottsdale, Arizona
4 yrs
Case, Huff & Associates
Chris Sparkman
602-252-9300
[email protected]
Scottsdale, Arizona
4 yrs
Clayton Companies
Carla Miller
480-941-2260
[email protected]
Colorado Springs,
Colorado
4 yrs
Noddle Companies
Mark Ringsdorf
402-496-1616
[email protected]
yourfascinations.com
©2012 Fascinations. Fascinations and the Fascinations logo are registered trademarks of Fascinations and its affiliates in the U.S.