latest issue - Publieurope

September 2016
SUMMARY SEPTEMBER 2016
 Advertising Market
- January - July 2016
 Audience results &
Mediaset programming
- Mainstream channels
- Thematic channels
 Programming highlights
- October 2016
- December 2016/Xmas 2016
2017
 DTT Pay offer
- Sports
- Entertainment
 The Italian Online scenario
 Mediaset on Demand
 Mediamond Editorial
Leadership
 New: Banzai websites
 Meteo.it website restyling
 Christmas Presents
Special Issues
Advertising market - Total media
January - July 2016
3.571
(Net figures)
Cinema Internet
Outdoor 0,2%
7,3%
3,9%
Radio
6,4%
Press
18,4%
Δ % vs.
January - July 2015
Million €
TV
63,8%
TOTAL
4,0
TV
8,0
PRESS
-4,3
RADIO
1,1
OUTDOOR
-1,3
CINEMA
13,9
INTERNET
-1,6
Source: AdEx Nielsen, Net figures. January - July 2016. Not including Direct mail. Press with classified and local adspend.
Internet with Web + Mobile + Tablet + Smart TV / Game consoles; without Search advertising.
Total advertising market: top 10 sectors
Δ vs.
Jan. - July 2015
0,1%
9,2%
9,7%
9,7%
18,6%
9,0%
2,0%
0,4%
9,5%
-12,8%
482.632
.000 €
Jan. - July 2016
383.113
223.564 215.113 210.787
FOOD
AUTOMOTIVE
PHARMA
TELECOMS
RETAIL
Source: AdEx Nielsen, January-July 2016. Net figures. Ranking by Total investment
185.088 182.461
BEVERAGE
TOILETRIES
156.870 147.264
140.557
PERSONAL
CARE
MEDIA /
PUBLISHING
FINANCE /
INSURANCE
TV advertising market - Split by sales house
January - July 2016
Sky Media
12,8%
La7
4,0%
2.279
Million €
(Net figures)
Discovery
5,9%
PUBLITALIA '80
54,8%
Rai Pubblicità
22,5%
Source: AdEx Nielsen, Net figures . January - July 2016.
Discovery includes Discovery Media and Kids channels marketed by PRS
Top performing TV sectors
Trend vs. January – July 2015
1
2
3
INDUSTRY &
BUILDING
PUBLIC ENTITIES
& INSTITUTIONS
LEISURE
59,4%
42,3%
25,7%
Audience results: September 2016
TOTAL DAY
Share %
Individuals 15-64 y.o.
15-54 y.o. 15-34 y.o.
HW
25-54 y.o.
Mediaset
Canale 5
Italia 1
Retequattro
Multichannel (10 reported stations*)
32,0
15,2
5,2
4,1
7,6
33,4
15,2
6,9
3,2
8,0
34,5
15,3
8,0
2,8
8,5
35,0
14,2
10,5
1,8
8,5
36,6
17,3
7,3
3,1
9,0
Rai
Rai 1
Rai 2
Rai 3
Multichannel (11 reported stations)
34,4
15,4
6,5
5,5
7,0
29,7
11,9
6,4
4,6
6,8
26,0
9,6
5,7
3,6
7,1
23,6
8,5
4,6
2,7
7,8
26,0
9,3
5,7
3,5
7,4
3,9
Gruppo La7 (2 reported stations)
7,0
Discovery (17 reported stations)
Sky owned (Sky+Fox: 74 reported services) 8,6
3,2
8,2
10,8
2,6
9,1
11,7
2,2
9,5
12,2
2,6
9,1
10,4
Source: Auditel, September 2016. Total Day. * + Football services .
Audience results: September 2016
PRIME TIME
Share %
Individuals 15-64 y.o.
15-54 y.o. 15-34 y.o.
HW
25-54 y.o.
Mediaset
Canale 5
Italia 1
Retequattro
Multichannel (10 reported stations*)
31,2
14,3
5,3
4,1
7,5
32,6
14,7
6,8
3,4
7,8
33,9
15,1
7,6
2,9
8,2
34,9
15,5
8,7
2,3
8,5
35,5
16,5
7,6
3,1
8,3
Rai
Rai 1
Rai 2
Rai 3
Multichannel (11 reported stations)
37,4
18,4
6,8
6,1
6,1
33,6
14,9
7,4
5,5
5,9
30,2
12,4
7,1
4,5
6,2
28,3
12,3
6,0
3,6
6,4
29,8
11,8
7,0
4,6
6,5
4,6
Gruppo La7 (2 reported stations)
5,9
Discovery (17 reported stations)
Sky owned (Sky+Fox: 74 reported services) 8,7
3,7
6,8
10,7
3,1
7,6
11,6
2,6
7,7
12,0
3,2
8,0
10,5
Source: Auditel, September 2016. Prime Time (h.19.30 – h.24.00). * + Football services
September 2016 - Audience results
DATING SHOW
MAGAZINE
SPANISH TV SERIES
QUIZ SHOW
SATIRE NEWS
Uomini e Donne
Pomeriggio 5
Il Segreto
Caduta Libera
Striscia la Notizia
Individuals
22,5%
18,6%
23,2%
16,4%
18,0%
Adults 15-64 y.o.
26,4%
19,4%
22,0%
16,9%
20,6%
ITALIAN TV SERIES
FOOTBALL
ITALIAN TV SERIES
REALITY SHOW
TALENT SHOW
Squadra
Antimafia S.8
Grande Fratello Vip
Tú sí que vales
DAY TIME
AND ACCESS PT
PRIME TIME
Rimbocchiamoci le
maniche
DINAMO KIEV – NAPOLI
DIRETTA PREMIUM LIVE MATCHES
Individuals
12,5%
14,7%
14,8%
19,5%
20,1%
Adults 15-64 y.o.
11,5%
15,6%
16,8%
21,4%
22,5%
Source: Auditel, September 2016. Average results, audience shares .
Striscia la Notizia
Leader in access prime time
Hosts
Ezio Greggio
Michelle Hunziker
UNTIL 26th NOVEMBER
Ezio Greggio
Enzo Iacchetti
FROM 28th NOVEMBER
Programming subject to change
“Grande Fratello Vip” - Audience results
Share% Average first 4 episodes
Individuals
21,2
Women 15-34 y.o.
37,1
Adults 15-34 y.o.
29,7
Women 20-44 y.o.
33,2
Adults 25-54 y.o.
25,5
42,4
38,1
35,9
31,9
34,1
30,0
AMR .000
Individuals
Airtime: Mondays h. 21.10
3.928
25,8
19 sep
Source: Auditel , average 4 episodes (19th September-10th October 2016)
26 sep
28,9
3 oct
10 oct
Grande Fratello Vip
Programming on Mainstream, Free,
and Pay channels
PRIME TIME
+ DAY TIME
/ Late night
Monday-Friday from h.16.05 to h. 16.15
Saturday and Sunday late night
DAY TIME
Sunday and Saturday from h.13.00 to 13.10
Monday-Friday from h.18.00 to h. 18.20
Saturday and Sunday from h.19.00 to h. 19.20
PRIME TIME
Tuesday
+DAY TIME
/ Late night
Monday-Friday from h.16.40 to h. 17.40
Tuesday-Sunday from h. 23.00 to 01.00
Saturday and Sunday from h. 19.10 to h. 21.10
LIVE
Every day LIVE from h.10.30 to h. 4.45
Every day LIVE from h.10.30 to h. 4.45
Individuals
Share
Programming subject to change; Audience: 20/9-8/10 h. 10.30-h .25.59
1,4%
0,8
2,4%
1,7
Women 25-54 y.o.
Share
LIVE 24h
Δ % vs.
September
2015
“Tú sí que vales” - Audience results
Share% Average first 3 episodes
Individuals
22,4
Women 15-34 y.o.
31,4
Adults 15-34 y.o.
28,2
Women 25-54 y.o.
29,0
Adults 25-54
26,0
Airtime: Saturdays h. 21.10
32,2
32,3
29,8
29,3
27,4
27,9
1 Oct
8 Oct
AMR .000
Individuals
4.128
Source: Auditel , average 3 episodes (24th September-8th October 2016)
24 Sep
September 2016 - Audience results
U.S. TV SERIES
COMEDY SHOW
COMEDY SHOW
GAME SHOW
Super Girl
Pintus@Arena
2016
Cinema Uno
101% Pucci
Bring the noise
Individuals
5,0%
7,9
6,5%
8,8%
6,9%
Adults 15-34 y.o.
7,6%
13,7%
10,1%
13,3%
15,1%
MOVIES
NEWS TALK SHOW
MOVIE
MOVIE SEASON
Quinta Colonna
Cinema 4
Quarto Grado
Commando
True Justice
Individuals
4,5%
4,2%
6,9%
6,0%
3,5%
Adults +35 y.o.
5,4%
4,6%
7,9%
6,6%
3,8%
PRIME TIME
TV SHOWS
NEWS TALK SHOW
PRIME TIME
TV SHOWS
Source: Auditel, September 2016. Average results, audience shares .
MOVIES
Mediaset programming
Prime time - Autumn 2016
Sunday
Monday
Tuesday
Wednesday
REALITY SHOWS /
TALENT SHOW
Programming subject to change
Friday
Saturday
SPANISH TV
SERIES/COMEDY
SHOW
TALENT SHOW
NOME IN CODICE
SOLO
SEI UN GRANDE
SPANISH
TV SERIES
Thursday
FOOTBALL /
MOVIE
ITALIAN TV SERIES /
MOVIE
ITALIAN TV SERIES
Mediaset programming
Prime time - Autumn 2016
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
CINEMA
FAMILY
MOVIE /
ENTERT. SHOW
MOVIE/U.S. TV
SERIES
Programming subject to change
MOVIE /
ENTERT. SHOW
GAME SHOW /
MAKEOVER SHOW
COMEDY SHOWS
U.S. TV SERIES
MOVIE SEASON
Mediaset programming
Prime time - Autumn 2016
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
RISATE
ALL’ITALIANA
I DURI DI
RETE 4
LA LEGGE
SONO IO
MOVIE SEASON /
TALK SHOW
Saturday
NEWS
TALK SHOW
Programming subject to change
MOVIE /
NEWS MAGAZINE
MOVIE
MOVIE
SEASON
SETTIMA
PORTA
NEWS
TALK SHOW
MOVIE SEASON /
DOCUMENTARY
Mediaset programming: UEFA Champions League 2016/2017
Autumn 2016
Exclusive free-to-air and pay TV rights
Group Stage
18th-19th October Lyon-Juventus
1st-2nd November
22nd-23rd November
ALL 145 MATCHES
IN EXCLUSIVE
Programming subject to change
Mediaset programming
December and Christmas: from 4th December to 7th January 2017
ENTERTAIN. MUSIC
SHOW
2 episodes
TALK SHOW
2 episodes
YOUR SONG
HOUSE PART Y
CONCERT
FIORELLA MANNOIA
&LOREDANA BERE’
Programming subject to change
COMEDY SHOW
4 episodes
CONCERT
BIAGIO ANTONACCI
CHRISTMAS CONCERT NEW YEAR’S CONCERT
GIGI D’ALESSIO
TALENT SHOW
SEI UN GRANDE!
Mediaset programming
December and Christmas: from 4th December to 7th January 2017
ACCESS PRIME TIME
INFOTAINMENT
LA SETTIMA PORTA
Programming subject to change
ENTERTAIN. SHOW
2 episodes
MAKEOVER SHOW
Mediaset Thematic Multichannel
Share % – September 2016
Highlights
October
THE BEST FEMALE-SKEWED
PROGRAMMING FOR
YOUNG WOMEN
Highlights
October
ENTERTAINMENT AND
SPORT FOR A YOUNG,
MALE AUDIENCE
REALITY SHOW
Affinity 177
Individuals
Women 15-44 y.o.
U.S. TV SERIES S.1
Affinity 355
0,7
1,3
Individuals
Men 15-34 y.o.
0,4
1,5
DATING SHOW
TV SERIES AND MOVIES
FOR CRIME LOVERS
MOVIE PROGRAMMING
AND HIGH QUALITY TV
U.S. TV SERIES S.1
FIRST RUNS
Affinity 136
Individuals
Women 25-54 y.o.
ENTERT.SHOW
1,0
1,4
Affinity 154
Individuals
Men +35 y.o.
U.S. TV SERIES S.9
FIRST RUNS
Source: Auditel, September 2016. Total day. Programming subject to change
MOVIE SEASON
IRIS PRESTIGE
1,4
2,1
MOVIE SEASON
DARK SIDE
Mediaset Thematic Multichannel
Share % – September 2016
Highlights
October
THE BEST OF
MEDIASET
PROGRAMMING
Affinity 150
Individuals
Women 25-54 y.o.
TOP 3 KIDS OFFER Share % 4-14 y.o.
1
2
3
14,2
10,0
8,6
Rai
Discovery
0,8
1,2
REALITY SHOW
Highlights
October
Target:
Children 4-14 y.o.
NEW SEASON FIRST RUNS
ROUND-THE-CLOCK
ITALIAN MUSIC CONTENT
Individuals
Affinity 205
4-14 y.o.
Individuals
Women 25-44 y.o.
0,2
0,4
1,3
8,9
TV SERIES FIRST RUNS
Target:
Pre-school kids
NEW EPISODES FIRST RUNS
TODAY’S AND YESTERDAY’S
POP ROCK HITS
Individuals
4-7 y.o.
Source: Auditel, September 2016. Total day. Programming subject to change
1,2
10,8
NEW EPISODES FIRST RUNS
Mediaset Thematic Multichannel
TGCOM24:
Mediaset cross-platform round-the-clock all news channel
 “Breaking news” every 30 minutes
 Shor live updates on the latest top stories
 Traditional 30’ newscasts
 Live talk-shows: in-depth reports on the “news of the
day”, with updates on the latest events
 Sports bulletins, press reviews, weather forecast
 Columns on topics such as politcs, economy, movies
 24h live streaming simulcast online
Share % September 2016
Morning Peak time: h. 7:00 - 9:00
Individuals
Men +15 y.o.
1,1
1,4
 ALL NEWS TV CHANNEL
 HIGHLIGHTS INSIDE NEWSCASTS & TV SHOWS
 ALL NEWS INTERNET WEBSITE
 CITIZEN JOURNALISM
 ALL NEWS FOR MOBILE DEVICES
Source: Auditel, September 2016
DTT Pay offer: Sports
Share % – September 2016
TOP MATCHES SEPTEMBER 2016 – Target Men +15 y.o.
11,7
Inter-Juventus
Affinity 179
Individuals
Men 15-64 y.o.
0,7
1,2
Palermo-Juventus
9,2
Dinamo ZagabriaJuventus
Juventus-Sassuolo
8,8
Napoli-Benfica
Fiorentina-Roma
4,8
Highlights October
NFL
MILAN – JUVENTUS
23/10 at h. 20.45
LYON-JUVENTUS
18/10 h. 20.45
WORLD CHAMPIONSHIP RALLY
2016: SPAIN 13-16/10;
GB 30/10
Source: Auditel, September 2016. Total day. Programming subject to change
7,9
Juventus-Siviglia
Dinamo-Kiev-Napoli
5,1
4,4
2,3
DTT Pay offer: Entertainment
Programming Highlights: October 2016
MOVIES
TV SERIES
BEGIN AGAIN
FIRST RUNS
CAKE
FIRST RUNS
UNDATEABLE S.3
FIRST RUNS
YVES SAINT LAURENT
THE DEVIL WEARS PRADA
GAME OF SILENCE
FIRST RUNS
OUIJA
TAMMY
Programming subject to change
MOVIE SEASON: DWAYNE JOHNSON
MOVIE SEASON: SUSAN SARANDON
MIKE & MOLLY S.6
FIRST RUNS
HEARTBEAT
FIRST RUNS
MURDER IN THE FIRST S.3
FIRST RUNS
MOTIVE S.4
FIRST RUNS
THE LAST KINGDOM
FIRST RUNS
LUCIFER
FIRST RUNS
The italian online scenario
Web Consumption
28,3 million monthly active users
21,9 million daily active users
2,27 h average daily online time per user
Source: Source: Audiweb View - Total Digital Audience – July 2016
Web - video on demand
Mediaset On Demand
Mediaset On Demand is a free online VOD and
live streaming service of 8 free-to-air Mediaset
channels.
The best of Mediaset entertainment, news and
sports available on both desktop and mobile
devices.
The VOD section offers both full-length episodes
(up to 15 days after airing date) and short clips.
34.9 million
2.9 million
VIDEO VIEWS
UNIQUE VISITORS
Source: Audiweb View – July 2016.
SMARTPHONE / TABLET APPS
611,000
UNIQUE VISITORS
Source Mobile : Audiweb View – July 2016
.
The first editorial video content website,
leader among Italian broadcasters.
WEBSITE
Source: Audiweb View – July 2016.
REACH
VIDEO VIEWS
MEDIASET LIVE E ON DEMAND
2.915.440
34.978.040
La Repubblica
2.077.450
15.184.810
Corriere della Sera
1.711.640
11.374.700
Rai
1.356.900
9.965.960
La Gazzetta dello Sport
1.165.550
7.686.400
DeAbyDay
485.580
1.332.260
Smartworld
256.400
405.440
LA7
152.550
430.020
Studenti.it
128.350
207.680
Pianeta Donna
126.670
410.720
Il Post
43.670
130.300
Giallozafferano.it
22.130
25.700
Il Sole 24 ORE
20.230
23.260
Zingarate.com
16.440
20.730
Mediamond: Editorial Leadership
From September 2016 Banzai digital properties joined the Mediamond
offer, boosting the network reach, strengthening Mediamond leadership
among editorial publishers and helping closing the gap with the web giants.
TOTAL DIGITAL AUDIENCE
65
TOTAL
DIGITAL
BRANDS!
Audiweb View, Digital Total Audience, Mar-May 2016
+20%
+16%
Monthly Reach
Daily Reach
Portfolio
New To The Network: Banzai Websites
Our group’s print and digital publisher Mondadori
has acquired Banzai vertical websites, including:
Pianeta Donna (women’s segment leader )
GialloZafferano (cookery segment leader)
Studenti.it (young audiences)
Zingarate.it (travel)
Smartworld (hi-tech)
Banzai verticals:
17 m total unique users
Mondadori is now the audience
leading editorial digital publisher in
Italy
Audiweb View, Digital Total Audience, Mar-May 2016
Portfolio
Banzai Websites: Vertical Leadership
WOMEN
COOKERY
STUDENTS
TECHNOLOGY
9,3 M
6,2 M
4,6 M
2,9 M
810 K
UU
UU
UU
UU
UU
LEADER
LEADER
LEADER
FIRST FOLLOWER
LEADER
Source: Audiweb Total Audience, May 2016
TRAVEL
The New Meteo.It
Weather portal METEO.IT went trough a makeover
…SO WHAT’S NEW?
 Graphic layout: more appealing and
responsive
 Design: New eye-catching and easy to
read weather icons
 Navigation: browsing the website is now
more easy and fast
 SEO optimization: allowing for an easier
searchability
 More space to Video content
Traffic figures
Gender
Age
1,900,000 UU
55% Male
26% 18-34 y.o.
16,500,000 PV
44% Female
51% 35-54 y.o.
22% over 54 y.o.
Source: Audiweb Total Audience (traffic) , Audiweb View (profile) – May-Jul 2016 monthly average
Print: Christmas Presents Special Issues
Chi offers a witty evasion reading, based on big scoops and news
Women’s fashion magazine presenting the latest fashion trends in its
exclusivities.
signature “easy-chic” formula.
Figures
Circulation: 191,537copies
Readership: 2,206,000 readers
Issue: 51
Street Date: 7/12/2016
Figures
Circulation: 146,787copies
Readership: 732,000 readers
Issue: 50
Street Date: 1/12/2016
TuStyle provides stylish but affordable fashion and beauty tips and insights to educated, active and
independent women readers.
Figures
Circulation: 143,568 copies
Readership: 509,984 readers
Issue: 48
Street Date:
22/11/2016
Issue: 49
Street Date:
29/11/2016
Starbene helps its female readers taking care of their physical and inner
Donna Moderna makes women’s life easier, useful tips in each section. A
wellbeing.
balanced mix of topics of women’s interest
Figures
Circulation: 79,468copies
Readership: 596,000 readers
Issue Number: 50
Street Date
29/11/2016
Source: Audipress 2016/2; ADS average Jan – Jun 2016
Figures
Circulation: 226,795copies
Readership: 1,673,000 readers
Issue Number: 48
Street Date
16/12/2016
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