Rosa Farga: Campaign on Public Transport Barcelona has no Limits

CAMPAIGN
ON PUBLIC TRANSPORT
BARCELONA HAS NO LIMITS
Municipal Institute for People with Disabilities
Metropolitan Transports of Barcelona
March 2014
Definition
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Accessibility to public transport has played a leading role in the city of Barcelona because of the campaign “On public transport, Barcelona has no limits", driven by the Municipal Institute for People with Disabilities of Barcelona and the company of metropolitan transport TMB. •
We have worked jointly from our corresponding departments of Administration, Communication, Presidency, Marketing and Corporate Social Responsibility in order to give shape to a campaign responsive to the needs, the suggestions and the participation of the people with disability.
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It has consisted of advertisements in metro stations and on buses, radio advertisements, two brochures, advertisements on newspapers and Internet, videos, a website and a specific mailing for users of the special public transport services.
Objectives
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Announce the measures of existent accessibility, useful for everybody, with disability or not.
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Spread the profits of the use of the public transport regarding the increase of independence in people with disability. •
Improve the civic responsibility for part of the population.
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Encourage people with disability to find out how the public transport of Barcelona is adapted to their needs, through a communicative action addressed especially to the users of the special transport services.
Collaboration City Council ‐ Associations
The campaign was requested by the associations, which needed an operation to spread the wide accessibility of the public transport among people with disability in the city.
It has been brought to reality with the implication and the collaboration of the people with disability in the city through their associations as follows:
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Presentation to the most representative associations of the disabled sector.
Photographs from the campaign with the participation of three people with disability.
Text and photographs of a person with disability in one of the brochures.
Street action through the participation of fifteen people with disability.
Workshops on personal autonomy to bus and metro, carried out commensurate with the needs of the associations .
Activities performed by the associations at the halls of the metro stations to show their work.
Articles and advertisements on media by the associations .
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Presentation to the most representative associations of the disabled sector
A meeting that took place during the organizational period of the campaign allowed to present it to the associations, to listen their suggestions, to establish collaborations for the different products and offer them places where they could show their activities or carry out awareness actions, with the assistance of twelve associations representing different types of disability:
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ECOM (representative federation of all the disabilities)
Amputats Sant Jordi (physical disability)
Institut Guttmann (physical disability)
ASEM Catalunya (physical disability)
Esclat (physical disability)
DINCAT (intellectual disability)
Fundació Catalana Síndrome de Down (intellectual disability)
ONCE (visual impairment)
Discapacitat Visual Catalonia B1B2B3 (visual impairment)
ACIC (visual impairment)
ACAPPS (hearing impairment)
Obertament (mental disorder)
2. Participation as models
3. Evidential value
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Image and experience of a person with disability that explained in one of the products that the regular and the special transport are complementary and that she uses them depending on her needs.
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The product is available also in Braille and accessible, large letters and has been posted to the users of the special public transport services.
4. Participatory street action
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The campaign started on the 3rd of December, taking advantage of the celebration of the International Day of People with Disability.
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On that day, fifteen people with disability collaborated with us to kick off the campaign through a symbolic action. •
By means of a mobile application elaborated on purpose for this action, the protagonists of the event got on several bus lines in the city and run the application so that it could record the route of the bus. •
The act was recorded on a video which was issued through different webs and social networks.
5. Workshops on personal autonomy to bus and underground
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For some years now, TMB offers some workshops to the associations and the people with special needs regarding mobility and/or communication to bring them closer to the underground and the bus and to show them the locations, the vehicles and the different accessibility measures they can find.
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Assisted by a team of volunteers, the participants can get familiar with these means of transport and enjoy them as handy, safe, pleasant and, especially, useful means for their journeys.
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During the campaign this service was driven transmitting to users and associations the possibility to request a workshop on autonomy organized especially for the needs of each group.
6. Activities at the halls of the underground stations
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During the campaign, three associations of people with disability have carried out punctual activities at the hall of several stations of the underground.
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These have consisted of awareness activities and association tasks display. The associations have been the following:
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Obertament (campaign against the stigma in mental health)
Amputats Sant Jordi (physical disability)
Discapacitat Visual Catalunya B1B2B3 (visual impairment)
7. Articles and advertisements from the associations
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Article from the magazine “Sobre ruedas” published by the association Institut Guttmann on the measures of accessibility in the public transport of the city. The magazine is published all over Spain.
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Advertisement of the campaign on the same magazine.
Specific action for special transport users •
The campaign has been concluded with a postal mailing for users of the Special Public Transport Service of Barcelona.
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The addressees are people who have used the service at least once during the last two years and who are aged under 65.
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The aim of the action is to encourage this collective to get to know the regular transport and to use it when possible.
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The mailing contained:
• A booklet with a letter by the Mayor and a testimonial by a user of both the regular and the special transport service.
• A cover for two travel cards with both printed and Braille writing.
• A map of the new network of bus lines in the city
• A booklet with the measures of accessibility that users can find in the underground, in the bus and in the cableway.
The products
Generic displays
Advertisements showing different situations:
• Physical disability
• Visual impairment
• Intellectual disability
• Temporary disabled person: everybody may need these measures, the public spirit is essential
• People with no disability: accessibility benefits everybody
Street action video
Diffusion on websites and social networks
Advertising on the underground
Publicity on the underground platforms.
Advertising on buses Advertising outside and inside the buses.
Advertising on the radio
Text:
On public transport, Barcelona has no limits.
All the buses and most of underground stations are adapted for people with reduced mobility or visual impairment.
Elevators, ramps, screens and voice messages, inter alia, make it possible for everybody to be able to move without limits around the city.
We have made progress, but we continue working to build a more accessible city for everybody.
City Council of Barcelona and TMB.
RADIO STATIONS
CADENA SER ‐ OM
CADENA SER ‐ FM
CADENA 40 PRINCIPALES
CADENA COPE OM
CADENA 100 CATALUNYA RÀDIO
CATALUNYA INFORMACIÓ
EUROPA FM
FLAIXBAC
FLAIX FM
KISS FM LA XARXA ONDA CERO BARCELONA RAC 1
RAC 105 FM
RADIO METRO
RADIO TELE TAXI
RADIO RM
ROCK FM
Advertisements on press and Internet
Spot Diffusion on websites and social networks
Text:
On public transport And with your civility The autonomy The innovation And the inclusion There are no limits
On public transport, Barcelona has no limits
Brochures on accessibility
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Five models with different design
Also in Braille writing and large letters
Diffusion on buses, underground stations, headquarters and postal mailing to the users of the special transport
Brochures on public and special transports
Diffusion through postal mailing to the special transport users
Microsite
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Website www.barcelonanotelimits.cat
Used to centralize the information on the campaign and upload the videos in a suitable format
Mobile Application Used to geolocate the people who took part in the street action and “draw” in the map their recordings
Covers for travel card
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Posted to the users of the Special Public Transport Service
In printed text and Braille writing
T‐shirts
Given to the people that participated in the street action, the volunteers and assistants of the workshops of personal autonomy and to the members of the associations involved in the activities on the underground