Happily.Ever.After

Transcription

Happily.Ever.After

FOR IMMEDIATE RELEASE
January 29, 2009
SINGAPORE
Happily.Ever.After
Introducing FarEastFlora.com Valentine’s Day 2009 Collection –
An Attainable Fairy Tale Romance
“ Only those who truly love and who are truly strong can sustain their lives as a dream. You
dwell in your own enchantment. Life throws stones at you, but your love and your dream change
those stones into the flowers of discovery. Even if you lose, or are defeated by things, your
triumph will always be exemplary. And if no one knows it, then there are places that do. People
like you enrich the dreams of the worlds, and it is dreams that create history. People like you
are unknowing transformers of things, protected by your own fairy-tale, by love.”
~ Ben Okri
Romance doesn’t have to cost a fortune. Nor does one have to be a Casanova to
woo the heart of your true one. Diamonds and open, embarrassing declarations of
love are not always the order of the day. How does one continue to shower
blessings of love and favor to one’s dearest, to transmit that gratefulness of a year of
favor from one’s sweet angel, regardless of time and age?
Nothing beats the age-old romantic gesture of giving flowers on Valentine’s Day.
Return to days of innocence when these blooms of nature say more than just being
pretty. Your princess doesn’t have to live in a towering castle or be bestowed with
FarEastFlora.com Pte Ltd
565 Thomson Road Singapore 298184
tel 6251 2323 fax 6355 0620 url www.FarEastFlora.com
grand riches to appreciate the profound meanings that nature provides. Enchant
with the subtle language of flowers (Appendix A – Meanings of Flowers) that convey
your sweetest thoughts. Beguile with the essence of color, the intent of the number
of stalks in your floral gift, or the substance in the choice of flowers.
Stumped with the varied choices? A ranking of the FarEastFlora.com’s ‘Top 5 Best
Selling Valentine’s Day Flowers’ (Appendix B – Top 5 Flowers) helps you along the
way in concocting a fairy tale romance that is befitting of the queen of your heart,
and attainable in present times.
Even when the world is in turmoil, and the economy is crumbling, there is always
room and time for love. Transcend difficulties with the continued promise of love,
care, respect and faith. That is what makes ‘Happily.Ever.After.’ true and real.
NEW! FarEastFlora.com Valentine’s Day Collection 2009 is available in January 2008
at www.FarEastFlora.com. Please call 6251 2323 for more information.
FarEastFlora.com is the proud winner of ZDNet Asia’s SMB of the Year 2006 and Singapore
Service Class Award 2006. FEF.com is also the creator of Flower Memo, a patent-pending
innovation that displays color images on flowers, & Box of Blooms, which won the Singapore
Packaging Star Award 2005 & AsiaStar Award 2005.
FOR MEDIA ENQUIRIES, PLEASE CONTACT:
Sarah Yong
Senior Manager
Tel:
6251 2323
Fax: 6355 0620
Email: [email protected]
APPENDIX A – MEANINGS OF FLOWERS
FLOWER TYPE
Flower Type
Roses
Eustomas
Meanings
FarEastFlora.com suggests
Love, passion, perfection. It has
been a symbol of love since
ancient times. The ancient
Greeks and Romans associated
roses with Aphrodite and Venus,
goddesses of love. Regardless of
color, their unique beauty and
subtle fragrance convey a
message guaranteed to elicit
delight from the recipient and
envy from others.
Symbolising an outgoing nature
and appreciation, eustomas
resemble poppies, tulips, roses or
peonies and one of the popular
flowers exhibited by the Flowers
& Plants Association.
Sweet Williams
Gallantry, smile, finesse
Baby’s Breath
First grown in UK in 1759 and
fondly known as ‘Million Stars’,
baby’s breath represents
innocence.
Alstroemerias
Resembling a miniature lily and
often called the Peruvian Lily or
Lily of the Incas, alstroemerias
symbolize friendship and
devotion.
Freesias
Their bell-shaped blooms and
sweet citrusy scent make freesias
a popular choice of fragrant
flowers. They symbolize
innocence, thoughtfulness and
friendship.
Matthiolas
A symbol of happy life and
contented existences, matthiolas
also mean lasting beauty, bonds
of affection and “You’ll always
be beautiful to me” in the
language of flowers.
COLOR OF ROSES
Color
Meanings
Red
There is nothing secret about the
red rose’s symbolism of love.
Valentine’s Day would hardly
exist without this bold and
dramatic bloom. The ultimate
symbol of romantic love and
enduring passion, the red rose
also conveys respect and the
creative spirit of love.
Representing true love stronger
than thorns, the red rose is known
universally as the lover’s rose.
White
Representing humility, purity and
innocence, the white rose (also
referred to as the bridal rose) is
associated with young love. Also
symbolizing truth and reverence,
it sends a message of loyalty,
pure happy love and says “I’m
worthy of you.”
Red and White
Used togther, they symbolize
unity.
Pink
Symbolizing gentility, femininity,
elegance and refinement, the
pink rose also connotes grace,
gentleness, admiration and
perfect happiness.
NUMBER OF ROSE STALKS
Number of Stalks
Meanings
3 stalks
I Love You
___
6 stalks
Just For You
I Want To Be Yours
9 stalks
We’ll Be Together Forever
_________
10 stalks
You Are Perfect
____
11 + 1 stalks
You Are My One and Only
____
12 stalks
Be Mine!
All Of My Utmost Love
Sources: Teleflora, UK Plants & Flowers Association, Taipei Florist
APPENDIX B – TOP 5 BEST SELLING FLOWERS FOR VALENTINE’S DAY
1.
2.
3.
4.
5.
Red Roses
Pink Roses
White Roses
Tulips
Trumpet Lilies
APPENDIX C – FACT SHEET
About FarEastFlora.com
Incorporated in 1999 as an extension of Far East Flora Pte Ltd, FarEastFlora.com is one of the
first few local pioneers to ride the Internet wave. This mail order arm provides more than 500
choices in flowers, gifts and hampers to more than 140 countries.
Being one of the first few local pioneers to ride the Internet wave, FEF.com found itself
operating in a whole new business environment with totally different sets of rules.
Understanding customers’ ever growing needs, FarEastFlora.com Pte Ltd revamped the
website in 2002 and again in 2007, making it more user-friendly and comprehensive in its
online services.
To improve the whole value chain, Customer Relationship Management (CRM) was
incorporated to integrate into the website to provide an end-to-end e-fulfillment solution.
Orders are tracked in real-time, allowing customers to know exactly when the orders are still
in preparation, or already on its way to be delivered. This easy-to-learn system has helped to
decrease processing time and human errors, thus increasing efficiency and customer
satisfaction.
At the same time, a new integrated call center with an interactive voice response system
was introduced. It reduced customers’ frustrations of holding onto the phone by offering a
call back service.
This continuous effort in technological innovations won FarEastFlora.com Pte Ltd the 3rd
Annual Intelligent20 Award, as recognition of FEF.com’s excellence in deploying technology
to optimize customer satisfaction.
Vision
Bringing smiles all around with excellent service and innovative gift ideas
Mission Statement
Make Someone Smile Today with our commitment to excellent service, continuous
innovation and building great relationships with our customers

Happily.Ever.After

Transcription

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