easy scheduling

easy scheduling
YES!
Doodle is a swiss invention
Doodle Team
Doodle AG
as a timeline
Founded by
Myke Naef and
Paul Sevinç, two
Engineers from
ETH in Zurich
Sold 49% to
Tamedia AG
Reached 20
million users –
the application
is globally
recognised as
Online
Scheduling
Standard
2o‘ooo‘oodle Tamedia AG
acquires majority
and the two
founders leave,
new CEO and
global expansion
„Ka ching“
How does Doodle earn money
Advertising
Premium Doodle
Facts
Education
Population
76%
High
City
11 Mio.
43%
Page Impressions
43%
5.3 Mio.
Visits
1.46 Mio.
Unique Clients
49 / 51
women/ men
Age
24%
Country
side
Medium
50 - 59
35 - 54
17%
42%
14%
obligatory
14 - 34
Source: Net-Metrix Nov. 2014
41%
Homepage 7 Wizard 8 Poll 9 eat
Lunch
sport
Karaoke-Night
brunch
leisure
meeting
Tango
Cocktail Party
Brainstorming
economy
concert
vacation
Sport
Learn session
Abendessen
B-day
Shopping
Web Monday
Language course
Valentine‘s day
Lama Trekking
Targeting
Categories
on Doodle
Business
Sport
Lifestyle
Family
6 Mio.
Ad Imps
6 Mio.
Ad Imps
4.5 Mio.
Ad Imps
3 Mio.
Ad Imps
Leisure
Travel
Food
Nightlife
5.5 Mio.
Ad Imps
5 Mio.
Ad Imps
5 Mio.
Ad Imps
3 Mio.
Ad Imps
Ad
IAB Standard
Wideboard
Halfpage Ad
Wallpaper
Ad
Branding Ad
Sidebar Ad
Video Ad
Expandable Ad
Ad
Calender Ad
Textlink
Facts
3‘800‘000 Ad Impressions
1‘900‘000 Page Impressions
370‘000 Unique Clients
Ad mobile
Mobile Banner
Interstitial /
Prestitial
Video Content
Wideboard
Swipe Cube
300 x 250
320 x 160
600 x 500
x 320 x 50
640 x 832
Ad Exempels
Mobile Banner
Interstitial / Prestitial
Video Content
Ad Exempels
Wideboard
Swipecub
Facts
1‘500‘000 Ad Impressions
550‘000 Page Impressions
127‘000 Unique Clients
Source: Net-Metrix
Ad
Leaderboard
728 x 90
Wideboard
994 x 250
Skyscraper
160 x 600
Ad
Halfpage Ad
Roadblock
1 2 1. Maxiboard 994 x 118
2. Skyscraper 160 x 600
300 x 600
Branding Travel/Leisure
Branding Food
Branding Lifestyle/Business
Danke!
Tiziano Obrecht
[email protected]
Jule Aderholz
[email protected]
Luca Maier
[email protected]