BergHOFF organizes and executes loyalty and reward campaigns.

BergHOFF organizes and executes
loyalty and reward campaigns.
With great knowledge of products and markets.
It’s just you and BergHOFF.
BERGHOFFWORLDWIDE.COM
A COMPLETE
RANGE
OF KITCHEN AND TABLE WARE
POTS & PANS
OVENWARE & BAKEWARE
TOOLS & ACCESSORIES
KNIVES
FLATWARE
TABLEWARE
GLASSWARE
OUTDOOR
BergHOFF is a Belgian company that DESIGNS, PRODUCES
and DISTRIBUTES sophisticated designs with unique
features spread over 8 categories related to cooking, eating
and drinking. Households who want to entertain family and
friends as well as professionals in the trade will find the right
tool in BergHOFF’s VERSATILE PORTFOLIO.
BERGHOFFWORLDWIDE.COM
AFFORDABLE
DESIGN
FROM FIRST SKETCH TO FINAL PRODUCT
A team of specialists takes care of ALL PRODUCTION STAGES.
From initial study to completed product, no detail is being spared.
Only that way it can be ensured that each article bearing the
BergHOFF label meets the stringent quality demands. Since design as
well as production are internally managed, trends can be anticipated
to quickly and special customer requests are easily met.
Close communication with international agents and an open ear and
eye for signals from the market lead to a continuous refinement of the
BergHOFF portfolio.
TALENTED
AND AWARD-WINNING
Working with renowned designers and
an IN-HOUSE DESIGN TEAM puts
extra emphasis to the unique character
of the BergHOFF products. Numerous
designs have been rewarded with
PRESTIGIOUS INTERNATIONAL
DESIGN AWARDS.
This synergy, combined with COST
EFFICIENT production methods,
allows BergHOFF to offer premium
European design to all.
BERGHOFFWORLDWIDE.COM
ECHO ON
6 CONTINENTS
INTERNATIONAL PRESENCE
BergHOFF is setting the tone in the international housekeeping industry in
more than 50 countries on 6 continents. Headquarters are located in Belgium
(Heusden-Zolder) but a perfect communication between all locations and
departments is maintained.
Algeria, Armenia, Australia, Azerbaijan, Belarus, Belgium, Bosnia, Brazil, Bulgaria, Cambodia,
Canada, Chili, China, Croatia, Czech Republic, Egypt, Finland, France, Germany, Greece,
Hungary, Iceland, India, Iran, Ireland, Israel, Italy, Jordan, Kazakhstan, Kuwait, Kyrgyzstan,
Latvia, Lebanon, Lithuania, Luxemburg, Macedonia, Malta, Mexico, Mongolia, Moldova,
Montenegro, Morocco, New Zealand, Norway, Oman, Poland, Portugal, Qatar, Romania,
Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Korea, South-Africa,
Spain, Sweden, Thailand, The Netherlands, The Philippines, Taiwan, Turkey, Turkmenistan,
Ukraine, The United Arab Emirates, United Kingdom, Uruguay, USA, Uzbekistan, Vietnam
THE TAGLINE
The tagline “yes, you’re right” brings a clear
message to customers (B2C and B2B) that
they can rest assured that BergHOFF is the
best choice for quality, design and support.
BERGHOFFWORLDWIDE.COM
Because of a continuous demand for BergHOFF
products we decided to play a unique rol in Best
Customer Marketing campaigns. Since design as
well as production are internally managed, you are
guaranteed to present the highest quality standards
to your customers clients or employees.
WE OWN
OUR BRAND
AND TAKE CARE OF IT.
Organisation and execution of your campaign is
approached as 1 integrated project.
BERGHOFFWORLDWIDE.COM
ALL-IN-1
Thanks to this unique approach, you’ll communicate directly
with us: WE ARE THE MANUFACTURER + THE MARKETER +
How can we do that?
THE DISTRIBUTOR
Because we
HAVE
KNOW
DISTRIBUTE
the products since we design and
manufacture ourselves
the products and the market
since we do this since 25 years
them since we have the
experience to deliver in over
60 countries
No third parties involved, this grants you
- quality products at the best pricing levels
- realistic MSRPs
- additional profitability
- no risk: we take back all remaining items at the end of the campaign
Great loyalty
starts with
the best treats
- to never encounter stock outs
- prompt delivery of any volume all over the world
- all services to make the campaign successful
- concepts and support from our in-house marketing and communications dept.
BERGHOFFWORLDWIDE.COM
BEST
CUSTOMER
MARKETING
Increase market share
Turn one-time visitors into
long-term customers
Motivate existing shoppers
to spend more
Stand out in a
crowded marketplace
Earn extra turnover
Attract new customers
Strengthen current
customer relationships
Create a long-term
connection to your brand
Organizing a best customer campaign will help you to:
BERGHOFFWORLDWIDE.COM
OUR
REFERENCES
These retailers already offered
BergHOFF products in their campaigns:
BERGHOFFWORLDWIDE.COM
OUR
REFERENCES
Our products were in loyalty, reward and incentives
campaigns of the following brands and companies:
BERGHOFFWORLDWIDE.COM
A COMPREHENSIVE
CHOICE
06. 05. bakeware
cookware sets in
stainless steel
03. ceramic knife set
and bamboo boards
08. 07. 02. 01. glass ovenware
and food
containers
cookware sets in
cast aluminium
04. stainless steel
knives
casseroles and
baking dishes in stoneware
concepts built round themes
like pasta, coffee & tea,
outdoor cooking, wine & bar,
kids, dining & serving
09. 10. create campaigns for specific
events, like a wine festival in
your shops, Valentine’s day,
game season, …
develop a long-term
approach which spreads over
several single campaigns:
glasses, plates, cutlery ...
BERGHOFFWORLDWIDE.COM
CREATE A
CONNECTION
Rewards linked to good times, fun, quality and to health
establish greater loyalty and a long-lasting relationship.
Also, you’ll bring your marketing directly into the homes of
your customers: the items will be used almost daily, acting
as a frequent reminder for your brand.
Our product selection will create an emotional connection,
containing the promise to shoppers and employees:
to have a good time with family and friends
to acquire the tools to cook and eat in a healthy way
to earn high-quality cooking equipment
to obtain tools that meet their personal cooking habits, whether being a traditional cook
or a more adventurous one
to be able to use kitchenware matching their culinary taste and diet
BERGHOFFWORLDWIDE.COM
CAMPAIGN
EXPOSURE
our in-house marketing and communications team will be at
your disposal to develop all point-of sales tools highlighting
and promoting your campaign. Content-creation, graphical
design, photography, display development, … approached
SAVING CARD
with 1 single goal in mind: to motivate your customer to
participate.
all made-to-measure and according
to your brand guidelines
ranging from print and other in store tools
to billboards, radio and video advertising
concept put into practice
BERGHOFFWORLDWIDE.COM
SOME EXAMPLES
BERGHOFFWORLDWIDE.COM
SOME EXAMPLES
BERGHOFFWORLDWIDE.COM
SOME EXAMPLES
GRATIS
3x80 tabs
2x150 tabs
60.17.8272
60.17.8269
3x5L
60.15.8034
2x100 tabs
60.17.8270
10x1L
60.15.8058
Hotel Line braadpan
bij aankoop van 2 kartons uit hieronder
afgebeeld Dreft assortiment
28 cm
1 pôele
Hotel Line
à l’achat de 2 cartons de
l’assortiment Dreft sous-mentionné
2x100 tabs
60.17.8271
3x5L
60.09.8083
1
3x5L
60.15.8103
Actie geldig voor leveringen
vanaf 16 augustus 2011 t.e.m.
30 september 2011. Gratis BergHOFF
pan wordt uitgeleverd in oktober 2011. Voor
meer info, contacteer uw commercieel
consulent.
Action valable du 16 août 2011 jusqu’au 30
septembre 2011. Les pôeles BergHOFF
vous seront livrées en octobre 2011.
Contactez votre conseiller commercial pour plus d’infos.
BergHOFF Hotel Line ontwikkeld
voor intensief gebruik
in een professionele omgeving
BergHOFF Hotel Line, conçu pour
une utilisation intensive dans un
environnement professionnel
Diameter: 28cm ; inhoud: 2,6 liter • Diamètre: 28cm ; contenu: 2,6 litre
Roestvrij staal • Acier inoxydable
Geschikt voor alle soorten vuren, • Compatible à toutes les sources
mag ook in de oven de chaleur
Perfekte geleiding van de warmte • Conduction parfaite de la chaleur
in de braadpan dans la poêle
Vaatwasmachine bestendig • Lavable au lave-vaiselle
30 jaar garantie • Garantie de 30 ans
Pyrolyse Oven
AKZM 755 IX
SMAKELIJKE GERECHTEN
MET WHIRLPOOL
• XXL Turbo Hete lucht
• 10 functies
• I-Cook timer
• Ambient line
• Easy to Clean inox
(VAN 1 SEPTEMBER TOT 31 OKTOBER 2011)
EEN
IEKEN S
KERAM
GRAT ISCHOTEL
BIJ AANK
OOP VA
N EEN AP
PARAAT
*
Inductiekookplaat
ACM 751 NE
• 6th Sense® Green Generation
• 65 cm
• 4 zones (2 koppelzones)
• Tiptoetsbediening met slider
• Laterale kader in inox
*Op een apparaat uit de selectie
Whirlpool «keramiek» ovens en
kookplaten. Info en voorwaarden
op www.whirlpool.be of bij uw verdeler.
A5_Encastrables_NL.indd 1
28/07/11 17:08
BERGHOFFWORLDWIDE.COM
SOME EXAMPLES
BERGHOFFWORLDWIDE.COM
SUPPORT
A dedicated project manager will be your single point of contact
throughout the complete duration of the campaign and, of course,
also during the preparation and the wrap up. Together with you, the
volume of each individual item is forecasted. A calculation sheet offers
you a detailed overview of the figures of the campaign.
Training of all key players in your company will be provided: cashiers
and local managers will be motivated by our training programme
and are offered answers to questions from shoppers concerning the
products, used materials, benefits, maintenance, … . This can be done
by video or by a personal presentation.
BERGHOFFWORLDWIDE.COM
CONTACT
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Great rewards are the driving force behind any successful
recognition, loyalty or incentive programme.
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For more info on our products and approach, give us a call
at 0032 13 358 647 or e-mail to [email protected]
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BERGHOFFWORLDWIDE.COM
Great loyalty
starts with
the best treats