jaxon wmmr

T H E G R E AT E R M E D I A | 4 V O L . 9 FA L L 2 0 1 4
Greater Media
Chairman &
CEO Peter Smyth
Named Giant
by Library of
American
Broadcasting
Healing Garden
at Floating Hospital
for Children at Tufts
Medical Center in
Boston Named after
Country 102.5 FM
Midday Host
Debbi Calton
Celebrates 20 Years
with WMGK-FM
Greater Media
Philadelphia
Employees Volunteer
for the Greater Good
of Their Community
Charlotte’s
WBT AM/FM
Earns Two Top
Honors from
News Association
c o n t e n t s
FA L L 2 0 1 4
IN THIS ISSUE
Look Who’s Making Greater Media Greater
3
People and News 5
Debbi Calton Celebrates 20 Years at WMGK-FM
8
Honors and Awards
10
Greater Media Chairman & CEO Peter Smyth Honored 10
as Giant in Radio and Electronic Arts
WKLB-FM’s Lori Grande Puts Public Face on MS
12
Greater Media Detroit Attends 2nd Annual DASH Conference
13
Community: Giving Back
14
Healing Garden at Floating Hospital for Children at Tufts Medical Center in Boston Named
after Country 102.5 FM
17
Snapshots
18
Interactive Corner
21
Music
26
Halloween Snapshots 36
Greater Media Newspapers Photo Gallery
38
Babies and Weddings 47
Look Who’s Reading The Grapevine
48
The Greater Media
GRAPEVINE
PUBLISHER: Greater Media, Inc.
EDITOR: Heidi Raphael
CREATIVE DIRECTOR: Monique Walton/MWalton Design
CONTRIBUTING WRITERS: Clare Marie Celano, Troy Frisby, Jeremy Grossman,
Buzz Knight, Jessica RoBards, Doug Sjonvall and Adele Young
PRINTER: Maureen Morrow/Printex
Special thanks to the people of Greater Media for making this publication possible.
ADDRESS:
Greater Media, Inc.
35 Braintree Hill Office Park
Suite 300
Braintree, MA 02184
781.348.8600
For more information, please contact Heidi Raphael at [email protected].
Grapevine is published 4 times a year by greater media, inc.
ON THE COVER: Greater Media Chairman & CEO Peter Smyth has been named one
of the Giants of Broadcasting & Electronic Arts for his distinguished leadership in the
radio industry. See Page 10. Cover photo by Wendy Moger-Bross.
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Letter From The Chair
Hello Everyone,
As we prepare to enter 2015, I
would like to express my deep
gratitude and appreciation to
each of you for your outstanding
commitment to Greater Media
over the past year. We continue
to blaze new trails due to your
contributions and creativity, and
your dedication to your fellow
employees and the communities
we serve was seen and heard
loudly throughout the quarter.
I recently had the privilege of
attending the official dedication
of the Healing Garden at the
Floating Hospital for Children
at Tufts Medical Center in
Boston. The new area was
dedicated on behalf of Country
102.5 WKLB-FM and will
provide a welcome respite for
young patients and their families
to enjoy while at the hospital.
Greater Media Boston Vice
President and Market Manager
Rob Williams, along with
Program Director Mike Brophey
and APD/Music Director Ginny
Rogers, represented WKLB at
this moving ceremony.
In Philadelphia, WMGK-FM’s
13th annual John DeBella Turkey Drop
helped thousands of families
and individuals in the tristate
area and had a record number
of sign-ups for holiday meal
assistance again this year.
1450 WCTC-AM and MAGIC
98.3 FM in New Brunswick, NJ,
joined forces once again with
The Federation of New Jersey
Food Banks and Students Change
Hunger program to help raise
awareness and food donations to
help fight hunger in New Jersey.
In other company news, Steve
Chessare was promoted to the
position of Vice President and
Market Manager of Greater
Media Detroit. Steve continues
to do an outstanding job leading
our team in the Motor City.
Jennifer Williams, Director
of Corporate Interactive
Marketing, was elected as
an Officer of the Michigan
Association of Broadcasters
Foundation.
Greater Media Boston’s Brian
Samborski was named National
Sales Manager of the Year at the
2014 Radio Wayne Awards.
In addition, Greater Media
Boston was recently recognized
by Norbella Media during the
Ad Club Boston’s 2014 Maven
Awards. The agency took top
honors in “Best Use of Radio”
category for its outstanding
work with our Boston cluster on
the Bertucci’s Share the Love
campaign.
Congratulations to Debbi
Calton on celebrating 20
years on the air at WMGK-FM
in Philadelphia. We are very
grateful to Debbi for all she has
done for the station over the
years.
On behalf of my family and the
Bordes family, I would like to
wish you and your loved ones a
very happy, healthy, prosperous
and safe 2015!
Sincerely,
Peter Smyth
G
great!
recognizing
people who go
the extra mile
LOOK WHO’S MAKING
GREATER MEDIA GREATER
BOSTON
Mary Hutchinson
Assistant Business Manager
Greater Media Boston
After 14 years making Greater
Media greater, Mary Hutchinson
will retire in January. Although
quiet by nature, Mary has been
a cornerstone of the Business
Office staff and among our most
knowledgeable and reliable employees
since her arrival in September
2000. Most are unaware of Mary’s
responsibilities, but her work ethic
and commitment to the day-to-day
requirements of her position have
contributed enormously to the
efficiency of our business operation.
Her customer-service orientation
has provided countless employees
with assistance they are unaware has
even occurred—particularly our sales
staff and the everyday challenges
with billing and receivables. “Her
knowledge and management of
our accounting systems have been a
critically important contribution to
managing our operation. She has
been my right arm for the whole
century, and nobody will miss her
more than me!” said Robert Di Salvo,
Controller. Thank you, Mary, for
your outstanding contribution.
CHARLOTTE
Boomer Von Cannon
Traffic Reporter
WBT AM/FM and SkyLink Traffic
Boomer Von Cannon has been a
staple in Charlotte for years and
was the afternoon-drive jock at a
well-known classic oldies station,
MAGIC 96.1, for about 13 years. His
“Cartunes” show, featuring sound
effects and dialogue from cartoons
mixed with great oldies, made the
drive home fun. Callers would give
Boomer real traffic reports from
their cell phones, and in return for
their “on the scene” information,
the listener would get a request
played while stuck in traffic. Now,
WBT AM/FM and WLNK-FM have
the privilege of working with this
legendary voice on the radio as he
delivers traffic reports with style every
day for WBT AM/FM and SkyLink
Traffic! Always smiling. Team player.
Dedicated. Strives to be the best.
That’s Boomer!
Amelia Davis
Interactive Coordinator
WBT AM/FM and WLNK-FM
Amelia Davis is the website and email
graphics specialist. Anything that you
can imagine, she can do. Her attitude
and enthusiasm make everyone feel
confident that the job will get done
right. Since joining Greater Media
Charlotte just three years ago, she has
quickly become the go-to person.
She brings creativity to her designs
that help paint the visual picture of
what we do every day on the air. She
is also a professional photographer,
which comes in very handy, especially
when something needs a little
Photoshop touchup! Amelia is also
an active participant in our station
events. You may find her updating
the website and social media or you
may find her setting up at an event or
managing our Event Team. Every day,
Amelia is helping make WBT AM/
FM and WLNK-FM, Greater Media
Charlotte, greater.
DETROIT
Erik Aratari
Event Coordinator
Greater Media Detroit
With a passion for music and
concerts, it’s no surprise that Greater
Media Detroit Event Coordinator
Erik Aratari found his way to a career
in radio.
Growing up in the Detroit area, Erik
remembers listening to 101 WRIFFM and loving it. Little did he know
back then that he would not only
intern at WRIF-FM but eventually
have the chance to work with many
of the jocks he loved to listen to on
the air.
It was Erik’s family, too, that saw
a path for him and his passion,
and encouraged him to enroll in
broadcasting school. An internship
was part of the curriculum, and Erik
landed a position with Greater Media
Detroit.
Erik smiles as he remembers his
internship with WRIF-FM. “I loved
going to all the events. For me, it was
a lot of firsts. Believe it or not, it was
the first time I had ever been east of
I-75,” Erik shared. He added, “Most
of all it was great meeting all the
people that loved WRIF. That’s still
one of my favorite parts of my job.”
Five years ago, Erik joined the
Greater Media Detroit family full
time. As a member of the Event
Team, Erik has had the opportunity
to do and see things he only dreamed
of. “One of my favorite memories is
when I engineered an interview with
Slash. I couldn’t believe I was right
there. It was so cool.”
Erik added, “It was [WCSX
Promotions Manager] Ben Perez
who really had faith in me and my
abilities. He continues to help me
be the best I can be at my job.”
Erik recently found an outlet to share
his passion for music, metal, more
specifically, as part of the team on
RIFF2, WRIF-FM’s HD2 station. He
began doing a weekend air shift and
then decided to teach himself Pro
Tools editing software so that one day
he would be able to produce his own
specialty show. As a self-starter, Erik
went one step further and reached
out to Chop Shop Host/Producer
Steve Black for tips on how to do
show production.
Shortly thereafter, “Inside the
Circle Pit” was born. Listeners get
two hours of metal madness, band
interviews and insight from Host
and Producer Erik Aratari. When
he talks about the show, you can see
the excitement in Erik’s face and
hear it in his voice. “I love metal and
exploring the different types of metal
music. It’s such a rush when one of
my interviews gets picked up by an
outside publication like Blabbermouth.
This show really lets me follow my
passion for metal music.”
While it may seem like Erik is all
business, he makes sure to leave time
for what’s truly important in life. The
youngest of three, Erik puts family
first. He has been a caregiver for his
brother Chris who has cerebral palsy.
“I really love taking him to concerts
and Tigers and Red Wings games. It
means a lot for us to be able to spend
time together and having fun,” he
said.
Erik also makes time to pursue
another passion, photography. He
often photographs the concerts he
works and attends. Being a Detroit
native, there’s no surprise that Erik is
also a huge Red Wings fan. He shared
with us, “My girlfriend thinks I live
on NHL.com. Sometimes she finds
me checking out stories and stats on
NHL.com while listening to metal.
What can I say? Hockey and metal
make my day.”
It’s interesting how fate works. Erik
told us that about 12 years ago,
when he was attending a WRIF-FM
event, he won a pair of tickets to see
Aerosmith from Screamin’ Scott.
Today you can find Erik working
alongside Screamin’ Scott, and, yes,
he still has the ticket stub from that
Aerosmith concert. Talk about living
your dream.
We are proud that Erik Aratari is on
the Greater Media Detroit team and
proud of what he does each day to
make Greater Media great.
NEW JERSEY
Robin Carter
Traffic Manager
WDHA-FM and WMTR-AM
Sharon Zarnowski
Business/Traffic Manager
WJRZ-FM and WRAT-FM
Robin Carter and Sharon Zarnowski
are true team players for Greater
Media New Jersey. They have become
the dynamic-duo Traffic Team. In
addition to doing traffic for their
respective stations, Sharon and Robin
are always willing to lend a hand at
our other New Jersey properties.
These ladies take pride in their work
and have kept the stations running
seamlessly.
NEW JERSEY
NEWSPAPERS
Neil Borenstein
Copy Editor and Paginator
Greater Media Newspapers
Neil Borenstein is the
picture of dedication and reliability.
Neil arrived at Greater Media
Newspapers in 2012 as a copy editor
and paginator. He was given the
newly created role of assembling,
editing and laying out all sports copy
for the company’s 11 newspapers. In
this capacity, Neil works closely with
Sports Coordinator Tim Morris
Continued on page 7
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G R A PEVIN E
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G
Buzz Knight
Vice President of
Program Development
Greater Media, Inc.
G
Greater Insights
What Radio Can Learn from the Legacy
of Former Boston Mayor Tom Menino
The passing of longtime Boston
Mayor Tom Menino on October
30 provides some important
insights in the midst of the
sadness of his death at age 71.
These are life lessons that can
have an application in the
business and communities
we serve. The first important
lesson is treating a job not only
as a job but a calling. That was
Mayor Tom Menino.
He was honored to be a servant
for the citizens.
He would have done the job for
free, and he never had aspirations
for other jobs in government.
He never took it for granted and
never forgot where he came from.
The mayor was as authentic as
they come.
The mayor campaigned tirelessly
and was unbeatable because he
had more than likely shaken most
hands in the city.
I had the privilege on a number
of instances to be in his
company, and he absolutely
LOVED being the mayor of
Boston. He adored the city he
governed.
The mayor was not a polished
speaker, but when he spoke, he
always was a man whose core
beliefs and values were never
compromised.
His own words said it with such
clarity: “I know this city. I love
this city. I’m prepared to move
our city forward.”
When there were difficult times,
whether during his own health
issues or during a city crisis like
the marathon bombings, he
showed resilient strength and
leadership to lead and show us
the way. When the marathon
bombings occurred, he was in the
hospital, but he insisted that the
doctors release him so he could
speak at a city religious service.
If you are in the radio business
and you examine closely the
definitions of all the qualities
I’ve described, you can become
stronger.
Radio people who are authentic
cannot be duplicated and are a
tremendously valuable aspect of
our business.
Treating a job more as a calling
produces higher quality work,
whether you’re in radio or you are
an automotive mechanic.
Constantly campaigning for
votes or listeners whenever
possible makes the job of
winning people over much
more effortless. Leading
a community, a station or
listening audience takes
courage and consistency.
Many of us who have been in
and around Boston for Greater
Media have been privileged to
see his legacy at work.
He was a regular guest on
Loren and Wally’s morning
show on WROR-FM.
Mayor Tom, we will miss you
and we won’t forget the many
lessons you taught us.
G
WCSX-FM Hosts Night of the Rockin’ Dead Bash
WCSX-FM threw the
Night of the Rockin’ Dead Bash
on October 17. This
invitation-only event drew
250 listeners to Petruzello’s
in Troy, MI, dressed in
costumes and ready to party!
Guests participated in ScaryOkee, where they stepped on
stage to sing with a live band,
but the scary part was they
didn’t know what song they
were singing until they drew
a song out of a hat. WCSXFM on-air personalities
judged the contestants
and awarded cash prizes.
Also on tap were costume
contests, a Vagabond
Village for listeners to
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G R APEVINE
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sample client products, and
a 16-foot candy bar with
enough nostalgic candy to
take listeners back to their
childhood.
clockwise from top left,
Promotion Assistant Joel Morgan,
dressed as a member of the band
Devo, mans the 16-foot candy bar
at WCSX-FM’s Night of the Rockin’
Dead Bash!
WCSX-FM’s Juline Jordan, Doug
Podell and Trudy Daniels judge a
round of Scary-Okee.
Listeners vie for the best duo or
group in the costume contest.
Listeners pose for a picture at the
Night of the Rockin’ Dead Bash.
people
greater media
in the spotlight
PEOPLE & NEWS
Karen Geary Joins
MAGIC 106.7 FM Sales Team in Boston
Karen Geary
Karen Geary has joined the
WMJX-FM Sales Team as a
Senior Account Executive in
Boston. The media veteran most
recently worked at WBMX-FM/
CBS Boston, where she served as
a Senior Account Executive for 21
years.
“Working at a heritage station
like MAGIC 106.7 with great
talent like Tina Murley, Mary
Menna, Cadillac Jack and Rob
Williams at the helm was literally
an opportunity I couldn’t turn
down,” said Geary. “This is an
exciting time to join MAGIC and
Greater Media, and I am thrilled
to be working again with two of
my favorite people and amazing
managers, Tina Murley and Mark
Keaney. I’m truly looking forward
to a successful second half of my
career at MAGIC 106.7.”
Boston media sales veteran Allyson
Ciaramello has joined the MAGIC
106.7 FM sales team. She began
her new position as a Senior
Account Executive on October 6.
Ciaramello was recruited from
CBS’s AMP Radio in Boston
where she served as a Senior
Greater Media announces Jennifer
Williams, Director of Corporate
Interactive Marketing at Greater
Media, Inc., has been elected as an
officer of the Michigan Association
of Broadcasters Foundation
(MABF). The radio veteran was
elected to the position of Secretary/
Treasurer of the organization.
Members of the 2014-15 Board
of Directors and Officers were
announced during the MAB 65th
Anniversary Annual Meeting on
August 26 at the Grand Hotel on
Mackinac Island, MI.
Dave McDonald Joins
95.9 WRAT-FM’s Morning Show
Geary has been a market leader
in New Business Development
and has a true talent for creating
and executing custom revenuegenerating programs for clients
who become her clients for life.
Allyson Ciaramello Joins
MAGIC 106.7 FM Sales Team
Allyson
Ciaramello
Greater Media’s Jennifer Williams Elected to
Michigan Association of Broadcasters Foundation
Board of Directors
Dave McDonald
Account Executive since the
station launched in 2012. Prior
to that, the media veteran spent
a decade in Las Vegas as a Sales
Manager for Clear Channel
Media + Entertainment and as
an Account Executive for Beasley
Broadcast Group. Ciaramello
began her career in Boston,
working on the agency side at Hill
Holiday and ProMedia as well as at
WBCN-FM and Greater Media’s
WROR-FM in Boston.
95.9 WRAT-FM announces “East
Side” Dave McDonald has joined
the Rat Morning Show, based
in Lake Como, NJ. He began
his new position on September
15. He joins 18-year Rat Rock
veteran Carl Craft and morning
sidekick Gotts. He replaces Marty
Martinez, who retired.
“I have always been impressed
with Allyson’s reputation, client
contacts, and work ethic and have
tried to recruit her for years,”
said MAGIC 106.7 FM General
Manager Mary Menna. “I am
thrilled to finally have her on our
team.”
He grew up in Spring Lake, NJ,
and now resides with his wife and
children in Neptune, NJ.
McDonald is the first new member
of the full-time air staff in more
than 12 years.
He previously worked as a
producer for the Ron and Fez
show on SiriusXM and made
guest appearances on the Opie
and Anthony show. McDonald
also had his own radio show
called the Davey Mac Sports Program
XL. Following several appearances
on television shows like TLC’s
America’s Worst Tattoos and truTV’s
World’s Dumbest, McDonald worked
the comedy circuit.
“Dave has been a great addition
to the show,” said Carl Craft,
WRAT-FM Program Director and
Morning Show Cohost. “He’s got
a fun, upbeat vibe and totally fits
in with Gotts and me. Plus the
listeners have welcomed him to
their favorite morning show.”
“I’m excited to be working for the
station I’ve been listening to since
it was launched,” McDonald said.
Continued on next page
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G R A PEVIN E
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people
Continued from page 5
PEOPLE & NEWS
Police Unity Tour Honors WJRZ-FM and WRAT-FM
members. They are the largest
contributors to the National Law
Enforcement Officers Memorial
in the nation’s capital and the
future National Law Enforcement
Museum. Chapter 10, the newest
chapter, consists primarily of law
enforcement members from across
central, southern and northern
New Jersey and six other states.
Team Toms River comprises
members of the Toms River Police
Department family.
Linda Cronk, Senior Account
Executive for WJRZ-FM and
WRAT-FM, recently accepted
the Community Service Award in
honor of the stations’ support of
the Team Toms River, 2014 Police
Unity Tour Inc., Chapter 10.
The Police Unity Tour is a
nonprofit organization founded
in 1997 with 18 riders, led by Pat
Montoure, who pedaled more
than 300 miles to the National
Law Enforcement Officers
Memorial in Washington, D.C.,
with the hope of increasing public
awareness about police officers
who have died in the line of duty
and to honor their sacrifices. That
tradition has continued for the past
18 years, and the Police Unity Tour
has expanded to 10 chapters with
more than 1,900 law enforcement
Pictured is Linda Cronk (second row,
center) representing the Greater
Media family, along with other members of the Toms River business
community who supported Team
Toms River of the 2014 Police Unity
Tour Inc., Chapter 10.
Patrolman John Mehl and WJRZFM/WRAT-FM’s Linda Cronk display
the Police Unity Tour award.
Steve Chessare Promoted to
Vice President/Market Manager of
Greater Media Detroit
Rich DeSisto Marks 5th
Anniversary with Greater
Media Philadelphia
Look
What’s
Happening
at Greater
Media
Charlotte
New Faces
top row (l-r)
Heather Furr – Digital Assistant
Kaitlin Brown – NTR Assistant
Cindy Bailey – Account Executive
bottom row (l-r)
Diane Richardson – Account
Executive
Sydney Ford – Promotions
Coordinator
Brian Fried – Promotions
Coordinator
Steve Chessare
Steve Chessare has been named the
Vice President/Market Manager
of Greater Media’s Detroit-based
radio cluster, WRIF-FM, WCSXFM and Detroit Sports 105.1
FM. He has been serving as the
Market Manager for Greater Media
Detroit since April 2013.
“It is a privilege to be able to give
Steve his VP stripes at Greater
Media,” said Greater Media
Chairman and Chief Executive
Officer Peter Smyth. “He has done
an outstanding job over the past
two years providing leadership and
sharing his experience with our
team in Detroit. We are fortunate
to have him in our organization.”
An accomplished veteran,
Chessare previously served as the
Senior Vice President of Sales
for Westwood One Companies.
Promotions
above (l-r)
Karen Davis – Traffic Manager
Ed Nixon – Continuity and Traffic
Assistant
Prior to that, he was the General
Sales Manager of Clear Channel’s
WLTW-FM in New York City and
also held various positions within
the CBS Radio organization that
culminated in the role of Vice
President/General Manager of
CBS Radio Sales, the national sales
division of the company’s radio
division.
Chessare is a graduate of Fairfield
University in Fairfield, CT, with a
B.S. in Business Management.
Rich DeSisto
Radio veteran Rich DeSisto
celebrated his five-year
anniversary with Greater
Media on Columbus Day.
Rich is the APD/MD of
Philadelphia’s 95.7 WBENFM and on-air personality.
You can also hear him
weekends on sister station
102.9 WMGK-FM.
Anniversaries
above (l),
Jessica RoBards, Executive Assistant
for Greater Media Charlotte and the
Syndication Coordinator for The
Bob & Sheri Network, celebrated 10
years on September 17.
above (r)
Kelly McKay, Midday Host for 107.9
WLNK-FM, celebrated five years on
October 31.
Continued on next page
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John Fullam, Vice President and Market Manager
of Greater Media Philadelphia, was recently elected
Chairman of the Nielsen Audio Advisory Council.
great!
Continued from page 3
LOOK WHO’S MAKING
GREATER MEDIA GREATER
each week to produce sports sections
that feature compelling stories and
photography covering athletes and
teams that are local to each coverage
area. Neil also pitches in with a variety
of other tasks when needed.
His willingness to step up was never
more evident than in the aftermath
of superstorm Sandy in 2012, when
Neil joined a small team of editors
who worked remotely to produce
the newspapers under adverse
conditions. Neil is a team player and
valuable member of the Editorial
Department at Greater Media
Newspapers.
PHILADELPHIA
Andre Gardner
Air Personality
WMGK-FM
John Fullam
Greater Media Detroit Announces
Sales Management Promotions
Patti Taylor
Jonathan Ghazal
Patti Taylor Promoted to GSM of WCSX-FM and WRIF-FM
Andre Gardner comes to work at
WMGK-FM every day with a positive
attitude. An uplifting presence. His
demeanor is infectious—influencing
all fortunate enough to meet him,
whether in-studio visits, on-site at
one of his many live broadcasts, or
dealings with internal staff. Andre
is a devotee of our medium and its
rich history. And he runs the tightest
board in the market. Dead air in
afternoon drive? Not bloody likely.
His quality approach to his job and
career makes us all better. And the
amazing thing, he does it this way
every day. Without fail. And being
that consistent is never easy. Nice
job, Andre Gardner.
Joann Kilgarriff
Traffic Manager
WMGK-FM
Traffic Manager Joann Kilgarriff
earned the “Above and Beyond”
award at 102.9 WMGK-FM’s
November “State of the Station”
meeting. Joann’s colleagues
described her in glowing terms.
“She’s incredible at everything,”
said one veteran seller. “She knows
my clients and their schedules
even better than I do.” Kilgarriff’s
dedication to her job is second
to none. She can often be found
in the office well past normal
business hours, and she consistently
jumps in to help her counterparts
whenever necessary. In addition to
her many duties in the Philadelphia
market, Joann also spent time in
Charlotte this year helping the
Traffic Department there during
a transitional period. Joann’s
positive attitude, commitment to the
company, and excellence at her craft
make 102.9 WMGK-FM a better
radio station and a more fun place
to work.
G
10-Year Mark for WMMR-FM
P.M. Driver Jaxon
Jonathan Ghazal Named Sales Manager of Detroit Sports 105.1 FM
Patti Taylor has been promoted to the position of General Sales Manager of
WCSX-FM and WRIF-FM in the Motor City. In addition, Jonathan Ghazal
will take the lead as Sales Manager for Detroit Sports 105.1 FM.
Taylor has been serving as General Sales Manager at WCSX-FM since February
2013. Ghazal joined Greater Media Detroit as an Account Executive in
October 2012.
“Patti and her team have done an exemplary job with WCSX-FM’s sales
performance in 2014,” said Mike Juliano, Director of Sales at Greater Media
Detroit. “Patti possesses a passion and drive that is truly unique. We look
forward to her continuing to take us to the next level with both stations.”
Juliano added, “Since the official launch of the station in August of 2013,
Jonathan has excelled with his idea-based sales approach when it came to
Detroit Sports. In his new role, he will be responsible for building our sales
team and implementing the station’s strategic plan for growing revenue in this
highly competitive space.”
Cindy Senkbeil, who joined WMGC-FM/Detroit Sports 105.1 as Sales
Manager in November 2013, will continue to play a significant role on the
WCSX-FM sales team.
WMMR-FM PD Bill Weston and
Producer Sara present Jaxon with his 10th anniversary cake.
As WMMR-FM, Philadelphia, was retooling a decade ago, transforming
itself from a 13th-ranked station to a perennial ratings leader, the first
step was the afternoon show. Jaxon, a.k.a. Paul Miller, arrived at WMMRFM in September 2004 to reinvigorate the P.M. Drive. Recently, he
celebrated his 10th anniversary hosting that shift and making it his own
by embracing and championing the local music scene, e.g., Jaxon’s
Local Shots, creating daily features like Jaxon’s iPod, the Afternoon
12-Pack, Face-melt Friday and a daily MMR Rock News segment with
show producer, Sara. Congratulations, Jaxon, here’s to 10 more!
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G R A PEVIN E
7
Debbi
Calton
Celebrates 20 years
By Clare Marie Celano
with Philadelphia’s WMGK-FM
D
ebbi Calton knew at an early age that rock ’n’ roll would be
part of her life, and Greater Media Philadelphia’s WMGK-FM
radio has reaped the benefits of Calton’s childhood dream—
every weekday for 20 years now.
The on-air personality celebrated her 20th anniversary with
Classic Rock 102.9 WMGK-FM on July 16. The staff, led by Program Director Bill Weston, surprised her during her shift with
a huge card, a cake, and wishes of many more years to come.
Calton says the celebration was a memorable way to share her
special occasion with the coworkers she holds dear.
This on-air personality is a rarity in radio, managing not only to
stay at one station for two decades, but also to maintain the
midday time slot she has had since 1994, not an easy feat in the
radio industry.
Calton loves music and loves helping people, as evidenced
by her fierce dedication to community and charity, which has
been part and parcel of her work at WMGK. Over the years,
Calton has worked with community organizations such as
Media Theatre in Pennsylvania, Family and Community Services of Delaware County, Girls Night Out for Breast Cancer,
various autism causes, and Big Brothers Big Sisters.
“One of my most cherished achievements was lending my
voice to a Grammy Award-winning project, ‘All about Bullies
Big and Small,’ ” Calton said.
Calton was thrilled to be part of it.
“The topic rang true for me as my son Dustin, now 23, has Asperger’s and was bullied in school,” she said. “I could never have
imagined that I would actually be on stage at the Grammys
helping accept an award.”
Calton said she has never shied away from discussing autism or
Asperger’s with her audience.
“Many days, coming into work was my break and respite from
the constant therapies and school meetings,” she said. “The
best information came from other parents. Over the years, I’ve
worked with fundraisers and charities for autism awareness,
and it’s gratifying to see so much more attention paid to it now.
But the work continues.”
Here are some of the many memorable photo ops Debbi Calton has
had during her career:
top,
WMGK-FM Production Director/Program Coordinator Tony Harris (l)
and PD Bill Weston present Debbi with a cake.
middle,
Debbi with everyone’s favorite puppet
bottom (l-r),
Airstaff with Pat Benatar at MGK’s Let Freedom Rock Fest
WMGK-FM airstaff with Eddie Money at MGK’s Philly FREEdom Concert
at Xfinity Live on July 3, 2012
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Continued on next page
WMGK-FM Promotions Director Dan Fein said Calton
has been a “key component”
of the station’s airstaff for two
decades.
“She is among the most charitable and giving members
of our team,” Fein said. “She
works with multiple charitable organizations year-round
and is a fixture in her hometown of Media. She’s always
using her time and her fame
as a member of the WMGK
staff to help her community
grow and advance. She has
also been very involved in autism-related charities and has
been the key supporter for
WMGK’s Dress for Success
clothing drives.
“She’s also one of WMGK’s
strongest social networkers.
She’s created a wonderful
bond with our listeners.”
Calton revealed she’s been “a
rock ’n’ roll girl” ever since she
can remember. The daughter
of a military dad, Calton, born
in Florida, moved all over the
world. Her dad brought home
a Rolling Stones album from
England before it was released in the United States,
and the rest, as they say, “is
history.”
She still has her original “Introducing the Beatles” record
that she got at the age of 8.
When her dad was stationed
in California in the 1960s, Calton “devoured” any information she could find about the
“hippies” in Haight-Ashbury.
After The Beatles came
Creedence Clearwater Revival, Jefferson Airplane, The
Doors, Cream, Jimi Hendrix
and more. Calton spent her
allowance on albums.
From radio, records and
concerts to decking out her
room with Peter Max posters,
black lights and beads, Calton found her niche, one that
paved the way for her shining
radio career.
She began working in radio at
WRPL-FM in Charlotte, where
she did the morning show
and worked as program director.
She moved on to stations in
Florida, Denver and Chicago,
then moved to Philadelphia’s
WYSP-FM for 10 years. In
1994, when WMGK-FM made
the transition to greatest hits
of the ’70s, Calton came on
board and has been there
since.
In between it all, she married
her husband, Chip, a guitar
player. They just celebrated
25 years together.
Calton spoke about some of
the changes she’s witnessed
over the years at MGK, beginning with technology.
“Everything is now computerized,” she said. “Back then, we
used turntables occasionally,
with most of the music being
played from CDs. We recorded requests and phone calls
on a reel-to-reel and edited
by splicing tape. My favorite
technology to come into the
studio in the last 20 years has
been the VoxPro, a digital recorder/editor.”
Social media has also brought
huge changes, says Calton.
“I’m on Facebook, Twitter and
Instagram. It’s part of my job,”
she said. “It’s been a great
way to connect more personally with listeners who love
to get a glimpse of our lives
beyond what they hear on
the air and is a fantastic way
to promote daily features and
station events.”
Calton recalled memories,
now etched forever in her
mind, beginning with her airtime on September 11, 2001, at
9 A.M.
“Experiencing and conveying the unfolding events that
morning was absolutely the
most intense day I’ve ever
spent on the air,” she recalled.
“Trying to stay calm while
presenting facts as they unfolded and presenting news
on a music station was an
experience I could’ve never
imagined.”
Dustin was in elementary
school at the time, and her
fears and emotions had to
be tempered by the task at
hand. Like many parents, Calton could not reach Dustin’s
school.
home and gather him up
in my arms,” she said. “The
days that followed were just
as emotional as I went out
for live broadcasts to different locations every day that
week. We collected teddy
bears to be given to kids who
lost someone during the attacks. People were looking
for an outlet for their sadness and fears and there were
many tears shed during those
shows.”
But she has many happy memories as well, like
meeting rock icons such as
David Crosby, Little Steven,
John Paul Jones of Led Zeppelin and Jack Casady of Jefferson Airplane/Hot Tuna, to
name a few.
Calton is still surprised when
someone recognizes her or
her voice when she is out and
about.
“When I think of it though, after being on the air in Philadelphia for 31 years, the listeners,
and their children, have grown
up right along with me,” Calton says. “We’ve shared many
life events together and I love
thinking about that.”
Those early years before she
joined WMGK-FM were not
always rosy though.
“I was often told [by some
people in the industry] that
as a girl, I should be grateful
I was even working in radio...,”
she recalled. “I’m proud of the
fact that my longevity in the
business, particularly my time
in Philadelphia and 20 years
at WMGK, has proven their
projections baseless.”
G
top to bottom,
During her airshift on July 16, the
staff surprised Debbi with an anniversary card collage highlighting her “20 Rockin’ Years” at 102.9
WMGK-FM.
Debbi back in the day with The Boss
himself, Bruce Springsteen
With Joan Jett at DeBella DeBall
Debbi with Kevin Bacon backstage
during the “Last Call at the Philly
Spectrum” in 2009
“All I wanted to do was rush
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G R A PEVIN E
9
H O N O R S
&
A W A R D S
By Jeremy Grossman
Greater Media Chairman & CEO Peter Smyth Honored
as Giant in Radio and Electronic Arts
variety of capacities over
three decades. His titles have
included general manager
of WMJX-FM in Boston, vice
president of the Radio Group,
and chief operating officer of
Greater Media, Inc.
Always at the forefront of
his industry, Greater Media
Chairman and CEO Peter
Smyth has been recognized
for his role in electronic
media.
Smyth was an honoree at
the 12th annual Giants of
Broadcasting & Electronic
Arts, a yearly event
sponsored by the Library of
American Broadcasting.
He has been recognized
for revolutionizing the
broadcasting industry by
advocating for and adopting
technologies such as HD
Radio and Internet streaming.
On October 16 at New York
City’s Gotham Hall, Smyth
was recognized for his
distinguished leadership in
radio, alongside honorees
such as talk show and game
show host Regis Philbin and
television executive Fred
Silverman.
Radio Ink magazine, a
leading broadcast industry
publication, selected
Smyth as America’s Best
Broadcaster in 2005 and
2011. The magazine also
recognized him as Radio
Executive of the Year in 2007,
and has selected him as one
of the 40 Most Powerful
People in Radio over the last
decade.
According to Donald West,
chairman of the event,
choosing Smyth as an
honoree was a natural choice.
“We were looking, first,
for the most conspicuous
executive in the radio field
at this moment,” West said.
“The list was very quickly
narrowed down to Peter
Smyth. Greater Media is one
of the last family-owned
[companies] in the business
who really believes in the
radio medium, and who put
so much of their investment
into that, as well as other
contemporary electronic
media.”
West said criteria for the
honor included integrity,
dedication to the medium,
and faithfulness to the
principles of broadcasting
and public service.
“He and Greater Media have
always been notable for their
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With Greater Media Chairman and CEO Peter Smyth is actress Sigourney
Weaver, whose late father, Sylvester “Pat” Weaver, was also named among
the 2014 Giants of Broadcasting. Photo by Wendy Moger-Bross
approaching [radio] for the
public service end of it, so I
think that was probably the
greatest determining factor,”
he said.
throughout the country.
His newspaper division,
Greater Media Newspapers,
is distributed throughout
central New Jersey.
West cited Smyth’s activism
in working to make radio “a
more free and better First
Amendment medium.”
Smyth oversees the
operational efforts of 21
AM and FM radio stations
in Boston, Charlotte,
Detroit, Philadelphia and
New Jersey, and several
telecommunications towers
After graduating from the
College of the Holy Cross in
1975, Smyth’s first job was
with Nestlé. But Smyth had
a passion for broadcasting,
not chocolate, and began
his broadcasting career
as an account executive
with WROR-FM in Boston.
Smyth joined Greater Media
in 1986 and has served in a
2 014
Smyth has served roles on
various media-centric boards.
He has been chairman of the
Radio Advertising Bureau
Board of Directors, president
of the New England Media
Association, and an elected
member of the Board of
Directors of the National
Association of Broadcasters.
In addition to his work in
electronic media, Smyth
has a rich background in
philanthropy. He currently
serves on the Board of
Directors of New England
Baptist Hospital and
the Hundred Club of
Massachusetts, which is
dedicated to enhancing
the welfare and safety of
the families of public safety
officers and firefighters.
H O N O R S
Greater Media Boston’s
Brian Samborski Named
Radio Wayne National Sales
Manager of the Year
Radio Ink publisher
Eric Rhoads (l-r), GMB
National Sales Manager
Brian Samborski and GMB
VP/Market Manager
Rob Williams
Greater Media Boston Sales
Manager Brian Samborski was
named the recipient of the 2014
Radio Wayne National Sales
Manager of Year Award by
Radio Ink magazine. The official
presentation took place on
September 10 during a luncheon
at the 2014 Radio Show held at the
Indianapolis Convention Center.
The finalists were chosen by a
panel of respected industry judges,
honoring the top managers and
salespeople in radio. The Radio
Wayne Awards were inspired and named after Radio
Wayne Cornils, a broadcaster who served many years as an
executive vice president of the Radio Advertising Bureau.
“Brian demonstrates every day how an effective NSM makes
a difference in our business,” said Greater Media Boston Vice
President and Market Manager Rob Williams. “He has a wellearned reputation for integrity, salesmanship and execution.
I’m thrilled for him to receive this public recognition.”
&
A W A R D S
WBT AM/FM Receives
Two First-Place News Awards
Chris Miller
Mark Garrison
Mike Doyle
Congratulations to the WBT AM/FM Radio News team for
winning first-place awards in two categories on November 15
at the annual Radio Television Digital News Association of the
Carolinas (RTDNAC)/Associated Press awards luncheon at
Charlotte Motor Speedway!
Spot News Coverage
WBT AM/FM’s Chris Miller for coverage of Charlotte Mayor
Patrick Cannon’s arrest in March 2014
General News Coverage
WBT AM/FM’s Chris Miller, Mark Garrison and Mike Doyle for
coverage of the Charlotte Mayor Patrick Cannon scandal in
March 2014.
These news categories are very competitive, and it is no
surprise that WBT AM/FM captured top honors among top
news stations across North and South Carolina!
Congratulations again to a very hardworking group of
reporters in the WBT AM/FM News Department!
Greater Media Stations Recognized by Norbella
during Ad Club Boston’s 2014 Media Maven Awards
Agency Wins Best Use of Radio Award
Greater Media Boston Recognized for Contributions to Bertucci Campaign
Photo of award
Greater Media Boston was recently
recognized when agency partner
Norbella Media was named among
the winners of the Ad Club Boston’s
2014 Media Maven Awards.
The annual event took place on
Monday, November 17, at the State
Room in Boston.
Norbella Media took top honors in the “Best Use of Radio”
category for its outstanding work on the Bertucci Share the
Love campaign.
Greater Media Boston’s five-station cluster, WKLB-FM,
WROR-FM, WMJX-FM, WBOS-FM/Radio 92.9 and WBQTFM/Hot 96.9, was recognized on screen as well as thanked
on stage during remarks made by Norbella Media Director
Bob Deininger during his acceptance speech.
“We could not have won the Media Maven Award for ‘Best
Use of Radio’ without the partnership of Greater Media
Boston,” said Bob Deininger, Media Director at Norbella. “The
Pay It Forward concept was developed and supported with
the help of Greater Media Boston’s resources, including their
on-air talent, video crews, websites and social channels.”
“This is a perfect example of how Greater Media Boston
distinguishes itself from the competition,” said Rob Williams,
Vice President and Market Manager. “From concept to
development, to collaboration across departments, execution
and results, this campaign is an A+. Our agency partner
Norbella agrees, the client Bertucci’s agrees, as did the judges
for the prestigious Ad Club Maven Awards. We are very proud
of our entire Greater Media Boston team!”
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G R A PEVIN E
11
By Clare Marie Celano
WKLB-FM’s LORI GRANDE
Puts Public Face on MS
Country 102.9 Morning Cohost Discovers Diagnosis Can Open
Doors to Helping Others
When Lori Grande was di-
Lori Grande
agnosed with multiple sclerosis (MS) in 2006, she feared
it would alter her ability to
live life as she knew it, including being morning cohost at
Greater Media’s Country 102.5
WKLB-FM in Boston, a job
she has enjoyed for 12 years.
The on-air talent decided
to tell Willis four years ago
because he was not only
her partner, but also a close
friend.
Grande kept her diagnosis
private, but in a brave move
recently revealed publicly that
she has MS. Grande said she
kept her diagnosis hidden because she was afraid of what
might lie ahead.
“I felt total fear when I was diagnosed,” says Grande. “I just
kept thinking, ‘I don’t want
this to be true.’ I thought I
would be in a wheelchair in
six months. All I could think
about was that life, as I knew
it, was over.”
She added that she was also
concerned at first about how
MS might affect her ability to
do her job.
“But the fear was more about
someone finding out,” she
admitted. “In a very competitive business I was worried
that the perception would be
that I would be unable to do
my job and that I would be
in a wheelchair.” As a radio
personality, she makes public
appearances that can involve
navigating steps and a stage.
Grande said she only told one
person at work that she had
MS just in case she ever needed help.
Grande co-hosts “JW & Lori in
the Morning” with John Willis, on WKLB-FM. Her job involves getting up at 3 A.M., as
well as appearances and introductions on stage at concerts. On the show Grande
regularly delivers information
1 2
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muscles strong. She also has
regular injections of medication and MRIs of her spine.
“They need to know
they have control
and can take steps
to have a wonderful
life.”
on Hollywood, country music, and beyond, and keeps
people up to date on “What’s
Trending” in Boston and in the
world.
She noted that she has met
many great country music
artists at concerts. “They are
just so humble,” Grande said.
“I’ve also made friends with
many listeners through appearances and parties.”
It’s a show Grande said she is
truly proud to be a part of.
Her doctor told her that
perhaps in the future, she
would want to talk publicly
about having MS. Indeed, as
2 014
she learned more about the
disease, and about living a
healthy, happy life with MS,
she felt the need to let people
know that if they were diagnosed with MS, they did not
need to go through the anguish she did initially because
a “long happy, healthy life is
ahead of them.”
She also wanted to show her
coworkers that although she
experiences fatigue, pain or
numbness from time to time,
she was, and is, living a completely normal life and can do
everything she wants to do.
Taking care of herself includes
getting enough rest, walking
and bike riding to keep her
“I wanted to share this with
him. He was shocked at first,
but again the perception is
about all the struggles we
have seen in the past before
there were so many wonderful treatments and medications,” Grande said. “He was
so amazingly supportive. He
was wonderful.”
Willis told her that if she ever
felt ready to talk about it on
the air, they would.
Part of Grande’s mission now
is to allay the fears of others
diagnosed with MS. “They
need to know they have control and can take steps to have
a wonderful life,” she said.
She is aware that there may
be physical challenges for
her in the days or years
ahead, but that there also
“may not be those challenges,” so in her own words,
“Why not hope for and
expect the best?”
Grande has been involved
with
various
fundraising
events for the National Multiple Sclerosis Society but has
now taken it a step further. By
revealing she has MS, she believed she could show people
she is a healthy person living
with MS and put a face to the
disease other than the “very
public, scary faces” that people may relate to MS.
“What can seem like a death
sentence can be just the thing
Continued on next page
2014
DASH
Conference
Addresses Effects of the Connected
By Clare Marie Celano
Car on Radio and Automotive Industries
In October, Greater Media proudly participated in the 2nd
annual DASH Conference in Detroit. The two-day conference
was established as a way of bringing together experts from the
radio and automotive worlds for a summit on connected cars
and the ways the technology is transforming both industries.
Tom Bender, Senior Vice President of Greater Media Interactive, moderated a panel centered on determining a roadmap
for the “Future of Radio.” “Radio is innovating, and progress in
the area is more substantial than most broadcasters know,” he
explained.
Along with Emmis’s Paul Brenner and iBiquity’s Robert J.
Struble, Bender spoke about how traditional radio providers
are struggling to figure out how best to help their consumers,
knowing that HD Radio is a growing resource in new automobiles. He pointed to Emmis’s NextRadio, an FM radio interface
for smartphones that he called “a robust approach to dash
integration,” as one such way broadcasters and automakers
can work together.
Detroit radio legend Ken Calvert emceed the event. Greater
Media was also represented by Detroit Vice President and
Market Manager Steve Chessare and WCSX-FM’s Jim O’Brien,
who were on hand to introduce other panels.
Greater Media Detroit’s attendees were pleased that the
important conference was held in their backyard and look
forward to being involved next year.
G
that leads you into the most
amazing places,” she said.
Grande also trained for the
Bike MS: Ride the Vineyard at
Martha’s Vineyard in May. After finishing the ride, Grande
called it one of the “very best
days” of her life.
“I can’t even express the pride
I felt and camaraderie with
the other riders,” she said.
“And I did it with MS, which
was even better.” Grande’s
team included her mother, father, sister, brother, nieces and
friends. “It brought us closer
together, but there’s also that
greater connectedness you
have with the other people
on the ride. It’s just joyful,” she
said.
Grande hopes her decision
clockwise from top left,
GMI Director of Interactive Marketing Jennifer Williams (r) with Pascal Gelinas
of Cogeco Diffusion and Deborah Parenti of Radio Ink magazine / WCSXFM’s Jim O’Brien introduces the “DASH Tank” panel, DASH’s version of ABC’s
Shark Tank. / Senior Vice President of Greater Media Interactive Tom Bender
(l) moderates the “Future of Radio” panel with Paul Brenner (c), Senior Vice
President and Chief Technology Officer of Emmis Communications, and
Robert J. Struble, President and CEO of iBiquity Digital Corporation.
/ Greater Media Detroit Vice President and Market Manager Steve Chessare
speaks at the 2nd annual DASH Conference, held October 15-16 in Detroit.
Grande was asked to host the
10th annual MS Fashion Plates
fundraiser to benefit the
Greater New England Chapter of the National Multiple
Sclerosis Society on November 14 at the Sheraton Boston
Hotel.
“No one knew I had MS. They
just needed a host. I thought,
how serendipitous. I found I
wanted the people in the MS
Society, and especially the
women in the show, to know
what I shared with them so
they could know how important it was for me to be a part
of it. I remember standing in
a room of these beautiful,
amazing women and thinking,
‘I’m exactly where I belong,’ ”
she said. “MS has led me
down many roads and eventually led me to being able
to proudly, happily announce
that I had this disease and
maybe make another woman
feel like she is in exactly the
right place.”
Grande was one of the “brave
and beautiful models,” all living with MS.
Grande said that since going
public with her MS, she has
received nothing but positive
to come out of the shadows
with her MS will help others
struggling with the same disease.
“I think if you are open to it,
life will lead you where you
need to go. You just have to
accept it. After embracing the
disease, taking control and
accepting it, it seemed doors
opened for me,” she said.
reactions from people, including her Greater Media family.
“Lori Grande brings positive
energy to our team on and off
air,” said Greater Media Boston Vice President and Market Manager Rob Williams.
“The same warmth and sense
of humor that listeners of JW
& Lori hear is always present
with her. While an intensely
personal decision, Lori’s willingness to tell her story says
so much about her desire to
help others. Everyone on the
Greater Media team supports
her and is in her corner.”
“I am so pleased to show that
I am a face of MS,” Lori said.
“If someone were diagnosed
today, maybe they’ll say, ‘Hey,
I know Lori Grande, and she is
doing just fine.’ ”
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G R A PEVIN E
13
community
GIVING BACK
1450 WCTC-AM and MAGIC 98.3 FM
Join Forces to Fight Hunger in New Jersey
1450 WCTC-AM and MAGIC
98.3 FM recently teamed up
once again with The Federation
of New Jersey Food Banks and
the Students Change Hunger program
to collect food donations and
raise awareness that hunger is
everywhere, even in a wealthy state
like New Jersey. The initiative
challenged New Jersey students,
staff, teachers and parents to think
of those less fortunate throughout
the school year by organizing a
food drive at their school, from
mid-September through midNovember. New Jersey schools
from pre-K to college competed
with each other to collect as much
food as possible for their local
food banks. At the end of the
challenge, schools that collected
the most food were presented
with awards by their local food
bank.
Radio personalities interacted
on the air with food-drive
participants and students from
Middlesex, Somerset and
Union counties, showing their
support and relaying valuable
information about the cause
to the listening community.
This year, with the help of 1450
WCTC-AM and MAGIC 98.3
FM, Students Change Hunger raised
more than 100,000 pounds of
food throughout New Jersey.
greater media
gives back to the
community
WMTR-AM Makes Strides
to Help Strike Out Breast Cancer
WMTR-AM joined nearly 15,000
participants in New Jersey at the
American Cancer Society’s Making
Strides against Breast Cancer walk on
October 19. WMTR-AM staff was
on hand playing games and giving
out prizes to the participants of
the walk, who raised approximately
$700,000 in support of breast
cancer research. The 5K walk went
around the Mack Cali business
campus in Parsippany, NJ, and
included live entertainment, a
photo booth, and also featured
survivors helping to raise money
for a cure.
top to bottom,
Survivors tent at the walk
A team poses for a picture in front of the WMTR-AM table.
WRAT-FM Continues to Collect Goods
for Those in Need in New Jersey
top to bottom,
MAGIC 98.3 FM’s Jeff Rafter and
Debbie Mazella
Tristan Wallack of The Community
FoodBank of New Jersey (left) and
WCTC-AM’s Bert Baron
Point Distributing and New Jersey
Lottery.
95.9 WRAT-FM held its annual
Thanksgiving drive Broadcast for the
People of New Jersey on November
24-25 to help local New Jersey
residents in need. Employees of
the WRAT-FM once again filled a
40-foot tractor-trailer with items
to be donated to three charities.
The WRAT-FM’s live Broadcast
for the People of New Jersey took place
at ShopRite in Neptune, NJ,
on November 24 from 6 A.M.
to midnight, and again on
November 25 from 6 A.M. until
the trailer was full. Broadcast for
the People was sponsored by Pepsi,
MINI of Monmouth, Surf Taco,
Major Tool, Coors Light/Shore
Nonperishable food items
were donated to the FoodBank
of Monmouth and Ocean
Counties; new or gently used
clothing went to Family Resource
Associates; and toiletries (soap,
toothbrushes, toothpaste) were
given to Holiday Express. Frozen
turkeys and monetary donations
were also accepted. Shore Point
Distributing donated a freezer
truck for storage of the turkeys for
the two days.
WRAT-FM Promotions Director
Doug Sjonvall said, “This was the
18th truck that we filled. Year after
year our listeners have never let
us down. It’s very heartwarming
to experience people’s generosity
and willingness to help their
neighbors.”
Continued on next page
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WMGK-FM John DeBella Turkey Drop
Raises 10,685 Turkeys to Assist Local Families in Need
Cheers erupted inside the
WMGK-FM studios and
throughout the tristate area on
December 1 when Classic Rock
102.9 WMGK-FM’s morning
host, John DeBella, announced
the final total for this year’s
13th annual John DeBella Turkey
Drop. The station collected
10,685 turkeys, a WMGK-FM
Turkey Drop record. Those turkeys
have been and will be provided
to less fortunate families and
individuals that are in need of a
holiday meal.
The John DeBella Turkey Drop is the
largest, one-day food-gathering
event in Philadelphia. On
Tuesday, November 25, John
DeBella broadcast live from
Love Park (site of the famous
Love Statue, across from City
Hall) and the rest of the MGK
air staff spread out across the
area at nine other collection
locations. The Turkey Drop
benefits Cityteam Philadelphia,
an organization that provides
holiday meals as well as other
services to less fortunate
individuals and families in
the tristate area. Cityteam
Philadelphia has seen a record
number of sign-ups for holiday
meal assistance this year, with
a large percentage of families
seeking help for the first time.
Philadelphia Mayor Michael
Nutter was among the many
guests who made an appearance
at DeBella’s Love Park
broadcast. He urged listeners
to make an on-site or online
donation to the Turkey Drop.
This year’s efforts were assisted
by a huge donation from Parx
Casino. Parx Casino surprised
everyone by having a truck with
more than $10,000 worth of
turkeys pull up to the Love Park
live broadcast site.
This year’s output was helped
by sizable donations from a
variety of sources, including
Freedom Credit Union, Giant
Food Stores, UFCW Local 1776,
Hooters Food & Restaurant,
Always Best Care Senior
Services, 6ABC, Dave Magrogan
Group, John Dougherty’s IBEW
Local 98, Bricklayers & Allied
Craftworkers Local 1, Mingey
General Contractors, and Bob’s
Diner in Roxborough.
Listeners who weren’t able to
make it out to one of the nine
collection locations were able to
make a secure, tax-deductible
donation online at turkeydrop.
wmgk.com. All donations
go directly to Cityteam
Philadelphia.
Greater Media Philadelphia Promotes the Greater Good
Volunteers Lend a Hand at Food Bank and at Animal Shelter
The Greater Media Philadelphia
team opted to do two Days of
Greater Good this year to spread
the love and get more employees
involved. The first day took
place on Thursday, August 14, at
Philabundance, and the second
day occurred on Thursday,
October 23, at Philadelphia’s
Animal Care & Control Team
(ACCT).
During the first Day of Greater
Good, 23 volunteers traveled to
Philabundance, the region’s
largest hunger-relief organization
to sort and pack food for the less
fortunate. Philabundance reaches
75,000 people a week, which
means, on average, each volunteer
packages 150 meals per shift. With
23 volunteers Greater Media
Philadelphia fed approximately
3,450 people in the Delaware
Valley!
The group of 23 headed into the
coolers where they spent three
hours sorting, packing, sealing
and stacking boxes of fresh
tomatoes from several local farms.
The volunteers packed more than
1,500 pounds as a result of great
teamwork!
“It is inspiring to see the way the
company works together for such
an important cause. They did
great work for families in need by
giving their time, and it is greatly
appreciated,” said John Fullam,
Vice President/Market Manager,
Greater Media Philadelphia.
In the weeks leading up to the Day
of Greater Good at Philadelphia’s
Animal Care & Control Team,
Greater Media employees
collected blankets, towels, treats
and leashes for the shelter
animals. ACCT sees more than
32,000 animals a year, and
winter can be one of the most
challenging seasons because of the
extremely cold temperatures.
The Greater Media volunteers
were separated into several groups
throughout the shelter and
worked on a mixture of fun and
helpful jobs. One team was tasked
with sorting food donations and
top to bottom,
Greater Media Philadelphia Team
at Philabundance during a Day of
Greater Good
Lani Ilano, Courtney Smith and Florence Joyce play with cats at ACCT.
Rich DeSisto, Noella Scudder, Deana
Poole and Paul Blake sort tomatoes
at Philabundance.
Steve Meyers, Joe DeCamara, Tim
Sherry and Rob Keegan fill the pet
food pantry at ACCT.
Michele Tagye Miller exercises a
shelter dog in the ACCT play yard.
stocking the pet food pantry,
which functions very similarly to a
food pantry for humans, allowing
low-income families to pick up
pet food and treats free of charge.
Another group washed and folded
sheets, towels and blankets so the
shelter animals can feel cozy and
at home in their cages. Volunteers
also worked in the kitchen to make
homemade treats for the dogs.
One group got down and dirty,
cleaning and sanitizing carriers
for transportation of the animals,
while another group deep-cleaned
Kitty Wonderland, the shelter’s
free-roaming cat room. And
of course there was a lot of dog
walking, cat cuddling and petting
of the shelter animals!
“It’s a rare day that every adoptable
dog gets to go outside for a walk,
fresh air and attention, and the
cats definitely got more love than
they typically see,” said Kelly
Wallace, GMP Director of Digital
& Account Development and a
regular ACCT volunteer. “Our
team does everything with a smile
(even cleaning and laundry), and
it really makes a difference.”
Through busy hands, happy hearts
and two days of service, Greater
Media Philadelphia was able to
give back to the community that
has given them so much.
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community
GIVING BACK
greater media
gives back to the
community
WDHA-FM and WMTR-AM’s
5th Annual Puptoberfest Draws Huge Crowd
WDHA-FM and WMTR-AM celebrated their annual Puptoberfest at
Horseshoe Lake in Succasunna, NJ, on September 20. The event is
a huge day for listeners and their dogs that included many vendors,
adoptable dogs and live entertainment. This was the fifth year of the event
for WDHA-FM and WMTR-AM, with attendance growing each year.
The event drew more than 5,000 people to the park over the course of
the day. WDHA-FM’s Ultimate Rock Dog contest finals also took place during
the day. The 12 finalists for the contest will be featured in WDHA-FM’s
Ultimate Rock Dog Calendar, which is sold throughout the holiday season and
supports local animal shelters. The Ultimate Rock Dog winner this year was
Tabu, a German shepherd and retired police dog from Wayne, NJ. The
contest was judged by a panel that included record executives, WDHA-AM
on-air talent and the band Pistol Day Parade. After the contest, Pistol
Day Parade took to the stage and performed an acoustic set for those in
attendance.
MAGIC 98.3 FM and WCTC-AM Invite Listeners to
Adopt a Duck to Fight Pediatric Brain Cancer
This fall, New Brunswick
Recreation and the Beez
Foundation brought the
community together to raise funds
for the fight against pediatric
brain cancer. The Raritan River
Festival took place at Boyd Park in
New Brunswick, NJ, and featured
a variety of vendors and activities,
including the foundation’s wellknown Rubber Duck Race on the
Raritan River to close the event.
On Sunday, September 28,
MAGIC 98.3 FM and WCTCAM came together to support the
New Brunswick community and
the Beez Foundation. Promotions
staffers Bob Giaquinto and Justin
Harlow helped emcee the Rubber
Duck Race and draw attention to
the continuing progress of the
Beez Foundation, which raises
money for pediatric brain cancer
research. The Beez Foundation
continued its tradition of raising
the giant egg, filled with rubber
ducks over the river. The ducks
were adopted by individuals and
teams. Once the egg released the
5,000 rubber ducks into the
Delaware and Raritan Canal,
they were on their own to float to
the finish line to see which lucky
ducky would win the grand prize,
an American Express gift card for
$1,000. It was a great and sunny
day filled with good times for a
good cause.
The day included dozens of adoptions and raised money for 11th Hour
Rescue, a local animal shelter.
top to bottom,
WDHA-FM’s Terrie Carr with Pistol
Day Parade
The crowd at Puptoberfest 2014
Caroline Records’ Dave Lombardi
with WDHA-FM’s Terrie Carr after
the Ultimate Rock Dog competition
top to bottom,
The Beez Foundation giant egg is readied for the duck race.
Promotions staffer Bob Giaquinto with listeners at the prize wheel
Releasing the ducks!
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Healing Garden at Floating Hospital for Children
at Tufts Medical Center Named after Boston’s Country 102.5 FM
Country 102.5 WKLB-FM was
recognized for its ongoing support
of the Floating Hospital for
Children at Tufts Medical Center
in Boston on October 28 when
an outdoor area called the Healing
Garden was officially opened and
named in honor of the station.
“I am so proud of our Country
102.5 team and the work they’ve
done on behalf of Floating Hospital
for Children,” WKLB-FM
Program Director Mike Brophey
said. “The dedication of the
Country 102.5 Healing Garden
represents a wonderful milestone as
we continue our shared mission to
raise money and awareness for our
friends at Floating Hospital and the
children they care for every day.”
The Country 102.5 Healing
Garden is a unique outdoor space
where pediatric patients and their
families can take a break from their
rooms to enjoy the fresh air and
sunshine. In addition, the Country
102.5 Healing Garden will also be
home to country music artists who
visit Floating Hospital to perform
for kids as part of the Country 102.5
Healing Tour, a program created
exclusively for Floating Hospital,
which sustains patients’ spirits and
smiles. The initiative has brought
artists like Carrie Underwood and
Rascal Flatts to interact with the
patients with song and cheer.
Attached to the Ace’s Place
playroom, The Country 102.5
Healing Garden will also give
children the chance to explore
flowers and gardens, while they are
hospitalized for treatment. The
Healing Garden will be a place
where children can feel like kids,
not patients.
Additionally, through WKLB-FM’s
partnership with the Hard Rock
Café and House of Blues in Boston,
which attracts top country artists for
benefit performances, the station
has raised close to $200,000 for
the hospital through that initiative
alone. More recently, a special
show featuring national country
recording artist Hunter Hayes
raised $40,000.
clockwise from top left, WKLB-FM Program Director Mike Brophey and
Greater Media Chairman and CEO Peter Smyth pause for a photo at the
dedication of the Country 102.5 Healing Garden at Floating Hospital for
Children at Tufts Medical Center in Boston. / WKLB-FM Promotions Director
Dawn Santolucito, Dr. Rashed Durgham of Floating Hospital for Children,
Music Director Ginny Rogers, Mike Brophey and Peter Smyth at the entrance
of the Country 102.5 Healing Garden / The hand-crafted boat offers young
patients a place to relax and play. / Brett Eldredge visits with little Grayson
during his Country Music Healing Tour / Celebrating the dedication are staff
members of the Ace Bailey Foundation, Floating Hospital for Children, Country 102.5 FM and the builder of the play boat. / Peter Smyth speaks to Tufts
Medical Center’s Catherine Squires, Mike Brophey and other attendees at the
unveiling of the Country 102.5 Healing Garden.
“We are so proud and humbled to
have the Healing Garden named
after Country 102.5,” Brophey
said. “Our logo is on the door.
Funds we helped raise were used to
reconstruct and beautify the area for
patients and their families to enjoy.
It’s a great moment for Greater
Media and Country 102.5.”
Floating Hospital for Children at
Tufts Medical Center has long been
known for many innovations in
pediatric medicine. In fact, the very
beginning of Floating Hospital was
internationally heralded as a giant
step forward in the care of children.
In the late 1800s, the hospital began
its mission as a ship that sailed
Boston Harbor, offering care and
fresh air to the city’s children and
teaching mothers how to participate
in their children’s health care.
WKLB-FM has been striking a
healing chord to benefit young
patients at Floating Hospital for
Children since 2011, helping to
raise more than a million dollars to
support the hospital’s mission. The
station has become part of Floating
Hospital’s extended family, forging
a partnership that brings a host of
benefits to the medical center and
its patients.
Country 102.5 FM helps sustain
Floating Hospital financially
through a variety of music events,
with artists donating their time and
proceeds to support the hospital.
Recently, the station and hospital
joined forces for a new event, Country
Heals: 5 Miles for the Floating Hospital for
Children at Tufts Medical Center.
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snapshots
greater media
in pictures
FACES & PLACES
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1. WRIF-FM Program Director Mark Pennington and Assistant PD Andy Green
with Slash and Myles Kennedy. 2. WRIFFM APD Andy Green, DJ Al Beck and
the WRIF-FM Street Team with Alter
Bridge at The Fillmore Detroit. 3. WRIFFM APD Andy Green, Sales Manager
Mike Broadwell and Rock Girl Ashley with
Five Finger Death Punch at the station’s
Rocktober Throwdown; 4. WRIF-FM’s
Screamin’ Scott, Rock Girl Ashley and
Meltdown kicking off Monday Night
Football in Detroit. 5. The selfie … David O’Leary can’t resist; here he is with
MAGIC 106.7 FM’s Nancy Quill, Morgan
Prue and Mike Roberts. This was submitted to the social bounce campaign from
Point to Point Marketing. 6. MAGIC 106.7
FM’s Chris Shine visited The Jewel Resort
in Jamaica, and brought back five trips
for lucky MAGIC winners. 7. Camren Bicondova, Catwoman in the new Fox TV
series Gotham, visited Morning Magic’s
Candy O’Terry in Boston for a fun visit!
8. Boston radio legend John Garabedian (l-r), WROR-FM’s Wally Brine and
MAGIC 106.7 FM’s David O’Leary at the
Massachusetts Broadcasters Hall of
Fame luncheon. 9. 100.1 WJRZ-FM’s Bob
O’Brien “begging” for a doggie treat! 10.
100.1 WJRZ-FM’s Lisa Anderson chilling in
the tire of a Dodge Raminator. 11. Greater
Media New Jersey Sr. Vice President/Regional General Manager Dan Finn and his
wife with Joan Jett (center). 12. WDHAFM’s Mike Cocheo along with Account
Executive Marc Mustachio interviewing former New York Giant Tiki Barber.
13. BEN-FM’s Donnie Black loved being
a judge at the King of Prussia Beer Fest
Royale. 14. BEN-FM’s Marilyn Russell (r)
hangs out with some listeners at the Totally Awesome 80’s Run. 15. WMGK-FM’s
Ray Koob and BEN-FM’s Marilyn Russell
with the winner of a new 2015 Chrysler
200 at the 2014 Classic Rock Car Party.
16. BEN-FM’s Kristen Herrmann and the
Phillie Phanatic get together at the 2014
Kidney Walk in Philadelphia. 17. Detroit
Pistons mascot Hooper doesn’t waste
time getting to know the Detroit Sports
105.1 Knockouts at Arts, Beats & Eats in
Royal Oak, MI. 18. Detroit Sports 105.1
FM’s Tom Mazawey and Lions great
Herman Moore broadcast live from
Applebee’s in Westland, MI, during the
Lions Instant Reaction Postgame Show.
19. Former University of Michigan football
defensive back Marcus Ray joined Ryan
Ermanni and Rico Beard in Detroit Sports
105.1 FM’s studio to preview the MichiganMichigan State rivalry game. 20. WMGKFM’s Andre Gardner, Ray Koob, Debbi
Calton and PD Bill Weston at the soldout 2014 Brew Blast on the Battleship.
21. WKLB-FM’s Carolyn Kruse in studio
with Maddie and Tae. 22. WKLB-FM
Program Director Mike Brophey (center) going one on one with country
music’s Big & Rich. 23. The WROR-FM
Street Team with Aerosmith’s Joe Perry.
24. The WROR-FM Street Team and
Patrice Bergeron of the Boston Bruins.
25. Massachusetts Governor Deval Patrick stops by the GetUp Crew Morning
Show on Hot 96.9 FM. 26. Hot 96.9 FM’s
GetUp Crew Morning Show Producers
Happy and Mark Feldman hard at work.
27. Hot 96.9 FM’s GetUp Crew selfie with
Marlon Wayans. 28. Hot 96.9 FM’s DJ Roy
Barboza with Shaggy. 29. WMTR-AM’s
Slick entertains children at a station event.
30. WMTR-AM’s Chris Edwards with
WDHA-FM/WMTR-AM Promotions Coordinator Erin Doherty at the stations’
Rocks the Links Charity Golf Tournament.
31. Greater Media Newspapers raffled
off a barbecue grill at the September
28 BBQ Showdown at Raritan Bay Waterfront Park in South Amboy, NJ. Representing the company are Eileen MacKrell, Mark Maury and Kathleen McBain.
32. WCTC-AM’s Bert Baron during salute
to veterans at a Somerset Patriots baseball game.
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snapshots
greater media
in pictures
FACES & PLACES
33
33. WCTC-AM’s Bert Baron with former
heavyweight champion Larry Holmes.
34. WCTC-AM’s Bert Baron with
golf
great
Colin
Montgomerie.
35. WMMR-FM’s Preston & Steve show
staff with actor Anthony Michael Hall.
36. WMMR-FM’s Pierre Robert with his
first “victim,” uh, winner in the Pierre
Drives You to Work in Minerva promotion (Yes, he was late for work).
37. WMMR-FM PD Bill Weston (l) with
Dave Farrell and Chester Bennington
from Linkin Park backstage at the band’s
show on August 15. 38. WMMR-FM
Producer Caseyboy (l) with Seth Rollins of the WWE. 39. WKLB-FM’s Keith
Stephens backstage with Luke Bryan
before his big show at Gillette Stadium.
40. Buckcherry gets doused by WRATFM’s Gotts in a spontaneous ALS Ice
Bucket Challenge during an interview.
41. Back row, WRAT-FM P.M. Driver
Jim Steal, Keith Nelson of Buckcherry,
A.M. sidekick Gotts, Buckcherry’s Josh
Todd, Promotions’ Lacey Brock; front
row, Promotion Director Doug Sjonvall,
Night Jock Steve Hook and NTR’s Annie Carolan-Rodriguez. 42. WRAT-FM
Program Director Carl Craft (center)
with Chris Shinn and Chad Taylor of
Live. 43. WRAT-FM Morning Team of
Carl Craft and Dave McDonald with
Promotions’ Lacey Brock at the Voodoo Trip grand-prize giveaway. Someone’s moving on to the next round!
44. 97.5 FM The Fanatic’s Pregame
Show with Eagles fans. 45. 97.5 FM
The Fanatic’s Ron Jaworski with former
Eagle William Thomas. 46. 97.5 FM The
Fanatic’s Brian Baldinger and Harry
Mayes with Corropolese Bakery employees. 47. 97.5 FM The Fanatic’s Melissa Demyan and Harry Mayes test their
aim at Delaware Valley Sports Center.
48. WLNK-FM Morning Cohost Bob
Lacey volunteers at The Link’s pet
adoption series 49. WLNK-FM Afternoon Host Ramona with the winner
of the Chrysler 200 Keys promotion.
50. WBT AM/FM Panther Talk with
Mick Mixon, Jim Szoke, Ron Rivera and
Jordan Gross 51. WBT AM/FM Promotions’ Amelia Brian with Weeknight
Host Brett Jensen
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Interactive Corner
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WMMR-FM Launches YouRock
Social Recap Innovation Project
Thanks to social media, we live
in a world that allows you to be
anywhere and everywhere, all
at once. No ticket or all-access
pass required. 93.3 WMMR-FM’s
Innovation Team saw that as an
opportunity and launched what
is now known as the YouRock
program.
It started with a challenge from
Greater Media Philadelphia
Market Manager John Fullam.
He wanted each station in the
Philadelphia cluster to come up
with innovative ideas that would
engage and connect listeners to
the station and with each other
through the ever-growing world
of digital and social media.
While attending a Pixies concert
at a local venue, WMMR-FM
Innovation Team member Nick
Murphy did what the vast majority
of concertgoers do. He snapped
a picture and tweeted it out to
his followers. The next day, he
received a direct message from
a website that saw his photo and
added it to an album along with
other concertgoers’ pictures. That’s
where the idea of YouRock was
born.
Through the power of social media,
WMMR-FM can now recap every
concert, event, festival, etc., without
leaving the building. Steve Meyers,
Greater Media Director of Digital
Strategy and Innovation Team
member, set out to find a service
that can help collect, record and
curate albums using fan images.
Cue in Livefyre.
Livefyre allows station staff to
tap into the endless number of
photos and videos being shared on
social media platforms. By utilizing
hashtags, keywords and location
searches, the program is able to
effortlessly find and record any
post within the parameters set. An
album is then curated and shared
with the station’s followers to
check out the story that they have
inadvertently contributed to.
WMMR-FM saw this as the perfect
way to say thank you to fans, while
also inviting nonlisteners to the
party.
top to bottom, This screen shot shows how the actual gallery is laid out for
each YouRock event. The page comprises listener-generated content—photos
from the Rise Against concert on October 1. / The collage above is the main
branding image for each gallery in the YouRock section at wmmr.com.
Greater Media Boston Partners with Jebbit
to Boost Digital Advertising Capabilities
Post-Click Engagement Expands Radio Advertisers’ Relationships with Listeners
Jebbit, the industry leader
for post-click engagement,
recently announced that it has
become the exclusive postclick engagement partner
with Greater Media Boston,
a privately held, premier
multimedia broadcasting
company with a who’s-who
client list of top advertisers,
including Dunkin’ Donuts,
Verizon, Procter & Gamble,
Nissan and Home Depot.
Greater Media selected Jebbit
to help deliver highly innovative
and results-driven digital media
success.
Greater Media Boston’s WMJXFM, WBOS-FM, WKLB-FM,
WROR-FM and WBQT-FM
clients now have exclusive
access to Jebbit’s marketleading technology, which
provides native and immersive
post-click experiences that
truly engage consumers.
Jebbit’s technology creates an
interactive, rewarding questionand-answer experience that
overlays their landing pages or
website. Engaging post-click
amplify brand advertisers’
digital campaigns. Nontechnical
personnel can quickly and easily
create engaging post-click
experiences that integrate with any
digital marketing channel.
experiences has become essential
for advertisers looking to build
awareness of the brand and guide
consumers further down the
purchase funnel.
“Post-click engagement is an
ideal technology for our radio
advertisers,” said Rob Williams,
Vice President and Market
Manager of Greater Media Boston.
“We see that engaging customers
after the click is rapidly becoming
popular among brands and we
are capitalizing on this trend to
better serve our listeners and our
advertisers. Jebbit’s reputation is
second to none, and we are excited
to be entering into this partnership,
which will bolster Greater Media
Boston’s digital advertising
proposition to our clients.”
Jebbit’s superior yet simple
platform gives Greater Media
Boston new capabilities to
A centralized dashboard and realtime analytics deliver the insight
and campaign control for Greater
Media Boston, allowing them to
optimize post-click activity to
amplify campaign results for their
advertisers. This ability to scale
digital advertising campaigns
after the click will let the company
attract new advertisers to their
digital channels.
“Greater Media Boston represents
many of the largest and most
popular brands, and we’re
honored to be their exclusive
post-click engagement partner,”
said Jonathan Lacoste, Jebbit’s
Chief Operating Officer. “Greater
Media’s adoption of Jebbit’s
platform demonstrates that postclick engagement is the future
of advertising, and consumers’
expectations are high when it
comes to digital brand experiences.
Post-click engagement engages
consumers personally and
effectively, resulting in much
improved results for advertisers.”
Interactive branded experiences
rather than standard landingpage forms that consumers
have learned to ignore are the
next wave for brands looking to
engage consumers. Post-click
engagement improves people’s
experience on a landing page
or website when they respond
to an ad such as display, native,
paid search, email or mobile.
Jebbit’s platform provides
unmatched post-click campaign
creation, implementation and
measurement, allowing brands
to adjust on the fly to maximize
consumer engagement. The
platform empowers advertisers
to introduce new products, build
awareness, drive leads, acquire
customers and provide more
opportunities for engagement.
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community
GIVING BACK
greater media
gives back to the
community
WMGK-FM’s John DeBella Hosts Concert for Teen Cancer America
Classic Rock 102.9 WMGK-FM
morning man John DeBella had
the honor of hosting a night of
nonstop hits from Roger Daltrey,
the legendary Who frontman,
and Joan Jett with her band, the
Blackhearts, on July 28. The
concert was held at the Verizon
Hall at the Kimmel Center in
Philadelphia, and the goal was to
raise money for the Who’s charity,
Teen Cancer America. Roger and
the folks at Teen Cancer America
delivered compelling speeches on
stage that really brought home the
reason they do what they do—teens
in the U.S. who have cancer have
no place that caters to their agespecific needs and they need one
to help them have a better chance
of a positive outcome.
Joan Jett and Roger Daltrey
turned in awesome performances,
bringing so much energy into the
venue. At one point, Joan even
joined Roger and his band on
stage for a rousing performance
of “Summertime Blues.” Tickets
and VIP packages were offered at
varying price levels, and allowed
for unique up-close-and-
personal opportunities with the
iconic Woodstock alumni. The
cause for such a celebration was
the creation of a Teen Cancer
wing at CHOP (Children’s
Hospital of Philadelphia). The
show raised more than $250,000
for the Teen Cancer America
cause.
WMGK-FM and Teen Cancer
America have been able to build
a great relationship over the past
two years. Roger Daltrey was the
honorary chairperson of the
2013 Classic Rock Art Show, and a
portion of the proceeds from all
art sales that year went to Teen
Cancer America. WMGK-FM
also worked together with TCA
for the first MG5K Walk and Run,
which also raised money for the
cause. WMGK-FM relishes the
opportunity to join forces with
such a great organization, and
hopes that TCA continues to
reach its goal of helping hospitals
meet the specific needs of teens
with cancer, giving them the very
best chance of a positive outcome
both physically and emotionally.
clockwise from top left,
WMGK-FM’s John DeBella (center)
backstage with Roger Daltrey and
Joan Jett at the Concert for Teen
Cancer America
Joan Jett and the Blackhearts at last
summer’s benefit concert
Roger Daltrey takes the stage.
WMGK-FM’s John DeBella addresses
concertgoers at the Kimmel Center
before the Concert for Teen Cancer
America.
Creole Girl Gala:
WRAT-FM Joins Jersey Shore Community to Aid Longtime Friend of the Station
By Doug Sjonvall Promotions and Marketing Director, WRAT-FM
Working in radio is awesome. I
love what I do at The Rat here at
the Jersey Shore. I get to award
trips to listeners, and every trip
has a backstory. Recently we gave
away a trip to New Orleans for the
Voodoo Fest, featuring Foo Fighters.
In conversation while making the
arrangements, the winner told
me how timely the trip was. In the
course of one year she got divorced
and lost her job. This trip saved
her year and gave her a muchneeded opportunity to escape.
That is just one example, but it’s
winners like that that make what I
do worthwhile.
Of course we do so much for
the entire community. Raising
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The WRAT-FM Plunk for Prizes
game was part of a communitywide effort to help a Jersey Shore
restaurateur, a longtime friend of the
station, in her battle against cancer.
money for local charities, filling
50-foot tractor-trailers with food
and clothes for the needy, and
being a part of committees for
black-tie fundraisers—it’s all very
heartwarming and rewarding.
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But here’s what I love best—the
ability to make a visible difference
in someone’s life. Twelve years
ago we coordinated a volleyball
tournament to raise money to help
a little boy in Asbury Park get a
liver transplant; in my first month
here, P.M. Driver Steve Hook and I
spent four days and three nights on
top of a 50-foot billboard to raise
$20,000 to keep a women’s shelter
open.
More recently, we got to help out
a friend. Local restaurateur and
friend of the station Tracie OrsiGodier has been affiliated in some
way with WRAT-FM for 17 years.
Whether she was challenging one of
our jocks to an étouffée cook-off,
providing us with gift certificates
to her Rajin’ Cajun restaurant for
giveaways, or simply hanging out
with the staff, she was always there.
On a personal note, she is one of
the first people I met when I first
started working here 18 years ago. I
was helping out on the late shift one
Sunday night. Not too familiar with
the area and being quite hungry,
I dug through the desk drawers in
the studio looking for a takeout
menu. I found one for Rajin’
Cajun in Belmar, NJ. One of the
items sounded yummy so I called to
order. When a woman answered,
I gave my order and she paused
... “What menu are you looking
at?” she asked, “What color is it?”
Continued on next page
I said, “It’s green.” “We haven’t
had that dish in a long time, that
menu is 5 years old. Hang on, I’ll
bring you something.” Next thing I
knew, she showed up at the station
with a takeout container. When I
offered a tip, she refused, saying
she was the owner and there was
no need to tip. She hung out for
a little bit as we chatted in between
switching CDs from Metallica to
Aerosmith, and a friendship was
born. Through the years we at
the station remained customers
(best Cajun food I’ve ever had).
Tracie and I served together on the
Belmar Chamber of Commerce
and she provided thousands of
dollars in gift certificates to be used
as qualifier prizes for several New
Orleans trip giveaways. She got to
know the staff well, even publicly
challenging our resident “certified
chef,” southerner Steve Hook,
to an étouffée cook-off. (It never
happened—Steve Hook didn’t want
to risk his ego!)
We fell out of touch for a while. Life
gets in the way ... family, work, etc.
Then I got a call from her husband.
Tracie had been diagnosed with
stage-four cancer and a benefit,
Creole Girl Gala, was being organized
for her on November 2 at one
of the biggest clubs on the Jersey
Shore, The Headliner. The Rat
jumped on board immediately,
donating prizes, running PSAs to
help get the word out and having
the majority of the full-time
personalities attend.
Upon arrival, we were amazed:
The line wrapped around the club!
For $20 at the door, patrons got
live music and a buffet of food
donated by the biggest restaurants
in town. After finally making our
way in, we realized, we can’t move!
When you walked in and saw the
sea of people, a majority of them
familiar faces, all coming together
in support of this one individual,
you couldn’t help getting choked
up. Anyone and everyone in the
community surrounding the station
and beyond was there: business
owners, dignitaries, local residents,
but no other radio station. And as a
local station in the community that’s
a part of all this, it solidifies the
reason why we do what we do. There
are MDA benefits, MS benefits, and
March of Dimes benefits probably
every day—all great charities, all
raising money for research. And
we support as many as we can. But
when it’s hyperlocal like this, seeing
this kind of turnout, seeing where
the money is going, this is why I
enjoy doing what I do.
We play a game called Plunk for
Prizes at our happy hours, street
fairs and festivals to raise money
for charities. People try to drop
a quarter into a shot glass that is
submerged in a fish tank filled with
water. All the money is donated
to a local charity. For Tracie, we
managed to raise almost $1,000
within four events. The day after
I spoke with her husband (and at
that time they still hadn’t finished
counting or collecting all the
donations), they were up to just
over $36,000!
From touching lives like Tracie’s
to a simple thank you and a smile
from a listener picking up a prize
at the station is, again, why I love
what I do.
Greater Media Detroit: Helping Inspire the Next Generation of Broadcasters
Greater Media Detroit team
members were out in force and
ready to help young broadcasters
at the Broadcasting Career
Builder Conference (BCBC)
presented by the Michigan
Association of Broadcasters
Foundation on November 7.
clockwise from top left,
GMD Director of Internet Operations
Chris Brunt coaches students during
a session on writing for a multimedia world.
WRIF-FM Marketing Director Ken
Wasilewski listens to a student during a speed-mentoring session.
WCSX-FM PD Jerry Tarrants interacts with a student during a speedmentoring session at the Broadcasting Career Builder Conference.
BCBC was created more than
nine years ago as an outreach to
students and young professionals
considering a career in or
growing their knowledge of the
broadcasting industry.
Held at Lansing Community
College in Lansing, MI, the
BCBC drew more than 160
students and young professionals
from around the state for this
one-day educational conference.
What makes BCBC unique is the
one-on-one time participants are
afforded with leaders in the TV
and radio industries.
Greater Media Detroit’s presence
was visible in several areas of the
event.
WCSX-FM Program Director
Jerry Tarrants, WRIF-FM Senior
Account Manager Kathy Flesher,
WRIF-FM Afternoon Drive
GMD mentors (l-r, front row) Meltdown, Kathy Flesher, Jerry Tarrants;
(back row) Ken Wasilewski at the
Broadcasting Career Builder Conference
Host Meltdown and WRIFFM Marketing Director Ken
Wasilewski helped kick off the
morning as part of two, one-hour
sessions of speed mentoring.
Dozens of students had the
opportunity to spend five minutes
with Greater Media Detroit team
members and other broadcasters.
Their mission was to get advice
from broadcast professionals
and pick up pointers from those
already on their career path.
Chris Brunt, Director of
Internet Operations for Greater
Media Detroit, joined Jennifer
Williams, Greater Media
Director of Interactive Marketing
and Michigan Association of
Broadcasters Treasurer, to
host a breakout session, The
WRITE Way, for students on
understanding the importance
of being able to write for a
multimedia world. With a focus
on honing one’s abilities to storytell across multiple platforms
using the written word, Brunt
and Williams led a group-writing
exercise with more than 50
students.
joined students for lunch,
providing another chance to
answer questions from this
talented up-and-coming group of
broadcasters.
Greater Media Detroit is proud to
lend its support to the Michigan
Association of Broadcasters
Foundation for the BCBC and
their events, which are designed
to encourage the brightest, most
creative and energetic students to
choose broadcasting as a career.
The learning continued outside
of the workshops as Greater
Media Detroit team members
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Radio 92.9 FM
AGAIN PARTNERS WITH SALEM’S
HAUNTED HAPPENINGS TO OFFER REVELERS
A WICKED GOOD TIME
Radio 92.9 FM once again
descended upon Salem, MA,
for its annual Haunted Happenings
celebration on Halloween night.
This year the station was able to
expand the beer garden, leading
to an event record with both
one-day beer sales and attendance.
The main stage, hosted by Jason
Rossi, rocked harder than ever
and featured local favorites Dan
Masterson, Ross Livermore Band,
and Arms and Ears and closed with
Spike the Punch.
Per tradition, DJ Petro had the
beer garden rocking more than
ever. With the additional space
the party inside the garden was a
memorable one, packed to the
brim with people in every costume
imaginable. This event continues
to grow each year. Radio 92.9
FM, the exclusive radio partner of
Haunted Happenings, is excited to see
what spooky excitement next year
will hold!
clockwise from top left,
The crowds keep flocking in.
Radio 92.9 FM is on hand as Halloween revelers jam Salem, MA, for the
annual Haunted Happenings.
The patio of the Radio 92.9 Shock
Top Beer Garden is packed.
WCSX-FM’s 2014 Stone Soup Project
Cruises to Finish Line
The name “Stone Soup” is often attributed to a fable about a hungry
soldier who started with nothing more than a pot, some water and a
stone, and with a little help from other hungry folks was able to create
something more substantial that everyone could enjoy.
This year, WCSX-FM along with Advance Auto Parts, Holy Cross
Children’s Services and other sponsors restored a 1970 Firebird, whose
color scheme was voted on by listeners. The project started with a shell
of a Firebird in January and was started up for the first time in August
at Vinsetta Garage restaurant for the big cruise on Woodward.
Raffle tickets were sold at $10 each (8,200 tickets were sold).
Throughout the restoration the Stone Soup Project Firebird made
appearances at sponsor locations and at major events, including the
Detroit Grand Prix, Arts Beats and Eats, and all the summer cruises. On
September 4 Pat Devries from Ira, MI, was selected as the lucky winner.
She won this amazing 1970 Firebird with just one $10 raffle ticket!
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WCSX-FM’s Trudy
Daniels and Jim
O’Brien broadcasting live from
Vinsetta Garage
for the cruise on
Woodward with
the Stone Soup
car.
The 1970 Firebird
finished and
ready to be
raffled at the
Finals Party
97.5 FM The Fanatic Hosts Mike & Mike in the
Morning at Xfinity Live, Philadelphia
On Monday, November 10,
97.5 The Fanatic welcomed
Mike Greenberg and Mike
Golic of ESPN Radio and
97.5 The Fanatic’s Mike &
Mike in the Morning as they
broadcasted their show at
Xfinity Live in Philadelphia.
Mike & Mike were in town
for their annual football
tour and started a long day
of tailgating and football
Monday madness for
Eagles fans leading up to
the Monday Night Football
game versus the Panthers.
They were joined on set by
ESPN national correspondent
Sal Paolantonio, former
Pennsylvania Governor Ed
Rendell, an early visit by
Santa Claus, the Eagles Pep
Band, and hundreds of rowdy
Eagles fans.
Mike & Mike in the Morning
is heard nationally from 6 to
10 A.M. EST every Monday
through Friday. The broadcast
was also simulcast on ESPN2
and ESPN Radio.
97.5 The Fanatic kept the
party going from Xfinity Live
following Mike & Mike with
broadcasts by Harry Mayes
and Brian Westbrook, The
Jon & Sean Show, and Mike
Missanelli.
WRAT-FM Searches for
2015 Rat Rock Calendar Cover Girl
The search was on again
for 12 lovely ladies to grace
the pages of the 2015 Rat
Rock Girl Calendar and one
ultimately to win the title of
Rat Rock Calendar Cover Girl.
More than 100 girls submitted
photos in hopes of being
selected for the public-voting
round. Judges selected
35 entrants, who then had
their pictures posted on
the WRAT-FM website. For
two weeks listeners were
encouraged to go to ClubRat
at WRAT.com and vote for
their favorites. This helped the
station’s database jump by
600 members in the process.
Once the voting was closed
and the votes were tallied,
the 12 calendar girls were
announced on October 14.
Each girl who made it to the
final 12 had a photo shoot.
Listeners were encouraged
once again to vote for the one
they feel should be crowned
Rat Rock Calendar Cover
Girl. In addition to being on
the cover, the winner also
gets $5,000 and another
professional photo shoot.
Kim, the
2015 Rat
Rock Calendar Girl,
makes an
appearance at
the Jersey
Shore’s
legendary Stone
Pony.
2015 is the third year for the
calendar. The idea originated
from the Rat Rock Girl Search,
which generated so many
great entries that the station
decided that rather than
picking just one girl, why not
12? Layer in multiple sponsors
and someone in-house to
design it (Annie Rodriguez),
and the Promotions Team
has a great giveaway for
events, the station has a
great spokesperson, and the
website statistics see a great
jump.
The calendar was kept
relevant by sending out Rat
Rock Calendar Girl e-blasts
twice a month. The blasts
touched on upcoming station
events, drove people to one
of the girls’ web page at the
Rat website, and included the
sponsors’ links and logos but
always included a picture of
the girl of the month that may
not be in the calendar, nor on
the web page.
MAGIC 98.3 FM’s
Listeners Do the
DDance for Dark Roast
above,
Mike Greenberg (l) and Mike Golic
live in Philly at Xfinity Live
bottom right,
Mike & Mike in the Morning with Sal
Paolantonio
MAGIC 98.3 FM’s DDance
for Dark Roast social media
contest asked fans to show
their boldest, smoothest
dance moves for the chance
to win $5,000 and free
Dunkin’ Donuts Dark Roast
Coffee for a year! MAGIC
98.3 FM’s Debbie Mazella
stepped into the excitement
with some dance moves of her
own caught on our very own
studio camera. The promotion
WMGQ-FM Afternoon Host
Debbie Mazella in the studio
with her Dunkin’ Donuts Dark
Roast Coffee
was all part of National
Coffee Day, held on Monday,
September 29, to help Dunkin’
Donuts celebrate the holiday
and its new Rainforest Alliance
Certified Dark Roast Coffee
in bold and exciting new ways.
Catch the full video online at
Magic983.com.
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music
the music that makes
greater media
MUSIC AT GREATER MEDIA
LOOK
WHAT’S HAPPENING
2014 Radio 92.9 FM Copley
Concert Series: Bigger and Better
RADIO
92.9 FM brought its Copley Concert Series to life this
summer. The series consisted of three free shows, each taking place
on a Thursday evening in Copley Square Park. Thousands of Boston’s passionate music fans flocked to the park for each night of free
music.
The crowd waits to see Dirty Heads at Copley Square.
July 17 marked the kickoff of the series, headlined by Tennessee
rockers J. Roddy Walston & The Business. The band’s third album,
Essential Tremors, has had great success with the alternative format
with both the first and second singles, “Heavy Bells” and “Take It as It
Comes.” Acclaimed Boston artists Sarah Blacker and Air Traffic Controller, both currently receiving national attention, opened the show.
On August 21 Dirty Heads took the stage. Offering a perfect vibe for
the summer, Dirty Heads have made waves in alternative music. With
multiple top 20 alternative songs and with the reputation of being
a great band to see outdoors on a summer night, the show drew a
record number of attendees to Copley Square Park. Popular Boston
act the Adam Ezra Group warmed up the stage for Dirty Heads.
Vance Joy closes out the night in Copley Square.
J. Roddy Walston & the Business take the stage in
Copley Square.
Australian singer-songwriter Vance Joy closed the series on September 11. “Riptide,” his current single, has quickly grabbed the attention of tastemakers and consumers, especially after appearing in
a national television commercial for GoPro. The song was glued to
the top of the alternative charts and has now crossed over to AC.
Local acts A.J. Edwards & the List and The Naked Stills opened for
Vance Joy.
Sponsors for the 2014 Copley Concert Series included Dunkin’ Donuts, Massachusetts Air National Guard, Polar Beverages, Matlaw’s,
Heineken, Sports Authority, Xfinity, Boston Magazine, The Boston
Globe, Parkway Cycle Boston, Smart Car, Vivint Solar, Spot Parking
and more. This marks the second year that Radio 92.9 FM presented
free shows at Copley, after finding great success in 2013 when Panic!
at the Disco performed. Radio 92.9 FM is eager to expand the series
even more next year.
Continued on next page
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COUNTRY 102.5 FM
WKLB-FM’s Rockin’ Country Music Series Continues
with National Country Recording Artist Hunter Hayes
Country 102.5 FM’s Rockin’ Country Music Series made history on
Wednesday, October 1, at House of Blues Boston, where country star
Hunter Hayes took to the stage to headline a very special benefit show
that raised more than $40,000 for Floating Hospital for Children at
Tufts Medical Center. This was a record-setting amount in the series’
four-year history, and benefitted a terrific local cause.
The night began with some very entertaining artist interviews with John
“JW” Willis from the morning show. Hayes and show opener Dean
Alexander hung in the private Foundation Room with JW to talk about
music, life on the road, and playing this show for the kids at Floating
Hospital for Children. Some lucky listeners were treated to a meet and
greet with the artists, including very special meetings between Hayes and
a couple of Floating Hospital patients. The all-ages show that followed
was full of energy from Country 102.5 FM listeners all enjoying an
electric country show in the heart of Boston!
Clockwise from far left, Hunter
Hayes takes to the stage at the
House of Blues for the Country
102.5 FM Rockin’ Country Music Series. / Morning Show Host JW talks
backstage with Dean Alexander.
/ A check from the concert
proceeds was presented to Floating Hospital for Children at Tufts
Medical Center: (l-r) Sarah Lyons of
Floating Hospital, Promotions Director Dawn Santolucito, Dr. Mark Vecchiotti of Floating Hospital, Music
Director Ginny Rogers and Morning
Show Host JW. / Dean Alexander
opened the show with a rockin’ set.
Rock Legend Bob Seger Helps Detroit Firefighters Replace Stolen Saws
For the second time in under two
years, Detroit Ladder Company 22
recently had two saws stolen. The
tools are used to breach roofs to
let the heat out during a fire. The
chainsaw and K-14 saw, each worth
about $2,000, were stolen from
the truck while the firefighters were
engaged in fighting a fire.
94.7 WCSX-FM’s Trudi & Jim
from Classic Rock mornings
were very upset when they heard
about what had happened. “These
saws are used to save lives,” said
Jim O’Brien. “We need to do
something.”
Pictured is one of the two saws in
the studio. Rock legend Bob Seger
stepped up to replace the saws.
The original saws that were stolen
from Detroit Ladder Company 22
After Jim & Trudi got off the air,
they called their friend, Bob Seger,
to donate an autographed guitar to
help raise funds for the firehouse.
The Detroit rock legend did
something even better: he offered
to buy new saws!
Continued on next page
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music
the music that makes
greater media
MUSIC AT GREATER MEDIA
WRIF-FM Hosts Riff Session with Slash
WRIF-FM has hosted a number of
Riff Sessions, where listeners have
the opportunity to see a big act in
an unplugged and intimate setting.
And nothing is bigger than getting
to see a guitar legend up close
and personal. On September 8,
a small group of listeners had that
opportunity as WRIF-FM brought
Slash in for an acoustic set to 5th
Avenue Bar in Royal Oak, MI.
Over the course of a few weeks,
listeners had their chance to win
tickets to see Aerosmith and Slash
at the DTE Energy Music Theatre
in Independence Township, MI,
plus each winner got a special
bonus … passes to a Riff Session
with Slash. At the session they had
the opportunity to see Slash, along
with Myles Kennedy, perform hits
such as Velvet Revolver’s “Fall to
Pieces” and Guns N’ Roses’ “Sweet
Child O’ Mine” acoustically.
Following the performance, all the
winners had the opportunity to
meet the man and take photos with
him. For the listeners who didn’t
have the chance to attend, WRIFFM broadcasted the entire acoustic
Riff Session on the air that same
afternoon.
clockwise from left,
Slash soloing at WRIF-FM’s Riff Session
Slash and Myles Kennedy performing
for Riff listeners
Slash and Myles Kennedy live at
WRIF-FM’s Riff Session
WJRZ-FM Presents Berkeley Sounds of Summer Concert Series
For 15 years, 100.1 WJRZ-FM and
Berkeley Township Recreation have
teamed up to bring the community
the Sounds of Summer concert series.
Throughout the summer, free
concerts are held at Veterans Park in
Berkeley Township, NJ. Thousands
of people from all over the area
bring lawn chairs and blankets to
enjoy the festivities. Taking the stage
are popular cover bands such as
Almost Queen, Hotel California,
Radio Nashville and more! The
biggest night is always when The
Duprees perform.
The festivities include a car show,
local vendors, and of course WJRZFM to entertain the crowd
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PD/Afternoon Drive Host Glenn Kalina
takes the stage at the Berkeley, NJ,
Sounds of Summer concert series.
The Duprees perform.
WJRZ-FM’s Glenn Kalina interacts
with the crowd.
The WJRZ-FM mascot gets ready to
fire his “world-famous” T-shirt slingshot
2 014
between sets. 100.1 WJRZ-FM’s
Program Director and Afternoon
Drive Host Glenn Kalina takes the
stage and walks through the crowd
to play “TV Show Song Trivia.”
A clip of the opening song from
a famous TV show plays and the
person must guess it to win a prize.
Right before the main act takes
the stage, the JRZ mascot pops out
of the JRZ van with his “worldfamous” T-shirt slingshot and
fires WJRZ-FM T-shirts into the
crowd! The Berkeley Sounds of Summer
concert series has always been a
great event for WJRZ-FM, one
the station is proud to have been
involved with for the past 15 years.
Continued on next page
Music Director and Midday Host
Terrie Carr with Buckcherry at
WDHA-FM’s studio in Cedar
Knolls, NJ
WDHA 105.5 FM
Live from Studio D
You never know who’s going to be hanging out in Studio D!
These past few weeks we’ve had:
below,
WDHA-FM’s Terrie Carr with members of
Charm City Devils
below,
WDHA-FM’s promo team members Mike
Bufis, Mike Georgetti and John Hodorovych
with Theory of a Deadman
top to bottom,
WDHA-FM’s John Hodorovych, Terrie Carr
and Curtis Kay with Kyng / WDHA-FM’s
Terrie Carr with Pistol Day Parade
Continued on next page
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music
the music that makes
greater media
MUSIC AT GREATER MEDIA
Philadelphia Area Doctors Rock Keswick Stage with WMGK-FM
Five bands, each containing at
least one local doctor, rocked the
stage at the Keswick Theatre on
Thursday, October 16, for the 3rd
annual WMGK-FM Rock MD Finals
presented by Cancer Treatment
Centers of America (CTCA) in
Philadelphia. The five finalists
competed to win a $2,000
donation to their charity of choice,
free recording time at Philly Sound
Studios, and the illustrious title,
Rock MD Champion.
Classic Rock 102.9 WMGKFM’s Andre Gardner hosted the
festivities and a panel of three
celebrity judges scored each band
on three different criteria. The
band with the highest score on
the judges’ scorecards was deemed
Rock MD Champion. The five
finalists played to an enthusiastic
crowd and a panel of three celebrity
musician judges (drummer David
Uosikkinen of the bands The
Hooters & In the Pocket; Dave
Kinchen, reporter, Fox 29 News;
and Philly’s blues rock legend
Tommy Conwell) at the Keswick
Theatre in Glenside, PA.
The Rock MD competition was
created to unite like-minded
physicians who share the belief that
the power of music can uplift and
inspire, even in the most difficult
circumstances.
“There are several great parallels
between music and medicine,
including the ongoing desire to
nurture a skill, push yourself to
be better, and work with a team in
creative pursuits—whether on a new
song or management of a complex
case,” said Dr. Steve Standiford,
a pianist and Chief of Staff and
Surgery at CTCA in Philadelphia.
“During the three years that CTCA
and WMGK have partnered on the
Rock MD competition, it has become
clear that Philadelphia is not only
a hub for health care innovation,
it is home to many physicians with
incredible talents beyond the exam
room and hospital.”
WMGK-FM and CTCA put the
following call out to doctors in the
tristate area: “If you’re a doctor
and you play an instrument or if
you’re in a band, we want to hear
your music and we want you to
enter the WMGK and Cancer
Treatment Centers of America
Rock MD competition.” After
receiving scores of online and
mail-in entries, WMGK-FM and
CTCA staff members narrowed the
submissions to five finalists.
In addition to hearing the roar
of the crowd on October 16,
the bands also heard their voices
and their music in commercials
running on WMGK-FM. After
being selected as a finalist, a doctor
from each band was able to record
a commercial featuring their
band’s music as well as information
about the Rock MD Finals event at
Keswick Theatre.
Rightback, headed by Dr. Jeremy
Jaffe, played an awesome set and
emerged victorious. The band
donated their $2,000 winnings
to two charities, Juvenile Diabetes
Research Foundation and
American Heart Association.
The bands competing were:
Shadow Merchant, featuring Drs.
Sean Reiter and Paul McGinnis
Rightback, featuring Drs. Jeremy
Jaffe and Bob Wasserman
Runnin’ Late, featuring Dr.
George Zlupko
Smooth Landing, featuring Dr.
Howard Press
The Preps, featuring Dr. Erik
Schwenk
WROR-FM Unveils The World’s Greatest Christmas Album
Coming to a store near you, well,
probably not, but you can get it on
the Interwebs at wroronlinestore.
com: The World’s Greatest Christmas
Album, the 52 percent new CD from
The Loren & Wally Morning Show!
Classics include “Wally’s Tiffany’s
Story,” “Beginning to Look a Lot
like My Sister” and “Fromunda
the Elf’s Naughty Night before
Christmas,” as well as soon-to-be
classics, “Dominick the Bookie,”
“’Twas the Night beer-fore
Christmas” with Samuel Adams
Beer founder Jim Koch, and “All
I Want for Christmas Is Ewe” by
the Men from Maine Singers.
Somehow even though we give this
stuff away for free every weekday
morning, people are still looking
to buy it! Maybe it’s for the fantastic
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CD artwork? This one even comes with a special
surprise under the disc (see photo)! A portion
of the profits will be donated to Christmas in the
City, a 100 percent volunteer organization that
provides “The Best Day of the Year” for thousands
of children and parents from homeless shelters in
the Boston area.
Continued on next page
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WDHA-FM Presents Two Legendary Acts in New Jersey
This September, WDHA-FM had
the unique opportunity to welcome
multiple legendary acts as they came
to New Jersey.
The next week, WDHA-FM was
back on the road as WDHA-FM
presented Tom Petty and the
Heartbreakers at the PNC Bank
Arts Center in Holmdel, NJ. The
station took over the venue with
games and prizes on the front lawn
and a live broadcast from the main
plaza. Steve Winwood opened the
night, and then Tom Petty and
the Heartbreakers came out and
performed a huge set that included
all of their biggest hits.
First was WDHA-FM’s Rock the Rock,
which featured Aerosmith and
Slash. For three months leading
up to the show, WDHA-FM ran
exclusive contests that included
meet and greets and front-row
tickets along with other perks just
for WDHA-FM listeners. The
concert drew a huge crowd to the
Prudential Center in Newark,
NJ, where WDHA-FM was
broadcasting live and playing games
in the plaza outside of the venue
leading up to the show. Slash took
the stage first, dazzling the crowd
and performing hits with singer
Myles Kennedy, including “You’re
a Lie,” “Sweet Child O’ Mine”
and “Paradise City.” Aerosmith
then took the stage for an electric
performance that included “Love
in an Elevator,” “Walk This
Way,” “Dream On” and “Sweet
Emotion.”
clockwise from top left,
WDHA-FM listeners before the
Aerosmith show
Aerosmith performing live at
WDHA-FM’s Rock the Rock
WDHA-FM’s Terrie Carr and Kim
Mulligan pose with listeners at the
Tom Petty show.
Tom Petty at WDHA Presents Tom
Petty and the Heartbreakers
WDHA-FM’s John Hodorovych, Curtis
Kay, Lindsay Klein, Rich Russo and
Mike Cocheo broadcast live from the
Prudential Center.
WJRZ-FM Leads Toms River Halloween Parade
and Kids Costume Contest
Late October can only mean
one thing at 100.1 WJRZFM: Halloween season. To
kick it off, 100.1 WJRZ-FM
led the 76th annual Toms River
Halloween Parade on October 25
in downtown Toms River, NJ.
It has been called the secondlargest Halloween parade in
the world with more than
10,000 spectators!
The WJRZ-FM on-air staff
went “somewhere over the
rainbow” and walked the
“yellow brick road” all the way
to the “Emerald City” and
then to the parade! Marie
Senkeleski (Promotions
Director) was Dorothy, Glenn
Kalina (Program Director and
Afternoon Drive host) was the
Tin Man, Matt Knight in the
Morning was the Cowardly
Lion, Ricky A (overnights) was
the Scarecrow and Lisa Anderson
(weekends) was the Wicked Witch
of the West!
clockwise from top left,
The 100.1 WJRZ-FM staff channel Oz: Weekend Host Lisa Anderson (Wicked
Witch), Promotions Director Marie Senkeleski (Dorothy), Program Director/
Afternoon Drive Host Glenn Kalina (Tin Man), Overnight Host Ricky A
(Scarecrow) and Matt Knight in the Morning (Cowardly Lion)
100.1 WJRZ-FM’s Glenn Kalina with the costume contest winners
The crowd at 100.1 WJRZ-FM’s Kids Costume Contest
On the eve of Halloween,
WJRZ-FM had listeners and
their favorite little goblins all
dressed up for Halloween. 100.1
WJRZ-FM’s Kids Costume Contest
took place on October 30 at the
Ocean County Mall in Toms
River. There was a mall-wide
trick-or-treat, professional
Halloween pictures, and arts
and crafts for the children. At
6 P.M., it was time for the Kids
Costume Contest hosted by 100.1
WJRZ-FM’s Glenn Kalina.
Every child and guardian who
registered were able to walk
across the stage to show off
their costumes. Our secret
judges rated the costumes for
each category from 1 to 5,
with 1 being great and 5 being
super-great! There were three
categories: Best, Most Creative
and Spookiest.
100.1 WJRZ-FM’s staff on the float in the annual Toms River Halloween Parade
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Riff2 Detroit
Looks Back at
Very Successful Year
Forest Festival in Rothbury, MI.
Riff2 Detroit, 101.1 WRIFFM’s alternative HD2 station,
has been making waves in the
Motor City over the past year.
The station features a full lineup
of local DJs along with multiple
specialty shows, ranging from
heavy metal and new music to
local music, “nerd” talk and pop
culture.
A main focus for Riff2 is
supporting local musicians,
artists and products. Riff2’s
first major event took place
in November 2013 when they
teamed up with former Detroit
Lion Nate Burleson to help
support his Detroit-based
clothing line LionBlood.
Burleson hosted an autograph
signing at Bonnie & Clyde,
a local boutique, for Small
Business Saturday, and Riff2
hooked up a listener with a free
LionBlood T-shirt.
In 2014 Riff2 gained even more
exposure locally and across
the nation by covering some
of the biggest music festivals
around. The station was an
official partner for Detroit’s
Movement Electronic Music Festival on
Memorial Day weekend, where
they gave listeners the chance to
win tickets, and the Riff2 logo
was featured in the weekend
guide and on the Movement
banner in front of more than
107,000 people. The station
was also granted access to cover
the festival—shooting photos
and hosting interviews with the
performers. But Movement was
just the beginning. In June
some of the Riff2 staff traveled
to Manchester, TN, to cover the
Bonnaroo Music and Arts Festival, and
later that month they hooked up
listeners with tickets to the Electric
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Things didn’t slow down during
July. The station covered the
Common Ground Festival in Lansing,
MI, Mayhem Fest at DTE Energy
Music Theatre in Clarkston, MI,
and wrapped up the summer in
August at Perry Farrell’s annual
Lollapalooza festival in Chicago. The
final summer hurrah for Riff2 was
hooking up another lucky listener
with tickets to Chicago’s Riot Fest and
Carnival.
After a busy summer, Riff2 went
a step further with the addition of
two local talk shows. NerdRadio
and The Reveal began in October.
NerdRadio is hosted by Riff2 DJs
Chuck Bean and Jefferson Moore
every Wednesday night; they talk
about anything and everything
nerd related—from comic books
and video games to sci-fi and
more! They’ve already managed
to cover one of Detroit’s biggest
Comic-Cons and are rapidly gaining
listeners. The Reveal takes talk
radio in another direction on
Thursday nights with WRIF-FM’s
midday host Anne Carlini and
weekend/Riff2 DJ Jade Springart.
The ladies meet each week to
give their views and opinions on
everything from music news and
celebrity gossip to pop culture and
sports.
2014 was a great year for WRIF’s
HD2 station, and with HD radio
becoming standard in new cars, the
staff is very excited to see what 2015
will have in store. Riff2 is quickly
becoming Detroit’s Number 1
alternative HD station!
NerdRadio Host Chuck Bean with
fellow nerds at Detroit’s anime
convention, Youmacon 2014
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Riff2 DJs Ric Pruneda, Emily Hillier, Jade Springart, Erik Aratari
and Chuck Bean with former Detroit Lion Nate Burleson at
Bonnie and Clyde in Clarkston, MI, for an autograph signing and
LionBlood clothing-line launch.
Inside the Circle Pit Host Erik
Aratari on stage at Mayhem
Fest 2014 introducing Islander
Evening DJ Lynn Koon
backstage at Lollapalooza
interviewing Johnnyswim
Riff2’s Program Director Jade
Springart pointing out the
Riff2 Logo on the welcome
banner for Detroit’s 2014
Movement Electronic Music
Festival
Making Magic in Boston
MAGIC 106.7 FM Supports Breast Cancer
Awareness Month
MAGIC 106.7 FM Helps Raise Awareness
for Suicide Prevention
On Sunday, October 5, MAGIC 106.7 FM’s Candy O’Terry
and Kim Khazei from 7News hosted the 22nd annual Making
Strides Against Breast Cancer walk at Boston’s Hatch Shell.
The attendance this year was amazing, with more than 40,000
walkers; an estimated $3 million was raised in a single day to
benefit the American Cancer Society.
Morning Magic’s David O’Leary is chair of the Boston chapter
of the American Foundation for Suicide Prevention. He hosted
one of the seven area walks to raise awareness about suicide
prevention and mental health issues. These events, held in
Boston during October, brought together 2,500 walkers and
raised $300,000 to benefit this very worthy cause.
MAGIC 106.7 FM’s David O’Leary with his group of walkers
Halloween on the High Seas with Disney
MAGIC 106.7 FM APD Morgan Prue (l-r), Morning Magic’s Candy O’Terry,
Boston Mayor Marty Walsh, 7News’s Kim Khazie and MAGIC 106.7 FM
General Manager Mary Menna
MAGIC 106.7 FM’s Tina Gao and Hot 96.9 FM’s Bobby Blaze
previewed the Disney Cruise Line; then the stations each gave
away a trip to a family to enjoy their own Disney experience.
Zombies Invade Greater Media Boston
Fright Fest at Six Flags New England stopped by to “zombify”
some of the staffers at Greater Media Boston. Those who dared,
like MAGIC 106.7 FM personality Tina Gao, took the challenge
and got their scare on.
Jennifer McGrath (l-r) and Kyle Croegaert from Six Flags, MAGIC 106.7 FM
General Manager Mary Menna, and Will Munro from Six Flags. The cute
zombie in the middle is MAGIC 106.7 FM Personality Tina Gao.
With Halloween Minnie Mouse are MAGIC 106.7 FM’s Tina Gao and Hot 96.9
FM’s Bobby Blaze.
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WMMR-FM’s Preston & Steve’s Zombie Wake-up Call Is the Real Deal
Halloween brings goblins and
ghouls, hayrides and haunted
houses. Millions of people
each year voluntarily get scared
out of their wits for the thrill
and excitement of the holiday.
At least they have some control
over the matter, right? After
all, they’re choosing to be
frightened. What would be
scarier? Maybe an unexpected
nightmare where you lack the
power to fight back or run?
What about waking up from
that deep sleep and being
fooled into thinking those
monsters under your bed are
real?
To test the hypothesis, on
October 2, 93.3 WMMRFM joined forces with Terror
behind the Walls at Eastern State
Penitentiary, a top-ranked
haunted attraction situated
in a real abandoned prison
in Philadelphia that many
believe to be haunted. (If you
listen closely, you can hear Al
Capone enjoying a sandwich.
Capone’s cell reportedly
boasted oriental rugs, fine
furniture and a cabinet radio.)
WMMR-FM’s The Preston and
Steve Show solicited listeners
to nominate their oblivious
friends, family members
or significant others to be
awakened by zombie prisoners
(actors from Eastern State
Penitentiary) live on the air.
While waking “anti-morning
people” in the past with bands
playing loud instruments or
even with beautiful women,
Preston and Steve’s Zombie Wake-up Call
was the most intense.
above, WMMR-FM’s Preston and Steve Show teamed up with actors from
Terror behind the Walls at Philadelphia’s Eastern State Penitentiary,
a popular haunted house attraction, to awaken unsuspecting sleepyheads
with zombies at their bedside!
The initial annoyance of being
awakened was followed by the
horror of not knowing what
was happening or what was real.
Some froze, others tried to run
to freedom, while one poor
soul was handcuffed to a zombie
prisoner. There was no time to
think or do anything, not even
to change clothes or put on
clothes! Eventually, the victims
realized that their “friends” had
planned for this intrusion. A
sick joke? Maybe. But it was also
very entertaining for the entire
Delaware Valley.
WCTC-AM Tests Fans’ Trivia Skills at Pigskin Party
drinks, with the patrons in
a fast-paced battle of wits
against the Baron himself.
The Pigskin Party kept the
patrons guessing about
the next question and gave
away the sports-fan gear
they need for the Rutgers
season.
Taking the party to the
people is what WCTC-AM
was all about every Thursday
night prior to Rutgers
University home football
games. During these weeks,
WCTC-AM Program Director
and Morning Man Bert Baron
hosted trivia questions for
patrons and Rutgers fans
alike at some of Central
Jersey’s best sports bars,
with the winners scoring
great Rutgers and Miller
Lite memorabilia, including
tickets to upcoming home
games.
WCTC-AM/WMGQ-FM Sales
Assistant Amanda Barone (l-r),
WCTC-AM’s Bert Baron and WCTCAM/WMGQ-FM Promotions & Event
Coordinator Chris Moore
Each Miller Lite-WCTCRutgers Football Pigskin
Party offered two hours of
football, fun and Miller Lite
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Miller Lite Model Maggie, trivia winner,
Miller Lite Model Alissa and WCTC-AM PD and Host Bert Baron
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Philadelphia 76ers Renews Broadcast Partnership
with 97.5 FM The Fanatic
Radio Network as part of a
multiyear agreement.
97.5 FM The Fanatic
Will Also Air Unique,
Multiplatform Shoulder
Programming
The Philadelphia 76ers
recently announced the
team has renewed its
broadcast partnership
with 97.5 FM The Fanatic,
which will return as the
flagship station of the Sixers
The partnership will
include a number of
unique elements designed
to provide Sixers fans
with news, updates and
information that expands
beyond the game
broadcasts, pregame show
and 30-minute postgame
show. The Sixers and 97.5
The Fanatic will create
multiplatform shoulder
programming that will
include 10 one-hour Sixers
shows throughout the
season, a “Player Diary”
feature, and a “Call of
the Game” segment.
Additionally, there will be
an online “Get to Know
the Sixers” component
produced exclusively for
www.975thefanatic.com.
“We are excited to continue
to grow our partnership
with Greater Media and 97.5
FM The Fanatic,” said Sixers
Chief Executive Officer
Scott O’Neil. “We continually
strive to align ourselves
with properties that are not
only leaders in their field,
but also share our vision of
innovation, fan engagement,
and pride in our community,
all of which are qualities of
Greater Media.”
“We are proud to be the
radio home of the Sixers for
years to come,” said John
Fullam, Vice President/
Market Manager for Greater
Media Philadelphia. “We are
looking to increase the level
of fan engagement for this
storied franchise and believe
that Scott O’Neil, Sam Hinkie
and his team will continue
building the next big thing in
Philadelphia.”
Popular veteran Sixers playby-play announcer Tom
McGinnis returns for his 20th
season and will continue
his duties as the radio voice
of the team. Brian Seltzer
will be back for his second
year of pre- and postgame
coverage.
Country 102.5 FM’s First Monstah Bash Was Wicked Awesome
Brett Eldredge, aka The Caveman, on stage at the Wicked
Awesome Monstah Bash with his screaming fans.
The Country 102.5 FM Street Team hang with the
Brothers Osborne before the big show.
Brothers Osborne on stage
Country 102.5 FM Programing
and Promotions Staff with Brett
Eldredge before the Wicked Awesome
Monstah Bash on October 30 at
Boston’s House of Blues: Program
Director Mike Brophey (l-r), Music
Director Ginny Rogers, Promotions
Coordinator Scott Thompson, Brett
Eldredge, Promotions Director
Dawn Santolucito, Midday Host
Carolyn Kruse, Afternoon Host
Steve Kelly and Nighttime Host
Keith Stephens. Plans are in the
works for an even bigger bash next
year!
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snapshots
HALLOWEEN
1
4
1. The Production Department at
Greater Media Newspapers turned
into a cast of zombies for Halloween 2014. 2. WDHA-FM Music
Director and Midday Host Terrie
Carr and Account Executive Ellen Anapolle along with “Big Bad
Wolf” John Hodorovych. 3. Kristen
Herrmann dressed up for the East
Passyunk Halloween Parade and
hosted a dance party for the kids.
4. The Great Pumpkin Party at Boston’s Faneuil Hall hosted by 105.7
WROR-FM. 5. WROR-FM’s Eamon
playing Scary-oke for the limitededition Halloween costume T-shirt
at the Walk Now for Autism Speaks.
6. The Hot 96.9 FM family at Franklin Park’s Zoo Howl in Boston.
7. Showing their Halloween spirit are
WMMR-FM PD Bill Weston (Scooby
Doo) with Preston & Steve’s interns
and Promotion Assistant Francesca.
8. WDHA-FM’s Kim Mulligan and
Terrie Carr with the actors of The
Haunted Scarehouse at WDHAFM’s Rock the Rock. 9. WRAT-FM
staffers’ Halloween tribute to Robin
Williams: From left, Carl Craft (Adrian Cronauer from Good Morning,
Vietnam), Steve Hook (Peter Pan
from Hook), Rockyn Robyn Lane
(Mrs. Doubtfire), East Side Dave
(Mork from Mork and Mindy), Jimmy Steal (Patch Adams) and Doug
Sjonvall (Popeye).
5
2
6
G
7
9
3
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8
LOOK WHAT’S HAPPENING at BEN-FM
“10 on BEN from NBC 10”:
95.7 FM Teams Up with NBC’s
Philly Affiliate
In early October, the local
marketing director for WCAU
(NBC 10), the local NBC
affiliate, tasked the local radio
stations of Philadelphia to come
up with a unique program to
help their 4 P.M. newscast
become Number 1 during
November. A creative idea and
brainstorming meeting with
95.7 BEN-FM PD Chuck
Damico, APD/Personality Rich
DeSisto, LSM Jaime Frankel,
GSM Jim Brown, Promotion
Director Mark Vizza and a
number of BEN-FM players
focused on the client’s task
and developed a unique Idea
… a 3 P.M. “takeover” hour
of 95.7 BEN-FM every day in
November, called “10 on BEN
from NBC 10. Count on it!”
Every weekday at 3 P.M., a
different NBC 10 anchor’s
voice launched the sweep of 10
songs in a row. Specific imaging
was then placed multiple times
during the sweep of music,
reinforcing the partnership
of BEN-FM “Playing Anything
We Feel Like” and 20 minutes
of nonstop news at 4 P.M. from
NBC 10. Count on it! The sweep
of music then concluded with a
90-second NBC 10 News update
by incorporating the personality of
BEN-FM’s Rich DeSisto and the
headlines from NBC 10’s Renee
Chenault-Fattah. There’s no more
live and local branding than that!
The client loved the idea, which
led to the ad agency’s purchase
of the program along with an
NBC buy … a great win for both
Programming and Sales!
Ladies Night at Philadelphia
Magazine’s Design Home
BEN-FM Morning Show Host
Marilyn Russell hosted Ladies Night
at Philadelphia magazine’s 2014 Design
Home in Wyndmoor, PA. Philadelphia
magazine and BEN-FM have been
partnering on events for a few
years and have had much success
in cobranding to reach a huge
number of people in the area.
Ladies Night at the Design Home is one
of Philadelphia magazine’s signature
events, and Marilyn always loves
being a part of it.
Catered by Di Bruno Brothers,
and featuring mixology
demonstrations and exclusive
prizes and giveaways throughout
the evening, Ladies Night was a huge
success. The 7,450-square-foot
home features state-of-the-art
amenities, a massive eat-in
kitchen, sauna, nine bathrooms,
fully equipped gym, an elevator
and a third-floor “kids room,”
plus so much more. The Design
Home opened its doors to the
public with all proceeds going to
MANNA, an organization in the
Philadelphia area that prepares
and delivers free, nourishing
meals to neighbors battling
serious illnesses such as cancer,
HIV/AIDS, diabetes and kidney
disease. To each of its thousands
of recipients MANNA delivers
three meals a day, seven days a
week, and provides hope and
nourishment to the Greater
Philadelphia area and southern
New Jersey.
BEN-FM’s Marilyn Russell and
Jaime Frankel at Philadelphia
magazine’s 2014 Design Home.
BEN-FM’s Rich DeSisto with
NBC 10’s Renee Chenault-Fattah
before their afternoon segment
BEN-FM Takes the Show on the Road
Over the past few months
BEN-FM has been barraging
its listeners with Disney cruise
vacations, trips to Jamaica
as well as trips to Universal
Orlando Resort, and everybody,
including the jocks, has been
reaping the benefits. For
each giveaway, the station had
pre-promoted by doing live
broadcasts on-location from the
resort or cruise ship.
Production Director/On-Air
Host Kristen Herrmann spent
four days in beautiful Runaway
Bay, Jamaica, riding horses by
the ocean, climbing a waterfall,
zip-lining, bobsledding through
the rain forest, and eating
amazing local food. The only
thing she didn’t do was rest!
Morning Show Host Marilyn
Russell cruised for four days
aboard the Disney Dream as it headed
to Disney’s private island, Castaway
Cay, before making a stop at the
Bahamas. While on the ship,
Marilyn took full advantage of their
luxury spas, incredible food and
Broadway-style Disney shows like
The Lion King and Beauty and the Beast.
She also relaxed in the adults-only
pool, and of course let herself
be a kid again at the character
meet-and-greets. Only a few days
after her return, Marilyn hopped
back on a plane and headed back
to Florida for a stay at Universal
Orlando Resort to experience
the new Diagon Alley at the
Wizarding World of Harry Potter.
Of course Marilyn purchased an
interactive wand and lived out
her secret dreams of wizardry
while she experienced the hyperrealistic world of Harry Potter that
Universal Orlando Resort has
created.
But these trips weren’t all play,
Marilyn and Kristen both worked
hard to ensure that the BEN-FM
listeners experienced through their
broadcasts, interviews, pictures
and videos, what they were able
to experience in person while on
their trips. “It’s a tough job, but
somebody’s gotta do it … and I
can’t wait to do it again and again!”
Marilyn said.
BEN-FM’s Kristen Herrmann
stops off at Dunn’s River Falls
and Park.
BEN-FM’s Marilyn Russell meets
Donald Duck aboard the Disney
Dream cruise ship.
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photo gallery
GREATER MEDIA NEWSPAPERS
All Photos by Eric Sucar, Greater Media Newspapers Staff
clockwise from top left, People of all ages enjoy music and dancing along the boardwalk in
Asbury Park, NJ, on August 26. / Beachgoers
play in the surf in Long Branch, NJ, on August
28. / Ryan Barbato, along with the rest of the
Jackson Liberty High School team, prepares
for the game against Jackson Memorial High
School on September 12. / The Bishop Ahr
High School soccer team huddles for a group
cheer prior to the game against Carteret High
School in Edison, NJ, on September 17.
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clockwise from top left, The Middletown High School South soccer team
warms up prior to the game against
Marlboro High School, held in Marlboro, NJ, on September 23. / Red
Bank Catholic High School’s Christopher Cesario (l) and Long Branch’s
Diego Galiz fight over the ball during
the first half of the game held at Long
Branch High School on September 25.
/ Freehold High School’s Arah Godbole competes in the vault during the
gymnastics meet with Howell High
School on September 30. / Children
enjoy the annual Howell-O-Ween
Spooktacular, held at Oak Glen Park
in Howell, October 14. The townshipsponsored event included food,
games, prizes and a costume contest.
/ Rumson-Fair Haven High School
teammates huddle prior to the start of
the Monmouth County Cross Country Championships, held at Holmdel
Park in Holmdel, NJ, on October 21. /
Swimmers enjoy the choppy waters
at a beach in Long Branch, NJ, on
August 28.
Continued on next page
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photo gallery
GREATER MEDIA NEWSPAPERS
clockwise from top left, Vietnam
veteran Fred Goger of Middletown,
NJ, waits patiently prior to a silent
tribute as part of the 9/11 remembrance
ceremony held at the Middletown
World Trade Center Memorial Gardens
on September 11. Thirty-seven Middletown residents died in the World Trade
Center tragedy. / Michael Corio, 5, of
Jamesburg explores one of the Monroe
Township Police Department vehicles
on hand during National Night Out
against Crime, held at Thompson Park
in Jamesburg on August 5. / Bishop
Ahr High School’s Angelo Napoli (r)
fights over the ball with Carteret’s
Zeriab Abdou during a game at Bishop
Ahr High School in Edison, NJ, on
September 17. / Allentown cheerleaders perform during the first half of the
football game against West Windsor
Plainsboro North at Allentown High
School on September 19./ Allentown
High School fans cheer on their team. /
St. John Vianney High School’s Alyssa
Reardon (center) tries to hit a shot
past Barnegat’s Amy Bruno during
the Shore Conference Tournament
semifinal game held at Georgian Court
University in Lakewood, NJ, on October
28.
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photo gallery
GREATER MEDIA NEWSPAPERS
clockwise from top left, St. John Vianney High School volleyball teammates
celebrate after winning the Shore Conference Tournament semifinal match,
held at Georgian Court University in
Lakewood, NJ, on October 28. / Holmdel High School teammates stand with
each other after competing in the Monmouth County Cross Country Championships at Holmdel (NJ) Park on
October 21. / Jackson Memorial High
School fans watch the action on the
field during the first half of the game
against Jackson Liberty High School
on September 12. / Jackson Liberty
High School’s Jordan Billups takes a
moment before the game against rival
Jackson Memorial on September 12. /
Freehold Township High School soccer
teammates celebrate after winning the
Shore Conference Tournament semifinal match against Manalapan High
School on October 30. / Copper Canyon Restaurant and Tequila Bar chef
Bradley Rodriguez, Leonardo Mejia and
Christy Burke prepare their dish during the 4th annual Long Branch Chef
Challenge, held at the Ocean Place
Resort and Spa in Long Branch, NJ, on
November 3. The annual event featured
tastings of signature dishes prepared
by noted area chefs.
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WLNK-FM: Inside Look at the Creation of a Successful Promotion
By Jessica RoBards
Executive Assistant
Greater Media Charlotte
How Do We Get It?
The Promotions and
Programming Team at 107.9
FM The LINK meets every
Tuesday—an eclectic bunch
of creative people who are
almost like family.
WLNK-FM’s Kelly McKay with
friends at Beaches Negril in Jamaica
How Do We Do It?
We brainstorm every week,
focusing mainly on our
listeners and trying to figure
out what they want. What do
they want? We pitch ideas
every week just to come back
and do it all over again. We
learn by trial and error.
Program directors speak up
with numbers and ratings.
Promotions coordinators talk
about contesting statistics.
Interactive interjects with
email open rates, click-through
numbers, page views and
social media stats. Marketing
directors spout new ideas.
And account executives
confirm what their clients
want from it all. But something
that has come back as
successful almost every time is
a vacation!
A Beaches Negril concierge reads a
bedtime story to WLNK-FM’s Kelly
McKay.
Next step, how do we get it?
Promotions directors start
by just making cold contacts,
sometimes landing on a good
contact who wants to work
with us, in the same way
that we want to work with
them. Now we have found a
reliable contact and business—
Sandals, Beaches and Clear
Results Marketing. We work
on calendars and available
promotion dates, and even
go as far as offering to send
our talent on these luxury
vacations to further translate
a “been there, done that”
experience to our listeners.
This strategy works, and it’s a
direct connection from host to
listener, who have such an indepth relationship with each
other.
Finding a Theme
WLNK-FM’s Kelly McKay snorkles in
the clear waters of Jamaica.
After we received
confirmation about the trip
giveaway, we brainstormed
more on the value of what we
were giving them versus the
value of what they were giving
us. The client was actually
providing us three trips to
multiple islands. One team
member suggested Island
Hopping with The Link as a
theme for the multiple trips.
Creating Digital Platform
From there, we worked with
the client to provide the digital
platform that is now our
internal standard. We make
these our P1 contest for these
weeks, including a custom
landing page before the entry
page that can include custom
elements from the client and
a luxury feeling for the listener
entering. We go even further
to provide a live and on-site
page that features in-depth
host experiences with photo
galleries, interviews with
clients and guests, and videos.
They are all fun, inviting,
and paint the picture for the
vacation, like no other radio
station can do. The client has
even been quoted as saying,
“No other radio stations do it
like you do!”
Our online elements, along
with the live, on-air experience,
end up being a success in
ratings, revenue and client
relationship—so much so that
the client has come back to us
three years in a row with talk
about next year as well.
WJRZ-FM Serves Up Superheroes at
Chowderfest in New Jersey
100.1 WJRZ-FM rocked the Southern Ocean County Chamber
of Commerce’s 26th annual Chowderfest in Beach Haven, NJ,
on October 5. This year in honor of Comic-Con, the theme was
“Clamiccon.” What better way to celebrate the area’s love of
chowder than with dressing up as your FAVORITE superhero, or
as the locals would say “souper hero!” WJRZ-FM held a costume
contest with the grand-prize winner scoring a family four-pack
of tickets to Six Flags Fright Fest in Jackson, NJ. But it wasn’t
all about the costumes: The focus of the day was the 16 local
restaurants that were competing to become the Chowderfest
Champion for 2014! All day, the restaurants sampled their best
Manhattan and New England clam chowder to a crowd of more
than 12,000!
Chowderfest crowd of 10,000 plus
WJRZ-FM Tent is packed at
Chowderfest.
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Batgirl dishes out clam chowder.
MAGIC 98.3 FM Partnered with Beaches Negril Resort & Spa,
Offering Listeners the Chance to Win Trip for Two
WMGQ-FM Morning Show
Host Chris McCoy and Traffic
Anchor Cande Roth took the
trip down to Negril, Jamaica,
to kick off the contest on
October 6.
But it wasn’t all work and no
play. The MAGIC team was
fortunate enough to explore
Negril, from its famous sevenmile beach to the spectacular
diving cliffs of Rick’s Café and
the Kool Kat Kelly catamaran.
The giveaway included airfare
and one four-day, three-night
stay at any of the Beaches’
three resorts in Jamaica and
Turks & Caicos.
MAGIC 98.3 Music Club
members who called in with a
special “Password to Paradise”
could get in the running for
one of two luxury trips.
clockwise from top left, WMGQ-FM
Traffic Anchor Cande Roth (l-r),
Beaches staff member, WMGQ-FM
Morning Show Host Chris McCoy /
Cande Roth and Chris McCoy have a
photo op with Big Bird. / Behind the
cool shades is Chris McCoy enjoying
a delectable dessert.
For nearly a week, the MAGIC
98.3 FM crew was fortunate to
work in paradise among the
nicest of folks and even got
the chance to hang out with
some of the other Greater
Media teams outside of the
office. And honestly, what
could be better than that?
Detroit Sports 105.1 FM Reports High above Lions Training Camp
Detroit Sports 105.1 FM
wanted to broadcast live from
the Detroit Lions training
camp facility in Allen Park, MI.
Citing their rights agreement
with the Lions, however, the
“other sports station in town”
blocked the move, forcing
Detroit Sports 105.1 FM to seek
an alternative course of action.
The station approached
TechShop Detroit, whose
facility borders the Lions
practice field, and obtained
permission to broadcast from
their parking lot.
Detroit Sports 105.1 FM’s Ryan Ermanni lets the height
of their location sink in while his broadcast partner
Rico Beard looks on.
Matt Dery is joined high above training camp by
Detroit Sports 105.1 FM’s Lions insider Herman Moore.
Using a rented 50-foot scissor
lift from NES Rentals, Detroit
Sports 105.1 FM personalities
Ryan Ermanni, Rico Beard
and Matt Dery broadcasted
live ABOVE the Lions training
camp for three days. The guys
reported what was going
on at the practice field as it
happened. Lions wide-receiver
great Herman Moore joined
Matt Dery 50 feet up in the air
to share his insider knowledge
of the team.
Detroit Sports 105.1 FM’s Matt Dery enjoys the view 50 feet above the Lions practice field.
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WMGK-FM’s Big Bad Bonfire a Big Bad Success
Classic Rock 102.9 WMGKFM had listeners “stand next
to their fire,” their Big Bad
Bonfire, that is. On Saturday,
October 18, at Pennsylvania’s
Spring Mountain Adventures,
the station held a free, fall
celebration centered around
a huge bonfire, crowned with
a 12-foot-high flaming guitar.
Attendees were able to meet
the MGK air staff and rock
out to MGK’s house band,
Work Release, while enjoying
delicious offerings from
food trucks as well as cold
beers from the outdoor bar.
Additional activities included
free games for children and
adults, as well as fire and
rescue demonstrations from
Upper Salford Volunteer
Fire Company, including
opportunities for children and
adults to use the fire hose and
don firefighter gear.
Two of the day’s main
attractions were Morning
Man John DeBella’s Pumpkin
Fling and Wife Carry activities.
The Pumpkin Fling involves
listeners flinging pumpkins
with a specially designed
pumpkin slingshot. The person
Contestants run through the
obstacle course during the John
DeBella Wife Carry at WMGK-FM’s
Big Bad Bonfire.
A 12-foot-high wooden guitar was
the centerpiece of WMGK-FM’s first
Big Bad Bonfire at Spring Mountain
Adventures on October 18.
WMGK-FM’s Ray Koob chats with
some of the station’s listeners at the
Big Bad Bonfire, which attracted a
capacity crowd of 5,000.
flinging a pumpkin the farthest
wins concert tickets. As the
name implies, the Wife Carry
consists of a man carrying
his wife through an obstacle
course (created by the John
DeBella Show). The couple
with the fastest time wins
double the wife’s weight in
cash, plus the wife’s weight in
beer. Contestants signed up
for the Wife Carry at wmgk.
com as well as on the day of
the event.
A desire to improve and
add to this year’s Wife Carry
actually spawned the creation
of the Big Bad Bonfire. DeBella
asked listeners what he could
do to make this year’s Wife
Carry “au-taw-some,” or an
awesome, autumn celebration.
Listeners suggested a bonfire.
Upon hearing that suggestion,
DeBella immediately began
searching for a location,
assistance from a local fire
company, and additional
entertainment and activities
to add to the experience. Rick
Buckman, president of Spring
Mountain Adventures, called
the show and volunteered
Spring Mountain as the
location. DeBella called Upper
Salford Fire Company, and
they agreed to assist in the
building, maintenance and
extinguishing of the bonfire.
Although the event was free,
MGK accepted donations
using the “firefighter boot,”
with 100 percent of the
donations going to Upper
Salford Fire Company.
Because it was the event’s
fledgling year, MGK and all
those involved in the planning
and execution of the bonfire
expected about 500 people
to attend. However, by the end
of the first hour, attendance
was estimated at more than
2,000. The event was deemed
“sold out,” and word went
out over the MGK airways
that if you were not already
in attendance, you would
have to turn back, because
Spring Mountain had reached
capacity. The success of the
event has already spawned
discussion and planning for
2015, making the Big Bad
Bonfire a new MGK yearly fall
tradition!
Hot 96.9 FM’s GetUp Crew Gets Social!
The Hot 96.9 FM’s GetUp
Crew gets high marks for
its social media promotion!
During the fall months, Hot
96.9 FM conducted the $500
Artist of the Day promotion,
giving $500 every weekday
at 8:20 A.M., 11:20 A.M, 2:20
P.M., and 4:20 P.M. while using
videos to engage the social
media audience. Weekly
videos were produced by
Pebbles, Melissa and Wiggy,
showcasing their funny side as
well as the promotion. All the
videos were posted to the Hot
96.9 FM Facebook page and
have resulted in more than
100,000 video views.
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Another Hot 96.7 FM video shows Wiggy proving
that former NFL players turned radio hosts can’t
get football out of their system.
above, In one weekly video promoting
Hot 96.9 FM’s Artist of the Day contest,
Wiggy portrays host Steve Harvey as the
GetUp Crew goes on a game show
right, Storm (Melissa), the Hulk (Wiggy)
and Spider-Man (Pebbles) try to get their
hands on the $500 in a video they produced to
promote the Artist of the Day contest.
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ESPN’s Mike & Mike Broadcast Live from Ford Field for Monday Night Football
ESPN Radio’s Mike & Mike
returned to Detroit to
broadcast live from Ford Field
before the Monday Night
Football game between the
Lions and New York Giants
on September 8. Hosts Mike
Greenberg and Mike Golic
were set up right on the turf
during the show, which aired
live on ESPN2 and Detroit
Sports 105.1 FM.
Fans were invited to attend
the broadcast for a chance to
be on TV. Detroit Sports 105.1
FM Program Director Jason
Dixon served as the guest
emcee during commercial
breaks, giving out prizes to the
live audience with the help of
the 105.1 Knockouts.
Detroit Sports 105.1 FM’s Marc
Fellhauer and Drew Lane discuss the
Lions game with Herman Moore.
Mike Greenberg and Mike Golic pose
with the Detroit Sports 105.1 Knockouts during the September 7 VIP
party at MotorCity Casino Hotel.
Herman Moore and the Detroit
Sports 105.1 Knockouts pose at the
Ally Bank VIP party before Monday
Night Football.
Mike & Mike broadcast live on the
turf of Ford Field, home of the
Detroit Lions.
The Monday Night Football
party continued at Rub BBQ
Pub in downtown Detroit.
Matt Dery and Drew & Marc
were broadcasting live all day
as Lions fans got ready for
the game. Detroit Sports 105.1
FM’s Lions insider Herman
Moore dropped by to preview
the matchup between Detroit
and the Giants.
Detroit Sports 105.1 FM
listeners and clients were
invited the night before to
watch the first Sunday NFL
games with the Mikes at
MotorCity Casino Hotel. The
duo mingled with fans and
took photos as they talked
about football.
Hot 96.9 FM Sets Sail on First GetUp Crew Cruise
below,
Hot 96.9 FM’s Jackson Blue photobombs a nice moment with Melissa,
Pebbles and Wiggy.
above, Hot 96.9 FM’s Deirdre
Dagata (r) and Reggie Beas with
Leroy Irvin and his wife
below, Hot 96.9 FM’s Pebbles and
Doug MacAskill with listeners
above, DJ Roy Barboza, Jackson
Blue, Melissa and Hustle Simmons at
the Hot 96.9 FM GetUp Crew Cruise
below, Hot 96.9 FM’s fans live it
up on the first annual GetUp Crew
Cruise.
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WCTC-AM’s “Football USA” Spotlights Rutgers
University, the Birthplace of College Football
1450 WCTC-AM’s award-winning football scoreboard/interview
show, “Football USA,” took to the highway this season.
Covering Rutgers, college and Central Jersey high school
football every Saturday during the fall season, “Football USA” set
its sights on getting out to the fans not only on-air but on the
streets as well. Mike Pavlichko, lead host and executive producer
of “Football USA” as well as the pregame Tailgate Party, met the
crowd head-on to inform the fans every Saturday during the
Rutgers University football season! Adventuring into the diners
and shops near High Point Solutions Stadium in Piscataway, NJ,
gave WCTC-AM the chance to interact directly with the fans,
getting their input while offering an insider’s look to upcoming
games.
WCTC-AM’s Mike Pavlichko (l) and
Tom Ortuso
WCTC-AM’s “Football USA” show
interacts with fans at places like the
Skylark Diner in Edison, NJ.
Christmas Music Comes Early
on Detroit’s Oldies 94.7 HD2
On Friday, October 31, at
5 P.M. Detroit’s Oldies 94.7
HD2 kicked off the holiday
season a little early by playing
Christmas music. The first
song was “It’s Beginning to
Look a Lot like Christmas”
by Perry Como. Christmas
music continued throughout
the holiday season. Listeners
heard their favorite Christmas
songs like Bobby Helms’
“Jingle Bell Rock,” Bing
Crosby’s “White Christmas,”
Burl Ives’ “Holly Jolly
Christmas,” Nat King Cole’s
“The Christmas Song” and
Brenda Lee’s “Rockin’ around
the Christmas Tree.” Listeners
had three ways to listen: tune
in their HD radio to 94.7 HD2,
stream online at WCSX.com,
or listen on their mobile device
via the WCSX-FM app.
Christmas on Detroit’s Oldies
94.7 HD2 was a complete
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holiday experience with
continuous and uninterrupted
Christmas music adorned
with Christmas history, kids
who say the darndest things,
favorite Christmas moments
from our listeners, and much
more. Plus, there were plenty
of presents under Detroit’s
Oldies’ Christmas tree to give
away to listeners.
“We interrupted our normally
programmed great oldies stars
like Elvis, The Temptations
and The Beach Boys to bring
Michigan the best Christmas
music experience over
several modern platforms,”
said Detroit Oldies 94.7
HD2 Program Director Jerry
Tarrants. “With the threat of
snow looming on Halloween
in the metro Detroit area we
thought, Why not start the
Christmas season early this
year!”
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WRIF-FM’s Sin City Takeover
Another Huge Success
When fall hits Detroit,
WRIF-FM once again begins
the search for a group of
listeners who think they are
ready to invade Las Vegas
with the entire Riff Crew!
This year was the 5th annual
Sin City Takeover. For four
weeks beginning September
11, listeners had their shot
every day to head off to Las
Vegas with air personalities
Dave & Chuck the Freak,
Anne Carlini, Meltdown and
Screamin’ Scott. This year’s
trip included three nights
at Bally’s along with tickets
to the Jubilee showgirl
production and the chance
to see Five Finger Death
Punch and Volbeat perform
in Las Vegas. Plus each
winner was able to double
down, as they also scored
tickets to see Five Finger
and Volbeat again in Detroit
at WRIF-FM’s Rocktober
Throwdown. And once in
Vegas, the listeners had the
chance to hang out with
the WRIF-FM personalities
as they did their respective
shows, from morning
through evening, live from
Bally’s.
This annual promotion
uses several elements to
make it a strong ratingsdriving promotion on the
air along with providing
several sales opportunities
for the company. For more
than five weeks, on-air
promotional announcements
drive listeners to tune in
for their chances to win,
while also directing them
to www.wrif.com for details
and for the opportunity to
join the WRIF Cybercrew.
Cybercrew members have
the advantage of seeing
the hour each day that the
daily giveaway happens.
Additionally, the station
worked with MJR Theaters
to award a trip through an
onsite registry. All of these
elements added up to yet
another successful Sin City
Takeover, with listeners
already asking, When will we
have the chance to win next
year?
clockwise from top left.
The WRIF-FM Sin City Takeover
webpage
Dave & Chuck the Freak along with
Lisa Way and Andy Green broadcasting live from Bally’s in Las Vegas
Screamin’ Scott and Riff Rock Girl
Ashley on the Las Vegas Strip
married!
hello baby!
Jackie Mitchell,
Sales and Marketing
Coordinator for WRATFM and WJRZ-FM,
married her longtime
love Steve Farago on
September 13, 2014!
Hello, Baby Gianna
Frank Ambrose, Greater Media
New Jersey Controller, and
wife Nancy welcomed their
first grandchild, Gianna Grace,
on September 12, 2014.
Hello, Baby Molly
Greater Media Boston National
Sales Manager Brian Samborski
and wife Megan welcomed
their second child, Molly
Cathleen Samborski, on
October 15, 2014, at 10:09 A.M.
at 6 pounds 15 ounces. Brian’s
older daughter, Lily, turned
2 on October 19 and said
it was the best birthday
present ever!
Congratulations
to WDHA-FM’s
Lindsay Klein
who married
Mike Hrynio on
October 18, 2014.
retired... but reinspired
Some parting words from
Tony Baglio, Creative Services Director, Greater Media Boston
By the time you read this, I will have left Greater Media Boston, after 24 years, eight months and five days,
but who’s counting. Technically, I’ve retired. In reality, I’ve merely turned the page, eagerly anticipating life’s
next chapter.
I’ve spent over 40 years in broadcasting, most of that time in Boston radio. Over the years, I’ve worked with
some great people, including one of the best production guys in the business, Bob Spicer, who convinced
me to join him at MAGIC 106.7 FM, ending my eight-year hiatus from radio, during which I was a full-time
freelancer and musician. It was the best decision I ever made.
I’ve worked in all media, but radio has always been—in my opinion—the most creative medium, especially
from an advertising standpoint. My mantra has always been: The most effective radio advertising entertains AND informs. You don’t write a piece of copy; you craft it. And even though I’m humbled to have
won my share of industry awards, the best reward has always been seeing a spot or campaign work for a
client. Greater Media Chairman and CEO Peter Smyth (whom I’ve known since his first day in radio!) always
provided us with the best tools and technology available to help us create informative and entertaining
advertising. I know Greater Media Boston VP/Market Manager Rob Williams will continue the trend!
Tony Baglio
What’s next? Well, after some R&R (relaxing and recharging) in New Orleans with my wife, Roseanne, I plan
to aggressively pursue freelance copywriting, voiceover, and audio production projects. I’m really looking
forward to the new challenges! To my Greater Media family, past and present, I wish you well. To Greater
Media Boston … thanks for a great run. And … some great memories!
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LOOK WHO’S READING THE GRAPEVINE
NASCAR driver Martin
Truex Jr. checks out
a recent issue of The
Grapevine with 100.1
WJRZ-FM’s Ricky A.
Buckcherry’s Keith Nelson,
Josh Todd and Stevie D.
read The Grapevine at the
WRAT-FM studios in
Lake Como, NJ.
Greater Media, Inc., with headquarters in Braintree, Massachusetts, is the parent company of 21 AM and FM stations
located in the Boston, Charlotte, Detroit, New Jersey, and Philadelphia markets. It also owns a group of weekly newspapers in
central New Jersey, as well as several telecommunications towers located throughout the United States.
• WMJX-WKLB-WROR-WBOS-WBQT Boston •
• WLNK-WBT Charlotte •
• WCSX-WRIF-WMGC Detroit •
• WMGQ-WCTC-WDHA-WMTR-WRAT-WJRZ New Jersey •
• WMGK-WPEN-WMMR-WBEN Philadelphia •
• Atlanticville, Examiner, Hub, Independent, News Transcript, Sentinel, Suburban, Tri-Town News Newspapers • Motower Multilink •
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