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MEDIA KIT
October 2015
GARAGE Museum
of Contemporary Art,
Moscow
GARAGE Magazine is a biannual
contemporary art and fashion
publication founded by Dasha
ZHUKOVA in 2011, taking its
name from Moscow’s Garage
Museum of Contemporary Art,
which Zhukova founded in 2008.
The magazine instigates
collaborations between leading
forces in the worlds of
contemporary art and fashion,
also embracing digital media
through a groundbreaking
­smart-phone application.
THE MEDIUM
GARAGE Magazine International
and GARAGE Russia
Jeff Koons first digital sculpture
exclusive for GARAGE Magazine
(GARAGE Mag Nº7)
Readers can download the GARAGE Mag
App for iOS or Android for free. Scan pages
of the print issue to activate exclusive digital
content including videos, in page animation,
3D Augmented Reality & behind the scenes
footage.
3D Animated butterflies
fly around GARAGE Nº9
covergirl Anna EWERS.
Activate by scanning
the cover with the
GARAGE Mag App.
GARAGEMag.com
Explore the buildings
in our virtual streets
to discover a variety
of fashion and art
content
GARAGE Magazine
Team
Dasha ZHUKOVA
Charlotte STOCKDALE
Editor in Chief
Fashion Director
Editorial Director
Michael POLSINELLI
Publisher at Large
Giorgio PACE
Digital Editor
Ahmad SWAID
Senior Fashion Editor
Katie LYALL
Mike MEIRÉ
Art Director
Contributing Editor
Derek BLASBERG
Italy Agent
Fabio MONTOBBIO
Shala MONROQUE
Editor at Large
Artwork
Adam McEWEN
Audience
GENDER
female
63.3%
male
36.7 %
GARAGE readers are culturally savvy,
passionate individuals. From game changing
influential students and young professionals
to high net-worth collectors frequently travelling
to the worlds fashion and art centres. They are avid
collectors of both art and fashion. They are social
influencers and consume media through
all platforms – from their smartphones, tablets,
computers, bookshelves and contacts.
CORE
AGE RANGE
25 to 45
Photography
Hedi SLIMANE
for GARAGE
Magazine No 1
(Cover detail)
GARAGE Magazine
Reach
GARAGE Magazine is distributed in 35 countries
worldwide, majoring in the international fashion and
art cities. Stockists include newsstands, WHSmith,
Barnes & Noble, TASCHEN, art galleries, museums,
and kunsthalles, as well as first class lounges, private
airports and some of the world’s most exclusive
boutiques.
GARAGE Magazine
Print distribution
INTERNATIONAL EDITION
90,000
RUSSIAN EDITION
50,000
Total: 140,000
GARAGE Mag App
Downloads
ACROSS IOS AND ANDROID
32,000
* Figures captured October 2015 *
GARAGE Magazine
Social Media & Online
413k likes
Audience
& Visitor figures
450k+
* Figures captured October 2015 *
752k likes
kes
379k li
Newsagent, Soho, London
featuring issue 9
GARAGE Magazine
Promotions & Window Displays
Artwords
Colette Store, Paris
Bookshop, London
featuring Issue 2
featuring Issue 5
WHSmith,
Rue de Rivoli, Paris
featuring Issue 6
ChampsÉlysées, Paris
featuring Issue 5
Browns, London
featuring Issue 6
Garage Museum
of ­Contemporary Art,
M
­ oscow, featuring Issue 8
Agora, Paris
featuring Issue 4
GARAGE Magazine
Retail Partnerships
Team GARAGE were thrilled to announce their partnership
with global publisher TASCHEN, making GARAGE the first
magazine to be stocked in their stores worldwide.
Issue #9 was released in TASCHEN Stores and featured in
tailor-made window displays during Fashion Week at its Milan,
Paris, London, and New York store locations.
TASCHEN gave GARAGE readers a special sneak peek of
its forthcoming Naomi Campbell monograph, including personal
insight from Naomi on how this spectacular volume came to
be – this preview had a signigicant effect on our online presence.
Taschen Store, Paris
Moscow
Garage Museum of Contemporary Art is a place
for people, art and ideas to create history. Through
an extensive program of exhibtions, events and
education, research and publishing, the institution
reflects on current developments in Russian and
international culture, creating opportunities for public
dialogue as well as the production of new work
and ideas in Moscow. At the center of all of these
activities is the Museum’s collection, which is the
first archive in the country related to the development
of Russian contemporary art from the 1950’s
through the present.
Founded in 2008 by Dasha Zhukova, Garage is the
first philanthropic organization in Russia to create
a comprehensive public mandate for contemporary
art and culture. Open seven days a week, it was
initially housed in the renowned Bakhmetevsky Bus
Garage in Moscow, designed by the Constructivist
architect Konstantin Melnikov. In 2012 Garage
relocated to a temporary pavilion in Gorky Park,
specifically comissioned from an award winning
architect Shigeru Ban. A year later, a purpose built
Education Center was opened next to the pavilion.
In June 2015, Garage moved to its first permanent
home - a groundbreaking preservation project by
Rem Koolhaas - that transforms the famous 1968
Vremena Goda (Seasons of the Year) Soviet
Modernist restaurant in Gorky Park into a contemporary museum.
Garage is a non-profit project of The IRIS Foundation.
www.garagemca.org/en
@garagemca
@garage_mca
Moscow
VISITORS
between Jan–August
370 038
between June–August
(after the opening)
300 826
First weekend after the L
­ ouise
­BOURGEOIS opening Garage
was visited by more than
7000 visitors.
Corporate sponsors:
Sotheby’s, YOTA phone,
Deutsch bank (was).
General partners:
Audi
Ingosstrakh (insurance company)
Beluga (alcohol)
Yayoi Kusama installation
at the museum
GARAGE Magazine
APP
3D ANIMATION
Content rising from the page
and coming to life
GARAGE
No 9
Magazine
Scan
the
pages
GARAGE No 9
P OL L I NAT ION
www.dior.com - 020 7172 0172
FALL / WINTER 2015
Readers can download the GARAGE Mag App
and scan pages of the print issue to activate exclusive
CGI animations, modelling and videos
17/08/2015 17:12
Garage Cover 240x326 v26 great_mc.indd Alle Seiten
REM
KOOLHAAS
SUKi
WAterHoUSe
Marc
NEWSON
David
Adjaye
Anna
EWERS
by
Ph�l
POYNTER
Shane
Karl
SMITH LAGERFELD
Arianna
HUFFINGTON CHim↑pOm
Jeff KOONS’ first ever virtual
sculpture for GARAGE � 7.
21.08.15 11:47
11:36
Anna EWERS
by Phil POYNTER
GARAGE �9 Cover
Awaken a kaleidoscope
of 3D butterflies with music
by Michel GAUBERT.
Realised by Chaos FASHION
Perfectly rendered
3D modelling
Francesco VEZZOLI
created a virtual
sculpture of Karen
ELSON for
GARAGE Nº8.
printed in Germany – UK £ 10
molly
BAir
PLATON
VIRTUAL
SCULPTURE
See a
sculpture
→ HERE ←
password:
garagemagapp
See the
animations
→ HERE ←
Rem KOOLHAAS’ Garage Museum
of Contemporary Art springs up from
a page in GARAGE � 8.
Cara DELEVINGNE, Kendall JENNER,
Joan SMALLS, Lara STONE & Binx WALTON
animate in 3D when their GARAGE � 8 covers
are scanned.
See the
animations
→ HERE ←
Tory Burch
Woodgrain Clutch in
3D from
GARAGE Nº9.
GARAGE Magazine
APP
AVAILABLE FOR
ANDROID AND IOS
DOWNLOAD
FOR FREE
IN-PAGE ANIMATION
The content of the printed
page moves before your eyes
Scan
this
page
239
S_232-241_Cruise Collection_mc.indd 239
Scan
this
page
16.08.15 15:14
Flights of fancy leave
from every page,
CRUISE
stopping off
COLLECTIONS
at Louis Vuitton,
Gucci, Chanel, Philipp Plein and Dior, with music by
Michel GAUBERT and animations by Jonny LU
DIOR
photographed by
Emma SUMMERTON
S_232-241_Cruise Collection_mc.indd 241
Dress a nd hat
by M A I SON M A RGI E L A
G love s b y C AUS SE
Images in anImatIon:
Courtesy of LouIs Vuitton
modeL: mIsha hart
Le Volume de Chanel
PHO
O G Mascara
R A PH Yand
UltraTNoir
A N D DIG ILèvres
TA L Scintillantes
DI R EC T I ON
in Constellation
Y VA N byFA
BI NG
CHANEL
S T Y L I NG
S_232-241_Cruise Collection_mc.indd 233
K AT I E LYA L L
VIDEO
CAMERA
OBSCURA
Every picture
hides a story.
Scan each page with
the GARAGE Mag app
to pull back
the veil
GARAGE � 9
Camera Obscura
Break the fourth wall with
Yvan FABING’s Camera
Obscura as each image
reveals itself. Starring
Molly BAIR and Suki
WATERHOUSE
S_214-229_Yvan Fabing_mc.indd 216
Les Beiges Healthy Glow Sheer Color
in No 30 and Inimitable Mascara
in Noir by CHANEL
S_214-229_Yvan Fabing_mc.indd 219
Hydra Beauty Crème and
Rouge Allure Velvet in
La Fascinante by CHANEL
Yvan Fabing v17 p215.indd 215
LOUIS VUITTON
photographed by Juergen TELLER
modeLs In anImatIon:
LIne Brems, maLaika FIrth,
shanna JaCkWay, aLexandra eLIzabeth
LJadoV, Fernanda hIn LIn LY,
and LIneisy monteRo
233
16.08.15 15:13
See an excerpt
→ HERE ←
Coat a nd boots
by LOU IS V U ITTON
Suspender br iefs by L A PER L A
St o c k i n g s by WOL FOR D
Dress, clutch
a n d s h o e s b y VA L E N T I N O
Tights
b y BE B A RO QU E
16.08.15 15:14
Transports the reader
from the page to a video
Scan
each
page
216
241
Scan
this
page
219
16.08.15 17:43
Scan
each
page
16.08.15 17:43
215
17.08.15 16:01
Watch one
of our films
→ HERE ←
Nick KNIGHT’s
appable fashion story
in GARAGE � 8
leads readers to videos,
and links to online
content
Daniel SANNWALD’s
photographs of
Georgia May JAGGER
move within the pages
of GARAGE � 7.
See the feature
→ HERE ←
password:
garagemagapp
GARAGE-edited fashion
show films spring
from selected pages
that are scanned with
the app.
password:
garagemagapp
GARAGEMag.com
VIDEO STATISTICS
Sergei Polunin (2013)
Over 100,000 views
Tim Blanks: Take My Picture (2013)
Over 240,000 views in its first week
GARAGE Girls (2014)
Over 100,000 views in its first week
GARAGE Magazine
Special Projects
THE AWARD-WINNING FE ATURE
INKED
The Fifth Scent
2013
2011
o touch
please d orks…
w
t
r
a
e
h
t
them,
and rub th em
iff
n
s
d
n
a
please do touch
the artworks…
and rub them,
and sniff them
inspired by
Tracey emin
Kiss
and
Tell
Created by
Delphine Thierry
Tracey emin
It Was Just A Kiss
Marcel DuchaMp
Fountain
Roy LicHtensTein
Drowning Girl
THE fifTh
186
Andy WArhoL
192 One Dollar Bills
Tracey emin
It W s Just A kiss, 2010
Soft pink neon
22.72 38.31 inches (57.7 97.3 cm)
“This fragrance is about
first impressions, the taste
of the ephemeral instant
of a kiss. That temptation to
TASTE THE GloSSy, SHiny
LIPs of an attractive girl – a synthetic celluloid strawberry note,
with an electrical spices accord, as a
signal of excitement and transgression.
And that’s where we stop, without getting
into sexual love. It is vibrant, pulsating,
and spangly, because emin’s neon is sexy
but also seedy and trashy. Unlike classic
fragrance constructions, It Was Just a
Kiss has no bottom note, because it
is capturing a brief moment in life
that leaves no trace beyond a
delicious flash of memory.”
edition of three
Courtesy of Lehmann Maupin,
new York and Hong Kong
Tracey
EMIN,
It Was Just
A Kiss
please do touch
the artworks…
and rub them,
and sniff them
187
— DeLphine thierry
Jeff Koons
Michael Jackson and Bubbles
“I find the KoOns
and the pale hue of
inspired by
piece disturbing
his face and fragile
Jeff Koons
and eerie. it was
hands. A light, flomade at the time
ral note of rose
when the king of
contrasts
with
Pop reigned suthe opulent and
preme. my interdarker notes of
pretation of the
amber,
labdawork has been
num, vetiver, java,
influenced
by
and castoreum.
Jackson’s tragic
Seen in today’s
Created by
by
demise and death.
context, kooNS’s
James heeley
It’s not a judgment
work
raises
a
of Jackson as a
plethora of issues
human being or an
that are indicative of
artist; it’s about the
our time, and it sugmythical figure he has
gests an underlying frasince become. the scent has a gility and sickness. The fragrance
white musk base with clean, expresses this strange, complex,
slightly powdery notes that unnerving ambiguity.”
refer to white porcelain, — James heeley
Golden
buBBles
and
Jeff KoOns
Michael Jackson and Bubbles
1988, porcelain
42 70½ 32½ inches
(106.7 179.1 82.6 cm)
© Jeff koons
188
189
made possible by:
Jeff KOONS,
Michael
Jackson and
Bubbles
For issue 5, GARAGE commissioned five of the world’s leading
perfumers to interpret legendary artworks as scents.
The ­resulting fragrances were embedded hinto
GARAGE’s pages,
h t is
it
w
t
u
and readers could scratch’n’sniff
which inspired
m. B the artworks
t he d r e a
o evoke
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the Fragrance
Foundation.
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tattoos which were inked onto nine volunteers by leading tattoo- a n o
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to
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GARAGE Magazine
Events
INSTALLATION at Gagosian London,
September 2011
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�����N�����M�����1�
SOTHEBY’S, London,
February 2015
�����G� No 8
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For GARAGE Nº1, Dinos Chapman and Nick Knight collab�
orated on a haunting photo shoot, starring Lily Donaldson,
inspired by cult 1982 film Café Flesh. The doll house set,
made by Gary Card, was installed in Gagosian’s Davies
Street gallery alongside photographic prints of the editorial.
GARAGE partnered with Sotheby’s
on the occasion of a fundraising
auction organized by Sheikha
Al-Mayassa of Qatar, benefitting
the charity 1 in 11, which aids
education for underprivileged
children. GARAGE No.8 covers
were displayed in an exclusive
room, alongside iPads and Beats
by Dr Dre headphones.
GARAGE created exclusive
magazine sleeves featuring artwork
by Takashi Murakami, which were
given to the 400 collectors in the
auction room.
GARAGE Magazine
Events
Frieze New York,
May 2015
From May 14–17, 2015, GARAGE Magazine exhibited at
Frieze New York, for which a brand new limited edition
magazine cover by Japanese artist Aya Takano was revealed.
GARAGE also showcased virtual sculptures by Jeff Koons
and Francesco Vezzoli, copies of its latest issues, and an
exclusive edition by Urs Fischer.
For the Frieze VIP Lounge managed by workspace collective
NeueHouse, GARAGE commissioned a new virtual sculpture,
Metal Jacket by Do Ho Suh, which was activated by scanning
specially-designed drink mats with the GARAGE Mag app.
GARAGE also displayed its first GARAGE Edition at the fair –
Frankie (2013), by Urs Fischer, available for purchase on-site
as well as online.
Urs Fischer, Frankie (2013)
GARAGE Magazine
Cara Delevingne and Karlie Kloss
Binx Walton
Events
GARAGE � Beats Party
at Castel, Paris,
8th March 2015
​Bianca BRANDOLINI d’ADDA, Diane Von Furstenberg and
Franca Sozzani
​ aroline De Maigret
C
​Edie Campbell​
derek blasberg, ​Bianca BRANDOLINI d’ADDA
and Dasha Zhukova
Charlotte
Stockdale
and Mark
Newson
Anja RUBIK and
Anthony VACCARELLO
Cara
Delevingne
and Dakota
Johnson
Charlotte Stockdale
and Omar JOHNSON
Lindsey Wixson
Magdalena FRACKOWIAK
and Catherine McNEIL
During Paris Fashion Week Fall 2015, GARAGE Magazine and
Beats descended on nightclub Castel to celebrate their GARAGE
Nº8 covers. The party was hosted by GARAGE cover girls
Binx WALTON and Cara DELEVINGNE, and was attended by
a roster of guests including Naomi CAMPBELL, Francesco
VEZZOLI, Kris JENNER and Lindsay LOHAN.
Delfina Delettrez
Lily DONALDSON
GARAGE Magazine
Press Highlights
GARAGE Magazine
Rate Card
Pages
Covers
GARAGE Magazine
Spring/Summer 2015
GARAGE Magazine
Autumn/Winter 2015
GARAGE Magazine
Spring/Summer 2015
GARAGE Magazine
Autumn/Winter 2015
Per Annum:......... £150.000
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DOUBLE PAGE
Per Annum:......... £55.000
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Per Season: ..... £75.000
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Per Magazine:.... £45.000
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INSIDE FRONT SPREAD
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SINGE PAGE OPPOSITE MASTHEAD
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Per Magazine:.... £35.000
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SINGE PAGE OPPOSITE EDITORIAL’S LETTER
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GATEFOLD
OUTSIDE BACK COVER
INSIDE BACK COVER
*the GARAGE Magazine
is available translated
in to Russian