Pendleton Wool: An Iconic Brand in Our Own Backyard

Published on Sew4Home
Pendleton Wool: An Iconic Brand in Our Own Backyard
Editor: Brian Boys
Friday, 05 March 2010 9:00
It's only taken the Pendleton Company 100 years to become an overnight success. Recently ELLE Decor magazine chose
Pendleton blankets as a 'What's Hot' item. Designer Humberto Leon from the cutting-edge brand, Opening Ceremony reimagined the vintage plaids and Native American motifs as trendy miniskirts, jackets and tailored shirts. The company is a true
American original.
The iconic brand has also been noted by Vogue and The New York Times Magazine, and fashion trendsetters, like Reese
Witherspoon and Rihanna are both said to own pieces. Sew4Home is excited to join with Pendleton to bring you a series of
home décor projects, which celebrate the 100 years of tradition with our own unique S4H style.
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Pendleton at Opening Ceremony. Photo: Opening Ceremony
This family-owned company is hardly new on the scene. Six generations after Thomas Kay opened his first mill in Salem,
Oregon, and four generations after his three grandsons opened the Pendleton Woolen Mill, the Bishop family still runs the
company. The long tradition of creating classic, natural fiber blankets, garments and home décor fabrics is more than just
business--it's a family trust.
1920s era advertising illustration of a Native American on horseback holding a Pendleton blanket. Photo: Pendleton
Today, if a fashion company wanted to begin creating authentic Indian blankets, they would first have to hire experts in Native
American design and spend months researching color, pattern, and symbolic meaning. Not Pendleton. They've been making
'the real thing' for more than a hundred years.
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Roy Bishop congratulates Native American rodeo champion Jackson Sundown at the 1916 Pendleton Round-Up. Photo:
Pendleton
Beginning in 1909 and for the next 20 years, Pendleton's only business was making traditional blankets for the Nez Perce,
Navajo, Hopi and Zuni nations. These blankets were a staple of basic apparel and used as a standard of value for trading
among Native Americans.
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Painting of Indian Robe, circa 1900. Photo: Pendleton
The early blankets were woven using the Native Americans' own designs, which showed graphic representations of Indian
beliefs and legends. Today, Pendleton collaborates with tribes to create contemporary designs. Each year, Pendleton releases
a new commemorative pattern; each blanket features a suede patch that tells the design's story.
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Indian Princess receives Harding Shawl as prize at Pendleton Round-Up, date unknown. Photo: Pendleton
Garment making is a newer enterprise for Pendleton, introducing their first flannel shirt in 1924. First designed to help ranch
hands and loggers withstand the damp cold of Oregon winters, it has since become a standard for durability, comfort and ...
fashion. When Pendleton entered the world of women's fashion, some of their designs became the ‘must-have' pieces of their
decades.
Circa 1950 advertisement for the classic '49 jacket. Illustration by Ted Rand.
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Circa 1950 advertisement for the ultimate fashion statement of the time: the reversible pleated skirt. Illustration by Ted Rand.
And, men's fashions were just as popular. How many of you know that the Beach Boys were originally called The
Pendletones, thanks to their signature shirts?!
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The Pendletones before they became known as The Beach Boys
Pendleton's uniqueness among American clothing and décor brands doesn't end with its long family history. Unlike most of its
rivals, the company owns nearly every step of production. Once the wool leaves the sheep, it is scoured in Texas and
delivered to the Washougal, Washington mill for dying and spinning. If the yarn is to be woven into Indian blankets or Jacquard
fabrics, it's taken 200 miles down the Columbia River to the company's mill in Pendleton, Oregon. If it is to be woven into the
signature plaids and stripes, it travels across the mill to the Dobby looms. All the fabric ends up back at Washougal for the final
steps of washing (finishing) and inspection. The fabric is then sent to garment facilities for construction, including Pendleton's
own plant in Nebraska. The final products are available through the company's 75 stores and also at finer retailers. Though not
the norm, this 'vertical' operation gives the company greater control at each step, ensuring the high quality for which they are
famous.
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1962 photographic collage illustrating Pendleton's wool processing, from the sheep to the loom to an Indian Princess with a
blanket.
Across the country, woolen mills have virtually disappeared. But with the family's hands-on management, Pendleton has
survived numerous downturns. For nearly 80 years every American President has been presented with a Pendleton wool
blanket. If the company continues to offer its unique combination of quality and authentic design, they should be around to
present many more.
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1937 Label for Pendleton Auto Robe. Photo: Pendleton.
Pendleton and Sew4Home share the same home city: Portland, Oregon; and so we feel both very proud and very fortunate to
be able to bring you nine tutorials this year featuring fine Pendleton fabrics. We may come up with more along the way,
because we love working with these incredible wools! Be on the lookout for:
Turquoise 2010: Pendleton Wool Chipara Throw
Pendleton Wool: Cunningham Plaid Silhouette Pillows for Father's Day
Pendleton Wool: Chinook Stadium Blanket with Canvas Tote
Pendleton Wool: Spirit of the Peoples Messenger Bag
Pendleton Wool: Machine Felted Pillow with Pendleton Carded Wool
Pendleton Wool: Fiber and Felted Hooped Art
Pendleton Wool: Eco-Wise Wool Tote Bag with Felted Accents
Pendleton Wool: Spirit of the Peoples Clutch
Pendleton Wool: Eyeglass/Sunglass Case
Because of our local connection, Pendleton has created special cuts for each of our Sew4Home projects, which will be
available at their ebay store. Simply look for the Sew4Home name along with the project name.
You can also find a selection of Pendleton home decorator fabrics on their website.
And, if you're lucky enough to live in the area or are visiting, you MUST visit the Pendleton Woolen Mill store at 8500 SE
McLoughlin Blvd., Portland, OR 97222
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Newly remodeled Woolen Mills Store in Portland, OR
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