Texaco Xpress Lube™ Regional Meetings in March 2009 Online

November/December 2008
Global Lubricants – North America
Lube™
Texaco Xpress
Regional Meetings
in March 2009
Online Registration
Now Available
We hope you will be able to join us for an informative and interactive
discussion about the Texaco Xpress Lube™ (TXL) program, either in Las Vegas
from March 2-3, or in Atlanta from March 4-5, 2009.
The upcoming sessions will provide information on the TXL Re-image Program,
2009 promotions, product training, and opportunities to network with other TXL
operators and Chevron Products Company representatives. To register, please visit
the registration Web site at the link below.
http://demandstrategies.com/register/
For questions on the TXL regional meetings, please contact Karen Rawls,
Marketing Communications Team Lead, at [email protected].
We hope to see you there!
Safety Moment:
Candle Safety Tips
As the holiday season approaches, candles become a popular seasonal
addition to many homes. Please follow these tips from the Home Safety Council
when lighting candles:
JNever burn a candle on or near anything that can catch fire. Keep burning
candles away from furniture, drapes, bedding, carpets, books, paper,
flammable decorations, etc.
JAlways keep a burning candle within sight. Extinguish all candles when
leaving a room or before going to sleep.
JAlways use a candleholder specifically designed for candle use. The holder
should be heat resistant, sturdy and large enough to contain drips or
melted wax.
JKeep candles out of the reach of children and pets. Do not place lighted
candles where they can be easily knocked over.
JConsider using battery-operated, flameless candles.
JBe very careful if using candles during a power outage. Flashlights and
other battery-powered lights are safer sources of light during a power
failure. Never use a candle during a power outage to look for things in a
closet, or when fueling equipment - such as a lantern or kerosene heater.
Julie Reyer,Managing Editor, Email: [email protected]; Mike Heppermann, Copy Editor, Email: [email protected]
© 2008 Chevron Products Company, San Ramon, CA. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC.
For more information contact: Julie Reyer, Managing Editor, at [email protected].
Page 2
Chevron's NASCAR
Sponsorship
Officially Ends
Please Remove All RacingRelated Sponsorship and
Ad Materials
Texaco Xpress
Lube™ Image
Refresh
With the 2008 NASCAR Sprint Cup Series over, Texaco and Havoline's sponsorship
of the No. 42 Dodge Charger officially comes to an end. All sponsorship and
advertising-related items pertaining to NASCAR or driver Juan Pablo Montoya must
be removed from your shop by December 31, 2008.
Chevron no longer has the rights to use these items to promote its products or
services. We thank you for your cooperation.
In an effort to enable the Texaco Xpress Lube™ (TXL) branded network of
quick lubes to grow more effectively and profitably, Chevron will soon implement
a TXL Image Refresh program. The two-year phased rollout of the program will
begin in Birmingham during the first quarter of 2009.
The objective of this project is to evaluate the best re-image options for our
TXL locations by:
JRefreshing the brand and physical site image to be more appealing to
consumers
JAligning the look and feel of TXL sites with the qualities embodied in the brand
JImproving the legibility and street presence of the various elements of the
TXL identity
JEnhancing and updating the look and feel of key elements of the signage
package
Chevron has conducted consumer research studies to evaluate the brand
architecture hierarchy between Havoline® and the TXL brand. Among the things
we learned are:
JHavoline has a higher prompted awareness than Texaco Xpress Lube
(79% Havoline vs. 52% Texaco Xpress Lube)
JHavoline was preferred by consumers as the lead brand
(32% Havoline vs. 7% Texaco)
JFour of the top five winning concepts featured Havoline as the lead brand
Using Havoline as the lead brand across the Do-It-Yourself and Do-It-For-Me
segments enables us to focus resources behind one brand nationally, which
creates a sense of continuity and stability among our employees, partners and
consumers.
Stay tuned for more details about the Image Refresh program. Chevron
appreciates your support as well as your feedback. To provide either, please
contact your ACE Council Representative. The list of council member contact
information is included in this issue of Xpress News.
Xpress News November/December 2008 Page 3
Join the 2009 Texaco
Xpress Lube Mystery
Shopper Program
With the goal of
improving your location’s
overall business
performance, the Mystery
Shopper Program –
Xpress Yourself: Image is
Everything! – is designed
to measure your
customer’s experience
and assure compliance
with customer service
standards at each of
our Texaco Xpress
Lube™ (TXL) facilities.
The deadline to enroll
for the biannual 2009
program is March 6.
For those who'd like
to customize a program with more frequent visits, the
deadline to enroll is January 9. Please see the enrollment form at the Web site
below for complete details.
Those who enroll in the biannual program will have a mystery shopper visit
their location once during the second quarter of the year and once during
the fourth quarter of the year. Scores will be based on image compliance and
customer service that is part of a report detailing how the customer rated the
overall experience.
Enrollment in the biannual program is only $60, which covers part of the cost
of the oil changes, while Chevron will cover the cost of the visits and reporting
the results. Sign up by visiting www.txlmysteryshopper.com to ensure your
customers are receiving the best possible experience at your location. You can
also visit the Web site to see a sample questionnaire.
The results of the 2008 Mystery Shopper visits have been sent to all
participating locations, and starting next year, each location that provides
Chevron with its e-mail address will receive its results via e-mail within seven
days of each visit.
For questions about the Texaco Xpress Lube Mystery Shopper Program, please
contact Violet Anderson, Consumer Marketing Manager, at (503) 221-7825 or
[email protected].
Page 4
November’s ACE
Council Meeting
Laid Groundwork
for 2009
The Texaco Xpress Lube™ (TXL) Re-image Program and 2009 promotional
calendar were the main topics discussed during November’s Texaco Xpress Lube™
ACE Council meeting in San Ramon, California.
The ACE Council meeting provided council members the chance to share
feedback received from Texaco Xpress Lube operators and Havoline® Installers
on using established promotions and procedures, as well as offer ideas to the
Chevron sales and marketing teams on plans for 2009 promotions.
In addition to the fuel economy-themed promotion overview and the TXL
re-image project, other topics included the Mystery Shopper program, feedback
on using AutoNet TV, and the updates and functionality of the TXL Web site.
Please see the chart below for a list of ACE Council Members and their contact
information. If you have a topic you’d like discussed at the next council meeting,
please contact your region’s representative.
ACE Council Members
Name/Date
on Council
Areas
Covered
Organization
Mailing Address
Email Address
Telephone
Mark Bidwell
02/07
Lynn Taylor
04/05
Texaco Xpress Lube
3750 Commercial St SE
Salem OR 97302
P.O. Box 1086
141 Camden Street
Rockland, ME 04841
[email protected]
503-559-3895 [email protected]
Jim Smith
06/06
Dale Kerr
MT, ND,
MN, OR,
RI, PA, CT,
NY, NJ,
ME,
VT, MA,
NH
TN, WV,
KY
LA, AR
[email protected]
615-672-5466 615-672-4226
[email protected]
318-481-3750 318-487-6769
Robert Register
6/06
Gene Zimmerman
09/08
Eddie Moore
02/08
NC, SC,
GA, VA
AZ, NV,
So CA
AL, MS,
FL
[email protected]
336-226-7439 336-226-7439
[email protected]
602-867-9893 480-419-9054
[email protected]
205-980-1510 x312
Ed Rhodus
10/02 – 09/08
Rolling
off after
Sept
Meeting
Rolling
off after
Sept
Meeting
WA, ID
[email protected]
303-475-4550 303-989-2864
M
Bill Haugh
10/02 – 09/08
Corey Campbell
02/08
Greg Cole
10/04
TX, OK
Rockland Texaco
Xpress
Whitehouse Texaco
Xpress Lube
Kerr Enterprises, Inc.
Texaco Xpress Lube
Texaco Xpress Lube
Xpress Partners
Texaco Xpress Lube
600 Highway 76
Whitehouse, TN 37188
P.O. Box 11814
Alexandria, LA 71315
1021 Queen Ann Street
Burlington, NC 27216
13202 W. Cave Creek Rd.
Phoenix, AZ 85022
5511 Highway 280, Ste.
215
Birmingham, AL 35242
11988 W. Jewell Ave
Lakewood, CO 80228 Fax
207-594-8095
Texaco Xpress Lube
4560 Los Angeles Ave
Simi Valley, CA 93063
[email protected]
805-526-9048 805-581-8805
Classy Chassis Texaco
Xpress Lube
Express Automotive
Group, Inc.
7701 Custer Rd. W.
Lakewood, WA 98499
P.O. Box 540264
Houston, TX 77254
253-471-2978 [email protected]
713-532-0210 713-532-0211
Xpress News November/December 2008 Page 5
Launch of Delo®
400 LE Synthetic SAE
5W-40
Chevron Global Lubricants is excited to introduce Delo® 400
LE Synthetic SAE 5W-40 as a new addition to our CJ-4 product
offering. Delo 400 LE Synthetic SAE 5W-40 continues Chevron
Global Lubricants’ tradition of industry-leading
performance and innovation.
Delo 400 LE Synthetic SAE 5W-40 is
specifically formulated for outstanding
performance in pre- and post-2007 heavy
duty diesel engines and light duty diesel pickup trucks. Delo 400 LE Synthetic SAE 5W-40
offers excellent cold startup capabilities and
potential for improved fuel economy especially
when used in combination with our full Delo
product portfolio. It is fully backwards
compatible with previous API categories and
is positioned as a premium product in The
Delo® Performance Advantage™ platform.
Please be sure to remind your customers to follow OEM recommendations for engine
oil type and viscosity.
Delo 400 LE Synthetic SAE 5W-40 (271207) is being offered in a range of
popular package styles:
•4/1 GAL JUG (430)
•5G Pail (448)
•55G DRUM (981)
Delo 400 LE Synthetic SAE 5W-40 exceeds API CJ-4/SM specifications
and meets:
•API CJ-4/SM specifications
•Caterpillar ECF-3, ECF-2
•Cummins CES 20081
•Detroit Diesel Corp. Power Guard Oil Specification 93K218; 93K215,
93K214
•MB-Approval 228.31
•Mack EO-O Premium Plus 07
•Volvo VDS-4
•Renault RLD-3
•MTU Category 1
For questions regarding the launch of Delo 400 LE Synthetic SAE 5W-40,
please contact your Marketer representative.
9401 Williamsburg Plaza Suite 201
Louisville, KY 40222
Chevron Products Company
LOUISVILLE, KY
PERMIT NO.1498
PAID
PRSRT STD
U.S. POSTAGE
November/December 2008
Global Lubricants – North America
WHAT’S INSIDE
THIS ISSUE
J Texaco Xpress Lube™ Regional Meetings
in March 2009 .........................................................1
J Safety Moment: Candle Safety Tips.........................1
J Chevron's NASCAR Sponsorship Officially Ends.......2
J Texaco Xpress Lube™ Image Refresh.......................2
J Join the 2009 Texaco Xpress Lube
Mystery Shopper Program........................................3
J November’s ACE Council Meeting
Laid Groundwork for 2009.......................................4
J Launch of Delo® 400 LE Synthetic SAE 5W-40.........5