Timepiece Collection

Transcription

Presents Swatch Touch
is introducing the ceramic
Timepiece Collection
Celebrates its 80 years
old watch Reverso
*MVWX1EPP*SYV7IEWSRW,SXIP7IQMVEQMW-RXIVGSRXMRIRXEP,SXIP(S[R8S[R'EMVS
Dear Readers
Welcome to this issue of BTC News Magazine. It’s been a while since
we published the last issue, due to uncertain economic times and the
recent upheavals in Egypt and other areas in the Middle East.
We stand firmly behind the Free Egypt movement and we believe
strongly that freedom and democracy will bring more business, development and prosperity. We are optimistic about the future of Egypt
and plan to continue to grow our business here.
We will continue to expand to reach our customers regardless of the
troubles that have occurred recently in Egypt. In fact, BTC has opened
six new points of sale in 2011, in the Mall of Arabia, the Dandy Mall
and in the Sun City Mall.
We believe that the market will become strong again, as even in the
toughest of times, people still need to have joy and beautiful things in
their lives. As the following pages show, there are plenty of products
to choose from this year.
I truly hope you enjoy this issue of BTC News. Please feel free
to share your feedback with us – we value your comments and
opinions very much. Here’s to a great 2012!
Sincerely,
Ayman Nassif
C.E.O
CONTENTS
Free non-periodic newsletter
All rights reserved. No part of this publication, including graphics, ideas, may
be reproduced. Also, may not be stored
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in retrieval system, copied or transmitted
in any form or by any means, either electronic, mechanical, photocopying. Unless
a prior written permission from the publisher enabling doing so.
BTC News
New Stores
Trend Report
Piaget
JLC
UN
Chanel
Corum
Girard Perregaux
Rado
Swatch
Flik Flak
Panasonic Lumix
Tissot
Raymond Weil
Gucci
Burberry
Graham
Hamilton
CK
Emporio Armani
Boss
Cerruti
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The Watch Magazine of Egypt
Balmain
Tommy Hilfiger
DKNY
Fossil
Timberland
Diesel
Michael Kors
Festina
Candino
Titoni
BTC outlets
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International editor
Keith W. Strandberg
For more information please contact
Sara Sarwat
Editor in Chief
19 Abbass El Akkad St. Nasr City, Cairo, Egypt.
Postal code: 11371
Tel.: +20 2 2401 57 72
Fax: +20 2 2261 60 45
Email: [email protected]
Designed & Printed by
SL-Creations Advertising Agency
www.sl-creation.com
BTC News
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the watch Magazine of Egypt
BTC Sun City Mall
Now SIX New Shops have been added to our Chain!
Bringing BTC and LINK closer to you..
Visit Suncity Mall, Mall of Arabia & Dandy Mall
Mall of Arabia
4
Mall of Arabic is the biggest mall in Egypt yet to
open in terms of space and stores, and second biggest in the middle east. Phase 1 of the mall includes
all needed facilities and stores that will be opening
for the first time in Egypt like Cartoon Network.
A dancing Fountain will also be established in the
mall along with a huge open area inside the Mall,
which will also have coffee shops, night shows and
BTC News
spacious alleys and greenery for walking. The food
courts are surrounded by glass overlooking the outdoor fountain; cinema complex, and all local and
Inter- national brands.There are 12 entrances to
provide easy access to all areas of the mall as well
as a capacity for over 9000 free car parking spaces.
BTC Shop SGO 462 / LINK Shop SGO 462
Suncity Mall
Suncity Mall is a 200,000-square-meter-state-ofthe-art and mixed-use, touristic, retail and entertainment complex. It is located next to Cairo Airport. There are numerous activities within the center
disbursed throughout the different levels. The complex is supported by multistory car park that can accommodate over 2’000 vehicles.
The mall includes leasing area of 60,000 m2, more
than 250 retail outlets with over 400 international
brands, 16 cinema screens complex including 2 for
VIP and free parking for more than 2800 car.
BTC Shop #B2A / LINK Shop #D48
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BTC/Link Mall of Arabia
BTC News
Link Dandy Mall
Dandy Mall
Dandy Mega Mall’s architectural design is a work of art
that has been undertaken by the renowned French designer Mr. Daniel Poissonnet in conjunction with Arab
Consulting Engineers (Moharam-Bakhoum) one of
Egypt’s most recognized firms in the field of consultancy
and architectural design. After designing over one hundred shopping centers in Europe and around the world,
Mr. Poissonnet gathered all his expertise in creating a
state-of-the-art design for Dandy Mega Mall.
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Special attention was given to space utilization, lighting, air flow, common areas, amenities and parking access in a manner that has set new shopping mall design
standards in Egypt and has rendered Dandy Mega Mall a
prime destination for shoppers and leisure seekers from
around the world.
BTC Dandy Mall
BTC News
BTC Duty Free
has established Bulgari Corner
at Cairo International Airport T3
Bulgari is now available at the Cairo International Airport. Being the largest airport
in Egypt, Cairo International Airport is the
second busiest airport in Africa serving 16.1
million passengers in 2010.
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The airport was awarded by the 2010
Skytrax World Airport Awards as one of the
three most improved airports worldwide.
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Trend Report:
Classic and Traditional
only Part of the
Story
By: Keith W. Strandberg
The Swiss, who have been making watches for centuries,
know that trends come and go. Just prior to the financial
meltdown, there was a period of “anything goes,” and it
seemed that the more outlandish the watches, the better they
sold. Now, with markets still recovering, there has been a return
to “normalcy” and a move away from those crazy watches. As part
of this fiscal sanity, elegant and traditional watches are making a big
comeback.
Dismissed a few years ago as boring, vanilla, unexciting, these watches are becoming the staple they used to be - elegant, traditional designs that can stay in a watch brand’s line, or your watch collection, for
years to come.
Is it Really a Trend ?
Classic and elegant watches have been a staple for many brands, but companies are seeing a renewed interest. “All over the world, the financial difficulties have generated a return towards more classical shapes and
watches,” says Philippe Leopold-Metzger, Chief Executive Officer, Piaget. “For Piaget, elegance is an intrinsic
part of our DNA. In fact, our passion for ultra thin mechanical movements has only one objective: to allow us to design slim and beautiful watches. Therefore we will continue
to do what we do best.” As flashy watches and here-today, gone-tomorrow
styles fade, understated watches are coming to the forefront. For JaegerLeCoultre, classic has never gone out of style. “Interest in classic, elegant
watches has never been something that has dwindled,” says Jerome
Lambert, president, Jaeger-LeCoultre. “Even when larger and sportier watches were at their peak in popularity, the backbone of fine
watchmaking remained in the classic and elegant lines.
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Now, a classic watch doesn’t need to be simple, but rather
it’s classic if it combines the history of fine watchmaking
(something Jaeger-LeCoultre prides itself on as a 177 year
old manufacture) with the new innovations of today’s world.
Elegance is wearing a beautiful and perfectly made watch,
that will never go out of style. “There is a different watch
for every different person in the world,” adds Lambert. “I
will never say that it is time for any watch to be over. If
Asian countries, like China, for example, love the classical
size, some other growing territories like South America are
fond of big, technical watches like the Master Compressor Extreme Lab 2.”
BTC News
Established Brands Back in
the Forefront
A long history and a proven track
record means a lot when it comes to
watches. Established high end brands
like Jaeger-LeCoultre and Piaget have
a stellar track record, a known history
and a reputation for unparalleled quality. They are high watchmaking stalwarts,
brands that have weathered so many
storms, so people feel that they can’t go
wrong buying from any of these established
brands. Many of these brands focus on traditional and classical watches, in order to honor their legacy
and satisfy their existing customers.
These watches will stand the test of time and stay wearable for years, even decades – they are heirloom pieces,
watches that fathers will pass on to sons, generation to
generation. The best established brands are committed to
staying on top of technological developments, as well. Piaget has been one of the leaders in thin movement development, and Jaeger-LeCoultre has introduced more new, in-house
designed and manufactured movements per year than any other
brand. Though limited by a need to keep their brands’ DNA present
in all their timepieces, these brands innovate in other areas, whether
it be in new complications, new materials or ever increasing quality.
Though limited by a need to keep their brands’ DNA
present in all their timepieces, these brands innovate in other areas, whether it be in new complications, new materials or ever increasing quality.
Independents: The Freedom to Create There are
still some key independent watchmakers succeeding well in today’s watch world. These brands, like
Ulysse Nardin, Chanel, Corum and more, are free of
the tethers of tradition and history. They don’t have
an established clientele that expects a certain kind
of product, so they are free to develop whatever
they want.
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BTC News
Independents
The Freedom to Create
They can think of new ways to do complications,
new ways to read the time, new materials, new
shapes and all manner of new concepts.
Many collectors have embraced these new brands,
snatching up every new model that comes along.
As customers become more involved in timepieces, they naturally tend to look beyond established
brands to see what other watchmakers are doing.
These independent watchmakers have captured interest, because they are doing something completely different from the established brands. Often, this
is done with cutting edge design, like Ulysse Nardin,
which stood watchmaking on its ear with unique
time displays, new materials and more.
The Future
One of the best things about the watch industry
is that change is constant. Don’t like big watches?
Don’t worry, traditional, thinner, smaller watches
are making a comeback. Like new materials? There
are a bunch of companies really turning heads with
materials like meteorites, petrified wood, new alloys, new colors, new treatments and much more.
Rest assured, no matter what happens, watchmakers will always be working on the next great timepiece.
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BTC News
By: Keith W. Strandberg
For this issue of BTC Magazine, the editors caught
up with the worldwide president of Piaget, Philippe
Leopold-Metzger. A veteran of the watch industry, and one of the true nice guys in this business,
Leopold-Metzger sees Egypt as a key market for
Piaget.
What’s new with Piaget?
The year so far has been very good. We are very
strong where business is strong today. We have
great products. We have gone from being a brand
that was very much a jewelry watch brand to a
brand that is much more balanced between women and men. Today, we are developing our elegant
business for men, with thin watches like the Altiplano.
We have invested a lot in manufacturing, which
means that we don’t have the problem of having
to depend on suppliers, as we make all of our own
movements in La Côte-aux-Fées, and we are integrated with all the parts. It limits capacity, but we
are in control of our destiny.
BTC News
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Valuing Time with Piaget’s
Philippe Leopold-Metzger
How important is Egypt for Piaget?
Which watch do you have on right now?
Egypt is a new territory for us. We are doing very well
there with our great retailer, BTC. The Middle East is a
growing part of our business, and we have very strong
expansion rates. Egypt is such an important market for
Piaget, and the idea is now to expand the collections and
do more things in Egypt. In Egypt, the market is really
becoming established.
The one I am wearing today is the Emperador Tourbillon
Automatic, but I love the Tourbillon Skeleton, and I love
the Altiplano 43mm for when I go out.
Piaget is an iconic brand. What is the pressure on you
and your team to keep that magic and tradition going?
We have to continue investing in the brand. What makes
Piaget more than anything else is the product. We continue to invest in the facilities, we have more and more
designers and more people working on research and development. We are investing in developing new and better products. We have to keep the creativity flowing.
How do you balance being such an innovator in movements with the amazing
jewelry watches you do?
We have two different campaigns, one that is very masculine and technical, where we can show Piaget as a technical brand, but we also have a completely new campaign
where we show Piaget as a very creative and emotional
brand. We tried to have one ad that shows both sides of
Piaget, but it was very hard. In watches, we are elegant
and technical, but understated, and on the women’s side,
we are much more creative, innovative and extravagant.
The creativity on the watch for men is in the movement,
and for the women it’s in the design.
For women, we are developing more watch models with
automatic movements. we want to make sure we have a
good offer on the technical side for women. When men
buy for their wives, they buy technical and mechanical.
When women buy, they prefer quartz. It’s changing little by little, but quartz is still the most popular for ladies
watches.
Which Piaget watches are the most popular in Egypt?
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In the Middle East, we have to come all the time with
new products and the customers are looking for more
technical pieces or more diamond set on the women’s
side. Egypt is a market where the customers know what
is happening in the watch industry and they value differentiation and creativity.
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Besides watches, what are you passionate
about?
For me, my family has really been the thing that I have
concentrated on the most. Raising a family is both a passion for me and very hard work.
What do you like about your life?
For me, I’ve had a balanced life. I have a wife and family
that have always been behind me. I travel 40% of the
time and it’s such a pleasure to be based in Geneva. I have
a hectic life but when I come back to Geneva, I am in the
middle of nature and for someone who loves skiing and
golfing, it’s paradise.
What traits do you most admire in other people?
Humanity, loyalty, intelligence, drive, vision.
What trait in yourself do you most despise?
I think I am a little bit too shy, I don’t put myself forward too much. I don’t have an oversized ego, and I don’t
know if that’s a good point or a bad point.
Many thanks to Philippe Leopold-Metzger for taking the time to speak with BTC News magazine. We
look forward to seeing the next Piaget creations.
Piaget’s Ultra Thin Movements
Ever since the company started making its own watches (Piaget began as a movement supplier to the industry), Piaget has been determined to shed weight and thickness from its movements, and
this determination has resulted in several world records for the
thinnest movements. There is no denying that today’s trend is big
watches -- 42mm is about average nowadays, with some going up to
50mm and more. Honestly, though, a huge watch is less of a challenge
to design, as there is more space for every detail. Making everything
thinner and smaller, now that’s a watchmaking challenge.
The Concept
It is part of the DNA of Piaget that the watches will be thinner than others.
“Thin is our religion,” emphasizes Philippe Leopold-Metzger, president, Piaget.
“Whatever watch we make, the thinness has always been a key part of it. Even
though we are winning records and we are very happy about this, the key thing is
that the technical part is serving the design. Thin movements allow us to do very
thin watches. With the Altiplano, it’s very simple, elegant and very thin. If you take
a Polo 45 and put it next to another watch in our category from another company,
our watch is much thinner and much more elegant. We are working in much larger
movements -- we used to be at nine lines and now a lot of them are 12 and one is
13.25 but the watch remains extraordinarily thin.”
The Design
Piaget has a team of movement designers and part of
their mission is to make every piece and part as thin as
possible, while not sacrificing the robust nature of the
movement.“All the parts in the movement are reduced to
the smallest possible,” says Pierre Guellier, product manager, Piaget. “Some wheels are only 0.12mm, which is
almost as small as a single human hair. It’s not easy, even
for our own staff, to understand how difficult it is to make
these parts. “It’s relatively easy to develop thin bridges, for
example, but you have to be sure of the reliability of the
piece,” Guellier continues. “Sometimes you are obliged
to make movement parts thicker, because they won’t be
strong enough to make the movement work. We are quite
used to developing ultrathin movements, but a new movement manufacture could try for an ultrathin movement,
but it may fail in the marketplace. Throughout the history
of ultrathin movements, many ultrathin movements have
come out then disappeared because they didn’t work.”
Piaget over the course of its history has developed both
hand wind and automatic watches, focused on keeping
them as thin as possible. “The automatic movement has
all the additional parts of the winding system and the rotor, which makes it obviously thicker,” Guellier explains.
“The challenge of ultrathin, automatic movements means
keeping the rotor as thin as possible, but it still has to have
good winding power. When we have a small rotor, as in
the 1208P movement, we had to make it thicker and the
weight had to be towards to center. We did a special pal-
ladium gold composition to get the right density, and we
increased the power reserve by two hours, to 42 hours.
This means that it is strong enough to add complications
to this movement, to make it a family of movements. We
now have the possibility to break other records.”
The Future
Thin has always been in at Piaget and the brand has no
intention of changing course. “If we did the same calibers as everyone else, Piaget will never be able to be stay
unique,” says Guellier. “We are very lucky that our manufacture was successful because of two traditional ultrathin
movements, the 9p (1957, 2mm thick) and the 12p
(2.3mm, automatic), so we want to exploit this ultrathin
aspect. It is also more difficult to assemble the watches,
so we need better watchmakers. With all the experience
we have, our people are used to assembling the ultrathin
movements. Our complications are also thinner than others on the market.” Whether Piaget watches can get any
thinner than they are now is unclear. “There is always a
debate about whether thin is coming back and whether
elegance is coming back,” says Leopold-Metzger. “For a
while, the industry had ‘Star Wars’ watches. No one is a
one or two watch buyer in their lifetime anymore, so I
think it’s great to have one watch that is thin, others that
are thick, one watch that is elegant, another that is sporty.
It’s wonderful that we all have different choices when it
comes to timepieces.” And Piaget will never stop trying to
make things smaller, thinner and lighter.
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13
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Even after more than 80 years
Reverso is more relevant
than ever
Where would you expect to find an 80-year-old watch? In a museum, perhaps? That’s certainly the only place to view some of
the watches from the early 20th century. At Jaeger-LeCoultre,
however, an 80-year-old model is a vital part of its current
lineup, it can be seen on distinguished wrists everywhere,
and it doesn’t look a day older than it did in 1931. Both
a historical piece and a completely modern icon for the
brand, the Reverso is perpetually renewed through
the introductions of new versions that keep it current.
Eighty years ago, when Jaeger-LeCoultre introduced the Reverso, created at the request
of English colonial officers who wanted to
protect their timepieces while playing polo
in India, the famed Swiss house of horology
likely couldn’t have predicted that the Reverso would become so iconic. But demand has
never ceased for this watch, which is both
practical and infinitely customizable.
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BTC News
Over the years, there have been bejeweled versions, models decorated
with miniature paintings, dual-time
and multiple-time-zone examples,
complicated limited editions and
skeletonized Reverso watches as
well as the standard Reverso still well
suited to the demands of the polo
player.
The Reverso is supremely practical,
whether vying for glory on the polo
field or simply living life. Jaeger-LeCoultre, to its credit, is still heavily
involved in the sport of polo, and the
brand chose Argentina, the world’s
leading destination for polo, as the
place to celebrate the Reverso’s 80th
anniversary.
Eighty Years of Polo
One of the oldest games in the world tied to one
of the oldest watch models: the parallels are clear.
The Reverso is about as iconic of Jaeger-LeCoultre
as polo is of Argentina, and its success is well deserved. Those in the know immediately recognize
a Reverso, and other companies’ attempts to compete with the Reverso have never been as elegant,
simple or sophisticated as the original, the revered
Reverso. “The Reverso has transcended polo, but it
was designed for polo players, so we have made a
commitment to keep the original link to polo, particularly when it comes to sport in Argentina,” Lambert says. “The world of polo symbolizes the link
between the past and the future.
The roots of the Reverso are in the past, and the
constant reinvention of the sport here in Argentina
is the future. “We have several ambassadors here
in Argentina, and these ambassadors are incarnations of what the Reverso represents in terms of
excellence, elegance and modernity,” Lambert continues. “They are all representations of these values, while playing one of the oldest games in the
world.”
Long live the Reverso, and long may it remain perpetually on its game.
BTC News
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Reverso
goes back to 1931
Upon being approached by those polo playing
Brits, Jaeger-LeCoultre set about making a watch
in which protection of the dial was primary. The reversible case of the Reverso was a simple and elegant solution. It allows the watch case to be flipped
over, protecting the sapphire crystal and dial from
potential impacts.
Extremely popular with polo players, the watch also
caught on with the general public, partly because it
allowed the back of the case to be decorated and
then displayed. All sorts of organizations, groups
and even royalty have decorated the back of the
Reverso case with their own insignia.
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If Jaeger-LeCoultre had not continued to modify and update
the Reverso throughout the years, it may not have enjoyed such longevity.
But new designs, new complications, dual dials and other variants have helped
the Reverso stay in step with the times.
BTC News
One of the contemporary variations that truly suits the Reverso design, although it negates
the original principle of protection, is the dual-time-zone
Reverso Duo, which allows the
wearer to simply flip the watch
over to switch between local
time and home time displays.
Jaeger-LeCoultre CEO Jerome
Lambert wears this Reverso
quite often.
As the head of a company
that does business around the
world, his life is very much
about managing different time
zones. “When I am traveling
in another country, in another
time zone, the Reverso dual
time is both convenient and
elegant,” he explains. “The
Reverso is made up of this elegance and a silent luxury it is
discreet, and yet it embodies
classical elegance.”
New designs,
new complications,
dual dials and other variants
All of this adds up to sales. The Reverso is one of
the bestsellers in the Jaeger-LeCoultre collection,
representing 45 percent of its business. And the
constant reinventions and adaptations that have
kept it young will continue into the future with an
expanding range of mechanical complications, according to Lambert.
“Since 1991, we have opened the complication
field to the Reverso, which has helped to keep the
Reverso in the forefront, and we will continue in this
same philosophy,” says Lambert. “You will see new
complications in the future. We have also opened
another market with the Reverso Squadra in the
sports arena.”
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By KWS
BTC News
Ulysse Nardin
Innovative to the Core
By Keith W. Strandberg, International Editor
When Rolf Schnyder bought
Ulysse Nardin, the brand was
a shell. Known for marine
chronometers, which the brand
still produced, the consumer
watches were uninspired and
unsuccessful.
Schnyder was the key to the
brand’s turnaround and, as a
result, Ulysse Nardin has become
one of the leading innovators in
the watch industry today.
Schnyder, who passed away in
2011 at the age of 75, leaving
a gaping void at the top of the
watchmaking pyramid, didn’t
set out to become an innovator,
however. In fact, he was just trying
to make his way in the world.
Raised in Zurich, Switzerland,
he headed to the Orient to
explore, and ended up setting
up companies there that could
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BTC News
make parts (dials, cases, etc.) for
the watch industry cheaper, and
more efficiently, than could be
done in Switzerland.
As a result, he became very
successful and when Ulysse
Nardin was on the market in the
early 1980s, he was in a position
to buy the brand.
At that time, said Schnyder,
one of the true legends in
watchmaking, “I took over a
carcass. It was a beautiful name,
but back in the late 70s and
early 80s, every company was in
trouble, companies and people
were going bankrupt, closing,
having a tough time. But, I had
to start somewhere, and I bought
Ulysse Nardin.”
Schnyder didn’t really have a plan
for the brand, other than a feeling
that mechanical watches would
make a comeback. “I believed
in special mechanical watches,
watchmaking art if you will,” he
said. “I think watchmaking art
can be mechanical or aesthetical.
After I bought the brand, I went
through all the pieces that were
on the market that had more
than three hands. There weren’t
really that many wristwatch
complications around.”
The Beginning
The only thing Schnyder was sure
of when he relaunched Ulysse
Nardin was that he couldn’t
make watches like everyone else
was. He needed something new
and different and he decided his
new company would focus on
complications that no one had
ever seen before.
Schnyder, though conversant in
manufacturing theories, was not
a watchmaker. For this venture,
he would need people who could
“think outside the box.”
“I made a list of people who were
inventors or had crazy ideas,
and went to see everyone on
my list,” Schnyder remembered.
“At one company, Jorg Spöring’s
workshop in Lucerne, I noticed
an astrolabium clock in the foyer.
I asked about it and they told me
that Ludwig Oechslin had made
the clock, and they called him
crazy. After a time, I finally was
able to track him down and we
started working together.”
Their first collaboration for Ulysse
Nardin was the Astrolabium
Galileo Galilei, a miniaturization
of a clock in the collection of
the
Vatican
museum.
Next
was
the
Planetarium Copernicus (with
Christophe Claret) and the Trilogy
of Time was completed in 1992,
with the Tellurium Johannes
Kepler (with Giulio Papi).
“The
Astrolabium
inspired
people to think about watches
and complications differently,”
Schnyder remembered. “This was
the first piece of the watchmaking
renaissance. We needed a crazy
guy like Ludwig. Watchmakers
are usually very stubborn and
traditional and they don’t branch
out, but Ludwig has an open
mind.”
Innovation After Innovation
These three timepieces put Ulysse
Nardin on the map, and on
collectors’ radar, but Schnyder
was not content to stop there. He
wanted to revolutionize the way
time was read, the way watches
were used and the materials that
timepieces integrated.
The big commercial success for the
company came with the Freak,
which was introduced in 2001.
The Freak turned watchmaking
on its ear, revolutionizing
the way people told time and
opening up the watch for all to
see the mechanics. On top of
this, the Freak introduced the
new dual escapement. At the
same time, the Freak ushered
in Ulysse Nardin’s willingness to
experiment with new materials.
“One day Ludwig came into
my office and said that he had
invented a new escapement,”
Schnyder remembered. “He
brought a carriage clock and put
it on my desk and he pointed
out the new escapement, which
was a dual direct escapement. I
didn’t want to take a risk with
a new escapement, because we
never get a watch back because
something was wrong with the
escapement.
“When we started working on
the Freak, I told Ludwig that he
could try the new escapement,
but with the standard metals
used in watchmaking, his new
escapement
didn’t
work,”
Schnyder continued. “Then, the
director of the technical school in
Le Locle told us that a company
in Neuchatel had done some
interesting things with silicone – I
never wanted to call it silicone
21
BTC News
because I thought of breast
implants, so I called it silicium. We
did many trials there and finally
succeeded – silicium is lighter,
parts are produced much more
precisely and the parts never
need lubrication.”
For Schnyder, the Freak was
really a breakthrough in so many
things. “Up to then, it was all
about how many complications
you could cram into a single
watch,” he said. “People were so
interested in the Freak, but it was
so simple – it was an inspiration
to artistic, creative people in the
industry. Even today, the Freak is
still a revolution. It gave people
ideas to show the movement,
to show the escapement and it
gave us a new way of displaying
time. Instead of complications,
it was an instrument that
showed time in a different way.
The Astrolabium and the Freak
were the cornerstones of the
innovation of Ulysse Nardin.”
Artisanal
At the same time Ulysse Nardin
was experimenting in new
movements,
new
materials
and new technology, Schnyder
was also pushing the limits of
the traditional artisanal arts
of watchmaking – enamel,
miniature painting and more.
Schnyder wasn’t content doing
things the traditional ways. An
example is the dial of the San
Marco. “Blue was the color of
Ulysse Nardin, so I wanted the
San Marco to have a background
of true blue,” he remembered.
“After searching for a solution
for quite some time, I found an
emanelist in Le Locle and I went
22
BTC News
to him and talked to him about
making the dials for me, and I
asked him if he could make blue,
and he found blue enamel.
“After that I wanted to do
cloisonné,” Schnyder added.
“I always loved to go to his
workshop to see what he was
doing. With the blue enamel,
it often had little gas bubbles,
which I couldn’t accept. He
said this is natural and I have to
explain to the clients, which was,
of course, unacceptable. Oh, we
had such huge arguments.”
Schnyder
insisted
for
the
cloisonné dials and his answer
was to give the enamellist the
time to figure it out. “He didn’t
want to do it, I told him that I
would place an order for 100
dials and I wouldn’t need them
for two years, so he would have
time to experiment,” Schnyder
said. “I had to take all 100, no
matter the condition, so that he
could make some mistakes and I
would still buy them.”
New Technology
Schnyder has always been open
to new ways of doing things.
Where some watch companies
might have brushed off inventors
and new material suppliers,
Schnyder heard everyone out and
urged them to keep trying if the
solution wasn’t quite ready.
“We even made hairsprings in
diamonds,” Schnyder used as an
example. “We saw some people
who were making artificially
grown diamonds, but they were
too thin. We needed much
thicker wafers for watches. The
guys came back two years later
and said that they had done it.
They did calculations that proved
that diamonds were more flexible
than steel. Now we grow the
diamond on silicium.”
The Future
Looking back on his career,
Schnyder was amazed, humbled
and thankful for what he has
accomplished. When he left
Switzerland, he never thought
he’d end up being the leader of
one of the industry’s most cutting
edge companies.
“I think we have inspired a lot of
people in the watch industry to do
different things,” Schnyder said
proudly. “After the Astrolabium,
the doors opened. We can take
the credit that we inspired the
industry to rethink complications
in wristwatches and introduce
them again. We had to come out
with things that didn’t exist. That
was our drive.
“I have really enjoyed this
journey,” he continued. “I have
done a lot of fun things and it has
been a great life. It has been a full
life and I really thank God that I
had these opportunities.”
In conclusion, though, Schnyder
was quick to point out that
Ulysse Nardin is not done. “We
have a ton of developments in
the pipeline and the future looks
fantastic.”
Now taking over for Schnyder is
Patrik Hoffmann, who had been
the president of Ulysse Nardin’s
US subsidiary and worked closely
with Rolf for many years.
Here at BTC News, we wish you
the best of luck, Patrik. You have
some big shoes to fill.
Time creates history
the watch marks its progress and the
pen seals its testimony
For more than 165 years, Ulysse Nardin has forged a reputation through its
precious and exclusive timepieces. Continuing its long tradition of innovation
and passion for craftsmanship, Ulysse Nardin is opening up new horizons
for its discerning clients and has now developed an instrument dedicated
to the art of writing.
Ulysse Nardin has teamed up with Visconti, the writing instrument
specialist with 20 years’ expertise, to present a fountain pen that reflects
the highest values of its clientele: a masculine communication tool that
is classic yet innovative.
A small masterpiece of fine jewelry craftsmanship, the fountain pen is
hewn from a block of the purest resin in the Ulysse Nardin color. More
than 20 separate stages are required to produce the resin sections
alone. The metal parts, made of 18-carat gold or 925 sterling silver,
are produced in Florence at the Visconti headquarters. The patented
mechanical parts of the pen offer many outstanding features, such
as the bayonet closure system with safety mechanism, whereby the
cap can be locked shut with just a quarter turn. There is also the
filling system which benefits from a maximum writing autonomy
equivalent to around 10 ink cartridges, and an ingenious system
that prevents ink spillage during flights. And the famous Visconti
triple-channel ink feed, unique in the world, is the same color as
the resin and allows for optimal ink flow to the nib.
The Ulysse Nardin fountain pen crystallizes the brand’s core
values: innovation and technical perfection, as well as its
references to the marine world, with the tight, carefully handsewn net and the stylized anchor, another characteristic
motif. The brand name and gold purity mark are meticulously
engraved by hand, while the clip, sculpted from a block of
solid gold or silver, is inscribed with the pen’s serial number.
Accompanied by the travel inkwell, the fountain pen can
be carried in a briefcase to be refilled even on the move.
The brand itself evokes the sea, the world of sailing ships,
ancient and modern, and the life of travel. Likewise, the
inkwell has been specially designed for use on journeys,
and allows the pen to be easily refilled in even the most
inconvenient situations, by a sailor or businessman alike.
23
By KWS
BTC News
Chanel J12
a very technical watch
24
The J12 from Chanel has really been a breakthrough is the Chromatic, a new color that shifts between
for the company. An iconic design that is attractive tones of black and white. The color is actually a new
to both men and women, the J12 has become the material, titanium ceramic, which is rugged, light
calling card for Chanel in serious watches. There and is truly color-shifting, looking different dependhave been so many iterations – the original, the me- ing on the amount and quality of light.
chanical version (featuring a haute horology movement from Audemars Piguet), the diamond versions, Not only is the material brand new, developed in
the Chronograph, the GMT and the J12 Marine.
Chanel’s Swiss workshop, but it also is a first for
Chanel in the polishing and finishing, as new techniques had to be developed, using diamond powder
J12 Chromatic
first developed for polishing sapphires, in order to
The latest version of the J12, introduced last year, create the finished product, the J12 Chromatic.
BTC News
The J12 Chromatic comes in three sizes, 41 and
38mm, with an automatic movement, and 33mm
in quartz. Of course, all three sizes comes in classic,
diamond or baguette versions.
ried to beautiful volleyball star/model Gabriela Reese
and together they have two children. Hamilton splits
his time between his homes in Malibu, California
and Maui, Hawaii.
J12 MARINE
Hamilton put the J12 Marine through what he calls
The J12 Marine is a very technical watch, designed “the Laird test.” “They sent me a couple of watches,
to look good and to perform well. In fact, one of and when I found out they were Laird-proof, I bethe high profile people enlisted to test the J12 was lieved in them,” he remembers. “I’ve needed a timelegendary big wave surfer Laird Hamilton, who just piece for a long time, and now that I have children, I
has to be the ultimate man’s man. Hamilton is mar- need to be more responsible and be on time.”
The “Laird Test” means wearing the watch while
surfing, paddle surfing, swimming, diving, kite surfing and windsurfing, four wheeling, training, using
chainsaws, doing yard work, enjoying family life and
more. “If something is going to break or get in the
way or malfunction, I’ll find out just by doing what I
normally do,” he explains. “Of the stuff I use, if anything breaks, I don’t get another one.” The result
of Hamilton’s testing is that he has decided to work
with Chanel as a spokesperson, and wear the watch
in his daily life.
“Aesthetically, the J12 Marine is a nice looking
watch,” he points out. “The functional aspects, like
the way the band is designed without pins, means
that it really fits the wrist well and stays on in the
water.
They took everything away and got to the simplest
aspects -- tell time and give me the date – which I really like. The durability is perfect, because it works in
my life. So far, I can’t hurt it and it’s a man’s watch.”
BTC News
25
Before his J12 Marine, Hamilton wasn’t really a
watch guy. “I am part fish, so I don’t like to wear
jewelry,” he says. “I do need a timepiece, however,
so I can make sure of how much time I have in the
surf. Now that I have a family, I have to be places on
time.” Hamilton has been successful at just about
everything he has attempted and he has gotten to
his position in life on his own terms. “My mom told
me that if you can’t be true to yourself you can’t
be true to anyone,” he explains. “I believe in and I
love what I do and I really don’t compromise when
it comes to the important things. At times, this has
cost me, but in the end, I don’t ever look back and
wonder why I did something. I don’t have a lot of
regrets, because I have been as true to myself as I
could possibly be.
“I enjoy that I don’t have anyone telling me what
to do, and that’s why I haven’t participated in most
organized events,” he continues. “I can be free to
be with my children completely, and I can do what
I love for a living.” Time is different when he is in
the surf. “When you ride a wave it’s the only place I
know that time doesn’t exist,” he details. “There is
no beginning or end, it’s just a continuation to the
next wave. During the act of surfing itself, when
you are in that moment, there is no time. You are
just there.” Hamilton has been a spokesperson for
American Express, but this is the first time he has
worked with a watch brand.
“I really enjoy working with
Chanel,” he says. “I respect
their brand and their image.
I can really relate to the care
they take with their brand. I
know that the watch I have
is great, but I am looking
forward to the watches on
which we will work together. I think there
might be a moon
phase/tide watch in
my future.” Chanel
has
approached
the watch business
with the seriousness it deserves. Unlike
some high profile brands
who have been content to
put their name on any old
watch, Chanel has endeavored
to make watches that stand
out, showcasing their brand’s
unique design style.
26
By KWS
BTC News
*MVWX1EPP*SYV7IEWSRW,SXIP7IQMVEQMW-RXIVGSRXMRIRXEP,SXIP(S[R8S[R'EMVS
CityStars Mall - Phase 2: 012 8489 1730
www.corum.ch
Watch with small seconds, case and
bracelet in stainless steel.
Water-resistant to 50 meters.
CORUM automatic movement.
BOUTIQUES CORUM
SHANGHAI • HONG KONG • GENEVA • LONDON • PARIS • NEW-YORK
Admiral’s CUP Legend
mother-of-pearl dial
with 9 diamond hour-markers
Design, contemporaneousness and a spare architectural style are the codes of this
21st-century watchmaker. To help your better understand the development of a
watch from its idea, design, and esthetic concept through component inspections, production and assembly stages to technical development
we invite you to discover three spaces presenting three of our crafts.
To develop a product from the creative briefs issued by Corum’s
general management, the designer sketches by hand the curves
and lines of the future product and then uses the CAD program
to show the overall effect.
30
BTC News
Miss Golden Bridge
the Creative
Performance...
Patience and time are needed to complete the nine steps
in the construction process of a golden bridge movement.
In total about 15 hours to realize the following steps
• Machining of bridges and plates in 18-carat gold, 4
hours
• Decoration, 2 hours
• Hand engraving, 2 hours
• Pre-assembly of the movement’s various components
• Mounting of bridges and plate (driving rubies, pins,
and studs..)
• Assembly of the wheels and other components of the
movement
31
BTC News
GIRARD-PERREGAUX
VINTAGE 1945 contemporary vision of a timeless watch
At the same time classic and cutting-edge, the Vintage 1945 collection is a symbol of
contemporary watchmaking that Girard-Perregaux has been careful to perfect. Taking
its strong lines from the Art Deco movement, the new Vintage 1945 Large Date MoonPhases incorporates an emblematic design. Its case, with its skilfully rounded shapes
in both directions, houses a Girard-Perregaux mechanical movement with automatic
winding that displays a large date and moon-phases on an equally curved dial. This
contemporary piece is a resounding success in both aesthetic and technical terms.
Girard-Perregaux has made its mark on the history
of timeless watches. For over 50 years, the Vintage
1945 collection has represented an inexhaustible
source of inspiration for the Manufacture. Its
strong design, alternation of lines and curves, and
personality blending classicism with modernity have
paved the way for unique creations. These include the
legendary limited-edition Vintage 1945 Tourbillon
with three gold Bridges featuring rhodium- plated
skeletonised bridges. Remaining faithful to the spirit
of the collection, Girard-Perregaux presents a new
Vintage 1945 Large Date Moon-Phases that is in
all respects tied to the essence of its predecessors.
Its roots: a pure style, perfect symmetry and a
Manufacture mechanical movement.
With its perfect circle and open case-back that
displays the movement, the Vintage 1945 Large
Date Moon-Phases perfectly embodies the spirit of
the collection. All the time displays are harmoniously
arranged and readable at a glance. At 12 o’clock, the
instant large date displays the date on a pair of discs
– one of which is transparent – in a patented system.
It beats the tempo with a railway minute track
that runs around the dial. The hands and applied
Arabic numerals display the time with simplicity.
The meticulously crafted curved hour markers
are particularly delicate. Traditionally positioned
at 6 o’clock, the raised moonphases indicator is
presented beneath a sky of perfect clarity.
Combining aesthetics with a beautiful mechanism
is a golden rule at Girard-Perregaux. With its 282
components, the calibre Girard-Perregaux 033000062 features precision characteristics that are the
Manufacture’s own. Exceptionally reliable, it beats
to a frequency of 28,800 vibrations per hour. The list
of finishes resembles an anthology of ornamental
High Watchmaking traditions: the rhodium-plated
mainplate boasts circular diamond-polishing and
circular-graining of the visible and non-functional
areas. These preciously decorated bridges create
a gentle harmony: circular diamond-polishing,
circular-graining on the trottoir and Côtes de
Genève decoration. The wheels are gilded, the pivots
burnished and the drum of the barrel embellished
with a sunray finish.
The Manufacture has turned to its expert
craftsmanship in order to place its Art-Deco-spirited
collection in the limelight once again. The Vintage
1945 Large Date Moon-Phases presents perfect
classicism and unity between form, function and the
nuances of the materials. It remains a true artistic
icon, a worthy heir to Girard-Perregaux’s unique
history.
Rado Innovates, Celebrates,
Promises Big Changes
Coming off a very successful tenure at Hamilton Watch, Matthias Breschan is now Rado’s worldwide
president. His first order of business? To shake things up at Rado and bring it back to a leadership
position in the watch industry.
34
“I think Rado has the greatest potential for change, more than any other watch brand in the industry,”
Breschan says. “We have an extremely solid base we can build on, and it’s a brand that will allow us to do
innovative, cool stuff. We need to develop products to attract a younger clientele. We need to be continue
to be innovative in technology, new materials and design.”
To help him effect these changes, Breschan has hired head of product management Hakim El Kadiri, who
worked with Breschan at Hamilton in the same capacity.
BTC News
“We have a spirit of being innovative and creative here at Rado,
and we have to capitalize on this,” Breschan adds. “Rado is
among the top brands in the Swatch Group, and in the top ten
in the industry as a whole. There are very few brands that have
a turnover like Rado.” In 2011, Rado presented two innovations.
The first one is called the True Thinline, which is the thinnest
ceramic watch in the world. The second is the D-Star Ceramose,
which uses the really revolutionary new material called Ceramose,
a mixture of ceramic and metal.
Rado has taken its knowledge of high-tech ceramics to another level.
Pioneers of ceramic since introducing this high tech
material in 1986 to the watchmaking industry, Rado
now produce the thinnest ceramic watch in the world
with the Rado True Thinline. To accomplish the goal
of the ultra thin Thinline, all of the components had
to be extensively reworked to ensure they are fully
integrated, including the quartz movement that is
exclusive to Rado. Demanding and challenging in its
manufacture, the Rado True Thinline offers all the key
properties of high-tech ceramics, such as comfort and
strength, as well as adding a new dimension of being thin
and lightweight to the extreme.
The Rado D-Star collection is a modern interpretation
of the iconic Rado DiaStar with a fascinating new
material, a hallmark of Rado since its inception.
The distinctive faceted case and wide open
dial gives the watch a personality of its own,
thoroughly modern with a sporty touch.
“The move towards traditional and classic
helped Rado, because we have a very
distinctive style that is instantly recognizable,”
says Breschan.
“Ceramose is a very innovative material -- it has a
platinum color, it is harder than ceramic, it is lighter
and because it uses injection manufacturing, we are
able to achieve very sharp edges in the design, which
gives us freedom in design direction. Rado has always
been very innovative in the design and our watches
have a very distinctive, minimalist look. This gives Rado
a huge opportunity to do unique pieces that no one
else can do in the watch industry.”
BTC News
35
RADO CENTRIX JUBILÉ / WWW.RADO.COM
Watch Changed Watch History Forever
...And Continues to Succeed
By Keith W. Strandberg, International Editor
There is no denying that the humble Swatch watch
was one of the keys to the survival of the Swiss
watch industry.
The creation of the Swatch watch was a watershed
moment in the history of watchmaking. The sudden
appearance of an innovative, plastic, colorful, eyecatching Swiss-made watch turned the watch world
on its ear. Made possible by a series of extraordinary
advances in design, materials and manufacturing
processes, the Swatch represented a technological
revolution. But there is more to the story: of all the
changes Swatch brought to the watch industry, none
is more important than the change in perception
that came with the new concept.
With the arrival of Swatch, a watch was no longer
simply a way to measure and keep track of time,
it was a fashion accessory. For watchmakers
everywhere, Swatch opened the door to an entirely
new industry — the ever-changing world of fashion.
The Adventure Begins
In the late 1970s, a Swiss watch was a work of artful
craftsmanship, a uniquely valuable timepiece meant
to be cherished for a lifetime. Equipped with a handmade mechanical movement, it was the product of
centuries of traditional expertise handed down from
one generation to the next.
In a few short years, however, the value of Swiss
watch exports was cut in half, the Swiss share of
the market dropped from over 50 to 15 percent,
and competition from Asia slashed the number
of watchmaking jobs in Switzerland from 90,000
to fewer than 25,000. Swiss watchmakers were
suddenly an endangered species.
Enter Nicolas G. Hayek, whose radical proposals and
revolutionary ideas were to lead the industry from
its near-death experience to unprecedented health
today. Chief among Hayek’s big ideas was that of a
‘second watch’ — not an expensive piece of wellcrafted jewelry, but a new, fascinating, plastic way
to say who you are and how you feel: attractive,
emotional, spontaneous, provocative and seductive.
And because it didn’t cost a fortune, a customer’s
second watch was soon followed by a third, a fourth...
and the rest is history. In 2006, Swatch celebrated
the production of the 333 millionth Swatch watch,
and today Swatch is one of the biggest brand names
in the world, known everywhere as a maker of
colorful, exciting accessories in tune with the latest
trends in the streets, sports and fashion.
Along the way to brand-name stardom, Swatch has
established an enviable reputation as an all-around
innovator, applying its creative smarts to everything
from research and technology to product design
and manufacture, marketing, communication and
retail distribution.
From craft to high-tech design and manufacture
Soon after the Swatch watch launch in 1983, they
took the world by storm. Swatch has since continued
to push the limits of technology, introducing an
astonishing range of materials from plastic, stainless
steel and aluminium to synthetic fabrics, rubber and
silicone. The company continues to find new ways to
impart texture and color to an expanding range of
shapes, and inventive designers take advantage of
everything technology offers. The radical reduction
in the number of parts known as Revolution 51
enabled innovative assembly methods, and a variety
of special packaging technologies makes it possible
to deliver the products in pleasing and captivating
packages. Continuing advances in design, materials
and production technologies have enabled the brand
to make chrono automatic mechanical watches
accessible to a much broader range of customers.
Art, Fashion & Sports
Swatch watches are supported by three pillars at the
centre of the Swatch brand identity: Art, Fashion
and Sports.
Art
Right from the start, Swatch connected with
contemporary art. Like the pop art of modern times,
Swatch watches were inspired by popular culture,
and Swatch itself soon became a canvas for world
famous artists, musicians and fashion designers. One
of the first major artists to collaborate with Swatch
was Keith Haring, and the relationship between
Swatch and art has since produced a fascinating
series of Swatch & Art Specials.
Among the many memorable works designed for
“the world’s smallest canvas” are Swatch watches by
such renowned figures as Agatha Ruiz de la Prada,
Brian Eno, Annie Leibovitz, Mimmo Rotella, Nam
June Paik, Pedro Almodovar Philip Glass and Markus
Linnenbrink to name only a few. An integral part of
each Swatch & Art Special edition is the packaging,
often designed by the artists in collaboration with
Swatch.
The most recent contributions to Swatch & Art were
unveiled in June 2011 in Venice, Italy. Swatch is a
partner of The 54th International Art Exhibition La Biennale di Venezia – where eight new Swatch
watches were presented by famed British fashion
photographer and director, Rankin, along with a
colorful and inventive set of six New Gent watches
by the noted Japanese artist Hiroyuki Matsuura.
Fashion
The second pillar of the Swatch brand identity is the exciting
relationship between Swatch & Fashion. Swatch has worked
closely with leading designers to create Swatch Specials
and new collections. Manish Arora, Agatha Ruiz de la
Prada, Jean-Charles de Castelbajac, David LaChapelle and
Cassette Playa are just some of the designers Swatch has
worked with, and Swatch continues to collaborate with
leading players in the industry. In March 2011, American
fashion designer Jeremy Scott travelled to Paris for the
launch of the Art, Fashion and Sport Collection, where
his three new creations for Swatch were presented to the
media and the public.
In the more than 25 years since the first Swatch Gents caught
the world by surprise, Swatch has introduced an extraordinary
series of innovative products, from the first Swatch Originals
to the Skin and an amazing variety of Swatch Irony watches—
including the extraordinary Chrono Automatic. And the signature
Swatch material, plastic, is back in a big way with all kinds of
exciting and trendy new colors, shapes and sizes at Swatch. From
the bold and sporty Chrono Plastic line of rugged plastic watches to
the amazing, all-plastic Colour Codes Collection to a larger version of
the original Gent known as the New Gent line, Swatch takes plastic back
to the forefront of contemporary fashion.
Sports
Sports are an essential component of the Swatch identity the brand
has been promoting and supporting action and
trendy lifestyle sports, sports that challenge
young men and women to make the most of
themselves, since the very beginning. Swatch
shows its support through official timekeeping
and sponsorships of a wide range of projects
and exciting events all over the world.
The Swatch ProTeam brings together top
athletes from a number of challenging,
exciting
and
supremely
physical
disciplines such as snowboarding, free
skiing, BMX, FMX and surfing as well
as Beach Volleyball. Like the Swatch
ProTeam members, Swatch loves to
push the limits and dares to make the
impossible happen.
The Swatch was a revolutionary
concept when it was first introduced,
and it continues to be a resolutely modern
and cutting-edge “second” watch.
Six Flik Flak
Disney Princess
watches spread some silver-screen magic
Flik Flak pays a royal tribute this summer with
44
six Disney Princess watches, each helping little
girls to master their time-telling skills. From blonde
Princess Aurora from Sleeping Beauty, to red-headed
Ariel from The Little Mermaid, the Disney Princesses
come to life on the colourful watches, with their
swirling gowns, flowing hair and trails of twinkling
stars. These Swiss-made timepieces, have a scratchresistant mineral-glass face, robust aluminium case
and are shock- and water-resistance. Their textile
straps also enable machine washing, just in case
the wannabe princess owner finds herself without
a lady-in-waiting.
Time is of the essence
The Disney Princess watches by Flik Flak take the
wearer to a magical world. The straps carry symbols
BTC News
from the stories, in which time often plays a crucial
role. A glass slipper on the strap of the Cinderella
watch alludes to the midnight hour when her gown
becomes rags once again and the fateful shoe is left
behind. There is a red rose next to Belle from Beauty
and the Beast – a hint of the fact that she declares
her love for the beast just in time, before the flower
wilts, allowing him to turn back into a prince.
At the centre of the plot of The Little Mermaid is the
legend that a mermaid is allowed to swim to the
surface and watch the world above as soon as she
turns 15. A frog appears below Tiana in The Princess
and the Frog, in which the race against the clock is
to transform the frog back into a prince. Fortunately
time is on Snow White’s side as onlookers wait
to see if she will emerge from her glass coffin.
© Disney
Shock-resistant | Swiss made | Machine Washable (40°C/104°F)
Collections. Stores. And more.
www.panasonicbtc.com
TACTILE TECHNOLOGy
Tony Parker – Professional Basketball Player
Touch the screen to get the ultimate multisports
watch experience with 11 functions including compass,
tide, chronograph split and lap.
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Experience mor e a t w w w. t - t o u c h . c o m
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Tissot Raises the Bar
2011 saw a number of notable happenings for Tissot. A formidable
brand, with a large range of watches from cutting-edge quartz
to traditional mechanical, Tissot is one of the world’s leading
companies.
New Logistics Center
Nestled in the hills surrounding Le Locle, in the very heart of the Swiss watchmaking country, Tissot, which has been in
business since 1858, just inaugurated perhaps the most technologically-advanced storage and retrieval system in the
entire watch industry.
It’s not something you’d expect from a watch brand rich in tradition, but given Tissot’s commitment to technology in its
timepieces (think of the amazing T-Touch, Sea-Touch and others), it certainly makes sense.
Several years ago, Tissot was one of the few companies in the watch industry still growing and the brand’s management
knew that when the economy recovered, double digit growth would return. As it was, Tissot had already maxed out its
existing systems, so they needed to find another way.
Last year, Tissot shipped more than three million watches, and at peak times, products and parts backed up tremendously.
This year, Tissot projects to ship almost four million watches, so the need was clear – more space and a more efficient
way of handling incoming and outgoing stock.
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Watch
Egypt
“WeThe
have five
robotsMagazine
that can workof
at the
same time,
and it’s a huge space,” says Francois Thiebaud,
Tissot’s worldwide president. “It is 20 meters
wide, 20 meters long and 16 meters high.
We can have 35,000 storage boxes, and
the robots go quite fast, about five
meters per second.”
So far, the Cube, as it is called at Tissot,
is having a positive impact on Tissot’s
operations. And the system is adapting
to how Tissot uses it. “When we store
our products, either components or
watches, the robots initially stored
wherever they found space,” Thiebaud
explains. “Now, the system prioritizes the
things we use more. It is integrated with our
SAP system, with two levels of access to store
the products.
When the components arrive, we place them in
the stock and we do quality control, we validate,
then the stock enters the system.”
Construction started on the Cube, the exterior of
which uses Tissot’s brand colors, on August 2, 2010,
and the new logistic centre was operational less than
a year later. The projected capacity is a delivery volume
of between five and six million assembled watches per
year, doubling Tissot’s former capacity.
This project allows a smoother flow between all stages of
watchmaking, and enables better cost and quality control of
the components and assembled watches. The location of any
item within the Cube and its 540 meters of conveying system
can be pinpointed by the special software in a blink of an eye,
and retrieval occurs within five to ten minutes, depending on the
position of the part or finished watch required.
The Cube is the future for high volume watch brands, with Tissot
leading the way. The lesson, according to Thiebaud? “We can adapt to
modern technology without losing the heritage and tradition that we have,”
he says. “We can still be innovative and implement the latest technology. It is
possible to make very innovative products in quantity, as long as you invest in
the newest technology.”
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Tissot
presents
52
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The
theWatch
watchMagazine
MagazineofofEgypt
Egypt
Tony Parker and Tissot
Celebrate One Year
Tony Parker, who led France into the EuroBasket
2011 final, was happy to receive his first limited
edition Tissot watch, at the annual Par Coeur Gala
in Paris, France. The Tissot Racing-Touch Tony
Parker Limited Edition 2011 has 11 touch-activated
functions, including a compass and a tide calculator.
The Par Coeur Gala, which took place in the
fabulous Paris city hall, raises money for the Par
Coeur Association’s charity partners. It was an
inspirational evening, attended by high-profile
guests and celebrities. This year, the Par Coeur
Association is raising funds for CéKeDuBonheur,
which works to improve the quality of life for
children and adolescents in hospitals; Action
Innocence, which aims to preserve the dignity and
integrity of children on the internet; and Make A
Wish, for which Tony Parker is the ambassador.
This dynamic and stylish limited edition of 4,999
watches has an engraving of Tony Parker’s signature
on the case back and comes with a black rubber
strap and a carbon dial.
Here at BTC News, we can’t wait to see what Tissot
has in store for watch lovers in 2012.
By KWS
BTC News
53
Get in touc h a t w w w. t i s s o t . c h
Tissot T-Evocation Diamonds
chosen by Deepika Padukone – Actress
Enjoy the modern ladies’ watch with mother-of-pearl dial,
22 Top Wesselton diamonds, scratch-resistant sapphire crystal
and water resistance up to 3 bar (30 m / 100 ft).
in TOUCH with your time
35 Years
Raymond Weil Celebrates
The story of Raymond Weil is that of three
generations of one family, all of whom understood
how to make the brand’s independence its greatest
strength.
Creativity, watchmaking know-how, accessibility
and above all, independence: through the years, the
Raymond Weil dynasty has been boldly reinventing
itself, while still preserving the DNA
of its original success.
If know-how is handed down traditionally from
generation to generation, so is the passion for
watchmaking. Don’t be fooled by appearances,
Raymond Weil, which has experienced an exceptional
and constant expansion for more than 35 years on
the international markets with its undeniable Swiss
Made quality, is a family business. Today, Elie and
Pierre Bernheim, the 3rd generation, have joined
their father, the son-in-law of Raymond Weil, Olivier
Bernheim, as directors, becoming in their turn the
guardians of an exceptional heritage.
For 35 years, Raymond Weil, founded in 1976, has
been able to evolve with the times. The development
of its product range with the introduction of
new, more sophisticated, mechanical models, the
reinforcement of its opening price point collections
and the broadening of its communication strategy,
as well as the creation of the RW Club (the first such
owner’s club to be developed by a watch brand) are
just some of the reasons for the Brand’s success.
Like musicians who combine notes into a harmonious
whole, the four members of the Raymond Weil
“clan” all know how to compose as a team and as
well as individuals.
At the very beginning in 1976, Mr. Raymond Weil
dared to claim his independence and created his
own brand in the middle of a watch industry crisis.
In 1982, Olivier Bernheim, Raymond Weil’s son-inlaw, joined the company and became its Managing
Director and General Manager in 1996. His
dynamism, his entrepreneurial and visionary spirit
and his demonstrated sense of aesthetics enabled
the Swiss watchmaking company to develop
internationally, while preserving its family identity. In
1999, he founded the Research and Development
Department, which invented many of Raymond
Weil’s in-house innovations.
In 2006, the family company proudly celebrated
its 30th anniversary with the arrival of the third
generation at the helm, Elie and Pierre Bernheim.
For the Brand’s partners, family continuity is a
guarantee of equilibrium, stability and continuity.
However, the younger generation with its fresh
ambitions also stimulates renewal: a new visual
identity, a new approach to luxury and the use of
new technologies. The RW Club was thus created
and provides an exclusive, unique and privileged
service to Raymond Weil clients.
Music and art are at the centre of the Raymond Weil
universe. The Swiss watchmaker is imposing itself
as the orchestra conductor with collections named
after the most famous operas, the creation of one
of the most important photography competitions,
the Raymond Weil International Photography Prize
and as a sponsor in the art world.
To commemorate its 35 years of success, Raymond
Weil presented the Maestro 35th Anniversary
Edition, an automatic masterpiece with moon phase
and day and month in an 18 ct. yellow gold 39mm
case.
While 35 years represents an impressive period
for Raymond Weil, prestige and excellence are
completely timeless. Two examples of Raymond
Weil’s timeless design are the Jasmine and Freelancer
collections.
Freelancer, the Style of Independence
The Freelancer is so much more than a watch. This
timepiece gives a nod to independent professionals
wishing to remain masters of their destiny. This subtly
elegant collection asserts its urbane personality and
strength of character again this year.
The Freelancer collection continues to evolve, always
remaining true to the Brand’s classical watchmaking
tradition, with up-to-date lines, dials in timeless
shades and deliberate refinement.
Available in three case sizes, 29mm, 38mm and
42mm, the Freelancer sits well on any wrist.
With three hands and a date window, a visible
balance wheel or a chronograph, the collection
is broadening, while keeping its core strengths of
elegance and classicism.
This year, Raymond Weil offers a new chronograph
model, in the 42mm size, with an opalescent dial
and elegant blue hands. The watch’s dark brown
leather strap contrasts perfectly with the iridescent
dial and the polished and satin finishes of its steel
case. This new model with its intentional, calming
simplicity, is irresistibly attractive.
Stop into your nearest BTC store to see all this and
more from Raymond Weil.
Jasmine
Full-bodied, voluptuous and yet delicate, Jasmine, the
new exclusively feminine collection from Raymond
Weil, adorns itself in all its finery, blossoming like the
most beautiful of flowers on ladies’ wrists.
In the Brand’s purest tradition, the new Jasmine
collection combines all the elements of Raymond
Weil’s feminine watches: a voluptuously rounded,
curved case; horns merging perfectly with the bezel
in its most discreet version, or submerged in the
brilliance of its diamonds in the set version; bracelet
wrapping harmoniously around the wrist in refined
elegance; dial embellished with blue-tinted, leafshaped hands – the Jasmine collection, exuding
modernity, classicism and exclusivity, is the perfect
reflection of the Raymond Weil woman.
However, the Raymond Weil woman is as varied as
the flowers in a garden. In its automatic or quartz
version, with a 29 or 35mm diameter, with or
without a diamond setting, in stainless steel or pink
gold, the Jasmine will light up women’s eyes from
East to West.
jasmine collection
raymond-weil.com
Abbas El-Akkad: 012 7832 7505 - El-Korba: 02 2290 1742
Mall of Arabia: 012 7832 7330 - CityStar Mall: 012 2614 6056
First Mall Four Season Hotel: 02 3774 0607 - Dandy Mall: 012 2614 9463
Semiramis Intercontinental Hotel Down Town Cairo: 012 2031 1198
Gucci introduces new
Twirl Watch
Gucci is pleased to introduce a new yellow PVD
extension to its popular range of Twirl watches for
women. Designed by Creative Director Frida Giannini, the Twirl features a unique rotating case back,
which can be closed to hide the watch face and become a striking bangle.
This new gold-colored Twirl represents a glamorous
addition to the current Twirl line; gold Guccissima
leather is edged with yellow PVD-coated stainless
steel and matched with a yellow PVD case and clasp.
The dial, in a harmonizing shade of light brown, displays a stunning sun-brushed effect. This expertly
crafted timepiece features the Swiss Made logo on
the watch face, together with signature detailing
including the Gucci logo at 6 o’clock and scratchresistant sapphire glass.
Once the dial is rotated in bracelet form, the case
back detail is revealed - the GG pattern, also in yellow PVD, designed to blend with the Guccissima
leather.
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This versatile timepiece represents a strong statement - a glamorous watch for everyday use, with
the option to wear as a bangle. The gold-toned Twirl
will make an exceptional gift during the holidays
and throughout the year.
BTC News
The 1973 sterling
Silver Collection
Gucci is pleased to introduce the 1973 Sterling Silver Collection. Inspired by a unique GG monogram
in brass hardware from 1973, Creative Director Frida
Giannini has applied this symbol from the archives
to a new sterling silver collection of bracelets and a
pendant necklace.
The charm bracelet features the 1973 design along
with a variety of motifs such as the LoveBritt symbol,
a Gucci heart, and a lucky clover. Available in three
sizes, the bracelet weighs 14 grams. In addition, a
simple chain bracelet with a 1973 pendant may be
paired with the long chain necklace, 50 or 55 cm,
also featuring the same pendant.
The 1973 Sterling Silver collection perfectly complements the iconic Gucci 1973 handbag for an elegant, contemporary statement.
BTC News
61
BURBERRY SPORT
continues to define the athletic side of
the Burberry Timepieces collection
Innovative water resistant timepieces including chronograph versions,
scuba-inspired pieces and digital styles for men and women.
Stainless steel or black ionized plated case, rubber clad pushers and
rubber strap featuring the Burberry Sport logo.
The collection features date and day counter functions.
Timepieces available in the Burberry Sport colour palette of black, red
and white.
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BURBERRY BRIT
Introducing new additions to the
Burberry Brit timepieces collection
Burberry Brit for Men
Men’s styles include a new chronograph and
three-hand dial.
Smooth leather strap reflects the Burberry Brit
casual ready-to-wear. collections - available in
black, trench and olive.
Burberry Brit for Women
Drawing inspiration from Burberry Brit readyto-wear, women’s styles feature a canvas strap
in the classic Burberry house check with tan
or tangerine trim Dial framed by coin-effect
textured bezel, inspired by the Burberry Heritage
Stamp buckle.
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BURBERRY
CERAMIC
Introducing the new 34 mm
case timepiece to the Ceramic
timepiece collection
Styles include a three-hand and chronograph version
in black or white. Iconic detailing on bracelet and an
embossed Burberry logo on the dial.
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Swordfish Booster Iris
Piece of Art
Dandy style, dashing suit and elegant shoes. Dressed to kill, I stride
arriving early. My precious invitation in hand, I am so excited about
attending the worldwide premiere. I have to hurry, a crowd is already
gathering in front of the Saatchi Gallery, London. I elbow my way through the throng to the entrance. I
cannot get over it! The place is wonderful. Colourful spots shed light on the red carpet. At the end, the
exhibition room is waiting for the prestigious show to begin.
70
The camera flashes already crackle. The crowd scrambles to get closer to the catwalk. The atmosphere is
highly-charged and the room jam-packed. The music starts, the curtains open. The show is on. The first
male model on the podium is dressed in black, as the second and the third. The crowd is frozen with fear.
What is going on? Rainbows are coming from their wrists. They are wearing iridescent-colored watches.
The same watches but not one has the same colour. Green, purple, blue, pink, it is impossible to state the
exact colour. Everybody is captivated. The onlookers gaze at the change of colours as the model walks.
Never seen before. That’s the Swordfish Booster Iris. That’s the GRAHAM view of style.
The multitude of colours is hypnotic. The iridescence of the Swordfish Booster Iris, similar to the most beautiful natural wonders, is eye-catching. Do you know what Iris means in Latin? Rainbow.
BTC News
This rainbow effect is not due to pigment
but interferences of light. It means that
light waves interfere with one another on
a surface refracting parts of the spectrum
which create the iridescent colors. You
have probably already seen it in a soap
bubble or in an oil stain on a wet pavement but it results from a high-technological process.
The change of colours is also due to the
extremely complex composition of the layers’ oxide. The steel case and components
have been placed in big vacuums producing plasma reaction.
This unique coating contains multi-layered
structures that provide thin-film interference. The thickness across the surface
causes changes of colours in reflected
light. Iridescence adds a new dimension to
“surface”.
The nanometer-scale coating is a very fine
process which has been developed exclusively for GRAHAM and makes every
watch a piece of art.
Main features also include: 48 mm steel
case with black PVD coating and interferential substrate (iridescent effect) with
two portholes at 3 o’clock and 9 o’clock,
black mother-of-pearl dial with black
Super-LumiNova, calibre G1710, automatic bi-compax chronograph, 34 jewels,
28’800 A/h (4Hz), Incabloc shock absorber, 48 hours power reserve, flat sapphire
crystal with two loupes, anti-reflective
coating, see-through sapphire case back,
integrated green croco strap, waterproof
to 100 m.
GRAHAM-LONDON traces its origins to
London clockmaker George Graham
(1673-1751) who is responsible for many
innovations in timekeeping. He invented
the chronograph, the dead-beat cylinder
escapement, the mercury pendulum to
compensate for temperature differences.
He also built the master clock for Greenwich Royal Observatory which defined
time for most of the 18th century. GRAHAM-LONDON was resurrected in 1995
and is today a privately owned AngloSwiss watch company which designs and
builds its own watches in its La Chaux-deFonds production facilities in Switzerland.
BTC News
71
khaki XWIND
automatic - swiss made
www.hamiltonwatch.com
Lights, Camera, Action
If you noticed and admired Will Smith’s watch in
“Men in Black,” it was not by accident. Watchmakers know that one of the best ways to get you
to picture yourself wearing a special timepiece is
to place one on the wrist of the star of a popular
movie. Throughout history, watchmakers have been
trying to control and regulate time, while the art
of film focuses on capturing moments in time. In
both of these art forms, the highest achievements
become timeless classics.
74
As awareness of fine watches increases, and watch
brands become savvier about marketing and promotion, watches are being showcased more and
more in Hollywood. Whether these watches are
on the wrists of the heroes (or villains) in the latest
blockbusters or sparkling on the red carpet, watches
are definitely ready for their close-ups.
Watches are one of the ways that men and wom-
BTC News
en can showcase their style and taste, so it makes
sense that Hollywood uses them on the wrists of
stars to delineate their characters. There have been
some huge success stories in the world of watches
and entertainment and people are paying attention
to what watches are on the wrists of their favorite
stars. In the best product placements, watches
are key components to the definition of character
in movies. After all, characters are defined by the
choices they make: words, jobs, clothes, actions,
cars and yes, watches.
Hamilton Watch Company, founded in Lancaster, PA
(USA) and now owned and managed by the Swiss
(Swatch Group), is known as the Hollywood brand.
From the very beginning of product placement,
Hamilton has been at the forefront. Hamilton has
hundreds of movies to its credit, including “Blue Hawaii” with Elvis, Stanley Kubrick’s “2001,” “Men in
Black 1 and 2,” “Pearl Harbor” and more.
The brand continues to work actively to promote
its products in movies, as placements can generate fantastic word of mouth. “Hamilton has been
established in Hollywood for decades, the relationship is there with the prop masters and the
costume designers, so it’s on-going,” explains Sylvain Dolla, president of Hamilton Worldwide. “We
have made this a focus of the brand that we are
working hard to get our watches on the wrists of
the right actors in the right movies. We have also
done this in Europe and China.”
Harrison Ford Partnership
At the same time, Hamilton is continuing its partnership with Harrison Ford for 2012, producing a
special limited edition watch in association with
the actor, with the proceeds from the sale helping
to fund Ford’s charity, Conservation International.
“I am not a jewelry person but I like well designed,
simple and functional watches,” says Harrison
Ford. “I am impressed by the craft and skill it takes
to make a fine mechanical watch. Each time I play
a new character, I choose a watch specifically to
reflect his personality.
“It was important for me to create a watch that
reflects the mission and values of Conservation
International, and each detail of the design of the
Hamilton Khaki Conservation Auto Chrono limited
edition echoes the theme of nature, longevity and
sustainability, reminding us the fragility of time and
the importance of immediate action,” he adds.
“I see opportunities to preserve the natural world
slipping away, and I want to be involved in correcting the balance between the pressure of human
population and the potential benefits to humanity
of healthy ecosystems. We are the problem; we are
the solution.
Our health relies entirely on the vitality of nature
and our fellow species on Earth. We have to recognize our responsibility and take action now.”
BTC News
75
The Hamilton Behind the
Camera Awards
Hamilton watches is the main sponsor for 5th annual Hamilton Behind the Camera Awards, held in Los
Angeles. The awards ceremony pays tribute to the brilliant behind-the-scenes talent whose individual work
contributes to the quality of a motion picture or television series and to the lasting impression that it has
on movie and television audiences. Isaiah Mustafa, the Internet sensation known as “the Old Spice Guy,”
was the host of the 2011 awards, held on November 3, 2011, with presentations by an elite list of A-list
actors, actresses and award-winning filmmakers including Jon Hamm, Harrison Ford, Michael Bay, Antonio
Banderas, Jon Favreau and JJ Abrams. The Hamilton Behind the Camera 2011 Awards honored:
• Director Chris Weitz, “A Better Life”
• Producer Agustin Almodovar, “The Skin I Live In”
• Screenwriter Yasmina Reza, “Carnage”
• Production Designer Mark Ricker, “The Help”
• Cinematographer Emmanuel Lubezki, “The Tree of Life”
• Film Editors Maryann Brandon and Mary Jo Markey, “Super 8”
• Costume Designer Janie Bryant, “Mad Men”
• Property Master Russell Bobbitt, “Cowboys & Aliens”
• Visual Effects Specialist Scott Farrar, “Transformers: Dark of the Moon”
• Stunt Choreographer Vic Armstrong, Lifetime Achievement Award
• and the Winner of the Hamilton Short Film Competition
The honorees are selected from movies/TV series released during the year and/or qualified and presented at the most recent prestigious movie festivals of
Cannes, Toronto and Venice as well as at the Festival
of the American Film Institute.
Helping Film Students
In addition to established Hollywood professionals,
Hamilton Watch Company is reaching out to the
next generation of filmmakers and watch consumers. Targeted film schools around the world, the
brand has instituted the Hamilton Short Film Contest. The idea? To get short films that will fit the new
world of guerilla marketing and social media perfectly. Imagine if just one of these films goes viral,
with millions of hits, how much exposure Hamilton
will get.
Every year, Hamilton provides a theme for the short
films, then the students are given free reign to create whatever they want. The only requirement is
that a Hamilton watch appear somewhere in the
short film. In 2011, the theme was “Running Out of
Time,” while in 2012 it is “Viral Videos.”
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BTC News
Hamilton is involved with universities like Webster University Geneva
and others to keep in front of new media and the next generation
of film makers. “We have been linked with Hollywood for a long
time and cinema has always been very important to Hamilton,” says
Dolla. “We wanted to help upcoming talent, who are still students,
to strengthen the link of the brand with the whole industry, including
those just coming in. The benefit for us is that we are working with
young people who are full of energy and have tons of new ideas. We
didn’t do this for a commercial purpose, it’s more about getting fresh
ideas around Hamilton, in a nice creative way.” These up-and-coming filmmakers work so hard to make innovative short films, please
visit “http://www.hamiltonwatch.com/en/spirit-and-history/media/
videos” http://www.hamiltonwatch.com/en/spirit-and-history/media/videos to see their work.
77
Looking Ahead
2012 marks Hamilton’s 120th anniversary, so look for special anniversary-themed watches to be introduced this year, as well as great
regular line timepieces.
BTC News
pensive
Fascinating. Unique. ck Pensive.
A seductively sleek timepiece that emphasizes the feminine
wirst with an innovative cuff design. With curves that reflect
from every angle, the watch encircles the wearer in a gleaming
light.
The lustrous bangle is available in yellow PVD gold and polished
stainless steel, each with a off-white or pure black dial. Each of
the watches feature the ck Calvin Klein logo discretely placed
at 12 o’clock and is available in sizes small and medium.
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BTC News
agile
Contemporary. Elegant. ck agile.
Less is more with this new offering, which presents a revolutionary
take on the bangle watch. The ck agile bangle is composed of two
delicately polished cables, outfitted with a beautifully closed buckle
that is a piece of jewelry in and of itself. A stainless steel or polished
PVD gold case effortlessly encloses the pure lines of the timepiece,
deftly adding to its overall feminine design.
The PVD gold version is complemented by a silver dial, while the
stainless steel version is paired with either a black or silver dial. Each
dial is minimal, with indexes at 3, 6, and 9 o’clock and finished with
a discrete ck Calvin Klein logo at 12 o’clock. Available in small and
medium.
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BTC News
calvinklein.com
watches
swiss made
Super Meccanico
Limited Edition Timepiece Collection
Introducing the Super Meccanico limited edition timepiece collection by Emporio Armani a collection that
unites a combination of Armani’s aesthetic of clas
sic and sophis ticated styling. A commanding barrel
shaped stainless steel case houses a 2-eye chronograph
automatic movement with unique multi layer dial construction.
The dial features a textured center, sporty indexes,
and is protected with scratch-resistant sapphire crystal. The screwed down case showcases the cr aftsmanship while the fusion of rubber and s tainless sets the final t ouch of originality.This limited edition collection, with
999 pieces produced worldwide, is individually numbered and
engraved on case back and presented in an e xclusive Emporio
Armani metallic bo x. Additional features include rubber s trap, black
IP finish and w ater resistant up t o 330 f eet.
Ceramica Watch
Collection
Following a successful debut in 2009, the Ceramica family has
evolved into a staple within the Emporio Armani watch line. This
unique collection, aligning with the Emporio Armani DNA, exemplifies classic styling with a minimalist appeal.
Ceramic, valued for its durability, radiance, and versatility is intrinsic
in the Emporio Armani watch category as it maintains the brand’s
excellence in innovative use of materials in design. The Ceramica
Collection has evolved into an array of variations, with the newest
additions being the slim C eramica: a sleek upda te to the original
design.
The new slim Ceramica family is an
iconic Emporio Armani case reinterpreted in ceramic with a simple dial
featuring Roman numeral indexes.
Available in two sizes, the streamlined
design is lightweight and comfortable.
Adding to newness for the holiday
season, “chocolate” Ceramica models
ar e offered in dark br own ceramic
with rose gold highlights on the dial.
A new jewelry inspired bracelet style adds glamour to the Ceramica family. This
feminine design features lustrous ceramic square links with integrated dial. The
bracelet is ergonomically designed with a butterfly deployant buckle. Available
in black and white.
Vividly reflecting the
luxury voyage
mood of the BOSS Black
menswear apparel
BOSS Black treats men with a taste for horological
artistry and the beauty of classic watchmaking to
a truly distinguished model that brings “the moon
within reach” and in truly unique style. The broad
steel or pink gold-toned case with contrasting dial and
matching contrasted hour markers provides ample space
to ensure optimal readability.
The front of the watch shows a delightfully sophisticated design based on nested circles as well as contrasting polished and
satin-brushed finishes - thus providing a perfect setting for the
highly contemporary black and silver-toned moon-phase display
with its fascinating 180° opening.
Dashboard-type watches exercise an lasting appeal and are
a continual invitation to explore wider horizons and enjoy
a sense of time travel. BOSS Black introduces a range of
chronographs with 46 mm natural or pink-toned steel cases
providing a particularly refined approach to this theme.
88
Through features such as a curving inner bezel ring bearing
the seconds markings, as well as a well-balanced dial with hour,
minute and seconds chronograph counters either tone-on-tone or
contrasting with the dial background (black against silver-toned base,
pink gold-toned against silver-toned base, or silver-toned against
black base).
A small date display offset at 4 o’clock completes the picture of this model
that still retains an ideal readability despite the variety of information provided.
BTC News
A single timepiece for a man of many layers
Monaco by Cerruti 1881
The new Monaco watch by Cerruti 1881 is a gift to the modern man. Discreet but not bashful, this truly elegant timepiece
proposes to unite his contradictions, meet all his needs, and
follow him wherever the mood takes him. Toying with the
precious nature of a cufflink or the cotton of a polo shirt,
basking in sun and spray, the Monaco has no need to
choose between refined and casual.
Subtly sophisticated, it combines the sporty look of
a dial with 3 counters and a chronograph movement, with the pure lines of a designer case in
pink, black or classic steel. On the wrist, a crocodile-finish leather strap punctuates this spirited
silhouette by Cerruti 1881 Watches.
Engraved on the buckle is the Cerruti 1881 name,
one that represents all the tradition of Italian chic united with the modernity of a typically Parisian brand. A
name with multiple layers of masculinity.
Ferrara
90
a timepiece for woman
by Cerruti 1881
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City Stars Shop # 113: 012 7796 1397 I City Stars Shop # 358B: 012 7331 0612 I El Korba: 2419 3030 I Sun City Mall Shop # D48 : 0127 894 59 50
Golf City Mall: 012 7409 0504 I Mall of Arabia Shop # SGO 462: 01278773463 I Dandy Mall shop # 83A: 01278803948 I Alex City Center: 012 7853 1785
Balmainia Chrono
a new take on a collection to the
Delight of Aficionados
A contraction of Balmain and mania, Balmainia has
fuelled passions since first hitting the scene in 2006.
The brand’s aficionados cannot fail to be pleased the Maison de St-Imier is presenting its collection
in a new light, with an outstandingly extravagant
Chrono Lady version. Watch out for utter folly!
92
When Balmain reworks a line, it does so in depth.
Without losing its original soul. Everything contributing to the success of Balmainia, like the imposing
case and extravagant dial, still features in the new
BTC News
settings. Discover the rest (again).
The bezel is now decorated with notches. The lefthand rim inherits a logo decorated with two screws.
The silvered dial maintains this zest for classicism
and a dose of extroversion with its august Arab numerals.
Other new features worthy of note - a strap with a
double-snap clasp (increased comfort andfunctionality) which seems capable of moving at any time.
Balmainia Chrono Gent Grande
www.balmainwatches.com
CITY CLASSIC
Jacquelyn
From the Tommy Hilfiger Fashion Collection, Jacquelyn makes a bold
style statement with minimalistic design and bright color.
Unmistakably Hilfiger, this striking timepiece features a 19 mm ‘H’ shaped
stainless steel case finished in rich red enamel. Providing clear contract, the
bright white horizontal rectangular dial is minimally adorned with stick hour
markers at 3, 6, and 9 o’clock and the TH micro flag at 12. The wide red calf
leather strap with matching top
stitching unifies the look.
Casual Sport
Peyton
Peyton makes a stylishly preppy impact with this fully
equipped sports watch!
96
The Peyton chronograph features a 45 mm stainless steel case and
brown calfskin leather strap with contrast top-stitching. The white
dial sports 3 timing subdials highlighted with TH signature colors
in red, white and blue. The repeating sequence of Arabic numerals in the top subdial adds a modern touch, and the date window at 3 o’clock is enhanced by the signature micro flag. A bright
red chronograph pusher adds a unexpected pop of color! Quartz
movement. Water resistant to 3 ATM/30 meters.
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CITY CLASSIC
Bayside
Style and functionality. Bayside by Tommy Hilfiger is a modern-day
classic and elegant new sportswear option. This classic 3-hand men’s
watch is rendered with a sturdy 44 mm round stainless steel case and
brown calfskin leather strap. The textured white multi-eye dial is defined
by Arabic/stick hour markers, a month subdial at 12 o’clock, and 24-hour
hand at 6 o’clock A TH signature micro flag at 3 o’clock accents the date
window. Quartz movement. Water resistant to 5 ATM/50 meters.
Sport Luxury
Moab & Kelsey
Moab is the ‘must-have’ women’s sport timepiece of
the season. This glam sports watch is crafted with a rose
gold ion-plated stainless steel case embellished by a white
cramic bezel. The textured rose gold-toned multi-eye dial
is adorned with alternating white Arabic numerals and
sparkling crystal-set stick hour markers. The Tommy flag
icon sits beneath the numeral “12”. White enameled
hour and minute hands adds striking contrast to the rosetoned dial. A white calfskin leather strap completes the
look of this large, stunningly feminine timepiece! Quartz
movement. Water resistant to 3 ATM/30 meters.
Be ready for action! The Kelsey is a classically pretty
women’s 3-hand sports watch option elegantly rendered
in rose gold ion-plated stainless steel with a 38 mm case
and bracelet. The rose gold-toned double-layered dial is
embellished with oversized Arabic numerals at 3, 6, 9 and
12 o’clock. The bezel is subtly etched with hour markers
and the TH micro flag logo at noon. Quartz movement.
Water resistant to 3 ATM/30 meters.
97
BTC News
+202-269 000 01/2
Time NY8502
DKNY.com
ASHLEY GREENE New York City
New York
Coast
A blend of color and sophisticated materials marks
the dkny fall 2011 men’s and women’s watch collection.
Sexy, modern style that lends itself to the ever
changing city, every day, every season and all the
moments in between.
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BTC News
A collection of ready to go men’s and women’s
looks from the coast to the city
• A splash of color in aluminum, new material this
season, in neutrals like gray, coffee, silver, gold
and black and muted brights like burgundy, all
with glitz accents in black or clear crystals.
• Rose gold, silver and gold dominate in metals and
brushed IP.
• Ceramic in city white or black with polished stainless steel gives a modern edge
• Glitz details adorn the side of a stainless steel case
for an unexpected surprise with stainless steel
bracelets or leather straps.
• Clear or black baquettes glow and are seasonless
• Urban tailoring is evident in the exotic phython
snake double wrap bracelets or straps with matching dials in classic neutral tones.
• Chunky bracelets with dkny logo graphics in polished ip are expressive.
• Men’s sport looks with chronograph function, polished ip top ring detail is offset by brushed and
polished stainless steel.
• Rectangle cases add tailored attitude to neutral
classic colored straps for men with modern ease.
100
• Finishes are everything new york, the ultimate in
city style.
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Spring 2012 bursts of color
Delightful texture. Jaw-Dropping Detail
This spring, we’re feeling revitalized, and our newest collections reflect this freshness. From mint greens to soft pinks, our
color palette is laid-back and lovely. We’re also having fun
with materials.
Pythonembossed Maddox bags have rich textural appeal, and
a Vintage Re-Issue bag with detailed embroidery is on our
must-have list. Iconic keys and turn-lock details as always take
our accessories to the next level of style. This is our spring
2012 collection. We hope you’ll fall for it, too.
Stella
Our all-time favorite watch collection is
rooted in a forever-classic design and
comes in all of our favorite colors and
materials.
102
We love Stella’s boyfriend-inspired styling and ultra-feminine details, like crystal embellishments and of-the-moment
hues. No matter which one you choose,
Stella is the perfect everyday timepiece.
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Machine
The Machine watch is the ultima te masculine accessory. Oversized, rugged, and
immediately eye-catching, its design has
an indus trial feel we can’t get enough of.
Estate
Portfolio Brief
Our Estate collection is rooted in heritage designs that span
generations from its belted closure that hearkens back to
vintage luggage, to an antiqued patina on the hardware.
The silhouette we love for spring? The Slim Portfolio Brief
an updated (and completely irresistible) interpretation of
the classic briefcase.
103
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BTC News
Nate
In heavy-duty steel, Gage combines industrial design elements (like lug-inspired
pushers and a bold s teel topring) with
a Mid-C entury Modern sensibility. We
love how the wood-grain dial evokes vintage dashboard gauges while still feeling
fresh and modern.
Vintage Re-Issue
Vintage Re-Issue is our richest, most vintage collection to date. Inspired by the beautiful Italian bags of
the ‘70s, our versions combine the deep, luxurious
glazed leather of our men’s collections with refined,
feminine silhouettes the perfect mix of boy and girl
styling.
Wallace
104
A true heirloom piece, Wallace’s
timeless design is inspired by
1920’sera men’s dress watches.
Delicate yet decidedly bold, this
is the piece to wear day after
day, decade after decade.
BTC News
Flight
Timepieces from the 1940’s
and 50’s continue to inspire us every day, and our
Flight collection is a perfect example of this vintage influence.
We like to think about what
a pilot might have worn during this era something classic,
with raised and domed crystals
and an oversized dial.
Classics
The classics never go out of style they are the pieces we go back
to season after season because of the rich, authentic details
they possess. From a perfectly crafted sterling silver necklace to
a vintage-inspired timepiece, these are the items we’ll covet for
years to come.
Maddox
With its chic, casual vibe and timeless
style, Maddox is our most classic handbag collection. Inspired by vintage luggage and created with our softest pebbled leather, our must-have silhouettes
are available in our favorite colors and
materials for the season. For work and
play, Maddox is our bes t-loved bag.
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BTC News
Ansel
Vintage Re-Issue is our richest, most vintage collection to date. Inspired by the beautiful Italian bags of
the ‘70s, our versions combine the deep, luxurious
glazed leather of our men’s collections with refined,
feminine silhouettes the perfect mix of boy and girl
styling.
106
Sterling Jewelry
Our delicate sterling silver jewelry was designed
with a few of our favorite Fossil details, like oversized keys and embellished locks. These unique and
lovely necklaces make perfect gifts.
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Timberland®
Glenwood
Rounding out the collection are two new highlight models in the Glenwood line that are a blend of elegant design, advanced performance, intricate functionality and
elegant style. The Glenwood features three windows for
the advanced chronographs and 60 minute and 60 second
counters. Each Glenwood model also features a unique 1/10
second counter and a date window.
The look of the new Glenwood models is as accomplished as the functionality with a black dial with silver Arabic numerals and black leather
strap or a brown dial with silver Arabic numerals and
indexes and a vivid orange strap.
Watch
Collection
the
Since the introduction of its first waterproof leather boot
in 1973, Timberland has consistently built upon its heritage of innovation and leadership in performance, design
and environmental standards. For spring 2011, the innovation continues with new designs to help people make the
most of their time in the outdoors.
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BTC News
The Timberland Spring/Summer Watch Collection for 2011 is
guaranteed to help you stay on time and in tune to any environment. There are finely detailed, fashionable, rugged and affordable classic timepieces as well as new and innovative models for boldly blazing
new trails.
studio mixer
Collection
the ERA OF ROCK IS ON YOU
Rock n’ roll matters, everyday, every ticking moment. It is what drives
the soul. Get this lo-fi realness with the Studio Mixer Watch and Jewelry Collection inspired by audio and stereo equipment for the inner
vinyl or tape deck lover in us all.
110
Timeframes Collection: Capture the lo-fi sound
The watch collection is inspired by volume and gain meters
that measure sound output into mixing boards, while all
watches have a durable black canvas band with leather
details inspired by electric guitar straps. Fine vertical brushing and high polishing on stainless steel:
these are the finishes, inspired by volume knobs
from vintage stereo tuners. Watch DZ1456 is a
square stainless steel case with a dial in black and
see-me yellow. ‘Crank’ the knob on the top ring
of style DZ4217 and see the hatch marks turn
around the dial, just like cranking up the sound of
an amp. In addition it has a brushed and polished
stainless steel square case with chronograph function. DZ7234 is an oversized, bold timepiece with
bright yellow dials featuring chronograph, digital and
three-hand movement functions, offering the ability to
view multiple time zones on one timepiece.
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Swiss Made
With an afordable price
SPRING 2012
Michael Kors has created a Spring 2012 watch collection that offers updated classics perfect fpr the urban
experienceand new pieces inspired by the rugged
beauty and palette of South Africa..
Signature Styles
114
Expanded offerings of classic designs in gold-tone, rose gold-tone
and silver-tone stainless steel are imbued contemporary features
such as oversized shapes, Swaroviski crystal delailing and sporty
chronograph dials. There are also new versions of the increasingly
popular mini size and espresso metal styles
BTC News
New-for-the-Season
STYLES
This collection is all about mixed materials. Twotoned metal combinations such as rose gold and
silver, and rose gold and gunmetal are perfect for
city and work.
Pale alabaster and dark safari horn with espresso
metal and tortoise create a rugged chic effect. In
keping with the mood of rustic elegance, there
are also chic leather cuffed styles with oversized
faces.
Key Piece
The brushed antique brass finish of the Oversized Runway watch,
with its three-eye chronograph dial and contrasting white time
stops, evokes the vintage feel of 1930s cockpit instruments.
Michael Kors is a leading American luxury lifestyle brand with
an influential global presence, offering women’s accessories,
footwear, clothing and fragrance collection under the signature
Michael Kors collection, KORS Michael Kors and MICHAEL Kors
labels. In addition, the company offers men’s sportwear, tailored
clothing, furnishings and fragrance under the Michael Kors Label. Each reflects the unique point of view of designer Michael
Kors: Style that successfully juxtaposes tailored and glam, sexy
and sporty, polished and casual, whether for day or night, weekend or work, home or destination.
Created in 1981 and headquartered in New York city, Michael
Kors stores are located in some of the most prestigious cities in
the world including New York, Beverly Hills, Palm Beach, Chicago, London, Milan, Paris, Munich, Tokyo, Seoul and Dubai.
The Michael Kors organization will have over 200 stores in 74
countries wordwide by the and of 2011, as well as a wholesale
to top department and specialty stores globally.
115
BTC News
Chrono Bike
Collection
As every year Festina is faithful to its dedication to cycling with
the introduction of this year’s Chrono Bike collection. Once
again the inspiration for this exciting new collection, longawaited by collectors, is the world of cycling.
116
Festina presents the new Chrono Bike 2011 collection
with 18 new gents chronograph models with a sporty design combined with advanced technology. Eight models
are fitted with solid stainless steel bracelets, eight with a
black rubber strap.
The large round robust case includes many features with cycling connotations. Chain links have been included in the design
of the top ring and the sub dials have the form of the chainwheel.
BTC News
more
than ever!
Candino:
up-to-the-minute
Swiss Made quality, modern designs and competitive prices: the reasons to purchase the Candino
brand are more cutting-edge than ever, predicting
a positive future for the brand’s new 2011 collections.
In order to ensure it fulfils the high standards demanded by the Swiss Made
label, Candino continually modernises its facilities and carries out quality control checks at each stage of
production.
Several thousand Swiss Made
watches are produced monthly at the
factory in Herbetswil. The production ratios constitute 80% quartz movements and
20% automatic movements. Candino also
develops its own modules.
Resolutely focused on the future, Candino
invests in both the planet and in future generations. It is sponsoring PlanetSolar, the first
round-the-world trip in a solar-powered boat.
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BTC News
This unique eco-adventure aims to promote renewable energies. By supporting this ambitious
project as main partner and official timekeeper,
Candino actively contributes to sustainable development.
A Swiss Brand with character
From the foot of Switzerland’s Jura mountains,
TITONI has become an international watch brand
since more than nine decades. Since it was founded
in 1919, this independent Swiss company has been
devoted to bring its first-class watchmaking craft
to clients worldwide. All the three CEO’s from
the Schluep-family have continuously and with
persistence pursued a strong quality brand.
122
For three generations now, the company has been
specializing in the manufacture of high-quality
handmade watches with mechanical movements. Its
in-house manufacturing facilities employ state-ofthe-art technology, enabling the company’s skilled
watchmakers to produce certified, “Swiss Made”
quality. Refined details underline the character of
every TITONI watch line.
As always, the focus of the company’s timepieces
BTC News
is uncompromisingly designed with quality in mind
and timeless, elegant looks. In addition, TITONI has
invited artists as design collaborators to produce
special pieces for art-lovers and watch collectors.
CEO Daniel M. Schluep is, on the one hand, proud
of the company’s long tradition: “Our heritage is
the cornerstone for the development and creation
of timeless models based on new technology and
precision work. We consider this long-standing
tradition of making high-quality timepieces at
affordable price an obligation to our clients.”
On the other hand, he is courageous to set new
ambitions: “This decade is a special one for TITONI,
because we are approaching the 100th anniversary.
Besides our classic popular watch lines, I want to
create something new and artistic for our clients as
a special memory in the future”
” TITONI’s corporate culture is marked by its family character and long-standing
international partnerships. A personal relationship between the company and
its clientele is of utmost importance to the current CEO. “We want to be as
close to our clients as possible. I want to set together with our clients the rhythm
of time and its product – the TITONI-watch.”
The company’s current campaign reflects the character of this family-run,
charismatic Swiss company. It shows people who approach life with selfassurance, who know what they want and where they are going. TITONI
watches are for people who know how to enjoy and cherish special moments
in life. Not luxury determines TITONI’s brand culture, but highest quality at
reasonable prices.
Facts and figures
• The company was founded in 1919 by Fritz Schluep
• An independent company, it remains in the hands of the family that founded it
• Daniel M. Schluep leads the firm since 30 years as a CEO and representative of its
third generation
• Since its beginnings, the headquarters and manufacturing facilities of TITONI have
been located in the watchmaking town of Grenchen, at the foot of Switzerland’s Jura
mountains
• The company’s high-quality products are manufactured in-house at its headquarters
in Switzerland
• TITONI employs around 60 staff members
• Sales of watches in Europe, Russia, India, the Middle East, Southeast Asia and China
• Approximately 800 sales outlets in the Greater China region as well as roughly 50
service centres
• TITONI Showrooms in China in the following cities: Beijing, Changchun, Guangzhou,
Hong Kong, Jinan, Shantou, Shenzhen, Wulumuqi, Zhengzhou
• Two TITONI Galleries in China: Shanghai (Peace Hotel), Chongqing (SML Central
Square)
123
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Airmaster
masterpieces
Treasure the past, embrace the future | www.titoni.ch
BTC Outlets & Retail Network
For a selective group of customers who seek premium
brands in a luxurious setting (medium high and high end
brands)
BTC Exclusive
Address
Tel.
Cairo, CityStars Mall, Shop # 1210
+201284891730
Cairo
BTC EX, CityStars Mall
BTC EX, Semiramis Intercontinental Hotel Lobby (Opening August 2010)
Giza
BTC EX, First Mall
Giza, First Mall, Four Seasons Hotel, Shop # 102
+20237740607
For a larger segment of customers who seek Swiss quality
medium priced brands (medium and medium high brands)
BTC
Address
Tel.
BTC, Sun City Mall
Cairo, Heliopolis, Shop # B2 A
+201227716005
BTC, El Akkad
Cairo, Nasr City
+20224015772
BTC, Tiba
Cairo, Nasr City
+20224032771
BTC, CityStars Mall
+201226146056
BTC, Kasr El Nil
Cairo, Down Town
+20223925979
BTC, Korba
Cairo, Heliopolis
+20222901742
BTC, Shobra
Cairo, Shobra
+20222019126
BTC, El Obour
Cairo, Heliopolis
+20224034119
BTC, Golf City Mall
Cairo, El Obour City, Shop # 26
+20249211365
BTC, Dandy
Giza, Dandy Mall, Shop # 132
+201226149463
BTC, Mohandeseen
Giza, Mohandeseen
+20233032557
BTC, Mall of Arabia
Giza, 6 October City, Shop #SGO 461
+201278327330
BTC, Down Town
Alexandria, Down Town
+2034877985
BTC, City Center Mall
Alexandria, City Center Mall, Shop # 33
+201004808546
Cairo
Giza
126
Alexandria
BTC News
Boutiques
Address
Tel.
Swatch Boutique, CityStars Mall
+201220295539
Swatch Boutique, Sun City Mall
Cairo, Heliopolis, Shop # D3 A
+201227717405
Tissot Boutique, CityStars Mall
+201275991575
Cairo
Alexandria
Swatch Boutique, San Stefano Mall Alexandria, San Stefano Mall, Shop # 5
Tissot Boutique, San Stefano Mall
+2034690120
Alexandria, Four Seasons Hotel, San Stefano, Shop # 42 +201008500622
For a younger group of customers who seek fashionable
watches in a trendy setting.
Link (Fashion Brands )
Address
Tel.
Link, CityStars Mall 1
+201277961397
Link, CityStars Mall 2
Cairo, CityStars Mall, Shop # 358B
+201273310612
Link, Golf City Mall
Cairo, El Obour City, Shop # 26B
+201274090504
Link, Korba
Cairo, Heliopolis
+20224193030
Link, Sun City Mall
Cairo, Heliopolis, Shop # D 48
+201278945950
Link. Dandy Mall
Giza, Dandy Mall Shop # 83 A
+201278773464
Link, Mallof Arabia
Giza, 6 October City, Shop # SGO 462
+201278803948
Alexandria, City Center Mall, Shop # 11
+201278531785
Cairo
Giza
Alexandria
Link, City Center Mall
The first specialized private - sector duty free company for
watches and accessories in the Egyptian airports.
BTC Duty Free
Address
Tel.
BTC DFS, Cairo Airport T1
Cairo, Heliopolis
+201277961397
BTC DFS, Cairo Airport T3
Cairo, Heliopolis
+201273310612
BTC DFS, Hurghada Airport
Hurghada, Red Sea
+201274090504
BTC DFS, Sharm Airport
Sharm El-Sheikh, Red Sea
+20224193030
Cairo, Heliopolis
+201278531785
127
Boutiques
Swatch boutique T1
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Timepiece Collection

Transcription

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