File - CombiNation Magazine

CombiNation
for Cyprus related business
4,25
Published by the Dutch Cypriot Chamber of Commerce - October 2009, Edition 6
E
The Porsche
advisor
Success by Sharing
formula
Trade mission to
Cyprus
©2009 EYGM Limited.
All Rights Reserved.
A word by
the Chairman
Aiming higher?
Every company needs to continually grow and improve if it wants to achieve its
full potential. Our team of professionals, offering assurance, tax, transactions and
advisory services, provides the insights and experience your organization needs.
This can make a real difference to your business, both now and in the future.
What’s next for your business?
ey.com
Dear reader,
Every magazine has its own lifespan and this one is no exception.
What is also changing is that the Cyprus Chamber is no longer only
We started out in January 2008 as DC Magazine with a 1,000 copies
focussing on the Netherlands and Cyprus. As from January 1, 2010,
which were sent to business contacts and members of the Cyprus
we will also promote Cypriot firms in Belgium, and in the future intend
Chamber. Over time, though, we thought about our strategy and
to increase our CombiNation audience with entrepreneurs from
came to the conclusion that there should be some changes in terms
Germany and the UK.
of image, name and the number of recipients.
This issue of CombiNation contains useful information about a new
Now, the transition process is over, it is my pleasure to welcome you
Cypriot based organisation called Success By Sharing, a story about
to the first edition of our new magazine, “CombiNation”. CombiNation
a Porsche advisor, details of the next official Dutch/Belgium trade
stands for both the combination of countries, more specifically Cyprus
mission to Cyprus in the spring of 2010, information about our Cyprus
and elsewhere, and the combination of business and leisure that you
representative in Nicosia and much more.
will experience when you come to the island for your work.
I hope you enjoy reading this issue of CombiNation.
The easy to read restyled magazine has been upgraded to 40 pages
and has a more glossy style than ever before. It is being sent to almost
Yours faithfully,
5,000 different businesses in the Netherlands, Belgium and Cyprus, and
Robert Hek,
will give entrepreneurs both on and away from the island a platform
Chairman of the Cyprus Chamber
upon which to present themselves to a wide audience.
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27 31 32 14
Penta Marketing Art
Top ten reasons
Colofon
The Porsche Advisor
Upcoming events in The Netherlands
CombiNation contains information
about Cyprus and the Netherlands,
and the activities of the Dutch - Cypriot
Chamber of Commerce.
Editorial Staff
Karin Harms
Robert Hek
Movies
Advertisements
and advertorials
27
For information about advertisements
and advertorials, please contact us on
[email protected]
Design & realisation
Contents
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6
11
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CombiNation
Turksma & Partners
Communicatiespecialisten,
Haakswold 8, 7961 LE Ruinerwold
The Netherlands
Phone: +31(0)522-481784
Website: www.turksma.nl
E-mail: [email protected]
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Word by the Chairman
New Manager
Upcoming events in Cyprus
Success by Sharing
Phone: +31(0)20 - 65 86 192
Website: www.cypruschamber.eu
E-mail: [email protected]
Subscription
CombiNation is freely distributed
amongst members of the Dutch Cypriot Chamber of Commerce.
Cypriot wine
Book recommendations
33
Address the Netherlands
Beechavenue 54-80
1119 PW Schiphol-Rijk Amsterdam
P.O. Box 75730
1118 ZT Schiphol
The Netherlands
16
33 35 36 38 Theatre
In the city
Trade mission to Cyprus
Next edition
Differentiation of Cypriot
wine as a tool in achieving
competitive advantage
Wineries map of Cyprus
Step 1
-
Production of Commandaria at a lower alcoholic
The first step should be to focus more on producing
content (e.g. 12 degrees). Commandaria is now
wine from the native/indigenous grape varieties
fortified from 12 degrees and bottled at 15 degrees.
(e.g. Maratheftiko, Xinisteri, Gianoudi, Kanela,
Currently, the vintage (year of production) is not
Morokanela, Promara) that can substantially help the
indicated on the bottle and therefore
Cypriot industry differentiate itself from competing
Commandaria lovers cannot locate or trace their
international brands especially in the view of tourists
preferable vintage bottle nor can collectors
visiting the island and foreigners who are looking for
distinguish the year of production. This creates
something unique and distinct.
confusion both to consumers and connoisseurs.
Step 2
The second step should be to further develop and
‘modernise’ local traditional sweet wine Commandaria.
The history of Cyprus and the history of wine have been inextricably linked together, and indeed, Cyprus is
The Cypriot wine industry can benefit and capitalise
on Commandaria’s global reputation and use it as a
considered to be one of the first countries in which viticulture and wine production took place. However, the
footstep for international recognition, acceptance and
development of Cyprus, in this field, has ended in the latter half of the 16th century with the Ottoman Turkish
preference. For this to materialise, a number of changes
occupation that arguably affected the transfer of know-how within generations. Today, even though the
ought to be made as follows:
Cypriot wine industry is facing some problems, it is making considerable and significant efforts for further
-
Production of Commandaria made from a single
development. Arguably, for this to happen, three necessary steps should be put forward, by the stakeholders
grape variety (e.g. 100% Xinisteri) can offer a more
aromatic wine that will be more pleasant and easy
to drink. Normally Commandaria is a blend of
Xinisteri and Mavro grape varieties.
of the Cypriot wine industry.
6
CombiNation
Unique taste and amazing long
lasting after taste effects
-
The bottle which is currently used for
Commandaria is identical to Grand Marnier. This
should change to a more reflecting one probably
inspired from a Cypriot ancient wine vast.
-
Production of aged Commandaria for consumers
that are prepared to pay more for a superb sweet
wine of the highest quality.
CombiNation
7
I had the pleasure to taste the 100 year old
Commandaria found at a clay pot (pithari) at Kornos
Village at Archontiko Papadopoulou and I was
impressed by its dark brown colour (almost black)
distinct aromas (i.e. honey, fig, raisins, walnut, coffee,
caramel, cinnamon, clove and carob) and unique taste
and amazing long lasting after taste effects. It was
indeed a lifetime experience that I will never forget.
Step 3
The third step is related to marketing and more
specifically to the specific promotional techniques
that are currently used by manufacturers and retailers
in the Cypriot wine industry. The existing promotional
techniques currently used, need to be vastly revised
and enhanced, so as the target market can be attracted
more effectively. Promotion of wine in most cases is of
poor reflection to the image of this ancient treasure.
The Cypriot wine industry has high potential to expand
and develop a strong brand name. A strong brand
name carries high credibility, loyalty, name awareness,
perceived quality and a strong brand association.
Dr Demetris Vrontis,
Professor of Marketing and Dean of the School of Business University of Nicosia
For this to happen, a new strategy needs to be
developed for the creation of a powerful brand that can
dictate high brand equity. High brand equity provides
a company with many competitive advantages.
A powerful brand also enjoys a high level of consumer
brand awareness, performance, quality, reputation and
above all customer loyalty and defence against fierce
competition.
Dr Demetris Vrontis,
Professor of Marketing and Dean of the School of
Business University of Nicosia
Author of the Book Oinolatreia / Wine Adoration–
everything you need to know about wine
CombiNation
9
Book Title:
World Famous: How To Give Your
The 80-20 Principle
customer you haven’t got
Business A Kick-Ass Brand Identity
Authors: Richard Koch
Authors: Robert Gordman
Authors: David Tyreman
Would you like to learn how to
with Armin Brott
get more done with less effort,
‘Infinite Quality’
Winning and keeping the right
Understanding brand identity is
eliminate wasteful activities,
customers is the key to sustaining
crucial for every business; yet, few
and sell more to your best
increased profitability and growth.
actually have a well-defined brand
customers? This book can show
According to Gordman, customers
identity that inspires legions of loyal
you how. In The 80/20 Principle,
fall into one of two categories:
followers. Companies that are the
Richard Koch thoroughly
core customers and opportunistic
most successful, that consistently
examines Pareto’s Law – the
customers. Core customers are those
deliver results, and hold on to a loyal
observation that, in any given
who believe strongly enough in
customer base understand that
context, “a minority of causes,
the service or product a particular
business is more than just a series of
inputs, or effort usually leads
business provides, while in contrast,
transactions.
to a majority of the results,
outputs, or rewards.” This inherent
opportunistic customers will make
ron dw eg
13
8091 x a w e zep
the netherlands
t [+31] 38 444 62 44
s tat ions w eg 44
7941 he meppel
the netherlands
t [ +31] 522 242 888
email: [email protected]
w w w.k nol ro o s.n l
KRC
accountants &
adviseurs
their purchases from whichever
In World Famous, David Tyreman
nonlinearity is present in all aspects
business offers the lowest price.
reveals that the secret lies in working
of life, and by paying attention to
to inspire rather than to sell, in being
your efforts and results; you can
Yet, the author introduces another
authentic rather than trying to fit in,
identify major opportunities for
classification: “must-have customers”
and in engaging a marketplace of
improvement in every aspect of
-potential customers who have the
consumers rather than by focusing
your life and business.
same high-profitability characteristics
on the competition. He reminds
By identifying the critical 20% of
of core customers, but buy from
readers that people choose a brand
causes and focusing time and
competition.
because it engages them personally,
resources on optimizing them,
and guides readers through the steps
it is possible to realize enormous
In The Must-Have Customer,
necessary to create an engaging
gains in productivity in relatively
Gordman lays out seven steps, which,
brand identity.
short order. While Pareto’s Law is
together, allow companies to identify
typically used for sales, customer,
and maintain their core customers,
or inventory analysis, The 80/20 Principle
while at the same time, win over the
examines personal and management
elusive must-have customer. These
applications as well, including priority
steps can help any company create
setting and work/life balance. Focusing
actionable, practical strategies to
on the 20% of efforts that create 80%
enable even healthy companies grow
of results isn’t always easy, but it can
faster and become stronger.
revolutionize your business and the
Book recommendations
Book Title:
customer: 7 steps to winning the
by Andrie Penta (www.pentamarketingart.com)
Book Title: The must-have
quality of your life.
CombiNation
11
Bijschrift?
Manager of the Dutch Cypriot Chamber of Commerce
Have you ever been
compared to a car?
Well, it’s happened to me! When I was interviewing the Porsche Advisor, Ralph Schreuder, he compared me
Bijschrift?
to a Porsche 997S. Naturally I was curious about the comparison and did some research. Apparently, the car
is exclusive, fast, safe, dynamic, enthused about, respected and has inner strength. Am I really all of these
things?
Practise the profession
you like and enjoy it
If I close my eyes and just experience a minute of total
During my 13 years of experience in the workplace,
silence, with no noise coming from the radio or people
I have always had the privilege of going to work with a
on the street, what do I think about? Well, of course,
smile on my face. My smile is even bigger now though
I now imagine driving this Porsche 997S on a beautiful
since becoming the manager of the Dutch Cypriot
day with the windows open on the Cypriot highways
Chamber of Commerce (Cyprus Chamber), which
A target in your work gives you a direction. The main
(no traffic jams of course). So I guess Ralph was right,
means I have to travel to Cyprus on a regular basis.
thing is to enjoy the road to accomplish this target. It
have any suggestions or are interested in placing an
advertisement or advertorial, please do not hesitate to
contact me. You will find my contact information on the
website, www.cypruschamber.eu.
has to be fascinating and surprising. I feel comfortable
but then again…. he is the advisor!
I have the privilege
to go to my work with
a smile
I hope that you enjoy reading CombiNation, and if you
In August, I went to the island for the first time to meet
in my best suit and people may say I am a career tiger.
people and get acquainted with the place and its
But one that can find the balance between career,
inhabitants. I found a country where people receive you
family, friends and leisure. The most important is that
warmly, appointments coincide with lunch or dinner,
the things I do provides me warm feelings and that I
and the temperature is generally very pleasant. What’s
can contribute.
more, getting to publish entertaining and informative
articles alongside relevant advertisements is a challenge
which only fuels my enthusiasm.
12
CombiNation
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13
www.juliajiskoot.nl
Upcoming events in Cyprus
Aphrodite Cup 2009
(Fencing Satellite World Cup)
21/11/2009
World class B’ category event which is being included in the world
fencing federation’s yearly calendar and awards world cup ranking
Art e choke
15-18/10/2009
Inspired by the publication of our new
points. The satellite world cups circuit consists of 11 events and the
participants are being submitted by each country national federation.
Thus the competitive level and the spectacle provided by the
competing fencers is unique. www.eteamz.com
e-magazine art-e-choke, Gnosyart
and the Artos Cultural and Research
Foundation have the great pleasure
in presenting the group art exhibition
titled “Art-e-choke”.
The opening night, taking place on
Thursday the 15th of October at 8pm
at the Artos Cultural and Research
Foundation, will be hosted by the First
Lady Mrs. Elsi Christofia.
Taking part in the exhibition are the
artists and members of Gnosyart:
Nitsa Hadjigeorgiou, Melina
Shukuroglou, Maria Yiannoura, Maria
Alkinoos Ioannidis
Papacharalambous, Pola Hadjipapa,
3/11/2009
Christos Christou and Achilleas Kentonis.
After a summer full of open air concerts in Greece and Cyprus, Alkinoos
The exhibition features approximately
Ioannidis returns to Cyprus for a different kid of concert. This time he
35 art pieces, and will also comprise the
will be alone on stage, without ‘electricity’, with only his guitar and his
works of the same artists displayed and
voice, singing his own songs as well as songs of other composers.
available for sale on Gnosyart’s website.
The performance is held on the occasion of World Mental Health Day
www.gnosyart.com
and is organized by the Mental Health Services and the Ministry of
Health. The net proceeds will be donated to organizations dealing with
mental health promotion.
www.cyprusevents.net
14
CombiNation
Maximise net personal income and increase financial
network. This is not limited to personal skills. Members
security Broaden purchase and sales opportunities
can offer anything from personnel, contracts, office
and improve business performance by being part of
equipment and cars, to office space or even customer
a community of fellow entrepreneurs Creating real
databases. The SBS7 website assists with these matches,
discounts on general expenses, like accountants,
meaning that creating business to business links will
lawyers, etc.
never be easier. The advantages of the SBS Business
Market over other (public) selling tools are clear: the SBS
The ”Success by Sharing” formula will help you to realise
market is only used by those who are active within the
these goals. If you are interested please read on, or go
network, and payment for products can be made by
directly to www.sbs7.eu to make an appointment with
using the Success Points earned by a member. Use of
one of our SBS professionals.
the SBS Business Market is free of charge for members.
In what follows, the seven SBS factors which will help
3. SBS Business Library
you to achieve your business goals are presented.
Sharing knowledge makes you stronger.
The only thing that you have to do is to think “out”
Many entrepreneurs seek professional advice from
of the box.
accountants, lawyers or others, and they pay a lot for
Bijschrift?
Succes by sharing
How smart are you?
Increase Your Net Income
by Thinking out of the Box
For many Dutch MPs this was the final straw,
It is well-known that financial problems cause
down and have new elections. This didn’t happen,
entrepreneurs a great deal of stress, and at a time
but does highlight that the Dutch population has very
of financial crisis it is vital to find ways of relieving
little confidence that the government will handle the
this pressure. In the Netherlands, businesses were,
financial crisis appropriately.
and a third of them called for the government to step
obviously, curious about how the Dutch government
entrepreneurs can attend to get a practical business
The most important factor when it comes to helping
education, and let’s face it, running a business is like
business to business entrepreneurs to be successful is
learning to drive a car. You can pass the exam, but you
a wide, personal network of customers and suppliers.
have to learn handle it in the real world.
Knowing people is often a synonym for doing business,
your line of work.
they got their answer in the form of the so-called
The SBS “New Boys Network” is a network of business
“Miljoenennota”. This was a government report setting
people. Membership is not based on background or
out both its vision for the future of the country and how
university degrees, but on the fact that participants
it intended to handle the global credit crunch.
want to become more successful and have a higher net
income by sharing resources, exchanging information,
The report was a major disappointment. In spite of all
and saving taxes.
expectations, the government had no specific plans.
The SBS community gives members
the opportunity to share practical
business knowledge with others in
the network without paying for it.
This is the basis of the overall SBS formula, because
It simply aimed to do exactly what it had planned when
it was elected: send commissions out into the country
So, if you are an entrepreneur living in the Netherlands,
to examine both how the nation should be ruled and
don’t rely on the government, but instead take matters
the best way to handle the financial crisis. According
into your own hands when it comes to improving your
to the Dutch Prime Minister, Jan Peter Balkenende, the
financial health. What follows is the “Success by Sharing”
only certainty is that everything will be examined and
(SBS) formula, which is the solution for you if more than
discussed, with no taboos.
one of the objectives listed below is compatible with
your personal business strategy:
CombiNation
1. The SBS New Boys Network
and so it is important to choose the right contacts for
would handle this problem, and in September 2009
16
the information they receive. There is no school which
within this network people help each other to achieve
the common goals they share as members,
thus creating a community.
2. SBS Business Market
So, how do you share resources? Well, members of the
SBS community can offer their assets to others in the
This information is contained in the
so-called SBS Business Library, and is
only accessible to SBS members and
is free of charge.
CombiNation
17
community, they receive so-called “Success Points” (SP).
This essential step will:
With these SPs, members can buy products, such as wine,
-
Give you a higher net income
cognac, office items, trips, gift cards and much more. All of
-
Give you full access to the Dutch social security
the goods on offer are in the areas of business and leisure.
system, which is normally only available to
employees
6. SBS Tax Saving
-
Guarantee that your private creditors and/or
Saving taxes is the easiest and most direct way of
ex-spouses cannot seize the business you are increasing your net income. But before explaining the
currently working in
success of the SBS formula in this regard, the basics of the
-
Give you more freedom to decide what happens to
Dutch income tax system have to be dealt with first.
your assets after your death than simply making a
will can do
In the Netherlands, the income tax system is divided into
-
Lower the tax burden of handing over your wealth
three different sections or boxes. The income in box one
to your beneficiaries, even during your life-time.
is taxed at a maximum rate of 52%; that in box two is
taxed at a fixed rate of 25%; and the income in box three is
almost tax free, with people only paying a fixed annual rate
of 1.2% above the average value of the assets that make
up their income. As you can imagine, those living in the
Netherlands want as much of their income as possible to
be in box three.
Bijschrift?
4. SBS Group Discounts
5. SBS Success Points
It is far easier to get discounts as a group, yet
As mentioned above, the SBS team encourages
entrepreneurs want to focus on their businesses and
members to exchange their knowledge with others,
not on shopping around for reductions. So, the SBS
attend SBS meetings and generally contribute to the
Team will do that for you. We utilise our expertise and
SBS community. An ingenious points’ scheme called,
the fact that we are a group to approach suppliers and
simply, the “SBS Success Points System” is in operation.
achieve the discounts which you would normally not
For every contribution members make to the SBS
From the moment you join the SBS community, you can
move some of your income from boxes one and two to
the third box. This will save you almost 25% and, in some
To summarise, the seven SBS
factors described above will
lead to:
-
A more effective business network
-Better use of resources
-Increased knowledge
-
Discounts on purchases
-
Success points for business and leisure usage
-
Financial security
-
Reduced taxes
cases, up to 52% in income tax!
Within this network
people help each
other to achieve their
common goals
In other words:
more fun in business.
SBS member can suggest companies which may be of
7. SBS Secured Freedom
one of our SBS professionals, all of whom are highly
interest to the SBS community. It really is Success by
By taking advantage of the SBS formula, your firm’s
Sharing.
shares are transferred to a large, professional and secure
be able to obtain. The suppliers who do business with
the SBS community introduce themselves on the SBS
website, www.SBS7.eu, and explain the discounts that
members can realise on both products and services.
Whether for office supplies or telephone services, every
Now is the time to take control of your business and
make an appointment with us. Go to www.sbs7.eu
and register for a free of charge appointment with
educated and have a professional back ground in
management, accountancy or tax.
business community. In return, you will receive shares in
the main parent company.
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19
H AV E A N I C E F L I G H T
Each fresh start requires huge dedication and self-denial. That
is my advice to everyone considering leading his way on any
business field.
Our Cyprus representative
Each fresh start requires huge dedication and selfdenial. That is my advice to everyone considering
leading his way on any business field.
I continuously seek for development, I live to
work, I face my job creatively and I believe that my
participation in the business field is a tempting
challenge. After all, “you are not drowning if you just fall
in water; you are drowning if you stay inside water”.
The distinction out of the competitive crowd and the
formation of a sensitive relationship with the clients
based on trust and loyalty is the greatest achievement
for every new professional who strives not only to
create a “loyal” customer list, but also to enlarge the
gamut of his clients.
Even a young or new professional can achieve the
creation of a “brand” and the enlargement of the array of
his client list in a relatively short time, as long as he has
Lekker genieten aan boord bij Cyprus Airways met heerlijke maaltijden, mensen
die voor u klaar staan en een uitgebreid entertainment pakket met actuele
speelfilms en een brede selectie aan muziekkanalen. Allemaal ingrediënten
voor “a nice flight”. Dagelijks vliegen wij naar Cyprus, het zuidelijkste
puntje van Europa. Een ideale bestemming in de Middellandse Zee voor een
ontspannen strandvakantie of cultuur-ervaring. Bovendien is dit eiland ook de
zakelijke springplank naar het Midden-Oosten. Vanaf Schiphol brengen wij
u naar Larnaca en Paphos. En vervolgens naar vele andere bestemmingen als
Damascus, Caïro, Tel Aviv, Amman, Dubai, Beirut, Jeddah en Riaad. Cyprus
Airways beschikt over een zeer moderne Airbus-vloot waaronder de A330 die
u een uitermate comfortabele reis biedt, met alle denkbare luxe. Informeer ook
eens naar onze exclusieve Apollo Business Class Service. Voor meer informatie
gaat u naar uw reisburo of belt u Cyprus Airways in Hoofddorp 020 653 35 46.
imagination, originality and he is a hard-worker.
In every profession you need to love what you are
doing in order to be successful. Surely, all people
begin from a low level because they need to obtain
the means which will enable them to move forward,
i.e. hard work, honesty and accountability. Knowledge,
talent and constant update on market developments
are only few of the qualifications a successful
professional is expected to have.
I regard my active participation in the marketing field as
a challenge and I treat my job as a creator and not just a
simple viewer. If these qualities are not inherent, you are
I aimed for a career in
this field
I am a marketer by nature; hence my choice to study
marketing was a conscious one. Having accomplished
my undergraduate studies in London, where I obtained
not only my bachelor degree, but the professional
diploma of the Chartered Institute of Marketing as well,
I aimed for a career in this field. Following to a period of
time as an employee in London, I came back to Cyprus
to practise my knowledge.
Seeking all the time for update and knowledge in the
marketing field, I proceeded to postgraduate studies,
from which I obtained my postgraduate degree from
a university in London, together with my full time
employment in Ernst & Young Cyprus as a marketer
until 2008.
I consider my job as an art and I enjoy serving it. I feel
lucky that I have managed to be professionally engaged
with such an interesting sector. What I mostly prove to
people is that this is the profession of the future.
Penta Marketing Art is an emerging company in
the marketing field, which was founded to provide
marketing and public relations services based on the
excellent awareness of the market. The best quality
of our services is achieved through the realisation of
the matters which concern not only our clients but
their clients as well and through our enthusiasm on
everything we do.
not the one for the job. My obstinacy, dedication and
boldness established me in this field.
www.cyprusairways.com
CombiNation
21
A DIFFERENT RESULT NEEDS
A DIFFERENT APPROACH
PERCEPTIVE
PRAGMATIC
CREATIVE
Sports day for accountants
The absolute
satisfaction of clients
The main target of the company is to act as the
extension of our clients’ marketing departments, thus
producing satisfactory results and achievement of their
aims.
The way of operation, the methodologies, the
qualifications and specialised knowledge in marketing
issues are the guarantee for Penta Marketing Art in
order to provide high quality services in the Cypriot
market.
Our client list has a steadily increasing number of
Penta Marketing Art offers the following
professional services:
Marketing Consulting and Strategy
Implementation
Advertising
Corporate Identity and Brand Development
Event Planning
Media Buying
Media Monitoring
Public and Media Relations
Marketing Trainings
Website Design
Corporate Social Responsibility Programs
Specialised Services:
Restaurant Marketing
Restaurant Design
Restaurant Menu Design
Restaurant Uniforms
Restaurant Logo and Image Creation
Restaurant Website Design
Restaurant Public Relations
Restaurant Trainings
Market Research and Survey Implementation
private companies and some well known multinational
companies.
Since the first day of Penta Marketing Art’s foundation,
my principal aim was the absolute satisfaction of clients;
to make them familiar to our work and our contribution
to the improvement of every activity we are assigned to.
I vision the continuous development and expansion
of our business in order to satisfy our clients’ demands
as well as the requirements of the continually evolving
Andrie Penta
www.pentamarketingart.com
[email protected]
T: 00357 22312143
Address: 64, Kennedy,
Office 302, 1076, Nicosia
business environment in which Penta Marketing Art
acts.
Singel
23, 7411
Netherlands
Box
529,
Netherlands
Rondweg
13, HW
8091Deventer,
XA Wezep,
Netherlands PoPo
Box
29,7400
8090AM
AADeventer,
Wezep, Netherlands
Telephone: 0031
384 611711
432555 Telefax:
Telefax:0031
0031570
384619037
432559 Website:
Website:www.paritax.eu
www.paritax.eu E-mail:
E-mail:[email protected]
[email protected] Skype:
Skype: Paritax
Paritax
Telephone:
0031 570
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Top 10 reasons to invest in Cyprus
In this edition of the top ten reasons to invest in Cyprus
we highlight number 5 and 6.
1. Strategic Location:
Europe’s Middle Eastern Outpost
2. European Union Member State
The top ten reasons to
invest in Cyprus
3. Highly qualified and multilingual labour force
4. Lowest EU corporate tax rate
5. Macroeconomic stability with successful economic performance
6. Efficient legal, accounting and banking services
7. Advanced telecommunications network and infrastructure
8. FDI track record
9. Reputable International Shipping Centre
5. Macroeconomic stability with successful economic performance
Cyprus’s real GDP growth rate is well above the average growth rate of EU 27 as well as that of Eurozone. Specifically,
in 2008 the real GDP growth rate reached 3,7% . The annual growth rate is expected to continue in such high levels
in the future.
Cyprus enjoys macroeconomic stability which is reflected
10. Living and working on the “island for all seasons”
Source: www.cipa.org.cy
6. FDI track record
Cyprus is one of the most attractive locations for foreign
through various indicators including Real GDP Growth,
investments, ranking among the frontrunners of the world
Inflation and Unemployment.
indicating both high FDI performance as well as high FDI
Source: Eurostat
potential, based on the latest World Investment Report of
UNCTAD published in 2006.
-
In 2008, Cyprus attracted a total of 1262.3 million Euro in Foreign Direct Investment (FDI) compared to 1588 million Euro in 2007, 1462 million Euro
in 2006 and 940.5 million Euro in 2005
-
The long-term FDI trend is positive, and Cyprus has the potential to attract
even higher FDI
-
Although direct investment in 2008 fell, this is primarily due to a decline of foreign
investment in the Real Estate sector
-
In 2007 the top three FDI sectors were Real Estate and Business Activities
(755.6 million Euro), Trade and Repairs (395.8 million Euro),
and Financial Intermediation (235.6 million Euro)
-
In 2007, direct investments amounting to 969.4 million Euro (61.0%)
came from European Union countries, while Europe as a whole contributed
1,514.6 million Euro (95.4%).
Source: Central Bank of Cyprus
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Ralph Schreuder,
Astara Porsche Advisor
Discover
the secret
of your
success!
Astara Porsche
Most people are aware of the Porsche 911, with many describing the car as a “boyhood dream” they would
still like to come true. Yet, if you ask which 911 models are available, most of us don’t know the answer.
Nor do we know about the opportunities that there are to personalise the car according to our own tastes.
There are thousands of designs of this popular brand of
can find a car that is right for them. We deliberately
car on the market, and so deciding which one is right
don’t have a luxury showroom, but prefer to work from
for you is not an easy task. Indeed, it is important that
a space with a homely atmosphere where we have
you do get it right. Porsche is a reliable brand, which
most types of Porsche in stock. This means that our
can provide you with many years of pleasurable driving
customers can easily test drive several different models
if your car is well maintained and cared for. But, if you
in order to find the car he or she is comfortable with.
choose the wrong model just because you love it, you
After the test run, we can then recommend which
may also be buying a whole heap of misery. When the
options are available, for example in terms of the
right Porsche is, finally, standing on your driveway, some
colour”.
of the important questions that you still need to ask are:
how should you maintain and drive the car, what kinds
Successful enterprises begin with successful communication.
Whoever is understood, scores.
of accessories are available, how do you repair it in the
right way, and how can you prepare it for winter?
Driving a Porsche is personal
Become better understood with the Mental Preference Method
of Turksma & Partners.
Haakswold 8 | Postbus 18 | 7960 AA Ruinerwold | The Netherlands
t » +31 (0)522 48 17 84 | f » +31 (0)522 48 22 87
e » [email protected] | i » www.turksma.nl
i n c o m m u n i c a t i o n
MPC with Turksma
& Partners, for successful communication.
s p e c i a l i s t s
We are visiting Ralph Schreuder (43), an Astara Porsche
Advisor who specialises in the whole process of
providing purchasing advice and guidance, as well as
information about testing, maintenance and specialist
financing.
Strategy & concept | Design | Mediaservices | Internet development
“Finding a Porsche is a personal thing. I try to find out
Haakswold 8 | Postbus 18 | 7960 AA Ruinerwold | The Netherlands
t » +31 (0)522 48 17 84 | f » +31 (0)522 48 22 87
e » [email protected] | i » www.turksma.nl
s p e c i a l i s t s
i n
c o m m u n i c a t i o n
Strategy & concept | Design | Mediaservices | Internet development
how someone lives and then I give them customised
advice. Most customers don’t know what kind of
Porsche they want, but just by listening carefully we
“In our opinion,
a Porsche is not a car
which should be a
certain colour and have
particular add-ons, but
is a package that should
be balanced in terms of
model, colour, options
and accessories.”
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Changing gears just
gives you a great kick
and registration. Of course, we are aware of foreign
throughout the car’s life, and we supply a service pack
We ensure that the Porsche is returned as new with
registrations for international entrepreneurs, and aim
containing our advice when the client first takes the car
no colour differences, with the correct gloss, even
to achieve the best possible financial and tax packages.
from us and drives it home to show it off”.
seams, etc. If any item needs to be replaced, we always
This applies to both new and used Porsches.
work exclusively with original Porsche parts, so we can
Anyone who wants to wash one of our cars with a
Most of our customers refer to an “Astara-Porsche”,
which is a car which is not only in balance, but is 100%
unique, both visually and technically. We aren’t afraid
to be subjective. Of course, we respect the wishes of
our customers, but when we are asked for an opinion,
we will give it. For example, the 911 should be manual
because changing gears just gives you a great kick.
This is a Porsche after all. Fortunately, the latest models
Our insurance
premiums are
currently the lowest
on offer in the market
have a PDK gearbox, which combines the thrill of
manual shifting with the comfort of an automatic. We
We also provide customised insurance by working in
also give our honest opinion about other accessories,
partnership with insurance companies who specialise
colour composition, wheels, etc. Astara isn’t only about
in the Porsche brand. We have the philosophy that a
being rational, but about letting the heart speak as well.
Porsche is not a car which is expensive to insure, but
Customers appreciate that; no, customers demand it
belongs to an owner who will take great care of it and
from us.”
handle it lovingly. In our view this means that it should
have a lower premium. Our insurance premiums are
Taking care of the total financial package
currently the lowest on offer in the market.”
“When the right Porsche has been chosen, we look with
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continue to guarantee safety.
sponge and chamois will get into a major argument
the client for the most advantageous financial package.
Total Care
We buy and sell our cars from within Europe and are
“Once the car has been supplied to the client, the story
always searching for the most convenient methods of
doesn’t end for us. In fact, it’s often just the beginning.
purchasing, importing and exporting, re-inspections
We continue to follow the Porsche and the owner
with us! We provide a soft hand glove for washing,
Astara Porsche takes care of the total package for future
as well as dry gloves which will ensure that the paint
owners. This includes:
stays in good condition, won’t have any scratches and
-
advice about the best model
has a high gloss finish.
-
testing
-
registration
We also recommend appliances such as blue-tooth
-
financing and insurance
kits that can be integrated into the Porsche computer,
-
aftercare
along with other items that can make driving more
-
maintenance and repairs
comfortable. We also give proper advice about sport
exhausts, light sets and other individual items.
We prepare the car for winter with proper winter tyres,
making it ready for the road, or just ready for storage.
At the start of spring we give the car a complete visual
service, which includes cleaning, polishing and finishing
it with a special Paint Protection System.
Our attention to detail includes the wheels, brake
calipers, exhaust pipes, etc. We pick the car up from the
owner and return it looking brand new!
If there is damage (stone chips and light scratches or
major dents), we can provide the best support.
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Whisky Live Leiden 2009
13-15/11/2009
During the weekend of 13,14 and 15 November the Pieterskerk in
Leiden will once again be the venue of (Malt) Whisky.The festival is
a unique opportunity to get acquainted with an enormous range of
whiskies produced by the various distilleries from Scotland and Ireland
“With our aim of providing a new owner with a
and many other countries.
pleasurable drive, we are often the most financially
This is the 10th anniversary of the International Whisky Festival and
attractive partner because we don’t depend on the
once again a great attendance is expected. All visitors receive a small
official Porsche network of dealers and importers.
present as a memory of this anniversary.
By proper selection of the right model and proper
During our recent festivals we limited the attendance for each session
maintenance, your Porsche will achieve its optimum
to about a 1000. This proved to be a great success allowing the
value and have a low depreciation rate. If you plan
exhibitors to provide detailed information to the visitors of the festival..
it carefully, using good financial structures, driving a
To guarantee admittance to the festival we suggest you make your
Porsche is actually more affordable than many people
reservations early. www.whiskyfestival.nl
think.”
Astara Porsche
Ralph Schreuder
www.astara.nl
Treesome at Amsterdam Dance Event
The worldly renowned Amsterdam Dance Event (ADE) has become
Europort 2009
Connecting the
maritime world
one of the biggest international dance conventions in the EDM scene.
3-6/11/2009
Experts, artists and critics from all over the globe meet each other in the
Europort 2009 is without question the
comfortable, nice surroundings of the city centre of Amsterdam to talk
most diverse international maritime
about, listen to and enjoy dance music. The “ADE 2009 Special” will offer
exhibition. From 3 to 6 November 2009
you a great deal of fresh faces behind the decks, in the unique, intimate
professionals and representatives of
atmosphere of Escape Studio and Escape Lounge, which is located
leading maritime companies meet in
on the world famous Rembrandtplein in the heart of the citycentre of
one of the largest ports of the world -
Amsterdam. In this years line up, you can expect dedicated artists who
Rotterdam. All sectors of the maritime
will represent the true Trancesound “with balls!”.
industry, from inland navigation to sea
www.solarize-events.com
shipping, from naval to dredging and
21/10/2009
from fishery to offshore, are brought
together in Ahoy Rotterdam. Europort is
truly connecting you with the maritime
Upcoming events in the Netherlands
Your Porsche will
achieve its optimum
value
world. www.europort.nl
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Joseph
Abby Richter (Katherine Heigl) is a morning show TV producer in
“Joseph and the Amazing Technicolor Dreamcoat”, tells the biblical
Sacramento, California. Coming home from a disastrous date one
story of Jacob and his 12 sons. Joseph is Jacob’s favorite son and for
night, she happens to see a segment of a local television show,
this reason the father gives him a beautiful and colorful new coat.
“The Ugly Truth”, run by Mike Chadway (Gerard Butler), whose
The 11 brothers are so jealous that they decide to sell Joseph as a
cynicism about relationships prompts Abby to call into the show to
slave. Back home, they convince Jacob that Joseph has been killed.
argue with him on-air. The next day, she discovers that the station is
In the meanwhile, Joseph is become a slave for the powerful and
threatening to cancel her show because of its poor ratings, and the
rich pharaoh Potiphar in Egypt.
station owner has hired Mike to do a segment on her show to bring
them back up.
Theatre
Movies
The Ugly Truth
Just as destiny had predicted during the seven years of famine,
Joseph is then reunited with his brothers in Egypt.
www.musicals.nl/joseph
Surrogates
Mary Poppins
FBI agents (Bruce Willis and Radha Mitchell) investigate the
Mary is very vain and is always admiring herself in the mirror and
mysterious murder of a college student linked to the man who
other reflections. She constantly scolds the children for their “bad”
helped create a high-tech surrogate phenomenon that allows
behaviour, especially when they point out the magical things she
people to purchase unflawed robotic versions of themselves.
does, for she constantly denies she is anything but a prim and
Good looking remotely controlled machines that ultimately assume
proper lady. Mary only shows her gentler side around her friends.
their life roles enabling people to experience life vicariously from
Mary has many relatives, each with their own supernatural or
the comfort and safety of their own homes. The murder spawns a
otherwise eccentric nature. She appears to be well-known to every
quest for answers: in a world of masks, who’s real and who can you
sort of magical entity (sorcerers, talking animals, etc.), some of
trust?
whom love her dearly and others of whom are quite terrified of her.
www.musical-marypoppins.nl
The boys are back
After the untimely passing of his second wife, Joe (Clive Owen)
must not only deal with his own grief, but try to find a way to raise
his two sons alone. With Joe in unfamiliar territory and the boys
Artie and Harry trying to cope with their own personal baggage,
the three decide to throw convention to the wind and live by the
words “just say yes”. But when things go wrong, Joe must find a
way to behave more like a parent without losing the joy of a more
childlike lifestyle.
Tales from the
Bar of Lost Souls
At the end of his life a dying man turns to his only friend and asks
him to put right a wrong committed many years ago. Saying yes,
the friend embarks on a journey that takes him back to “The Bar of
Lost Souls”, a place where, it is said; your deepest desires become
real. The Bar of Lost Souls can be found at the quayside. You will
know it when you see it. All sorts of dissolute people can be found
there: pimps, whores, sailors and petty criminals, the police and
even judges. If you open the door you’ll smell the stale air and
you’ll be able to hear singing from the little stage at the back of its
darkened room.
www.talesfromthebaroflostsouls.com
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Name: John Foradaris
Age: 31
Profession: Graphic Designer
Living in Nicosia since: 1999
Why Nicosia
Nicosia for me is an up and coming city, which offers a
great deal of opportunities if you know where to look!
It was not my first choice on the island but now I would
not change it, it has a diversity and history that is highly
inspiring for a creative individual.
The best spot
My favourite sight in Nicosia is the view from the roof
of our building, it’s a place I go if I feel stressed out
as it allows you to see a great distance and you can
appreciate the beauty of the divided city.
Your best night out in Nicosia
The best night out in my opinion is to pick one of the
great restaurants in this city, go have a great meal with
great company and then a few drinks in the picturesque
Who would you like to meet
If I had the opportunity I would like to have a coffee
and talk to Stephen Hawking as I see logical thinking
and processing as one of the most important qualities
someone can have and I would love to pick his brain.
What would you do with a million euro
in the city
I would have to invest the money in activities for the
younger generation, I feel there are nowhere near
enough facilities here to help nurture and develop
young minds here.
In the city... Nicosia
people ● process ● product
old town.
What would you like to change in Nicosia
I would love to reduce the traffic in Nicosia. I know it’s
hypocritical because I drive all day. But like in all major
Time Registration Systems
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Connection to Financial Systems
Business Intelligence
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Multiple database sources
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What P3plus does
cities the air quality is getting out of control!
P3plus connects
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A seamless connection of People with a software
Product in their daily work Processes creates a
concerted effort within organisations.
Achieving targets and getting the desired results
becomes easier.
Complex processes can be optimised, making them
more transparant and controllable.
Please contact us at
www.p3plus.nl
[email protected]
t +31 355 394 605
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Dutch Trade Mission to
Cyprus 29th March – 5th April 2010
Because of the great success of the December 2008 trade mission to Cyprus, the Dutch Cypriot Chamber of
Commerce will be organising a similar event in the spring of 2010.
During this trade mission we will combine culture,
Saturday 3rd April 2010
business and pleasure to create a trip in which you will:
-
Visit to a Cypriot company
-
Visit various Cypriot companies
-
Free-time
-
Stay in a beautiful hotel
-
Dinner
-
Enjoy the tasty food and drink on offer
-
Meet interesting Cypriot business people
Sunday 4th April 2010
(individual match-making)
Free-time or a visit to Nicosia
-
Have free time for you (and your spouse) to enjoy the island
Monday 5th April 2010
Travel in the morning from Larnaca
Brief outline of the trade mission programm (this is
to Schiphol Airport
obviously only an indication and may be subject to
change)
Monday 29th March 2010
Travel in the afternoon from Schiphol Airport to Larnaca
Tuesday 30th March 2010
-
Visit a company
-
Free-time
Wednesday 31st March 2010
-
Match-making
The cost for this special week will be € 1,495
per person (exclusive of VAT). Your spouse can
join you for just € 995 (again exclusive of VAT).
This includes:
Flight ticket(s)
Dinners during organised visits/events
Organised activities
-
Free-time or activity (golf clinic on one of the Transport from the airport to the hotel
and visa versa
island’s beautiful golf courses)
Transport from and to the organised visits
-
Dinner/Networking/ drinks
Hotel room
Breakfast
Thursday 1st April 2010
Lunches during organised visits/events
Networking and drinks
Visits to companies
Individual match-making, company
presentations and appointments with
businesses of interest
Free-time or more match-making
Friday 2nd April 2010
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-
Visit to a Cypriot company or government agency
-
Sailing trip
-
Dinner
If you would like to discover what Cyprus has to offer in terms of both business and
leisure, please sign up to join this trade mission before January 15th, 2010 by sending
an email to Karin Harms at [email protected]
If you are interested in sponsoring one or more of the activities during the trade mission,
please contact Karin Harms at the email address given above.
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ASTARA
Next edition
Meeting whith Joost Broerse,
playing at Apoel Nicosia
porsche specialisten
PORSCHE 997 4S TARGA X51
11-2006, Carrara White with black leather
interior. Many special options like Porsche
X51-Tuning package (381HP), ceramic
brakes and BOSE Sound System.
44.000 kms. Like new.
PORSCHE 997 4S COUPE
10-2006, Basalt Black metallic with black
leather interior. Many options like full electric
adaptive seats with memory, Sport Chrono
Package Plus and BOSE Sound System.
29.000 kms. Like new.
The new Larnaca Airport
PORSCHE 993 4S COUPE
1995, Polaris Silver with black RAF-leather
interior. Original Becker Mexico Sound
System, 18” Turbo wheels with new tyres.
Technical also in excellent condition.
Miss Cyprus 2009 Klelia Yiasemidou
103.000 kms. In very good shape.
source: missosology.org
PORSCHE 964 C2 COUPE
1991, Black with grey interior. Car is in a
remarkable good and original condition.
Never repainted! Sport exhaust, 17” Turbo
wheels with new tyres. Very rare car!
85.000 kms. In superb condition
WWW.ASTARA.NL
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Ootmarsumseweg 110 - NL 7665 SE Albergen - Tel.: +31 653 478 062 - Fax: +31 84 836 0120 - [email protected]
How smart are you?
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