Advertisement price list 2016

Transcription

Advertisement price list no. 28
valid from 1/2016
Advertisement price list 2016
Hülsebrockstraße 2– 8
D-48165 Münster
www.profi.de
valid from 1/2016
Anzeigenpreisliste Nr. 21
Up-to date news:
www.profi-mediacenter.de
Development of circulation numbers (IVW)
Profile
72,142
figures based on the 2nd quarter of each year
2015
66,992
63,368
54,904
51,791
49,435
46,815
43,304
0
2011
Place of publication: 48165 Münster
Average distribution during the 1st half of 2015: 76,023 copies
10.000
2009
Seite 70
2007
Bremstromme
demontieren
2005
Seite 12
2003
Valtra T174e
Active
2001
Seite 42
1991
ln
Kvernelandugh
2500 i-Plo
14,889
Praktisch
Schleppertest
1999
Fahrbericht
70,234
Seite 28
2013
20.000
llung:
38,377
30.000
1997
Erste Vorste
NIK
40.000
30,226
RTECH
NELLE AGRA
50.000
1995
9 - 2015
The monthly circulation figure is more than
70,000. profi readers are
• technically minded farmers who are willing and
able to invest
Case IH 0
• larger-scale farmers who also take on contrac30
m
Optu
ting work
• large-scale contractors
• farm machinery dealers and engineers
• farm machinery manufacturers and R&D departments
This readership makes profi the leading advertising medium
in the agricultural machinery industry
ESSIO
FÜR PROF
M AGAZ IN
60.000
23,891
Target groups
9 - 2015
.de
www.profi
S
PLU
e-Magazin
70.000
1993
profi is the magazine on agricultural machinery for professional
applications.
Every month profi publishes in-depth and relevant information for
technically minded readers, focusing on detailed test reports on
new and used equipment, DIY solutions, repair instructions, workshop tips, and explanations of electronic systems as well as machine servicing tips that save good money.
profi always focuses on the practical side of farming. All tests and
assessments are carried out in the field, from which we derive
valuable tips for owners and operators. Our tests help readers to
form an opinion, assist in making machinery buying decisions and
provide them with arguments for their negotiations.
Farm machinery and nothing else – that’s profi
Urteile .
. Praktiker. Gebraucht
te . Tuning
nt . Hobby
. Manageme
s . Fahrberich
. Elektronik
ests . Praxistest
Schleppert
stechnik . Energie
. Veredlung
Praxistipps
Profile
valid from 1/2016
Up-to date news:
Publisher:
Landwirtschaftsverlag GmbH
D-48165 Münster
Tel: ++ 49 2501/801-0
Telefax: ++ 49 2501/801-85 60
www.profi.de
[email protected]
Management board:
Hermann Bimberg (Spokesperson)
Werner Gehring
Trade Media manager:
Dr. Peter Wiggers
Tel.: ++49 25 01/801-18 00
[email protected]
Editor in chief:
Manfred Neunaber
Tel: ++ 49 25 01/8 01-0
[email protected]
Product manager:
Reinhard Geissel
Tel: ++49 2501/801-16 30
[email protected]
Advertising marketing specialist:
Jonas Patzelt
Tel: ++ 49 2501/801-17 90
[email protected]
Advertising enquiries:
Rita Hardenberg
Telefon: ++ 49 2501/801-16 90
[email protected]
Timetable 2016
Timetable 2016
Issue no.
Publication date
(Postal delivery date)
1
2
3
4
5
6
7
8
9
10
11
12
Closing date for advert orders
16.12.2015
20.01.2016
17.02.2016
16.03.2016
20.04.2016
18.05.2016
15.06.2016
20.07.2016
17.08.2016
14.09.2016
19.10.2016
15.11.2016
01.12.2015
05.01.2016
02.02.2016
01.03.2016
05.04.2016
29.04.2016
31.05.2016
05.07.2016
02.08.2016
30.08.2016
04.10.2016
28.10.2016
Advertisement copy
deadline
07.12.2015
11.01.2016
08.02.2016
07.03.2016
11.04.2016
06.05.2016
06.06.2016
11.07.2016
08.08.2016
05.09.2016
10.10.2016
04.11.2016
*Submission of print-ready files
Internet / Special Products:
Stefan Ettmann
Tel: ++49 2501/801-17 70
[email protected]
Special prints/
Test seals:
Birgit Hüsing
Tel: ++49 2501/801-69 61
[email protected]
Advertising sales
manager:
Gabriele Wittkowski
Tel: ++49 2501/801-17 00
[email protected]
Year:
28 Year 2016
Publication:
monthly
Size of page:
297 mm high/210 mm wide
Type area:
270mm wide/190mm wide
Column width & no.
a)Ad section
46 mm / 4 columns
b) Editorial section:
61 mm / 3 columns
valid from 1/2016
Up-to date news:
FormatNo. of columnsWidth x height
in mm
AAdvertisement
Base price b/w gross
2c/3c euroscale
4c euroscale
in Euro
in Euro
in Euro
1/1 Seite
4
190 x 270 6,723
8,40410,757
3/4 Seite
4
3
190 x 200
142 x 270
5,424
6,7688,664
2/3 Seite
4
2
190 x 178 4,821
6,0167,701
125 x 270 1/2 Seite
4
2
190 x 133 94 x 270
3,616
4,5125,776
1/3 Seite
4
on editorial page1
190 x 88 61 x 270
2,893
3,6104,621
1/3 page
190 x 88
2,411
3,0083,851
1/4 page
4
190 x 66
2
94 x 133
1
46 x 270
1,808
2,2562,888
1/6 page
4
2
190 x 43
94 x 88
1,2051,504
1,925
1/8 page
4
2
1
190 x 32
94 x 66
46 x 133
1/16 page
2
1
94 x 32
46 x 66
452
564722
1/32 page
1
46 x 32
226
282361
4
904
prices and discounts
Discounts
For advertising within
12 months
By insertion
3 ads
6 ads
9 ads
12 ads
18 ads
24 ads
3%
5%
7%
10%
15%
20%
By space
½ page
½ page
3 pages 6 pages 9 pages 12 pages 18 pages 3%
5%
10%
15%
17%
20%
22%
1,1281,444
Classified ads(per mm per column)
Recruitment adsare not discountable
All prices Euroexcl. VAT VAT on small b/w advert prices can be charged at € 7.25 by mm.
There is no extra charge for bleeds (all ads on editorial pages).
Payment terms: Payment in advance and by direct debit receives 3% discount. Payment within in 14 days of receipt of
invoice receives 2% discount. Payment within 30 days of receipt of invoice: full payment. VAT ID no. DE 126 042 224
Base price b/w
2c/3c euroscale
4c euroscale
€ 4.50
€ 5.63
€ 7.20
Enquire about private ad rates.
valid from 1/2016
Anzeigenpreisliste Nr. 18
Special inserts, technical data, bleed sizes
Special inserts
Technical data
Formats
Inserts:
A sample of the insert has to be supplied
before final acceptance of the order. Maximum
205 x 290 mm format. The closed edge must
be parallel to the spine of the magazine. Inserts of up to 26 g are charged at €219 per ‰
(incl. shipping costs, excl. VAT. Please enquire
about rates for higher weights and material
thicknesses exceeding 3 mm.
Printing method:
Cover: Sheet-fed offset; inside pages: Web-fed
offset
Magazine sizes plus 3 mm bleed
in addition to trim size. The left and right bleed
widths may vary up to 3 mm from magazine
format depending on copy thickness.
Bound inserts
Please enquire about bound inserts in the
middle of the magazine. A sample of the insert
has to be supplied before final acceptance of
the order. Submit the material in untrimmed
size and folded to 213 / 222 x 306 mm
(incl. 6 m top bleed). Submit magazine circulation number plus 2% spoilage. Depending on
magazine thickness, bleeds may vary by up to
3 mm from the magazine format.
Prices for bound inserts:
4-page insert € 14,916
6-page insert: € 22,368
8-page insert: € 29,823
Tip-on inserts:
Tip-ons (incl. CD ROMs) can be placed on
full-page adverts. Tip-on postcards are charged
€ 125 per ‰ incl. shipping costs. Filled envelopes and flyers are available on request.
All prices excl. VAT Please enquire for further
insertion products, the shipping address and
dates. Inserts are not discountable
Binding: Saddle stitched
Submission of material:
by e-mail to: [email protected]
Advertisement formats and bleeds:
File formats:
PDF to PDF/X-1a optimized for printing.
Please vectorise fonts used in EPS files. Open
files can be accepted only on enquiry. 4-colour
images in 300 dpi resolution and Composite
mode (CMYK).
Full page
210 mm (w) and
297 mm (h) plus
3 mm bleed
3/4 page horizontal
210 mm (w) and
222 mm (h) plus
3 mm bleed
Advertisement copies/proofs:
Proofs must simulate ISO coated_v2. Without advertisement motive we shall accept
no responsibility for the accuracy and proper
printing quality of the advertisement. No claims
shall be accepted if no proofs were submitted.
Any costs which arise from extra layout work
and image editing shall be charged extra.
Production of colour adverts:
All colours are based on Euroscale. Special
colours are not available. Colours that do not
simulate CMYK mode are automatically converted to CMYK using ISOcoated_v2, which may
lead to minor colour variations. No claims shall
be accepted for such variations. The advert is
printed to Fogra Media standards. Any tolerable variations in colour are down to technology
and are within the Fogra ISO standard.
2/3 page vertical
135 mm (w) and
297 mm (h) plus
3 mm bleed
2/3 page horizontal
210 mm (w) and
195 mm (h) plus
3 mm bleed
Half page
vertical 104 mm
(w) and 297 mm
(h) plus
3 mm bleed
Half page horizontal210 mm
(w) and 148 mm
(h) plus
3 mm bleed
1/3 page vertical
71 mm (w) and
297 mm (h) plus
3 mm bleed
1/3 page horizontal210 mm
(w) and 103 mm
(h) plus
3 mm bleed
valid from 1/2016
eMagazine
profi eMagazine – the tablet edition
profi subscribers can now also enjoy reading the latest edition on
their iPads or Tablet PCs.
The tablet version offers the same articles as the print version. In
addition, it is packed with extra features such as video clips, photo
galleries, audio files and 360° photos. Based on the Adobe DPS
standard, the eMagazine uses state-of-the art technology.
Farm machinery and nothing else – multimedia on iPad and
Tablet PC
The tablet edition is available for download one
week before the printed version is published.
Advertising opportunities
Full-page linking advert (up to
about 2 MB).
The tablet needs to be connected
to the internet for the link to
operate.
€800
Full-page advert featuring
animations, photo galleries,
video clips(up to about 10
MB).
All data are embedded and
downloaded simultaneously.
€1040
Discounts on the combined printed and tablet versions
Discount rates by insertion and space available for the printed copy
also apply for your advertising in the eMagazine. eMagazine advertising
is not discountable on advertising in the printed copies.
We are pleased to answer your questions on advertising in the profi
eMagazine and assist in the preparation of your media.
Contact
Jonas Patzelt, E-Mail: [email protected]
Tel.: +49 (0) 25 01/8 01-17 90
We are happy to provide a trial access for your iPad or Tablet PC at
short notice.
Technical data
Document format: 2048 x 1536 pixels (landscape)
Colour space of all elements: sRGB (please generate both vector based
and image files in RGB)
Videos: max. width 1024 pixels, MP4, H 264 Codec, max. running time:
1 min for videos of more than 15 MB. We offer the option of uploading
the videos via a web server where the data can be hosted by us or
yourself. Please enquire about further details.
Images: Min. resolution is 108 ppi; overlay photo material should be
trimmed to the image section to save memory space. Non-interactive
elements are trimmed automatically in Folio Builder.
Max. Folio file size: 10–15 MB
Fonts: Customers are responsible for licensing their fonts used in their
digital media.
eMagazine / seminars
Generating DPS Folios
Design your advert in Adobe InDesign (Verion 5.5 or higher). Then
create a new Folio in Folio Builder and give it the following name:
profi_copy number_campaign name. Add the open InDesign document
as an article via Folio Builder.
Submit the cleared DPS Folios
1. Select a Folio from the Folio Builder panel.
2. Click ‘Clear’ in the Folio Builder panel menu.
3. Enter a subject and a brief message in
‘E-Mail Adresse [email protected]’ and click ‘Clear’.
Please clear only one Folio at a time. Resolution sizes are
2048 x 1536 pixels (iPad 4) and 1024 x 768 pixels (iPad 2) –
no changes need to be made to the size of your proof which can
still be 2048 x 1536 pixels. A different size of 1024 x 768 pixels
needs to be selected only while generating the Folio.
Sample advertisement
valid from 1/2016
Up-to date news:
profi - your seminar partner
The profi seminars and presentations provide the perfect setting in
which to present your company and products to your industry. Take the
opportunity to attract attention, gain new customers and strengthen
existing contacts.
As a partner and exhibitor you can
• insert your company or brand logo on the homepage or in our newsletters to attract attention in the run-up to the event.
• present your individual expertise at the event.
• promote your target group relationships at the events.
Give a fresh impetus to your market and meet your customers and
other leaders in your industry. We will be pleased to offer personal
advice.
Contact: Jonas Patzelt
Tel: 0 25 (0) 25 01/8 01-17 90
E-mail: [email protected]
valid from 1/2016
online
Up-to date news:
Read breaking news from within the agri industry, plus in-depth and
background information on the printed articles at profi.de. The site
also hosts a highly frequented forum of technically minded users, offers advice, features a comprehensive archive of all copies published
1
to date, and video clips of the profi driving impressions and practical
2
tests. Make use of the wide range of innovative advertising opportunities that help to promote your product in multimedia format.
1+2
3
4
1
6
Format
(Width x height in pixels)
File size
Price per
thousand hits1
728 x 90
50 kB
€30
Skyscraper
120 x 600, 160 x 600
50 kB
€39
Hockeystick
728 x 90 + 160 x 600
100 kB
€54
300 x 250
50 kB
€54
300 x 250
20 MB /
max. 5 Min.
€60
970 x 90 + 300 x 600
100 kB
€90
300 x 600
100 kB
€45
Leaderboard
Medium Rectangle
4
Wallpaper
6
5
Type of display
ad
Video
1+2+3
2
profi online display advertising price list 2016
3
2+5
www.profi.de
Halfpage Ad
Ad Bundle
728 x 90 + 300 x 250
+ 160 x 600
Mobile m.profi.de
Closing date for orders and advertisement copy deadline
Please send the finished files three days prior to publication to:
[email protected]
Note the technical specifications as detailed at:
www.profi-mediacenter.de/spezifikationen
Our General Terms of Online Advertising apply:
www.profi-mediacenter.de/online-agb
50 kB
€55
1 This
price covers Cross Media campaigns and direct booking. Please enquire for further special formats including Native
Advertising, Floor-Ad, etc. as well as Targeting options
Combined print/online
advertising discounts
3
300 x 50
€40
iscount rates by insertion and
D
space as offered for the printed
copy also apply for your banner
advertising. Online advertising is
not discountable on advertising
in the printed copies.
Discounts for display and newsletter advertising
50,000 AdImpressions
3%
5%
7%
10 %
15 %
Contact
Don’t hesitate to call and enquire on our advertising options:
Stefan Ettmann, [email protected], Tel.: ++49 (0) 25 01/8 01-1 770
We will be happy to provide you with a trial access to www.profi.de or a trial subscription
to the profi newsletter.
valid from 1/2016
online
Up-to date news:
Advertising in the profi newsletter
The newsletter keeps profi readers up to date between two publication dates,
giving breaking agricultural machinery news, events, workshop tips and much more.
www.profi.de
Key statistics on profi.de use
• 743,018 page views per mont
• 38,291 registered users
• 141,667 visits per month
Average number of visits per month
Publication date:: The 15th of each month +/- 3 days. Mailing list: 24,888 addresses
Opening rate: 30 %, Stand: 07/2015
160,000
Advertising opportunities(Fixed price per mailing)
140,000
120,000
Format
File size
Price
A Medium Rectangle
300 x 250
50 kB
€600
80,000
B Medium Rectangle
180 x 150
50 kB
€360
60,000
300 characters
–
€360
300 characters
90 x 90
50 kB
€600
Type of advertising
C Text display
D
Text display &
image
E Stand-alone
newsletter
(width x height in pixels)
155,458
140,386
138,973
141,667
100,000
40,000
20,000
0
1st quarter 2012 1st quarter 2013 1st quarter 2014 1st quarter 2015
Send a ‘stand-alone’ newsletter to registered profi users.
Titled with the profi logo, the newsletter contains purely
customer content. All customer content is identified as
advertisement.
€6,222
E
D 2014
-DV
profi Jahres
Videos der
ests
hte und -Praxist
cken
profi-Fahrberic
und Ausdru
• über 2 Stunden
zum Lesen
sgaben 2014
• alle profi-Au
A
D
B
INFOProgramm
gemäß §14
JuSchG
The profi media center is packed with information on
the wide range of advertising options available from our
special products: www.profi-mediacenter.de
valid from 1/2016
family
profi – The professional Farm Machinery Magazine
Countries
UK, Australia,
Canada, New Zealand, USA
profi reader survey
(more than one answer was possible)
Contractor
19.1%
Distribution
12,110 (ABC tested)
Farmer
50.9%
54.8%
Contact
www.profi.com
Mark Brazier
00 44 (0)18 23/43 01 01
[email protected]
Format
Dealer
10.3%
Farmers & Contractors
35.7%
Base price b/w
gross (€)
2c/3c euroscale
in Euros
4c euroscale
in Euros
Full page
2,957
3,699
4,140
3/4 page
2,219
2,775
3,107
2/3 page
2,050
2,562
2,870
½ page
1,537
1,921
2,151
Mini page
1,658
2,074
2,323
1/3 page
1,026
1,282
1,435
1/4 page
768
961
1,076
1/6 page
533
666
744
1/8 page
399
499
558
1/16 page
200
251
278
1/32 page
100
125
141
valid from 1/2016
family
profi Russia profi Türkiye Sayı: 22
www.profitraktor.com.tr
Suvi 2015
www.profieesti.ee
Nr.4
. NEATKARĪGI . UNIKĀLI
TRAKTORU TESTI . PROFESIONĀLI
Braukšanas iespaidi . Lietota tehnika . Pieredze . Padomi . Auto
www.profilatvija.lv
Jūlijs 2015
Temmuz - Ağustos 2015
PROFI EESTI Nr. 4 / SUVI 2015
TARIM MAKİNELERİ ve EKİPMANLARI DERGİSİ
profi Greece
EESTI
TESTID . SÕIDUPROOVID . KOGEMUSED
Uus ja kasutatud tehnika . Haakeseadmed . Autod
Fiyatı: 6 TL
profi Baltics
Tehnika ja
lisaseadmed
Nr. 4
PÕLLUMAJANDUSTEHNIKA AJAKIRI
Hind 4.50€
LATVIJA
ŽURNĀLS PAR LAUKSAIMNIECĪBAS TEHNIKU
Cena: EUR 4,50
Tra k tö r
TESTİ
s a y fa 1 6
lk 72
MF 5613 Dyna-4
Proovisõit
LENDERMÄE TALU:
Pilla-palla maavaldused
ja mudatee koduni
Dosya: Silaj makinesi
Hayvancılık ekipmanları
Deutz-Fahr
Agrotron
Kasutatud
tehnika6 Cshift
Autod
Makine yönetimi
Solis uz priekšu
Pirmie iespaidi
30. lpp.
Tek bir düğmeye
basarak
Sayfa 52
Hasatta yatırım
tercihi
Sayfa 44
Mısır silajının
uzmanları
Sayfa 26
New Holland
kombainide
lipulaev:
lk 46
CR10.90
Praktiskais tests
Gazell Next –
alla 15 000 euro
maksev kergveok
lk 94
Auto tests
Manitou MLT 735-120
teleskooplaadurid
lk 50
Krone kombinētās
67. lpp.
pļaujmašīnas
Jaunais
Mitsubishi L200
88. lpp.
John Deere 8500i/8600i
pašgājējsmalcinātāji 40. lpp.
Countries
Russia
Turkey
Estonia, Latvia
Greece
10,000
12,000 in each country
12,000
www.profitraktor.com
Alican Apa
00 90 (0) 53 22 13 01 93
[email protected]
www.profilatvija.lv
Karlis Auza
00371 67272224
[email protected]
www.agronews.gr
Giannis Panagos
00 30 (0)2 10/3 23 29 05
[email protected]
Distribution
8,000
Contact
www.agroreport.ru/
Elena Yudina
00 7 (495)781-37-56
[email protected]
In addition, profi articles are reprinted in the following nine countries: Denmark, France, Italy, Japan, the Netherlands, Austria, Norway, Sweden
valid from 1/2016
Media specialist
Special Interest office
North
Matthias Woort
im Landwirtschaftsverlag GmbH
48165 Münster
Phone: ++49/ 25 01/8 01-37 09
Fax: ++49/ 25 01/8 01-37 19
[email protected]
Henri Schwabe
Windscheidstraße 26a
04277 Leipzig
Phone: ++49/ 3 41/3 38 33 16
Fax: ++49/ 3 41/3 38 16 11
[email protected]
Frank Gloystein
48165 Münster
Phone: ++49/ 25 01/8 01-41 76
Fax: ++49/ 25 01/8 01-37 19
[email protected]
Ulrich Sprenger
Laubornstraße 10
56357 Miehlen
Phone: ++49/ 67 72/96 91 43
Fax: ++49/ 67 72/96 91 45
Mobile: ++49/ 1 62/9 40 76 16
[email protected]
Yvonne Stein
48165 Münster
Phone: ++49/ 25 01/8 01-37 12
Fax: ++49/ 25 01/8 01-37 19
[email protected]
Mariola Wycisk
48165 Münster
Phone: ++49/ 25 01/8 01-37 10
Fax: ++49/ 25 01/8 01-37 19
[email protected]
Erwin Bücherl
Erich-Stegmann-Weg 7
82041 Oberhaching
Phone: ++49/ 89/32 42 27 58
Fax: ++49/ 89/32 42 27 59
[email protected]
Thorsten Meyer
Oberboihinger Str. 17 / 2
73230 Kirchheim (unter Teck)
Phone: ++49/ 70 21/9 56 87 38
Fax: ++49/ 70 21/9 56 87 39
Mobile: ++49/ 1 60/94 80 88 12
[email protected]
Reiner Richter
Schloßgasse 3
71272 Renningen
Phone: ++49/ 71 59/4 05 97 65
Fax: ++49/ 71 59/4 05 97 64
Mobile: ++49/ 1 51/12 52 41 46
[email protected]
South
Agricultural office
Central
Up-to date news:
Ihre Mediaberater
Product manager
Reinhard Geissel
Tel.: ++49 2501/80 1-16 30
[email protected]
Advertising marketing
specialist
Jonas Patzelt
Tel.: ++49 2501/80 1-17 90
[email protected]
Advertising enquiries
Rita Hardenberg
Tel.: ++49 2501/8 01-16 90
[email protected]
Internet
Stefan Ettmann
Tel.: ++49 2501/8 01-17 70
[email protected]
Silvia Langer
Tel.: ++49 2501/8 01-23 90
[email protected]
Special prints / test seals
Birgit Hüsing
Tel.: ++49 2501/8 01-69 61
[email protected]
Outside Germany
Hartmut Wendt
Kesselschmiedstr. 2
85354 Freising
Phone: ++49/ 81 61/8 85 29 50
Fax: ++49/ 81 61/8 85 29 59
[email protected]
The Netherlands
Dick Wolsink
Bruggenweg 7
NL 7004 JH Doetinchem
Phone: ++31(0)3 15/29 81 26
Mobile: ++31(0)6 12/35 95 14
[email protected]
France, Spain
Eugen Bruder
Am Ziegelacker 18
74199 Untergruppenbach
Phone: ++49/ 71 30/86 18
Fax: ++49/ 71 30/93 81
Mobile: ++49/ 1 71/7 17 70 89
[email protected]
LV media reminder app
Great Britain, Ireland
Mark Brazier
Tel.: 00 44 (0) 18 23 / 43 01 01
Scandinavia
Matthias Woort
Switzerland, Austria, Italy
Erwin Bücherl/Eugen Bruder
General Terms of
Business
The General Terms of
Business apply to all
order processing and can
be obtained from the
publisher or viewed at
www.lv.de/agb.
The app featues media data
and reminds you of booked
dates.

Advertisement price list 2016

Transcription

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