Fruit Flavored Snacks

Fruit Flavored Snacks
Innovative Items & Programs
February, 2014
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Table of Contents
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Fruit Flavored Snack Category
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Sunrise Fruit Flavored Snacks
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Mount Franklin Foods, LLC
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Sunrise Capabilities
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Sunrise Quality Program
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Fruit Flavored Snack Category
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$1 Billion Category at Retail and Growing!
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Annual increase of 3% to 5% over last 2 years
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Private Label is #2 at 20% of Category!
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Share By Brand / Manufacturer:
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40% General Mills
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20% Private Label
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16% Kellogg's
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12% Welch’s
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12% Other
Source: NCA, IRI, Nielsen, 2011 - 2013
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Fruit Flavored Snack Category (26 Weeks)
*Nielsen xAOC – 26 weeks Ending 6/8/13
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Fruit Flavored Snack Category (26 Weeks)
(NOTE: Equivalent Volume in Pounds)
*Nielsen xAOC – 26 weeks Ending 6/8/13
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Fruit Flavored Snack Category (26 Weeks)
*Nielsen xAOC – 26 weeks Ending 6/8/13
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Fruit Flavored Snack Category (26 Weeks)
*Nielsen xAOC – 26 weeks Ending 6/8/13
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Fruit Flavored Snack Category (26 Weeks)
*Nielsen xAOC – 26 weeks Ending 6/8/13
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Fruit Flavored Snack Category (52 Weeks)
Through November 3, 2013
Fruit Snacks
Rank Brand
1
2
3
4
5
6
7
8
9
10
Private Label
Promotion In Motion Welch's
Betty Crocker Fruit Roll Ups
Betty Crocker Fruit Gushers
Kellogg's
Betty Crocker Scooby Doo
Betty Crocker Fruit by the Foot
General Mills Motts Medleys
Betty Crckr Frt Rll Ups Gshrs Fr
Annie's Homegrown
Total
$ Sales
$150,560,400
$147,002,500
$63,776,590
$63,188,890
$53,153,640
$45,945,600
$45,071,280
$34,424,710
$33,044,370
$21,461,940
$1,013,680,000
Fruit Snacks
% Change
Year Ago % of Category
-8.7
23.1
7.9
-4.0
4.8
2.6
2.7
243.2
-3.3
22.7
0.5
14.9
14.5
6.3
6.2
5.2
4.5
4.4
3.4
3.3
2.1
100.0
Rank Company
1
2
3
4
5
6
7
8
9
10
General Mills Inc.
Kellogg Co.
Private Label
Promotion In Motion
Ferrara Candy Co.
Annie's Inc.
Stretch Island Fruit Sales LLC
Healthy Food Brands
Clif Bar & Company
Triunfo Mex Inc.
Total
$ Sales
$453,527,200
$156,451,400
$150,560,400
$148,497,800
$23,881,340
$21,461,940
$10,189,240
$8,862,831
$8,327,748
$7,317,714
$1,013,680,000
% Change
Year Ago % of Category
2.0
-3.2
-8.7
23.8
-26.5
22.7
4.2
-11.2
4.0
-7.2
0.5
44.7
15.4
14.9
14.6
2.4
2.1
1.0
0.9
0.8
0.7
100.0
Note: U.S. Confectionery sales through total U.S. multi-outlet with c-store (supermarkets, drug stores, mass market retailers, gas/c-stores, military commissaries and select club
and dollar retail chains). Source IRI
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Private Label Fruit Flavored Snack Advantages
• Private Label offers more value to consumers!
• Private Label is #2 in the category!
• Private Label holds an impressive 20% Share
• Retailer margins of 35%+ at $1.99 to $2.29
• Ability to co-brand with popular licensed brands
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Fruit Flavored Snack Program
•Fruit Shoppe™
•Fruit Shoppe™ 25% Reduced
•Farmers Market™
•Moon Rocks™
•Real Fruit Snacks (Coming Soon)
•Liquid Filled (Coming Soon)
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Fruit Flavored Snacks (Juice First!)
0.9 oz. Pouch Film Design
Ingredients: Apple Juice From Concentrate, Sugar,
Corn Syrup, Modified Corn Starch, Gelatin, Citric Acid,
Ascorbic Acid (Vitamin C), Sodium Citrate, Carnauba
Wax, Artificial & Natural Flavors, Artificial Colors
including (Red 40, Yellow 6, Yellow 5, Blue 1, Red 3).
Soft, chewy fruit shaped snacks in an assortment of cherry, orange, green apple,
strawberry, blue raspberry, and grape flavors. 100% DV Vitamin C, Juice First! 12
25% Reduced Fruit Flavored Snacks
0.8 oz. Pouch Film Design
Ingredients: Apple Juice From Concentrate, Corn
Syrup, Sugar, Maltodextrin, Modified Corn Starch,
Gelatin, Citric Acid, Ascorbic Acid (Vitamin C), Artificial
& Natural Flavors, Sodium Citrate, Carnauba Wax,
Stevia Extract, Fructan, Artificial Colors including (Red
40, Yellow 6, Yellow 5, Blue 1, Red 3).
Soft, chewy, 25% reduced sugar fruit shaped snacks in cherry, orange, green
apple, strawberry, blue raspberry, and grape flavors. 100% DV Vitamin C!
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Fruit Flavored Snacks w/ Vegetable Juice
0.8 oz. Pouch Film Design
Ingredients: Fruit and Vegetable Juices From Concentrate
(Apple, Pear, Carrot), Sugar, Corn Syrup, Modified Corn
Starch, Pectin, Dextrose, Citric Acid, Malic Acid, Ascorbic
Acid (Vitamin C), Natural Flavors, Fruit and Vegetable
Juices For Color, Sodium Citrate, Carnauba Wax,
Organic Fruit and Vegetable Juices For Color, Fructan,
Beta-Carotene.
Soft, silky-smooth treats featuring real fruit and vegetable juice in a delicious
assortment of all natural fruit flavors. 100% DV Vitamin C. No artificial flavors!
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Moon Rocks™ Crunchy Fruit Flavored Snacks
0.8 oz. Pouch Film Design
Ingredients: Dextrose, Sugar, Apple Juice From Concentrate,
Corn Syrup, Modified Corn Starch, Apple Flake, Gelatin,
Natural & Artificial Flavors, Citric Acid, Malic Acid, Titanium
Dioxide (for color), Sodium Citrate, Ascorbic Acid (Vitamin C),
Dextrin, Maltodextrin, Carnauba Wax, Beeswax, colors
including (Red 40 Lake, Blue 1 Lake, Yellow 5 Lake, Red 40,
Blue 1, Yellow 5, Red 3).
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Crunchy, colorful, truly unique fruit flavored snacks in five flavors: lemon, green
apple, strawberry, blue raspberry, and grape. 100% DV Vitamin C!
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Plants vs. Zombies Fruit Flavored Snacks
Available Back to School/Halloween
0.8 oz. Pouch Film Design
Ingredients: Apple Juice From Concentrate, Sugar,
Corn Syrup, Modified Corn Starch, Gelatin, Citric Acid,
Ascorbic Acid (Vitamin C), Sodium Citrate, Carnauba
Wax, Artificial & Natural Flavors, colors including (Red
40, Yellow 6, Yellow 5, Blue 1, Red 3).
.
Wildly popular fruit flavored snacks featuring fun Zombie, Peashooter, Sunflower,
and Walnut characters in grape, cherry, green apple, orange and strawberry.
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About Mount Franklin Foods, LLC
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About Mount Franklin Foods, LLC
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Azar Nut Company founded in 1907
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Sunrise Confections founded in 2001
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Currently employ over 3,000 people across El Paso & Juarez
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More than 1,000,000 square feet in total facility space
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SQF 2000 Level 3 Certified at all three production plants
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Sunrise Capabilities
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Moguls (8)
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Pans (100+)
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Curing Rooms
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Weighing
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Bagging
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Packaging
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State-of-the-Art Candy Plant
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Built from the ground-up in 2001
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Designed for efficiency & flexibility
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Top-of-the-line equipment (Klockner, Hayssen, Makat, NID, Tannis, etc.)
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Phase I: 105,000 square feet (mogul, panning, hard candy)
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Phase II: 115,000 square feet (contract manufacturing)
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Warehousing & Distribution
Mount Franklin’s 240,000 square foot distribution center in El Paso
Automated Forecasting System
Forward & Backward Lot Tracking
Fully EDI Capable
Order Acknowledgement
Invoicing
Electronic Funds Transfer
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Sunrise Quality
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SQF 2000 Level 3
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FDA Compliance
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HACCP Program
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Documentation
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Testing / Checking
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Questions?
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Discuss Next Steps
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Thank You!
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