Click Here To View The 2012 Winners Book

Transcription

AAF Miami would like to thank the DKP Team members, Damian
Coscia, Andres Diez, Jasmine Estrada, and Allison Badia for their
creative efforts in the ADDY® 2012 concept design and campaign.
The association also extends its gratitude to Rafael Kenji Kume and
Lucia Guerra for the Winners Book design and layout.
FROM THE ADDY CHAIR
Dear Members, Friends, Colleagues & Competitors,
They say that your first time is the best. As a first time Addy chair I’m
slowly warming to that thought. I’ve had a wonderful opportunity to see
hundreds of works and be part of a process that, like the creative one, is
full of ups and downs.
As you know, our theme this year has been about the resiliency of an
idea and how it can stand up to the harsh light of scrutiny. And while I
recognize that that’s how things are when the stakes are high, I’d remind
you that it’s easy to criticize and much tougher to contribute. Even the
biggest idea starts off small.
I’d also like to take this opportunity to thank our many, sponsors. You’ll
see their ads in this book and I hope you’ll patronize their businesses as
much as you can. Without their support this event wouldn’t be possible.
Many of my board colleagues provided me with invaluable advice and
were always thoughtful and helpful. You have my deepest gratitude.
I also want to recognize all of the volunteers, student members,
professional members and board members that put in countless hours to
make the competition smooth and fair and the gala fun. Special thanks
go out to Miami International University of Art and Design for hosting our
judging weekend.
We had an extremely talented judging panel and I would like to extend my
thanks to them. They had a tough job but they did it well.
In closing, I’d like to challenge all of us to treat ideas with care. In that
way we’ll have more that thrive and survive and our industry will be all
the stronger.
Alfredo Pedroso
BEST OF SHOW
6
Best of Show
G o ld A D D Y ® A ward
Entrant:
Alma DDB
Advertiser: Visit Florida
Title:
Visit Florida Beach Walk
Credits:
Luis Miguel Messianu, Chief Creative Officer
Diego Yurkievich, SVP Executive Creative Director
Jorge Murillo, Creative Director
Monserrat Valera, Associate Creative Director
Larry Gordon, Art Director
Mimi Cossio, Producer
BEST OF SHOW
Best of Show - Student
S tude n t G O L D A D D Y ®
Entrant:
Cynthia Lagos
Advertiser: Miami International University of Art & Design
Title:
Urban Outfitters Annual Report
Credits:
Urban Outfitters, Urban Outfitters
7
SALES PROMOTION
8
Sales Kit
Trade Show Exhibit
S I LV E R A D D Y ® A W A R D
Entrant:
PIL Creative Group
Advertiser: Casa de Campo
S ilver A D D Y ® A ward
Entrant:
Iris Miami
Advertiser:Reebok
Title:
Casa de Campo Media Kit
Title:
Reebok Global Try-on Tour
Credits:
Patsy Linares, Creative Director
Credits:
Marcos Lawson, Creative Director
Maria Hernandez, Associate C.D./Designer
Alex Rodrigues, Managing Director
Blanca Sanchez, Art Director
Ricardo Felice, Senior Account Manager
Andrea Speedy, Copywriter
Keith Mallet, Head of Studio
Packaging
Entrant:
Entrant:
VSBrooks Advertising
Advertiser: VSBrooks Advertising
Macias Advertising
Advertiser: Zignum Mezcal
Title:
Zignum Mezcal
Credits:
Marcos Macias, Chief Creative Director
Valeria Finana, Set Designer/Production
Title:
VSBrooks Creative Juice
Pedro Larre, Set Designer/Produciton
Credits:
Vivian Santos, Executive Creative Director
Ramon Branger, Account Director
Joselle Galis, Project Manager
Jenn Kellner , Production
Marcos Macias, Set Design
Entrant:
Ronin Advertising Group
Advertiser: 4 Wine Guys
Title:
4 Play Wine
Credits:
John Swisher, Chief Creative Officer
Steve Rodich, Creative Director - Design
Bernice Bamburak, Creative Director - Copy
Gigi DiFazio, Print Production
Gold Addy® Award |
C O L L AT E R A L M AT E R I A L
Annual Report – Color
Entrant:
Zubi Advertising
Advertiser: Gus Machado Ford Dealer
Title:
Post Office
Credits:
Ivan Calle, Creative Director
Wynwood Brewing Company
Mauricio Candela, Associate C.D.
Credits:
Sarima Gracia, Creative Director, Partner
Francisco Losada, Art Director
Andres Fernandez, Director of Strategy, Partner
Jonathan Jauregui, Copywriter
Mauricio Candela, Photographer
The Blur Office, Production Company
Entrant:
A+S Ideas Studio
Advertiser: Wynwood Brewing Company
Title:
Entrant:
Pumped, Inc
9
Advertiser: Breakthrough Miami
Zubi Advertising
Breakthrough Annual Report
Entrant:
Credits:
Carlos F Pena Jr, Creative Director
Juan Parra, Graphic Designer
Title:Theater
Title:
Poster
Entrant:
Zubi Advertising
Credits:
Creative Director, Ivan Calle
ACD, Mauricio Candela
Art Director, Francisco Losada
Copywriter, Jonathan Jauregui
Photographer, Mauricio Candela
Production Company, The Blur Office
Title:Diner
BlackDog Advertising
Credits:
Entrant:
Advertiser: AutoNation Inc
Title:
AutoNation ‘Let’s Get Physical’ Poster
Credits:
John W. Penney, Creative Director
Peter Kirill, Assistant Art Director
Wendy Meyerson, Writer
Erika Jacoby, Art Director
Peter Amador, Senior Designer
Vanessa Mainster, Writer
Premier Printing Solutions, Print Production
C O L L AT E R A L M AT E R I A L
10
Poster Campaign
Entrant:
Iris Miami
Advertiser: Sony Latin America
Title:
Sony Xplod Posters
Credits:
Matias Iribarne, Creative Group Head
Title:Places
Luis Sanchez, Senior Art Director
Daniela May Lewis, Account Manager
Jackie Benzecry, Senior Studio Designer
Entrant:
Zubi Advertising
Credits:
Entrant:
Macias Advertising
Advertiser: Zignum Mezcal
Title:
Zignum Mezcal
Credits:
Marcos Macias, Chief C.D./Art Direction
Josh Rothstein, Photographer
Ramon Branger , Account Director
Jenn Kellner, Production Director
Joselle Galis, Project Manager
Gold Addy® Award | Diner
Special Event Invitation
Entrant:
Macias Advertising
Advertiser: Baptist Health South Florida/Doctors Hospital
Title:
Baptist HealthSF Invite-Sony Ericcson
Tennis Championships
Credits:
Alex Macias, Copywriter
Chris Breen, Copywriter
Doug Kellner, Account Director
DIRECT MARKETING
Direct – B-to-B or Consumer
Entrant:
Direct – B-to-B or Consumer
GOLD ADDY® AWARD
Entrant:
Fourdiaz Vargas
Advertiser: Disney Travel
Title:
AutoNation ‘Let’s Get Physical’ Postcard
Title:
DCL - Ship in a Bottle
Credits:
Credits:
Jose-Guillermo Diaz, CD/Partner
Peter Kirill, Assistant Art Director
Allan Vargas, Business/Partner
Nicole Galindo, Senior Designer
Luis Busquets, Senior Designer
Zeli Diaz, Account Supervisor
Fernanda Thompson, Disney -
Latin America Travel Marketing
Dianne Espinal, Disney -
Latin America Travel Marketing
Gold Addy® Award | DCL - Ship in a Bottle
11
DIRECT MARKETING
12
Entrant:
Fourdiaz Vargas
Advertiser: Swisher International
Entrant:
Fourdiaz Vargas
Advertiser:BP/Castrol
Title:
Swisher - NACS Pop-Up
Title:
RX Viscus Toolkit
Credits:
Jose-Guillermo Diaz, C.D./Partner
Credits:
Jose-Guillermo Diaz, CD/Partner
Cherie Lee, CD/Swisher International
Lissette Fitzgerald, Copywriter
Jane Green, VP Marketing/
Larry Adkins, Original Impressions
Swisher International
Page Grey, Marketing/Castrol CCSA
Entrant:
Kaboo Kaboo
Advertiser:Goven
Title:
Goven Canister
Credits:
Walter Cespedes, Creative & Illustrator
Giancarlo Costa, Creative Director
Jenny Gonzalez, Account Director
Direct Campaign –
B-to-B or Consumer
Entrant:
Title:
AutoNation Campaign
Credits:
Peter Kirill, Assistant Art Director & Illustrator
Wendy Meyerson, Writer
Silver Addy® Award | RX Viscus Toolkit
O U T- O F - H O M E
Outdoor Board
13
Site – Exterior Static
Entrant:OutOfTheBlue Advertising
Entrant:República
Advertiser: Montica Jewelry
Advertiser:Sedano’s
Title:
I DO
Title:Watermelon
Credits:
Renny Tirador, Executive Creative Director
Credits:
Luis Casamayor, Chief Creative Officer
Beni Mendez, Art Director/Designer
Milton Lebron, Executive Creative Director
Renny Tirador, Copywriter
Felix Castro, Associate Creative Director
Ignacio Martel, Art Director
Humberto Abeja, Art Director
Phil Greaux, Copywriter
Entrant:República
Advertiser: Sedano’s Supermarkets
Title:Orange
Silver Addy® Award | Watermelon
Credits:
Humberto Abeja, Art Director
Michelle Leon, Production Manager
NON-TRADITIONAL ADVERTISING
14
Non-Traditional
Non-Traditional Campaign
GOLD ADDY® AWARD
G o ld A D D Y ® A W A R D ( B est o f sh o w )
Entrant:SapientNitro
Entrant:
Advertiser: Regions Bank/ Paul Hodges
Advertiser: Visit Florida
Alma DDB
Title:
Regions FanCam
Title:
Visit Florida Beach Walk
Credits:
Gaston Legorburu, Chief Creative Officer
Credits:
Bill Pauls, John McHale, Creative Director
Reed Coss, Steve Laing, Associate C.Ds
David Jacobson, Senior Art Director
Peter Wagoner, Reed Coss, Copywriter
Larry Gordon, Art Director
Fernando Castro, Art Director
Gloria Samayoa, Account Director
G o ld A D D Y ® A W A R D
GOLD ADDY
®
AWARD
Entrant:
Entrant:
Macias Advertising
Advertiser: URep Authentic
Macias Advertising
Advertiser:Nutralenda Nutraceuticals
Title:
CAL-Dropper of Mad Wisdom -
Title:
The Art Garden’by UREP Authentic
Nutralenda Online Video Campaign
Credits:
MArcos Macias, Chief Creative Director
Credits:
Marcos Macias, Photography
Jorge Colon, Director
Raul Marquez, Designer
Yiya Garcia, Producer
Rebeca Esparza, Copywriter
Sherman Johnson, Director of Photography
Celina Calderon, On-Site Director/Logistics
Alex Hernandez, Producer
Marcos Macias, Set Design
2150 Editorial, Jeff Sternberger
Doug Kellner , Account D. & Creator of Sizzle
Chris Breen, Copywriter
Moving Forward Pictures, Leo Lovera
IndieHouse, Pablo Casares
Idalmis Santana, Voiceover
Kent Hernandez, “Cal”
Entrant:TBWA
Advertiser:Samsonite
Title:
Samsonite Unyk Viral
Credits:
Claudia Camargo, Art Director
Victor Vetancourt, Copywriter
Luisa Marcano, Art Director
Nicola Pinna, Account Director
Babette Sullivan, Account Executive
Romain Naegelen, Digital Director
C O N S U M E R O R T R A D E P U B L I C AT I O N
Consumer/Trade
Fractional Page – Color
Entrant:
Tinsley Advertising
Advertiser: Monroe County, TDC
15
Consumer/Trade
Full Page – Color
G o ld A D D Y ® A W A R D
Entrant:
Alma DDB
Advertiser:McDonald’s
A Great Place To Tie Some Knots
Title:
Asian Salad: Chopsticks
Credits:
Josh Guilfoyle & Lauren Zuckerman , A.D.
Credits:
Rick Blitman , Associate Creative Director
Diego Yurkievich, SVP Executive C.D.
Dorn Martell, Creative Director
Monica Marulanda, Sr. Creative Director
John Underwood, EVP/ Account Service
Juan Patino, Art Director
Title:
Entrant:
Alma DDB
Advertiser: Tobacco Free Florida
Title:Laundry
Credits:
Monse Valera, Associate Creative Director
Entrant:
Alma DDB
Title:Groceries
Gold Addy® Award | Asian Salad: Chopsticks
Credits:
Diego Yurkievich, SVP Creative Director
16
Entrant:
Alma DDB
Entrant:
Tinsley Advertising
Title:Gas
Title:
The Blues Are More Colorful In Key West
Credits:
Credits:
Uly Busch, Assoc. Creative Director
Rick Blitman , Assoc. Creative Director
john Underwood, EVP/ Account Service
S I LV E R A D D Y
®
AWARD
Entrant:República
Entrant:
Alma DDB
Advertiser:BankUnited
Title:
Loan Delays
Title:Bills
Credits:
Credits:
Luis Miguel Messianu, CCO
Diego Yurkievich, SVP CD
Domino, Photo Studio
Entrant:República
Entrant:
Advertiser: Bank United
Advertiser:Reviv
Imagery Creative Communications
Title:
In Fees We Trust
Title:
Reviv Ad
Credits:
Credits:
Julio Sanchez, CCO
Ernie Perez, Creative Director
Consumer/Trade
Spread – Color
Magazine – Self-Promotion
GOLD ADDY® AWARD
S I LV E R A D D Y
Entrant:
®
AWARD
Advertiser: Paramount Bay Condominums
Entrant:
Zubi Advertising
Advertiser:
Ford Motor Company
Title:Yoga
Title:
Paramount Bay - Papparazzi Spread
Credits:
Credits:
Julio Sanchez, CCO
Art Buyer, Jorge Chirino
Photographer, Dave Hill
Consumer/Trade
Campaign – Color
GOLD ADDY® AWARD
GOLD ADDY
Entrant:
®
AWARD
Zubi Advertising
Entrant:
Zubi Advertising
Advertiser:
Ford Motor Company
Advertiser: Ford Motor Company
Title:City
Title:Surprised
Credits:
Credits:
GOLD ADDY® AWARD
Entrant:
Zubi Advertising
Advertiser:
Ford Motor Company
Title:Soccer
Gold Addy® Award | DCL - Soccer
Credits:
17
N E W S PA P E R
18
Non-Traditional
Entrant:
Tinsley Advertising
Newspaper – Full Page – Color
Entrant:República
Title:
Dig In
Title:
In Fees We Trust
Credits:
Korryn Warner & Lauren Zuckerman, A.D.
Credits:
Mark Slatko, Copywriter
Entrant:
Tinsley Advertising
Newspaper – Spread – Color
Title:
Every Family Needs Time To Breathe
Credits:
Entrant:República
Title:Trust
Entrant:
Tinsley Advertising
Title:
Chill factor V.S Wind Chill Factor
Credits:
Credits:
Newspaper Campaign – Color
GOLD ADDY® AWARD
Entrant:
Avatar Creative Studio
Advertiser:Trustlations
Entrant:
Tinsley Advertising
Title:Crap/Femails/Fired
Credits:
Rodrigo Alonso Vazquez, Creative Director
Title:
You’ll Be Spoiled By What Isn’t
Emigdio Rojas, Account Director
Credits:
Juan Segui, Art Director
Rick Blitman , Assoc. Creative Director
Rodrigo Alonso Vazquez, Copywriter
N E W S PA P E R
Silver Addy® Award | Every Family Needs Time To Breathe
Silver Addy® Award | Dig In
Silver Addy® Award | In Fees We Trust
19
INTERACTIVE MEDIA
20
Website – Consumer Flash –
Services
Entrant:
Advertiser: Baptist Health South Florida
Website – Consumer HTML –
Services
Advertiser: Apollo Bank
Title:
Executive Health Website
Title:
Apollo Bank
Credits:
Julio Sanchez, CCO
Credits:
Beni Mendez, Art Director/ Designer
Toan Hong, Webmaster
Website – Consumer HTML –
Products
Entrant:
Kaboo Kaboo
Advertiser: Goldman Properties
Title:
Wynwood Walls Website
Credits:
Dennis Diehl, Multimedia Director
Advertiser: Chrysler Group/ Linda Cesarini
Michael Marrache, Multimedia Production Mgr
Title:
2012 Dodge.com Refresh
David Sierra, Programmer
Credits:
Brad Draper, Account Manager
Sarah Anderson, Executive Director
JT Andexler, Executive Creative Director
Camila Correa, Director of Opertaions
Alejandro Mendoza, Associate C.D.
David Jacobson, Julie Mantis, Strategy
Michael Calienes, Melinda Houge, Copywriters
Sonia Acosta, Lisa Meck, Angela Medina, Designer
Christopher Moramarco, Juan Pedraza, Designer
Hugo Broche, Senior Art Director
Antonio Caballero, Art Director
Eddie Gomez, Information Architect
Website – Consumer HTML – Outlets
Advertiser:PowerPizzeria
Title:
PowerPizzeria Website
Credits:
beni Mendez, Art Director/ Designer
Lauren Bernat, Account Director
Entrant:
Zubi Advertising
Advertiser: American Airlines
Title:Aprendi.com
Credits:
Rosamaria Mussfeldt, ACD
Armando Garcia, ACD
Jullian Gay, Digital Art Director
Josejuan Toledo, Art Director
Jose Acosta, Senior Digital Producer
Monica Alameda, Digital Producer
INTERACTIVE MEDIA
Banners / Pop-ups / Screensavers
21
Micro or Mini Sites
GOLD ADDY® AWARD
Advertiser: Chrysler Group
Advertiser: Regions Bank/ Paul Hodges
Title:
Fiat Abarth
Title:
Regions FanCam
Credits:
Credits:
Sarah Anderson, Executive Director
Bill Pauls, John McHale, Creative Director
JT Andexler, Executive Creative Directors
Reed Coss, Steve Laing, Associate C.D.
Alejandro Mendoza, Associate C. D.
Steve Laing, Josh Robinson, Senior A.D.
Michael Calienes, Melinda Houge, Copywriters
Peter Wagoner, Reed Coss, Copywriter
Hugo Broche, Senior Art Director
Fernando Castro, Art Director
Antonio Caballero, Art Director
Gloria Samayoa, Account Director
E-Mails / E-Cards
GOLD ADDY® AWARD
Entrant:
Entrant:
Kaboo Kaboo
Title:
Goldman Properties Holiday Card
Credits:
Samuel Rodriguez, Creative Director
Dennis Diehl, Multimedia Director
Brad Draper, Account Manager
Zubi Advertising
Advertiser:SCJ
Title:
Ziploc al Rescate
Credits:
Armando Garcia, ACD
Gustavo Lopez, Senior Copywriter
Maricha Marcet, Art Director
Gold Addy® Award | Ziploc al Rescate
INTERACTIVE MEDIA
22
Advertiser: Burger King Corporation / Matthew Wolf
Online Games
Title:
BK Crown Program Website
Entrant:
Credits:
Juan Carlos Morales, Executive C.D.
Advertiser:Diageo
Darren McColl, Strategy
Iris Miami
Title:
Diageo Pre-mix Launch
Nathalie Carby, Aaron Tipton, Copywriter
Credits:
Francis Ferrazza, Designer
Gabriela Roger, Art Director
Damion Parsons. Jacqueline Lesik, Senior A.D.
Luis Sanchez, Senior Art Director
Mauricio Carrasco, Senior Art Director
Matias Iribarne, Creative Group Head
Tisha Costales, Vanessa Martinez, Account D.
Maria Camacho, Account Manager
Mayur Gupta, Technical Director
Deborah Taylor, Information Architect
Luis Vargas , Senior Interactive Developer
Carolina Camus, Steve Rucker, Interactive Developer
Chris Calcao, Project Manager
Mobile Websites
GOLD ADDY® AWARD
S I LV E R A D D Y
®
AWARD
Entrant:
Kaboo Kaboo
Advertiser: Coca-Cola/ Lisa S. Kim
Title:
Wynwood Walls Mobile Website
Title:
Vitaminwater Uncapped
Credits:
James Allen, Creative Director
Cesar Santos, Associate Creative Director
Matt Kelsen, Copywriter
Stepahnie Bongiovi-Hogner, Account Manager
Lissa Robinson/ Anu Menon, Project Manager
Entrant:
Tinsley Advertising
Advertiser: University of Miami Athletics
Title:
Be a Cane Microsite
Credits:
Gio Gutierrez, Director Of Interactive
Julian Samper, Art Director
David Rhugnanan, Programmer
GOLD ADDY® AWARD
Entrant:
Kaboo Kaboo
Title:
Wynwood Kitchen and Bar Mobile Website
INTERACTIVE MEDIA
Podcasts
Online Campaign
GOLD ADDY® AWARD
Entrant:
Chat Chow TV
Advertiser: Chat Chow TV
Entrant:
Zubi Advertising
Title:
Chat Chow TV Podcasts
Title:
Aprendi.com Online
Credits:
Giovanny Gutierrez, Executive Producer
Credits:
Emely Jimenez, Producer
Lauren Bernat, Host
Armando Garcia, ACD
Jullian Gay, Digital Art Director
Josejuan Toledo, Art Director
Jose Acosta, Senior Digital Producer
Rosi Pratts, Director of Broadcast
Webisodes
GOLD ADDY® AWARD
Entrant:
23
Chat Chow TV
Advertiser: Chat Chow TV
Title:
Chat Chow TV Webisodes
Credits:
Giovanny Gutierrez, Executive Producer
Emely Jimenez, Producer
Lauren Bernat, Host
Gold Addy® Award | Chat Chow TV
Interactive Consumer
GOLD ADDY® AWARD
Advertiser: Coca-Cola / Yolanda White
Title:
Powerade/ Derrick Rose MVP Campaign
Credits:
James Allen, Creative Director
Juan Morales, Executive Creative Director
Valter, Senior Art Director
Alex Martinez, Senior Copywriter
Angicel Morales, Account Supervisor
RADIO
24
Local Radio Campaign
Entrant:
Zubi Advertising
National Radio Campaign
Entrant:
Alma DDB
Title:
Music and Navegation
Title:
Monopoly Radio Campaign
Credits:
Credits:
Mauricio Candela, ACD
Juan Lagos, Creative Director
Personal Music, Production Company
Danilo Lauria, Copywriter
National Radio
Entrant:
Alma DDB
Title:Car
Credits:
Juan Lagos, Creative Director
Danilo Lauria, Copywriter
TELEVISION
Local TV
25
GOLD ADDY® AWARD
GOLD ADDY® AWARD
Entrant:República
Entrant:República
Title:Mariachi
Credits:
Title:Astronaut
Credits:
GoGoGo Films, Production House
GOLD ADDY® AWARD
Entrant:República
Title:Eskimo
Gold Addy® Award | Eskimo
Credits:
TELEVISION
26
Local TV
Entrant:Accentmarketing
Advertiser: Humane Society of Greater Miami
Entrant:República
Title:Tarde
Advertiser: Miami Dolphins
Credits:
Diana Ocasio, EVP Creative Director
Title:Offense
Luis Puerta, Creative Director
Daniel Stewart, Creative Director
Rudy Leshhorn, Executive Producer
Tim Downing, Editor
David Miranda, Audio
Andrés Henao, Art Director
Malvin Magri, Editor/ Motion Graphics
Luis Puerta, Copywriter
Histeria Music, Audio House
Vickie Gaston, SVP Account Director
Edilka Cruz, Account Supervisor
Credits:
Entrant:Accentmarketing
Advertiser: Humane Society of Greater Miami
Title:Late
Local TV Campaign
GOLD ADDY® AWARD
Credits:
Diana Ocasio, EVP Creative Director
Luis Puerta, Creative Director
Entrant:República
Daniel Stewart, Creative Director
Rudy Leshhorn, Executive Producer
Title:Nothing More Shocking
Tim Downing, Editor
Credits:
David Miranda, Audio
Andrés Henao, Art Director
Luis Puerta, Copywriter
Vickie Gaston, SVP Account Director:
Edilka Cruz, Account Supervisor
GoGoGo Films, Production house
Patrcio Suarez, Director
TELEVISION
National TV – Consumer Products
GOLD ADDY® AWARD
Entrant:
Zubi Advertising
Entrant:
Zubi Advertising
Title:Breakfast
Credits:
Aero Design
Credits:
Michelle Berrios, Art Director
Carlos Menendez, Copywriter
Art Director, Damian Nuñez / Jonatan Maldonado
Rosi Pratts, Agency Producer
Copywriter, Jonatan Maldonado / Damian Nuñez
Landia, Production Company
Agency Producer, Ronnie Gonzalez
Luciano Podcaminsky, Director
Acc excecutive, Maylin de la Maza
Juan P. Taylor, Producer
Director, Sebastián Schor
Jorge Vallejo, Editor
Production Company, Nunchaku Cine LA
Vapor Post, Postproduction
Music, Indiehouse
Elastik Music, Music
Postproducción, Indiehouse
Title:
GOLD ADDY® AWARD
Entrant:
Zubi Advertising
Entrant:
Zubi Advertising
Title:Office
Park Assist
Credits:
Credits:
Jorge Vallejo, Editor
Music, Indiehouse
Title:
27
TELEVISION
28
Entrant:
Alma DDB
Entrant:Bravo
Advertiser:Wendy’s
Title:
In Sync
Title:
Wendy’s - Conversation
Credits:
Credits:
Carlos Tornell, VP-Creative Director
Ricardo Lopera, Art Director
Juan Pedro Gonzalez, Copywriter
Michi Bandin, Producer
Sandra Solis, Sr.Producer
Gabriela Davit, Account Executive
Rafa Saubidet, Director
La Fabrica, Production company
Alejandro Delgado, Editor
Maria Elena Yedra, Director Broadcast Production
Renee Lavecchia, VP-Managing Director
Maria Cecilia Pinto, Account Director
Entrant:
Alma DDB
Title:Hypothesis
Credits:
Hernan Cerdeiro, VP Group Creative Director
Danny De Cespedes, Sr. Producer
National TV – Consumer Services
Entrant:
Zubi Advertising
Entrant:
Alma DDB
Title:Hypothesis
Credits:
Hernan Cerdeiro, VP Group Creative Director
Danny De Cespedes, Sr. Producer
Title:
Lucia’s Trip
Credits:
Armando Garcia, ACD
Josejuan Toledo, Senior Art Director
Sofia Gonzalez, Senior Copywriter
Rosi Pratts, Director Production
Matteo Bonifazio, Director
TELEVISION
National TV Campaign
Entrant:
Zubi Advertising
Title:
En Tu Mundo
Credits:
Title:Subliminal
Entrant:
Zubi Advertising
Credits:
Creative Director, Ivan Calle
Jorge Vallejo, Edition
Music, Indiehouse
29
Entrant:DKP
Advertiser: Zippo/W.R. Case & Sons Cutlery Company
Silver Addy® Award | Zippo - Bed
Title:
Zippo - Bed
Credits:
Damian Coscia, Creative Director
Andres Diez, Art Director
M I X E D / M U LT I P L E M E D I A
30
Mixed-Media – National B-to-B
Mixed-Media – National Consumer
Entrant:Norwegian Cruise Line
Entrant:
Advertiser:Norwegian Cruise Line
Alma DDB
Title:
2011 Holiday Campaign
Title:
Burst Case
Credits:
Peter Baedita, Creative Director
Credits:
Marlene Herrera, Marketing Specialist
Anthony Rodriguez, Designer
Fran Wilson, Production
Monserrat Valera, Associate C.D.
Luz Velez, Digital Lead
Paola Plaza, Digital Lead
Mariela Guarino, Digital Director
Francisco Sanchez, Digital Producer
Silver Addy® Award | Burst Case
ADVERTISING FOR THE ARTS & SCIENCES
Arts – Invitation
Arts – Out-of-Home
Entrant:
31
Adrienne Arsht Center
Advertiser: Adrienne Arsht Center for the Performing Arts
Entrant:
Title:
The Addams Family, Uncle Fester Postcard
Title:
The Sparrow Kiosk
Credits:
Andrew Goldberg, Vice President, Marketing
Credits:
Luis Palomares, Creative Services Director
Luis Palomares, Creative Services, Director
Crystal Brewe, Senior Director, Marketing
David Chang, Graphic Designer
House Theatre of Chicago, Partner
Natalia Ortiz, Publications Coordinator
Arts – TV
Entrant:
S I LV E R A D D Y
Entrant:
®
AWARD
Conill Saatchi & Saatchi
Advertiser: Miami Short Film Festival
Title:
The House of Bernarda Alba Kiosk
Credits:
Luis Palomares, Creative Services, Director
Title:
It’s Miami. It has to be shorts -
Miami Short Film Festival - Bedside Table
Raul Vilaboa, Graphic Designer
Credits:
Pablo Buffagni, SVP, Chief Creative Officer
Rafael Ramirez, VP, Creative Director
Ana Testa, Associate Creative Director
Matias Aubi, Sr. Art Director
Ariel Dress, Sr. Copywriter
Tony Rhi, Sr. Art Director
Rony Cinco, Sr. Art Director
Karen Acevedo, Jr. Copywriter
Hernan Bacchi, Sr. Copywriter
Federico Hauri, Sr. Copywriter
Carlos Godinez, Sr. Art Director
Francisco Pugliese, Director
Entrant:
Title:
Celebrating Miles Kiosk
Credits:
32
ADVERTISING FOR THE ARTS & SCIENCES
Arts – Non-Traditional
Entrant:
Arts – Campaign
GOLD ADDY® AWARD
Entrant:
Conill Saatchi & Saatchi
Advertiser: Miami Short Film Festival
Title:Chocolates
Title:
It’s Miami. It has to be shorts -
Credits:
Miami Short Film Festival
Credits:
Pablo Buffagni, SVP, Chief Creative Officer
Rafael Ramirez, VP, Creative Director
Ana Testa, Associate Creative Director
Matias Aubi, Sr. Art Director
Ariel Dress, Sr. Copywriter
Tony Rhi, Sr. Art Director
Rony Cinco, Sr. Art Director
Karen Acevedo, Jr. Copywriter
Hernan Bacchi, Sr. Copywriter
Federico Hauri, Sr. Copywriter
Carlos Godinez, Sr. Art Director
Entrant:
Title:
City Theater Stamp
Credits:
GOLD ADDY® AWARD
Entrant:MARCA
Advertiser:CGAF
Gold Addy® Award | Miami Short Film Festival
Title:
Mix With Art
Credits:
Armando Hernandez, Chief Creative Officer
Alejandro Berbari, Creative Director
Pedro Bacic, Associate Creative Director
Alan Campbell, Account Director
PUBLIC SERVICE
Public Service – Annual Report
Entrant:
Advertiser: Feeding South Florida
33
Public Service – Invitation
Entrant:
Title:
Feeding South Florida - Annual Report
Title:
Feeding South Florida - Holiday Card
Credits:
Daniel Timiraos, Senior Art Director
Credits:
Public Service – Poster
GOLD ADDY® AWARD
Entrant:
Pumped, Inc
Public Service – Magazine
Entrant:
Alma DDB
Advertiser: Pumped for Change
Title:Memos
Title:Laundry
Credits:
Carlos F Pena Jr., Creative Director
Credits:
Jef Loeb, Co-Creative Director
Kevin Espeche, Graphic Designer
GOLD ADDY® AWARD
Entrant:
Pumped, Inc
Title:Party
Alma DDB
Credits:
Entrant:
Title:Groceries
Credits:
Entrant:
Alma DDB
Title:Bills
Credits:
Monse Valera/Larry Gordon, Associate C.D.
PUBLIC SERVICE
34
Public Service – TV
Public Service –
Mixed Media Campaign
GOLD ADDY® AWARD
Advertiser: Millennium Promise/ Bill Rigler
Entrant:
Title:911
Pumped, Inc
Credits:
Gaston Legorburu, Worldwide Chief Creative Officer
Title:
Pixels Not Paper
Ronn Pearson, Creative Director
Credits:
Andrew Goldstein, Jordan Lipton, Associate C.D.
Andres Ripoll, Editor
Harry Redlich, Senior Copywriter
Kenneth O’Brien, Director
Rafael Segri, Art Director
Ben Tischler, Producer
Barbara Karalis, Account Director
Patricia Cummings Rivero, Account Manager
Entrant:
Public Service – Interactive
GOLD ADDY® AWARD
Entrant:
Pumped, Inc
Title:
Pixels Not Paper
Credits:
Kenneth O’Brien, Director
Iris Miami
Advertiser:Diageo
Title:
Johnnie Walker Be A Giant
Credits:
Gabriela Roger, Art Director
Scott Jones, Programmer
Belinda Costa, Digital Project Manager
Entrant:
Advertiser: Miami-Dade Expressway Authority
Public Service – Campaign
Entrant:
Alma DDB
Title:
MDX Text The Last Word
Credits:
John Swisher, Chief Creative Offier
Bianca Zeiler, Creative Strategist
Kristen Ordonez, Director of Account Services
Gigi DiFazio, Print Production
Diane Sunderlin, Producer
Title:
Tobacco Free Campaign
Lisa Migliaccio, Account Coordinator
Credits:
Matt Spencer, Editor
ADVERTISING INDUSTRY SELF-PROMOTION
Self-Promotion – Broadcast
Entrant:
Digital Island Media
Advertiser: Digital Island Media
35
Self-Promotion – Non-Traditional
Entrant:
Title:
Digital Island Media Holiday Video
Title:
VSBrooks Creative Juice
Credits:
Chad Newman, Director/Editor
Credits:
Steve Panariello, Director of Photography
Self-Promotion – Interactive
Self-Promotion – Direct
GOLD ADDY® AWARD
Entrant:
Entrant:Branger_Briz
Advertiser:Branger_Briz
Title:
VSBrooks Capabilities Brochure
Credits:
Title:
A Charge For Privacy
Credits:
Ramon Branger, Digital Artist
Paul Briz, Digital Artist
Nick Briz, Digital Artist
Joselle Galis-Menendez, Digital Artist
Advertiser:SapientNitro
Title:
SXSW 2011 Splash Page
Credits:
SapientNitro , Brand Team
Silver Addy® Award | Digital Island Media Holiday Video
36
ADVERTISING INDUSTRY SELF-PROMOTION
Ad Club Promotion
Self-Promotion –
Mixed Media Campaign
Entrant:
Advertiser: Imagery Creative Communications
Entrant:DKP
Title:
Advertising - A Labor of Love
Advertiser: AAF Miami
Credits:
Julio Sanchez, CCO
Title:
Addy Awards 2012
Credits:
Allison Badia, Jr. Regional Account Manager
Alfredo Pedroso, Client Experience Officer
Andres Diez, Art Director
Damian Coscia, Creative Director
Keila Alfaro, Regional Account Manager
Entrant:
Advertiser: Adfed Miami
Title:
Get Creative
Credits:
Julio Sanchez, CCO
Silver Addy® Award | VSBrooks Capabilities Brochure
ELEMENTS OF ADVERTISING
Logo
GOLD ADDY® AWARD
Entrant:
37
Entrant:República
Advertiser:100Latinos
Title:100Latinos
Advertiser:Ocean House
Credits:
Title:Ocean House Logo
Ralph Dupoux, Associate Creative Director
Credits:
Karen Ableman, President
Maria Venegas, Sr. Design Director
A+S Ideas Studio
Advertiser: Wynwood Brewing Company
Title:
Wynwood Brewing Company
Credits:
Title:
Feeding South Florida - March for Hunger
Credits:
Daniel Timiraos, Senior Art Director
Entrant:
Kaboo Kaboo
Entrant:
Entrant:
Entrant:
A+S Ideas Studio
Advertiser: Play Works Early Childhood Consultants
Title:
Wynwood Walls Logo
Credits:
Lucia Casado, Account Manager
Title:
Play Works | Building Connections Through Play
Credits:
Entrant:
Advertiser: Andale Construction Group
Entrant:República
Title:
Andale Logo
Advertiser:National Museum of American Latino
Credits:
Julio Sanchez, CCO
Title:National Museum of American Latino
Credits:
Ralph Dupoux, Associate Creative Director
Entrant:
Advertiser:Ocean House Condominiums
Title:Ocean House Logo
Credits:
Julio Sanchez, CCO
38
Illustration
Entrant:
Bionic Brand Lab
Advertiser: The Ritz-Carlton Hotel Company, LLC
Title:
The Shops at The Ritz-Carlton
Retail Catalog Cover Illustration
Credits:
Walter N. Strump, President/C.D.
Gina Constantino, Creative Director
Penelope Dullaghan, Illustrator
Illustration – Campaign
Entrant:
Kaboo Kaboo
Advertiser:Pronova
Title:
Pronova Illustration
Credits:
Lucia Casado, Account Manager
Crystal Crocker, Account Coordinator
Silver Addy® Award | The Shops at The Ritz-Carlton Catalog Cover Illustration
Photography – Color
GOLD ADDY® AWARD
39
GOLD ADDY® AWARD
Entrant:República
Title:
Harry Beauvine
Credits:
The Blues Are More Colorful In Key West
Credits:
Uly Busch, Photographer / Assoc. C.D.
Entrant:
Tinsley Advertising
Title:
GOLD ADDY® AWARD
Entrant:República
Title:
The Banker
Credits:
Gold Addy® Award | The Blues Are More Colorful In Key West
40
Photography – Campaign
GOLD ADDY® AWARD
Entrant:
Zubi Advertising
Music Only
Entrant:
Tinsley Advertising
Title:Places
Title:
Art Island
Credits:
Credits:
Lisa Stephens, Broadcast Producer
Entrant:
Advertiser: The Residences at W Fort Lauderdale
Cinematography
GOLD ADDY® AWARD
Entrant:
Advertiser: Miami-Dade Expressway Authority
Title:
The Residences at W Fort Lauderdale
Title:
MDX Text The Last Word
Credits:
Credits:
John Swisher, Chief Creative Offier
Maria Venegas, Sr. Art Director
Randy Hart, Director of Photography
Tom Cwenar, Photographer
Bianca Zeiler, Creative Strategist
Yessy Alonso, Sr. Account Executive
Steve Rodich, Design Director
Diane Sunderlin, Producer
Matt Spencer, Editor
Silver Addy® Award | The Residences at W Fort Lauderdale
S T U D E N T A D D Y C AT E G O R I E S
Packaging
41
S tude n t G O L D A D D Y ® ( B est o f S h o w )
S tude n t S ilver A D D Y ®
Entrant:
Cynthia Lagos
Title:
Urban Outfitters Annual Report
Advertiser: Miami Ad School
Credits:
Urban Outfitters, Urban Outfitters
Title:Orbit Gum
Entrant:
Addy Student Awards
Credits:
Jimmy Adtani, Copywriter
Arvindh Lochan, Art Director
Entrant:
Jose A. Lujambio
Point of Purchase
S tude n t S ilver A D D Y
Entrant:
®
Shari Bremer
Title:
Most interesting beer tab
Credits:
Shari Bremer, Art Director
Albert Calsina, Copy Writer
Title:
Quiksilver Annual Report
Credits:
Jose A. Lujambio, Quiksilver Annual Report
Entrant:
Andrea Perez
Title:
South America Travel Guide
Credits:
Andrea Perez, South America Travel Guide
Stationery Package
Entrant:
Claudia Torre
Title:Gameco
Credits:
Claudia Torre, Gameco
Brochure
Entrant:
Alexandra Pabian
Title:
The New York Times Annual Report
Credits:
Alexandra Pabian, Graphic Designer
Student Silver ADDY® | Quiksilver Annual Report
42
Poster
Poster Campaign
Entrant:
Rafael Kenji Kume
Entrant:
Jason Burke, Jin Soo Kim, Nicolas Mizrahi
Title:Waves
Title:
Banana Boat
Credits:
Jason Burke, Copywriter
Jin Soo Kim, Art Director
Nicolas Mizrahi, Art Director
Entrant:
Kyung Wan Kang, Brendon Duvall
Title:
Caught off guard
Credits:
Kyung Wan Kang, Art Director
Brendon Duvall, Copywriter
Direct Marketing
Entrant:
M. Grosso, J. Gale, M. Malz, K. Saucier
Title:Oreo Crumb Case
Student Silver ADDY® | Waves
Credits:
Michael Grosso, copywriter
Jacob Gale, art director
Michael Malz, art director
Kelly Saucier, art director
Out-of-Home
Entrant:
Rafael Kenji Kume
Title:
Mini vs. Planes
Non-Traditional Advertising
Entrant:
Jin Soo Kim, Justin Lee
Advertiser: Miami Ad School (South Beach)
Title:
Let’s hear your desire
Credits:
Justin Lee, Copywriter
Single Consumer / Trade Magazine
Entrant:
Rafael Kenji Kume
Title:Smile
Magazine Campaign
Entrant:Oral B
Title:Oral B
Entrant:Nicolas Mizrahi, Jason Burke
Title:
Windex - Airplane Windows
Credits:Nicolas Mizrahi, Art Director
Student Silver ADDY® | Mini vs. Planes
43
Student Silver ADDY® | Smile
44
Newspaper – Insert
Entrant:
Margarita T. Boulton
Title:
Tres Chic
Credits:
Margarita Boulton, Tres Chic
Entrant:
Cynthia M. Lagos
Entrant:
Title:Cinematica
Credits:
Entrant:
Title:SPUNK
Title:Parallel
Cynthia M. Lagos, Parallel
Catalina R. Gutierrez
Credits:
Pierre R. Michel, Cinematica
Credits:
Pierre R. Michel
Catalina R. Gutierrez, SPUNK
Entrant:
Alexandra S. Pabian
Title:MELT
Credits:
Alexandra S. Pabian, MELT
Interactive – Multi-Media
(CD/DVD)
Entrant:
Shari Bremer
Title:
Streetview Updater
Credits:
Shari Bremer, Art Director
Albert Calsina, Copy Writer
Student Gold ADDY® | Tres Chic
Interactive – Online
Entrant:
Addy Student Awards
Interactive – Mobile Apps
Entrant:
Jin Soo Kim, Jason Burke
Title:
Bazooka Interactive (facebook app)
Title:
T-mobile Text Talk App
Credits:
Jimmy Adtani, Copywriter
Credits:
Arvindh Lochan, Art Director
Gizem Karatas, Art Director
Social Media
Entrant:
Jin Soo Kim, Nicolas Mizrahi
Entrant:Nicolas Mizrahi, Jason Burke
Title:
Amazon Kidle Story Maker
Credits:Nicolas Mizrahi, Art Director
Walmart App
Credits:
Nicolas Mizrahi, Art Director
Entrant:
Entrant:
Title:
Daniel Berenson, Vinny Dearaujo, Fenris Kau
Title:
Dum_As Word Game
Credits:
Daniel Berenson, Copywriter
Vinny Dearaujo, Copywriter
Fenris Kau, Art Director
Peter Hajinian, Instructor
Student Gold ADDY® | Amazon Kindle Story Maker
Daniel Berenson, Samantha Wilco
Title:
ESPN Upper Deck
Credits:
Daniel Berenson, Copywriter
Samantha Wilco, Art Director
45
46
Television – Single
Entrant:
Credits:
Miami Ad School
Title:
Miller Genuine Draft: The purest part of your night
Credits:
Mary Beth Koeth, Photographer
Green Peace_Global Warming
Kelly Mahon, Copywriter
Pilar Sala, Art Direction
Jin Soo Kim
Title:
Entrant:
Logo
Entrant:
Entrant:
Stephan Leddick
Title:
MADA Logo
Credits:
Stephan Leddick, MADA Logo
Title:
Behind the scene
Credits:
Entrant:
S tude n t S ilver A D D Y
®
Jin Soo Kim
Jessica Lopez
Title:Obey Peace Mujer
Entrant:
Alexandra Pabian
Advertiser: Miami International University of Art and Design
Title:
The Chapter Bookstore & Coffee Shop
Credits:
Alexandra Pabian, Graphic Designer
Credits:
Diana Lasso , Concept Artist
Diana Vargas, Assistant
Daniel Llosa, Assistant
Digitally Enhanced Photography
Photography
Entrant:
Entrant:
Daniel Thaner
Andres Maza Aguiluz
Advertiser: Ai Miami International University of Art & Design
Title:
Sports Drink Image Manipulation
Title:Legs
Credits:
Andres Maza, Creative Director
Credits:
Daniel Thaner, Art Director/Photographer
Entrant:
Pablo Andres Perez Huepo
Advertiser: Miami International University of Art and Design
Title:
Ai 2055
We
create
icons.
1691 michigan ave, suite 415, miami beach, fl, 33139
phone 305.672.7773 • fax 305.672.7606
www.dkpeople.com
Design
Animation
Visual EFX
Color Correction
Creative Editorial
Music / Audio Post
WWW.UPSTAIRSEFX.COM

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