Cinelli Scrap MetalContinues a Family Tradition, Success

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November 20, 2013 • Vol. LIV • No. 24 • 470 Maryland Drive • Ft. Washington, PA 19034 • 215-885-2900 • Toll Free 800-523-2200 • Fax 215-885-2910
Cinelli Scrap Metal currently owns five Kobelco excavators,
all purchased through Harter Equipment: a 250, a 270, a
290, a 330 and a 295, each equipped with either a
grapple, shear, magnet or bucket.
Cinelli Scrap Metal Continues a Family Tradition, Success
When Glen Cinelli’s father began a scrap
metal business back in 1950, he never anticipated it would be a business that his sons
Glen and Gary would continue to run and
grow more than 63 years later. In 1990, Glen
and Gary began running the day-to-day
operations of the business. Glen Cinelli,
president of Cinelli Scrap Metal credits the
company’s long-term success to several factors, including location, dedication and good
business decisions.
Location
“We chose to purchase a location just outside of New York City. This strategic decision allows us to capitalize on the scrap
metal that materializes as a result of largescale construction and demolition projects in
New York, as well as those taking place in
the suburbs of New Jersey. We can quickly
and easily get into and out of the city to service our customers without the high expense
of having a city-based location. Whether we
truck the metal away from a site or the customer trucks the metal to us, our facility is
convenient, and with today’s high cost of
fuel and trucking that makes a big difference
to our customers,” states Cinelli.
Located in Jersey City, Cinelli Scrap
Metal is ideally positioned to capitalize on
the high volume of work completed in the
surrounding areas. Its remote location on
Broadway is neatly tucked away in an industrial area, giving it the ability to operate without worrying about causing noise or other
disturbances to nearby residences.
“Today, many scrap businesses struggle to
find a balance between profitable operations
and appeasing local residents. We really
don’t have those issues due to location,” said
Cinelli.
Dedication
Dedication to the family business by
Joseph Cinelli and now Glen and his brother
has fueled the company’s growth, even during challenging economic times.
“Over the course of the past few years,
when construction nationwide has declined,
we’ve continued to grow,” said Cinelli. “We
are always looking at ways to more efficiently process the metal brought to our yard. Our
focus on continual improvement and innovative methods has paid off.”
Dedication for Cinelli comes not just from
focusing on the scrap metal industry, but also
from their dedication to those who have
helped their business succeed. Two such
companies are Harter Equipment and
Kobelco. Kobelco excavators have long
been a part of Cinelli Scrap Metal’s success.
According to Cinelli, the first excavator
purchased by the company was a Kobelco
and they’ve never looked back.
“We’ve bought many excavators over the
years and they’ve all been Kobelco. I
strongly believe in the philosophy of why
change a good thing? Kobelco excavators
have been extremely reliable workhorses.
We work all our machines six days a week,
12 hours a day. Outside of planned maintenance we’ve had no challenges with our
Kobelco fleet. This reliability allows us to
continually process metal, driving revenue.”
Today, Cinelli Scrap Metal currently owns
five Kobelco excavators, all purchased
through Harter Equipment: a 250, a 270, a
290, a 330 and a 295, each equipped with
either a grapple, shear, magnet or bucket.
“Versatility is key based upon the type of
metal we are moving,” said Cinelli.
“Kobelco excavators accept nearly any
attachment quickly and easily allowing us to
maximize processing on a daily basis. Harter
has always provided us with many equipment options when it comes to Kobelco be it
rental or purchase. Over the years we’ve
purchased about a dozen Kobelco excavators and they’ve never let us down. Outside
of general maintenance which we handle on
our own, we haven’t had any issues to speak
of. The relationship with Harter is as seamless as the equipment we have purchased
from them.”
Glenn Cinelli is president of Cinelli
Scrap Metal.
Good Business Decisions
While Cinelli Scrap Metal has always
been located in Jersey City, it at first rented a
yard for the sorting and processing of metal.
A critical decision was made in the late 90’s
to purchase its current building and lot on
Broadway, a move that allowed it to control
its overhead and invest in the facility knowing where it would be operating from for
many years to come.
“There came a time when our growth was
outpacing the size of our work area. At that
point we decided ownership was the more
advantageous route to go. That single decision positioned us well and continues to give
us a competitive advantage over other scrap
metal yards in the area,” said Cinelli.
Harter Equipment has been a business
partner Cinelli Scrap Metal has relied on. Its
territory manager Dick Clark frequently
stops in to see how the Kobelco excavators
it sold Cinelli are functioning, while also
helping the company plan for future equipment needs. “Glen usually has a strong idea
of what he wants,” said Clark. “It’s always
a Kobelco excavator, it’s the size class and
how it will be used that varies, whether or
not it’s a low hour used unit or a new
machine is also part of the decision making
process. We listen carefully then make recommendations based on what we have in
stock or can provide that will best meet the
company’s needs. We know they work their
equipment hard and that they keep their
equipment for a long time. This makes
Kobelco an excellent choice due to their
heavy-duty construction and long-term reliability.”
Cinelli Scrap Metal continues its growth
today. Having started with just a few
employees, the company now has a staff of
nearly 20 with a dozen trucks in operation
throughout the New York and New Jersey
areas. It processes a variety of metals and
completes everything from weighing to sorting to wire stripping right on site at its Jersey
City, N.J., based location.
Harter Equipment has more than 47 years
of experience in the construction equipment
business serving the state of New Jersey.
Harter Equipment offers Kobelco excavators for sale or rent, as well as full service
maintenance and parts.
For more information on Harter
Equipment, call 732/446-7600 or visit
www.harterequipment.com/.
For more information on Kobelco, call
281/888-8430 or visit www.KobelcoUSA.com.
(This story also can be found on
Construction Equipment Guide’s Web site at
www.constructionequipmentguide.com.)