Green Initiative the Japanese Takara-kuji lottery

Green Initiative the Japanese Takara-kuji lottery

Green Initiative the Japanese Takara-kuji lottery
Mizuho Bank, Ltd.
Lottery Division Manager Takashi Yoshida
Introduction
Which is
the Best Global
Green Brand
in the world?
Introduction
Best Global Green Brands 2011.
Rank
Brand
Sector
1
TOYOTA
Automotive
3
Siemens
Diversified
2
3M
4
Johnson & Johnson
5
Hewlett-Packard
Diversified
Fast moving
consumer goods
Electronics
Source: Interbrand
Part 1 Outline of Japanese Takara-kuji lottery
APLA Member in Japan
Traditional Passive game + Instant : 61%
On-line lotteries on number selection : 39%
Part 1 Outline of Japanese Takara-kuji lottery
APLA Member in Japan
Full Member
Japan Lottery Association
Publication of social contribution
Japan Lottery System, Inc.
On-line lottery system
Mizuho Bank, Ltd.
Actual operation of lottery
Part 1 Outline of Japanese Takara-kuji lottery
APLA Member in Japan
Associate Member
Electronics
Printing
PR firm
Hitachi Ltd.
NEC Corporation
Kyodo Printing Co. Ltd
Toppan Printing Co. Ltd
Dentsu Inc.
Retail Shops Japan Hades Co. Ltd.
Research
Japan Lottery Research Center Inc.
Part 2 Activities of Green Initiative
Japanese People’s concern
about environment matters
▷ Chief Concern for Japanese consumers is
Environment
▷ 86.9% listed companies have developed
management policy of environment
Part 2 Activities of Green Initiative
5 perspectives for Analysis
▷ Governance
▷ Public relations
▷ Operation
▷ Transportation
▷ Net profit from lottery
Part 2 Activities of Green Initiative
Governance
Mizuho Bank
“Operating Standards for Social and
Environmental Issues”
Other members
“Environmental Charter”
“Declaration on the Global Environment”
“Eco-First Commitment”
Part 2 Activities of Green Initiative
Public Relations
Japan Lottery Association
Planting young cherry trees
in Japan, through Japan
Cherry Blossom Association
Other members
Contribution to local communities
Greenery and forest protection
Monitoring threatened species
Environmental Advertising Award
Part 2 Activities of Green Initiative
Operation
System
Energy efficient host computer
Environmentally friendly server
Green procurement guideline
Printing
Vegetable oil-based ink
Streamling production process
Shops
Energy-efficient air conditioner, LED lightning
Part 2 Activities of Green Initiative
Transportation
Reusable packing
materials
“Akabako” (red boxes)
Modal shift to
rail and ship
Part 2 Activities of Green Initiative
Net profit from Lottery
Green Jumbo lottery
(Name changed in 1986)
Latest ticket this February
Part 2 Activities of Green Initiative
Net profit from Lottery
RyokuRyoku-ka(tree
ka treetree-planting)
planting lottery
(Predecessor of Green Jumbo Lottery)
First ticket in 1984
Part 2 Activities of Green Initiative
Net profit of Lottery
Activities to combat Global Warming
in local governments
Kawasaki City with Industrial zone
encompassing many factories
“Kawasaki future Eco Life
promotion “
“Solar panel power generator “
Part 3 Image of lottery in Japan
Image of Japanese Takara-kuji lottery
Fun
Bright
Wholesome
Yes
59.0%
59.5%
47.7%
No
4.1%
8.4%
9.3%
Source: Public Opinion Poll for Japanese Lotteries in 2010
Summary
Part 1
Local governments and our all APLA members
play a part in Japanese lottery market.
Part 2
Introducing Green Initiative activities by our
members, considering environment protection.
Part 3
Our lottery meets the social requirements
including environmental issues.
In conclusion at APLA 2011 Penang
Japanese Takara-kuji lottery is providing
wholesome leisure,
meeting Social requirements including
environmental engagement,
embedded in People’s lives with the
communication of Social contributions.
Thank you very much
for your attention!