The Canary Islands

Transcription

The Canary Islands

THEMES
8
COMING TO SPAIN IS LIKE COMING
HOME
10
58
NEW HOTELS
78
SPAIN IN THE HEART OF LONDON
OVER 300 GOLF COURSES OPEN ALL
YEAR ROUND
16
86
SPAIN TO RECEIVE A DOUBLE HELPING
OF ABTA
20
THE CANARY ISLANDS: SEVEN ISLANDS
AND A PARADISE
A BOOM IN MEETINGS
INFRASTRUCTURES
92
CULTURE IS FLOURISHING IN MADRID
28
98
ANDALUSIA SEGMENTS ITS TOURISM
OFFER FOR THE BRITISH MARKET
BRITISH AIRLINES SET THEIR SIGHTS
ON THE SPANISH MARKET
30
100
ALMOST 8,000 KILOMETRES OF
COASTLINE TO SUIT ALL TASTES
32
THE BALEARIC ISLANDS ARE
REVAMPING THEIR OPTION-FILLED
OFFER
38
THE BOOM IN NO FRILLS AIRLINES
102
FLIGHT CONNECTIONS BETWEEN GREAT
BRITAIN AND SPAIN
104
HOLIDAYS BEGIN ON BOARD
REGATTAS: AROUND FIVE CONTINENTS
FOR THE FINAL CHALLENGE IN VALENCIA
106
42
BRITISH ARCHITECTS RENDER HOMAGE
TO THE T4 TERMINAL IN BARAJAS
WATER SPORTS: ACTIVE LEISURE FROM
COAST TO COAST
44
LEVANT: SUN, BEACHES AND MUCH
MORE
48
CLOSED PACKAGE HOLIDAYS ARE
PRODUCTS FROM THE LAST CENTURY
52
108
SPAIN, EUROPE’S GREAT SPA
110
ESPAÑA VERDE, A DESTINATION THAT
SEDUCES OVER 10 MILLION TOURISTS A
YEAR
112
STARS FOR SPANISH CUISINE
CATALONIA SETS A PREMIUM ON
FAMILY TOURISM
114
56
FIESTAS: SPAIN CELEBRATES RELIGION,
CUISINE AND HISTORY
SPAIN’S HOTEL GROWTH IS
DISTINGUISHED BY ITS OUTSTANDING
QUALITY
WTM 2006 · November 2006
119
CUBA
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EDITORIAL
Like home - but with better
weather
PRESIDENT EDITOR:
Joaquín Molina García-Muñoz [email protected]
EDITOR:
Manuel Molina Espinosa [email protected]
E D I T O R I A L D E PA R TA M E N T
[email protected]
EDITOR IN CHIEF:
Esther Mascaró
[email protected]
Hotels:
Laura Malone
Carlos Álvarez
[email protected]
Agencies and TT.OO.:[email protected]
José Manuel de la Rosa
Transport:
Araceli Guede
Diana Ramón
[email protected]
Tourism policy:
José Antonio Tamargo
[email protected]
Current tourism scene:[email protected]
José Antonio Tamargo
Ángeles Vargas
Fairs and congresses:
[email protected]
Delegations:
Madrid:
José Manuel de la Rosa
659 437 968 [email protected]
Barcelona:
Iván Vega [email protected]
93-473169
H O S T E LT U R
Ángeles Vargas
T V
[email protected]
D I G I TA L
Araceli Guede
E D I T I O N
[email protected]
A D V E RT I S I N G
Director Comercial:
Carlos Hernández [email protected]
Delegations:
Madrid:
Juan Carlos Martín [email protected]
647 45 75 75
Barcelona:
Iván Vega [email protected]
93-4731693
Levante:
Francisca Pujadas
[email protected]
96-5857247 / 607-302893
Cuba:
María Eugenia Cobas [email protected]
DESIGN
David Molina
Alberto Molina
[email protected]
[email protected]
PHOTOGRAPHS:
Archivo Hosteltur
Juan Antonio Molina
PRINTING:
Ingrama, S.A.
SUBSCRIPTIONS:
Hosteltur:
[email protected]
Diario Turístico Digital:
[email protected]
EDITED BY:
Ideas y Publicidad de Baleares, S.L.
Joan Miró, 79
07015 Palma de Mallorca – Baleares
Teléfono: 971 732073
Fax: 971 737512
www.hosteltur.com
[email protected]
Depósito legal: 298/94t
Member of
Asociación de
Prensa Profesional
I
t cannot be denied: the British
feel at home in Spain. At least,
that is the case of the 16.1 million
tourists who visited Spain last
year and the 11.2 million that
have already done so between
January and August this year.
Spain offers two special
advantages for its visitors from
the United Kingdom: on the
one hand, good connections,
especially by air, which allow
Britons to reach their holiday
destination in approximately
two hours and offer a growing
number of flights between British
cities and Spanish airports. And
on the other hand, Spain places a
broad and varied offer that ranges
from activities to relaxation and
sun and sand, including golf and
rural tourism, within Britons’
reach.
Spain is the ideal destination for
spending long holidays or just a
few days, enjoying a short break
or city break or hibernating,
devoting time to relaxing or
playing sports and getting to
know its culture or savouring
the wide-ranging cuisine of its
different regions.
So it is no surprise that many
Britons have already chosen
Spain for their second homes or
have simply moved to the country,
leaving the United Kingdom for
good. Because Spain is like home
- but with better weather.
Coming to Spain is like coming home
Spain prospers thanks to tourism
and tourism prospers thanks to
visitors from the UK. One out
of every three tourists visiting
Spain last year were from the
UK and now, just a few months
before the end of 2006, another
historic year in international
tourism in general and the UK
in particular is taking shape.
Spain gives its visitors from
the UK a very warm welcome
and endeavours to provide the
maximum wellbeing year after
year.
Spain has a lot to offer its visitors from the
UK and best of all is that no matter how many
times they come to Spain, there is always
something new left to discover
Thousands and thousands of
Spains
Thousands and thousands of Spain…thanks
to its diverse offer, which ranges from sun
and sand tourism to hiking, golf to cycling,
cultural tourism to culinary tourism, nautical
tourism to rural tourism, health tourism to….
the list is interminable. But aside from these
offers, Spain’s variety lies in the many types
of landscapes that offer tourists the chance
to enjoy new and different experiences each
time they visit: dissimilar coastal areas in the
north, east, south and the archipelagos and
inland, sweeping plains, craggy mountains,
leafy forests, green valleys, cities on par with
Europe’s finest, picturesque villages, historic
monuments and shops with ultra-chic international brands.
Discover every season of the
year
Spain experiences each season of the year
differently, too: spring with its rays of warm
sunshine illuminating green meadows or fields
of almond trees in bloom such as Mallorca’s
enticing visitors into getting in touch with
nature and savouring the morning’s first coffee on a terrace outdoors; summer with its
alluring beaches and the sea, refreshing swims
and sunbathing on the sand; autumn with its
tourism has been relatively steady in Andalusia, with a slight dip
of 0.3%, while Valencia grew by 2.2%.
Nevertheless, both communities experienced significant growth
in 2005. Andalusia grew by 11.1%, with 38.2% of its tourists
coming from the UK, and almost half the tourists in Valencia
(44.8%) were British, up 3.8% from the previous year.
In fact, one out of every three international tourists was from
the UK last year. Specifically, the 16.1 million visitors from the UK,
up 3.1% from the previous year, accounted for 29% of the 55.6
million international tourists who visited the country, a record
number of arrivals.
Like at home
Numbers don’t lie. Every year, more and more Britons are deciding to spend a weekend, their holidays or a few days off in Spain
and they wouldn’t do so if they didn’t feel good here. The Spaniards make them welcome, but there’s still more to do. They are
constantly striving to improve their offer to make British tourists
feel good and every trip to Spain feel like coming home.
Number of tourists from the United Kingdom by
Autonomous Community (2005)
riotous colours and tastes, village fairs giving
thanks for the bounteous harvest and new art
exhibitions that kick-off the upcoming season
after summer is through and finally, peaceful
winter, long strolls on empty beaches or swift
descents on ski slopes in the Pyrenees or Sierra
Nevada, pampering oneself in hotel spas and
time to devote to exercising outdoors.
Awards for Spain
There is ample evidence that tourists from
the UK appreciate the diverse offer Spain provides for enjoying the best weeks of a yearly
holiday or getting the utmost out of business
trips. Spanish hotels have won a number of
prizes in the UK, most recently, the 2006 TTG
Awards given to Riu as Best Leisure Hotel
Chain of the Year, the Best All Inclusive Hotel
Chain of the Year award given to Occidental
Hotels & Resorts and the Luxury Ski Hotel of
the Year award voted to La Pleta Hotel & Spa in
the Valle d’Aran by readers of the 2007 Great
Skiing & Snowboarding Guide.
Further evidence of the UK’s appreciation
of Spain is the fact that the country’s most
emblematic tourism organisations and firms
hold their major congresses and conventions
there, such as ABTA’s yearly congress, to be
held in Marbella in late November this year,
which brings together over one thousand
delegates.
But definitive proof that tourists from the
UK are mad about Spain can be garnered from
a simple look at the figures.
UK tourism in figures
2005 was a historic year for Spain in terms
of international tourism and everything indicates that the figures for 2006 will be even
better. The United Kingdom is still Spain’s
number one origin market within these record-breaking results.
According to the latest data from the
Spanish Ministry of Industry, Tourism and
Commerce’s Institute of Tourism Studies as
this publication went to print, 41 million foreign tourists came to Spain in the first eight
months of 2006, 4.9% more than last year
and 11.2 million of them came from the UK,
an increase of 2.1% in comparison with the
period of January through August 2005.
The Balearic and Canary Islands were British
tourists’ favourite destinations during this period and grew by 1.8% and 1.4% respectively
in terms of numbers of visitors.
These figures highlight how the archipelagos have recovered their lead in the British
market, which it had lost last year in both
cases. Specifically, British tourism had fallen
4.1% in the Balearic Islands and 4.9% in the
Canary Islands in 2005.
The number one origin market
British tourism plays a major role in most
coastal Autonomous Communities, including
the Spanish archipelagos, and is Andalusia’s
and Valencia’s number one origin market. In
the first eight months of this year, British
Total
The Canary Islands
The Balearic Islands
Andalusia
Valencia
Catalonia
Murcia
Other Communities
Thousands of tourists
16,109 3,610
3,373
3,068
2,294
2,144
581
1,039
%Var
+3.1
+4.9
+4.2
+11.1
+3.8
+8.0
+39.2
+10.5
TOTAL 100%
The Canary Islands 22.4%
The Balear ic Islands 20.9%
Andalusia 19%
Valencia 14.2%
Catalonia 13.3%
Murcia 3.6%
Other Communities 6.5%
SOURCE: IET. Movement of Tourists at Borders (Frontur)
Number of international tourists in Spain,
Jan-Aug 2006
Total
United Kingdom
France
Germany
Italy
Rest of Europe
The Netherlands
Portugal
Belgium
Scandinavia
Ireland
Switzerland
US
Rest of America
Rest of the world
Total tourists
40,817,090
11,224,915
6,828,312
6,922,903
2,455,504
2,058,315
1,802,568
1,429,282
1,389,577
2,015,280
1,079,725
919,591
629,952
986,063
1,075,098
SOURCE: IET – www.iet.tourspain.es – Frontur August 2006
%Var
+4.9
+2.1
+3.3
+3.1
+15.4
+10.6
+3.0
+6.7
+5.4
+8.6
+9.2
+21.7
+1.3
+8.1
+1.8
TOTAL 100%
United Kingdom 27.5
France 16.7
Germany 17.0
Italy 6.0
Rest of Europe 5.0
The Netherlands 4.4
Portugal 3.5
Belgium 3.4
Scandinavia 4.9
Ireland 2.6
Switzerland 2.3
US 1.5
Rest of America 2.4
Rest of the world 2.6
Spain’s autonomous communities promote themselves abroad
The Canary Islands, venue of the
2007 ITT Congress
The United Kingdom leads the pack
Among the most distinctive promotional
activities sponsored by the Canary Islands
in Great Britain so far this year was a lightening promotional campaign in major UK
shopping centres during October’s four
weekends in collaboration with Turespaña, specifically at Braehead in Glasgow,
Trafford in Manchester and Westquay in
Southampton. This is the second time the
Canary Islands have taken part in the campaign and the Canary government’s Minister of Tourism, Manuel Fajardó, believes it
“will complement the major promotional
campaigns we conduct here in our main
origin market”.
The Canary Islands also attended the diving
sector’s trade fair in Birmingham in October
to promote itself as a diving tourism destination and is also interested in promoting
congress tourism in England, which is why it
attends the Confex Trade Fair in London each
year to advertise the Canary destination “as
one of the most appealing places in the world
for congresses, conventions, seminaries, fairs
and incentive trips”. As result of its efforts,
the Institute of Travel & Tourism (ITT), will be
Trade fairs, fam trips and product promotion set the pace
Spain’s promotion work abroad is handled
by Turespaña, in close collaboration with
the country’s autonomous communities, of
course. In Britain’s case, Turespaña is sponsoring a stand at the World Travel Market
in London together with the communities
as part of its yearly promotional activities.
“Attending this trade fair is of the utmost
importance to Turespaña, since Britain is
our largest origin market”, sources from
Turespaña told HOSTELTUR. The agency is
allotting close to 60% of its yearly budget
to promotion in Spain’s three leading origin
markets: the United Kingdom, Germany and
France. Furthermore, each year in March, it
takes part in the Spain Professional Tourism
Exchange (Steps), the most important event
dedicated exclusively to Spain and its communities held in the UK.
Promoting Spain’s hallmark tourism products - such as the sun and sand, cultural,
city and events modalities and its regional
brands - and developing new products are
the main goals of Turespaña’s promotional
activities in 2006, for which it has a budget
of 25,525,000 euros. Most activities in the
sun and sand segment focus on maintaining
and/or recovering market shares for mature markets and increasing market share in
emerging markets and during low season.
Turespaña has weighted its promotional
work in 2006 according to trends in each
market’s independent and organised tourism
segments; it is stepping up direct activities
with end clients and working to build the
brand’s architecture around quality in its target markets, primarily the United Kingdom,
Germany and France.
Spain’s autonomous communities devote a large part of their
yearly budgets to promotion and advertising in Great Britain,
its number-one origin market. Some communities promote
themselves as integral destinations, others focus on certain
brands and tourist products, but all of them have the United
Kingdom in their sights.
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to a series of studies on origin markets,
the British market among them”, sources
from the region’s Ministry of Tourism told
HOSTELTUR. “We also hope to reinforce our
own brand while taking advantage of synergy with Spain’s brand”. Andalusia also
intends to “design a more efficient promotion strategy for Britain, as well use new,
more personal and direct promotional media”, added the sources and specified that
communications campaigns in the UK had
had over 27 million impacts in 2005.
A key market for Andalusia
The United Kingdom is Andalusia’s most
important origin market, which is why the
community is concentrating on promotion
in its first Master Marketing Plan, 20062008, “a long-term plan that encompasses
all our promotional efforts and sharper
knowledge of our markets, which has led
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HOSTELTUR prepared for them.
In 2006, the Community of Valencia, a destination that is more
and more popular with the British market, is investing 359,841 euros
on promotion in the United Kingdom and Ireland, 136,995 of which is
earmarked for attending fairs and 222,819 for sponsorships. Although
Aragon, on the other hand, does not break down its promotion budget
by market, it is devoting 916,000 euros to promotion abroad in 2006,
mainly at the WTM in London, the N.B.C.L.S. in Birmingham and STEPS
in London. Murcia, an emerging Spanish destination for the British,
allotted 400,000 euros on promotion in Great Britain this year, “basically on advertising campaigns and fam trips”. The Basque Country
focuses its promotion in the British market “on regularly attending
different fairs, e.g., STEPS and the WTM this year”, commented sources
from Turismo Vasco to HOSTELTUR, as well as through “direct activities
that target end clients in shopping centres and on the street, including
participation in the Regent Street Festival”. Press and travel agency fam
trips are another aspect to which they pay careful attention.
Britain is the Balearic Islands’ second largest market, behind Germany - although the UK leads in the islands of Ibiza and Menorca
- and accounts for 29.8% of all the archipelago’s incoming tourists. The
islands promote themselves in the British market “by putting our main
efforts into attending tourism trade fairs, presentations, workshops,
inverse promotion workshops (the kind of promotion that takes place
directly at a destination, in other words, in the Balearics themselves),
advertising campaigns, fam trips for the specialised press and other
activities, such as the Regent Street Festival last September”, affirmed
sources from the Ministry of Tourism.
Text: José Antonio Tamargo
holding its upcoming 2007 congress in Maspalomas, Gran Canaria.
Madrid as a cultural destination
“Greater product segmentation is extremely important in a market
such as the UK for the Community of Madrid and this will shape
our promotional policy in 2007”, sources from Turismo de Madrid,
the community’s tourism agency told HOSTELTUR and added that the
product it intends to promote in Great Britain is a combination of
cultural tourism with “fun” options, while acknowledging that culi-
nary and shopping tourism are the fastest growing modalities in the
British market.
To achieve its objectives, the Community of Madrid will be promoting
“activities in the British market that target mass audiences through
events conceived to reach end clients directly or through massive
coverage in the media” in 2007, including online campaigns and advertising on city buses, hoardings and in the press. “We attach great
importance to attending professional trade fairs such as the WTM and
STEPS”, added the sources.
Catalonia promotes itself as a sport and family
destination
Catalonia has set its sights on promoting its brands in foreign markets “by following a diversification and specialisation strategy. We
will continue to focus on our Sport Tourism Destination and Family
Tourism Destination brands, which distinguish Catalan municipalities
and tourist zones with specialised resources and top quality services,
affording our visitors a very special guarantee”, affirm sources from
Turisme de Catalunya, the regional tourism agency.
Spain’s autonomous communities focus on trade
fairs and fam trips
Aside from short-term campaigns conducted by Spain’s communities in the British market to advertise specific brands and products
or to promote themselves as specific destinations for different tourist
modalities, such as culture, golf, events, etc., priority is being laid on
attending general tourism trade fairs, such as the WTM, or specialised
trade shows in Great Britain. In fact, the communities earmark the
greatest share of their promotional budgets to that end. Although they
all carry out individual campaigns in the British market, the summary
below includes the communities that responded to the questionnaire
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The 2006 Regent Street Festival breaks new ground
Spain in the heart of London
The Festival may be dedicated to Spain again in the future
For the past seven years in
September, the Regent Street
Festival has celebrated the local
colour of that emblematic site
in London. 2006 was a turning
point in its history, since the
Festival was dedicated for the
first time to a country: Spain.
Dedicating the Regent Street Festival to
Spain in 2006 was possible thanks to an
agreement between the Spanish Tourist Office (STO) in London, Crown State, a firm that
administrates the assets of the British Crown
(which owns the buildings on Regent Street),
the local business association and Spain’s autonomous communities. “Organising an event
of this magnitude is not simple and requires a
great effort from all those involved”, affirmed
Ignacio Vasallo, director of the STO in London
and added that the Festival is a magnificent
example of “collaboration between the public
and private sectors”. But the efforts were well
worthwhile, to judge from its blazing success
with the public and the media.
On Sunday, September 3, 2006, London’s famous Regent Street was transformed into a typical Spanish street showcasing the most characteristic traditions and cultures of fourteen
Spanish autonomous communities. Catalonia
brought the Capgrossos team of “castellers”, or
human castle builders, from Mataró to create a human castle several storeys high. “We
hope to break through the image of sun and
sand tourism and highlight our culture, our
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most deeply-rooted traditions”, said Ignasi de
Delás, director of the Catalonia Tourism Consortium. Although the Community of Valencia
also promoted health, cultural, city, inland and
adventure tourism, it included sun and sand
and recreated a Benidorm-style beach in London with an artist making sand sculptures to
give the scene a more realistic touch. And of
course, gigantic paella was cooked.
The Balearic Islands captivated the English
with an eagerly awaited horse shown with
the famous horses from Menorca. Flamenco, golf, the beach and cuisine were featured
at the Andalusian pavilion, which attracted
large crowds to its fashion show of models
dressed in typical costumes. Madrid and Catalonia offered passers-by a chance to enjoy
their art and cultural tourism options without
ever leaving Regent Street or visiting the Prado
Museum by recreating the Plaza Mayor right
in the heart of London and staging theatrical
performances of famous works of art such as
Las Meninas and La Maja Vestida.
Performances by Asturian bagpipers and typical Basque folk dancers called dantzaris represented the emblematic “España Verde” brand of
the communities along the Cantabrian shores.
And of course, the Canary Islands brought their
famous Tenerife Carnival with them, which added
a note of colour and a driving beat. Murcia showcased its nautical sports on an artificial beach
and La Rioja promoted wine tourism and regaled
Regent Street with the bouquets of Spain’s finest
wine, while artisan wineskin makers, coopers and
typical patchwork blanket makers intrigued the
crowds. A trip on a virtual flying carpet offered
a bird’s eye view of Navarre and visitors could
take salsa classes at Castile-Leon’s stand, which
also created a go-kart track and displayed its
sport and rural tourism offer.
The experience may be repeated
“Spain’s participation in the Regent Street
Festival was a resounding success”, affirmed
Vasallo. “Indeed, from the point of view of the
public, attendance went far beyond even the
most optimistic expectations. We estimate that
over 500,000 people attended the fair”, he added
and went on to say that an average of 300,000
attended the event on average in previous years
when it was a purely local affair.
“Although this is the first time that Regent
Street has dedicated the Festival to a foreign
country, it was such a roaring success that
we are not ruling out the possibility of repeating this experience with Spain in the future”,
affirmed in the STO in London.
Spain to receive a double helping of ABTA
The Association of British
Travel Agents, ABTA, will be
holding its annual convention
between November 27 and 29
in Marbella, Malaga, the third
time Andalusia has hosted the
event, which consolidates the
region’s leading rank as one of
the UK’s favourite destinations.
Furthermore, Tenerife in Spain
has also been chosen as the
venue for next year’s event.
ABTA is the largest tour operator
and travel agency association in
the United Kingdom, with over
7,000 members that generate
revenue of 37 trillion euros
and handle 80% of all British
tourism.
For the past 40 years, ABTA has been holding an annual convention widely regarded
as the UK’s premier travel trade convention
and an excellent opportunity to network and
discuss current and future business trends.
The event was initially scheduled to be held
in Athens, Greece, but sources from the Association informed HOSTELTUR that the Athens
convention team ABTA had been dealing with
had left and that it wasn’t 100% satisfied
that all the required arrangements would be
in place.
The Association affirms that it often chooses Spain as its convention venue, since it is
the number-one holiday destination for UK
travellers. As for Marbella, ABTA indicates that
it is a lovely resort with great facilities, beautiful beaches and excellent hotels. “We already
held a convention there a few years ago and
knew Marbella would be able to provide what
we needed at fairly short notice”.
Furthermore, the Costa del Sol was the cradle of the holiday package boom in the 1960s
and remains very popular with UK tourists.
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«
Marbella is a lovely resort with great facilities,
beautiful beaches and excellent hotels»
Andalusia hosts the event for the
third time
Andalusia’s Minister of Tourism, Commerce and Sport, Paulino Plata, highlighted the
efforts made by the autonomous government
to bring this event to the region for the third
time - the first time was in 1978 in Torremolinos and the second in 1998 in Marbella.
The event will have a budget of one million
euros, 630,000 of which will be financed by
Andalusia’s regional government. The minister
referred to the British market as “strategic” for
the region, since it is its leading foreign origin
market, and 2,311,000 euros have been spent
in the UK on promotional activities within the
marketing plan. The event is expected to attract between 1,500 and 1,800 tourism professionals.
Last year’s convention took place in
Marrakech. One of its conclusions on that
occasion was that Great Britain saw an
86% leap in broadband internet service in
2005, which made it easy and convenient
to book trips and make reservations online.
ABTA members reported that 42% of its
clients booked their trips through online
agency websites. As for package holidays,
the Association emphasised the changes
they are undergoing to offer clients more
flexible options. On the other hand, they
considered that sustainable tourism has
become a necessity, rather than a voluntary act, and that agencies should provide
additional information to encourage caring
for destinations to make sure they remain
attractive for future generations.
New markets and types of tourism
under debate
For yet another year, the convention sessions will address the issue of sustainable
tourism and this year will also deal with the
stagnating volume of package holidays in the
British market and tourists’ changing habits,
an excellent chance to exchange ideas and
positions. 2006 has not been good to travel
agencies and so the Association is taking a
particularly close interest in these issues and
«
Costa del Sol was the cradle of the package
holiday boom in the 1960s and remains very
popular with UK tourists»
in analysing potential innovative business
strategies for penetrating new markets.
The sessions promise to be interesting. Sarah Montague, an anchor on BBC Radio 4’s
flagship Today Programme, will moderate the
Convention’s business sessions and be the first
female moderator to host the event since Angela Rippon in the mid-1970’s.
Stelios Haji-Iannou, founder of the Easy
Group will be interviewed by Independent Travel Editor, Simon Calder in ‘Stelios: The Story
So Far.’ Agents will be particularly interested
in Easy products such as easycruise, which
can be sold with commission.
Doug Richard will talk about the way business is changing and what people have to do
to remain successful in an increasingly compe-
titive marketplace in the session, ‘How to Win
in the Dragon’s Den’. Richard is best known for
being the American in the BBC’s Dragon’s Den,
but his business credentials come from setting
up and selling his first software venture in the
80s and his work as founder and Chairman
of Information Services for the Library House
company.
Furthermore, the Managing Director of
Mainstream Holidays at First Choice, Dermot
Blastland, will be a key speaker in a session
on climate change and the environment entitled, ‘Are We Really Spoiling the World?’
This session will look at the figures that have
been circulating and the allegations levelled
at the travel industry as a polluter. The session
aims to establish what the industry can and
AITO and ITT,
conventions in Spain
The Association of Independent Tour
Operators (AITO) has chosen Spain for
the fifth time as the venue for its annual
convention. The event will be held in Granada between November 16 to 19 and
200 representatives from independent
tour operators are expected to attend.
Gran Canaria will be hosting the Institute of Travel & Tourism (ITT) congress
between June 6 and 8, 2007. ITT is the only association for executives in the travel
agency and tourism industry.
should do at a time when climate change and
the environment are at the top of the news
agenda.
According to Keith Betton, ABTA Head of
Corporate Affairs “We already have a great
line-up of first class speakers who promise
to deliver indispensable advice and business
tips for ABTA Members.”
ABTA to pay a visit to the Canary archipelago in 2007
Tenerife has been selected as the venue
for ABTA’s 54th convention. Sources from
Turismo de Tenerife, the island’s tourism
agency, have told HOSTELTUR that hosting
the convention is a great opportunity for
promotion, as it was in 1997, when the
event was held there for the first time. The
results were so spectacular on that occasion
that ABTA’s executive committee decided
to repeat the experience every ten years,
the next time being in 2007. Over 2,300
delegates attended the 1997 convention,
a very large group of professionals from
18
what is by far the island’s number-one
origin market.
According to Turismo de Tenerife, that
event was the turning point in the relationship between the island and the British
market and the numbers back it up. This
second convention is expected to amaze
travel agents anew with a renovated destination that has expanded and improved its
offer and not stopped working on adapting
to demand. “ABTA delegates are going to
find a new Tenerife and they’re going to
like what they find”.
A sun and sand tourist destination that is successfully meeting the challenge to
diversify its offer
The Canary Islands: seven islands
and a paradise
The Canary Islands are a
destination that is reinforcing
its position both in and
outside Spain and not only in
the traditional sun and sand
segment. For this Spanish
autonomous community in
the outer reaches in Europe,
diversifying its tourism offer
is a challenge it is successfully
meeting through excellence
and promotion, using the
comparative advantages of
its mild climate and singular
topography and developing
infrastructures that allow it to
target more profitable segments
of quality tourism: health and
beauty, congresses and business,
nautical and golf tourism, to
name only a few.
The idyllic Canary archipelago is made up
of seven islands (Gran Canaria, Fuerteventura, Lanzarote, Tenerife, Las Palmas, Gomera
and Hierro) and six small barren islets (Alegranza, Graciosa, Montaña Clara, Roque del
Este, Roque del Oeste and Lobos) that cover
a total area of 7,446 square kilometres and is
populated by nearly two million people who
welcomed almost five times their number in
visitors last year, approximately 9.3 million
foreign tourists. In the eight first months of
this year, more than six million tourists, over
40% of whom are British, have come to the
islands, a market that has grown by 4.5%.
Each island is different and some people
feel their landscapes evoke representative
spots from all over the planet, giving rise to
its nickname, “Seven Islands, Seven Worlds”.
Located approximately 4° from the Tropic of
Cancer, yearly temperatures range between
17º and 27º C, so it is no wonder people say
20
The southern part of Gran Canaria, between Tarajalillo and Mogán, is the sunniest and driest part of the island.
it is always springtime there.
Its privileged climate, 1,114 kilometres of
coastline and 257 kilometres of beaches have
fated these isles to be a sun and sand destination par excellance. However, in addition to the
comparative advantages of the climate, which
allow year-round activities, natural qualities
and network of infrastructures, the Canary
Islands have decided to diversify its tourism
offer and promote it in several different markets by following a carefully conceived marketing plan and promotion strategy.
Total diversification
In addition to good connections, the Canary
Islands offer a select combination of infrastructures, services and leisure options that
makes them a very interesting destination.
Their tourism plans focus on promoting the
congress and incentives modality, in addition
to emerging segments within quality tourism
that can be combined with each other, such as
golf, wellness and nautical tourism.
As of January 2006, the islands had an accommodation offer of 156,859 hotel beds in
527 establishments and 247,406 extra-hotel
beds establishments in 2,403 extra-hotel establishments. There are eight congress halls
and other modern infrastructures include an
auditorium and fairgrounds equipped to host
large meetings, without overlooking conference halls, several of which are located in
hotels.
As for location, the archipelago is located
in the Atlantic Ocean, two and a half hours’
flight from the Iberian Peninsula and four from
Europe’s major capitals. Eight airports in all
service the islands, allowing frequent flights
to and from the Continent and sea links and
air shuttles between islands operate, as well.
There are a total of 41 ports, between sport,
fishing and marinas. Leisure options include
six casinos and several theme parks.
As for golf, each of the two Canary provinces boasts ten golf courses apiece, for a total
of twenty, and four more golf courses will
have been inaugurated before the end of the
year, with many others under development.
The mild climate and singular topography of
the islands allows courses with striking layouts and rounds to suit all levels of play to
be designed, most of which are near the sea.
The Canary sky
The beauty of the Canary Islands stretches from terra firma right up to the
skies: its clean atmosphere, low level of
pollution and spectacular views from any
point on the islands have made them an
international astronomical observation
point that is protected by the so-called
Law of the Sky and led to the installation
of Europe’s two most prestigious observatories: Roque de los Muchachos on the
island of La Palma and Teide on the island
of Tenerife.
Both observatories are located 2,400
meters above sea level over the thermal
inversion of tradewinds, which guarantees that the facilities are above the “sea
of clouds”, where a clean atmosphere
without turbulence exists, stabilised by
the ocean.
The location of the Canary Islands,
close to the equator and far from tropical storms, allows the entire northern
hemisphere’s and part of the southern
hemisphere’s sky to be observed.
D.R.
El Teide, a stratovolcano with a height of 3,718 metres above sea level, located in Tenerife, is the highest mountain
in Spain.
The quality of the archipelago’s offer is on par with the finest in the
world.
Furthermore, all the islands offer a broad array of shops, a wideranging and varied cuisine that fuses traditional Spanish dishes with
tropical delicacies that can only be found in the Canary Islands and
lively nightlife.
Activities and relaxation
The Canary destination is establishing itself in an important quality
segment: nautical tourism. Its clear blue waters teeming with marine
life and cool tradewinds make it possible to enjoy all kinds of water
sports and activities all year round.
Sailing in the company of whales and dolphins in the wild is a
very frequent sight for those who navigate Canary waters against a
background of spectacular coastal scenery with sparkly black volcanic
sand lining its coves, gigantic cliffs, enigmatic boulders, serene beaches,
interminable dunes and natural caves and pools. With its wide variety of
marine flora and fauna, its seabed opens up a polychromatic universe
for diving fans and is another objective of the increasingly diverse offer
the Canaries are beginning to promote on the Continent.
Deep-sea fishing is yet another option: the Atlantic in this zone
benefits from the Canary Islands’ cool currents and is particularly rich
in such highly-prized species as great blue marlin blue, specimens of
which have been found to weigh over 600 kilos.
Natural and cultural treasures
The archipelago has a network of spas and health and beauty centres, some in new luxury hotels, which employ the latest treatments
and sophisticated techniques to eliminate stress and improve health
and beauty. Thanks to their special geography and climate, the Cana22
Source: The Canary Islands Astrophysics Institute
ry Islands were selected as the venue of the International Astronaut
Recovery Centre, which is open to visitors.
Although still overshadowed by activities along its shores, the Canary
Islands boasts four National Parks, 141 protected natural spaces and
four Biosphere Reserves with 1,386 native and 540 endemic species,
to the delight of nature and rural tourism lovers.
This group of volcanic islands forms part of the biogeographical
region that English botanist and geologist Philip Baker Webb denominated a macronesia in the early part of the nineteenth century, a
planetary zone with special natural, geological and climate features
that have allowed species of flora to survive for million years as living
relics of the forests that used to cover a large part of Europe during
the Tertiary Age and that flourished in the vertex between temperate
and tropical zones, which is why the Greeks once called the Canaries
“The Fortunate Isles”.
Unique countryside in which to discover volcanoes, magical landscapes created by lava, jungle-like forests, vast pine groves, immense
dunes, coasts and mountains in protected spaces, thanks to their rich
biodiversity and numerous unique species such as dragon trees, sabine
pines and tower of jewel plants.
Ethnographic museums, parks, archaeological remains and art galleries document the islands’ origins, rich history and traditions, with
their surprising vestiges of the culture of the mythical Guanche people
and contemporary avant-garde creations.
The Canary Islands also have an ongoing programme for the arts
and theatre performances all year round, including exhibitions of a
diverse range of styles, theatre, photography and international film
and music festivals of all kinds.
Text: Diana Ramón
Tenerife has firmly established itself as a tourism destination in just ten years, thanks
to new products and infrastructures
One island and many ways to enjoy
tourism
Kingdom soon at the cost of a metropolitan
area call.
The actions promoted by Turismo de Tenerife, an organization in which the island’s
government, town councils and private sector collaborate to promote the island and
constantly improve the destination, have had
a great impact in most cases and address
a range of interesting issues, such as the
constant regeneration of tourist spaces, the
creation of new products and specialization
a whole range of complementary services
are also planned for the same zone. Herzog
& De Meuron also designed the Óscar Domínguez Institute of Contemporary Art and
Culture, a gallery-museum full of fascinating
attractions that will be opening its doors very
soon in the island’s capital.
And in just a few months, Santa Cruz and
La Laguna will be connected by a streetcar that will alleviate traffic in Tenerife’s
two main cities and open up new transport
Once again, Tenerife will be hosting the yearly convention of the
Association of British Travel Agencies (ABTA). The event is to take
place in 2007 and ten years will have gone by since that other
encounter in which over 2,300 professionals discovered new and
interesting facets of one of the United Kingdom’s favourite tourist
destinations. Almost one decade later, the island is preparing to
surprise its visitors once again with a renovated image, new product
and a wide range of features that make it clear that Tenerife never
stops moving forward.
ber of beds in five-star hotels has grown
by 120.5% since 1997 and the island now
offers a total of 7,991 beds in 15 worldclass hotels.
New tourism products
Tenerife hopes to surprise the British
tourism industry next year, when ABTA
holds its annual convention on the island
for the second time. The destination’s ace
in the sleeve is none other than the result of a continuous process of renovation
and adaptation to demand, which translates into remarkable infrastructures and a
tourism product that has grown in variety
and quality.
The figures speak for themselves: last year
the island received 1,834,000 tourists from
the United Kingdom, 79.2% of which were
repeat clients from at least one previous
trip. As for satisfaction, the British visitors
surveyed upon leaving the island when their
holidays were over gave the destination an
24
average rating of 7.77 points out of 10.
Attractive new features such as Tenerife’s
spectacular Auditorium in Santa Cruz, which
was designed by Santiago Calatrava, and
the magnificent Magma Art & Congresses
Convention Hall on Costa Adeje enhance the destination aesthetically as well as
structurally. However, innumerable actions
have been carried out or are underway and
many of them have been noticed by tourists,
despite their limited or even non-existent
visual impact.
Cutting-edge tourism information
One example of a cutting-edge project
is the creation of a complete tourist infor-
mation network, Infotén, made up of 21
different institutions that have now joined
forces to share tools and homogenise services, which has noticeably increased the quality of the island’s offer. The new network,
which was created two years ago, already
has a powerful extranet, which is extremely
important in locating data for those who
provide visitors with the information they
request when they are on the island.
Another of Infotén’s important resources
is Infoturismo Tenerife, a call centre staffed
by professional tourism information providers in different languages to attend to
tourists’ requests for information. The call
centre will be also available from the United
in the island’s different zones.
Thus, the island government, town councils in major tourism areas (Port de la Cruz,
Arona and Adeje) and the Ashotel Hotel Association have recently signed an agreement
to implement a large-scale initiative to plan
and launch actions to improve tourist spaces,
i.e., the renovation of hotels and apartments
and promote different actions that range
from restoring public places to applying new
municipal ordinances, including aesthetic
questions, among others.
In addition to this agreement, which is in
the early stages of implementation, other
major changes are constantly taking place
on the island, which will have an impact on
expanding the destination’s features. One
good example is the work that has already
been inaugurated in popular Plaza de España, right in the very heart of the capital,
Santa Cruz, where Swiss architects Herzog
& De Meuron are in charge of an enormous
remodelling project to open up the city to the
sea and endow it with new public spaces. A
new hotel, shopping areas, restaurants and
options. Santa Cruz has also reopened its
García Sanabria Park, a veritable green lung
complete with sculptures and lush botanical
gardens.
Puerto de la Cruz in northern Tenerife
is planning a marina that will add the finishing touch of colour to this enchanting
zone, which has changed considerably. The
recent re-opening of Lago Martiánez leisure
resort with its swimming pools and the city’s
casino is a good example. The building that
housed the old casino, Casino Taoro, will be
converted into a luxury hotel that will add
to this pioneer city’s first class accommodation offer.
Southern Tenerife has also seen major
changes. New Rafael Puig Avenue endows Arona and Adeje with new pedestrian
spaces for strolling, while the Magma Art
& Congresses Convention Hall, a singular,
striking building with a sculptural design and
suggestive shapes, considerably expands the
zone’s capacity to host large events.
The superior category hotel offer has also
experienced a boom recent years. The num-
The diversification and specialization
strategy developed in recent years has
produced a new offer with differentiated,
better-quality tourism products for special
and specific segments such as active outdoor leisure, golf and congresses, conventions
and incentive groups, without overlooking
the more specifically exclusive offer oriented around the Tenerife Select brand, which
is in growing demand all over Europe and,
therefore, in the British market as well.
As for its most exclusive offer, the latest
additions are La Plantación del Sur Hotel in
Costa Adeje and Royal Garden Villas next
to Golf Costa Adeje. La Plantación del Sur
is a hotel where the space has been used
to its full advantage and spacious areas
and exquisite colonial decoration prevail. Its
2,500-square-metre spa joins the island’s
already extensive quality health and wellness offer.
Royal Garden Villas proposes a new concept of five-star hotel. Located in the Costa
Adeje golf course resort, it blends exclusivity and independence with 28 luxuriously
appointed villas that boast all the services
of a first-class establishment.
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Travelling with children
For families, Tenerife has seen a differentiated offer
quickly evolve to meet the leisure and relaxation needs of
its visitors of all ages. Most hotels and apartment resorts
have mini clubs and activities, which are joined by lively
theme parks, such as the renowned Parrot Park in Puerto
de la Cruz, which has incorporated an impressive a killer
whale show brought from Sea World in Orlando this year
to join its popular sea lions, dolphins, penguins and papagayos, among others.
The PuebloChico theme park in La Orotava, which is also
in northern Tenerife, is a brand-new formula for fun and
culture. Its large-scale models recreate the most emblematic
buildings and spots in the Canary Islands and there are
representations of how the island’s native population, the
Guanche people, lived thousands of years ago.
In southern Tenerife, Parque Las Águilas is another excellent way to view wild animals and exhibitions featuring
birds of prey in surroundings that recreate an authentic
jungle.
Siam Park, Europe’s largest water park to open its doors next spring
Over 9,000 beds for wellness
tourism
The field of health and wellness tourism is booming in Tenerife and has become an excellent
option for holidays, both as the main reason
for visiting the island or as a complementary
alternative to other types of tourism.
Tenerife’s magnificent climate and natural
conditions allows tourists to enjoy the health
and wellness centres that can be found all over
the island and boasts 9,297 beds associated
with this type of tourism. Southern Tenerife is
the zone with the most health and well-being
establishments, which offers travellers the latest
trends at cutting-edge facilities.
Aequor Spa
Aequor Spa is located in Hotel Jardines de
Nivaria in southern Tenerife. It has over 260
square metres of jacuzzis, saunas, Turkish baths, cold-water pools and Biarritz baths, among
others.
Mare Nostrum Spa
Mare Nostrum Spa is a centre that specialises in thalassotherapy. Its 1,600-square metre
facilities have over 60 booths available, all under
the Mare Nostrum Resort brand in Playa de las
Américas.
Aqua Club Termal
Aqua Club Termal in Costa Adeje in southern
Tenerife is Europe’s most complete recreational thermal centre, with the Continent’s largest
dynamic swimming pool and over 300 jets for
lumbar, neck, feet and leg treatments, as well
as 24 hydromassage beds.
Centro de Medicina Natural Océano
Centro de Medicina Natural Océano is located in Punta del Hidalgo and has over 30 years
of experience in preventive health care and regenerative and rejuvenating therapies based on
the latest techniques and natural cosmetics.
El Club SPA La Quinta Park
Club Spa La Quinta Park offers the latest
novelties in an indoor water space with a large swimming pool and two gigantic jacuzzis
that feature multiple hydrotherapy jets and a
templarium, or relaxation zone, among other
features.
The numbers for what will be Europe’s largest water park
speak for themselves -50 million euros of investment, 185,000
square meters of facilities, 25 buildings constructed in Thailand,
gigantic attractions brought over from Canada, all of which
together use over three kilometres of fibreglass. Inspired by
the ancient kingdom of Siam and halfway between a themed
leisure park and a water park, this space is currently well into
the construction phase.
26
Imposing water attractions are beginning to appear in the midst
of what will be an enormous oriental garden, authentic engineering masterpieces that go far beyond large, familiar water slides. In
addition to these attractions, the jungle-like park will be equipped
with different restaurant options and bars with relaxing atmospheres
and chill out music in which to enjoy cocktails and a shopping area
connected by footbridges over the waters, which evokes the famous
lively floating markets on the outskirts of Bangkok.
Eutonos SPA
Eutonos Spa is part of Sheraton’s spectacular
La Caleta Resort (Adeje) and boasts modern, relaxing facilities. Eutonos proposes an interesting
combination of oriental traditions and western
knowledge and uses natural products.
Natural Thalasso
Natural Thalasso is a 500-square-metre
recreational thermal space with a waterfall,
hydromassage, microbubbles, water loungers,
saunas, massages and Vichy and fitness treatments, among others. This health and beauty
centre is located in Hotel La Siesta in Arona.
Riu Palace Body Love
Riu Palace Body Love is located at the Riu
Palace Hotel in Adeje and offers its guests physiotherapeutical treatments and massages to
get in shape and relax body and soul with the
aid of expert professionals.
Spa Atlantis
Spa Atlantis is located in the southern municipality of San Miguel and offers special revitalising programmes that improve muscle tone
and combat stress and cellulite.
SPA Hotel Europe Villa Cortés
Spa Hotel Europe Villa Cortés is an establishment that encompasses the concepts of urban
spa and thalassotherapy centre. Its 850-squaremetre centre in Playa de las Américas offers a
wide range of services and treatments.
Hotel Thalasso H10 Conquistador
Playa de las Américas is also home to Thalasso H10 Conquistador, which offers state-ofthe-art hydrotherapy and massage techniques
with quality products and an emphasis on personalised treatment.
The Oriental Spa Garden
The Oriental Spa Garden is exclusively for
guests of Hotel Botánico and has over 3,500
square metres of facilities with 22 single booths
and three private spas for couples.
Vitanova Spa &Wellness
Vitanova Spa & Wellness on Costa Adeje has
a salt water thermal circuit that offers detoxification and toning therapies and all kinds of
hydrotherapy, as well as the latest cosmetic
techniques and body treatments.
Hotel Spa Villalba
Hotel Spa Vallalba is an original alternative in
a natural mountain setting in Vilaflor, surrounded
by the striking pine groves of Corona Forestal
Nature Park, 1,600 metres above sea level.
A golf destination
And as for golf, Tenerife’s offer has evolved very quickly and there are now eight
magnificent courses on the island and one
more at less than an hour’s distance on the
neighbouring island of La Gomera. Tenerife’s
eight courses are challenging and varied,
featuring original layouts accentuated by
the island’s peculiar orography and its characteristically exotic vegetation. The most
recent additions are Abama Golf, in the
original layout, which occasionally makes
golfers play the ball over imposing cliffs and
the sea, close to showy bunkers of shiny black
volcanic sand.
Tenerife’s golf product also includes a topquality accommodation offer that provides
specialised golf services, such as storage
rooms for golf bags, shoe cleaning, green
fees and tee time reservations, transfers and
others.
exclusive resort of the same name in the
southern municipality of Guía de Isora, a
unique establishment in which the luxury
and detail prevail in all of its charming
nooks and crannies. Another new course
is Buenavista Golf in Buenavista del Norte
(Isla Baja), which was designed by Severiano
Ballesteros.
If anything distinguishes Tenerife’s golf
courses, it is their exotic surroundings and
Other interesting offers on the rise are
cuisine and active tourism. The island has developed a wide-ranging network of firms that
specialise in organizing all kinds of outdoor
activities: mountain climbing, paragliding,
kite surfing courses, wind surfing, surfing,
diving, cycle tourism or horseback riding
bareback are just a few ways to enjoy the
island’s mild climate and wealth of nature
any time of year.
27
Cultural, cinema, meetings and golf tourism are just a few of its many options
Andalusia segments its tourism offer
for the British market
Andalusia is the autonomous community with the
most inhabitants in Spain and the second largest in
terms of surface area. Its varied landscape, benign
climate, the world’s most famous folklore and
the friendly, fiery temperament of its people have
made it one of the most appealing holiday regions
in the country.
Its 3,000 hours of year-round sunshine and 836 kilometres of coastline
dotted with golden beaches and striking natural harbours have made
Andalusia a popular sun and sand destination, the only community in
Spain with shores both on the Atlantic Ocean - with its beaches of fine
sand and rough surf in Huelva and Cadiz - and on the Mediterranean Sea
from the Straits of Gibraltar to Almeria, with its warmer waters.
Nevertheless, Andalusia is searching for new products with which
to diversify its offer, although sun and sand tourism is still the most
popular segment of all and sector marketing experts predict it will
continue to be the stellar product for a long time to come. And for a
good reason: Andalusia’s general image as a tourism product is closely
linked to the sea and the sky.
But Andalusia is firmly committed to other products it has already
begun to promote for the year ahead. Among other strategies, it is
segmenting products to cater to diversity in demand from the British
market, the region’s number-one foreign origin source of tourists; in
2005, Andalusia welcomed 3.6 million very loyal British visitors (16% of
the national total), 20% of whom come back up to five times a year.
Andalusia is expecting to receive 30% more visitors in the next five
years, as a result of the boom in no frills airlines and foreign purchases
of real estate properties in the region, and is one of the communities
that will benefit most from the United Kingdom’s ongoing growth as
Spain’s main origin market. One of Andalusia’s objectives is to consolidate its position as the UK’s favourite destination on the Iberian
mainland.
Appealing products
Cultural tourism is one of Andalusia’s options and the second most
popular segment among inbound tourists. Andalusia’s cultural image
revolves around three provincial capitals - Seville, Granada and Cordoba - and outlying areas associated with historical heritage and the
region’s most typical offerings, bullfights and flamenco. Andalusia also
has a myriad of museums, museographic collections and world-famous
monuments, such as the Alhambra and Torre del Oro, and the most tours
related to art, typical customs, popular traditions and flamenco on offer.
Andalusia’s cultural tourism offer, which traditionally appeals most to
visitors from the UK, France and Germany, has recently been enhanced
with the inauguration of the Picasso Museum in Malaga.
28
The Alhambra, a world-famous monument in Andalusia.
Another option is film tourism, a product with strong appeal in the British
market, since many Britons select their destinations according to scenes
from their favourite films. The Andalusia Board of Tourism has already
created two itineraries: the first passes through the provinces of Cadiz,
Seville and Jaén, where the film Alatriste was filmed by director Agustín
Díaz Yanes and the second follows in the steps of the film El camino de los
ingleses, directed by Antonio Banderas against an Andalusian backdrop.
The nautical tourism product is especially interesting, as it maximises
profits from the sun and sand segment. Andalusia is the fourth-leading
community in the country in terms of number of ports and berths:
13,413. With 870 km of coastline between the Mediterranean Sea
and the Atlantic Ocean, 37 marinas, 13 nautical charter firms, 2 water
sports resorts and 177 sector-related businesses, it has a very complete,
top-quality platform for developing the segment.
Andalusia’s 15 congress halls seat up to 150,000 in 134 venues across
the ten meetings tourism destinations. 2004 saw a total of 1,169,000
business tourists, 78% of whom came other parts of the country and
the remainder from abroad, predominantly America, France and the
United Kingdom.
Joining congress facilities is the segment’s complementary offer,
such as its artistic and historical heritage (the Alhambra in Granada,
the Mezquita of Cordoba, the Alcázar and the Cathedral in Seville,
etc.), excellent tourism services (accommodations offer, travel agencies,
opc’s) and communication infrastructures (airports, AVE, motorways,
etc.), as well as a firm guarantee of high-quality general services for
the population (regulated health and safety services, etc.).
Lastly, language tourism deserves a mention, since Malaga is the
most popular place for learning Spanish in the country. The Andalusians’
warm and happy character helps tourists who come to study languages
make friends easily and immerse themselves in Spanish culture.
Text: Diana Ramón
Spain’s beaches
offers car parks, accommodation, restaurants and public telephones
within less than 500 metres.
Almost 8,000 kilometres of coastline
to suit all tastes
Spain’s shores are lapped by two seas and an ocean that complement its climate and guaranteeing its
visitors an infinite variety of breathtaking scenery. Costa Brava, Costa del Sol, Costa Verde, Costa ad Morte,
the Balearics and the Canaries are some of the areas along the Spanish coast. Lovers of sun and sand
tourism will find lots to enjoy in each one of these spots. Below is a brief selection of Spanish beaches in
different communities, just a sample of the wide variety our country can boast of.
Platja de Garbí, Cataluña
De Los Muertos, Andalusia
Located in the province of Almeria (Andalusia), De los Muertos beach is a cove with
limpid, turquoise-coloured waters. Its white sand is an exception in Almeria, where
sandy, brown and blackish terrain predominates. De los Muertos is in the province’s
northernmost area of Cabo de Gata-Níjar Nature Park. Despite its proximity to the
town of Carboneros, it is difficult to reach, which naturally rules out the possibility
of massive crowds. Surrounded by cliffs carved out by erosion, this 1,160-metrelong, 30 metre-wide beach is an idyllic setting like few others.
Area Brava, Galicia . Photograph: courtesy of Turgalicia.
Platja d’Alcudia, Mallorca
Platja d’Alcudia in northern Mallorca (the Balearic Islands) stretches out 3,400
metres long and 80 metres-wide. Behind it is a pine grove that extends parallel to
the sea, which can be crossed to reach the urban area. The beach offers all kinds
of nautical sports and has car parks, restaurants, a Red Cross unit and beach umbrellas and loungers for hire. The calm surf is an excellent complement to its fine
white sand.
Playas de Corralejo, Canarias
De Los Muertos (courtesy of the Patronato Provincial de Turismo de Almería)
Los Locos, Cantabria
Los Locos is a small, semi-urban beach, where the best waves for surfing in the
Autonomous Community of Cantabria can be found. It is located close to a lighthouse
and is very simple to reach, but visitors must nevertheless go down the steps that
line the cliff to reach the sand. Los Locos is so small that it practically disappears
at high tide and the milky colour of its fine sand can be appreciated when the tide
is out. It is famous for its clean waters and pleasant hiking trails in the mountains
sheltering round Los Locos are an added attraction.
Platja de Garbí, Cataluña
Because of the way they are shaped, the beaches in the town of
Corralejo, Fuerteventura (Canary Islands) are the ideal place for the
families. These beaches boast several bars and restaurants that provide
quiet and shade. There are many small reefs surrounding the beaches,
so children will enjoy playing there, but footwear is recommended, as
the stones are slippery. Experienced divers will enjoy the other types
of reefs. A nature park can be found on the outskirts of Corralejo and
several beaches lining the dunes, such as Flag Beach, offer kite surfing,
windsurf and other activities.
Platja d’Alcudia, Mallorca
Platja de Garbí in the town of Calella in Catalonia is a beach that has not only
earned the Q for Quality certification, but the Environmental Q for Quality as well.
Located on the Maresme coast, this beach measures 814 metres long and 72 metres
wide. A very popular area, it has a lifeguards and first aid on the spot. Located opposite the hotel zone, athletic visitors can take advantage of its two beach football
pitches, four volleyball courts and bicycle rides on the seafront promenade.
Playas de Corralejo, Canarias
Area Brava, Galicia
Area Brava beach is located between Punta Corveira and Punta de Alada in La
Ría de Aldán in the province of Pontevedra (Galicia). In a rustic setting, this coastal marine ecosystem is formed by a practically untouched system of dunes that
conserves its natural state intact. The beach has an anchorage zone for boats and
services are shared with sandy Arneles and Pinténs beaches. This 800-metre-long,
sheltered beach with fine sand is very popular during the summer season and also
30
With almost 8,000 kilometres of coastline, it is extremely difficult
to choose which beaches are the best. Every community lapped by
the waters of the Mediterranean Sea, the Bay of Biscay or the Atlantic Ocean has an infinite array of variegated choices: city, rural and
residential beaches that offer a variety of sports and a culinary offer
as different as the Spanish regions themselves.
Los Locos, Cantabria
31
Sport, cuisine and culture join spectacular beaches
The Balearic Islands are revamping
their option-filled offer
The Balearic Islands as a
destination has long been one of
the British market’s traditional
favourites. Tourism drives
their economy and accounts
for over 80% of the GNP,
the result of constant efforts
to improve the quality of its
product. Although a large part
of the Balearics is considered a
mature destination nowadays,
they have successfully proven
that their offer is as fresh as its
newer competitors’ and is framed
by professionalism and safety
within a European setting.
remodelling plan in the works to rejuvenate the zone by carrying out
approximately one hundred actions in the short, medium and long
term, the most ambitious project of a safe and stable destination
that matches these qualities with outstanding services. Health, safety, fire fighting and traffic services are reinforced between April and
October each year during peak season and the work accomplished
by the Tourism Police, whose numbers are growing every season,
deserves a special nod.
Another guarantee the Balearics can offer from this year on is
the Government’s quality certificate for holiday tourism housing
that meets minimum requirements, to ensure the wellbeing of their
occupants.
The archipelago’s classic option - sun and sand - are in perfect
health. The islands have added three new blue flags this summer,
for a total of 75 -59 for beaches and 16 for marinas - over 20 km
of beaches lapped by crystal-clear waters, which can be enjoyed
almost all year round, thanks to the multitude of activities available
within little more than a two-hour radius.
Easy air links
The Balearic Islands are only a few hours’ flight from their main
European markets, a distance made shorter by the abundant number
of low cost flights and supported by the demands of residential
tourism to a large extent. Excellent flight schedules have benefited
expanding airports and reform works are underway on existing
infrastructures. Palma de Mallorca’s airport has recently concluded
remodelling its departure zones and expanding the area reserved
for passengers waiting to board and has begun work to enlarge the
arrival zone with the addition of a new building. And Menorca’s
airport will be installing a new baggage inspection system and departure ramps as well as doubling the number of check-in counters.
All these improvements will make operations more efficient and
passengers more comfortable.
The many direct flights are an essential ally for business tourism
and so-called “city breaks”, two segments characterised by short
stays. The Balearics’ ample hotel sector has over 400,000 beds available to cater to this segment.
Balearic ports are also being remodelled. One major project aims
to expand port installations to make them easier for large cruise
The Balearic archipelago has been one of
Britons’ favourite destinations for decades.
Having rebounded from the slight decline
of the previous two years, numbers have
grown by almost 2% so far in 2006. The
Balearic Islands are working hard to retain
that market’s loyalty by offering diversity
and a commitment to quality.
These islands form part of the autonomous community with the most foreign residents in Spain, 15.75% of its population.
A warmly welcoming land, as revealed by
the Mallorca, Ibiza and Formentera Chamber
of Commerce’s first report on residential
tourism, which was published in September. The study concludes that 44% of all
visitors stay in apartments or houses that
either they and their families or friends own
or rented. More and more foreigners are
seduced by the region’s charms every year
and half of them settle in one of five municipalities: Calviá, Alcudia and Pollença in
Mallorca, and Santa Eulalia del Río and San
Josep de Sa Talaia in Ibiza.
As for the hotel sector, its efforts to renovate accommodation establishments will
benefit from a bed exchange network known
as a “beds bank”. Playa de Palma has a vast
32
33
On land and sea
NAUTICAL:
64 marinas
20,000 berths
Its 700 vessels makes it a leader in nautical
charters in the Mediterranean
CYCLE TOURISM:
Offer concentrated in approximated specialised 10 hotels
Heavily promoted in the smaller islands:
Ibiza’s 20 routes and Formentera’s 17 pass
through striking, little-known scenes of
beauty
ships to access and to reinforce its status as
a cruise line home base. In fact, the United
Kingdom is the primary origin market of
this product in the Balearics and 36.5% of
all cruise passengers who came ashore in
the islands in 2005 were British.
The islands ports are among the world’s
15 busiest cruise ports and welcomed 654
ships last year. Specific products are being
Winning over visitors’
palates
Foreigners are not always aware of
the islands’ culinary treasures and the
Mallorca Council has developed an initiative this summer to remedy the situation
and help visitors get to know the islands’
typical foods right in their own hotels,
supported by audiovisual material and
samples, and plans are in place to repeat
the campaign in the years ahead as well.
And the number of firms collaborating
with the 2006 issue of Agroturism de Bon
Gust (Gourmet Agrotourism) has risen to
72 in Mallorca, 8 in Menorca, 6 in Ibiza
and 2 in Formentera. These tours can be
enjoyed in organised groups or on one’s
own and 50,000 maps were distributed
to visitors at tourist information points,
hotels and car-hire firms.
Cuisine is also among the main allures
of the capital, Palma, a town that offers a
broad array of cultural activities 365 days
a year. The new tour around the shops
in Palma’s historic centre, which began
this spring, has injected new life into the
essence of the city’s traditions.
34
created for visitors who arrive on board
these large vessels, e.g., the taxi tour offered
by the Palma Town Hall, conceived to cover
the city’s main points of interest in just a
few hours for a flat fee.
A paradise for sport and nature
lovers
The newly reformed and expanded ports
will also benefit nautical tourism, a sport the
city aims to support by publishing its Guide
to Nautical Services in Palma this summer,
which is available in English. The pamphlet
contains information on 400 firms in the
sector and over 44 marinas along Mallorcan
shores.
Sport is one of the Balearic Islands’ most
appealing features. Cycle tourism is cons-
HIKING:
11 different trails in four islands
The latest event has been the publication
of a pamphlet entitled “Hiking through the
Other Mallorca” with 12 new trails for discovering the island’s best-kept secrets.
GOLF:
21 golf courses that undergo periodic
quality inspections.
Mallorca’s 17 courses, which can be found
all along its shores, make it possible to
play a range of different courses within a
very small radius.
tantly being promoted by improving signage
and new routes, which is also true of the
hiking trails that introduce visitors to the
breathtaking treasures of the archipelago’s
historic heritage and landscape.
Golf tourism deserves a special mention,
as the British market has boomed in recent
years, with growth of 30%. Three new golf
courses have been launched in Mallorca and
the twenty-first course, Son Quint Golf in
the municipality of Palma, is set to open in
2007. Palma is also home to the newly inaugurated Golf Park Puntiró, venue of the Jack
Nicklaus Golf School, where golf is taught
using state-of-the-art technology. Another
perk for Golf Park Puntiró members is they
have playing privileges at over 120 courses
all over the world, from China to the USA,
India and South Africa.
Mallorca: Serra de Tramuntana
the protected paradise
Photo: Lluís Valcaneras
In northern Mallorca, facing west, stand the
craggy cliffs, bucolic locales and shady forests
of the Serra de Tramuntana, a truly privileged spot in the largest of the Balearic Islands,
where the rustle of the wind and sound of
cowbells still evoke images from other times, a
wide array of memories and unique, unparallel
scenes that awaken sights and sounds intimately connected with the historical memory of
this island territory. The Serra de Tramuntana
kindles a feeling of authenticity that can only
emanate from the soil, from mythical places
where the men and women of Mallorca as
well as visitors to the island can search for
common roots, for a shared history stretching
down through time.
Yet the Serra de Tramuntana is a privileged
enclave from a natural, ecological and landscape perspective as well, an environmentally
valuable territory with a extensive range of
biodiversity. With the formal launch of the
process to turn a wide swath of the mountains
into a protected natural space, these lands
are making palpable progress towards their
consolidation as a protected bulwark against
an increasingly cosmopolitan and urban Mallorca. Now more than ever, it is a place with
an understanding of how to preserve its most
characteristic customs and traditions and safeguard its natural heritage while helping visitors
who, at times motivated by mere curiosity and
almost always moved by a desire to maintain closer contact with such extraordinary
36
beautiful nature, wish to discover this idyllic
enclave and the untouched spots praised by
Costa i Llobera.
Torrent de Pareis is undoubtedly one of the
most famous of the many points of interest
sheltering in the mountains and forests of the
Serra de Tramuntana. Formed by the confluence of two other torrents - Lluc and Gorg Blau
in S’Entreforc - it wends circuitously to Sa
Calobra along a winding route that delights
hikers yet poses a certain danger for improperly prepared tourists who innocently intend
to follow the torrent bed to the spot where it
in 1986 - the Mallorca Council
bought the property and turned
the houses into a magnificent
refuge.
empties into the sea at Sa Calobra. The history
of Torrent de Pareis is plagued with all sorts
of dramatic events, one of the most incredible
of which dates from the sixteenth and seventeenth centuries when Saracen pirates would
follow the tracks of the torrent bed to reach
Clot d’Albarca during their raids on the region.
More recently, the trails that smugglers used
in Torrent de Pareis can still be traced and
are reflected in the pass named after them.
Nowadays, Torrent de Pareis continues to be a
must for any visitor to the Serra de Tramuntana, in addition to a being a privileged enclave
for hikers and nature lovers in general.
On the island’s north coast,
where the mountains slide down
to meet the azure sea, travellers
can enjoy one of the zone’s most
emblematic sites, “S’Electricitat de
Sa Costera”, an old hydroelectric
power station that began operating in 1912 after a series of
vicissitudes. For half a century,
the Sa Costera power station supplied the village of Sóller and the
valley surrounding it with electricity, until it was definitively closed in 1962.
The plant was later abandoned, but interest
remained in the three buildings located on the
sea’s edge, anachronistic testimony to a time
devoured by progress and technological advances. The zone has now regained its popularity,
thanks to a project already nearing completion
to harness the major water resources in this
zone to supply the area around the Bay of
Palma with water.
Following along the Serra de Tramuntana
towards the capital city of Palma, we encounter
the property of La Trapa, the ruins of buildings
constructed by Trappist monks in the early
nineteenth century. These monks, who were
originally from France and reached Mallorca
in 1810 after fleeing that country during the
French Revolution, were assigned land in Vall
de Sant Josep, where the houses are located.
The property was auctioned off in 1853 to
Segismundo Morey. It has been managed by
Grup d’Ornitologia Balear (GOB)
and the Association of Friends of
La Trapa since 1980.
Another enchanting spot in
the Serra de Tramuntana is the
Torrent de Coanegra, whose its
name most likely derives from
the Latin cauda nigra (a great
black space), in reference to the
murky waters that used to pass
along the torrent bed in Antiquity, made dark from the major
coal industry along its shores.
Coanegra is a large underground
cavity measuring 44 metres high,
69 metres wide and 147 metres
long, with a singular mouth that measures 5
metres in diameter, which allows sunshine to
enter at certain times of day. Coanegra is an
extraordinary beautiful natural spot, lauded
in poems by Miquel Coast i Llobera, to whom
homage was paid in 1971 right at the mouthof
the channel.
This is only one part of our paradise, a mountain range where many mysteries still await
discovery by islanders and visitors alike.
Sa Calobra, one of the most popular spots in
Mallorca, sits at the mouth of Torrent de Pareis.
Its name in Arabic means “cobra” (in reference
to the serpentine shape of the torrent in its
final phase) and in ancient times it was the
scene of so many pirate raids that a defence
tower was built overlooking the cove in 1605
to warn villagers of approaching pirate ships.
The spot attracted the attention of smugglers
in the twentieth century before becoming one
of the island’s favourite tourist attractions.
Nestling in the heart of the mountains is the
Tossals Verds refuge, the first historical references to which date back to the late sixteenth
century. Agriculture, cane farming and exploiting pine and oak forests were the mainstay
of the Tossals Verds farmstead in olden days,
in addition to other crafts such as hunting,
using snow and, once again, smuggling, which
played an especially important role because
of the farm’s strategic location halfway between the plains of the Pla of Mallorca and
the coasts near Lluc, where illicit goods were
unloaded. Yet, Tossals Verds was never one
of most profitable farms in the municipality
of Escorca located in the heart of the Serra
de Tramuntana. Finally, twenty years ago WTM 2006 · November 2006
37
The 2007 America’s Cup Final
Around five continents for the final
challenge in Valencia
The host country of the 32nd
America’s Cup is the second
most popular tourism destination
in the world. Its attractive
combination of a privileged
climate, splendid beaches,
an extraordinary leisure and
cultural offer and modern, firstrate infrastructures makes Spain
the ideal country for attending
major sporting events or daring
to participate for oneself.
The America’s Cup is the oldest active trophy in international sport and its competitive
spirit sets it apart from other international
regattas. This spirit is reflected in the answer
to Queen Victoria’s question about the secondplace winner in the first regatta between British and American yachts, which took place
in the waters off the Isle of Wight in 1851:
“There is no second, your majesty.”
Nowadays, the competition is divided into
two stages: the Louis Vuitton Cup, which is
several days of match races (duels between
two boats) and fleet regattas (duels between
fleets) to determine who will challenge the
previous year’s winner for possession of the
prize (www.americascup.com).
The last America’s Cup in 2003, which took
place in Auckland, New Zealand, was won by
the Alinghi Team of Switzerland, who returned the Cup to Europe for the first time in
150 years. This year, ten challengers from five
continents are ready to challenge the Cup’s
defender in this order: BMW ORACLE RACING
(Record Challenger) from the United States,
+39 CHALLENGE from Italy, TEAM SHOSHOLOZA from South Africa, EMIRATES TEAM NEW
ZEALAND, MOON ROSSA CHALLENGE from
Italy, AREVA CHALLENGE from France, VICTORY
CHALLENGE from Sweden, DESAFIO ESPAÑOL
from Spain, LATIN MASCALZONE - CAPITALIA
TEAM, also from Italy, UNITED INTERNET TEAM
GERMANY and CHINA TEAM.
Located on Spain’s Mediterranean shores,
38
Valencia has been chosen to host the 32nd
America’s Cup. Its excellent waters for sailing,
creation of a base exclusively for the race, long
sea-faring tradition and the enormous organisational capacity of a very dynamic city make
Valencia the perfect place to hold the event for
the first time in Europe. The two regatta zones
are located less than 30 minutes from the base
and the challenges will be take place close to
the coast, to the delight of spectators. In addition to its splendid climate, the capital of the
Community of Valencia has exceptional hotel
accommodations and a wide array of cultural
choices, cuisine, shopping and nightlife.
Text: Diana Ramón
VELUX 5 Oceans
Velux 5 Oceans is the oldest and most prestigious solo round the world yacht race and
has been held every four years since 1982.
VELUX 5 Oceans is the longest, hardest challenge an athlete can face and will be even
more demanding in 2006: stages between ports will be longer, stopovers will be shorter
and there will be less time to prepare for the following stage. By the time it concludes, the
skippers will have covered 30,000 miles of ocean and met all the challenges nature has in
store for them alone.
Other major regattas next year are the 2007 Superyacht Cup from June 16 to 19, which
will also include New Zealand’s Millennium Cup, a world acclaimed event to take place in
Mallorca’s waters. The Flying Fifteen World Championship will also be based in Mallorca,
this time at the Royal Yacht Club in Pollença from June 3 to 16, 2007. The Gold Dragon Cup,
which is scheduled for April 9 to 15 in Palma de Mallorca, also deserves a special mention,
among other major events.
Text: Diana Ramón
www.spain.info
Estaciones Náuticas, a Spanish brand poised to conquer the British market
Active leisure from coast to coast
Surfing in the wake of an
enormous kite, good times on a
gigantic rubber banana boat or
fun on board a jet ski - getting
in the swim is fun at Spain’s
Estaciones Náuticas, a quality
brand that guarantees water
sports resorts with a range of
excellent services for sport and
sea activity lovers. An offer that
will be available in January at
the latest on an internet website
designed especially for tour
operators and international
agencies, but which end users
can also benefit from:
www.seaspain.info.
In response to the need to diversify and
palliate seasonality, Spain launched the Estaciones Náuticas brand for water sports resorts
early this year, a new tourism product that
combines water sport and accommodations
as its core elements.
There are now 19 of these new “leisure palaces” open all year round on Spanish shores;
they are transforming the traditional sun and
sand destination into a new concept in quality
tourism dedicated to one of the most active,
healthy and fun-filled kinds of sport - water
sport - which has become the product’s basic
component, instead of part of the complementary offer. Furthermore, the rest of the
destination’s offer - golf, horseback riding, restaurants, nightlife, etc. - adds to its appeal.
In short, Estaciones Náuticas is a product
that combines accommodations and water
sports along with a complementary offer
that includes other types of sport and cultural activities.
The Spanish Association of Water Sport
Resorts, a pre-existing organisation, is coordinating these 19 destinations set in the
choicest spots along the country’s coasts
and supervises, verifies and guarantees the
product’s quality, in other words, it is in charge
of managing the brand. The resorts themselves
create and market their products and sector
40
Paella
Sand
experts at each destination coordinate and
design the activities there.
Companies in surrounding areas have joined
Estaciónes Náuticas in offering a combination
product with signature features and enhanced
coherence and prestige that guarantees excellent facilities, better prices, careful planning
and quality service and equipment.
A network serving seven
communities
Most water sports resorts in the western
Mediterranean are framed by settings where
the shores come right up to meet forest-covered mountains, which makes for a coastline
of cliffs, coves and caves that alternate with
breathtaking beaches of fine, golden sand and
deep blue waters that are perfect for water
sports lovers.
In northeastern Spain, the Autonomous
Community of Catalonia has five water sports
resorts: Estartit, which includes the Medes
Islands and the Montgrí Mountains in the
heart of the Costa Brava; Palamós Calonge/
Sant Antoni, which is a consortium between
the municipalities of the same names; Santa
Susanna, in the centre of the Costa del Maresme in southern Barcelona; and Vilanova i la
Geltrú and Salou-Cambrils-Mont-Roig del
Camp/Miami-Platja on the Costa Daurada,
which encompasses four municipalities with
popular tourist areas.
The Community of Valencia is home to
Columbretes, which includes Costa de Azahar, the nature park of the same name and
Europe’s largest sea water spa; Marina Alta,
overlooked by two natural “guardians”, Montgó Park and Peñon de Ifach; and Bahía de
Altea, Alicante-El Campello and Santa Pola
along the 219 kilometres of coastline in the
heart of Costa Blanca.
Also in eastern Spain, this time in Murcia, is
the Mar Menor water sports resort, set in the
middle of two regional parks with protected
spaces, a marine reserve and two seas, the one
the resort is named after, whose salty, warm
waters lie inland, and the Mediterranean.
In southern Spain, Andalusia boasts Costa
Tropical between fields of tropical crops and
the Mediterranean and sheltered by the nearby
Sierra Nevada Mountains and Isla Cristina
in a forest setting with virtually untouched
beaches, ecologically valuable lagoons where
Sand
Sand
Sand
Sand
Explore stretches of our breathtaking coastlines.
Indulge yourself in our passion for cuisine. Smile! You are in Spain.
SPANISH TOURIST OFFICE PO BOX 4009 London W1A 6NB Tel. 020 7486 8077 Fax: 020 7486 8034
24 hour information and brochure request line: 08459 400 180
e-mail: [email protected]
www.spain.info/uk
www.spain.info
flamencos and storks breed and broad expanses of pine groves that are home to one of the
country’s few species of chameleon.
Rías Baixas water sports resort includes
sixteen ports in Galicia in northwestern Spain.
Legend has it that after Creation, God rested
His hand on one end of the earth and left
his fingerprints there: five rivers that are the
result of erosion caused by water and shifting
terrain. These ancient valleys were invaded by
the ocean millions of years ago, creating broad
salt-water natural spaces that have retained
a unique eco-system.
Asturias in northern Spain has the Gijón-Costa Verde water sports resort on the
Community’s central coast and Llanes on its
eastern coast with its chalky white rock and
the snowy peaks of the Picos de Europa Natural Park, as well as the immense natural barrier
formed by the Sierra del Cuera Mountains.
Llanes has been a Tourist Excellence Municipality since 1995.
Returning to the Mediterranean Sea, the
Balearic Islands are the sites of the Puerto de
Maó water sports resort and the entire coastal
zone in the municipalities of Mahon, Es Castell
and Sant Lluis, which boasts a magnificent
natural harbour that stretches out for almost
six kilometres, all on the island of Menorca.
In the vicinity is S’Albufera d’Es Grau Nature
Park, declared a Biosphere Reserve by Unesco
in 1993, and a wide array of coves, beaches
and sheltered caves that are perfect for diving;
Fornells, on a natural harbour some four kilometre long and two kilometres at its widest,
which has been classified an “inland sea” with
a series of cliffs and inlets that are natural
marvels; and Ciutadella in western Menorca,
which was the island’s capital before the British captured it and which still preserves a certain medieval air and a number of interesting
spots. The imprint of its past is still intact on
the island and the many archaeological sites
and ancestral monuments from its first settlers
are among the island’s most outstanding features. Its shores combine virgin beaches and
others with all kinds of services and sunken
ships, caverns and natural caves abound in the
depths of its waters. And on the island of Ibiza,
Santa Eulària des Riu offers a combination of
services on land and sea for visitors to enjoy:
crystal-clear waters that lap the coasts with
their breathtaking sea beds.
New members and water sports
resorts
Two new tourist areas are currently undergoing the auditing process prior to joining
the list of water sports resorts: Ribadeo in
Galicia and Sant Antoni de Portmany in Ibiza.
They will be presented next year at FITUR 2007,
Madrid’s tourism fair, after they have joined
the network.
Headway is also being made on the project
to incorporate inland water sports resorts into
the brand, so as to cover not only coastal areas,
but also activities and sports in rivers, marshes,
white waters and waterfalls - other types of
water options on the seas or in rivers that will
be part of Spain’s Estaciones Naúticas brand
with infrastructures that make it a quality
tourism product.
In the meantime, Estaciones Naúticas has
been launched on the market in England, Germany and France through promotional events
such as workshops, funtrips, press junkets and
fairs under the auspices of Tourspain. The Estaciones Naúticas product was presented a
few months ago and its new internet website, www.seaspain.info, a tool developed
for tour operators and end clients that will
be functional in December or early January,
was introduced to the English market at the
Southampton Boat Show. This website provides tour operators and travel agencies with a
special registry to access different products
and packages and end suppliers themselves
decide on the sales commission for the professional sector, which ranges between 7%
and 15%, according to case.
In addition to promotional activities, Spain
will also take advantage of the America’s Cup
in 2007 to offer package holidays for the British market that include accommodations,
water sport and complementary features for
five days, one week or two weeks at the resorts under Spain’s Estaciones Náuticas brand
through the new website and a number of
advertising campaigns.
Text: Diana Ramón
ESTACIONES NÁUTICAS
NAME
TELEPHONE FAX
Asociación Española de Estaciones Náuticas902 361489977 362 378
Estación Náutica de Alicante, El Campello y Santa Pola965 245 878
Estación Náutica Bahía de Altea902 195340965 844123
Estación Náutica Marina Alta966 422779965 780 957
Estación Náutica Maó971 368938971 352674
Estación Náutica Fornells971 158 430
Estación Náutica Ciutadella971 480 935
Estación Náutica de Santa Susanna93 767925093 7677006
Estación Náutica Vilanova i la Geltrú93 815451793 8152693
Estación Náutica Columbretes902 361 489 Estación Náutica Badia de Palamos i Calonge902 200 413
Estación Náutica de L’Estartit-Illes Medes972 758 659972 759 931
Estación Náutica Costa Tropical958 640 695
Estación Náutica Isla Cristina959 332 694
Estación Náutica del Mar Menor 902 171718968 171 901
Estación Náutica Gijón Costa Verde985 342252 985 342213 Estación Náutica de Llanes985 400 164985 401999
com
Estación Náutica Rías Baixas
607 253 582
Estación Náutica Salou-Cambrils-Mont-Roig/Miami Platja902 361724977 381709
Estación Náutica Santa Eularia971 330 555
42
E-MAIL
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
WEB
www.estacionesnauticas.info
www.estacionnautica.com
www.bahiadealtea.org
www.enmarinaalta.net
www.enmao.org
www.enfornells.org
www.enciutadella.org
www.stasusanna.org
www.vilanova.org
www.encolumbretes.com
www.estacionauticabadia.com
www.enestartit.com
www.en-costatropical.com
www.en-islacristina.com
www.enmarmenor.net
www.engijon.info
www.ayuntamientodellanes.
[email protected]
[email protected]
[email protected]
www.enriasbaixas.com
www.estacionautica.info
www.santaeularia.net
Community of Valencia and Region of Murcia
Levant: sun, beaches and much more
bring to mind the danger of corsair attacks
and that stand with the same calm solemnity
as they did in the days when buccaneers sailed
the seas looking to fill their ships to the brim
with booty.
Rural tourism: a developing
modality
Although sun and sand is Levant’s main
offer, there are many others as well. The
communities in this geographical zone have
set about diversifying as tourism destinations and are firmly committed to developing
other modalities, such as nautical tourism
(the subject of a report in this special issue
of HOSTELTUR).
Another pillar of its diversification policy
is rural tourism and according to Valencia’s
Minister of Tourism, Milagrosa Martínez, Levant “has a cultural and natural heritage that
makes it the ideal place for developing rural
tourism”. Ochres and blues that define the
Mediterranean spirit; yellows and greens that
render homage to an extensive, yet condensed
nature. Natural and sophisticated. Tradition
and nature make the Community of Valencia
a paradise for rural tourism lovers. Close to 20
nature parks and dozens of tourist attractions
to delight in on the interesting trails along the
Eastern Spain’s Levant, made up
of the Community of Valencia
and the Region of Murcia, which
are both located on the shores
of the Mediterranean, is one of
the most up-and-coming tourist
destinations, the country’s fifth
favourite. Sun and sand are its
main draw, yet world famous
tourist spots such as Benidorm
are not its only options.
Thanks to a coherent tourist
diversification policy, its offer
ranges far beyond that: golf,
meetings, rural tourism, health
tourism…
Community’s coastline and inland areas.
The minister believes that “both public institutions as well as the private sector must contribute to encouraging this type of tourism”,
to help this segment prosper as an alternative
to sun and sand. Among other policies her
ministry develops is the creation of a General
Direction for Rural Tourism “to take advantage
of the product’s potential” and the formulation
of a Rural Tourism Plan that enables sustainable development in these zones by promoting
tourism. The importance of this strategy can be
grasped in the light of the tenfold increase in
the number of rural tourism beds in the past
nine years, which have gone from 716 beds in
1996 to over 7,000 by the end of 2005, a boom
year that saw the number of overnight stays
rise by over 50.5% to surpass 100,000.
The Community of Valencia, the larger of
the two regions that make up the Levant,
has developed four brands to distinguish the
destinations its varied geography promotes:
Castellón-Costa Azahar, Valencia Terra i Mar,
Benidorm and Costa Blanca. The Levant’s most
popular beaches on Costa Blanca, Costa del
Azahar and Costa Cálida and the vast expanses
of sandy beach and secluded, sheltered coves in the Community of Valencia are among
Spain’s finest. Costa Blanca encompasses the
stretch of Mediterranean shore in the province of Alicante and is an outstanding example
of typical Mediterranean landscape. Options
abound in all these coastal spots, from bustling, cosmopolitan areas to those with a rural
air close to the sea. The generally mild and
varied climate has little rainfall and average
yearly temperatures of somewhat higher than
17ºC.
Costa del Azahar in Castellón, the southernmost province in the Community of Valencia, is a land of vivid contrasts thanks to its
unique geographical configuration in which
mountainous scenes are more common than
plains. Costa Cálida is a broad stretch of Murcian coastline where the mountains bring the
still desert terrain right up to the sea’s edge,
a horizon of oleander, prickly pear trees and
wild palmito surrounding watchtowers that
44
45
of visitors who balance their professional
work with free time by taking advantage of
the wide range of options at their disposal.
The Community of Valencia has become the
ideal place for internationally interesting fairs
and congresses. The new grounds in Valencia
and Castellón Costa Azahar, Alicante’s Congress Hall on the Costa Blanca and Benidorm’s
experience and its hotel capacity make the
Spanish Levant a meeting point for thousands
of professionals.
Fun and leisure
Health tourism: spectacular
growth
Another segment that both the Community of Valencia as well as Murcia have been
promoting in recent years is health tourism
and the offer in the Levant has soared from
2,400 beds in 1998 to over 15,000 beds today.
This leap has been greater in the health and
relaxation modality, essentially made up of
hotel establishments that boast wellness and
beauty treatments that have arisen in response to consumer’s growing concern for health,
which includes both preventive and wellness
aspects, as well as the need to disconnect from
today’s frantic pace of life, especially in cities.
This has secured hotels’ firm commitment to
a differentiating product that allows them to
capture other segments of the demand.
New thalassotherapy centre in
Murcia
ments (lymphatic drain massages as well as
other kinds and saunas) and beauty treatments
(peelings, hair removal and a variety of other
treatments). It also has two cafeterias, two
restaurants, a swimming pool for adults and
children, a salt water swimming pool, solarium,
children’s play park and courts for several different sports.
Meetings tourism on the shores
of the Mediterranean
Another modality that not only contributes
to diversification, but also to palliating seasonality is events tourism, which is in frank
expansion in the Community of Valencia.
Throughout the year, the area hosts a number of national and international fairs, as well
as congresses, seminars, meetings and business appointments that attract a multitude
Levant is becoming the European region
best leisure tourism destination. Water parks
and large theme parks make Costa Blanca,
Benidorm, Valencia and Castellón the ideal
destination for fun-filled and relaxing trips.
Emblematic projects, such as Terra Mítica in
Benidorm and the City of the Arts and Sciences
in Valencia, furnish an exclusive, yet appealing
offer not to be missed and one that will keep
continue to expand in the years ahead.
The Community of Valencia is home to
countless fiestas throughout the year that
stand out for their crowds, colour and spectacularity, a world-class tourist and cultural
attraction that features a variety of different
themes that combine religion, popular events
and history. The famous Fallas tower above
the more than one thousand fiestas, many
of which have been declared of national and
international tourist interest thanks to their
historical traditions, popular participation or
repercussion in the media. Fire, fireworks,
music, colour and showy display are essential
elements in the fiestas in the Community of
Valencia and very especially in the Fallas themselves, which have been held for hundreds of
years to be enjoyed in the streets alongside
neighbours and visitors.
San Pedro de Pinatar in Murcia is the site of
the new Patnia thalassotherapy centre, the first
of its kind to be entirely financed with public
funds in Spain, since Murcia’s Ministry of Tourism
provided 60% of the eight and a half million
euros invested and the San Pedro de Pinatar
Town Hall assumed the remaining 40%.
The new thalassotherapy centre is a 5,000square-metre resort with a three-storey building and gardens located in the Parque Regional de las Salinas, between the Mediterranean
Sea and the Mar Menor. It can accommodate
between 350 and 500 users per day, who
can choose between a wide range of services
such as hydrotherapy (including hydromassage, seawater jet showers, ultrasonic baths)
mud therapy (with salts to treat rheumatism
and mud baths), physiotherapy, fitness treat46
The launch of low cost carriers has forced tour operators to change their strategy
Closed package holidays are products
from the last century
«
63.6% of Spain’s inbound
tourists do not purchase package
holidays»
competing with carriers such as easyJet, but effectively unpackaging
its own product.
The growing online offer
Tour operators’ swift adaptation and ongoing efforts have not been
enough to keep their groups from going into the red. The plunge in
package sales is a fact all around the world, yet, it is not only the surge
of low cost carriers that has tour operators up against the ropes. Most
tourists buy low cost carrier tickets via the Internet and this tool has
also developed hardy travel sales channels, proof of which is the swift
proliferation of online travel agencies.
The European online travel industry was worth a staggering $34.5
billion in 2005, representing growth of 49% compared to 2004, according to eMarketer’s Online Travel Worldwide. Furthermore, in Amadeus’
survey of 2,000 UK holidaymakers, currently over half of them use
online travel agencies and slightly more than half of all business travel
is now booked via the web.
The market size is set to keep increasing, too – a Barclaycard Business Travel Survey estimated that by 2015, 70% of all travel will be
booked online.
At a time when most sales are
made over the phone and the
Internet and faced with the
launch of low cost carriers (LCC),
both tour operators and travel
agencies are sparing no efforts
to adapt to new technologies
in order to expand markets and
lower costs. Large tour operators
are firmly committed to online
sales and are focusing their work
on specific strategies and keeping
close watch on their investments
and expenses.
The dawn of the twenty-first century has
brought a major shift in tourist habits in its
wake, which is especially evident in the consolidation of the low cost carriers that have
changed the European aviation scene beyond
recognition. These airlines have opened up direct services between pairs of cities in the European Union previously not offered by legacy
airlines, forced established airlines and tour
operators to change their business models,
popularised regional airports by breathing
life into otherwise under-utilised airports
and changed the image of air travel forever.
According to the global travel and transport
information company OAG, the LCCs’ most significant achievement, especially in the EU, may
be that they have brought air travel within
easy reach of everyone across Europe.
The UK is the largest and most mature market for LCCs in Europe, followed by Germany
and Spain, which is now seeing the fastest
growth. France has no major LCC of its own,
for reasons that include Ryanair’s dominance,
its high-speed TGV rail network and a relatively
small market for Mediterranean flights compared to the more northerly sun-seeking markets
of Germany, Scandinavia and the UK.
But nothing seems to slow the spectacular progress of low-cost carriers throughout
48
Fewer package trips to Spain
Europe. OAG cites 40 LCCs throughout Europe,
several of which are now expanding outside
their home countries. Air Berlin has a growing
network in Spain and Ryanair and easyJet have
both established dominant positions by opening bases throughout Europe.
This boom was confirmed last August. The
United Kingdom is still Spain’s foremost origin
market, using August as a benchmark, since
it has the greatest demand in summer season. Data released by the Institute of Tourism
Studies (ITS) shows that 1.8 million foreigners
come to Spain on low cost carriers, 58.5%
of whom travelled on easyJet, Ryanair and
Air Berlin.
Passenger traffic to Spain from the UK accounted for 41.6% of all inbound tourists, the
equivalent of 764,000 passengers, 5% more
than last year.
Many companies, including heritage airlines,
have had to make changes in their tourismrelated operations as a result of low cost carriers’ strong performance. And not only have
legacy carriers had to deploy new business
models to cope with LCCs, tour operators in
markets such as Germany and the UK, where
they play a dominant role, have had to adapt
as well. Having saturated most city-to-city
routes, LCCs are now targeting resorts and
eating into tour operators’ market share.
Tour operators’ reactions
MyTravel (formerly Airtours) was the first of
the UK’s four major tour operators to react to
this trend, by setting up its own LCC, MyTravelLite. That brand - which operated only from
Birmingham – has now been scrapped due to
retrenchment at cash-strapped MyTravel, but
the biggest operator, Thomson (part of TUI UK)
is now taking major steps.
Its LCC subsidiary, Thomsonfly, started operations in 2004 from only one airport - Coventry, near Birmingham - which at that time had
no other scheduled operations. Flights from
Bournemouth commenced operations in 2005
and a new airport was developed from a former military airfield, Robin Hood Doncaster
Sheffield.
Thomson’s charter airline Britannia has
now adopted Thomsonfly branding, and since
summer 2006, TUI UK has been operating LCC
model services from 11 UK airports including
Gatwick and Luton.
The distinction between LCC and charter
services is now blurred, with predictions that
UK tour operators First Choice and Thomas
Cook will do something similar. Thomsonfly
has followed other LCCs by making accommodation, car hire and other ground services that can be booked through its website,
The number of British tourists in Spain grew 8% compared to the
previous year, according to data from Frontur. There were 1.9 million
inbound tourists from the United Kingdom, which accounted for 25.2%
of all tourists. 63.6% of all foreign visitors did not contract package
holidays, the equivalent of 4.8 million passengers, up 4.2% compared
to August 2005. On the other hand, the remaining 35.9% (2.7 million)
did buy package tours, up barely 1.4% compared to last year.
From January to August, the number of inbound tourists who had
not purchased package holidays was 9.8% or 25.8 million, which translates into a 3.4% yearly decline in Spain.
Lastly, the decline in demand for package holidays can also be
explained by the fact that many tour operator clients are already
familiar with the destination and can travel independently, not to
mention the boom in sales of second homes to the British at holiday
destinations.
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49
Uncertainty looms on the horizon for
tour operators in the coming year
British tour operators are cautious after
the poor year they suffered in 2006 and the
prospects for next year are not optimistic,
since the causes for declining sales are only
growing. The Director General of the Federation of Tour Operators (FTO), Andrew Cooper,
told HOSTELTUR that 2006 has generally been
a good year for British tour operators to Spain.
“The problems in Turkey during the year have
encouraged customers to opt for familiar and
safe destinations, which has benefited Spain.
There is no guarantee that the country will get
this benefit in 2007”, he continued.
Cooper affirms the continuance of the shift
in arrivals to Spain from package holidays to
passengers booking with low cost airlines. The
explosion of low cost airlines in Spain itself
will also affect this. It is difficult for traditional
operators to compete with the volumes and
50
«
No frills capacity and second home
ownership lead to an increase in arrivals to Spain»
prices offered by the likes of Ryanair and Easyjet, and therefore, traditional operators will at
best look to hold the size of their programmes
to current levels.
Nevertheless, the FTO estimates that the
total numbers of arrivals to Spain from the UK
will probably increase in 2007, compared to
2006, but this is driven by the no frills capacity,
coupled with the levels of second home ownership across this country. This will probably
result in a further fall in the total number of
hotel bed nights sold.
As for the sale of package holidays in
Spain, both Winter 2006/7 and Summer
2007 are in line with the overall market from
the UK, which is significantly down year on
year. Part of the reason for the decline is
an increasing trend towards booking much
later and therefore, total volumes may possibly recover later in the year. The Balearics
generally performed better in the package
market than the rest of Spain in 2006 and
this will probably also be the case in 2007,
concluded Cooper.
Turisme de Catalunya, a pioneer in creating a Family Tourism brand
Sport as a tourist product
Catalonia sets a premium on family
tourism
Catalonia is diversity: beaches
and mountains, rivers, lakes and
seas, great cosmopolitan cities
and small villages brimming
with history...within this great
holiday smorgasbord, the
beach continues to be the most
powerful draw, but new products
like sport and cultural tourism
are seducing more and more
travellers. These options help
palliate seasonality and create
differentiation and will be the
focus of the coming year’s
promotional efforts.
Turisme de Catalunya, the regional tourism
agency in the United Kingdom and Ireland,
is making strenuous efforts to publicise
Catalonia’s wide range of tourism products.
Sun and sand still rule the pack, but Britons’
long holiday stays make it possible for them
to combine the beach with many other activities. Particular efforts will be made this
upcoming year to promote family and sport
tourism.
Spain is the number-one destination for
European families and 60% of all tourists
who come to Catalonia every year are families
travelling with children, which is why the
Catalan authorities have decided to create
a product just for them. Catalonia is a European pioneer in creating a certified seal
of quality for destinations catering to family tourism, thanks to the development of
its Family Tourism Destination brand (FTD),
which “addresses the needs of today’s segmented tourism demands”, explains Turisme
de Catalunya.
Catering to family visitors
The FTD is a certificate that guarantees that
the zone in question is a destination that ca52
Another innovative selling point Turisme de Catalunya has to offer
is sport tourism, which differentiates trips motivated mainly by the
desire to enjoy individual or team sports.
The Sport Tourism Destination (STD) is a seal that recognises Catalan
municipalities and tourist zones distinguished by first-class specialised
services and resources for sport lovers.
In order to receive certification, municipalities must meet basic
requirements regarding sport facilities and services in general (accommodations and restaurants, among others) and certification is
not granted generically, but rather for specific sports. Six destinations
have obtained Catalonia’s STD seal to date.
Business trips, a growth segment
Business tourism is another one of Catalonia’s strong points
as a destination. More and more major companies select the
region, specifically the city of Barcelona, as the venue for their
large events, including the multinational insurance company
Allianz as well as the 2006 3GSM World Congress, among many
others.
The latest meeting of the Allianz Ex-Workers Club was held in
Poble Espanyol’s new 40,000 square metres of pedestrian areas,
more than 10 venue spaces, 11 restaurants and 62 businesses and
shops. At the same time, the city also hosted the largest event
ever celebrated at Barcelona’s Fairgrounds: the 2006 3GSM World
Congress.
Text: Laura Malone
ters to families, with an accommodation and
restaurant offer to suit their needs and a wide
variety of leisure and entertainment options.
There are four destinations with FTD certification at present: Salou, on the Costa Daurada in Tarragona (www.salou.org) and Calella
(www.calellaactiva.com), Santa Susana, (www.
stasusanna.org) and Pineda del Mar (www.pinedademaA.org), all on the Costa del Maresme
in Barcelona.
Other Catalan municipalities are also opting
for this brand and Calafell, on the Costa Daurada (www.calafell.org), is close to obtaining
the FTD seal. Other destinations in the certification process are Cambrils in Tarragona,
Palamós, Blanes and Tossa del Mar, all on the
Costa Brava in Gerona and, lastly, Malgrat del
Mar on the coast of Barcelona.
Certified Sport Tourism Destinations
DESTINATION
ZONE
Banyoles - Pla de l’Estany
Costa Brava
Castelló
d’Empúries - Empuriabrava Costa Brava
Val d’Aran
Lloret de Mar
Costa Brava
Sort
Pyrenees
La Seu d’Urgell Pyrenees
SPORT
rowing, cycling, rafting,
swimming and triathlon
CONTACT
www.esportiturisme.org
Skydiving and football
www.empuriabrava.com
Hiking and football
www.aran.org
Cycling, football, track
and group sports
www.lloret.org
White-water rafting,
football and group sports www.sort.ddl.net
BTT, football, white-water
rafting and group sports
www.laseu.org
53
Miquel Àngel Cusí, Director of the Turisme de Catalunya Promotion Centre in the
United Kingdom and Ireland
“Our clients are our best marketing tool”
Hotel solutions for
all kind of corporate needs.
Ideal for meetings and conventions from 4 to 1000 participants. Located in front of the Fira Barcelona-GV (M2).
The United Kingdom is Catalonia’s second largest
international market, only surpassed by France.
Sun and sand continue the most popular option,
but efforts to diversify the offer has successfully
changed tourists’ habits. Holidays on the coast are
now complemented by cultural, sport and culinary
activities. From his office in London, Miquel Àngel
Cusí works to pamper British visitors to maintain
their high loyalty rates.
Question: What does the British market mean to Catalan
tourism? What is the status of international tourism?
Answer: The United Kingdom is Catalonia’s second most important
foreign market (16% of all foreign tourists in Catalonia). Between 2
and 2.5 million British tourists visit Catalonia every year, with over 17
million overnight stays, and the average length of stay is 7.5 nights.
In the international context, Catalonia’s share of British tourism is
between 2% and 4%.
Q: How has the British market performed in 2006? Has it
grown compared to last year?
A: The numbers up to August are very positive for Catalonia, with
growth of 4.4%, compared to the same period of the previous year.
Q: What is it about Catalonia that most attracts the British?
What are their favourite zones?
A: The most popular product is evidently sun and sand, but thanks to
the offer’s diversification, tourists can arrange their own holidays with
cultural, culinary, sport or urban tourism activities, among others.
Q: Have their tastes evolved in recent years?
A: Both Catalonia’s offer as well as tourism demand have been
evolving towards specialisation. We work with different products that
cater to visitors’ needs, such as golf tourism, family tourism and cultural tourism, etc.. We are not an exclusively sun and sand destination,
although that modality is indeed very important. Inland options in the
Pyrenees and other places, which help palliate seasonality, also attract
thousands of visitors every year.
Q: What are loyalty rates like? Do tourists repeat trips to
Catalonia and do they go back to the same areas?
A: We have a very high degree of loyalty. Approximately three out of
every four tourists who visit us have already been to Catalonia, which
means that their experiences were positive and that they want to repeat
them. Our clients are our best marketing tool. However, they do not
always go back to the same places. When tourists come to Catalonia,
they discover how much there is to see and enjoy and so they do not
always choose the same zone, although they no doubt recommend
places to family and friends.
54
The best option for upper management meetings. Luxury and allure in the downtown of Barcelona.
Q: What promotional activities are scheduled for next year?
A: Once again, Turisme de Catalunya will take part in the United
Kingdom’s major tourism fairs, among them the World Travel Market
in London and Holiday World in Dublin, as well as in specialised shows,
including the Outdoor Show in Birmingham, the London Golf Show
and Destination, also in London. We will also continue to organise
product and destination presentations, workshops and promo trips
to help journalists and tour operators get to know the region and its
extensive tourism offer first hand.
Just right for incentives and corporative events with a special touch, in a unique atmosphere.
Q: Does Catalonia allocate a large budget to promotion in
Great Britain and is a large share of the budget earmarked for
promotion?
A: We have been stepping up our campaigns abroad for two years
now. In London in 2005, we launched a European campaign in coordination with the UNWTM with TV adverts and still advertising for
different cities and buses and the underground in that city circulate
with our advertising. As these high-impact promotional activities are
very costly, they are always carefully thought through. The British are
our second largest origin market, which is why Turisme de Catalunya’s
permanent promotion agency in London works all year round with
British professionals and is equipped with staff who specialise in promoting and marketing tourism.
Information and Bookings: Prestige Welcome T. +34 972 25 21 00 F. +34 972 25 21 01
www.prestigehotels.com [email protected]
Text: Laura Malone
Over 30% of all hotels have 4 or 5 stars
Spain’s hotel growth is distinguished
by its outstanding quality
Spanish chains are a guarantee of quality and
professionalism. Large hotel companies with
major international operations, such as Sol Meliá,
NH, Barceló and Riu, also dominate the domestic
market. There are close to 1,375,000 hotel beds
in Spain, almost 70% of which belong to three to
five-star hotels, a reflection of the premium the
Spanish sector places on quality.
According to data provided by the Spanish Tourism Hotel and Accommodation Federation (STHAF), there are over 7800 hotels operated
by 180 chains in all hotel categories, in addition to 9,249 hostels and
pensions.
The Spanish market is characterised by large number of hotel companies that completely dominate the market, hindering the entry of
international chains. American giants such as Starwood and Marriott
have already begun plans to expand in the country, although their
operations are still limited at this time.
The growth in number of beds in recent years has been spectacular
Spain’s hotel offer
Category
Number of hotels Number of beds
5 stars
145
46,890
4 stars
1,335
396,525
3 stars
2,579
500,808
2 stars
2,160
141,636
1 star
1,57270,447
Hostels and pensions9,249
218,507
TOTAL
1,374,813
SOURCE: Data supplied by STHAF
56
and has gone hand in hand with a premium set on quality. The Spanish hotel section has addressed competition from emerging markets
by modernising and raising their quality standards. State-of-the-art
design, spa equipment, beauty centres, business centuries with cutting-edge technology and meticulous interior design can be found in
almost all the country’s four and five-star hotels, and even three star
hotels are joining in.
1,400 new rooms have been opened so far this year just in Barcelona alone, a 7% increase in the total offer, according to data from
the latest report by MHI Turismo, a consultancy firm. The result is that
hotel business is booming.
Between January and August 2006, establishments in the cities of
Barcelona, Madrid, Valencia and Seville have boosted average occupancy and raised their room rates, which has allowed them to become
slightly more profitable, with growth in RevPAR that oscillated between
22% in Barcelona and Valencia and 12% and 9% in Seville and Madrid
respectively.
Text: Laura Malone
New hotels in Spain
Jardín Metropolitano, 4*+
Since november 2005, a large number of new hotels has been opened in Spain,
lots of them are still under construction. Find here a representative selection.
Quo Godoy, Villaviciosa de Odón, 4*+, 99 rooms (19 duplex, 1 junior
suite), meeting center, health- and wellnesscenter
AC La Finca, Pozuelo de Alarcón, 90 rooms (3 superior, 2 suites),
meeting rooms, fitnesscenter
Hesperia Hermosilla, 3*, 67 rooms
CATALONIA
Apsis Gran Ronda, Barcelona, 3*
Ámister, Barcelona, 4*, 59 rooms (5 privilege,
1 suite)
AC Palau de Bellavista, Girona, 5*, 73 rooms
(4 suites), fitness center, meeting room
High Tech Petit Palace Ópera Garden, Barcelona, 4*, 80 rooms (22 family rooms), historic
building
Barcelona Catedral, Barcelona, 80 rooms,
meeting rooms, cooking classes and wine
tasting
Renaissance Barcelona Airport, Barcelona,
259 rooms (209 deluxe, 50 elite), rooms for
events, fitness center, sports facilities
Catalonia Ramblas, Barcelona, 4*, 221 rooms,
art nouveau, spa, meeting rooms
Eurostars Anglí, 4*, 48 rooms, pool, meeting
rooms
La Pedrosa, Costa Brava, 6 rooms with antique
furniture
Confortel Auditori, Barcelona, 3* superior,
108 rooms, business-class-service
Vincci Soho, 169 rooms (24 executive rooms, 1 suite, 4 rooms for
Vincci Arena, Barcelona, 4*, 84 rooms,
meeting rooms, fitness center, spa, japanese
garden
Casanova, Barcelona, 4*, 126 rooms, rooms
for events
Class de Valls, Tarragona
i-hotel, 112 rooms (2 Suites, 6 Junior Suites), interactiv hotel
suites, 1 presidential suite, spa, fitness, conference center
Soho, Barcelona, 51 rooms, minimalistic
style
Spa Cala del Pi, Platja d’Aro, Girona, 5*, 40
rooms, 12 suites, spa, rooms for events
Husa Vallés, Castellarnau, Sabadell, 3*, 100
apartments (some for the disabled), business
center, conference facilities
Intercontinental-MedGroup, Molins de Rei
(Barcelona), 111 rooms
Granados 83, Barcelona, 4*, 81 rooms (4 superior), business center
Empordá Golf, Girona, 4*, 87 rooms, golf
course, spa, meeting room
the disabled)
High Tech Petit Palace Art Gallery, 61 rooms
Catalonia Las Cortes, 4*, 65 rooms (2 suites, 8 junior suites), meetings
rooms, 18th century building
Opening sOOn
Mandarin Oriental Barcelona, 144 rooms
(52 suites), spa, opening end of 2007
Husa Paseo del Arte, 4*, 260 rooms (13 suites, 6 rooms for the disabled), 2 rooms for events
Olympic Palace, Lloret de Mar (Girona), 4*,
168 rooms
Aparthotel Laura, 36 rooms with kitchen (1 suite)
AC Monte Real, Puerta del Hierro, 4*, 72 rooms (32 superior, 8 suites),
Petit Palace BCN, Barcelona, 3* plus, 68 rooms
APARTAMENTOS Y BUNGALOWS PARA TU ESTANCIA
EN GRAN CANARIA. CALIDAD Y DESCANSO
Petit Palace Museum, Barcelona, 4* plus,
70 rooms
Complejo Axioma, Sant Cugat, 4*, 90 rooms,
end 2008
Cala del Pi, Platja d’Aro (Girona), 5*, 52 rooms
(8 suites), meeting rooms, beauty and wellness
facilities
Habitat Sky Hotel & Restaurant, Barcelona,
5*, 265 rooms, 14 suites, end 2007
Zenit Barcelona, 4*, 71 rooms, meeting rooms
Grupo Liberty Gran Canaria
Tel: + 34 928 720 168 • Fax: +34 928 720 032
www.grupoliberty.com
e-mail: [email protected]
Gran Vía, Barcelona, 4*, 189 rooms, spring
2007
APARTAMENTS AND BUNGALOWS FOR YOUR STAY
IN GRAN CANARIA. QUALITY AND RELAX
Rafaelhoteles Glòries, Barcelona, 228 rooms,
meeting facilities, end 2008
54 Barceloneta, Barcelona, 3*, 28 rooms, former building of the guild of fishermen
Medinaceli, Barcelona, 4*, 44 rooms
Chic & Basic, Barcelona, 3*, 31 rooms, low
cost hotel
Express by Holiday Inn Girona, Express by
Holiday Inn Barcelona-Sant Cugat, opening
2007
Meliá Golf Vichy Catalan, Caldes de Malavella, Girona, 136 rooms, 8 duplex, 4 junior
MADRID
5
5
spa, business facilities, meetings rooms
Meninas, 4*, 37 rooms, building dates from 1870
Utopía, Cádiz, 4*, 16 rooms and suites
Rafaelhoteles Madrid Norte, Alcobendas, 4*, 145 rooms, 11 meeting
rooms
ANDALUSIA
Kris Princesa, La Carihuela, Torremolinos, 4*,
800 rooms and suites, fitness center
Crowne Plaza Estepona, 5*, 146 rooms, 32 junior suites, 6 duplex penthouse rooms, 1 presidential suite, spa, fitness center, meeting room
Zimbali Playa, Vera, Almería, 4*, 236 rooms,
arabian style
Coso Viejo, Antequera, 3*, 42 rooms, typical
andalusian „patio“
Vértice Aljarafe, Seville, 4*, 132 rooms, apartments, convention centre
Opening soon
Lola, Málaga, 4*, 50 rooms (suites, duplex),
american style
Barceló Jerez, Jerez de la Frontera, 4*, 53 rooms, former 19th century monastery, meeting
room
Bahía de Almuñécar, Almuñécar, Granada, 4*,
105 rooms (2 suites), spa, therapy-center
Barceló Isla Canela, Ayamonte, Huelva, 4*,
349 rooms
Molina Lario, Málaga, 4*, 103 rooms, rooms
for events
Villa del Duque, Jerez, 10 rooms, rooms for
events, in a former “bodega”
Confortel Calas de Conil, Cádiz, 4* 295 rooms (10 suites), spa
Córdoba Center, Cordoba, 4* plus, 416 beds,
meeting facilities, fitness center
Petit Palace San Bernardo, Madrid, 4*, 54 rooms, building early 20th
century
Colón Costa Ballena, Cádiz, 4*, 185 rooms,
8 majestic suites, 7 junior suites, meeting facilities
Petit Palace Plaza del Carmen, Madrid, 4*, 40 rooms
Express by Holiday Inn Madrid-Aeropuerto, 2007; Express by Holiday
Inn Madrid-Leganés, Express by Holiday Inn Madrid-Getafe, 2008
Al-Mihrab, Córdoba, 60 rooms, 19th century
palace
NH Victoria, Granada, 70 rooms (1 junior
suite, 3 rooms for the disabled)
Gallery Molina Lario, Málaga, 4*, 104
rooms
Oasis Isla Cristina, Huelva, 4*, 148 rooms
Vime Corregidor, Seville, 3*, 76 rooms
Opening soon
Finca La Media Lengua, Los Marines, Huelva,
12 apartments, meeting room
Alborán Golf, El Toyo, Almería, 4*, 100 rooms
(3 suites), meeting rooms, spa
Casa de los Guzmanes, Córdoba, 5*, 36 suites
(8 duplex, 1 imperial suite)
Ritz-Carlton Termas de Carratraca Hotel
& Spa, Málaga, 40 rooms, bath dating from
1700
Radisson SAS Marqués Resort & Spa, Mijas,
105 suites, spa, meeting rooms, golf facilities
Clement Nuevo Aeropuerto, Madrid Barajas, 4*, 76 rooms (12 junior
suites), meeting rooms, business center, 2008
Clement Coronales, 4*, 120 rooms, 2009
Barceló Torre Arias, Madrid, 4*, 108 rooms
Barceló Castilla Norte, 4*, 144 rooms, 2007
Rafaelhoteles, Alcalá de Henares, 4*, 132 rooms, meeting facilities,
end 2007
Selenza Thalasso-Wellness, Estepona, 4* plus, 89 rooms, thalasso
center
Kris Alcalá, Alcalá de Henares, 3*, 59 rooms
Abba Triana, Seville, 4*, 137 rooms (20 superior, 2 junior suites, 1
room for the disabled, 43 non smoking rooms), meeting rooms, fitness
center, spa
60
61
Westin Playa Macarenas, Almería, 199
rooms, 30 suites, 14 apartments, 13 villas, spa
BALEARIC ISLANDS
Barceló, Oviedo, 76 rooms
Maritim Beach Resort & Suites, Estepona,
4*, 151 rooms, spa, beauty center, 2008
Gran Hotel Son Juliá, Llucmajor, Mallorca,
24 rooms and suites, spa, wellness and fitness
center, 15th century building
Langrehotel, Langreo, 4*, 53 rooms (7 junior
suites, 1 suite), rooms for events, spa, fitness
center
Continental, Palma de Mallorca, 4*, 52
rooms, Tagungsräume, wellness facilities,
fitness center
NAVARRE
San Andrés, Málaga, 4*, 107 rooms, rooms
for events
Barceló Vialia Hotel, Málaga, 4*, 222 rooms,
former train station, spring 2007
Opening soon
Mirador de Montoro, Córdoba, 3*, 38
rooms
Las Arenas Balneario & Resort, Playa de la
Malvarrosa, 5*
Echegaray, Málaga, 4*, 75 rooms
Areca, Torrellano, Alicante, 4*, 72 rooms, spa,
fitness center, meeting rooms
Grill Málaga, 3*, 110 rooms
San Andrés, 4*, 107 rooms
Apartotel Beta Albufera, 4*, 97 rooms, fitness center
Elba Costa Ballena, Rota (Cádiz), 4*, 230
rooms, 2007
Barceló Valencia, 187 rooms, meeting facilities, spa
Blu, Almansa, 4*, 70 rooms, spa, wellness,
meeting facilities
Tierra, Biescas, 4*, 42 rooms
Las Arenas Balneario & Resort, Valencia, 5*,
253 rooms and suites, meeting facilities
Opening soon
Maciá Real de la Alhambra, Granada, 4*,
186 rooms, meeting facilities
Parador El Saler, Valencia, summer 2007
Prestige Lucena, Lucena, 4*, 158 rooms, wellness and meeting facilities
Sorolla Palace, Valencia, 5*, 270 rooms (11
junior suites, 1 presidential suite), meeting facilities, fitness center, business center, 2006
fall
Vincci Gran Mirador, 4*, 200 rooms, typical
andalusian “cortijo“
MURCIA
Nelva, 4*, 250 rooms, meeting rooms
Mar Menor Golf Resort & Spa, 5*, 64 rooms
(5 executive suites, 1 presidental suite, 1 royal
suite), spa, golf, fitness center, business center,
meetings rooms
Posadas de España, Cartagena, 98 rooms,
meeting room, fitness center, within commercial area Cartagena Plaza
Costa Narejos, 4*, 210 rooms, meeting facilities, fitness center, spa
VALENCIAN COMMUNITY
NH Alicante, Alicante, 4*, 100 rooms (5 junior suites), 5 meeting rooms, business center,
fitness center
AC Alicante, Alicante, 4*, 188 rooms (4 junior
suites, 1 suite), fitness center
62
Hilton Sa Torre, Llucmajor, Mallorca, 90
rooms (15 suites), meeting rooms, has its own
defense tower and church, 2007
Opening soon
Aparthotel Decimonónico, Palma de Mallorca,
4*, 22 rooms, 2007
CANTABRIA
Port Ciutadella, Menorca, 4*, 94 rooms (18
suites), meeting rooms, spa
Gran Hotel Balneario de Solares, 4*, 113
rooms (14 suites, 3 rooms for the disabled),
thermal treatments
ASTURIAS
GALICIA
Opening soon
Hilton Buenavista, Toledo, 5*, 115 rooms (2
suites), rooms for events, spa, fitness center,
former palace
La Perla, Pamplona, 5*, 50 rooms
Opening soon
Former University of Gijón, transformation
into hotel by end 2007
NH Obradoiro, Santiago de Compostela, 5*,
159 rooms (8 Suites), 5 meeting rooms, spa,
fitness center
Westin Las Colinas, Alicante, 140 rooms,
2008
Guadalpin Estepona Golf, Estepona, 5*, 200
suites, spa, 2008
Hotel & Spa Óleo Salud, Cazorla, Jaen, 4*, 40
rooms and junior suites, summer 2007
Palacio Eugenia de Montijo, Toledo, 5*, 40
rooms, fitness center, meeting room, former
royal palace
AC Zizur Mayor, 4*, 73 rooms (2 junior suites),
meeting rooms
Swiss Moraira, Moraira-Teuleda, Alicante,
33 rooms
Holiday Inn, Elche, Alicante, 4*, 90 rooms,
meeting rooms
Diamante Beach, Playa de Levante, 4*, 283
rooms (2 suites), rooms for events, spa
Marina d’Or Beach, Oropesa del Mar, Castellón, 3*, 51 rooms
Mar Menor Golf Resort & Spa, 64 rooms,
meeting facilities, golf course, spa
Raset, Denia, 3*, in the former building of the
fishermen guild
CASTILE-LA MANCHA
Westin Real de Faula Golf, Resort & Spa, 227
rooms (66 suites), Westin Convention Center
Plaza de Toros, Almadén, Ciudad Real, 23
rooms, 1 suite, 3 junior suites, former bull
fighting arena
AGH Masía de Lacy, Museros, 4*, 20 rooms,
spa, fitness center, spa, surrounded by olive
trees
Abba Castellón, Castellón, 4*, 130 rooms,
meeting rooms, fitness center
Hesperia Lucentum, Alicante, 4*, 169 rooms,
meeting rooms
Confortel Aqua, Valencia, 4*, 184 rooms, 8
suites
Confortel Aqua, Valencia, 3*, 135 rooms
63
Sheraton Fuerteventura Beach, Golf & Spa
Resort, Fuerteventura, 266 rooms (51 suites),
sports facilities, meeting rooms
Gran Hotel Roca Nivaria, Tenerife, 5*, 205
rooms, 87 family suites, sports facilities
Opening soon
NH Santa Cruz, Tenerife, 3*, 64 rooms, rooms
for events
Hotel Spa Oca Galatea, Sanxenxo (Rías
Baixas), 4*, 86 rooms (6 junior suites), spa,
rooms for events
ARAGON
AC Vila de Allariz, 4*, 39 rooms (1 suite),
meeting and business facilities
Meliá Alto Aragón, Huesca, 4*, 134 rooms,
presidential suite, skiing facilities, fitness center, meeting rooms
Vedra, Pontevedra, 2*, 34 rooms (2 rooms
for the disabled), wellness facilities, meeting
room
Hospedería del Castillo del Papa Luna, Villa
de Illueca (Zaragoza), 3*, 27 rooms (4 suites),
national monument
AC Palacio Universal, Vigo, 4*, 69 rooms (5
superior, 1 suite), business facilities, meeting
room, 19th century palace
Hotusa Plaza Delicias, Zaragoza, 3*, 70
rooms, businesscenter
Aguas Santas, Pantón, Lugo, 4*, 105 rooms,
golf course, historic bath, meeting rooms
Canary Islands
Barceló Jaca, Jaca (Huesca), 4*, 74 rooms,
golf course, skiing facilities
Opening soon
Hospedería de San Juan de la Peña, San Juan
de la Peña, 3*, 25 rooms, meeting rooms
Cascada, Zaragoza, 4* plus, 25 rooms, 1 suite,
19th century palace
CASTILE LEON
Eurostars Plaza Acueducto, Segovia, 4*, 72
rooms (3 junior suites), rooms for events
Partner Santa Ana, Ávila, 3*, 31 rooms, meeting room
Vico, Ávila, 2*, 34 rooms
NH Puerta de la Catedral, Salamanca, 4*, 37
rooms, historic building, meeting rooms
Eurostars Plaza Acueducto, Segovia, 4*, 72
rooms
Opening soon
Castillo de Curiel, Curiel de Duero (Valladolid),
4*, 24 rooms, meeting rooms, 10th century
castle
EXTREMADURA
Gran Hotel Aqualange, Alange, Bajadoz, 4*,
86 rooms, meeting room, next to the bath
Balneario de Alange
Las Gamitas, Almoharín, Cáceres, close to the
national park Monfragüe
Opening soon
Casa de Don Fernando, Cáceres, 3*, 38
rooms
LA RIOJA
Starwood Marqués de Riscal, Elciego, 43
rooms, spa with wine-therapy, convention
center, Frank Gehry design, in the „City of
the Wine“
Opening soon
Portales, Logroño, 3*, 48 rooms
Aparthotel Iberostar Fuerteventura Park,
Fuerteventura, 206 apartments, wellness and
conference center
La Plantación del Sur, Tenerife, 165 rooms,
25 junior suites, 1 royal suite, spa, golf and
meeting facilities
NH Bálago, Valladolid, 4*, 120 rooms (8 junior
suites), rooms for events
Eurostars León, León, 4*, 66 rooms, meeting
facilities, business center
Novotel Valladolid, Valladolid, 138 rooms
(2 suites, 3 rooms for the disabled), meeting
rooms
64
66
Country/State
BERLIN 51-53 ENTO. · 08014
BARCELONA
PARQUE EMP. LA FINCA. PO CLUB DEPORTIVO 1, EDIF. 17 · 28223
MADRID
RIBERA DEL LOIRA, 56-58 · 28042
MADRID
PZA. CARLOS TRIAS BERTRAN, 7 EDIF. SOLLUBE · 28020
MADRID
CTRA. ALCALA-UTRERA, KM. 2’5 · 41500
SEVILLA
PRINCIPTE DE VIANA, 17 · 28023
MADRID
AVDA. COPRINCEP DE GAULLE, 13
ANDORRA
SAN BARTOLOM, 24 · 07600
PALMA DE MALLORCA
CTRA. SAN JUAN TOMARES, KM. 1 · 41920
SEVILLA
FLUVIA, 4- 2º · 07009
ILLES BALEARS
SAGUNTO, 10º 3ª. APDO. CORREOS 2035 · 04004
ALMERIA
VISTA ALEGRE, 1 · 07015
ILLES BALEARS
AVDA. DIAGONAL, 523, BAJOS · 08029
BARCELONA
AVDA. CAPITAL NEGRETE, 49 · 07760
ILLES BALEARS
URB. SANTA CATALUÑA, S/N · 29200
MALAGA
ARAGON, 270-ENTLO 1º · 08007
AVDA. DEL MAR, 16 · 08398
BARCELONA
ESTORNELL, 1 · 07011
ILLES BALEARS
PRINCIPE,2 · 48001
BIZKAIA
PLAÇA PINTOR FORTUNY, 1 2º-2ª · 43201
TARRAGONA
JUAN BOSCH MILLANES, S/N · 35100
GRAN CANARIA
PASSEIG MARITIM, 106 · 17250
GIRONA
VIA AUGUSRA, 21-23 · 08006
BARCELONA
ROGER DE LLURIA, 16-18 · 08010
BARCELONA
ADA. DIPUTACION, 190-195 · 43850
PZA. MEDITERRANEO, 5 EDIF. NEPTUNO · 07014
ILLES BALEARS
AVDA. L’ AIGUERA, 15 BAJOS · 03502
ALICANTE
JOSE ROVER MOTTA, 27 · 07006
ILLES BALEARS
PSO. MARITIMO NEPTUNO, 62 · 46730
VALENCIA
PAISSOS CATALANS, S/N · 08014
BARCELONA
GAZTAMBIDE, 61 2º 2ª DCHA 2 · 28015
MADRID
CTRA. DE AVILA, KM 2.750 · 45005
SERRANO, 45- 2ª PLANTA · 28001
MADRID
GERONA, 39 · 03501
ALICANTE
BOSC DE QUEC, 2 · 43840
TARRAGONA
PASEO DE LA HABANA, 54- 2 DCHA ·28036
MADRID
AVDA. CONDE SALLENT, 10 · 07003
ILLES BALEARS
AVDA. DE ANDORRA, 18-20 · 43840
TARRAGONA
ALFREDO J.JONES, 40 · 35008
GRAN CANARIA
POSADA HERRERA, 3-8 · 33002
ASTURIAS
AVDA. 16 DE JULIO, 15 · 07009
ILLES BALEARS
URB. TORVISCAS, PARCELA, 9 · 38679
TENERIFE
PSO. PEREDA,32 ENTLO. IZDA. · 39004
CANTABRIA
PARQUE TECNOL. DE ASTURIAS, EDIF. CENTROELENA, 2 · 33428
ASTURIAS
CORCEGA, 323 · 08037
BARCELONA
PZA. LAS CATOLICA,6 · 18009
AVDA. PAU CASALS, 22 4º- 2ª · 08021
BARCELONA
EUROCENTRO, LOCAL 10 C/ CAPITULACIONES · 29620
MALAGA
BERLIN, 74 ENTO 1ª · 08029
BARCELONA
PSO CENTRAL, 2.URB PLAYA SERENA · 04740
ALMERIA
TURO BRUGUET, 2 · 08400
BARCELONA
PLAYA JANDIA, SN · 35626
ADA. DIAGONAL, 503 · 08029
RODRIGUEZ MARIN, 90 LC. B · 28016
MARBELLA, 30 · 07610
ILLES BALEARS
AVDA. DE BURGOS, 8-º PTA . 15 · 28036
MADRID
LOS ROBLES, APTS MASARU, URB LA PAZ · 38400 TENERIFE
SAN SALVADOR, SN. EL TABLERO · 35109
CANARIAS
D. RAMON DE LA CRUZ, 28 · 28001
CTRA. PALAMOS, KM 328 · 17253
GERONA
AVDA. DE LES ALEGRIES, 7 · 17310
GIRONA
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HOTELIER COMPANIES
Address
Company
19
78
47
2
1
3
7
3
1
6
500
5
4
8
1
13
6
3
4
1
6
3
4
5
2
14
4
123
9
9
9
5
10
3
26
28
10
3
5
4
9
9
2
45
46
8
20
60
9
4
3
4
90
7
3
13
10
4
4
81
11
Hotel
600
450
2215
2184
1430
551
2800
2592
3100
7937
4700
160
127
250
719
819
401
2000
5000
199
458
600
180
1045
3540
393
900
336
732
319
450
2488
484
6100
1367
31785
1200
2000
4000
1749
2500
1221
7366
2504
4195
4500
2050
800
4500
2844
204
620
6498
1000
3500
4500
1002
1000
555
3200
Beds
68
Address
PLAZA EUROPA, 2 · 43840
MALLORCA, 181 · 08036
VIA REY SANCHO, 11 · 07180
VALENCIA, 284 · 08007
PSO. DE GRACIA, 64 ENTLO. 1ª · 08007
FONCALADA, 10- 5º B · 33002
RIERA, 77 · 17310
C/ DEL PINS, Nº 15 · 07610
ALCALDE WATER PAETZMAN, S/N · 38679
RAMBLA CATALUNYA, 116 · 08008
EDEN CENTER-TRA. ALCUDIA-ARTÁ, KM. 25 · 07440
FRANCIA, Nº 8 · 38400
ALACALDE JOSE DEL RIO, Nº 2 · 36900
PZA. DE SANTIAGO, Nº 1 · 28320
SIERRA DE GUADARRAMA, S/N · 29620
RETIR, 1 · 07820
ALMIRANTE, Nº16 · 28004
RAMBLA CATALUNYA, 124 ATICO · 08008
ERCILLA, 37-39 · 48011
ALFONSO, XII, 36 BAJO · 28014
AVDA. S’ALBUFERA, 4 · 07458
LUXEMBURGO, 4. OFIC. 5 · 28224
POL. IND. PAE, PARCELA, 4 · 17251
AVDA. RAFAEL PUIG, 23 · 38660
PRINCESA, 58 · 08003
ARITJA, S/N URB. SA COMA · 07560
AVDA. DE ROMA, 2-4, PTA. 2 · 08014
DIAGONAL, 622 · 08021
URB. LAS FUENTES, S/N · 12579
RAMBLA JAUME I, 12-14 · 43850
AVDA. BME. DE ROSELLO, 18 · 07800
LOMADA TECINA, S/N PLAYA SANTIAGO LA GOMERA · 38811
AVDA. EL FUERTE, S/N · 29600
RIERA, 17310 · 17310
MARIA Y JOSE, S/N · 07440
AVDA. FDO. TARRAGO, 27 APDO. 26 · 07660
SOCRATES, 12 · 18002
AVDA. BRUSELAS, 16 · 38660
AVDA. RAMON FERREIRO, Nº 21 · 27002
PZA. SAN JUAN DE LA CRUZ, 7- 6º 7 · 28003
AMADEU, Nº 39 ENTLO · 08370
RAMBLETA PARE ALEGRE, 98 · 08224
CTRA. ARENAL-LLUCMAJOR, KM. 21.50 · 07620
LAS MARGARITAS, S/N · 35100
MARCONI, 16 · 08397
SEVERO OCHOA, 3 · 03500
CAMI DE MUNTANYA, 303 · 07199
EDF. COBLANCA, 5 BAJO-RINCON DE LOIX · 03503
ROQUE DEL ESTE, 1 · 35510
EDIF. OLYMPO, 28 1º · 38002
JOVARA, 350 · 08370
AGUSTIN DE FOXA, 32 · 28036
VIA LAIETANA, 23- 4º 1ª · 08003
CTRA. TOSSA SANT FELIU. KM. 5 · 17320
AVDA. DE PORTUGAL, 7 BAJO · 33207
MUELLE DE LAS PALMAS, 2 · 35003
AVENIDA DE TIRAJANA 32, EDIFICIO LIBERTY LOCAL 10 · 35290
CONCEPCION ARENAL, 20- 2ª · 35006
JENARO RIESTRA, 8 · 33500
GREMIO TONELEROS, 24 · 07009
PASEO DE LA MARINA, 212 · 08860
Company
CYE SALOU, SA
DANTE HOTELES
DELFIN HOTELS
DERBY HTOELS COLLECTION
DIAGONAL HOTELS
DOMUN HOTELES
DON JUAN GRUPO
DÓR HOTELS MANAGEMENT
DREAM PLACE HOTELS & RESORT
ECO HOTELES
EDEN HOTELS
EDEN PARQUE VACACIONAL
EGATUR
EGIDO HOTELES
EH HOTELES
EMSAHOTELS
ENTREMARES - H-MAS H
ENVERGURE/ LOUVRE HOTELS
ERCILLA HOTELES
ESPAHOTEL
ESPERANZA HOTLES
ESTANCIAS DE ESPAÑA
EUROMAR HOTELS
EUROPE HOTELS INTERNATIONAL
EUROSTARS HOTELS
EUROTOURS HOTELS
EXPO HOTELES & RESORT
FADERSON HOTELS
FANTASIA HOTELES
FG HOTELS
FIESTA HOTEL GROUP
FRED OLSEN
FUERTE HOTELES
GARBI HOTELES
GARDEN HOTELES Y APARTAMENTOS
GAVI MAR HOTELS
GESPRODISC, S.A.
GF HOTELS
GH PROMOTORA DE ALOJAMIENTOS LUCENSES
GHISA GESTION INTEGRAL HOTELERA
GHT HOTELS
GLOBAL INTERNATIONAL HOTELS
GLOBALIA HOTELES
GLORIA PALACE HOTELS
GOLDEN HOTELS
GRAN RESORT HOTELES
GREEN OASIS CLUBS & HOTELS
GRUPO CENTAURO
GRUPO FARIONES
GRUPO FEDOLA
GRUPO FLORIDA
GRUPO FOXA
GRUPO GARGALLO
GRUPO GIVEROLA
GRUPO HOTELERO CELUISMA
GRUPO IGRAMAR
GRUPO LIBERTY
GRUPO LOPESAN
GRUPO MOMTEMAR
GRUPO SOL MELIA
GRUPO SOTERAS
Country/State
TARRAGONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
ASTURIAS
GIRONA
ILLES BALEARS
TENERIFE
BARCELONA
ILLES BALEARS
TENERIFE
PONTEVEDRA
MADRID
MALAGA
ILLES BALEARS
MADRID
BARCELONA
BIZKAIA
MADRID
ILLES BALEARS
MADRID
GIRONA
ILLES BALEARS
BARCELONA
ILLES BALEARS
BARCELONA
BARCELONA
CASTELLON
TARRAGONA
ILLES BALEARS
GRAN CANARIA
MALAGA
GIRONA
ILLES BALEARS
ILLES BALEARS
GRANADA
TENERIFE
LUGO
MADRID
BARCELONA
BARCELONA
ILLES BALEARS
GRAN CANARIA
BARCELONA
ALICANTE
ILLES BALEARS
ALICANTE
GRAN CANARIA
GRAN CANARIA
BARCELONA
MADRID
BARCELONA
GIRONA
ASTURIAS
GRAN CANARIA
GRAN CANARIA
GRAN CANARIA
ASTURIAS
ILLES BALEARS
BARCELONA
Tel +34
E-mail
Web
977 38 86 68
[email protected]
www.cyesalou.com
93 323 22 54
[email protected]
www.dante-hoteles.com
933 668 800
[email protected]
www.delfinhotels.com
933 668 800
[email protected]
www.derbyhotels.com
93 488 33 44
[email protected]
www.diagonalhotels.com
985 275 151
[email protected]
www.diagonalhotels.com
972 36 57 010
[email protected]
www.donjuanhotels.com
971 28 04 50
[email protected]
www.dorhotels.com
922 71 72 30
[email protected]
www.dreamplacehotels.com
93 237 59 66
[email protected]
www.ecohoteles.com
971 890 898
[email protected]
www.eden-hotels.com
922 38 05 00
[email protected]
www.parquevacacionaleden.com
986 89 22 89
[email protected]
www.egaturhoteles.com
91 692 83 94
[email protected]
www.egidohoteles.com
952 058 693
[email protected]
www.eh.etursa.es
971 34 01 01
[email protected]
www.emsahotels.com
91 522 65 99
[email protected]
www.entremares.es
93 729 29 28
[email protected]
www.envergure.fr
94 470 57 00
[email protected]
www.hotelesercilla.com
91 369 73 80
[email protected]
www.espahotel.com
971 890 568
[email protected]
www.esperanzahoteles.com
91 34 54 141
[email protected]
www.estancias.com
972 652 363
[email protected]
www.euro-mar.com
922 75 71 94
[email protected]
www.europe-hotels.org
902 270 127
[email protected]
www.eurostarshotels.com
971 811 118
[email protected]
www.eurotourshotels.com
93 600 30 30
[email protected]
www.expogrupo.com
902 19 89 27
[email protected]
www.faderson.com
902 41 02 02
[email protected]
www.fantasia-hoteles.com
977 36 80 15
[email protected]
www.fghotels.com
971 31 38 11
[email protected]
www.fiestahotelgroup.com
922 62 82 00
[email protected]
www.jardin-tecina.es
902 34 34 10 [email protected]
www.fuertehotelescom
972 36 68 67
[email protected]
www.hotelesgarbi.com
971 86 10 86
[email protected]
www.gardenhotels.com
971 657 189
[email protected]
www.gavimar.com
958 20 98 61
[email protected]
www.gruporeino.com
902 23 05 00
[email protected]
www.gfhoteles.com
982 224 152
[email protected]
www.gh-hoteles.com
91 554 17 40
[email protected]
www.gihsa.es
93 766 20 72
[email protected]
www.ghthotels.com
93 733 33 00
[email protected]
www.hoteldoncandido.com
971 17 80 14
[email protected]
www.globalia-hotels.com
928 12 85 05
[email protected]
www.hotelgloriapalace.com
93 767 16 26
[email protected]
www.goldenhotels.com
96 681 35 30
www.flamingooteles.com
902 15 02 50
[email protected]
www.clubgreenoasis.com
96 683 01 44
[email protected]
www.grupo-centauro.com
928 51 01 75
[email protected]
www.grupofariones.com
922 151 499
[email protected]
www.grupofedola.com
93 769 18 00
[email protected]
www.grupoflorida.com
91 733 10 60
[email protected]
www.foxa.com
93 268 90 70
[email protected]
www.gargallohotels.es
972 34 00 00
[email protected]
www.giverola.es
985 34 38 05
[email protected]
www.celuisma.com
928 368 000
[email protected]
www.igramar.com
928 720 031
[email protected]
www.grupoliberty.com
928 30 32 50
[email protected]
www.grupolopesan.com
985 400 100
[email protected]
971 224 400
[email protected]
www.solmelia.com
936 651 900
[email protected]
www.grup-soteras.com
HOTELIER COMPANIES
3
6
3
7
3
16
3
6
4
7
4
1
1
5
2
2
4
7
5
5
5
56
7
7
35
4
9
2
4
4
40
1
6
6
15
9
2
3
3
4
9
2
14
2
6
1
2
4
4
3
3
4
17
2
9
5
13
25
2
328
4
Hotel
320
735
400
1100
744
1500
1460
1800
800
1700
1100
224
42
340
400
249
1000
850
835
290
821
3000
889
2000
3271
750
2625
57
900
480
12186
431
1335
2086
5454
705
55
1000
257
80
1656
170
1796
1680
5640
361
400
1200
617
951
808
447
2633
1210
2219
248
3000
8532
83
81282
323
Beds
70
Address
GRUPO VACANZA
AVDA. MEDITERRANEO, 44 LOCAL 6 · 03503
GRUPOTEL
CRTA. ARTA-PUERTO ALCUDIA, KM 21’5 · 07458
GSM HOTELES Y CHESS HOTELS
PASEO DE LA CASTELLANA, 173- 7º IZQ · 28010
GUITART HOTEL
CONSTANTI RIBALDELAIGUA, 7 · 17310
H.TOP HOTELS
RIERA D’EN JORDA, S/N · 08389
H10 HOTELS
NUMANCIA, 185, 1ª · 08034
H21/ CANTOBLANCO
CTRA. COLMENAR VIEJO, KM. 14’500 · 28049
HABITAT HOTELES
GALA PLACIDA, 1-3 · 08006
HACE HOTELES ANDALUCES CON ENCANTO
AVDA. DIPUTACION,M S/N · 11520
HCC HOTELS
SIPUTACION, 262-264 · 08007
HELIOS HOTELES
AVDA. FILIPINAS, 12 · 03503
HESPERIA
AVDA. MARE DE DEU DE BELBICHE, Nº 3 · 08907
HG HOTELES Y GESTION
LEON XIII, 23 · 08022
HIGH TECH HOTELS & RESORT
EGA, 5 · 28002
HIPOTELS
SÉSTANYOL’S, S/N · 07560
HLG HOT CITY PARK HOTELES
C/ LONDRES, 70 ESC. B 1º 1ª · 08036
HM HOTELS
JAUME III, 26 ENTLO. 2º H · 07012
HOLIDAY MAGIC HOTEL
AVDA. LAS FUENTES · 12579
HOLIDAY PARK HOTELS
GIVEROLA, 4-6 · 17320
HOSPEDERIAS REALES
FRAILES, 1 · 13320
HOSPES
VIA AUGUSTA, 21-23, 8º · 08006
HOSTURASA
CABRUÑANA, Nº 2 1º IZQ · 33402
HOTASA HOTELES
AVDA. GARCIA MORATOS, S/N EDIF. CHECK POINT · 29004
HOTEL ACTUAL
URB EVERLUZ, SN · 21100
HOTEL BAHIA DEL ESTE
AVDA. LLEVANT, 4 · 07560
HOTEL CAP NEGRET
CTRA. VALENCIA-ALICANTE, KM. 159 · 03590
HOTEL DON ANGEL
PASEO MARITIMO, S/N · 08398
HOTEL GRAN ISLA
AVDA. DEL GOLF, 1 · 07180
HOTEL ONIX
LLANÇA, 30 · 08015
HOTEL TRES
APUNTADORES, Nº 3 · 07012
HOTEL WESTIN PALACE MADRID / LE MERIDIEM
PLAZA DE LAS CORTES , 7 · 28014
HOTELERA ALFA, S.A
CTRA. CABO BLANCO, KM. 6.4 · 07609
HOTELERA POLLENSINA
C/ DE LES VELES, S/N · 07470
HOTELES DE CANTABRIA
FINCA LOS CUAREZOS, SN · 39195
HOTELES GLOBALES
C/ LAS SIRENAS, Nº 17 · 07181
HOTELES HILTON (BARCELONA)
AVDA. DIAGONAL, 589-591 · 08014
HOTELES MEDINA E HIJOS
FLORIDA, 7 · 03502
HOTELES POSEIDOM
AVDA. ESPERANTO, 9 · 03503
HOTENCO HOTELS
ANIMAS, 22 · 08370
HOTETUR
CTRA. LA VIEJA BUNYOLA, 47 EDIF. HOTETUR · 07009
HOTUSA
PRINCESA, 58 · 08003
HOVIMA APARTAHOTELS
PUEBLO CANARIO LOCAL, 404 · 38660
HUSA HOTELS
SABINO DE ARANA, 27 · 08028
HYATT REGENCY LA MANGA - HYATT INTERNATIONAL COMPLEJO LA MANGA · 30385
IBB HOTELS
D’ARTRUIX, 22-2º LOCAL · 07714
IBEROSTAR HOTELS & RESORT
BONAIRE, 26 ENTOL · 07012
IMH HOTELS
HERNAN CORTES, 41 · 07590
INSOTEL HOTEL GROUP
ARAGON, 71 · 07800
INTERGROUP HOTELES
MEDEZ NUÑEZ, 1-4º D · 41001
INTERTUR
AVDA. MEXICO, 4 · 07006
INTUR HOTELES
AVDA. FERRANDIS SALVADOR, 131 · BENICASIM
INTUROTEL
URB. CALA ESMERALDA, S/N · 07660
IR HOTELES
GUILLERMO DIAZ PLAJA, 4 · 07015
ISLANTILLA GOLF RESORT
PASEO BARRANCO DEL MORO, S/N · 21410
IZAN HOTELES
EMILIO CARRERE, 5 LOCAL 2 · 28015
JALE MONASTERIO HOTELES
VIRGEN DE LOS MILAGROS, 27 · 11500
JM HOTELES
CTRA. ALICANTE-CARTEGENA, KM. 17’200 · 03130
JS HOTELS
PASEO COLON, 88 · 07458
KEMPINSKI HOTELS
CTRA. CADIZ, KM. 159 · 29680
KEY HOTELS
VIA AUGUSTA, 95 · 43003
KRIS HOTELES
C/ ISLA DEL HIERRO, Nº 3 · 28700
Company
Country/State
MALAGA
ILLES BALEARS
MADRID
GIRONA
BARCELONA
BARCELONA
MADRID
BARCELONA
CADIZ
BARCELONA
ALICANTE
BARCELONA
BARCELONA
MADRID
ILLES BALEARS
BARCELONA
ILLES BALEARS
CASTELLON
GIRONA
CIUDAD REAL
BARCELONA
ASTURIAS
MALAGA
HUELVA
ILLES BALEARS
ALICANTE
BARCELONA
ILLES BALEARS
BARCELONA
ILLES BALEARS
MADRID
ILLES BALEARS
ILLES BALEARS
CANTABRIA
ILLES BALEARS
BARCELONA
ALICANTE
ALICANTE
BARCELONA
ILLES BALEARS
BARCELONA
TENERIFE
BARCELONA
MURCIA
MENORCA
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
SEVILLA
ILLES BALEARS
CASTELLON
ILLES BALEARS
ILLES BALEARS
HUELVA
MADRID
CADIZ
ALICANTE
ILLES BALEARS
MALAGA
TARRAGONA
MADRID
Tel +34
96 586 51 11
902 15 02 50
91 31 90 607
972 34 70 00
902 11 22 46
93 430 41 47
93 49 29 394
934 929 394
902 418 428
934 817 350
965 855 850
93 21 80 300
93 254 13 90
91 51 59 450
971 58 75 12
902 112 010
971 425 586
964 41 20 81
972 34 22 22
926 361 788
902 25 42 55
985 56 21 27
952 171 400
959 311 250
971 58 55 11
965 841 200
937 678 340
971 69 19 00
93 42 600 87
971 71 73 33
91 360 80 00
971 786 135
971 864 122
942 679 332
971 13 23 00
934 95 77 77
96 585 18 44
965 850 200
937 690 300
971 43 03 09
93 268 10 10
922 790 964
93 510 13 00
968 331 234
971 35 68 69
971 229 288
971 81 82 84
971 39 00 68
954 29 38 20
971 460 113
964 39 44 97
971 64 81 91
971 400 301
959 20 45 00
91 591 33 22
956 54 04 40
965 411 312
971 851 206
952 809 500
977 23 69 00
902 309 409
HOTELIER COMPANIES
E-mail
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Web
www.grupovacanza.com
www.clungreenoasis.com
www.gsmhoteles.es
www.guitarthotels.com
www.htophotels.com
www.h10.es
www.arturocantoblanco.com
www.habitathoteles.com
www.hace.es
www.hcchotels.es
www.hoteleshelios.com
www.hoteles-hesperia.es
www.grupohg.com
www.hthoteles.com
www.hipotels.com
www.hot-hlghotels.com
www.hmhotels.com
www.fantasia-hoteles.com
www.hotelesholidaypark.com
www.hosteriasreales.com
www.hospes.es
www.marquesdelamoral.com
www.hotasa.es
www.hotelespato.com
www.bahiadeleste.com
www.hotelcapnegret.com
www.hoteldonangel.com
www.granisla.com
www.hotelsonix.com
www.hoteltres.com
www.starguthotels.com
www.hdelta.es
www.hopusa.com
www.hotelesdecantabria.com
www.hotelesglobales.com
www.barcelona.hilton.com
www.medinahoteles.com
www.hotelesposeidom.es
www.hotenco.com
www.hotetur.com
www.hotusahotels.com
www.hovima-hotels.com
www.husa.es
www.lamangaregency.hyatt.com
www.ibbhotels.com
www.iberostar.com
www.ihmhotels.com
www.insotel.com
www.intergrouphoteles.com
www.intertur.es
www.intur.com
www.inturotel.com
www.irhoteles.net
www.islantillagolfresort.com
www.izanhoteles.es
www.jale.com
www.jmhoteles.com
www.jshotels.com
www.kempinski.com
www.key-hotels.com
www.krishoteles.com
7
33
155
11
15
40
6
5
5
6
4
52
9
25
25
14
5
4
4
5
7
3
8
2
1
1
2
6
2
1
1
1
14
3
47
2400
3
6
7
27
35
7
99
2
10
95
7
9
5
7
6
6
3
2
5
5
4
8
1
2
10
Hotel
900
5749
4000
3600
3753
11149
771
394
500
620
1000
7604
2230
2000
4695
3000
742
1000
208
300
356
60
2817
190
189
250
400
2500
120
41
457
288
900
207
9706
720000
465
1300
1384
6419
3271
1392
13639
369
980
28520
1350
5827
457
1200
900
1500
408
346
800
523
600
2176
200
150
750
Beds
72
Country/State
CARRIER D’EN SARRIA, Nº 2 EDIF. MARINA PLAZA · 03502
ALICANTE
VICTOR ANDRES BELAUNDE, 6 OFICINA, 3 · 28016
MADRID
C/ ARQUITECTO FRANCISCO CASAS, 18 · 07181
ILLES BALEARS
LOPE DE VEGA, 49 · 28014
MADRID
BELGICA, 54 · 38400
STA. CRUZ DE TENERIFE
GREMIO TINTOREROS, Nº 25 A · 07009
ILLES BALEARS
GRAN VIA DE COLON, 25 · 18001
GRANADA
AVDA. MARINA BAIXA, 23 · 03509
ALICANTE
AVDA. MARINA BAIXA, S/N · 03509
ALICANTE
PONIENTE, 15 · 17310
GIRONA
MOYANO, 8 · 12002
CASTELLON
GREMIO SUCRERS CANDELER, 18 · 07009
ILLES BALEARS
PASEO GRACIA, 53 · 08007
BARCELONA
AVDA. CASTILLA LA MANCHA, 3 · 45003
TOLEDO
AVDA. GENERAL MENDOZA, 1- 6º · 17002
GIRONA
AVDA. PAPA LUNAS, S/N · 12598
CASTELLON
TRAVESERA DE GRACIA, 18-20 3ª PLANTA · 08021
BARCELONA
C/ LA RIBERA DEL LOIRA 56 58 · 28042
MADRID
PASEO DE LA BARQUERA, S/N · 39540
CANTABRIA
DR. CELESTINO COBIELLA, S/N · 38400
GRAN CANARIA
ADA. RIUS Y TAULET, 1-3 · 08004
BARCELONA
BARQUILLO, 36 · 28004
MADRID
CLARA DE JESUS MONTERO, 24 · 41010
SEVILLA
C/ AZAFRAN, Nº 21 · 37001
SALAMANCA
LOS NIDOS, 23 · 29620
MALAGA
AVDA. 14-16 3º 2ª · 08750
BARCELONA
SANTA ENGRACIA, 120- 7ª EDIF. CENTRAL · 28003
MADRID
CTRA. GRAL. DEL SUR, KM. 44 · 35107
GRAN CANARIA
ALBACETE, 1 · 28027
MADRID
RAMBKA, 109 · 08002
BARCELONA
GOBELAS, 17- 2ª PLANTA- URB. LA FLORIDA · 28023
MADRID
AIOS, 4 NOALLA · 36990
PONTEVEDRA
JOSE ABASCAL, 56-5ª PLANTA · 28003
MADRID
GRAN VIA ASIMA, 4- 5ª PLANTA · 07009
ILLES BALEARS
URB. OLIVA NOVA · 46780
VALENCIA
ESTOCOLMO, 4 · 03503
ALICANTE
CAMINO SON CANALS, S/N · 07179
ILLES BALEARS
CASA JIMENEZ, S/N · 50004
ZARAGOZA
PASEO MALLORCA, 32 A ENTLO · 07012
ILLES BALEARS
JOSE MARIA PEMAN, 15-17 · 07160
ILLES BALEARS
REQUENA, 3 · 28013
MADRID
PZA. DE LA CONCORDIA, S/N · 28660
MADRID
EDIF. PLAYA HOTELES - AVDA. SABINAL, 341 · 04740
ALMERIA
GUANAPAY, 5 · 35510
GRAN CANARIA
CTRA. ALCUDIA-PTO POLLENSA, KM. 2 · 07400
ILLES BALEARS
PSO. DE LA SABICA, 40 · 18009
PZA. DE COMPOSTELA, 23-1º IZQ · 36201
PONTEVEDRA
JORGE JUAN, 9 · 28001
AVDA. NORD 45 URB. SNTA. MARGARITA · 17480
GIRONA
GRAN VIA DEL REY DON JUAN CARLOS, I, Nº 5 · 26002
LA RIOJA
ANTONIO GAUDI, 62 · 43203
TARRAGONA
C/DEL TER,27 1║B -POL.SON FUSTER · 07009
ILLES BALEARS
TRIUNFO,7 · 20007
GUIPUZKOA
AVDA. MAGNOLIA, 6 URB. SON FLORIANA · 07559
ILLES BALEARS
AVDA. ISLANTILLA, SN · 21449
MENDEZ ALVARO, 30 · 28045
MADRID
C/ GREMIO CIRUJANOS Y BARBEROS, Nº 48 3º B · 07009
ILLES BALEARS
MIRADOR, 3 · 03501
ALICANTE
BARRIO DE LA MAZA, 29 · 15004
EDIF. RIU CENTRE, LLAUD, S/N · 07610
ILLES BALEARS
NOU, 38 · 43340
TARRAGONA
LA MARIAN HOTELES
LEADING HOTELS
LINDNER HOTELS
LOPE DE VEGA HOTEL
LTI ESPAÑA
MAC HOTELS
MACIA HOTELES
MADITERRANEO SUR
MAGIC COSTA BLANCA
MARIA DEL MAR HOTELS
MARINA D’OR MARINA HOTELS
MARRIOTT HOTELS INTERNATIONAL
MAYORAL HOTELES
MED PLAYA CADENA HOTELERA
MEDITERRANEO HOTELES
MEDIUM HOTELES
MERCURE
MIRAMAR HOTELES
MM HOTELES
MODER HOTELS
MONARQUE HOTELES
MONTE HOTELS
MONTERREY
MS HOTELES
NATURA HOTELS
NH HOTELES
NORDOTEL
NOVOTEL
NUÑEZ Y NAVARRO HOTELS
OASIS HOTELS & RESORT
OCA HOTELS
OCCIDENTAL HOTELS & RESORT
OLA HOTELS
OLIVA NOVA GOLF
ONASOL HOTELS
ORIENT ESPRESS HOTELS
PALAFOX HOTELS
PALIA HOTELS
PALMIRA HOTELS
PARADORES DE TURISMO
PARTNET HOTELS
PLAYA SENATOR
PLAYAS DEL SUR
POLLENTIACLUB RESORT
PORCEL HOTELES
PORTUGALICIA
POSADAS DE ESPAÑA
PRESTIGE HOTELS
PRETUR
PRINCESS HOTELS
PRINSOTEL
PROHOGUI-PROMOTORA HOTELERA GUIPUZCOANA
PROTUR HOTELS
PUERTO ANTILLA GRAND HOTEL
RAFAEL HOTELES RESORT HOTELS
RH HOTELS
RIAZOR CORUÑA HOTEL
RIU HOTELS
ROC BLANC GRUPO
Tel +34
E-mail
96 585 69 65
[email protected]
91 559 17 50
[email protected]
971 70 77 77 [email protected]
91 36 00 011
[email protected]
922 381 450
[email protected]
971 010 930
[email protected]
958 28 58 06
[email protected]
96 58 54 712
[email protected]
965 851 121
[email protected]
972 36 44 37
[email protected]
964 72 32 42
[email protected]
971 46 56 11
[email protected]
93 272 14 07
[email protected]
925 21 60 00
[email protected]
972 20 52 12
[email protected]
964 48 12 12
[email protected]
932 096 640
[email protected]
91 724 76 29
[email protected]
942 71 00 75
[email protected]
922 372 460
[email protected]
93 426 22 23
[email protected]
91 308 46 10
[email protected]
954 085 000
[email protected]
923 213 500
952 370 750
[email protected]
936 801 600
[email protected]
91 451 97 18
[email protected]
928 15 71 70
[email protected]
91 724 76 00
[email protected]
902 011 711
[email protected]
91 372 89 39
[email protected]
986 80 67 02
[email protected]
91 39 59 700
[email protected]
971 432 202
[email protected]
96 285 76 00
[email protected]
966 803 232
[email protected]
97163 90 11
[email protected]
976 23 77 00
[email protected]
971 2142 71
[email protected]
971 68 72 47
[email protected]
91 51 66 700
[email protected]
91 632 35 20
[email protected]
950 62 71 60
[email protected]
928 51 39 50
[email protected]
971 54 69 96
[email protected]
958 22 55 75
[email protected]
986 44 32 72
[email protected]
91 577 17 35
[email protected]
902 200 414
[email protected]
94 127 06 38
[email protected]
977 318 959
[email protected]
971 70 60 71
[email protected]
943 46 11 50
[email protected]
971 587 520
[email protected]
959 62 51 00
[email protected]
91 468 81 00
[email protected]
971 43 64 33
[email protected]
96 585 30 40
[email protected]
981 25 34 00
[email protected]
971 74 30 30
[email protected]
977 81 40 00
[email protected]
HOTELIER COMPANIES
Address
Company
Web
www.lamarinaempresas.net
www.lhw.com
www.lindnerhotels.com
www.hotellopedevega.com
www.lti.de
www.mac-hotels.com
www.maciahoteles.com
www.medsur-hoteles.com
www.hoteles-costablanca.com
www.hotelmariadelmar.net
www.marinador.com
www.marina-hotels.com
www.marriot.com
www.hotelesmayoral.com
www.medplaya.com
www.hotelesmediterraneo.com
www.mediumhoteles.com
www.accorhotels.com
www.hotelesmiramar.com
www.puertopalace.com
www.fira-palace.com
www.monarquehoteles.es
www.hotelesmonte.com
www.hotelmonterreysalamanca.com
www.mshoteles.com
www.grupo-natura.com
www.nh-hotels.com
www.nordotel.com
www.novotel.com
www.nnhotels.com
www.hotelesoasis.com
www.ocahotels.com
www.occidental-hoteles.com
www.olahotels.com
www.olivanovahotel.com
www.onasol.es
www.hotel-laresidencia.com
www.palafoxhoteles.com
www.europalia.es
www.palmirahotels.com
www.parador.es
www.partner-hotels.com
www.playasenator.com
www.clubcontiki.com
www.clubpollentia.com
www.hotelesporcel.com
www.portugalicia.org
www.posadasdeespana.com
www.prestigehotels.com
www.pretur.com
www.princess-hotels.com
www.prinsotel.com
www.hotel-europa.com
www.proturhotels.com
www.puertoantilla.com
www.rafaelhoteles.com
www.resorthoteles.com
www.hotelesrh.com
www.riazorhotel.com
www.riu.com
www.rocblanchotels.com
2
450
21
3
4
7
5
5
10
1
5
10
3
2
12
2
7
750
2
1
1
8
5
1
5
400
262
8
409
9
10
17
51
9
1
10
1
3
5
5
91
24
27
2
1
4
6
4
8
5
24
6
4
14
1
8
2
9
1
110
1
Hotel
432
90000
4200
123
289
3200
825
1330
1500
323
1500
3825
400
187
6069
400
237
187500
36
290
276
2000
626
142
1400
28000
38054
1500
61350
873
3939
1500
14912
1439
242
1986
59
600
951
700
5000
2500
6307
126
508
860
756
344
2310
800
9300
1800
240
3112
400
1045
300
1975
346
36255
214
Beds
74
ENRIC ALZAMORA,6-8º-3ª · 07002
AVDA. PAU CASALS, 8-10 · 17310
GIRONA
AVDA. CARLOTA ALESSANDRI, 18 · 29620
AVDA. FORT DE L’ EAU,96-2ºA · 07701
MENORCA
MARIANO CUESTA, 2 LOCAL · 28250
MADRID
SON JORDI, 4 · 07560
PALMA DE MALLORCA
GREMI VELLUTERS, 21 POL. ROSINYOL · 07009
ILLES BALEARS
AVDA. PEARSON, 1-3 · 08034
BARCELONA
EDIF. ATLANTIC KM. 53’5 · 35000
GRAN CANARIA
JUAN BRAVO, 8 · 28006
MADRID
FRANCESC MACIA, 2 · 43005
ADA. DE MOYA, 8 · 35100
GRAN CANARIA
VIA JAIME I, 74 · 07180
CALVIA
PARIS, 120-1º-1ª · 08036
BARCELONA
PLAZA PLAYA SON MOLL, S/N · 07590
ILLES BALEARS
C/ DORAMAS, Nº 4 · 35129
GRAN CANARIA
AVDA. EUROPA, 6 · 03503
ALICANTE
H9 PLAYA DE SANTO TOMAS · 07749
ILLES BALEARS
INFANTES, 64 BLQ 5 BAJO · 29740
MALAGA
DOCTOR ROMAGOSA, Nº 1 BJO · 46002
VALENCIA
RONDA GENERAL MITRE, 42 · 08017
BARCELONA
ED. GRUPO SIRENIS-COMPLEJO VILA PARK C/ CUBELLS, 32 · 07800 ILLES BALEARS
JOAQUIN RODRIGO, 6 · 03581
ALICANTE
PZA. DR. LETAMENDI, 37 - 1º · 08007
BARCELONA
AVDA. ANTONIO DOMINGUEZ ALFONSO, Nº 8 · 38660
TENERIFE
COMANDANTE ZORITA, 34 · 28020
AVDA. SON RIGO, 14 · 07610
PALMA DE MALLORCA
PASEO DE GRACIA, 53-6ºA · 08006
GRAN VIA ASIMA, 4-7 · 07009
ILLES BALEARS
CASADO DEL ALISAL, 26 · 34001
PALENCIA
LUCIA MARQUEZ- EDIFICIO CORTIJUELO, 36 · 29620
MALAGA
MONGES, Nº2 · 07001
ILLES BALEARS
CAMINO VIEJO ALTEA, 29 · 03581
ALICANTE
AVDA. JAHN REISEN, SN · 35627
FUERTEVENTURA
FRAY JUNIPERO SERRA, 6 ENTRESUELO · 07014
AVDA. PALMA DE MALLORCA,45-10D EDF. N-340 · 29620
MALAGA
VIA ALEMANIA, 14- 6º · 07458
ILLES BALEARS
PLAZA FLORES, 3 · 04001
TORRELAGUNA, 69 · 28027
ORENSE, 10 BAJOS LOC. 4 · 28020
COSTA BRAVA, 12-2ª PLANTA · 28024
GRAN BRETAÑA, S/N · 38670
TENERIFE
CTRA. MADRID-IRUN, KM. 153 · 09470
BURGOS
CALETA AMIGOS ALTO. AVDA. J. RAMON SOTOMORALES, 13 · 35610 GRAN CANARIA
PARQUE GONZALEZ HONTORIA, S/N · 11405
CADIZ
PONENT, 1 · 03710
ALICANTE
LUZ, 5 · 07160
ILLES BALEARS
NUÑEZ DE ARCE, 11 · 47002
ALAMEDA DE SANTA EUFEMIA, 24 · 41940
SEVILLA
ALCALA, 476 · 28027
AVDA. AERONAUTICA, S7N · 41020
SEVILLA
AVDA. DE LOS PUEBLOS, 41 · 38660
TENERIFE
JUAN RAMON JIMENEZ, SN.BLOQUE 6 · 29600
MALAGA
C/ ANABEL SEGURA, Nº 11 EDIF. A 1º · 28108
MADRID
VICENTE CUERVO, 9 · 07800
ILLES BALEARS
GABRIEL LLABRES, S/N · 07400
ILLES BALEARS
GRAL. DIAZ PORLIER, 101 · 28006
PZA. ARAGON, 2 1º · 50004
ZARAGOZA
CTRA. DE PRIEGO ZAGRILLA, KM 3,51 · 14800
CORDOBA
ROC HOTELS
ROSAMAR HOTELS
ROYAL PREMIER HOTELES
RTM HOTELS
RUSTICAE
SABINA HOTELS
SAINT MICHEL, HOTELERA
SANSI HOTELS
SANTANA CAZORLA
SANTOS HOTELES
SB HOTELS
SEASIDE HOTELS
SEETEL HOTELS
SERCOTEL HOTELES INDEPENDIENTES
SERRANO HOTELES
SERVATUR
SERVI GROUP HOTELES
SET HOTELS
SFR HOTELES
SH HOTELES
SILKEN HOTELES
SIRENIS HOTELS & RESORT
SISI HOTELES
SOLVASA HOTELES
SPRING HOTELES
STABOTEL INTERNATIONAL
STAR HOTELS SL
STELGROC HOTELES
STIL HOTELS & RESORT
SUCO HOTELES
SUMMA HOTELES
SUN CLUB HOTELS
SUN CONFORT GROUP
SUNRISE BEACH HOTELES
SUNWING HOTELES
SYMBOL HOTELES
THB HOTELS
TORRELUZ HOTELES
TRAVELODGE HOTELES ESPAÑA
TREBOL HOTELES
TRH HOTELES
TROPICAL HOTELES
TUDANA CADENA HOTELERA
TURICOMPLEX
TURISMO GADITANOS
UNITURSA
VALENTIN HOTELES
VALLADOLID HOTELES
VAR HOTELES
VELADA HOTELES
VERTICE
VILLA LA DEJE BEACH
VIME HOTELES & RESORTS
VINCCI HOTELES
VISA HOTELES
VIVA HOTELS & RESORT
VP HOTELES
ZENIT HOTELES
ZERCA HOTELES
Country/State
E-mail
Web
971 21 30 90
[email protected]
www.roc-hotels.com
972 36 44 22
[email protected]
www.rosamarhotels.com
952 37 12 55
[email protected]
www.royalpremierhoteles.com
971 35 69 35
[email protected]
www.rtmhotels.com
902 199 717
[email protected]
www.rusticae.es
971 58 56 11
[email protected]
www.sabinahotels.com
971 27 48 22
[email protected]
www.saintmichel.net
93 206 38 80
[email protected]
www.sansihotels.com
928 76 48 11
[email protected]
www.gruposantanacazorla.com
91 426 39 42
[email protected]
www.h-santos.es
977 25 09 09
[email protected]
www.sbhotels.es
928 77 44 11
[email protected]
www.seaside-hotels.com
971 69 11 50
[email protected]
www.bahia-del-sol.com
93 363 63 63
[email protected]
www.sercotelhoteles.com
971 56 33 50
[email protected]
www.serranohotels.com
928 15 27 79
[email protected]
www.servatur.com
96 585 59 00
[email protected]
www.servigroup.es
971 37 05 31
[email protected]
www.sethotels
902 99 99 62
[email protected]
www.sferahoteles.com
963 375 951
[email protected]
www.sh-hoteles.es
93 280 29 88
[email protected]
www.hoteles-silken.com
971 312 512
[email protected]
www.sirenishotels.com
96 686 51 50
[email protected]
www.hotelessidi.es
93 323 00 04
[email protected]
www.solvasa.com
922 78 77 53
[email protected]
www.springhoteles.com
91 31 971 49
[email protected]
www.arrakis.es
971 26 00 62
[email protected]
www.elprincipehotel.com
93 215 70 06
[email protected]
971 20 71 14
[email protected]
www.stilhotels.com
979 74 90 44
[email protected]
www.hotelessuco.com
902 383 099
[email protected]
www.summahoteles.com
971 71 71 16
[email protected]
www.sunclub.es
96 686 59 01
[email protected]
www.sun-confort.com
928 87 59 82
[email protected]
www.sunrisebeachhotels.com
971 89 14 50
[email protected]
www.ving.se/sunwing
952 05 84 50
[email protected]
www.symbolhoteles.com
971 850 033
[email protected]
www.thbhotels.com
950 23 43 99
[email protected]
www.torreluz.es
91 405 73 93
[email protected]
www.travelodgehotels.es
91 556 81 81
[email protected]
www.hotelestrebol.com
91 343 03 18
[email protected]
www.trhhoteles.com
922 746 000
[email protected]
www.tropical-hoteles.com
947 50 60 11
[email protected]
www.tudanca-aranda.com
928 16 39 93
[email protected]
www.turicomplex.es
956 30 56 11
[email protected]
www.tugasa.com
96 583 26 18
[email protected]
www.unitursa.com
971 032 032
[email protected]
www.valentinhotels.com
983 29 88 11
[email protected]
www.hotelesvalladolid.com
954 15 51 44
[email protected]
www.hotelesvar.com
91 375 68 00
[email protected]
www.veladahoteles.com
954 47 58 47
[email protected]
www.verticehoteles.com
922 71 49 60
www.hotelvilladejebeach.com
952 82 99 77
[email protected]
www.vimehoteles.com
91 490 26 50
[email protected]
www.vinccihoteles.com
971 311 500
[email protected]
www.invisahoteles.com
971 89 70 06
[email protected]
www.hotelsviva.com
91 562 52 92
[email protected]
www.vphoteles.com
902 47 49 02
[email protected]
www.zenithoteles.com
957 72 03 05
[email protected]
www.zercahoteles.com
Tel +34
HOTELIER COMPANIES
Address
Company
7
4
3
2
185
3
23
5
3
7
4
4
1
138
3
7
14
6
1
6
32
15
2
12
4
2
2
3
15
5
20
2
5
7
4
4
16
3
3
2
5
1
4
15
10
19
10
2
4
4
2
1
12
25
7
15
4
20
4
Hotel
3000
1500
1800
319
2593
708
6517
250
657
1864
1080
1206
206
11800
340
2000
3635
600
35
947
4865
4331
452
3622
1508
317
287
462
2000
500
2650
730
2130
5500
1175
1248
5041
241
324
309
658
412
400
4400
600
1365
4350
66
440
1000
314
125
1800
3000
1300
3236
265
3250
106
Beds
Hotel
ABAMA GRAN HOTEL GOLF RESORT & SPA
AC GRAN HOTEL LA RIOJA
AC HOTEL PALACIO DE SAN ESTEBAN
AC HOTEL PALACIO DE SANTA PAULA
AC HOTEL PALACIO DEL CARMEN
AC PALACIO SANTO MAURO
ARABELLA GOLF HOTEL SON VIDA
ARRECIFE GRAN HOTEL
ATLANTIS BAHIA REAL GRAN HOTEL
BARCELO VALENCIA
CASTILLO HOTEL SON VIDA
COSTA ADEJE GRAN HOTEL
DREAMPLACE GRAN TACANDE
EL HOTEL PACHA
EUROSTARS GRAN VALENCIA
EUROSTARS GRAND MARINA HOTEL
FAIRPLAY GOLF HOTEL & SPA
GRAN HOTEL BAHIA DEL DUQUE
GRAN HOTEL BALNEARIO BLANCAFORT
GRAN HOTEL CANARIAS
GRAN HOTEL DOMINE DE BILBAO
GRAN HOTEL ELBA ESTEPONA
GRAN HOTEL GUADALPIN BANUS
GRAN HOTEL GUADALPIN MARBELLA
GRAN HOTEL LAKUA
GRAN HOTEL PLAYABELLA
GRAN HOTEL RENACIMIENTO
GRAN HOTEL RESIDENCIA
GRAN MELIA BAHIA DEL DUQUE
GRAN MELIA DON PEPE
GRAN MELIA FENIX
GRAN MELIA SALINAS
HACIENDA LA BOTICARIA
HESPERIA ALICANTE GOLF & SPA HOTEL
HOTEL ABANDOIBARRA III MILENIO
HOTEL AC PALACIO DE SANTA ANA
HOTEL ADLER
HOTEL ALFONSO XIII
HOTEL AMERIGO
HOTEL ARAGUANEY
HOTEL ARTS BARCELONA
HOTEL ARZUAGA
HOTEL BAHIA PRINCIPE COSTA ADEJE
HOTEL BARCELONA HILTON
HOTEL BARROSA PALACE
HOTEL BLAU PORTO PETRO
HOTEL BOTANICO
HOTEL BYBLOS ANDALUZ
HOTEL CARLTON
HOTEL CASA DEL MARQUES
HOTEL CASA IMPERIAL
HOTEL CASA PALACIO-CASA DE CARMONA
HOTEL CASINO TORREQUEBRADA
HOTEL CIGARRAL EL BOSQUE
HOTEL CLARIS
HOTEL CLINICA INCOSOL
HOTEL COLON
HOTEL DE LA GAVINA
HOTEL DE LA RECONQUISTA
HOTEL DENIA MARRIOTT LA SELLA GOLF RESORT SPA
HOTEL DON CARLOS
HOTEL DON PIO
HOTEL DUNAS LA CANARIA
HOTEL DUQUES DE MEDINACELI
HOTEL EL MONTIBOLI
HOTEL ELBA PALACE GOLF
HOTEL FORMENTOR
HOTEL FOXA M-30
HOTEL GOLF PERALADA
HOTEL GRAN MELIA VOLCAN LANZAROTE
HOTEL GRAN OASIS PARAISO BEACH
HOTEL H10 PLAYA MELONERAS PALACE
HOTEL HACIENDA DE BENAZUZA
HOTEL HACIENDA NA XAMENA
HOTEL HESPERIA MADRID
HOTEL HIPOCAMPO PARK
HOTEL HOLIDAY INN CROWNE PLAZA
HOTEL HUSA PRINCESA
HOTEL HYATT REGENCY LA MANGA
HOTEL INSOTEL CLUB PUNTA PRIMA
HOTEL INTERCONTINENTAL MADRID
HOTEL ISLA CRISTINA PALACE
HOTEL JARDINES DE NIVARIA
HOTEL JEREZ
HOTEL KEMPINSKI RESORT
HOTEL LA BOBADILLA
HOTEL LA MORALEJA
HOTEL LANDA PALACE
HOTEL LAS DUNAS SUITES
HOTEL LAS MADRIGUERAS
HOTEL LE MERIDIEN BARCELONA
HOTEL LOPEZ DE HARO
HOTEL LOS MONTEROS
76
Province
SANTA CRUZ DE TENERIFE
LA RIOJA
SALAMANCA
GRANADA
A CORUÐA
MADRID
PALMA DE MALLORCA
LANZAROTE
FUERTEVENTURA
VALENCIA
PALMA DE MALLORCA
EIVISSA
VALENCIA
BARCELONA
CADIZ
BARCELONA
MADRID
VIZCAYA
MALAGA
MALAGA
MALAGA
ALAVA
MALAGA
SEVILLA
LAS PALMAS DE GRAN CANARIA
TENERIFE
MALAGA
MADRID
LANZAROTE
SEVILLA
ALICANTE
VIZCAYA
VALLADOLID
MADRID
SEVILLA
ALICANTE
A CORUÐA
BARCELONA
VALLADOLID
BARCELONA
CADIZ
PALMA DE MALLORCA
MALAGA
VIZCAYA
CANTABRIA
SEVILLA
SEVILLA
MALAGA
TOLEDO
BARCELONA
MALAGA
SEVILLA
GIRONA
ASTURIAS
ALICANTE
MALAGA
MADRID
CADIZ
ALICANTE
FUERTEVENTURA
PALMA DE MALLORCA
MADRID
GIRONA
LANZAROTE
MALAGA
SEVILLA
EIVISSA
MADRID
PALMA DE MALLORCA
ANDORRA
MADRID
MURCIA
MENORCA
MADRID
HUELVA
CADIZ
MALAGA
GRANADA
PALMA DE MALLORCA
BURGOS
MALAGA
BARCELONA
VIZCAYA
MALAGA
5 STAR HOTELS
Tel
922 86 66 61
941-272350
923-262296
958-805740
981-552444
91-3196900
971-787100
928-800000
928-536444
902 101 001
971-790000-01
922-719421
902-210902
971-315963
963 050 800
93-2681010
956 42 91 00
922-713000
93-8605600
902-303132
94-4253300
952-794308
952 899 700
952-899400
945-181000
952-880868
95-4462222
928-723100
922 74 69 00
95 277 03 00
91 431 67 00
928 59 00 40
955-698820
965-268600
94-4806248
983-409920
91-4263220
954-917000
965-146571
981-559600
93-2211000
983-687004
922-723100
93-4957777
956-492200
971-648282
922-381400
952-460250
94-4162200
942-818888
95-4500300
954-191000
952-446000
925-283680
93-4876262
95-2828500
954-505559
972-321100
985-241100
96-6454054
952-768800
91-3530780
928 150400
956-860777
96-5890250
928-163922
971-899100
91-3840405
972-538830
928-519185
91-3728653
928-128282
95-5703344
971-334500
91-2108800
971-587002
376-874444
91-5422100
968-331212
971-159200
91-7007300
959-344499
922-713333
956-300600
95-2809500
958-321861
971-534010
947-257777
95-2794345
922-777818
93-3186200
94-4235500
95-2771700
Hotel
HOTEL MAJESTIC
HOTEL MALLORCA MARRIOT SON ANTEM
HOTEL MALLORCA PALACE
HOTEL MARIA CRISTINA
HOTEL MARICEL
HOTEL MAS DE TORRENT
HOTEL MAS PASSAMANER
HOTEL MEDITERRANEAN PALACE
HOTEL MELIA ALTEA HILLS RESORT
HOTEL MELIA BARCELONA
HOTEL MELIA CASTILLA
HOTEL MELIA DE MAR
HOTEL MELIA DON PEPE
HOTEL MELIA LAS PALMAS
HOTEL MELIA MADRID PRINCESA
HOTEL MELIA SANCTI PETRI
HOTEL MELIA TAMARINDOS
HOTEL MELIA VALENCIA PALACE
HOTEL MELIA ZARAGOZA CORONA
HOTEL MENCEY
HOTEL MIGUEL ANGEL
HOTEL MONTE PICAYO
HOTEL MONUMENTO CASA FUSTER
HOTEL NH ALANDA HOTEL & SPA
HOTEL NH EUROBUILDING
HOTEL ORFILA
HOTEL PALACE
HOTEL PALACE DE MURO
HOTEL PALACIO CA SA GALESA
HOTEL PALAFOX
HOTEL PARADOR DE CANGAS DE ONIS
HOTEL PARADOR DE SAN MARCOS
HOTEL PARADOR HOSTAL DOS REIS CATOLICOS
HOTEL PARC NATURAL
HOTEL POSADA MAYOR DE MIGUELOA
HOTEL PRINCESA SOFIA INTERCONTINENTAL
HOTEL PRINCESA YAIZA
HOTEL PRINCIPE FELIPE
HOTEL PUENTE ROMANO
HOTEL PUERTA DEL CAMINO
HOTEL REAL
HOTEL REINA ISABEL
HOTEL REY JUAN CARLOS I
HOTEL RIGAT PARK
HOTEL RITZ MADRID
HOTEL RIU GRAND PALACE MASPALOMAS OASIS
HOTEL SANTA CATALINA
HOTEL SEMIRAMIS
HOTEL SERRANO
HOTEL SERRANO PALACE
HOTEL SHERATON BILBAO
HOTEL SIDI SALER HOTEL SIDI SAN JUAN
HOTEL SIR ANTHONY
HOTEL SON NET
HOTEL THE WESTIN PALACE MADRID
HOTEL TORRE DEL REMEI
HOTEL TRYP MONTE REAL
HOTEL TRYP ROYAL TANAU
HOTEL VALPARAISO
HOTEL VILLA CORTES
HOTEL VILLA HERMOSA
HOTEL VILLA JEREZ
HOTEL VILLA MAGNA-PARK HYATT
HOTEL VILLA MEDITERRANEA
HOTEL VILLA PADIERNA
HOTEL VILLA REAL
HOTEL VINCCI SELECCION CANELA GOLF
HOTEL VISTABELLA
HOTEL WELLINGTON
LA CALA RESORT
LA CALDERONA SPA SPORT CLUB
LA CALDERONA SPA SPORT CLUB
LA QUINTA RESORT HOTEL & SPA
LA TOJA GRAN HOTEL
LAS ARENAS
MARDAVALL HOTEL & SPA
MARE NOSTRUM RESORT
MARE NOSTRUM RESORT
MARE NOSTRUM RESORT
MARINA D’OR,HOTEL BALNEARIO DE AGUA MARINA MELIA ALTEA HILLS RESORTS
MELIA ARAGUANEY
MELIA COLON
MELIA MERIDA BOUTIQUE HOTEL
MELIA ROYAL TANAU BOUTIQUE HOTEL
NH GRAN HOTEL CASINO EXTREMADURA
PALMERA PLAZA GRAND HOTEL
PORT ADRIANO MARINA GOLF & SPA HOTEL
RIO REAL GOLF HOTEL
SEASIDE HOTEL PALM BEACH
SHERATON FUERTEVENTURA BEACH
THE WESTIN LA QUINTA GOLF RESORT
Province
BARCELONA
PALMA DE MALLORCA
PALMA DE MALLORCA
GUIPUZCOA
PALMA DE MALLORCA
GIRONA
TARRAGONA
ALICANTE
BARCELONA
MADRID
PALMA DE MALLORCA
MALAGA
MADRID
CADIZ
VALENCIA
ZARAGOZA
MADRID
VALENCIA
BARCELONA
MALAGA
MADRID
MADRID
BARCELONA
PALMA DE MALLORCA
PALMA DE MALLORCA
ZARAGOZA
ASTURIAS
LEON
A CORUÐA
PALMA DE MALLORCA
ALAVA
BARCELONA
LANZAROTE
MURCIA
MALAGA
A CORUÐA
CANTABRIA
BARCELONA
GIRONA
MADRID
PALMA DE MALLORCA
PALMA DE MALLORCA
VIZCAYA
VALENCIA
ALICANTE
PALMA DE MALLORCA
MADRID
GIRONA
MADRID
LLEIDA
PALMA DE MALLORCA
PALMA DE MALLORCA
CADIZ
MADRID
ALICANTE
MALAGA
MADRID
HUELVA
GIRONA
MADRID
MALAGA
VALENCIA
VALENCIA
MENORCA
PONTEVEDRA
VALENCIA
PALMA DE MALLORCA
CASTELLON
ALICANTE
A CORUÐA
SEVILLA
BADAJOZ
LLEIDA
BADAJOZ
CADIZ
PALMA DE MALLORCA
MALAGA
FUERTEVENTURA
MALAGA
Tel
93-4881771
971-129114
971-812009
943-437600
971-707744
972-303292
977-766333
922-757500
96-6881006
93-4106060
91-5675000
971-402511
95-2770300
928-267600
91-5418200
956-491200
928-774090
96-3375037
976-430100
922-609900
91-4428199
96-1420100
93-2553000
952 899 600
91-3537300
91-7027770
93-5101130
971-894224
971-715400
976-237700
985-849402
987-237300
981-582200
971-892017
945-621175
93-5081000
928-519007
968-137234
95-2820900
981-569400
942-272550
928-260100
93-3644040
972-365200
91-016767
928-141448
928-243040
922-373200
971-563350
971-563350
94-4280000
96-1610411
96-5161300
922-757500
902-999449
91-3608000
972-140182
91-3162140
973-644446
971-400411
922-757060
971-824960
956-153100
91-5871234
96-5795233
952-889152
91-4203767
959-477830
972-256200
91-5754400
952-669000
96-1699418
96-1699418
971-055000
986-430025
963 120 600
971-629629
922-757500
922-757500
922-757500
902-903090
96 688 10 06
981 55 96 00
95 450 55 99
924-383800
973 64 44 46
924-284402
956-031500
971-237323
952-765732
928-721032
928 49 51 00
952-762000
Golf
Characteristics of the offer in several
communities
Over 300 golf courses open all year
round
Spain’s golf offer is extensive, varied and clearly
committed to improving its quality and stepping
up efforts to protect the environment. Its growing
link to residential tourist is amenable to the
addition of other, more far-ranging modalities that
combine a golf resort with hotels, housing and
a complete leisure offer all in one. Thanks to the
country’s climate, golf is an option all year long.
The British market is the number-one golf tourism origin country
in Spain. In 2005, almost half a million visitors from the UK visited
the country to play the game, 46.5% of all golf tourists, according
to data from the Institute of Tourism Studies (IET).
Today’s offer, over 300 golf courses, is constantly expanded and
if plans go ahead as scheduled, there will be another one hundred
courses by the early part of the next decade. Yet, as important as the
number of courses is the level of quality, which public institutions
at all levels are encouraging, as the high average expenditure of
golf tourists makes this an enormously profitable segment.
Respect for the environment is another aspect increasingly taken
into consideration by new projects in Spain and long-established
courses are also adapting to today’s needs and regulations. Public
institutions are not the only ones interested in taking steps in this
direction; golf-related businesses themselves are the first to make
certain their courses do not have a negative impact on the landscape and are particularly cautious with water consumption. Water
is a precious good that is scarce in many Spanish communities and
golf courses make strenuous efforts to maximize its use and benefit
from the latest technologies.
What is not scarce in Spain is beautiful weather and one of its
major selling points as a golf destination is that the game can be
played any time of year, although spring and autumn are considered peak seasons. Visitors who wish to enjoy affordable prices
on uncrowded courses may prefer October, March and April. The
average green fee is 42 euros in general, although this may vary
greatly from one community to the next. Many hotels offer golf
discounts as well.
Andalusia, Catalonia, Castile Leon and Madrid
corner the offer
Its 102 courses makes Andalusia the autonomous community
with the most golf clubs and the fastest growing one as well, since
a dozen courses have been inaugurated and several others have
been expanded within the space of a year. Catalonia is number two,
with 66 golf courses, followed by Castile-Leon, with 36. Madrid, the
78
Community of Valencia and the two archipelagos also have scores
of courses, while other communities, such as Murcia, are diligently
working to boost their numbers as fast as they can.
situation by enacting a decree.
This type of resort has a strong appeal among golf fans who
wish to buy a second home. But developers are aiming beyond that
and now the trend in new resorts is the so-called macro-resort
formula that includes one or several courses, a residential estate,
a 4 or 5-star hotel and complementary leisure activities. They
may also contain other facilities that range from theme parks to
installations for all kinds of other sports. Two good examples of
macro-resorts are the Marina de Cope in Murcia, which will feature
five golf courses and a marina with 2000 berths, and Marina d’Or
Golf in Castellón, which will encompass three golf courses together
with the holiday offer the zone already provides.
Spain is now preparing to host the 2006 International Golf Travel
Market, which is to take place November 20 to 23 in Marbella. One
month later, the city will also be the venue for the International
Association of Golf Tour Operators (IAGTO)’s yearly convention.
Andalusia
Abundance, variety and proximity between
courses, that allow different experiences
to be enjoyed in just a few days
Aragon
Complements snow sports
health tourism offer
Catalonia
A large number of Pitch & Putts
The Community
of Valencia
and Murcia Linked to large leisure resorts
Balearics
Have obtained a quality certificate
Madrid
Demand far outstrips supply
The latest openings
Arcos Gardens Golf Club in Cadiz, which was officially inaugurated on October 27, Foressos Golf resort in Valencia, which opened
this summer, and Golf Park Puntiró in Mallorca, open for play since
September 15, are among Spain’s newest offerings. Catalonia is
home to an intriguing project that will culminate with a course
that stands at 1,830 metres above sea level, the highest course
in Spain, in the Port del Comte ski resort in Lerida.
Valle Romano in Estepona, Malaga has already begun a marketing campaign in the UK, although the resort has not yet been
officially inaugurated. Its sales offices in London opened their
doors in early October.
Of the two provinces in the Canary Islands, Gran Canaria has
seen the most growth and coming on the heels of the inauguration of two new courses this summer, the first nine holes of
Anfi Tauro Golf’s second course were opened to the public and
will be followed by nine more holes next year, in addition to the
inauguration of Las Palmeras Golf Park, which is set to open in
December. And players in the Basque Country have been enjoying
two new installations since May, one in Bilbao and the other in
Vizcaya. Golfers in Melilla will have to wait a little longer for its
long-awaited course, as the inauguration scheduled for October
has been postponed until March 2007 to compensate for delays
in the construction work.
Projects in recent years have frequently been closely linked to
residential resorts. In fact, the number of houses built around a
golf course has tripled in the past five years. The scope of real
estate promotions was most pronounced in Murcia, which is firmly
committed to the sport, and in Andalusia, where the situation
has begun to concern public authorities, who have addressed the
79
Golf Course
Province
GOLF COURSES
Holes
Tel +34
Fax +34
ANDALUSIA
• FEDERACIÓN ANDALUZA
MALAGA
952 225590
952 220387
CLUB DE GOLF MARINA GOLF-MOJACAR
ALMERIA
18
950 133235
950 133230
CLUB DE GOLF PLAYA SERENA
ALMERIA
18
950 333055
950 333055
CORTIJO GRANDE CLUB DE GOLF
ALMERIA
9
950 479176
950 468175
DESERT SPRINGS GOLF CLUB
ALMERIA
18
637 861591/92 647 478014 GOLF RESORT ALMERIMAR,SL
ALMERIA
18
950 497454
950 497233
LA ENVIA GOLF
ALMERIA
18
950-559656 950 559646
VALLE DEL ESTE GOLF RESORT
ALMERIA
18
950 398743
950 398214
ALBORAN GOLF
ALMERIA
18
950 208583
950 208583
ALCAIDESA LINKS GOLF COURSE
CADIZ
18
956 791040
956 791041
ALMENARA HOTEL GOLF
CADIZ
27
956 582000
956 582001
ARCOS GARDENS GOLF CLUB
CADIZ
18
956 704131
956 717932
CLUB DE GOLF EL CAMPANO
CADIZ
27
902 18 18 36 956 582 001 COSTA BALLENA CLUB DE GOLF,SA
CADIZ
9
956 493081
956 493081
CLUB DE GOLF LA CAÑADA
CADIZ
36
956 847070
956 847050
CLUB DE GOLF VALDERRAMA
CADIZ
18
956 794100
956 794241
DEHESA MONTENMEDIO GOLF & COUNTRY CLUB
CADIZ
18 + 9
956 791200
956 796028
CLUB DE GOLF NOVO SANCTI PETRI
CADIZ
18
956 404550
956 455143
MONTECASTILLO HOTEL & GOLF RESORT
CADIZ
36
956 494005
956 494350
REAL CLUB DE GOLF SOTOGRANDE
CADIZ
18
956 151213
956 151214
THE SAN ROQUE CLUB
CADIZ
18
956 785014
956 705029
VISTA HERMOSA CLUB DE GOLF
CADIZ
18 + 18
956 613030
956 613013
BERNALUP GOLF & COUNTRY CLUB
CADIZ
9
956 541968
956 875604
GOLF EL PUERTO
CADIZ
18
956-424928 956-424929
GOLF MELIÁ SANCTI PETRI CÁDIZ
18
956 491200
956 497053
LAS LOMAS DE SANCTI PETRI
CÁDIZ
18
956 495952
956 497143
LA RESERVA DE SOTOGRANDE
CADIZ
18
956 876541
956 854866
SANLUCAR CLUB DE CAMPO
CADIZ
18
956 785252
956 785272
SHERRY GOLF JEREZ
CÁDIZ
18
956 088330
956 088331
VILLA NUEVA GOLF RESORT
CÁDIZ
18
956 494535
956 494626
CLUB DE GOLF POZOBLANCO
CORDOBA
18
957 339171
957 339171
CLUB DE CAMPO DE CORDOBA
CORDOBA
9
957 350208
957 350479
GRANADA CLUB DE GOLF
GRANADA
18
958 584436
958 584436
LOS MORISCOS CLUB DE GOLF
GRANADA
18
958 825527
958 825527
CLUB DE GOLF BELLAVISTA
HUELVA
9
959 319017
959 319025
GOLF DUNAS DE DOÑANA
HUELVA
18
959 441810
959 441899
ISLA CANELA GOLF
HUELVA
18
959 477263
959 477271
ISLANTILLA GOLF RESORT
HUELVA
18
959 486039
959 486104
CLUB DE GOLF CORTA ATALAYA
HUELVA
27
GOLF RUSTICO EL HIGUERAL
HUELVA
9
959 249318
959 251315
GOLF NUEVO PORTIL
HUELVA
9
959 528799
959 528808
CLUB DE GOLF EL ROMPIDO
HUELVA
18
959 024242
959 024243
PARQUE DEPORTIVO DE LINARES “LA GARZA”
JAEN
18
953 607254
ALBAYT COUNTRY CLUB
MÁLAGA
3
952 804702
952 808942
ALHAURIN GOLF HOTEL & RESORT
MÁLAGA
18
952 595800
952 594586
AÑORETA GOLF
MALAGA
18 par 72 + 9 par 3 952 405000
952 404050
ARTOLA CLUB DE GOLF
MÁLAGA
9
952 831390
952 830450
ATALAYA GOLF & COUNTRY CLUB
MALAGA
18
952 882812
952 887897
BAVIERA GOLF
MALAGA
36
952 555015
952 555015
BENALMÁDENA GOLF
MÁLAGA
9
952 443942
952 443344
CABOPINO CLUB DE GOLF S.A.
MALAGA
18
952 850282
952 837277
CALA NOVA GOLF
MÁLAGA
18
951 170194
951170197
CLUB DE CAMPO LA ZAGALETA (solo para socios)
MALAGA
18
952 855453
952 855419
CLUB DE GOLF EL CANDADO
MALAGA
18
952 299340
952 294812
CLUB ESTEPONA GOLF
MALAGA
9
952 937605
952 937600
CLUB DE GOLF EL CHAPARRAL
MÁLAGA
18
952 587700
952 587744
DOÑA JULIA CLUB DE GOLF
MÁLAGA
18
646 105585
MAGNA MARBELLA GOLF
MÁLAGA
9
952 929249
952 929249
MARBELLA GOLF & COUNTRY CLUB
MALAGA
18
952 830500
952 834353
MONTE PARAISO GOLF
MALAGA
18
952 822781
GOLF LA DAMA DE NOCHE
MALAGA
9 par 3
952 818150
952 811340
LA DUQUESA GOLF & COUNTRY CLUB
MALAGA
9
952 890725
952 893005
LOS ARQUEROS GOLF & COUNTRY CLUB
MALAGA
18
952 784600
GOLF RIO REAL
MALAGA
18
952 765733
952 772140
GOLF TORREQUEBRADA
MALAGA
72
952 442741
952 561129
GREENLIFE GOLF CLUB, S.L.
MALAGA
18
952 838142
GUADALHORCE CLUB DE GOLF
MALAGA
9
952 179378
952 179372
GUADALMINA GOLF NORTE / SUR
MALAGA
18 + 9 par 3
952 883375
952 883483
LA CALA GOLF & SPA RESORT
MALAGA
18+18+9
952 669 000 952 669 007 LA QUINTA GOLF & COUNTRY CLUB
MALAGA
60
952 762390
952 762399
LAURO GOLF
MALAGA
27
952 412767
952 414757
LOS NARANJOS GOLF CLUB
MALAGA
27
952 812428
952 811428
MIRAFLORES GOLF MALAGA
18
952 931960
952 931942
MONTE MAYOR GOLF CLUB
MALAGA
18
952 937111
952 937112
PARADOR MÁLAGA DE GOLF
MÁLAGA
27
951 011120
952 372072
REAL CLUB DE CAMPO DE MALAGA
MALAGA
18
951 011120
952 372072
REAL CLUB GOLF LAS BRISAS
MALAGA
27
952 812496
95 2815518
LA RESINA GOLF & COUNTRY CLUB
MÁLAGA
9
952 804702
952 886947
SANTA CLARA GOLF
MALAGA
18
952 850111
952 850288
SANTA MARIA GOLF&COUNTRY CLUB
MALAGA
18
952 831036
952 834797
SANTANA GOLF
MÁLAGA
18
902 517700
902518800
MIJAS GOLF CLUB
MALAGA
18
952 476843
952 467943
FLAMINGOS GOLF CLUB - HOTEL VILLA PADIERNA
MALAGA
36
952-889157
952 889159
CLUB DE GOLF EL COTO
MALAGA
18
952 804700
952 804708
ALOHA GOLF CLUB
MALAGA
9 par 3
952 907085
952 812389
CLUB DE GOLF LA SIESTA
MALAGA
27
952 933362
952 933352
CLUB DE GOLF LOS ALMENDROS
MALAGA
9 par 3
952 113327
952 113551
GOLF ANTEQUERA,SL
MALAGA
9
951 701900
952 845232
CAMPANARIO CLUB DE GOLF
MALAGA
18
952 904233
952 888906
LA NORIA GOLF AND RESORT
MALAGA
9 par 3
952 587653
952 494407
EL PARAISO CLUB GOLF
MALAGA
9
952 883835
952 885827
CLUB DE GOLF EL CORTESIN
MALAGA
18
91 6614444
91 6625662
LAS MINAS GOLF
SEVILLE
18 par 72
95 5750678
955 750032
CLUB ZAUDIN GOLF
SEVILLE
9
95 4154159
954 153344
REAL CLUB DE GOLF DE SEVILLA
SEVILLE
18
95 4124301
954 124229
REAL CLUB PINEDA DE SEVILLA
SEVILLE
18
95 4611400
954 617704
ARAGON
• FEDERACIÓN ARAGONESA DE GOLF
976 731 374 976 730 608
GOLF DE GUARA
HUESCA
9
974 340165
974 340165
80
E-mail
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Province
GOLF COURSES
Holes
Tel +34
Fax +34
BENASQUE CLUB DE GOLF
HUESCA
18
974 552984
974 552862
LAS MARGAS CLUB DE GOLF
HUESCA
18
974 484 406 974 487 137
CLUB DE GOLF LA PEÑAZA
ZARAGOZA
18
976 342800
976 342 800
GOLF LOS LAGOS
ZARAGOZA
18
976 617613
976 617611
REAL AEREO CLUB DE ZARAGOZA
ZARAGOZA
9
976 214378
976 214379
AUGUSTA GOLF CALATAYUD
ZARAGOZA
18
976 891900
976 891 901
ASTURIAS
• FEDERACIÓN DE GOLF DEL PRINCIPADO DE ASTURIAS
985 339141
985 339741
CAMPO MUN. DE GOLF LAS CALDAS
OVIEDO
18
985 798132
985 798173
CAMPO MUNICIPAL DE GOLF “LA LLOREA”
GIJON
18 par 71
985 333 191 985 181 030
CLUB DE GOLF CIERRO GRANDE
CASARIEGO
9
985 472519
985 472519
CLUB DE GOLF LA BARGANIZA
OVIEDO
18
985 742468
985 742442
CLUB DE GOLF LA FRESNEDA
GIJON
9
985 267301
985 267301
CLUB DE GOLF LA MORGAL
LLANERA
9
985 771675
985 505716
CLUB DE GOLF LA CUESTA LLANES
18
985 403 319 985 403 319
REAL CLUB DE GOLF DE CASTIELLO
GIJON
18
985 366313
985 131800
CLUB DE GOLF VILLAVICIOSA
GIJON
9
670 08 40 72 985 358 289
CLUB DE GOLF MADERA III
GIJON
9
985 365379
985 365379
CLUB DE GOLF LA RASA DE BERBÉS
RIBADESELLA
11
628 011908
985 857822
BALEARIC ISLANDS
• FEDERACIÓN BALEAR
971 722753
971 711731
CLUB DE GOLF IBIZA
STA. EULARIA (IBIZA)
18
971 196052
971 196051
CLUB DE GOLF ROCA LLISA
STA. EULARIA (IBIZA)
9
971 196052
971 196051
CLUB DE GOLF ANDRATX
CAMP DE MAR (MALL.)
18
971 236280
971 236331
CLUB DE GOLF CAPDEPERA
CAPDEPERA (MALL.)
18
971 818500
971 818193
CLUB DE GOLF PONIENTE
CALVIA (MALL.)
18
971 130148
971 130176
CLUB DE GOLF SON ANTEM
LLUCMAJOR (MALL.)
18
971 129200
971 129 201
CLUB DE GOLF SON SERVERA
SON SERVERA (MALL.)
9
971 840096
971 840160
CLUB DE GOLF VALL D’OR
S’HORTA (MALLORCA)
18
971 837068
971 837299
GOLF DE SON TERMENS
BUNYOLA (MALLORCA)
18
971 617862
971 617895
GOLF MAIORIS
LLUCMAJOR (MALL.)
18
971 748 315
971 748 316
GOLF POLLENSA
POLLENSA (MALL.)
9
971 533216
971 533265
GOLF SANTA PONSA I
CALVIA (MALLORCA)
18
971 690211
971 693364
GOLF SANTA PONSA II
CALVIA (MALLORCA)
18
971 232531
971 693364
GOLF SANTA PONSA III
CALVIA (MALLORCA)
9
971 232531
971 693364
GOLF SON MUNTANER
PALMA (MALLORCA)
18
971 783030
971 783031
PULA GOLF
SON SERVERA (MALL.)
18
971 817034
971 817035
REAL GOLF DE BENDINAT
CALVIA (MALLORCA)
18
971 405200
971 700786
SON VIDA CLUB DE GOLF
PALMA (MALLORCA)
18
971 791210
971 791127
CLUB DE GOLF ALCANADA
PTO. ALCUDIA (MALL.)
18
971 549560
971 897578
CLUB DE GOLF SON PARC
MALLORCA
18
971 188875
971 359591
GOLF PARK PUNTIRÓ
PALMA (MALLORCA)
18
971 603 851
GOLF SON GUAL
PALMA (MALLORCA)
18
971 791 532
CANYAMEL GOLF
CAPDEPERA (MALL.)
18
971 841 313
971 841 314
AD_ProNet_210x151_Eng_trz
16/10/06 18:33 P gina
1 (MALLORCA)
SON QUINT GOLF (under construction)
PALMA
971 606 006
GOLF SON PARC
ES MERCADAL (MEN.)
18
875MY CY
971CMY
359 591
C
M971Y118CM
K
CANARY ISLANDS-GRAN CANARIA
• FEDERACIÓN DE CANARIAS
TENERIFE
922 278354
922 532690
E-maill
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[email protected]
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[email protected]
[email protected]
[email protected]
[email protected]
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[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
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81
Golf Course
Province
GOLF COURSES
Holes
Tel +34
Fax +34
ANFITAURO GOLF
GRAN CANARIA
9 par 3
928 128840
928 560342
CAMPO DE GOLF MASPALOMAS
GRAN CANARIA
18 par 73
928 762581
928 768245
EL CORTIJO CLUB DE CAMPO
GRAN CANARIA
18 par 72
928 711111
928 714905
REAL CLUB DE GOLF LAS PALMAS
GRAN CANARIA
18
928 350104
928 350110
SALOBRE GOLF & RESORT
LAS PALMAS
18 + 9
928 010103
928 010104
GOLF CENTER
LAS PALMAS
18
928 684890
928 695520
CANARY ISLANDS-FUERTEVENTURA
FUERTEVENTURA GOLF CLUB
FUERTEVENTURA
18
928 160034
928 163658
CANARY ISLANDS-LA GOMERA
TECINA GOLF IN LA GOMERA
LA GOMERA
18
922 145950
922 145951
CANARY ISLANDS-LANZAROTE
GOLF COSTA TEGUISE
LANZAROTE
18
928 590512
928 592337
CANARY ISLANDS-TENERIFE
AMARILLA GOLF & COUNTRY CLUB
TENERIFE
18
922 730319
922 785557
CAMPO DE GOLF LAS AMERICAS
TENERIFE
18
922 752005
922 795250
GOLF COSTA ADEJE
TENERIFE
27
922 710000
922 710484
GOLF DEL SUR
TENERIFE
27
922 738170
922 738272
GOLF LOS PALOS
TENERIFE
9
922 169080
922 169238
REAL CLUB DE GOLF TENERIFE
TENERIFE
18
922 636607
922 636480
GOLF LA ROSALEDA
TENERIFE
9
922 373000
922 373000
CLUB DEPORTIVO BUENAVISTA GOLF,SA
TENERIFE
18
922 129034
922 128044
AMARILLA GOLF & COUNTRY CLUB
TENERIFE
18
922 730319
922 785557
CANTABRIA
• FEDERACIÓN DE CANTABRIA
942 239874
942 233582
CAMPO DE GOLF ABRA DEL PAS
MIENGO
9
942 577597
942 323 058
CAMPO DE GOLF DE LA JUNQUERA
SANTANDER
9
942 501040
942 501031
CAMPO DE GOLF DE NESTARES
REINOSA
8
942 771127
942 754038
CAMPO MUNICIPAL DE GOLF MATALEÑAS
SANTANDER
9
942 390247
942 390366
REAL GOLF DE PEDREÑA
SANTANDER
27
942 500001
942 500266
CLUB DE GOLF ROVACIAS
COMILLAS
9
942 722543
942 722 553
SANTA MARINA GOLF
SAN VICENTE 18
942 712248
942 710153
CLUB PARAYAS S.D
MALIAÑO
9
942 250250
942 250708
CAMPO DE GOLF OYAMBRE
VALDÁGLIA
9
942 882 378 942 895 661
CLUB DE GOLF RAMÓN SOTA
MARINA DE CUDEYO
9
942 506 270 942 506 230
CASTILE-LA MANCHA
• FEDERACIÓN DE GOLF DE CASTILLA-LA MANCHA
949 262300
949 348922
CLUB GOLF EL BONILLO
ALBACETE
9
967 370670
967 371 016
GOLF LAS PINAILLAS
ALBACETE
18
967 192200
967 192240
GOLF CABANILLAS GUADALAJARA CLUB GOLF
GUADALAJARA
18
949 324600
949 324599
GOLF CAMPO DE LAYOS
TOLEDO
18
925 377170
925 377170
CLUB DE GOLF PABLO HERNANDEZ
TOLEDO
9
925 772230
925 764000
CLUB DE GOLF VILLAR DE OLALLA
CUENCA
9
969 267198
96 9221067
CLUB DE GOLF MEDIA LEGUA
CIUDAD REAL
9
608 00 48 57 926 513 670
CLUB DE GOLF LA VEREDA
CUENCA
9
969 225 899 969 233 073
CLUB DE GOLF EL REINO
CIUDAD REAL
9
926 012 130 926 012 131
CLUB DE GOLF CUESTA BLANCA
CUENCA
9
969 331 303 969 332 174
CLUB DE GOLF LAGUNA DEL TITO
CUENCA
9
969 300 968
ERILLAS GOLF
TOLEDO
9
925 878 525 925 878 517
CLOUB DE GOLF LA MANCHA TEE DEL 1
CIUDAD REAL
9
639 318 009
CLUB DE GOLF MUDELA
CIUDAD REAL
9
926 324 768
GUADALAJARA CLUB DE GOLF
GUADALAJARA
18
949 324 600 949 324 599
CASTILE - LEON
• FEDERACIÓN DE CASTILLA Y LEÓN
983 290784
983 292358
CLUB DE GOLF EL FRESNILLO AVILA
18
920 353276
920 353 277
CLUB DE GOLF NAVALUENGA
AVILA
9
920 298040
920 298040
CASINO ABULENSE CLUB DE GOLF
AVILA
9
920 220025
920 220025
CLUB DE GOLF LERMA,SA
BURGOS
18
947 171214
947 171216
CLUB DE GOLF VILLARIAS
BURGOS
9
948 15 02 49 948 15 22 40
CLUB DE GOLF VILLATORO
BURGOS
9
947 560969
947 293 237
RIOCEREZO CLUB DE GOLF
BURGOS
18
947 431095
947 431063
CLUB DE GOLF EL BIERZO
LEON
9
987 695129
987 695129
LEON CLUB DE GOLF “EL CUETO”
LEON
18
987 303400
987 303474
CLUB DE GOLF HIERRO 3
LEON
9
987 252446
CAMPO MUNICIPAL DE GOLF “ISLA DOS AGUAS”
PALENCIA
9
979 721716
979 748592
CAMPO DE GOLF DE SALAMANCA
SALAMANCA
9
923 329102
923 329105
CAMPO DE GOLF VILLA MAYOR
SALAMANCA
18
923 337011
923 337007
CLUB DE GOLF DE BEJAR
SALAMANCA
9
923 410550
923 410550
CLUB DE GOLF VILLA DE CUELLAR
SEGOVIA
9
921 142158
921 141170
EL TIRO CLUB DE CAMPO
SEGOVIA
9
921 471733
921 471733
VALDORROS CLUB DE GOLF
BURGOS
18
947 250315
947 264904
VALDEMAZO CLUB DE GOLF
SEGOVIA
9
921 121380
921 12 13 83
EL ESPINAR CLUB DE GOLF
SEGOVIA
9
921 182542
921 182542
ESCUELA DE GOLF LOS ANGELES DE SAN RAFAEL
SEGOVIA
9
921 181264
921 12 81 74
CLUB DE GOLF LAS LLANÁS S.L.
SEGOVIA
9
921 557864
921 557864
CLUB DE GOLF LA DEHESA DE MORON
SORIA
9
975 306075
975 306075
NAVAGRULLA CLUB DE GOLF
SORIA
9
975 376322
975 376917
CLUB DE GOLF SORIA,SA
SORIA
18
975 271075
975 27 10 92
CLUB DE GOLF ENTREPINOS
VALLADOLID
18
983 590511
983 590765
ALDEAMAYOR CLUB DE GOLF
VALLADOLID
18
983 552463
983 552040
CLUB DE GOLF LA GALERA
VALLADOLID
9
983 331977
983 353732
LOS MAILLOS CLUB RUSTICO DE GOLF
VALLADOLID
9
983 219181
983 219195
CLUB DE GOLF BOCIGAS
VALLADOLID
9
983 626047
CAMPO DE GOLF DE VILLARRIN
ZAMORA
9
980 580189
980 580189
AREVALO CLUB DE GOLF
AVILA
9
920 303 260 920 303 260
CANDELEDA CLUB DE GOLF
AVILA
9
920 380 915 920 380 915
GRIJOTA CAMPO DE GOLF
PALENCIA
9
979 980 021 979 980 021
SALAS DE LOS INFANTES CLUB DE GOLF
BURGOS
9
947 424 028
SOTO VERDE CLUB DE GOLF
VALLADOLID
18
983 311 109
983 311 256
LA VALMUZA GOLF RESORT
SALAMANCA
18
923 215 985 923 212 038
CATALONIA
• FEDERACIÓN CATALANA
93 4145262 93 2022540
CALDES INTERNATIONAL GOLF COURSE
BARCELONA
93 8626265
93 8626661
CLUB DE GOLF LA MOLA
BARCELONA
18
93 7300516
93 7300156
CLUB DE GOLF LLAVANERAS
BARCELONA
9
93 7926050
93 7952558
CLUB DE GOLF “MASIA BACH”
BARCELONA
18
93 7728800
93 7726356
CLUB DE GOLF MONTBRU MOIA
BARCELONA
18
93 7449168
93 2077222
CLUB DE GOLF SANT CUGAT
BARCELONA
9
93 6743908
93 6755152
CLUB DE GOLF TERRAMAR
BARCELONA
18
93 8940580
93 8947051
CLUB DE GOLF VALLROMANES
BARCELONA
18
93 5729064
93 5729330
GOLF LA ROQUETA
BARCELONA
9
93 8331328
93 8331328
82
Golf Course
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[email protected]
[email protected]
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GOLF MONTANYÀ
BARCELONA
9
93 8840170
93 8840407
GOLF SANT JOAN
BARCELONA
18
93 6753050
93 5895438
REAL CLUB DE GOLF “EL PRAT”
BARCELONA
18
93 7281000
93 7281010
CAN CUYAS GOLF
BARCELONA
36+9
93 6743908
93 6755152
ESCOLA DE GOLF HANDICAP 1
BARCELONA
21
93 7913001
93-7911253
CLUB DE GOLF CAN BOSCH - SANT FELIU
BARCELONA
18
93 8663096
93 8662030
CLUB DE GOLF CASTELLTERÇOL
BARCELONA
9+9 (proyecto)
93 8668136
CLUB DE GOLF MONTANYÀ - EL BRULL
BARCELONA
9
93 8840170
93 8840407
INGREEN TARADELL CAMP DE GOLF
BARCELONA
18
93 8127068
93 8127068
CLUB DE GOLF SANT VICENÇ DE MONTALT
BARCELONA
9
93 7914949
CLUB DE GOLF CAMPRODON
GERONA
9
972 130125
972 130125
CLUB DE GOLF COSTA BRAVA
GERONA
18
972 837055
972 837272 GOLF GIRONA
GERONA
18
972 171641
972 171682
PERALADA GOLF CLUB
GERONA
18
972 538287
972 538236
EMPORDA GOLF CLUB
GERONA
36
972 760450
972 757100
GOLF FONTANALS DE CERDANYA
GERONA
18
972 144374
972 890856
CLUB GOLF D’ARO
GERONA
18 + 9 par 3
972 826900
972 826906
GOLF SERRES DE PALS
GERONA
18
972 637375
972 667447
PGA GOLF DE CATALUÑA
GERONA
18
972 472577
972 470493
REAL CLUB DE GOLF DE CERDAÑA
GERONA
36
972 141408
972 881338
TORREMIRONA GOLF CLUB
GERONA
18 + 3 (prácticas)
972 553737
972 553716
CLUB DE GOLF ÀNGEL DE LLORET
GERONA
18
972 368533
972 365420
GOLF PLATJA DE PALS
GERONA
18
972 667739
972 636799
CLUB DE GOLF MAS PAGÈS GERONA
18
972 561001
972 561045
ARAVELL GOLF ANDORRA
LERIDA
18
973 360066
973 354448
CLUB DE GOLF RIBERA SALADA
LERIDA
9
973 299282
973 484192
RAÏMAT CLUB DE GOLF
LERIDA
18
973 737540
973 737483
CLUB DE GOLF BONMONT
TARRAGONA
18
977 818140
977 818146
CLUB DE GOLF COSTA DORADA-TARRAGONA
TARRAGONA
18
977 653361
977 653028
CLUB DE GOLF LA GRAIERA
TARRAGONA
9+9 977 168032
977 168035
CLUB DE GOLF REUS AIGÜESVERDS
TARRAGONA
18
977 752725
977 751938
CEUTA
· FEDERACION DE CEUTA
956 510647
956 511053
COMUNIDAD VALENCIANA
· FEDERACION DE GOLF DE LA COMUNIDAD VALENCIANA
96 3935403
96 3612478
ALENDA GOLF CLUB
VALENCIA
96 5620521
96 5621796
ALICANTE GOLF
ALICANTE
18
96 5153794
96 5163707
GOLF & SPA BONALBA
ALICANTE
18
96 5955955
96 5955078
CLUB DE GOLF DON CAYO
ALICANTE
18
96 5848046
96 5846519
CLUB DE GOLF IFACH
ALICANTE
9
96 6497114
96 6497114
CLUB DE GOLF JÁVEA
ALICANTE
9
96 5792584
96 6460554
CLUB DE GOLF LA SELLA
ALICANTE
9
96 6454252
96 6454201
CLUB DE GOLF VILLAMARTIN
ALICANTE
18
96 6765170
96 6765170
EL PLANTIO CLUB DE GOLF
ALICANTE
18
96 5189115
96 5189105
CAMPO DE GOLF LAS RAMBLAS DE ORIHUELA
ALICANTE
18 + 9 par 3
96 5322011
96 6774733
REAL CLUB DE GOLF CAMPOAMOR
ALICANTE
18
96 5321366
96 5302184
GOLF & COUNTRY CLUB LA MARQUESA
ALICANTE
18
96-6714182
96-6714267
CAMPO DE GOLF LA FINCA
ALICANTE
18
96 5967058
96 6729011
CLUB DE CAMPO DEL MEDITERRANEO
ALICANTE
18+1
964 321227
964 657734
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Province
GOLF COURSES
E-mail
Holes
Tel +34
Fax +34
E-maill
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[email protected]
[email protected]
[email protected]
[email protected]
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[email protected]
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[email protected]
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[email protected]
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[email protected]
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83
Golf Course
Province
GOLF COURSES
Holes
Tel +34
Fax +34
CLUB DE GOLF COSTA DE AZAHAR
CASTELLON
18
964 280979
964 280856
PANORAMICA GOLF & COUNTRY CLUB
CASTELLON
9
964 493072
964 493063
CAMPO DE GOLF EL SALER
CASTELLON
18 + 3 par 3
96 1610384/118696 1627366
CAMPO DE GOLF OLIVA NOVA
VALENCIA
18
962 857666
96 2857662
CAMPO DE GOLF EL BOSQUE
VALENCIA
18 + 5 par 3
96 1808000
96 1808001
CLUB DE GOLF ESCORPION
VALENCIA
18
96 1601211
96 1690187
CLUB DE GOLF MANISES
VALENCIA
27 + 9 par 3
96 1534069
96 1523804
REAL DE FAULA CLUB DE GOLF
VALENCIA
9
696 6813013 91 5216642
EXTREMADURA
• FEDERACIÓN EXTREMEÑA DE GOLF
927 214379
927 625225
DON TELLO CLUB DE GOLF DE MERIDA
CACERES
924 123038
924 123038
GOLF DEL GUADIANA, S.A.
BADAJOZ
9
924 448188
924 448033
NORBA CLUB DE GOLF
BADAJOZ
18
927 231441
927 231480
TALAYUELA GOLF
CACERES
18
927 667024
927 667034
GALICIA
• FEDERACIÓN GALLEGA
981 919030
981 919029
CLUB DE GOLF DE LA CORUÑA
A CORUÑA
18
981 285200
981 280332
CLUB DE GOLF VAL DE ROIS
A CORUÑA
9 (27)
981 810864
981 810864
REAL AERO CLUB DE SANTIAGO
A CORUÑA
18
981 954911
981 954912
CAMPO DE GOLF DE GUITIRIZ
LUGO
9
982 371431
982 022 210
HERCULES CLUB DE GOLF
A CORUÑA
9
981 642545
981 605840
CLUB DE GOLF DE LUGO
LUGO
9
982 176314
982 176314
MONTEALEGRE CLUB DE GOLF, S.A.
ORENSE
9
988 256 118
988 3256 119
CLUB DE GOLF DE VILLAMARIN
ORENSE
9
677 437500
CAMPO DE GOLF BALNEARIO MONDARIZ
PONTEVEDRA
18
986 656200
986 664512
CLUB DE GOLF RIA DE VIGO
PONTEVEDRA
18
986 327051
986 327053
GOLF DE MEIS
PONTEVEDRA
18
986 680533
986 680 400
GOLF LA TOJA
PONTEVEDRA
9
986 730158
986 730307
REAL AERO CLUB DE VIGO
PONTEVEDRA
9
986 486645
986 486643
CLUB DE GOLF CAMPOMAR
A CORUÑA
4
981 453 910
981 453 011
LA RIOJA
•FEDERACIÓN DE GOLF DE LA RIOJA
941 499312
941 499313
CAMPO DE GOLF DE LA GRAJERA
LOGROÑO
18+9
941 511360
941 511607
CLUB DE GOLF RESIDENCIAL RIOJA ALTA
CIRUEÑA 18
941 340895
941 340788
CLUB DE GOLF MONCALVILLO (en construcción)
SOJUELA
18
MADRID
• FEDERACIÓN DE GOLF DE MADRID
91 5567134
915 564328
CAMPO DE GOLF BASE AEREA DE TORREJON
MADRID
18
91 660 37 39 91 665 6935
CAMPO DE GOLF DE SOMOSAGUAS
MADRID
9
91 3521647
91 3520030
CASINO CLUB DE GOLF RETAMARES
MADRID
18 + 9
91 6202540
91 6202641
CDM “LA DEHESA”
MADRID
9
91 5090 125 91 5093471
CENTRO DEPORTIVO BARBERAN
MADRID
9
91 5090059
91 7062174
CLUB DE CAMPO VILLA DE MADRID
MADRID
18 + 18 + 9
91 5502010
91 5502031
CLUB DE GOLF ENCINAR
MADRID
9
91 8674516
91 8674516
CLUB DE GOLF LAS REJAS GOLF MAJADAHONDA
MADRID
18 + 9
91 6347930
91 3076241
CLUB DE GOLF LOMAS-BOSQUE
MADRID
18 + 9
91 6167500
91 6167393
CLUB DE GOLF OLIVAR DE LA HINOJOSA
MADRID
18 + 9
91 7211889
91 7210661
CLUB DE GOLF Y DEPORTES - GOLF SCRATCH S.L.
MADRID
9
91 6637032
91 6639962
CLUB JARAMA R.A.C.E.
MADRID
18 + 9
91 6570011
91 6570264
CLUB LAS ENCINAS DE BOADILLA
MADRID
18
91 6322691
91 6322746
CLUB VALDELAGUILA
MADRID
9
91 8859659
91 8859659
GOLF LA DEHESA
MADRID
18
91 8157022
91 8155468
GOLF LA MORALEJA
MADRID
18 + 18 + 9
91 6500700
91 6504331
GOLF PARK MADRID
MADRID
9
91 6614444
91 6625662
LA HERRERIA CLUB DE GOLF
MADRID
18
91 8905111
91 8907154
NUEVO CLUB DE GOLF DE MADRID
MADRID
18
91 6300820
91 6305807
PALACIO DEL NEGRALEJO
MADRID
9
91 6690422
91 6721662
REAL CLUB DE LA PUERTA DE HIERRO
MADRID
18 + 18 + 9
91 3161745
91 3738111
REAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO
MADRID
36
91 6571018
91 6571022
CLUB DE GOLF ARANJUEZ
MADRID
18
91 8918778
91 8918778
ASOCIACION GOLF VILLA EL ESCORIAL
MADRID
9
91 8960785
CLUB DE GOLF NORTE REAL
MADRID
9
91 6637032
91 6639962
GREEN PADDOCK
MADRID
9
91 8595107
91 8595088
CENTRO DE TECNIFICACION FED. DE GOLF MADRID
MADRID
9
91 3768770
91 3160141
CENTRO NACIONAL DE GOLF
MADRID
18
91 3769060
91 3735340
GOLF JARDIN DE ARANJUEZ
MADRID
18
91 8754777
91 8754588
EL ROBLEDAL GOLF
MADRID
18
91 8859659
91 8859629
MELILLA
• FEDERACION MELILLENSE DE GOLF
952 679019
952 679019
MURCIA
• FEDERACIÓN DE GOLF DE LA REGIÓN DE MURCIA
968 284832
968 284637
LA MANGA CLUB
MURCIA
968 175000
968 175058
CLUB DE GOLF ALTORREAL
CARTAGENA-MURCIA
18+18+18
968 648152
968 648248
MOSA GOLF MURCIA
MURCIA
18
968 607209
868 950438
CAMPO SOL GOLF
MURCIA
18
609 593349
MAR MENOR GOLF RESORT-POLARIS WORLD
MAZARRON-MURCIA
9
968 041765 968 041766 GOLF TORREPACHECO
TORREPACHECO-MURCIA 9
968 585111
HACIENDA DEL ÁLAMO
TORREPACHECO-MURCIA 18
902 654000
902 654401
NAVARRE
FUENTE ÁLAMO
18+6
• FEDERACIÓN NAVARRA DE GOLF
948 210132
948 210132
CLUB DE GOLF CASTILLO DE GORRAIZ
VALLE DE EGÜES
18
948 337073
948 337315
CLUB DE GOLF ULZAMA
GUERENDIAIN-ULZAMA
18 par 72
948 305162
948 309209
ZUASTI CLUB DE CAMPO
ZUASTI
18 par 72
948 304872
948 302878
TENIS CLUB CERRO FONTELLAS (en costrucción)
FONTELLAS
18
948 826082
CAMPO DE GOLF DE VIANA (en costrucción)
VIANA
18
BASQUE COUNTRY
• FEDERACIÓN VASCA DE GOLF
943 29 35 08 943 297192
CLUB DE GOLF DE LARRABEA
LEGUTIANO (ÁLAVA)
18
945 465482
945 46 57 25
IZKI-GOLF
URTURI (ÁLAVA)
18+9
945 378262
945 378266
ZUIA CLUB DE GOLF
ALTUBE (ÁLAVA)
9
945 430922
945 430918
REAL GOLF CLUB DE SAN SEBASTIAN HONDARRIBIA (GUIP.)
18
943 616845
943 611 491
GOIBURU GOLF CLUB
ANDOAIN (GUIP.)
9
943 30 08 45 943 59 04 53
REAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL
SAN SEBASTIÁN
18
943 472 736 943 467984
REAL GOLF CLUB DE ZARAUZ
ZARAUZ (GUIP.)
9
943 830145
943 131568
CLUB DE CAMPO LAUKARIZ
LAUKARIZ-MUNGUÍA (VIZC.) 27
94 6740858
94 674 08 62
REAL SOCIEDAD DE GOLF DE NEGURI
ALGORTA (VIZCAYA)
18
94 4910200
94 460 56 11
ARTXANDA CLUB DE GOLF
BILBAO
18+9
944352220
946611713
MEAZTEGI GOLF
ORTUELLA (VIZCAYA)
9 + 18
94 6364370
946604036
PALACIO DE URGOITI
MUNGUÍA (VIZCAYA)
9
946 746 868 946 746 820
84
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(Gran Canaria - Fuerteventura)
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Enjoy the enchantment
of Lopesan Hotels & Resorts
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Choose the hotel which suits you best and enjoy the excellent facilities of our establishments in
privileged surroundings.
Our five star hotel Gran Hotel Lopesan Villa del Conde is a magnificent hotel complex with a
singular architecture and a structure reflecting the island’s stately villages. It offers a wide range
of facilities and services being its highlights the spectacular seaside Thalassotherapy centre and the
Ovo gourmet restaurant offering haute cuisine in a charming emplacement.
Our four star superior Gran Hotel Lopesan Costa Meloneras has got a marvellous tropical garden
area of more than 76.000 square metres and a wide offer of sports facilities. Its “jewels” are the
Gran Spa Corallium, a select and luxurious beauty and wellness centre, and the Ambassador
restaurant which is probably one of the best in the Canary Islands.
On the four star segment we can suggest our Hotel Lopesan Catarina which is especially
recommended for families and the Hotel Lopesan Altamarena situated in Jandía (Fuerteventura)
and designed for guests who like to relax at the seaside. For persons of young spirit we can recommend
our three star Hotel Lopesan Buenaventura, a lively place where you can do many sports and have
lots of fun with the hotel’s excellent entertainment team.
Information and bookings:
Phone numbers: +34 902 450 010 / +34 928 128 144 / +34 928 128 148 / Fax +34 928 128 147
[email protected] / lopesanhr.com / Costa Meloneras - Gran Canaria
Congresses and conventions
A boom in meetings infrastructures
Spain ranks among the
world’s five leading meetings
destinations. Year after year,
its position strengthens as
new facilities are built and
expanded and existing facilities
are reformed. Furthermore,
the country’s offer is being
promoted and public and
private institutions are putting
a premium on making Spain
the world’s foremost meeting
tourism destinations.
main hall in the congress hall will measure 1,500 square metres and
seat up to 2000 people. A smaller 650-square-metre hall will seat 400
people and there will also be 2,700 square metres of exhibition halls,
1,120 metres of multi-purpose halls and a 1,900-metre lobby that can
also be used as an exhibition area.
The Andalusian city of Cadiz has expanded its offering with the
Línea de la Concepción Congress Hall, set on 5,300 square metres
with a large auditorium for 1,062 people, another auditorium for
354, eight conference halls and three exhibition halls. The San Fernando Congress Hall is set to open late this year or early 2007.
The Princess Letizia Congress Hall is scheduled to open in Asturias in late 2007 and expected to become an emblem of the city.
According to the construction firm’s forecasts, the new congress
hall will attract over 165,000 visitors a year and bring in 65 million
euros of revenue for the region.
The Congress Hall in Albacete (Castile La Mancha) will be ready for inauguration in 2007. Its 15,000 square metres includes
a plenary hall for 1,200, a second hall with almost 700 seats, a
third hall for 150 congress participants and a storey earmarked
for multi-purpose use.
Gerona has inaugurated its 12,000-square-metre Congress HallAuditorium. Located in the heart of the city, it is connected by a ramp
to the Fair Hall, which has over 7,185 square meters of exhibition
space. The new hall seats up to 1,500 and boasts an auditorium
with 1,250 seats, a multi-purpose hall with different capacities that
range from 190 to 400 and other, smaller halls. It will also have an
exhibition and banquet hall for 460 people.
José Salinas, APCE’s president.
The number of events facilities has soared
this past year and the hospitality industry has
been very busy in this area: most new hotels
are being built with spacious halls for large
events. Congress tourism is an especially important modality, as it helps palliate seasonality, yields greater tourist expenditure and
generates substantial economic revenue for
the municipalities that host the events.
Furthermore, more than half the meetings
held in the country take place in congress halls, especially the events segments, which has
the highest number of attendants: 60% of all
those who attend meetings in Spain every year
do so at congress halls.
The President of the Spanish Congress
Hall Association (APCE), José Salinas, has told
HOSTELTUR that its data shows that Spain
ranks high among other European countries.
According to the latest report from the International Congress and Convention Association (ICCA), Spain is the third most popular
meetings destination in the world, with 5.2%
of the total, behind the US with 7.1% and
Germany with 6%.
The top three cities in terms of number of
meetings are the same as last year. Barcelona hosted the most business events in the
world, after Vienna and Singapore. Not only
that, Valencia (950%) is among the three leading cities in the world in terms of growth in
number of meetings between 1996 and 2005,
86
ahead of Barcelona (252%), Munich (317%)
and Geneva (280%).
Salinas affirms that hard work is being
done to maintain and improve Spain’s rank.
Although no official figures are available, the
president of the APCE estimates that 2006 will
close with even better results.
New infrastructures and projects
Valencia has seen a steady proliferation
of new installations, thanks to its prodigious
growth as a congress destination in the past
ten years. The new Events and Show Centre,
which will occupy over 12,114 square metres and seat 2,200 people, is scheduled for
completion in the upcoming months. Fur-
thermore, the inauguration of a number of
new hotels during 2006-2007 will add to the
city’s offer.
Madrid has plans in place for a third congress hall. The venue for the project is the
old Real Madrid sports grounds, which measures 70,000 square metres and holds 5,000
spectators. The congress hall will encompass a
3,000-seat auditorium and another two smaller auditoriums for 1,200 and 1,800 people
respectively, in addition to a 15,000 square
metre exhibition area.
Palma de Mallorca expects its future congress hall to help make it a reference point
in congress activities. The building will stand
opposite the sea at the entrance to the city
next to a hotel, which will also be new. The
87
NAME
PROFESSIONAL CONVENTION ORGANISATION
FEDERACION ESPAÑOLA DE OPC’s
ASOCIACION ANDALUZA DE EMPRESAS OPC
D.VICENTE SERRANO GUTIERREZ
PROYECTOS,INCENTIVOS Y CONGRESOS,SL -PIC-
D.VICENTE SERRANO GUTIERREZ
CONGRESOS GESTAC,SL
Da Ma PILAR LOPEZ MORENO
EUROCONGRES,SA
Da Ma LUISA AZNAR MORENO
GONZALEZ HERNANDO & ASOCIADOS,SL
D.JOSE LUIS GONZALEZ HERNANDO
SAYCO CONGRESOS
D.MANUEL ORTIZ SANCHEZ
SITEC-SIASA
Da ELENA PERRIN
TRAVELDOS CONGRESOS
D.JOSE LUIS GANDULLO ANTUNEZ
INDALCONGRES
Da TRINIDAD CABEO RODRIGUEZ
FASE 20
D. ENRIQUE GIL
ASOCIACION ARAGONESA DE EMPRESAS OPC
Da ASCENSION DURAN UCAR
ARAGONESA DE CONGRESOS
D.VICENTE MARTINEZ
DI&CO,SL
Da ASCENSION DURAN UCAR
PRODUCCIONES CAPITEL,SL
Da ANA MERINO
ASOCIACIO CATALANA D’EMPRESES OPC
D.JOSEP MILAN HERRERA
AOPC
Da PALOMA BELLES
BARCELONA CONGRES MEDIC,SL
D. TOMAS GIL
CIC,SA
D.TOMEU BOSCH
GRUPO PACIFICO,SA
Da. PATRICIA MILAN
INTER-CONGRESS,SA
D.JORDI BOSCH GRAU
GRUP OTAC
D.PERE QUINTANA
PAP CONGRESOS,SL
Da. NIEVES RODRIGUEZ
REUNIONS I CIÈNCIA,SL
D.RAFEL PERIS
TORRELAZUR - MCCANN MEETINGS
D.JUAN MANUEL MACHO
TECNIC VIAJES BARCELONA
Da ANA FUENTES
ASOCIACION DE EMPRESAS OPC DE CANTABRIA
D.GONZALO GARCIA GOMEZ
AFORO,SL
D.NIEVES COLLANTES GONZALEZ
ALTAMIRA CONGRESOS
D. GONZALO GARCIA GOMEZ
COFEX,SL
D.CARLOS HIGUERA TRUEBA
GEYSECO,SL
D.GERMAN ORTIZ HORNAZABAL
ASOCIACION DE EMPRESAS OPC DE CASTILLA Y LEON
D.JESUS M.PEREZ CELEMIN
EVENTO
D.JESUS MARIA GOMEZ MERINO
O&G ZAPICO RODRIGUEZ,SL
Da. ANA Ma RODRIGUEZ FERNANDEZ
VIAJES Y CONGRESOS,SA
D.TIRSO CARPIO RODRIGUEZ
VIAJES GUIANA TOUR
D. JOSE MARTIN SERNANDEZ
ASOCIACION DE EMPRESAS OPC DE GALICIA
D.RAMON ORJALES PITA
ATLANTICO CONGRESOS
D.RAUL GARCIA LORENZO
CENTRAL GALLEGA DE CONGRESOS,SA
D.MANUEL REY PRIETO
CYEX CONGRESOS,SL
Da. ROSARIO BARCA FERNANDEZ
ORZAN CONGRES,SL
Da. YOLANDA BARBEITO MANTEIGA
TURVIGO FERIAS Y CONGRESOS,SA
D.JOSE MANUEL MACIÑEIRAS
NOVA DE CONGRESOS
Da TERESA FANDIÑO VAZQUEZ
VERSAL COMUNICACIÓN
DÑA.MARIA J. SOLLA BREA
TREVISANI, S.L.
Da ANA MARIA GARCIA CALVO
CONGREGA, S.L.
Da MARIA MUÑIZ GARCIA
IMPULSA INICIATIVAS Y MEDIOS
D. ENRIQUE CONDE BLANCO
ASOCIACION DE EMPRESAS OPC MADRID Y CENTRO
D.JULIO ABREU / D.JOSE M.ASIN
AC COMUNICACION GLOBAL,SL
Da ARACELI CALVO
AULA MEDICA ACTIVA
Da.CONSUELO GONZALEZ POO
FUNDACION GRAL.UNIVERSIDAD DE ALCALA
D.JESUS LOPEZ-LINARES GARCIA
IJ & ASOCIADOS
Da ISABEL JIMENEZ FUENTES
VIAJES PACIFICO,SA
D. JORDI MEDRANO
IMPULSA INICIATIVAS Y MEDIOS
D. LUIS MANUEL MARTÍNEZ TORIBIO MALLORCA PUNTO DE ENCUENTRO
D.MAURICIO GINARD VICENS
O&G ORGANIZACION Y GESTION DEL PRINCIPADO,SL
Da ANA ARRONES
OTAC
Da.SARA BEY
PAP CONGRESOS,SL
D. DAVID ABREU LOPEZOSA
SIASA CONGRESOS
Da BEGOÑA RUEDA
TECNIC VIAJES MADRID
D.JUAN CARLOS LEAN/D.ANTONIO JANSA
TILESA OPC, SL
D.CARLOS DE SEBASTIAN
VIAJES EL CORTE INGLES (DIV.CONGRESOS)
D.JOSE CARVAJAL
VIAJES EMERITA,SA
D.FRANCISCO RAMOS SEGADOR
VIAJES HALLEY.DPTO.DE CONGRESOS
D.FRANCISCO MARISCAL
VIAJES MAPFRE.DPTO.DE CONGRESOS
D. ARTURO FERNANDEZ FERNANDEZ DE HEREDIA
VIAJES Y CONGRESOS,SA
Da.BEGOÑA GONZALEZ POLO
VIAN SERVICIOS TURISTICOS ESPECIALIZADOS
Da M.VICTORIA DOMINGUEZ
CENTRAL EUROPEA DE CONGRESOS,SL
D.JOSE Ma GOYA
88
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Province
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$OMINICAN2EPUBLIC\#UBA\-EXICO\#OSTA2ICA\.ICARAGUA\5RUGUAY\3PAIN\#ZECH2EPUBLIC\"ULGARIA\0OLAND\-ALTA\4URKEY\-OROCCO\53!
NAME
PROFESSIONAL CONVENTION ORGANISATION
MAGNA CONGRESOS,SL
GRUPO INTERSERVICE,SL
SECRETARIA GENERAL TECNICA
SEPROTEC
DOSAN,SA , AUDIOVISUALES
ASOCIACION MEDITERRANEA DE EMPRESAS OPC
ALQUIBLA CONGRESOS
CEDES,SL
ESOC, SL
FACTORIA DE SERVICIOS
GAMA CONGRESOS Y EVENTOS,SA
GRUPO INTERSERVICE,SL
TARSA COM
ASOCIACION NAVARRA DE EMPRESAS OPC
ABERIN CONGRESOS
CONGRESOS NAVARRA,SL
COVENT CONGRESOS Y EVENTOS
ASOCIACION RIOJANA DE EMPRESAS OPC
CONGRESOS E INCENTIVOS RIOJA S.L
AZAFATAS RIOJA,SL
CONGRESS POINT
ORGANIZACION CONGRESOS Y EXPOSICIONES,SL
PLANNER ORGANIZACION DE CONGRESOS,SL
PROMOS OPC
SERVICIOS INTEGRALES A OPC’S, SL
ASOCIACION VASCA DE EMPRESAS OPC
EGUNBIDE CONGRESOS
ERCISA,SA
LANKOR,SL
TISA CONGRESOS
TISA CONGRESOS
TISA CONGRESOS
Da ELENA GONZALEZ CUESTA
D.JESUS M.PEREZ
D. JOSE MANUEL ASIN
D. JUAN JULIAN LEON IBAÑEZ
Da. ISABEL SANTAMARTA
Da MaVICTORIA RAMOS
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D.IGOR RICO OSÉS
Da ISAURA FERNANDEZ SINOSIAIN
D.JOSE MARIA NEGRO
D.ALBERTO PICATOSTE MARTINEZ
D.RAUL LAVEGA HERCE
D. MANUEL RUBIO MARTIN
D.ILDEFONSO GONZALEZ
D.CARLOS SAENZ ALONSO
D.ALBERTO PICATOSTE MARTINEZ
Da. RAQUEL ARRIETA
Da.JUDITH MARTINEZ FERNANDEZ
D.IÑIGO GONZALEZ DE DURANA
D.IÑIGO GONZALEZ DE DURANA
Da.YOLANDA GUEREDIAGA
Da MAITE AIZPURU ECIOLAZA
Da.MATILDE ELEXPURU SOLOAGA
Province
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STA.CRUZ TENERIFE
VALLADOLID
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GUIPUZCOA,SAN SEBASTIAN
LA RIOJA,LOGROÑO
MADRID
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MADRID
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MURCIA
PEÑISCOLA-CASTELLON
CASTELLON
BILBAO
PAIS VASCO,BILBAO
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NAVARRA, PAMPLONA
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Spain’s Capital
Culture is flourishing in Madrid
The cultural offer in Spain’s
capital never stops growing
and improving. Guided tours
along the city’s streets are
being promoted, art museums
are expanding their premises
and theatres are staging hit
productions.
Guernica was returned to Spain from New York 25 years ago and now hangs in the Museum Reina Sofia.
The Prado Museum is being enlarged and
once the work is finished sometime around
the end of the year, it will have an additional
29,400 square metres, for a total surface area
of 58,000 square metres. The expansion was
essential, as the Prado needed more room to
display a larger part of its collection of 8,600
paintings, over 5,000 drawings, 2,000 engravings, 700 sculptures and close to 1,000 coins
and medals.
The Museum Reina Sofía also inaugurated
new installations a little over a year ago. The
museum’s surface has increased by 27,000
square metres, over 60% more space than
previously. On the 125th anniversary of Pablo
Picasso’s birth, special mention must be made
of the museum gallery that opened in 1994 to
house Guernica, his masterpiece.
But there is more to culture in Madrid than
great museums. As part of the Discover Madrid programme to help visitors get to know
the city’s most intriguing nooks, monuments
and buildings, the Town Hall is sponsoring a
wide array of foot, coach and bicycling tours,
including group and guided tours in different
languages. There are 40 tours underway at
present, some of which have been adapted
for disabled visitors. A tour bus operates along
similar lines and offers two tours, “Historic
Madrid” and “Modern Madrid”, with audioguides in eight languages that explain the sites
along the route.
Madrid’s Tourism Board has launched the
Madrid Culture Card, a card specifically designed to make cultural visits more convenient
and economical. It provides access to 43 mu92
seums and all the tours on the Discover Madrid
programme, as well as discounts for the tourist
bus, among other advantages.
Joining these options is a varied network of
theatres. The Tourism Board has initiated the
“Madrid Opera In” package in collaboration
with the Teatro Real and a group of travel
agencies to promote the product. The price of
the package includes tickets to a performance
in the theatre’s A zone, a libretto, a night in
a hotel with breakfast and a guided tour of
Habsburg Madrid. Among other events planned
for the 250th anniversary of Mozart’s birth is
a performance of the opera Bastien and Bas-
tienne at the Auditorium in the Casa del Reloj
in late November and a number of musicals,
such as Mamma Mia! and The Producers, one
of the latest shows to open in the city.
The capital’s cultural offer is enriched by
charming locales within a short distance, e.g.,
Alcalá de Henares, Miguel de Cervantes’ birthplace and a World Heritage City that celebrates
its 2000 years of existence this year. The region
also includes Aranjuez’ cultural landscape and
the Monastery of El Escorial.
Text: Araceli Guede
Amusement parks
Fun for the whole family
The Community of Madrid’s amusement
parks have been expanding their offer and
improving their installations year after year
by launching new features to attract new
clients and make their older clients want
to come back. The Parque de Atracciones,
two water parks and the Zoo Aquarium are
just several places to enjoy in Madrid, not
to mention Faunia Nature Park, and Warner
Bros. Park, which features the famous film
studio’s cartoon characters. Furthermore,
20 minutes from the capital in Arroyomo-
linos, Madrid Xanadú offers the chance to
soar 300 metres high in a hot air balloon
trip that cover ten kilometres in a straight
line.
Along with this, Xanadú boasts the only
indoor ski slope in Spain and over 220 businesses, most of which are shops, which
explains its popularity in the region for shopping tourism. Visitors can purchase Madrid’s
one or three-day shopping packs, in which
over 200 businesses and four-and five-star
hotels take part.
Spain’s capital extends an invitation to tour its streets and parks and enjoy its varied
cultural offer
Madrid, city of a thousand and one options
musical comedies running simultaneously on
the city’s stages.
And at night, and until the wee hours of
the morning, coffee houses, terraces, karaoke
bar, nightclubs, pubs, jazz haunts, live music
locales and cocktail bars welcome variegated
crowds eager to have a good time, especially
at weekends.
The leisure offer is completed by a growing
number of theme and amusement parks, a planetarium, zoological and botanical gardens, an
IMAX Cinema - something for everyone, young
and old alike.
accessories by top national and international
designers, antiques shops and art galleries,
factory outlets and popular swap-meets like
the Rastro. Madrid is one of the few places
of the world where it is possible to buy anything from a Castilian-style 16th-century
cape to the latest handbags from the catwalks
of Milan or Paris, including good local wine
and rural handicrafts; 52,000 shops await
visitors in all.
To promote to Madrid as southern Europe’s
finest urban shopping centre, Madrid’s
Tourism Board has created the Shopping VIP
Broad avenues, a hundred
museums, parks and sites with
centuries of history, scores
of cinemas and theatres,
52,000 shops and its citizens’
indispensable hospitality. These
are just a few of the features that
await visitors to Madrid, a city to
savour, with one of the best and
most varied leisure offers in all
of Europe.
Madrid, Spain’s political, financial and cultural centre, is a city that never stops and is
undergoing a swift transformation that will be
reflected in the quality of life and well-being
of its citizens and visitors.
Madrid is positioning itself as a world-class
city and a leading tourist destination in Spain
as well as in the rest of the world and it has
all the attributes needed to do so.
Ten minutes away
Madrid’s culturally rich heritage in a matchless historical-artistic setting, first-rate, cultural program and range of venues dedicated
to the creative and experimental arts are on
par with the world’s finest cities.
Its cultural resources include 118 art galleries and 98 museums, three of which make up
El Paseo del Arte, dubbed the Art Walk, which
connect one of the greatest concentrations
of universal masterpieces in painting on the
planet within a ten-minute stroll that ranges
from Goya, Velázquez, Tiziano and El Greco at
the Prado Museum to the avant-garde geniuses of Dalí, Picasso and Miró at the Centro de
Arte Reina Sofía and includes Durer, Canaletto,
94
Brueghel, Gauguin and Kandinski at the Thyssen Bornemisza Museum.
The Madrid Tourism Board is offering guided
tours in Spanish, English, French, German, Italian and Japanese to introduce visitors to these
museums and others, as well as some of the
city’s 1,961 monuments, as part of its “Discover
Madrid” programme, which aims to showcase
both emblematic sites as well as lesser-known,
but equally interesting parts of the city.
Furthermore, three tourist cards - Madrid
Card, Madrid Card Culture, and Madrid Card
Kids - offer a simple and convenient way to
enjoy the city’s cultural and leisure offer at
the best price. Information about these cards
is available at the following website: www.
madridcard.com.
Madrid also enjoys the privilege of being
the only city in the world to be surrounded
by four World Heritage Cities (Avila, Segovia,
Toledo and Alcalá de Henares), within less than
an hour’s distance, as well as the Real Sitio de
Aranjuez, which has been declared a World
Heritage Site.
The new Broadway
Visitors can also enjoy a wide variety of
performances in Madrid that guarantee entertainment at all hours of the day or night:
theatre, circus, cinema, magic shows, opera,
zarzuela, flamenco, classical music, bullfights,
musical comedies, dancing, concerts...the options are endless.
Madrid aspires to be Europe’s new Broadway and in support, Madrid’s Tourism Board is
putting special efforts into promoting musical
comedies. Many of the capital’s 58 theatres have been achieving roaring successes for years
with their performances of world-famous
musical comedies, so it is possible to find five
But Madrid also means business. Madrid has
two congress halls at present, one close to the
airport in Campo de las Naciones and the other
on Paseo de la Castellana, right in the heart
of the city. Together they have 12,000 seats
on offer and operate at one hundred percent
capacity almost all year round, which is why a
third congress hall is being built at Real Madrid’s
former Ciudad del Deporte site in the northern
part of the city, which will be ready in 2009. This
offer is complemented by a wide array of hotels
that cater to meetings tourism.
Shopping
The city’s massive shopping opportunities
range from small traditional shops and craftsmen who maintain their centennial decoration
to enormous shopping centres, and includes
department stores, fashionable boutiques and
Pack, which offers an exclusive shopping service that includes a guide in Spanish, English,
Japanese and Russian with basic information
about each shopping season, maps of the
city’s commercial areas, shopping services
and a list of establishments that offer preferential attention. It is available at the 4 and
5-star hotels that participate in the project.
A website has been created to make it easier
to obtain information on the pack: www.shopping-vip-pack.com.
For further information
Being well informed is the best way
to get the most out of Madrid and the
city makes that easy by providing information on the city’s tourism offer at its
new Tourism Centre (Plaza Mayor 27. Tel.:
+34 91 588 16 36), equipped with the
last technology to tailor the information
it provides visitors along with pamphlets
about the city’s options in several languages. Permanent tourist information
points are also located in Plaza Callao
and Plaza Cibeles in the city centre and
the city’s internet portal, Esmadrid (www.
esmadrid.com) contains detailed explanations about its tourist, cultural, leisure and
businesses resources in Spanish, English,
Russian, Japanese, Chinese and French.
Madrid’s mobile phone portal, which can
be accessed on mobile phones at: movil.
esmadrid.com, includes versions in WAP
and I-mode. Two permanent tourist information points have just been inaugurated
next to baggage belts at the new T4 terminal of Madrid-Barajas airport.
array of international delicacies are on offer.
There is no country or culture that is not gastronomically represented in the city. Madrid’s
cuisine is also the perfect fusion of tradition
and modernity, since traditional cuisine coexists side by side with the new “signature”
cuisine and other avant-garde schools, which results in a blend of new flavours with a
more refined and succulent presentation. This
influence has even penetrated the world of
tapas and creative tapas are becoming more
and more popular.
A green city
Madrid is truly a cultured, monumental, entertaining and stylish city; but is also is ecolo-
La pièce de la résistance
The city’s cuisine is yet another of the charms that enthrals visitors. It is home to over
16,000 bars and cafeterias and almost 3,000
restaurants where not only typical local dishes, such as cocido, can be sampled, but all of
Spain’s different regional cuisines and a wide
95
The British, Madrid’s
number-two fans
Madrid hopes to attract six million visitors in 2006. And its prospects look good.
From January to August this year, 4,361,596
people visited the city, 6% more than 3.7
million registered for the same period last
year. In these first eight months of the year,
Madrid received 161,038 tourists from Great
Britain, the second most important origin
country, behind the United States.
The number of tourists grew by 12.7%
in 2005, twice the average national and
reached the record-breaking number of
7,305,818 visitors, 60% of whom were
from other parts of Spain. Of the 2,090,023
foreigners, 9.09% were British (264,508).
Most numerous were Americans, who accounted for 12.76% of the total.
gical and respects the environment. 250,000 hectares of green spaces and 43
parks and gardens make it the world’s second leading capital in terms of number
of trees and the European city with most green metres per inhabitant.
Visiting the city of Madrid also means the chance to enjoy the finest international sporting events of the day and the most exciting football, of course.
Going to the Santiago Bernabeu Stadium to see a match with the world’s top
teams - Real Madrid “at home” - is a unique experience, which can be topped
off with a tour around the stadium that includes a visit to the trophy exhibit,
among other places of interest.
Not only that, the city boasts magnificent infrastructures on land and in the
air and its extensive network of public transport connects all points in the city
by underground, bus or train. The Madrid-Barajas airport, which handles 25% of
the direct flights between Europe and South and Central America and which has
just been expanded, deserves a special mention. Its new
terminal, the T4, was designed by Richard Rogers, who
was recently awarded the Stirling Prize for Architecture
by the Royal School of British Architects.
Madrid also has a varied and modern hotel offer, with
one of the best value for money relationship in all of
Europe. According to Madrid’s Tourism Board, there are
over 76,000 beds on offer, including some of the country’s
more emblematic hotels designed by internationally renowned architects that have recently been inaugurated.
Twenty new establishments opened their doors in 2005
and eight more have joined them so far this year.
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96
British airlines set their sights on the
Spanish market
EasyJet opens a hub in Madrid and Jet2.com in Tenerife
The British air transport sector is
taking a keen interest in Spain.
The efforts of several airlines
to open new routes go hand in
hand with new hubs in Spanish
airports. But Spanish companies
are attempting to penetrate the
United Kingdom as well. The
Ferrovial construction group has
acquired BAA, the airport management firm, in one of Europe’s
most consequential takeovers.
Spain is one of the countries with the most
British Airway flights to and from the United
Kingdom, approximately a dozen round trip
flights a day, including flights operated by
BA’s subsidiaries, BA Connect and GB Airways. Company sources have told us that
service has “practically become a shuttle”. A
brand new route has now joined the others:
BA Connect has just inaugurated its BarajasLondon City shuttle, with two daily flights
Mondays to Fridays and three on Sundays.
British Airways informs us that the line was
created to cater to business travellers, since
London City airport is “ten minutes” from the
centre of town, much closer than Heathrow
and Gatwick.
Low cost carriers are not lagging
behind
Low cost carriers are also aware of Spain’s
business potential. Easyjet, for example, has
announced it will open a hub in MadridBarajas, its seventeenth operating base and
second in southern Europe, joining MilanMalpensa. The company’s CEO, Andy Harrison, affirms, “Spain is an excellent growth
opportunity” and emphasises that “Madrid is
one of the most important cities in Europe”.
The arrival of the first permanent airplanes
is scheduled for February 16. The company
expects this new hub to increase its operating volume in Barajas by 142% to a total of
two million passengers by the end of 2007. In
fact, it will begin operating its first domestic
flights in Spain from Madrid’s airport next
98
year. The airline considers this type of service “very interesting”. The company’s regional manager for southern Europe, Arnaldo
Muñoz, thinks that “Spain’s domestic market
has enormous possibilities”.
sophisticated and cosmopolitan archipelago with a growing interest in developing an
alternative to the package holidays offered
by traditional operators”, affirmed its chief
executive, Philip Meeson.
Jet2.com has also decided to reinforce its
presence in Spain and has opened its first
base outside its own country in Tenerife Sur
airport, with one of its Boeing 757-200s. This
company has six operating bases until now,
all of which are in the United Kingdom. “We
see the Canary Islands as a multicultural,
These are only a few examples of Spain’s
importance to the British aviation sector.
Other companies, such as Thomsonfly, also
conduct a large and growing proportion of
its business in the Spanish market.
Text: Araceli Guede
One of the largest foreign takeovers
by a Spanish firm
The Spanish firm Ferrovial has acquired the British airports operator BAA. Each shareholder
received 935 pence a share offer in cash, valuing the company at 10.110 billion pounds, and
includes a final dividend of 15.25 pence per share. The operation was negotiated through
the Airport Development and Investment Limited consortium, made up of Ferrovial, Caisse
de Depot et Placement du Québec and GIC, the Singapore government’s investment branch. This takeover was one of the largest operations ever conducted by a Spanish company
abroad in recent years and the largest investment in Ferrovial’s history.
BAA owns seven aerodromes in the United Kingdom: Heathrow, Gatwick and Stansted
in London; Glasgow, Edinburgh and Aberdeen in Scotland, and Southampton in the south
of England, which handle approximately two thirds of all domestic passenger air traffic.
In the financial year that closed last March 31, nearly 144.6 million travellers used these
facilities. BAA also manages twelve international airports in other countries (four in the
United States, six in Australia, one in Italy and another in Hungary) under different types
of contracts.
Air transport
The boom in no frills airlines
Almost 40% of the 17.2 million Britons who flew to Spain in
2005, i.e., 6.8 million of them, arrived on no frills flights, 35.8%
more than in 2004. These figures from the Institute of Tourism
Studies (ITS) of Spain’s Ministry of Industry, Tourism and Commerce
show a slower rate of growth than in previous years.
flew on no frills flights. The first figure is 3.4% lower than the
first eight months of 2005; however, the second reflects growth
of 10.5%.
Nevertheless, according to the ITS, low cost carriers are the reason behind the 3% increase in flights to Spain from the UK and
they are swiftly capturing a large part of heritage carriers’ market
share. The number of passengers from the UK who flew on traditional airlines fell 11.1% last year. However, the UK continues to
be the main origin market for arrivals on no frills carriers: 44.7%
of the 15.3 million visitors that Spain received last year on these
flights were from Great Britain.
The trend has been holding steady so far this year. Spanish airports registered 12 million inbound British passengers up to August, close to 2% more than the same period of 2005. 7.1 million
of these passengers flew on heritage airlines and almost 5 million
100
EasyJet is one of the most popular no frills airlines among British passengers to Spain.
Flight connections between Great Britain and Spain
Airport
Spain
London Heathrow
Alicante
Barcelona
Madrid
Málaga
Palma
S. Compostela
Seville
Valencia
London Gatwick
Alicante
Almería
Arrecife
Barcelona
Fuerteventura
Gerona
Granada
Ibiza
Gran Canaria
Madrid
Menorca
Málaga
Murcia
Palma
Reus
Sevilla
Tenerife North
Tenerife South
Valencia
London Stansted
Almería
Barcelona
Bilbao
Gerona
Granada
Ibiza
Jerez
Málaga
Murcia
Oviedo
Palma
Reus
S. Compostela
Seville
Tenerife South
Valencia
Valladolid
Vitoria
Zaragoza
London City
Madrid
London Luton
Alicante
Barcelona
Gerona
Madrid
Menorca
Murcia
Palma
Reus
Aberdeen
Málaga
Tenerife South
Belfast
Alicante
Barcelona
Ibiza
Málaga
Murcia
Palma
Tenerife
Birmingham
Alicante
Almería
Arrecife
Barcelona
102
Airlines
bmi
British Airways, Iberia
GB Airways, Iberia
bmi
Iberia
Iberia
Iberia
Monarch, easyJet, GB Airways,
Thomsonfly
easyJet
Monarch, GB Airways
British Airways, easyJet
Thomsonfly
Thomsonfly
Monarch
easyJet, GB Airways, Thomsonfly
GB Airways, Thomsonfly
British Airways, easyJet, Air Madrid
Air Nostrum, GB Airways, easyJet
GB Airways, Monarch, esayJet,
Thomsonfly
easyJet
GB Airways, easyJet, Thomsonfly
Thomsonfly
GB Airways
GB Airways
Monarch, GB Airways
GB Airways, easyJet
Ryanair, easyJet
easyJet
easyJet
Ryanair
Ryanair
easyJet
Ryanair
easyJet
Ryanair
easyJet
Air Berlin, easyJet
Ryanair
Ryanair
Ryanair
Flyglobespan
Ryanair, easyJet
Ryanair
Ryanair
Ryanair
BA Connect
easyJet, Monarch, Thomsonfly
easyJet
Ryanair, Thomsonfly
easyJet
Monarch, Thomsonfly
Ryanair
easyJet, Thomsonfly
Ryanair, Thomsonfly
Monarch
Spanair, Flyglobespan
easyJet
Jet2.com
Jet2.com
easyJet, Jet2.com
Jet2.com
easyJet, Jet2.com
Jet2.com
bmibaby, Flybe, Monarch, Thomsonfly
Flybe, Monarch
Thomsonfly
BA Connect
Fuerteventura
Gerona
Ibiza
Gran Canaria
Madrid
Mahón
Málaga
Murcia
Palma
Reus
Tenerife
Blackpool
Alicante
Gerona
Málaga
Murcia
Palma
Tenerife
Bournemouth
Alicante
Gerona
Gran Canaria
Madrid
Málaga
Palma
Tenerife
Bristol
Alicante
Barcelona
Madrid
Málaga
Murcia
Palma
Valencia
Tenerife South
Cardiff
Alicante
Fuerteventura
Lanzarote
Las Palmas
Málaga
Palma
Tenerife
East Midlands Alicante
Gerona
Málaga
Murcia
Palma
Tenerife South
Edinburgh
Alicante
Arrecife
Barcelona
Ibiza
Madrid
Menorca
Málaga
Murcia
Palma
Tenerife South
Exeter
Alicante
Málaga
Murcia
Palma
Glasgow
Alicante
Arrecife
Barcelona
Fuerteventura
Ibiza
Gran Canaria
Menorca
Málaga
Palma
Thomsonfly
Thomsonfly
Monarch, Thomsonfly
Thomsonfly
BA Connect
Monarch, Thomsonfly
bmibaby, Flybe, Monarch
Thomsonfly
Monarch, Thomsonfly, Volar Airlines
Jet2.com
Ryanair
Jet2.com, Monarch
Jet2.com
Jet2.com
Jet2.com
Thomsonfly
Ryanair
Thomsonfly
Ryanair
Thomsonfly
Thomsonfly
Thomsonfly
easyJet
easyJet
easyJet
easyJet
easyJet
easyJet
easyJet
BA Connect
bmibaby, Thomsonfly
Thomsonfly
Thomsonfly
Thomsonfly
bmibaby, Thomsonfly
bmibaby, Thomsonfly
Thomsonfly
easyJet, bmibaby
Ryanair
easyJet, bmibaby
Ryanair
bmibaby
BA Connect
Air Scotland, Flyglobespan, easyJet,
Thomsonfly
Flyglobespan
Spanair, Flyglobespan, Thomsonfly
British Airways
Air Scotland, Flyglobespan, Thomsonfly
Jet2.com, Flyglobespan
Air Europa, Air Scotland, Flyglobespan,
Thomsonfly
Flyglobespan
Flybe
Flybe
Flybe
Flybe
Air Scotland, Flyglobespan, easyJet
Flyglobespan
Flyglobespan
Flyglobespan
Flyglobespan
Flyglobespan
Flyglobespan
Air Scotland, Flyglobespan, easyJet
Air Scotland, Flyglobespan, easyJet,
Thomsonfly
Tenerife South
Leeds Bradford
Alicante
Barcelona
Málaga
Murcia
Palma
Lanzarote
Tenerife
Liverpool John Lennon Alicante
Barcelona
Gerona
Granada
Madrid
Murcia
Palma
Reus
Santander
Seville
Tenerife
Manchester
Alicante
Almería
Arrecife
Barcelona
Ibiza
Gran Canaria
Madrid
Mahón
Málaga
Murcia
Palma
Tenerife
Valencia
Newcastle
Alicante
Barcelona
Flyglobespan
Jet2.com
Jet2.com
Jet2.com
Jet2.com
Jet2.com
Jet2.com
Jet2.com
easyJet
easyJet
Ryanair
Ryanair
Ryanair
Ryanair
easyJet
Ryanair
Ryanair
Ryanair
Flyglobespan
bmibaby, Jet2.com, Monarch
Monarch
British Airways, Monarch
Monarch
Jet2.com
British Airways
Monarch
bmibaby, British Airways, Iberia,
Jet2.com, Monarch
Jet2.com
bmibaby, Jet2.com, Monarch
British Airways, Iberia, Monarch,
Jet2.com
Jet2.com
easyJet
easyJet
Málaga
easyJet
Murcia
Jet2.com
Palma easyJet
Southampton
Alicante
Flybe
Málaga
Flybe
Murcia
Flybe
Palma
Flybe, Thomsonfly
Future Connections
London Heathrow
Seville
clickair (february 2007)
Valencia
clickair (february 2007)
London Gatwick
Arrecife
Thomsonfly (summer 2007)
Gran Canaria Thomsonfly (summer 2007)
Menorca
Tenerife
London Luton
Blackpool
Bournemouth
East Midlands
Leeds
Manchester
Newcastle
Almería
Ibiza
Málaga
Valencia
Alicante
Ibiza
Menorca
Almería
Valencia
Arrecife
Barcelona
Gran Canaria
Jerez
Menorca
Tenerife
Almería
Málaga
Palma
Valencia
Monarch (may 2007)
Monarch (may 2007)
Jet2.com (marz 2007)
Thomsonfly
Jet2.com (may 2007)
Jet2.com (may 2007)
Monarch (marz 2007)
Jet2.com (may 2007)
Jet2.com (may 2007)
103
Holidays begin on board
Although the quickest and most popular way to
travel between the United Kingdom and Spain is by
plane, it is also possible to take a ferry, which allows visitors to bring their own vehicles with them
on holiday. Acciona Trasmediterránea’s new route
joins existing connections between southern Europe
and northern Spain.
The shipping firm Acciona Trasmediterránea inaugurated its Bilbao-Portsmouth in May and with it, began to cover the route that
P&O already operates once every three days. Ships will make the
round trip crossing twice a week in low season from September 22 to
December 31 and from May 16 to June 29 and once every three days
in summer between June 30 and September 21.
Passengers on Trasmediterránea’s Fortuny can relax in its swimming pool.
The route is covered by the Fortuny, a vessel with 32 single or
double cabins in Club Class, 171 four-person cabins in tourist class
and 6 cabins equipped for disabled passengers, all of which have halfbaths. There are also ten decks and the ship boasts all the amenities
needed to make the trip a “mini-cruise”, which is how round trips
with a four-hour stop at the destination are being marketed. There
are combination packages available for holidays in northern Spain
that offer 4 or 5-star hotels and optional excursions. Furthermore,
special itineraries that include three nights on board and four at a
hotel in Bilbao with visits to surrounding areas has been planned for
Christmas from December 21 to 28 and New Year’s from December
28 to January 8.
The Fortuny has room for 900 passengers and 330 vehicles. Travelling with one’s own car is an option many British tourists appreciate, affirms the Spanish company. It explains that the British market
considers it important to have one’s car on holiday, something flights
cannot provide. This is especially true of the Britons who use the ferry,
fundamentally visitors with homes in Spain. Some tourists stay on
Spain’s Cantabrian coastline, but other cross the country to a second
home on the Mediterranean’s shores.
Twenty-five years sailing the seas
Brittany Ferries inaugurated its Plymouth-Santander route in 1981
and there are now two sailings per week in each direction from midMarch to mid-December. The firm operates two ships on the line: the
Pont-Aven covers the route in 18 hours and the Bretagne in 24.
The former can hold up to 2,400 passengers and 650 vehicles and
has 652 cabins and reclining seats, in addition to cinemas and an
indoor swimming pool with a glass roof. The latter, with a capacity of
up to 2,056 passengers and 580 cars, has 376 cabins and 456 reclining seats. Shows and films can be enjoyed during the trip.
Ferries are offering an increasingly wide array of services. The amenities available on board to passengers make these trips a mini-holiday in themselves.
Spain works to make a place for
itself in the cruise market
The cruise segment is booming and industry experts predict
that the European market will grow more than any other in the
world. There are an estimated six million potential cruise passengers in Spain, still far from the 350,000 that are expected this
year. Furthermore, Spain’s ports want to be prepared to receive the
greatest number of large ships and many of them are renovating
their facilities to be able to do so, including Barcelona, which the
Cunard line has called “one of the most state-of-the-art ports in
the world and the best in the Mediterranean”.
International cruise lines are taking note of this development
and many are programming stopovers in Spain for their voyages, for example, Cunard’s Queen Elizabeth II, which sails from
Southampton, included a stop in Valencia on its round the world
cruise and Royal Caribbean’s Jewel of the Seas sails from the same
port and stops in Corunna and Tenerife during its voyages.
Text: Araceli Guede
104
www.spain.info, a window to the
world for your business
The Spanish Official
Tourism portal, www.spain.
info, with more than ten
million visits a year, constitutes the best interactive
guide for planning a whole
trip to Spain from the search
for information to the
completion of the booking
process. The portal is also
a window where unique
and charming offers can be
presented to your clients,
who will definitely be
impressed. The contents
in www.spain.info create
a context that provides
added value to your products.
Internet has become an essential tool
to search for information. In fact, more
than 1.000 million people all over the
world use the Net as a communication
channel. Hence, not having the appropriate presence in this media means
missing out on great opportunities.
The tourist industry is experiencing
great changes, both from the supply
and the demand point of view. These
changes are caused by the growth of the
low cost air lines, the increasing use of
the Internet and a change in the behaviour of consumers that demand more
personalised and experience-focused
products, in which tourists play a more
active role.
In Spain, according to The Tourist
Studies Institute (IET), last year, 40%
of foreign tourists used the Internet to
look for information before their trip to
Spain, 27% used the Net to make their
bookings and 23% made their payments
106
room in www.spain.info. This will allow
many companies, such as travel agencies and tour operators, in the tourist
issuing markets as is the case of the
United Kingdom (the first tourist issuing market for Spain covering 27,5%
of all foreign visitors), to get to know
the Spanish tourist products and be
able to acquire them. However, there is
also room in the portal for those British
companies located in Spain and selling
Spanish tourist products, who want to
present them to the final consumer.
Advantages
Among all the advantages that the
offering companies may find in associating their products with the www.spain.
info (a portal with more than 10 million
visitors per year and an international
online advertising campaign in 20 countries with a budget of five million euros)
it is important to emphasize the possibility to include the product within Spausing this channel. The British market
is one of the most advanced in the use
of the Internet for tourism purposes. In
2005, 23% of British tourists coming
to Spain made their reservations online. This percentage is estimated to
reach 65% in 2008, according to a
Phocuswright study.
www.spain.info,
e-commerce facilitator
Due to all these changes it is imperative to profit form the Net’s potential, not
only as an information and promotion
channel, but also as a means of commer-
>
turning it
into the best
interactive guide
to go through the
whole process of
organising a trip
to Spain
cialisation. In this context, the Spanish
Tourist administration has taken a step
forward in the development of the Spanish Official Tourism portal, www.spain.
info, turning it into the best interactive
guide to go through the whole process
of organising a trip to Spain, from the
search stage to the final payment. This
should not frighten anyone because the
purpose of www.spain.info is to act as
an e-commerce facilitator for the tourist
companies.
The objective of the portal is to provide the companies that commercialise
Spanish tourism with a platform to offer
their products to the final consumer as
well as to other companies.
Publish your tourist
products
This new service of the portal allows
a company to publish its products,
profiting form the potential of the Internet, not only as a promotion, but as
a commercialisation channel. All the
companies that offer quality products,
with added value, with something special that makes them unique, will have
nish tourist resources and destinations.
The portal also offers the opportunity
to reach foreign markets because it is
operational in four languages (Spanish,
English, French and German), it allows
segmentation of products and clients,
and it is a unique sales channel even
for those companies that do not offer
online bookings.
But we must not forget the benefits of www.spain.info for those users
demanding information, because they
have access to the Spanish tourist offer
organised by products as well as by
destinations and all the necessary details to contact the companies offering
products, and structured to meet the
requirements of the clients.
The companies interested will have
a space for their products; will be able
to decide the publishing date of their
services and the languages in which they
want their products to be offered. It will
be possible to publish each product in
>
The portal
also offers the
opportunity to
reach foreign
markets because
it is operational in
four languages
up to four sections of www.spain.info
at the same time.
In short, all the companies that may
want to publish their offers of Spanish
tourist products should not miss out on
the opportunity to profit from the users’
interest in the destination information
to sell their products. The portal www.
spain.info is a window to the world for
their business.
British architects render homage to
the T4 terminal in Barajas
The T4 terminal in Madrid-Barajas airport was inaugurated last February and has been showered by awards from British architects since
then. The latest occasion was on October 14, when it won the Stirling
Prize, which is awarded by the Royal Institute of British Architects
(RIBA) in collaboration with The Architect’s Journal each year to the
designers of the buildings that have made the greatest contribution
to architecture during the previous year.
A few months earlier in June, the T4 won the 2006 RIBA European
Award for “public buildings constructed in the European Union”. According to AENA, Spain’s airport management firm, the jury especially
appreciated its “clean lines and use of materials and details to create
a fantastic effect, as well as its functional design”.
AENA expects the new structure to make Madrid’s airport the
fourth largest in Europe. 6.2 billion euros were invested in the work,
which will be capable of handling 120 operations every hour and 70
million passengers per year as of 2007, compared with the “old” Barajas’ current 53 operations and 25 million passengers.
And other improvements are following on the heels of this. Work
on a new terminal is currently underway at El Prat Airport in Barcelona and in August, the Ministry of Development approved the Master
Plan for the much-needed reform and construction work in Spanish
Barajas’ T4, designed by architects Richard Rogers and Antonio Lamela.
airports. The airports in Gerona, Reus and Malaga are being expanded and others, such as Castellon’s airport, are under construction.
In short, a wide range of measures for a modern, functional network
of airports.
Text: Araceli Guede
107
>
When leisure, water and relaxation become health tourism
Spain leads the European
Union in the field of beauty
treatments
Spain, Europe’s great Spa
Spain currently has more than 120 spa resorts in extraordinary
locations such as Archena (Murcia), Lanjarón (Sierra Nevada, Granada), Puente Viesgo (Cantabria), Panticosa (Huesca), Solán de Cabras
(Cuenca), Vichy Catalán (Girona), La Toja (Pontevedra), Arnedillo (La
Rioja) and Cestona (Guipúzcoa), spas located in a range of completely
different geographical locations. Many are up in mid and high mountain altitudes, while others are on the coast (such as Titus Spa Resort
in Arenys de Mar) or even on islands (such as Pozo de la Salud Spa
in El Hierro in the Canaries). This means they not only offer hugely
varied settings and landscapes, but also completely different weather
conditions and alternative attractions for tourists.
Spain’s spas are high-quality establishments in which to enjoy the
pleasure and healing action of massages and thermal baths, as well as
peace, quiet and the comfort of facilities designed to fulfil all needs:
outdoor and indoor pools with thermal waters; sports facilities and
exclusive healthcare services. Their waters - rich in sulphur, chlorine, sodium and calcium - offer magnificent results in treating many
chronic ailments and in recovering from acute complaints.
The trend seems unstoppable in 2006: nowadays almost all 4 or 5star hotels open spas with a wide variety of treatments. According to
industry estimates, practically 80% of all 4 and 5-star hotels are developing spa zones. Nowadays, 100% of all 5-star hotels and 90% of
all 4-star hotels offer spas among their other services and figures are
close to 80% or 90% in the case of gran luxe 4 and 5-star hotels.
The Iberian Peninsula offers a wide range of possibilities for tourists
seeking different relaxation techniques or therapies using natural medicines and an array of treatments that cover everything from thalassotherapy (with mineral waters) to ampelotherapy (treatments that
use grapes and grape derivatives) and wine therapy, places that are
known as Wine Spas today. First developed in Spain, their innovative
therapies are based on wine derivatives and include Merlot baths (for
relaxation), Muscat baths (for toning), massages with grape seed oils
and inhalation therapies, while others offer specialised treatments
with muds, reflexology, shiatsu massage, draining, pressure therapy
and holistic massage to suit all tastes and needs.
And in many different settings: luxury hotels, rural areas, snowy
The 80% of all 4 and 5-star hotels are developing spa zones.
zones or in cities. They have been designed to offer the best health
and body treatments for both stimulation and relaxation, complemented by other leisure and sports activities such as golf, tennis or
horseback riding.
Spas have become an almost indispensable element for achieving differentiation and positioning in a very competitive market for
twenty-first century Spain’s hospitality industry. The future includes
creating different concepts on the continent and it appears to be
successful.
Text: Diana Ramón
All of these spas provide a welcome refuge where guests can escape from stress, pamper themselves and restore their energies.
A refuge where guests can escape from stress and restore their energies.
Spain has inherited the tradition of thermal baths
that the Greeks, Romans and Moors enjoyed here
thousands of years ago. Today Spain offers one of
Europe’s richest, most attractive and varied range
of health-based tourism resorts, with 375 establishments dedicated to health and beauty tourism, including thalassotherapy centres, specialised centres
and spa hotels.
Spain has an incalculable wealth of mineral-rich medicinal waters,
with more than 2,000 registered springs, which make our country the
spa-centre of Europe, thanks to their quality and quantity.
Spain’s thermal spa centres are one of the country’s major attractions, because in addition to their healing qualities, they can also be
combined with nature, sport, cuisine, art and history, one of the most
complete and imaginative leisure proposals available.
The vast majority of Spain’s spa resorts have now modernised their
facilities and incorporated the latest technologies and best healthcare equipment, making them some of Europe’s finest resorts. However, they also offer a differentiating element that gives them an edge:
the climate. This is a vital component, whether for specific treatments
or simply to enjoy a little well-deserved relaxation during holidays.
Thanks to its climate, Spain is one of the few European countries with
spa resorts that are open all year round.
108
Saunas and spas: quality tourism
This trend is also giving rise to another type of centre, which is
becoming more and more popular - spas and hydrotherapy centres.
In addition to thermal treatments, health tourism can be combined
with pleasure in Spain: the finest hotels, restaurants that feature select cuisine, water therapy in fun-filled surroundings, golf courses
and expert staff.
The growth that has already turned health and beauty tourism
into another quality segment among Spain’s many tourism products
and led to the boom in spas, thermal treatments and thalassotherapy
centres is reflected in the elevated revenue it is expected to generate
this year - 2.75 billion euros, 20% more than in 2005, according to
DBK, an industry consultancy firm.
DBK reports that hotels with spas and beauty and thalassotherapy
centres grossed over 2 billion euros in all last year, a growth of 35.7%
and 600% compared to figures from ten years ago.
There were 375 health and beauty centres for tourists in 2005, including thalassotherapy centres, health and beauty centres and spas
in hotels, with a capacity of 97,500.
The Canaries, in the lead
The Canary Islands is the community with the most health and
beauty establishments for tourists, followed by Andalusia, Catalonia
and the Community of Valencia.
109
British tourism is one of the region’s main markets
España Verde, a destination that
seduces over 10 million tourists a year
The tourism offer of the four autonomous communities on the shores
of the Cantabrian Sea in Spain
stands behind the España Verde
brand - Galicia, Asturias, Cantabria
and the Basque Country - famous
for their generous nature, landscape
and culture and representative of
another side of Spain far removed
from the typical image of Mediterranean beaches. British tourism is
one of this zone’s most important
markets.
“España Verde features a wide range of different landscapes and an offer markedly differentiated from the traditionally famous sun and
sand modality”, explains Jesús Alfaro, Director
of the Regional Tourism Association of Asturias,
the entity responsible for promoting tourism in
the province, and Coordinator of España Verde
in 2006.
These northern communities welcomed
10,150,000 tourists in 2005, of which 17% came
from abroad and 12% were British.
Nature plays an undeniably stellar role in
the communities that have banded together to
create this brand, as do cuisine, culture, cities,
the accommodation offer and the landscape,
which makes it a top-quality, differentiated and
competitive destination for discerning and demanding clients. “Four autonomous communities offer the elements they have in common,
such as the Cantabrian Sea and Europe’s first
cultural itinerary, the Camino de Santiago (Way
of St. James), while maintaining their different
landscapes, cultures, histories, cuisines and customs”, commented Alfaro.
The United Kingdom, a market that
continues to grow year after year
British tourism has flourished in northern
Spain in recent years. Improvements in means
of communications and the growing number of
air links have caused British tourism soar by almost 12% in the past two years, which translates into 210,807 visitors and 507,693 overnight
stays in 2005.
110
The combination of mountain and sea creates unique scenes all along the Cantabrian coastline.
Jesús Alfaro, coordinates
España Verde’s activities from
Asturias this year.
The Cantabrian coast is a major gateway to
Spain for British tourism
thanks to its sea links, but
far from being a mere corridor, visitors from the
United Kingdom also appreciate its accommodation and leisure offer.
“British tourists are profoundly attracted to
España Verde and what we have to offer fits
their profile to a T: landscape, culture, cuisine,
activities in a spectacular natural setting and
more. In other words, the destination wins them
over and achieves their loyalty. It is clear that
they come to northern Spain for leisure and not
just because they are passing through.
España Verde is a singular destination with
incredible potential for attracting tourism.
Ancient ancestral traditions live alongside the
newest cutting-edge artistic trends. A destination capable of astonishing and satisfying the
most exacting travellers, a place where nature
blends harmoniously with the history and culture of a millenarian people who are still masters at combining tradition and modernity, classicism and innovation to perfection.”
España Verde’s attributes include 37 national parks, nature parks and biosphere reserves,
among them Picos de Europa National Park,
one of the world’s most famous artistic representations, the cave paintings of Altamira in
Cantabria, known as the “Prehistoric Sistine
Chapel” and the Guggenheim Museum, symbol
of avant-garde art, in the heart of the city of
Bilbao.
Cantabria welcomes the world during
Liébana’s Jubilee Year
Thanks to its proximity and increasingly
convenient transport links, the UK is one of
Cantabria’s primary markets, which is why
the regional government has stepped up its
promotional campaigns there. “Cantabria
2006. Liébana, Land of the Jubilee”, a major
year-long cultural and tourism-related event,
has been running in the region since April
2006 and is helping to introduce the world
to Cantabria. Specific promotional activities
are being launched in England as well.
60,000 passengers a year. A delegation from
Cantabria took advantage of the inaugural
flight on this route last October 4 to travel
to Liverpool to network with the country’s
major operators. In any case, Cantabria has
been a familiar name in Britain for a long
time, thanks to the Plymouth-Santander Ferry, which has been the gateway to Spain for
decades.
This relationship encouraged the region to
sponsor Jubilee Year activities in England and
In 2005, 57,197 British tourists stayed in a cultural programme that features an organ
the region’s hotels, which represents 22% concert at Westminster Cathedral in London
of all inbound foreign visitors. These figures in the coming months.
have soared as a result of the air link that
The Jubilee Year features 1,000 activities
began operating between London and San- and began on April 23, 2006, with the opetander in late 2004 and will rise even more, ning of the Puerta del Perdon (the Gate of
thanks to the newly inaugurated Liverpool- Forgiveness) in the Monastery of Santo ToSantander line. In 2005, 103,137 passengers ribio, which pilgrims must pass through to
travelled on this route and the connection complete the jubilee and reach the Lignum
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Pollen a_WTM06_UK
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with Liverpool
is expected to12/9/06
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roughly
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The activities planned for the Jubilee Year have attracted visitors to Cantabria from all over the world.
cross where Jesus died in the world, which
the monastery has in its custody.
Celebrities such as Woody Allen, Mstislav
Rostropovich, Bruce Springsteen and the
Scorpions have participated in events held in
European cities such as London, Rome and
Frankfurt, in addition to Palma de Mallorca,
Seville, Oviedo and Santiago de Compostela
in Spain.
Text: Laura Malone
CY CMY
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A world of marvels to discover
The communities that make up España Verde cover over 52,500 square kilometres of land
in which seven million people live. Forests and
pastureland cover 88% of its surface. The 2,000
square kilometres of coastline in Galicia, Asturias, Cantabria and the Basque Country boast
1,026 beaches, some of the most beautiful, cleanest and finest sandy beaches in the country.
España Verde’s accommodation offer includes 19 national tourism Paradors, close to
100,000 hotel beds, over 9,000 beds in camping
facilities and almost 34,000 beds in hostels and
pensions. It has the most complete, wide-ranging rural tourism offer in all of Spain, with
22,000 beds.
España Verde also boasts outstanding installations for specialised tourism segments. There
are 34 spas and 8 thalassotherapy centres for
those looking to pamper their body and health
during their holidays. On the other hand, golf
lovers have a choice of 46 golf courses, an ideal
offer in the north’s humid climate, which helps
create and keep golf courses a vibrant green.
Text: Laura Malone
111
Modernity and tradition go hand in hand in Spain’s kitchens
destinations through their restaurant menus to add to their visitors’ experience.
Stars for Spanish cuisine
The network of Parador hotels has created menus inspired by the tourism itineraries that connect their establishments.
One of the menus, La Brisa del Norte (The
Northern Breeze), is inspired by the region
that stretches from the Cantabrian Mountains to the Atlantic Ocean. It includes traditional dishes from coastal zones such as a
Santoña anchovy starter, purrusalda (sautéed leek, carrot and potato stew) with sea
urchin caviar and fabada asturiana (bean
stew), marinated in Asturian cider. The main
dishes feature rice stew with molluscs and
meals conclude with desserts such as Bierzo
apples with cuajada (curd pudding), Idiazábal and Picon cheese and caramelised pasiego (a typical sponge cake).
The high quality and variety of
Spanish cuisine is famous all
over the world. Totally traditional dishes live side by side with
new creations by a prodigious
generation of chefs that have
welcomed research and technology into their kitchens as guests
of honour. Both aspects form a
part of the country’s culinary
scene, which has been showered
with stars by the famous Michelin guide.
Countless establishments in Spain boast
a mention in the famous restaurant guide
Michelin publishes each year, the bible of
gourmets everywhere. Five restaurants have
earned the Guide’s maximum honour, the
much-envied three stars, while nine others
have two stars and many more have been
awarded one, a reflection of the healthy
state of Spanish cuisine, long famous for
the variety of its traditional dishes.
Northern Spain is the region with the
most Michelin stars. Nine restaurants share
23 stars in Catalonia and the Basque Country. Specifically, Catalonia has three 3-star
establishments, two Barcelona and one in
Menorca, while the province of Guipúzcoa
in the Basque Country has five Michelin
restaurants, two with three stars and the
others with two stars.
Arzak, the first Spanish restaurant to be
awarded with three Michelin stars, is owned
by father and daughter Juan Mari and Elena
Arzak. Located in the city of San Sebastian,
it has boasted three stars since 1989 and
offers what Arzak himself calls New Basque Cuisine. The restaurant has a research
kitchen that experiments with flavours,
textures and preparation processes day
in and day out to maintain the high level
and achieve a constantly evolving menu
that changes according to fresh ingredients
in season. Thanks to this, Arzak offers the
chance to sample dishes such as lamb with
112
Sol Nazarí is a menu with Arab roots
impregnated with Andalusian culinary references, a tour around the culinary jewels
of southern Spain. It includes remojón de
STARS RESTAURANT CHEF
LOCATION
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San Sebastian, Guipúzcoa
Lasarte, Guipúzcoa
Roses, Gerona
Sant Celoni, Barcelona
Sant Pol De Mar, Barcelona
Portals Nous, Mallorca
Cáceres, Extremadura
San Sebastian, Guipúzcoa
Errenteria, Guipúzcoa
Gerona
Madrid
Madrid
Oiartzun, Guipúzcoa
Sanlúcar La Mayor, Seville
Arzak
Martín Berasategui
El Bulli
Can Fabes
Sant Pau
Tristán
Atrio
Akelare
Mugaritz
Celler De Can Roca
La Broche
Santceloni
Zuberoa
Hacienda Benazuza
Juan Mari and Elena Arzak
Martín Berasategui
Ferran Adria
Santi Santamaria
Carmen Ruscalleda
Gerhard Schwaiger
Juan Antonio Perez
Pedro Subijana
Andoni Luis Aduriz
Juan Roca
Sergi Arola
Oscar Velasco
Hilario Arbelaitz
Rafael Morales
naranja (a cod and orange dish), almidonado (fish croquettes) fresh cheese zirbaya
(soufflé), fried John Dory stew in sweet oil
with stewed wheat and dried fruit crème
rolls, almojabana (cheese cake), honeyalmond curd pudding and sweet potato
compote. A special menu offers the most
typical dishes from different Spanish World
Heritage Cities, including Toledo’s pheasant
with pomegranate, Cuenca’s cod and potato stew, Santiago de Compostela’s scallops
and Cordoba’s golden ox-tail broth.
Text: Carlos Álvarez
The restaurant at the Parador in Avila, World Heritage Site
milky coffee, strawberry foam, savoury ventrisca bonito with mentholated bones or
sea bass with scallops and leek ash.
The latest establishment to join the
three-star club is Sant Pau, which has been
awarded the honour just this year and is
the only restaurant owned by a woman in
the two and three-star categories in Spain.
Chef Carmen Ruscalleda’s objective is to reinterpret traditional Catalan cuisine and to
accomplish this, she bases her creations on
seasonal ingredients, especially those from
Maresme area on the coast. Entrees include
sautéed lobster, scalded prawn tails and cubed spring lamb and desserts feature liquid
melissa water caramel and spicy liquorice
crunch.
Stars all over,
not just in the north
But fine cuisine is not exclusive to northern Spain. Madrid, Extremadura, Seville
and Mallorca also have restaurants that
have seduced the Michelin guide critic’s demanding palates.
Outside mainland Spain on the island of
Mallorca, Tristán, run by German chef Gerhard Schwaiger, won its two Michelin stars
in 1991. The menu favours tasting menus
featuring Mediterranean cuisine that makes
the most out of regional products.
In addition to Tristán restaurant, other
exquisite dishes can be enjoyed at Tristán’s
Bistro, as well through the restaurant’s
catering service and in the gourmet shop.
Among the exquisite dishes the menu offers
are crabs in tomato aspic with Andalusian
Gazpacho, foie gras parfait with Sauterne
gelée and crystallised apple and ocean turbot stuffed with gingered carrots and puntalette risotto.
Culinary tours
The constellation of Parador hotels is
showcasing cuisine as one of its main attractions. Paradors hotels are characteristically set in buildings of historical or architectural interest as well as destinations with
a broad cultural offer. Paradors have made
great efforts to reflect the history of their
113
Spain’s fiestas
Spain celebrates religion,
cuisine and history
Modest festivities brimming with charm and originality share the spotlight
with more famous celebrations
who is tossed about and torched in Judas’
stead. The next day, on Resurrection Sunday,
thousands of people congregate in the Plaza
de los Fueros for La Bajada del Ángel, when a
child dressed as an angel flies through the air
to the statue of the Virgin, whose head is covered by a black mantilla in sign of mourning
for Jesus’ death. The angel removes the mantilla as a sign of joy at Jesus’ resurrection.
The Cordoba Patio Festival also has religious roots; in this case, the competition
between the city’s traditional courtyards is
part of the Romería de la Virgen Conquistadora (the yearly pilgrimage to the Sanctuary
of Linares). Patio owners let their imaginations guide them as they adorn their courtyards
with flowers and plants. In addition to the
courtyard competition, there are also wrought-iron window and balcony competitions.
The Spanish have thousands of reasons for fiestas, although most
can be sorted into three categories: religion, love for fine food and
drink and the commemoration of its history. In all these cases, the
passion Spaniards pour into their fiestas is hard to match. A contagious passion that draws visitors in and makes them participants in
the tradition.
Some of the many fiestas held far and
wide in Spain, such as San Fermin in Pamplona, the Fallas in Valencia and Holy Week
in Seville, are acclaimed all over the world
and attract thousands of tourists who are
captivated by the colour and originality of
these events every year.
In addition to these festivities, there are
many other less well-known ones that are
just as lively. In many cases, they are variations on a single event, to which each village contributes its own singular touch and
adapts to its particular history and tradition.
One example is Holy Week, which each city
and province celebrates differently.
114
The best-known Holy Week festivities
takes place in Seville and features processions of canopy-covered Baroque statues
of the Virgin Mary decked in a silver or gold
crown, embroidered mantels and velvet tunics that only allow the face and hands to
be seen. This tradition dates back to the sixteenth century and around 50,000 people
don Nazarene garb to parade in one of the
58 processions that are organised.
A counterpoint to this pageantry is the
fiesta of Volatín and the Angel, typical of
Tudela in Navarre. On Holy Saturday, villagers
there place an exploding cigar in the mouth
of a wood and rag doll known as Volatín,
Man and beast
Aside from the famous bullfights that attract hundreds of thousands of people every
year, man’s relationship with nature is also
fêted in a number of celebrations that feature animals. In Galicia, the contest between
man and beast is an annual event in Sabucedo, in the province of Pontevedra. There the
Rapa das Bestas fiesta consists in corralling
wild horses that range on the mountainside to count and brand them and trim their
manes. In this fiesta, which dates from the
fifteenth century, the young men from the
village set off for the hills at dawn to find
the wild horses and bring them down to the
village parish. The horses are tamed one by
one and shut up in a stonewall enclosure
for their manes to be trimmed. The horses
are released into the wild once again on the
mountainside two days later at dawn.
But the relationship between man and
beast does not always include a confrontaWTM 2006 · November 2006
tion. In Sanlucar de Barrameda in the province of Cádiz, horse and rider become one
during horseback races on the beach. Dating back to 1845, this sporting event is one
of Europe’s oldest equestrian competitions.
According to popular tradition, the origin of
this fiesta can be traced to the informal races
between fishmongers in olden days to get to
market first. Today, the event is made up of
two three-day heats. A number of prizes are
vied for every day at sundown and official
bets can be placed at the finish line.
Fiestas that feature food
The fiestas with the closest links to family
life are those that exalt culinary traditions.
Harvest and slaughter time and the start of
the fishing season have been fêted from time
immemorial. Hog slaughtering and the grape
and olive harvests was especially important
occasions for celebration, as they provided
such famous sausages as chorizo or morcilla,
wine and oil, respectively.
Slaughtering time in Burgo de Osma in
the province of Soria is a singular celebration
in which spectators are invited to take part
in one way or another. This fiesta revives an
ancient tradition with deep roots in many of
the region’s rural zones in which entire families gather around the hog-slaughtering
table. This ancestral ritual, in which hams,
typical sausages of all kinds and other types of meats were made, was at the same
time a day of both harmonious co-existence
and fraternity. The whole process is described and explained to visitors and after the
slaughter and a visit to the Hog Museum, a
meal is featuring pork meats and their many
by-products is partaken.
A more playful spirit impregnates the
Battle of Wine in Haro in the province of
La Rioja on June 29, the feast of Saint Peter. This tradition is said to have originated
in a dispute with the neighbouring village
of Miranda de Ebro over the ownership of a
stretch of rocky terrain. After a mass, the two
sides begin the make-believe battle in which
the two sides shower one another with litres
and litres of wine on end.
Text: Carlos Álvarez
Fiestas of interest to tourists
Some of Spain’s most popular fiestas
FIESTA
PLACE
DATE
wEBSITE
The Fiestas of the Reconquest
San Sebastián
Granada/ Andalusia
Palma de Mallorca/Balearics
Riudoms/ Catalonia
and many other places
Santa Cruz de Tenerife/Canaries
Castellón de la Plana/C. Valencia
Valencia/Community of Valencia
All over Spain
Seville/ Andalusia
Catalonia
Caravaca de la Cruz/ Murcia
Alcoy/Community of Valencia
Bocairent/ Community of Valencia
Villajoyosa/ Community of Valencia
and many other locations
Madrid
Pamplona/Navarre
Buñol/Community of Valencia
Barcelona/Catalonia
Logroño/La Rioja
Albacete/Castile-La Mancha
Lugo/Galicia
La Vall d’Uixó/C. of Valencia
January 2
January 21
www.granada.org
www.a-palma.es
February
Between February and March
March
The week before Easter Sunday
April
April 23
April/ May
April
Early February
www.canarias-turismo.com
www.castello.es
www.comunitatvalenciana.com
May 15
Early July
August
September 25
Around September 21
September
October 4-12, 2007
Around October 15
www.munimadrid.es
www.sanfermin.com
www.bunyol.es
www.bcn.es
www.logro-o.org
www.albacete.com
www.concellodelugo.org
Carnival
The Fiestas of the Magdalena
Fallas
Holy Week
Feria de Abril
Sant Jordi (the book and rose Fiesta)
Santísima Vera Cruz
Moors and Christians
The Fiestas of San Isidro
Sanfermines
Tomatina (the tomato fiesta)
La Mercé
Fiestas of the grape harvest in La Rioja
Fairs and fiestas
The Fiestas of San Froilán
Patron saint’s days of the Holy Family and the Holy Christ
116
www.turismo.sevilla.org
www.turismedecatalunya.com
www.caravaca.org
www.ajualcoi.org
www.bocairent.es
www.gva.es/festa/pagina1.htm
The most untouched islands in the
Cuban archipelago
Jardines de la Reina is the most unspoilt of all the archipelagos
that ring the island of Cuba and is considered one of the best sites
in the Caribbean for scuba diving. The Avalon Fishing and Diving
Centre, Floating Hotel Tortuga and four other excursion boats that
serve as tourist lodgings are several facilities this group of islands
offers, far from the hustle and bustle of crowds and where commercial fishing, exploitation of resources and mass tourism are not
allowed...a firm endorsement of sustainable tourism.
The decision is to dedicate Cuba’s upcoming 2007 International Tourism Fair to promoting the keys as a product and destination
was not hastily taken. In addition to the island of Cuba, there are 4,195 islands, keys and
islets in the Cuban archipelago, which can be
considered four major groups: Los Colorados,
Jardines del Rey, Jardines de la Reina and Los
Canarreos. Together, they sprawl over 5,913
square kilometres and include the submerged
island platform that is separated from the
11
continent and the rest of the Caribbean isles
by deep-sea waters unlike any other zone
on earth.
The Cuban keys, from both a product as
well as destination perspective, provide a unique framework for promoting sun and sand
and nautical tourism. The infrastructures that
have been developed to support tourism in
this zone include 24 hotels and 5,674 rooms,
66% and 90% of which have four and fivestars respectively. Most of the accommodation offer can be found in the tourist zones of
Levisa, Santa Maria, Ensenachos, Las Brujas,
Coco, Guillermo and Saetía keys in the north
and Cayo Largo in the south.
The pristine archipelago christened Jardines de la Reina by Christopher Columbus lies
between the Gulf of Guacanayabo and the
Bay of Casilda on the southern coast of the
central-eastern provinces of Ciego de Ávila,
Camagüey, Las Tunas and Granma. The most
untouched of these four groups is distinguished by the excellent state of its coral reefs
and fruit-laden mangrove swamps. Its 661
keys and islets scattered over 360 kilometres
were declared a National Park in 1997 thanks
to research conducted by the Coastal Ecosystem Research Centre of Ciego de Ávila.
This long necklace of islands is the focus
of a project to study and manage flora, fauna
and land, while identifying sites that appeal
to tourists. The conservation programme, together with the geographic isolation of the
zone, makes the large number of endemic
species and excellent level of conservation
possible. These mangrove swamps are home to a range of impressive flora and fauna, such as waterfowl, iguanas and dwarf
hutias. Alligators, turtles and smaller animals
sheltering from predators populate the channels between the keys. Commercial fishing,
exploiting resources and mass tourism are
not allowed in this zone, which is far from
crowds of people.
right in the middle of this intricate rosary
of islands. A favourite of pros, it offers all
levels of scuba diving courses that lead to
international certification and has 93 diving
sites and zones that stretch out for almost
70 km. A well-known fly-fishing paradise, it
boasts a multitude of marine habitats, some
of the most abundant species of fish in the
hemisphere and one of the Caribbean’s best
conserved and diverse seabeds. Endless coral
formations are joined by the islands’ most
appealing feature, large sea animals, exciting
diving experiences and shows featuring hand
feeding and four different species of shark:
Toro, Caribbean, Silky and Damero.
Neither infrastructures nor hotels have
been developed in the 2,500 square kilometres of land. Nevertheless, a beached boat
for lodging visitors stands several hours
from the coast in perfect harmony with the
surroundings: the Floating Hotel Tortuga,
eight rooms with two Cubanacán stars, the
only accommodations in the zone, outfitted
to meet divers’ needs and equipped with
basic amenities, restaurant services, leisure
activities and a satellite communication system. Solidly built of steel and anchored in a
sheltered channel in the Straits of Nicola in
Cayo Anclitas, it easily stands up to the tides.
There are four boats in all - Halcón, Perola,
Explorador and Jan Sue - with a daily capacity
of 40 guests.
Some tourists flock to this marine sanctuary, one of the most beautiful in the Caribbean
and a showcase for sustainable tourism, in
search of scuba diving and fishing while
others choose to live on board attracted by
the majesty of the sea beds, the facilities and
the security the zone offers in the midst of
an ecosystem of small, sandy beaches and
wild, exuberant nature.
The Avalon Fishing and Diving Centre
International Diving Centre, with its appealing fishing and diving programmes, is
located in the vicinity of Cayo Caballones,
120
121
One single product: the Central Region
The Central Region tourist destination encompasses
the provinces of Cienfuegos, Villa Clara and Sancti
Spíritus and includes 37 hotels, two of which have
recently opened this year. It is also a product that
combines several different tourism modalities, since it conjugates sun and sand with its potential for
nautical tourism and historical-cultural attributes
set against a splendid mountainous backdrop.
As a product, Cuba’s Central Region comprises the tourist zones in the
provinces of Villa Clara, Cienfuegos and Sancti Spíritus and in Sagua la
Grande, Caibarién and Costa Sur Central - the main tourist area in the
Central Region and one of eight priority zones, which in turn includes
the cities of Cienfuegos and Trinidad (including Valle de los Ingenios)
and Playa Ancón, Rancho Luna and Yaguanabo, as well as Hanabanilla
and Topes de Collantes, in Escambray.
The Central Region’s hotel offer is made up of 37 hotels: three five-star
hotels, four four-star hotels, seventeen three-star hotels and thirteen
hotels in lower categories. It boasts 3,357 beds, 63% of which are in
beach areas, 19% in cities and 10% in nature areas, evidence that this
central destination offers a varied tourist product that covers all the
different tourism modalities. There are also options to suit all budgets,
as although 49% of the rooms are in four and five-star establishments,
there are 1,697 rooms in more economical lodgings, 79% of which are
three-star establishments.
From one coast to another, sun, sand and nautical activities in combination with the delights of nature are the Central Region’s main allures: to the north, are Cayos Santa Maria, Las Brujas and Ensenachos in
Caibarién, Villa Clara, and to the south, the Ancón beaches located a few
kilometres from Trinidad, and Rancho Luna in Cienfuegos. 2,112 rooms
in ten beach hotels mostly marketed through the all-inclusive formula,
two four-star and two five-star hotels support this tourist product. Three
of the Cuban firm Gaviota’s four hotels in the triangle of northern keys
are managed by Spanish hotel chains: two by Sol Meliá and one by Oc-
cidental. The latter has just inaugurated its five-star luxury Occidental
Royal Hideaway Ensenachos, the island’s newest hotel, last July 1. There
are five individually owned hotels, four Cubanacán hotels and one Gran
Caribe hotel on the Ancón and Rancho Luna beaches.
Although there is no nautical category hotel in the region, there are
three marinas and five international diving centres: Gaviota’s Marina
Cayo Santa María and its diving school to the north in Villa Clara, and
Marlin’s Trinidad and Cienfuegos marinas and Cayo Blanco, Guajimico,
Faro Luna and Whale Shark diving schools in the south.
The main attractions in the South Central Coast tourist region are the
cities of Cienfuegos, “The Pearl of the South”, and Trinidad, “Cuba’s CityMuseum”. The historic centres of both cities have been declared World
Heritage Sites by UNESCO, thanks to their well-preserved architecture and
historical value. The region’s city and cultural tourism is complemented
by Valle de los Ingenios, a showcase for the opulence the manufacturing
boom brought to the region in the late nineteenth century; Santa Clara,
the island’s heart, site of the mausoleum that holds the remains of Ché
Guevara; Caibarién, a colourful fishing town; Remedios, the eighth and
last town founded by the Spaniards in Cuba, with its world famous Parrandas and its church’s gold altars, as well as 631 rooms in 13 city hotels
- eight owned by Cubanacán and three each owned by Islazul Gran Caribe
and Palmares. The Grand Hotel Iberostar Trinidad, a 40-room five-star
property owned by Cubanacán and managed by Iberostar, opened its
doors right in the heart of Old Trinidad on February 20, 2006.
This destination as a whole conjugates enormous nautical potential
and rich cultural and historical traditions with a mountainous setting
- the Escambray mountain range cuts through the three provinces - and
a rural zone on the periphery for nature tourism lovers, as well as 325
rooms in eight charming two and three-star hotels.
The Central Region’s location and good connections make it easy
to get to and perfect for designing tourism itineraries, excursions and
tours around other tourist zones. It is served by the Cienfuegos International Airport, which also serves Trinidad, and the Santa Clara National
Airport.
122
“New Tourism” makes its debut at
Playa Azul
The results confirm that Varadero is receiving tourists with fragmented profiles who
voice a series of different concerns about the
experiences a destiny can provide characteristic of the “new tourist”. Also corroborated
was the typical trend in new tourist behaviour
patterns to enjoy the authenticity of cultural
heritage and a product structure based on
complementary and peripheral services.
Varadero’s exceptional conditions
for meeting today’s needs
Visitors with fragmented profiles characteristic of the so-called
“new tourist” have landed at Varadero. Thanks to its exceptional
conditions as a sun and sand destination, this spa resort area has
more than enough resources and capacities to welcome these “hybrid tourists”, who want to feel safe and protected while savouring
Cuba’s inimitable ambiance.
Text: Néstor L. Moreno Delgado. Professor
and Researcher. The University of Matanzas
“Camilo Cienfuegos“.
Everyone seems to be talking about “new
tourists” nowadays, “new” referring to the
dynamic of travellers’ attitudes and actions,
and Hosteltur’s May 2005 edition was even
devoted to the subject.
A team of professors at the University of
Matanzas carried out research in 2003 and
2004 to find out what tourists expected to
enjoy on their holidays and devise a market
segmentation study based on that criterion.
The survey, which was conducted during two
different seasons - low to middle (August
2003) and high (March 2004) seasons - focussed on Canadian, German, French and British
tourists, Varadero’s main origin markets at the
time, and grouped travellers according to what
they expected to enjoy at the destination.
In response to the question, “Aside from its
beaches, what interested you about visiting
Cuba before your visit?”, survey participants
in low to mid season cited its people (75%)
and history (71%). 50% of the Germans surveyed cited music and 62% mentioned Cuban
124
traditions, most of the French were interested
in music, the people, their history and traditions and the British were most interested in
history (86%).
During high season, most participants expressed interest in Cuba’s people (80%) and
history (71%), in addition to its music (60%)
and traditions (63%). Before visiting, many
Germans and French were interested in cultural heritage and the British were once again
most interested in history (82%).
The results related to reactive attitudinal
values, i.e., the importance given to what
tourists expected to enjoy, for the two seasons were similar. Some of the most highly
appreciated activities were sunbathing on the
beach, discoveries that promoted personal
enrichment, being able to relax and not do
anything, nature, visiting historic sites, monuments and museums and visiting typical
towns and markets.
In broad terms, three of the five segments
identified in each season expressed very favourable attitudes towards cultural facets,
although in different degrees.
Within the prevailing competitive framework of international tourism, visitors’
changing behaviour is a challenge all destinations face, especially those in the Caribbean
that offer spectacular beaches and an advantageous climate, since pressures exist within
the region as well as outside it.
New tourists’ plural tastes are influencing
today’s patterns of demand and are affected
by the effects of innovation on the offer, which at times anticipates and moulds itself to
demand and at others, reacts to this dynamic.
Thus, a destination’s integral management is
a key element in its success.
Thanks to its exceptional qualities as a sun
and sand destination, Varadero has more than
enough resources to welcome this hybrid
tourism, who want to feel safe and protected
while enjoying authentic Cuban ambiance and
socialising in a culturally attractive, naturally
beautiful and unique destination. To meet these demands, it boasts over 20 km of splendid
beaches, a varied offer linked to the allure of
the sea and natural resources that appeal to
tourists, in addition to the high standards of
comfort offered by its hotels.
The challenge for Varadero consists in integrating its varied city-spa offer, the extraordinary potential of its heritage and the natural
and cultural resources scattered throughout
the cities and countryside in the area by undertaking the research, creative and planning
processes that lead from heritage resource to
product in sustainable conditions.
Sources: UNWTO, Valls, J. F. and Hosteltur
The United Kingdom as one of
Cuba’s origin markets: similarities
and differences
The United Kingdom supplied
9% of all incoming tourists
to Cuba in 2005 and 12% of
the travellers that came from
its main origin markets. The
year closed with the UK in
second place with 199,399
visitors, the most to date, a
position it maintained until
the end of August 2006. The
report shows growth of 11%
compared to the same period
in 2005.
✒ Sol Melía to open a new
establishment in cuba at
the end of this year
The Sol Meliá hotel chain has
officially announced the inauguration of a new hotel on the island at
the end of this year, its twenty-third
in Cuba. Sun Meliá already operates
22 percent of the largest Caribbean
island’s four and five-star hotels and
has been very satisfied with the steady interest expressed in investment
to date. The chain is expected to
invest 300 million euros in renovating its brand, which will begin with
a change of image in around 30 of
the international hotels it owns.
According to reports, the chain’s
Latin America hotels continue to
prosper. In Cuba’s case, mainly Varadero and Havana, the occupancy rate
remains steady at over 40 percent.
Minister of Tourism Oscar González
confirmed the Globalia group’s possible entry into the Island’s tourist
market, as the group’s executives
has presented a bid and negotiations between the two parties are
underway.
The Vice-Minister of Tourism recalled that Grupo Marsans has expressed interest on several occasions
in expanding in Cuba by introducing
the island to the Hotetur brand facilities.
At any rate, the presence of the
Spanish tourism firm in Cuba continues to be substantial. Statistics
show that 19,000 of today’s 42,000
hotel rooms are managed by foreign
chains “and many of those are Spanish”, highlighted González.
breaking growth of 32 percent.
Oscar González affirms, “This
year we hope over 200,000 Spanish
tourists will visit the island. That
figure was nearly reached last year
and we are convinced that overall, we
will break the record of two million
foreign tourists again this year”.
During his stay in Madrid, the
Cuban vice-minister met with travel agencies to lay the ground for
the coming season and showcase the
current state of Havana’s hotel offer,
in which 20 million dollars has been
recently invested.
The vice-minister advanced the
news that the final touches are now
being added to Cuba’s international
image campaign, which is scheduled
to be launched late this year and in
which record investments have been
made.
✒ The number of incoming
tourists from Spain is
✒ Virgin Atlantic rates its
✒ Cuba awaits globalia’s growing
first year’s operations in
At present, the number of Spanish
debut in its tourist
tourists visiting Cuba has grown 6 cuba as “very positive”
market
percent compared to the same period
The British airline Virgin Atlantic
During his visit to Madrid, Vice-
The United Kingdom continues to grow as
one of Cuba’s origin markets. Ranking third
in 2004, with 161,189 tourists, it moved up
to second place in 2005 with 199,399 visitors
- the most to date - and accounted for 9% of
all incoming tourists and 12% of those from
the main origin markets.
The UK began 2006 in third place, but rose
to second place in March, where it remained
until August. This year so far, until the end of
August, 146,948 tourists from the UK have
crossed Cuban borders, the equivalent of 13%
of all visitors from the main origin markets
and 9% of all tourists. The ranking to date
shows over 11% growth compared to the
same period in 2005.
Similarities? Both the surveys and studies
that have been conducted to evaluate the
profile of tourists from the UK during this
past three-year period (2004-2006) show
that this market has remained faithful to its
marked preference for cultural and heritage
tourism destinations, something that characterised previous periods.
last year, which closed with record-
rates its first year’s operations bet-
ween the United Kingdom and Cuba
as “very positive”. The most recent
reports indicate that the airline
transported 35,000 passengers and
reached 75 percent of its capacity
during this time.
The company’s manager in Havana, Michelle Southgate, highlighted
the positive effects the two weekly
flights between Gatwick airport in
London and José Martí airport in
Havana have had since July 2005
Southgate remarks that the company would like to expand operations
in Cuba in the future; business forecasts appear favourable, however
plans have yet not been made about
changing flight frequency.
Virgin Atlantic and Virgin Holidays, the company’s tour operator,
offer packages that include flight
and accommodations on the island
and serves Varadero, Havana and
Trinidad, the most popular tourist
areas.
Statistics show that approximately 200,000 British tourists travelled
to Cuba in 2005, a spectacular leap
compared to 1997’s 46,000.
Differences? The UK was the market with
the lowest seasonal coefficient among all
inbound tourism to Cuba in the past; nonetheless, as of 2003, its seasonal behaviour
has begun to display a certain upward trend
from September to January, which may imply
a possible deviation from previous conduct.
126
127
Holguín: A wide range of options to
choose from
A trip to Holguín is a journey back in time. A wild,
untamed landscape, yet one that boasts mountains
sloping down to the edge of beaches sheltered by
coral reefs, a warm, serene sea where blue reigns
in all its hues, from blue-green to turquoise, virgin
forests with incredible flora and fauna, and traces
of aboriginal culture. The natural setting of Holguín
stands intact before the curious eyes of today’s
travellers just as Christopher Columbus described
it. At the time, upon disembarking in this region in
eastern Cuba, the Admiral noted in his diary, “This
is the most beautiful land human eyes have ever
set eyes on.” It is still possible to see for oneself
how right he was.
The all-inclusive formula offered by hotels such
as Grupo de Turismo Gaviota’s Playa Costa Verde
(four stars plus) and the Playa Pesquero (five stars)
guarantee an unbeatable stay. And the offer to
enjoy nature and get to know the customs and
traditions of Cuban farmers is expanding, thanks
to Gaviota’s promotion.
In this regard, visitors have a wide array of
choices in Holguín on land and on sea, because
the pleasures of scuba diving, rod-fishing, exciting
water motorcycle rides or comfortable excursions
in catamarans go hand in hand with the chance to
enjoy swimming with dolphins and shows in which
these animals’ amazing skills create truly unimaginable experiences for city dwellers. Excursions in
oxen-drawn carts or astride mule are possible, as is
delighting in the landscape that boasts ecological
hiking trails or visits to farmhouses to observe or
take part, should one wish, in the daily chores. A
cuisine that draws from local products without any
chemical additives can be found all over Holguín
and restaurants such as the Mongo Viña farmstead
and Monte Bello farm are famed for their ultra-Cuban offer, while the Aguas de Ora Spa at the Hotel
Paradisus Río de Oro, which is open both to hotel
guests and those not staying in the establishment
alike, is an ritual-filled experience that soothes body and soul, with its hot and cold obsidian stone
massages, moisturising chocolate treatment and
purple grape rejuvenating treatment.
128
Bariay
Bariay National Monument Park can be covered in a horse-drawn carriage and on foot, in
some stretches. Opposite a reconstructed fort that
once belonged to the Spanish Army, visitors are
welcomed at the entrance and given information
on what they will find in the almost two square
kilometres of surface area. An area replete with
history and natural beauties, which includes the
exact spot where Christopher Columbus landed
514 years ago, a feat immortalised by a monument
that symbolised the encounter between two cultures: Spain’s, represented by columns placed in a
triangle, penetrating aboriginal culture depicted by
small figurines or gods set in a circle.
Bursts of activity catch the eye as visitors pass
by a hamlet where re-enactments of the island’s
original settlers go about their chores. Farther on,
Christopher Columbus carries a wooden cross while
claiming the land he has just discovered and invites
excursionists to follow him. They reach the heart
of the Bay of Bariay, where two round huts with
cone-shaped straw roofs stand, a copy of the small
village Columbus saw upon his arrival, and a dance
group performs a show that includes dance and
ancient rites.
Patient toil has restored Bariay’s former privileged appearance to the benefit of tourism modalities
that, as do the Rocazul Biopark and Las Guanas
Eco-Archaeology Trail, combine carefully tended
surroundings, history and culture to offer visitors
the chance to experience the passage Columbus
described and admired on his trip.
Gaviota’s extra-hotel offer
Please request information about the following
sites and book your reservations at your travel
agency or the tourism office in your hotel:
· Bariay National Monument Park
· Las Guanas Eco-Archaeology Trail
· Rocazul Biopark: Monte Bello Farmstead, Loma
El Templo Trail, Rocazul Trail, Ensenada El Manantial
· Mongo Viña Farmstead
· Aguas de Oro Spa
· Excursions in helicopter to the first city settled
in Cuba, Baracoa, or the cradle of the Revolution,
Santiago de Cuba.
· Cayo Saetía, a unique marine park thanks to its
dazzling flora and fauna and Pinares de Mayarí,
surrounded by splendid scenery abounding with
endemic species.
· Cayo Naranjo: an animal show starring dolphins
and sea lions. Swimming with dolphins. Birancito Bungalow. Cayo Naranjo Restaurant featuring
lobster platters and seafood cuisine.
✒ Cuba is represented at steady presence in the Cuban mar- working with the island. Transeair months of this year.
ket. Slightly over 17,000 tourists vi- Travel’s headquarters are in WasThe favourite option stretches
Russia’s tourism fair
Cuba was represented by a large delegation at the Obdij Tourism
Show, which was held as part of the
Krokus Expo in Moscow.
On this occasion, the island had
a 50-metre-square stand where
executives and specialists exhibited
their most representative products
in order to attract new tour operators and consolidate existing links
with those that already operate in
the destination.
Sol Meliá, Havanatur, Occidental
Hoteles, Gran Caribe, Cubatur, Cubanacán, Habaguanex, Gaviota, Iberostar, NH Hoteles, Sol y Son, Paradiso
and Testar (Varadero) were just a few
of the tourism entities that participated under the auspices of the
Ministry of Tourism in the show.
The Ministry of Tourism made its
first presentation in Russia’s second
largest city, St Petersburg, which
included all Cuba’s participating
chains.
Russia has continued to be a
sited the island in 2004, a number
that rose to 20,000 in 2005. Over
25,000 tourists are expected to arrive this year, according to forecasts
for 2006.
✒ The United States closes
more travel agencies
that offer Cuba-related
services
The government of President
George W. Bush has suspended the
licenses of more travel agencies as a
demonstration of the embargo that
distinguishes US policy towards the
largest island in the Antilles.
The order to close La Perla del
Caribe, Transeair Travel and Uno
Remittance was given by the Treasury Department’s Office of Foreign
Assets Control.
La Perla del Caribe has four offices in Miami-Dade County, two of
which are in the city of Hialeah, and
was considered one of the most popular and dynamic travel agencies
hington DC.
The order states that they are
“immediately enjoined from operating as service suppliers to Cuba
from US territory”.
Last January, the Bush administration took similar steps with other
firms operating with the Caribbean
country. The latest reports to date
cite some thirty Cuba-related travel
and remittance agencies, mainly in
south Florida, which have lost their
licenses.
Measures continue to be enacted
that hinder US tourists from travelling to Cuba, despite the steady and
widespread interest in visiting this
Caribbean country.
✒ Holguín still
holidaymakers’ favourite
spot
Holguín continues to be preferred by Europeans and Canadians,
half a million of whom chose to stay
in hotels there during the first four
out towards Playa Guardalavaca, which received over 40% of
all holidaymakers in the island’s
northeastern region, over 500,000
excursionists.
The highest levels of the
province’s Ministry of Tourism has
approved the destination’s development, considered one of the
country’s five finest spots
To do so, it has focussed its
investment policy on conserving
nature sites in zones such as Cayo Saetía, an authentic natural
monument blessed with twelve
totally virgin beaches, and Pinares
de Mayarí, towards La Mensura National Park.
Banes, famous as Cuba’s architectural capital, Gibara, known as
“the white village” and the capital
city of Holguín itself are other locations that add value to a place
that dazzled Admiral Christopher
Columbus five hundred years ago
and seduces hundreds of thousands
of holidaymakers today.
· Puerto de Vita International Marina: Water motorboat rides. Stays on board catamarans. Yacht and
catamaran excursions. Rod fishing. Scuba diving.
“El Navegante” bar-restaurant. This international
marina is fully equipped to offer visitors travelling
on their own vessels a wide range of services as
well as all the amenities and facilities for legal paperwork that may be needed.
Text: Ciro Bianchi Ross
129
Gaviota in eastern Cuban: over three
decades of experience
The Gaviota Oriente Delegation owns
11 hotels and 3,231 rooms, 1,604 of
which are managed by the foreign
chains Sol Meliá, Blau Hotels and
Occidental Hoteles. The jewel in
its crown is Holguín, the island’s
third most popular tourist zone, and
its main markets are Canada, the
United Kingdom, Germany and Italy.
Gaviota attained a 62% occupancy
rate in 2005, with 717,236 overnight
stays and 1,459,813 tourist days. The
average stay lasted 7.01 days.
Grupo de Turismo Gaviota S.A. launched its
operations in eastern Cuba in the 1990’s starting
with Holguín, its star attraction. In the mid-90’s,
the Cayo Naranjo Aquarium, with nautical activities and marine shows in addition to two halls,
was opened up to international tourism. That same
year, the region’s accommodation offer expanded
when Gaviota took over the management of Cayo
Saetía, a prime nature tourism site with a 12-room
accommodation establishment. At the same time, it
kicked off operations in Santiago de Cuba with the
addition of Villa Gaviota, a 50-room establishment
at the time.
The company quickly expanded its offer in Playa
Esmeralda on Holguin’s north coast with the inauguration of the 222-room Sol Río de Luna hotel on
November 28 1991, an event that marked the start
of a new era in which Gaviota has entrusted the management of certain establishments to foreign firms,
Sol Meliá in this case. The same chain also manages
the 242-room Sol Río de Mares —joined to Sol Río
de Luna as Sol Río de Luna y Mares Resort— and
300-room Meliá Río de Oro, which opened on June
6, 1995 and December 21, 1998, respectively. The
latter is now a Paradisus hotel with a modern and
cosy spa. 1997 was rung in with Gaviota’s acquisition
of the 98 rooms belonging to the Porto Santo, El
Castillo and Villa Maguana hotels in Baracoa in the
Guantánamo province.
130
On September 25, 1999, hotel development in
Holguín reached Playa Pesquero, with the inauguration of the 309-room LTI Costa Verde, which was
initially run by the German chain LTI, afterwards by
the also-German firm Maritim and at present by the
Spanish firm Blau. This was followed at the turn of
the millennium on January 28, 2001 by the inauguration of the 480-room Brezzes Costa Verde, which is
managed by the Jamaican firm SuperClubs, although
it was run under its own brand name “Playa” in the
first half of 2004. Cuba’s largest establishment, the
944-room Playa Pesquero hotel, was inaugurated
by President Fidel Castro on January 21, 2002 as
another “Playa” brand establishment. In 2003, Playa
Yuraguanal was the site of the inauguration of the
531-room Occidental Grand Playa Turquesa, managed by the Spanish firm Occidental.
At present, the Gaviota Oriente Delegation has
3,231 rooms in 11 hotels on offer, 1,604 of which
are managed by foreign chains - Sol Meliá, Blau
Hotels and Occidental Hoteles - and 1,627 are run
by Grupo de Turismo Gaviota S.A. Over 94% of the
hotels boast 4 or 5 stars.
In Holguín’s tourist zone, Gaviota’s service infrastructures and complementary offer is a faithful
reflection of the integral concept that sets the tone
of its hotel management style; Parque Cristóbal Colón, a leisure, culture, restaurant and nature product,
is an excellent example. Gaviota Shops and car hire
points can be found at hotels. Transgaviota offers
taxis, excursions transport and transfer service to and
from the airport. Nautical activities can be enjoyed at
the international marina, which services yachts berthed in Puerto de Vita and offers rod fishing, scuba
diving, excursions on board catamarans, swimming
with dolphins and marine shows. The Gaviotatours
travel agency is in charge of promoting excursions
and representing tour operators.
Gaviota Oriente’s main origin market is Canada,
which accounts for over 45% of all visitors, followed
by the United Kingdom, with roughly 32%; Germany
with 9%, and Italy with 8%. The occupancy rate
reached 62% in 2005, with 717,236 overnight stays
and 1,459,813 tourist days; in 2006 to date, it has
maintained a 62% occupancy rate, with 483,807
overnight stays and 994,958 stays. The average
length of stay was 7.01 days. Independent tourism
predominated throughout the period, although the
number of group trips gradually rose.
Each hotel targets a particular market segment:
family, weddings... The main tour operators working
with the destination are Grupo Transat, My Travel
and Tours Mont Royal from Canada, Thomas Cook
and First Choice from the United Kingdom, TUI and
Thomas Cook from Germany and Alpitours and Press
Tours from Italy.
Expanding Baracoa’s accommodation capacity is
one of the many projects now underway; 12 new
rooms in Villa Maguana, 20 in Porto Santo and 28
in El Castillo are being planned. Paradisus Río de
Oro is currently adding a Royal Floor, which will
increase capacity by 54 new rooms and raise the
already high standards.
We have many ways to think about you.
In our hotels we are thinking of you in every possible way: unbeatable locations, carfefully planned menus to meet all your
requirements, comfortable facilities and the best service at your disposal for you to enjoy your stay with us. H10 hotels, hotels
that always have you in mind.
Tenerife · Lanzarote · Fuerteventura · La Palma · Gran Canaria · Mallorca · Costa del Sol · Costa Daurada · Riviera Maya · Punta Cana · Barcelona · Madrid · Roma
With you in mind
Information and bookings: (34) 902 100 906 [email protected] www.h10hotels.com

The Canary Islands

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