Tourism in hungary 2012
Transcription
Tourism in hungary 2012
YOU WILL BE MORE WITH EVERY ADVENTURE gotohungary.com Tourism in hungary 2012 with preliminary data Tourism in Hungary 2012 International Tourist Arrivals in the World (million, 2012/2011) Europe (534.8; +3.3%) Africa (52.3; +6.2%) Americas (162.1; +3.7%) Asia and the Pacific (232.9; +6.8%) Middle East (52.6; -4.9%) Source: UNWTO Fact & Figures about Hungary Territory Population Population density Capital Capital's population Neighbouring countries Form of government Official language Religion Holidays Time zone Currency GDP 2011* GDP 2011/2010* GDP per capita 2011* Internet penetration International airports Membership in international tourism organizations 93,030 km2 9,957,731 (1 January 2012) 107.0 km2 Budapest 1,740,041 (1 January 2012) Austria, Slovakia, Ukraine, Romania, Serbia, Croatia, Slovenia Republic Hungarian 51.9% Roman Catholic, 15.9% Calvinist, 3.0% Lutheran, 2.6% Greek Catholic, 1.0% other Christian, 11.1% Other denomination, 14.5% Unaffiliated 1 January, 15 March, Easter Monday, Whit Monday, 1 May, 20 August, 23 October, 1 November, 25–26 December GMT + 1 óra Forint (HUF), 1 EUR = 279.21 HUF 138,777 million USD (27,886 billion HUF) 4.3% 13,917 USD (2,797 thousand HUF) 65.4% Budapest, Debrecen, Sármellék World Tourism Organization (UNWTO), European Travel Commission (ETC), Visegrádi Négyek (V4) * Preliminary data. Sources: Internet World Stats, HCSO The Economic Impact of Tourism in Hungary* GDP 2007 Employment billion HUF % 000s % 1,322 5.9 323 8.4 * Direct impact of tourism. Cover: Cultural quarter by the River Danube in Budapest, hand-made porcelain. Source: HCSO Tourism in Hungary 2012 Summary Data 1 Main Data on Hungarian Tourism 2011 2012 Visitors at Frontiers* Inbound (000s) 32,317 2012/2011 33,717 +4.3% Outbound (000s) 12,733 12,316 –3.3% Arrivals and Guest Nights at Commercial Accommodation Domestic Arrivals (000s) Guest nights (000s) Average length of stay (nights) 4,199 4,178 –0.5% 10,205 10,309 +1.0% 2.4 2.5 +1.5% International Arrivals (000s) Guest nights (000s) Average length of stay (nights) 3,822 4,133 +8.1% 10,411 11,300 +8.5% 2.7 2.7 +0.4% 8,021 8,312 +3.6% 20,616 21,609 +4.8% 2.6 +1.2% Total Arrivals (000s) Guest nights (000s) Average length of stay (nights) 2.6 from which: in Hotels Domestic Arrivals (000s) 2,816 2,871 +1.9% Guest nights (000s) 6,730 6,993 +3.9% 2.4 2.4 +1.9% Arrivals (000s) 3,367 3,677 +9.2% Guest nights (000s) 8,642 9,591 +11.0% 2.6 2.6 +1.6% Average length of stay (nights) International Average length of stay (nights) Total Arrivals (000s) Guest nights (000s) 6,183 6,547 +5.9% 15,372 16,584 +7.9% Average length of stay (nights) 2.5 2.5 Commercial Accommodation Gross Revenues +1.9% Domestic accomm. fee (million HUF) 51,923 54,962 +5.9% International accomm. fee (million HUF) 88,560 97,018 +9.6% Food & beverage (million HUF) 60,716 60,773 +0.1% Other revenue (million HUF) Total (million HUF) 52,613 253,813 Balance of Tourism 57,583 +9.4% 270,336 +6.5% –6.4% Receipts (million EUR) 3,137 2,935 Expenditure (million EUR) 1,390 1,221 –12.2% Balance (million EUR) 1,747 1,714 –1.9% * January–September. Sources: HCSO preliminary data, MNB Tourism in Hungary 2012 Summary Data 2 Guest Nights by Type of Accommodation 2011 15,371,951 1,530,400 7,254,664 5,126,530 641,465 54,895 763,997 2,201,318 2,908,223 1,543,655 1,139,675 1,057,467 1,499,885 20,615,517 Hotels 5 star hotels 4 star hotels 3 star hotels 2 star hotels 1 star hotels Without category Spa hotels Wellness hotels Boarding houses Community hostels Bungalows Camping sites 2012 16,583,782 1,614,290 8,492,428 5,334,793 468,171 89,446 584,654 2,247,575 3,475,929 1,348,875 1,194,278 1,021,052 1,460,739 21,608,726 2012 share 76.7% 7.5% 39.3% 24.7% 2.2% 0.4% 2.7% 10.4% 16.1% 6.2% 5.5% 4.7% 6.8% 100.0% 2012/2011 +7.9% +5.5% +17.1% +4.1% –27.0% +62.9% –23.5% +9.6% +13.4% –12.8% +4.8% –3.4% -2.6% +4.8% Source: HCSO preliminary data The change in the number of guest nights at the hotels (7.9%) was above the country average (4,8%). One star hotels reached the biggest growth within the hotel category. Arrivals and Guest Nights by Tourist Region (2012; 2012/2011) Western Transdanubia A = 11.6%; –1.7% N = 12.1%; –0.9% Central Transdanubia A = 4.4%; –2.8% N = 4.1%; –2.1% Budapest and the Central Danube Region A = 42.2%; +8.2% N = 37.8%; +10.2% Northern Hungary A = 8.2%; +5.2% N = 7.3%; +5.5% Northern Great Plain A = 6.7%; –2.1% N = 7.3%; +0.4% Lake Tisza A = 1.1%; +2.6% N = 1.2%; +4.0% Lake Balaton A = 15.6%; +1.0% N = 20.5%; +2.5% Southern Transdanubia A = 4.3%; +2.5% N = 3.9%; +4.0% Southern Great Plain A = 5.9%; +1.0% N = 5.8%; +3.0% A = Arrivals, N = Guest nights. Source: HCSO preliminary data Geographical concentration is typical of Hungarian tourism: 70.4% of total guest nights are registered in the Budapest and the Central Danube, the Lake Balaton and the Western Transdanubia tourist regions. Share of Domestic and International Guest Nights by Tourist Region (%, at Commercial Accommodation) Lake Balaton Budapest and the Central Danube Region Southern Great Plain Southern Transdanubia Northern Great Plain Northern Hungary Domestic International Central Transdanubia Western Transdanubia Lake Tisza 0% 20% 40% 60% Country average: domestic: 47.7%, international: 52.3%. 80% 100% Source: HCSO preliminary data Tourism in Hungary 2012 Summary Data 3 Monthly Breakdown of Guest Nights at Commercial Accommodation 20% Total Domestic International 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. Source: HCSO preliminary data Seasonality is typical of Hungarian tourism: most of the guest nights were generated in July and August (14.6% and 16.3%, respectively). Number of Guest Nights by Tourist Region Lake Balaton Budapest and the Central Danube Region Southern Great Plain Southern Transdanubia Northern Great Plain Northern Hungary Central Transdanubia Western Transdanubia Lake Tisza Total Domestic 2,700,589 International 1,726,984 Total 4,427,573 1,496,774 6,670,126 8,166,900 915,237 654,185 1,076,421 1,326,315 601,087 1,352,117 186,197 10,308,922 331,491 184,621 506,712 253,525 288,391 1,272,299 65,655 11,299,804 1,246,728 838,806 1,583,133 1,579,840 889,478 2,624,416 251,852 21,608,726 Source: HCSO preliminary data More than half (59.0%) of international guest nights are registered in the Budapest and the Central Danube Region, 15.3% are registered in the Lake Balaton tourist region. Most Visited Hungarian Cities* Domestic 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Budapest (877) Hajdúszoboszló (464) Siófok (410) Hévíz (335) Zalakaros (291) Gyula (268) Sopron (267) Bük (267) Balatonfüred (255) Eger (214) International Budapest (6,423) Hévíz (670) Bük (368) Sárvár (269) Hajdúszoboszló (252) Balatonfüred (229) Győr (200) Siófok (172) Zalakaros (140) Sopron (94) Total Budapest (7,300) Hévíz (1,005) Hajdúszoboszló (716) Bük (635) Siófok (582) Balatonfüred (484) Sárvár (447) Zalakaros (431) Sopron (361) Győr (358) * () Number of guest nights at commercial accommodation units (000s). Source: HCSO preliminary data The spas and the Lake Balaton are also popular destinations after Budapest among the visitors. Tourism in Hungary 2012 Domestic Tourism Domestic Guest Nights by Type of Accommodation Hotels 5 star hotels 4 star hotels 3 star hotels 2 star hotels 1 star hotels Without category Spa hotels Wellness hotels Boarding houses Community hostels Bungalows Camping sites Total 2011 6,729,924 178,051 2,843,038 2,714,743 481,863 33,518 478,711 1,169,041 2,003,329 1,136,573 1,001,310 857,072 477,029 10,204,743 2012 6,992,687 170,714 3,281,481 2,762,958 350,189 75,302 352,043 995,720 2,402,066 993,243 976,890 822,714 523,388 10,308,922 2012 (share) 67.8% 1.7% 31.8% 26.8% 3.4% 0.7% 3.4% 9.7% 23.3% 9.6% 9.5% 8.0% 5.1% 100.0% 2012/2011 +3.9% –4.1% +15.4% +1.8% –27.3% +124.7% –26.5% –2.6% +15.7% –12.8% –2.4% –4.0% +9.7% +1.0% Source: HCSO preliminary data The change in the number of domestic guest nights at the hotels (3.9%) was above the average (1.0%). One star hotels reached the best results within the hotel category. Domestic Guest Nights and Accommodation Fee by Tourist Region (2012; 2012/2011) Western Transdanubia N = 13,1%; –3,4% AccFee = 13,2%; +1,2% Central Transdanubia N = 5,8%; –5,4% AccFee = 6,6%; –5,9% Budapest and the Central Danube Region N = 14,5%; +1,1% AccFee = 17,2%; +0,9% Lake Balaton N = 26,2%; +1,3% AccFee = 24,6; +9,3% Northern Hungary N = 12,9%; +5,4% AccFee = 14,0%; +13,1% Northern Great Plain N = 10,4%; –0,1% AccFee = 9,3%; 11,9% Lake Tisza N = 1,8%; +8,0% AccFee = 1,4%; +16,2% Southern Transdanubia N = 6,3%; +5,7% AccFee = 5,9%; +3,0% Southern Great Plain N = 8,9%; +2,1% AccFee = 7,7%; +8,0% N = Guest nights, AccFee = Accommodation Fee. Source: HCSO preliminary data Geographical concentration is less typical for domestic tourism: 53.8% of domestic guest nights were registered in the Lake Balaton, the Budapest and the Central Danube and the Western Transdanubia tourist regions. Motivation of Domestic Travellers (1–3 Nights; 4+ Nights) 1–3 Nights 4+ Nights Entertainment, recreation, sports (27.4%; 56.7%) VFR (58.4%; 25.9%) Work for hobby (3.9%; 4.2%) Wellness (2.7%; 4.1%) Hiking (0.8%; 1.2%) Study trip with school (0.4%; 1.0%) City-break (1.6%; 1.0%) Cultural or sport event (1.3%; 0.5%) Business trip, exhibition, fair (0.7%; 0.4%) Conference, congress (0.6%; 0.1%) Non-tourist motivation (2.3%; 5.0%) Total tourist motivation: 97.7% and 95.0%, respectively. Source: HCSO (2011) Tourism in Hungary 2012 Inbound Tourism 1 International Guest Nights by Type of Accommodation Hotels 5 star hotels 4 star hotels 3 star hotels 2 star hotels 1 star hotels Without category Spa hotels Wellness hotels Boarding houses Community hostels Bungalows Camping sites Total 2011 8,642,027 1,352,349 4,411,626 2,411,787 159,602 21,377 285,286 1,032,277 904,894 407,082 138,365 200,395 1,022,856 10,410,774 2012 9,591,095 1,443,576 5,210,947 2,571,835 117,982 14,144 232,611 1,251,855 1,073,863 355,632 217,388 198,338 937,351 11,299,804 2012 (share) 84.9% 12.8% 46.1% 22.8% 1.0% 0.1% 2.1% 11.1% 9.5% 3.1% 1.9% 1.8% 8.3% 100.0% 2012/2011 +11.0% +6.7% +18.1% +6.6% -26.1% –33.8% –18.5% +21.8% +8.5% –12.6% +57.1% –1.0% –8.4% +8.5% Source: HCSO preliminary data The change in the number of international guest nights at hotels (+11.0%) was above average (+8.5%). Four star hotels reached the best results within the hotel category. International Guest Nights and Accommodation Fee by Tourist Region (2012; 2012/2011) Western Transdanubia N = 11.3%; +2.0% AccFee = 8.8%; +12.2% Central Transdanubia N = 2.6%; +5.6% AccFee = 2.2%; +10.1% Budapest and the Central Danube Region N = 59.0%; +12.5% AccFee = 70.5%; +9.2% Lake Balaton N = 15.3%; +4.5% AccFee = 10.1%; +14.8% Northern Hungary N = 2.2%; +5.9% AccFee = 1.7%; +2.4% Northern Great Plain N = 4,5%; +1.4% AccFee = 2.8%; +9.3% Lake Tisza N = 0.6%; –5.6% AccFee = 0.3%; +5.2% Southern Transdanubia N = 1.6%; –1.7% AccFee = 1.2%; –0.9% Southern Great Plain N = 2.9%; +5.5% AccFee = 2.4%; +2.7% N = Guest nights, AccFee = Accommodation Fee. Source: HCSO preliminary data Hungarian inbound tourism is geographically strongly concentrated: 85.6% of foreign guest nights were registered in the Lake Balaton, the Budapest and the Central Danube and the Western Transdanubia tourist regions. Motivation of International Travellers (1–3 Nights; 4+ Nights) 1–3 Nights 4+ Nights * Including wellness and medical treatment. Recreation (8.5%; 26.4%) VFR (24.0%; 25.5%) Health tourism* (3.5%; 18.0%) City-break (17.3%; 15.4%) Business trip, exhibition, fair (15.1%; 4.3%) Cultural or sport event (3.5%; 3.7%) Conference, congress (1.6%; 1.0%) Other tourist motivation (0.6%; 1.0%) Transfer (16.3%; 0.0%) Shopping (0.9%; 0.1%) Other non-tourist motivation (8.6%; 4.5%) Source: HCSO (2011) Total tourist motivation: 74.1% and 95.4%, respectively. Total non-tourist motivation: 25.9% and 4.6%, respectively. Tourism in Hungary 2012 Inbound Tourism 2 Arrivals and Guest Nights at Commercial Accommodation Austria Belgium Croatia the Czech Republic Denmark Estonia Finland France Germany Greece Ireland Italy Latvia Lithuania Luxembourg the Netherlands Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom Europe from which: EU-26 Asia from which: China India* Israel Japan Republic of Korea Africa America from which: Brazil Canada USA Australia and the Pacific Total Arrivals 2012 2012/2011 296,733 +0.6% 69,966 +20.8% 35,552 +7.1% 187,127 +4.8% 39,998 –0.6% 5,822 +19.0% 43,385 +7.6% 142,261 –5.6% 569,592 +5.0% 34,579 –17.5% 19,936 +27.2% 228,637 +15.8% 7,170 –1.7% 8,420 -1.4% 4,215 +36.8% 123,973 +19.3% 45,323 +27.6% 189,790 +6.3% 14,514 –5.2% 218,300 +1.0% 154,179 +24.9% 63,316 +12.1% 118,009 +11.9% 26,955 –2.2% 143,946 +7.4% 83,988 +23.4% 58,488 +0.2% 50,267 +25.6% 135,706 +15.8% 238,204 +7.6% 3,483,060 +8.0% 2,853,241 +6.0% 348,644 +12.7% 72,551 +24.3% 10,568 n.a. 51,235 –0.8% 77,487 +11.1% 53,573 +19.6% 14,464 +22.8% 256,125 +3.9% 24,374 +80.5% 25,205 +1.7% 176,022 –1.1% 30,825 +7.0% 4,133,118 +8.1% Guest Nights 2012 2012/2011 798,980 –1.3% 203,702 +23.8% 72,176 +16.0% 535,548 +4.2% 158,487 –2.7% 12,340 +0.1% 133,205 +9.3% 366,168 –5.4% 2,149,390 +3.2% 93,264 –18.3% 55,536 +29.4% 619,225 +17.1% 13,375 +0.1% 15,471 –6.5% 8,551 +16.3% 417,399 +24.0% 145,293 +26.9% 503,667 +12.4% 35,982 –4.9% 418,840 +0.8% 600,492 +30.0% 125,912 +15.5% 261,829 +10.8% 61,303 +10.6% 365,725 +10.1% 242,317 +25.2% 174,112 –1.8% 106,195 +17.1% 234,085 +18.9% 595,309 +10.5% 9,779,509 +8.5% 8,137,686 +6.5% 741,902 +10.6% 128,374 +10.6% 28,714 n.a. 177,956 +5.9% 154,579 +14.7% 70,536 +16.2% 39,993 +19.9% 662,219 +5.6% 68,533 +104.0% 69,546 –1.2% 451,260 +0.3% 76,181 +10.5% 11,299,804 +8.5% * Arrivals and guest nights from India have been registered since 2012 by the HCSO. Source: HCSO preliminary data Inbound Tourism 3 Tourism in Hungary 2012 Arrivals and Guest Nights at Hotels Austria Belgium Croatia the Czech Republic Denmark Estonia Finland France Germany Greece Ireland Italy Latvia Lithuania Luxembourg the Netherlands Norway Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom Europe from which: EU-26 Asia from which: China India* Israel Japan Republic of Korea Africa America from which: Brazil Canada USA Australia and the Pacific Total Arrivals 2012 2012/2011 251,181 +1.6% 60,799 +23.0% 32,397 +5.2% 154,168 +5.6% 31,140 +6.0% 4,564 +36.4% 40,542 +12.1% 129,782 –3.5% 480,327 +6.4% 33,231 –17.6% 19,051 +30.9% 212,449 +17.5% 6,554 –4.5% 6,654 +1.2% 4,006 +38.8% 94,905 +23.5% 43,703 +29.7% 134,152 +7.9% 13,661 –4.5% 184,835 +0.9% 149,212 +26.6% 58,662 +11.7% 88,846 +14.7% 22,533 –5.6% 137,990 +6.0% 80,066 +26.1% 52,818 +2.9% 48,412 +25.7% 127,442 +16.1% 229,087 +8.9% 3,053,058 +9.5% 2,455,390 +7.3% 338,812 +11.6% 70,603 +23.5% 9,975 n.a. 50,298 +0.2% 75,920 +10.6% 52,039 +17.4% 13,764 +22.8% 243,564 +2.0% 22,046 +72.0% 23,632 0.0% 170,375 –1.9% 27,363 +3.3% 3,676,561 +9.2% Guest Nights 2012 2012/2011 639,015 0.0% 167,084 +33.0% 63,961 +14.6% 435,381 +5.4% 100,529 +11.8% 9,949 +38.3% 125,508 +16.5% 334,907 –0.2% 1,616,997 +5.5% 89,218 –12.7% 52,761 +37.0% 580,206 +20.9% 11,919 –0.4% 12,608 –4.6% 7,857 +17.7% 247,993 +28.9% 139,880 +29.4% 323,304 +14.5% 33,851 –5.1% 338,775 +3.3% 582,330 +31.8% 116,253 +15.9% 195,199 +14.5% 50,853 +10.5% 351,371 +9.3% 230,420 +29.1% 152,465 +0.1% 101,497 +18.2% 215,685 +21.0% 571,622 +13.2% 8,143,315 +11.7% 6,592,988 +9.4% 715,801 +9.5% 122,755 +9.2% 27,312 n.a. 175,861 +7.2% 149,596 +13.7% 67,231 +12.9% 37,542 +18.5% 626,372 +4.0% 62,065 +95.5% 64,924 –3.6% 432,507 –0.4% 68,065 +7.3% 9,591,095 +11.0% * Arrivals and guest nights from India have been registered since 2012 by the HCSO. Source: HCSO preliminary data Tourism in Hungary 2012 Commercial Accommodation Commercial Accommodation Capacity 2012/2011 (beds) Units Rooms 990 57,877 137,949 5 star hotels 21 4,165 9,084 –3.6% 4 star hotels 249 23,578 55,122 +9.8% 3 star hotels 486 22,196 53,450 +1.2% 2 star hotels 107 3,018 8,055 –13.3% 1 star hotels 19 740 1,682 –6.6% Spa hotels 30 4,640 10,512 –24.1% Hotels* Wellness hotels Beds +1.5% 164 11,076 27,160 +17.0% 1,092 11,961 31,413 –9.0% Community hostels 368 12,081 45,576 –0.3% Bungalows 429 8,260 26,988 –3.6% Camping sites 278 38,654 98,001 +1.9% 3,157 128,833 339,927 -0.1% Boarding houses Total * Including those hotels (108 units) which were operated without category. Source: HCSO preliminary data (31 July 2012) Commercial Accommodation Gross Revenues Food & Beverage Accommodation Other (incl. breakfast) Total million HUF Hotels* 135,777 50,632 55,882 5 star hotels 32,946 11,897 7,880 242,291 52,723 4 star hotels 68,087 25,819 34,820 128,726 3 star hotels 28,740 9,999 11,833 50,572 2 star hotels 1,763 695 403 2,860 1 star hotels 337 57 24 418 Spa hotels 17,117 6,825 12,348 36,291 Wellness hotels 27,279 13,736 15,885 56,899 Boarding houses 6,957 8,956 815 16,728 Community hostels 2,931 422 302 3,655 Bungalows 3,270 664 335 4,270 Camping sites 3,044 99 249 3,392 151,980 60,773 57,583 270,336 Total * Including those hotels (90 units) which were operated without category on 31 December 2012. Source: HCSO preliminary data Commercial Accommodation Room Occupancy Rates 47.8% Hotels Boarding houses 21.0% Community hostels 16.7% Bungalows Camping sites* 24.9% 8.8% 0% 10% 20% 30% * Occupancy rate of tent places. Average: 39.5% 40% 50% 60% Source: HCSO preliminary data Tourism in Hungary 2012 Main Products 1 Budapest Commercial Accommodation 2012 Hotels 2012/2011 2012 2012/2011 –5.5% Domestic Arrivals (000s) 397 –4.2% 339 Guest nights (000s) 877 –3.6% 728 –2.8% Average length of stay (nights) 2.2 +0.7% 2.1 +2.9% International Arrivals (000s) 2,659 +10.9% 2,575 +11.4% Guest nights (000s) 6,423 +12.9% 6,225 +14.5% 2.4 +1.8% 2.4 +2.8% Average length of stay (nights) Total Arrivals (000s) 3,056 +8.6% 2,914 +9.1% Guest nights (000s) 7,300 +10.6% 6,953 +12.4% 2.4 +1.8% 2.4 +3.1% Average length of stay (nights) Source: HCSO preliminary data 14.6% of commercial accommodation bed places are located in Budapest. The capital receives 36.8% of arrivals and 33.8% of guest nights at commercial accommodation establishments. Regarding domestic tourism, this means a share of 9.5% of arrivals, and a share of 8.5% of guest nights. The international importance of the capital is highlighted by the fact that Budapest has a share of 64.3% of international arrivals, and a share of 56.8% of international guest nights. Due to the popularity of city breaks and business trips, the average length of stay is below the country average. Lake Balaton Commercial Accommodation 2012 Hotels 2012/2011 2012 2012/2011 Domestic Arrivals (000s) Guest nights (000s) Average length of stay (nights) 946 –0.2% 654 +0.9% 2,701 +1.3% 1,852 +3.1% 2.9 +1.5% 2.8 +2.2% International Arrivals (000s) Guest nights (000s) Average length of stay (nights) 350 +4.1% 243 +7.0% 1,727 +4.5% 1,192 +7.3% 4.9 +0.3% 4.9 +0.2% Total Arrivals (000s) 1,296 +1.0% 897 +2.5% Guest nights (000s) 4,428 +2.5% 3,044 +4.7% 3.4 +1.6% 3.4 +2.2% Average length of stay (nights) Source: HCSO preliminary data 24.8% of commercial accommodation bed places are located in the Lake Balaton tourist region. 15.6% of all guests spend 20.5% of guest nights at the lake. Regarding domestic tourism, this means a share of 22.6% of arrivals, and a share of 26.2% of guest nights. Lake Balaton is also popular among international visitors: the lake and its surroundings have a share of 8.5% of international arrivals, and a share of 15.3% of international guest nights. Thanks to the popularity of waterbased tourism, the average length of stay is above the country average. Tourism in Hungary 2012 Main Products 2 A gyógy- és wellness-szállodák vendégforgalma Spa hotels 2012 Wellness hotels 2012/2011 2012 2012/2011 Domestic Arrivals (000s) 349 –0.4% 1,039 +12.4% Guest nights (000s) 996 –2.6% 2,402 +15.7% Average length of stay (nights) 2.9 –2.3% 2.3 +3.0% +8.1% International Arrivals (000s) Guest nights (000s) Average length of stay (nights) 299 +26.0% 355 1,252 +21.8% 1,074 +8.5% 4.2 –3.3% 3.0 +0.4% Total Arrivals (000s) Guest nights (000s) Average length of stay (nights) 649 +10.2% 1,394 +11.2% 2,248 +9.6% 3,476 +13.4% 3.5 –0.6% 2.5 +2.0% Source: HCSO preliminary data Spa and wellness hotels have a share of 11.1% of bed places offered by commercial accommodation establishments. 24.6% of guests arrive at these facilities which means a share of 26.5% of guest nights. 33.2% of domestic arrivals and 33.0% of guest nights are registered in the spa and wellness hotels. Health tourism is an important motivation also for international travellers: spa and wellness hotels receive 15.8% of arrivals and 20.6% of guest nights. Meanwhile in spa hotels, the share of domestic guest nights is about 44.3%, in wellness hotels 69.1% of the guest nights are generated by domestic travellers. The average length of stay at spa hotels is above the commercial accommodation average. MICE Tourism – Conferences 2011 Number of conferences Domestic participants at conferences International participants at conferences Average number of participants 2012 2012/2011 602 505 –16.1% 24,409 31,128 +27.5% 101,409 104,212 +2.7% 209 268 +28.0% –7.6% Average number of participating nations 13 12 Average length of stay (days) 3.4 3.4 0.0% Number of fairs & exhibitions 70 68 –2.8% 20,009 17,875 –10.6% Number of other events Source: Hungarian Tourism Plc. – Hungarian Convention Bureau Geogpraphical breakdown of conferences and exhibitions: 67.0% Budapest, 33.0% countryside. Venues: Budapest, Szeged, Pécs, Sopron, Győr, Balaton and its surroundings. The most important themes: medical science, economics, other sciences, information technology, technology. Nationality of meeting planners: 55.6% Hungarian, 13.0% British, 6.7% German, 6.3% American. Participating nations (percentage of conferences): 74.1% Hungarian, 63.5% German, 57.6% British, 51.9% French, 44.0% Italian. Tourism in Hungary 2012 Travelling Habits of the Hungarian Population 1 Main Data on Travelling Habits (2008, 2012) 2008 2012 Share of travellers taking a day trip 63% 73% from which: only domestic 87% 84% only abroad 1% 1% domestic and abroad 12% 15% Share of travellers taking an overnight trip 58% 63% from which: only domestic 58% 61% only abroad 17% 14% domestic and abroad 25% 25% Lake Balaton, Northern Hungary BCDR Lake Balaton, BCDR, Western Transdanubia Main domestic destinations of overnight trips Average length of domestic overnight trips 3.4 nights 3.4 nights Cost of domestic overnight trips/person/day 4,801 HUF 3,928 HUF Destinations of main domestic holiday Lake Balaton, Northern Lake Balaton, Northern Hungary, BCDR Great Plane, BCDR Average length of main domestic holiday 5.0 nights 5.2 nights Cost of main domestic holiday/person/day 5,264 HUF 5,288 HUF BCDR = Budapest and the Central Danube Region. Source: Hungarian Tourism Plc. In 2012 we examined that in what proportion can daytrips be considered as part of the everyday life (e.g. regular sport, shopping in another city or settlement). 29.5% of the domestic daytrips do not belong to the regular life routines of the travellers, and the main motivations are: VFR, shopping, waterside activities, medical treatment and city-trips. Domestic trips by Tourist Region (share; average lenght of stay) Western Transdanubia 18.6%; 2.1 nights Central Transdanubia 6.4%; 3.1 nights Lake Balaton 25.1%; 5.3 nights Southern Transdanubia 5.2%; 4.2 nights Budapest and the Central Danube Region 19.3%; 2.7 nights Northern Hungary 8.6%; 3.5 nights Northern Great Plane 9.4%; 2.3 nights Lake Tisza 1.4%; 4.0 nights Southern Great Plane 5.9%; 3.3 nights Source: Hungarian Tourism Plc. The most popular foreign destinations of overnight trips: Austria (15.4%), Romania (13.9%), Italy (10.8%). Day trip = a one-day trip without an overnight stay, when a member of the household spends less than a day in another settlement, and his/her purpose is not to work or to study. Overnight trip = a trip when a member of the household spends at least one night away from his/her place of residence, his/her purpose is not to work or to study, and the period spent away from home does not exceed one year. Main holiday = the major travel of the household in the given period which involves at least two members of the household (unless it is a single household). Tourism in Hungary 2012 Travelling Habits of the Hungarian Population 2 Satisfaction with the main holiday 90 89 88 87 Domestic International 86 85 2008 0=not satisfied, 100=satisfied. 2012 Source: Hungarian Tourism Plc. Influencing Factors of Decision-making of Domestic Travellers (2008; 2012) Invitation from friends & relatives Experience of former visit Recommendation from friends & relatives Internet – site Brochure Radio Television Press Internet – social media Travel agency Internet – forum, blog, etc. Information office (Tourinform) Travel fair Advertising 2008 2012 Other 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 2012: among domestic travellers, 2008: among those travelling only at home. Altogether 28.2% of domestic travellers were influenced by the Internet (2008: 14.1%). Source: Hungarian Tourism Plc. Information Sources of Domestic Travellers Internet – site Information from friends & relatives Brochure Travel book Map Local people Television Internet – forum Information office (Tourinform) Internet – social media Press Travel agency Travel fair Radio Other Before trip 85.4% 36.2% 16.7% 12.7% 15.8% 4.5% 7.6% 17.0% 5.1% 23.8% 5.4% 5.3% 1.3% 0.8% – During trip 14.3% 5.9% 12.9% 6.1% 13.1% 9.8% – 3.1% 6.2% 3.8% – – – – 2.3% Among those who gather information. Altogether 86.8% of the Hungarian travellers used the Internet. Source: Hungarian Tourism Plc. Tourism in Hungary 2012 Travelling Habits of the Hungarian Population 3 Accommodation Used by Domestic Travellers (2008, 2012) Private (free of charge) (46.4%; 50.9%) Second home (15.1%; 13.1%) Hotel (8.8%; 9.1%) Private (paid) (8.0%; 5.1%) Apartment (5.1%; 6.0%) Boarding house (4.3%; 5.4%) Camping site (3.5%; 2.4%) Company resort (2.8%; 1.0%) Youth hostel (1.8%; 1.4%) 2008 Camping site (free of charge) (1.5%; 0.3%) 2012 Tourist hostel (0.8%; 1.3%) Other (1.8%; 4.0%) Source: Hungarian Tourism Plc. Motivation of Domestic Travellers Visiting friends & relatives Waterside activities Wellness Second home Business trips Medical treatment Mountain holiday School trips Cultural events City trips 0% 5% 10% 15% 20% 25% 30% 35% Day Trip 40% 45% Overnight Trip Ranked by overnight trips. Motivations mentioned at least by 2% of the respondents. Source: Hungarian Tourism Plc Seasonality of Domestic Trips (December 2011 – November 2012) 25% Day Trip Overnight Trip 20% 15% 10% 5% 0% XII. I. II. III. IV. V. VI. VII. VIII. IX. X. XI. Source: Hungarian Tourism Plc. Tourism in Hungary 2012 Representatives of Hungarian Tourism Plc. abroad AUSTRIA [email protected] www.ungarn-tourismus.at BELGIUM [email protected] www.visithongrie.be; www.visithongarije.be www.hongaarsverkeersbureau.nl CHINA [email protected] www.xiongyali.cn the CZECH REPUBLIC [email protected] www.madarsko.cz DENMARK [email protected] www.ungarn.dk FRANCE [email protected] www.hongrietourisme.com GERMANY [email protected] [email protected] www.ungarn-tourismus.de ITALY [email protected] www.turismoungherese.it JAPAN [email protected] www.hungarytabi.jp POLAND [email protected] www.wegry.info.pl ROMANIA [email protected] www.hungarytourism.ro RUSSIA [email protected] www.hungary.ru; www.vengria.ru SLOVAKIA [email protected] www.madarsko.sk SPAIN [email protected] www.hungriaturismo.com SWEDEN [email protected] www.ungernturism.org www.ungarnturisme.com UKRAINE [email protected] www.ugor.com.ua UNITED KINGDOM [email protected] www.gotohungary.co.uk UNITED STATES OF AMERICA [email protected] www.gotohungary.com Abbreviations used in the publication HCSO: Hungarian Central Statistical Office, MNB: Magyar Nemzeti Bank (the central bank of Hungary), UNWTO: World Tourism Organization. Terms used in the publication Commercial Accommodation: hotels, boarding houses (previously guesthouses), bungalows, community hostels (previously tourist hostels and youth hostels) and camping sites according to the Act CLXIV of 2005 on Trade and 239/2009 (X.20) Government Decree. The publication is based on 2012 preliminary data of the HCSO. The publication is also available in Hungarian. Hereby we would like to thank Hungarian Central Statistical Office for its contribution. Hungarian Tourism Plc. As the national tourism marketing organisation, the main objective of the Hungarian Tourism Plc. is promoting Hungary’s tourism attractions and services to increase the receipts from incoming and domestic tourism. This publication and the summary of the marketing plan of the Hungarian Tourism Plc. can be downloaded from the corporate pages of www.gotohungary.com. Imprint Free copy Published by the Hungarian Tourism Plc. H–1115 Budapest, Bartók Béla út 105–113. 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