and here. - On the House

Transcription

and here. - On the House
ADVERTISING & PROMOTION AWARDS 2006
MULTI-CASE FLOOR DISPLAYS
SECOND PLACE
Brand: Southern Comfort
Company: Brown-Forman Corp.
Account Executive: Laura Brickey
Brand Manager: Jeff Stum
Agency: Momentum Worldwide
Creative Director: Dean Weiler
Copywriter: Rebecca Griffith
Art Director: Corey Melzer
Account Director: Elizabeth Baer
FIRST PLACE
Brand: Absolut Vodka
Company: The Absolut Spirits Company
Marketing Director: Carol Giaconelli
Agency: G2 Worldwide
Creative Director: Michael Clarke
Art Director: Harry Chong
THIRD PLACE
Brand: Plymouth Gin
Company: The Absolut Spirits Company
Marketing Director: Carol Giaconelli
Agency: G2 Worldwide
Creative Director: Michael Clarke
Art Director: Jeff Brant
POSTERS
FIRST PLACE
Brand: Jack Daniel’s Tennessee Whiskey
Company: Brown-Forman Corp.
Marketing Director: John Hayes
Brand Manager: Mark Bacon
Agency: Dye, Van Mol & Lawrence
SECOND PLACE
Brand: Jack Daniel’s Tennessee
Whiskey
Company: Brown-Forman
Marketing Director: John Hayes
Brand Manager: Mark Bacon
Agency: DRAFT
Creative Director: Joel Optholt
Art Director: Rob Musloff
66 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006
THIRD PLACE
Brand: Southern Comfort
Company: Brown-Forman Corp.
Account Executive: Laura Brickey
Brand Manager: Jeff Stum
Agency: Momentum Worldwide
Account Director: Dean Weiler
Copywriter: Rebecca Griffith
Art Director: Corey Melzer
Account Director: Elizabeth Baer
ADVERTISING & PROMOTION AWARDS 2006
SALES BROCHURE/SELL SHEET
FIRST PLACE
Brand: Finlandia Vodka
Company: Brown-Forman
Account Executive: Katie Henderson
Associate Brand Manager:
Craig Schmitt
Agency: Momentum Worldwide
Creative Director: Dean Weiler
Copywriter: Rebecca Griffith
Art Directors: Corey Melzer and
Kari Peck
Account Director: Elizabeth Baer
SECOND PLACE
Brand: Absolut Ruby Red
Company: Absolut Spirits Co.
Marketing Director: Carol Giaconelli
Agency: G2 Worldwide
Creative Director: Orna Navon
Art Director: Stephanie Goralnick
THIRD PLACE
Brand: Absolut Level
Company: Absolut Spirits Co.
Brand Manager: Carol Giaconelli
Agency: G2 Worldwide
Creative Director: Michael Clarke
RECIPE BOOKLET
FIRST PLACE
Brand: Plymouth Gin
Company: The Absolut Spirits
Company
Marketing Director:
Carol Giaconelli
Agency: G2 Worldwide
Creative Director:
Michael Clarke
Art Director: Derek Love
SECOND PLACE
Brand: Bombay Sapphire
Company: Bacardi USA
Marketing Director: Monsell Darville
Brand Manager: Christine Moll
Agency: Moosylvania
Creative Director: Michelle Thomas
Copywriter: Teresa Eschmann
Art Director: Matt Dale
Promotions Manager: Debby Menegay
THIRD PLACE
Brand: Level Vodka
Company: The Absolut Spirits Co.
Brand Manager: Carol Giaconelli
Agency: G2 Worldwide
Creative Director: Michael Clarke
Art Director: Arianna Tettamanzi
Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 • 67
ADVERTISING & PROMOTION AWARDS 2006
BRANDED WEARABLES
SECOND PLACE
Brand: Jack Daniel’s Tennessee
Whiskey
Company: Brown-Forman Corp.
Brand Manager: Jeannine Wise
Agency: Image Seller
FIRST PLACE
Brand: Jack Daniel’s Tennessee Whiskey
Company: Brown-Forman Corp.
Marketing Director: Mark Bacon
Agency: The Hive Strategic Marketing, Inc.
Art Director: Jennifer Bennett
THIRD PLACE
Brand: Jack Daniel’s Tennessee Whiskey
Company: Brown-Forman Corp.
Brand Manager: Jeannine Wise
Agency: Image Seller
OTHER PREMIUM ITEMS
SECOND PLACE
Brand: Bacardi Flavored Rums
Company: Bacardi USA
Marketing Director:
Celio Romanach
Brand Manager: Claudia Pertierra
Agency: Moosylvania
Creative Director: Lance Thomas
Copywriter: Sarah Shockley
Art Director: Wes Gehbauer
Promotions Manager:
Raul Gehbauer
FIRST PLACE
Brand: Bong Spirit
Vodka
Company: Bong Spirit
Company
Marketing Director:
Jimi Beach
Designer: Paul Taeger
THIRD PLACE (TIE)
Brand: Southern Comfort
Company: Brown-Forman Corp.
Account Executive: DeDe Hopkins
Brand Manager: Jeff Stum
Agency: Momentum Worldwide
Creative Director: Dean Weiler
Premiums Manager:
Genna Strayhorn
Art Director: Corey Melzer
Account Director: Elizabeth Baer
68 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006
THIRD PLACE (TIE)
Brand: Amarula Cream Liqueur
Company: Brown-Forman Corp.
Account Executive:
Katie Henderson
Brand Manager: Meghan Murray
Agency: Momentum Worldwide
Creative Director: Dean Weiler
Art Director: Kari Peck
Account Director: Elizabeth Baer
ADVERTISING & PROMOTION AWARDS 2006
TABLE TENTS
FIRST PLACE
Brand: Stellar Gin
Company: Brown-Forman Corp.
Marketing Manager: Aaron Martin
Brand Manager: Dan Kelley
Agency: Momentum Worldwide
Creative Director: Dean Weiler
Copywriter: Rebecca Griffith
Art Director: Philip Rodriguez
Account Director: Elizabeth Baer
Account Executive: Laura Brickey
SECOND PLACE
Brand: Bacardi Flavored Rums
Company: Bacardi USA
Marketing Director: Celio Romanach
Brand Manager: Claudia Pertierra
Agency: Moosylvania
Creative Director: Lance Thomas
Copywriter: Sarah Shockley
Art Director: Wes Gehbauer
Promotions Manager: Maricarmen Diaz
PR CAMPAIGN
DRINK MENUS
FIRST PLACE
Brand: Absolut Vodka
Company: The Absolut Spirits Company
Marketing Director: Carol Giaconelli
Agency: G2 Worldwide
Creative Director: Michael Clarke
Art Director: Maria Samodra
THIRD PLACE
Brand: Moretti
Company: Star Brand Imports
Brand Manager: Damiano Possenti
Agency: Smith & Jones
Creative Director: Mark Shipley
Copywriter: Alan Berberwyck
Art Director: John Misalle
FIRST PLACE
Brand: Jack Daniel’s Tennessee
Whiskey
Company: Brown-Forman Corp.
Marketing Director: John Hayes
Brand Manager: Mark Bacon
Agency: Dye, Van Mol & Lawrence
SECOND PLACE
Brand: Corazon Tequila
Company: Sidney Frank Importing
Marketing Directors: Jean-Marie Heins
and Bud Fenzel
Brand Manager: Danielle Friedman
Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 • 69
ADVERTISING & PROMOTION AWARDS 2006
ON-PREMISE SIGNAGE
FIRST PLACE
Brand: Absolut Vodka
Company: The Absolut Spirits Company
Marketing Director: Carol Giaconelli
Agency: G2 Worldwide
Creative Director: Michael Clarke
Art Director: Harry Chong
SECOND PLACE
Brand: Jack Daniel’s Tennessee Whiskey
Company: Brown-Forman Corp.
Marketing Director: Mark Bacon
Agency: The Hive Strategic Marketing, Inc.
THIRD PLACE
Brand: Bacardi Flavored Rums
Company: Bacardi USA
Marketing Director: Celio Romanach
Brand Manager: Claudia Pertierra
Agency: Moosylvania
Creative Director: Lance Thomas
Copywriter: Sarah Shockley
Art Director: Wes Gehbauer
Promotions Manager: Raul Mederos
BACKBAR RISER/GLORIFIER
SECOND PLACE
Brand: Level
Company: Absolut Spirits Co.
Brand Manager: Carol Giaconelli
Agency: G2 Worldwide
Creative Director: Michael Clarke
Art Director: Harry Chong
FIRST PLACE
Brand: Bacardi Flavored Rums
Company: Bacardi USA
Marketing Director:
Celio Romanach
Brand Manager:
Claudia Pertierra
Agency: Moosylvania
Creative Director:
Lance Thomas
Copywriter: Sarah Shockley
Art Director: Wes Gehbauer
Promotions Manager:
Raul Mederos
THIRD PLACE
Brand: Don Eduardo
Company: Brown-Forman
Corp.
Marketing Director:
Erin Schlader
Brand Manager: Rene Valdez
Agency: Momentum
Worldwide
Creative Director: Dean
Weiler
Account Executive:
Anita Branstetter
Art Director: Philip Rodriguez
Account Director:
Elizabeth Baer
70 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006
ADVERTISING & PROMOTION AWARDS 2006
DIRECT MAIL
SECOND PLACE
Brand: Jack Daniel’s Tennessee Whiskey
Company: Brown-Forman Corp.
Marketing Director: John Hayes
Brand Manager: Mark Bacon
Agency: Slingshot, LLC
Creative Director: David Coats
Copywriter: Brett Baker
Art Director: Dan Grimsley
Interactive Marketing Director: Gail Koach
FIRST PLACE
Brand: Jack Daniel’s Tennessee Whiskey
Company: Brown-Forman Corp.
Marketing Director: John Hayes
Brand Manager: Mark Bacon
Agency: Dye, Van Mol & Lawrence
THIRD PLACE
Brand: Jamba Juice
Company: Jamba Juice
Marketing Director: Sarah McCrea
Agency: Zipatoni
Creative Director: Laura Johnston
Copywriter: Brian Fox
Art Director: John Fields
PR SINGLE EVENT
SECOND PLACE
Brand: Bacardi
Company: Bacardi USA.
Marketing Director: Celio Romanach
Brand Manager: Ria Campbell
Agency: The Baddish Group
Creative Director: Laura Baddish
FIRST PLACE
Brand: Jack Daniel’s Tennessee Whiskey
Company: Brown-Forman Corp.
Marketing Director: John Hayes
Brand Manager: Mark Bacon
Agency: Dye, Van Mol & Lawrence
THIRD PLACE (TIE)
Brand: Bacardi
Company: Bacardi USA.
Marketing Director: Celio Romanach
Brand Manager: Ria Campbell
Agency: The Baddish Group
Creative Director: Laura Baddish
THIRD PLACE (TIE)
Brand: Hpnotiq
Company: Heaven Hill Distilleries
Marketing Director: Robert Rossi
Brand Manager: Amanda McCoy
Agency: UPP Entertainment Marketing
Account Execs.: Caitlin Monk, Genelyn Arante
Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 • 71
ADVERTISING & PROMOTION AWARDS 2006
PRESS KIT
FIRST PLACE
Brand: PAMA Pomegranate Liqueur
Company: Heaven Hill Distilleries
Marketing Director: Kate Latts
Brand Manager: Reid Hafer
Agency: Keller Crescent Co.
Creative Director: Randall Rohn
Art Director: Gerry Ulrich
Copywriter: Lynne Mlady
SECOND PLACE
Brand: Lulu B.
Company: Boisset Americas
Marketing Director: Lisa Heisinger
Agency: SOPEXA USA
Marketing Director: Greg Deligdisch
Marketing Manager: Nicolas Ronteix
PR Director: Pieter Van Vorstenbosch
THIRD PLACE
Brand: Bernheim Wheat Whiskey
Company: Heaven Hill Distilleries
Marketing Director: Kate Latts
Brand Manager: Kristin Jackson
Agency: Keller Crescent Co.
Creative Director: Randall Rohn
Art Director: Gerry Ulrich
Copywriter: Pat Fagan
WEB SITES
THIRD PLACE (TIE)
Brand: p.i.n.k
Company: High Energy Holdings
Marketing Director: David Mandell
Brand Manager: David Mandell
Agency: The Bailey Group
Creative Director: Dave Fiedler
Art Director: Steve Perry
Designer: Christian Williamson
FIRST PLACE
Brand: PAMA Pomegranate
Liqueur
Company: Heaven Hill
Distilleries
Marketing Director: Kate Latts
Brand Manager: Reid Hafer
Agency: Keller Crescent Co.
Creative Director: Randall Rohn
Art Director: Gerry Ulrich
Copywriter: Lynne Mlady
SECOND PLACE
Brand: Jack Daniel’s
Tennessee Whiskey
Company: Brown-Forman
Corp.
Marketing Director:
John Hayes
Brand Manager:
Mark Bacon
Agency: Slingshot LLC
Creative Director:
David Coats
Copywriter: Brett Baker
Art Director: Dan Grimsley
Interactive Marketing
Director: Gail Koach
THIRD PLACE (TIE)
Brand: Bernheim Wheat Whiskey
Company: Heaven Hill Distilleries
Marketing Director: Kate Latts
Brand Manager: Kristin Jackson
Agency: Keller Crescent Co.
Creative Director: Randall Rohn
Copywriter: Pat Fagen
Art Director: Gerry Ulrich
72 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006
ADVERTISING & PROMOTION AWARDS 2006
Statement of Ownership, Management and Circulation
WEB BANNER AD
1. Publication Title: Beverage Dynamics
2. Publication No.: 0505-810
3. Filing Date: September 29, 2006
4. Issue Frequency: Bi-Monthly—January/February, March/April,
May/June, July/August, September/October, November/December.
5. Number of issues published annually: 6
6. Annual subscription price: Free to qualified subscriber
7. Complete mailing address of known office of publication:
Adams Beverage Group
17 High Street, 2nd Floor
Norwalk, Cook County, CT 06851
Contact Person: Joanne Juda-Prainito (630) 543-0552
8. Complete mailing address of headquarters or general business
office of publisher:
Adams Beverage Group
17 High Street, 2nd Floor
Norwalk, Cook County, CT 06851
9. Full names and complete mailing addresses of Publisher, and
Editor-in-Chief:
Charles Forman, Vice President and Group Publisher
Adams Beverage Group
17 High Street, 2nd Floor
Norwalk, Cook County, CT 06851
Richard Brandes, Editor-in-Chief
Adams Beverage Group
17 High Street, 2nd Floor
Norwalk, Cook County, CT 06851
Managing Editor: N/A
10. Owner:
Adams Beverage Group,
Division of Bev-Al Communications
17 High Street, 2nd Floor
FIRST PLACE
Brand: Jack Daniel’s Tennessee Whiskey
Company: Brown-Forman Corp.
Marketing Director: John Hayes
Brand Manager: Mark Bacon
Agency: Slingshot LLC
Creative Director: David Coats
Art Director: Dan Grimsley
Interactive Marketing Director: Gail Koach, Brown-Forman
Account Director: Kristy Ladner, Slingshot LLC
VP Media Services: Clyde Boyce
Norwalk, Cook County, CT 06851
11. Known bondholders, mortgagees and other security holders
owning or holding one percent or more of total amount of bonds,
mortgages or other securities: None
12. Does Not Apply
13. Publication name: Beverage Dynamics
14. Issue date for circulation data below: September/October 2006
15. Extent and nature of circulation:
Average no. of copies
each issue during
preceding 12 months
a. Total no. of copies (net press run)
No. of copies of
single issue published
nearest to filing date
52,215
52,910
b. 1. Paid/requested outside-county
mail subscriptions stated on
Form 3541 (includes advertiser’s
proof and exchange copies)
50,050
50,210
2. Paid in-county subscriptions stated
on Form 3541 (includes advertiser’s
proof and exchange copies)
—
—
—
—
3. Sales through dealers and
carriers, street vendors, counter
sales and other non-USPS
paid distribution
SECOND PLACE
Brand: Jack Daniel’s Tennessee Whiskey
Company: Brown-Forman
Marketing Director: Gail Koach
Brand Manager: Mark Bacon
Agency: Slingshot LLC
Creative Director: Alex Bunch
Copywriter: Pablo Ampuero
Art Director: David McKay
4. Other classes mailed through the USPS
—
—
c. Total paid and/or requested circulation 50,050
50,210
d. Free distribution by mail
(samples, complimentary and other free)
1. Outside-county as stated on Form 3541
1,048
2. In-county as stated on Form 3541
1,072
—
—
3. Other classes mailed through USP —
—
e. Free distribution outside the mail
f. Total free distribution
g. Total distribution
h. Copies not distributed
i. Total
500
472
1,548
1,544
51,598
51,754
617
1,156
52,215
52,910
j. Percent paid and/or requested circulation
96.9%
97.35%
16. This statement will be published in the November/December
2006 issue of this publication.
17. I certify that the statements made by me above are correct and
complete.
Signed: Joanne Juda-Prainito, Vice President Circulation and
THIRD PLACE
Brand: Jack Daniel’s Tennessee Whiskey
Company: Brown-Forman Corp.
Marketing Director: John Hayes
Brand Manager: Mark Bacon
Agency: Slingshot LLC
Creative Director: David Coats
Copywriter: David Coats
Art Director: Dan Grimsley
Interactive Marketing Director: Gail Koach, Brown-Forman
Collateral Services
Date: September 29, 2006
Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 • 73
ADVERTISING & PROMOTION AWARDS 2006
PANEL OF JUDGES
PHOTOGRAPHY BY PAUL SCHNECK
WALT BISHOP
Creative Director
Doe Anderson,
Louisville, KY
MARIANNE R. KLIMCHUK
Associate Chairperson
Packaging Design
Fashion Institute of Technology
CHRIS DeVITO
Creative Director
DeVito Fitterman Advertising
BRIAN LOGAN
Vice President, Studio Mgr.
Lowe New York
LARRY DURST
Chief Creative Officer
Einson Freeman
RICHARDO R. LOPES
Vice President
Executive Producer
Lopes Picture Company
PATRICK HILLMAN
CEO
Hillman & Partners
RICHARD SABEAN
Senior Creative Director
BBDO
GERRY KHERMOUCH
Editor
Beverage Business Insights
BARNEY STACHER
President
Stacher & Stacher
74 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006

Similar documents