and here. - On the House
Transcription
and here. - On the House
ADVERTISING & PROMOTION AWARDS 2006 MULTI-CASE FLOOR DISPLAYS SECOND PLACE Brand: Southern Comfort Company: Brown-Forman Corp. Account Executive: Laura Brickey Brand Manager: Jeff Stum Agency: Momentum Worldwide Creative Director: Dean Weiler Copywriter: Rebecca Griffith Art Director: Corey Melzer Account Director: Elizabeth Baer FIRST PLACE Brand: Absolut Vodka Company: The Absolut Spirits Company Marketing Director: Carol Giaconelli Agency: G2 Worldwide Creative Director: Michael Clarke Art Director: Harry Chong THIRD PLACE Brand: Plymouth Gin Company: The Absolut Spirits Company Marketing Director: Carol Giaconelli Agency: G2 Worldwide Creative Director: Michael Clarke Art Director: Jeff Brant POSTERS FIRST PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Marketing Director: John Hayes Brand Manager: Mark Bacon Agency: Dye, Van Mol & Lawrence SECOND PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Marketing Director: John Hayes Brand Manager: Mark Bacon Agency: DRAFT Creative Director: Joel Optholt Art Director: Rob Musloff 66 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 THIRD PLACE Brand: Southern Comfort Company: Brown-Forman Corp. Account Executive: Laura Brickey Brand Manager: Jeff Stum Agency: Momentum Worldwide Account Director: Dean Weiler Copywriter: Rebecca Griffith Art Director: Corey Melzer Account Director: Elizabeth Baer ADVERTISING & PROMOTION AWARDS 2006 SALES BROCHURE/SELL SHEET FIRST PLACE Brand: Finlandia Vodka Company: Brown-Forman Account Executive: Katie Henderson Associate Brand Manager: Craig Schmitt Agency: Momentum Worldwide Creative Director: Dean Weiler Copywriter: Rebecca Griffith Art Directors: Corey Melzer and Kari Peck Account Director: Elizabeth Baer SECOND PLACE Brand: Absolut Ruby Red Company: Absolut Spirits Co. Marketing Director: Carol Giaconelli Agency: G2 Worldwide Creative Director: Orna Navon Art Director: Stephanie Goralnick THIRD PLACE Brand: Absolut Level Company: Absolut Spirits Co. Brand Manager: Carol Giaconelli Agency: G2 Worldwide Creative Director: Michael Clarke RECIPE BOOKLET FIRST PLACE Brand: Plymouth Gin Company: The Absolut Spirits Company Marketing Director: Carol Giaconelli Agency: G2 Worldwide Creative Director: Michael Clarke Art Director: Derek Love SECOND PLACE Brand: Bombay Sapphire Company: Bacardi USA Marketing Director: Monsell Darville Brand Manager: Christine Moll Agency: Moosylvania Creative Director: Michelle Thomas Copywriter: Teresa Eschmann Art Director: Matt Dale Promotions Manager: Debby Menegay THIRD PLACE Brand: Level Vodka Company: The Absolut Spirits Co. Brand Manager: Carol Giaconelli Agency: G2 Worldwide Creative Director: Michael Clarke Art Director: Arianna Tettamanzi Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 • 67 ADVERTISING & PROMOTION AWARDS 2006 BRANDED WEARABLES SECOND PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Brand Manager: Jeannine Wise Agency: Image Seller FIRST PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Marketing Director: Mark Bacon Agency: The Hive Strategic Marketing, Inc. Art Director: Jennifer Bennett THIRD PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Brand Manager: Jeannine Wise Agency: Image Seller OTHER PREMIUM ITEMS SECOND PLACE Brand: Bacardi Flavored Rums Company: Bacardi USA Marketing Director: Celio Romanach Brand Manager: Claudia Pertierra Agency: Moosylvania Creative Director: Lance Thomas Copywriter: Sarah Shockley Art Director: Wes Gehbauer Promotions Manager: Raul Gehbauer FIRST PLACE Brand: Bong Spirit Vodka Company: Bong Spirit Company Marketing Director: Jimi Beach Designer: Paul Taeger THIRD PLACE (TIE) Brand: Southern Comfort Company: Brown-Forman Corp. Account Executive: DeDe Hopkins Brand Manager: Jeff Stum Agency: Momentum Worldwide Creative Director: Dean Weiler Premiums Manager: Genna Strayhorn Art Director: Corey Melzer Account Director: Elizabeth Baer 68 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 THIRD PLACE (TIE) Brand: Amarula Cream Liqueur Company: Brown-Forman Corp. Account Executive: Katie Henderson Brand Manager: Meghan Murray Agency: Momentum Worldwide Creative Director: Dean Weiler Art Director: Kari Peck Account Director: Elizabeth Baer ADVERTISING & PROMOTION AWARDS 2006 TABLE TENTS FIRST PLACE Brand: Stellar Gin Company: Brown-Forman Corp. Marketing Manager: Aaron Martin Brand Manager: Dan Kelley Agency: Momentum Worldwide Creative Director: Dean Weiler Copywriter: Rebecca Griffith Art Director: Philip Rodriguez Account Director: Elizabeth Baer Account Executive: Laura Brickey SECOND PLACE Brand: Bacardi Flavored Rums Company: Bacardi USA Marketing Director: Celio Romanach Brand Manager: Claudia Pertierra Agency: Moosylvania Creative Director: Lance Thomas Copywriter: Sarah Shockley Art Director: Wes Gehbauer Promotions Manager: Maricarmen Diaz PR CAMPAIGN DRINK MENUS FIRST PLACE Brand: Absolut Vodka Company: The Absolut Spirits Company Marketing Director: Carol Giaconelli Agency: G2 Worldwide Creative Director: Michael Clarke Art Director: Maria Samodra THIRD PLACE Brand: Moretti Company: Star Brand Imports Brand Manager: Damiano Possenti Agency: Smith & Jones Creative Director: Mark Shipley Copywriter: Alan Berberwyck Art Director: John Misalle FIRST PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Marketing Director: John Hayes Brand Manager: Mark Bacon Agency: Dye, Van Mol & Lawrence SECOND PLACE Brand: Corazon Tequila Company: Sidney Frank Importing Marketing Directors: Jean-Marie Heins and Bud Fenzel Brand Manager: Danielle Friedman Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 • 69 ADVERTISING & PROMOTION AWARDS 2006 ON-PREMISE SIGNAGE FIRST PLACE Brand: Absolut Vodka Company: The Absolut Spirits Company Marketing Director: Carol Giaconelli Agency: G2 Worldwide Creative Director: Michael Clarke Art Director: Harry Chong SECOND PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Marketing Director: Mark Bacon Agency: The Hive Strategic Marketing, Inc. THIRD PLACE Brand: Bacardi Flavored Rums Company: Bacardi USA Marketing Director: Celio Romanach Brand Manager: Claudia Pertierra Agency: Moosylvania Creative Director: Lance Thomas Copywriter: Sarah Shockley Art Director: Wes Gehbauer Promotions Manager: Raul Mederos BACKBAR RISER/GLORIFIER SECOND PLACE Brand: Level Company: Absolut Spirits Co. Brand Manager: Carol Giaconelli Agency: G2 Worldwide Creative Director: Michael Clarke Art Director: Harry Chong FIRST PLACE Brand: Bacardi Flavored Rums Company: Bacardi USA Marketing Director: Celio Romanach Brand Manager: Claudia Pertierra Agency: Moosylvania Creative Director: Lance Thomas Copywriter: Sarah Shockley Art Director: Wes Gehbauer Promotions Manager: Raul Mederos THIRD PLACE Brand: Don Eduardo Company: Brown-Forman Corp. Marketing Director: Erin Schlader Brand Manager: Rene Valdez Agency: Momentum Worldwide Creative Director: Dean Weiler Account Executive: Anita Branstetter Art Director: Philip Rodriguez Account Director: Elizabeth Baer 70 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 ADVERTISING & PROMOTION AWARDS 2006 DIRECT MAIL SECOND PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Marketing Director: John Hayes Brand Manager: Mark Bacon Agency: Slingshot, LLC Creative Director: David Coats Copywriter: Brett Baker Art Director: Dan Grimsley Interactive Marketing Director: Gail Koach FIRST PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Marketing Director: John Hayes Brand Manager: Mark Bacon Agency: Dye, Van Mol & Lawrence THIRD PLACE Brand: Jamba Juice Company: Jamba Juice Marketing Director: Sarah McCrea Agency: Zipatoni Creative Director: Laura Johnston Copywriter: Brian Fox Art Director: John Fields PR SINGLE EVENT SECOND PLACE Brand: Bacardi Company: Bacardi USA. Marketing Director: Celio Romanach Brand Manager: Ria Campbell Agency: The Baddish Group Creative Director: Laura Baddish FIRST PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Marketing Director: John Hayes Brand Manager: Mark Bacon Agency: Dye, Van Mol & Lawrence THIRD PLACE (TIE) Brand: Bacardi Company: Bacardi USA. Marketing Director: Celio Romanach Brand Manager: Ria Campbell Agency: The Baddish Group Creative Director: Laura Baddish THIRD PLACE (TIE) Brand: Hpnotiq Company: Heaven Hill Distilleries Marketing Director: Robert Rossi Brand Manager: Amanda McCoy Agency: UPP Entertainment Marketing Account Execs.: Caitlin Monk, Genelyn Arante Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 • 71 ADVERTISING & PROMOTION AWARDS 2006 PRESS KIT FIRST PLACE Brand: PAMA Pomegranate Liqueur Company: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Manager: Reid Hafer Agency: Keller Crescent Co. Creative Director: Randall Rohn Art Director: Gerry Ulrich Copywriter: Lynne Mlady SECOND PLACE Brand: Lulu B. Company: Boisset Americas Marketing Director: Lisa Heisinger Agency: SOPEXA USA Marketing Director: Greg Deligdisch Marketing Manager: Nicolas Ronteix PR Director: Pieter Van Vorstenbosch THIRD PLACE Brand: Bernheim Wheat Whiskey Company: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Manager: Kristin Jackson Agency: Keller Crescent Co. Creative Director: Randall Rohn Art Director: Gerry Ulrich Copywriter: Pat Fagan WEB SITES THIRD PLACE (TIE) Brand: p.i.n.k Company: High Energy Holdings Marketing Director: David Mandell Brand Manager: David Mandell Agency: The Bailey Group Creative Director: Dave Fiedler Art Director: Steve Perry Designer: Christian Williamson FIRST PLACE Brand: PAMA Pomegranate Liqueur Company: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Manager: Reid Hafer Agency: Keller Crescent Co. Creative Director: Randall Rohn Art Director: Gerry Ulrich Copywriter: Lynne Mlady SECOND PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Marketing Director: John Hayes Brand Manager: Mark Bacon Agency: Slingshot LLC Creative Director: David Coats Copywriter: Brett Baker Art Director: Dan Grimsley Interactive Marketing Director: Gail Koach THIRD PLACE (TIE) Brand: Bernheim Wheat Whiskey Company: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Manager: Kristin Jackson Agency: Keller Crescent Co. Creative Director: Randall Rohn Copywriter: Pat Fagen Art Director: Gerry Ulrich 72 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 ADVERTISING & PROMOTION AWARDS 2006 Statement of Ownership, Management and Circulation WEB BANNER AD 1. Publication Title: Beverage Dynamics 2. Publication No.: 0505-810 3. Filing Date: September 29, 2006 4. Issue Frequency: Bi-Monthly—January/February, March/April, May/June, July/August, September/October, November/December. 5. Number of issues published annually: 6 6. Annual subscription price: Free to qualified subscriber 7. Complete mailing address of known office of publication: Adams Beverage Group 17 High Street, 2nd Floor Norwalk, Cook County, CT 06851 Contact Person: Joanne Juda-Prainito (630) 543-0552 8. Complete mailing address of headquarters or general business office of publisher: Adams Beverage Group 17 High Street, 2nd Floor Norwalk, Cook County, CT 06851 9. Full names and complete mailing addresses of Publisher, and Editor-in-Chief: Charles Forman, Vice President and Group Publisher Adams Beverage Group 17 High Street, 2nd Floor Norwalk, Cook County, CT 06851 Richard Brandes, Editor-in-Chief Adams Beverage Group 17 High Street, 2nd Floor Norwalk, Cook County, CT 06851 Managing Editor: N/A 10. Owner: Adams Beverage Group, Division of Bev-Al Communications 17 High Street, 2nd Floor FIRST PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Marketing Director: John Hayes Brand Manager: Mark Bacon Agency: Slingshot LLC Creative Director: David Coats Art Director: Dan Grimsley Interactive Marketing Director: Gail Koach, Brown-Forman Account Director: Kristy Ladner, Slingshot LLC VP Media Services: Clyde Boyce Norwalk, Cook County, CT 06851 11. Known bondholders, mortgagees and other security holders owning or holding one percent or more of total amount of bonds, mortgages or other securities: None 12. Does Not Apply 13. Publication name: Beverage Dynamics 14. Issue date for circulation data below: September/October 2006 15. Extent and nature of circulation: Average no. of copies each issue during preceding 12 months a. Total no. of copies (net press run) No. of copies of single issue published nearest to filing date 52,215 52,910 b. 1. Paid/requested outside-county mail subscriptions stated on Form 3541 (includes advertiser’s proof and exchange copies) 50,050 50,210 2. Paid in-county subscriptions stated on Form 3541 (includes advertiser’s proof and exchange copies) — — — — 3. Sales through dealers and carriers, street vendors, counter sales and other non-USPS paid distribution SECOND PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Marketing Director: Gail Koach Brand Manager: Mark Bacon Agency: Slingshot LLC Creative Director: Alex Bunch Copywriter: Pablo Ampuero Art Director: David McKay 4. Other classes mailed through the USPS — — c. Total paid and/or requested circulation 50,050 50,210 d. Free distribution by mail (samples, complimentary and other free) 1. Outside-county as stated on Form 3541 1,048 2. In-county as stated on Form 3541 1,072 — — 3. Other classes mailed through USP — — e. Free distribution outside the mail f. Total free distribution g. Total distribution h. Copies not distributed i. Total 500 472 1,548 1,544 51,598 51,754 617 1,156 52,215 52,910 j. Percent paid and/or requested circulation 96.9% 97.35% 16. This statement will be published in the November/December 2006 issue of this publication. 17. I certify that the statements made by me above are correct and complete. Signed: Joanne Juda-Prainito, Vice President Circulation and THIRD PLACE Brand: Jack Daniel’s Tennessee Whiskey Company: Brown-Forman Corp. Marketing Director: John Hayes Brand Manager: Mark Bacon Agency: Slingshot LLC Creative Director: David Coats Copywriter: David Coats Art Director: Dan Grimsley Interactive Marketing Director: Gail Koach, Brown-Forman Collateral Services Date: September 29, 2006 Beverage Dynamics • www.adamsbevgroup.com • November/December 2006 • 73 ADVERTISING & PROMOTION AWARDS 2006 PANEL OF JUDGES PHOTOGRAPHY BY PAUL SCHNECK WALT BISHOP Creative Director Doe Anderson, Louisville, KY MARIANNE R. KLIMCHUK Associate Chairperson Packaging Design Fashion Institute of Technology CHRIS DeVITO Creative Director DeVito Fitterman Advertising BRIAN LOGAN Vice President, Studio Mgr. Lowe New York LARRY DURST Chief Creative Officer Einson Freeman RICHARDO R. LOPES Vice President Executive Producer Lopes Picture Company PATRICK HILLMAN CEO Hillman & Partners RICHARD SABEAN Senior Creative Director BBDO GERRY KHERMOUCH Editor Beverage Business Insights BARNEY STACHER President Stacher & Stacher 74 • Beverage Dynamics • www.adamsbevgroup.com • November/December 2006