SeaWeb`s 2011 Annual Report
Transcription
SeaWeb`s 2011 Annual Report
C A T A LY S T S A journey of a thousand miles COMMUNICATORS begins with a single CONNECTIONS step. — Lao-tzu Chinese philosopher 604 BC - 531 BC 2 0 1 1 a n n u a l CAMPAIGNS r e p o r t SeaWeb is the only international, non-profit organization exclusively dedicated to using the science of communications to fundamentally shift the way people interact with the ocean. We envisions a world where all SeaWeb people understand and act upon the knowledge that a healthy ocean is vital to all life and essential to a sustainable future. transform knowledge into action by shining a spotlight on workable, science-based solutions to the most serious threats facing the ocean, such as climate change, pollution and depletion of marine life. We work collaboratively with targeted sectors to encourage market solutions, policies and behaviors that result in a healthy, thriving ocean. By informing and empowering diverse ocean voices and conservation champions, SeaWeb is creating a culture of ocean conservation. Members of the Board of Directors For SeaWeb in France, United Kingdom and United States Dawn M. Martin, Chair and President, SeaWeb Richard Beatty, Former Partner, Shaw, Pittman, Potts & Trowbridge* Nicholas Haffenreffer, Principal, Torray LLC Alan Jones, Ph.D., Managing Director and Co-owner, STURGEON, SCEA John C. Ogden, Ph.D., Emeritus Professor of Integrative Biology and Adjunct Professor, College of Marine Science, University of South Florida Nora Pouillon, Chef and Owner, Restaurant Nora and Co-Founder of Changing Seas Callum Roberts, Ph.D., Professor, Environment Department, University of York Jennifer Scott, Ph.D., Global Managing Director, Strategy + Planning Group, Ogilvy Public Relations Worldwide * Emeritus member Fundraising Advisory Committe D.C. Cymbalista Kim Hoover Shirley Jacobs George Sawyer Jennifer Scott, PhD SeaWeb Staff Dawn M. Martin, President Rosie Magudia, Project Manager, GAP 2 Kristian Teleki, Vice President Meaghan Mallari, Development Associate Anaseini Veskula Ban, PNG Program Manager Jackie Marks, Manager, Media Communications Philip Chou, Senior Manager, Sustainable Markets Bruce McKay, Senior Researcher Ned Daly, Senior Project Advisor, Sustainable Markets Alumeci Nakeke, Program Associate, Asia Pacific Program Daphne Edwin, Finance Director Sanivalati Navuku, Fiji Program Manager Francis Gabriel, Program Associate, Asia Pacific Program Ruben Pillai, Operations Manager Kate Hanley, Development Advisor Ruth Pune, Program Associate, Asia Pacific Program Devin Harvey, Manager, Visual Media Initiatives Scott Radway, Director, Asia Pacific Program Marida Hines, Webmaster Kirby Rootes-Murdy, Program Associate, Sustainable Markets Emily Howgate, Program Manager, Sustainable Markets Wing Lau, Senior Finance Associate Sheila Sarhangi, Program Associate, Asia Pacific Program Eloise Lee, Program Associate, Asia Pacific Program Daria Siciliano, Director, Science Initiatives Cécile Levieil, Program Associate, European Program Elisabeth Vallet, Director, European Programs Cindy Yeast, Senior Communications Advisor Simone Lewis-Koskinen, Program Assistant, Science Initiatives Look out for these icons: online video online photos http://bit.ly/AboutSeaWeb web link scan me A Journey of A Thousand Miles Dear Friend: When I learned of an inspiring story about villagers in Papua New Guinea walking up to four hours to attend a SeaWeb communications training, I was reminded of a quote by Lao-tzu: A journey of a thousand miles begins with a single step. Imagine that! How many of us would walk for four hours to become better communicators—or for that matter, for anything? I would venture to guess that most of us have not or would not be so motivated. Yet, being able to communicate effectively is critical to our success in overcoming the enormous hurdles that confront our global society – so we must persevere. We must learn from the village leaders in these remote island nations who are compelled to do whatever it takes to save their homes and their families. They have witnessed their main source of protein disappear in front of their eyes as fisheries collapse. They have experienced sea-level rise first hand, as friends and families have had to be relocated away from the homes where they have lived for generations. They have encountered lifeless and bleached corals as waters warm and pollution threatens their livelihoods. Yet, they remain hopeful and so must we. At SeaWeb, we are celebrating how the science of communications has successfully convinced people to take greater responsibility for ocean health. The approach of working with people to take that single step is at the heart of our mission. We know that once that first step is taken others will follow. As we think about resource limitations and other concerns that will result from our growing global population, so too must we think about the power of almost nine billion people taking a single step in the right direction. Imagine the momentum we could build if each of us did just one thing every day to promote ocean health. What follows in this annual report are many encouraging stories from the past year, and they all started with one person who began his or her journey and inspired others to join them to take that single step toward a healthy ocean. I am pleased to share these stories with you. With the help of our partners, amazing spokespeople and steadfast supporters, we have seen a change in the way people relate to the ocean. Scientists are sharing their research results in ways that inspire people to listen and understand. Industry leaders are investing in the future by infusing sustainability into their corporate culture. Journalists are covering not just the doom and gloom of the challenges that lie ahead but also the success stories of species rebounding and special places being protected. Finally, policy makers are beginning to see the value of working collaboratively with neighboring states, regions or countries to manage the ocean, not bound by political boundaries but by natural ones. Let me be clear: our work is far from done but we are beginning to see the rewards of the incremental steps people have taken. Some of these stories highlight how SeaWeb acts as a catalyst – influencing individuals and organizations to become leading voices for a healthy ocean. You will read stories about new and important connections made by building bridges among economic, policy, public and environmental stakeholders to generate joint initiatives for ocean health. I also am pleased to share stories about influential ocean advocates who now have the communications resources they need to motivate their audiences to engage in ocean conservation. Finally, you will see how SeaWeb’s flagship communications campaigns are making the ocean matter in new ways to new audiences. When you read the successful accounts that follow, I trust you will agree there are many reasons to be hopeful about our ocean’s return to health. We are excited and encouraged by all those who have joined this journey of a thousand miles by taking that first and important single step wherever they could—one step at a time. Thank you for leading the way as we all take important steps on our journey toward ocean health. With gratitude and admiration, Dawn M. Martin President SeaWeb | Annual Report 2011 1 Campaigns SeaWeb creates flagship communications campaigns that make the ocean matter in new ways to new audiences Catalysts SeaWeb persuades influential individuals and organizations to become leading voices for a healthy ocean SeaWeb uses the science of communications to fundamentally shift the way people interact with the ocean. SeaWeb does this through: Connections SeaWeb builds bridges among economic, policy, public and environmental stakeholders to generate joint initiatives for ocean health Communicators SeaWeb gives ocean advocates the communications resources they need to convince their audiences of the importance of ocean conservation 2 SeaWeb | Annual Report 2011 Catalysts SeaWeb persuades influential individuals and organizations to become leading voices for a healthy ocean. The Asia-Pacific region is one of the most biodiverse ocean ecosystems on Earth. Increasing economic and development pressure on these resources threatens to destroy this great storehouse of marine biodiversity and devastate the health and livelihoods of the millions of people who depend on them. With its partners in the region, SeaWeb established the Community Educators Network (CEN) to train community leaders in science and communications so they can spearhead talks in their communities about the need for sustainable management of marine resources. The CEN is currently operating in Kubulau, Fiji and in Manus Province, Papua New Guinea. The CEN was developed for community members who have substantial influence, like Savenaca Tete, a trusted role model from Fiji who understands how members of his community view their resources and what messages will motivate them. To help Savenaca and others take important steps forward in ocean conservation, SeaWeb creates postersize flip charts that explain critical conservation issues such as threats to coral reef ecosystems, climate change adaptation, watershed restoration and fishery management. These presentations are used in remote areas with limited access to electricity and technology, and, since they are laminated, they can be shared among villages without being harmed by harsh weather. Communities otherwise isolated are now using this information to take action. After the presentations, village members in Fiji put words into action and: • moved pigpens away from the shore to reduce nutrient runoff; • banned the use of chemicals to kill weeds; • cleaned solid waste from the shoreline and dug pits to manage it; • replanted upland slopes; • established a marine-protected area to help conserve the ocean resources near their villages; and • began planting mangroves and other vegetation to restore coastal habitats. “ As word started to spread through the villages in Manus Province, Papua New Guinea about SeaWeb’s CEN training, it motivated community members to participate. Without access to public transportation, community leaders came from near and Communities are feeling the brunt of human activities that have affected the environment and resources they depend on. We can’t sit back and wait for help to come. We need to help ourselves. And with the skills, knowledge, lessons and experience we have acquired, we are putting up our hands to help. ” - Joe Kuwoh, Kawaliap community leader far, some walking up to four hours to attend the training. SeaWeb | Annual Report 2011 Catalysts | 3 “ On my recent trip to Kubulau, I have seen vast changes in the villages. They are now clean, and people are now taking care of their villages and beaches. Burnt forests were a common sight, but now you just see green everywhere, because it has been banned. For the whole of Kubulau, night diving is totally banned, and instead of being solely dependent on the ocean, they are now utilizing their land and planting more root crops. It is amazing, and I am so happy with the changes. ” - Moala Tokota‘a, Coral Reef Alliance “ Through a six-month course in Papua New Guinea and Fiji, called Sea Series, SeaWeb teaches journalists about critical ocean issues and connects them with key scientists, community leaders and government officials. Working through local universities, we also engage journalism students in this program. After seven years of working with journalists in the Asia-Pacific region, SeaWeb is able to show positive and sustained coverage in the media. During the past year, in both Fiji and Papua New Guinea, SeaWeb helped seed more than 550 stories on ocean conservation issues in print media alone. SeaWeb also amplifies the voices of local leaders by creating radio talk shows on conservation issues in Fiji and Papua New Guinea. Radio is the most effective way to reach the most remote communities in this region. These shows cover a range of topics facing communities, from sea-level rise to the life history of economically important fish species. In addition to creating sustained coverage of ocean issues in the region, Sea Series has led efforts to increase the quality and depth of this news coverage. SeaWeb launched the Fiji Ocean Journalism Awards this past year to recognize leading ocean journalists for excellence in the quality of reporting. In a similar initiative, SeaWeb supports the Papua New Guinea Media Council annual environmental awards. As a journalist covering environmental issues, I wouldn’t be able to write stories that are compelling if I had not sat down with the community folks to understand the importance behind them protecting their marine resources. ” - Charles Yapumi, 2011 Sea Series fellowship participant, commenting on the media field trip to West New Britain, Papua New Guinea 4 | Catalysts SeaWeb | Annual Report 2011 Through our annual Seafood Champions Awards, SeaWeb spotlights some of the most innovative and passionate leaders in the sustainable seafood movement. Recognizing and rewarding these key players in the seafood industry helps amplify and lend credibility to their voices among policy makers and the news media. The awards are also aimed at encouraging the spread of similar best practices and innovation through peer-to-peer influence and by creating a competitive marketplace for sustainability. In 2011, SeaWeb recognized: • Dune Lankard, a native Athabaskan Eyak of the Eagle Clan from the Copper River Delta of Alaska and former commercial fisherman, who became a community activist dedicated to protecting endangered fish stocks around the world after the Exxon Valdez disaster. Dune is now a strategic and guiding force for fisheries management for the Eyak Preservation Council; • Steve Phillips of Phillips Food and Seafood Restaurants, who pioneered the import of the Asian blue swimming crab as an alternative to the threatened Chesapeake Bay blue crab in the United States, and led the industry’s efforts to institute sustainability measures to ensure the fisheries remain viable and sustainable; • Robert Clark, chef of C Restaurant and Harry Kambolis, CEO of Kambolis Restaurant Group, who led their member restaurants to become sustainable in all their seafood selections. Remaining true to its founding principles, C Restaurant is the founding partner in the Ocean Wise Program, a Vancouver Aquarium conservation program created to educate and empower consumers about the issues surrounding sustainable seafood; • Phil Gibson, Safeway’s group director of seafood, who worked with the corporate leadership of one of North America’s largest seafood retailers to adopt an ambitious and comprehensive sustainable seafood policy, and to ensure effective and transparent policy implementation; • Olivier Roellinger, vice president, Relais & Châteaux Association, who led the development of a global sustainability policy for its international gourmet restaurants and continues to work to expand their sustainability commitment; and • Peter Weeden, who as head chef of Paternoster Chop House in London, influenced more than 20 restaurants as part of the D&D London restaurant group of which the restaurant is a member to implement a far-reaching seafood sustainability policy. As a result of their recognized leadership in sustainability by SeaWeb, European chefs Peter Weeden and Olivier Roellinger took the critically important step to meet with European Union (EU) Commissioner for Maritime Affairs and Fisheries, Maria Damanaki, to convey their knowledge of sustainability and to support the reform of the European Common Fisheries Policy (CFP). This is one of a number of activities that SeaWeb has organized this past year to bring in high-profile voices to support reform of the CFP in Europe. http://bit.ly/SeafoodChampions “ To be recognized as a Seafood Champion by my peers is an absolute honor and an opportunity to call for more environmentally responsible seafood management practices… I’m confident that together, we can make a real difference, and I’m proud beyond belief to be a part of a new future for our oceans and our fisheries. ” - Seafood Champion Dune Lankard, former commercial fisherman and founder of the Eyak Preservation Council SeaWeb | Annual Report 2011 Catalysts | 5 SeaWeb helped to catalyze the concept of sustainable seafood among the United Kingdom’s (UK) 10,000 fish-and-chip shops by partnering with the National Fish and Chip Awards. Good Catch, a partnership involving SeaWeb and three other organizations, developed The Good Catch Award for Sustainability. The award spotlights leadership in seafood sustainability to encourage the spread of best practices and innovation through peer-to-peer influence and creates wider impact through policy leverage. Media coverage of the awards also helps to increase awareness of sustainable seafood through the conduit of fishand-chip take-away shops— a main source of seafood for many UK residents. The 2011 award went to the Chip Box, in Stewarton, Scotland. The judges noted that the Chip Box team had done their homework to source sustainably, had built knowledge and enthusiasm among their whole team, and promoted often-overlooked and more plentiful seafood choices to their diners. Other 2011 Good Catch Award finalists, such as David Blackburn of the fish-and-chip shop, Alfie Grimshaw, now take steps toward ocean conservation by spreading sustainability messages to other chefs as a guest speaker at regional seafood workshops. Peter Frase, owner of the Cornish fish-and-chip shop, Harbour Lights, has created a template sustainable seafood sourcing policy that can be used by the wider industry. 6 | Catalyst SeaWeb | Annual Report 2011 COMMUNICATORS SeaWeb gives ocean advocates the communications resources they need to convince their audiences of the importance of ocean conservation. Partnerships Involving Stakeholders in the Celtic Sea EcoSystem (PISCES) – the first project of a transnational nature designed to address sustainability and conservation issues of the Celtic Sea, involving four European countries. SeaWeb is one of five organizations collaborating on this project. Through the involvement of stakeholders, the goal of PISCES is to translate EU policy into practical outcomes applicable to diverse cultures and sectors. SeaWeb’s unique contribution is our expertise and experience in communications involving ecosystembased management—a place-based approach to natural resource use that aims to restore and protect the health, function and resilience of entire ecosystems. PISCES workshops brought together stakeholders from commercial and recreational fishing, submarine cable companies, alternative energy, marine protected areas, aggregates, and other sectors to draft the bestpractice guidelines for managing the Celtic Sea according to ecosystembased management principles. A key stakeholder workshop will take place in Spain in 2012, where stakeholders will finalize these historic guidelines which represent a major step forward in preserving this critically important area of the world’s ocean. “ In the Asia Pacific, SeaWeb trains both our government and non- governmental organization partners in strategic communications and social marketing through intensive workshops. SeaWeb also offers one-on-one mentoring as partners implement more sophisticated outreach and engagement strategies aimed at key decision makers to help them take important steps toward ocean conservation. Asia-Pacific region, SeaWeb has trained more than 500 researchers, community leaders and non-government organization and government staff from Fiji, Papua New Guinea, Indonesia, Hawaii and the Commonwealth of the Northern Mariana Islands in strategic communications and social marketing. To bolster these initiatives, SeaWeb fosters communications networks and working groups to create peer networks that promote lesson sharing on effective communications, community engagement and strategic partnerships around critical ocean issues. Examples of this work include a strategic communications workshop for conservation professionals in Papua New Guinea held at the Motupore Island Research Centre. The training included presentation and messaging techniques and writing strategic communications plans that drive change. The training also further solidified a local peer communications network to support local campaigns. In the Commonwealth of the Northern Mariana Islands, SeaWeb is helping to build capacity by providing key government agencies, stakeholders and local partners with high-level training on strategic communications. These skills will be used to develop a dynamic social marketing campaign aimed at improving conservation in Laolao Bay. The PISCES workshop enabled us to understand how each activity impacts each other and the sea. It helped establish trust among the many different groups involved. I found the whole process a rewarding experience. ” - Steve Conlon, Irish Marine Federation SeaWeb | Annual Report 2011 During the past year in the http://bit.ly/AsiaPacificProgram “ The tools SeaWeb gave us were practical and intuitive. I was able to use them straight after the training. We have so many issues facing our country and unless we really target our resources on critical issues, address people’s barriers to change and craft compelling messages, we can’t compete with the many demands people are already facing. ” - Adophina Luvongit, education officer at Mahonia Na Dari Communicators | 7 Inspired by the axiom “a picture is worth a thousand words,” SeaWeb’s Marine Photobank is a leading visual resource that uses powerful images to evoke emotion and connect people to the ocean. The Marine Photobank is a network of professional and amateur photographers, researchers, educators, non-governmental organizations and agencies from around the world. Membership has increased by 20 percent from last year and the number of images contributed is up 15 percent. Members downloaded 9,000 photos— a 12.5 percent increase from the previous year—for use in educational materials, lectures, presentations, non-profit Web sites, textbooks, news media, and at science fairs, aquariums and zoos. The Marine Photobank’s fourth annual Ocean in Focus Conservation Photo Contest was launched on World Oceans Day on June 8, 2011. This contest called on photographers to illustrate the human impacts on marine life and marine ecosystems, as well as ways in which people are taking steps to turn the tide on ocean degradation. Lindblad Expeditions, the travel company that voyages the world in alliance with the National Geographic Society to inspire people to explore and care about the planet, donated the grand prize—a cabin for two aboard the National Geographic Endeavour for a 10-day trip to the Galapagos Islands. Leveraging this and other prizes and partnerships, the contest attracted more than 500 image submissions. http://bit.ly/MPBPhotoContest The use of ocean imagery to tell a story is a “simple step” to help others prioritize ocean health—an issue that is often out of sight and, therefore, out of mind. Increasingly, the news media are using Marine Photobank as a resource to illustrate their stories about the ocean, including The New York Times, Nature, ABC News, Sport Diver, Times Publishing (Hong Kong), The Guardian, ProDiver Magazine, The Beijing News, National Geographic magazine, American Scientist, Discovery News, USA Today and Smithsonian, among others. 8 | Communicators SeaWeb | Annual Report 2011 “ As a scientist and educator, I find the Marine Photobank to be a powerful education tool. I have used its images to show the plight of the world’s oceans to students, media and the public, and to relay a clear picture of the actions we must take to conserve and properly manage ocean resources. ” - Gerick Bergsma, Ph.D., Ecology, Evolution and Marine Biology, instructor, California State University, Monterey Bay Marine Science Review is a one-of-a-kind platform created by SeaWeb to increase the knowledge and understanding of the fast-moving developments on ocean science. The Marine Science Review newsletter is the only resource that provides individuals and organizations with access to the most recent multi-disciplinary ocean science necessary to keep abreast of, act on and communicate about the world’s ocean. There has been a remarkable increase in peer-reviewed research and discussion in areas such as natural science, policy and governance, as well as the human dimension of marine environmental change. As a result, SeaWeb has widened the scope of knowledge domains to 714 scientific journals and publications being tracked for ocean-related research findings. “ The Marine Science Review is an invaluable tool for keeping apprised of the latest developments and findings in marine science. I don’t have time to search the ever-increasing literature myself, but the MSR brings me regular updates on areas that are important for my work—in my case, fisheries in particular. It covers global issues, rather than restricting itself to the local, which is a big plus. ” - Michael Earle, Fisheries Advisor for the Greens, European Parliament This year, the number of subscribers to Marine Science Review increased by more than 50 percent, and they represent a broad range of interests and professions. The newsletter is used by scientists and natural resource managers to stay abreast of evolving marine research, and by teachers and professors as a teaching resource and information source. Marine Science Review is widely circulated on non-governmental organizations’ and government Web sites, listservs, blogs, Internet forums and via Twitter and Facebook. Communicators | 9 “ I am a mom of two (ages 3 months and 2 years). I found your website very helpful in explaining clearly which are the best choices for purchasing and consuming fish for my family. ” - Malisa Yee KidSafe Seafood is the only program that provides parents in the United States with science-based health and sustainability information specifically for children. To fill the void of specific guidance from either governmental agencies or non-governmental organizations on the consumption of seafood by children, KidSafe Seafood currently evaluates and provides meal recommendations for 109 different popular seafood species. In response to the demand for familyfriendly online content, KidSafe Seafood launched a new Web site featuring dynamic new content that addresses different dimensions of the issue. “ KidSafeSeafood.org is a great resource when it comes to fish choices and recipes for children. SeaWeb is featured as a programmatic partner on National Geographic Society’s ocean Web ” - Maryann Tomovich Jacobsen, registered dietician, RaiseHealthyEaters.com The new site not only strengthens the relationship between food, health and the environment, but empowers families to make informed decisions best suited for their lifestyle. To augment efforts to help busy parents make informed seafood selections, KidSafe Seafood partners with children’s health and nutrition organizations, as well as several environmental, communications and catering groups, to create educational materials focused on seafood health and sustainability. To increase our reach to those who want to take informed steps to advocate on behalf of the ocean, SeaWeb has further developed an online presence. During the past year, we overhauled our Web site and increased traffic by 25 percent, with a 30 percent increase in the average time users spend on our pages. By maximizing our social media tools, we have experienced a growth of more than 175 percent in our Facebook followers and are expanding into Twitter and LinkedIn. The messages we convey are helping to enlighten and motivate hundreds of thousands of people to become ambassadors for ocean health. portal and as a partner to the Sylvia Earle Alliance Mission Blue initiative. This multi-year, global partnership initiative is aimed at restoring health and productivity to the ocean by inspiring people to care and act, reducing the impact of fishing and promoting the creation of marine protected areas. http://bit.ly/KSSRecipes 10 | Communicators SeaWeb | Annual Report 2011 Connections SeaWeb builds bridges among economic, policy, public and environmental stakeholders to generate joint initiatives for ocean health SeaWeb’s Seafood Choices program provides leadership and creates opportunities for change across the seafood industry and ocean conservation community. Seafood Choices does this through a number of initiatives, such as the Seafood Summit, which convenes and connects leaders to navigate trends, cuts through the complexity, fills gaps in knowledge, showcases best practices, builds capacity and promotes relationship building with decision makers. For the past nine years, SeaWeb’s Seafood Summit has brought together global leaders from the seafood industry, conservation and science communities and the media for in-depth discussions, presentations and networking with the goal of making the seafood marketplace environmentally, socially and economically sustainable. In 2011, over 700 attendees from more than 30 countries attended the sold-out Seafood Summit, which was held in Vancouver, British Columbia, Canada. World-renowned businessman Yvon Chouinard, co-founder of outdoor outfitter Patagonia and the philanthropic initiative 1% for the Planet, provided keynote remarks while HRH Prince Charles, the Prince of Wales provided the closing remarks via a video message. “ [During the Summit] I think there is a lot of momentum, there’s a lot of progress, and I think, collectively, the movement has done a great job. I think SeaWeb and Seafood Choices have done a fantastic job in bringing people together, creating a space for those discussions and trust to be built. ” - Rupert Howes, CEO, Marine Stewardship Council “ The truth is that the solutions we need are within our grasp. While it is quite possible to foresee the collapse of marine ecosystems following continued unsustainable exploitation we can, by contrast, see a vision of thriving and productive oceans, teeming with wildlife and providing food and employment for many millions of people. ” - HRH Prince of Wales – excerpt from his videotaped message to SeaWeb’s Seafood Summit delegates Josh Stoll, founder of Walking Fish, a community supported fisheries (CSF) in Beaufort, N.C., gave a compelling presentation during the 2011 Seafood Summit on operating a CSF. Josh shared how they link coastal fisheries directly with consumers who buy a share in the fishery to support it through the season. In return, they get a weekly box of their share of fresh fish. Connections and knowledge gained by Josh at the 2009 Summit, helped him to take the bold step to begin working with local partners and his Duke University colleagues to start Walking Fish. When Walking Fish was launched in early 2009, there were only five CSFs in North America. As of September 2011, there were at least 20 in North America— demonstrating how the connections made at the Summit can catalyze sustainable solutions. www.seafoodsummit.org SeaWeb | Annual Report 2011 Connections | 11 The 10th International Seafood Summit in Hong Kong (a first for Asia) will provide an important forum for advancing sustainable seafood practices across Asia. In 2009, SeaWeb began preparing for this event by leading a group of NGOs and experts in the seafood industry in China, through a series of meetings on sustainability. SeaWeb, with several partners, organized the second Sustainable Seafood Forum in Dalian, China alongside the 15th annual China Fisheries & Seafood Exposition. At the exposition, which had exhibits from more than 1,500 seafood businesses, SeaWeb established a pavilion of non-governmental organizations dedicated to sustainable seafood to raise the profile of sustainability with these industry representatives “ We are starting to really understand how important our ocean is to our whole life-support system. It’s not just something beautiful to enjoy or an endless supply of fishing resources or a place where we can dump our waste and never see it again. I think, within the last five years, we have come to understand so much more about how the entire health of the planet depends on the ocean. It’s not just a big, blue void anymore. The results included the creation of a network of experts and other interested parties, as well as the presentation of a report at the 2011 Vancouver Seafood Summit, “Sustainable Fisheries and Aquaculture in China: Scoping Opportunities for Engagement.” China is the world’s largest seafood exporter and fastest-growing consumer seafood market. Other Asian countries, with the exception of Japan, are following the same trends; yet, the implementation of sustainability practices and policies are only just beginning. The Summit will provide an opportunity to have significant impact on ocean health by jumpstarting the sustainable seafood debate in Asia. In October 2010, SeaWeb partnered with the National Oceanic and Atmospheric Administration’s (NOAA) Office of National Marine Sanctuaries to support a dynamic visual and social media promotional plan for BLUE: A Global Oceans Film and Conservation Festival. SeaWeb documented the stories of attendees by distributing Flip video cameras and encouraging them to create their own videos about their experiences at the festival. The content created by the attendees had a life beyond the film festival and continues to inform people all over the world about the ocean conservation issues that were conveyed there. The video clips were edited and published to the BLUE Web site, enabling the best videos to be highlighted through Twitter, Facebook and YouTube. This project brought visual media and communications—the focus of the festival—to an accessible place where the audience became the filmmaker. It created an inclusive environment where everyone could be a part of the action and share their ocean experiences with one another. ” - Debbie Kinder, founder and director, BLUE Ocean Film Festival - quote excerpted from a Flip video interview conducted by a film festival attendee 12 | Connections SeaWeb | Annual Report 2011 Despite the variety of fish swimming in British waters, consumers primarily choose from five seafood options: cod, haddock, prawns, salmon and tuna. In England, nearly 20 percent of all fish caught—the equivalent of 1,300 double-decker buses of fish—are discarded overboard annually from fishing boats simply because there is not enough consumer demand to be able to sell these underappreciated species. simple step of changing their menu options, they can make a big difference. A blind-tasting session helped to strip away preconceptions and allow participants to focus on the fish’s flavor, while increasing enthusiasm about using alternative fish options such as dab, pouting and coley. The next workshops will focus on engaging and educating two important culinary and catering sectors—fish-and-chip shop owners and culinary school students. “ We only have ‘Catch of the Day’ now on our menu, and are only using less-appreciated by-catch species (when we are happy with whatever that may be). And, of course, we’re spreading the message on all occasions! ” - Richard Bell, owner, The Three Stags To help solve the dual-sided problem of overfishing some target species while discarding plentiful but less popular alternatives, SeaWeb works with the culinary and catering sectors to buy, serve and promote some of the less popular sustainable seafood choices. During a workshop at the United Kingdom’s largest inshore fish market, London’s Billingsgate, the Good Catch partnership brought together 50 chefs and caterers. Representing businesses ranging from independent fish-andchip shops and gastro-pubs to national and international contract caterers, the participants learned that by taking the “ We were using salmon, smoked haddock, prawn and cod [in our fish pie]. We are now using coley, pollack, mackerel, haddock and prawn…plus we are getting ‘trimmings’ of these fish from our fishmonger, so using otherwise wasted bits. The flavour and consistency of the pie seems to be little different, but we have made it more sustainable and more cost-effective. A genuine win-win! ” - Hugh Walker, managing director, Eden Caterers SeaWeb | Annual Report 2011 http://bit.ly/GoodCatch Connections | 13 Guide des espèces à l’usage des professionnels Deuxième édition Pour un marché des pr oduits de la mer durables The “Guide des espèces” (Species Guide), which assists buyers in purchasing sustainable seafood was developed by SeaWeb’s Seafood Choices program, and was the first guide of its kind to be published in France and the French-speaking areas of Belgium and Switzerland. First published in 2008, a second edition of the Guide was updated in 2010, and 2,000 copies were distributed within six months. Retailers, processors, chefs, fishmongers, fishermen, scientists, consumer organizations, NGOs, catering schools and fishmonger schools across French-speaking Europe continue to request the Guide. It is widely seen as a valuable and practical tool that allows stakeholders to make informed decisions about the seafood they source. Due to the continuous demand, the guide was reprinted again in 2011. In France, SeaWeb’s Seafood Choices program has initiated several cuttingedge initiatives aimed at promoting sustainable species to chefs, fishmongers and other seafood industry stakeholders. One initiative involves French fishmonger apprentices. Since 2009, the CFA— Centre de Formation et d’Apprentissage (fishmongers apprentice schools)—based in Rungis, France, has asked SeaWeb to organize annual training sessions for their apprentices on sustainability. To build on this relationship, CFA and SeaWeb developed a larger project for apprentices in collaboration with a group of 10 fishmongers. The objective of this pilot project is to engage French fishmongers in a sustainable supply for their fish shops. In a unique initiative to educate aspiring restaurant and catering professionals in France, Seafood Choices organized workshops this past year in several catering schools: FERRANDI, l’école française de gastronomie (Paris); Lycée Hôtelier de Dinard; Lycée Jean Capelle in Bergerac; and CEFPPA (the European training center for the catering industry) in Strasbourg. These workshops educate students about the current status of marine resources and sustainability through presentations and discussions between different stakeholders in the seafood industry—chefs, fishmongers, wholesalers, retailers and fishermen— and the participants. Seafood Choices helps the students realize the key role they can and will play in influencing both the supply chain and consumers. SeaWeb and several partners also organized the first-ever national catering competition in France promoting sustainable seafood designed to reach young chefs. The competition, geared toward young chefs and catering students, requires candidates to create two unique recipes using sustainable seafood—one focused on gastronomy, and another that is simple to prepare by the general public. Olivier Roellinger, vice-president of Relais & Châteaux and a SeaWeb Seafood Champion 2011, is the ambassador of this initiative. “ Relais & Châteaux members recognise the major role they can play in protecting resources as key prescribers in the choice of species they purchase. Relais & Châteaux cooperates with the Seafood Choices Alliance, a benchmark international non-governmental organisation in this field, seeking to secure sustainable seafood supplies. ” - Jaume Tàpies, president and Olivier Roellinger, vice president 14 | Connections SeaWeb | Annual Report 2011 Campaigns SeaWeb creates flagship communications campaigns that make the ocean matter in new ways to new audiences Working with top jewelry, fashion and home décor designers and retailers, SeaWeb’s Too Precious to Wear campaign raises awareness of the need for coral conservation and builds support and political will for stronger international trade protections. SeaWeb conducted extensive outreach at jewelry trade shows in Las Vegas, such as Couture and JCK (Jeweler’s Circular Keystone) that resulted in dozens of new retailers and designers joining the campaign. Long-time supporters such as Tiffany & Co., Lilly Pulitzer, Temple St. Clair, Lela Rose, Vena Cava, Stephen Webster, Jim Rosenheim, and Michael Aram, continue to use their influence and voices to raise awareness about threats facing corals and the need to take action for ocean health. After taking one simple step, they are now influencing the masses by speaking to the media and at events to demonstrate that they “walk the talk.” These industry spokespersons bolstered SeaWeb’s efforts to engage Jewelers of America, one of the industry’s leading trade associations, in developing and promoting a position statement recognizing that corals are threatened by over-harvesting, and thus encouraging greater environmental responsibility throughout the entire jewelry supply chain. The association also declared its support for the creation of clear national and international guidelines and standards for reducing the ecological impacts of trade in precious corals. Several designers have taken the additional step of creating collections to further highlight the work of the campaign: • Simon Cardwell of Cheeky Monkey Jewelry released his coral-inspired line in the winter of 2010, and has been promoting his dedication to coral conservation through the Internet; SeaWeb | Annual Report 2011 • Designer Yilin Choo has been showing her support for coral conservation by touting her coralinspired jewelry collection also released in late 2010. News coverage of her collection has occurred internationally, and has included a number of Asian media outlets—an important market for the campaign and greater coral conservation movement; and • In February 2011, Temple St. Clair launched her new coral-inspired collection, “Sacred Offerings,” which received attention from the jewelry and design industry and glowing reviews from the media. Temple continues to be an important and influential voice within the design community advocating for coral conservation and ocean health. SeaWeb is also developing a social marketing campaign model for the United States in its coral jurisdictions through funding from the NOAA Coral Reef Conservation Program. The goal of this initiative is to produce a powerful model for creating change in these targeted regions and motivate community ownership of conservation issues. The immediate targets include the Commonwealth of Northern Mariana Islands and Hawaii. SeaWeb launched this initiative in Saipan, the most populous island in the Commonwealth of Northern Mariana Islands in an effort to improve coral health in a Laolao Bay. The first phase included a social marketing workshop to train key local officials and leaders. SeaWeb initiated the second phase of campaign development, which focused on changing littering and dumping behavior in Laolao Bay, which pollutes the Bay and the coral reef ecosystem. “ Too Precious To Wear is a campaign led by some outstanding designers who are advocating the cause of coral preservation. Influential jewelers like Tiffany & Co., and Stephen Webster are proving that beautiful jewellery can be made without having to deplete a precious natural resource. ” - Editor’s note, “Cool Coral,” Solitaire (a leading consumer jewelry magazine in the AsiaPacific region), June/July 2011 “ SeaWeb has inspired me personally to become more actively involved and engaged in my community so the lands and waters we cherish today will be around for future generations. Whether it is using social marketing to stop the social norm of littering or volunteering at monthly cleanup brigades, SeaWeb’s campaign goals and strategies have taught me the importance of taking action to help nature come back from growing threats like pollution. ” - Jihan Buniag, educational and outreach coordinator, Nonpoint Source Pollution, Commonwealth of Northern Mariana Islands Division of Environmental Quality Campaigns | 15 Partnering Organizations SeaWeb owes a tremendous amount of gratitude to the wonderful partners we worked with over the past year! ADM Capital Foundation Lindblad Expeditions Chambre de Commerce et d’Industrie de Saint-Malo Locally Managed Marine Area Network Children’s Environment Health Network Lycée Hôtelier de Dinard The Coastal and Marine Resources Centre at the University College Cork Manus Environmental Community Conservation Network Communication Partnership for Science and the Sea (COMPASS) Marine Conservation Society Conservation Alliance for Seafood Solutions Marine Stewardship Council Lost Nomad Media Marine Fish Conservation Network Conservation International Media Council of Papua New Guinea Coral Reef Alliance Monterey Bay Aquarium The Environment Council National Fisheries Authority Centre for Environmental Law and Community Rights Environmental Defense Fund FERRANDI, l’école française de gastronomie Fiji Locally Managed Marine Area Network GreenFire Productions HandStand Kids Cookbook Co. Kubulau Resource Management Committee 16 | Partnering Organizations The Nature Conservancy, Papua New Guinea Pacific Islands Roundtable for Nature Conservation Papua New Guinea Center for Locally Managed Areas Papua New Guinea Department of Environment and Conservation PRORESTEL Project AWARE Foundation Relais & Châteaux Sea Fare Group Smithsonian Ocean Portal—National Museum of Natural History Sustain Sustainable Fisheries Partnership University of Papua New Guinea University of the South Pacific Ocean Conservancy Wildlife Conservation Society Oregon State University WWF Spain OSO (Organic Sustainable Only), R&O Seafood Gastronomy WWF UK Pacific Islands News Association SeaWeb | Annual Report 2011 Financial Report SeaWeb’s Financial Report for Fiscal Year 2011 continued to show strong and steady support from foundations. Efforts at diversifying funding sources have also begun to pay off with growing levels of operating revenue now coming from event sponsorship, conference registration fees, program services and contributions from individual donors, the newest area of fundraising for SeaWeb. SeaWeb continued to maximize efficiencies and exercise spending discipline, while holding down management and general expenses and fundraising costs. As a result, 89 percent of total spending is directed at SeaWeb’s global communications and ocean conservation programs. As we reflect on the many challenges and opportunities facing our ocean, SeaWeb is grateful to be driving the development of solutions on many levels. We would like to thank our many donors and partners who support the science of communications and share our goal of fundamentally shifting the way people interact with the ocean. We are sincerely grateful for your generous support. SeaWeb’s June 30, 2011 audited financial statements, which reflect an unqualified opinion, are available by writing to the Silver Spring, Maryland office. Expenses FY 2011 Media and Policy Strategy SeaWeb Communications Asia Pacific Coral Social Marketing Campaigns Too Precious to Wear Marine Photobank $424,779 $376,343 $112,050 $56,263 $66,522 Management and General Organizational Effectiveness & Operations 7.9% Fundraising 3.2% 6.8% Media and Policy Strategy $1,035,957 Science Initiatives Science Communications $359,773 Ecosystem Based Management $62,739 KidSafe Seafood Initiative $29,999 23.3% $452,511 Strategic Partnerships COMPASS$110,046 Sustainable Markets Seafood Choices $2,052,485 Organizational Effectiveness and Operations Philanthropic Awareness Initiative $225,000 The Last Ocean $77,385 Science Initiatives Sustainable Markets 46.2% Strategic Partnerships 10.2% 2.5% $302,385 Management and General Program Support Services $351,090 Fundraising TOTAL EXPENSES FY 2011 $142,373 $ 4,446,847 Contributions & Grants 70.9% Program Fees for Services 24.4% Support and Revenue FY 2010 Contributions and Grants $1,757,950 Program Fees for Services $605,762 Other$114,706 Net Assets Released from Restrictions $1,806,188 Applied Unrestricted Net Assets$162,241 Total Support and Revenue $4,446,847 Other 4.6% SeaWeb | Annual Report 2011 Financial Report | 17 Thank you, SeaWeb Supporters! The stories of success and transformation of behaviors that are included in this Annual Report would not have been possible without the generous support of the contributors listed below. SeaWeb wishes to acknowledge the variety of ways in which its supporters work together to achieve a healthy ocean! Organizational Supporters Anonymous Agua Fund Amazon.com, Inc. The Keith Campbell Foundation for the Environment Roy Disney Family Foundation EarthFlag.net Esmée Fairbairn Foundation GoodSearch/GoodShop The Henry Foundation The John D. and Catherine T. MacArthur Foundation Gordon and Betty Moore Foundation The Curtis and Edith Munson Foundation National Fish and Wildlife Foundation National Marine Sanctuary Foundation National Oceanic and Atmospheric Administration The Nature Conservancy Oak Foundation The Ocean Foundation Organic Bouquet Pacific Life Foundation The David & Lucile Packard Foundation Participant Media The Pew Charitable Trusts The Tiffany & Co. Foundation Walton Family Foundation Daniel Hildreth Bruce Hill Marida Hines Aleta Hohn Kim Hoover and Lynn Hackney Ben and Giselle Huberman Randi Jacobs Alan and Annabelle Jones Harold Kossler Greg and Barbara MacGillivray Meghan MacGillivray Kumar Mahadevan John Marra Dawn M. Martin Keith Meeks Robert and Laurel Mendolsohn Monserrat Miller Robert Mohl Ted Morton John and Nancy Ogden Tim O’Shea Julie Packard Laura Petes Carlos Picone Bruce Potter Nora Pouillon Jack and Mary Reaugh Mitchell and Mary Ellen Reese Brian Riddell Julia Roberson Callum Roberts Fiona Robinson Leta Rosetree John Sackton George and Martha Sawyer Jennifer Scott Rita and Bernie Segerman Simon and Nancy Sidamon-Eristoff Steve Soltz Bill Staby Louise Stephens Janet von Sternberg Gary and Rebecca Stevens Bob Trumble Laura Wagner William Warburton Henry A. Waxman Steve Wolk and Fran Rothstein Helene York Individual Supporters Paul Armstrong John Anderson Barnett Adam Baske John Battendieri Paul and Diane Bieri Charles and Barbara Boehne Alton and Cynthia Boyer Bernei Burgunder Leonard and Fran Burka Samantha Campbell Leland and Lily Chou Ruth and Dick Conant James Cooper Diane Cornell and Margaret Flinner Suzanne Cornell Jes Cornette Elsa Corrigan and Lauren Hickey Steve Desposito and Becky Marshall TJ and Linda Dieveney Albert Dobbins Tom Dykstra Mary Jane Engelsma Lois and Dick England Harold and Arlene Finger David Fluharty Bobby and Alan Fried Christine Gasparich Christina Gattuso Julius and Leah Goldfinger Sylvia Gottwald Nicholas and Pier Haffenreffer Scot and Lissa Harvey 18 | Supporters In-Kind Supporters Arnold & Porter, LLP Lindblad Expeditions Microsoft National Geographic Society NativeEnergy Ogilvy PR Worldwide Project AWARE Foundation Restaurant Nora Bob Talbot and The LegaSea Project John Weller and The Last Ocean Project SeaWeb | Annual Report 2011 Seafood Summit Sponsors AgriMarine Albion Fisheries Ltd. Blue Water Cafe and Raw Bar C Restaurant Commercial Fishermen of America Darden Restaurants Fanny Bay Oysters Fisheries and Oceans Canada (DFO) Global FISH Alliance High Liner Foods, Inc. IntraFish Media Jeremy Brown Kambolis Restaurant Group Marine Stewardship Council Gordon and Betty Moore Foundation Naikun Wind Energy Group Inc. National Marine Sanctuary Foundation National Oceanic and Atmospheric Administration Oak Foundation Overwaitea Food Group The David & Lucile Packard Foundation Pike’s Place Brewery SeaChoice Skretting Taylor Shellfish Farms Trace Register Vancouver Aquarium Walton Family Foundation WWF Volunteers Rohit Bhargava Michael Briggs Dr. Bryan Callahan James Cooper Christelle Couturier Agnes D’Castro D.C. Cymbalista Benjamin De Mers Radu Dumitrascu Sabine Falk SeaWeb | Annual Report 2011 June Fezie Julius Goldfinger Wolcott Henry Kim Hoover Randi Jacobs Shirley Jacobs Tiffany Leite Andrea Leontiou Alena Rosen Sionne C. Rosenfeld Beth Ruoff George and Martha Sawyer Jennifer Scott Caroline Spruill Bob Talbot Katie Thatcher Janet Thomas Cindy Yeast Henry Waxman Steve Wolk and Fran Rothstein Supporters | 19 A special thank you to – The Curtis and Edith Munson Foundation The Curtis and Edith Munson Foundation has been investing in efforts to enhance marine resource conservation and management for the past 25 years. For more than 13 years, SeaWeb has been a fortunate recipient of the Foundation’s generosity. The Munson Foundation is guided by the visionary and strategic leadership of photographer Wolcott Henry, President and Chair. We are honored that the Foundation has identified SeaWeb’s work as important to its mission. The Foundation has supported SeaWeb’s core communications initiatives, including our signature Marine Photobank and social marketing campaigns. The Marine Photobank was founded in 2001 to meet the need for high quality and compelling ocean conservation photos that highlight both beauty and threats in the ocean ecosystem. Inspiration for the Marine Photobank originated with Wolcott Henry, who has witnessed firsthand the destruction of the marine ecosystem and has generously shared his images with the public and non-profit sectors. Members from all over the world have joined the Photobank to download its striking images or contribute photographs. Researchers, educators, activists, agency personnel and the general public herald the Photobank as a great resource. SeaWeb sincerely appreciates the Munson Foundation’s effective investment in and commitment to promoting ocean conservation. Shirley Jacobs Shirley is a true friend to SeaWeb and an effective ambassador for the ocean. She developed a deep love for the sea while beachcombing in Atlantic City, New Jersey as a teenager. Shirley has become more involved with SeaWeb’s mission this past year since learning about how the ocean has changed since her days as a teen in New Jersey. She is committed to leaving the ocean healthier for the next generation and has been a tireless advocate of SeaWeb’s initiatives. After attending a SeaWeb event, Shirley was soon hosting her own SeaWeb events and inspired our organization to establish its volunteer Fundraising Advisory Committee. We truly admire and appreciate Shirley’s dedication to SeaWeb’s mission, her effective communication skills and, above all, her enthusiasm about improving ocean health. High Liner Foods, Inc. Seafood industry leader High Liner Foods, Inc. is a shining example of a company that embraces SeaWeb’s philosophy with regard to sustainable seafood practices. After participating in past Seafood Summit events, High Liner Foods became Principal Sponsor of SeaWeb’s 9th International Seafood Summit, further highlighting its dedication to a healthier, sustainable ocean. High Liner Foods stands out from other seafood businesses with its policies of not purchasing raw materials from unregulated and illegal fisheries and aquaculture operations, as well as working to provide full traceability for all of its seafood products. Henry Demone, President and CEO of High Liner Foods, Inc. and Bill DiMento, Director of Sustainability, have been working hand in hand with SeaWeb to promote the long-term viability of natural resources, while encouraging responsible and ethical business practices. SeaWeb sincerely appreciates the opportunity to collaborate with companies like High Liner Foods, Inc. who know that sustainable and responsible practices are good for business and the ocean. 20 SeaWeb | Annual Report 2011 www.seaweb.org Pacific Ocean Offices San Francisco, CA, U.S.A. 75 Broadway | Suite 203 San Francisco, CA 94111 P: 415.913.7224 Honolulu, HI, U.S.A. 923 Nu’uanu Avenue Honolulu, HI 96816 P: 808.744.7075 Port Moresby, Papua New Guinea P.O Box 4414 Boroko, NCD 111 Papua New Guinea P: 675.340.5051 Suva, Fiji 15 Ma’afu Street Private Mail Box Suva, Fiji P: 679.3319084, ext. 21 Atlantic Ocean Offices Washington, D.C., U.S.A. 8401 Colesville Road | Suite 500 Silver Spring, MD 20910 P: 301.495.9570 Photo Credits Front Cover: Sea turtle hatchling—Lisa Morse/Marine Photobank; Divers with earth flag—SeaWeb; Diver and coral—Colin Zylka/Marine Photobank; Beach cleanup—Renata Ferrari Legorreta/Marine Photobank; Children at touch tank—Jennifer Wolf/Marine Photobank. Bigeye Trevally spawning—Octavio Aburto-Oropeza/Marine Photobank; Dawn Martin—SeaWeb; Beach—Shutterstock; Diver and whale shark—© Andre Seale/Marine Photobank; Manus Community Educators Network workshop—Sheila Sarhangi; Man walking to SeaWeb training—Sheila Sarhangi; Sea Series journalists—Sheila Sarhangi; Children with plant—Sheila Sarhangi; Seafood Champions trophy— SeaWeb; Seafood Champion Dune Lankard—SeaWeb; Fisherman and pot—David Linkie; Fish & Chips Award Winners—Emily Howgate; Ceremonial boat ride—Sheila Sarhangi; Mangrove shoot, backhoe— Matthew D Potenski, MDP Photography/Marine Photobank; Sunfish trapped in net—Alessio Viora/ Marine Photobank; Gannet seabird—Lucy Kemp/Marine Photobank; Diver and lionfish—George Cathcart/Marine Photobank; Diver and sperm whale—Peter G. Allinson, M.D. 2009/Marine Photobank; Sea turtle and remoras—Danny Bergeron/Marine Photobank; Shark with hook in mouth—© 2010 Terry Goss, Terry Goss Photography USA/Marine Photobank; Girl with earth flag—Dawn Martin; Seafood Summit 2011 Opening Ceremony—Devin Harvey; Fisherman with scallop—Jackie Marks; Seattle boats—Jackie Marks; Chefs—SeaWeb; Olivier Roellinger, Maria Damanaki and Chef Peter Weeden meet in Brussels—Elisabeth Vallet; Tahitian Pearl and Sapphires Ring—Kimberlin Brown Jewelry; Dolphins, —Alana Yurkanin/Marine Photobank; Divers and whale shark—Alessio Viora/Marine Photobank; Shirley Jacobs—Marida Hines; School of porkfish—Octavio Aburto-Oropeza/Marine Photobank. Paris, France 51, rue le Peletier 75009 Paris, France P: 33.1.73.02.50.63 London, England 32-36 Loman Street London SE1 0EH United Kingdom P: 44.207.922.7780 Back Cover: Diver and grouper—Jiangang Luo/Marine Photobank; Children cleaning beach—Green Fins Association, Thailand/Marine Photobank; Sea turtle—Projeto Tamar Brazil/Marine Photobank; Children, Asia Pacific—Sheila Sarhangi; Young chef showing seafood—SeaWeb; Sea turtle hatchling—Lisa Morse/ Marine Photobank. Printed on Recycled paper. [email protected] 1.888.4.SEAWEB (1.888.473.2932) 2011 8401 Colesville Road Suite 500 Silver Spring, MD 20910 Annual Report NONPROFIT ORG U.S. POSTAGE PAID PERMIT NO. 4705 SUBURBAN, MD A journey of a thousand miles begins with a single step. CONNECTIONS
Similar documents
thousand miles
Professor, College of Marine Science, University of South Florida Nora Pouillon, Chef and Owner, Restaurant Nora and Co-Founder of Changing Seas Callum Roberts, Ph.D., Professor, Environment Depart...
More information