Givenchy Launch Collection

Transcription

Givenchy Launch Collection
GIVENCHY BY RICCARDO TISCI
EYEWEAR COLLECTION SPRING/SUMMER 2016
Press release - Paris
GIVENCHY introduces the new Spring/Summer 2016 eyewear collection, produced and distributed by Safilo
Group. Embodying an expression of the Maison’s aesthetics, the new sunglasses and optical frames reflect the
brand’s codes and explore audacious architectural designs.
The new collection reveals a subtle yet powerful, carefully calibrated experimentation process in shapes and
sizes to create daring associations.
The timeless shapes are deliberately unisex and convey Givenchy’s identity through iconic detailing. Stylized
stars on the front, small metal teardrops on the temple tips, golden studs all over the profiles and staples fusing
into hinges establish the uniqueness of the new designs.
The Givenchy S/S 2016 eyewear collection includes four stylistic groups:
•
•
•
•
RAVE: young, edgy, urban styles with bright colors and an audacious material mix
STYLE: avant-garde pieces with architectural and strong shapes
ICONS: refined frames combining Givenchy DNA and current trends
STAR: timeless shapes featuring the iconic “star” detail.
Skillful manufacturing techniques enhance the new glasses’ premium quality materials, celebrating the
Maison’s savoirfaire.
The color palette comprises classic shades and edgy color contrasts, from black to nude, red, white, or
sophisticated mirror effects, paired with shaded or flash lenses, for a bold style statement.
The new collection will be available at Givenchy boutiques, high-end opticians and quality department stores
starting January 2016.
Service de presse - 3, avenue George V - 75008 Paris - Tel. +33 1 44 31 50 70 - Fax. + 33 1 44 31 49 03
www.givenchy.com
Safilo Group HQ Communication Department : Milan – Tel. +39 02 77807611; Padua – Tel +39 049 6985459 :
e-mail: [email protected]; www.safilogroup.com
RAVE
GIVENCHY « VISOR »
MOD. GV 7013/S – color R9P
Extreme, daring and edgy design for this “visor” wraparound shape blending two lenses in strong different
colors and mirrored effects, for an outstanding result. Rubber finishing details on the front and on the temples
underline the architectural strength of this frame.
Color palette: black/gold with sky blue lenses, palladium/black with dark brown lenses, dark ruthenium with
grey flash lenses, black with brown lenses, white/gold with grey lenses.
GIVENCHY « BRIDGES »
MOD. GV 7012/S – color 010
An exclusive interpretation of the classic pilot shape in metal with a unique design of the bridges, both shaped
as geometric triangular lines.
Color palette: semi-matt gold with grey lenses, dark ruthenium with grey or shaded grey lenses, semi-matt
black with grey lenses, red with orange flash lenses, orange with brown lenses, palladium with green mirror
lenses.
Service de presse - 3, avenue George V - 75008 Paris - Tel. +33 1 44 31 50 70 - Fax. + 33 1 44 31 49 03
www.givenchy.com
Safilo Group HQ Communication Department : Milan – Tel. +39 02 77807611; Padua – Tel +39 049 6985459 :
e-mail: [email protected]; www.safilogroup.com
STYLE
GIVENCHY « STUDS »
MOD. GV 7006/S – color 807 & MOD. GV 0007 – color 807
Refined and elegant, with a studded touch: these sunglasses and optical frame feature metal studs on the top
profile of the front and the temples, subtly visible on the defined yet faceted volumes.
Color palette: the sunglasses are available in havana with gold studs and brown shaded lenses, dark havana
with palladium studs and green lenses, black with gold studs and brown shaded lenses, black with palladium
studs and black lenses.
The optical frame is available in havana with gold studs, dark havana with gold studs, black with gold studs,
mat black with palladium studs.
ICONS
GIVENCHY « STAPLE »
MOD. GV 7001/S – color VMB & MOD. GV 0001 – color 807
Classic with an edge. These unisex acetate sunglasses and optical frames feature a retro-inspired perfect
round shape. Contemporary contrasts between the sharp outlines and the round volumes of the nose result
from skillful hand-finished treatment.
The distinctive element is the “staple” detail: a slim metal line linking front and temples, as a signature feature.
Color palette: the sunglasses are available in transparent olive with brown lenses, havana with blue lenses,
dark havana with grey lenses, black with dark brown lenses.
The optical frame is available in havana, dark havana, black, mat black.
Service de presse - 3, avenue George V - 75008 Paris - Tel. +33 1 44 31 50 70 - Fax. + 33 1 44 31 49 03
www.givenchy.com
Safilo Group HQ Communication Department : Milan – Tel. +39 02 77807611; Padua – Tel +39 049 6985459 :
e-mail: [email protected]; www.safilogroup.com
GIVENCHY « FACETS »
MOD. GV 7008/S – color PU2
Women’s butterfly-shaped sunglasses in Optyl (a registered trademark of Safilo for an ultra-lightweight plastic
material) which allows for the insertion of a colored metal element inside the temple resembling a dagger. The
design is emphasized by a bold contrast of sharp geometric lines and feminine volumes.
Color palette: black/crystal with grey lenses, white/crystal with grey shaded lenses, beige/crystal with brown
shaded lenses, black with grey lenses and havana with brown shaded lenses.
GIVENCHY « ESSENTIAL »
MOD. GV 7002/S – color R99
Unisex sunglasses in Optyl with straight lines and bold volumes. Mirror-effect colors highlight the bold silhouette.
Color palette: shiny black with grey lenses, dark havana with brown shaded lenses, mirror brown with brown
shaded lenses.
GIVENCHY « AIRY »
MOD. GV 7005/S – color DDB
Elegant and feminine, these metal women’s pilot sunglasses are revisited with a minimal and lightweight design.
The graphic lines are enhanced by triangular shapes on the double-bridge and on the temples’ openwork. The
sophisticated construction of the hinge adds a subtle touch to the profiles, enhancing the combination of
aesthetics and functionality.
Color palette: red gold with blue shaded lenses, gold with brown shaded lenses, shiny black with grey shaded
lenses, palladium with green shaded lenses
Service de presse - 3, avenue George V - 75008 Paris - Tel. +33 1 44 31 50 70 - Fax. + 33 1 44 31 49 03
www.givenchy.com
Safilo Group HQ Communication Department : Milan – Tel. +39 02 77807611; Padua – Tel +39 049 6985459 :
e-mail: [email protected].com; www.safilogroup.com
STAR
GIVENCHY « STAR »
MOD. GV 7011/S – color 807
Unisex and timeless, these frames in acetate feature the Givenchy stylized star split between the front and the
temples. A hand-polished detail provides the distinctive touch on the ultra-flat and classic design.
Color palette: opal dove with grey lenses, light havana with brown lenses, dark havana with brown lenses,
black with brown or grey lenses.
The Givenchy collection of sunglasses and optical frames is produced and distributed by Safilo Group, the fully
integrated Italian eyewear creator and worldwide distributor, whose heritage in eyewear product creation and
manufacturing dates back to 1878: a story of innovation and cutting-edge capabilities, the result of time, effort,
skill, and dedication.
To pass on the company’s precious heritage to future generations, while modernising it for future sustainability,
Safilo has established the “Eyewear Product School”, assuming its important responsibility in the industry.
Product design, development, and manufacturing capabilities are at the heart of the “Safilo Eyewear Product
School”, coupled with passion, craftsmanship and innovation. The “Safilo Eyewear Product School” consists of
a three-year apprenticeship combining theory and practice, for up to ten apprentices every year. It aspires to
form a new generation of Eyewear Product Directors who will carry forward the passion and savoir-faire of the
more than centenary tradition of highest quality Eyewear.
Service de presse - 3, avenue George V - 75008 Paris - Tel. +33 1 44 31 50 70 - Fax. + 33 1 44 31 49 03
www.givenchy.com
Safilo Group HQ Communication Department : Milan – Tel. +39 02 77807611; Padua – Tel +39 049 6985459 :
e-mail: [email protected]; www.safilogroup.com