PERNEC`s spot catches DPM`s eye

VOL 39
AUGUST 2010
PERNEC’s
spot
catches DPM’s eye
PERNEC makes
headway at
CommunicAsia 2010
Rural folks
in Sibu go
wireless
Pernec participates in
TM’s football &
netball tournament
PERNEC 2.0 gathers
momentum at Selesa
Hills
Page 04
Page 12
Page 18
Page 20
Contents
Editor’s Message
AUGUST 2010 VOL 39
Bringing ICT to rural Malaysia...
MD’s Message
003
• SET on doing things better for a
brighter future
PERNEC TELCO
004
006
• PERNEC makes headway at
CommunicAsia 2010
• PERNEC spearheads tech lab initiative
at MCMC HQ
PERNEC IT
008
• ‘mserv’ bridges gap between
products & end-users
PERNEC PAYPOINT
009
010
012
• It’s ‘off to school’ for PERNEC PayPoint
spot catches
• PERNEC’s
DPM’s eye
• Rural folks in Sibu go wireless
Special Project
013
• Seeing the world in a greener light
HAPPENINGS/EVENTS
014
017
• PERNEC’s business portals promoted
at MSAM 2010
• PERNEC showcases eRas
at WIEF exhibition
Info & Activity
018
020
022
• Pernec participates in TM’s football &
netball tournament
• PERNEC 2.0 gathers momentum
at Selesa Hills
• Pernec staff feted at
annual dinner celebration
It takes two to tango but in PERNEC, it takes the full commitment
of more than 1,300 staff to move our business forward. While the
management can propose new business models to enhance our revenue streams, it is the staff who will actually determine the success
of any new projects that we undertake.
In this issue of NADA PERNEC, we have compiled a series of
events that are primarily aimed at positioning PERNEC as a formidable ICT company within the business landscape of Malaysia.
This platform is testimony to our continuous efforts to complement the Government’s drive to increase the level of ICT literacy
among rural Malaysians.
PERNEC PayPoint, for instance, is aggressively promoting the
Kampung WiFi concept since receiving its Network Service Provider licence from the Malaysian Communications and Multimedia Commission early this year. Thankfully, this effort has shown
positive inital results and received encouraging response from our
stakeholders
The Kampung WiFi programme is integral to the digitalisation
efforts in rural areas that is being encouraged by the Government,
in particular the Ministry of Information, Communications, Culture and Arts.
With the more than 35,000 payphone sites as possible hot spot
locations for WiFi services, we are in the driver’s seat of this exercise and take full responsibility to ensure that the enhanced communications services will be shared by all and not only limited to
those living in the urban areas. Happy reading!
Editor
Che Wan Esah
Editorial Team
023
Che Wan Esah
[email protected]
Dafizeck Daud
[email protected]
Afizah Azmi
[email protected]
Ahmad Bukhari Abu Bakar [email protected]
Amran Awaludin
[email protected]
Emilia Diyana Abdul Malik
(Trainee)
MD’s MESSAGE
SET on
doing
things
better
for a
brighter
future
Assalamualaikum and
Salam 1Malaysia
frontrunner in this effort, to explore new
potential if done right. We need to ensure
ways and business models and align them
that our products/services are of the highest
to the current market conditions. The SET
quality and offer the best value for money.
must also evaluate every step of their
To do this effectively, we must constantly
processes and determine if there is a better
upgrade our knowledge on these subjects.
way to implement their projects.
We ought to be the first mover and excel.
the
Due to the current market conditions,
customer’s needs must be the guiding
we definitely need a different way to
principle for the SET. Please go the extra
generate a sustainable income from
t gives me great pleasure in sharing
mile to understand and appreciate the
primarily project-based approaches at the
my thoughts with all PERNEC
aspirations of our clients and identify go-
moment to recurring revenue. Based on
citizens in this latest issue of NADA
to-market strategies that would give us the
the desire to increase recurring revenue –
PERNEC. I would like to emphasise
advantage. The traditional engagement
mostly from service-based, we now need to
may no longer work now.
form more partnerships with our clients for
I
the need for us to have open and free
Understanding
and
satisfying
two-way communication. I am all for
For the telecommunications sector, we
long-term sustainability. We can no longer
constructive suggestions and feedback that
anticipate minimal growth as telcos’spend
do this alone and the traditional market
can help strengthen our company in the
is reducing. Network operators now
engagement in terms of the business model
face of growing challenges. We want to
want to be more efficient in running the
must change,
inculcate a culture of straight talk, facing
business, thus, there will be less investment
Moving forward, we must focus our
the brutal facts and painful truth. Once we
particularly in the infrastructure segment.
energy on the business and remain on
know the gaps, only then can we improve
These
an
track in line with our objectives. We
and become a more efficient and effective
opportunity. The challenge is to find cost
are in this together. In order to make
organisation. We must never live in denial.
effective solutions that can assist the
PERNEC successful, all levels of staff
The market today is getting more
operators to achieve this. The pressure now
must make positive contributions. The
competitive and to safeguard our competitive
is to be efficient in the manner we work.
Management cannot do this single-
edge, efficient cost management is the
Change is imminent.
handedly. We either float or sink
challenges
actually
offer
only way forward. But this does not
To remain at the forefront of the
together. I trust we will be able to chart
necessarily mean cutting corners. Rather,
industry, we have identified several areas
our own destiny - together. InsyaAllah.
it is about doing things differently that
to expand our income streams namely
will ultimately achieve more positive and
green
measureable results.
Long Term Evolution (LTE) and content
technology,
cloud
computing,
Best regards,
As such, I would like to call upon
applications. All these are fresh growth
Abdul Karim Abdul Sallam
our Sales Engagement Team (SET), the
areas, greenfields that can offer a lot of
Group Managing Director
AUGUST 2010 NADA PERNEC 03
Pernec Telco
P
ERNEC Corporation Bhd made
significant headway in expanding
the market reach of its ICT
products and services with its
inaugural participation at CommunicAsia
2010 in Singapore recently. The main ICT
products the company promoted were
the revolutionary eRAS-PERNEC WiWi
Acces Point and Outdoor WiWi Access
Point.
PERNEC’s participation in CommunicAsia
was under the Malaysian Communications
PERNEC makes headway at
CommunicAsia 2010
and Multimedia Commission’s (MCMC)
Pavilion. Representatives from PERNEC
Telco and the Corporate Communications
Department were on hand to promote
the company’s products and attend to
visitors’ queries.
We were also exposed to a wide range
of related ICT technologies at the event
that enabled us to determine the best value
Mobile Application Developers and ISVs,
and latest convergent technologies and
supported by Mobile Alliance Singapore,
applications.
Mobile Entertainment Forum (MEF) and
The four-day event was a useful
platform for technology companies such
Wireless Industry Partnership (WIP).
Exhibitors in the clusters meanwhile
as ours to share capabilities and services
included
with our target markets and a positive
Elixir
beginning for us to penetrate ICT markets
i-POP Networks, M1 Limited, Mobile
in the region. Sustainable ICT which
Sorcery, Netbiscuits, Perfecto Mobile
worldwide and regional product launches
incidentally is an area set to become one of
Ltd, Quantum Inventions, RADIOactive,
with over 235 product launches by various
PERNEC’s main business operations in the
tenCube, TouchMedia and TransferTo to
companies including BYD Company,
near future was also a prominent feature at
name a few.
Consistel, Intelsat, Inmarsat and ZTE.
the exhibition.
Positioning itself as Asia’s premier,
unparalleled
one-stop
Interactive,
Technology,
hSenid
buUuk,
Software,
‘Green technology’ continued to be
In total, 24 international group
the buzzword for the ICT industry this
pavilions showcased their home-grown
platform,
year as it continued to enable enterprises
innovations with first time participation
CommunicAsia 2010 has a strong
to increase their bottom line while being
from Bangladesh, a new group led
reputation
marketplace
socially responsible. Exhibitors included
by India’s Telecom Equipment and
bringing buyers and sellers together to
Ameresco Solar, Eltek Valere, PowerOasis,
Services Export Promotion Council
source for possible mutually beneficial
Radio Waves, Su-Kam and Z-COM among
(TEPC) and another led by Korea’s
business ventures. PERNEC’s decision
others.
Gwangju Info & Culture Industry
as
an
ICT
Aura
ideal
to participate was in line with its effort to
seek the best returns on its investments.
Among other leading participants were
04 NADA PERNEC AUGUST 2010
In addition to being a technological
showcase event, CommunicAsia 2010
was also a platform for a number of
Promotion Agency (GITCT).
Established 21 years ago CommunicAsia
is held every year in June.
Pernec Telco
We were also exposed to a
wide range of related ICT
technologies at the event that
enabled us to determine the
best value and latest convergent
technologies and applications.
AUGUST 2010 NADA PERNEC 05
Pernec Telco
PERNEC spearheads tech lab
initiative at MCMC HQ
In recognition of PERNEC Corporation Bhd’s status as one of the significant
telco and ICT players in the country, the Malaysian Communications and
Multimedia Commission (MCMC) appointed the Group as a core exhibitor
of the new Technology Laboratory (Tech Lab) gallery at its Cyberjaya
Headquarters. This was made official on 30 May 2010.
T
he Tech Lab concept was inspired
nationwide commercialisation.
by MCMC Chairman Tan Sri
The eRas WiFi boxes are manfactured
Khalid Ramli and serves as
by PERNEC Advanced Networks Sdn
a platform to showcase and
Bhd. at its manufacturing facility in Tikam
provide “idealistic tracking” of new
communications devices that offer fresh
Batu, Sungai Petani, Kedah.
facilitate development of the ICT industry
with the aim of enabling a knowledge-based
culture through broadband connectivity.
MCMC said the establishment of
the Tech Lab signifies the increasingly
The Tech Lab is also backed by an
important role Malaysian companies play
IPv6 transport layer utilising the iDOLA
in R&D and innovation and is in line with
showcased
ultra-portable computer (iDOLA netbook)
efforts to transform Malaysia into a high
the latest ICT technologies including
equipped with the Integrated Service
value, high income economy.
PERNEC’s eRas 1.8 (for outdoor units)
Delivery Platform (ISDP), a JAVA Version
The Tech Lab’s objective is to provide
wireless connectivity system, our own
6 platform software application for loading
a platform for the public and the industry
rebranded WiWi technology platform
Government applications, while Packet-
to
acquired from Mimos that was officially
One Network provides direct WiMAX to
multimedia applications that showcase
launched early this year.
WiFi connectivity via the DV230 Modem
live demonstrations and video montages,
sample unit.
technology equipment and technology
and practical applications.
The
Lab
Exhibition
eRas is the world’s first hybrid WiFi
and WiMAX solution that operates
The showcase is in-
experience
interactive
ICT
and
information.
on a 2.3 GHz frequency designed as
line with the National
The opening of the Lab is also a
an alternative for last mile broadband
B r o a d b a n d
testimony of Malaysia’s attractiveness
connectivity to accelerate Malaysia’s
Initiative (NBI) of
as an R&D location. MCMC
broadband ecosystem. It is ready for
the Government to
noted that the country
06 NADA PERNEC AUGUST 2010
is perceived as having good quality
Abdul Karim Abdul Sallam, PERNEC
technology and research talent, as well
Telco CEO Encik Dzulkifli Muhammad
as a comprehensive industry ecosystem
and PERNEC PayPoint CEO YM Tengku
with world-class technology capabilities,
Asmaluddin Tengku Arshad, together with
all of which makes the country an ideal
senior officials from the partners involved
location for innovation and knowledge-
in the Tech Lab creation.
intensive industries.
Besides
PERNEC,
MCMC
also
The lab was officiated and launched by
collaborated with Malaysian Technical
Tan Sri Khalid. Also present at the event
Standard Forum Bhd (MTSFB), Mimos
were PERNEC Chairman Datuk Zainun
Bhd, Nadi-Ayu Technologies Sdn Bhd and
Aishah Ahmad, Managing Director Encik
Packet One Networks Sdn Bhd.
AUGUST 2010 NADA PERNEC 07
Pernec IT
‘mserv’
bridges gap
between products &
end-users
P
ERNEC IT has announced a
The setting-up of mserv is based on
of a company to a single entity managed
new initiative called mserv that
the concept that companies today need
by PERNEC IT as a strategic method
is set to bridge the gap between
a higher return on investment (ROI) for
for improved, effective and efficient
the company’s products and its
every IT dollar spent. Most organisations
operations.
end-users.
mserv is involved in the retail and
service provision that includes customised
are analysing how to convert fixed-cost
Although
remotely
delivered,
a
IT models to variable cost, pay-as-you
customer will have direct oversight
go or managed service models.
of the systems being managed. The
application programming including managed
In addition, it is apparent that
managed service provider, in this case
computers, servers, laptops and networks.
IT organisations all over the world
PERNEC IT, is accountable for the
These services are further complemented
are struggling to keep pace with
functionality and performance of its
by the Contact Center Group that serves
accelerated business demands when
managed services.
as the first line of contact for customers to
budgets and talent are in short supply.
provide feedback.
There is also the need to simplify their
customers can enjoy the convenience of
With
the
availability
of
mserv,
The mserv team is divided into four core
services and refocus on integrated
a one-stop service centre that also offers
groups - the Managed Services Group, the
business solutions. What this means
full accountability. This also represents
Contact Center Group, the Software Services
is that businesses today rely on IT
a collaboration between the customer
Group and the Marketplace Services
innovation to remain competitive and
and a well established, financially-
Organisation. A dedicated head for each
enable transformation with advanced,
stable ICT company such as PERNEC
group is responsible for service deliverables
optimised IT investments.
Corporation Bhd.
and team performance as a whole.
mserv also addresses numerous issues
Additionally, companies will be able to
faced by corporations in managing
minimise their capital expenditure through
mserv offers the following:
unplanned and planned downtime so
the optimal utilisation of their resources as
•
Provision of new technologies,
as to provide better customer service
well as maximise their ROI.
resources, capabilities and partnerships;
to end users. The new mserv service
Delivery of Service Levels through
enables companies to better manage
dedicated and competent resources;
service flexibility and integration of
•
Ethos of continuous improvement
Adaptation to proven methodologies
complexity.
•
ICT service quality & performance as
•
•
based on ITIL best practices and
•
The mserv business approach is
innovative technology; and
essentially a practice of transferring all
Operation on a 24/7 support basis
the daily management responsibilities
08 NADA PERNEC AUGUST 2010
Other advantages of mserv are as folIows:
well as business efficiency
•
Improved risk management and
business continuity
Pernec PAYPoint
It’s ‘off to school’
for PERNEC
PayPoint
“In addition to providing the hardware, PERNEC
PayPoint is also promoting the content/application
aspect through our Halalsquare business
portal while also working on some educational
applications for students.”
P
ERNEC Corporation Bhd is well on
Malaysian Communications and Multimedia
its way to provide wireless Internet
Commission (MCMC), we implemented
“With the availability of the 2,230
broadband connectivity in major
the third Proof of Concept (POC) of our
locations in schools, the MCMC can
schools across the country in line
innovative eRas 1.8 wireless broadband
leverage on PERNEC PayPoint’s existing
with the company’s commitment to accelerate
system at Kampung Bahagia Jaya, Sibu,
facilities to speed up its level of broadband
bridging the digital divide between rural and
after Kampung Gita, Kuching as well as the
penetration particularly among students,”
urban communities.
Kuching Waterfront.”
said Abdul Karim.
coverage is limited to the indoors.
Currently PERNEC PayPoint Sdn Bhd
He added, “In addition to providing
Studies show that as of Q4 of last year,
has over 2,230 payphones in schools around
the hardware, PERNEC PayPoint is also
31.7% of total Malaysian households
Malaysia covering more than 90% of total
promoting the content/application aspect
subscribed
schools. These payphones can be used as
through our Halalsquare business portal
while in rural communities, the figure was
hot spots for Internet connectivity using the
while also working on some educational
estimated to be just 16%.
group’s eRas (extended radio access system).
applications for students.”
to
broadband
networking
In announcing the National Broadband
According to PERNEC Managing Director
PERNEC PayPoint has some 35,000
Initiative, the Malaysian Government
Abdul Karim Abdul Sallam, the project when
potential hot spot locations throughout
said its implementation target of 50% in
implemented will greatly benefit school-going
Malaysia that can be utilised to provide
broadband services by year-end would
children as they will have immediate and
wireless broadband networking using the
help create 135,000 new high-value jobs in
dependable access to a whole new dimension
eRas 1.8 system.
the ICT sector.
of information via the Internet.
eRas 1.8 is the expansion of the eRas
The implementation of broadband services
two
1.5 system and is an outdoor unit that
is expected to create a spin-off effect in other
months of deployment of the Network
has the ability to cover a wider area
sectors as well such as engineering, local
Service Provider licence secured from the
for Internet access. eRas 1.5 system’s
content development and broadcasting.
Abdul
Karim
said,
“Within
AUGUST 2010 NADA PERNEC 09
Pernec paypoint
PERNEC’s
spot
catches
DPM’s eye
“With its existing
P
ERNEC PayPoint Sdn Bhd’s
sites as a base, PERNEC PayPoint will
spot platform, a revolutionary
be able to efficiently utilise its existing
delivery method of broadband
infrastructure to provide fast deployment of
infrastructure
deployment,
wireless broadband Internet connectivity,”
received landmark recognition at the launch
said PERNEC Managing Director Abdul
of the Digital Pagoh-Muar programme on 6
Karim Abdul Sallam.
June 2010 by no less than the Deputy Prime
At present, PERNEC PayPoint has
Minister (DPM) of Malaysia, YB Tan Sri
numerous ready sites nationwide, covering
Muhyiddin Yassin.
both major commercial and remote areas.
Tan Sri Muhyiddin was shown the
The
spot platform, said Abdul Karim,
spot while making his
will be an excellent option to increase
visit at PERNEC’s booth. He was visibly
broadband coverage in view of its readily
impressed when he was connected to his
available payphone sites.
capabilities of
wife Puan Sri Noorainee Abdul Rahman
“We are offering
payphone sites to
countrywide payphone
using the wireless payphone fixed to a
other Telco service providers for them to
sites as a base, PERNEC
trishaw – the centerpiece of PERNEC’s
expand their network coverage and to offer
products and services at the event.
their services to the public. Currently we
PayPoint will be able
In fact, the captioned story with the
have over 35,000 available sites and will be
to efficiently utilise its
picture of our DPM trying out the phone
expanding the number with an additional
existing infrastructure to
on a trishaw was used by at least three
5,000, bringing the total to 40,000 by the
mainstream newspapers the following day.
end of this year. With these readily available
This formal recognition will surely go a
sites, Telcos will be able to deploy their
of wireless broadband
long way in complementing PERNEC’s
networks with immediate effect.
Internet connectivity,”
effort to enhance its level of broadband
“We are also offering WiFi connectivity
coverage in the country particularly in
at selected payphone locations nationwide
rural areas.
called
provide fast deployment
“With its existing countrywide payphone
010 NADA PERNEC AUGUST 2010
Hotzone. This is a service
where a user with either wireless-enabled
PCs or other devices can connect to the
industry players due to the numerous
Wireless-Internet-Broadband-Over-
issues involved.
Payphone (WIBOP). The service is wired
If left unchecked, this issue could
to our payphones and gives Internet
seriously affect the Government’s aspirations
access to the surrounding community,”
to
said Abdul Karim.
penetration among Malaysian households
bolster
the
level
of
broadband
spot is a multi-platform technology
in line with the Key Performance Index
meaning it is compatible with existing
as most operators will be saddled with the
mobile telecommunication platforms such
problem of acquiring suitable sites for their
as GSM, WiMAX, CDMA, PSTN and
respective base stations in order for them
VSAT.
to offer Internet connectivity.
spot is a low-cost
The United Nations International
solution for network operators to expand
Telecommunication Union (ITU) had said
their coverage as it utilises renewable
that the expansion of broadband networks
energy resources such as solar energy. For
holds the key to rapid growth in productivity
higher power requirements, the system can
in developing countries and the potential to
also be equipped with a wind turbine for its
enhance global peace and justice.
In addition,
source of energy.
“The
According to the ITU, broadband
spot platform involves a
networks
will
change
the
way
deployment cost of about RM15,000
governments offer essential services
as it doesn’t require new infrastructure,
from
depending on the configurations required
transportation, water and energy. By
by the Telcos,” said Abdul Karim.
delivering efficiencies across all these
One of the greatest issues faced by
telecommunications
service
education
and
healthcare
to
areas, broadband networks can quickly
providers
pay for themselves, creating a virtuous
in expanding service coverage is site
circle of investment, productivity and
acquisition, a fact well known among
human development.
AUGUST 2010 NADA PERNEC 011
PERNEC PAYPOINT
Rural
folks in
Sibu go
wireless
P
ERNEC Corporation Bhd has
gone further to bridge the digital divide between rural and
urban communities with the
official launch of the Kampung WiFi
network at Kampung Bahagia Jaya,
Teku, Sibu, Sarawak in support of the
Government’s National Broadband Initiative (NBI).
PERNEC through its subsidiary PERNEC PayPoint Sdn Bhd, was tasked to
provide wireless broadband networking
so rural folks in Kampung Bahagia Jaya
could enjoy speedier access to information through the Internet.
According to PERNEC Managing Director Abdul Karim Abdul Sallam, the
project was implemented primarily for
the benefit of the rural people in Sibu and
has the potential to be expanded into oth-
In addition to providing the hardware,
leverage on PERNEC PayPoint’s existing
er rural areas that have payphones that
PERNEC PayPoint also promoted their
facilities to speed up the level of broad-
can be turned into hot spots for wireless
Halalsquare business portal and are work-
band penetration, particularly among rural
broadband.
ing on some educational applications for
folks,” said Abdul Karim.
“Within two months of deployment
students.
Studies have shown that as of Q4 of last
of the Network Service Provider licence
PERNEC PayPoint has 12,000 hot spot
year, 31.7% of total Malaysian households
secured from the Malaysian Communi-
locations through its payphones in Sarawak
subscribed to the broadband network while
cations and Multimedia Commission,
and 35,000 in the whole of Malaysia that
for rural communities the figure is estimat-
Kampung Bahagia Jaya will be the third
can be utilised to provide a wireless broad-
ed to be in the region of 16%.
Proof of Concept (POC) of our innova-
band network using its revolutionary eRas
tive eRas (extended radio access sys-
1.8 system.
Assuming that all the 12,000 locations
are used to provide wireless broadband
“With the availability of the 12,000 lo-
service, the level of broadband penetra-
ter Kampung Gita, Kuching as well as
cations, the MCMC (Malaysian Communi-
tion for rural areas can be enhanced to over
the Kuching Waterfront.
cations and Multimedia Commission) can
20%, Abdul Karim said.
tem) 1.8 wireless broadband system af-
012 NADA PERNEC AUGUST 2010
Special Project
Greener Light
Seeing the World in a
U
ncontrolled
deforestation,
irresponsible waste disposal
and rampant release of CO2
(carbon
dioxide)...
this
conditioners that will reduce energy costs
from green sources such as hydro, wind or
significantly in rural communities.
solar in Malaysia while the rest is derived
These
sources
of
energy
are
from fossil fuel.
is
environmentally-friendly and part of our
the situation that we all face today and
contribution to reduce our global carbon
lightings at our
whether we like it or not, the ozone
footprint since the telecommunications
another way to conserve energy. LED
layer will one day be even more greatly
sector is one of the main contributors
lighting is 50% more efficient compared
depleted, leading to a very serious
of CO2.
to conventional lighting, brighter and
consequence for all of us on this planet.
The green technology sector will
PERNEC will also be installing LED
phone booths as
lasts longer (up to 50,000 hours). It also
Therefore we must do what we can to
enable
its
contains no mercury, does not lead to
ensure the preservation of planet earth
manufacturing operations as most of its
phosphorus pollution and helps reduce
for the next generations.
vital components will be manufactured
carbon emissions. LED lightings supplied
by its subsidiary PERNEC Advanced
by PERNEC include:
In line with our renewed business
strategy, PERNEC Corporation Bhd has
PERNEC
to
expand
Network Sdn Bhd.
identified ‘green technology’ as a sector
PERNEC’s iWind Vertical Axis Wind
•
T8 LED tubes
that promises huge potential with the
Turbine (VAWT) can generate energy with
•
LED downlights
ever-present energy sources of solar and
less than 2.5m/s of air from any direction
•
Ceiling Grid Lights
wind. This move is also in tandem with
compared
horizontal
•
Flood Lights
the Government’s call for Malaysian
axis wind turbines that require speedier
•
High Bay Lightings
corporations to move into green technology
volumes of air to function.
•
Area Outdoor Lightings
•
LED Street Lights
which is envisaged to become a vital area
for global business in the 21st century.
to
conventional
According to PERNEC Managing
Director Abdul Karim Abdul Salam,
“We are confident that with the
Being a green technology player,
PERNEC tested the wind turbine systems
PERNEC is well positioned to provide
at three different locations in Kuching,
advancement
energy sources for a wide range of
Sarawak, Sabah and Johor with very
applications, we can contribute a great
applications. The renewable energy sector
encouraging results. The iWind wind
deal towards a cleaner, greener Malaysia
will also support its operations and enable
turbines produced in Taiwan are expected
in tandem with our company’s Corporate
PERNEC to offer Total Sustainable
to be placed soon in Kudat, Mersing, and
Social Responsibility (CSR) ‘Green Day
Integrated Telecommunication Solutions.
Nusa Jaya (Puteri Harbour).
Everyday’ campaign,” said Abdul Karim.
of
green
technology
In this respect, the main target is
Currently the Group is manufacturing
“Therefore, everyone must conscientiously
to develop solutions for remote/rural
solar energy systems to power some of
take steps to reduce the usage of fossil
telecommunication stations. With iWind
its payphones with plans to significantly
fuel energy and begin to use alternative
wind turbine technology, PERNEC is
increase the number of solar powered
sources
offering a hybrid solar and wind-powered
phones available.
applications,” Abdul Karim said.
system that will not only support its
Studies have shown that currently, less
payphones but also lighting and air-
than 2% of energy generation originates
such
as
green
technology
Contributed by Emilia Diyana
AUGUST 2010 NADA PERNEC 013
PERNEC’s business portals
promoted at
MSAM 2010
P
ERNEC took both its e-com-
products globally.
merce business portals www.
The HalalSquare.com portal, through
HalalSquare.com.my and www.
its various modules, will serve the global
eBekal.com.my to great heights
at the Minggu Saham Amanah (MSAM)
2010 in Kuching, Sarawak from 20-26
April 2010.
Priding itself as a catalyst for e-commerce growth, PERNEC’S business portals also represent the company’s contribution towards enhancing content in the local
ICT landscape and we are ready for full
commercialisation, said PERNEC Managing Director Abdul Karim Abdul Sallam.
HalalSquare.com is a business portal
for traders of Halal products to market
online. It also serves as an e-commerce
lalsquare h-shop that not only offers Halal
food items but also Haj and Umrah packages as well as entertainment products.
“Similarly, eBekal is also a portal for
“Normally, these SMEs have
the funds to manufacture
their products but lack the
awareness and knowledge
of how to expand their
market reach beyond our
shores. The HalalSquare and
eBekal portals will enable
them to bring their products
to the world through our
innovative marketing tools,”
platform for Muslims to promote the Ha-
small and medium enterprises (SMEs)
and small and medium industries (SMIs)
to market their products online albeit on
a larger scale as it welcomes participation by non-Muslim traders and is our
way of supporting the growth of these
important segments of the economy,”
Abdul Karim added.
“Normally, these SMEs have the funds
to manufacture their products but lack the
awareness and knowledge of how to expand their market reach beyond our shores.
The HalalSquare and eBekal portals will
enable them to bring their products to the
lal concept and understanding as well as
community as a source of information and
world through our innovative marketing
create product awareness in the world in
knowledge on Halal-related topics. One of
tools,” said Abdul Karim.
tandem with the growing demand for Halal
the modules already operational is the Ha-
014 NADA PERNEC AUGUST 2010
The rural business community can
Happenings/Events
also use these portals to market their
agro products. Since its launch, both
business portals have recorded some degree of success.
Abdul Karim added it was not ideal to
promote these portals individually hence
the decision by PERNEC to bundle them
with connectivity through the HalalSquare portal.
“Essentially, we are looking at developing a complete e-commerce ecosystem
and creating a powerful tool for SMEs to
enhance and sustain their growth. We may
also approach relevant banks and government bodies to assist us in realising these
goals,” Abdul Karim said.
He added, “This initiative should ideally be a collaboration between us and the
government as it cannot be done individually. It also needs to be localised to suit the
conditions of any particular area. During
the exhibition, the portals received tremendous response particularly from SMEs in
the food industry.
They expressed interest at having their
products marketed on the portals and PERNEC officials assured them their dreams
of marketing their products to a global
market was possible through these two ecommerce sites.
AUGUST 2010 NADA PERNEC 015
016 NADA PERNEC AUGUST 2010
Happenings/Events
PERNEC showcases
eRas at WIEF
exhibition
P
ERNEC Corporation Bhd’s innovative eRas
and its modular concept also allows interchanges of
– extended radio access system garnered
modules to support multiple WiMAX standards,” Ab-
significant interest from delegates at the 6th
dul Karim said.
World Islamic Economic Forum held at the
Since being awarded the Network Service Provider
Kuala Lumpur Convention Centre from 18-20 May
licence that allows the payphones to be operated by
2010.
subsidiary PERNEC Paypoint Sdn Bhd to offer broad-
The eRas system is PERNEC’s own rebranded
band services over payphones or BBOPP, PERNEC has
WiWi technology platform acquired from Mimos Bhd
to date implemented three Proofs of Concept (POC) of
and officially launched early this year. It is the world’s
the system.
first hybrid WiFi and WiMAX solution operating on a
At the moment, PERNEC has over 35,000 pay-
2.3 GHz frequency designed as an alternative for last
phones nationwide which can be broadband-enabled.
mile broadband connectivity to accelerate Malaysia’s
The BBOPP project is positioned to support the Gov-
broadband ecosystem.
ernment’s National Broadband Initiative, the goal of
PERNEC Managing Director Abdul Karim Abdul
Sallam said the forum was an excellent platform for
which is to have 50% broadband penetration among
households in Malaysia in 2010, said Abdul Karim.
PERNEC to showcase its technologies and reach out to
In terms of target areas, Abdul Karim noted that
vast potential markets in Islamic countries, particularly
eRas can be used virtually in all areas, urban or rural.
the Middle East with the presence of notable leaders
However, those in the urban areas will be able to enjoy
from the Gulf Region, the African continent and East
higher speed as fibre-optic cables can be used to con-
Asia among other areas in the world.
nect the payphones while for those in rural communi-
Through eRas, he added that PERNEC could contribute its expertise in technology and innovation to
ties, connections can be made wireless by utilising 3G
or WiMAX services.
provide greater communication accessibility to all
Muslim nations. According to Abdul Karim, eRAS is designed with
ease-of-use in mind, offering a simple and intuitive
web-based configuration interface that offers a true
experience of instantaneous multi-user Internet access
over WiFi connectivity.
“eRAS is a true plug-and-play wireless network solution. Users only need to power it up to create an instant Internet hot spot for various application scenarios
AUGUST 2010 NADA PERNEC 017
Pernec participates
in TM’s football & netball tournament
P
ernec Corporation Berhad par-
match against Silver Ridge but lost 1
ticipated in a Football and Net-
-2 and in the second match against Op-
ball Tournament organised by
com, we lost 0-1 although we displayed
Kelab Telekom Malaysia Selan-
a better performance compared to the
They consisted of:
first match.
•
gor, Procurement Division, held at the National Sports Council fields, Bukit Jalil on
The final was between Fujikura and
For
the
football
tournament,
companies entered the competition.
•
Fujikura Federal Cables Sdn Bhd
Leadcom Corporation Sdn Bhd
17 April 2010. The
• Pernec Corporation Bhd
tournament
which
• Huawei Technologies Sdn Bhd
was held for the
• Silver Ridge Holdings Berhad
11th time this year,
received very good
response from TM’s
vendors and subsidiaries.
Despite being the
defending champion,
Pernec’s team was
not able to put up a
credible performance
during this tournament due to the absence
Opcom and Fujikura emerged as the
of a number of our senior players who
winner after beating its opponent by a
were not able to participate due to other
golden goal. The third place was won
commitments.
by Tri System and fourth place, Binaan
Our football team played the first
018 NADA PERNEC AUGUST 2010
Des Jaya.
13
Info & Activity
•
Eltek Valere (M) Sdn Bhd
•
Opcom Cables Sdn Bhd
•
Binaan Des Jaya Sdn Bhd
•
Tri System Technology Sdn Bhd
•
Matang Selatan Sdn Bhd
•
TM Procurement
•
KUB Telekomunikasi Sdn Berhad
•
Lotus West Sdn Bhd
For the netball tournament, four companies
participated. They were:
•
TM Procurement
•
Pernec Corporation Berhad
•
Opcom Cables Sdn Bhd
•
KUB Telekomunikasi Sdn Bhd
In the netball games, our team played the first match
against Opcom and we won 11 - 1, but in the second match
against TM, we lost 5 - 6 and in the last match against KUB,
we lost 4 - 6.
Our team managed to get only three points from one win,
resulting in our third placing while the Opcom team was
placed last after losing all their matches. The final between
TM and KUB was won by the latter. Hope Pernec will do
better next year !
By Amran Awaludin
The tournament which was held for
the 11th time this year, received very
good response from TM’s vendors
and subsidiaries.
AUGUST 2010 NADA PERNEC 019
Info & Activity
Pernec 2.0 gathers
momentum at Selesa Hills
W
ith the theme “To de-
implementation of PERNEC’s 2.0
velop
initiatives - a strategic plan aimed at
a
synergistic
management
team-
redefining PERNEC’s business direc-
work towards exceed-
tion towards achieving sustainable
ing 2010 targets, and achieving
growth, in line with the Vision and
PERNEC 2.0 Vision”, PERNEC
Mission of the Group.
Corporation recently organised a two-
The session was also meant for all
day retreat for 55 staff representing
business units to establish perform-
all units within the Group at Selesa
ance targets for the second quarter of
Hills Resort, Bukit Tinggi, Pahang
the year and to identify and agree to
from 25-26 May 2010.
the top five priorities for the quarter.
Participants included Group Man-
With PERNEC 2.0, the Group
aging Director, Abdul Karim Abdul
will strive to capitalise on its key
Sallam, all CEOs of the Business
strengths in terms of its people,
Groups and Senior Management from
nationwide
the Support Group.
ners to generate
presence
and
part-
sustainable rev-
Among the objectives of the ses-
enue streams. This will be achieved
sion were to review the Group’s busi-
through the identification of strate-
ness performance in the first quar-
gic business initiatives, covering the
ter as well as the strategic project
end-to-end information and commu-
020 NADA PERNEC AUGUST 2010
Info & Activity
nication business value chain and
for their respective divisions/de-
subsequently the effective imple-
partments moving forward. The
mentation of the initiatives.
retreat proved to be a meaningful
The Group also aims to be a glo-
event for everyone as it gave an
bal player through strategic partner-
all-round understanding of PER-
ships and alliances.
NEC’s performance, potential and
During the two-day event, partic-
challenges so as to better prepare
ipants gained a full understanding
its staff to face a highly competi-
of the Group’s business perform-
tive business environment.
ance in the first quarter through a
The retreat was an eye opener
presentation by the Senior General
especially for new members of
Manager of Group Strategic Plan-
the PERNEC
ning, Dashuki Mohamad. He also
pected
presented the strategic initiatives
have a full grasp on the Group’s
to be undertaken to strengthen the
strategic direction and be able
Group’s business portfolios.
to effectively execute strategies
Retreat participants also developed and presented strategic plans
that
Group. It is exparticipants
will
towards realising PERNEC’s Vision and Mission.
AUGUST 2010 NADA PERNEC 021
Info & Activity
Pernec staff feted at
annual dinner
celebration
T
rue to its tradition of making its
PERNEC’s Annual Dinner was a true
annual dinner a grand occasion,
success with many good memories to cher-
PERNEC left no stone unturned
ish thanks to the meticulous planning, timely
in organising its Annual Dinner
delivery and untiring efforts of the PERNEC
2010 celebration at the Sime Darby Conven-
Annual Dinner Committee. Comprising
tion Centre on 2 April this year.
members from various departments and
As in the previous year, a lot of prepara-
companies under PERNEC Corporation
tion was put into ensuring the Annual Din-
Berhad, the committee was chaired by Haji
ner would stand out as one of the grand-
Mohamed Zin Jantan, the Senior General
est events in PERNEC’s annual calendar.
Manager for Human Capital Management.
Themed “Nite of Colours”, the ladies came
Entertainment for the night was provided
in resplendent outfits while the guys looked
by well known singers Anuar Zain and Ifa
distinguished in batik.
Raziah. The ladies in particular sat mesmer-
022 NADA PERNEC AUGUST 2010
Info & Activity
ised when their heartthrob Anuar Zain performed. Needless to say, he
was the highlight of the evening for them.
His rendering of his melancholic sentimental songs touched a lot of
lonely hearts and almost everyone took the opportunity to sing along to
his hits such as Lelaki Ini, Keabadian Cinta and Bidadari.
At the end of his show, PERNEC staff did not miss the chance to
pose for a photo with the singer dubbed the most eligibe bachelor in
Malaysia. Everyone had good, clean fun that night and took the opportunity to let their hair down.
We will be looking forward to an even grander event when the 2011
Annual Dinner comes along.
“
PERNEC’s Annual Dinner was a true success
with many good memories to cherish
thanks to the meticulous planning, timely
delivery and untiring efforts of the PERNEC
Annual Dinner Committee. Comprising
members from various departments and
companies under PERNEC Corporation
Berhad, the committee was chaired by Haji
Mohamed Zin Jantan, the Senior General
Manager for Human Capital Management.
”
AUGUST 2010 NADA PERNEC 023