The 43rd Tokyo Motor Show

Global Communication Magazine
SUZUKI FAMILY
March 2014
139
SHOWTIME
New Additions to the
Suzuki Way of Life!
Showcased in Europe and Asia
and more...
The 43rd Tokyo Motor Show
Let's Create a Brand New Story
CONCEPT MODELS
Tokyo Motor Show
Let’s Create a Brand New Story
The collection of advanced technologies and exciting
models on display in the Suzuki booth once again resulted
in a highly successful exhibition for Suzuki Motor
Corporation at the 43rd Tokyo Motor Show 2013, which ran
from November 22 to December 1, 2013.
The booth’s theme of “Let’s Create a Brand New Story”
reflected our desire to create exciting new stories with our
customers that are full of new encounters and that offer
new levels of driving pleasure.
Crosshiker
Crosshiker proposes the personalised
compact crossover concept for adults
who treasure their playful side but also
appreciate sophisticated aesthetics.
Beautiful lines understate the culmination
of advanced technologies that reduce
weight and deliver eco-consciousness.
The Crosshiker’s richly expressive form
revolutionizes the crossover image, and
the contrast between its wide body and
compact glass-enclosed cabin delivers a
whole new level of visual impact and
appeal.
The liberating interior gently wraps
cabin occupants in a delight of beautiful
layers and sporty ambience, while the
futuristic Particle Interface frees the
driver with voice-controlled operation
over driving support functions.
X-LANDER
Recursion
EXTRIGGER
This concept model aims to appeal to
drivers who wish to use it in the city or to
head out for a little off-road fun.
Both the exterior and interior designs
are loaded with playful touches that
create a visual impression of off-road
power and mechanical precision to
establish a new 4WD presence.
Cameras mounted on the front and
sides display current road conditions at
tyre level. Features such as night mode
and the recording ability create new
opportunities to share the fun with
friends. With X-LANDER, the excitement
never ends as new adventures await.
Recursion features styling that gives form
to the best motorcycling has to offer and
engineering that strikes a balance
between the running performance of a
large displacement motorcycle and the
easy handling and economy of a middle
displacement motorcycle.
An ideal pairing of a newly developed
588cm3 liquid-cooled in-line 2-cylinder
engine and intercooler turbo mounted on
its compact body realizes easy handling
and economy on city streets, and an
exhilarating, torquey ride on winding roads.
Recursion represents a fusion between
traditional motorcycle appeal and
advanced technologies that focus attention on the basics of riding excitement.
Developed to introduce more people to
the fun of motorcycling, EXTRIGGER
mounts the electric motor from the
e-Let’s on a compact frame similar in
appearance to that of a small BMX bike.
This makes it easy to ride and offers
environmentally conscious performance.
Despite its compact size, authentic
motorcycle
features
include
an
aluminium frame, inverted front forks,
and disc brakes. Integrated visible light
communication technology allows riders
to receive information from local shops
or to communicate with friends.
HUSTLER
HUSTLER Coupe
MotoGP Racer
HUSTLER is a minicar crossover model
designed to support the active lifestyles
of people who love getting outdoors and
participating in sports.
The stylish yet practical design
includes a variety of exterior SUV touches
and a roomy and comfortable interior.
These blend harmoniously with equipment features that serve well when
enjoying the great outdoors, such as
seatback tables and a luggage compartment floor that is easy to wipe clean.
The HUSTLER Coupe offers a design
variation that expands on the HUSTLER’s
proposal of a new genre of minicar crossover. The dynamic downward sweep of its
roofline creates a beautiful silhouette
with sporty styling and street-savvy
attitude.
Large diameter aluminium wheels and
innovative front and rear lamp designs
aim to establish unique presence that
befits the coupe naming.
This exhibit featured the MotoGP racing
machine that is currently being developed for Suzuki’s return to the premier
championship series in 2015.
Its newly developed in-line 4-cylinder
engine delivers ample power when accelerating, is easy to handle, and achieves
high levels of fuel efficiency and durability.
The narrow frame layout is designed to
maximise manoeuvrability and aerodynamic performance, while optimised
rigidity and weight balance aim to create
a highly competitive MotoGP machine.
REFERENCE EXHIBITS
SUZUKI FAMILY
March 2014
2/3
What’s Goin’ On?
SHOWTIME
New Additions to the Suzuki Way of Life!
AUTOMOBILE SHOW
Suzuki iV-4 concept debuts at the
65th IAA Frankfurt Motor Show
Suzuki hosted the world premiere of its compact SUV concept
model iV-4 at the Frankfurt Motor Show in September 2013. The
occasion was celebrated with both a press conference and a
visually charged stage presentation in the Suzuki booth.
Developed under the concept message of “Grab your field”,
Suzuki introduces the
Karimun Wagon R eco-car
in Indonesia
The Karimun Wagon R was officially launched in November 2013
as a model that complies with the government program for
eco-conscious cars. This followed the introduction of the Suzuki
Low Cost Green Car (LCGC) product candidate at The 21st
Indonesia International Motor Show (IIMS) in September 2013.
The Karimun Wagon R is a compact, multi-purpose vehicle
that is spacious and comfortable enough for young Indonesian
families and the right match for urban dwellers who often face
traffic jams and require high mobility within crowded spaces.
The Karimun Wagon R was also launched via a live
television broadcast the special “Karimun Wagon R: SUPER
Show”. A nationwide launch campaign began the following day
with a series of exhibitions at shopping centres and other
venues throughout Indonesia.
the iV-4 is designed so each customer can easily personalise it
and turn it into a vehicle that perfectly fits their lifestyle. This is
reflected in its naming, with “i” standing for “individuality”, “V”
for “vehicle”, and “4” for “4 wheel-drive”.
While remaining faithful to Suzuki’s traditional SUV design,
the iV-4’s powerful exterior design distinguishes itself with a
futuristic feel imparted by distinctive touches.
Showcased in Europe and Asia
The Chinese premiere of the
new Swift Sport
The sporty flagship model of the Swift series was introduced at
the 11th China (Guangzhou) International Automobile Exhibition
in November 2013. The new Swift Sport reflects Suzuki’s
relentless pursuit of the fundamentals of automobile
performance: running, turning and stopping.
Its great-looking styling is derived from the design theme
“Aggressive and Dignified”, with its ground-hugging form
instilling a sense of tension that balances sportiness with a
premium look.
The new model aims to increase driving performance
suitable for today’s sporty driving experience while paying due
consideration to the environment. Suzuki commenced sales of
the Swift Sport as a premium compact sports model through the
Suzuki (China) Investment Co., Ltd in January 2014.
The world premiere of Suzuki’s A:Wind
concept model in Thailand
Suzuki staged the world premiere of the A:Wind hatchback
concept model at the 30th Thailand International Motor Expo
2013, which ran from November 28 through December 10, 2013.
It was introduced as an A-segment hatchback concept model
that delivers dynamic styling, roominess and a level of quality
that transcends A-segment standards.
The A:Wind is so named because it seeks to bring a fresh
wind to the A-segment as a global compact car with new
appeal. Not constrained by conventional A-segment standards,
it embodies the expertise in building compact cars that has
made Suzuki an admired brand around the world. Features
include the charm and quality appeal of its elegant-looking
exterior and interior, a spacious and user-friendly cabin
environment, class-leading luggage space, and excellent fuel
efficiency.
Celerio, the production model based on the A:Wind, has
been launched at international motor shows.
MOTORCYCLE SHOW
New Suzuki Two-Wheelers
Unveiled at Indian Auto Expo
At the Indian Auto Expo 7-11 February in Delhi, Suzuki
Motorcycle India Limited (SMIL), introduced two new products –
the Gixxer and the Let’s.
Suzuki’s flagship model for the Indian market, the Gixxer,
boasts styling and riding performance that appeals to young
urban riders who enjoy its stylish looks and sporty handling. The
single-cylinder motorcycle features a “new and powerful”
carburettor-fed engine developed by the designers of the GSX-R
series which has best in class fuel efficiency.
The Let’s scooter is aimed at urban riders looking for styling,
economy and practicality. Powered by a light, compact, fuel
efficient engine, the Let’s delivers class-leading 63kmpl* and
pickup. For work or pleasure the Let’s offers such practical
features as cutaway floorboards for easy handling, and the
convenience of a twist and go engine.
* Under Suzuki test condition
SUZUKI FAMILY
March 2014
4/5
What’s Goin’ On?
SHOWTIME
V-Strom 1000 ABS and
BURGMAN 125/200/ABS
highly popular in Milan
The V-Strom 1000 ABS and BURGMAN 125/200/ABS models were
proudly displayed at the EICMA 2013 show in Milan in November. This
followed closely on the heels of the successful launch event for
these new models held at Le Mans in late September 2013 just after
the SERT team had won the 24-hour WEC event there.
At this popular international motorcycle exhibition, Suzuki had
53 models on display in its booth, which occupied almost 1,000
square metres. The V-Strom 1000 ABS and BURGMAN 125/200/ABS
were particularly well received. Visitors had many questions regarding the V-Strom 1000 ABS, including those who were interested in
the accessories and variety of available equipment configurations.
V-Strom 1000 ABS
BURGMAN 125/200/ABS
A powerful yet easy-to-control
engine and compact, lightweight
chassis provide a fun and
comfortable riding experience
suited to a wide range of riders.
The styling and equipment
package both tickle the rider’s
sense of adventure. Inspiration
for its unmistakable styling
comes from the 1988 DR750S,
the originator of the signature
front “beak” detail.
The updated BURGMAN 125 and
200 further enhance the
models’ already sophisticated
styling and utility features to
offer an even more efficient,
convenient and luxurious riding
experience. True to the luxury
scooter image of the series, the
BURGMAN 125 and 200 offer an
elegant solution to the needs of
daily commuting.
Journalists flock to Almeria,
Spain to ride
the V-Strom 1000 ABS
Some 110 Journalists representing 60 publications from 21 countries gathered in Almeria, Spain at the end of November 2013 to
participate in the test ride event for the new
V-Strom 1000 ABS.
Following presentations on the product
concept and technical features, participants
put the bike through its paces on a 320km
ride along the southern coast of Andalusia.
Response to the experience was highly
positive, with the respective magazines
running favourable articles and the V-Strom
1000 ABS adorning their front covers. Here’s
a sample of what they had to say.
MOTORRAD Magazine (Germany):
Balance is really good, suspension elements
work stably, it is comfortable enough with a
good riding position, and is easy to handle. It’s
a really well done bike.
Suzuki makes a big splash
at the Salon Nautique International
de Paris 2013
(Paris International Boat Show)
The Suzuki booth at the Paris International Boat Show was
a colossal success. The booth’s sleek look and professional presentation made it clear to the many passersby
who enjoyed a long close look that Suzuki has earned its
position as a leading maker of outboard motors.
The stronger relationships that have been forged
with boat makers resulted in Suzuki achieving the
highest rate of visibility among outboard motor manufacturers at the show. In total, 49 boats in the booths of
roughly a dozen different boat makers were appealingly
displayed with Suzuki outboard motors attached.
The show also served as the venue for a press
conference on December 6 where the new the new
DF25A and DF30A models were unveiled to a highly
receptive European press. While delivering plenty of
horsepower, these new additions to the Suzuki outboard
lineup will be the lightest outboards available in their
respective classes, weighing in at only 62kg for the
manually starting, S-shaft model. Adopting Suzuki’s
advanced technologies, they also boast a high level of
fuel efficiency and environmental performance that will
certainly attract and satisfy owners who are concerned
about the environment.
Suzuki Marine Brand
Stands Out in
EU Boat Shows
Successful Introduction of
New DF25A/30A and DF2.5L
Strong Suzuki Presence impresses
visitors at the boot Düsseldorf 2014
(International Boat Show Düsseldorf 2014)
The International Boat Show held in Düsseldorf from 18
to 26 January attracted 248,600 visitors, an increase of
ten percent over last year.
The Suzuki booth impressively presented brand
concepts of high quality, simplicity and cleanliness.
Surrounded by Suzuki dealers’ booths, Suzuki’s
presence enhanced and overwhelmed that of other
outboard brands. Moreover, as many as 60 boats
displayed in the venue carried Suzuki outboard motors,
giving a strong impact to visitors.
The highlights were Suzuki’s new DF25A/30A and
DF2.5L, the first with its impressive lightweight and Lean
Burn technology and the second with the long-awaited
L-shaft added to the S-shaft. The new models enhanced
the Suzuki Marine line-ups.
SUZUKI FAMILY
March 2014
6/7
Celebrating 50 Years of
Suzuki Marine Progress
Leadership in Outboard Technology Since 1965
In 2015, Suzuki will celebrate the 50th anniversary of our first outboard motor, the D55
(2-stroke, 4.1kW) which went on the market in 1965. Since then, Suzuki Marine has progressed
to the market-leading status of our current range of four-stroke outboards, because our
engineers are passionate about perfecting fuel-efficient, technologically advanced outboard
motors. From the lightweight portable DF2.5 (1.8kW) to the powerful DF300AP (220.7kW), Suzuki
Marine can proudly offer you just the right outboard to optimize your time on the water.
Development of
Suzuki Outboards
1965
1980
1990
1994
Suzuki introduced
DF9.9 (7.3kW) and
DF15 (11.0kW),
the first 4-stroke
outboards.
1980
1987
DT200 Exanté (2-stroke,
147.1kW) wins the first
“Most Innovative
Products” award from
the National Marine
Manufacture’s
Association (NMMA).
Suzuki first invented Oil
Injection for outboards,
and introduced the Oil
Injection Series DT85OI,
DT115OI and DT140OI
(2-stroke,62.5kW/84.6kW/
103.0kW).
1965
The first Suzuki
Outboard, D55,
marketed.
Employing technical and market
experience gained developing a
seaweed harvesting machine for the
marine products industry, Suzuki
progressed to designing outboard
motors. Our first, the D55, earned
high praise for outstanding durability
and the kind of original features that
continue to embody the Suzuki
outboard tradition.
2000
2010
2015
1997
DF60 (44.1kW) and DF70 (51.5kW),
the first Suzuki 4-stroke outboards
with Electric Fuel Injection System,
marketed. DF60 and DF70 win the
“Innovation Award” at the
International Marine Trades
Exposition and Convention (IMTEC).
2003
DF200/225/250
(147.0kW/165kW/184.0kW), the
first Suzuki 4-stroke V6 outboards
revealed. DF250 wins the “IMTEC
Innovation Award” at the 2003
International Miami Boat Show.
Building Brand Recognition and Ecological Awareness
Next year’s 50th anniversary will illustrate how Suzuki Marine has matured over
five decades both in the market and in the community. The annual Clean Up the
World Campaign conducted by employees and their families is appreciated by
the boating fraternity and builds pride among Suzuki Family members.
Always appreciated by local communities, the campaign increases
ecological awareness, while strengthening the Suzuki Marine brand image. In
honour of the 50th anniversary celebration, we encourage members of the
Suzuki Family to support the 3rd “Clean Up the World Campaign”, helping to
create new Suzuki fans on a global scale.
2011
New Generation DF300AP (220.7kW) debut. DF300AP
features the world’s first Selective Rotation
outboard that combines regular and
counter-rotation operation into the same outboard.*
DF300AP wins the “2012 NMMA Award for
Innovation” at the Miami International Boat Show.
*Optional switch and propeller are needed.
Advanced Suzuki Outboard Technologies
Suzuki Precision Control
(Electronic Throttle and Shift Systems)
Suzuki Precision Control is an advanced
computer-based control system that replaces the
mechanical cables found in conventional systems
with electronic “drive-by-wire” control over both
throttle and shift operations. This eliminates the
resistance inherent in these systems and makes
operation both smoother and more precise. While
the user enjoys silky smooth throttle and shift
operations, the system’s computer processes and
transmits commands in real time to actuators at
the engine. The results are most evident in the
low rpm range, where operation is noticeably
smooth and accurate.
The benefits of Suzuki Precision Control
extend beyond those related to ergonomics and
user experience. By interfacing with Suzuki’s
Lean Burn Control System, the system realizes
control over the fuel-air mixture to improve fuel economy
over a wide range of operating speeds (rpm). In addition, the
system’s simple wiring makes installation easy and so
reduces the time required for rigging and adjustment. Suzuki
Precision Control offers exact control for single, twin, triple
or quad engine applications, as well as dual stations.
Suzuki Precision Maneuvering
(Joystick Control System)
Suzuki Precision Maneuvering brings the ease and intuitive
operation of joystick control capability to multi-engine
configurations of outboards equipped with Suzuki Precision
Control.
The joystick controller enables effortless maneuverability by placing 360-degree directional control at the fingertips, whether moving forward, backward, sideways, or pivoting on the spot. Joystick control is ideal for piloting
around crowded docks, tight slips, or on launch
ramps. It is invaluable when compensating for
crosswinds or currents. And it delivers precise
control proves a blessing when positioning
the boat for fishing.
The first two outboards scheduled
to offer this new capability are the Suzuki
DF300AP and DF250AP, which will first be
introduced in the American market.
The Ultimate Integration
of Suzuki Precision Control
and Drive-by-Wire Steering
MOVE
Your Boat In Virtually
Any Direction
PIVOT
Your Boat Left Or Right
On Center
BOOST
Helps Overcome Wind
And Current
SUZUKI FAMILY
March 2014
8/9
What’s Goin’ On?
T
he Suzuki Endurance Racing Team (SERT) won the
2013 FIM World Endurance Championship following a drama-packed fourth and final round at Le
Mans in France. Aboard their Suzuki GSX-R1000, the
team charged back from last position after a minor crash
and subsequent cooling problem forced a complete
engine rebuild the first evening.
SERT riders Vincent Philippe, Julien Da Costa and Alex
Cudlin finished 26th overall and 12th in their class at the end
of 24 hours of racing. In doing so, they clinched the French
team’s 13th World Endurance Championship, its fourth
consecutive title, and its eighth aboard the Suzuki GSX-R1000.
The team won four of its five previous championships racing
Suzuki GSX-R750 machines and took its first title in 1983
aboard a Suzuki GS1000R.
Suzuki’s strong performance in Round 2 of the series at
Suzuka 8 Hours and at Round 3 in Germany positioned the
SERT team to make the final winning run and become world
champion. At Suzuka although missing a podium finish the
SERT team of Vincent Philippe, Anthony Delhalle and Julien Da
Costa finished 4th enabling the reigning Endurance World
Champions to climb into the overall lead in WEC championship points. In a demonstration of the strength and depth of
the Suzuki contingent, two of the three teams finishing ahead
of SERT were Suzuki teams. At the 8-Hour World Endurance
event at Oschersleben, Germany, the third round of the championships, SERT led from start to finish with a total of 316 laps,
two laps ahead of the nearest challenger.
Suzuki’s GSX-R1000 also dominated the Superstock
class, with Team Motors Events April Moto taking the win and
Junior Team LMS Suzuki placing second. The two teams’
near-standard production machines claimed the fifth and
sixth places overall at Le Mans.
WEC CHAMPIONSHIP POINTS
Team
Total
Manufacture points
1
SERT
Suzuki
93
28
21
35
9
2
Yamaha
France
Yamaha
88
24
18
18
28
Round 1
France
20 Apr
SUZUKI WINS
2013 FIM WORLD
ENDURANCE CHAMPIONSHIP
SERT clinches its fourth consecutive and
13th all-time WEC title at Le Mans
Round 2
Japan
28 Jul
Round 3
Round 4
Germany France
17 Aug
21 Sept
3
SRC
Kawasaki Kawasaki
80
40
0
0
40
4
Team
R2CL
77
21
11
12
33
Suzuki
Dynamic Suzuki Initiatives in Growing Markets
Suzuki distributors – both experienced and new – focus on building
the brand through outstanding service and value-packed products.
NICARAGUA
CASA PELLAS, S.A.
AUTOMOBILES
Suzuki Family Member Casa Pellas Celebrates
100 years of Service Excellence
Last October, Casa Pellas, Suzuki distributor in Nicaragua,
celebrated its grand centenary.
The company’s relationship with Suzuki is long and strong:
a longtime member of the Suzuki family, Casa Pellas began
Suzuki car distribution in 1965. In 2014, Casa Pellas plans to
launch compact car models that will enhance Suzuki’s reputation in the country for dynamism and innovation.
Chairman Mr. Silvio Pellas and Manager/Director of Suzuki Department
Ms. Desirée Solórzano
MOZAMBIQUE
As a solid business consortium with over ten decades of
experience, Casa Pellas is the only car dealership in the country
with a branch network that exhibits vehicles and offers spare
parts nationwide. Passionate about service and the pursuit of
excellence, the company also offers a range of such innovative
services as evening workshops, mobile workshops, 1-hour
express maintenance, express painting, online/email tracking
of vehicle repair progress and client transportation services, all
of which are unique and revolutionary services in Nicaragua.
Casa Pellas and its associates, passionate about social
responsibility, conduct road safety education for elementary
and secondary students. To date more than 100,000 students
and teachers have benefited from the program.
AUTOGEST-COMERCIO AUTOMOVEL, LDA.
AUTOMOBILES
New Suzuki Dealer Enters
High-Demand African Market
Last September, Mozambican distributor Autogest-Comercio
Automovel opened its first Suzuki automobile dealership in
Maputo to manage sales and service in the southeast African
country. At the opening ceremony, CEO Luis Rocha Brito and
General Director Eduardo Garrett Duarte welcomed over 60
government dignitaries and guests, and presented such
models as the Celerio, Swift Dzire, Jimny and Grand Vitara.
A country of 23 million people with about 800,000 square
kilometers of land, Mozambique has been the focus of
large-scale natural gas development in recent years, and the
accompanying economic growth and foreign investment has
stimulated new small car demand. Accordingly, Autogest-
Comercio Automovel has positioned itself to satisfy the rapidly
growing market in the region by providing value-packed
Suzuki products through service centres it will deploy in major
cities.
SUZUKI FAMILY
March 2014
10/11
AUTOMOBILES
MARINE PRODUCTS
MOTORCYCLES
New Swift Arrives in Algeria
What’s Goin’ On?
AUTOMOBILES
Magyar Suzuki Rewards
“Best Female Driver” in Hungary
Last October, Suzuki distributor SPA Elsecom
launched the new Swift in Algeria at a press
conference in the historical city of Tlemcen.
The new Swift, produced at the Manesar plant
of Maruti Suzuki India, returns to the Algerian
market after an absence of two years. About
40 people attended the press conference,
including 20 journalists and such dignitaries
as Japanese Embassy Counsellor in Algeria
Shu Kawano, who addressed the attendants.
The next day, journalists were offered a
100km test drive opportunity on the national
highway between Tlemcen and the port city
of Oran. Participants enjoyed both the
magnificent scenery en-route and the
experience of driving the new Swift.
Poland’s Olympic Champion Promotes
the New SX4/SX4 S-CROSS
The 2013 Splash Female Driver’s Competition
was held from June through August, creating
an opportunity for Hungary’s female drivers to
show their driving skills.
Magyar Suzuki Sales Manager Teruo
Katakawa noted in the opening ceremony that
the event will show the world that female
drivers are not at all inferior to male drivers.
The
gruelling
three-stage
contest
attracted over 3,000 contestants from a wide
age range who applied their driving skills on
evasive manoeuvres, parking and navigation
of difficult courses and challenging surfaces.
The champion driver, Judit Gazdag, won a
brand new Splash in Sparkling Blue Metallic, a
colour she chose herself. Ms. Gazdag, who
owns an old Suzuki Swift, practiced driving a
Splash at a nearby Suzuki dealership. A
grandmother who is only 37, Ms. Gazdag said
she was very happy with her new car, and that
her grandchild will like the new “family
member”. Magyar Suzuki is proud that
Hungary’s best female driver is part of the
Suzuki family.
Former racewalker Robert Korzeniowski,
winner of four gold medals at the Summer
Olympics and three world championships,
has enjoyed being one of the first drivers in
Poland to get to know the new Suzuki crossover. He thinks the new SX4/SX4 S-CROSS is
just right for a vibrant lifestyle.
The famous sportsman, who embodies
all the values of the Suzuki’s Way of Life!,
supports Suzuki’s communication and
promotional activities in Poland. Korzeniowski, who is happy to be in the partnership,
says “The SX4 S-CROSS is a perfect car for
such active people as myself. Thanks to the
impressive luggage and cabin space, I can
travel carrying all the necessary things with
me. I am a fan of the 4WD, which allows me
to reach any destination. Besides that, the
new crossover looks really good!”
MOTORCYCLES
Suzuki Dominates Australian
Motorcycle Racing
Collaboration Will Bring
Suzuki Motorcycle Back to Bangladesh
Rancon Motor Bikes Limited, a concern of the
Rangs Group, and Suzuki Motor Corporation
announced in August 2013 a plan to collaborate on bringing Suzuki’s famous two-wheeled
vehicles to the market in Bangladesh on a
large scale.
Suzuki predicts that the country’s motorcycle sales - currently as much as 200,000
annually - will hit the 1.4 million mark soon.
Rancon is now constructing a state-ofthe-art plant in Savar capable of producing
20,000 Suzuki motorcycles in the first year of
operation, assembling components in CKD
format sourced from India. Full-scale
commercial launch is scheduled for the first
quarter of 2014. Three motorcycle models ranging through 110,125 and 150cm3 - should
be on offer within the first year.
ASEAN Nationals Demonstrate
Japanese Language Skills
The 2013 motorcycle racing season was
Suzuki Australia’s most successful year since
joining the competition with victories in all
three Australian premier-class Superbike,
Motocross and Supercross Championships.
Team Suzuki’s Wayne Maxwell clinched
the 2013 Australian Superbike Championship
at Phillip Island in Victoria in October, achieving back-to-back titles for Team Suzuki and
the GSX-R1000. In fact, Maxwell and fellow
Suzuki rider Robbie Bugden made the podium
at all seven rounds during the season,
producing team manager Phil Tainton’s most
successful year on record at Team Suzuki.
Team Motul Pirelli Suzuki’s Matt Moss
clinched the 2013 Australian Motocross and
Supercross titles on board the Suzuki
RM-Z450, in his return to Australia with Motul
Pirelli Suzuki after spending a season in the
United States. Suzuki RM-Z450 swept the
Supercross Championship overall with Matt’s
twin brother Jake Moss claiming second
aboard his Campbell Mining RM-Z450 and
American rider Josh Hill finishing third on his
Hart and Huntington/InsureMyRide/DPH Suzuki
RM-Z450.
Last August, representatives of Suzuki Motor
Corporation (SMC) were invited to attend the
Japanese Speech Contest presentation event
in Tokyo in recognition of Suzuki’s sponsorship of the 10th Japanese Speech Contest in
Laos in 2012. The regional winners from
Indonesia, Thailand, the Philippines, Brunei,
Vietnam, Malaysia and Laos made interesting
original presentations in Japanese, demonstrating excellent mastery of the language
clearly expressing their experiences.
SMC has been active in social activities
around the world including the ASEAN region.
In this dynamic market where Suzuki is
investing in production facilities and where
more and more people can be seen riding
Suzuki motorcycles, such activities are
critical.
Suzuki will continue to support such
constructive activities, and hopes that these
fluent speakers of Japanese will fuse their
cultures of ASEAN countries and Japan.
SUZUKI FAMILY
March 2014
12/13
AUTOMOBILES
MARINE PRODUCTS
MOTORCYCLES
Suzuki Marine Junior Team Sails Through a Winning Season
What’s Goin’ On?
MARINE PRODUCTS
DF300AP Completes Malaysia
National Day Expedition
At the Malaysia National Day Expedition in
2013 - held in conjunction with the 56th
Malaysian Independence, 50th Malaysia Day
and 66th Marine Police Day celebration –
Suzuki Marine’s participating DF300AP (V6,
DOHC 24-valve, 220.7kW) outboard motor
successfully completed the commemorative
journey over 18 days, from 30 August to 16
September, 2013.
The ports of call were numerous: from
Langkawi (Kedah) through Penang, Lumut
(Perak), Port Klang (Selangor), Muar (Johor),
Johor Bahru (Johor), Pengkalan Kubur
(Kelantan), Kuala Terengganu (Terengganu),
Pekan (Pahang) and Endau (Pahang). The
expedition then crossed the South China Sea,
passing Semantan (Sarawak), Kuching
(Sarawak), Bintulu (Sarawak), to the final
destination of Kota Kinabalu (Sabah), covering a total distance of 4,500km!
The Suzuki DF300AP demonstrated absolutely superior performance, fuel efficiency
and reliability, especially crossing the roughest, most critical South China Sea leg of the
journey without any problems whatever.
The Suzuki Marine Sailing Team, sponsored
the last two years by Suzuki’s Spanish
distributor Movilmotors, achieved amazing
performances during the 2012-13 sailing
season. The junior team, based at Club
Maritim Altafulla (CMA) sailing club in
Altafulla, has become well-known in Spain.
The 30 young sailors competing in the
Optimist class became both Catalonian Team
Racing Champions and Absolut Catalonian
Champions in 2013. In Spain-wide competition which included the Spanish Cup, three
CMA-Suzuki Marine sailors who made the
Catalonian team proved their worth among
the 120 best sailors in Spain competing in a
tough qualifying process. One CMA-Suzuki
sailor earned a coveted spot among the 12
best sailors on the Spanish National Team
and so qualified to compete in the 2013
European Championship.
Other season highlights for team members included a brilliant performance by a
member in the 2013 Optimist European
Championship held in Hungary and a sailor
who placed among Spain’s top four in the
international North American Championship
2013 in Bermuda.
Netherlands Dealers Honoured by NIMAG
Last November, Suzuki’s Netherlands distributor, NIMAG, hosted a special annual Suzuki
Marine dealer meeting intended to honour
the performance of dealers and highlight new
Suzuki products.
During the event, NIMAG celebrated its
5th consecutive year of market leadership
(2008-2012) in the Netherlands and introduced
the all-new DF25A Lean Burn outboard.
As a special token of appreciation, all
Dutch Suzuki Marine dealers were awarded a
personalized scale model of the DF140A,
presented by special guest Daiki Sugiura from
Suzuki Marine European Liaison Office.
In addition, a special thank-you video
recorded in the Suzuki Plaza was played, then
Kiyoto Yamada and all other members of
SMC’s European Marine Marketing Group
video expressing the company’s sincere
appreciation to the Dutch dealers.
HQ News
1
New Suzuki Mini vehicles Debut in Japan
The new Carry mini truck, launched in September, features
a comfortable cabin and generous cargo space, low fuel
consumption and powerful performance. With domestic
sales of approximately 4.2 million units since 1961, the
versatile Carry has long been a popular working vehicle in
Japan for small shops and factories,
agriculture, forestry and fishery.
Now the completely redesigned
new Carry expands cabin space
and increases comfort without
sacrificing its class-leading
loading platform floor length.
The new Alto Eco, launched in December, is Japan’s most
fuel-efficient non-hybrid gasoline-engine vehicle*1. This
mini passenger car achieved fuel economy of 35.0km/L in
the JC08 test cycle*2 using such new technologies as
ENE-CHARGE and the new Engine Auto Stop Start System.
Furthermore, the Alto Eco engine offers increased
compression ratio and improved
combustion, with reduced
friction
resistance
and
optimized powertrain, for an
optimal balance between fuel
economy and brisk driving.
*1 Based on Suzuki research in November 2013.
*2 Verified by Japan’s Ministry of Land, Infrastructure, Transport and Tourism.
2
New SX4/SX4 S-CROSS Earns
Maximum Euro Safety Award
Suzuki’s C-segment crossover, the new SX4/SX4 S-CROSS
currently being distributed in Europe, has been awarded
the maximum 5-star Euro NCAP overall safety rating for
2013, based on four aspects: adult protection, child safety,
pedestrian protection and safety assist.
The new SX4/SX4 S-CROSS has adopted the new
impact-absorbing TECT (Total Effective Control Technology)
body, one of the SUZUKI GREEN Technologies. TECT
incorporates crushable zones for impact absorption, a
frame that disperses impact energy and a strong cabin.
High-tensile and ultra-high-tensile steel help make the
body light and safe. In particular, the pedestrian protection
assessment score was among the highest.
Its remarkable combination of styling, utility, performance and fuel economy offers
great driving enjoyment
and versatile family
utility to drivers in the
European market.
3
Suzuki Spacia and Spacia Custom
Win Small Mobility Award of the
2013-2014 Car of the Year Japan
Suzuki’s Spacia and Spacia Custom mini vehicles won the
Small Mobility Award of the 2013-2014 Car of the Year
Japan, which honours the year’s best mini vehicle.
The judges awarded the Suzuki models high marks for
offering excellence in small mobility, while successfully
combining safety with ecologically conscious performance.
The Spacia and the Spacia Custom both feature
spacious cabins within the Japanese mini vehicle
dimensions, but also are designed for utility and ease of
handling. The models meet high market expectations with
enhanced equipment features, as
well as high-quality finishes,
excellent fuel efficiency,
powerful performance and
attractive packaging.
4
Suzuki Environmental and Social
Report 2013 Available Online
The annual “Suzuki Environmental & Social Report 2013”
detailing the company’s contributions and initiatives for
protecting and improving the environment and in benefiting
society has been released on the Suzuki Global website at
(http://www.globalsuzuki.com/corporate/environmental/rep
ort/pdf/2013_enve_all.pdf)
The report provides current information about Suzuki’s
environmental and good corporate citizenship objectives
that were introduced in the feature pages. Programs or
activities implemented in the 2012 fiscal year are covered
in three categories: “Efforts for Environment”, “Efforts for
Society” and "Efforts by Plants and Companies”.
SUZUKI FAMILY
March 2014
14/15
Creating New Stories with Suzuki
Suzuki wants to create exciting new stories
with you that are full of new encounters.
SUZUKI FAMILY
English version
Issued date: March 2014
No.139
Published by:
SUZUKI MOTOR CORPORATION
300 Takatsuka-cho, Minami-ku, Hamamatsu City,
Japan 432-8611
Suzuki Family is always happy to hear from our readers. Please send your letter and photo(s) with Suzuki products to:
Suzuki Family Editor
Global Marketing Administration Department
Suzuki Motor Corporation (address shown left)
(Letters and photos sent to us cannot be returned, and may be edited for publication.)
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