View the 2014 Dinner Program
Transcription
View the 2014 Dinner Program
American Floral Endowment Fundraising Dinner August 14, 2014 Marriott Marco Island Marco Island, FL www.endowment.org Just the Last Decade…AFE By the Numbers Corpus increased by $4.4 million Currently at $12.5 million From 2004 - 2014 24 $ 2.9 million funded in scientific research 40 $423,572 in Ball and Mosmiller Intern Scholarships named funds scholarships awarded annually $235,636 in scholarships (since 2006, when AFE began administering scholarships) $225,791 in educational grants $105,500 in James & Helen Phillip Floral Design Grants (established in 2008) $36,000 in Paul Ecke Jr. M.S./Ph.D. Fellowships (established in 2010) 250+ online research reports 330+ Living, Memorial and Corporate Tributes established Funding Generations of Progress Through Research and Scholarships Welcome & Invocation Dinner and Sponsor Recognition (Music by Seaside Strings) Introduction of the AFE Board of Trustees Endowment Update Donor Recognitions New Named Fund Recognitions Passing of Gavel Closing Remarks The American Floral Endowment (AFE) is a nonprofit organization established to secure contributions for funding research, scholarships and educational grants relevant to floriculture and environmental horticulture, the results of which will benefit the industry and the general public. The success of the floral industry depends on the availability of healthy, long-lasting flowers and plants. Your tax-deductible donations to AFE help make that possible. To learn more, visit AFE’s newly designed website at www.endowment.org. American Floral Endowment • August 2014 1 AFE Sponsors The success of the AFE Fundrasing Dinner is due largely to sponsors who graciously lend their names and financial support. Sponsorships help AFE offset the fundraising dinner expenses, allowing more funding for research, grants and scholarships. RECEPTION SPONSOR ENTERTAINMENT SPONSOR FLORAL DONATIONS HOSTS INSURANCE & EMPLOYEE BENEFITS To guide and provide SPECIAL THANKS: 2 American Floral Endowment • August 2014 SPONSORS PRINTING SPONSORS WINE SPONSORS OTHER SUPPORTERS American Floral Endowment • August 2014 3 AFE Executive Committee/Board of Trustees/Staff EXECUTIVE COMMITTEE Paul Bachman Chairman Bachman’s, Inc. Minneapolis, MN Gabriel Becerra Chairman-Elect Golden Flowers Miami, FL Dwight Larimer Tom Butler Ken Altman Charles Kremp Past Chairman/ Emeritus Trustee Teleflora Oklahoma City, OK Treasurer/Secretary Altman Plants Vista, CA Treasurer/ Secretary-Elect Kremp Florist Philadelphia, PA DESIGN MASTER color tool Inc. Boulder, CO Ramon Garcia BOARD OF TRUSTEES Jim Daly Laura Drotleff Mike Duvall PJ Ellison Bill Fernandez Floralife, Inc. Walterboro, SC Meister Media Worldwide Willoughby, OH The Home Depot Atlanta, GA Ellison’s Greenhouses, Inc. Brenham, TX Continental Flowers, Inc. Miami, FL The Pete Garcia Co. Atlanta, GA Kristi Huffman Eric Levy Laura Shinall Randy Tagawa Hillcrest Garden, Inc. Paramus, NJ Marvin Miller, Ph.D. Eric Nissen The John Henry Co. Lansing, MI Sunshine State Carnations, Inc. Hobe Sound, FL Syndicate Sales, Inc. Kokomo, IN Tagawa Greenhouses Brighton, CO Debi Aker Suzanna McCloskey Gus De Hertogh, Ph.D. Ball Horticultural Co. West Chicago, IL AFE STAFF Juan Carlos Gonzalez Uribe G.R. Chia S.A. Chia, COL 4 Ken Young Phoenix Flower Shops Scottsdale, AZ Executive Director Manager of Communications and Media Research Coordinator American Floral Endowment • August 2014 Chairman’s Message Dear Industry Friends, What a pleasure it has been to serve as AFE chairman over the past two years. My term as chairman comes to a close with this year’s Annual Fundraising Dinner, and I am honored to share this evening with you. Over the past 50-plus years, AFE has funded more than $14 million in research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public. The past two years have been a real growing period for AFE. With the guidance of AFE Public Relations Chairman Charles Kremp, the trustees have led the charge in increasing awareness of AFE within the industry in a fun yet unconventional way. At last year’s dinner, we unveiled AFE’s “Murder, Sex and Greed” animated awareness video. I am happy to report the video has since gone on to win multiple awards and done what we as a group set out to do – increase awareness! It pays to be willing to take risks and think outside of the box. I know murder, sex and greed are not usually words that come to mind when you think of flowers, but AFE wanted to take a shocking approach to raising awareness about how its research supports longer lasting flowers and plants to benefit the entire industry and how its educational efforts promote hands-on experience for future leaders. Additionally, 12 new named funds have been established since 2011, raising nearly $3 million for AFE. We will announce five of those new named funds this evening! Named funds are generous ways to show your support of the industry and leave a lasting mark for years to come. Special thanks to AFE Development Chairman Tom Butler for his exceptional dedication in helping secure these new named funds. As you look through this program, I hope you will get an even better idea of AFE’s activities and how far-reaching your contributions are. Thank you for your continued investment in the future of the industry we love. Sincerely, Paul Bachman Chairman, American Floral Endowment Bachman’s, Inc. Minneapolis, MN American Floral Endowment • August 2014 5 Donors Reaching New Giving Levels Congratulations to the following donors receiving awards tonight! $200,000 Club AmericanHort Platinum Club $100,000 to $199,999 Manatee Fruit Company Diamond Club $75,000 to $99,999 Strange’s Florist and Greenhouse Gold Club $50,000 to $74,999 Benefactors Club $20,000-$24,999 Tagawa Greenhouses ProFlowers Builders Club $25,000 to $49,999 Patrons Club $15,000 to $19,999 Chrysal Americas Pikes Peak of Texas Continental Farms Malmborg’s, Inc. Special Recognition for 15 years of floral donations: Founders Club $10,000 - $14,999 Fresca Farms Kremp Florist The Queen’s Flowers Tributes Living, Memorial and Corporate Tributes are a special way of honoring individuals, families and organizations. A minimum contribution of $1,000 is required to establish a tribute, and additional contributions to a tribute can be made in any amount at any time. The family or organization is always notified of contributions. A complete list of tributes is available at www.endowment.org. Recent Memorial Tributes: John “Jack” B. Giles A memorial tribute honoring the late John “Jack” B. Giles of Huddart Floral Company in Salt Lake City has been established within AFE by his family. A true believer that flowers help people feel beauty, happiness and healing, Mr. Giles passed away Feb. 19 at age 84. He got an early start in the floral industry by helping his father at Huddart Floral Company, eventually joining him full time after retiring as captain in the Air Force. He went on to purchase the company and become prominent in the industry, serving as SAF convention chairman in 1977 and as American Academy of Floriculture (AAF) chairman in 1981-1982. He also served on the FTD Membership Committee and the FTD President’s Council on Government and Industry Affairs, and his exceptional achievement in the industry earned him FTD’s John A. Valentine Award. Edmund “Ed” and Dorothy “Dot” Niklas Past AFE Trustee David Niklas and wife Zoe established a memorial tribute honoring David’s late parents. Mr. Niklas, former president of Clackamas Greenhouses, Inc. in Oregon, was a strong supporter of AFE through generous donations and as a host of numerous Vic and Margaret Ball and Mosmiller interns. He was president and general manager of Clackamas until 1986 and remained chairman for two decades after. He served as president of the Oregon Flower Growers Association, board member for the Northwest Florists’ Association and the Oregon Florist Association and on the SAF advisory board on western air cargo in the 1960s, with Mrs. Niklas accompanying him on many assignments. 6 American Floral Endowment • August 2014 New 2014 Named Funds The Todd Bachman Memorial Fund The Pennock Company Fund Todd Bachman served as chairman and CEO of Bachman’s before his untimely death in 2008. Todd was a past chairman of AFE and was very active in many state and national industry organizations. Those who knew him will always remember what a great communicator he was and his outstanding leadership and devotion to work and family. His wife and daughters are honored to carry on his legacy. The Todd Bachman Memorial Fund will underwrite AFE’s quarterly print and electronic Bulletin. The Pennock Company was founded in 1882 and is the premier wholesaler serving the Eastern Seaboard with a full selection of cut flowers, floral containers and supplies and specialty items. Today, the Pennock Company continues to grow, with more than 200 associates in eight locations. Pennock sells exclusively to retail florists and outlets and has been a proud supporter of AFE since the mid-1970s. The Del Demaree Family Fund Delmar “Del” Demaree has an unsurpassed commitment to the floral industry and to the Endowment, where he served as chairman in the early 1990s. As chairman of Syndicate Sales, Inc., Del has earned the utmost respect of his peers and colleagues throughout more than 60 years in the industry. Del has led many industry organizations over the years, notably as SAF president and as treasurer for the Wholesale Florist & Florist Supplier Association (WF&FSA). Further, he received the American Institute of Floral Designers (AIFD) Award of Merit for his support and promotion of AIFD’s educational goals and also the Leland T. Kintzele Distinguished Service Award from WF&FSA. The Demaree Family has been a generous AFE supporter for decades and continues their involvement today. Establishing a named fund is a great way to show your support and leave a lasting tribute to the floral industry for years to come. AFE is grateful to all those who have created funds through the Endowment. If you are interested in creating a new named fund, please contact AFE at (703) 838-5211. American Floral Endowment • August 2014 The Tom Butler Family Fund Teleflora Chairman Tom Butler began his distinguished career in the industry more than 44 years ago. After holding multiple prestigious positions, he joined American Floral Services (AFS) as President and CEO and in 2000 led their merger with Teleflora, creating the world’s largest flowers-by-wire company. Tom is a past chairman of AFE and continues his dedication by currently serving as AFE development chairman and emeritus trustee. He was inducted into the SAF Hall of Fame in 2012 in recognition of his outstanding contributions to advancing floriculture in America. The Peter Ullrich/Esmeralda Farms Fund Born in Germany in 1942, Peter Ullrich moved to the U.S. in 1962 and is chairman of Esmeralda Farms. He was one of the first growers to establish a presence in Latin America and foresaw the possibilities of its favorable climate for growing flowers. Esmeralda Farms is a market leader in the floral industry, committed to breeding, growing and distributing the highest quality fresh cut flowers. Based in Miami, Esmeralda is dedicated to the sales, marketing and distribution of flowers and only sells flowers grown by its own operated farms in Colombia, Ecuador and Peru. Peter Ullrich and Esmeralda Farms have been proud AFE supporters since 2000. 7 Previously Established Undesignated Named Funds Teleflora Fund, $1 Million (2012) Teleflora owners Stewart and Lynda Resnick established AFE’s largest undesignated named fund to provide assistance for the industry’s most critical needs. Teleflora is the world’s largest privately held floral wire service company. FTD Fund, $450,000 (2013) FTD, in Downers Grove, Ill., supports their floral network through an innovative spirit, comprehensive education and a commitment to raising the awareness of giving flowers. For more than 100 years, FTD has stood for trust, quality, creativity and worldwide floral delivery. The Ecke Family Fund, $275,000 (2013) Since 1976, the Ecke family has made countless and lasting contributions to AFE and the floral industry. The Ecke name is synonymous with the modern day poinsettia, as three generations of Ecke’s developed and promoted poinsettias worldwide. Herman and LaDonna Meinders Fund, $250,000 (2011) Herman and LaDonna Meinders established AFE’s first undesignated named fund. An industry icon and past AFE Trustee, Herman founded American Floral Services, Inc., which grew to one of the world’s largest floral wire services. Mellano & Company Fund, $100,000 (2013) Mellano & Company, headquartered at the LA Flower Market since 1925, is a leading cut flower grower, shipper and wholesaler. Now in its third generation, Mellano & Company is still plowing ahead in floriculture. Olive Hill Greenhouses Fund, $75,000 (2013) Olive Hill Greenhouses in Fallbrook, Calif., has grown into one of the largest interior plant producers in the state since Tony and Sue Godfrey opened it in 1973. Olive Hill sets quality standards high and has the support of excellent customers who appreciate their quality plants and fantastic employees. Sunlet Nursery, Inc. Fund, $25,000 (2013) John and Janet Kister established Sunlet Nursery, Inc. in 1985 on the premise of offering more unusual flowering plants than were typically available. Sunlet Nursery currently supplies independent garden centers, wholesale florists and supermarkets across the U.S. with an eclectic mix of flowering and foliage plants. More information about these funds can be found at www.endowment.org 8 American Floral Endowment • August 2014 Raising Awareness with “Murder, Sex and Greed” Video It is no secret that flowers and plants make people happy. However, AFE and the many ways it benefits the entire floral industry are secrets that need to be discovered by more retailers, wholesalers, growers, importers and allied organizations. The Board of Trustees decided to take a surprising approach to raising awareness to get noticed. AFE’s custom animated short video spotlights how AFE-funded research supports healthier and longer lasting flowers and plants. The award-winning video, accessible at www.endowment.org/awareness or by scanning the QR code on this page with your smartphone, is the primary communications vehicle for carrying this message. American Floral Endowment • August 2014 Murder, sex and greed describe solutions AFE-funded research has unearthed, from eliminating pests and diseases to solving breeding and genetic issues. The video is intended to be shared digitally memberto-member to increase awareness and contributions, which can be made online at www.endowment.org/donate. “Murder, Sex and Greed” is the proud winner of a 2014 American Advertising Award from the DC Ad Club and a Gold Circle Award from the American Society of Association Executives (ASAE). For more than 50 years, the Endowment’s work has benefited everyone. The hope is that the video effectively reinforces all the good that has been accomplished thanks to the current donor base, as well as introduces a new generation of supporters to AFE. 9 AFE Research Funding - Benefiting the Entire Industry Who benefits from a strong floral industry? The answer is simple: everyone! Production and post-harvest scientific research projects provide essential knowledge for a growing and dynamic floricultural industry. The complex and diverse structure of the industry makes it difficult for single entities or individuals to support highly comprehensive research programs. The Endowment, however, allows all industry representatives, regardless of size, to contribute to funding continuous floriculture and horticulture research. Thus, AFE maintains strong, vibrant floriculture and environmental horticulture industries. AFE research priorities are focused on all floricultural crops – fresh cut flowers, fresh cut greens, flowering potted plants, foliage plants and bedding plants. Some of the many AFE research projects that have directly benefited you and your business: ■ ■ 2014-2015 Funded Research: $253,000 Plant Breeding and Genetic Engineering ■ Gene Mining in Impatiens for Resistance to Infection by the Downy Mildew Pathogen, Plasmopara Obducens – Dr. Gul Shad Ali, Dr. Aaron Palmateer and Dr. Tamer Kahveci, University of Florida ■ Development of Petunia with Enhanced Stress Tolerance – Dr. Nicole Waterland, West Virginia University Disease Management ■ Insect Management ■ Integrated Control of Western Flower Thrips – Dr. Steven Frank, North Carolina State University (NCSU) ■ Beneficial Fungal Endophytes for Effective Insect Management in Floricultural Crops – Dr. Kevin Heinz, Texas A&M University Improving cut flower longevity Best care and handling practices ■ Pest and disease management ■ Production technologies Find more than 150 free research reports online at www.endowment.org. Managing Pythium Species in Floriculture Irrigation Water – Dr. Mary Hausbeck, Michigan State University Post Production ■ New and Potent Inhibitors of Ethylene Action for Improving Cut Flower Longevity – Dr. Rasika Dias, The University of Texas at Arlington ■ Innovative Packaging Technologies to Enhance the Quality of Fresh Cut Flowers – Dr. Thomas Gianfagna, Rutgers University Gus Poesch Research Fund Production Technology/Protocols The Gus Poesch Research Fund was established in honor of Gus Poesch, a true innovator and stimulator of research, an influential educator and a respected businessman. ■ Utilization of Ultraviolet-C (UV-C) Irradiation on Ornamental Plants for Disease Suppression, Growth Regulation and Extended Post-Harvest Longevity – Dr. Mark Bridgen, Cornell University ■ Post-Shipping/Storage Solutions for Recovery and Rooting of Unrooted Cuttings – Dr. John Dole, NCSU ■ Development and Evaluation of Various Biochars as Aggregates for Increasing Substrate pH Stability – Dr. Brian Jackson, NCSU Poesch was a floriculture professor at The Ohio State University for 11 years. The Gus Poesch Fund was created to help recruit high quality floriculture graduate students and fund research projects at Ohio State. Current projects: $27,100 ■ ■ ■ Online Tool for Insect Forecast and Control – Dr. Luis Cañas Basic and Applied Production and Post Production Training for Future Floriculture Faculty – Dr. Michelle Jones Floriculture Industry Roundtable of Ohio – Dr. Claudio Pasian “The first grant I ever wrote was to the Endowment. It literally set my world on fire by letting me get started in my career and get my foot in the door. I look at my success in the industry as being a direct result of AFE.” Mike Parrella, Ph.D., UC Davis Department of Entomology Chair and Professor 10 American Floral Endowment • August 2014 AFE Funded Scholarships Floriculture Scholarships The Endowment supports the education and fostering of students entering the floriculture and horticulture industries by providing scholarships and educational opportunities. AFE annually awards more than 20 scholarships ranging from $500 to $10,000, this year awarding more than $50,000 in scholarship funding. Paul Ecke Jr. M.S./Ph.D. Scholarship “This scholarship motivates me more than ever to strive for excellence in my schooling and research, in the aims of ultimately giving back more to this industry I have become passionate about.” Joshua Craver Purdue University 2014 Ecke Scholarship Recipient American Floral Endowment • August 2014 “The AFE scholarship I received was crucial in supplementing my financial needs. During the pursuit of my degree in horticulture, I often didn’t know how I was going to make it through the next semester financially. Thanks to organizations like AFE, much of the stress of college finances was relieved.” Richard Cadwalader, Sandhills Community College 2013 Vocational (Bettinger, Holden and Perry) Scholarship Recipient The scholarship honors the late Paul Ecke Jr. of Encinitas, Calif., who made indispensable contributions to the advancement of the global floriculture industry. Among his many interests was concern for the future of floriculture, as influenced by innovative research and educational programs. He recognized that creative scientists and educators are required to lead the floral industry in the 21st century and beyond. Thus, the primary objective of the scholarship is to assist in funding the education of graduate students (M.S. or Ph.D.) who will become leading floricultural scientists and educators. Each year, one student will receive $5,000 for two consecutive years, providing they continue to meet requirements. However, in 2014, two applicants were so impressive, the Board of Trustees awarded two scholarships. AFE Scholarships American Florists’ Exchange Scholarship Julio and Sarah Armellini Scholarship Ball Horticultural Company Scholarship Harold Bettinger Scholarship BioWorks IPM/Sustainable Practices Scholarship James Bridenbaugh Memorial Scholarship John Carew Memorial Scholarship Carlson-Johnson Scholarship for Nontraditional Students Earl Dedman Memorial Scholarship Long Island Flower Growers Association (LIFGA) Scholarship Markham-Colegrave International Scholarship Richard T. Meister Scholarship National Greenhouse Manufacturers Association (NGMA) Scholarship Mike and Flo Novovesky Scholarship Lawrence “Bud” Ohlman Memorial Scholarship James K. Rathmell Jr. Memorial Scholarship for Horticultural Work/Study Abroad Seed Companies Scholarship John L. Tomasovic Sr. Scholarship Edward Tuinier Memorial Scholarship Emma Lookabaugh North Carolina State University 2014 Ecke Scholarship Recipient Jacob and Rita Van Namen Marketing Scholarship Vocational (Bettinger, Holden and Perry) Scholarship 11 Internships – Preparing the Next Generation of Leaders The Vic and Margaret Ball Intern Scholarship Program In 1992, Vic and Margaret Ball made a generous donation to AFE to establish this program for students to receive critical hands-on growing experience away from home and to help establish successful future generations of horticulturalists. AFE supports opportunities focused on attracting young people to the industry, as well as educational endeavors to identify and solve industry needs and challenges. This year AFE is funding more than $56,000 in internships. AFE offers two paid internship programs encouraging students to: ■ ■ ■ ■ Train at the industry’s top facilities Develop critical skills, potentially improving employment opportunities Apply classroom knowledge to real and practical situations Get diverse, hands-on paid experience “This experience has strengthened my career goals...I also think it has helped me realize my career goals are possible with a lot of hard work and knowledge. My education has only improved through this experience.” Joanna Kusilek University of Wisconsin-River Falls Ball internship at Bob’s Market and Greenhouse 12 Vic and Margaret Ball’s interest in student training stems from their close involvement with the DuPage Horticultural School, for which they provided leadership and direction. Having observed firsthand the educational value of work-study, which served as a cornerstone of that highly respected program, they established this internship program to help assure continuance of practical experience opportunities. Vic and Margaret Ball Internships are available for a period of three, four or six months. The Mosmiller Intern Scholarship Program Named in honor of the Colonel and Mrs. Walter E. Mosmiller Jr., this internship is geared toward equipping students with real experience working with leaders in floral retail, wholesale or allied trades. Internships are available for a period of 10-16 weeks. Colonel Mosmiller, a past AFE chairman and a former retail florist in Richmond, Va., demonstrated a strong lifelong interest in professional training and encouraged young people to pursue careers in the floral industry. The Endowment established this program to honor the Mosmillers and express a meaningful extension of their industry dedication. “Before the internship, I was unaware of all the intense details that go into an ordinary day at a florist. I liked the fact that I learned about so many aspects of the floral business. I was continuing my education every step of the way.” Pamela Anthony Brigham Young University Mosmiller internship at Bo-Ty Florist, Inc. American Floral Endowment • August 2014 Educational Grants - Building a Stronger Floriculture Industry The AFE Education Committee annually reviews and approves funding for educational programs to promote the industry. The majority of programs focus on attracting young people to the industry or on educational endeavors to identify and solve industry needs and challenges. This year, AFE will fund $38,000 in educational grants, which must provide a benefit to a broad geographic area and for a broad industry constituency within the U.S. AFE is committed to the education of future leaders of the industry. Visit www.endowment.org to learn more about educational grants, including: ■ ■ ■ ■ Floriculture InfoSearch Engine and AFE Floriculture Library Floral Plant Give Away As a Recruiting Tool: An Evaluation of the Impact on Student Perception of Horticulture The e-GRO (Electronic Grower Resources Online) Alert Many more! Classified = 2” x 5” ONLINE NOW! James & Helen Phillip The James and Helen Phillip Floral Design Scholarship Grant The James and Helen Phillip Scholarship Fund was established to honor James and Helen Phillip by providing scholarship assistance to people in need who are interested in careers in the retail sector of the floral industry. The fund was established by a $500,000 donation by their daughter, Lee Phillip Bell, in 2008. 2014-2015 James and Helen Phillip Grant Funding: ■ College of Southern Nevada ■ Hennepin Technical College ■ Joliet Junior College ■ Kishwaukee College ■ Mississippi State University ■ The Ohio State University ATI ■ Texas A&M University Total: $34,000 The scholarship provides annual grants to institutions to distribute to students. While the majority of grants are geared toward the Great Lakes region, they are also available to worthy applicants from elsewhere in the country. Floriculture InfoSearch Engine and American Floral Endowment Library The industry’s only free floral search engine, featuring information dating back to the early-1800s. floricultureinfosearch.ces.ncsu.edu American Floral Endowment • August 2014 13 Heritage Circle AFE’s Heritage Circle is an honorary organization of individuals who have made provisions for a planned gift to AFE through a bequest, life insurance policy, trust or retirement plan beneficiary designation. The Heritage Circle was established as a way for AFE to recognize and appreciate those who wish to make such thoughtful contributions that will support the future of the industry. Heritage Circle Members: Ken and Deena Altman James and Peggy Leider Paul and Barbara Bachman Shirley and Terry Lyons Gabriel and Maria Becerra Robert and Charee Maddux Tom and Becky Butler Michael Novovesky & Family Sten and Maryann Crissey Herman and LaDonna Meinders August and Mary Belle De Hertogh Jim and Gwen Phillip The Del Demaree Family J.R.* and Mary Phillip John R. De Winter * Russell G. Phillip Your support can provide vital assistance to AFE in our efforts to fund research and scholarships that are so critical to the industry. By becoming a member of the Heritage Circle, you help fund a stronger Endowment for a stronger industry. Jim and Ellen Ellison Dennis Puppel PJ Ellison Mel and Joey Schwanke Brenda and Pete Garcia Jacob* and Rita Van Namen Red and Katie Kennicott Charles and April Walton For more information about the AFE Heritage Circle, contact AFE at (703) 838-5211. Charles and Gina Kremp Wanda M. Weder John and Janet Kister Anonymous Dwight and Dawn Larimer *Deceased AFE Trustees established the FMRF in 2008 to focus on funding consumer research projects to advance the floriculture industry and enhance the lives of consumers. With financial support from Asocolflores, the Flower Promotion Organization (FPO) and other industry members, the FMRF has provided more than $160,000 in funding to date. The FMRF has funded the following studies, available for free at www.floralmarketingresearchfund.org. ■ ■ ■ Purchasing Barriers Tracking Study for Non-Flower Buyers (2013) A Social Media Guide for Floral Retailers and Wholesalers (2012) Consumer Preferences for Flowers as Gifts: Age, Segments, Substitutes and Perceived Risk (2010) 14 The FMRF’s latest study on Improving Flower Use by College Students is underway now, and results will be posted on the FMRF website as they become available. For future consumer research updates, stay connected with the FMRF on Facebook at www.fb.com/floralmarketingresearchfund.com. American Floral Endowment • August 2014 Stay Connected! Newly Designed AFE Website AFE has recently launched a new and improved, mobile-friendly website at www.endowment.org to serve as the hub of its activities. The AFE website contains information on research findings, educational programs, scholarships and much more. Additionally, past AFE Bulletins, videos, annual reports and a complete list of donors are available. The site also includes an online donation option to make it easier than ever to make your tax-deductible donations. American Floral Endowment • August 2014 15 AFE Communications AFE Bulletin AFE publishes a quarterly print and electronic newsletter, which helps keep donors and industry members informed of projects supported by AFE. If you are not receiving the electronic AFE Bulletin, please send your email to [email protected]. AFE Alerts Periodic AFE Alerts will be emailed to donors when any new final research reports are submitted. Help us keep you informed of where your donations are being best used by providing us with your email address. These final research reports are always available on the AFE Website. 2014 • ISSUE TWO Solutions to Common Gerbera Concerns For satisfied floral customers, cut flowers should have high quality and a long vase life, but bending of the scape (stalk) is a major postharvest issue that can leave flowers unmarketable and customers unsatisfied. AFE funded researchers from the University of Florida screened 14 gerbera varieties for scape bending, flower quality and vase life. Scape bending of ‘Testarossa’ was eliminated when stems were supported during hydration (left). Reducing Scape Bending in the Gerbera Daisy, Research Report #454 includes the following best practices to eliminate scape bending: n Choose varieties that are less susceptible to scape bending or that easily recover. (Most susceptible varieties included Guarda, Fiction, Pink Elegance, Primrose, Sonata, Teresa and Testarossa) n Avoid storing cut gerbera and never store in boxes. n Unpack immediately, cut stems and place in a freshly made hydration solution, particularly one formulated especially for gerbera. n Provide physical support to stems while hydrating. They should not touch the bottom of the container. Find additional best practices by viewing the full report online at www.endowment.org, along with 150 other free research reports. QUARTERLY NEWS FOR ENDOWMENT SUPPORTERS Two Students Awarded 2014 Paul Ecke Jr. $10,000 Scholarships Not one, but two promising students have been awarded a 2014 Paul Ecke Jr. Scholarship. The merit-based scholarship honors the late floriculture pioneer and is awarded to M.S. or Joshua Craver Emma Lookabaugh Ph.D. students who are on track to become exceptional researchers or educators. Joshua Craver, who will soon earn a graduate degree at Kansas State University and begin a doctoral program at Purdue University, and Emma Lookabaugh, a doctoral student at North Carolina State University, were both awarded the $10,000 scholarship. “Generally only one Paul Ecke Jr. Scholarship is awarded each year, but this year AFE made an exception to award a scholarship to two remarkable candidates,” said Dwight Larimer, AFE Education Committee chairman and DESIGN MASTER color tool, inc. president. “These students show great promise and will be strong assets to the industry.” Paul Ecke Jr. continued on page 7 The AFE Bulletin is proudly sponsored by The Todd Bachman Memorial Fund. Todd Bachman served as Chairman and CEO of Bachman’s before his untimely death in 2008. Todd was a past chairman of the American Floral Endowment and was very active in many state and national industry organizations. Those who knew him will always remember what a great communicator he was and his outstanding leadership and devotion to work and family. His wife and daughters are honored to carry on his legacy. Social Media AFE is on Facebook, Twitter, Pinterest, YouTube, Google+ and LinkedIn! Get social and connect with AFE to receive timely news and updates on research, scholarships, contests and other programs. 16 American Floral Endowment • August 2014 Friends of the Endowment Contributions build and sustain funding for industry research and education. The individual and company names that follow are industry members joining together for solutions now and in the future. All individuals and organizations who have made contributions of more than $1,000 to AFE as of July 1, 2014 are listed in this report, and a complete list of donors can be found on the AFE website. Thank you for your generosity and support. Contributions are cumulative and provide a practical way of building individual and organizational participation. Recognition plaques are presented annually to those reaching each level beginning with the Founders Club. It’s now easier than ever to Suppor ter oud r P show your support of AFE. Download AFE’s “proud supporter” badges for both print and online purposes American Floral at www.endowment.org. Endowment These badges can be used in publications, posted on websites, shared on social media, etc. to show the industry you stand behind AFE’s initiatives. $1 Million Club Asocolflores/Colombia Flower Council Teleflora $500,000 Club Margaret Ball Lee Bell Andrew L. Darbee Estate Extra Touch Florist Association $400,000 Club FTD, Inc. Society of American Florists $300,000 Club Ball Horticultural Company Bay City Flower Company, Inc. Altman Family Bill Suyeyasu Wholesale Florist, Inc. Gertrude Bianchi Florafax International, Inc. Garcia Group Olive Hill Greenhouses Oscar G. Carlstedt Company BioWorks, Inc. Blackmore Co., Inc Arthur Blome Estate Candle Artisans, Inc. CCC Associates Strange’s Florist, Greenhouse & Garden Center Century Florist Supply Company Syndicate Sales, Inc. Clackamas Greenhouse, Inc. Nancy S. Tuinier Gold Club $50,000 - $74,999 Sarah and Jules Armellini Chrysal Americas CCluband Plant & Flower Company Continental Farms DESIGN MASTER color tool Inc. The Ecke Family Armellini Express Lines, Inc. $200,000 Club Association of Floral Importers of Florida Earl J. Small Growers, Inc. Ball Seed Company Esmeralda Farms Berwick-Offray, Hampshire Paper and Lion Ribbon Fall River Florist Supply Company, Inc. Tom and Becky Butler Floral & Nursery Times Green Glo Products Platinum Club $100,000 Floralife, Inc. Kennicott Brothers Company FloraStar Bachman’s, Inc. & Bachman Families Leider Horticultural Companies, Inc. Four Farmers Albert H. Burki Foundation Meister Publishing Company Fred C. Gloeckner Foundation, Inc. Mt. Eden Floral Company Gary Gallup National PromoFlor Council Glass Corner Greenhouses, Inc. Ole & Eleanor Nissen Joel Goldsmith Phillip’s Flower Shops Gude Brothers Company Hortica R.J. Carbone Company Hall Affiliates, Inc. Kitayama Brothers/ Greenleaf Wholesale Florist, Inc. Stuppy Family Foundation Henry Mast Greenhouses, Inc. American Floral Services, Inc. AmericanHort Herman and LaDonna Meinders Delaware Valley Floral Group DWF Wholesale Florists Hallmark Highland Supply Corporation Los Angeles Flower Market of the American Florists’ Exchange Ltd. Manatee Fruit Company Mellano & Company Pennock Company Pete Garcia Company Mabel Simmons Sunburst Farms, Inc. Tagawa Greenhouses, Inc. White’s Nursery & Greenhouses, Inc. Builders Club $25,000 - $49,999 A.L. Randall Co. Allied Hort Sales, Inc. Smithers-Oasis Company Baisch & Skinner Wholesale Florist The John Henry Company Ball Publishing Company Vans, Inc. American Floral Endowment • August 2014 Diamond Club $75,000 - 99,999 Yoder Brothers, Inc. Dillon Floral Corporation Equiflor/Rio Roses M. Fossum Hills Floral Group Ivy Acres, Inc. Jim Botsis Wholesaler’s Educational Program Kamut International, Ltd. Knud Nielsen Company, Inc. Krueger-Maddux Greenhouses Long Island Flower Growers Association Malmborg’s, Inc. 17 Friends of the Endowment Builders Club $25,000 - $49,999 Dillen Products Brand’s Nurseries, Inc. C. Raker and Sons, Inc. Jack Kaufman John Henry Dudley continued Gardens America, Inc. Canadian Greenhouse Conference C.J. Van Bourgondien, Inc. Greenhouses Kee Kitayama Research Foundation Mikkelsens Incorporated Harry’s Greenhouse, Inc. Jim, Judy and John Corfield California Chrysanthemum Growers Association Klepac Brothers Greenhouses, Inc. California Flower Market, Inc. Kremp Florist California Pajarosa Lafayette Florist & Greenhouses, Inc. Egon and Laina Molbak Heartland Growers Barbara Mosmiller Irwin Greenhouses, Inc. Walter Mosmiller Jr. Art & Alice Ito Pearlstein Family Foundation L. Piazza Wholesale Florists Lehrer’s Flowers, Inc. Colleen Crombie Robert Dewey Dosatron International, Inc. Extra Touch Florists District 11 O + P Louisiana Will & Barb Carlson Fischer USA Coast Nurseries, Inc. Mainland Nursery, Inc. Fred C. Gloeckner & Company, Inc. Everett Conklin Conroy Wholesale Florist Mayesh Wholesale Florist, Inc. Gallup & Stribling Orchids, Inc. Creative Distributors, Inc. Molbak’s, LLC Gelco Internacional, SA Golden Flowers, Inc. Del Rey Plastics Corporation Sakata Seed America, Inc. Northwest Florist Association Sieck Wholesale Florist ProFlowers Gordon Boswell Flowers, Inc. Southern Floral Company Rainbow Flowers Imports, Inc. Hillcrest Garden, Inc. JR and Mary Phillip Pittsburgh Cut Flower Company Presbyterian Foundation Redbook Florist Services Royer’s Flower Shop Sunlet Nursery, Inc. Linda Vista S. A. Claude Hope Sunshine State Carnations, Inc. Reeves Floral Products, Inc. Syngenta Seeds, Inc. Rockwell Farms, Inc. Harry Tayama Scotts Miracle-Gro The Roy Houff Company Speedling, Inc. Lincoln Wholesale Florists Co. The Scotts Company United Wholesale Florists, LLC McShan Florist, Inc. Tomasovic Greenhouses & Nursery, Inc. Jacob & Rita Van Namen W.F.R., Inc. Ribbon Narrow Sales, LLC Kube-Pak Corporation Larry Beck Company, Inc. Layser’s Flowers, Inc. Walter J. Engel, Inc. Michigan West Shore Nursery Washington Bulb Company, Inc. Ocean View Flowers Oglevee, Ltd. Weatherford Farms & Greenhouses, Inc. Harold Wilkins, Ph.D. Wilsey Bennett, Inc. PA Floral Industry Association WF&FSA Zelienople Greenhouses, Inc. Benefactors Club $20,000 - $24,999 A & W Glads, Inc. Patrons Club $15,000 - $19,999 Albin Hagstrom & Son, Inc. 1-800-FLOWERS Aldershot of New Mexico, Inc. Bob & Betty Abrams Paul F. & Alwina Amling Estate Alexander R. Masson Greenhouses, Inc. 18 Mid-American Growers Mischler’s Florist, Inc. Dramm and Echter, Inc. Moore Paper Boxes, Inc. Dramm Corporation Mueller Brothers, Inc. East Jordan Plastics, Inc. National Floral Supply of Maryland, Inc. Maureen Ecke Elite Flower Services, Inc. Ever-Bloom, Inc. National Greenhouse Manufacturers Assoc. Exotic Gardens Neal Mast & Sons Greenhouses, Inc. Fairytale Foils Neubauer’s Flowers, Inc. Farmers’ West Flowers & Bouquets Oliver & Thompson, Inc. Fred Flipse Floral Plant Growers, LLC Park Floral Company Paul’s Wholesale Florist Pierson Gardens, Inc. Regency International Business Corp. Pinter Brothers Gainan’s Floral & Greenhouses Pleasant View Gardens, Inc. Robert R. Hall, Inc. Green Point Nurseries, Inc. Schaefer Greenhouses, Inc. Greiling Farms, Inc. Sunnyside Nurseries, Inc. David Hartley The Sun Valley Group, Inc. Rojahn & Malaney Company Hungnong Seed America Inc. Roman J. Claprood Company International Master Products Rosas Del Monte/ Inversiones Ponte Tresa Cia Ltd. The USA Bouquet Company Associated Cut Flower Co., Inc. Founders Club $10,000 - $14,999 Bartlett’s Ocean View Farm, Inc. A.L. Randall Co. Salesmen BloomNet, Inc. Dos Gringos - H&L Group LLC Fresca Farms, LC Wanda Weder DeWinter’s, Inc. Metrolina Greenhouses, Inc. Pikes Peak of Texas Ashland Addison Florist Company Bill Doran Company Don Flowers Florist, Inc. Phoenix Flower Shops Bordine Nursery, Ltd. Bay State and Johnsons Matsui Nursery, Inc. Frazee Flowers, Inc. Val-Al Greenhouses, Inc. DeJong Greenhouses, Inc. Mast Greenhouses-Illinois Flowers, Inc. Balloons American Takii CFX, Inc. William Maas Pajaro Valley Greenhouses, Inc. Bob Gilmore Company, Inc. Cenflo, Inc. M. Adler’s Son, Inc. Pearlstein Family Foundation BFG Supply Co., LLC Brody Company Lubbock Wholesale Florist, Inc. Flower Trading Corporation American Oak Preserving Company, Inc. Branch-Smith Publishing Co. Cuthbert Greenhouses Kurt Weiss Florist, Inc. Bell Nursery Billy Heroman’s Burnaby Lake Greenhouses Ltd. Irene Hayes Wadley & Smythe LeMoult, Inc. Post Gardens, Inc. Jack Redditt Sakata Seed America, Inc. J. M. McConkey & Company, Inc. San Diego County Flower & Plant Association J. P. Freund, Inc. Jacobson Floral Supply, Inc. San Diego International Floral Trade Center John Dramm Sales Shinoda Floral, Inc. K.W. Zellers & Sons Sieck - Wright Floral Products, Inc. American Floral Endowment • 2014 Friends of the Endowment Sluder Floral Co. Bel-R Greenhouse, Inc. Esprit Miami, Inc. Sonny’s Texas Posies Company Beroske Farms & Greenhouses, Inc. Euser’s Greenhouses, Inc. Southern California Floral Association Andy Blodgett Southern California Flower Growers, Inc. Bodger Seeds, Ltd. Larry Teitel Tennessee Florist Supply, Inc. The Queens Flowers Corporation The YardenCare Company Twin City Florist Supply, Inc. Twyford Plant Laboratories, Inc. U.S. Floral Corporation Wadsworth Control Systems, Inc. Blumex USA, Inc. Ferris Brothers, Inc. FloraCraft Corporation Oregon Roses Inc. Ray Kitayama Panzer Nursery, Inc. Paul Krone Fellowship Fund Kuhn Acquistion, LLC d/b/a Kuhn Flowers, Inc. Pacific Floral Exchange, Inc. Parks Horticulture, Walt Disney World S. Pennock Jr. Boesen the Florist Florists’ Mutual Insurance Co.-Officers Bogie Lake Greenhouse, Inc. Florists’ Review Enterprises, Inc. Bouldin & Lawson Foco, Inc. Frederick Brown Four Star Greenhouse California Assn. of Flower Grower & Shippers From You Flowers, LLC California Cut Flower Commission FTD District 15-A - Seattle Living Plant Growers Association FTD District 2-A&B, Nielsens’ Flw. Inc. Longfellow Greenhouse Platz Flowers & Supply, Inc. Longview Fibre Co. Possum Run Greenhouses, Inc. California Flower Shippers Calvert Wholesale Florists, Inc. Elaine Carbone Jerome Wagner Carolina Nurseries Milton M Weiss Carson & Gebel Ribbon Co. Welby Gardens Company, Inc. Catoctin Mountain Growers William Willbrandt Celebrity, Inc. Protectors Club $5,000 - $9,999 Fairview Greenhouse, Inc. T. James Kavanagh Foundation Cherry Creek Systems, Inc. Chicago Florist Supply Company A-Roo Company Conner Park Florist, Inc. AA Importing, Inc. Conroy’s, Inc. Accent Decor Continental Floral Greens Agriflora Group Continental Flowers, Inc. Aldershot of New Mexico, Inc. Craig Bachman Imports Sten Crissey FTD District 14 G G. A. Berlin, Inc. Lakewood Greenhouses, Inc. Landmark Plastic Corp. Lansing Florists Exchange Lederer Greenhouses, Inc. Victor Levy Penny’s Flowers Peoria Gardens, Inc. Perishables Research Organization Peterson Brothers Ronald and Barbara Pierre Plainview Growers Plant Marvel Laboratories G. R. Kirk Company Lynchburg Wholesale Floral Corp. George W Radebaugh & Sons Maday’s Wholesale Greenhouses, Inc. Glad-A-Way Gardens Master Tag Rhyne Floral Supply Manufacturing Golden State Bulb Growers McIntire Florist Riverdale Farms, Inc. Grande Greenhouse, Inc. Mears Floral Products, Inc. Green Leaf Enterprises, Inc. Micandy Garden Greenhouse Robert Mann Packaging, Inc. Greight Marketing Concepts Cloy Miller Groen Rose Company, Inc. Marvin Miller, Ph.D. Growers Wholesale Florist Mount Clemens Rose Gardens Growing Systems, Inc. Grupo Visaflor H.J. Benken Florist & Greenhouses, Inc. Multiflora / Vistaflora Corporation Mutual Cut Flower, Ltd. Premium Flowers Corp. Pyramid Flowers, Inc. Robert Saunders & Company Roman J. Claprood of Florida Ronald Jones Ferneries Royer’s Flower Shop San Diego Flowers by Coley San Francisco Flower Mart Kathleen Curtice Henry J. Seagroatt Company, Inc. N.C Bulb Growers Association D.S. Cole Growers Donald Hook Nature’s Flowers Shady Hill Gardens D’Arcy Masius Benton & Bowles, Inc. Hudson and Associates, Inc. Albert Neill Harry Sharp Nelson & Holmberg South Central Growers, Inc. Daehnfeldt, Inc. James and Iva T. Irwin Newton Greenhouse, Inc. Sparks Florist, Inc. Delbert Smith, Inc. Iwasaki Bros., Inc. Nordlie, Inc. Amlings Flowerland Dominion Growers, Inc. Amlings of California, Inc. Duamex L.L.C. J.B. Parks Wholesale Florist, Inc. Norfolk Wholesale Floral Corp. Spectrum Investment Company Amy’s Orchids Dunlap, Codding & Rogers P.C. J.R. Johnson Supply, Inc. Bob Norton Summit Plastics Company Karl Jens Novartis Seed Company Eason Horticultural Resources, Inc. Jim Akin, Inc. Nyren Brothers of Connecticut Suncoast Greenhouses, Inc. Elmhurst Flower Growers, Inc. Jones the Florist, Inc. Aldik Artificial Flower Co. American Carnation Society American Clay Works & Supply Co. American Foam Technologies, Inc. B & L Greenhouse LLC Badger Wholesale Florists, Inc. Richard Barrett Bartz-Viviano Flowers Battlefield Farms Behnke Nurseries Company American Floral Endowment • 2014 Elmira Floral Products, Inc. Elzinga & Hoeksema Greenhouse Esbenshades’ Greenhouses Robert Johnson K Drive Greenhouse Company Kalamazoo Valley Plant Growers Co-op Karthauser & Sons, Inc. Seagroatt Riccardi, Ltd. Stimming Flowers James Sykora Oglesby Plant Laboratories, Inc. The Claprood Companies Ohlman Farm & Greenhouse The Hiawatha Corp. Olson’s Greenhouses, Inc. Oregon Flowers, Inc. The Elite Flower Company Timbuk Farms, Inc. Delores Todd 19 Friends of the Endowment Protectors Club $5,000 - $9,999 continued Toni’s Flowers & Gifts Hero Tsukushi Tulsa Greenhouse, Inc. U.S. Flowers Uniflora Overseas Florida, Inc. United Floral Exchange, Inc. US Flowers, Inc. USA Floral Products Valent U.S.A. Corporation Valley View Farms Jack & Carolynn Van Namen John Van Wingerden Van Wingerden Greenhouse Company Veldkamp’s Flowers & Gifts, Inc. Vosters Nurseries, Inc. W.A. Zappettini Group, Inc. Wagner Greenhouses, Inc. Charles and April Walton WeHoP Wenke Greenhouses Otto Wentland Al’s Garden Center Colonial Village Flowers Flowerbuyer.Com Hortus Group Allied Florists Assn. of Baltimore Continental Farms LLC Flowers by Dick & Son, Inc. Huddart Floral Corso’s Flower & Garden Center Flowers by George, Inc. IF Supply Company, Inc. Frank Adams Wholesale Florist Inglis Florists Allied Florists Assn. Of Illinois Ameri-Cal Floral Crofton Grower Services, Ltd. American Floral Art School D & R Plants American Nurseryman Franklin China Co., Inc. Inland Wholesale Flowers, Inc. Dakota Plastics Company Franklin County Floral Services International Floral Distributors Amling Brothers / Newport Wholesale Floral, Inc. Darby Greenhouses & Farms, Inc. Fred C. Gloeckner & Company, Inc. J.P. Bartlett Co. Inc. Andy Mast Greenhouses, Inc. David L Jones Wholesale, Ltd. Frey’s Greenhouse J.R. Johnson Supply Company Aquatrols Corp Day One Fresh, LLC FTD District 3-G Jacques Flower Shop, Inc. Ball Tagawa Growers Jack de Vroomen FTD District 9-D Jiffy / Preforma Barco Sons, Inc. DeLoache, Inc. FTD District 10-A Jim Durio Florist, Inc. BASF DeSantis Florist FTD District 15-I Joe Koida Florist Baucom’s Nursery Company Dickerson’s Greenhouse G & E Greenhouses, Inc. Johnston Investments Joseph H. Hill Company Bayport Flower Houses, Inc. Didier Greenhouses, Inc. Gassafy Wholesale Florist, Inc. Do Right Plant Growers Jim and Donna Gaunt Keeline-Wilcox Nurseries, Inc. Dole Fresh Flowers General Reinsurance Keller Pottery Co. John Dole, Ph.D. Geo. W. Radebaugh & Sons Ken’s Greenhouses, Inc. Dreisbach Wholesale Florist George Thomas Floral Kendal Floral Supply Egan’s Gardens, Inc. Giftwares Company, Inc. Kiyota Greenhouses Carl Gortzig Klooster Greenhouse, Inc. Greenhouse & Truck Gardener Klupengers Nursery, LLC Griffin Greenhouse and Nursery Supplies Koehler & Dramm, Inc. Bedding Plants International Benson’s Farm Berens Flower Gardens Berthold-Grigsby of Kentucky, Inc. Bob’s Market & Greenhouses Bonnett Wholesale Florist, Inc. Eighteen Karat International Product Sourcing, Inc. Elaine’s Flower Shoppe Elliott & Williams Roses Western Michigan Greenhouse Association Brehob Nursery, Inc. Jim And Ellen Ellison Bright’s Florist Supply, Inc. Elzerman’s Greenhouse Westview Greenhouses Broussard La Foliage Greenhouse Engwall Florist & Greenhouses, Inc. William F. Kasting Company, Inc. Buchbinder Erie Cut Flower & Supply Co., Inc. World Commerce Online Burdette Coward & Company, Inc. Olin Wetzel G. Ramsey Yoder Georgia Yoder Renato Zappettini Zeidler Floral Company, Inc. Zieger & Sons, Inc. Guardians Club $2,500 - $4,999 A Gude Sons Company A. B. Price, Inc. A.D. Mohr Greenhouses, Inc. Acme Engineering & Manufacturing Corp. Buckingham Florist, Inc. Falcon Farms Flint Florist Exchange Gunther’s Greenhouse H.L. Stansell Trucking Company Halifax Floral Company Hans Rosacker Stems and Vines James W. Kussow L. Ginsberg, Inc. Lakeland Florist Supply, Inc. Langohr’s Flowerland Dwight Larimer Philip Lavalle Hardin’s Wholesale Florist, Inc. Lee Wholesale Floral Leider’s Garden Greenery California Florida Plant Company Floral Finance Business Services Hawaiian Heart, Inc. Lemac Nurseries Callaham Wholesale Florists, Inc. Floral Greens International Heap Greenhouses, Inc. Norma Lineberger Heeney Company, Inc. Lion Ribbon Co. Heinz Bros. Greenhouses Lomey Manufacturing Corp. Canton Wholesale Floral, Inc. Cavicchio Greenhouse Floral Resources / Hawaii, Inc. Floranova Center Greenhouse, Inc. Florascope Communications CF Greenhouses Florence Zuegel Chicago Flower Exchange, Inc. Florensis Deutschland GmbH Roman Claprood Florimex,Inc. New York Claymore C. Sieck, Inc. Florist Magazine CCluband Floral Flower Mart, Inc. Flower Transfer 20 Grolink, Inc. Knox Nursery, Inc. Henry C Alders Wholesale Florist, Inc. Louisiana Wholesale Florist Henry F. Michell Company Lovell Farms, Inc. Herman J. Heyl Florist, Inc. Ludvig Svensson, Inc. Hill’s Imports Ludy Greenhouse Mfg. Corp. Holland America Bulb Farm, Inc. Lynn Lary McLean, LLC Holland Flower Express M. J. Malloy Company Hood’s Gardens, Inc. Malborg’s Greenhouse Howard Hook Master Flowers, Inc. American Floral Endowment • 2014 Friends of the Endowment Tennessee Wholesale Florists, Inc. Vanguards Club $1,000 - $2,499 The Garden Factory, Inc. The Green Thumb, Inc. A to Z Wholesale Floral Supply Robert J. Bennett Wholesale Florist, Inc. The Haeger Foundation A. Caggiano, Inc. Ballard Blossom, Inc. The Ivy Basket Florist A. Cavallaro & Son, Inc. Bark & Garden Center Roman J. Claprood of West Virginia The Minneapolis Foundation A. Dykstra Florist Steven and Sarah Bartfield Ron Clesen’s Ornamental Plants, Inc. The Smith Floral Company A. G. Beiser Wholesale Floral Co. Barton’s Greenhouse & Nursery Ross Marketing Co. Thompson Rose Sales, Inc. A. Nagamine Nursery, Inc. Miller’s Wholesale Florist, Inc. Tipton & Hurst, Inc. Action International Bay State Farm Direct Flowers Milton Adler Company Tom Johnson Investment Management Adelaide’s Flowers & Gifts Beall’s Roses Ruth Messmer-Florist, Inc. Ades and Gish Nurseries Beaverton Florists S & S Wholesale Florist Turkey Creek Farms, Inc. Agrexco (USA) Ltd. S Austin S. Edgar Floral, Inc. Ah Sam Floral Company Bel-Air Flower Growers & Shippers, Inc. Saito Nurseries, Inc. Ulery Greenhouse Company San Francisco Flower Growers Association Underhill Ferneries Uniflor Betty Sapp Union Bank of California Satake Nursery, Inc. United Flowers by Wire Canada McConkey Company Barbara Puppel MEI Reed’s Flowers Richard T. Meister Regional Farms, Inc. Meldrum Manufacturing & Engineering Riverview Flower Farm, Inc. Memorial Florist and Greenhouse Michigan Floral Association Michigan Peat Grace Moore Moore Greens, Inc. Mountain View Greenhouse Nanz & Kraft Florist Terril and Cathy Nell New Century Transportation Ninomiya Nursery Company Rough Brothers, Inc. Schaaf’s, Inc. Schmidt Bros, Inc. Norfolk Florist Schmidt’s Flowers North Central Florists Assn. Schroeder’s Flowers, Inc. Northwest Wholesale Florist, Inc. Schwartz’s Greenhouse, Inc. NPI Scott’s Gladiolas Farms, Inc. OHP, Inc. Shoch’s Wholesale Florist Pagter Innovations, Inc. Leona Short Pan American Seed Company Sieck Floral Products, Inc. Airborne Express Glenna Benton Al-Par Peat Co. Berkley Florist Supply Company, Inc. Albert J Lauer, Inc. All Seasons Flowers LLC Valley Floral Company, Inc. Allcities Allstates FlowersBy-Phone Alpine Floral, Inc. Amato’s Wholesale Florist John Van Hanford Jr. America’s Florist Vaughan, Inc. American Horticultural Society Victor the Florist, Inc. John Balistreri Bennett’s Greenhouses, Inc. Allburn Florists Van Dyk Brothers Wholesale Florists Baldwin Wholesale Florist, Inc. Ahern’s, Inc. Vacuum Orna-Metal, Inc. Van Bloem, Inc. Bailey Nurseries, Inc. Berns Greenhouse & Garden Center, Inc. Berry Hill Farms, Inc. Newt Beugen Biaggi’s Evergreen Company Bill Moore & Company, Inc. Bill’s Montclaire Floral Billings Floral W. H. Milikowski, Inc. Americana Floral Distributor, Inc. Blackwell Nurseries, Inc. Alice Walker Americas Flower Dist., Inc. Paradise Candles, Inc. Sieck Wholesale Florist Of New York Virginia Walter Bloom-Rite Flowers, Inc. Amling Brothers Pell Greenhouses Sieck Wholesale Florist, Inc. Wallitsch Nursery, Inc. Anchor Hocking Blue Pacific Wholesale Florist Samuel Pennock III Silver Lerner Schwartz & Fertel Waterdale, Inc. Anchor Wholesale Flowers, Inc. Blue Sky Flower Farms, Inc. Slingerland’s, Inc. Weidner’s Gardens, Inc. WF&FSA Annandale Florist, Inc. Bo-Ty Florist, Inc. Whitmire Micro-Gen Research Apex-Neidinger, Inc. Bonnie Brae Flowers Sam Applebaum Wilhide’s Flowers, Inc. Bordine Nursery, Ltd. WoJo’s Greenhouses Appleway Florist & Greenhouse Bostdorff Greenhouse Acres Speight Associates Ltd. Woodburn Nursery & Azaleas, Inc. Argus Controls Systems, Ltd. Boulevard Florist Wholesale Market Sen Speroff Woodinville Garden Club Aromas Nursery, Inc. Boven’s Quality Plants Plants, Inc. Stadium Flowers, Inc. World Flowers, Inc. Monica Bramblett Pleasant Valley Flowers, Inc. Sunnyvale Plants X.S. Smith, Inc. Assoc Florida Gladiolus Growers, Inc. Swiss Army Brands, Ltd. XL Group, Inc. Pletschers Greenhouse, Inc. Tayama Wholesale Florists York Flowers, Inc. Temkin International Z. D. Blackistone/Trust Tennessee Florist Supply, Inc. Zywicki’s Greenhouse Pennsylvania Florist Assn. Research & Ed Fund Peoples Florist Sole Farms Perkins Flowers, Inc. Southern Retail Florist Assn., Inc. S. Peterson Phoebe Floral Shop Pikes Peak Greenhouse Plant Island Greenhouses, Inc. Powell Plant Farms, Inc. Proven Winners North America LLC American Floral Endowment • 2014 Southern Steel & Wire, Inc. Speedling, Inc. Atlantic Nurseries, Inc. Avenue J Florist B & B Greenhouses Blanton’s Flowers, Inc. Bluebird Nursery, Inc. Briarwood Florist Broadway Florist Brower Greenhouses B & C Greenhouses Brown Wholesale Floral Company B & H Flowers, Inc. Bruce Wheeler Marketing 21 Friends of the Endowment Vanguards Club $1,000 - $2,499 Coy Kendall Flowers, Inc. Thomas Dudley Flora-Dec Sales, Inc. FTD District 7 I Crestline Flower Shop Durban’s Greenhouses, Inc. Flora-Trop FTD District 7-D continued Crowley Brothers, Inc. Earthco, Inc. Florabundance, Inc. FTD District 8-K Buffalo Import Company Crown Floral Shop Crown Research & Chemical East Coast Bulb Company, Inc. Floral & Hardy dba The Farm Bridge, Inc. G. C. Chastain Co., Inc. Bundi Gardens, Inc Floral Acres, Inc. Curtis Richardson, Inc. Eastern Floral and Gift Shop G. S. Grimes Seeds Cut Flower Exchange of Pennsylvania Echter’s Greenhouses, Inc. Floral Ave. Greenhouse Company Ed Lenz Enterprises, Inc. Floral Supply Syndicate D & L Grower Supplies, Inc. Ed Pawlak & Sons Florist, Inc. Floral Works, Inc. Edgewood Greenhouses Floralware Display Products, Inc. Buning The Florist Butterfly Garden-Lynn Ann Flowers & Gifts BVM Florist C. J. Baker Wholesale Florists, Inc. California Cut Flower Commission California Flower Farms, Inc. California Protea Management California State Floral Association Christopher and Diane Calkins Dahlstrom & Watt Bulb Farms, Inc. Daisy Hill Greenhouses, Inc. Edward’s Florist Supply, Inc. Daisy’s Market Place Edwards Florist, Inc. Dan & Jerry’s Greenhouse Edwards Greenhouse, Inc. Dandelions Flowers & Gifts LLC Eldorado Trading Corp. Danziger Flower Farm Ellis Floral Company, Inc. Davidson-Uphoff, Inc. Elliott Rose Company Elsberry Greenhouse, Inc. Campbell Road Nursery, Inc. Gus De Hertogh, Ph.D. Dean’s Designs, Inc. Emil Yedowitz Sons, Inc. Greenhouses Carey’s Flowers, Inc. Dean’s Greenhouse Emma’s Flowers & Gifts Carithers Flower Shop / Flower Holdings LLC Delaware County Wholesale Florist Endres Floral Company Carlton Rose Nurseries deMonye Greenhouses Cathy Cowgill Flowers, Inc. Deneweth’s Greenhouses & Strawberries Ensign Wholesale Florist, Inc. Cedar Rapids Greenhouses Central Iowa Wholesale Floral, Inc. Bradley Deprez Charles Barr Company Diane Deprez-Harmon Charlotte Florist Supply Company, Inc. Design of the Times Chipola Nurseries, Inc. Robert Deprez Designer Dispatch Engledow Group Eric Johnson, Inc. Ernst Benary of America, Inc. Express Seed Company Clyde Smith & Sons Dick & Don’s Greenhouse, Inc. Extra Touch - Virginia District 6 H&I Collins Flowers, Inc. Dick Adgate Florist F. Clesen & Sons, Inc. Colony Florist Dick Miller Florist Fenton Art Glass Co. Colorado Nursery & Greenhouse Association Diefenbacher Greenhouses Clearview Horticultural Products Gardensville Greenhouses GEMS Group, Inc. Geneva Flower Farm George Didden Greenhouses Florimax, Inc. Flower Cart Flower Farm, Inc. Flower Pak, Inc. Flower Promotion Organization Flower Shop Network, Inc. Flowers By Esther Flowers by Ramon Flowers by Sandy, Inc. Flowers by Tommy Luke Flowers First, Inc. Flowers International, Inc. Flowers, Inc. Wholesale Four Seasons Greenhouse & Nursery Everflora, Inc. Garden City Floral Florida State Florists’ Assn. Eufloria Flowers Dey Bros. Greenhouses, Inc. Galleria Farms, LLC Geo E. Fern Company Focus Greenhouse Management, Inc. Everflora Chicago, Inc. G.M. Floral Company Florida Fern Growers Assn. Erwin Mojonnier Enterprises DeVor Nurseries, Inc. City Scents, Ltd. Floralies Marketing, Inc. G. R. Brown Company, Inc. George’s Florist Georgia State Floral Dist. Gerald Stevens Germantown Greenhouses, Inc. Ghilarducci’s Florists, Inc. Barbara Gilbert Gilbertie’s Herb Gardens Gish’s Pacific Flowers, Inc. Golden Field Greenhouse Golden West Greenhouse Joan Gordon Gordon’s Greenhouse, Inc. of Bear Valley Graf Growers Robert Graham Gramercy Park Florist Foxpoint Plant Growers Grassmid Greenhouse Frampton’s Greenhouses Great Lakes Greenhouse Fred C. Gloeckner & Company, Inc. Green Circle Growers, Inc. Fred C. Gloeckner & Company, Inc. Green Mountain Florist Supply, Inc. Green Thumb Floral Field of Flowers Frank and Bess Fredenhagen Greenhouse Grower Magazine Dill’s Greenhouse Figone Nursery Frederickson Greenhouse Dix Greenhouse, Inc. Fiksdal’s Flowers Frericks Gardens Greenstone Farm Credit Services Dixie Green, Inc. Fine Farms Freytag’s Northwest Florist Greenstreet Growers, Inc. Doherty Flowers Fischer and Page, Ltd. Friesell Ranches Greenwood Greenhouses Computer Solutions, Inc. Dole Fresh Flower Fisher Florist, Inc. FTD District 1 L Greenwood Nursery Conklyn’s, Inc. Don Hahlbeck Greenhouse FTD District 1-G&H Gregoire’s Flowers Cottage Gardens Nursery, Inc. Donna’s Designs, Inc. Flambeau Products Corporation FTD District 5-A&B Drew Gruenburg Dos Pueblos Orchid Company Fleming Wholesale, Inc. FTD District 5-C Gulley Greenhouse Flora Fresh International Flora Fresh, Inc. FTD District 6-E JoLynn Gustin Hulda Dramm FTD District 6-F&G H. Nakano & Sons Colorado Springs Wholesale Florist, Inc. Columbia Greenhouse Co., Inc. Country Florist of Waldorf, Inc. 22 American Floral Endowment • 2014 Friends of the Endowment H.M. Buckley & Sons, Inc. Illinois Bronze Paint Co. Kono & Sons, Inc. Matzke Florists Obra Verde Growers H.R. Mueller Florist Ironwood Evergreens, Inc. Oelschig Nursery, Inc. Alice and Jim Ito Krismer’s Northgate Greenhouses Mazzoni Farms, Inc. Halls Flower Shop Hamilton Farms Ivex Floral & Nursery McArdle Florist & Garden Center Oelschig’s Wholesale Nursery Handy Floral Products J & L Plants, Inc. OHP Hanford’s, Inc. Wholesale J-M Trading Corporation McCallum Wholesale Floral Service Wilja Happé J. H. Thompson, Inc. McHutchison Horticultural Distributors Harris’ Farms J. Mollema & Son, Inc. Oklahoma State Florist’s Assn. Harrison Wholesale Floral, Inc. J. W. Dudley Sons Company Harry H. Fukutome Nursery, Inc. Harry Miller Flowers Hawkins Greenhouses Hayman & Lindenberg, Inc. Hehn’s Greenhouses, Inc Henry J Kaufman & Assoc., Inc. Henry Molded Products, Inc. Hermes Floral Company, Inc. Heyl Roses, Inc. Hicks Nurseries, Inc. Jim Hill Hills Floral Group Oklahoma Flower Market Judy Mears Jackson Florist, Inc. Measured Marketing Jacksonville Wholesale Floral Company Diane Lagerstedt Meskers’ Lala Imports, Inc. Alice Metcalf Orie VanWingerden & Sons Greenhouses Lamborn Floral Company Michell’s Stephen Otte Lanman Flower Shop, Inc. Michigan Peat Otto Keil Florist Roy & Darlyne Larson Mid Island Floral Supply, Ltd. Pacific Coast Evergreens James Saunoris & Sons, Inc. Hausermann Orchids Kwantlen University College La Salle Wholesale Florist, Inc. Harts Nursery of Jefferson, Inc. Hauge’s Flower Store, Inc. Frank Kuwahara McNamara - Broadripple Florist Jacobsens Flowers Hastings, Inc. Kunz Floral La Crosse Floral Company, Inc. Hartman’s Towne & Country Greenhouse, Inc. Harvey O Preuss Florists Kruse Grimm Florist, Inc. Jade Systems Javo USA, Inc. Jeff Creque Farms, Inc. Jessup Transportation, Inc. Latif Farms M. James Leider Len Busch Roses, Inc. Middle Atlantic Florists Assn. Leo Berbee Bulb Company Midwest Horticulture Supply Company Liberty Blooms Milmont Greenhouses, Inc. John Liesveld Lievens Bros. Farm, Inc. Minneapolis Floral Company Linder’s Greenhouse, Inc. Minshall The Florist, Inc. Lindskoog Florist Moehring-Woods Flowers Lisa Anne American Foliage Company/The Allensworth Group Moeller Greenhouse Lloyds Wholesale Florist Monterey Flowers, Inc. Johnston The Florist Logigs/Hove Jones Wholesale Florist, Inc. Longwood Gardens Morgan’s Nursery & Plant Farm Lopshire Flowers, Inc. Jonker’s Garden Louis B Glick & Son, Inc. Jost Greenhouses Loyson’s Greenhouse Laura Kantakis Lucas Greenhouses Karen’s Floral Expressions Lucie Sable Imports, Ltd. Kessler & Associates Lynde Greenhouse & Nursery, Inc. Jetram Sales, Inc. Jiffy Products of America Joe’s Market Basket LLC John Gernaat & Son, Inc. John S. Swift Charitable Trust John Schuring, Jr., Company John VanEerden Greenhouses Johnston & McCallum, Inc. Moncrief’s Wholesale Greenhouses, Inc. Mountain State Greenhouse Oku, Inc. Oliver Flower Shop & Greenhouses Orchid Isle Nursery Pacific Flower Shippers, Inc. Pacific Plant Farm, Inc. Palisade Greenhouse, Inc. Palm Ranch Panacea Products Corporation Parmenter & Blooms Florist Michael Parrella, Ph.D. Passion Growers LLC Paul Meconi Wholesale Florist Paul Meconi, Inc. Paul Minor, Inc. Pechiney Plastics Packaging Penn Hill Farm Muennich Sales, Inc. Penn State Seed Company Napco Marketing Corp. Peter’s Flowers Navlet’s Flowers & Gift Phil Gernaat & Sons, Inc. Neitzert’s Greenhouse & Florist Plant Products Company, Ltd. Netcong Village Florist Plantland Garden Center Nettie’s Flower Garden, Inc. Plaza Flowers Nickeson Greenhouses Gustav Poesch Machiela Farms Norben Import Corp. Klenke Floral Main Wholesale Florist Marshall St. Greenhouses Hub Floral Corp. The Robert J.M. Knash Estate Norl Schut Greenhouses, Inc. Poinsettia Pete’s Exotici, Inc. Mary Jane Flst/Gift Shop Hummert International Knaup Floral Inc. O.A. Matkin Hungerford Farms Mark Knox IBC, Inc. Koetsier Greenhouse Mattern Wholesale Florist, Inc. IBG International Konjoian’s Floriculture Education Service Hilltop Gardens Hines Horticulture, Inc. Hirt’s Wholesale Company Nancy Holden Holex Flower B.V. Holtkamp Greenhouses, Inc. Hoogasian Flowers, Inc. Hoover Fisher Florist Horticulturist Hrnak’s Flowerland, Inc. American Floral Endowment • 2014 Keystone Ribbon & Floral Supply Co. Kiko’s Flower & Gifts King Wholesale Flowers Kitty’s Flowers Lynn Doyle Flowers, Inc. M & M Wholesale Florist, Inc. Mattoon Flower Shop & Ghses. Poulsen Greenhouses, Inc. Nouvette Trading Ltd. Prairie Flowers & Gifts Novacek Greenhouses Pressell’s Florist & Greenhouses Nuckton Company Oak Grove Fernery Oakland Nursery Preston Altman Etal Priva Computers, Inc. Ann O’Bleness 23 Friends of the Endowment Vanguards Club $1,000 - $2,499 Roman J. Claprood of Clarksburg continued Roman J. Claprood of Lima Springfield Florists’ Supply, Inc. Produce Marketing Association George Ross Royal and Charlene Heins Progressive Growers Ruhlig’s Farms Prolific Plants, Inc. S.F. Brannan St. Wholesale PVP Industries, Inc. Safeguard Quality Gladiolus Gardens, Inc. Sakata Seed America, Inc. Quality Wholesale Florist, Inc. Quinlan-Wasserman Wholesale Florist, Inc. R. David Adams Flowers Radford City Florist, Inc. Rainbow Farm and Greenhouse Sam Bridge Nursery’N Greenhouses San Diego Florist Supply Inc. San Lorenzo of Texas Satow Growers, Inc. Sauisa S.A. Schaap’s Greenhouse The Grower Talks Advertisers Waukesha Floral & Greenhouse The Growing Place Estate of Doris N. Weberg St. Cloud Floral, Inc. Thies Farm & Greenhouses St. Rose Nursery Thorsen’s Greenhouse Wedowee Wholesale Florist, Inc. Stan Cassel Greenhouses, Inc. Toledo Area Flower & Vegetable Growers Association Weesies Brothers Farms, Inc. Thomas Weiler Tom’s Greenhouses, Inc. Welch Wholesale Florist, Inc. Sportel Greenhouse Star Lake Greenhouse Starbright Floral Design Stemson’s Stimming Flowers of California Stokes Seeds Stonequarry Greenhouses, Inc. Tommy’s Wholesale Florist, Inc. Tremont Floral Supplies, Inc. Tri-Mar, Inc. Tropical Foliage Plants, Inc. Stringer Wholesale Florist, Inc. Trudy’s Flowers Strong Lite Products Tuinstra Greenhouse, LLC Stutzman Greenhouses Twin Lake Greenhouse, LLC Ulery Greenhouse Company Trueleaf Technologies Rainbow Florist Scherer’s Plant Farm Rancho Tissue Technologies, Inc. Lin Schmale-Tate Schmidlin Produce, Inc. Styer’s Hort. Consulting, Inc. Raney’s Plants Israel Schneider Suk Farms & Greenhouses Uncle John’s Plant Farm Cindy Rapley Schneider’s Florist Steve Summers Raymond A Fleck, Inc. Schundler Company Sun Gro Horticulture, Inc. Union County Florist Supplies, Inc. Reinecker Nursery Robert Schurke Reliable Glassware & Pottery Co., Inc. Scott’s House Of Flowers Sunderman Manufacturing Company Select Ribbons, Inc. Sunflowers Florist Selecta Farms, Inc. Sunwest Wholesale Floral, Inc. Relles Florist Riverside Wholesale Florist Robert Fine Associates Robert L. Orth, Inc. Robertson Of Chestnut Hill Florist Rocket Farms, Inc. Rod McLellan Company Roman J. Claprood of Alabama Semrau Greenhouses, Inc. Shannon’s Flowers & Gifts Delois Shelton Shemin Nurseries Shemin Nurseries, Inc. Shenandoah Floral Mfg. Co., Inc. Susan’s Florist Sweetwater Tropicals Swift Greenhouses, Inc Fred and Martha Swindle Syracuse Pottery, Inc. United Flower Growers Co-Op. United Wholesale Florists of California University of Alaska Utah Roses, Inc. Value Network Service Jim and Cyndy Van Namen Van Wingerden Greenhouses Vanni Nursery, Inc. Sheppard West, Inc T L C Polyform, Inc. Sheridan Nurseries T. Larry Jones, Inc. Laura Shinall Talmage Farm Vickery Wholesale Greenhouse Shinoda Design Center, Inc. Bill Taylor Vinson & Fortiner Taylor’s Flower Shop & Greenhouse, Inc. Vis Seed Company Ken Short Shreveport Flower Mart, Inc. Terra Nigra, Inc. Sid’s Greenhouse & Florist Texas State Florists’ Assn. Simon Hoekstra & Son, Inc. The Conard-Pyle Company Skinner Advertising Specialties, Inc. The Country Greenery Harry and Katherine Smith Texas A&M The Flower Basket, Ltd. Smith Gardens, Inc. The Flower Company International Smith, Brock & Weber LLC The Greenery Sol Spitz Co., Inc. 24 Superior Florals, Inc. United Floral Supply, Inc. Vestal Woda Farms Viviano Flower Shop Vogt’s Flowers, Inc. Vogue Flowers & Gifts, Ltd. Tyrus C. Voigt Wells Fargo Bank Carlsbad RCBO West Hills Greenhouses, Inc. West Side Greenhouses Westerlay Roses Weston Trucking Co. Weyerhauser Tissue Culture Center Whistle Stop Florist Wholesale Flower Market, Inc. Virginia Wienhoeber Wild Flowers Quality Wholesale J. Wilcox Willard DeHaan & Son Greenhouses William F. Puckett, Inc. William Pinchbeck, Inc. Willow Run Farms Wilson Farm, Inc. Windler Wholesale Floral Company Windmill Nursery Witmers’ Greenhouses, Inc. Wolfe Wholesale Florist, Inc. Wooden Shoe Greenhouses, Inc. Everett Wright X.S. Smith, Inc. XYZ Imports, Inc. Yoshitomi Brothers Zipperer Farms, Inc. W. W. McAllister Company Wagenmaker Farms, Inc. Waldo & Associates Walter R. Knoll Florist P. Washburn Waterloo Gardens, Inc. American Floral Endowment • 2014 Secure the Future of Your Industry Through Funding industry solutions for retailers, wholesalers, growers, allied organizations, academia and the general public. 1/2 horizontal Ad: 7 x 4.675 inches Since 1961, AFE has funded more than $15 million in research, scholarships, internships and grants. AFE Research Helps: n Increase vase life n Garner customers & increase sales n Improve floral packaging & shipping n Combat pest & diseases AFE Scholarships Provide: n Support the floriculture industry by donating at www.endowment.org/donate. n n www.endowment.org (703) 838-5211 [email protected] Hands-on training for future industry leaders Opportunities for students to learn the trade from professionals Skilled students for the workforce Through the American Floral Endowment, you are investing in the future of your industry – likewise, you are investing in your own future. Your participation in the Endowment Dinner, your annual pledge and other support are greatly appreciated. On behalf of the Endowment and the floral industry, our special thanks. American Floral Endowment 1601 Duke Street, Alexandria, VA 22314 (703) 838-5211 • Fax (703) 838-5212 [email protected] • www.endowment.org 4
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