Los Angeles Sports Council

Los Angeles Sports Council
2008 – 2009 Community Report
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The Los Angeles Sports Council is a private, nonprofit organization
which encourages economic and community development through
the promotion of spectator sports programs in the Los Angeles
and Orange County area, including support of our local teams and
the attraction of events to the area. On behalf of the community,
the Sports Council bids against other cities for the right to host
major sporting events, often staging or helping to stage events
after successful bids. The Sports Council's efforts represent more
than $1 billion in overall economic impact for the region and
range from NCAA Championships to the Super Bowl and from U.S.
Olympic Trials to the World Cup.
Los Angeles
Sports Council
Community
Report
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Dear Friends:
The Los Angeles Sports Council is one of the most successful bodies of its kind in the United
States. Thanks to our partnership with the Southern California sports and business communities,
we have been able to realize the goals of creating economic impact through sports and
utilizing private resources for the benefit of the community at large. Those achievements are
highlighted in this report.
Beyond the tremendous economic impact of major sporting events, an even more important
benefit of sports is the sense of community identity it provides. In Southern California,
a sense of community can be hard to come by. Los Angeles area residents don't share a
common urban environment. Some of us live near the beach, some in the mountains and
some in the desert. Los Angeles County alone contains 88 incorporated cities – in addition
to Los Angeles itself.
Sports cuts through this geographic clutter and provides a regional sense of community.
When we host a major event or when one of our teams is competing for a championship, we
feel a sense of pride, participation and shared experience with our neighbors that otherwise
rarely occurs in Southern California. In a significant way, such events help us become a closer
and a better community.
Perhaps this is why no community in the world can match the Greater Los Angeles area for
the breadth and depth of its rich sports heritage, one that includes two Olympic Games,
both the men's and women's FIFA World Cups, seven Super Bowls and countless other
championship-caliber events in virtually every sport.
The Sports Council is proud to have played a part in most of the major special events of the
past 17 years, a tradition that we intend to continue for many more.
Sincerely yours,
Alan I. Rothenberg
Chairman
Los Angeles
Sports Council
Community
Report
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The Origin of the L.A. Sports Council
In 1984, Los Angeles staged the most successful
Olympics in history. That success, it was assumed,
would certainly place Southern California among
the most desirable destinations for staging
elite sporting events in the future. Yet in the
months following the Games, the Southland was
consistently overlooked as a potential site for
hosting world-class events.
The primary reason was that no single entity existed
to bid for events on behalf of the community.
Often, various area facilities would find themselves
bidding against each other, making it difficult for
the region to present a sense of unity.
In 1986, David Simon, then senior vice president of
the Los Angeles Area Chamber of Commerce and a
former L.A. Olympic Organizing Committee official,
developed the concept of a volunteer sports and
business committee for the purpose of bringing
special events to the area. Prominent L.A. attorney
John C. Argue, who had previously led the city’s
Olympic bid, chaired the group.
The Sports Council is headquartered inside the landmark Chamber of
Commerce building in downtown Los Angeles.
Soon thereafter, the committee – in conjunction with the City of Los Angeles – bid successfully for the 1991
U.S. Olympic Festival. After that, people locally took notice.
Coincidentally, that same year the NFL was receiving bids for the 1991 Super Bowl. Representatives from
Anaheim Stadium, the Rose Bowl and the Los Angeles Memorial Coliseum all made separate appeals to the
league to stage the game at their respective venues. The Super Bowl was instead awarded to Tampa. The
division among the three stadiums undermined any chance of landing the game. The need for a unified
organization was never more evident.
So in 1988, the Sports Council was incorporated as an independent, privately financed organization that would
be able to work with teams and facilities throughout the Los Angeles/Orange County area. Simon was named
president; Argue was elected chairman and served until his death in 2002, when he was succeeded by current
chair Alan Rothenberg.
In one of its first initiatives, the new organization made a successful bid for the 1993 Super Bowl. That bid
offered the NFL its choice of the three area venues. Although the Rose Bowl was selected, the bid still received
the support of both the L.A. Coliseum and Anaheim Stadium. The local show of unity impressed the NFL.
Since then, the Sports Council, while remaining privately funded, has brought a long list of world-class
sporting events to the region, as documented throughout this report. Its continuous efforts have helped keep
Southern California a world sports capital and the Los Angeles Sports Council the nation’s most successful
organization of its kind.
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Sports Council
Community
Report
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L.A.’s Sports Economy: A Growth Industry
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We all know that sports in Southern California are big business,
but did you know that sports are the engine for a stunning
$4 billion in annual economic impact? Or that approximately
29 million tickets are sold to area sporting events each year?
Or that the sports industry is responsible for over 16,000 full- and
part-time jobs for Los Angeles-area residents?
These key findings are the result of the most recent Economic
Impact Study of the local sports industry, commissioned by the
Sports Council and the Los Angeles Area Chamber of Commerce
and conducted by the UCLA Anderson School of Management.
Using data obtained confidentially from more than 50 local
sports organizations, the study examined annual revenue,
employment and attendance figures from the region’s professional
franchises, recurring annual events, sports venues, and major
colleges and universities. Each study examined data from the
preceding calendar year.
Year Employment
Economic
Attendance* Impact*
Surveyed (full- and part-time)
1: 2006
16,402
28.6
$ 4,083.8
2: 2004
14,315
26.9
$ 2,732.5
3: 2001
11,930
23.2
$ 1,954.6
4: 1997
12,159
21.4
$ 1,452.9
5: 1994
14,573
19.5
$ 1,402.3
* in millions
Sports pumped more than $4 billion into the local economy in 2005
and were responsible for over 16,000 jobs, proving that the sports
industry in Greater Los Angeles is thriving and continues to bring
economic vitality to the region.
The Sports Council and its partners have commissioned comparable
studies five times, with the next study due to be released in 2008.
The results are used regularly as a source of information by media,
researchers and industry stakeholders.
Nearly 29 million spectators attended sporting events at
venues such as Angel Stadium, California Speedway and the
Rose Bowl in 2005.
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Sports Council
Community
Report
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Serving Sports and the Community
• As a part of its commitment to the Los Angeles area, the affiliated but separately chartered L.A. Sports
Council Foundation conducts charitable programs that bring sports to people who might not otherwise
be able to enjoy it. The "Touchdown For Youth" program provides tickets for economically disadvantaged
kids to attend a USC football game at the historic Los Angeles Memorial Coliseum each year. Over the
life of the program, which began in 1993, more than 30,000 young people have attended games and
enjoyed a glimpse of what sports and university life can offer.
• Through the efforts of the Sports Council, the World Badminton Federation opened an office in Long
Beach, California, in 2006 to handle the Federation’s business in the Pan American region. As a result,
Southern California is home to the only office west of the Mississippi for an international federation
responsible for an Olympic sport.
• The Sports Council was responsible for the creation of the annual City of Los Angeles Triathlon, scheduled
for its ninth edition in 2008. The official L.A. Triathlon Advisory Board operates under the Sports Council’s
auspices and is composed of community leaders interested in the success of the race. With approximately
2,900 competitors, the race is one of the world’s largest and is responsible for an annual economic
impact of $7 million.
• The Sports Council has commemorated Los Angeles’ sports history by celebrating or sponsoring various
team milestones over the years, including the 30th anniversary of the Kings, a reunion marking the 70th
anniversary of the Rams franchise and the 100th anniversary of USC.
The Sports Council’s website, www.lasports.org, is devoted solely
to information about and promotion of Southern California sports.
It was voted the “Most Outstanding Website” for 2004 by the
National Association of Sports Commissions. Each December,
thousands of area sports fans visit the site to cast their votes for
the L.A. Sports Awards.
The unique Sports Council logo is immediately recognizable for its striking
design and color scheme. Created by award-winning design firm Bright
Strategic Design of Marina del Rey, California, the logo is a popular
licensed item for events and apparel and has been adopted by the City of
Los Angeles Triathlon as one of its primary marks. Licensed merchandise
featuring the logo has been sold in Japan and Korea.
Los Angeles
Sports Council
Community
Report
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Economic Scorecard
Los Angeles
Sports Council
Community
Report
1990
Baseball Winter Meetings (Los Angeles Hilton)
$ 3,000,000
1990
U.S. Open Badminton Championship (Bren Center at UCI)
$ 100,000
1991
U.S. Olympic Festival (Multiple venues)
$ 30,000,000
1991
U.S. Open Badminton Championship (Bren Center at UCI)
$ 150,000
1991
IBA World All Star Baseball Game (Dodger Stadium)
$
500,000
1991 International Sport Summit (The Beverly Hilton)
$
1,000,000
1992
NCAA Women’s Basketball Final Four (Los Angeles Memorial Sports Arena)
$
4,000,000
1992
U.S. Open Badminton Championship (Bren Center at UCI)
$
250,000
1992
U.S. Olympic Trials - Synchronized Swimming (McDonald's Swim Stadium at USC)
$ 250,000
1993
Super Bowl XXVII+ (Rose Bowl)
$
182,000,000
1993
Breeders’ Cup (Santa Anita Park)
$ 50,000,000
1993 International Sport Summit (The Beverly Hilton)
$
1,000,000
1994
NCAA Men’s Basketball Western Regional (Arrowhead Pond of Anaheim)
$
1,000,000
1994
U.S. Rowing National Convention (Westin Bonaventure Hotel)
$
1994
FIFA Men's World Cup XV++ (Final played at the Rose Bowl)
$
1995 Baseball Winter Meetings (Downtown Los Angeles hotels)
$
3,500,000
1997 Reese’s Gymnastics Cup (Anaheim Arena)
$
250,000
1997 Breeders’ Cup (Hollywood Park)
$
60,000,000
1998 Major League Soccer MLS Cup (Rose Bowl)
$
5,000,000
1999 NCAA Men's Ice Hockey Frozen Four (Arrowhead Pond of Anaheim)
$
5,000,000
1999 FIFA Women's World Cup (Final played at the Rose Bowl)
$
30,000,000
2002
U.S. Figure Skating Championships (Staples Center)
$
25,000,000
2003 World Gymnastics Championships (Arrowhead Pond of Anaheim)
$
30,000,000
2004 U.S. Olympic Trials - Gymnastics (Arrowhead Pond of Anaheim)
$
15,000,000
2004 U.S. Olympic Trials - Swimming (Long Beach Aquatic Centre)
$
15,000,000
2005 World Badminton Championships (Arrowhead Pond of Anaheim)
$
15,000,000
2000-2007 City of Los Angeles Triathlon (Multiple sites)
$
56,000,000
TOTAL
$
1,133,250,000
+ Source: Study by UCLA Anderson Graduate School of Management
++ Source: Economic impact study by World Cup USA
250,000
600,000,000
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The Super Bowl. Olympic Trials. Two FIFA World Cups. These are just
some of the outstanding events attracted by the L.A. Sports Council
to the Los Angeles area. A combination of partnerships and outright
bids orchestrated by the Sports Council has brought to the region
major events whose economic impact is in excess of a staggering
$1.1 billion. This total is based on an analysis of revenues
generated by each event, including hotel room-nights, corporate
sponsorships and visitor expenditures.
A not-for-profit corporation, the Sports Council is financed entirely
by the private sector. The Sports Council raises funds primarily by
the sale of corporate memberships and staging of events. For the
period covered by the economic impact chart (1990-2007) on the
left, the Sports Council’s total administrative expenses were less
than $10 million. This means that each dollar raised by the Sports
Council from the private sector has resulted in more than $110 of
economic impact for the region!
Los Angeles
Sports Council
Community
Report
The L.A. Sports Council has been
affiliated with most of the elite
special events held in Southern
California during the past 17 years...
1992 NCAA Women’s Final Four
1999 NCAA Ice Hockey Championship
2004 U.S. Olympic Trials - Gymnastics
1994 FIFA World Cup Finals
2005 World Badminton Championships
1993 Breeders’ Cup
2002 U.S. Figure Skating Championships
1998 MLS Cup (Major League Soccer)
1993 Super Bowl
1991 U.S. Olympic Festival
2003 World Gymnastics Championships
1991 IBA World All Star Baseball Game
2004 U.S. Olympic Trials - Swimming
1999 FIFA Women’s World Cup
2000-2007 City of Los Angeles Triathlon
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Los Angeles
Sports Council
Community
Report
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Each January, the Sports Council brings our community together to
honor the top sports achievements of the previous calendar year.
Created in 2005, the L.A. Sports Awards celebrate the greatest moments
of the area’s professional teams, universities and individual athletes.
A “moment” refers to anything from a specific instant in time – such as
a winning goal, hit or shot – to a special event or career achievement.
Nominated moments must have taken place in the Los Angeles/Orange
County area, or have involved a local athlete or team.
Each area team or university nominates its top three “greatest moments.” Nominations
are posted on the Sports Council website, where fans choose the winning moments by
voting online. A Sportsman, Sportswoman and Sports Executive of the Year, as well as
an overall Greatest Moment of the Year, are selected by a blue-ribbon media panel.
The award winners are revealed during a star-studded gala televised live in
prime time by the Sports Council’s telecast partner, FSN Prime Ticket. To
commemorate the occasion, all winners are presented with awards specially
created by Tiffany & Co.
Among the memorable achievements honored at the L.A. Sports
Awards have been Kobe Bryant’s 81-point game, USC’s football national
championships and the Dodgers hitting four consecutive home runs.
The “greatest moments” concept originated in 1995 when the Sports
Council created a special event celebrating the Top 100 moments in
Los Angeles sports history, all of which were brought to life in a
telecast and coffee-table book. Kirk Gibson’s dramatic ninth-inning
home run to win Game One of the 1988 World Series was voted
the No. 1 all-time moment.
To view the 100 greatest moments of all time, as well as the year-by-year list of
past nominees and winners, visit the Sports Council website at
www.lasports.org and click on Greatest Moments.
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Sports Council
Community
Report
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The Sports Council and the Olympics
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Los Angeles (1932 and 1984) is one of just four cities to have been awarded the Olympic Games twice (Athens, London
and Paris are the others) and has submitted more Olympic bids (13) than any city in the world.
Like Los Angeles, the Sports Council has enjoyed a long association with the Olympic movement, both nationally and internationally:
The Sports Council has been instrumental in bringing the
U.S. Olympic Trials in several sports to Southern California:
synchronized swimming (Pasadena, 1992), gymnastics
(Anaheim, 2004) and swimming (Long Beach, 2004).
At the request of the United States Olympic Committee, the
Sports Council and USOC have co-hosted several entertaining
and inspiring galas, raising funds for future U.S. Olympic
teams while celebrating Olympians from Southern California
who participated in the Atlanta (1996), Sydney (2000) and
Athens (2004) Games.
By contract with the Southern California Committee for the
Olympic Games (SCCOG), the Sports Council has played a
central role in the preparation of Los Angeles’ two most
recent bids to host the Olympic Games, for 2012 and 2016.
Additional information can be found at www.sccog.org.
In partnership with local venues, over the years the Sports
Council has bid successfully for major national and international
events in a variety of Olympic sports, including badminton,
figure skating, gymnastics, soccer and swimming.
The Los Angeles area traditionally is home to several
individuals serving as presidents of various U.S. national
governing bodies (NGB’s) in Olympic sports. Each is invited
to serve on the Sports Council board during their tenure as
president. Current board members include the president
or immediate past president for the sports of aquatics,
badminton, shooting and tennis.
Los Angeles
Sports Council
Community
Report
"Los Angeles has always been and remains a hotbed of the Olympic
movement. We've bid to bring the Games here many times in the past and
will surely bid for them again."
Barry Sanders, Chairman
Southern California Committee for the Olympic Games
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Board of Directors 2007 - 2009
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The Sports Council’s 62-member board of directors is a cross-section of the leadership of Southern
California’s sports and business communities, ranging from CEOs of Fortune 500 companies to
senior executives of sports franchises. The area’s professional teams, sports facilities and major
universities all are represented on the board. The Sports Council’s corporate membership
is approximately 150 strong and includes many of the region’s major business, sports and
community leaders.
Corporate Officers
Chairman
Alan I. Rothenberg
VICE-CHAIR
Richard W. Cook
VICE-CHAIR
Robert S. Rollo
1st Century Bank, N.A.
The Walt Disney Studios
Heidrick & Struggles
PRESIDENT
CORPORATE SECRETARY
TREASURER &
CHIEF FINANCIAL OFFICER
David Simon
Anita L. DeFrantz
Sheldon I. Ausman
Los Angeles Sports Council
LA84 Foundation
Los Angeles
Sports Council
Gumbiner Savett Inc.
Community
Report
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Board of Directors
John M. Argue
Dan Bane
Gary R. Birkenbeuel
Robert T. Bouttier
Rhonda Brauer
Karen Brodkin
Clark Consulting
Trader Joe’s Company
Ernst & Young LLP
Automobile Club of
Southern California
Burson-Marsteller
Fox Cable Networks
Brian P. Burke
Jeanie Buss
Fred Claire
Richard Corgel
Brad Dinsmore
James L. Easton
Anaheim Ducks
Los Angeles Lakers
Rose Bowl
Operating Company
Navigant Consulting, Inc.
Bank of America
Jas D. Easton, Inc.
Timothy J. Fahringer
Margaret U. Farnum
Dennis A. Farrell
Alan J. Fohrer
Michael L. Garrett
Daniel G. Guerrero
Saint Laurent Capital, Inc.
L. A. Memorial
Coliseum Commission
Big West Conference
Southern California Edison
USC
UCLA
George Haines
Jeffrey A. Hirsch
Daniel J. Jansen
Murray Joslin
Don Jue
Dennis Kuhl
Los Angeles Turf Club, Inc.
Time Warner Cable
The Boston Consulting
Group, Inc.
Bowne of Los Angeles
IBM Corporation
Los Angeles Angels
of Anaheim
Timothy J. Leiweke
Michael B. Lenard
Scott I. London
Frank Marshall
Patrick McClenahan
Jamie McCourt
AEG
Paladin Realty Partners, LLC
KPMG LLP
The Kennedy/
Marshall Company
KCBS-TV • KCAL-TV
Los Angeles Dodgers
Jerry G. McGee
James F. McNulty
Edward McSpedon
Charles D. Miller
Don Orris
Joan A. Payden
Ambassadors, LLC
Parsons Corporation
The HNTB Companies
Avery Dennison Corp.
(retired)
Ticketmaster
Payden & Rygel
Los Angeles
Sports Council
Community
Report
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Board of Directors
Greg Penske
Richard B. Perelman
Dan Piotrowski
Thomas Pulchinski
Andy Roeser
David B. Rogers
Penske Automotive Group
Perelman, Pioneer & Co.
Omni Los Angeles Hotel
LAJCC/Nissan Open
Los Angeles Clippers
Latham & Watkins LLP
Rick Rosas
Tim J. Ryan
Frank M. Sanchez
Barry A. Sanders
Bill Shumard
Steve Simpson
PricewaterhouseCoopers LLP
Honda Center
McDonald's Restaurants
SCCOG
Special Olympics
Southern California
FSN West &
FSN Prime Ticket
William H. Tate
David T. Thompson
William E. Thomson, Jr.
Gary L. Toebben
Robert G. van Schoonenberg
David J. Walsh
Transamerica Insurance
& Investment Group
Deloitte & Touche LLP
AAF Rose Bowl
Aquatics Center
Los Angeles Area
Chamber of Commerce
Avery Dennison Corp.
Los Angeles Times
John G. Watson
Gillian Zucker
Pepperdine University
California Speedway
Ex-Officio Members
John M. Dorger
Richard J. Foster
Tommy Hawkins
Franklin R. Johnson
Pasadena Tournament
of Roses
U.S. Aquatic Sports
Hawkins Communications, Inc.
U.S. Tennis Association
Los Angeles
Sports Council
Dr. James M. Lally
Cliff Peters
USA Shooting
USA Badminton
Claire L. Rothman
James H. Warsaw
Warsaw Sports
Marketing Center
Community
Report
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Silver Members
GOLD Members
Special thanks to our Gold and Silver board member companies for their outstanding
support of the Sports Council.
Sports council Staff
Community Report
• President: David Simon
• Writer & Editor: Mark Meyers
• Controller: Noly Lallana
• Design:
Wildhirt Fowlkes Graphics
• Director of Communications: Mark Meyers
Los Angeles
Sports Council
• Director of Special Events: Monica Maldonado
Community
Report
• Executive Assistant:
Mona Green
• Printing:
Bowne of Los Angeles
• Photography:
Matt A. Brown (cover),
Getty Images, Jon SooHoo
Anaheim Ducks
Cal State Fullerton
Cal State Northridge
Chivas USA
Long Beach State
Los Angeles Angels
of Anaheim
Los Angeles Avengers
"One of the best things about the L.A. Sports Council is that it benefits the
community without costing the taxpayers a penny."
Anita DeFrantz
President
LA84 Foundation
"If not for the tireless efforts of David Simon and the board, the City of
Los Angeles Triathlon would never have happened."
Jack Caress
Chairman
City of Los Angeles Triathlon
"The Sports Council's 'Touchdown For Youth' program is one of the most
rewarding grass-roots programs I have ever been associated with."
Mike Garrett
Director of Athletics
USC
"Thanks to the stable leadership under board chair Alan Rothenberg,
the Sports Council has created a special sports platform ensuring that
Los Angeles continues to be a world sports capital."
Jim Warsaw
Founder
Warsaw Sports Marketing Center
Los Angeles Clippers
Los Angeles Dodgers
Los Angeles Galaxy
Los Angeles Kings
Los Angeles Lakers
Los Angeles Sparks
USC
UCLA
UC Riverside
UC Irvine
Pepperdine
Loyola Marymount
350 South Bixel Street, Suite 250, Los Angeles, California 90017 • Tel 213.482.6333 • Fax 213.482.6340 • www.lasports.org