Industry Watch March 2016
Transcription
Industry Watch March 2016
1.877.GETS.UTA • www.uta.org Used Truck Association Chartered May 16, 1988 Published by the Used Truck Association 325 Country Club Drive, Suite A Stockbridge, GA 30281 Table of Contents Board News and Views.......................2 Quips & Quotes.......................................2 New Members..................................... 3,5 Face to Face with Tim Ormsby............ 4 Industry Events Calendar.......................6 The Brooks Group Sales Tip of the Month........................6 To do or not to do Facebook............. 7 NADA Update.................................. 8-9 Industry News Briefs.................... 10-11 2015 Convention Photos.............. 12-13 From Where We Sit........................... 14 The UTA… Members Supporting Members! Volume 18 • Issue 3 • March 2016 What is the Value of the Women In Trucking Association? by Ellen Voie M argaret Mead once said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” The Women In Trucking Association (WIT) started with a small group of thoughtful, committed citizens who were focused on increasing the percentage of women employed in the trucking industry. In the eight years since its inception, the organization is successfully moving its mission forward. For many women, the need for a dedicated organization to attract female drivers, mechanics, safety directors, leaders, and more makes sense. Others scratch their heads and ask why we need “special treatment” for women in the trucking industry. All we’re asking for is a level playing field. According to the Department of Labor, women comprise 44 percent of full-time workers in the labor force. Women make up 52 percent of management in all occupations. However, in the trucking industry, only six percent of the driver population is comprised of women. Additionally, women make up only 21 percent of transportation, storage and distribution managers, and 18 percent of supervisors of transportation and material handling workers. Recently, we released our WIT Index, which tracked both female board members and female executives at the fifteen publicly traded trucking companies. Ten of these companies had NO women executives and seven had no women serving on their boards of directors. Compare this to the 19 percent of director positions held by women outside of the industry. If you feel these numbers are unacceptable, then I urge you to join the Women In Trucking Association and support our efforts to increase the percentage of female drivers, supervisors, directors, and executives. SHARE YOUR NEWS with the UTA Industry Watch. Send submissions, ideas and comments to: UTA Industry Watch Editors Brad and Deb Schepp c/o Grace Management 325 Country Club Drive, Suite A Stockbridge, GA 30281 Phone: 877-GETS-UTA (877-438-7882) Fax: 770-454-0029 [email protected] Twitter: @usedtruckassoc How are we accomplishing this mission? The first step is to measure our current state of the industry. The University of Memphis, under the direction of Dr. Stephanie Ivey, is completing a survey of the top 100 for hire and private carriers and recording the percentage of female drivers and managers. We’ll release this information later this year. Our second goal is to address reasons why women aren’t fairly represented in these roles. We’ve conducted extensive research on what women look for in a company as well as what they want in a career. We’ve released our driver recruiting guide, which explains what women look for in an ad, and what values attract women to a company, as well as where to find potential female drivers. For drivers, we have made significant strides in truck cab design and ergonomics through the efforts of Ryder and the truck manufacturers. From seats, to steps to the dash and the sleeper berth, changes are being made to accommodate a greater range of body shapes and sizes. Safety is an area of concern for all drivers, but more appreciably for women who might be more vulnerable on the road. We’ve challenged manufacturers to include safety alarms in the cab to alert a sleeping driver of an intruder. We also teach women (and men) techniques to stay safe in a truck stop and on the road. We work with the truck stop industry to create a safer environment for all drivers. Our anti-harassment employment guide provides carriers with a resource to address harassment between drivers in team or training situations. Women in Trucking continued on page 7 UTA Industry Watch 2016 BOARD OF DIRECTORS http://www.uta.org/directory GOVERNING BOARD: President............ Mike McColgan Vice President........ Bryan Haupt Treasurer.............. John Cosgrove Secretary.............. Amanda Kent President Emeritus.......Rick Clark COMMITTEE CHAIRPERSONS: Affiliates ...................... Bryan Haupt Convention.....................Hal Dickson Co-Chair Craig Kendall Elections....................Charles Cathey Finance....................... John Cosgrove Marketing & Website....... Rick Clark Co-Chair Amanda Kent UTA Development.........Mike Roney Co-Chair Jody Johnson Scholarship......................Dean Jeske Training.............................. Ken Kosic Co-Chair Amy Shahan Board News and Views Announcing Some Changes to the Annual Kansas City Golf Outing G ood day, and thank you for reading the Used Truck Association’s (UTA) monthly newsletter, Industry Watch. As you may know, each UTA board member takes a month during the year to write an article on anything he or she wants. This is my first Board News and Views article, and I decided to write about the upcoming UTA Kansas City Golf Outing, which supports the Jerome Nerman Family’s scholarship program. There are some changes to the hotel and golf course venues that you’ll want to know about. Basically, we decided to move to other locations this year because of the many attendees who travel far to get here. We also wanted to upgrade all of the facilities! The Outing will take place June 22-23.. You’ll notice the upgrades right away starting with the reception, which will be held Wednesday, June 22 at Harrah’s North Kansas City*. We know you’ll really enjoy this venue--you’ll find there are many things to do there during your free time. On Thursday, June 23, our Golf Outing will be at Shoal Creek Golf Course, 8905 Shoal Creek Parkway, Kansas City, MO. From Harrah’s it is about ten miles--a very quick trip! Before the Golf Outing there will be a breakfast right at the golf course. After golf , if you need to get to the airport, it’s less than 20 minutes away (right off Interstate 435). For those who can stay, we’ll have a luncheon and present all of the golf awards. At our January board business meeting the entire board voted to award (10) $2,500 scholarships again this year, before our annual convention in November. With 10 scholarships being awarded for 2016, we really are counting on our Sponsors to help us raise the money we’ll need for this worthy cause! On the UTA website, www.uta.org, you will be able to sign up for a wide variety of sponsorship opportunities. These range from sponsoring a single golf hole to sponsoring lunch. Please visit our website and make a commitment for our children’s educations. Note that all of the other information everyone needs to know about the Outing is also on the website. You can register for the hotel through their link, and register for the reception and golf. Each year we always have a little amusement at Wednesday night’s reception. That’s when we present the annual Marty Crawford “Chicken Leg” Award! We plan to continue this prestigious award, and dedicate it again to some worthy UTA member. Al Hess and myself are the Scholarship Committee chairmen and plan to be in on the vote, so if you have any photos please send them to me! Life is 10% what happens to you and 90% how you react to it. ~Charles R. Swindoll Finally, I would like to personally thank you for all of your help throughout the year in planning the scholarship program. Al and I are looking forward to seeing you in Kansas City at the all-new exciting hotel, reception, and Golf venue. We are also looking forward to the new activities to enjoy during what’s always an exciting and wonderful UTA outing. Sincerely, Dean Jeske Scholarship Committee Chairman *Harrah’s is located on One Riverboat Drive, in Kansas City, Missouri. It’s just about 20 minutes off Interstate 29, from the Kansas City International Airport (MCI) 2 March 2016 www.UTA.org UTA Industry Watch New Members It’s always a treat to welcome new members to the Used Truck Association. Each month we profile our new (or just returning) members in this newsletter. New members have the opportunity to complete a bio and send a photo so our current members can learn more about you. We hope to learn not just how to reach you, but what you enjoy about the work you do, why you joined the UTA, and what gets your gears going as a person. So please return your questionnaire so your fellow UTA members can get to know you! John R. Bandstra, General Manager Leigh Beasley, Vice President of Marketing Babine Truck & Equipment 9341 Rock Island Rd. Prince George, BC V2N5T4 Canada www.babinetruck.com (250) 562-7422 (w) [email protected] John, who comes from a heavy equipment background, started in the truck business in 2013. He tells us he first drove for a few years. Then he rejoined his family business to help run the dealership. There’s a lot of variety in John’s current job, which he really likes. Also, the opportunity to grow an organization is very appealing to him. John’s hoping his new UTA membership will help him build a network of individuals or companies from which he can buy and sell used trucks. His background in heavy equipment design is something John would turn to again were he to leave the truck business. Tex Beal, Used Truck Sales Manager Summit Truck Group 1825 Lakeway Drive, Suite 700 Louisville, TX 75057 www.summittruckgroup.com/locations/ summit-truck-group-idealease-of-oklahoma-city/ (405) 236-4225 (w) [email protected] Tex and trucks have a long relationship—one that stretches back all the way to 1981. Tex started with Mack Truck’s financial arm, and transferred to the dealership side of the business in about 1987. Tex may be a veteran of our industry but he recognizes the importance of education and knowledge, which is what drew him to the UTA. We agree with Tex when he told us his favorite part of his job: The people in the trucking business. “They are just good people! Honest and hard working,” he added. Freedom Truck Finance 12221 Merit Drive, Suite 1175 Dallas, TX 75251 www.freedomtruckfinance.com (972) 571-9494 (w) [email protected] Leigh began in the truck business in 2013 as the first marketing representative for Freedom Truck Finance. Since then she’s had the opportunity to manage truck dealer relationships in Georgia, Texas, and Oklahoma. And in February, Leigh began the in-house managing of her company’s marketing team from its Dallas, TX office. Joining the UTA was a natural move for Leigh, given how the UTA’s “values and code of ethics closely align with how we do business at Freedom Truck Finance,” she said. Those shared values include relationship building and the pursuit of excellence, which Leigh notes are “terms frequently floating around the halls at FTF!” FTF is on a mission and that mission is what really drives Leigh. “Freedom Truck Finance wants to transform the industry with our common-sense based approach to lending, and that starts with our workforce,” she explained. “As the Vice President of Marketing, I am able to support and encourage our marketing team as they travel across the country to serve our dealership network. In addition, with new programs and products rolling out at a constant pace, I am able to interact with our dealers on a personal level to help them sell more trucks to more customers,” she noted. For someone “born and raised a Texas girl” Leigh feels her outside interests may be surprising to some people. But she says she loves the mountains and loves to ski. “I’m always dreaming of the next ski slope to hit—especially during our Texas summers,” Leigh said. It looks like UTA and FTF will have a long relationship. Last year’s UTA convention was FTF’s first, and Leigh notes it “was a privilege to be surrounded by like-minded people.” Adding: “Thank you for being so welcoming to us as newcomers.” Manon Chretien Rue NobelSte-Julie QC J3E1Z4 Canada (450) 649-6198 (w) [email protected] Robert Dollar TruckMax Miami 6000 NW 77th Court Miami, FL 33166 www.truckmax.com (305) 777-9077 (w) [email protected] James Hunt Peterbilt of Louisville Strafford, MO 65757 (812) 288-8007 (w) [email protected] Troy Jeffers Midwest Transport 400 Kansas Ave. Kansas City, KS 66105 [email protected] Chad King, CFO Frontier Trading Co. P.O. Box 1887 Ada, OK 74821 www.frontier-trading.com.s207476 gridserver.com (580) 456-7142 (w) [email protected] Chad Lucky, Used Truck Sales Manager Summit Truck Group 1825 Lakeway Drive, Suite 700 Lewisville, TX 75057 www.summittruckgroup.com (901) 493-9588 (w) [email protected] Two new members in a row, both named Chad! What are the odds? Our second Chad of the month got his start in the business in 2001, working as a truck salesperson. Chad may be lucky, but like the rest of us he needs to build relationships and keep up to date on the industry. Those are the main reasons he’s joined the UTA. Chad enjoys the thrill of closing a deal, and helping others do the same. Other thoughts? “Always expect the unexpected,” Chad said. New Members continued on page 5 www.UTA.org March 2016 3 UTA Industry Watch Tim Ormsby T im, president of T & R Truck Sales, Inc. of Fort Wayne, IN came into the trucking business very early in life. He now stands at a crossroads in his career, but before we get to those details, we’d like to share some of his long history in the industry and his devotion to UTA. “I remember at a young age helping my mother make up the bunk in my father’s truck when he was getting ready to leave on trips,” Tim said. “He was an owner-operator.” In his teens years Tim would travel with his dad during summer vacations. He recalled “taking the left seat” at times when he was just 16 years old! “By the time I was 18 I was driving more than half the trip while he retired to the sleeper,” he recalled. Tim became an owner-operator in his own right in 1979 when he started hauling auto parts from Indiana, Ohio, and Michigan to Laredo, TX. On his return trips he’d carry watermelons, onions, and broom straw. “In 1981 I helped my father start Ormsby Trucking, Inc. with five or six trucks,” Tim said. “It still operates today with a fleet of more than 60 power units.” Tim left the company once he realized that he enjoyed the equipment part of the industry more than the trucking side. In 1987, he started T & R Truck Sales, Inc. “With a small floor plan I would travel to west Texas and buy equipment for companies needing to liquidate due to the oil bust at that time,” he explained. “I would buy until I ran out of funds, bring it back to Indiana, and sell it to dealers or at auction.” He would then do the same thing all over again. “I grew the business to the point where I bought a nice shop and a retail lot,” he recalled. He sold mostly medium duty trucks through this retail business for several years, and he also continued with his wholesale business. “I discontinued the retail side of the business several years ago,” Tim said, “and continued to wholesale until just recently, closing the dealership and leasing the property.” This brings us to that crossroads. “I do hope to continue in the industry in some manner for a while longer,” he said. For now, he’s enjoying the free time to travel, and spend time with his family and friends. When we asked Tim to explain some of the reasons behind his successful career, his response was simple to state, but more challenging to achieve. “I think it was mostly just plain hard work, making connections, always doing what I said I would do, and showing every person I did business with the respect they deserved,” he said. It also didn’t hurt that Tim loves the chasing and deal making that comes with this job. “Whether purchasing a small fleet, a single truck, or buying at auction, I enjoyed the deal,” he said. He also admitted that if the deal “required” him to travel by flying his small plane that made it even sweeter! “I love to fly,” he said. In looking back over his long career, Tim said the most rewarding part of it has been his 16 years as a UTA member. He is especially proud of the five years he spent as a board member and the time he spent on the Convention Committee, helping to plan a few of UTA’s wonderful conventions. 4 March 2016 “Working with people involved in that has resulted in lifelong friendships and great memories,” he said. “I am so proud of this organization and what it has become from the first convention I attended at Howie in the Hills, FL to what is planned for this November in Savannah, GA. I know with the great leadership in place now, the future of UTA will continue to improve and grow.” Tim turned to this same thought when we asked about the challenges he sees coming down the road for the UTA. “I think the high cost of repairs to used equipment will continue to be a challenge,” he said. “This is a challenging industry and always will be. I do know that, although not an answer to all of the challenges, being a member and using the benefits the UTA offers, does help.” When we asked what he wished he’d learned earlier in his career, he said, “Not everyone is as honest as you would think, and some are really good at hiding it.” His advice for the younger members of the organization started with, “See answer to the previous question!” He went on to quickly add, “But don’t let that spoil your faith. Most people in this industry are wonderful people.” Tim and his wife, Becky, will celebrate their 40th wedding anniversary in October. They have one daughter, Liz, who followed her mother’s career path and became a teacher. She and her husband live in Muncie, IN with Tim’s two grandsons Logan (8) and A.J. (5). “I enjoy golf, traveling to warm weather spots in the winter, and my favorite pastime, flying,” Tim told us. “I am a member of the Civil Air Patrol EAA Young Eagles, both of which allow me to introduce flying to young people, which I enjoy very much.” n www.UTA.org UTA Industry Watch New Members continued from page 3 Kevin Mantz, Truck Sales Representative Wichita Kenworth 5115 N. Broadway Wichita, KS 67219 www.wichitakenworth.com (316) 247-1685 (w) [email protected] The year 1990 may not seem that long ago to many of us old timers, but it’s now more than 25 years in the past! And 1990 also happens to be the year Kevin started in the truck industry. His first job was as a truck sales representative at Wichita Kenworth. Kevin’s joined the UTA hoping to build “a great network of reliable resellers.” For someone to stay in the same job for a quarter century is unusual these days, and it certainly indicates he must like the work. As Kevin explains it, “his job is different every day.” Also, it enables him to “guide customers to be successful by pairing them with the proper equipment for their vocation.” We ask all new members where they might envision themselves if they were to leave trucking, but Kevin was adamant about never wanting to leave the industry. That’s “not for me, this is what I know,” he said. Kevin also mentioned that he is now restoring a 1980 W900A, that he previously owned and drove in the 1980s. “It is the most fun truck I have ever driven,” he explained. In closing, this industry veteran said that educating his company’s customer base is the only avenue for future sales growth; a lack of information leads to very bad decisions. “Each decision that is made is compounded to create the destiny of our customers, and our industry as a whole,” he added. Laura A. Marrocco, Heavy Duty Equipment Specialist Trans Advantage One Premier Drive Fenton, MO 63026 www.transadvantage.com (636) 349-8205 (w) [email protected] Laura’s been around trucking since 1997, when she began as a “Documentation and Customer Service Coordinator,” preparing contracts and title work for customers buying or financing tractors, trailers, or straight trucks from Trans Advantage. She’s been in her present job only since September 2015. Her responsibilities include “purchasing and reconditioning of used tractors, www.UTA.org determining the best way to dispose of repossessions or trade-ins, and assigning fair market values on all equipment in Trans Advantage’s portfolio.” She especially likes working with her company’s vendors in purchasing equipment for inventory, and also dealing with wholesale buyers when she’s selling off older equipment. She’s hoping the UTA can help her become more educated and knowledgeable about perfecting her sales skills. Laura had a lot to say when asked about why she’s joined the UTA. “To network and meet more people in the used truck industry. I’m hoping to gain more connections for buying used tractors and wholesaling used equipment. I’m also looking for training sessions to help me learn and grow in my present position at Trans Advantage,” she explained. Oksana loves her work so much she says it’s hard for her to picture doing anything else at this point! If she wasn’t in the truck business Laura says she’d probably own “an upscale consignment shop for furniture and home decor, because I love the variety that you find in consignment shops and I love home décor, and setting up the displays would be fun.” Laura’s been involved in the Cardigan Welsh Corgi Club of America (CWCCA) for 12 years. “I started out in Corgi rescue,” she said. “Then I started showing Cardigans in conformation, rally, and obedience. My 11-year old Cardigan, Cooper, is a certified therapy dog and for four years we volunteered for a hospice organization and visited hospice patients.” Laura is also the newsletter editor for the CWCCA. With her demanding job and outside interests you wouldn’t think Laura would have time for much else, but you’d be wrong! In her free time she enjoys fishing and RV camping with her husband, and spending time with her family and six grandchildren! Joe McCord Warner Truck Centers 2240 S. 5370 W. West Valley City, UT 84120 http://www.warnertc.com/ [email protected] James Pack, President Heartland Truck and Equipment 8001 N. E. 38th St Kansas City, Mo 64161 www.heartlandtruck.com (816) 407-7711 (w) About her job, Oksana says she loves expanding her horizons and constantly learning and building relationships with customers. “It’s in my best interests to keep them well taken care of,” she added. Michael Sanders 1st Ave Ct. Greeley, CO 80631 (970) 352-5550 (w) [email protected] Paul Stephens Arrow Truck Sales 3200 Manchester Trafficway Kansas City, MO 64129 [email protected] Phillip Stewart, Owner Stewart Motors 103 W. Jackson Blvd Erwin, NC 28339 (910) 892-0557 (w) [email protected] According to his company’s website, Phillip has been in the trucking business since 1998, and has operated his own trucking business since 2006. Lee Stobaugh, Truck Sales Tulsa Truck Depot 15727 E. Admiral Place Tulsa, OK 74116 www.tulsatruckdepot.com (918) 640-0637 (w) [email protected] Mike Swartz Wichita Kenworth, Inc. P.O. Box 4226 115 North Broadway Wichita, KS 67204 (620) 487-7710 (w) [email protected] Bryan Wimble Oksana Pavenko, Truck Sales Representative Pacific Truck Centers 600 S 56th Pl. Ridgefield, WA 98642 www.pac-truck.com (503) 954-6304 (w) [email protected] Hunter Truck Sales 519 Pittsburgh Rd Butler, PA 16002 www.huntertrucksales.com/butler-pa 1 (800) 999-7744 (w) [email protected] Oksana began working in our industry in 2010. March 2016 5 UTA Industry Watch Industry Events Calendar MARCH JUNE 29-31 • ACT Research, North America Commercial Vehicle & Transportation Industries Review & Outlook: 2016-2020 5-7 • Transportation Marketing & Sales Association Logistics Marketing & Sales Leadership Conference 31-April 2 • Mid-America Trucking Show 22-23 • 11th Annual Jerome Nerman Family Foundation Kansas City Golf Open Columbus, IN http://www.actresearch.net/services/conference Kentucky Expo Center • Louisville, KY http://www.truckingshow.com/ 31-April 3 • ATD NADA Convention & Expo Las Vegas Convention Center • Las Vegas, NV www.atdconvention.org APRIL 6-9 • Truck Trailer Manufacturers Association Annual Convention La Quinta, CA http://www.ttmanet.org/ 14-16 • Truck World Toronto International Centre • Mississauga CAN http://www.truckworld.ca 18-20 • UTA Sponsored Training Seminar: Selling for Success Courtyard Philadelphia Airport • Philadelphia, PA www.uta.org 19-22 • NAFA Fleet Management Association 2016 Institute and Expo • Austin, TX http://www.nafainstitute.org/ 22-24 • 75 Chrome Shop Truck Show 2016 419 E State Road 44 • Wildwood, FL http://www.75chromeshop.com MAY 1-3 • American Trucking Associations Leadership Meeting Marriott Marquis • Washington, DC http://www.trucking.org/event.aspx?uid=66d99610-3e814dc4-ac42-a3482136d020 The Ritz Carlton • Fort Lauderdale, FL http://www.tmsatoday.org/conference Reception: Harrah’s North Kansas City Course: Shoal Creek Golf Course • Kansas City, MO www.uta.org 24-26 • Texas Trucking Show George R. Brown Convention Center • Houston, TX http://texastruckingshow.com/ JULY 18-20 • UTA Sponsored Training Seminar: Selling for Success Courtyard Indianapolis Airport • Indianapolis, IN www.uta.org AUGUST 9-13 • American Trucking Association’s National Truck Driving Championships and National Step Van Driving Championships Indianapolis, IN http://www.trucking.org/ SEPTEMBER 19-21 • UTA Sponsored Training Seminar: Selling for Success Courtyard Charlotte Airport North • Charlotte, NC www.uta.org OCTOBER 1-4 • American Trucking Associations Management Conference & Exhibition Mandalay Bay Resort & Casino • Las Vegas, NV http://www.trucking.org/ 24-26 • UTA Sponsored Training Seminar: Selling for Success Courtyard Dallas DFW Airport North/Irving • Dallas, TX www.uta.org A salesperson who receives no feedback is like a directionless ship. It has no idea where it has been, where it is going, or how to get there. 6 March 2016 NOVEMBER 9-12 • 17th Annual UTA Convention Westin Savannah Harbor • Savannah, GA http://uta.org/2016/01/19/uta-2016-convention-in-savannah/ www.UTA.org UTA Industry Watch To do or not to do Facebook? by Carmenda Laymon T he answer is YES! Why not? It’s free…wrong. Wait, did I just contradict myself? Now I’m as confused as you. As we get older, we realize nothing is ever free. It takes time just like everything else out there. Time is money and are you prepared to pay an employee to play (I mean work) on Facebook or hire a marketing company (that usually knows nothing about TRUCKING) to maintain it? Facebook is time consuming and even if you think it’s easy to post pictures, Like a page, and make comments to friends, just wait until you’re doing it for your business. Timing can be everything. They used to say to spend at least an hour a day on your business page to make sure you are used it properly. Now, a business has to be on it 24/7, because you just never know when that “hot lead” is going to come in. The point of Facebook is brand recognition, but the main goal is to sell your products and services. If you don’t post what you have, how will people know what you sell? How do I keep my Facebook separate from my personal one? EASY! Business pages are not linked to you. They have their own separate identity, which you manage. Nothing you post on your page will go onto your business page unless you “share” it. What if I don’t want a personal Facebook page, but do for the business? There are ways around this. The easiest way is to make a personal account for business only and build a business page through it. How often do you post? Daily? Monthly? Once every six months or longer? Honestly, every business is different. My suggestion is a minimum of 20 posts per month. If you have a lot of inventory, post a lot more and for those of you with trucks service and parts departments, don’t forget about them. You would be amazed at how much people don’t know about your business. Why is your Facebook page not getting Likes or being seen? I could go into the technical side of this, but I don’t want to give you a headache. Facebook has made this the hardest thing to do today. It used to be we could post a truck for sale, get a million likes, get some phone calls and be happy. Not anymore. They’ve gotten greedy, but there are always ways around that greed. The secret is to throw a little money at them. “Boost” a post, create an offer, promote your website, and your phone number. And now you can even promote your post to Instagram (that’s another article). Monthly budgets for Facebook advertisements are usually around $50, although I do know of some companies that spend over $300 per month.º Why do you want to give them money and pay an employee or marketing person? Just look at these results from SelecTrucks of Atlanta. They have close to 12,000 likes for their page, but as you can see here, the post on the left wasn’t paid for and only 479 people out of 12,000 saw it? Doesn’t seem right, but you can spend a WHOLE $10 on a post and just look at those results: 16,000 reached, over 1,200 likes, 53 shares and 17 comments and just a tad bit more info: they had 216 photo clicks, 146 link clicks to website and 18 NEW pages likes. I don’t know about you, but if I can spend $10 and receive 146 LINK clicks to my website, I’m buying it, especially when it targets TRUCKING! Now, you have to remember that not all ads are as good as this one. Sometimes they do bomb, but wouldn’t you rather spend $10 for an ad to bomb or let’s say $2000 for an ad campaign? What’s up with #’s? These are hashtags. Click on #Peterbilt #Freightliner www.UTA.org #truckers #semitrailers and you’ll see posts from all over Facebook on those topics. You can see what other people are saying about these products, possibly find a lead or even find content to post on your page. Not all #’s are good though and a lot of people are still learning how to use them correctly. On Twitter they’re the “what to do” and Facebook it’s the “OMG what am I doing.” The last question is WHY FACEBOOK? Not so boring stats: 50 percent of users log in almost every day; more than 4 billion minutes are spent on it every day, and your number of potential customers is in the millions! Must have Apps for Android and iPhone: Facebook; Facebook Pages Manager; and Facebook Ads Manager. I always appreciate questions about any of the social media platforms (Facebook, Twitter, Linkedin, Google+, Instagram, Pinterest and others I don’t even know about). Here’s my gmail account: [email protected]. n Women In Trucking continued from page 1 To attract women into leadership roles, we arm companies with facts and data regarding hiring, promoting, and retaining women in management. Becoming aware of unconscious bias in hiring and promoting women, which occurs in male-dominated environments by both men and women. For example, studies have shown that women are often promoted based on their accomplishments and men are often promoted for their potential. Education is the tool to address these concerns and the Women In Trucking Association’s goal is to be the resource to increase diversity and attract more women. Our biggest challenge is the image the industry has of being too masculine for women. We’re breaking that stereotype with our Girl Scout (Guide) Transportation patch, children’s activity book, and school appropriate literature. Women In Trucking is not an association for women, it’s a group of men and women who care about more diversity in transportation. If you are a member, we thank you for your support. If you haven’t joined yet, we invite you to visit www.womenintrucking.org and join us, this small group of thoughtful, committed citizens who are changing the world! n Ellen Voie CAE, is the President/CEO of the Women In Trucking Association, Inc. March 2016 7 UTA Industry Watch NADA Update: Volume and Pricing Less Volatile in First Quarter Chris Visser, Senior Analyst and Product Manager, Commercial Trucks • Twitter: @NADAUsedCarGde s of this writing in early March, preliminary February retail sales data points to stable to downward pricing and volume. February auction volume was on par with the second half of 2015, and pricing was steady. Looking ahead to March data, retail results should be similar to slightly higher in volume, with pricing mildly lower. Auction results should be similar to February in volume and pricing. Sleeper Tractors – Auction/Wholesale We will continue to focus heavily on the auction channel, since that’s where market activity has been since mid-2015. Our ongoing volume comparisons are based on a benchmark group of the three highestvolume sleeper tractors sold at the nation’s two largest nationwide no-reserve auction companies. Model years included are 2011-2013. Our pricing comparisons are based on one of those three models that has a good reputation for reliability and until recently was bringing strong pricing. The winter of 2015-2016 was extremely volatile for auction volume. December 2015 saw the highest month of the year for number of our benchmark trucks sold, at 514. January plummeted to a mere 25, and then February was back up to a more typical 253. Volume was lopsided in February, with one of the two auction houses responsible for all but 26 of our benchmark trucks sold. See “Volume of the Three Most Common Sleeper Tractors…” graph for detail. VolumeoftheThreeMostCommonSleeperTractorsSoldthroughtheTwo LargestNationwideNo-ReserveAuctions 800 700 600 Looking at the larger wholesale market overall (all sleeper tractors with dealer-to-dealer sales included), the environment was more negative. Pricing for all trucks of model years 2011-2013 dropped 11 percent from December to January, but we predict February’s results will show little movement. If this prediction holds true, the first two months of 2016 are running about 9 percent behind the fourth quarter of 2015 – on par with our prediction of roughly 4 percent depreciation per month. See “Average Sleeper Tractor Pricing by Model Year (All Wholesale)” graph for detail. AverageSleeper TractorPricing byModelYear (All Wholesale) $90,000 2per.Mov. Avg.(2007) $80,000 2per.Mov. Avg.(2008) $70,000 2per.Mov. Avg.(2009) $60,000 2per.Mov. Avg.(2010) $50,000 2per.Mov. Avg.(2011) $40,000 2per.Mov. Avg.(2012) $30,000 2per.Mov. Avg.(2013) $20,000 $10,000 $0 Jan-14 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-15 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 16-Jan Feb(est.) A Source:ATD/NADAOfficialCommercialTruckGuide Sleeper Tractors – Retail Trucks sold retail continue to perform stronger than those sold wholesale, although there was a dip in January. Sleeper tractors of model years 2011-2013 lost 5 percent of their retail value from December to January. Preliminary February data points to another 4 percent loss month-over-month. Year-over-year comparisons are negative, but not severely so. Three to five year-old sleepers retailed for 8 percent less money in January 2016 compared to January 2015. February’s year-over-year comparison should look similar. 500 400 300 200 100 0 Aug-15 Sep Oct Nov Dec Jan-16 Feb Source: ATD/NADAOfficialCommercialTruckGuide Pricing was stable in February through these two auction houses, with our benchmark truck actually ticking upwards 10 percent for model year 2012 and 4 percent for model year 2013. Trucks of model year 2011 dipped 12 percent. These movements average out to less than 1 percent change from January to February for the three model years. Since February was a higher-volume month, the price stability is encouraging. See “Average Selling Price: Benchmark Sleeper Tractor…” graph for detail. 2011 $60,000 See “Average Retail Selling Price of Selected 3-5 Year-Old Sleeper Tractors” graph for detail. AverageRetailSellingPriceofSelected3-5Year-OldSleeperTractors AdjustedforMileage $100,000 386 $90,000 387/587 $80,000 Cascadia $70,000 ProStar(ISX+MF) $60,000 AverageSellingPrice:BenchmarkSleeperTractorSoldthroughtheTwo LargestNationwideNo-ReserveAuctionCompanies $70,000 On a model-by-model basis, the Kenworth T660 started out 2016 in the lead, followed closely by the Volvo VNL 730/780. These models, along with the Peterbilt 386, have generally been at the top of the aerodynamic sleeper market in terms of pricing. It is no coincidence that these are generally the lowest-volume sleepers sold in a given month. 2012 2013 $50,000 T660 $40,000 T700 $30,000 VNL630/670 $20,000 VNL730/780 $10,000 MarketAverage Jan-14 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-15 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-16 Feb(est.) $0 $50,000 $40,000 Source:ATD/NADAOfficialCommercialTruckGuide $30,000 $20,000 $10,000 $0 Aug-15 Sep Oct Source: ATD/NADAOfficialCommercialTruckGuide 8 March 2016 Nov Dec Jan-16 Feb We must also award honorable mention to the International ProStar, which is seeing strong pricing for ISX-equipped 2014 models. Pricing for this year and configuration of ProStar appears to be on par with competing models, and was enough to substantially improve the ProStar’s 3-5 year-old average. Other model years and configurations of the ProStar continue to perform similarly to previous months. www.UTA.org UTA Industry Watch In terms of retail sales volume, February should come in at approximately 4.6 trucks sold per rooftop, identical to January. This result would be 0.3 truck higher than last February, but 0.6 truck off the 2015 average. Low trade-in values are keeping many buyers out of the market, and dealers are reluctant to chop pricing too hard to get these buyers off the fence. The market remains in a transition period, with buyers and sellers adjusting to new price levels. See “Number of Trucks Retailed per Dealership Rooftop” graph for detail. in the number of trucks sold in January 2016 suggests the healthier pricing may be due to increased demand. See “Average Wholesale Selling Price: 4-7 Year-Old Class 3-4 Cabovers” graph for detail. Average WholesaleSellingPrice:4-7Year-OldClass3-4Cabovers Adjusted forMileage $25,000 $20,000 NumberofTrucksRetailedperDealershipRooftop $15,000 7 $10,000 6 4 $0 3 2 1 Jan-14 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-15 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-16 $5,000 5 Source:ATD/NADAOfficialCommercialTruckGuide Feb(est.) Dec 16-Jan Oct Nov Sep Jul Aug Jun Apr May Feb Mar Dec Jan-15 Oct Nov Sep Jul Aug Jun Apr May Feb Mar Jan-14 0 Source:ATD/NADAOfficialCommercialTruckGuide Medium Duty Trucks Class 4 conventionals began 2016 just under 6 percent lower than where they began 2015. On a mileage-adjusted basis, the average 4-7 year-old Class 4 conventional brought a wholesale price of $18,861 in January, compared to $20,012 a year prior. Sales volume was higher, with our definition of “4-7 Year-Old” now including only one recession model year (2010). Class 6 conventionals fared better, with the average wholesale price of a 4-7 year-old Class 6 conventional at $25,881 - 3 percent lower than January 2015. Sales volume was higher for this GVW class as well. See “Average Wholesale Selling Price: 4-7 Year-Old Conventionals…” graph for detail. Average WholesaleSellingPrice:4-7Year-OldConventionalsbyGVWClass Adjusted forMileage Forecast February’s pricing was moderately encouraging. The flat month-overmonth auction pricing was at least partially due to mild pent-up demand following a completely dead January, but buyers appeared comfortable with the price levels established in December. It is likely that the heaviest auction depreciation is behind us, although there is still more downward pressure than upward. The retail channel still has some pent-up depreciation to cycle through, and we’re sticking with our estimate of roughly 4 percent depreciation per month into the second quarter. Fundamental economic measures are mixed, with the manufacturing sector pausing but most other segments stable to mildly upwards. Most economists see 2016 unfolding similarly to 2015, with a possible minor decrease in the rate of recovery when all is said and done. The US remains the healthiest economy in the world in most respects, which means sectors geared towards domestic consumption should look healthy, while sectors geared toward export should remain flat to mildly upward. n $30,000 $25,000 $20,000 $15,000 $10,000 2per.Mov.Avg.(Class 4Price) $5,000 Jan-16 Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan-15 Dec Oct Nov Sep Aug Jul Jun Apr Feb Mar Jan-14 May 2per.Mov.Avg.(Class 6Price) $0 Source:ATD/NADAOfficialCommercialTruckGuide The most healthy segment of medium duty truck looks to be cabovers. Our benchmark group of 4-7 year-old Class 3 and 4 cabovers brought an average of $18,698 in January 2016, compared to $17,087 in January of 2015. This 9 percent increase in pricing is largely due to a substantial 34 percent difference in average mileage. We do adjust our price averages for mileage, but a difference this large may not be fully accounted for in our adjustments. At the same time, a notable increase www.UTA.org Reprinted with permission from the ATD/ NADA Official Commercial Truck Guide® www.nada.com/b2b March 2016 9 UTA Industry Watch Industry News Briefs Lackluster January for Class 8 Sales: ACT Medium Duty Fares Somewhat Better TCP Survey Finds Carriers “Positive” for 2016 Sales for Class 8 vehicles got off to a slow start this year, with January’s orders at an estimated 18,200 units, according to ACT Research. Compared to the same month last year sales were down 48 percent. And compared to December’s tally orders were down 35 percent. Expectations have been tempered some, but a recent survey by Transport Capital Partners (TCP) finds “carriers remaining positive, despite tempered expectations, and looking toward stable growth in 2016.” The survey was based on data from 2015’s fourth quarter. Medium-duty orders fared better at 19,200 units, representing a three percent rise over January 2015, although down 19 percent against December’s unexpectedly good numbers. “Expectations are lower than in recent years but are still positive for 2016. The indication is for a stable business environment and little fear of a recession,” said TCP Partner Steven Dutro. “Economic reports over the course of January were broadly disappointing, with industrial-related data points particularly soft,” said Kenny Vieth, ACT’s President and Senior Analyst. “Ongoing weakness in the freight intensive manufacturing sector continued to weigh on capacity utilization following a year in which Class 8 tractor retail sales fell just short of an all-time record. As a result of the soft supply-demand environment, the lackluster Class 8 order trend that started in late 2015 continued into 2016.” TCP’s survey also found a sharp drop in expectations for rate increases from the previous year. “At the beginning of 2015, 79 percent of the participants in our survey were looking forward to rate increases over the year ahead,” TCP noted in a release. “Turning the page into 2016, that number had dwindled to 41 percent--the lowest percentage we have recorded since 2009.” For more information contact [email protected]. n FTR’s Take on January’s Lower Class 8 Sales TCP found that carriers are also less in agreement about trends moving forward than they’ve recently been. “In this survey, and in carrier discussions with TCP, we are seeing more variation in the opinions of individual carriers than in prior years. Any further tightening, caused by a small increase in demand or driver shortages, will have a proportionally greater upward impact on spot and contract rates,” said TCP Partner Richard Mikes. n Suggests this May Suggest a Relatively Weak 2016 FTR’s preliminary data found January’s NA Class 8 truck net orders “slipping back” to 18,062 units. The market research firm noted that “net Class 8 orders for five of the last eight months were below 20,000 with a monthly average for the period of 21,200 units.” Order activity has been “unusually volatile” since September, FTR said, with monthly changes at more than 6,500 units. The January tally “annualizes” to 217,000 units. “Orders in 2014 equaled a strong 376,000, 2015 was down from that to just 284,000 orders, and now 2016 is starting off even weaker,” noted FTR’s COO Jonathan Starks. “It is not looking to be a strong year. However, the fundamentals for freight and demand for truck services should hold up well enough to keep the market at replacement levels. In order to see that occur we would expect to see orders improve as we get into the spring months and fleets finalize their plans for 2016 expenditures,” Starks added. Contact FTR via email at [email protected] or call (888) 988-1699 ext. 1 for more information. n Volvo Debuts Battery-Powered Parking Cooler Option Volvo Trucks North America introduced a battery-powered parking cooler as a factory-installed option for its VNM 630, VNL 630, VNL 670, VNL 730, and VNL 780 sleeper models. The battery-powered parking cooler lets drivers keep the cab and sleeper comfortable without idling the engine, “providing the most environmentally friendly and efficient solution for maintaining comfort while parked.” The company feels the battery-powered parking cooler is a win-win for the driver, according to Jason Spence, a Volvo Trucks product marketing manager. “With regulations varying from state to state – and even city to city – the parking cooler eliminates the guessing game when it comes to anti-idling rules while maximizing driver comfort, lowering fuel costs, and reducing emissions.” Volvo said power comes from the combined energy of the truck starting batteries and four AGM deep cycle batteries based in the in-frame battery box. “The Volvo parking cooler is TMC approved and rated to keep the sleeper comfortable at 74 degrees Fahrenheit for up to 10 hours, even during the heat of the day,” Volvo said in a media release. “The system is ideal for long haul drivers who run their trucks at least six hours, then park for their required break. Smart energy management software is also included, and protects the engine’s starting batteries from being run down.” n 10 March 2016 www.UTA.org UTA Industry Watch Peterbilt Names the Larson Group NA Dealer of the Year Citing its sales growth in medium duty and heavy duty trucks, a boost in its parts and service business, and the opening of three new locations, Peterbilt named the Larson Group its North American Dealer of the Year. The Larson Group operates 16 locations in seven states. Peterbilt recently announced the award at its Dealer Meeting in San Diego. The meeting also included overviews of the new PACCAR MX-11 engine and SmartLINQ connected truck technology. Accepting the award were Glenn Larson and Vice Presidents Kevin Larson, Kory Larson, and Kyle Larson. International Launches New Class 8 Vocational Trucks: HX™ Series International Truck recently launched the International® HX™ Series, a line of Class 8 premium vocational trucks for the severe service industry. International said this is the first all-new vehicle it has introduced since 2010. The new series debuted at the World of Concrete trade show. It will replace the International® PayStar® model. International is now taking orders for the new vehicles. The company expects to start delivery this spring. International says the HX series addresses a “full range of applications,” and released the following details. The company will offer four HX Series models, with “both set-forward and set-back front axle models in either short or long hood, depending on the application.” It unveiled three of the models at the World of Concrete trade show. ■■ ■■ “The Larson Group Peterbilt is consistently one of our top performing dealers and we are pleased to recognize them as our 2015 North American Dealer of the Year,” said Darrin Siver, Peterbilt General Manager and PACCAR Vice President. “Not only did they add three new dealerships, they added the first dedicated TRP parts store, and were among the first dealerships to embrace Peterbilt’s Rapid Check expedited diagnostics program, and the SmartLINQ onboard diagnostic telematics technology.” Peterbilt also designated some of its best-performing dealer groups as “Best in Class.” The company bases these Best in Class Awards on “Standard of Excellence” scores, financial performance, parts and service performance, and use of PACCAR training and programs. The following dealer groups received Best in Class Awards: ■■ Allstate Peterbilt (Don Larson and Jeff Vanthournout) ■■ Cervus Equipment Peterbilt (Cal Johnson) ■■ Hunter Peterbilt (Jeffrey Hunter, Bill Hunter, David Hunter, and Nancy Mycka) ■■ Jackson Group Peterbilt (Blake Jackson) ■■ Performance Peterbilt of Bristol (Ryan Church and Nathan Ried) ■■ Peterbilt Manitoba (Doug Danylchuk) ■■ Peterbilt of Wyoming (Bill Devore and Fred Devore) ■■ Rush Peterbilt Truck Centers (Rusty Rush, Corey Lowe, Jim Thor, and Mike McRoberts) ■■ Stahl Peterbilt (Eddy Stahl) ■■ The Peterbilt Store (John Arscott, Jeff Arscott, and Greg Arscott) ■■ Transdiff Peterbilt (Pierre Pouliot, Guillaume Pouliot, and Jean-Phillipe Pouliot) www.UTA.org ■■ The HX515 is a 115” BBC Set-forward Axle Straight Truck with primary vocations including concrete mixer, construction dump, refuse/roll-off, and crane. The HX615 is a 115” BBC Set-back Axle Truck or Tractor with primary vocations including construction dump, concrete mixer, platform stake/crane, and refuse/roll-off. The HX620 is a 120” BBC Set-back Axle Truck or Tractor with primary vocations including heavy haul tractor, construction dump, and platform stake/crane. International added that the fourth model, the HX520, is a “120” BBC Set-forward Axle Truck or Tractor with primary vocations including heavy haul tractor, construction dump, and platform stake/crane. It will introduce that model at Truck World in Toronto this April. Navistar® N13 engines power the HX515 and the HX615 models, International said. The Cummins® ISX15 engine powers the HX520 and HX620 models. “Each model in the HX Series delivers on four key principles of design: maximum strength and durability, driver productivity, bold styling, and superior uptime,” the company noted. For more information on the HX Series visit InternationalTrucks.com/HXSeries. n March 2016 11 UTA Industry Watch Keynote Ron Jaworski 12 March 2016 www.UTA.org UTA Industry Watch www.UTA.org March 2016 13 UTA Industry Watch From Where We Sit Today, we envy you. You’re living in the month of March when the weather has warmed, and the promise of spring is in the air. We, however, are still in February where the wind chill is below zero and the weather folks are all calling for yet another nasty storm. With such realities to deal with, we’ve decided to focus instead on Valentine’s Day. Yep, it’s Valentine’s Day today here in our little part of the world, and that has us cocooning and thinking about love. As you already know, we’re not much for these little consumer holidays. We’re so lucky to have enough meaningful days in our calendar year to celebrate and commemorate, that we tend not to make much of big deal about the consumer-driven ones. Still, love is always a good thing to celebrate, and it’s certainly better to think about than chipping ice off the sidewalks and driveway! We’ve each taken turns introducing ourselves, and now, lucky you, we’d like to share a bit about us together. We have been together since we were 18 year-oldfreshmen in college. Actually, we met the second day of freshmen orientation. We got engaged at 20 and married by the time we were 22. Since the day we met, neither one of us ever dated anyone else. We decided within months of meeting, just between us, that we would always stay together. When we tell other people about this, we always hear the same response, “You are so lucky!” Yes, we have to admit, we are lucky. It’s rare to find your partner so young and be able to stay together so long. But luck is only the place where this story begins. Although it wasn’t exactly long, long, ago, in a galaxy far, far away, it has been, by far, the greatest part of our lives that we’ve shared. Anyone who has a long and still thriving marriage will admit, if they want to be honest, that luck may have been the start, but hard work is what makes the marriage. Only the fakers and liars will tell you that they’ve been married for decades without any struggle. If they’re telling you that story, you’re only getting a portion of the truth. But, the longer we are together the more we’ve come to realize that staying that way comes down to believing in the relationship even when it’s hard to believe in. Actually, that was our advice to each of our children when their own wedding days approached. We told them, “Your love is still young. You haven’t yet had the opportunity to disappoint each other deeply. But, that opportunity will come as the years go on. When it does, you have to decide the disappointment isn’t bigger than the devotion you share to each other.” So, why are we telling you about this? Because over the years we’ve been writing for UTA, we’ve interviewed scores of UTA members. We’ve heard time and time again that the secret to their success was their willingness to work hard and keep on going when discouragement seemed to be the only thing they were getting for their efforts. Sure, they’ve noted the good luck they’ve had in meeting mentors and working for great companies, but overall, very little replaces good-oldfashioned hard work. So are we lucky? Sure. So are our children who bonded with their spouses while still in their teens. We take that as a personal tribute to the relationship they grew up witnessing every day. Did we ever once repeat the dire warnings we heard about how they were too young to take such a big step? Not a single time. After all, who were we to make that judgment when we knew all too well how it felt to be so judged? So, with gratitude for good luck combined with the willingness to keep working, we look forward to the future. At least that’s the way it seems from we sit. Deb and Brad Schepp [email protected] 14 March 2016 www.UTA.org