community groups

Saturday
2Octo6ber
COMMUNITY GROUPS
& FUNDRAISERS
How-To Guide
WHAT IS GARAGE SALE TRAIL?
By organising communities around
Australia to hold garage sales on
the same day we aim to reduce
waste to landfill, enable new
community connections, provide a
platform for fundraising, inspire
creativity and stimulate local
economies. Garage Sale Trail is
about making sustainability fun,
social and profitable.
By connecting with the event,
you’re tapping into a fresh way to
raise some serious dough, connect
with your community, promote your
cause and have some fun
practicing sustainability in action!
HOW DOES A FUNDRAISING OR COMMUNITY GROUP
GARAGE SALE WORK?
Garage Sale Trail is a FREE way for you to make money for your
cause and really connect with your community. Any type of group can
get involved.
Social
Welfare
Groups
Charities
Human
Rights
Groups
Community
support groups
School
Groups
Sports
Clubs
Church
Groups
$
Non-Profits
Individuals
Rotary
Clubs
You name it, they’ve been involved.
WHAT’S IN IT FOR ME?
40,000
wheelie bins of stuff was
potentially diverted from landfill
$1,114
AVERAGE AMOUNT MADE
PER COMMUNITY GROUP
45,000
2,500 bins
NEW COMMUNITY CONNECTIONS
were made
48%
donated to charity
80,000
CUPCAKES WERE MADE
HOW CAN I GET INVOLVED?
HOW WE PROMOTE YOUR SALE
NAME YOUR SALE
Think of a name that best
identifies your sale. Get
creative and don’t be
afraid to express yourself.
REGISTER YOUR SALE
1
We do some of the legwork promoting your
sale on our website, social media and through
our media partnerships, To make sure your
community knows where you are and what
you’re doing.
2
ALL OVER THE COUNTRY
LAST YEAR:
672,259
Facebook Reach
Register your sale at garagesaletrail.com.au.
This will give you the ability to list items,
download our app, share info about what else
is happening i.e bbq or live music, download
posters to promote your sale and access your
seller dashboard. The seller dashboard gives
you information about who has rsvp‘d to
your sale, watching your items and the number
of sellers in your area.
garagesaletrail.com.au
HOW YOU PROMOTE YOUR SALE
359,930
Twitter Reach
3
20,852
User Generated Content
562
Newspaper Articles
4
• Tell your friends, family and
colleagues about your sale.
• Print posters from your seller
console and put them up around
your neighbourhood.
• Post information about your sale
to your website, newsletter and
social media.
ON THE DAY
5
Put posters up around
your neighbourhood,
post images to social
media and have a
whole lot of fun.
FUN-O-METER
Each year we enlist a group of
CREATIVE, COMMUNITY & MEDIA AMBASSADORS
to help spread the
BRENDON MOAR
Landscape architect &
TV presenter
TRACEY SPICER
Media Goddess
& mum
DAVE RASTOVICH
Free surfer &
enviro activist
ANGUS STONE
ARIA award winning
singer/songwriter
MARNIE SKILLINGS
Fashion designer &
label head
SIBELLA COURT
author, interior stylist &
creative director
HOW OTHER GROUPS GOT INVOLVED
BUSINESS TYPE
BUSINESS TYPE
Community Group.
Provides food security for
Melbourne’s homeless.
WHAT THEY DID
WHAT THEY DID
Based in Melbourne,
Sharehood make it possible
for neighbours to share
anything from drills to shovels
to bikes and wheelbarrows and
invited their members on the
day to collectively sell their
goods. Chestnuts were
roasted, a seven-seater bike
roamed the streets for promo
and background music put a
spring in shopper's steps.
SHARE H
OOD
Hosted a sale of over 500
pairs of shoes in one of
Melbourne’s most iconic
laneways, Hosier Lane.
WHY THEY DID IT
To raise money and create
awareness for their cause.
WHY THEY DID IT
ECTS
PROJ
OUTH
For Sharehood, the event was a
way they could communicate
with their members, provide
a channel for them to come
together and to practice
sharing and re-use in a related
but different way.
Y
WHAT THEY DID
They invited their 30,000+
supporters across the state
to host a Garage Sale and
use the program as a way
to raise money for the
battle against cancer.
WHY THEY DID IT
CANCER COUNCIL
With the event being such
a popular and accessible
way for people to make
money, the NSW Cancer
Council saw Garage Sale
Trail as a fun way to raise
much-needed funds!
CONTACT US
[email protected]
garagesaletrail.com.au
/garagesaletrail
/garagesaletrail