2011-12 Cotton Australia Anniversary Edition Annual Report
Transcription
2011-12 Cotton Australia Anniversary Edition Annual Report
C E L E B R A T I N G CELEBRATING 40 YEARS OF COT TON AUSTRALIA · ANNUAL REPORT ANNIVERSARY EDITION 2011/12 YEARS 40 SUITE 4.01 247 COWARD STREET MASCOT NSW 2020 AUSTRALIA P: +61 2 9669 5222 F: +61 2 9669 5511 [email protected] WWW.COTTONAUSTRALIA.COM.AU WWW.FACEBOOK.COM/COTTONAUSTRALIA FOLLOW US @COTTONAUSTRALIA OF COTTON AUSTRALIA ANNUAL REPORT 2011/12 ANNUAL REPORT ANNIVERSARY EDITION 2011/12 “Watch Out! New Technology is Coming”, Estela Bonato, Click! Phot Comp looking back HAMISH MILLAR ACGRA member from 1998 - 2007 Youngest Chair of ACGRA 2004 - 2007 Director of Cotton Australia 2007 - 2011 Director of Cotton Research & Development Corporation 2011 – present “ In the past cotton has faced many challenges and proved resilient in responding to, and overcoming threats to our viability. Grower led research, development and extension has played a major role in advancing the Australian cotton industry into a competitive and technically advanced agricultural industry making a significant contribution to the nation’s economy. The industry’s commitment to research has a long history and this must continue into the future to keep cotton growers at the cutting edge of profitable, sustainable farming. ” LOOKING FORWARD TO THE NEXT 40 YEARS contents 04 A Word from the Chairman 05 The CEO’s View 06 Cotton Australia – Celebrating 40 years 07 Financial Summary 08 Cotton Australia Board 09 Cotton Australia Staff 10 To Our Levy Payers – Thanks for Being On Our Team 11 An Industry in Resurgence – 2011-12 Crop Report 12 Making a Splash in Water Policy 13 Drift Campaign Protects Crops Again 14 One Voice for Policy 16 Reaching Out – Regional reports 20 40 Year Honour Roll 21 1972-2012 – The Timeline 26 Vintage Moments 29 Increased Focus on Jobs and Learning 30 Growers Come Online with myBMP 31 Telling Cotton Australia’s Story 33 Research, Development and Extension 34 Tools of the Trade – Stewardship 35 On the Road with Cotton Australia 37 Cotton Safe – Watching Out for Workers 38 Vintage Moments 41 A Climate of Change 42 Digging In – Mining and Coal Seam Gas A WORD FROM THE CHAIRMAN I AM KEENLY AWARE THAT WHILE IT WAS A GREAT SEASON FOR MOST, SOME OF OUR GROWERS WERE DEVASTATED BY FLOODS AND SOME OF OUR MERCHANTS FOUND THEMSELVES IN DIFFICULT CIRCUMSTANCES. MAY WE CONTINUE TO STAND TOGETHER, PROVIDING A UNITED VOICE FOR OUR GROWERS WELL INTO THE NEXT 40 YEARS. “Of all the fibre sold world-wide over 40% is cotton”, Hayley Caccianiga, Click! Photo Comp 2012 Cotton Australia Chairman and Cotton Grower from Boggabri, Andrew Watson 2012 IS A SPECIAL YEAR FOR COTTON AUSTRALIA AS WE CELEBRATE OUR 40TH ANNIVERSARY. THE AUSTRALIAN COTTON FOUNDATION, AS IT WAS THEN KNOWN, STARTED WITH VERY HUMBLE BEGINNINGS AS A CLIENT OF PUBLIC RELATIONS FIRM PPR IN 1972. IN THAT VERY SAME YEAR THE AUSTRALIAN COTTON GROWERS RESEARCH ASSOCIATION (ACGRA) WAS FORMED TO ENCOURAGE GROWER PARTICIPATION IN THE RESEARCH THAT UNDERPINNED THE GROWTH OF THE INDUSTRY IN THOSE EARLY YEARS. Cotton Australia has grown and developed alongside an industry that has changed enormously in that time. Interestingly, the separation of roles with Cotton Australia as primarily an advocacy body that dealt with public perceptions and those of the ACGRA as a grower-led body dealing with research was quite deliberate. The two organisations worked side-by-side for 36 years before the two functions were combined when Cotton Australia and the ACGRA merged in 2008 to provide one united voice for our industry. I’m very pleased to have been at the helm of Cotton Australia over the last year as the industry expanded and we produced back to back record cotton crops of 4.1 million bales in 2010-11 and a likely 4.8 million bales this year. The recovery has been rapid, and Cotton Australia has needed to be flexible in order to support the many new growers entering our industry during this expansion phase. 4 CELEBRATING 40 YEARS OF COTTON AUSTRALIA During the year the Board undertook a review of the current Strategic Plan 2009-13, which is due to be upgraded at the end of this year. Essentially this review found that we remained focussed on the critical issues and that we’re on the right track for achieving the targets set down in the Plan. Although the industry is rebuilding, the Cotton Australia Board has taken a precautionary approach to expansion, with the first focus on rebuilding reserves that had been depleted during the extended drought period. While there has been some needed additions made to the staff, we’ve been careful not to rapidly increase spending to make sure the organisation is best placed to survive another downturn in the future. In another strategic re-alignment, we’ve recognised a gap in our knowledge in the area of human capacity. Cotton Australia has teamed up with the Cotton Research and Development Corporation (CRDC) and other industry groups to devise an overall human capacity strategy for the industry that will focus on attracting and retaining a cotton workforce into the future. This strategy needs to be based on research and so the first steps are to gather data through CRDC-funded research projects that will help inform where our investments will be best made. With the increase in research budget due to the size of the crop, Cotton Australia’s research advisory panels are playing an ever more important role in directing industry research, development and extension. And with the Cotton CRC era closing we’ve been working on some strategies to ensure the critical extension function is filled post June 2012. In terms of our environmental performance, the Australian cotton industry continues to lead the way with a 3rd Environmental Assessment (Audit) underway to review our progress against the recommendations made back in 2005. This will show the industry is on a trajectory of continual improvement but will also document how important it is for our growers to stay focussed on the myBMP program that is being constantly improved to provide a quality resource for our industry. I’d like to personally thank the Board and Staff of Cotton Australia for their efforts over the last 12 months. In particular I’d like to farewell and thank Hamish Millar and Cleave Rogan who left the Board after many years of dedicated service and to welcome our new staff, who are helping reinvigorate our organisation by providing an even greater level of service to our growers in the regions. This special Anniversary edition of our Annual Report pays tribute to the people past and present who have contributed to our organisation during our 40 years of servicing growers. We look at the highs and the lows, some of the pivotal moments in our organisation’s history and about many of the achievements gained for our growers during the last 40 years. I hope you enjoy the read as much as I did. Andrew Watson Chairman THE CEO’S VIEW COTTON AUSTRALIA CONTINUES TO PROVIDE THE LEADERSHIP WE NEED TO STEER THE INDUSTRY AND I’M LOOKING FORWARD TO MANY MORE YEARS OF POSITIVE CONDITIONS FOR GROWING OUR CROP THAT WILL ALLOW US TO MAKE SOUND INVESTMENTS IN OUR INDUSTRY’S FUTURE. “Moon Shine Ginning!”, Jamie Condon, Click! Photo Comp 2012 Cotton Australia CEO, Adam Kay THE RAPID RESURGENCE OF THE AUSTRALIAN COTTON INDUSTRY FROM PROLONGED DROUGHT TO RECORD BACK TO BACK CROPS IN THE LAST TWO SEASONS IS FANTASTIC NEWS FOR OUR GROWERS, THEIR FAMILIES AND THEIR COMMUNITIES. Our industry now stretches north to the Burdekin region in Queensland and next year may even creep across the border into Victoria. Many growers entered the industry for the first time, particularly in the south and there was a large area of dryland cotton produced by new and returning growers – with stunning results. Although it’s been a bumper season for most, we must always remember that for some the year wasn’t so positive. Flooding and heavy rain again had an impact on the crop this season with Central Queensland, St George and Dirranbandi affected. The western Gwydir and parts of the lower Namoi also experienced bad flooding. These floods have knocked yields and quality around in some areas, but the overall result despite the floods is a record crop of approximately 4.8 million bales. We are proud that we were able to help 60 individual growers affected in the 2011 floods through the Cotton Industry Flood Fund that raised over $2 million to help the worst-affected. As an organisation, Cotton Australia is cautiously rebuilding after many years of tough financial times. One of the most exciting changes is the re-engagement of a part-time field team located in all of the major cotton growing regions. Nine Regional Managers have been employed to provide support to growers at the local level, assist Cotton Grower Associations and deliver myBMP and education activities. As an industry we’ve recognised that a very important turning point has been reached with myBMP. The new system is in place and an industry implementation team, including Cotton Australia is steadily helping growers move across to the web-based platform. It’s a really simple process and one that I encourage all growers to get involved with. There’s plenty of support available and I can’t stress enough the importance of the myBMP program in our advocacy work. I believe that myBMP has been our industry’s saviour, providing the tangible evidence we need to establish our environmental credentials with the policy makers. A renewed effort was also made in the area of community education, with a number of initiatives to engage students and educators in cotton production and to promote positive messages about our industry. We also explored some new communication platforms such as Facebook and Twitter, and revamped our corporate website which is a huge repository for cotton information, grower resources and data. While we’ve reinvigorated some areas of the business that were reduced during the drought, the organisation has remained focused on its advocacy work. A very professional team worked hard during 201112 to put forward the industry’s position and influence public policy on critical issues such as the Murray-Darling Basin Plan, the Carbon Tax, Coal Seam Gas and Mining Exploration and Transport issues. In looking back over Cotton Australia’s 40 years there are just too many achievements and milestones to capture in one report. I started in the industry in the mid 1980’s when Cotton Australia’s main role was to fight fires and face a roaringly disapproving public. Thankfully we’ve come a long way since those days of disaster headlines, taking stock through the 1st Environmental Audit, making real changes on farm through BMP, investing in research and development to help us innovate and quietly going about the business of improvement. Today’s modern cotton industry is almost unrecognisable compared to 40 years ago. I am so thankful for the wisdom of those people sitting on the Boards of Auscott Limited, the Queensland Marketing Board and Namoi Cotton Cooperative who saw the need for an advocacy organisation right back then. I believe that Cotton Australia is as relevant today as it was back then, if not more so. This special Anniversary edition of the Annual Report is a trip down memory lane, but I also hope that our growers get a sense of our future direction and some of the exiting initiatives that we’ve been able to start up this year. I would like to thank all of my dedicated staff, both old and new, who every day take to their work with passion, enthusiasm and a huge amount of dedication to the cotton industry. As our team grows, I am excited by the prospects of being able to deliver an even higher level of assistance to our supporters, our growers. Adam Kay Chief Executive Officer COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 5 COTTON AUSTRALIA – CELEBRATING 40 YEARS “Irragated Cotton”, Steve Burke, Click! Photo Comp 2012 COTTON AUSTRALIA IS THE PEAK BODY FOR AUSTRALIA’S COTTON GROWING INDUSTRY, SUPPORTING OVER 1,500 COTTON FARMING FAMILIES IN NSW AND QUEENSLAND. WE FOSTER A WORLD CLASS AGRICULTURAL INDUSTRY THAT’S SUSTAINABLE, VALUED FOR ITS ECONOMIC AND SOCIAL CONTRIBUTIONS AND PRODUCES VERY HIGH QUALITY COTTON IN DEMAND AROUND THE GLOBE. Led by a Board of 10, Cotton Australia was established in 1972 (as the Australian Cotton Foundation) and in 2008 merged with the Australian Cotton Growers Research Association (also established in 1972) to provide a united voice for cotton growers across research, stewardship, natural resource management and cotton production issues. Cotton Australia helps the Australian cotton industry to be world competitive, sustainable and valued by the community. It drives the industry’s strategic direction, retains a strong focus on R&D, promotes the strengths of the industry, reports its environmental credentials and implements policy objectives. Cotton Australia’s advocacy work starts in the field, listening to grower concerns and issues, and ends in Parliament House in Canberra, Sydney and Brisbane where those messages are taken to the policy makers that can have a real impact on the business of growing cotton. The organisation pushes for better funding for rural R&D and provides grower-driven feedback to the Cotton Research & Development Corporation (CRDC) on where they should invest their research dollars. 6 CELEBRATING 40 YEARS OF COTTON AUSTRALIA It also helps to safeguard the industry by remaining vigilant and prepared for risks like biosecurity threats and exotic pest incursions. The myBMP program is led by Cotton Australia, a practical on-farm management tool that allows the industry to minimise its footprint and establish its environmental credentials with government and the community. Cotton Australia positively promotes the industry to external audiences including the media, educators, students and cotton communities and plays an important role in keeping growers informed of activities and issues that affect them. Cotton Australia has offices in Sydney, Narrabri and Toowoomba and field staff in most of the cotton production regions. The activities of Board and Staff are directed by an Annual Operating Plan, underpinned by a 2009-13 Strategic Plan that sets out priorities and core areas of business. OUR VISION A sustainable Australian cotton industry that is valued for its environmental, economic and social contribution. OUR PURPOSE To advance the interests of the Australian cotton growing industry. OUR KEY PORTFOLIOS 1. Member Services and Capacity Building 2. Research Direction and Stewardship 3. Policy and Advocacy 4. Communication and Engagement With thanks to Cotton Australia’s valued Members for their input throughout the year > Auscott Limited > Brighann Ginning > Caroll Cotton > Central Highlands Cotton Growers & Irrigators Association Inc > Cotton Seed Distributors > Crop Consultants Australia Ltd > Darling Downs Cotton Growers’ Inc > Darling River Cotton Pty Limited > Darling River Food and Fibre > Dawson Valley Cotton Growers’ Association > Dirranbandi Cotton Growers’ Association > Dunavent Ginning > Gwydir Valley Cotton Growers’ Association > Lachlan and Murrumbidgee Cotton Growers’ Association > Lower Namoi Cotton Growers’ Association > Macintyre Valley Cotton Growers’ Association > Macquarie Cotton Growers’ Association > Menindee and Lower Darling Cotton Growers’ Association > Mungindi Water Users’ and Cotton Growers’ Association > Namoi Cotton Co-op > North Bourke Growers Ginning > North West Ginning Pty Limited > Queensland Cotton Corporation Limited > St George Cotton Growers’ Association > Tandou Ltd > Twynam Cotton Pty Ltd > Upper Namoi Cotton Growers Association > Walgett Cotton Growers’ Association > Wathagar Ginning Company FINANCIAL SUMMARY INCOME YEAR 2005/2006 2006/2007 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 LEVY OTHER INCOME $3,866,199 $3,888,766 $2,012,114 $944,100 $2,203,624 $2,513,893 $5,706,234 $338,220 $251,101 $303,394 $1,482,015 $654,326 $124,593 $182,635 OPERATING CAPITAL $3,551,831 $3,212,645 $2,211,566 $1,940,928 $2,085,648 $2,187,757 $2,948,431 $139,888 $237,193 $49,312 $8,924 $5,726 $3,220 $79,202 OPERATING VS CAPITAL YEAR 2005/2006 2006/2007 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 OPERATING EXPENDITURE BY PROGRAM 2011/12 2010/11 2009/10 Board and Executive Policy and Advocacy Affiliations Public Affairs Grower Services/myBMP Office Overheads Administration Research $557,587 $888,685 $117,176 $328,602 $381,830 $452,765 $177,906 $43,880 $391,943 $371,816 $113,997 $309,623 $415,192 $370,100 $172,850 $42,236 $442,296 $395,077 $109,977 $224,607 $332,871 $367,371 $161,749 $51,700 $2,948,431 $2,187,757 $2,085,648 TOTAL GROWER LEVY CONTRIBUTION RATE 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 68% 67% 68% 69% 68% 68% 62% NOTE: THE REDUCTION IN LEVY COLLECTION WAS LARGELY DUE TO SEVERELY FLOOD -AFFECTED REGIONS. COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 7 COTTON AUSTRALIA ANDREW WATSON LYNDON MULLIGAN Chairman Cotton Grower, Boggabri, NSW Deputy Chairman Cotton Grower, Moree, QLD ELIZABETH ALEXANDER STUART ARMITAGE JEREMY CALLACHOR Agri-Business Consultant Emerald, Queensland Cotton Grower Darling Downs, QLD Chief Executive Officer Namoi Cotton SIMON CORISH BOB DALL’ALBA GEORGE GALLACHER Cotton Grower Goondiwindi, QLD Chief Marketing Officer Queensland Cotton General Manager – Cotton Marketing Auscott HAMISH MCINTYRE ANDREW PARKES Cotton Grower St George and Dirranbandi, QLD Agri-Business Consultant Moree, NSW 8 CELEBRATING 40 YEARS OF COTTON AUSTRALIA COTTON AUSTRALIA STAFF ADAM KAY Chief Executive Officer Based: Sydney GREG KAUTER Policy Manager – Research Direction and Stewardship Based: Sydney DAVID BONE National Communications Manager Based: Sydney THERESE WOODEN Finance Manager Based: Sydney ANGELA BRADBURN Policy Officer Based: Sydney SAHIL PRASAD Policy Officer - Coal Seam Gas And Mining Based: Sydney SOPHIE DAVIDSON Education Coordinator Based: Sydney BROOKE SUMMERS Communication Consultant Based: Sydney CHRIS O'HARE Administration Assistant Based: Sydney ROCHELLE ZAKHER Executive Assistant Based: Sydney MICHAEL MURRAY Policy Manager – Queensland and Water Based: Toowoomba JAMES HOULAHAN Field Policy Manager Regional Manager Gwydir Based: Moree GEOFF HUNTER Regional Manager Namoi/Walgett/Bourke Based: Narrabri MARIE-LOUISE OFFNER Regional Manager Darling Downs Based: Toowoomba JULIE WISE Regional Manager Macquarie Valley Based: Warren RENEE ANDERSON Regional Manager Central Highlands Based: Emerald REBECCA FING Regional Manager Macintyre Based: Goondiwindi JAMES HILL Regional Manager Lachlan/Murrumbidgee Based: Hay JANE HILL Regional Manager St George/Dirranbandi Based: St George BRONWYN CHRISTENSEN Regional Manager Dawson Valley Based: Theodore COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 9 TO OUR LEVY PAYERS – THANKS FOR BEING ON OUR TEAM “The Beauty of Farming”, Jenni Seigmeier, Click! Photo Comp 2012 To all of the cotton growers who continue to support us year after year by paying their voluntary levy, we say thank you. Some of you are large corporate farms, the majority are small family operations and most have stuck by us through the ups and downs of our 40 year history. You are our organisation. Cotton Australia doesn’t exist without you. Thanks for your support. AN INDUSTRY IN RESURGENCE 2011-12 CROP REPORT “Look How Far Technology Has Come”, Joanne Campbell, Click! Photo Comp 2012 THIS YEAR THE SEASON SETTLED INTO WHAT HAS ALMOST BECOME THE STANDARD FOR THE POST DROUGHT AUSTRALIAN COTTON INDUSTRY - A RECORD AREA OF 640,000 HECTARES PLANTED, FLOODS IN SOME AREAS AND A SUCCESSFUL HARVEST. Despite tough, flooded conditions in a number of cotton regions that affected yield and quality, Cotton Australia estimates a record cotton crop of around 4.8 million bales, worth upwards of $2.5 billion dollars for the national economy will be harvested. With water abundant, we hope given reasonable prices that cotton will again be the crop of choice for many irrigated and dryland farmers in regions stretching from Emerald in the North to Hay in the South. While some areas suffered yield losses due to flooding and a prolonged overcast finish, other areas reported record yields, with some dryland crops doing particularly well. For those flood affected in 2011, Cotton Australia was able to deliver much-needed funds via the Cotton Industry Flood Relief Fund. It took a while to overcome the hurdles of government regulations, but in the end cash support payments were made to 60 severely affected growers from a total of 85 applications. The funding was allocated by an independent fund administrator who assessed applications in order of need. Another Cotton Australia service provided again this year, and especially important with such a large crop, was Pick N Match. Designed to bring picking contractors and growers together, the program aimed to ensure all growers had access to reliable picking contractors if they needed them. The vast majority of assistance was provided on the Darling Downs, where 57% of the $2 million plus fund was allocated and 28% went to family farms in the Theodore region. The Cotton Industry Flood Relief Fund also approved assistance for growers in the Central Highlands, Macintyre and Macquarie Valleys. Flooded cotton fields between St George and Dirranbandi. COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 11 WATER POLICY “Watering Time”, Karen Sullivan, Click! Photo Comp 2012 WATER POLICY AT NATIONAL AND STATE LEVELS REMAINED A MAJOR ADVOCACY AREA FOR COTTON AUSTRALIA, WITH ACTIVITY FOCUSED IN THREE MAIN AREAS. and environmental water management, Menindee Lakes re-configuration and aquifer interference policies. Direct lobbying of government These included the Basin Plan, water pricing, floodplain harvesting and amendments to the Environmental Protection and Biodiversity Conservation Act amendments. This included full participation in Federal Water Minister Tony Burke’s Roundtable discussions and meetings with State Water Ministers covering a wide range of issues including the Basin Plan, floodplain harvesting and supplementary licencing. Numerous meetings were also held with key bureaucrats in Queensland, NSW and Canberra on issues including metering projects Development and lodgement of submissions on key issues Memberships of like-minded organisations to develop strategies in partnership Membership and active support in the National Irrigators Council, National Farmer’s Federation Water Committee, NSW Irrigators Council and Queensland Farmers Federation Water committee allowed cotton’s policy positions to be incorporated into those of the sector. MURRAY-DARLING BASIN PLAN Cotton Australia continued to direct substantial efforts to influence outcomes of the Draft Plan, that has the potential to negatively impact several cotton communities across the Basin. Strategies included: Cotton Australia Policy Manager Michael Murray (right) at one of many meetings with Federal Environment Minister Tony Burke on the Basin Plan. 12 CELEBRATING 40 YEARS OF COTTON AUSTRALIA > Numerous face-to-face meetings with key players including Murray-Darling Basin Authority Chairman Craig Knowles, Federal Agriculture Minister Tony Burke, Federal Opposition Spokesman Senator Barnaby Joyce and key public servants such as the Prime Minister’s water advisor > A key role in ensuring co-ordination between peak irrigator groups > Attendance at numerous community meetings on the Basin Plan in both Queensland and NSW > Numerous submissions, culminating in a comprehensive final submission in mid-April that encapsulated all key positions and industry data The final Murray-Darling Basin Plan report is expected during 2012. SUNWATER PRICING Significant resources were invested in the Queensland Competition Authority’s SunWater pricing process, with final prices for the period 2012 to 2017 released mid-2012. Cotton Australia worked very closely with Queensland Farmers Federation, in particular Ian Johnson, on this issue as well as engaging Emerald based consultant Geoff Kavanagh to provide specialist input. While prices will rise, Cotton Australia is confident that its work has limited those increases. DRIFT CAMPAIGN PROTECTS CROPS AGAIN “It Just Goes On and On and On”, Carly Donnelly, Click! Photo Comp 2012 WITH RECORD PLANTINGS AND A LARGE NUMBER OF NEW GROWERS THIS SEASON, THERE WAS POTENTIAL FOR WIDE-SCALE DAMAGE TO COTTON CROPS FROM POOR SPRAY APPLICATIONS, PARTICULARLY THOSE RELATING TO THE PHENOXY GROUP OF HERBICIDES. Darling Downs growers attend a chemical application training workshop held by Bill Gordon. Across the cotton regions there were isolated incidents and a few cases of significant damage, with approximately 7,000 hectares of Group I herbicide damage reported to Cotton Australia. While down on the longterm incident rate it shows there is still a need for increased awareness of correct application conditions for drift reduction. The CottonMap website proved highly successful once again in alerting potential users of Phenoxy products to the proximity of planted cotton fields and, as a management tool, is now firmly established as the corner stone of the cotton industry’s spray drift management program. Further development and improved features resulted in CottonMap being made accessible on smart phones and tablet devices, thanks to a joint effort between Cotton Australia, the Cotton Research and Development Corporation (CRDC), Grains Research Development Corporation and Nufarm. In 2011 a record total of 5,381 fields were mapped by 368 users accounting for 640,393 field hectares. The effectiveness of Cotton Australia’s spray drift management strategy has been built on a broad range of integrated activities including: > Lobbying the APVMA, state pesticide regulatory agencies and politicians > Direct marketing to farmers via chemical resellers, machinery sales and spray applicators > A targeted advertising, media and awareness campaign, also utilising direct text messaging to growers and consultants > Strengthening networks with grains industry, aerial applicators and agribusiness organisations > Logging reports with affected growers and in some instances regulatory agencies following drift incidents > Promoting chemical application training through Bill Gordon Consulting, a project jointly funded by the Cotton and Grains Research and Development Corporations. In the past 12 months 17 spray application workshops have been conducted for cotton growers with participants including 312 growers and 103 crop consultants or advisors COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 13 ONE VOICE CEO ADAM KAY (LEFT) WITH INTERNATIONAL COTTON ADVISORY COMMITTEE HEAD TERRY TOWNSEND AT THE ICAC MEETING IN BUENOS AIRES, ARGENTINA. COTTON AUSTRALIA PROVIDES A UNITED VOICE FOR THE COTTON INDUSTRY, AND HAS HAD THIS FUNCTION FOR ITS ENTIRE 40 YEAR HISTORY. AS AN ADVOCACY BODY COTTON AUSTRALIA HAS EARNED THE RESPECT OF POLITICIANS AND SENIOR BUREAUCRATS ON ALL SIDES OF POLITICS AND MAKES IT A PRIORITY TO KEEP KEY DECISION MAKERS UP TO DATE ON COTTON INDUSTRY ISSUES AND POLICY POSITIONS. This is achieved mainly by a sustained lobbying campaign and rounds of briefings with journalists, politicians and advisors at state and federal levels. Throughout the year Cotton Australia worked both independently and in partnership with other peak organisations such as the National Farmers Federation (NFF) and the National Irrigators Council (NIC). Cotton Australia is also a member of the Queensland Farmers Federation and the NSW Irrigators Council and works closely with these bodies to ensure the cotton industry’s position is understood and incorporated into agricultural policy making. Cotton Australia estimates that over 100 briefing meetings were conducted throughout the year, focused on topics as broad ranging as flood relief, the Carbon Farming Initiative, the Murray-Darling Basin Plan, coal seam gas and mining and funding for rural research and development. ACSA delegation in China. 14 CELEBRATING 40 YEARS OF COTTON AUSTRALIA Cotton Australia also influences public policy through the drafting of submissions to government on important issues for our industry. During 2011-12 some key submissions included: > Clean Energy Legislative Package, August 2011 > Coal Seam Gas Inquiry, September 2011 > Strategic Cropping Land Bill, November 2011 > Murray-Darling Basin Association Draft Basin Plan, April 2012 > Draft Agricultural and Veterinary Chemicals Legislation Amendment Bill 2011, Feb 2012 Cotton Australia’s advocacy efforts extended internationally this year. Directors Lyndon Mulligan and Simon Corish joined an Australian Cotton Shippers Association delegation to China where seminars were held in Qingdao in Shandong province and Shanghai. Over 400 spinners, warehouse managers and traders attended to get an update on Australia’s positive production outlook, ginning and shipping capacity, quality improvements, classing system, the role of Cotton Australia, myBMP and an update on our plant breeding program. CEO Adam Kay also represented Cotton Australia at the 70th ICAC Plenary Meeting in Buenos Aires, Argentina where he made presentations about biotechnology and seed production as well as an update on the Australian cotton industry. PAUL KAHL Pioneer Cotton Grower, one of the ginning representatives (Namoi Cotton Co-op) to conceive the need for an industry advocacy body, eventually becoming the Australian Cotton Foundation. looking back “ The cotton industry in Australia set itself up in its formative years to control its own destiny free of government controls. In the process it separated research from politics. These structures have been of inestimable value to future growers and they along with past and present growers owe those who put a great deal of time and effort into accomplishing this task a tremendous vote of thanks. It should also be remembered that the time put in to get these structures up and running was largely volunteer ...and what’s more, the achievements were still standing thirty – forty years later. ” Excerpt from Paul Kahl Autobiography Cotton Pickin Pioneer REACHING OUT - REGIONAL REPORTS “Cotton Farms”, Daniel Skerman, Click! Photo Comp 2012 COTTON AUSTRALIA THIS YEAR EXTENDED ITS ON-GROUND SUPPORT FOR GROWERS BY EXPANDING ITS TEAM OF PART-TIME FIELD OFFICERS TO NINE, LOCATED FROM EMERALD IN THE NORTH TO HAY IN THE SOUTH. THIS TEAM, REDUCED DURING THE DROUGHT, PLAYS A VITAL ROLE IN DELIVERING THE VIEWS OF GROWERS TO THE STAFF AT HEAD OFFICE TO FORMULATE POLICY, SET STRATEGIC DIRECTION AND DETERMINE THE ISSUES ON WHICH COTTON AUSTRALIA SHOULD FOCUS. THE FOLLOWING REPORTS GIVE A VALLEY-BY-VALLEY WRAP UP FROM THE FIELD. CENTRAL HIGHLANDS DAWSON VALLEY The start of this cotton season saw 29,000 hectares of cotton planted in the region. A reasonable start to the season was interrupted in January when Fairbairn Dam spilled and the valley was again in flood. The commencement of the 2011-2012 planting season in the Dawson Valley saw frenetic activity as growers battled time and financial commitment to be ready for planting after the devastation of the January 2011 floods. Throughout the Dawson and Callide Valleys more than 8,000 hectares of cotton was planted and until mid-January 2012 growers were looking forward to an outstanding crop. However cloud coverage and then long periods of rain resulted in significant top fruit loss and boll rot that saw the season finish with lower than expected yields and quality. To support our growers through this time, Cotton Australia provided as much assistance as possible through a series of financial workshops and area wide meetings. Due to the floods many politicians were keen to visit and Regional Manager Renee Anderson helped host MP’s Campbell Newman, Vaughan Johnson, Ray Hopper and Tim Mulherin. They were most interested in post flood recovery but were also briefed about the importance of biosecurity on farms and the impact of coal exploration. Many myBMP workshops with groups of 10 to 20 people were held throughout the year, in conjunction with local extension, the Fitzroy Basin Association and local businesses. Another key area of focus was a cotton education program that included a hands on program for four local schools and kindergartens and over 800 school children visiting a cotton stall at the Natural Resource Management Expo. Regional Manager Renee Anderson participates in a television interview about IPM. 16 CELEBRATING 40 YEARS OF COTTON AUSTRALIA Flooding around Queensland in early 2012 saw several workshops and seminars postponed, however thanks to funding from the Fitzroy Basin Association and the Dawson Callide Catchment Association, two myBMP workshops with Liz Alexander of Blue Dog Agribusiness as well as further training for potential myBMP Advisors with myBMP Manager Jim Wark were held. In February 2012 Cotton Australia appointed Bronwyn Christensen as a dedicated Regional Manager for the Dawson and Callide Valleys and is looking forward to a number of planned grower and education initiatives this year. Cotton grower Lester Anderson of 'Cosmos' Theodore. Photo courtesy of the Central Telegraph “Days End”, Julieanne Rogan, Click! Photo Comp 2012 DARLING DOWNS Darling Downs growers were understandably relieved to have a much better start to the season after experiencing the disastrous floods of 2011. The season got off to a slow start with approximately 15% of the 88,000 hectare crop requiring replanting due to scattered rain events and low temperatures but growers were generally pleased with the end result. Cotton Australia’s newly appointed Regional Manager Marie-Louise Offner spent time supporting the Darling Downs Cotton Growers’ Association and getting to know growers. A number of initiatives were supported during the year including: > A Cotton Australia road show to update growers on policy positions and provide information about mental health > Increasing involvement with local schools through the Gateway to Agriculture Program > Three myBMP workshops, with interest very high > Four Bill Gordon Spray Management workshops which were very well attended A critical issue for growers is Arrow Energy’s Surat Basin Coal Seam Gas Project, affecting a large area of the Darling Downs. Cotton Australia was very involved in supporting growers to advocate their objections. Cotton Australia Regional Manager MarieLouise Offner joins the judging panel for the Darling Downs Crop Competition. ST GEORGE AND DIRRANBANDI 65,000 hectares was planted in the region, but cold weather at the start of the season meant that up to 30% of the crop required replanting. The season got worse when the crops were waterlogged by heavy rain, with some areas recording as much as 550mm for January – March. This led to major flooding with the Balonne River peaking at a record high 13.95m in February at St George, 3,000 hectares unable to be picked and a further 5,000 hectares inundated. This affected yield and quality, with boll rot an issue. As a result of all hands on deck to manage the floods, many Cotton Grower Association activities such as Field Days, Meetings and Dinners were postponed or cancelled. However a highlight of the year was the 2011 Monsanto Cotton Grower of the Year Farm Walk held on the Willis’ property ‘Bullamon Plains’ that saw over 100 people take a look at the Bankless Channel Irrigation System and other farm features. Cotton Australia’s newly appointed Regional Manager Jane Hill supported this important event. BORDER RIVERS 103,000 hectares of cotton was planted in the Border Rivers. Rain late in the season resulted in some quality issues, but it was a relatively positive season with yields especially high in the dryland crops. Newly appointed Regional Manager Bec Fing worked closely with the local Cotton Grower Associations on a number of projects including: > The “Pushing the Boundaries” education program to educate and inform school students about cotton > A Community Support and Funding Workshop run by Sally Hunter > A Marketing and Industrial Relations Workshop hosted by Pete Johnson and Rob Imray from the Cotton Compass and Bob Kellow from Industrial Mediation > An introductory myBMP workshop > The Macintyre Valley Cotton Field Day attended by 120 growers and industry personnel with a theme of “Post Farm Gate” Over 100 industry people attend the 2011 Monsanto Cotton Grower of the Year Farm Walk held on the Willis’s property ‘Bullamon Plains’, St George. COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 17 REACHING OUT - REGIONAL REPORTS (cont) “Another Big Day of Picking Nears Completion at Waterloo”, Darling Downs QLD, Brad Pffefer, Click! Photo Comp 2012 GWYDIR NAMOI WALGETT It was a season of mixed fortunes in the Gwydir Valley, with a difficult start, two floods and a sensational finish. The biggest challenge in the season came with a flood in November and then a major flood in February that inundated vast areas of cotton within the Moree Plains district. Approximately 20% of the crop was either severely impacted or wasn’t economically viable and there was also significant infrastructure damage including roads and on-farm. Despite these issues, the season had a very fortunate ending with the crops not severely flood-affected producing astonishing yields and the valley set to produce over 620,000 bales. A total of 84,000 hectares was planted in the Namoi Valley, 55 000ha in the Lower and 29 000ha in the Upper parts of the region. Yield results have been mixed in various parts of the valley, with flooding in the Lower Namoi in November and then again in January affecting both yield and quality. In areas not affected by flooding, yields and quality have been some of the best ever experienced. Gwydir Regional Manager James Houlahan spent significant time during the year supporting the Gwydir Valley Cotton Growers Association and growers through: > Attendance at grower meetings and local industry forums > Gathering post-flood information for Cotton Australia > Negotiating special transport permits and load concessions > Participation at the ‘Considering Cotton’ breakfast forum targeted at new cotton growers Cotton Australia’s phenoxy herbicide campaign was implemented at the local level, with CottonMap widely promoted, awareness raised among retailers and growers and a number of unfortunate drift incidents documented and followed up. Yields in the Walgett region were very good with the average between 9 to 11 bales per hectare, one grower averaging 12.3 bales to the hectare across the board and some very good dryland crops. Quality was good as most of the crop was picked during the fine dry weather the area experienced in April and May. The Walgett CGA hosted Sally Hunter in August last year in order to get advice about funding through the CRDC. Through this process they were able to install a weather station with access to the Irrisat programme, software that will enable them to more accurately determine irrigation timings in order to increase productivity. There were 10,000 hectares of cotton grown in the region with some damage from flooding in February. This did affect some growers but overall yields were still mostly very pleasing. Cotton Australia’s James Houlahan (left) and Wayne Clissold, General Manager - North West Ginning Pty Ltd. 18 CELEBRATING 40 YEARS OF COTTON AUSTRALIA New Regional Manager Geoff Hunter has been busy getting to know growers, consultants and agronomists, many of whom were starting to get back on their feet after many dry years, were new growers or planting cotton after a long hiatus. Cotton Australia Regional Manager Geoff Hunter (right) with Dath Mita and Joe Carroll from the USDA during a farm tour to survey flood damage from Narrabri to Moree. “The Golden Crop, Janet Dampney”, Click! Photo Comp 2012 MACQUARIE BOURKE The 2011-12 season saw the Macquarie Valley return to form with 44,000 hectares of cotton planted, the majority of this under irrigation. Cool, wet and cloudy conditions over summer and heavy rainfall in some areas saw yields affected across the valley. The Bourke area experienced one of the best crops in many years with full water allocations following a number of dry years. There was 10,000 hectares of cotton grown in the area and yields were generally in excess of 10 bales per hectare with flooding not really being an issue but more so the cool cloudy weather experienced at peak flowering time. The Bourke growers although small in number are very keen to get involved in some education and labour initiatives in order to encourage people to come and live in the area. Water is still the major issue for Bourke growers as without it they have no crop and to this end, Regional Manager Geoff Hunter will be working with the local CGA to ensure that growers concerns are heard. With a new Regional Manager in Julie Wise, Cotton Australia again became active in the region facilitating a number of workshops and field days in conjunction with the Cotton Cooperative Research Centre and the Macquarie Cotton Growers Association including: > A bug-checker training day for cotton industry and schools that was very popular and will evolve into an annual workshop > A myBMP workshop to introduce growers to the on-line version of the program, allowing growers to discover and navigate this powerful resource while working on their own farm assessments > The Macquarie Cotton Growers Association Annual Field Day focused on innovative cotton configurations Cotton Australia Regional Manager Julie Wise at Bug Checking Training Day in the Macquarie. LACHLAN AND MURRUMBIDGEE There was a record area of cotton planted in Southern NSW with 55,000 hectares across the Murrumbidgee, Lachlan and Lower Darling areas including crops close to the Victorian border. Despite a cool season yield expectations were positive due to no extremes in terms of heat and cold and very little insect pressure. Most of the area experienced significant rain fall and flooding yet fortunately it was timed so that most crops had mature bolls and therefore little fruit loss occurred. Over 200 growers and industry people attended the first Southern NSW Cotton Expo that highlighted many aspects of cotton production, research and the local industry. A number of well attended field walks covering practical issues were also held during the season to support new growers and members of the International Textile Manufacturers Federation (ITMF) also visited the region. With the rapid expansion of cotton in the south, a local group of growers built a large capacity four stand gin in a very short space of time that will process its first cotton this season. This gin is essential for continued expansion in terms of both cotton hectares grown and its geographical spread. From left to right, Mike Bange, Tim Commins, Roger Commins, Lewis Wilson, Cotton Australia’s James Houlahan and Cotton Australia’s James Hill. COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 19 40 COTTON AUSTRALIA STAFF CHRISTINE RICHARDS 1999 - 2001 RALPH SCHULTZE 1986 - 1990 DAN GALLIGAN 1999 - 2008 MAREE MCCASKILL 1989 - 1996 GAVIN INGLIS 1999 - 2002 HENRY PEPPER 1990 - 1995 CHASELY LEADBETTER (ROSS) 1999 - 2007 HARVEY BAKER 1990 - 1998 PETER CONE 1990 - 2008 STUART GORDON 1990 - 1995 LINDSAY BENNETT 1990 - 2000 BARBARA BOUSTANI 1990 - 1992 SUSAN HUGHES 1990 - 1997 DENISE RAYNOR 1990 - 1993 ERICA ADLAM 1990 - 1996 JOHN WOODS 1995 - 1999 GRAHAM PEARCEY 1995 - 1999 SHELLEY SPRIGGS 1995 - 1997 COLLEEN WOODS 1995 - 1997 RENAY MCMILLAN 1999 - 2000 EVELYN BIRCH 2000 - 2000 FELICITY MCDOUGALL 1999 - 2000 PHILIP RUSSELL 1999 - 2006 DON KNOWLES 1998 - 2001 AMANDA GRANT 1999 - 2000 RALPH LEUTTON 1999 - 2007 CHRISTINA CLEAVER 1999 - 2003 ANDREW LUHRS 2000 - 2004 NICK GOODHEW 2000 - 2001 DUNCAN CAMPBELL 2000 - 2003 RACHEL JEE 1995 - 1997 BROOKE SUMMERS 2000 - 2004 - Present (as Consultant) ROBYN BASTON 1995 - 1996 THERESE WOODEN 2000 - Present LUCY MCKERROW 1995 - 1997 LYNLEY REID 2000 - 2002 CLAIRE BRAUND 1996 - 1998 IAN JOHNSON 2000 - 2004 SUSAN CUSH (WRIGHT) 1996 - 2001 ROULA ARGIRATOS (UASI) 2000 - 2003 GREG ISBESTER 1996 - 1997 YEARS HONOUR ROLL THANK YOU TO THE BOARD & STAFF OF THE AUSTRALIAN COTTON FOUNDATION AND COTTON AUSTRALIA ROSS BROWN 2001 - 2005 RENEE ANDERSON 2010 - Present MIKE LOGAN 1996 - 2000 JAMES HILL 2010 - 2012 PETER COTTLE 1996 - 2003 GEOFF HUNTER 2011 - Present ALAN JONES 1997 - 2001 ANGELA BRADBURN 2011 - Present ROSS FREE 1998 - 2003 MARIE-LOUISE THORNE 2011 - Present BERNIE GEORGE (CHAIRMAN) 1998 - 2007 JULIE WISE 2011 - Present CHRISTINE CAMPBELL (CHAIRMAN) 1999 - 2005 VJ WIGNEY 2001 - 2005 REBECCA FING 2011 - Present JULIE MARTIN 2002 - 2003 JANE HILL 2012 - Present PETER HOLLINGWORTH 2003 - 2006 BRONWYN CHRISTENSEN 2012 - Present LIZ OTTO 2003 - 2005 SOPHIE DAVIDSON 2012 - Present JANESE BOOTS 2003 - 2003 SAHIL PRASAD 2012 - Present NINA BLOCK 2004 - 2006 DAN HICKEY 2004 - 2007 RACHEL MCDOWALL 2004 - 2006 KELLY CHAPMAN 2004 - 2006 KYLIE CHRISTOPHER 2005 - 2006 POLLY GIBBONS 2005 - 2007 TYSON HOSIE 2005 - 2007 GUS MACRAE 2005 - 2008 LIVIA INGHAM 2006 - 2007 ADAM KAY 2007 - Present HARVEY GAYNOR 2000 - 2003 KERRY GIBSON 2000 - 2003 BOB BELL 2001 - 2010 GEOFF HEWITT (CHAIRMAN) 2001 - 2007 TOM SIDDINS 2001 - 2007 COTTON AUSTRALIA DIRECTORS AND CHAIRMEN MIKE CARBERRY 2002 - 2008 ALAN BRIMBLECOMBE (CHAIRMAN) 1988 - 1999 JOANNE GRAINGER (CHAIRMAN) 2002 - 2010 FRED BARLOW 1991 - 1997 GREG JENSEN 2003 - 2007 JIM BEALE 1990 - 1998 DAVID ROBINSON 2003 - 2008 DAVID BOYD 1988 - 1999 PHIL SLOAN 2003 - 2008 DAVID FARLEY 1991 - 1996 ANDREW WATSON (CHAIRMAN) 2003 - Present RICHARD HAIRE 1991 - 2005 IAN WALTON 2007 - 2008 BRUCE LODER (CHAIRMAN) 1991 - 1996 SIMON CORISH 2007 - Present DAVID MONTGOMERY 1988 - 2000 HAMISH MILLAR 2007 - 2010 JOHN SEERY 1991 - 1993 BOB DALL’ALBA 2008 - Present LYNDON MULLIGAN 2008 - Present MATTHEW VAGULANS 2000 - 2004 LOUISE ADCOCK 2007 - 2008 SARAH MURRAY 2000 - 2002 REBECCA SMITH 2007 - 2008 LEXA GREEN 2000 - 2001 GREG KAUTER 2007 - Present BOB SMITH 1991 - 1993 1996 - 2001 REBECCA ROTGANS 2000 - 2001 JAMES HOULAHAN 2007 - Present JACK WARNOCK 1991 - 1996 SUZANNE BUSCH 2000 - 2000 ROCHELLE ZAKHER 2008 - Present DAVID WRIGHT 1991 - 1993 SHARON FARLEY 1997 - 2000 NERIDA CHIN 2001 - 2003 GORDON BAKER 2009 - 2010 HUGH HOLMES 1991 - 1993 SIMON MCINNES 1997 - 2008 BRONWYN BURR 2001 - 2002 BRAD PFEFFER 2009 - 2009 BOB YOUNG 1997 - 2000 SUSANNE TONKIN 2001 - 2002 ALLISON DAVIS 2009 - 2010 PETER CORISH (CHAIRMAN) 1993 - 2003 ELIZABETH ALEXANDER 2011 - Present GARY PUNCH 1997 - 1999 CATHY BERNASCONI 2001 - 2003 CHRISTINA O’HARE 2009 - Present HARLEY BLIGH 1993 - 2002 STUART ARMITAGE 2011 - Present CATHERINE PAYNE 1998 - 1999 LINDY EVANS 2001 - 2003 STU HIGGINS 2009 - 2010 JEFF CAROLAN 1993 - 1996 JEREMY CALLACHOR 2011 - Present ADAM COLEMAN 1999 - 1999 LIZ ALEXANDER 2001 - 2004 DAVID BONE 2010 - Present ELIZABETH COWLISHAW 1999 - 2003 MIKE BEESTON 2001 - 2006 MICHAEL MURRAY 2010 - Present JANSON STONE 1996 - 1997 JAMIE MILNE 1997 - 2000 JOANNE PARKER 1997 - 1999 ROB CAIRNS 1997 - 2002 2009 - 2010 ALICE SCOTT 1993 - 2002 CHARLIE WILSON (CHAIRMAN) 1996 - 2001 ANDREW PARKES 2008 - Present CLEAVE ROGAN 2008 - 2011 BEN STEPHENS 2008 - 2010 GEORGE GALLACHER 2010 - Present 40 YEARS HONOUR ROLL HARLEY BLIGH 1992 - 2006 TONY THOMPSON 2006 - Present DICK BROWNE 1976 - 2006 DON CROTHERS 2010 - Present GEOFF BROWNLIE 1992 - Present TOBIN CHERRY 2011 - Present DON CAMPBELL 2006 - 2006 TONY BAILEY 2009 - Present ROBERT COLLINS 2006 - Present GAVIN DAL BROI 2012 - Present STEPHAN MULLIGAN 1992 - 2002 DAMIEN ERBACHER 2002 - Present ANDREW GRESTE 2006 - Present TERRY NAUGHTIN 1988 - 1989 ROBERT EVELEIGH 2003 - 2006 PHIL FIRTH 2009 - Present KIM PACKER 1988 - 1992 JOHN FERGUSSON 2004 - 2009 NIGEL CORISH 2009 - Present ROB PENGELLY 1984 - 1988 GLENN FRESSER 1995 - 2006 ROB LOWE 2001 - Present GREG PHELPS 1988 - 1988 JOHN HAMPARSUM 2004 - 2008 LYNDON MULLIGAN 2002 - Present TERRY PHELPS 1974 - 1988 ROBERT LOWE 2001 - Present BOB DALL’ALBA 2003 - Present KEN PLATT 2001 - 2001 JOHN MARSHALL 2003 - 2009 GLENN ROGAN 2010 - Present GLENN PRICE 1992 - 1994 TONY MAY 2003 - 2007 DAVID MCCLURE 2009 - Present DAVE REVELL 1983 - 1988 MIKE MCCOSKER 1995 - 2006 ROB COLINS 2006 - Present JOHN RICHARDS 1992 - 1992 PAUL MCVEIGH 2003 - 2008 ROD SMITH 2011 - Present ROB JOHNSTONE 1999 - 2001 ALISTAIR SHEPHERDSON 1972 - 1974 HAMISH MILLAR 1998 - 2009 TOBY MOORE 2012 - Present WILL KIRKBY 1993 - 1999 RALPH SCHULZE 1972 - 2002 MATTHEW MITCHELL 2001 - 2008 ANDREW PARKES 2004 - Present IAN LITTLE 1992 - 1992 JOHN STEWART 1993 - 1995 SALLY CEENEY(MORGAN) 2005 - 2007 WAL FRIEND 2009 - 2011 IAN BRIMBLECOMBE 1992 - 1998 BRUCE LODER 1974 - 1974 ALEX SULLIVAN 1995 - 1997 GREG MORRIS 1999 - Present JONATHAN BURRELL 2009 - 2010 WAL BROWNLIE 1981 - 1983 BRUCE MACKEY 1972 - 1982 IAN THOMAS 1984 - 2000 JOE ROBINSON 2003 - Present DAVID KELLY 2008 - 2010 STEVE BUSTER 1995 - 1997 BARRY MACKAY 1988 - 1993 MATT TOLMACHOFF 1992 - 1996 CLEAVE ROGAN 1998 - 2009 ANDREW GARNSEY 2008 - 2011 MICHAEL CARBERRY 1998 - 2000 MATTHEW MAUGHAM 1983 - 1995 CAM TURNER 2002 - 2004 BEN STEPHENS 2004 - 2007 MIKE BEESTON 2008 - 2011 PAT CARBERRY 1972 - 1981 TONY MCALARY 1992 - 1998 DAVE TURNER 1989 - 1999 BILL TYRWHITT 2003 - Present WILL KIRKBY 2008 - 2010 JEFF CAROLAN 1993 - 1994 DAVE MCCULLAGH 1993 - 1994 GRAHAM VOLCK 1992 - 1993 MATTHEW WARD 2005 - 2010 TIM RICHARDS 2007 - 2009 GORDON CHERRY 1997 - 2004 ANDREW MCGOWN 2004 - 2006 GEOFF WASHINGTON 1997 - 1999 JOHN WATSON 1993 - 2008 MAL PRITCHARD 2008 - 2012 EVAN CLELAND 1994 - 2002 PAUL MCVEIGH 1993 - 1995 JOHN WETTENHALL 1995 - 1988 TONY TAYLOR 2007 - Present PETER WATSON 2009 - 2011 ROB COLLINS 2001 - 2005 LEE-ANN MELBOURNE 2003 - 2003 RICHARD WILLIAMS 1972 - 1990 PETER CORISH 1992 - 1993 JACK MESSICK 1972 - 1976 RICHARD WILLIAMS 1991 - 1991 PETER COTTLE 1992 - 1995 BILL MOFFATT 2002 - 2003 HENRY WILSON 1975 - 1978 PETER CROSS 2002 - 2004 JAMES MOORE 2000 - 2005 MITCH ABBO 1999 - Present TONY CUSH 2001 - 2005 PETER MORRISON 1995 - 2003 HUGH BALL 2005 - Present BILL FINDLEY 1972 - 1974 JAMES MULLIGAN 1983 - 1988 1991 - 1992 ANDREW BLAIR 2005 - 2009 ACGRA STAFF DAVID SWALLOW 1972 - 1995 ALLAN WILLIAMS 1995 - 2005 GREG KAUTER 2005 - 2009 ACGRA MEMBERS REPRESENTATIVES JIM ANDERSON 1994 - 2001 M ANDERSON 1999 - 2000 DAVE ANTHONY 1983 - 2000 GRAHAM ARMSTRONG 2001 - 2003 ROB ARMSTRONG 1975 - 1992 ALAN AUSTIN 1984 - 1987 FRED BARLOW 1990 - 1992 JON BENNETT 2003 - 2006 DAVID BLOWS 1989 - 1990 SHANE BODIAM 2003 - 2005 PETER O’BRIEN 1998 - 2003 ALAN BRIMBLECOMBE 1974 - 1975 CHARLES BRIMBLECOMBE 1994 - 1995 BRUCE FINNEY 1993 - 2004 MOSTYN FLETCHER 1978 - 1980 1987 - 1998 JOHN FORREST 1989 - 1991 PETER FRENCH 1992 - 1994 JASON FRITSCH 1997 - 2005 BERNIE GEORGE 1994 - 1998 PETER GLENNIE 1982 - 1994 JOHN GRELLMAN 1990 - 2000 IAN HAMPARSUM 1992 - 1998 KEITH HARRIS 2000 - 2004 TONY HECKENDORF 1998 - 2003 STEVEN HENGGELER 2000 - 2004 CHRIS HOGENDYK 1994 - 2003 HUGH HOLLAND 2000 - 2002 CHRIS HUMPHRIES 1998 - 2003 IAN HUNT 1989 - 1992 THANK YOU TO THE STAFF AND MEMBERS OF ACGRA WAYNE TOWNS 2009 - Present NEEK MORAWITZ 2009 - Present STEPHEN AINSWORTH 2009 - Present MATT HOLDING 2011 - Present JAMIE STREET 2009 - 2011 NEVILLE WALTON 2006 - Present JOHN CAMERON 2007 - Present 1972-2012 – THE TIMELINE 1975 ACF’s major focus during the 70s is managing media issues relating to agricultrual chemicals and workers and ramping up positive promotion of Australian cotton products. Australian Cotton Foundation (ACF) established by Namoi Cotton Cooperative, Auscott Limited and Queensland Cotton Marketing Board. These organisations financed ACF, along with a 23c per bale grower levy. ACF began as a client of public relations firm Professional Public Relations that provided issues management advice and arranged promotional activities. 1980 Cotton promotions featuring giant tshirts, Easter Show Displays and giveaways like “Wrapped in Cotton” stickers and posters. Industry is focused on securing investments in capital infrastructure such as roads, rail, electricity and water to support a growing industry. Cotton production reaches 110,000 bales. Cotton production reaches 435,000 bales. 1973 Insect plague destroys 30% of the crop. 1973-76 Widespread floods throughout the major cotton regions in Northern NSW for a number of years running. 1976 Short subject film produced by ACF about Cotton growing in Australia, wins Best Agricultural Film from New York film and TV Awards. 1978 1972 Severe and widespread drought hits. 1980 1975 Australian Cotton Growers Research Association (ACGRA) formed with Richard Williams as Chairman and funded by a voluntary levy of 25c per bale. Members were Namoi Cotton Cooperative, Auscott Limited, Queensland Cotton Marketing Board, Cotton Seed Distributors and the Ord River Cooperative. ACGRA was established to raise and invest grower dollars in research projects. 1982 Australian Cotton Mark launched at the Opera House, Sydney. 1972-73 CSIRO moves its cotton research work at Yanco and the Ord to Narrabri NSW, following 8 years of lobbying by many – Richard Williams a major force for this change. Industry’s first major attempt at IPM with the release of the Trichogramma (wasp). 1977 Early funding for irrigation scheduling work. 1979 1981 Major funding for development of SIRATAC (CSIRO) and Extension. R&D levy raised to $1.00 per bale. 1978 1976 First PHD funded, Peter Twine. Grant for Verticillium resistance breeding and bacterial blight awarded. ACGRA grants $50,000 for Australian Cotton Research Institute insectory facility at Myall Vale and insect resistance studies. Cotton Research Council established (Australian government matches grower R&D levy). 1982 First Australian Cotton Conference held in Goondiwindi, with an overhead projector the main form of technology. 1990 1st Industry Environmental Audit ever undertaken by an agricultural industry in the southern hemisphere. 1987 ACF produces first chemical safety chart. 1985 Cotton production reaches 1.1 million bales. 1983 Pyrethyroid resistance detected. 1989 Maree McCaskill appointed as first CEO of the ACF, establishing itself as a stand-alone organisation. 1985 500,000 people witness 73 “Wrapped in Natural Fibres” fashion parades at the Sydney Royal Easter Show, with reports of the event running in 300 newspapers across the country. Cotton production reaches 1.287 million bales. 1994 First Wrapped in Cotton Fashion parades at the Brisbane Show (EKKA) showcase the work of Australia’s leading designers to 70,000 people. 1991 Insecticide residues found in gin trash fed to beef cattle, prompting an industry and government crisis – leads to growing community concerns. Promotional activities ramped up: Wrapped in Cotton poster and TV campaign, education kit developed, launch of a distinctive new Cottonmark and brand owners start attaching cotton swing tags to products. 1996 New Slogan introduced. “Growing Better All the Time” along with major TV advertising campaign. 194 registered users of the CottonMark. Ingard Cotton grown commercially for the first time, Australia’s first transgenic cotton variety, making up 8% of cotton area. 1993 ACF staff hold shed meetings to talk about safe work practices. 1995 Drought causes harvest to fall to 1.5 million bales. 1990 1995 1992 1983 Darling River Cotton Company becomes a new member of ACGRA and ACF, the start of a new wave of gins to join. 1986 1990 R&D budget doubles in one year to $2 million, reflecting rapid industry expansion. CRDC established, replacing the Cotton Research Council with an R&D budget of $3.5 million. First Cotton CRC bid successful, under the banner of Sustainable Cotton Production. 1991 1st Industry Development Officer employed in the Macquarie. Cotton Australia ACGRA General Cotton Australia and ACGRA Cotton Australia and ACGRA merger 1996 ACF Board votes to review its membership to take into account the recently formed Cotton Grower Associations – 10 new CGAs also join ACGRA. All major processors and all Cotton Grower Associations are now members of Cotton Australia and ACGRA. 1995 Allan Williams appointed as Executive Officer of ACGRA, replacing longserving Secretary David Swallow. 1994 TIMS Committee formed for industry oversight of insecticides and transgenic cotton varieties. Dick Browne is the first Chair. THIS TIMELINE REPRESENTS A NUMBER OF HIGHLIGHTS OF THE 40 YEARS OF COTTON AUSTR 1998 1999 Pesticide use reaches crisis point with a shipment of beef bound for Korea found to be contaminated with endosulfan. 97% of all growers introduced to the BMP program at 300 workshops attended by 3,000 industry people. 2003 60 local Aboriginal Federal workers placed Agriculture by the cotton Minister Mark industry’s 270 independent Vaile issues a Aboriginal audits of grower’s blunt warning to Employment spray drift the cotton industry Strategy in management to “get it right”, the Gwydir, plans show that contamination sponsored by 97% compliance of the beef Cotton Australia. with new industry would not endosulfan label Policy and be tolerated. requirements. Legislation team The Cotton Store broadened to Cotton Australia opens at Darling focus lobbying and ICAC Harbour, Sydney – efforts on gaining host the the first retail legally enshrined International outlet in the world and fully tradable Cotton Advisory to showcase a water Committee product from entitlements meeting in Cairns. farm to fashion, granted in with an education perpetuity. centre. Phillip Russell appointed as CEO. 2002 2000 1997 ACF changes its name to Cotton Australia, in part to avoid confusion with the Australian Conservation Foundation. NSW Government announces plans to cut access to water for irrigators by 10%. Gary Punch appointed as CEO. 1998 1998 2001 National Registration Authority announces ULV endosulfan withdrawn from the market. 2003/04 Second Cotton Industry Environmental Audit shows the BMP Program has driven massive cultural change on farm, with improvements across almost all areas of cotton production. First fully accredited BMP cotton bale is produced by the Austin Family at “Badminton” in Theodore, QLD. 2003 ACGRA becomes foundation member of Plant Health Australia. R&D levy raised to $2.25. 1997 2002 2000 First Roundup Ready cotton grown commercially. Cotton production reaches 3.202 million bales. Major outbreak of bunchy top disease. Ultra Narrow Row cotton trails and small commercial areas planted in southern NSW. 2004 Cotton Australia welcomes National Water Initiative that contains long sought after outcomes: water access rights granted in perpetuity, issues of structural adjustment for those affected by reform addressed and tradable rights. 2003 2001 1999 Cross-industry Heliothis Working Group secures $4.5 million from the QLD government to explore non-toxic options for heliothis control. Cotton education program winds down after directly reaching over Silverleaf 40,000 students Whitefly emerges and close to as a cotton pest 100,000 students for the first time. through its outreach programs over five years. First Bollgard II cotton grown commercially. 2000 Endosulfan, used to control the Heliothis caterpillar, makes Re-bid for Cotton up 70% of all chemicals used by CRC successful, becomes the the cotton Australian industry, Cotton CRC. increasing community Formation of ACGRA and concerns around FUSCOM Cotton Australia pesticides. (Fusarium join forces to Committee) Over 500,000 manage media as disease spreads hectares of cotton relations through planted for the for the ninth the industry. first time. Australian Cotton Severe and major Conference. insect pressure across the whole industry result in Area Wide Management groups to implement Integrated Pest Management (IPM). Department of Agriculture, Fisheries and Forestry recognises Cotton BMP as a world-leading environmental management system. Cotton research finds that truck wash (Farm Cleanse) is effective in disinfecting farms for Fusarium. Rural Water Use Efficiency Financial Incentive Scheme – helps growers fund WUE equipment. With the encouragement of Cotton Australia and NFF, the Australian government joins Brazil in challenging US cotton subsidy programs through the WTO. 2004 Transgenic varieties make up 50% of Australia’s cotton area. RALIA AND ACGRA. FOR THE WHOLE STORY, VISIT OUR WEBSITE AT WWW.COTTONAUSTRALIA.COM.AU 2010 2009 2007 $700,000 in DAFF funding secured for Tools for Managing the Drought Project. 16,000 hectares of cotton affected by phenoxy herbicide (Group I) drift, costing the industry $9 million in lost production. First round modules produced. $10 billion National Plan for Water Security announced, setting a new Federal policy platform for water reform. Cotton Australia successful in having current Water Sharing Plans recognised as part of the Plan. Cotton Industry 2029 Vision developed with input from all industry sectors. By 2029 the industry wants to be Differentiated, Responsible, Tough, Successful, Respected, Capable. Decade long drought recedes with widespread flooding that caused severe damage to cotton crops in some areas. 2005 World Trade Organisation rules in favour of Brazil in dispute with the USA and orders the US Government to bring its cotton programs into line with WTO rules. Australian crop sets new world record yield, leading to 2.9 million bale crop. Cotton production reaches 1.594 million bales – still severely drought affected. Adam Kay appointed as CEO. 2006 Roundup Ready FLEX cotton grown commercially for the first time. 2008 The lowest point in the worst drought in 100 years - drought affected crop harvested of just 601,810 bales. Solenopsis Mealybug, a new exotic pest, found in cotton for the first time. 2008 MERGER 2007 2005 2005 New Cotton Catchment Communities CRC commences, with Cotton Australia and ACGRA as partners. 2006 Formal participation in the national framework for biosecurity by signing the Emergency Plant Pest Response Deed and developing the first cotton Biosecurity Plan. 2008 Cotton Australia and ACGRA merge to provide one, united voice for cotton growers across all policy and research areas. Members are 12 ginning companies, 16 Cotton Grower Associations and two Service and Industry Members (30 members in total). A Board of ginners and grower representatives oversees the organisation. “Guide” to the Draft Murray-Darling Basin Plan recommends cuts in diversions across Basin between 3000GL – 4000GL, and predicts just 800 jobs would be lost – community outrage follows and CRC research used to counter this claim. 2012 Cotton Australia celebrates its 40th Anniversary with an anniversary dinner in Narromine, a special issue of the Annual Report, a YouTube video Cotton planted series and a cotton area reaches conference display over 600,000 looking back over hectares for 40 years. the first time. Record crop, estimated between 4.7 and 5.0 million bales produced. 2011 2012 2010 2010 Liberty Link transgenic cotton grown commercially for the first time. Greg Kauter appointed as ACGRA Executive Officer. Cotton dryland plantings reach a record 35% of the total crop planted. 2009 Agriculture excluded from the federal government’s draft Carbon Pollution Reduction Scheme legislation as part of a Coalition deal, reflecting Cotton Australia’s policy position. 85% of cotton fields mapped on cottonmap.com.au as part of a broader strategy to reduce incidence of 2,4D drift. Productivity Commision Review threatens rural R&D. Cotton Australia coordinates crosssectoral group of over 20 commodity groups. Federal Ag Minister pledges not to change funding arrangements, a major win. Federal government announces it would only purchase water entitlements from willing sellers at full market value in regard to MurrayDarling Basin adjustments – a major win. “Cotton Safe” program launched to promote work health and safety issues. Revised myBMP program launched, a web-based system making it easier for growers to use and bringing all of the industry’s sustainability resources and knowledge together. 2011 3rd Environmental Assessment (Audit) Cotton CRC ends commences. with 19 years of In role of cotton research, Representative $320 million Organisation to invested in CRDC, Cotton R&D, resulting in Australia at least $2 billion selects new worth of value. CRDC Board candidates for 98.6% of cotton the first time. crop made up of transgenic Round modules varieties. represent 85% of the harvested area. Cotton Australia Transport Guide updated to Cotton include round Australia modules. negotiates outcomes to alleviate equipment movement restrictions during critical harvest period. 2012 ng Australian Cotton Foundation Tradi the public Merchandise sold to industry and . until 2000. This pic taken in 1990 Early cotton fashion parades, 1979. Photo courtesy of Auscott. mbe, with ACF’s 1st chairman Alan Brimbleco opening at the QLD premier Joh Bjelke Petersen of the Cecil Plains Gin in 1985. First intake of students to the UNE Cotton Production Course, on the steps of ACRI, built with an ACGRA grant in 1978. Cotton Australia’s Education Programs reach over 140,000 students between 1999 and 2003. Early cotton display, 1970s. Two-row pickers were in use when ACF & ACGRA were established in 1972, revolutionising the cotton harvest. Module handling equipment like this Moonbuggy, produced in 1977, revolutionised the way cotton was transported to the gin. Maree ACF staff Julie Linsley (left) and CEO onmental McCaskill cotton pillows for the Envir te Hospital. Allergy Clinic at Manly Waters Priva The industry moved from trailers to modules in 1976. was originally The Australian Cotton Foundation , Auscott and established by Namoi Cotton Co-op Board. the Queensland Cotton Marketing the ACGRA Chairman David Turner at 1992. 6th ACGRA Cotton Conference in l-r ACGs 1st Environmental Audit in 1991, from Hogendyk, Peter Cone, Jim Beale, Auscotts Chris Harvey Baker. ecologist Dr Tom Woollard and ACFs 2005 launch of the industry’s 2nd Environmental Audit. Punch Cotton Australia’s second CEO Gary saw the organisation through its most difficult time, 1997 - 1999. VINTAGE MOMENTS Twynam’s Christine Campbell was man, Cotton Australias first female Chair 5. serving on the Board from 1999-200 Queensland Cotton’s (OLAM) Richard Haire is Cotton Australia’s longest serving director. Cotton Australias Grower Services Manager Team in 2000. Cotton fashion parades at the EKKA saw over 70,000 show-goers attend. People queued for miles to get in to these parades. Members of the Australian Cotton Foundation discuss the development of a new cotton mark, 1975. St George cotton grower, the late Ian Thomas, one of the longest serving ACGRA mem bers from 1984-2000, a great CSIRO research collborator. ACF Media Training in Mungindi. the Journalist, Alan Eagar, president of Munginidi Cotton Growers Associationston, King Geoff Brownlie, camera operator Neal and QLD Field Officer Stuart Gordon ACF Namoi Director Fred Barlow. cotton-clad The NSW Premier, Neville Wran, with al launch offici the for e Hous a Oper the at ls mode mber 13, 1978. of the Australian Cotton Mark Nove looking back PETER LAZAR Chairman, Professional Public Relations. Responsible for the idea of an Australian Cotton Foundation to positively promote the industry. “ I had just started up my own public relations firm when Jack Messick came into my office and announced he represented the cotton industry. That was early in 1972. He felt that the industry was being unfairly attacked by the media and that I should stop them from writing these things against an industry that was relatively new, and trying hard to establish itself. The only way to fix the media issues was for the growers to change their methods of operation, and we worked together in those early days to do just that. At the same time we created the Australian Cotton Foundation to promote Australian Cotton. The Foundation was a client of mine for 17 years, until the industry established Cotton Australia in 1991. ” INCREASED FOCUS ON JOBS AND LEARNING HUMAN CAPACITY AND EDUCATION “Alistar Haire in a Sunset Profile”, Shanna Rowlands, Click! Photo Comp 2012 COTTON AUSTRALIA HAS LONG RECOGNISED THAT PEOPLE ARE FUNDAMENTAL TO THE FUTURE SUCCESS OF THE INDUSTRY. ATTRACTING AND RETAINING A SKILLED WORKFORCE REMAINS AN ONGOING CHALLENGE FOR ALL OF AGRICULTURE, A MESSAGE REINFORCED BY INDUSTRY FORUMS AND RECENT REPORTS. To service the needs of an increased program of activity and huge potential for further reach and impact, Cotton Australia moved to create a full-time Education Coordinator position. This extra capacity will ensure the effective management and delivery of Cotton Australia’s new and existing education initiatives and resources, support regional education activities and network educators and key people in the cotton industry. One major national study confirmed the lack of understanding of agriculture among school children and teachers across Australia and a Senate Inquiry to explore higher education and skills support future demand in agriculture and agribusiness in Australia commenced (Cotton Australia contributed a submission on behalf of the industry). Cotton Australia is in a more positive position to invest in these areas following the drought years that saw education programs scaled back. Activities during 2011-12 included: > Support for the Primary Industry Education Foundation (PIEF) in association with CRDC. PIEF is working actively to represent agriculture’s needs to government at the highest levels and is influencing the national curriculum to ensure the inclusion of primary industries > Sponsorship of the Art4Agriculture program, along with other primary industry bodies and Research Development Corporations. An increasingly popular school based competition for primary and secondary schools, Art4Agriculture will ensure positive messages about the cotton industry are delivered in the classrooms of over 50 metropolitan schools across Australia With an increased focus across the industry on human capacity, Cotton Australia is considering what should be done to address the industry’s needs in the medium to long term, more proactively and strategically. Cotton Australia has actively participated in these discussions and has worked with the Cotton Research and Development Corporation (CRDC) to commit to continued funding for some existing industry initiatives as well as co-funding a number of new projects in the areas of school education, curriculum development, career path development and industry leadership. > The development of new classroom resources including a reinvigorated “How to Grow a Pair of Jeans” brochure, “Pocket Guide to Cotton” and a new “Cotton Classroom” section on a revamped Cotton Australia website > A number of regional activities implemented by Cotton Australia’s new Regional Managers who worked with their Cotton Grower Associations to strengthen links with local schools and provided cotton-based learning and work experience opportunities > Co-funding (with CRDC) programs to foster future industry leaders, including the Nuffield scholarship, the Australian Rural Leadership Program, Trail Blazer Scholarships and the Future Cotton Leaders Program 2011 Young Farming Champions including cotton champion Hollie Baillieu, (front centre). COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 29 GROWERS COME ONLINE “Harvesting the Rorato Family's Crop Just Outside Jerilderie”, Nick Robinson, Click! Photo Comp 2012 MYBMP IS THE AUSTRALIAN COTTON INDUSTRY’S WEB-BASED BEST MANAGEMENT PRACTICES SYSTEM THAT PROVIDES AUSTRALIAN COTTON GROWERS WITH A CENTRALISED LOCATION TO ACCESS THE INDUSTRY’S BEST PRACTICE STANDARDS. THESE STANDARDS ARE FULLY SUPPORTED BY SCIENTIFIC KNOWLEDGE, RESOURCES AND TECHNICAL SUPPORT. The myBMP program is an extremely important industry initiative that offers a simple, easy to use system to find industry resources and information while allowing the industry to measure and demonstrate its environmental stewardship credentials as an industry advocacy tool. Since being re-launched Cotton Australia has received extensive feedback from users and the most pleasing thing has been the overwhelming number of growers commenting about how easy it is to both get started and work through the myBMP program. Many were also surprised by the level and extent of information and resources that are now available in one place and believe that myBMP is an invaluable tool for any cotton grower. Over the last 12 months, there has been considerable increase in the use of myBMP amongst growers. This is a good result and helps to demonstrate the broader industry commitment to best practice and the principles of continual improvement that have contributed to the Australian cotton industry’s success. Cotton Australia staff, the D&D extension team and the myBMP support team to help growers participate in the program, right through to certification. If at any time you have questions about myBMP, you can either email the myBMP Service Manager via [email protected] or call 1800 COTTON for over the phone support and training or details of a support person in your local area. Certification is one of a number of participation options for growers using myBMP and already a small number of farms who achieved both Level 1 and 2 status with self assessments have requested an on-farm audit to complete the process and are now certified as complying with myBMP standards. Another successful 2012 myBMP project was Agribusiness Advisor Training, implemented to assist growers in a smooth transition to the new system. myBMP now has trained Agribusiness Advisors available in all key cotton producing areas as part of the larger myBMP support team which included 30 CELEBRATING 40 YEARS OF COTTON AUSTRALIA myBMP grower Matt Norrie from the Lower Namoi has moved to the new online system this year. TELLING COTTON AUSTRALIA’S STORY COMMUNICATION AND ENGAGEMENT “It Was All Yellow, Erin Ryan”, Click! Photo Comp 2012 IN THE LAST YEAR COTTON AUSTRALIA HAS USED NEW TECHNOLOGIES AND PLATFORMS TO REACH COTTON GROWERS AND POTENTIAL NEW AUDIENCES. IN PARTICULAR, COTTON AUSTRALIA RE-FOCUSED ITS WEB-PLATFORM AND ENTERED THE WORLD OF SOCIAL MEDIA THROUGH A FACEBOOK PAGE AND TWITTER ACCOUNT. A newly revamped website remains the key portal for Cotton Australia’s information resources. The new website is packed full of up to date industry information, facts, resources and tools to support growers as well as teachers in the classroom. While Cotton Australia’s social media strategy is relatively new, it has already met a number of objectives and is delivering up-to-date news and information directly to Cotton Australia’s primary target audiences, in particular growers and their families and decision makers like politicians. The Facebook page has proved popular, with the number of fans and reach growing steadily and new content uploaded regularly. Cotton growers remain Cotton Australia’s key audience and this year Cotton Australia engaged in an exciting venture with Rural Press, publishers of The Land and Queensland Country Life newspapers. “Cotton Xtra” was a one page feature in both these important rural publications, containing a number of sections including a profile story on a leading cotton industry figure. Media relations remains a cost effective and important tool for reaching cotton growers and the wider community with positive and accurate messages about our industry. A steady stream of newsworthy articles were released throughout the year, journalist’s enquiries answered and one-on-one briefings with reporters were held to background these opinion leaders. Cotton Matters email newsletter remains Cotton Australia’s main, regular form of communication with the cotton industry. Distributed fortnightly, Cotton Matters provides factual and timely information directly to growers. This year its frequency was increased to weekly during the busiest part of the cotton season. Four times a year the members of Cotton Australia gather to consider policy issues facing the industry and the organisation at Member’s General Meetings. Cotton Australia’s Members Memo provides a full and detailed account of these meetings so that representatives can report back to their local Cotton Grower Associations or Boards. A television interview to promote Harvest Help with Mike Beeston, part of Cotton Australia’s media strategy during the year. COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 31 looking back ALAN BRIMBLECOMBE First Chairman of the Australian Cotton Foundation, from 1988 - 1994 Served on the Board from 1988 - 1999 “ I spent a lot of my time as Chairman travelling around trying to convince the cotton growers that the Australian Cotton Foundation was a worthwhile organisation to support, the pressure was on us to prove we were delivering the goods. It was hard work because we were dealing with a lot of issues, environmental issues like chemicals, that were affecting the lives of cotton farmers to a very great degree at that time. I liken some of the issues we were dealing with then as spot fires. Whereas some of the issues we’re dealing with today like coal seam gas and water are real bush fires. ” RESEARCH, DEVELOPMENT AND EXTENSION MEMBERS OF THE NEW COTTON INNOVATION NETWORK, INCLUDING COTTON AUSTRALIA’S GREG KAUTER (FOURTH FROM THE RIGHT). COTTON SECTOR RESEARCH, DEVELOPMENT & EXTENSION PLAN AND INNOVATION NETWORK During 2011 the Cotton Sector RD&E Strategy was agreed as part of the National Primary Industries Research Development & Extension Framework. The Strategy was development with input from the Cotton Research and Development Corporation (CRDC) , Cotton Seed Distributors, CSIRO, NSW Department of Primary Industries, Queensland Department of Employment Economic Development and Innovation and Sydney University. It sets out priorities for the sector’s RD&E organisations and industry to cooperate on a national basis to address the strategic needs of the cotton industry. The Strategy will be implemented by the Cotton Innovation Network, initially Chaired by Cotton Australia nominee and cotton grower Juanita Hamparsum from Breeza (pictured). COTTON AUSTRALIA ADVISORY PANELS – PROVIDING ADVICE TO CRDC COTTON COOPERATIVE RESEARCH CENTRE – THE END OF AN ERA Cotton Australia provides advice to the CRDC on grower priorities for research and development investments. To facilitate detailed understanding, Cotton Australia has four advisory panels that focus on the major CRDC strategies of Value Chain, Farming Systems, Biosecurity and Human Capacity. During 2011, these panels spent the equivalent of four working weeks in discussions considering CRDC research proposals and current projects. In late 2011 the Cotton Catchment Communities CRC was unsuccessful in its bid for continued funding, bringing an end to 19 years of cotton research under the Australian Government’s Cooperative Research Centre program. NEW CRDC BOARD APPOINTED Under the PIERD Act (1989), Cotton Australia is responsible for providing the selection panel for the CRDC Board. This was the first new Board appointed since the 2009 merger of ACGRA and Cotton Australia and included cotton industry participants Richard Haire (Queensland Cotton), Hamish Millar (Emerald cotton grower) and Cleave Rogan (St George cotton grower). Over this time the Cotton CRCs have brought together industry organisations (including Cotton Australia), government agencies, universities, farmers, catchment bodies, local government and private businesses to invest over $320 million in research and development, resulting in at least $2 billion worth of value. The Cotton CRC formally closed its doors on the 30th June 2012. Cotton Australia appreciates the significant positive difference that its investments have made to the industry. COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 33 TOOLS OF THE TRADE: “Reflections, Noni McCarthy”, Click! Photo Comp 2012 THE TIMS PROCESS IS STRONGLY SUPPORTED BY A DEDICATED TEAM OF COTTON INDUSTRY AND GOVERNMENT FUNDED SCIENTISTS. THIS IS ACKNOWLEDGED AND APPRECIATED BY COTTON AUSTRALIA ON BEHALF OF ALL GROWERS. CROP PROTECTION PRODUCTS UNDER REVIEW Cotton Australia made representations to the Australian Pesticides and Veterinary Medicines Authority (APVMA) throughout its Diuron review that commenced in 2005, encouraged the Cotton Research and Development Corporation (CRDC) to invest in further research and hosted a meeting with the APVMA Diuron Review team in August 2011 to present data. In early 2012 the APVMA issued a revised registration label for cotton defoliants containing Diuron and extended the suspension use permit for Diuron herbicide use rates for a further 12 months. TRANSGENIC AND INSECTICIDES MANAGEMENT (TIMS) COMMITTEE The cotton industry TIMS Committee is charged with the development of the major industry resistance management strategies and is convened by Cotton Australia. Key activities for 2011-12 included: > Major reviews of the regional Insecticide Resistance Management Strategies (IRMS) > Support for eight Cotton Grower Associations to vary Bollgard II planting windows > Proactively addressing a number of difficult situations that developed for grower compliance to the Bollgard II RMP through successful applications for APVMA minor use permits The Dimethoate Review, initiated in 2004, resulted in the suspension of most uses of these products in October 2011. The use of Dimethoate continues under permit for the 2012-13 season while product registrants provide the APVMA with additional residue data to support current withholding periods. 34 CELEBRATING 40 YEARS OF COTTON AUSTRALIA The TIMS process is strongly supported by a dedicated team of cotton industry and government funded scientists. This is acknowledged and appreciated by Cotton Australia on behalf of all growers. BIOSECURITY Cotton Australia leads the industry’s biosecurity responsibilities. A pilot training day was held with Cotton Australia Directors and staff in September 2011 delivered through Plant Health Australia’s Emergency Plant Pest Preparedness Training Program with funding from CRDC. It included an overview of the national biosecurity framework and a visit to the Sydney headquarters of AQIS. Cotton Australia and CRDC jointly hosted an industry visit of 18 APVMA staff to give the regulators first hand experience of growing and processing the cotton crop. Lower Namoi Cotton Grower Matt Norrie hosts part of the visit. ON THE ROAD WITH COTTON AUSTRALIA “The Dusty Road to Work”, Dana Gludze, Click! Photo Comp 2012 COTTON AUSTRALIA CONTINUES TO TAKE THE LEAD IN COORDINATING A WHOLE OF INDUSTRY PRO-ACTIVE APPROACH TOWARDS MANAGING SAFETY AND EFFICIENCY IN THE COTTON TRANSPORT SUPPLY CHAIN AND HELPING GROWERS AND THEIR TRANSPORT OPERATORS AVOID COSTLY TRANSPORT INFRINGEMENT PENALTIES. The introduction and wide adoption of round bale cotton pickers has revolutionised cotton harvesting in Australia. It has also brought with it some major transport logistic and regulatory challenges, most notably those relating to the movement on roads of the round bale pickers themselves and the loading, restraint and transport of the round modules from farms to gins. Convened by Cotton Australia, the ‘Cotton Transport Industry Working Group’ is representative of all industry stakeholders in the cotton transport supply chain and has continued to engage directly with the relevant state transport authorities and their enforcement agencies to lobby for mutually acceptable standards and rules for the transport of cotton modules, bales and machinery on roads. The significant successes that the cotton industry has achieved in minimising the road transport regulatory burden, in many instances gaining special exemptions or concessions against current road transport laws, was heavily based on a demonstrated commitment towards continual improvement of our own industry standards. This included subjecting the cotton industry’s best management transport guidelines to the scrutiny and evaluation of relevant independent experts. Cotton Australia sponsored the Australian Rural Roads Group, a consortium representative of local rural regional governments that formed to strengthen advocacy efforts for fairer and enhanced road maintenance and road improvement funding through state and federal governments. During 2011-12, Cotton Australia successfully negotiated with NSW Roads and Maritime Services and QLD Transport and Main Roads for: > A cotton bale load width exemption that now allows road-trains to operate on NSW roads with loads of cotton bales out to a maximum width of 2.6m or 2.7m for B-doubles and single trailers > Seasonal permits for both the ‘floating’ and ‘walking’ of the JD 7760 round bale cotton pickers and special concessions to limit the impact of state-wide road transport curfews during Easter Cotton Australia commissioned the independent testing and assessment of load restraint systems for both cotton round modules and cotton bales. The engineer’s reports have been used to inform and update the Cotton Australia ‘Transport Guide’ and other relevant resources easily accessible on the Cotton Australia website. Data from rigorous independent testing and assessment of load restraint systems was used to update the Cotton Australia “Transport Guide.” COTTON AUSTRALIA ANNUAL REPORT 2011/12 35 looking back MAREE McCASKILL First Chief Executive Officer Australian Cotton Foundation 1989 - 1996 “ The cotton industry in the 90s successfully started to change public perceptions because it was open minded, flexible and had the capacity to listen and act on advice from outside the industry. The growers banded together as a team and got on with the on-farm changes that were required, and all of that started with the 1991 Environmental Audit, the first of its kind. During my time as CEO we really got on the front foot in terms of positive industry promotion with a number of successful fashion events and the launch of the cotton mark. At the same time we were battling community concerns and spent a lot of time fronting regional towns and the media to try to balance the debate. ” COTTON SAFE WATCHING OUT FOR WORKERS “Simply Cotton”, Matt Ryan, Click! Photo Comp 2012 JANUARY 2012 SAW THE ADOPTION OF NEW HARMONISED NATIONAL WORK HEALTH AND SAFETY (WHS) LEGISLATION ACROSS AUSTRALIA. BOTH NSW AND QLD WERE AMONGST THE FIRST TWO STATES TO EMBRACE NATIONAL WHS UNIFORMITY WITH THE INTRODUCTION OF THEIR RESPECTIVE WORK HEALTH SAFETY ACTS. Cotton Australia’s Cotton Safe Wall Chart was distributed free of charge to cotton growers and industry stakeholders. Under the banner of ‘CottonSafe’, Cotton Australia launched its latest initiative to promote a greater awareness of relevant WHS issues, deliver evidence based guidelines, tools and other resources to growers. The aim is to help growers effectively manage their WHS responsibilities and mitigate injury, legal and financial risks known to be associated with poor safety performance. Outcomes achieved over the past year included: > A second CottonSafe safety wall chart produced and mailed free of charge to all cotton growers, contractors, cotton gins and other industry stakeholders > A Cotton Harvest Worker Induction DVD, revised with the technical assistance of Cotton Australia > A new Cotton Harvest Worker selfinduction on-line resource tool, produced by Tocal Ag College, funded by the Cotton Research and Development Corporation (CRDC) and technical content support by Cotton Australia > Regular safety updates, practical advice and Farmsafe statistics provided via Cotton Matters e-newsletter > Collaborative media releases and grower WHS alerts, guidance notes with such partners as NSW Country Energy QLD Ergon Energy for targeted seasonal safety risks like accidental contact with overhead powerlines during cotton picking operations > Review and greater integration of relevant WHS standards into all pre-existing and new modules of myBMP > A partnership with the Australian Centre for Agricultural Health and Safety to revise existing cotton industry WHS resources and develop new tools Cotton Australia has also established a dedicated ‘CottonSafe’ section on its website, designed for growers and their workers to access relevant information, guidance and resources for managing WHS risks on cotton farms. COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 37 1998 - The Cotton Store opens at ct Darling Harbour showcasing produ from farm to fashion. Education Manager, Christina Cleaver (left) takes teachers and students through the Cotton Store education facilities. Cotton Australia Cotton Grower Association Forums annually to collect the views of growers. This one around 2001. Cotton, Community and You work shops taught CGA reps media training and other community relations skills. Brimblecombe, ACF Board 1990, chaired by Alan Deputy Chairman Bruce Loder. ention – photo March 1975 – Cotton Grower Conv taken by the North Western Courier. Howes. On the left is Namoi Cotton’s John VINTAGE MOMENTS dation In 1991, the Australian Cotton Foun in Waterloo, purchased this head office building later selling it for $800,000. Garments designed by Ken Done Art and Design Activewear (Cotton). BMP Workshops in 1999 introduce of growers to the program. Cotton Australia Fashions, Circa mid 90s. 97% “Now Australian Cotton has reach aign, Mammoth Proportions” - ACF Camp November 13, 1978. ey, ACF Promotions, Martin Place, Sydn some time in the 80s. Wrapped in Natural Fibres, Alan Brimblecombe, Chairman of the ACF (left), Kim Farrell and Sir William Vines of the Wool Revies Committee. on Parade “Wrapped in Natural Fibres” Fashi . Royal Easter Show, 2-13 April 1993 Noreen Coulton, Auscott’s John Cameron, Media Personality Roger Climpson and PPR’s Peter Lazar at a PRIA Awards Event circa 1972 David Swallow, ACGRA Secretary from 1972 - 1995. Opening of the new Cotton Australia offices in Crown Street, Surry Hills 1998. Char lie Wilson with Deputy PM John Anderson. The ACF logo modelled on this t-shirt made a very short appearance in the industry, following concerns it looked like a sombrero Cotton Australia’s longest serving staff member, Peter Cone, 1990-2008. view with CEO Maree McCashill at a media inter s. journalist Michael Pascoe, early 1990 Premier QLD Premier Peter Beattie and NSW bours Bob Carr launching the Good Neigh Program in 1998. orium Cotton Australia sponsored this audit years. at the Brisbane Showgrounds for many Wilson Cotton Australia Chairman Charlie fronts the media in October 1999 abut s. effort the industry’s sustainability PETER CORISH Chairman of Cotton Australia 1995-1999 Chairman of Australian Cotton Industry Council 1998-2001 President of the National Farmers Federation in 2002 looking back “ Around 1990-91 when a number of Cotton Grower Associations formed, the growers decided they wanted more direct representation on the Cotton Australia Board and that was a substantial change. There is no doubt that having growers, ginners and marketers all sitting around the same Board table has been a very positive thing for our industry. Cotton Australia has a very important place in the future of our industry because it’s the grower’s representative body and it’s also become the industry’s voice. ” A CLIMATE OF CHANGE “Looks Like Rain!”, Jamie Condon, Click! Photo Comp 2012 IN JUNE 2011 THE GILLARD GOVERNMENT ANNOUNCED ITS PLAN TO INTRODUCE A CARBON TAX FROM JULY 2012, IN A BOLD STEP TO ENACT ITS COMMITMENT TO REDUCING GREENHOUSE GAS EMISSIONS. FOR AGRICULTURE THIS MEANT COST INCREASES ON ENERGY INPUTS SUCH AS FUEL, FERTILISER AND ELECTRICITY, COMPOUNDING EXISTING ECONOMIC PRESSURES. The ‘Clean Energy Package’ also included targeted investments and compensation, including substantial funding for agriculture and environmental programs. The Carbon Farming Initiative (CFI) was also established to provide opportunities for farmers to benefit from carbon markets. During 2011-12 Cotton Australia increased efforts in this policy area, enabled by the commencement of Policy Officer Angela Bradburn. Representative positions were also taken up by Cotton Australia on the NFF Carbon Taskforce. Activities included: > Briefing government, directly and through affiliations, to push for fair treatment in policy decisions, stressing the cost of a tax on industry and highlighting the progress already made by industry and growers through research and development > Drawing on industry research, development and extension networks to help understand implications for cotton businesses > Funded modeling by the Australian Farm Institute of the impacts of a carbon tax on farm businesses. In the absence of any other modelling effort by government at that time, this provided critical information on the scale and nature of costs that growers would face > Delivering key messages to government via letters and written submissions on carbon tax regulations and the CFI > Full participation in the NFF Carbon Taskforce, with Cotton Australia Director Hamish McIntyre a delegate > Providing policy and technical information on the carbon tax package and CFI to growers via Background Briefing documents Angela Bradburn secured a place in a ‘PIARN Master Class’ (Primary Industries Adaptation Research Network), which further enhanced Cotton Australia’s capacity in climate change research and policy. COTTON AUSTRALIA ANNUAL REPORT ANNIVERSARY EDITION 2011/12 41 MINING DIGGING IN: “One of the Gifts of Working on a Cotton Farm”, Estela Bonato, Click! Photo Comp 2012 WHILE ONCE MINING WAS AN ACTIVITY LARGELY CONFINED TO THE “BACKBLOCKS”, IT IS NOW INCREASINGLY COMPETING FOR THE LAND AND WATER RESOURCES THAT UNDERPIN THE AUSTRALIAN COTTON INDUSTRY. COTTON AUSTRALIA HAS RECOGNISED THIS AS A PRIORITY ISSUE AND OVER THE PAST 12 MONTHS HAS SIGNIFICANTLY INCREASED CAPACITY IN THIS POLICY AREA, IN SUPPORT OF THE SIGNIFICANT WORK ALREADY ACHIEVED BY GROWERS. Cotton Australia does not oppose mining or coal seam gas extraction, but is focused on ensuring it does not damage our water and soil resources. In taking this position it also recognises that there are areas, which at least with present knowledge and technology, are incompatible for the co-existence of mining or coal seam gas extraction and cotton production. Work in 2011-12 focused on a number of areas: > The decision by the Board to allocate resources to employ a full-time Mining and Coal Seam Gas Policy Officer. > The formation of a Mining and Coal Seam Gas Advisory Committee to the Cotton Australia Board, made up of growers from the cotton regions currently impacted by mining and coal seam gas extraction > Hosting a mini-forum to increase Board and Staff capacity to engage in the debate and ensure growers have access to the resources they require Cotton Australia’s Michael Murray visits a Hunter Valley Coal Mine. 42 CELEBRATING 40 YEARS OF COTTON AUSTRALIA > Prepared a submission to, and appeared as a witness at, the Australian Senate Inquiry into the Management of Murray-Darling Basin – Coal Seam Gas, legislative review into the Queensland Strategic Cropping Land Act and NSW Upper House Inquiry into Coal Seam Gas > Hosted land holder access rights legal seminars in Emerald > Participated in the Queensland Land Access Review > Active participation in the National Farmers Federation Mining and Coal Seam Gas Taskforce > Engaged with SunWater to oppose the proposed Tennyson Creek Coal mine which could see mining under the Emerald Irrigation Area > Worked closely with Darling Downs growers with particular concerns over the Arrow Energy Surat Basin development and active member of the Dalby – Surat Basin committee and land and water subcommittees > Worked co-operatively with Queensland Farmers Federation, Agforce and NSW Farmers Association to achieve beneficial outcomes for growers “Watch Out! New Technology is Coming”, Estela Bonato, Click! Phot Comp looking back HAMISH MILLAR ACGRA member from 1998 - 2007 Youngest Chair of ACGRA 2004 - 2007 Director of Cotton Australia 2007 - 2011 Director of Cotton Research & Development Corporation 2011 – present “ In the past cotton has faced many challenges and proved resilient in responding to, and overcoming threats to our viability. Grower led research, development and extension has played a major role in advancing the Australian cotton industry into a competitive and technically advanced agricultural industry making a significant contribution to the nation’s economy. The industry’s commitment to research has a long history and this must continue into the future to keep cotton growers at the cutting edge of profitable, sustainable farming. ” LOOKING FORWARD TO THE NEXT 40 YEARS C E L E B R A T I N G CELEBRATING 40 YEARS OF COT TON AUSTRALIA · ANNUAL REPORT ANNIVERSARY EDITION 2011/12 YEARS 40 SUITE 4.01 247 COWARD STREET MASCOT NSW 2020 AUSTRALIA P: +61 2 9669 5222 F: +61 2 9669 5511 [email protected] WWW.COTTONAUSTRALIA.COM.AU WWW.FACEBOOK.COM/COTTONAUSTRALIA FOLLOW US @COTTONAUSTRALIA OF COTTON AUSTRALIA ANNUAL REPORT 2011/12 ANNUAL REPORT ANNIVERSARY EDITION 2011/12