here

What We Believe
We need high-quality visuals to drive
consumers’ awareness, interest,
engagement, & purchase.
We need an integrated and sustaining
marketing solution to maximize sales &
marketing impact.
We need professional network to create
maximum press and viral impact.
Service Scope
MARKETING | EVENT MANAGEMENT | PUBLIC RELATIONS
Branding & Marketing Consulting
Digital Marketing Strategy
Social Media Strategy & Development
Press Release & Media/ Blogger Relations
Event Management & Press Coverage
PHOTOGRAPHY | VIDEO PRODUCTION
Fashion Photography Event Photography
Art Photography
Product Photography Video Production
Animation Production
TOTAL MALL campaign
The Peak Galleria Easter 2016 Campaign - Ning Lau Doll Exhibition
Mall Decoration Design & Production, Artist Alias, Media Relations,
Opening Party Event Management (Mar - Apr 2016)
Media & EVENT MANAGEMENT
Taylor Swift Fashion Launch
Product launch and fashion runway, event photography & videography,
media management (Jan 2016)
12+ Hong Kong media & 35+ Overseas media
coverage in TV, print, and online platforms over
the globe including the US, UK, China, Taiwan,
Singapore, Malaysia, Vietnam, New Zealand,
Canada, Mexico, Venezuela and etc.
social Media & EVENT MANAGEMENT
Hong Kong Spirit ⾹香港精神
Social media management, campaign management, premiere event
(Oct 2015 - Present)
Media & EVENT MANAGEMENT
The Peak Galleria Halloween 2015 - “Running Pac-Man”
Tram promotional event, celebrity line-up, media relations (Oct 2015)
20+ media coverage in
mainstream printed and
digital media.
CAMPAIGN & EVENT MANAGEMENT
Vinda Baby Expo “Vinda超韌紙⼱巾公主裙 Catwalk Show”
Event management, post-event press release (Aug 2015)
TOTAL MALL campaign
Kornhill Plaza Kornhill Learnscape Open Day 2015
In-mall decoration, open day event, media relations (May 2015)
20+ media coverage in
mainstream printed and
digital media.
CAMPAIGN & EVENT MANAGEMENT
Hang Lung Volunteer Recognition Ceremony
Event Management & video production (Feb 2015)
CAMPAIGN & EVENT MANAGEMENT
Carry Art Exhibition 2014
- Collaborated with Hong Kong painting artist (Ryan San), performance artist (Koleman Chan) and Art
One Gallery to launch Carry Art multimedia exhibition
- Curated and hosted multimedia art exhibition with ~200 guests
- 15+ media & blogger coverage including AM730, Apple Daily, Ming Pao, Ming’s, Roadshow etc
CAMPAIGN & EVENT MANAGEMENT
#ILiveFashion 2013
- Collaborated with 9 brands, 6 fashion bloggers, 2 shops, 1 media partner, 1 gallery and the award-winning
photographer (Akif Hakan Celebi) to launch a fashion campaign to raise awareness for HK independent
designers
- Launched pre-event digital campaign at Facebook, Instagram and Viss mobile app
- Curated and hosted photography exhibition with ~300 guests and 3 artwork sold out of 10 at event night
- 15+ media & blogger coverage including Fashion One TV, Where Hong Kong Magazine etc
press release & media relations
22N Concept Store Opening 2014
- Managed press relations & opening event for 22N
Concept Store
- 15+ print & digital press coverage including Apple Daily,
am730, Elle, Headline Daily, HK Mag, Metropop, New
Monday, Oriental Daily, SingTao, Sudden Weekly etc
press release & media relations
Hung Lung Properties
The Peak Galleria Halloween Campaign
2014
- Press release and edm for The Peak Galleria Halloween
Campaign 2014 “Can Love Stand the Test of Horror?”
BLOGGER / influencer relations
Fashion blogger,Valerie Soh,
Valeriesoh.com
Fashion Blogger Cindy Ko,
Cindiddy.com
HK Model Cara G
Fashion Blogger Elle Lee
elleiconlee.com
HK Model Jocelyn Luko
Fashion Blogger , Cindie from CindieMindie,
JinWong , and Sybil from Style Voyager
HK Actress Angel Chiang
Fashion blogger,Visala
Wong, v-for-visala.com
Fashion & Beauty Blogger, Carrie
Bloomwood, carriebloomwood.com
Internet star, Ruby Gloom
Fashion Blogger & Stylist,
Micah Gianneli, Rawwblog
Fashion Blogger Jasmine Smith,
dressmeblog.me
Fashion Blogger, & Stylist Veronica
Li, vnikali.com
branding & marketing
Pond’s , Vaseline, Dove Skin, St Ives Branding & Marketing Campaigns
- Developed & managed 12Q brand strategy for total skin category (Pond’s, St Ives, Vaseline, and Dove Skin)
- Launched new products of Pond’s Self-Foaming facial foam & Make up remover, Flawless White roller with
TVC support
- Carried out 3-4 digital campaigns/ year for Pond’s including blogger trial campaign
- Managed the brand revamp after Unilever acquisition for St Ives
branding & marketing
Knorr Branding & Marketing Campaigns
- Launched the first Knorr HK Facebook Page (www.facebook.com/
knorrhk)
- Revamped Knorr HK Website with recipe database
(www.knorrtips.com)
- Launched the first edm of Knorr HK for consumer engagement
- Launched the first Knorr HK mobile recipe app
- Launched TVC and Print ad with celebrity endorser
- Launched digital campaign of 打開鮮味竅⾨門
video production - Film Reel
Motion Reel: https://www.youtube.com/watch?v=PUTclE8VjlY
Animation Reel: https://www.youtube.com/watch?v=jdEI3NYTsr8
Carmen Chan, Video Producer
Kevin Tse, Video Director
Aerial Reel: http://youtu.be/lJGvY8nA-2o
video production - past work
2015
THE LANGHAM – Hotel
- Branding video
TADASHI SHOJI – Fashion Brand
- 2015 New York Fashion Week videos for worldwide in-store display
HUAWEI - Electronics
- Global Conference Shanghai 15sec animation promo
MAMAISON - Culinary Franchise
- Branding & instructional videos x8
“SAILBOAT MURDER" - VR Game/ Short
- Game/ Short Film 20min targeted for debut in HMV flagship store
AXA (ASIA) - Insurance
- 2014 Bi-Annual webcast interviews - Spring (Series of 15 interviews & animations)
HANG LUNG PROPERTIES - Property Development
2014 (cont’d)
HANG LUNG PROPERTIES
- Corporate Sustainability Video (animation + live footage)
NEWBORN NANNY
- Interview Video Series with DJ Chu Fun (interviews)
POLAROID
- Harbour City campaign event video
2013
CARMEN CHAN JEWELRY
- Interview with Fashionography blogger, Amanda Lee - Interview with graphic designer, Jimmy Lam
HANG LUNG PROPERTIES
- Intranet Launch animation videos
JAW ENTERPRISE
- Launch animation video
- Volunteer Recognition Ceremony review video - Chinese New Year greeting screensaver
- Generic Corporate screensaver
HKGOV HOME AFFAIRS BUREAU
SUNDAY BAKEDAY - Culinary
- "Youth Program" Under Commission of Youth videos
- Promotional Vvdeo
HKGOV FINANCIAL SERVICES & TREASURY BUREAU
2014
- Beware of London Gold Scams videos
AXA (ASIA) - Insurance
MAYBELLINE
- Asia corporate Spring Webcast - 13 videos with animation segments - Asia Corporate Fall Webcast - 13
videos with animation segments
- Asia Talent League Interview
- Development for YES System video
- EyeStudio Lasting Drama, Volum Express Mascara, Mineral Powder Foundation TVC (Hong Kong + Malaysia + China
+ U.S. Version)
- Annual Report Commercial Segment - Yes System Teaser video
- FilmArt videos
ARTONE GALLERY
2012
- Carry Art Exhibition Art video & event video
Hong Kong Government
COFFEE ACADEMICS
- Chief Executive Election TVC
- Chief Executive Election Online Media Showcase
SALON FILMS
- Weekend Upcycling Workshop documentary video
CORSA
- Brand Launching corporate video
- Safety and Technology videos
- Series of videos for the brand's 7 helmet styles
Assistant Director:
MACAU TOURISM BOARD
- Touching Moments - Experiencing Macau TVC
VIDEO PRODUCTION
Hang Lung Properties Sustainability Promotional Video 2014
animation PRODUCTION
Hang Lung Properties Chinese New Year Screensaver 2015
Hang Lung Properties Corporate Generic Screensaver 2015
PRODUCT PHOTOGRAPHY & GRAPHIC DESIGN
AZOV Herbal Hair Product
- Product Photography
- Brochure & Leaflet graphic design
Carmen Chan
t: +852 6821 7041
e: [email protected]